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Moms In Business Magazine • June 2011 • PAGE 1 Congratulations! MIB Grant Competition Semi-Finalists Smart Women Make a Great First Impression Look Ma! No Carbon Feetprints At & t’ s Green Guru! Interview with Beth Shiroishi Prosperity Parenting

Moms In Business Magazine June 2011

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Magazine for the National Association For Moms In Business

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Page 1: Moms In Business Magazine June 2011

Moms In Business Magazine bull June 2011 bull PAGE 1

Congratulations MIB Grant Competition

Semi-Finalists

Smart WomenMake a Great

First Impression

Look MaNo CarbonFeetprints

AtamptrsquosGreen Guru

Interview with

Beth Shiroishi

ProsperityParenting

PAGE 2 bull June 2011 bull Moms In Business Magazine

Moms In Business Magazine bull June 2011 bull PAGE 3

PAGE 4 bull June 2011 bull Moms In Business Magazine

T

Gina Robison-Billups NAFMIB Founder CEO

NOTES From The Founder

Wondering if YOUare

Still a MOM

he end of school is near Graduation day is upon us Kids are (supposed) to be moving out and this reminds me of something I hear a lot from moms of olderadult children Believe it or

not I hear ldquoDo I qualify for membership to National Association For Moms In Business Irsquom not really a mom anymore My children are grownrdquo

Hello ldquoNot really a mom anymorerdquo

Maybe for some that is wishful thinking after two or more decades of inflated expenses inflated drama sleepless nights and no love-life to speak of Okay so maybe therersquos even a little bit of resentment for all you gave into the relationship with your children and didnrsquot receive the equivalent in-kind but to say you are no longer a mom is ridiculous (saying that you no longer want to be a mom is a different matter entirely and that feeling usually passes)

You share the same hurdles the moms of young ones do equal pay bias in business contracting health and wellness that elusive thing called ldquobalancerdquo business taxes personal taxes education issues marketing management and of course parenting

Irsquom fourty-three years old and I would guess if my mom was asked shersquod say she doesnrsquot necessarily ldquoparentrdquo me she ldquoadvisesrdquo me If you ask me on the other hand Irsquod say she does still ldquoparentrdquo me and Irsquom blessed for it A motherrsquos job is to guide cheerlead advise and keep us safe whenever possible With older children it takes on a different form but itrsquos still parenting As a woman and mother who did not have all of the advantages the younger generation now has you need to know that you are still valued ndash as a mom Younger mothers would not be where they are at today if it hadnrsquot been for you It was the steps you made forward that made and keep making it possible for other women to succeed at even greater heights

So are you still qualified as a ldquomom in businessrdquo even if your children are grown You bet You are the grandest kind of mother of them all You made it through and because of you we know we can too

Happiness and Success to All

Gina Robison-BillupsFounderCEO

Moms In Business Magazine bull June 2011 bull PAGE 5

Moms MinutesImportant Tips and Briefs

Moms Vote MattersInstant Impact Legislative Update

EventsFeatured events conferences and more

NOW

from the FounderCEO Gina Robison-Billups

FEATURES

4

INSIDE May

NOTES

68

10

1214

On TheCover

Prosperity ParentingInvest In Her Success - Invest in the Future

Cover Story ATampTrsquos Green GuruInterview with Beth Shiroshi

Smart Women Make a Great First ImpressionDo you make the Best First Impression

The Heros and SherosSupporting Moms In Business Grant Competitors Part 2

MIB Grant Semi-Finalists10 Semi-Finalists Pitch thier Venture

2011

About Our Contributors

Now Accepting Article Submissions

for the National Association of

Moms In Business Magazine For guidelines and submission information visit the NAFMIB

Writerrsquos Guidelines

Joy ChudacoffJoy Chudacoff ICF PCC is the founder of Smart Women Smart Solutionsreg a Professional Certified Coach to 1000rsquos of women Motivational Speaker and Entrepreneur She publishes a weekly buzz generating ezine Reflections On Life and Business for Women Entrepreneurs If yoursquore ready take your life and your business to the next level get your FREE Tips FREE Report and FREE MP3 now at Profits With Passion Visit wwwSmartomensolutionscom

Therersquos More Wisdoms for Thought34

Randy GageRandy helps audiences recognize and reject roadblocks to wealth and prosperity with warmth wit and wisdom drawing from his rags-to-riches story A former high school dropout Randy rose from a minimum wage job and spending time in jail as a teen to become a self-made multi-millionaire who has inspired millions of people around the world He is the author of eight books on success including Prosperity Mind and Accept Your Abundance that have been translated into more than 25 languages and sold millions of copies worldwide Learn more about Randy at his public website httpwwwRandyGagecom and on Prosperity TV httpwwwyoutubecomrandygage

18

21

24

AngelaEdgeworth

Beth Shiroishi

14

MEMBERS

PAGE 6 bull June 2011 bull Moms In Business Magazine

Moms MinutesNOWQuote of the Month

ldquoldquoIt takes a great deal of courage to stand up to your enemies but even more to stand up to your friendsrdquo

- J K Rowling

This new app connects users to short-term charity assignments

Tasks require a maximum time commitment of 5 minutes and can range from answering survey questions to snapping photos of a local park An engaging alternative to text-to-give entreaties the app allows users to contribute proactively in their downtimemdashappealing to Momrsquos multitasking mindset So far itrsquos only available in the UK but expect a US spin-off to pop up soon

600 Schools Flash Mob Dance with the First Lady

Do Some Good

App Curbs Parking RagePublic service initiative SFpark seeks to reduce fuel consumption in San Francisco while also saving drivers from aimless cruising in pursuit of parking spots Sensors installed in parking spaces and city-owned garages track parking availability in real time

The data is then uploaded wirelessly to a public feed Using the SFpark website or iPhone app drivers can track not only open spaces but also how much theyrsquoll cost since the system also varies meter prices based on demand In some cases rates drop to as little as 25 cents per hour in lots where demand is low and will inflate to as much as $400 per hour on the most congested city blocks

You may have heard that the National Association of Broadcasters organized over 600 schools nationwide to perform a dance popularized by Beyonce in her video for ldquoMove Your Bodyrdquo which encourages kids to get up and get moving

All the performances took place at 142 pm today First Lady Michelle Obama stopped by Alice Deal Middle School in Washington DC to check out their event and had some fun herself httpwwwwhitehousegovblog20110503first-lady-michelle-obama-drops-dc-school-watch-students-do-let-s-move-flash-workout

The Family that Moves Together

Loses Weight Together

Together Counts is a nationwide program to inspire active and healthy living The idea is to get families and community members ndash starting with you ndash to take a simple pledge

Eat at least 1 meal and do at least 1 activity together every week

The ways to fulfill the pledge are endless They can be as creative as organizing a neighborhood potluck followed by a game of say football ndash or as simple as sharing a meal then going for a walk The important thing is that you do them together

If you take the pledge as a family involve your kids let them choose activities they enjoy and give them a say about whatrsquos on the menu This way theyrsquoll gain a sense of ownership and look forward to together time

The overall goal is to find a balance between the calories we consume and those we burn to strike this balance regularly and to have some fun This way getting more active and healthy becomes easy ndash easy as a dinner date followed by a walk with the people you care about most

Together Counts is about to launch across the country but it starts here with us Click here to get involved now

Moms In Business Magazine bull June 2011 bull PAGE 7

Moms Minutes

Look Ma No Carbon Feetprints

Efforts to be greener in fashion has now hit the shoe industry with some new and innovative brands breaking into the footwear business More and more companies are phasing out the slow-to-decompose synthetic materials traditionally used in the composition of sturdy soles

The three brands below are innovating by embracing biodegradable materials that afford improved durability with impressive comfort

OAT Two years ago the brothers behind this eco-minded Dutch company conceived went where no man had gone before biodegradable footwear It that leaves no footprint ndash carbon footprint They have designed sneakerrsquos uppers of bio-degradable canvas and a SEED-embedded cork sole Seriously when a pair of these sneaks wear out just plant or compost them and they will decompose completely sprouting fresh flowers as they do

INDUSTRY OF ALL NATIONS is an LA-based shoe and denim brand producing 100 biodegradable summertime slip-ons ldquoIndustryrdquo distinguishes itself with a woven rope sole made of jute one of the strongest natural fibers The rope soles are woven in a small agricultural village in Uruguay where ldquoIndustryrdquo employs the native people to execute a century-old production technique in an effort to preserve local custom and

protect villagers from having to seek work in urban centers

Serious runners donrsquot worry You are no longer left out of the green shoe revolution You now have many options for sneakers that are both supportive of your feet and environmentally friendly with BROOKS The traditional running shoe midsolemdashwhich provides stability and absorbs shockmdashhas been made with EVA a synthetic compound that can take more than 1000 years to decompose But most Brooks styles now feature their patented BioMoGo midsoles which biodegrade 50 times faster than their EVA counterparts Even though thatrsquos a little over 25 years BioMoGo technology could save nearly 30 million pounds of landfill waste

Few alternatives exist for those seeking to upgrade their classic cotton bedding Inspired by the feel breathability and quick-dry features of the performance fabrics worn by their players two former womenrsquos basketball coaches have created the worldrsquos first line of performance linens

Made from a blend that marries luxury bedding with high-tech athletic apparel SHEEX help control body temperature and manage moisture better than conventional cotton Soft and stretchy enough to always stay taut these sheets will keep users cool under the covers when things get hot and heavy

Do You Have KloutSince the inception of social media onersquos worth has been measured by sheer number of ldquofriendsrdquo or followers However online reputation and influence are emerging as the new signifiers of onersquos social standing Social media analytic tools are emerging that quantify the quality rather than quantity of online connectionsmdashand provide a score to anyone with a social media presence and eventually becoming a relevant way to evaluate the worth of an expert consumer or friendmdasheven becoming vital to onersquos career and personal life

Online reputation and influence will become increasingly significant for consumers brands and marketers alike The platform making your influence your sellable quality is Klout a social scoring system that assigns individuals and some companies a grade from one to 100 based on data points from Facebook Twitter and LinkedIn Instead of focusing on the typical social media popularity contest Klout scores are founded on the new social media currency of retweets likes and comments

For Hottiesin the Bedroom

Source Trendcentralcom

PAGE 8 bull June 2011 bull Moms In Business Magazine

NOW Moms Vote MattersMomsVoteMatterscom

Moms Vote Matters is a program for moms in business to learn influence communicate and engage in community and national policies that effect their families and their businesses

Moms Urge Toys ldquoRrdquo Us to Live Up to Its Promise to Pull Toxic Toys from Shelves National Mom Advocacy Group Sends Card and Petition to Company Headquarters Urging Removal of Products Containing or Packaged with PVC

In 2008 Toys ldquoRrdquo Us issued a news release indicating that it would reduce the use of a common but dangerous toxin called polyvinyl chloride (PVC) in products and packaging and offer more PVC-free products That has not yet happened MomsRisingorg an online and on-the-ground grassroots organization for moms and everyone who has a mom and cares about family economic security is urging the company to make good on that promise

The group has sent a card to Toys ldquoRrdquo Us headquarters along with a petition bearing the signatures of nearly 15000 moms dads and others concerned about childrenrsquos health urging the company to keep its promise ldquoto keep kids safe from toxic PVC chemicals in toys and packagingrdquo

PVC chemicals have been linked to rising chronic diseases in children including learning disabilities obesity and cancer According to a report from the Center for Health Environment amp Justice toys that have tested positive for PVC include Barbie ldquoToys Story 3rdquo Woody and Buzz Lightyear figures Disney Princess Royal Giggles doll Zhu Zhu Pets Hamster Hangout Nickelodeonrsquos Dora the Explorer and Diego figures Sesame Street Elmo Faucet Cover Club Penguin figurines Imaginext toddler action figures and many others from dolls and balls to baby bath time toys and products and even My Name Sippy Cups PVC was also found in toys whose brands are owned by Geoffrey LLC a subsidiary of Toys ldquoRrdquo Us including You and Me dolls Especially for Baby and Sizzlinrsquo Time items The tests were conducted by the Ecology Center in Ann Arbor Michigan

ldquoChemicals that can irreparably ruin a childrsquos life and health have no place in our stores or our homesrdquo said MomsRising Executive Director Kristin Rowe-Finkbeiner ldquoToys lsquoRrsquo Us made a promise to its customers We teach our children that when you make a promise you have to keep it And keeping this promise can make the difference in childrenrsquos lives We are only asking Toys lsquoR Us to live up to its wordrdquo

Senate Small Business Innovation and Technology Bill is Tabled -- the Senate voted to pull from consideration legislation to reauthorize the SBArsquos Small Business Innovation Research (SBIR) and the Small Business Technology Transfer (STTR) programs Through SBIR and STTR the nationrsquos small high-tech innovative businesses are able to play a significant part of the federal governmentrsquos research and development efforts

Moms In Business Magazine bull June 2011 bull PAGE 9

Funding for SBIR and STTR programs is set to expire on May 30 2011 and this bill S 493 would have continued funding through 2019 Sources say that Senate majority leader Harry Reid (D-NV) may bring up the bill later this year if agreement can be reached to limit amendments to the bill Despite this setback in the Senate the House will work on a bill that would continue funding the SBIR and STTR programs Later this week the House Small Business Committee will markup their version of reauthorization with the Creating Jobs Through Small Business Innovation Act of 2011 HR 1425 Read S 493 the SBIRSTTR Reauthorization Act of 2011 and HR 1425 the Creating Jobs Through Small Business Innovation Act of 2011

lsquoGang of 6 Working on a Compromise Budget Plan A bipartisan group of Senatorsrsquo referred to as the Gang of 6 has been working on a long-term solution to the budget deficit The Members of the Gang of 6 include Sen Warner (D-VA) Sen Dubrin (D-IL) Sen Conrad (D-ND) Sen Chambliss (R-GA) Sen Crapo (R-ID) and Sen Coburn (R-OK) Four of these Senators were members of the Presidentrsquos Commission on Fiscal Responsibility and Reform - the bipartisan Commission that proposed a six-part plan in December to tackle and stabilize the budget

The Gang of 6 has not yet released a proposal but is continuing work on one Confused about what you are hearing on the news about the budget debate in Congress Looking for facts without all of the political rhetoric Visit WIPPrsquos brand new Budget Information web page for the facts and answers To view WIPPrsquos new Budget web page click here

NAFMIB Support Simplification of Business Activity Tax - NAFMIB in partnership with WIPP along with more than 170 businesses trade associations and taxpayer groups signed a letter in support of the Business Activity Tax Simplification Act of 2011 (BATSA) HR 1439

This legislation creates a uniform standard for when businesses must pay a business activity tax This includes income tax gross receipts tax gross profits tax single business taxes franchise taxes capital stock taxes and business and occupation taxes Currently every state has a different set of criteria for when the Business Activity Tax (BAT) applies In many cases small businesses are subject to BAT in states where they have sales consultants that cover multiple states without a physical office This bill establishes a clearly defined physical test - Businesses must have an in-state physical presence for more than 14 days a year to be subject to BAT We believe that eliminating existing confusion will benefit small businesses

PAGE 10 bull June 2011 bull Moms In Business Magazine

NOW Events

Moms Making A Million Radio ShowLISTEN LIVEMoms Making a Million - A Fast-Paced Fun Weekly Radio Show On Saving Earning amp Investing Money 800 AM PACIFIC TIME - 1100 AM EASTERN TIME

Call-in Number (646) 378-1417 wwwMomsMakingaMillioncom

Every FRIDAY at 8AM

This fully online summit will help you master the skills you need to land rdquothe big contractrdquo with how-to sessions from actual sales experts book authors and corporate buyers A certificate of achievement will be presented to attendees who successfully complete the summit Meet and Connect with Purchasing Executives From TBA More Information Coming Soon

June 28 2011

B2BMoms Summit 2011

For members of the NAFMIB PowerMom NetworkTM Details of program can be found at PowerMomNetworkcom Official Date TBD (subject to change)

Invitation Only The Power Mom NetworkTM Summit is a private event open only to members of the Power Mom NetworkTM -- a private exclusive and trusted social and business network of mom entrepreneurs and corporate mom executives to receive support peer mentorship friendship strong relationships business growth connections and advocacy If you are interested in finding out more about the Power Mom NetworkTM and becoming a member please go to wwwPowerMomNetworkcom to view detailed terms and qualifications

July 26 2011

Power Mom NetworkTM Summit - Las Vegas

Moms In Business Grant 2012 - COACHINGMoms In Business Grant is the first-ever crowdfunding business grant in the nation We launched this innovative program in March 2011 and it was a brilliant success See more at wwwMomsinBusinessGrantcom

We are doing it again for 2012 and giving one lucky mom a chance to win $15000 in business growth tools and cash We are also giving all of our members a head start for 2012 by starting a coaching series in July 2011 for grant applicants to have all training to substantially increase their chances of success the Moms In Business Grant program Coaching is every FOUR (4) weeks on Friday (NOT every last or first friday etc)

July 29 2011 - 900am PT1200(noon) ET

Moms In Business Magazine bull June 2011 bull PAGE 11

EVENTS

Moms Making A Million Radio Show

Visit httpwwwMIBNorg to view updates and the entire NAFMIB Calendar of Events

June 2011Sun Mon Tue Wed Thu Fri Sat

1 2Leadership and Innovation The SBA Green Procurement Programs

3Moms Making a Million Radio Show

4

5 6 7 8 9 10Moms Making a Million Radio Show

11

12 13 14 15 16 17Moms Making a Million Radio Show

18

19 20 21 22 23 24Moms Making a Million Radio Show

25

26 27 28B2BMoms Summit 2011

29B2BMoms Summit 2011

30

July 2011Sun Mon Tue Wed Thu Fri Sat

1Moms Making a Million Radio Show

2

3 4 5 6 7 8Moms Making a Million Radio Show

9

10 11 12 13 14 15Moms Making a Million Radio Show

16

17 18 19 20 21 22Moms Making a Million Radio Show

23

24 25 26PowerMom Summit - Las Vegas

27 28 29Moms In Business Grant 2012 - COACHING

Moms Making a Million Radio Show

30

31

PAGE 12 bull June 2011 bull Moms In Business Magazine

Prosperity ParentingHow parents sabotage their kidsrsquo success

and how they can lsquochange the storyrsquo

By Randy Gage

parents stop to think about how their own views on getting ahead influence their childrenrsquos ability to succeed

Your core beliefs about everything related to prosperity ndash money relationships health and spirituality ndash are set by the time yoursquore 10 years old And no one influences those beliefs more than parents

Millions of parents do this by conveying a negative vision of prosperity and success If you tell yourself things like ldquoIf it wasnrsquot for bad luck Irsquod have no luck at allrdquo and ldquoIrsquom always a day late and a dollar shortrdquo you will consciously or subconsciously convey these messages to your kids

People have a hard time believing they are sabotaging their prosperity at age 30 40 or 50 because of a belief that was formed when they were six but I see it all the time And thatrsquos the book that gets written unless you become aware of the plotline and decide to change the story

It starts with understanding your beliefs Most people have very limiting beliefs when it comes to money and prosperity And generally how they view money will be consistent with how they view their prospects in health relationships and careers

The good news is beliefs can be changed And if you change your own beliefs about money and prosperity you will show your kids by your thoughts words and actions what it means to have prosperity consciousness

The truth is itrsquos really not that hard to change your beliefs ndash If you are aware of them and make that choice Here are some tips

u Identify negative beliefs you may be creating in your children mdash Do some critical thinking about what kind of beliefs you developed in childhood about money rich people and wealth Honestly ask yourself are you programming your children with thoughts such as money is bad rich people are evil or itrsquos spiritual to be poor I call these ldquomind virusesrdquo Defeating them starts with acknowledging you have them

u Help kids identify anti-prosperity media messages Did you ever stop to think about how blockbusters like Titanic and Avatar portray wealth and how

grew up poor I was jealous of rich people and didnrsquot like them So over the years I kept trying to get rich not realizing that my subconscious mind was telling me

ldquoBetter stop doing that or yoursquoll become one of the evil mean nasty rich peoplerdquo

The messages against wealth and prosperity are all around us in our culture media and religions But how many

Every parent wants the best for their kids Yet millions of adults unknowingly

sabotage their childrenrsquos chances for success

I

Moms In Business Magazine bull June 2011 bull PAGE 13

those stories can set kids up with attitudes that sabotage their future success Talk to your kids about the subliminal messages they receive on TV in movies and other media Help them to become self-motivated critical thinkers

u Create a positive vision of prosperity Examine how you react to families with more wealth than yours when speaking to your kids Do you discuss them with envy or jealousy or admiration and respect Talk to your kids about how their thoughts about wealth can shape their future

It is important to realize that creating true prosperity consciousness is about expanding your vision of what can be for you and your family Abundant people see opportunity They never think something is too good to be true They expect good things So think about these traits and the example you set for your kids

People with prosperity consciousness are dreamers They imagine a better way then work to make it so More importantly they donrsquot buy in to the negative and

erroneous beliefs around them When they are told something is too difficult or not possible they simply smile at the thought They are not easily swayed with the cowardly cautions of the crowd Instead of thinking what is ldquorealisticrdquo people with

prosperity consciousness dream about what they really want in life

Parents who share their dreams with their kids give them the gift of a larger worldview Studying vacation brochures reading luxury magazines and even driving through wealthy neighborhoods are some of the activities families can do together to expand their view of what is possible and develop a larger prosperity consciousness

Why is this so important When your prosperity consciousness expands your subconscious mind works to make these dreams come true It creates confidence drive and ambition Your beliefs change and you begin to attract more prosperity in all areas of your life It all starts with mindset

Developing a prosperous mindset is a continuous process Whether you and your children are on the path to poverty or prosperity is determined by the thoughts you give precedence to every moment of every day

Remember your thoughts come from the type of vision you have Everyone has a vision Millions have a negative one many more have a neutral one Itrsquos vital to help your children develop a positive one for a lifetime of prosperity consciousness

PAGE 14 bull June 2011 bull Moms In Business Magazine

Beth Adcock Shiroishi

lsquos Green Guru ATampT

Moms In Business Magazine bull June 2011 bull PAGE 15

Beth Shiroishi Chatswith Moms In Business Magazine

Continued on page 16

By Gina Robison-Billups

GRB Beth thank you so much for taking this time to share important parts of your life with our readers First of all how many years have you been in this business

BAS 13 Years

GRB How many children do you have

BAS I - we have two of the most awesome girls ndash 4 and 7 I know Irsquom biased but they are truly the best kiddos ever

GRB What does your company do

BAS Our mission is to connect people with their world everywhere they live and work As part of that I have the good fortune to work in our Citizenship and Sustainability group where we focus on issues that are at the intersection of the needs of our company and the needs of society So on any given day I might be thinking about the roll-out of our annual sustainability report the energy efficiency of a cell phone charger participating in a job shadow event with high school students aimed at showing them the value of graduating from high school activating our employees around sustainability or sharing some new technology research from ATampT Labs about ways to prevent the elderly from falling

GRB Whatrsquos on the horizon for you and your business

BAS Wersquore always looking for new and exciting ways to keep consumers connected whether through a revolutionary smartphone or through a pill bottle that reminds you to take your medicine As we help people find new ways of connecting wersquore also looking for new ways to help educate consumers We have been at the forefront of consumer education and continue to look for innovative ways to get the right information into the hands of consumers ndash whether that be through online safety programs for kids with privacy and security initiatives to protect their personal information or by helping them understand their rate plans and available options Along the same education angle Irsquom really excited about tools we have coming online to help our business customers understand the environmental benefits of our travel substitution products

GRB Whatrsquos your greatest achievement

BAS I view life as a continuous lesson so Irsquom not sure Irsquoll ever

Atamptrsquos Assistant Vice President Corporate Citizenship amp Sustainability Beth Adcock Shiroishi shares her life and successes as a business executive and mom with Moms In

Business magazine readers

be able to say I had one greatest achievement I also believe that the greatest achievements are sometimes the seemingly insignificant ones that donrsquot grab headlines I remember one day last year when I had a breakthrough in what had been a really difficult relationship with a particular colleague It was amazing how liberating it was to turn that corner and how at the end of the year I considered that to be my one of my biggest accomplishments Or sometimes it is the unexpected things a few months ago while getting ready for work I heard the familiar gallop of my four-year-old (imagine a lightweight horse) coming towards me I suddenly felt so incredibly happy that this little personrsquos life was such that she chooses to skip as her primary mode of getting from place A to B Now wersquove not hit the teenage years yet so Irsquom savoring this while it lasts

At work my greatest achievement is a culmination of all the work wersquove done over the past three years around sustainability I had the privilege of coming into a brand new position and organization and helping to build a sustainability group from the ground up with a great team of coworkers and under the amazing leadership of our Chief Sustainability Officer Charlene Lake Itrsquos awesome to stand back and survey the work so far ndash its impact on the engagement of our employees the financial return to the company and the external recognition that helps validate decisions wersquore making every day While we donrsquot do the work for purposes of recognition itrsquos rewarding to be recognized through things like the Dow Jones Sustainability Index the Carbon Disclosure Leadership Index and the Corporate Responsibility Officerrsquos Top 100 companies We still have a long way to go on our sustainability journey but little successes along the way make the ride more enjoyable

GRB What advice do you have for other moms in business

BAS In no particular order my random stream of consciousness would be to

1 Support each other ndash emotionally Often I think we moms can be our own toughest critics Recognize that while everyone has their own style of mothering and their own strengths and opportunities we all share a common bond in loving our children and in trying to do the best we know how to do

PAGE 16 bull June 2011 bull Moms In Business Magazine

2 Support each other ndash financially Try to shop online and at places that are mom-owned or that are good employers to moms Whether it be eBay Etsycom the deli down the street or the company that has great family-friendly policies reward good behavior with your purchasing power ndash whatever size it may be

3 Support yourself Build a framework around what you need to keep your energy level high and your mental state healthy and try to live within that framework This varies by person and there isnrsquot a one-size-fits-all solution so spend some time thinking through what it means for you Then build an action plan to hold yourself to it For example it took me a while to figure out that something crucial for me is having a chunk of time every weekend just milling around my house as a family with no set agenda But now that I recognize that I try hard to make sure that is a part of most every weekend It is easy to get into ldquogo go gordquo mode and to feel guilty if your kid isnrsquot in every class sport or event For some people that is how they get energy and that works wonderfully But I (and my kids) need downtime and Irsquom always amazed at the fun and creative things that happen when we just let the day unfold around us Last weekend my older daughter inspired by Pippi Longstocking herself decided to build a path where she and her sister could maneuver through the house without touching the floor Chairs stuffed animals clothes and boxes were everywhere The ensuing chaos brought the laughter craziness and fun that we all needed And Irsquom betting those memories will stick with us far longer than some planned event would have

GRB Who has been your greatest inspiration

BAS I believe there is something to be learned from everyone we meet and many people and experiences have shaped the person I am today But hands down my greatest inspiration is

my kids Through the joy worry laughter tears and everything in-between they motivate me to be the best person I can be and to really examine what message it is I am sending And as a self-confessed ldquosemirdquo control freak they teach me daily that control is highly overrated and there is a higher power in play here It is amazing to watch them grow into their own unique identities while also providing a really honest ldquomirrorrdquo back to me as the parent But the optimism and hope that they embody truly inspire me and drive me in my work around sustainability at ATampT It may sound clicheacute but I truly want this world to be a better place for them and for the kids that they will hopefully one day be blessed with and be inspired by

GRB How do you manage it all

BAS Well the big caveat is that I donrsquot manage it all My husband is a total partner and does a ton And even on the stuff that is mine to do it doesnrsquot always get done flawlessly

Having said that here are my coping mechanisms1) Make a list You can tell my stress level by how many

lists I have with me at any given moment in time

2) Dispel the myth of ldquobalancerdquo which conjures up the image of that scale showing all your credits and debits down to the well-calculated ounce Instead go for ldquojugglerdquo which conjures up images of fun and chaos and where there is more room for error And remember that a dropped ball can even sometimes be a source of laughter

3) Think in long increments of time If your goal is to have every day be a perfect blend of work vs life you are going to be feeling disappointed in yourself frequently So look at the landscape over a longer period of time and with a peaks-and-valleys mentality yoursquoll get closer to success and reality

4) Manage guilt ndash donrsquot let it manage you I think guilt can serve a good purpose but the key is what you do with it Am I feeling guilty because I really have been working too much and need to spend more time with my kids Then figure out a solution Am I feeling guilty when Irsquom with my kid because I had to work late nights this week Let it go and shoo away the guilt by being fully present in the moment with your child

