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Branding specifications for Mona Vie Rebranding
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mona vieBrand Identity Guide
MonaVie blends
antioxidant nutritional
power with an
unparalleled opportunity
for you to capitalize on
the vibrant health and
wellness industry. We
launched in 2005,
offering premium quality
nutritional products
that are dedicated to
improving the health of
millions and changing
the lives of our MonaVie
family.
MonaVie is one of
the fastest growing
companies in the world
(you can even find us
on the 2009 Inc 500
List of Fastest Growing
Companies) with
blueprints for continued
expansion in the United
States and worldwide
markets. Our profound
success isn’t just
MonaVie’s success.
MonaVie’s goal isn’t just to sell product, we want to relieve
hopelessness and be the strong hand up for people to support
themselves.
Mona Vie is more than just juice.
And we have big plans...
Table of Contents
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Logo SpecificationsKey ColorsAppropriate Logo OptionsInappropriate Logo OptionsLogo Size VariationLogo Font DescriptionCompany IdentityVisual Identlty
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mona vieLogo Specs
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Key Colors
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Appropriate Logo Options
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Tints and Hues of Key Colors
Grayscale
Black*
*Also can be reversed out in white on simple
backgrounds
5
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Inappropriate Logo Options
Do not put the Mona Vie logo with a logotype other than HammerThin.
Do not use colors other than key colors, as described on previous pages.
Do not place logo with other elements that may seem to create a hybrid logo.
Do not skew, rotate, or resize any parts of the logo.
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The logo should be no smaller than one inch at its smallest point.
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Logo Size Variation
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Logo Font:
A B C D E F G H I J K L M N O P Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y z1234567890 !@#$%^&*( ) { } [ ] `~ /?=-_+
Regular
Bold
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Company Identity
www.monavie.com1-866-217-8455
Letterhead
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Envelope
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Visual Identity
Mona Vie is striving for its customers to live a more meaningful life.
In doing so, the brand must be all encompassing. In order to do so, we don’t stop at what is put in your body but also what is on your body. You won’t feel good if you don’t think you look good.
Live a more meaningful life.
Women’s Ensemble
Men’s Ensemble
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Free Weights
Water Bottle
Through the use of the appropriate exercise equipment, your fitness can go beyond just wellness and acquiring the apppropriate nutirents to sustain such a life.
In turn, you must hydrate yourself and conitnue to treat you body like a vessel in order to be one with your own body.
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Gym Bag
Medicine Balls
It is difficult to say whether or not looking good and feeling good fit together.
That is, until you get a view of Mona Vie and all it has to offer you.
Mona Vie is there to help you every step along the way.
Your wellness goals become ours.
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mona vie© 2012