5) Let some of it go I often laugh that I do have it all ndash all the stress worry to-do lists a mile long etc But in all seriousness you have to decide what is important My house is rarely straight (because Pippi lives there remember) my yard is not perfectly manicured and Irsquom always behind on catching up with friends and family One of the best pieces of advice I ever got was to ldquojust reframe itrdquo I can choose to walk into the house at the end of the day and feel my chest tightening at the mess Or I can choose to walk into the house and think ldquoWow ndash isnrsquot it great that my kids have had so much fun playing in the living room todayrdquo It really is a choice ndash if you start reframing it with what you say to yourself you really do start to change what you feel and think

Moms In Business Magazine bull June 2011 bull PAGE 17

(with the caveat that every day is different)

545 ndash Stumble out of bed645 ndash Leave for work with a hug and a kiss to the kids getting out of bed700 ndash Stop by the drug store for some needed items730 ndashJoin TelePresence meeting with coworkers in London900 - Conduct weekly staff meeting1030 ndash Hold a one-on-one meeting with one of my employees1100 ndash Take a quick trip to my oldest daughterrsquos school to surprise her for lunch (a pretty rare treat)1215 ndash Return to work for meetings meetings meetings400 ndash Join a conference call with an industry group

Check out the impact of her work worldwide

Our commitment to operate a more efficient fleet led to a 43 reduction of fleet GHG emissions compared to 2009 Much of this progress has been a result of fuel efficiency gained from our adoption of 3487 alternative-fuel vehicles and operational efficiency This is part of ATampTrsquos commitment to deploy approximately 15000 alternative-fuel vehicles through 2018

We have commissioned three solar systems In 2010 a third solar system was installed at one of our data centers in San Diego The 262kW system will produce 444000 kWh of electricity per year We launched our solar initiatives in 2009 by contracting two systems mdash one at our San Ramon campus which generates 16 million kWh annually and one at Secaucus NJ which generates 1 million kWh per year

We also continue our involvement with Austin Energyrsquos GreenChoice renewable energy program through which we purchase wind power for 10 percent of our electricity consumption in all ATampT facilities in Austin Texas This effort will help us avoid 72 million kWh of fossil-generated electricity each year

Beyond traditional office recycling which we maintain in more than 130 employee sites we manage a program to reclaim network resources such as copper telecommunications wire and central office equipment The ATampT Supply Chain Investment

530 ndash Head home545 ndash Enjoy a huge hug around my knees from my 4-year-old accompanied by ldquoI TOO much love yourdquo (a pretty good boost for my morale) 600 ndash Have dinner with the family (thanks dear husband for cooking)630 ndash Help the kids finish homework followed by baths dessert random meltdown by someone in the house (sometimes me)730 ndash Read with the kids and put them to bed815 ndash Do a quick check of personal email and news830 ndash Log in remotely and work1030 ndash Go to bed

Lather rinse repeat

Bethrsquos Work is Really Doing Great Things for Our Environment

Recovery group works company-wide to reuse sell and recycle materials The group sent less than five percent of the materials it received to the landfill The Investment Recovery group oversees six strategically located warehouses that handle recycling for a majority of the 50 states In 2010 we kept more than 569 million pounds of aluminum plastic lead steal copper and copper cable from landfills

In 2010 we collected more than 96000 computers monitors and servers for donation reuse and recycling

We have a relationship with Xerox Corp to help us complete a Print 360 review of the printing devices in our office buildings As part of this effort to consolidate and replace this equipment we removed more than 19000 devices from nearly 3000 ATampT locations Xerox estimates this effort reduced our annual printer-associated energy use by 38 percent and our affiliated GHG emissions by 32 percent per year

This is just the beginning More can be found about at httpwwwattcomgencorporate-citizenshippid=8506 httpnetworkingexchangeblogattcomauthorbeth-shiroishi

A Day in the Life of Beth Shiroishi

PAGE 18 bull June 2011 bull Moms In Business Magazine

By Joy Chudacoff

When we entered the front door an energetic young woman who wanted to know how she could help us immediately greeted us She escorted us to someone who could help our children open their accounts We were invited to try a beverage from their vast menu (water coffee tea soda juice and hot chocolate) and of course the children were immediately given lollipops to welcome them as new customers (By the way the complimentary drinks were not just for new customers I could overhear the conversation at the teller window and they were offering this to everyone who entered the bank)

The representative that helped our children open their accounts was knowledgeable He answered our questions and he treated our children with respect He spent a lot of time with us and we never felt rushed or confused about what was going to happen next

We walked away from the experience feeling like we made a great decision to open the accounts at this bank and it was a great ldquofirstrdquo experience in banking for our children as well

No matter what type of business yoursquore in first impressions count ndash a lot People want and expect a very personal high-touch experience If you are a woman entrepreneur and you

want to create raving fans for your business I invite you to take an inventory of the process you use to create an unforgettable first impression

Here are a few tips on setting yourself up for success for a great first impression

1 You had me at Hello Whatrsquos the point of first contact with you and your company If itrsquos email make sure you have a system in place for you or someone on your team to receive email inquiries quickly If itrsquos by phone does your

Make a Great First ImpressionA few days ago our family made a trip to the local bank here in our community so that our children could open their first savings account The piggy banks were overflowing with money due to various visits from the tooth fairy as well as rewards for all of their good deeds around the house What happened when we entered the bank made a big impression on me and got me thinking about how Smart Women entrepreneurs always make a good first impression

Smart Women

Moms In Business Magazine bull June 2011 bull PAGE 19

message state clearly what you want the caller to do Do you have a system set up so that you return calls within 24 hours Here at Smart Women Smart Solutionsreg response time is a valuable part of laying a good foundation with our clients Our goal is to provide ldquored carpetrdquo treatment to everyone we come in contact with Review your systems for how someone makes that initial contact with you Make sure your system works fast and efficiently

2 Itrsquos contagious ndash Having a friendly positive attitude from the initial point of contact is important People want to associate or be with people who are friendly and helpful It makes them feel supported and cared for Several years ago I walked into my office one day to find my assistant at the time talking rudely to someone on the phone I was horrified Needless to say that particular person did not work out well however it was a valuable lesson for me I want to attract support team members who hold quality client interaction to the same standard as I do

3 Plan Your Process ndash Create a process for your ideal client so that the first impression with you is seamless and successful Decide now how you want the process to work and enlist your team to help you roll it out If you are

a solo entrepreneur and donrsquot have any team members working with you yet I invite you to sit down and think about what you want your first impression to look like with your ideal client This is time well spent and can mean the difference between incredible business growth or ho-hum results (It was when I took this part of my business seriously that I began to see huge jumps not only in my income but also in the quality of the clients I serve)

Spend some time reflecting on your first impression process I invite you to set the intention to create ldquoroyal red carpetrdquo treatment from that first point of contact so that you too can enjoy big leaps in your income along with quality clients who rave about you everywhere they go

Anything is possible Everything is waiting for you

copy 2011 Joy Chudacoff

PAGE 20 bull June 2011 bull Moms In Business Magazine

RTS Publishing ndash Richelle Shaw CEO

Richelle is the leading expert and authority in building successful million dollar businesses Richellersquos experience comes from building her first business to $36 million losing it all after the 911 World Trade Center Tragedies then

successfully rebuilding her million dollar company in approximately 5 months As the only female African American public utility owner in the nation Richelle has won local and national awards including Top Woman Entrepreneur from AKA Las Vegas Chapter Marketer of the Year from Glazer-Kennedy Insiderrsquos Circle of 20000 members and Unstoppable Woman for the Womenrsquos Leadership Counsel She was also nominated for the GreenLeaf Award Top 50 Collection Professionals and the Top 40 Under 40 when she was 27

After writing the book How to Build A Million Dollar Business in Las Vegas- Without the Casinos Richelle set on a journey to help other women of color build their own million dollar businesses Since 2007 Richelle has successfully mentored over 6400 women of color in her international coaching program designed to help take business ideas and make them a business reality

Richelle is also a mentor for Make Mine A Million an expert content contributor on multiple internet sites and featured in over 30 publications including Inc Entrepreneur Black Enterprise Smart Money plus the covers of Collection Advisor and MOMEO Magazines

Currently Richelle shares her knowledge with several business owners across the United States as their business advisor and implementation coach She and her staff implement the strategic plans to help build businesses for several physicians a beauty school a race car association a restaurant and an auto repair facility She has helped business owners in over 98 different industries

Richelle is providing the grand prize grant winner withOne Year Onyx Level Membership and Mentoring to The Million Dollar Equation with Richelle Shaw Included

u Monthly coaching and training calls on essential business building strategies included in the Million Dollar Equation

u Step by Step Checklist on how to use different tactics and media u Downloadable examples of strategies u Access to the Million Dollar Equation Solutions Center where all small business

questions are answered

Total Value $300000HttpwwwTheMillionDollarEquationcom

RTS Publishing

Heros and SherosSupporting Moms In Business Grant Competitors

The

This Monthrsquos Featured Heros amp Sheros Part 2

Moms In Business Magazine bull June 2011 bull PAGE 21

She Gets ResultsBrenda Prinzavalli

Brenda Prinzavalli is a writer consultant seminar developer and business owner She has a passion for helping others achieve greater balance in their busy lives A former educator trainer and consultant in the field of education Brenda is the founder and owner of Balanced Organizing Solutions LLC

a unique organizing business that perfectly marries her professional expertise as an educator and problem-solver with a personal commitment to health and wellness of the body and mind - beginning with a simplified organized life

Brenda has served a variety of business and residential clients on projects large and small and she regularly works with corporate executives to create more profitable businesses and greater worklife balance through streamlined systems She also works with individuals and families who want to simplify their lives and gain more time to pursue their passions

Brenda is also in various forms of media whether writing her Organizing eNewsletters contributing to a variety of publications or appearing as the Dream Team Organization Editor for the FOX show MORE on KVVU FOX 5 Las Vegas This gives her the opportunity to spread her gift of organizing on a broader scale

Her memberships include The National Association For Moms In Business the National Association of Women Business Owners and the National Association of Professional Organizers as a Golden Circle Member She has served as National Chair for the National Association For Moms In Business National Board Committee Chair for theCreate Your Dreams Gala Co-Chair of the Women of Distinction Awards and Nevada

Ambassador for the National Association of Professional Organizers

Brenda holds a master of elementary education from the University of Nevada Las Vegas and a bachelor of elementary education from the University of Iowa She and her husband Brian currently reside in Las Vegas NV

Brenda co-founded She Gets Results with Gina Robison-Billups to help provide a place of resources and connections to help women to get better faster and greater results Contact Brenda at wwwBalOrgcom

She Gets Results proudly supports the Moms In Business Grant Competition with the following benefit

Matching Dollar Sponsor SheGetsResultscom is going to match dollar-for-dollar up to $1000 to the Grand Prize Grant Winner

Value $100000 (in Cash)HttpwwwSheGetsResultscom

She Gets Results

PAGE 22 bull June 2011 bull Moms In Business Magazine

The SBE Council

The Small Business amp Entrepreneurship Council (SBE Council) is the nationrsquos leading organization devoted to protecting small business and promoting

entrepreneurship Through advocacy education and training opportunities SBE Council works to foster and promote small business start-up and growth and entrepreneurial opportunity The SBE Council is celebrating their 15th year in operation HttpwwwSBECouncilorg

SBE Council

WE Inc

WE Inc is a a project of the Small Business amp Entrepreneurship Council (SBE Council) -- a prominent advocacy and research organization dedicated to protecting small business and promoting entrepreneurship WE Inc aims is to improve

and enhance the economic climate for womenrsquos entrepreneurship By advocating for policy solutions that encourage business ownership by women and providing information and resources to entrepreneurs at all stages of their business development WE Incworks to increase economic opportunity and financial security for those seeking the rewarding and challenging path of business ownership HttpwwwSBECouncilorg

WE Inc

Hybrid Mom

Hybrid Mom was conceived in 2006 and came into the world in the same way most babies do not without struggle but full of excitement joy and love Our

motivation and passion is to create one authentic inspiring and reliable resource for the multiple roles todayrsquos mom plays - loving parent unique individual and business-minded person HttpmibnorgwwwHybridMomcom

Hybrid Mom

Supporting Heros and Sheros conrsquot

Promotional Partners

ACTiVATE

There are many programs to assist entrepreneurs even programs specific to women but ACTiVATE targets a unique market - technology transfer - and delivers

results An internationally acclaimed program ACTiVATE provides innovative and intensive development along with a community of support created to unlock the true potential of experienced women - a largely untapped market - to start and grow technology-based businesses HttpwwwPathForwardCenterorg

ACTiVATE

Moms In Business Magazine bull June 2011 bull PAGE 23

Chances are that you know a Mom have or had a Mom are a Mom that has had the challenges of starting a business - a dream or perhaps there was an

opportunity to expand their existing business - only to not have enough sup-port or finances

Moms that take an ideadream and create a business while juggling children grandchil-dren family and morehave additional hurdles to conquer

The purpose of the Moms In Business Grant Competition valued at over $10000 is to provide enterpris-ing Moms with vi-tal tools educa-tion support and cash to achieve their goals and success

CongratulationsTo theTop10 Moms In Business Grant Competition Semi-Finalists

These Semi-Finalists need YOUR helpNOW

to achieve their goals

u BROWSE through the 10 Semi-finalists and read about their inspiring ven- tures throughout the following pages

u FIND one or more that you feel you would like to see succeed u VISIT their project u VIEW their generous offers for your support u PITCH IN and Make A Difference in the future of a Mom and her life

Moms In

BusinessGrant Competition

SEMI-FINALISTS

Get Started Now

PAGE 24 bull June 2011 bull Moms In Business Magazine

MEMBERS NEWS

About My Venture

If your passion was an art and a gift that you could share with others how would you go about telling

folks Heads or Tails creates custom bows and dresses for children of all ages This business is built on the quest of sharing caring and making moments special by adding their products to the moments remembered Peerbackers has created a platform to help businesses grow with a twist Heads and Tails has set a goal to raise $11100 in less than 45 days

Heads or Tails needs you right now to make a pledge If the goal is reached Heads and Tails will use the funds to purchase a van sewing equipment and hire additional staff I need your contribution to help Heads or Tails to fulfill its fund raising goal Even more your support will help Heads and Tails make even more moments special with its bows and dresses Make a pledge of support today

About Heads Or Tails manufactures and supplies Custom Childrenrsquos Hair Bows for Babies Toddlers and Girls of all ages Heads Or Tails will be launching their New Dress Line This Line will consist of an array of styles of Pillow Case amp Jumper Dresses

What Do We Need Heads Or Tails is in need of a Commercial Van and a Commercial Embroidery Machine

Why Do We Need Heads Or Tails is expanding and needs the necessary equipment to keep up with the demand and for the business to grow The Commercial Van will be used to transport products to Vendor Trade Shows Festivals Markets and other Craft Shows The Commercial Embroidery Machine will be used to do the embroidery directly at the Shows and at the office location

Goal Our Fundraiser Goal for this project is $11100 (Van-$5000 amp Embroidery Machine $6100) Any contribution big or small will help Fund Heads Or Tails Goal As the business continues to grow Heads Or Tails will be able to give back to the community through Employment Skill Training Entrepreneurship as well as Special Events giving a certain percentage of revenue back to a specific organization

Motto At Heads Or Tails we ldquoStrive in Dressing Your Little One from Head To Tailrdquo

Thank you in Advance for Your Support

Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Angela Owens - Owner Heads or Tails

Moms In Business Grant Competition Semi-Finalists

Moms In Business Magazine bull June 2011 bull PAGE 25

About My Venture

BACKING A WIN-WIN PROJECT EcoBio-Block was developed in Japan to revitalize and purify polluted waters in rivers canals and the ocean over a decade ago It is

presently being used in a variety of outdoor and government projects in Japan Korea India Malaysia and China Using naturersquos own system of cleaning water EcoBio-Block clarifies cloudy water in aquariums ponds and in other environmental uses with beneficial bacteria and nutrients infused in a volcanic rock which multiply and disperse regularly into surrounding waters keeping bacteria levels consistently high enough to breakdown organic waste into less toxic nitrates and keep water clear odor-free and healthy

It also appears to encourage an increase in the levels of microbes which breakdown nitrates into nitrogen gas which then dissipate into the air It has a US Patent and is certified to international safety standards The pondenvironmental products which are known as the ldquonsMrdquo and ldquoWaverdquo are generally effective for about 3 years The nsM are shaped like stones come in a box of 4 and can treat from 100 - 400 gallons of water depending on the condition of the water and the amount of fish) The Waversquos design is based on hydrodynamics and is made to keep mud out and allow bacteria to multiply easily For large pond use it can treat from 300 to 1000 gallons of water (also depending on water conditions and fish populations) It normally takes from 2 to 6 weeks to see optimum results but factors such as temperature can cause a variation in the time frame This product is easy-to-use mess-free and reduces maintenance in ponds and other water features

OUR PROBLEM AND OUR PROJECT ONEdersave Products LLC httpwwwOnedersavecom is the exclusive distributor of EcoBio-Block Family Products in the US and Canada It was the recipient of the 2008 Pet Age magazine ldquoPinnaclerdquo Award for aquarium product of the year The pond and environmental products are brand new additions to our product line but this absolutely unique product faces a major hurdle Despite the fact that it has been thoroughly researched and is being used with great results overseas we face a credibility problem

The product sounds too good to be true and we are pretty much being ignored We want to have a major American University study and publish the data on this product We need to have easily accessible information by a respected source to back up our claims that it will be a boon to the environment as it cleans purifies and deodorizes polluted waters and creates a healthy environment

for aquatic life

With a project like this everyone wins

Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Arline Saiki - ONEdersave

PAGE 26 bull June 2011 bull Moms In Business Magazine

About My Venture

Why we need your support

Sales of our popular Kitty Holstersreg cat harness are about to exceed our supply Demand for our Kitty Holsterreg increased exponentially after being featured on CBS Sunday Morning and being given the highest rating (5 out of 5) by Cat Nip magazine based on its comfort and difficulty for cats to wiggle out of

Our sales have consequently gone through the roof and we are at risk of running out of product We need to make more harnesses sooner than expected cotton prices have soared significantly increasing the cost of manufacturing the Kitty Holsterreg and we need to expand our line with new colors patterns and sizes to meet customer demand Without your help it is unlikely that we will be able to start production before we run out of harnesses What your donations will do for us

Your donation will help us fund a grant to produce more Kitty Holstersreg We are adding several new colors and patterns as well as two additional sizes to fit a wider range of cats The colorspatterns we are adding are camouflage pink tiger stripe and jaguar 10 of sales of the pink Kitty Holster will be donated to charities that support the fight against breast cancer

What you can do to help 1) Donate to this venture 2) Forward our project link to others in your network 3) Share our project with your friends on Facebook and LinkedIn 4) Tweet about our project on Twitter

What you will receive in return

In addition to a sense of satisfaction that you are helping cats get the chance to enjoy being walked outside supporting the fight against breast cancer and a very important part of our growth everyone who pledges will also receive a gift specific to their pledge level and become a member of Crazy K Farmrsquos Circle of Friends which will entitle them to exclusive discounts on our products and behind-the-scenes access to our company and the farm that inspired it

More information about our company

1) Watch a video about our harness httpwwwyoutubecomwatchv=qhjrtuKiNQI 2) Learn more about the harness on the Kitty Holster website wwwKityHolstercom 3) Learn more about our company and the farm atwwwCrazyKFarmcom

We look forward to your support thank you Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Tobi Kosanke - Crazy K Farm - The Kitty Holster

Moms In Business Grant Competition Semi-Finalists

Moms In Business Magazine bull June 2011 bull PAGE 27

COMPETITIONSEMI

FINALIST Temeca Jone - Funducate

About My Venture

Funducate is an exciting company that has a line of educational tools and merchandise for children that are

fun and engaging Funducate was founded by my husband Todd and myself It is registered as an Ohio Limited Liability Corporation Funducate is the Trademark name for all of the Sing Along with Happy Handy Fun Bunch Peek at You Kids Tribute to Heroes and Living in Faith Everyday (LIFE) books videos and merchandise

The Fun Bunch Series and Happy Handy book series 1 and 2 collectively has 10 books self published with the initial trial period using the first series as an educational tool has been used in school and educational facilities to teach children ages 12 months to 11 years of age Within 1 to 3 years all books directed by the Non-Profit Corporation All in One (AIO) Books at all levels of non-profit business has reached the market north south east and west within the United States to areas with educational and literacy challenges Through AIO Outreach Program AIO Books has also partnered with learning institutions and

organization to incorporate a multi-systemic approach establishing a continuum of mental health community school and home based interventions to further demonstratepromote fun learning and education I dress as Udder the Cow one of our Fun Bunch character I read our Tribute to Heroes books sing songs discuss about our heroes the Military Fire and Police Department with children during AIO outreach program

Also through the outreach program I am able to donate books and help bring fun to education and assist educators

Please visit wwwFunducatenetThank you in Advance for Your Support Visit httpwwwMomsInBusinessGrantcom

PAGE 28 bull June 2011 bull Moms In Business Magazine

About My Venture

Seniors Helping Seniors ndash Las Vegas NV When Employees Become Parentrsquos CaregiversHELP SHS CREATE OUR SHS EDUCATIONAL PROGRAM FOR EMPLOYERS About UShellipMy mom was a great lady When she developed Alzheimerrsquos

in 2002 she was still an intelligent outgoing and fun loving person I wanted to spend time with her before the disease caused her to become unaware of her family and her surroundings Thankfully I was able to quit my job and stay with her I lived with her for over two years and it was some of the best spent times with her in my life

However many adult children canrsquot always help with the caregiving of their parents or risk any consequences with their jobs due to absenteeism or lack of productivity In most caregiving situations the elderly parent wants their daughter or son there to help because they know that they are trustworthy Upon my motherrsquos death I knew that I wanted to continue to help elder seniors as well as the older children of senior parents That is when my husband Doug and I discovered Seniors Helping Seniors an exceptional and unique program of compassion and care It matches senior caregivers with seniors who are looking for a little help to stay independent in their own home for as long a possible a way to give and to receive This innovative program creates the support you need from people with life experiences who will understand your parent the most

This has been a great business for my husband and I because we both enjoy helping others But we have realized that there are so many adult children caregivers today who are trying to juggle their families their job and their aging parent(s) throughout their daily lives It has become a 247 struggle for them not allowing them to enjoy being their parentsrsquo kids anymore just their caregivers

What we want to accomplishhellipSeniors Helping Seniors provides in-home non-medical caregiving services to seniors in our community In addition Seniors Helping Seniors wants to start an SHS Educational Program to provide information to our local employers about their employees who are responsible for the caregiving of an elder senior In the 1980rsquos American businesses adapted their human resource policies to accommodate the needs of workers with young children Now many of those same workers face a new responsibility providing care for an older parent relative or friend Just as childcare did the growing need for eldercare presents companies with a new reality ndash workers who must juggle multiple demands on their time and energy Yet this reality presents genuine opportunities for those firms that recognize itrdquo We hope that by implementing the SHS Educational Program we can develop various elder caregiving resources for the benefit of the employee employer and company

What We Will Plan Forhellip Basic Packet ndash information about local agencies and support groups for employees as an option to help deal with caregiver stress reduce absenteeism and increase productivity in the workplace Employee How to Guides ndash help employer in developing a manual as simple or complex as they want to help their employees with caregiving and family caregiving ldquoburnoutrdquo issues Benefit(s) Packet ndash provide ownersmanagers with ideas about eldercare policies that they can implement into their

overall existing benefits and policies packages such as Flex-time shortened work weeks modified schedules Telecommuting Long-term care insurance plans to cover spouse and parentsparents in law

Speakers Forum ndash provide employers with ongoing presentations to educate their workforce on how to make good choices regarding caregiving amp eldercare Host ldquoCaregiver Fairsrdquo Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Natalie Ahlstrom - Seniors Helping Seniors - Las Vegas

Moms In Business Grant Competition Semi-FinalistsMoms In Business Grant Competition Semi-Finalists

Moms In Business Magazine bull June 2011 bull PAGE 29

About My Venture

BlueEyes amp BareFeet Designs is a clothing and design company featuring a collection for children created from

vintage vintage-inspired modern and recycled fabrics

Each piece is handmade and ultimately inspired by my children - two daughters Abigail and Elise and my son Isaac You will see them in many of the pictures as they are my regular lsquomodelsrsquo and everyday users of the designs Right now we are a one-man showhopefully about to change all that Our Unique Proposition - What makes BlueEyes amp BareFeet Designs unique is our focus on use of fabrics that are either recycled upcycled or sustainable 70-80 of our designs follow this concept Upcycling according to an article in the April 2011 issue of Entrepreneur magazine is ldquoushering in an entirely new wave of entrepreneurial innovationrdquo Upcycling by nature also leaves room for higher profit margins giving me the opportunity to outsource areas I need support in through partnerships with other local companies earlier in the business cycle rather than later boosting our chances for solid and consistent business growth Clients love the fact that I can take clothes they no longer want heirloom pieces or lsquoleftover good intentionsrsquo of fabrics they never used and bring them back to life as a boutique style outfit for their little one(s) A quick example is in the use of a t-shirt One t-shirt will either be turned into a jersey scarf a t-shirt tutu or play a role in the construction of a jersey dress or a combination thereof There is very little fabric left as waste when I am finished allowing the fabrics to reach their full potential and be used again in a different purpose saving energy time and money versus the use of new fabrics I currently find my fabrics through donations thrift stores and vintage stores We have set styles of designs but each piece usually ends up slightly or largely different bringing in the added value of one-of-a-kind looks Our Growth - Last year I launched this clothing collection for children as a project and an outlet for my creative mind The collection has quickly surpassed my expectations and has grown to a spot where I felt compelled this year to take a leap of faith resign from my position as a financial advisor and go fulltime on February 1 I am a faith-driven person and to make a long story short truly believe this business is not mine I am merely the first employee entrusted to bring it to its full potential The doors and opportunities opened by God have been truly mind-blowing The collection has steadily grown through word of mouth and personal marketing and is now at a point where growing demand justifies hiring help in the areas of production and administration This will allow my focus to be on design and expanding the product line through strategic partnerships with other local designers or further in-house production Your support in this funding will help to lsquobridge the gaprsquo in costs for hiring and branding

Three pivotal elements to the growth have been middotParticipation as a featured designer in the Childrenrsquos Fashion Show during Midwest Fashion Week in March middotPublicity through articles in local newspapers and publications middotWildfire word of mouth marketing from the best clients ever

I really work hard to build a community around my designs and have tremendous support in doing so locally and am ready to take this to the next level BlueEyes amp BareFeet products have already made their way into local boutiques through our partnership withAesthetic Design Style House providing the framework necessary to do what I do best design and innovate I am a born entrepreneur with the drive and business acumen to make this a sustainable company and am so excited to work with

Peerbackers and National Association of Moms in Business to take the next step in my business growth

Your Dollars - Your backing of this venture does not mean that money goes into my bank account to sit It will be distributed into a whole community of support for this venture From branding to website upgrading production to promotion your dollars will filter through the hands of MANY local businesses and designers Your funding will be a pivotal and defining moment for BlueEyes amp BareFeet Designs and every dollar is truly appreciated Thank YOU in advance for your support Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Stephanie Williams - BlueEyes amp BareFeet Clothing Designs

PAGE 30 bull June 2011 bull Moms In Business Magazine

About Our Venture

WE NEED YOUR HELP The Abstinence Education Council operating under the trade name AEC-I Decide (httpwwwAEC-

IDecideorg) works with young people in rural central NY to help them to make good choices for a happy healthy future

Our young people today face challenges that we could never have imagined Instead of getting good role models they are bombarded from all sides with messages that are confusing unhealthy counter-productive and too often inappropriate This often has the effect of encouraging high-risk behaviors

OUR PROGRAM All high-risk behaviors essentially come out of the same basic problems Starting with a lack of self-esteem (self-respect) and encompassing other issues from poor role models to problems with ADDADHD studies like those from State University New York Cortlandrsquos Center for the 4th and 5th Rs (httpcorlandeducharacteraboutushtm) have found that character education reduces the likelihood of children getting into high risk behaviors and increases the likelihood of success in life Since the late 1990rsquos abstinence programs have started focusing on addressing the reasons for all high risk behaviors and developing character as well as promoting developmental assets (httpsearch-instituteorgcontentwhat-are-developmental-assets) and protective factors This has influenced our decision to expand the focus of our programs to address the root causes of deadly behaviors

OUR NEEDThe problem we have been having with our programs is that we have had to tailor them to the specific needs of the organization which is making a request which means pretty much developing something new for each group We need to be more proactive so instead of waiting for people to call us and have them tell us what they want us to do we plan on booking the local libraries (which are free or very cheap) and just offering this program ourselves It will be for girls only ages 8 to 12 and 13 to 17 What we are doing now is putting together an 8 to 10 week program which we are calling ldquoHealthy Beautyrdquo It will start with Doversquos Self Esteem program which you can review at httpwwwdoveusdl=CFRBaspxlcp-dfrbarticlesvideos) The rest of the program will cover physical mental emotional and spiritual beauty with an emphasis on modesty and self-control as well as real tips on healthy beauty (inside and out) The program will loosely follow Sean Coveyrsquos book ldquoThe 7 Habits of Highly Effective Teensrdquo

OUR PROBLEMThere are so many kids that we would like to reach but this is a ministry and we donrsquot charge for our programs We are funded by donations which were down this last year We have a very small staff and very limited funds

OUR SOLUTION WITH YOUR HELP We are tapping into volunteers from Christianvolunteeringorg and are looking forward to the boost we expect from their help We are going to concentrate on girls ages 8 to 18 to simplify things for us And we are trying this innovative new way to raise funds and expand our base raise our visibility raise awareness of the problems our children face and offer helpful solutions

We can do it with your help Be our ldquoAngelrdquo and ask your friends to check us out at httpwwwMomsInBusinessGrantcomThank you

COMPETITIONSEMI

FINALIST Abstinence Education Council Non-profit Organization

Moms In Business Grant Competition Semi-Finalists

Moms In Business Magazine bull June 2011 bull PAGE 31

About My Venture

What is this venture all about

There are four key questions to ask or steps to any new idea Read on as I ask and answer the top questions

1 Do you Love It or Like It A Lot It must be something you like ideally something you love There has to be a passion or strong desire to learn and know more about something before venturing out Answer I love the game of golf and believe any woman can learn life lessons from golf that she can carry to her friendships her family and her business

2 Does anyone else like it Are there other people that like some part of the activity involved If you were starting an ice cream shop there would have to be someone somewhere that liked ice cream in order to be in business Answer I am one of those that would hop in the ice cream line There are many women that feel overwhelmed by all things golf and that is the first hurdle we will climb with them together

3 Have you made a decision Any idea remains between the ears if a decision is not made to take it to the next level and beyond Answer The merge of golf business and friends in a casual setting that introduces women to the world of golf is a decision that needs no thinking

4 Will you promote promote promote This is essentially the get busy step Answer This is the make it all happen phase and why I am here I have been through three of phases and am beyond ready to promote this as the concept for teaching life lessons around

I want to use the game of golf to teach women life lessons in a blend of areas to include self-esteem parenting and business A game that uses precision skill and patience is THE place to negotiate and even close business deals As with any venture or undertaking its important to plan a maneuver take a step forward and just swing Golf is a venue to be celebrated by other women and learning to play through our golf partner match up website peer-to-peer lessons and the largest part of the endeavor a one-day golf clinic with a second day for open play and mini tournament The funding from peer-backers would be used to design create and maintain a website purchase starter sets of clubs and other golf equipment and to promote the clinic

Why help fund this project I have a long standing background in event planning and have coordinated planned and run numerous golf tournaments hole-in-one fund raising events and social events with golf as a primary focus I also co-own multiple other businesses so I have started managed and successfully run multiple businesses I have the ability to kick start any concept and one that includes good times great learning and golf--thatrsquos an adventure I will undertake and grow

Why is This So Special This project is unique because it combines the elements of friendship mentoring business coaching and empowerment in one place and has so many ways to branch out in the future The endeavor is a personal passion but does so much for the community expanding the views of others and broadening the mind on how to include golf lessons in everyday life

Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Tarrah Jennings - On Par Empowerment Day for Women

PAGE 32 bull June 2011 bull Moms In Business Magazine

About My Venture

I Marketed my Business Basically for Free and I Teach You How to Do the Same

While on bed rest with my second child in 2008 I became severely depressed and worried about everything I dealt with my depression in a very careless wayI drove my family into severe debt I spent money on every and anything to keep myself lsquohappyrsquo and those around me happy too

One month of bed rest and my pregnancy I was slapped in the face with the reality that I had put my family in a horrible financial position and I wasnrsquot sure how to fix the situation With a two year old already at home and a new baby arriving any day the last thing I wanted to consider was going back to work So I explored my options and made the decision to build a business from home The little money I had was used to take care of the legal pieces such as getting my business license I was stumped on how to get the word out about my business with no money Enter Twitter Facebook and LinkedIn

I was already on some social networks socially but decided to take a chance and see if I could spread more info about my new venture using the Internet I was quickly able to spread the word among friends and family and potential clients I landed my first client four days after joining Twitter I learned about other ways to strategically place myself in front of people that could were either potentially clients or like-minded individuals that I could possibly collaborate and network with Today The Savvy Womenrsquos Business Solution still puts very little money out for marketing and Irsquom working hard to help fix the financial burden I put my family under

Would You Like to Learn How to Market Your Business on the Internet Also I would love to teach other moms and women in the Baltimore area how to market their businesses using social media and I want to do this for as little money as possible

By reaching my goal of $3000 I will hold four hands-on trainings in the Baltimore-Washington DC in the next 12 months Additionally I will be able to use this money to market locally in print media that I normally would not be able to afford on my own I can help other women like myself establish a professional presence for themselves a social media

strategy for their business and fun innovative ways to get your clients customers and community involved with your business

I thank you for your support and feel free to connect with me with any questions you may have Feel free to share my venture using the easy social media share buttons

Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Rebecca Buscemi - The Savvy Womenrsquos Business Solution

Moms In Business Grant Competition Semi-Finalists

Moms In Business Magazine bull June 2011 bull PAGE 33

About My Venture

The purpose of BuyByMomcom is to promote moms in business and get them out on the web BuyByMomcom is owned by Julianne Alvarez-Wish a WAHM to 4

My passion is for the moms who want to stay at home with their children while bringing in an income by selling the items they create or the products they believe in A friend of mine started an online boutique and tried so hard to market it and get word out about the products that she offered However in over 2 years she only ever made 2 sales from the boutique She was heartbroken All the time money and effort she was putting into the website was bringing her nothing in return She was frustrated to say the least and decided to close up shop

BuyByMomcom was born because I wanted to keep that from happening to other moms I wanted to see mothers succeed in their businesses and be able to stay at home with their children I wanted to spread the word about the amazing talents moms possess and I wanted to see them succeed beyond their wildest dreams in your business I truly believe that by working together we can make each mom a success

Some of the Features of BuyByMomcom

bullFree Listings for any mom in business on our Mom Shops amp Blogs page bullRandom Spotlight links every few days for more exposure to your business bullFeatured Mom opportunities where your business is in the spotlight for an entire week bullReviews and giveaways of some of the best mom-made products you will find bullReasonable advertising rates so that your 125x125 button is on every page of the website and blog

We want you to succeed Stop by BuyByMomcom today and add your free listing and check out all the other wonderful WAHMs and the products we have to offer

Visit httpwwwMomsInBusinessGrantcom - we welcome your support

COMPETITIONSEMI

FINALIST Julianne Wish - Buy By Mom

PAGE 34 bull June 2011 bull Moms In Business Magazine

Moms In Business Magazine bull June 2011 bull PAGE 35

FounderGina Robison-Billups

EditorDesignLayout

Eugenia Martini-JarrettEugeniaMIBNorg

Advertising Gina Robison-Billups

GinaMIBNorg

Published by NAFMIB the National Association for Moms In Business The Leading National Association Representing Executive Entrepreneur and CEO Moms

MIBNorg NAFMIBorg

Copyright 2011 copy International Association For Moms In Business See wwwMIBNorg for full copyright page

All Rights Reserved

ldquoTwenty years from now you will be more disappointed by the things that you didnrsquot do than by the ones you did do So throw off the bowlines Sail away from the safe harbor Catch the trade winds in your sails Explore Dream Discoverrdquo ~Mark Twain

ldquoWhatever the mind of man can conceive and believe it can achieve Thoughts are things And powerful things at that when mixed with definiteness of purpose and burning desire can be translated into richesrdquo ~ Napoleon Hill

ldquoPeople are definitely a companyrsquos greatest asset It doesnrsquot make any difference whether the product is cars or cosmetics A company is only as good as the people it keepsrdquo ~ Mary Kay Ash

ldquoSuccess or failure in business is caused more by the mental attitude even than by mental capacitiesrdquo~ Walter Scott

ldquoWhat I know for sure is that behind every catastrophe there are great lessons to be learned Among the many that we as a country need to get is that as long as we play the ldquous and themrdquo game we donrsquot evolve as people as a nation as a planetrdquo ~ Oprah Winfrey

ldquoLife is not about how fast you run or how high you climb but how well you bouncerdquo ~ Unknown

sign in a gift shop windowUnattended Children will be given an Espresso and a Free Puppy

Wisdoms for Thought

Page 2: Moms In Business Magazine June 2011

PAGE 2 bull June 2011 bull Moms In Business Magazine

Moms In Business Magazine bull June 2011 bull PAGE 3

PAGE 4 bull June 2011 bull Moms In Business Magazine

T

Gina Robison-Billups NAFMIB Founder CEO

NOTES From The Founder

Wondering if YOUare

Still a MOM

he end of school is near Graduation day is upon us Kids are (supposed) to be moving out and this reminds me of something I hear a lot from moms of olderadult children Believe it or

not I hear ldquoDo I qualify for membership to National Association For Moms In Business Irsquom not really a mom anymore My children are grownrdquo

Hello ldquoNot really a mom anymorerdquo

Maybe for some that is wishful thinking after two or more decades of inflated expenses inflated drama sleepless nights and no love-life to speak of Okay so maybe therersquos even a little bit of resentment for all you gave into the relationship with your children and didnrsquot receive the equivalent in-kind but to say you are no longer a mom is ridiculous (saying that you no longer want to be a mom is a different matter entirely and that feeling usually passes)

You share the same hurdles the moms of young ones do equal pay bias in business contracting health and wellness that elusive thing called ldquobalancerdquo business taxes personal taxes education issues marketing management and of course parenting

Irsquom fourty-three years old and I would guess if my mom was asked shersquod say she doesnrsquot necessarily ldquoparentrdquo me she ldquoadvisesrdquo me If you ask me on the other hand Irsquod say she does still ldquoparentrdquo me and Irsquom blessed for it A motherrsquos job is to guide cheerlead advise and keep us safe whenever possible With older children it takes on a different form but itrsquos still parenting As a woman and mother who did not have all of the advantages the younger generation now has you need to know that you are still valued ndash as a mom Younger mothers would not be where they are at today if it hadnrsquot been for you It was the steps you made forward that made and keep making it possible for other women to succeed at even greater heights

So are you still qualified as a ldquomom in businessrdquo even if your children are grown You bet You are the grandest kind of mother of them all You made it through and because of you we know we can too

Happiness and Success to All

Gina Robison-BillupsFounderCEO

Moms In Business Magazine bull June 2011 bull PAGE 5

Moms MinutesImportant Tips and Briefs

Moms Vote MattersInstant Impact Legislative Update

EventsFeatured events conferences and more

NOW

from the FounderCEO Gina Robison-Billups

FEATURES

4

INSIDE May

NOTES

68

10

1214

On TheCover

Prosperity ParentingInvest In Her Success - Invest in the Future

Cover Story ATampTrsquos Green GuruInterview with Beth Shiroshi

Smart Women Make a Great First ImpressionDo you make the Best First Impression

The Heros and SherosSupporting Moms In Business Grant Competitors Part 2

MIB Grant Semi-Finalists10 Semi-Finalists Pitch thier Venture

2011

About Our Contributors

Now Accepting Article Submissions

for the National Association of

Moms In Business Magazine For guidelines and submission information visit the NAFMIB

Writerrsquos Guidelines

Joy ChudacoffJoy Chudacoff ICF PCC is the founder of Smart Women Smart Solutionsreg a Professional Certified Coach to 1000rsquos of women Motivational Speaker and Entrepreneur She publishes a weekly buzz generating ezine Reflections On Life and Business for Women Entrepreneurs If yoursquore ready take your life and your business to the next level get your FREE Tips FREE Report and FREE MP3 now at Profits With Passion Visit wwwSmartomensolutionscom

Therersquos More Wisdoms for Thought34

Randy GageRandy helps audiences recognize and reject roadblocks to wealth and prosperity with warmth wit and wisdom drawing from his rags-to-riches story A former high school dropout Randy rose from a minimum wage job and spending time in jail as a teen to become a self-made multi-millionaire who has inspired millions of people around the world He is the author of eight books on success including Prosperity Mind and Accept Your Abundance that have been translated into more than 25 languages and sold millions of copies worldwide Learn more about Randy at his public website httpwwwRandyGagecom and on Prosperity TV httpwwwyoutubecomrandygage

18

21

24

AngelaEdgeworth

Beth Shiroishi

14

MEMBERS

PAGE 6 bull June 2011 bull Moms In Business Magazine

Moms MinutesNOWQuote of the Month

ldquoldquoIt takes a great deal of courage to stand up to your enemies but even more to stand up to your friendsrdquo

- J K Rowling

This new app connects users to short-term charity assignments

Tasks require a maximum time commitment of 5 minutes and can range from answering survey questions to snapping photos of a local park An engaging alternative to text-to-give entreaties the app allows users to contribute proactively in their downtimemdashappealing to Momrsquos multitasking mindset So far itrsquos only available in the UK but expect a US spin-off to pop up soon

600 Schools Flash Mob Dance with the First Lady

Do Some Good

App Curbs Parking RagePublic service initiative SFpark seeks to reduce fuel consumption in San Francisco while also saving drivers from aimless cruising in pursuit of parking spots Sensors installed in parking spaces and city-owned garages track parking availability in real time

The data is then uploaded wirelessly to a public feed Using the SFpark website or iPhone app drivers can track not only open spaces but also how much theyrsquoll cost since the system also varies meter prices based on demand In some cases rates drop to as little as 25 cents per hour in lots where demand is low and will inflate to as much as $400 per hour on the most congested city blocks

You may have heard that the National Association of Broadcasters organized over 600 schools nationwide to perform a dance popularized by Beyonce in her video for ldquoMove Your Bodyrdquo which encourages kids to get up and get moving

All the performances took place at 142 pm today First Lady Michelle Obama stopped by Alice Deal Middle School in Washington DC to check out their event and had some fun herself httpwwwwhitehousegovblog20110503first-lady-michelle-obama-drops-dc-school-watch-students-do-let-s-move-flash-workout

The Family that Moves Together

Loses Weight Together

Together Counts is a nationwide program to inspire active and healthy living The idea is to get families and community members ndash starting with you ndash to take a simple pledge

Eat at least 1 meal and do at least 1 activity together every week

The ways to fulfill the pledge are endless They can be as creative as organizing a neighborhood potluck followed by a game of say football ndash or as simple as sharing a meal then going for a walk The important thing is that you do them together

If you take the pledge as a family involve your kids let them choose activities they enjoy and give them a say about whatrsquos on the menu This way theyrsquoll gain a sense of ownership and look forward to together time

The overall goal is to find a balance between the calories we consume and those we burn to strike this balance regularly and to have some fun This way getting more active and healthy becomes easy ndash easy as a dinner date followed by a walk with the people you care about most

Together Counts is about to launch across the country but it starts here with us Click here to get involved now

Moms In Business Magazine bull June 2011 bull PAGE 7

Moms Minutes

Look Ma No Carbon Feetprints

Efforts to be greener in fashion has now hit the shoe industry with some new and innovative brands breaking into the footwear business More and more companies are phasing out the slow-to-decompose synthetic materials traditionally used in the composition of sturdy soles

The three brands below are innovating by embracing biodegradable materials that afford improved durability with impressive comfort

OAT Two years ago the brothers behind this eco-minded Dutch company conceived went where no man had gone before biodegradable footwear It that leaves no footprint ndash carbon footprint They have designed sneakerrsquos uppers of bio-degradable canvas and a SEED-embedded cork sole Seriously when a pair of these sneaks wear out just plant or compost them and they will decompose completely sprouting fresh flowers as they do

INDUSTRY OF ALL NATIONS is an LA-based shoe and denim brand producing 100 biodegradable summertime slip-ons ldquoIndustryrdquo distinguishes itself with a woven rope sole made of jute one of the strongest natural fibers The rope soles are woven in a small agricultural village in Uruguay where ldquoIndustryrdquo employs the native people to execute a century-old production technique in an effort to preserve local custom and

protect villagers from having to seek work in urban centers

Serious runners donrsquot worry You are no longer left out of the green shoe revolution You now have many options for sneakers that are both supportive of your feet and environmentally friendly with BROOKS The traditional running shoe midsolemdashwhich provides stability and absorbs shockmdashhas been made with EVA a synthetic compound that can take more than 1000 years to decompose But most Brooks styles now feature their patented BioMoGo midsoles which biodegrade 50 times faster than their EVA counterparts Even though thatrsquos a little over 25 years BioMoGo technology could save nearly 30 million pounds of landfill waste

Few alternatives exist for those seeking to upgrade their classic cotton bedding Inspired by the feel breathability and quick-dry features of the performance fabrics worn by their players two former womenrsquos basketball coaches have created the worldrsquos first line of performance linens

Made from a blend that marries luxury bedding with high-tech athletic apparel SHEEX help control body temperature and manage moisture better than conventional cotton Soft and stretchy enough to always stay taut these sheets will keep users cool under the covers when things get hot and heavy

Do You Have KloutSince the inception of social media onersquos worth has been measured by sheer number of ldquofriendsrdquo or followers However online reputation and influence are emerging as the new signifiers of onersquos social standing Social media analytic tools are emerging that quantify the quality rather than quantity of online connectionsmdashand provide a score to anyone with a social media presence and eventually becoming a relevant way to evaluate the worth of an expert consumer or friendmdasheven becoming vital to onersquos career and personal life

Online reputation and influence will become increasingly significant for consumers brands and marketers alike The platform making your influence your sellable quality is Klout a social scoring system that assigns individuals and some companies a grade from one to 100 based on data points from Facebook Twitter and LinkedIn Instead of focusing on the typical social media popularity contest Klout scores are founded on the new social media currency of retweets likes and comments

For Hottiesin the Bedroom

Source Trendcentralcom

PAGE 8 bull June 2011 bull Moms In Business Magazine

NOW Moms Vote MattersMomsVoteMatterscom

Moms Vote Matters is a program for moms in business to learn influence communicate and engage in community and national policies that effect their families and their businesses

Moms Urge Toys ldquoRrdquo Us to Live Up to Its Promise to Pull Toxic Toys from Shelves National Mom Advocacy Group Sends Card and Petition to Company Headquarters Urging Removal of Products Containing or Packaged with PVC

In 2008 Toys ldquoRrdquo Us issued a news release indicating that it would reduce the use of a common but dangerous toxin called polyvinyl chloride (PVC) in products and packaging and offer more PVC-free products That has not yet happened MomsRisingorg an online and on-the-ground grassroots organization for moms and everyone who has a mom and cares about family economic security is urging the company to make good on that promise

The group has sent a card to Toys ldquoRrdquo Us headquarters along with a petition bearing the signatures of nearly 15000 moms dads and others concerned about childrenrsquos health urging the company to keep its promise ldquoto keep kids safe from toxic PVC chemicals in toys and packagingrdquo

PVC chemicals have been linked to rising chronic diseases in children including learning disabilities obesity and cancer According to a report from the Center for Health Environment amp Justice toys that have tested positive for PVC include Barbie ldquoToys Story 3rdquo Woody and Buzz Lightyear figures Disney Princess Royal Giggles doll Zhu Zhu Pets Hamster Hangout Nickelodeonrsquos Dora the Explorer and Diego figures Sesame Street Elmo Faucet Cover Club Penguin figurines Imaginext toddler action figures and many others from dolls and balls to baby bath time toys and products and even My Name Sippy Cups PVC was also found in toys whose brands are owned by Geoffrey LLC a subsidiary of Toys ldquoRrdquo Us including You and Me dolls Especially for Baby and Sizzlinrsquo Time items The tests were conducted by the Ecology Center in Ann Arbor Michigan

ldquoChemicals that can irreparably ruin a childrsquos life and health have no place in our stores or our homesrdquo said MomsRising Executive Director Kristin Rowe-Finkbeiner ldquoToys lsquoRrsquo Us made a promise to its customers We teach our children that when you make a promise you have to keep it And keeping this promise can make the difference in childrenrsquos lives We are only asking Toys lsquoR Us to live up to its wordrdquo

Senate Small Business Innovation and Technology Bill is Tabled -- the Senate voted to pull from consideration legislation to reauthorize the SBArsquos Small Business Innovation Research (SBIR) and the Small Business Technology Transfer (STTR) programs Through SBIR and STTR the nationrsquos small high-tech innovative businesses are able to play a significant part of the federal governmentrsquos research and development efforts

Moms In Business Magazine bull June 2011 bull PAGE 9

Funding for SBIR and STTR programs is set to expire on May 30 2011 and this bill S 493 would have continued funding through 2019 Sources say that Senate majority leader Harry Reid (D-NV) may bring up the bill later this year if agreement can be reached to limit amendments to the bill Despite this setback in the Senate the House will work on a bill that would continue funding the SBIR and STTR programs Later this week the House Small Business Committee will markup their version of reauthorization with the Creating Jobs Through Small Business Innovation Act of 2011 HR 1425 Read S 493 the SBIRSTTR Reauthorization Act of 2011 and HR 1425 the Creating Jobs Through Small Business Innovation Act of 2011

lsquoGang of 6 Working on a Compromise Budget Plan A bipartisan group of Senatorsrsquo referred to as the Gang of 6 has been working on a long-term solution to the budget deficit The Members of the Gang of 6 include Sen Warner (D-VA) Sen Dubrin (D-IL) Sen Conrad (D-ND) Sen Chambliss (R-GA) Sen Crapo (R-ID) and Sen Coburn (R-OK) Four of these Senators were members of the Presidentrsquos Commission on Fiscal Responsibility and Reform - the bipartisan Commission that proposed a six-part plan in December to tackle and stabilize the budget

The Gang of 6 has not yet released a proposal but is continuing work on one Confused about what you are hearing on the news about the budget debate in Congress Looking for facts without all of the political rhetoric Visit WIPPrsquos brand new Budget Information web page for the facts and answers To view WIPPrsquos new Budget web page click here

NAFMIB Support Simplification of Business Activity Tax - NAFMIB in partnership with WIPP along with more than 170 businesses trade associations and taxpayer groups signed a letter in support of the Business Activity Tax Simplification Act of 2011 (BATSA) HR 1439

This legislation creates a uniform standard for when businesses must pay a business activity tax This includes income tax gross receipts tax gross profits tax single business taxes franchise taxes capital stock taxes and business and occupation taxes Currently every state has a different set of criteria for when the Business Activity Tax (BAT) applies In many cases small businesses are subject to BAT in states where they have sales consultants that cover multiple states without a physical office This bill establishes a clearly defined physical test - Businesses must have an in-state physical presence for more than 14 days a year to be subject to BAT We believe that eliminating existing confusion will benefit small businesses

PAGE 10 bull June 2011 bull Moms In Business Magazine

NOW Events

Moms Making A Million Radio ShowLISTEN LIVEMoms Making a Million - A Fast-Paced Fun Weekly Radio Show On Saving Earning amp Investing Money 800 AM PACIFIC TIME - 1100 AM EASTERN TIME

Call-in Number (646) 378-1417 wwwMomsMakingaMillioncom

Every FRIDAY at 8AM

This fully online summit will help you master the skills you need to land rdquothe big contractrdquo with how-to sessions from actual sales experts book authors and corporate buyers A certificate of achievement will be presented to attendees who successfully complete the summit Meet and Connect with Purchasing Executives From TBA More Information Coming Soon

June 28 2011

B2BMoms Summit 2011

For members of the NAFMIB PowerMom NetworkTM Details of program can be found at PowerMomNetworkcom Official Date TBD (subject to change)

Invitation Only The Power Mom NetworkTM Summit is a private event open only to members of the Power Mom NetworkTM -- a private exclusive and trusted social and business network of mom entrepreneurs and corporate mom executives to receive support peer mentorship friendship strong relationships business growth connections and advocacy If you are interested in finding out more about the Power Mom NetworkTM and becoming a member please go to wwwPowerMomNetworkcom to view detailed terms and qualifications

July 26 2011

Power Mom NetworkTM Summit - Las Vegas

Moms In Business Grant 2012 - COACHINGMoms In Business Grant is the first-ever crowdfunding business grant in the nation We launched this innovative program in March 2011 and it was a brilliant success See more at wwwMomsinBusinessGrantcom

We are doing it again for 2012 and giving one lucky mom a chance to win $15000 in business growth tools and cash We are also giving all of our members a head start for 2012 by starting a coaching series in July 2011 for grant applicants to have all training to substantially increase their chances of success the Moms In Business Grant program Coaching is every FOUR (4) weeks on Friday (NOT every last or first friday etc)

July 29 2011 - 900am PT1200(noon) ET

Moms In Business Magazine bull June 2011 bull PAGE 11

EVENTS

Moms Making A Million Radio Show

Visit httpwwwMIBNorg to view updates and the entire NAFMIB Calendar of Events

June 2011Sun Mon Tue Wed Thu Fri Sat

1 2Leadership and Innovation The SBA Green Procurement Programs

3Moms Making a Million Radio Show

4

5 6 7 8 9 10Moms Making a Million Radio Show

11

12 13 14 15 16 17Moms Making a Million Radio Show

18

19 20 21 22 23 24Moms Making a Million Radio Show

25

26 27 28B2BMoms Summit 2011

29B2BMoms Summit 2011

30

July 2011Sun Mon Tue Wed Thu Fri Sat

1Moms Making a Million Radio Show

2

3 4 5 6 7 8Moms Making a Million Radio Show

9

10 11 12 13 14 15Moms Making a Million Radio Show

16

17 18 19 20 21 22Moms Making a Million Radio Show

23

24 25 26PowerMom Summit - Las Vegas

27 28 29Moms In Business Grant 2012 - COACHING

Moms Making a Million Radio Show

30

31

PAGE 12 bull June 2011 bull Moms In Business Magazine

Prosperity ParentingHow parents sabotage their kidsrsquo success

and how they can lsquochange the storyrsquo

By Randy Gage

parents stop to think about how their own views on getting ahead influence their childrenrsquos ability to succeed

Your core beliefs about everything related to prosperity ndash money relationships health and spirituality ndash are set by the time yoursquore 10 years old And no one influences those beliefs more than parents

Millions of parents do this by conveying a negative vision of prosperity and success If you tell yourself things like ldquoIf it wasnrsquot for bad luck Irsquod have no luck at allrdquo and ldquoIrsquom always a day late and a dollar shortrdquo you will consciously or subconsciously convey these messages to your kids

People have a hard time believing they are sabotaging their prosperity at age 30 40 or 50 because of a belief that was formed when they were six but I see it all the time And thatrsquos the book that gets written unless you become aware of the plotline and decide to change the story

It starts with understanding your beliefs Most people have very limiting beliefs when it comes to money and prosperity And generally how they view money will be consistent with how they view their prospects in health relationships and careers

The good news is beliefs can be changed And if you change your own beliefs about money and prosperity you will show your kids by your thoughts words and actions what it means to have prosperity consciousness

The truth is itrsquos really not that hard to change your beliefs ndash If you are aware of them and make that choice Here are some tips

u Identify negative beliefs you may be creating in your children mdash Do some critical thinking about what kind of beliefs you developed in childhood about money rich people and wealth Honestly ask yourself are you programming your children with thoughts such as money is bad rich people are evil or itrsquos spiritual to be poor I call these ldquomind virusesrdquo Defeating them starts with acknowledging you have them

u Help kids identify anti-prosperity media messages Did you ever stop to think about how blockbusters like Titanic and Avatar portray wealth and how

grew up poor I was jealous of rich people and didnrsquot like them So over the years I kept trying to get rich not realizing that my subconscious mind was telling me

ldquoBetter stop doing that or yoursquoll become one of the evil mean nasty rich peoplerdquo

The messages against wealth and prosperity are all around us in our culture media and religions But how many

Every parent wants the best for their kids Yet millions of adults unknowingly

sabotage their childrenrsquos chances for success

I

Moms In Business Magazine bull June 2011 bull PAGE 13

those stories can set kids up with attitudes that sabotage their future success Talk to your kids about the subliminal messages they receive on TV in movies and other media Help them to become self-motivated critical thinkers

u Create a positive vision of prosperity Examine how you react to families with more wealth than yours when speaking to your kids Do you discuss them with envy or jealousy or admiration and respect Talk to your kids about how their thoughts about wealth can shape their future

It is important to realize that creating true prosperity consciousness is about expanding your vision of what can be for you and your family Abundant people see opportunity They never think something is too good to be true They expect good things So think about these traits and the example you set for your kids

People with prosperity consciousness are dreamers They imagine a better way then work to make it so More importantly they donrsquot buy in to the negative and

erroneous beliefs around them When they are told something is too difficult or not possible they simply smile at the thought They are not easily swayed with the cowardly cautions of the crowd Instead of thinking what is ldquorealisticrdquo people with

prosperity consciousness dream about what they really want in life

Parents who share their dreams with their kids give them the gift of a larger worldview Studying vacation brochures reading luxury magazines and even driving through wealthy neighborhoods are some of the activities families can do together to expand their view of what is possible and develop a larger prosperity consciousness

Why is this so important When your prosperity consciousness expands your subconscious mind works to make these dreams come true It creates confidence drive and ambition Your beliefs change and you begin to attract more prosperity in all areas of your life It all starts with mindset

Developing a prosperous mindset is a continuous process Whether you and your children are on the path to poverty or prosperity is determined by the thoughts you give precedence to every moment of every day

Remember your thoughts come from the type of vision you have Everyone has a vision Millions have a negative one many more have a neutral one Itrsquos vital to help your children develop a positive one for a lifetime of prosperity consciousness

PAGE 14 bull June 2011 bull Moms In Business Magazine

Beth Adcock Shiroishi

lsquos Green Guru ATampT

Moms In Business Magazine bull June 2011 bull PAGE 15

Beth Shiroishi Chatswith Moms In Business Magazine

Continued on page 16

By Gina Robison-Billups

GRB Beth thank you so much for taking this time to share important parts of your life with our readers First of all how many years have you been in this business

BAS 13 Years

GRB How many children do you have

BAS I - we have two of the most awesome girls ndash 4 and 7 I know Irsquom biased but they are truly the best kiddos ever

GRB What does your company do

BAS Our mission is to connect people with their world everywhere they live and work As part of that I have the good fortune to work in our Citizenship and Sustainability group where we focus on issues that are at the intersection of the needs of our company and the needs of society So on any given day I might be thinking about the roll-out of our annual sustainability report the energy efficiency of a cell phone charger participating in a job shadow event with high school students aimed at showing them the value of graduating from high school activating our employees around sustainability or sharing some new technology research from ATampT Labs about ways to prevent the elderly from falling

GRB Whatrsquos on the horizon for you and your business

BAS Wersquore always looking for new and exciting ways to keep consumers connected whether through a revolutionary smartphone or through a pill bottle that reminds you to take your medicine As we help people find new ways of connecting wersquore also looking for new ways to help educate consumers We have been at the forefront of consumer education and continue to look for innovative ways to get the right information into the hands of consumers ndash whether that be through online safety programs for kids with privacy and security initiatives to protect their personal information or by helping them understand their rate plans and available options Along the same education angle Irsquom really excited about tools we have coming online to help our business customers understand the environmental benefits of our travel substitution products

GRB Whatrsquos your greatest achievement

BAS I view life as a continuous lesson so Irsquom not sure Irsquoll ever

Atamptrsquos Assistant Vice President Corporate Citizenship amp Sustainability Beth Adcock Shiroishi shares her life and successes as a business executive and mom with Moms In

Business magazine readers

be able to say I had one greatest achievement I also believe that the greatest achievements are sometimes the seemingly insignificant ones that donrsquot grab headlines I remember one day last year when I had a breakthrough in what had been a really difficult relationship with a particular colleague It was amazing how liberating it was to turn that corner and how at the end of the year I considered that to be my one of my biggest accomplishments Or sometimes it is the unexpected things a few months ago while getting ready for work I heard the familiar gallop of my four-year-old (imagine a lightweight horse) coming towards me I suddenly felt so incredibly happy that this little personrsquos life was such that she chooses to skip as her primary mode of getting from place A to B Now wersquove not hit the teenage years yet so Irsquom savoring this while it lasts

At work my greatest achievement is a culmination of all the work wersquove done over the past three years around sustainability I had the privilege of coming into a brand new position and organization and helping to build a sustainability group from the ground up with a great team of coworkers and under the amazing leadership of our Chief Sustainability Officer Charlene Lake Itrsquos awesome to stand back and survey the work so far ndash its impact on the engagement of our employees the financial return to the company and the external recognition that helps validate decisions wersquore making every day While we donrsquot do the work for purposes of recognition itrsquos rewarding to be recognized through things like the Dow Jones Sustainability Index the Carbon Disclosure Leadership Index and the Corporate Responsibility Officerrsquos Top 100 companies We still have a long way to go on our sustainability journey but little successes along the way make the ride more enjoyable

GRB What advice do you have for other moms in business

BAS In no particular order my random stream of consciousness would be to

1 Support each other ndash emotionally Often I think we moms can be our own toughest critics Recognize that while everyone has their own style of mothering and their own strengths and opportunities we all share a common bond in loving our children and in trying to do the best we know how to do

PAGE 16 bull June 2011 bull Moms In Business Magazine

2 Support each other ndash financially Try to shop online and at places that are mom-owned or that are good employers to moms Whether it be eBay Etsycom the deli down the street or the company that has great family-friendly policies reward good behavior with your purchasing power ndash whatever size it may be

3 Support yourself Build a framework around what you need to keep your energy level high and your mental state healthy and try to live within that framework This varies by person and there isnrsquot a one-size-fits-all solution so spend some time thinking through what it means for you Then build an action plan to hold yourself to it For example it took me a while to figure out that something crucial for me is having a chunk of time every weekend just milling around my house as a family with no set agenda But now that I recognize that I try hard to make sure that is a part of most every weekend It is easy to get into ldquogo go gordquo mode and to feel guilty if your kid isnrsquot in every class sport or event For some people that is how they get energy and that works wonderfully But I (and my kids) need downtime and Irsquom always amazed at the fun and creative things that happen when we just let the day unfold around us Last weekend my older daughter inspired by Pippi Longstocking herself decided to build a path where she and her sister could maneuver through the house without touching the floor Chairs stuffed animals clothes and boxes were everywhere The ensuing chaos brought the laughter craziness and fun that we all needed And Irsquom betting those memories will stick with us far longer than some planned event would have

GRB Who has been your greatest inspiration

BAS I believe there is something to be learned from everyone we meet and many people and experiences have shaped the person I am today But hands down my greatest inspiration is

my kids Through the joy worry laughter tears and everything in-between they motivate me to be the best person I can be and to really examine what message it is I am sending And as a self-confessed ldquosemirdquo control freak they teach me daily that control is highly overrated and there is a higher power in play here It is amazing to watch them grow into their own unique identities while also providing a really honest ldquomirrorrdquo back to me as the parent But the optimism and hope that they embody truly inspire me and drive me in my work around sustainability at ATampT It may sound clicheacute but I truly want this world to be a better place for them and for the kids that they will hopefully one day be blessed with and be inspired by

GRB How do you manage it all

BAS Well the big caveat is that I donrsquot manage it all My husband is a total partner and does a ton And even on the stuff that is mine to do it doesnrsquot always get done flawlessly

Having said that here are my coping mechanisms1) Make a list You can tell my stress level by how many

lists I have with me at any given moment in time

2) Dispel the myth of ldquobalancerdquo which conjures up the image of that scale showing all your credits and debits down to the well-calculated ounce Instead go for ldquojugglerdquo which conjures up images of fun and chaos and where there is more room for error And remember that a dropped ball can even sometimes be a source of laughter

3) Think in long increments of time If your goal is to have every day be a perfect blend of work vs life you are going to be feeling disappointed in yourself frequently So look at the landscape over a longer period of time and with a peaks-and-valleys mentality yoursquoll get closer to success and reality

4) Manage guilt ndash donrsquot let it manage you I think guilt can serve a good purpose but the key is what you do with it Am I feeling guilty because I really have been working too much and need to spend more time with my kids Then figure out a solution Am I feeling guilty when Irsquom with my kid because I had to work late nights this week Let it go and shoo away the guilt by being fully present in the moment with your child

5) Let some of it go I often laugh that I do have it all ndash all the stress worry to-do lists a mile long etc But in all seriousness you have to decide what is important My house is rarely straight (because Pippi lives there remember) my yard is not perfectly manicured and Irsquom always behind on catching up with friends and family One of the best pieces of advice I ever got was to ldquojust reframe itrdquo I can choose to walk into the house at the end of the day and feel my chest tightening at the mess Or I can choose to walk into the house and think ldquoWow ndash isnrsquot it great that my kids have had so much fun playing in the living room todayrdquo It really is a choice ndash if you start reframing it with what you say to yourself you really do start to change what you feel and think

Moms In Business Magazine bull June 2011 bull PAGE 17

(with the caveat that every day is different)

545 ndash Stumble out of bed645 ndash Leave for work with a hug and a kiss to the kids getting out of bed700 ndash Stop by the drug store for some needed items730 ndashJoin TelePresence meeting with coworkers in London900 - Conduct weekly staff meeting1030 ndash Hold a one-on-one meeting with one of my employees1100 ndash Take a quick trip to my oldest daughterrsquos school to surprise her for lunch (a pretty rare treat)1215 ndash Return to work for meetings meetings meetings400 ndash Join a conference call with an industry group

Check out the impact of her work worldwide

Our commitment to operate a more efficient fleet led to a 43 reduction of fleet GHG emissions compared to 2009 Much of this progress has been a result of fuel efficiency gained from our adoption of 3487 alternative-fuel vehicles and operational efficiency This is part of ATampTrsquos commitment to deploy approximately 15000 alternative-fuel vehicles through 2018

We have commissioned three solar systems In 2010 a third solar system was installed at one of our data centers in San Diego The 262kW system will produce 444000 kWh of electricity per year We launched our solar initiatives in 2009 by contracting two systems mdash one at our San Ramon campus which generates 16 million kWh annually and one at Secaucus NJ which generates 1 million kWh per year

We also continue our involvement with Austin Energyrsquos GreenChoice renewable energy program through which we purchase wind power for 10 percent of our electricity consumption in all ATampT facilities in Austin Texas This effort will help us avoid 72 million kWh of fossil-generated electricity each year

Beyond traditional office recycling which we maintain in more than 130 employee sites we manage a program to reclaim network resources such as copper telecommunications wire and central office equipment The ATampT Supply Chain Investment

530 ndash Head home545 ndash Enjoy a huge hug around my knees from my 4-year-old accompanied by ldquoI TOO much love yourdquo (a pretty good boost for my morale) 600 ndash Have dinner with the family (thanks dear husband for cooking)630 ndash Help the kids finish homework followed by baths dessert random meltdown by someone in the house (sometimes me)730 ndash Read with the kids and put them to bed815 ndash Do a quick check of personal email and news830 ndash Log in remotely and work1030 ndash Go to bed

Lather rinse repeat

Bethrsquos Work is Really Doing Great Things for Our Environment

Recovery group works company-wide to reuse sell and recycle materials The group sent less than five percent of the materials it received to the landfill The Investment Recovery group oversees six strategically located warehouses that handle recycling for a majority of the 50 states In 2010 we kept more than 569 million pounds of aluminum plastic lead steal copper and copper cable from landfills

In 2010 we collected more than 96000 computers monitors and servers for donation reuse and recycling

We have a relationship with Xerox Corp to help us complete a Print 360 review of the printing devices in our office buildings As part of this effort to consolidate and replace this equipment we removed more than 19000 devices from nearly 3000 ATampT locations Xerox estimates this effort reduced our annual printer-associated energy use by 38 percent and our affiliated GHG emissions by 32 percent per year

This is just the beginning More can be found about at httpwwwattcomgencorporate-citizenshippid=8506 httpnetworkingexchangeblogattcomauthorbeth-shiroishi

A Day in the Life of Beth Shiroishi

PAGE 18 bull June 2011 bull Moms In Business Magazine

By Joy Chudacoff

When we entered the front door an energetic young woman who wanted to know how she could help us immediately greeted us She escorted us to someone who could help our children open their accounts We were invited to try a beverage from their vast menu (water coffee tea soda juice and hot chocolate) and of course the children were immediately given lollipops to welcome them as new customers (By the way the complimentary drinks were not just for new customers I could overhear the conversation at the teller window and they were offering this to everyone who entered the bank)

The representative that helped our children open their accounts was knowledgeable He answered our questions and he treated our children with respect He spent a lot of time with us and we never felt rushed or confused about what was going to happen next

We walked away from the experience feeling like we made a great decision to open the accounts at this bank and it was a great ldquofirstrdquo experience in banking for our children as well

No matter what type of business yoursquore in first impressions count ndash a lot People want and expect a very personal high-touch experience If you are a woman entrepreneur and you

want to create raving fans for your business I invite you to take an inventory of the process you use to create an unforgettable first impression

Here are a few tips on setting yourself up for success for a great first impression

1 You had me at Hello Whatrsquos the point of first contact with you and your company If itrsquos email make sure you have a system in place for you or someone on your team to receive email inquiries quickly If itrsquos by phone does your

Make a Great First ImpressionA few days ago our family made a trip to the local bank here in our community so that our children could open their first savings account The piggy banks were overflowing with money due to various visits from the tooth fairy as well as rewards for all of their good deeds around the house What happened when we entered the bank made a big impression on me and got me thinking about how Smart Women entrepreneurs always make a good first impression

Smart Women

Moms In Business Magazine bull June 2011 bull PAGE 19

message state clearly what you want the caller to do Do you have a system set up so that you return calls within 24 hours Here at Smart Women Smart Solutionsreg response time is a valuable part of laying a good foundation with our clients Our goal is to provide ldquored carpetrdquo treatment to everyone we come in contact with Review your systems for how someone makes that initial contact with you Make sure your system works fast and efficiently

2 Itrsquos contagious ndash Having a friendly positive attitude from the initial point of contact is important People want to associate or be with people who are friendly and helpful It makes them feel supported and cared for Several years ago I walked into my office one day to find my assistant at the time talking rudely to someone on the phone I was horrified Needless to say that particular person did not work out well however it was a valuable lesson for me I want to attract support team members who hold quality client interaction to the same standard as I do

3 Plan Your Process ndash Create a process for your ideal client so that the first impression with you is seamless and successful Decide now how you want the process to work and enlist your team to help you roll it out If you are

a solo entrepreneur and donrsquot have any team members working with you yet I invite you to sit down and think about what you want your first impression to look like with your ideal client This is time well spent and can mean the difference between incredible business growth or ho-hum results (It was when I took this part of my business seriously that I began to see huge jumps not only in my income but also in the quality of the clients I serve)

Spend some time reflecting on your first impression process I invite you to set the intention to create ldquoroyal red carpetrdquo treatment from that first point of contact so that you too can enjoy big leaps in your income along with quality clients who rave about you everywhere they go

Anything is possible Everything is waiting for you

copy 2011 Joy Chudacoff

PAGE 20 bull June 2011 bull Moms In Business Magazine

RTS Publishing ndash Richelle Shaw CEO

Richelle is the leading expert and authority in building successful million dollar businesses Richellersquos experience comes from building her first business to $36 million losing it all after the 911 World Trade Center Tragedies then

successfully rebuilding her million dollar company in approximately 5 months As the only female African American public utility owner in the nation Richelle has won local and national awards including Top Woman Entrepreneur from AKA Las Vegas Chapter Marketer of the Year from Glazer-Kennedy Insiderrsquos Circle of 20000 members and Unstoppable Woman for the Womenrsquos Leadership Counsel She was also nominated for the GreenLeaf Award Top 50 Collection Professionals and the Top 40 Under 40 when she was 27

After writing the book How to Build A Million Dollar Business in Las Vegas- Without the Casinos Richelle set on a journey to help other women of color build their own million dollar businesses Since 2007 Richelle has successfully mentored over 6400 women of color in her international coaching program designed to help take business ideas and make them a business reality

Richelle is also a mentor for Make Mine A Million an expert content contributor on multiple internet sites and featured in over 30 publications including Inc Entrepreneur Black Enterprise Smart Money plus the covers of Collection Advisor and MOMEO Magazines

Currently Richelle shares her knowledge with several business owners across the United States as their business advisor and implementation coach She and her staff implement the strategic plans to help build businesses for several physicians a beauty school a race car association a restaurant and an auto repair facility She has helped business owners in over 98 different industries

Richelle is providing the grand prize grant winner withOne Year Onyx Level Membership and Mentoring to The Million Dollar Equation with Richelle Shaw Included

u Monthly coaching and training calls on essential business building strategies included in the Million Dollar Equation

u Step by Step Checklist on how to use different tactics and media u Downloadable examples of strategies u Access to the Million Dollar Equation Solutions Center where all small business

questions are answered

Total Value $300000HttpwwwTheMillionDollarEquationcom

RTS Publishing

Heros and SherosSupporting Moms In Business Grant Competitors

The

This Monthrsquos Featured Heros amp Sheros Part 2

Moms In Business Magazine bull June 2011 bull PAGE 21

She Gets ResultsBrenda Prinzavalli

Brenda Prinzavalli is a writer consultant seminar developer and business owner She has a passion for helping others achieve greater balance in their busy lives A former educator trainer and consultant in the field of education Brenda is the founder and owner of Balanced Organizing Solutions LLC

a unique organizing business that perfectly marries her professional expertise as an educator and problem-solver with a personal commitment to health and wellness of the body and mind - beginning with a simplified organized life

Brenda has served a variety of business and residential clients on projects large and small and she regularly works with corporate executives to create more profitable businesses and greater worklife balance through streamlined systems She also works with individuals and families who want to simplify their lives and gain more time to pursue their passions

Brenda is also in various forms of media whether writing her Organizing eNewsletters contributing to a variety of publications or appearing as the Dream Team Organization Editor for the FOX show MORE on KVVU FOX 5 Las Vegas This gives her the opportunity to spread her gift of organizing on a broader scale

Her memberships include The National Association For Moms In Business the National Association of Women Business Owners and the National Association of Professional Organizers as a Golden Circle Member She has served as National Chair for the National Association For Moms In Business National Board Committee Chair for theCreate Your Dreams Gala Co-Chair of the Women of Distinction Awards and Nevada

Ambassador for the National Association of Professional Organizers

Brenda holds a master of elementary education from the University of Nevada Las Vegas and a bachelor of elementary education from the University of Iowa She and her husband Brian currently reside in Las Vegas NV

Brenda co-founded She Gets Results with Gina Robison-Billups to help provide a place of resources and connections to help women to get better faster and greater results Contact Brenda at wwwBalOrgcom

She Gets Results proudly supports the Moms In Business Grant Competition with the following benefit

Matching Dollar Sponsor SheGetsResultscom is going to match dollar-for-dollar up to $1000 to the Grand Prize Grant Winner

Value $100000 (in Cash)HttpwwwSheGetsResultscom

She Gets Results

PAGE 22 bull June 2011 bull Moms In Business Magazine

The SBE Council

The Small Business amp Entrepreneurship Council (SBE Council) is the nationrsquos leading organization devoted to protecting small business and promoting

entrepreneurship Through advocacy education and training opportunities SBE Council works to foster and promote small business start-up and growth and entrepreneurial opportunity The SBE Council is celebrating their 15th year in operation HttpwwwSBECouncilorg

SBE Council

WE Inc

WE Inc is a a project of the Small Business amp Entrepreneurship Council (SBE Council) -- a prominent advocacy and research organization dedicated to protecting small business and promoting entrepreneurship WE Inc aims is to improve

and enhance the economic climate for womenrsquos entrepreneurship By advocating for policy solutions that encourage business ownership by women and providing information and resources to entrepreneurs at all stages of their business development WE Incworks to increase economic opportunity and financial security for those seeking the rewarding and challenging path of business ownership HttpwwwSBECouncilorg

WE Inc

Hybrid Mom

Hybrid Mom was conceived in 2006 and came into the world in the same way most babies do not without struggle but full of excitement joy and love Our

motivation and passion is to create one authentic inspiring and reliable resource for the multiple roles todayrsquos mom plays - loving parent unique individual and business-minded person HttpmibnorgwwwHybridMomcom

Hybrid Mom

Supporting Heros and Sheros conrsquot

Promotional Partners

ACTiVATE

There are many programs to assist entrepreneurs even programs specific to women but ACTiVATE targets a unique market - technology transfer - and delivers

results An internationally acclaimed program ACTiVATE provides innovative and intensive development along with a community of support created to unlock the true potential of experienced women - a largely untapped market - to start and grow technology-based businesses HttpwwwPathForwardCenterorg

ACTiVATE

Moms In Business Magazine bull June 2011 bull PAGE 23

Chances are that you know a Mom have or had a Mom are a Mom that has had the challenges of starting a business - a dream or perhaps there was an

opportunity to expand their existing business - only to not have enough sup-port or finances

Moms that take an ideadream and create a business while juggling children grandchil-dren family and morehave additional hurdles to conquer

The purpose of the Moms In Business Grant Competition valued at over $10000 is to provide enterpris-ing Moms with vi-tal tools educa-tion support and cash to achieve their goals and success

CongratulationsTo theTop10 Moms In Business Grant Competition Semi-Finalists

These Semi-Finalists need YOUR helpNOW

to achieve their goals

u BROWSE through the 10 Semi-finalists and read about their inspiring ven- tures throughout the following pages

u FIND one or more that you feel you would like to see succeed u VISIT their project u VIEW their generous offers for your support u PITCH IN and Make A Difference in the future of a Mom and her life

Moms In

BusinessGrant Competition

SEMI-FINALISTS

Get Started Now

PAGE 24 bull June 2011 bull Moms In Business Magazine

MEMBERS NEWS

About My Venture

If your passion was an art and a gift that you could share with others how would you go about telling

folks Heads or Tails creates custom bows and dresses for children of all ages This business is built on the quest of sharing caring and making moments special by adding their products to the moments remembered Peerbackers has created a platform to help businesses grow with a twist Heads and Tails has set a goal to raise $11100 in less than 45 days

Heads or Tails needs you right now to make a pledge If the goal is reached Heads and Tails will use the funds to purchase a van sewing equipment and hire additional staff I need your contribution to help Heads or Tails to fulfill its fund raising goal Even more your support will help Heads and Tails make even more moments special with its bows and dresses Make a pledge of support today

About Heads Or Tails manufactures and supplies Custom Childrenrsquos Hair Bows for Babies Toddlers and Girls of all ages Heads Or Tails will be launching their New Dress Line This Line will consist of an array of styles of Pillow Case amp Jumper Dresses

What Do We Need Heads Or Tails is in need of a Commercial Van and a Commercial Embroidery Machine

Why Do We Need Heads Or Tails is expanding and needs the necessary equipment to keep up with the demand and for the business to grow The Commercial Van will be used to transport products to Vendor Trade Shows Festivals Markets and other Craft Shows The Commercial Embroidery Machine will be used to do the embroidery directly at the Shows and at the office location

Goal Our Fundraiser Goal for this project is $11100 (Van-$5000 amp Embroidery Machine $6100) Any contribution big or small will help Fund Heads Or Tails Goal As the business continues to grow Heads Or Tails will be able to give back to the community through Employment Skill Training Entrepreneurship as well as Special Events giving a certain percentage of revenue back to a specific organization

Motto At Heads Or Tails we ldquoStrive in Dressing Your Little One from Head To Tailrdquo

Thank you in Advance for Your Support

Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Angela Owens - Owner Heads or Tails

Moms In Business Grant Competition Semi-Finalists

Moms In Business Magazine bull June 2011 bull PAGE 25

About My Venture

BACKING A WIN-WIN PROJECT EcoBio-Block was developed in Japan to revitalize and purify polluted waters in rivers canals and the ocean over a decade ago It is

presently being used in a variety of outdoor and government projects in Japan Korea India Malaysia and China Using naturersquos own system of cleaning water EcoBio-Block clarifies cloudy water in aquariums ponds and in other environmental uses with beneficial bacteria and nutrients infused in a volcanic rock which multiply and disperse regularly into surrounding waters keeping bacteria levels consistently high enough to breakdown organic waste into less toxic nitrates and keep water clear odor-free and healthy

It also appears to encourage an increase in the levels of microbes which breakdown nitrates into nitrogen gas which then dissipate into the air It has a US Patent and is certified to international safety standards The pondenvironmental products which are known as the ldquonsMrdquo and ldquoWaverdquo are generally effective for about 3 years The nsM are shaped like stones come in a box of 4 and can treat from 100 - 400 gallons of water depending on the condition of the water and the amount of fish) The Waversquos design is based on hydrodynamics and is made to keep mud out and allow bacteria to multiply easily For large pond use it can treat from 300 to 1000 gallons of water (also depending on water conditions and fish populations) It normally takes from 2 to 6 weeks to see optimum results but factors such as temperature can cause a variation in the time frame This product is easy-to-use mess-free and reduces maintenance in ponds and other water features

OUR PROBLEM AND OUR PROJECT ONEdersave Products LLC httpwwwOnedersavecom is the exclusive distributor of EcoBio-Block Family Products in the US and Canada It was the recipient of the 2008 Pet Age magazine ldquoPinnaclerdquo Award for aquarium product of the year The pond and environmental products are brand new additions to our product line but this absolutely unique product faces a major hurdle Despite the fact that it has been thoroughly researched and is being used with great results overseas we face a credibility problem

The product sounds too good to be true and we are pretty much being ignored We want to have a major American University study and publish the data on this product We need to have easily accessible information by a respected source to back up our claims that it will be a boon to the environment as it cleans purifies and deodorizes polluted waters and creates a healthy environment

for aquatic life

With a project like this everyone wins

Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Arline Saiki - ONEdersave

PAGE 26 bull June 2011 bull Moms In Business Magazine

About My Venture

Why we need your support

Sales of our popular Kitty Holstersreg cat harness are about to exceed our supply Demand for our Kitty Holsterreg increased exponentially after being featured on CBS Sunday Morning and being given the highest rating (5 out of 5) by Cat Nip magazine based on its comfort and difficulty for cats to wiggle out of

Our sales have consequently gone through the roof and we are at risk of running out of product We need to make more harnesses sooner than expected cotton prices have soared significantly increasing the cost of manufacturing the Kitty Holsterreg and we need to expand our line with new colors patterns and sizes to meet customer demand Without your help it is unlikely that we will be able to start production before we run out of harnesses What your donations will do for us

Your donation will help us fund a grant to produce more Kitty Holstersreg We are adding several new colors and patterns as well as two additional sizes to fit a wider range of cats The colorspatterns we are adding are camouflage pink tiger stripe and jaguar 10 of sales of the pink Kitty Holster will be donated to charities that support the fight against breast cancer

What you can do to help 1) Donate to this venture 2) Forward our project link to others in your network 3) Share our project with your friends on Facebook and LinkedIn 4) Tweet about our project on Twitter

What you will receive in return

In addition to a sense of satisfaction that you are helping cats get the chance to enjoy being walked outside supporting the fight against breast cancer and a very important part of our growth everyone who pledges will also receive a gift specific to their pledge level and become a member of Crazy K Farmrsquos Circle of Friends which will entitle them to exclusive discounts on our products and behind-the-scenes access to our company and the farm that inspired it

More information about our company

1) Watch a video about our harness httpwwwyoutubecomwatchv=qhjrtuKiNQI 2) Learn more about the harness on the Kitty Holster website wwwKityHolstercom 3) Learn more about our company and the farm atwwwCrazyKFarmcom

We look forward to your support thank you Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Tobi Kosanke - Crazy K Farm - The Kitty Holster

Moms In Business Grant Competition Semi-Finalists

Moms In Business Magazine bull June 2011 bull PAGE 27

COMPETITIONSEMI

FINALIST Temeca Jone - Funducate

About My Venture

Funducate is an exciting company that has a line of educational tools and merchandise for children that are

fun and engaging Funducate was founded by my husband Todd and myself It is registered as an Ohio Limited Liability Corporation Funducate is the Trademark name for all of the Sing Along with Happy Handy Fun Bunch Peek at You Kids Tribute to Heroes and Living in Faith Everyday (LIFE) books videos and merchandise

The Fun Bunch Series and Happy Handy book series 1 and 2 collectively has 10 books self published with the initial trial period using the first series as an educational tool has been used in school and educational facilities to teach children ages 12 months to 11 years of age Within 1 to 3 years all books directed by the Non-Profit Corporation All in One (AIO) Books at all levels of non-profit business has reached the market north south east and west within the United States to areas with educational and literacy challenges Through AIO Outreach Program AIO Books has also partnered with learning institutions and

organization to incorporate a multi-systemic approach establishing a continuum of mental health community school and home based interventions to further demonstratepromote fun learning and education I dress as Udder the Cow one of our Fun Bunch character I read our Tribute to Heroes books sing songs discuss about our heroes the Military Fire and Police Department with children during AIO outreach program

Also through the outreach program I am able to donate books and help bring fun to education and assist educators

Please visit wwwFunducatenetThank you in Advance for Your Support Visit httpwwwMomsInBusinessGrantcom

PAGE 28 bull June 2011 bull Moms In Business Magazine

About My Venture

Seniors Helping Seniors ndash Las Vegas NV When Employees Become Parentrsquos CaregiversHELP SHS CREATE OUR SHS EDUCATIONAL PROGRAM FOR EMPLOYERS About UShellipMy mom was a great lady When she developed Alzheimerrsquos

in 2002 she was still an intelligent outgoing and fun loving person I wanted to spend time with her before the disease caused her to become unaware of her family and her surroundings Thankfully I was able to quit my job and stay with her I lived with her for over two years and it was some of the best spent times with her in my life

However many adult children canrsquot always help with the caregiving of their parents or risk any consequences with their jobs due to absenteeism or lack of productivity In most caregiving situations the elderly parent wants their daughter or son there to help because they know that they are trustworthy Upon my motherrsquos death I knew that I wanted to continue to help elder seniors as well as the older children of senior parents That is when my husband Doug and I discovered Seniors Helping Seniors an exceptional and unique program of compassion and care It matches senior caregivers with seniors who are looking for a little help to stay independent in their own home for as long a possible a way to give and to receive This innovative program creates the support you need from people with life experiences who will understand your parent the most

This has been a great business for my husband and I because we both enjoy helping others But we have realized that there are so many adult children caregivers today who are trying to juggle their families their job and their aging parent(s) throughout their daily lives It has become a 247 struggle for them not allowing them to enjoy being their parentsrsquo kids anymore just their caregivers

What we want to accomplishhellipSeniors Helping Seniors provides in-home non-medical caregiving services to seniors in our community In addition Seniors Helping Seniors wants to start an SHS Educational Program to provide information to our local employers about their employees who are responsible for the caregiving of an elder senior In the 1980rsquos American businesses adapted their human resource policies to accommodate the needs of workers with young children Now many of those same workers face a new responsibility providing care for an older parent relative or friend Just as childcare did the growing need for eldercare presents companies with a new reality ndash workers who must juggle multiple demands on their time and energy Yet this reality presents genuine opportunities for those firms that recognize itrdquo We hope that by implementing the SHS Educational Program we can develop various elder caregiving resources for the benefit of the employee employer and company

What We Will Plan Forhellip Basic Packet ndash information about local agencies and support groups for employees as an option to help deal with caregiver stress reduce absenteeism and increase productivity in the workplace Employee How to Guides ndash help employer in developing a manual as simple or complex as they want to help their employees with caregiving and family caregiving ldquoburnoutrdquo issues Benefit(s) Packet ndash provide ownersmanagers with ideas about eldercare policies that they can implement into their

overall existing benefits and policies packages such as Flex-time shortened work weeks modified schedules Telecommuting Long-term care insurance plans to cover spouse and parentsparents in law

Speakers Forum ndash provide employers with ongoing presentations to educate their workforce on how to make good choices regarding caregiving amp eldercare Host ldquoCaregiver Fairsrdquo Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Natalie Ahlstrom - Seniors Helping Seniors - Las Vegas

Moms In Business Grant Competition Semi-FinalistsMoms In Business Grant Competition Semi-Finalists

Moms In Business Magazine bull June 2011 bull PAGE 29

About My Venture

BlueEyes amp BareFeet Designs is a clothing and design company featuring a collection for children created from

vintage vintage-inspired modern and recycled fabrics

Each piece is handmade and ultimately inspired by my children - two daughters Abigail and Elise and my son Isaac You will see them in many of the pictures as they are my regular lsquomodelsrsquo and everyday users of the designs Right now we are a one-man showhopefully about to change all that Our Unique Proposition - What makes BlueEyes amp BareFeet Designs unique is our focus on use of fabrics that are either recycled upcycled or sustainable 70-80 of our designs follow this concept Upcycling according to an article in the April 2011 issue of Entrepreneur magazine is ldquoushering in an entirely new wave of entrepreneurial innovationrdquo Upcycling by nature also leaves room for higher profit margins giving me the opportunity to outsource areas I need support in through partnerships with other local companies earlier in the business cycle rather than later boosting our chances for solid and consistent business growth Clients love the fact that I can take clothes they no longer want heirloom pieces or lsquoleftover good intentionsrsquo of fabrics they never used and bring them back to life as a boutique style outfit for their little one(s) A quick example is in the use of a t-shirt One t-shirt will either be turned into a jersey scarf a t-shirt tutu or play a role in the construction of a jersey dress or a combination thereof There is very little fabric left as waste when I am finished allowing the fabrics to reach their full potential and be used again in a different purpose saving energy time and money versus the use of new fabrics I currently find my fabrics through donations thrift stores and vintage stores We have set styles of designs but each piece usually ends up slightly or largely different bringing in the added value of one-of-a-kind looks Our Growth - Last year I launched this clothing collection for children as a project and an outlet for my creative mind The collection has quickly surpassed my expectations and has grown to a spot where I felt compelled this year to take a leap of faith resign from my position as a financial advisor and go fulltime on February 1 I am a faith-driven person and to make a long story short truly believe this business is not mine I am merely the first employee entrusted to bring it to its full potential The doors and opportunities opened by God have been truly mind-blowing The collection has steadily grown through word of mouth and personal marketing and is now at a point where growing demand justifies hiring help in the areas of production and administration This will allow my focus to be on design and expanding the product line through strategic partnerships with other local designers or further in-house production Your support in this funding will help to lsquobridge the gaprsquo in costs for hiring and branding

Three pivotal elements to the growth have been middotParticipation as a featured designer in the Childrenrsquos Fashion Show during Midwest Fashion Week in March middotPublicity through articles in local newspapers and publications middotWildfire word of mouth marketing from the best clients ever

I really work hard to build a community around my designs and have tremendous support in doing so locally and am ready to take this to the next level BlueEyes amp BareFeet products have already made their way into local boutiques through our partnership withAesthetic Design Style House providing the framework necessary to do what I do best design and innovate I am a born entrepreneur with the drive and business acumen to make this a sustainable company and am so excited to work with

Peerbackers and National Association of Moms in Business to take the next step in my business growth

Your Dollars - Your backing of this venture does not mean that money goes into my bank account to sit It will be distributed into a whole community of support for this venture From branding to website upgrading production to promotion your dollars will filter through the hands of MANY local businesses and designers Your funding will be a pivotal and defining moment for BlueEyes amp BareFeet Designs and every dollar is truly appreciated Thank YOU in advance for your support Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Stephanie Williams - BlueEyes amp BareFeet Clothing Designs

PAGE 30 bull June 2011 bull Moms In Business Magazine

About Our Venture

WE NEED YOUR HELP The Abstinence Education Council operating under the trade name AEC-I Decide (httpwwwAEC-

IDecideorg) works with young people in rural central NY to help them to make good choices for a happy healthy future

Our young people today face challenges that we could never have imagined Instead of getting good role models they are bombarded from all sides with messages that are confusing unhealthy counter-productive and too often inappropriate This often has the effect of encouraging high-risk behaviors

OUR PROGRAM All high-risk behaviors essentially come out of the same basic problems Starting with a lack of self-esteem (self-respect) and encompassing other issues from poor role models to problems with ADDADHD studies like those from State University New York Cortlandrsquos Center for the 4th and 5th Rs (httpcorlandeducharacteraboutushtm) have found that character education reduces the likelihood of children getting into high risk behaviors and increases the likelihood of success in life Since the late 1990rsquos abstinence programs have started focusing on addressing the reasons for all high risk behaviors and developing character as well as promoting developmental assets (httpsearch-instituteorgcontentwhat-are-developmental-assets) and protective factors This has influenced our decision to expand the focus of our programs to address the root causes of deadly behaviors

OUR NEEDThe problem we have been having with our programs is that we have had to tailor them to the specific needs of the organization which is making a request which means pretty much developing something new for each group We need to be more proactive so instead of waiting for people to call us and have them tell us what they want us to do we plan on booking the local libraries (which are free or very cheap) and just offering this program ourselves It will be for girls only ages 8 to 12 and 13 to 17 What we are doing now is putting together an 8 to 10 week program which we are calling ldquoHealthy Beautyrdquo It will start with Doversquos Self Esteem program which you can review at httpwwwdoveusdl=CFRBaspxlcp-dfrbarticlesvideos) The rest of the program will cover physical mental emotional and spiritual beauty with an emphasis on modesty and self-control as well as real tips on healthy beauty (inside and out) The program will loosely follow Sean Coveyrsquos book ldquoThe 7 Habits of Highly Effective Teensrdquo

OUR PROBLEMThere are so many kids that we would like to reach but this is a ministry and we donrsquot charge for our programs We are funded by donations which were down this last year We have a very small staff and very limited funds

OUR SOLUTION WITH YOUR HELP We are tapping into volunteers from Christianvolunteeringorg and are looking forward to the boost we expect from their help We are going to concentrate on girls ages 8 to 18 to simplify things for us And we are trying this innovative new way to raise funds and expand our base raise our visibility raise awareness of the problems our children face and offer helpful solutions

We can do it with your help Be our ldquoAngelrdquo and ask your friends to check us out at httpwwwMomsInBusinessGrantcomThank you

COMPETITIONSEMI

FINALIST Abstinence Education Council Non-profit Organization

Moms In Business Grant Competition Semi-Finalists

Moms In Business Magazine bull June 2011 bull PAGE 31

About My Venture

What is this venture all about

There are four key questions to ask or steps to any new idea Read on as I ask and answer the top questions

1 Do you Love It or Like It A Lot It must be something you like ideally something you love There has to be a passion or strong desire to learn and know more about something before venturing out Answer I love the game of golf and believe any woman can learn life lessons from golf that she can carry to her friendships her family and her business

2 Does anyone else like it Are there other people that like some part of the activity involved If you were starting an ice cream shop there would have to be someone somewhere that liked ice cream in order to be in business Answer I am one of those that would hop in the ice cream line There are many women that feel overwhelmed by all things golf and that is the first hurdle we will climb with them together

3 Have you made a decision Any idea remains between the ears if a decision is not made to take it to the next level and beyond Answer The merge of golf business and friends in a casual setting that introduces women to the world of golf is a decision that needs no thinking

4 Will you promote promote promote This is essentially the get busy step Answer This is the make it all happen phase and why I am here I have been through three of phases and am beyond ready to promote this as the concept for teaching life lessons around

I want to use the game of golf to teach women life lessons in a blend of areas to include self-esteem parenting and business A game that uses precision skill and patience is THE place to negotiate and even close business deals As with any venture or undertaking its important to plan a maneuver take a step forward and just swing Golf is a venue to be celebrated by other women and learning to play through our golf partner match up website peer-to-peer lessons and the largest part of the endeavor a one-day golf clinic with a second day for open play and mini tournament The funding from peer-backers would be used to design create and maintain a website purchase starter sets of clubs and other golf equipment and to promote the clinic

Why help fund this project I have a long standing background in event planning and have coordinated planned and run numerous golf tournaments hole-in-one fund raising events and social events with golf as a primary focus I also co-own multiple other businesses so I have started managed and successfully run multiple businesses I have the ability to kick start any concept and one that includes good times great learning and golf--thatrsquos an adventure I will undertake and grow

Why is This So Special This project is unique because it combines the elements of friendship mentoring business coaching and empowerment in one place and has so many ways to branch out in the future The endeavor is a personal passion but does so much for the community expanding the views of others and broadening the mind on how to include golf lessons in everyday life

Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Tarrah Jennings - On Par Empowerment Day for Women

PAGE 32 bull June 2011 bull Moms In Business Magazine

About My Venture

I Marketed my Business Basically for Free and I Teach You How to Do the Same

While on bed rest with my second child in 2008 I became severely depressed and worried about everything I dealt with my depression in a very careless wayI drove my family into severe debt I spent money on every and anything to keep myself lsquohappyrsquo and those around me happy too

One month of bed rest and my pregnancy I was slapped in the face with the reality that I had put my family in a horrible financial position and I wasnrsquot sure how to fix the situation With a two year old already at home and a new baby arriving any day the last thing I wanted to consider was going back to work So I explored my options and made the decision to build a business from home The little money I had was used to take care of the legal pieces such as getting my business license I was stumped on how to get the word out about my business with no money Enter Twitter Facebook and LinkedIn

I was already on some social networks socially but decided to take a chance and see if I could spread more info about my new venture using the Internet I was quickly able to spread the word among friends and family and potential clients I landed my first client four days after joining Twitter I learned about other ways to strategically place myself in front of people that could were either potentially clients or like-minded individuals that I could possibly collaborate and network with Today The Savvy Womenrsquos Business Solution still puts very little money out for marketing and Irsquom working hard to help fix the financial burden I put my family under

Would You Like to Learn How to Market Your Business on the Internet Also I would love to teach other moms and women in the Baltimore area how to market their businesses using social media and I want to do this for as little money as possible

By reaching my goal of $3000 I will hold four hands-on trainings in the Baltimore-Washington DC in the next 12 months Additionally I will be able to use this money to market locally in print media that I normally would not be able to afford on my own I can help other women like myself establish a professional presence for themselves a social media

strategy for their business and fun innovative ways to get your clients customers and community involved with your business

I thank you for your support and feel free to connect with me with any questions you may have Feel free to share my venture using the easy social media share buttons

Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Rebecca Buscemi - The Savvy Womenrsquos Business Solution

Moms In Business Grant Competition Semi-Finalists

Moms In Business Magazine bull June 2011 bull PAGE 33

About My Venture

The purpose of BuyByMomcom is to promote moms in business and get them out on the web BuyByMomcom is owned by Julianne Alvarez-Wish a WAHM to 4

My passion is for the moms who want to stay at home with their children while bringing in an income by selling the items they create or the products they believe in A friend of mine started an online boutique and tried so hard to market it and get word out about the products that she offered However in over 2 years she only ever made 2 sales from the boutique She was heartbroken All the time money and effort she was putting into the website was bringing her nothing in return She was frustrated to say the least and decided to close up shop

BuyByMomcom was born because I wanted to keep that from happening to other moms I wanted to see mothers succeed in their businesses and be able to stay at home with their children I wanted to spread the word about the amazing talents moms possess and I wanted to see them succeed beyond their wildest dreams in your business I truly believe that by working together we can make each mom a success

Some of the Features of BuyByMomcom

bullFree Listings for any mom in business on our Mom Shops amp Blogs page bullRandom Spotlight links every few days for more exposure to your business bullFeatured Mom opportunities where your business is in the spotlight for an entire week bullReviews and giveaways of some of the best mom-made products you will find bullReasonable advertising rates so that your 125x125 button is on every page of the website and blog

We want you to succeed Stop by BuyByMomcom today and add your free listing and check out all the other wonderful WAHMs and the products we have to offer

Visit httpwwwMomsInBusinessGrantcom - we welcome your support

COMPETITIONSEMI

FINALIST Julianne Wish - Buy By Mom

PAGE 34 bull June 2011 bull Moms In Business Magazine

Moms In Business Magazine bull June 2011 bull PAGE 35

FounderGina Robison-Billups

EditorDesignLayout

Eugenia Martini-JarrettEugeniaMIBNorg

Advertising Gina Robison-Billups

GinaMIBNorg

Published by NAFMIB the National Association for Moms In Business The Leading National Association Representing Executive Entrepreneur and CEO Moms

MIBNorg NAFMIBorg

Copyright 2011 copy International Association For Moms In Business See wwwMIBNorg for full copyright page

All Rights Reserved

ldquoTwenty years from now you will be more disappointed by the things that you didnrsquot do than by the ones you did do So throw off the bowlines Sail away from the safe harbor Catch the trade winds in your sails Explore Dream Discoverrdquo ~Mark Twain

ldquoWhatever the mind of man can conceive and believe it can achieve Thoughts are things And powerful things at that when mixed with definiteness of purpose and burning desire can be translated into richesrdquo ~ Napoleon Hill

ldquoPeople are definitely a companyrsquos greatest asset It doesnrsquot make any difference whether the product is cars or cosmetics A company is only as good as the people it keepsrdquo ~ Mary Kay Ash

ldquoSuccess or failure in business is caused more by the mental attitude even than by mental capacitiesrdquo~ Walter Scott

ldquoWhat I know for sure is that behind every catastrophe there are great lessons to be learned Among the many that we as a country need to get is that as long as we play the ldquous and themrdquo game we donrsquot evolve as people as a nation as a planetrdquo ~ Oprah Winfrey

ldquoLife is not about how fast you run or how high you climb but how well you bouncerdquo ~ Unknown

sign in a gift shop windowUnattended Children will be given an Espresso and a Free Puppy

Wisdoms for Thought

Page 3: Moms In Business Magazine June 2011

Moms In Business Magazine bull June 2011 bull PAGE 3

PAGE 4 bull June 2011 bull Moms In Business Magazine

T

Gina Robison-Billups NAFMIB Founder CEO

NOTES From The Founder

Wondering if YOUare

Still a MOM

he end of school is near Graduation day is upon us Kids are (supposed) to be moving out and this reminds me of something I hear a lot from moms of olderadult children Believe it or

not I hear ldquoDo I qualify for membership to National Association For Moms In Business Irsquom not really a mom anymore My children are grownrdquo

Hello ldquoNot really a mom anymorerdquo

Maybe for some that is wishful thinking after two or more decades of inflated expenses inflated drama sleepless nights and no love-life to speak of Okay so maybe therersquos even a little bit of resentment for all you gave into the relationship with your children and didnrsquot receive the equivalent in-kind but to say you are no longer a mom is ridiculous (saying that you no longer want to be a mom is a different matter entirely and that feeling usually passes)

You share the same hurdles the moms of young ones do equal pay bias in business contracting health and wellness that elusive thing called ldquobalancerdquo business taxes personal taxes education issues marketing management and of course parenting

Irsquom fourty-three years old and I would guess if my mom was asked shersquod say she doesnrsquot necessarily ldquoparentrdquo me she ldquoadvisesrdquo me If you ask me on the other hand Irsquod say she does still ldquoparentrdquo me and Irsquom blessed for it A motherrsquos job is to guide cheerlead advise and keep us safe whenever possible With older children it takes on a different form but itrsquos still parenting As a woman and mother who did not have all of the advantages the younger generation now has you need to know that you are still valued ndash as a mom Younger mothers would not be where they are at today if it hadnrsquot been for you It was the steps you made forward that made and keep making it possible for other women to succeed at even greater heights

So are you still qualified as a ldquomom in businessrdquo even if your children are grown You bet You are the grandest kind of mother of them all You made it through and because of you we know we can too

Happiness and Success to All

Gina Robison-BillupsFounderCEO

Moms In Business Magazine bull June 2011 bull PAGE 5

Moms MinutesImportant Tips and Briefs

Moms Vote MattersInstant Impact Legislative Update

EventsFeatured events conferences and more

NOW

from the FounderCEO Gina Robison-Billups

FEATURES

4

INSIDE May

NOTES

68

10

1214

On TheCover

Prosperity ParentingInvest In Her Success - Invest in the Future

Cover Story ATampTrsquos Green GuruInterview with Beth Shiroshi

Smart Women Make a Great First ImpressionDo you make the Best First Impression

The Heros and SherosSupporting Moms In Business Grant Competitors Part 2

MIB Grant Semi-Finalists10 Semi-Finalists Pitch thier Venture

2011

About Our Contributors

Now Accepting Article Submissions

for the National Association of

Moms In Business Magazine For guidelines and submission information visit the NAFMIB

Writerrsquos Guidelines

Joy ChudacoffJoy Chudacoff ICF PCC is the founder of Smart Women Smart Solutionsreg a Professional Certified Coach to 1000rsquos of women Motivational Speaker and Entrepreneur She publishes a weekly buzz generating ezine Reflections On Life and Business for Women Entrepreneurs If yoursquore ready take your life and your business to the next level get your FREE Tips FREE Report and FREE MP3 now at Profits With Passion Visit wwwSmartomensolutionscom

Therersquos More Wisdoms for Thought34

Randy GageRandy helps audiences recognize and reject roadblocks to wealth and prosperity with warmth wit and wisdom drawing from his rags-to-riches story A former high school dropout Randy rose from a minimum wage job and spending time in jail as a teen to become a self-made multi-millionaire who has inspired millions of people around the world He is the author of eight books on success including Prosperity Mind and Accept Your Abundance that have been translated into more than 25 languages and sold millions of copies worldwide Learn more about Randy at his public website httpwwwRandyGagecom and on Prosperity TV httpwwwyoutubecomrandygage

18

21

24

AngelaEdgeworth

Beth Shiroishi

14

MEMBERS

PAGE 6 bull June 2011 bull Moms In Business Magazine

Moms MinutesNOWQuote of the Month

ldquoldquoIt takes a great deal of courage to stand up to your enemies but even more to stand up to your friendsrdquo

- J K Rowling

This new app connects users to short-term charity assignments

Tasks require a maximum time commitment of 5 minutes and can range from answering survey questions to snapping photos of a local park An engaging alternative to text-to-give entreaties the app allows users to contribute proactively in their downtimemdashappealing to Momrsquos multitasking mindset So far itrsquos only available in the UK but expect a US spin-off to pop up soon

600 Schools Flash Mob Dance with the First Lady

Do Some Good

App Curbs Parking RagePublic service initiative SFpark seeks to reduce fuel consumption in San Francisco while also saving drivers from aimless cruising in pursuit of parking spots Sensors installed in parking spaces and city-owned garages track parking availability in real time

The data is then uploaded wirelessly to a public feed Using the SFpark website or iPhone app drivers can track not only open spaces but also how much theyrsquoll cost since the system also varies meter prices based on demand In some cases rates drop to as little as 25 cents per hour in lots where demand is low and will inflate to as much as $400 per hour on the most congested city blocks

You may have heard that the National Association of Broadcasters organized over 600 schools nationwide to perform a dance popularized by Beyonce in her video for ldquoMove Your Bodyrdquo which encourages kids to get up and get moving

All the performances took place at 142 pm today First Lady Michelle Obama stopped by Alice Deal Middle School in Washington DC to check out their event and had some fun herself httpwwwwhitehousegovblog20110503first-lady-michelle-obama-drops-dc-school-watch-students-do-let-s-move-flash-workout

The Family that Moves Together

Loses Weight Together

Together Counts is a nationwide program to inspire active and healthy living The idea is to get families and community members ndash starting with you ndash to take a simple pledge

Eat at least 1 meal and do at least 1 activity together every week

The ways to fulfill the pledge are endless They can be as creative as organizing a neighborhood potluck followed by a game of say football ndash or as simple as sharing a meal then going for a walk The important thing is that you do them together

If you take the pledge as a family involve your kids let them choose activities they enjoy and give them a say about whatrsquos on the menu This way theyrsquoll gain a sense of ownership and look forward to together time

The overall goal is to find a balance between the calories we consume and those we burn to strike this balance regularly and to have some fun This way getting more active and healthy becomes easy ndash easy as a dinner date followed by a walk with the people you care about most

Together Counts is about to launch across the country but it starts here with us Click here to get involved now

Moms In Business Magazine bull June 2011 bull PAGE 7

Moms Minutes

Look Ma No Carbon Feetprints

Efforts to be greener in fashion has now hit the shoe industry with some new and innovative brands breaking into the footwear business More and more companies are phasing out the slow-to-decompose synthetic materials traditionally used in the composition of sturdy soles

The three brands below are innovating by embracing biodegradable materials that afford improved durability with impressive comfort

OAT Two years ago the brothers behind this eco-minded Dutch company conceived went where no man had gone before biodegradable footwear It that leaves no footprint ndash carbon footprint They have designed sneakerrsquos uppers of bio-degradable canvas and a SEED-embedded cork sole Seriously when a pair of these sneaks wear out just plant or compost them and they will decompose completely sprouting fresh flowers as they do

INDUSTRY OF ALL NATIONS is an LA-based shoe and denim brand producing 100 biodegradable summertime slip-ons ldquoIndustryrdquo distinguishes itself with a woven rope sole made of jute one of the strongest natural fibers The rope soles are woven in a small agricultural village in Uruguay where ldquoIndustryrdquo employs the native people to execute a century-old production technique in an effort to preserve local custom and

protect villagers from having to seek work in urban centers

Serious runners donrsquot worry You are no longer left out of the green shoe revolution You now have many options for sneakers that are both supportive of your feet and environmentally friendly with BROOKS The traditional running shoe midsolemdashwhich provides stability and absorbs shockmdashhas been made with EVA a synthetic compound that can take more than 1000 years to decompose But most Brooks styles now feature their patented BioMoGo midsoles which biodegrade 50 times faster than their EVA counterparts Even though thatrsquos a little over 25 years BioMoGo technology could save nearly 30 million pounds of landfill waste

Few alternatives exist for those seeking to upgrade their classic cotton bedding Inspired by the feel breathability and quick-dry features of the performance fabrics worn by their players two former womenrsquos basketball coaches have created the worldrsquos first line of performance linens

Made from a blend that marries luxury bedding with high-tech athletic apparel SHEEX help control body temperature and manage moisture better than conventional cotton Soft and stretchy enough to always stay taut these sheets will keep users cool under the covers when things get hot and heavy

Do You Have KloutSince the inception of social media onersquos worth has been measured by sheer number of ldquofriendsrdquo or followers However online reputation and influence are emerging as the new signifiers of onersquos social standing Social media analytic tools are emerging that quantify the quality rather than quantity of online connectionsmdashand provide a score to anyone with a social media presence and eventually becoming a relevant way to evaluate the worth of an expert consumer or friendmdasheven becoming vital to onersquos career and personal life

Online reputation and influence will become increasingly significant for consumers brands and marketers alike The platform making your influence your sellable quality is Klout a social scoring system that assigns individuals and some companies a grade from one to 100 based on data points from Facebook Twitter and LinkedIn Instead of focusing on the typical social media popularity contest Klout scores are founded on the new social media currency of retweets likes and comments

For Hottiesin the Bedroom

Source Trendcentralcom

PAGE 8 bull June 2011 bull Moms In Business Magazine

NOW Moms Vote MattersMomsVoteMatterscom

Moms Vote Matters is a program for moms in business to learn influence communicate and engage in community and national policies that effect their families and their businesses

Moms Urge Toys ldquoRrdquo Us to Live Up to Its Promise to Pull Toxic Toys from Shelves National Mom Advocacy Group Sends Card and Petition to Company Headquarters Urging Removal of Products Containing or Packaged with PVC

In 2008 Toys ldquoRrdquo Us issued a news release indicating that it would reduce the use of a common but dangerous toxin called polyvinyl chloride (PVC) in products and packaging and offer more PVC-free products That has not yet happened MomsRisingorg an online and on-the-ground grassroots organization for moms and everyone who has a mom and cares about family economic security is urging the company to make good on that promise

The group has sent a card to Toys ldquoRrdquo Us headquarters along with a petition bearing the signatures of nearly 15000 moms dads and others concerned about childrenrsquos health urging the company to keep its promise ldquoto keep kids safe from toxic PVC chemicals in toys and packagingrdquo

PVC chemicals have been linked to rising chronic diseases in children including learning disabilities obesity and cancer According to a report from the Center for Health Environment amp Justice toys that have tested positive for PVC include Barbie ldquoToys Story 3rdquo Woody and Buzz Lightyear figures Disney Princess Royal Giggles doll Zhu Zhu Pets Hamster Hangout Nickelodeonrsquos Dora the Explorer and Diego figures Sesame Street Elmo Faucet Cover Club Penguin figurines Imaginext toddler action figures and many others from dolls and balls to baby bath time toys and products and even My Name Sippy Cups PVC was also found in toys whose brands are owned by Geoffrey LLC a subsidiary of Toys ldquoRrdquo Us including You and Me dolls Especially for Baby and Sizzlinrsquo Time items The tests were conducted by the Ecology Center in Ann Arbor Michigan

ldquoChemicals that can irreparably ruin a childrsquos life and health have no place in our stores or our homesrdquo said MomsRising Executive Director Kristin Rowe-Finkbeiner ldquoToys lsquoRrsquo Us made a promise to its customers We teach our children that when you make a promise you have to keep it And keeping this promise can make the difference in childrenrsquos lives We are only asking Toys lsquoR Us to live up to its wordrdquo

Senate Small Business Innovation and Technology Bill is Tabled -- the Senate voted to pull from consideration legislation to reauthorize the SBArsquos Small Business Innovation Research (SBIR) and the Small Business Technology Transfer (STTR) programs Through SBIR and STTR the nationrsquos small high-tech innovative businesses are able to play a significant part of the federal governmentrsquos research and development efforts

Moms In Business Magazine bull June 2011 bull PAGE 9

Funding for SBIR and STTR programs is set to expire on May 30 2011 and this bill S 493 would have continued funding through 2019 Sources say that Senate majority leader Harry Reid (D-NV) may bring up the bill later this year if agreement can be reached to limit amendments to the bill Despite this setback in the Senate the House will work on a bill that would continue funding the SBIR and STTR programs Later this week the House Small Business Committee will markup their version of reauthorization with the Creating Jobs Through Small Business Innovation Act of 2011 HR 1425 Read S 493 the SBIRSTTR Reauthorization Act of 2011 and HR 1425 the Creating Jobs Through Small Business Innovation Act of 2011

lsquoGang of 6 Working on a Compromise Budget Plan A bipartisan group of Senatorsrsquo referred to as the Gang of 6 has been working on a long-term solution to the budget deficit The Members of the Gang of 6 include Sen Warner (D-VA) Sen Dubrin (D-IL) Sen Conrad (D-ND) Sen Chambliss (R-GA) Sen Crapo (R-ID) and Sen Coburn (R-OK) Four of these Senators were members of the Presidentrsquos Commission on Fiscal Responsibility and Reform - the bipartisan Commission that proposed a six-part plan in December to tackle and stabilize the budget

The Gang of 6 has not yet released a proposal but is continuing work on one Confused about what you are hearing on the news about the budget debate in Congress Looking for facts without all of the political rhetoric Visit WIPPrsquos brand new Budget Information web page for the facts and answers To view WIPPrsquos new Budget web page click here

NAFMIB Support Simplification of Business Activity Tax - NAFMIB in partnership with WIPP along with more than 170 businesses trade associations and taxpayer groups signed a letter in support of the Business Activity Tax Simplification Act of 2011 (BATSA) HR 1439

This legislation creates a uniform standard for when businesses must pay a business activity tax This includes income tax gross receipts tax gross profits tax single business taxes franchise taxes capital stock taxes and business and occupation taxes Currently every state has a different set of criteria for when the Business Activity Tax (BAT) applies In many cases small businesses are subject to BAT in states where they have sales consultants that cover multiple states without a physical office This bill establishes a clearly defined physical test - Businesses must have an in-state physical presence for more than 14 days a year to be subject to BAT We believe that eliminating existing confusion will benefit small businesses

PAGE 10 bull June 2011 bull Moms In Business Magazine

NOW Events

Moms Making A Million Radio ShowLISTEN LIVEMoms Making a Million - A Fast-Paced Fun Weekly Radio Show On Saving Earning amp Investing Money 800 AM PACIFIC TIME - 1100 AM EASTERN TIME

Call-in Number (646) 378-1417 wwwMomsMakingaMillioncom

Every FRIDAY at 8AM

This fully online summit will help you master the skills you need to land rdquothe big contractrdquo with how-to sessions from actual sales experts book authors and corporate buyers A certificate of achievement will be presented to attendees who successfully complete the summit Meet and Connect with Purchasing Executives From TBA More Information Coming Soon

June 28 2011

B2BMoms Summit 2011

For members of the NAFMIB PowerMom NetworkTM Details of program can be found at PowerMomNetworkcom Official Date TBD (subject to change)

Invitation Only The Power Mom NetworkTM Summit is a private event open only to members of the Power Mom NetworkTM -- a private exclusive and trusted social and business network of mom entrepreneurs and corporate mom executives to receive support peer mentorship friendship strong relationships business growth connections and advocacy If you are interested in finding out more about the Power Mom NetworkTM and becoming a member please go to wwwPowerMomNetworkcom to view detailed terms and qualifications

July 26 2011

Power Mom NetworkTM Summit - Las Vegas

Moms In Business Grant 2012 - COACHINGMoms In Business Grant is the first-ever crowdfunding business grant in the nation We launched this innovative program in March 2011 and it was a brilliant success See more at wwwMomsinBusinessGrantcom

We are doing it again for 2012 and giving one lucky mom a chance to win $15000 in business growth tools and cash We are also giving all of our members a head start for 2012 by starting a coaching series in July 2011 for grant applicants to have all training to substantially increase their chances of success the Moms In Business Grant program Coaching is every FOUR (4) weeks on Friday (NOT every last or first friday etc)

July 29 2011 - 900am PT1200(noon) ET

Moms In Business Magazine bull June 2011 bull PAGE 11

EVENTS

Moms Making A Million Radio Show

Visit httpwwwMIBNorg to view updates and the entire NAFMIB Calendar of Events

June 2011Sun Mon Tue Wed Thu Fri Sat

1 2Leadership and Innovation The SBA Green Procurement Programs

3Moms Making a Million Radio Show

4

5 6 7 8 9 10Moms Making a Million Radio Show

11

12 13 14 15 16 17Moms Making a Million Radio Show

18

19 20 21 22 23 24Moms Making a Million Radio Show

25

26 27 28B2BMoms Summit 2011

29B2BMoms Summit 2011

30

July 2011Sun Mon Tue Wed Thu Fri Sat

1Moms Making a Million Radio Show

2

3 4 5 6 7 8Moms Making a Million Radio Show

9

10 11 12 13 14 15Moms Making a Million Radio Show

16

17 18 19 20 21 22Moms Making a Million Radio Show

23

24 25 26PowerMom Summit - Las Vegas

27 28 29Moms In Business Grant 2012 - COACHING

Moms Making a Million Radio Show

30

31

PAGE 12 bull June 2011 bull Moms In Business Magazine

Prosperity ParentingHow parents sabotage their kidsrsquo success

and how they can lsquochange the storyrsquo

By Randy Gage

parents stop to think about how their own views on getting ahead influence their childrenrsquos ability to succeed

Your core beliefs about everything related to prosperity ndash money relationships health and spirituality ndash are set by the time yoursquore 10 years old And no one influences those beliefs more than parents

Millions of parents do this by conveying a negative vision of prosperity and success If you tell yourself things like ldquoIf it wasnrsquot for bad luck Irsquod have no luck at allrdquo and ldquoIrsquom always a day late and a dollar shortrdquo you will consciously or subconsciously convey these messages to your kids

People have a hard time believing they are sabotaging their prosperity at age 30 40 or 50 because of a belief that was formed when they were six but I see it all the time And thatrsquos the book that gets written unless you become aware of the plotline and decide to change the story

It starts with understanding your beliefs Most people have very limiting beliefs when it comes to money and prosperity And generally how they view money will be consistent with how they view their prospects in health relationships and careers

The good news is beliefs can be changed And if you change your own beliefs about money and prosperity you will show your kids by your thoughts words and actions what it means to have prosperity consciousness

The truth is itrsquos really not that hard to change your beliefs ndash If you are aware of them and make that choice Here are some tips

u Identify negative beliefs you may be creating in your children mdash Do some critical thinking about what kind of beliefs you developed in childhood about money rich people and wealth Honestly ask yourself are you programming your children with thoughts such as money is bad rich people are evil or itrsquos spiritual to be poor I call these ldquomind virusesrdquo Defeating them starts with acknowledging you have them

u Help kids identify anti-prosperity media messages Did you ever stop to think about how blockbusters like Titanic and Avatar portray wealth and how

grew up poor I was jealous of rich people and didnrsquot like them So over the years I kept trying to get rich not realizing that my subconscious mind was telling me

ldquoBetter stop doing that or yoursquoll become one of the evil mean nasty rich peoplerdquo

The messages against wealth and prosperity are all around us in our culture media and religions But how many

Every parent wants the best for their kids Yet millions of adults unknowingly

sabotage their childrenrsquos chances for success

I

Moms In Business Magazine bull June 2011 bull PAGE 13

those stories can set kids up with attitudes that sabotage their future success Talk to your kids about the subliminal messages they receive on TV in movies and other media Help them to become self-motivated critical thinkers

u Create a positive vision of prosperity Examine how you react to families with more wealth than yours when speaking to your kids Do you discuss them with envy or jealousy or admiration and respect Talk to your kids about how their thoughts about wealth can shape their future

It is important to realize that creating true prosperity consciousness is about expanding your vision of what can be for you and your family Abundant people see opportunity They never think something is too good to be true They expect good things So think about these traits and the example you set for your kids

People with prosperity consciousness are dreamers They imagine a better way then work to make it so More importantly they donrsquot buy in to the negative and

erroneous beliefs around them When they are told something is too difficult or not possible they simply smile at the thought They are not easily swayed with the cowardly cautions of the crowd Instead of thinking what is ldquorealisticrdquo people with

prosperity consciousness dream about what they really want in life

Parents who share their dreams with their kids give them the gift of a larger worldview Studying vacation brochures reading luxury magazines and even driving through wealthy neighborhoods are some of the activities families can do together to expand their view of what is possible and develop a larger prosperity consciousness

Why is this so important When your prosperity consciousness expands your subconscious mind works to make these dreams come true It creates confidence drive and ambition Your beliefs change and you begin to attract more prosperity in all areas of your life It all starts with mindset

Developing a prosperous mindset is a continuous process Whether you and your children are on the path to poverty or prosperity is determined by the thoughts you give precedence to every moment of every day

Remember your thoughts come from the type of vision you have Everyone has a vision Millions have a negative one many more have a neutral one Itrsquos vital to help your children develop a positive one for a lifetime of prosperity consciousness

PAGE 14 bull June 2011 bull Moms In Business Magazine

Beth Adcock Shiroishi

lsquos Green Guru ATampT

Moms In Business Magazine bull June 2011 bull PAGE 15

Beth Shiroishi Chatswith Moms In Business Magazine

Continued on page 16

By Gina Robison-Billups

GRB Beth thank you so much for taking this time to share important parts of your life with our readers First of all how many years have you been in this business

BAS 13 Years

GRB How many children do you have

BAS I - we have two of the most awesome girls ndash 4 and 7 I know Irsquom biased but they are truly the best kiddos ever

GRB What does your company do

BAS Our mission is to connect people with their world everywhere they live and work As part of that I have the good fortune to work in our Citizenship and Sustainability group where we focus on issues that are at the intersection of the needs of our company and the needs of society So on any given day I might be thinking about the roll-out of our annual sustainability report the energy efficiency of a cell phone charger participating in a job shadow event with high school students aimed at showing them the value of graduating from high school activating our employees around sustainability or sharing some new technology research from ATampT Labs about ways to prevent the elderly from falling

GRB Whatrsquos on the horizon for you and your business

BAS Wersquore always looking for new and exciting ways to keep consumers connected whether through a revolutionary smartphone or through a pill bottle that reminds you to take your medicine As we help people find new ways of connecting wersquore also looking for new ways to help educate consumers We have been at the forefront of consumer education and continue to look for innovative ways to get the right information into the hands of consumers ndash whether that be through online safety programs for kids with privacy and security initiatives to protect their personal information or by helping them understand their rate plans and available options Along the same education angle Irsquom really excited about tools we have coming online to help our business customers understand the environmental benefits of our travel substitution products

GRB Whatrsquos your greatest achievement

BAS I view life as a continuous lesson so Irsquom not sure Irsquoll ever

Atamptrsquos Assistant Vice President Corporate Citizenship amp Sustainability Beth Adcock Shiroishi shares her life and successes as a business executive and mom with Moms In

Business magazine readers

be able to say I had one greatest achievement I also believe that the greatest achievements are sometimes the seemingly insignificant ones that donrsquot grab headlines I remember one day last year when I had a breakthrough in what had been a really difficult relationship with a particular colleague It was amazing how liberating it was to turn that corner and how at the end of the year I considered that to be my one of my biggest accomplishments Or sometimes it is the unexpected things a few months ago while getting ready for work I heard the familiar gallop of my four-year-old (imagine a lightweight horse) coming towards me I suddenly felt so incredibly happy that this little personrsquos life was such that she chooses to skip as her primary mode of getting from place A to B Now wersquove not hit the teenage years yet so Irsquom savoring this while it lasts

At work my greatest achievement is a culmination of all the work wersquove done over the past three years around sustainability I had the privilege of coming into a brand new position and organization and helping to build a sustainability group from the ground up with a great team of coworkers and under the amazing leadership of our Chief Sustainability Officer Charlene Lake Itrsquos awesome to stand back and survey the work so far ndash its impact on the engagement of our employees the financial return to the company and the external recognition that helps validate decisions wersquore making every day While we donrsquot do the work for purposes of recognition itrsquos rewarding to be recognized through things like the Dow Jones Sustainability Index the Carbon Disclosure Leadership Index and the Corporate Responsibility Officerrsquos Top 100 companies We still have a long way to go on our sustainability journey but little successes along the way make the ride more enjoyable

GRB What advice do you have for other moms in business

BAS In no particular order my random stream of consciousness would be to

1 Support each other ndash emotionally Often I think we moms can be our own toughest critics Recognize that while everyone has their own style of mothering and their own strengths and opportunities we all share a common bond in loving our children and in trying to do the best we know how to do

PAGE 16 bull June 2011 bull Moms In Business Magazine

2 Support each other ndash financially Try to shop online and at places that are mom-owned or that are good employers to moms Whether it be eBay Etsycom the deli down the street or the company that has great family-friendly policies reward good behavior with your purchasing power ndash whatever size it may be

3 Support yourself Build a framework around what you need to keep your energy level high and your mental state healthy and try to live within that framework This varies by person and there isnrsquot a one-size-fits-all solution so spend some time thinking through what it means for you Then build an action plan to hold yourself to it For example it took me a while to figure out that something crucial for me is having a chunk of time every weekend just milling around my house as a family with no set agenda But now that I recognize that I try hard to make sure that is a part of most every weekend It is easy to get into ldquogo go gordquo mode and to feel guilty if your kid isnrsquot in every class sport or event For some people that is how they get energy and that works wonderfully But I (and my kids) need downtime and Irsquom always amazed at the fun and creative things that happen when we just let the day unfold around us Last weekend my older daughter inspired by Pippi Longstocking herself decided to build a path where she and her sister could maneuver through the house without touching the floor Chairs stuffed animals clothes and boxes were everywhere The ensuing chaos brought the laughter craziness and fun that we all needed And Irsquom betting those memories will stick with us far longer than some planned event would have

GRB Who has been your greatest inspiration

BAS I believe there is something to be learned from everyone we meet and many people and experiences have shaped the person I am today But hands down my greatest inspiration is

my kids Through the joy worry laughter tears and everything in-between they motivate me to be the best person I can be and to really examine what message it is I am sending And as a self-confessed ldquosemirdquo control freak they teach me daily that control is highly overrated and there is a higher power in play here It is amazing to watch them grow into their own unique identities while also providing a really honest ldquomirrorrdquo back to me as the parent But the optimism and hope that they embody truly inspire me and drive me in my work around sustainability at ATampT It may sound clicheacute but I truly want this world to be a better place for them and for the kids that they will hopefully one day be blessed with and be inspired by

GRB How do you manage it all

BAS Well the big caveat is that I donrsquot manage it all My husband is a total partner and does a ton And even on the stuff that is mine to do it doesnrsquot always get done flawlessly

Having said that here are my coping mechanisms1) Make a list You can tell my stress level by how many

lists I have with me at any given moment in time

2) Dispel the myth of ldquobalancerdquo which conjures up the image of that scale showing all your credits and debits down to the well-calculated ounce Instead go for ldquojugglerdquo which conjures up images of fun and chaos and where there is more room for error And remember that a dropped ball can even sometimes be a source of laughter

3) Think in long increments of time If your goal is to have every day be a perfect blend of work vs life you are going to be feeling disappointed in yourself frequently So look at the landscape over a longer period of time and with a peaks-and-valleys mentality yoursquoll get closer to success and reality

4) Manage guilt ndash donrsquot let it manage you I think guilt can serve a good purpose but the key is what you do with it Am I feeling guilty because I really have been working too much and need to spend more time with my kids Then figure out a solution Am I feeling guilty when Irsquom with my kid because I had to work late nights this week Let it go and shoo away the guilt by being fully present in the moment with your child

5) Let some of it go I often laugh that I do have it all ndash all the stress worry to-do lists a mile long etc But in all seriousness you have to decide what is important My house is rarely straight (because Pippi lives there remember) my yard is not perfectly manicured and Irsquom always behind on catching up with friends and family One of the best pieces of advice I ever got was to ldquojust reframe itrdquo I can choose to walk into the house at the end of the day and feel my chest tightening at the mess Or I can choose to walk into the house and think ldquoWow ndash isnrsquot it great that my kids have had so much fun playing in the living room todayrdquo It really is a choice ndash if you start reframing it with what you say to yourself you really do start to change what you feel and think

Moms In Business Magazine bull June 2011 bull PAGE 17

(with the caveat that every day is different)

545 ndash Stumble out of bed645 ndash Leave for work with a hug and a kiss to the kids getting out of bed700 ndash Stop by the drug store for some needed items730 ndashJoin TelePresence meeting with coworkers in London900 - Conduct weekly staff meeting1030 ndash Hold a one-on-one meeting with one of my employees1100 ndash Take a quick trip to my oldest daughterrsquos school to surprise her for lunch (a pretty rare treat)1215 ndash Return to work for meetings meetings meetings400 ndash Join a conference call with an industry group

Check out the impact of her work worldwide

Our commitment to operate a more efficient fleet led to a 43 reduction of fleet GHG emissions compared to 2009 Much of this progress has been a result of fuel efficiency gained from our adoption of 3487 alternative-fuel vehicles and operational efficiency This is part of ATampTrsquos commitment to deploy approximately 15000 alternative-fuel vehicles through 2018

We have commissioned three solar systems In 2010 a third solar system was installed at one of our data centers in San Diego The 262kW system will produce 444000 kWh of electricity per year We launched our solar initiatives in 2009 by contracting two systems mdash one at our San Ramon campus which generates 16 million kWh annually and one at Secaucus NJ which generates 1 million kWh per year

We also continue our involvement with Austin Energyrsquos GreenChoice renewable energy program through which we purchase wind power for 10 percent of our electricity consumption in all ATampT facilities in Austin Texas This effort will help us avoid 72 million kWh of fossil-generated electricity each year

Beyond traditional office recycling which we maintain in more than 130 employee sites we manage a program to reclaim network resources such as copper telecommunications wire and central office equipment The ATampT Supply Chain Investment

530 ndash Head home545 ndash Enjoy a huge hug around my knees from my 4-year-old accompanied by ldquoI TOO much love yourdquo (a pretty good boost for my morale) 600 ndash Have dinner with the family (thanks dear husband for cooking)630 ndash Help the kids finish homework followed by baths dessert random meltdown by someone in the house (sometimes me)730 ndash Read with the kids and put them to bed815 ndash Do a quick check of personal email and news830 ndash Log in remotely and work1030 ndash Go to bed

Lather rinse repeat

Bethrsquos Work is Really Doing Great Things for Our Environment

Recovery group works company-wide to reuse sell and recycle materials The group sent less than five percent of the materials it received to the landfill The Investment Recovery group oversees six strategically located warehouses that handle recycling for a majority of the 50 states In 2010 we kept more than 569 million pounds of aluminum plastic lead steal copper and copper cable from landfills

In 2010 we collected more than 96000 computers monitors and servers for donation reuse and recycling

We have a relationship with Xerox Corp to help us complete a Print 360 review of the printing devices in our office buildings As part of this effort to consolidate and replace this equipment we removed more than 19000 devices from nearly 3000 ATampT locations Xerox estimates this effort reduced our annual printer-associated energy use by 38 percent and our affiliated GHG emissions by 32 percent per year

This is just the beginning More can be found about at httpwwwattcomgencorporate-citizenshippid=8506 httpnetworkingexchangeblogattcomauthorbeth-shiroishi

A Day in the Life of Beth Shiroishi

PAGE 18 bull June 2011 bull Moms In Business Magazine

By Joy Chudacoff

When we entered the front door an energetic young woman who wanted to know how she could help us immediately greeted us She escorted us to someone who could help our children open their accounts We were invited to try a beverage from their vast menu (water coffee tea soda juice and hot chocolate) and of course the children were immediately given lollipops to welcome them as new customers (By the way the complimentary drinks were not just for new customers I could overhear the conversation at the teller window and they were offering this to everyone who entered the bank)

The representative that helped our children open their accounts was knowledgeable He answered our questions and he treated our children with respect He spent a lot of time with us and we never felt rushed or confused about what was going to happen next

We walked away from the experience feeling like we made a great decision to open the accounts at this bank and it was a great ldquofirstrdquo experience in banking for our children as well

No matter what type of business yoursquore in first impressions count ndash a lot People want and expect a very personal high-touch experience If you are a woman entrepreneur and you

want to create raving fans for your business I invite you to take an inventory of the process you use to create an unforgettable first impression

Here are a few tips on setting yourself up for success for a great first impression

1 You had me at Hello Whatrsquos the point of first contact with you and your company If itrsquos email make sure you have a system in place for you or someone on your team to receive email inquiries quickly If itrsquos by phone does your

Make a Great First ImpressionA few days ago our family made a trip to the local bank here in our community so that our children could open their first savings account The piggy banks were overflowing with money due to various visits from the tooth fairy as well as rewards for all of their good deeds around the house What happened when we entered the bank made a big impression on me and got me thinking about how Smart Women entrepreneurs always make a good first impression

Smart Women

Moms In Business Magazine bull June 2011 bull PAGE 19

message state clearly what you want the caller to do Do you have a system set up so that you return calls within 24 hours Here at Smart Women Smart Solutionsreg response time is a valuable part of laying a good foundation with our clients Our goal is to provide ldquored carpetrdquo treatment to everyone we come in contact with Review your systems for how someone makes that initial contact with you Make sure your system works fast and efficiently

2 Itrsquos contagious ndash Having a friendly positive attitude from the initial point of contact is important People want to associate or be with people who are friendly and helpful It makes them feel supported and cared for Several years ago I walked into my office one day to find my assistant at the time talking rudely to someone on the phone I was horrified Needless to say that particular person did not work out well however it was a valuable lesson for me I want to attract support team members who hold quality client interaction to the same standard as I do

3 Plan Your Process ndash Create a process for your ideal client so that the first impression with you is seamless and successful Decide now how you want the process to work and enlist your team to help you roll it out If you are

a solo entrepreneur and donrsquot have any team members working with you yet I invite you to sit down and think about what you want your first impression to look like with your ideal client This is time well spent and can mean the difference between incredible business growth or ho-hum results (It was when I took this part of my business seriously that I began to see huge jumps not only in my income but also in the quality of the clients I serve)

Spend some time reflecting on your first impression process I invite you to set the intention to create ldquoroyal red carpetrdquo treatment from that first point of contact so that you too can enjoy big leaps in your income along with quality clients who rave about you everywhere they go

Anything is possible Everything is waiting for you

copy 2011 Joy Chudacoff

PAGE 20 bull June 2011 bull Moms In Business Magazine

RTS Publishing ndash Richelle Shaw CEO

Richelle is the leading expert and authority in building successful million dollar businesses Richellersquos experience comes from building her first business to $36 million losing it all after the 911 World Trade Center Tragedies then

successfully rebuilding her million dollar company in approximately 5 months As the only female African American public utility owner in the nation Richelle has won local and national awards including Top Woman Entrepreneur from AKA Las Vegas Chapter Marketer of the Year from Glazer-Kennedy Insiderrsquos Circle of 20000 members and Unstoppable Woman for the Womenrsquos Leadership Counsel She was also nominated for the GreenLeaf Award Top 50 Collection Professionals and the Top 40 Under 40 when she was 27

After writing the book How to Build A Million Dollar Business in Las Vegas- Without the Casinos Richelle set on a journey to help other women of color build their own million dollar businesses Since 2007 Richelle has successfully mentored over 6400 women of color in her international coaching program designed to help take business ideas and make them a business reality

Richelle is also a mentor for Make Mine A Million an expert content contributor on multiple internet sites and featured in over 30 publications including Inc Entrepreneur Black Enterprise Smart Money plus the covers of Collection Advisor and MOMEO Magazines

Currently Richelle shares her knowledge with several business owners across the United States as their business advisor and implementation coach She and her staff implement the strategic plans to help build businesses for several physicians a beauty school a race car association a restaurant and an auto repair facility She has helped business owners in over 98 different industries

Richelle is providing the grand prize grant winner withOne Year Onyx Level Membership and Mentoring to The Million Dollar Equation with Richelle Shaw Included

u Monthly coaching and training calls on essential business building strategies included in the Million Dollar Equation

u Step by Step Checklist on how to use different tactics and media u Downloadable examples of strategies u Access to the Million Dollar Equation Solutions Center where all small business

questions are answered

Total Value $300000HttpwwwTheMillionDollarEquationcom

RTS Publishing

Heros and SherosSupporting Moms In Business Grant Competitors

The

This Monthrsquos Featured Heros amp Sheros Part 2

Moms In Business Magazine bull June 2011 bull PAGE 21

She Gets ResultsBrenda Prinzavalli

Brenda Prinzavalli is a writer consultant seminar developer and business owner She has a passion for helping others achieve greater balance in their busy lives A former educator trainer and consultant in the field of education Brenda is the founder and owner of Balanced Organizing Solutions LLC

a unique organizing business that perfectly marries her professional expertise as an educator and problem-solver with a personal commitment to health and wellness of the body and mind - beginning with a simplified organized life

Brenda has served a variety of business and residential clients on projects large and small and she regularly works with corporate executives to create more profitable businesses and greater worklife balance through streamlined systems She also works with individuals and families who want to simplify their lives and gain more time to pursue their passions

Brenda is also in various forms of media whether writing her Organizing eNewsletters contributing to a variety of publications or appearing as the Dream Team Organization Editor for the FOX show MORE on KVVU FOX 5 Las Vegas This gives her the opportunity to spread her gift of organizing on a broader scale

Her memberships include The National Association For Moms In Business the National Association of Women Business Owners and the National Association of Professional Organizers as a Golden Circle Member She has served as National Chair for the National Association For Moms In Business National Board Committee Chair for theCreate Your Dreams Gala Co-Chair of the Women of Distinction Awards and Nevada

Ambassador for the National Association of Professional Organizers

Brenda holds a master of elementary education from the University of Nevada Las Vegas and a bachelor of elementary education from the University of Iowa She and her husband Brian currently reside in Las Vegas NV

Brenda co-founded She Gets Results with Gina Robison-Billups to help provide a place of resources and connections to help women to get better faster and greater results Contact Brenda at wwwBalOrgcom

She Gets Results proudly supports the Moms In Business Grant Competition with the following benefit

Matching Dollar Sponsor SheGetsResultscom is going to match dollar-for-dollar up to $1000 to the Grand Prize Grant Winner

Value $100000 (in Cash)HttpwwwSheGetsResultscom

She Gets Results

PAGE 22 bull June 2011 bull Moms In Business Magazine

The SBE Council

The Small Business amp Entrepreneurship Council (SBE Council) is the nationrsquos leading organization devoted to protecting small business and promoting

entrepreneurship Through advocacy education and training opportunities SBE Council works to foster and promote small business start-up and growth and entrepreneurial opportunity The SBE Council is celebrating their 15th year in operation HttpwwwSBECouncilorg

SBE Council

WE Inc

WE Inc is a a project of the Small Business amp Entrepreneurship Council (SBE Council) -- a prominent advocacy and research organization dedicated to protecting small business and promoting entrepreneurship WE Inc aims is to improve

and enhance the economic climate for womenrsquos entrepreneurship By advocating for policy solutions that encourage business ownership by women and providing information and resources to entrepreneurs at all stages of their business development WE Incworks to increase economic opportunity and financial security for those seeking the rewarding and challenging path of business ownership HttpwwwSBECouncilorg

WE Inc

Hybrid Mom

Hybrid Mom was conceived in 2006 and came into the world in the same way most babies do not without struggle but full of excitement joy and love Our

motivation and passion is to create one authentic inspiring and reliable resource for the multiple roles todayrsquos mom plays - loving parent unique individual and business-minded person HttpmibnorgwwwHybridMomcom

Hybrid Mom

Supporting Heros and Sheros conrsquot

Promotional Partners

ACTiVATE

There are many programs to assist entrepreneurs even programs specific to women but ACTiVATE targets a unique market - technology transfer - and delivers

results An internationally acclaimed program ACTiVATE provides innovative and intensive development along with a community of support created to unlock the true potential of experienced women - a largely untapped market - to start and grow technology-based businesses HttpwwwPathForwardCenterorg

ACTiVATE

Moms In Business Magazine bull June 2011 bull PAGE 23

Chances are that you know a Mom have or had a Mom are a Mom that has had the challenges of starting a business - a dream or perhaps there was an

opportunity to expand their existing business - only to not have enough sup-port or finances

Moms that take an ideadream and create a business while juggling children grandchil-dren family and morehave additional hurdles to conquer

The purpose of the Moms In Business Grant Competition valued at over $10000 is to provide enterpris-ing Moms with vi-tal tools educa-tion support and cash to achieve their goals and success

CongratulationsTo theTop10 Moms In Business Grant Competition Semi-Finalists

These Semi-Finalists need YOUR helpNOW

to achieve their goals

u BROWSE through the 10 Semi-finalists and read about their inspiring ven- tures throughout the following pages

u FIND one or more that you feel you would like to see succeed u VISIT their project u VIEW their generous offers for your support u PITCH IN and Make A Difference in the future of a Mom and her life

Moms In

BusinessGrant Competition

SEMI-FINALISTS

Get Started Now

PAGE 24 bull June 2011 bull Moms In Business Magazine

MEMBERS NEWS

About My Venture

If your passion was an art and a gift that you could share with others how would you go about telling

folks Heads or Tails creates custom bows and dresses for children of all ages This business is built on the quest of sharing caring and making moments special by adding their products to the moments remembered Peerbackers has created a platform to help businesses grow with a twist Heads and Tails has set a goal to raise $11100 in less than 45 days

Heads or Tails needs you right now to make a pledge If the goal is reached Heads and Tails will use the funds to purchase a van sewing equipment and hire additional staff I need your contribution to help Heads or Tails to fulfill its fund raising goal Even more your support will help Heads and Tails make even more moments special with its bows and dresses Make a pledge of support today

About Heads Or Tails manufactures and supplies Custom Childrenrsquos Hair Bows for Babies Toddlers and Girls of all ages Heads Or Tails will be launching their New Dress Line This Line will consist of an array of styles of Pillow Case amp Jumper Dresses

What Do We Need Heads Or Tails is in need of a Commercial Van and a Commercial Embroidery Machine

Why Do We Need Heads Or Tails is expanding and needs the necessary equipment to keep up with the demand and for the business to grow The Commercial Van will be used to transport products to Vendor Trade Shows Festivals Markets and other Craft Shows The Commercial Embroidery Machine will be used to do the embroidery directly at the Shows and at the office location

Goal Our Fundraiser Goal for this project is $11100 (Van-$5000 amp Embroidery Machine $6100) Any contribution big or small will help Fund Heads Or Tails Goal As the business continues to grow Heads Or Tails will be able to give back to the community through Employment Skill Training Entrepreneurship as well as Special Events giving a certain percentage of revenue back to a specific organization

Motto At Heads Or Tails we ldquoStrive in Dressing Your Little One from Head To Tailrdquo

Thank you in Advance for Your Support

Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Angela Owens - Owner Heads or Tails

Moms In Business Grant Competition Semi-Finalists

Moms In Business Magazine bull June 2011 bull PAGE 25

About My Venture

BACKING A WIN-WIN PROJECT EcoBio-Block was developed in Japan to revitalize and purify polluted waters in rivers canals and the ocean over a decade ago It is

presently being used in a variety of outdoor and government projects in Japan Korea India Malaysia and China Using naturersquos own system of cleaning water EcoBio-Block clarifies cloudy water in aquariums ponds and in other environmental uses with beneficial bacteria and nutrients infused in a volcanic rock which multiply and disperse regularly into surrounding waters keeping bacteria levels consistently high enough to breakdown organic waste into less toxic nitrates and keep water clear odor-free and healthy

It also appears to encourage an increase in the levels of microbes which breakdown nitrates into nitrogen gas which then dissipate into the air It has a US Patent and is certified to international safety standards The pondenvironmental products which are known as the ldquonsMrdquo and ldquoWaverdquo are generally effective for about 3 years The nsM are shaped like stones come in a box of 4 and can treat from 100 - 400 gallons of water depending on the condition of the water and the amount of fish) The Waversquos design is based on hydrodynamics and is made to keep mud out and allow bacteria to multiply easily For large pond use it can treat from 300 to 1000 gallons of water (also depending on water conditions and fish populations) It normally takes from 2 to 6 weeks to see optimum results but factors such as temperature can cause a variation in the time frame This product is easy-to-use mess-free and reduces maintenance in ponds and other water features

OUR PROBLEM AND OUR PROJECT ONEdersave Products LLC httpwwwOnedersavecom is the exclusive distributor of EcoBio-Block Family Products in the US and Canada It was the recipient of the 2008 Pet Age magazine ldquoPinnaclerdquo Award for aquarium product of the year The pond and environmental products are brand new additions to our product line but this absolutely unique product faces a major hurdle Despite the fact that it has been thoroughly researched and is being used with great results overseas we face a credibility problem

The product sounds too good to be true and we are pretty much being ignored We want to have a major American University study and publish the data on this product We need to have easily accessible information by a respected source to back up our claims that it will be a boon to the environment as it cleans purifies and deodorizes polluted waters and creates a healthy environment

for aquatic life

With a project like this everyone wins

Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Arline Saiki - ONEdersave

PAGE 26 bull June 2011 bull Moms In Business Magazine

About My Venture

Why we need your support

Sales of our popular Kitty Holstersreg cat harness are about to exceed our supply Demand for our Kitty Holsterreg increased exponentially after being featured on CBS Sunday Morning and being given the highest rating (5 out of 5) by Cat Nip magazine based on its comfort and difficulty for cats to wiggle out of

Our sales have consequently gone through the roof and we are at risk of running out of product We need to make more harnesses sooner than expected cotton prices have soared significantly increasing the cost of manufacturing the Kitty Holsterreg and we need to expand our line with new colors patterns and sizes to meet customer demand Without your help it is unlikely that we will be able to start production before we run out of harnesses What your donations will do for us

Your donation will help us fund a grant to produce more Kitty Holstersreg We are adding several new colors and patterns as well as two additional sizes to fit a wider range of cats The colorspatterns we are adding are camouflage pink tiger stripe and jaguar 10 of sales of the pink Kitty Holster will be donated to charities that support the fight against breast cancer

What you can do to help 1) Donate to this venture 2) Forward our project link to others in your network 3) Share our project with your friends on Facebook and LinkedIn 4) Tweet about our project on Twitter

What you will receive in return

In addition to a sense of satisfaction that you are helping cats get the chance to enjoy being walked outside supporting the fight against breast cancer and a very important part of our growth everyone who pledges will also receive a gift specific to their pledge level and become a member of Crazy K Farmrsquos Circle of Friends which will entitle them to exclusive discounts on our products and behind-the-scenes access to our company and the farm that inspired it

More information about our company

1) Watch a video about our harness httpwwwyoutubecomwatchv=qhjrtuKiNQI 2) Learn more about the harness on the Kitty Holster website wwwKityHolstercom 3) Learn more about our company and the farm atwwwCrazyKFarmcom

We look forward to your support thank you Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Tobi Kosanke - Crazy K Farm - The Kitty Holster

Moms In Business Grant Competition Semi-Finalists

Moms In Business Magazine bull June 2011 bull PAGE 27

COMPETITIONSEMI

FINALIST Temeca Jone - Funducate

About My Venture

Funducate is an exciting company that has a line of educational tools and merchandise for children that are

fun and engaging Funducate was founded by my husband Todd and myself It is registered as an Ohio Limited Liability Corporation Funducate is the Trademark name for all of the Sing Along with Happy Handy Fun Bunch Peek at You Kids Tribute to Heroes and Living in Faith Everyday (LIFE) books videos and merchandise

The Fun Bunch Series and Happy Handy book series 1 and 2 collectively has 10 books self published with the initial trial period using the first series as an educational tool has been used in school and educational facilities to teach children ages 12 months to 11 years of age Within 1 to 3 years all books directed by the Non-Profit Corporation All in One (AIO) Books at all levels of non-profit business has reached the market north south east and west within the United States to areas with educational and literacy challenges Through AIO Outreach Program AIO Books has also partnered with learning institutions and

organization to incorporate a multi-systemic approach establishing a continuum of mental health community school and home based interventions to further demonstratepromote fun learning and education I dress as Udder the Cow one of our Fun Bunch character I read our Tribute to Heroes books sing songs discuss about our heroes the Military Fire and Police Department with children during AIO outreach program

Also through the outreach program I am able to donate books and help bring fun to education and assist educators

Please visit wwwFunducatenetThank you in Advance for Your Support Visit httpwwwMomsInBusinessGrantcom

PAGE 28 bull June 2011 bull Moms In Business Magazine

About My Venture

Seniors Helping Seniors ndash Las Vegas NV When Employees Become Parentrsquos CaregiversHELP SHS CREATE OUR SHS EDUCATIONAL PROGRAM FOR EMPLOYERS About UShellipMy mom was a great lady When she developed Alzheimerrsquos

in 2002 she was still an intelligent outgoing and fun loving person I wanted to spend time with her before the disease caused her to become unaware of her family and her surroundings Thankfully I was able to quit my job and stay with her I lived with her for over two years and it was some of the best spent times with her in my life

However many adult children canrsquot always help with the caregiving of their parents or risk any consequences with their jobs due to absenteeism or lack of productivity In most caregiving situations the elderly parent wants their daughter or son there to help because they know that they are trustworthy Upon my motherrsquos death I knew that I wanted to continue to help elder seniors as well as the older children of senior parents That is when my husband Doug and I discovered Seniors Helping Seniors an exceptional and unique program of compassion and care It matches senior caregivers with seniors who are looking for a little help to stay independent in their own home for as long a possible a way to give and to receive This innovative program creates the support you need from people with life experiences who will understand your parent the most

This has been a great business for my husband and I because we both enjoy helping others But we have realized that there are so many adult children caregivers today who are trying to juggle their families their job and their aging parent(s) throughout their daily lives It has become a 247 struggle for them not allowing them to enjoy being their parentsrsquo kids anymore just their caregivers

What we want to accomplishhellipSeniors Helping Seniors provides in-home non-medical caregiving services to seniors in our community In addition Seniors Helping Seniors wants to start an SHS Educational Program to provide information to our local employers about their employees who are responsible for the caregiving of an elder senior In the 1980rsquos American businesses adapted their human resource policies to accommodate the needs of workers with young children Now many of those same workers face a new responsibility providing care for an older parent relative or friend Just as childcare did the growing need for eldercare presents companies with a new reality ndash workers who must juggle multiple demands on their time and energy Yet this reality presents genuine opportunities for those firms that recognize itrdquo We hope that by implementing the SHS Educational Program we can develop various elder caregiving resources for the benefit of the employee employer and company

What We Will Plan Forhellip Basic Packet ndash information about local agencies and support groups for employees as an option to help deal with caregiver stress reduce absenteeism and increase productivity in the workplace Employee How to Guides ndash help employer in developing a manual as simple or complex as they want to help their employees with caregiving and family caregiving ldquoburnoutrdquo issues Benefit(s) Packet ndash provide ownersmanagers with ideas about eldercare policies that they can implement into their

overall existing benefits and policies packages such as Flex-time shortened work weeks modified schedules Telecommuting Long-term care insurance plans to cover spouse and parentsparents in law

Speakers Forum ndash provide employers with ongoing presentations to educate their workforce on how to make good choices regarding caregiving amp eldercare Host ldquoCaregiver Fairsrdquo Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Natalie Ahlstrom - Seniors Helping Seniors - Las Vegas

Moms In Business Grant Competition Semi-FinalistsMoms In Business Grant Competition Semi-Finalists

Moms In Business Magazine bull June 2011 bull PAGE 29

About My Venture

BlueEyes amp BareFeet Designs is a clothing and design company featuring a collection for children created from

vintage vintage-inspired modern and recycled fabrics

Each piece is handmade and ultimately inspired by my children - two daughters Abigail and Elise and my son Isaac You will see them in many of the pictures as they are my regular lsquomodelsrsquo and everyday users of the designs Right now we are a one-man showhopefully about to change all that Our Unique Proposition - What makes BlueEyes amp BareFeet Designs unique is our focus on use of fabrics that are either recycled upcycled or sustainable 70-80 of our designs follow this concept Upcycling according to an article in the April 2011 issue of Entrepreneur magazine is ldquoushering in an entirely new wave of entrepreneurial innovationrdquo Upcycling by nature also leaves room for higher profit margins giving me the opportunity to outsource areas I need support in through partnerships with other local companies earlier in the business cycle rather than later boosting our chances for solid and consistent business growth Clients love the fact that I can take clothes they no longer want heirloom pieces or lsquoleftover good intentionsrsquo of fabrics they never used and bring them back to life as a boutique style outfit for their little one(s) A quick example is in the use of a t-shirt One t-shirt will either be turned into a jersey scarf a t-shirt tutu or play a role in the construction of a jersey dress or a combination thereof There is very little fabric left as waste when I am finished allowing the fabrics to reach their full potential and be used again in a different purpose saving energy time and money versus the use of new fabrics I currently find my fabrics through donations thrift stores and vintage stores We have set styles of designs but each piece usually ends up slightly or largely different bringing in the added value of one-of-a-kind looks Our Growth - Last year I launched this clothing collection for children as a project and an outlet for my creative mind The collection has quickly surpassed my expectations and has grown to a spot where I felt compelled this year to take a leap of faith resign from my position as a financial advisor and go fulltime on February 1 I am a faith-driven person and to make a long story short truly believe this business is not mine I am merely the first employee entrusted to bring it to its full potential The doors and opportunities opened by God have been truly mind-blowing The collection has steadily grown through word of mouth and personal marketing and is now at a point where growing demand justifies hiring help in the areas of production and administration This will allow my focus to be on design and expanding the product line through strategic partnerships with other local designers or further in-house production Your support in this funding will help to lsquobridge the gaprsquo in costs for hiring and branding

Three pivotal elements to the growth have been middotParticipation as a featured designer in the Childrenrsquos Fashion Show during Midwest Fashion Week in March middotPublicity through articles in local newspapers and publications middotWildfire word of mouth marketing from the best clients ever

I really work hard to build a community around my designs and have tremendous support in doing so locally and am ready to take this to the next level BlueEyes amp BareFeet products have already made their way into local boutiques through our partnership withAesthetic Design Style House providing the framework necessary to do what I do best design and innovate I am a born entrepreneur with the drive and business acumen to make this a sustainable company and am so excited to work with

Peerbackers and National Association of Moms in Business to take the next step in my business growth

Your Dollars - Your backing of this venture does not mean that money goes into my bank account to sit It will be distributed into a whole community of support for this venture From branding to website upgrading production to promotion your dollars will filter through the hands of MANY local businesses and designers Your funding will be a pivotal and defining moment for BlueEyes amp BareFeet Designs and every dollar is truly appreciated Thank YOU in advance for your support Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Stephanie Williams - BlueEyes amp BareFeet Clothing Designs

PAGE 30 bull June 2011 bull Moms In Business Magazine

About Our Venture

WE NEED YOUR HELP The Abstinence Education Council operating under the trade name AEC-I Decide (httpwwwAEC-

IDecideorg) works with young people in rural central NY to help them to make good choices for a happy healthy future

Our young people today face challenges that we could never have imagined Instead of getting good role models they are bombarded from all sides with messages that are confusing unhealthy counter-productive and too often inappropriate This often has the effect of encouraging high-risk behaviors

OUR PROGRAM All high-risk behaviors essentially come out of the same basic problems Starting with a lack of self-esteem (self-respect) and encompassing other issues from poor role models to problems with ADDADHD studies like those from State University New York Cortlandrsquos Center for the 4th and 5th Rs (httpcorlandeducharacteraboutushtm) have found that character education reduces the likelihood of children getting into high risk behaviors and increases the likelihood of success in life Since the late 1990rsquos abstinence programs have started focusing on addressing the reasons for all high risk behaviors and developing character as well as promoting developmental assets (httpsearch-instituteorgcontentwhat-are-developmental-assets) and protective factors This has influenced our decision to expand the focus of our programs to address the root causes of deadly behaviors

OUR NEEDThe problem we have been having with our programs is that we have had to tailor them to the specific needs of the organization which is making a request which means pretty much developing something new for each group We need to be more proactive so instead of waiting for people to call us and have them tell us what they want us to do we plan on booking the local libraries (which are free or very cheap) and just offering this program ourselves It will be for girls only ages 8 to 12 and 13 to 17 What we are doing now is putting together an 8 to 10 week program which we are calling ldquoHealthy Beautyrdquo It will start with Doversquos Self Esteem program which you can review at httpwwwdoveusdl=CFRBaspxlcp-dfrbarticlesvideos) The rest of the program will cover physical mental emotional and spiritual beauty with an emphasis on modesty and self-control as well as real tips on healthy beauty (inside and out) The program will loosely follow Sean Coveyrsquos book ldquoThe 7 Habits of Highly Effective Teensrdquo

OUR PROBLEMThere are so many kids that we would like to reach but this is a ministry and we donrsquot charge for our programs We are funded by donations which were down this last year We have a very small staff and very limited funds

OUR SOLUTION WITH YOUR HELP We are tapping into volunteers from Christianvolunteeringorg and are looking forward to the boost we expect from their help We are going to concentrate on girls ages 8 to 18 to simplify things for us And we are trying this innovative new way to raise funds and expand our base raise our visibility raise awareness of the problems our children face and offer helpful solutions

We can do it with your help Be our ldquoAngelrdquo and ask your friends to check us out at httpwwwMomsInBusinessGrantcomThank you

COMPETITIONSEMI

FINALIST Abstinence Education Council Non-profit Organization

Moms In Business Grant Competition Semi-Finalists

Moms In Business Magazine bull June 2011 bull PAGE 31

About My Venture

What is this venture all about

There are four key questions to ask or steps to any new idea Read on as I ask and answer the top questions

1 Do you Love It or Like It A Lot It must be something you like ideally something you love There has to be a passion or strong desire to learn and know more about something before venturing out Answer I love the game of golf and believe any woman can learn life lessons from golf that she can carry to her friendships her family and her business

2 Does anyone else like it Are there other people that like some part of the activity involved If you were starting an ice cream shop there would have to be someone somewhere that liked ice cream in order to be in business Answer I am one of those that would hop in the ice cream line There are many women that feel overwhelmed by all things golf and that is the first hurdle we will climb with them together

3 Have you made a decision Any idea remains between the ears if a decision is not made to take it to the next level and beyond Answer The merge of golf business and friends in a casual setting that introduces women to the world of golf is a decision that needs no thinking

4 Will you promote promote promote This is essentially the get busy step Answer This is the make it all happen phase and why I am here I have been through three of phases and am beyond ready to promote this as the concept for teaching life lessons around

I want to use the game of golf to teach women life lessons in a blend of areas to include self-esteem parenting and business A game that uses precision skill and patience is THE place to negotiate and even close business deals As with any venture or undertaking its important to plan a maneuver take a step forward and just swing Golf is a venue to be celebrated by other women and learning to play through our golf partner match up website peer-to-peer lessons and the largest part of the endeavor a one-day golf clinic with a second day for open play and mini tournament The funding from peer-backers would be used to design create and maintain a website purchase starter sets of clubs and other golf equipment and to promote the clinic

Why help fund this project I have a long standing background in event planning and have coordinated planned and run numerous golf tournaments hole-in-one fund raising events and social events with golf as a primary focus I also co-own multiple other businesses so I have started managed and successfully run multiple businesses I have the ability to kick start any concept and one that includes good times great learning and golf--thatrsquos an adventure I will undertake and grow

Why is This So Special This project is unique because it combines the elements of friendship mentoring business coaching and empowerment in one place and has so many ways to branch out in the future The endeavor is a personal passion but does so much for the community expanding the views of others and broadening the mind on how to include golf lessons in everyday life

Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Tarrah Jennings - On Par Empowerment Day for Women

PAGE 32 bull June 2011 bull Moms In Business Magazine

About My Venture

I Marketed my Business Basically for Free and I Teach You How to Do the Same

While on bed rest with my second child in 2008 I became severely depressed and worried about everything I dealt with my depression in a very careless wayI drove my family into severe debt I spent money on every and anything to keep myself lsquohappyrsquo and those around me happy too

One month of bed rest and my pregnancy I was slapped in the face with the reality that I had put my family in a horrible financial position and I wasnrsquot sure how to fix the situation With a two year old already at home and a new baby arriving any day the last thing I wanted to consider was going back to work So I explored my options and made the decision to build a business from home The little money I had was used to take care of the legal pieces such as getting my business license I was stumped on how to get the word out about my business with no money Enter Twitter Facebook and LinkedIn

I was already on some social networks socially but decided to take a chance and see if I could spread more info about my new venture using the Internet I was quickly able to spread the word among friends and family and potential clients I landed my first client four days after joining Twitter I learned about other ways to strategically place myself in front of people that could were either potentially clients or like-minded individuals that I could possibly collaborate and network with Today The Savvy Womenrsquos Business Solution still puts very little money out for marketing and Irsquom working hard to help fix the financial burden I put my family under

Would You Like to Learn How to Market Your Business on the Internet Also I would love to teach other moms and women in the Baltimore area how to market their businesses using social media and I want to do this for as little money as possible

By reaching my goal of $3000 I will hold four hands-on trainings in the Baltimore-Washington DC in the next 12 months Additionally I will be able to use this money to market locally in print media that I normally would not be able to afford on my own I can help other women like myself establish a professional presence for themselves a social media

strategy for their business and fun innovative ways to get your clients customers and community involved with your business

I thank you for your support and feel free to connect with me with any questions you may have Feel free to share my venture using the easy social media share buttons

Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Rebecca Buscemi - The Savvy Womenrsquos Business Solution

Moms In Business Grant Competition Semi-Finalists

Moms In Business Magazine bull June 2011 bull PAGE 33

About My Venture

The purpose of BuyByMomcom is to promote moms in business and get them out on the web BuyByMomcom is owned by Julianne Alvarez-Wish a WAHM to 4

My passion is for the moms who want to stay at home with their children while bringing in an income by selling the items they create or the products they believe in A friend of mine started an online boutique and tried so hard to market it and get word out about the products that she offered However in over 2 years she only ever made 2 sales from the boutique She was heartbroken All the time money and effort she was putting into the website was bringing her nothing in return She was frustrated to say the least and decided to close up shop

BuyByMomcom was born because I wanted to keep that from happening to other moms I wanted to see mothers succeed in their businesses and be able to stay at home with their children I wanted to spread the word about the amazing talents moms possess and I wanted to see them succeed beyond their wildest dreams in your business I truly believe that by working together we can make each mom a success

Some of the Features of BuyByMomcom

bullFree Listings for any mom in business on our Mom Shops amp Blogs page bullRandom Spotlight links every few days for more exposure to your business bullFeatured Mom opportunities where your business is in the spotlight for an entire week bullReviews and giveaways of some of the best mom-made products you will find bullReasonable advertising rates so that your 125x125 button is on every page of the website and blog

We want you to succeed Stop by BuyByMomcom today and add your free listing and check out all the other wonderful WAHMs and the products we have to offer

Visit httpwwwMomsInBusinessGrantcom - we welcome your support

COMPETITIONSEMI

FINALIST Julianne Wish - Buy By Mom

PAGE 34 bull June 2011 bull Moms In Business Magazine

Moms In Business Magazine bull June 2011 bull PAGE 35

FounderGina Robison-Billups

EditorDesignLayout

Eugenia Martini-JarrettEugeniaMIBNorg

Advertising Gina Robison-Billups

GinaMIBNorg

Published by NAFMIB the National Association for Moms In Business The Leading National Association Representing Executive Entrepreneur and CEO Moms

MIBNorg NAFMIBorg

Copyright 2011 copy International Association For Moms In Business See wwwMIBNorg for full copyright page

All Rights Reserved

ldquoTwenty years from now you will be more disappointed by the things that you didnrsquot do than by the ones you did do So throw off the bowlines Sail away from the safe harbor Catch the trade winds in your sails Explore Dream Discoverrdquo ~Mark Twain

ldquoWhatever the mind of man can conceive and believe it can achieve Thoughts are things And powerful things at that when mixed with definiteness of purpose and burning desire can be translated into richesrdquo ~ Napoleon Hill

ldquoPeople are definitely a companyrsquos greatest asset It doesnrsquot make any difference whether the product is cars or cosmetics A company is only as good as the people it keepsrdquo ~ Mary Kay Ash

ldquoSuccess or failure in business is caused more by the mental attitude even than by mental capacitiesrdquo~ Walter Scott

ldquoWhat I know for sure is that behind every catastrophe there are great lessons to be learned Among the many that we as a country need to get is that as long as we play the ldquous and themrdquo game we donrsquot evolve as people as a nation as a planetrdquo ~ Oprah Winfrey

ldquoLife is not about how fast you run or how high you climb but how well you bouncerdquo ~ Unknown

sign in a gift shop windowUnattended Children will be given an Espresso and a Free Puppy

Wisdoms for Thought

Page 4: Moms In Business Magazine June 2011

PAGE 4 bull June 2011 bull Moms In Business Magazine

T

Gina Robison-Billups NAFMIB Founder CEO

NOTES From The Founder

Wondering if YOUare

Still a MOM

he end of school is near Graduation day is upon us Kids are (supposed) to be moving out and this reminds me of something I hear a lot from moms of olderadult children Believe it or

not I hear ldquoDo I qualify for membership to National Association For Moms In Business Irsquom not really a mom anymore My children are grownrdquo

Hello ldquoNot really a mom anymorerdquo

Maybe for some that is wishful thinking after two or more decades of inflated expenses inflated drama sleepless nights and no love-life to speak of Okay so maybe therersquos even a little bit of resentment for all you gave into the relationship with your children and didnrsquot receive the equivalent in-kind but to say you are no longer a mom is ridiculous (saying that you no longer want to be a mom is a different matter entirely and that feeling usually passes)

You share the same hurdles the moms of young ones do equal pay bias in business contracting health and wellness that elusive thing called ldquobalancerdquo business taxes personal taxes education issues marketing management and of course parenting

Irsquom fourty-three years old and I would guess if my mom was asked shersquod say she doesnrsquot necessarily ldquoparentrdquo me she ldquoadvisesrdquo me If you ask me on the other hand Irsquod say she does still ldquoparentrdquo me and Irsquom blessed for it A motherrsquos job is to guide cheerlead advise and keep us safe whenever possible With older children it takes on a different form but itrsquos still parenting As a woman and mother who did not have all of the advantages the younger generation now has you need to know that you are still valued ndash as a mom Younger mothers would not be where they are at today if it hadnrsquot been for you It was the steps you made forward that made and keep making it possible for other women to succeed at even greater heights

So are you still qualified as a ldquomom in businessrdquo even if your children are grown You bet You are the grandest kind of mother of them all You made it through and because of you we know we can too

Happiness and Success to All

Gina Robison-BillupsFounderCEO

Moms In Business Magazine bull June 2011 bull PAGE 5

Moms MinutesImportant Tips and Briefs

Moms Vote MattersInstant Impact Legislative Update

EventsFeatured events conferences and more

NOW

from the FounderCEO Gina Robison-Billups

FEATURES

4

INSIDE May

NOTES

68

10

1214

On TheCover

Prosperity ParentingInvest In Her Success - Invest in the Future

Cover Story ATampTrsquos Green GuruInterview with Beth Shiroshi

Smart Women Make a Great First ImpressionDo you make the Best First Impression

The Heros and SherosSupporting Moms In Business Grant Competitors Part 2

MIB Grant Semi-Finalists10 Semi-Finalists Pitch thier Venture

2011

About Our Contributors

Now Accepting Article Submissions

for the National Association of

Moms In Business Magazine For guidelines and submission information visit the NAFMIB

Writerrsquos Guidelines

Joy ChudacoffJoy Chudacoff ICF PCC is the founder of Smart Women Smart Solutionsreg a Professional Certified Coach to 1000rsquos of women Motivational Speaker and Entrepreneur She publishes a weekly buzz generating ezine Reflections On Life and Business for Women Entrepreneurs If yoursquore ready take your life and your business to the next level get your FREE Tips FREE Report and FREE MP3 now at Profits With Passion Visit wwwSmartomensolutionscom

Therersquos More Wisdoms for Thought34

Randy GageRandy helps audiences recognize and reject roadblocks to wealth and prosperity with warmth wit and wisdom drawing from his rags-to-riches story A former high school dropout Randy rose from a minimum wage job and spending time in jail as a teen to become a self-made multi-millionaire who has inspired millions of people around the world He is the author of eight books on success including Prosperity Mind and Accept Your Abundance that have been translated into more than 25 languages and sold millions of copies worldwide Learn more about Randy at his public website httpwwwRandyGagecom and on Prosperity TV httpwwwyoutubecomrandygage

18

21

24

AngelaEdgeworth

Beth Shiroishi

14

MEMBERS

PAGE 6 bull June 2011 bull Moms In Business Magazine

Moms MinutesNOWQuote of the Month

ldquoldquoIt takes a great deal of courage to stand up to your enemies but even more to stand up to your friendsrdquo

- J K Rowling

This new app connects users to short-term charity assignments

Tasks require a maximum time commitment of 5 minutes and can range from answering survey questions to snapping photos of a local park An engaging alternative to text-to-give entreaties the app allows users to contribute proactively in their downtimemdashappealing to Momrsquos multitasking mindset So far itrsquos only available in the UK but expect a US spin-off to pop up soon

600 Schools Flash Mob Dance with the First Lady

Do Some Good

App Curbs Parking RagePublic service initiative SFpark seeks to reduce fuel consumption in San Francisco while also saving drivers from aimless cruising in pursuit of parking spots Sensors installed in parking spaces and city-owned garages track parking availability in real time

The data is then uploaded wirelessly to a public feed Using the SFpark website or iPhone app drivers can track not only open spaces but also how much theyrsquoll cost since the system also varies meter prices based on demand In some cases rates drop to as little as 25 cents per hour in lots where demand is low and will inflate to as much as $400 per hour on the most congested city blocks

You may have heard that the National Association of Broadcasters organized over 600 schools nationwide to perform a dance popularized by Beyonce in her video for ldquoMove Your Bodyrdquo which encourages kids to get up and get moving

All the performances took place at 142 pm today First Lady Michelle Obama stopped by Alice Deal Middle School in Washington DC to check out their event and had some fun herself httpwwwwhitehousegovblog20110503first-lady-michelle-obama-drops-dc-school-watch-students-do-let-s-move-flash-workout

The Family that Moves Together

Loses Weight Together

Together Counts is a nationwide program to inspire active and healthy living The idea is to get families and community members ndash starting with you ndash to take a simple pledge

Eat at least 1 meal and do at least 1 activity together every week

The ways to fulfill the pledge are endless They can be as creative as organizing a neighborhood potluck followed by a game of say football ndash or as simple as sharing a meal then going for a walk The important thing is that you do them together

If you take the pledge as a family involve your kids let them choose activities they enjoy and give them a say about whatrsquos on the menu This way theyrsquoll gain a sense of ownership and look forward to together time

The overall goal is to find a balance between the calories we consume and those we burn to strike this balance regularly and to have some fun This way getting more active and healthy becomes easy ndash easy as a dinner date followed by a walk with the people you care about most

Together Counts is about to launch across the country but it starts here with us Click here to get involved now

Moms In Business Magazine bull June 2011 bull PAGE 7

Moms Minutes

Look Ma No Carbon Feetprints

Efforts to be greener in fashion has now hit the shoe industry with some new and innovative brands breaking into the footwear business More and more companies are phasing out the slow-to-decompose synthetic materials traditionally used in the composition of sturdy soles

The three brands below are innovating by embracing biodegradable materials that afford improved durability with impressive comfort

OAT Two years ago the brothers behind this eco-minded Dutch company conceived went where no man had gone before biodegradable footwear It that leaves no footprint ndash carbon footprint They have designed sneakerrsquos uppers of bio-degradable canvas and a SEED-embedded cork sole Seriously when a pair of these sneaks wear out just plant or compost them and they will decompose completely sprouting fresh flowers as they do

INDUSTRY OF ALL NATIONS is an LA-based shoe and denim brand producing 100 biodegradable summertime slip-ons ldquoIndustryrdquo distinguishes itself with a woven rope sole made of jute one of the strongest natural fibers The rope soles are woven in a small agricultural village in Uruguay where ldquoIndustryrdquo employs the native people to execute a century-old production technique in an effort to preserve local custom and

protect villagers from having to seek work in urban centers

Serious runners donrsquot worry You are no longer left out of the green shoe revolution You now have many options for sneakers that are both supportive of your feet and environmentally friendly with BROOKS The traditional running shoe midsolemdashwhich provides stability and absorbs shockmdashhas been made with EVA a synthetic compound that can take more than 1000 years to decompose But most Brooks styles now feature their patented BioMoGo midsoles which biodegrade 50 times faster than their EVA counterparts Even though thatrsquos a little over 25 years BioMoGo technology could save nearly 30 million pounds of landfill waste

Few alternatives exist for those seeking to upgrade their classic cotton bedding Inspired by the feel breathability and quick-dry features of the performance fabrics worn by their players two former womenrsquos basketball coaches have created the worldrsquos first line of performance linens

Made from a blend that marries luxury bedding with high-tech athletic apparel SHEEX help control body temperature and manage moisture better than conventional cotton Soft and stretchy enough to always stay taut these sheets will keep users cool under the covers when things get hot and heavy

Do You Have KloutSince the inception of social media onersquos worth has been measured by sheer number of ldquofriendsrdquo or followers However online reputation and influence are emerging as the new signifiers of onersquos social standing Social media analytic tools are emerging that quantify the quality rather than quantity of online connectionsmdashand provide a score to anyone with a social media presence and eventually becoming a relevant way to evaluate the worth of an expert consumer or friendmdasheven becoming vital to onersquos career and personal life

Online reputation and influence will become increasingly significant for consumers brands and marketers alike The platform making your influence your sellable quality is Klout a social scoring system that assigns individuals and some companies a grade from one to 100 based on data points from Facebook Twitter and LinkedIn Instead of focusing on the typical social media popularity contest Klout scores are founded on the new social media currency of retweets likes and comments

For Hottiesin the Bedroom

Source Trendcentralcom

PAGE 8 bull June 2011 bull Moms In Business Magazine

NOW Moms Vote MattersMomsVoteMatterscom

Moms Vote Matters is a program for moms in business to learn influence communicate and engage in community and national policies that effect their families and their businesses

Moms Urge Toys ldquoRrdquo Us to Live Up to Its Promise to Pull Toxic Toys from Shelves National Mom Advocacy Group Sends Card and Petition to Company Headquarters Urging Removal of Products Containing or Packaged with PVC

In 2008 Toys ldquoRrdquo Us issued a news release indicating that it would reduce the use of a common but dangerous toxin called polyvinyl chloride (PVC) in products and packaging and offer more PVC-free products That has not yet happened MomsRisingorg an online and on-the-ground grassroots organization for moms and everyone who has a mom and cares about family economic security is urging the company to make good on that promise

The group has sent a card to Toys ldquoRrdquo Us headquarters along with a petition bearing the signatures of nearly 15000 moms dads and others concerned about childrenrsquos health urging the company to keep its promise ldquoto keep kids safe from toxic PVC chemicals in toys and packagingrdquo

PVC chemicals have been linked to rising chronic diseases in children including learning disabilities obesity and cancer According to a report from the Center for Health Environment amp Justice toys that have tested positive for PVC include Barbie ldquoToys Story 3rdquo Woody and Buzz Lightyear figures Disney Princess Royal Giggles doll Zhu Zhu Pets Hamster Hangout Nickelodeonrsquos Dora the Explorer and Diego figures Sesame Street Elmo Faucet Cover Club Penguin figurines Imaginext toddler action figures and many others from dolls and balls to baby bath time toys and products and even My Name Sippy Cups PVC was also found in toys whose brands are owned by Geoffrey LLC a subsidiary of Toys ldquoRrdquo Us including You and Me dolls Especially for Baby and Sizzlinrsquo Time items The tests were conducted by the Ecology Center in Ann Arbor Michigan

ldquoChemicals that can irreparably ruin a childrsquos life and health have no place in our stores or our homesrdquo said MomsRising Executive Director Kristin Rowe-Finkbeiner ldquoToys lsquoRrsquo Us made a promise to its customers We teach our children that when you make a promise you have to keep it And keeping this promise can make the difference in childrenrsquos lives We are only asking Toys lsquoR Us to live up to its wordrdquo

Senate Small Business Innovation and Technology Bill is Tabled -- the Senate voted to pull from consideration legislation to reauthorize the SBArsquos Small Business Innovation Research (SBIR) and the Small Business Technology Transfer (STTR) programs Through SBIR and STTR the nationrsquos small high-tech innovative businesses are able to play a significant part of the federal governmentrsquos research and development efforts

Moms In Business Magazine bull June 2011 bull PAGE 9

Funding for SBIR and STTR programs is set to expire on May 30 2011 and this bill S 493 would have continued funding through 2019 Sources say that Senate majority leader Harry Reid (D-NV) may bring up the bill later this year if agreement can be reached to limit amendments to the bill Despite this setback in the Senate the House will work on a bill that would continue funding the SBIR and STTR programs Later this week the House Small Business Committee will markup their version of reauthorization with the Creating Jobs Through Small Business Innovation Act of 2011 HR 1425 Read S 493 the SBIRSTTR Reauthorization Act of 2011 and HR 1425 the Creating Jobs Through Small Business Innovation Act of 2011

lsquoGang of 6 Working on a Compromise Budget Plan A bipartisan group of Senatorsrsquo referred to as the Gang of 6 has been working on a long-term solution to the budget deficit The Members of the Gang of 6 include Sen Warner (D-VA) Sen Dubrin (D-IL) Sen Conrad (D-ND) Sen Chambliss (R-GA) Sen Crapo (R-ID) and Sen Coburn (R-OK) Four of these Senators were members of the Presidentrsquos Commission on Fiscal Responsibility and Reform - the bipartisan Commission that proposed a six-part plan in December to tackle and stabilize the budget

The Gang of 6 has not yet released a proposal but is continuing work on one Confused about what you are hearing on the news about the budget debate in Congress Looking for facts without all of the political rhetoric Visit WIPPrsquos brand new Budget Information web page for the facts and answers To view WIPPrsquos new Budget web page click here

NAFMIB Support Simplification of Business Activity Tax - NAFMIB in partnership with WIPP along with more than 170 businesses trade associations and taxpayer groups signed a letter in support of the Business Activity Tax Simplification Act of 2011 (BATSA) HR 1439

This legislation creates a uniform standard for when businesses must pay a business activity tax This includes income tax gross receipts tax gross profits tax single business taxes franchise taxes capital stock taxes and business and occupation taxes Currently every state has a different set of criteria for when the Business Activity Tax (BAT) applies In many cases small businesses are subject to BAT in states where they have sales consultants that cover multiple states without a physical office This bill establishes a clearly defined physical test - Businesses must have an in-state physical presence for more than 14 days a year to be subject to BAT We believe that eliminating existing confusion will benefit small businesses

PAGE 10 bull June 2011 bull Moms In Business Magazine

NOW Events

Moms Making A Million Radio ShowLISTEN LIVEMoms Making a Million - A Fast-Paced Fun Weekly Radio Show On Saving Earning amp Investing Money 800 AM PACIFIC TIME - 1100 AM EASTERN TIME

Call-in Number (646) 378-1417 wwwMomsMakingaMillioncom

Every FRIDAY at 8AM

This fully online summit will help you master the skills you need to land rdquothe big contractrdquo with how-to sessions from actual sales experts book authors and corporate buyers A certificate of achievement will be presented to attendees who successfully complete the summit Meet and Connect with Purchasing Executives From TBA More Information Coming Soon

June 28 2011

B2BMoms Summit 2011

For members of the NAFMIB PowerMom NetworkTM Details of program can be found at PowerMomNetworkcom Official Date TBD (subject to change)

Invitation Only The Power Mom NetworkTM Summit is a private event open only to members of the Power Mom NetworkTM -- a private exclusive and trusted social and business network of mom entrepreneurs and corporate mom executives to receive support peer mentorship friendship strong relationships business growth connections and advocacy If you are interested in finding out more about the Power Mom NetworkTM and becoming a member please go to wwwPowerMomNetworkcom to view detailed terms and qualifications

July 26 2011

Power Mom NetworkTM Summit - Las Vegas

Moms In Business Grant 2012 - COACHINGMoms In Business Grant is the first-ever crowdfunding business grant in the nation We launched this innovative program in March 2011 and it was a brilliant success See more at wwwMomsinBusinessGrantcom

We are doing it again for 2012 and giving one lucky mom a chance to win $15000 in business growth tools and cash We are also giving all of our members a head start for 2012 by starting a coaching series in July 2011 for grant applicants to have all training to substantially increase their chances of success the Moms In Business Grant program Coaching is every FOUR (4) weeks on Friday (NOT every last or first friday etc)

July 29 2011 - 900am PT1200(noon) ET

Moms In Business Magazine bull June 2011 bull PAGE 11

EVENTS

Moms Making A Million Radio Show

Visit httpwwwMIBNorg to view updates and the entire NAFMIB Calendar of Events

June 2011Sun Mon Tue Wed Thu Fri Sat

1 2Leadership and Innovation The SBA Green Procurement Programs

3Moms Making a Million Radio Show

4

5 6 7 8 9 10Moms Making a Million Radio Show

11

12 13 14 15 16 17Moms Making a Million Radio Show

18

19 20 21 22 23 24Moms Making a Million Radio Show

25

26 27 28B2BMoms Summit 2011

29B2BMoms Summit 2011

30

July 2011Sun Mon Tue Wed Thu Fri Sat

1Moms Making a Million Radio Show

2

3 4 5 6 7 8Moms Making a Million Radio Show

9

10 11 12 13 14 15Moms Making a Million Radio Show

16

17 18 19 20 21 22Moms Making a Million Radio Show

23

24 25 26PowerMom Summit - Las Vegas

27 28 29Moms In Business Grant 2012 - COACHING

Moms Making a Million Radio Show

30

31

PAGE 12 bull June 2011 bull Moms In Business Magazine

Prosperity ParentingHow parents sabotage their kidsrsquo success

and how they can lsquochange the storyrsquo

By Randy Gage

parents stop to think about how their own views on getting ahead influence their childrenrsquos ability to succeed

Your core beliefs about everything related to prosperity ndash money relationships health and spirituality ndash are set by the time yoursquore 10 years old And no one influences those beliefs more than parents

Millions of parents do this by conveying a negative vision of prosperity and success If you tell yourself things like ldquoIf it wasnrsquot for bad luck Irsquod have no luck at allrdquo and ldquoIrsquom always a day late and a dollar shortrdquo you will consciously or subconsciously convey these messages to your kids

People have a hard time believing they are sabotaging their prosperity at age 30 40 or 50 because of a belief that was formed when they were six but I see it all the time And thatrsquos the book that gets written unless you become aware of the plotline and decide to change the story

It starts with understanding your beliefs Most people have very limiting beliefs when it comes to money and prosperity And generally how they view money will be consistent with how they view their prospects in health relationships and careers

The good news is beliefs can be changed And if you change your own beliefs about money and prosperity you will show your kids by your thoughts words and actions what it means to have prosperity consciousness

The truth is itrsquos really not that hard to change your beliefs ndash If you are aware of them and make that choice Here are some tips

u Identify negative beliefs you may be creating in your children mdash Do some critical thinking about what kind of beliefs you developed in childhood about money rich people and wealth Honestly ask yourself are you programming your children with thoughts such as money is bad rich people are evil or itrsquos spiritual to be poor I call these ldquomind virusesrdquo Defeating them starts with acknowledging you have them

u Help kids identify anti-prosperity media messages Did you ever stop to think about how blockbusters like Titanic and Avatar portray wealth and how

grew up poor I was jealous of rich people and didnrsquot like them So over the years I kept trying to get rich not realizing that my subconscious mind was telling me

ldquoBetter stop doing that or yoursquoll become one of the evil mean nasty rich peoplerdquo

The messages against wealth and prosperity are all around us in our culture media and religions But how many

Every parent wants the best for their kids Yet millions of adults unknowingly

sabotage their childrenrsquos chances for success

I

Moms In Business Magazine bull June 2011 bull PAGE 13

those stories can set kids up with attitudes that sabotage their future success Talk to your kids about the subliminal messages they receive on TV in movies and other media Help them to become self-motivated critical thinkers

u Create a positive vision of prosperity Examine how you react to families with more wealth than yours when speaking to your kids Do you discuss them with envy or jealousy or admiration and respect Talk to your kids about how their thoughts about wealth can shape their future

It is important to realize that creating true prosperity consciousness is about expanding your vision of what can be for you and your family Abundant people see opportunity They never think something is too good to be true They expect good things So think about these traits and the example you set for your kids

People with prosperity consciousness are dreamers They imagine a better way then work to make it so More importantly they donrsquot buy in to the negative and

erroneous beliefs around them When they are told something is too difficult or not possible they simply smile at the thought They are not easily swayed with the cowardly cautions of the crowd Instead of thinking what is ldquorealisticrdquo people with

prosperity consciousness dream about what they really want in life

Parents who share their dreams with their kids give them the gift of a larger worldview Studying vacation brochures reading luxury magazines and even driving through wealthy neighborhoods are some of the activities families can do together to expand their view of what is possible and develop a larger prosperity consciousness

Why is this so important When your prosperity consciousness expands your subconscious mind works to make these dreams come true It creates confidence drive and ambition Your beliefs change and you begin to attract more prosperity in all areas of your life It all starts with mindset

Developing a prosperous mindset is a continuous process Whether you and your children are on the path to poverty or prosperity is determined by the thoughts you give precedence to every moment of every day

Remember your thoughts come from the type of vision you have Everyone has a vision Millions have a negative one many more have a neutral one Itrsquos vital to help your children develop a positive one for a lifetime of prosperity consciousness

PAGE 14 bull June 2011 bull Moms In Business Magazine

Beth Adcock Shiroishi

lsquos Green Guru ATampT

Moms In Business Magazine bull June 2011 bull PAGE 15

Beth Shiroishi Chatswith Moms In Business Magazine

Continued on page 16

By Gina Robison-Billups

GRB Beth thank you so much for taking this time to share important parts of your life with our readers First of all how many years have you been in this business

BAS 13 Years

GRB How many children do you have

BAS I - we have two of the most awesome girls ndash 4 and 7 I know Irsquom biased but they are truly the best kiddos ever

GRB What does your company do

BAS Our mission is to connect people with their world everywhere they live and work As part of that I have the good fortune to work in our Citizenship and Sustainability group where we focus on issues that are at the intersection of the needs of our company and the needs of society So on any given day I might be thinking about the roll-out of our annual sustainability report the energy efficiency of a cell phone charger participating in a job shadow event with high school students aimed at showing them the value of graduating from high school activating our employees around sustainability or sharing some new technology research from ATampT Labs about ways to prevent the elderly from falling

GRB Whatrsquos on the horizon for you and your business

BAS Wersquore always looking for new and exciting ways to keep consumers connected whether through a revolutionary smartphone or through a pill bottle that reminds you to take your medicine As we help people find new ways of connecting wersquore also looking for new ways to help educate consumers We have been at the forefront of consumer education and continue to look for innovative ways to get the right information into the hands of consumers ndash whether that be through online safety programs for kids with privacy and security initiatives to protect their personal information or by helping them understand their rate plans and available options Along the same education angle Irsquom really excited about tools we have coming online to help our business customers understand the environmental benefits of our travel substitution products

GRB Whatrsquos your greatest achievement

BAS I view life as a continuous lesson so Irsquom not sure Irsquoll ever

Atamptrsquos Assistant Vice President Corporate Citizenship amp Sustainability Beth Adcock Shiroishi shares her life and successes as a business executive and mom with Moms In

Business magazine readers

be able to say I had one greatest achievement I also believe that the greatest achievements are sometimes the seemingly insignificant ones that donrsquot grab headlines I remember one day last year when I had a breakthrough in what had been a really difficult relationship with a particular colleague It was amazing how liberating it was to turn that corner and how at the end of the year I considered that to be my one of my biggest accomplishments Or sometimes it is the unexpected things a few months ago while getting ready for work I heard the familiar gallop of my four-year-old (imagine a lightweight horse) coming towards me I suddenly felt so incredibly happy that this little personrsquos life was such that she chooses to skip as her primary mode of getting from place A to B Now wersquove not hit the teenage years yet so Irsquom savoring this while it lasts

At work my greatest achievement is a culmination of all the work wersquove done over the past three years around sustainability I had the privilege of coming into a brand new position and organization and helping to build a sustainability group from the ground up with a great team of coworkers and under the amazing leadership of our Chief Sustainability Officer Charlene Lake Itrsquos awesome to stand back and survey the work so far ndash its impact on the engagement of our employees the financial return to the company and the external recognition that helps validate decisions wersquore making every day While we donrsquot do the work for purposes of recognition itrsquos rewarding to be recognized through things like the Dow Jones Sustainability Index the Carbon Disclosure Leadership Index and the Corporate Responsibility Officerrsquos Top 100 companies We still have a long way to go on our sustainability journey but little successes along the way make the ride more enjoyable

GRB What advice do you have for other moms in business

BAS In no particular order my random stream of consciousness would be to

1 Support each other ndash emotionally Often I think we moms can be our own toughest critics Recognize that while everyone has their own style of mothering and their own strengths and opportunities we all share a common bond in loving our children and in trying to do the best we know how to do

PAGE 16 bull June 2011 bull Moms In Business Magazine

2 Support each other ndash financially Try to shop online and at places that are mom-owned or that are good employers to moms Whether it be eBay Etsycom the deli down the street or the company that has great family-friendly policies reward good behavior with your purchasing power ndash whatever size it may be

3 Support yourself Build a framework around what you need to keep your energy level high and your mental state healthy and try to live within that framework This varies by person and there isnrsquot a one-size-fits-all solution so spend some time thinking through what it means for you Then build an action plan to hold yourself to it For example it took me a while to figure out that something crucial for me is having a chunk of time every weekend just milling around my house as a family with no set agenda But now that I recognize that I try hard to make sure that is a part of most every weekend It is easy to get into ldquogo go gordquo mode and to feel guilty if your kid isnrsquot in every class sport or event For some people that is how they get energy and that works wonderfully But I (and my kids) need downtime and Irsquom always amazed at the fun and creative things that happen when we just let the day unfold around us Last weekend my older daughter inspired by Pippi Longstocking herself decided to build a path where she and her sister could maneuver through the house without touching the floor Chairs stuffed animals clothes and boxes were everywhere The ensuing chaos brought the laughter craziness and fun that we all needed And Irsquom betting those memories will stick with us far longer than some planned event would have

GRB Who has been your greatest inspiration

BAS I believe there is something to be learned from everyone we meet and many people and experiences have shaped the person I am today But hands down my greatest inspiration is

my kids Through the joy worry laughter tears and everything in-between they motivate me to be the best person I can be and to really examine what message it is I am sending And as a self-confessed ldquosemirdquo control freak they teach me daily that control is highly overrated and there is a higher power in play here It is amazing to watch them grow into their own unique identities while also providing a really honest ldquomirrorrdquo back to me as the parent But the optimism and hope that they embody truly inspire me and drive me in my work around sustainability at ATampT It may sound clicheacute but I truly want this world to be a better place for them and for the kids that they will hopefully one day be blessed with and be inspired by

GRB How do you manage it all

BAS Well the big caveat is that I donrsquot manage it all My husband is a total partner and does a ton And even on the stuff that is mine to do it doesnrsquot always get done flawlessly

Having said that here are my coping mechanisms1) Make a list You can tell my stress level by how many

lists I have with me at any given moment in time

2) Dispel the myth of ldquobalancerdquo which conjures up the image of that scale showing all your credits and debits down to the well-calculated ounce Instead go for ldquojugglerdquo which conjures up images of fun and chaos and where there is more room for error And remember that a dropped ball can even sometimes be a source of laughter

3) Think in long increments of time If your goal is to have every day be a perfect blend of work vs life you are going to be feeling disappointed in yourself frequently So look at the landscape over a longer period of time and with a peaks-and-valleys mentality yoursquoll get closer to success and reality

4) Manage guilt ndash donrsquot let it manage you I think guilt can serve a good purpose but the key is what you do with it Am I feeling guilty because I really have been working too much and need to spend more time with my kids Then figure out a solution Am I feeling guilty when Irsquom with my kid because I had to work late nights this week Let it go and shoo away the guilt by being fully present in the moment with your child

5) Let some of it go I often laugh that I do have it all ndash all the stress worry to-do lists a mile long etc But in all seriousness you have to decide what is important My house is rarely straight (because Pippi lives there remember) my yard is not perfectly manicured and Irsquom always behind on catching up with friends and family One of the best pieces of advice I ever got was to ldquojust reframe itrdquo I can choose to walk into the house at the end of the day and feel my chest tightening at the mess Or I can choose to walk into the house and think ldquoWow ndash isnrsquot it great that my kids have had so much fun playing in the living room todayrdquo It really is a choice ndash if you start reframing it with what you say to yourself you really do start to change what you feel and think

Moms In Business Magazine bull June 2011 bull PAGE 17

(with the caveat that every day is different)

545 ndash Stumble out of bed645 ndash Leave for work with a hug and a kiss to the kids getting out of bed700 ndash Stop by the drug store for some needed items730 ndashJoin TelePresence meeting with coworkers in London900 - Conduct weekly staff meeting1030 ndash Hold a one-on-one meeting with one of my employees1100 ndash Take a quick trip to my oldest daughterrsquos school to surprise her for lunch (a pretty rare treat)1215 ndash Return to work for meetings meetings meetings400 ndash Join a conference call with an industry group

Check out the impact of her work worldwide

Our commitment to operate a more efficient fleet led to a 43 reduction of fleet GHG emissions compared to 2009 Much of this progress has been a result of fuel efficiency gained from our adoption of 3487 alternative-fuel vehicles and operational efficiency This is part of ATampTrsquos commitment to deploy approximately 15000 alternative-fuel vehicles through 2018

We have commissioned three solar systems In 2010 a third solar system was installed at one of our data centers in San Diego The 262kW system will produce 444000 kWh of electricity per year We launched our solar initiatives in 2009 by contracting two systems mdash one at our San Ramon campus which generates 16 million kWh annually and one at Secaucus NJ which generates 1 million kWh per year

We also continue our involvement with Austin Energyrsquos GreenChoice renewable energy program through which we purchase wind power for 10 percent of our electricity consumption in all ATampT facilities in Austin Texas This effort will help us avoid 72 million kWh of fossil-generated electricity each year

Beyond traditional office recycling which we maintain in more than 130 employee sites we manage a program to reclaim network resources such as copper telecommunications wire and central office equipment The ATampT Supply Chain Investment

530 ndash Head home545 ndash Enjoy a huge hug around my knees from my 4-year-old accompanied by ldquoI TOO much love yourdquo (a pretty good boost for my morale) 600 ndash Have dinner with the family (thanks dear husband for cooking)630 ndash Help the kids finish homework followed by baths dessert random meltdown by someone in the house (sometimes me)730 ndash Read with the kids and put them to bed815 ndash Do a quick check of personal email and news830 ndash Log in remotely and work1030 ndash Go to bed

Lather rinse repeat

Bethrsquos Work is Really Doing Great Things for Our Environment

Recovery group works company-wide to reuse sell and recycle materials The group sent less than five percent of the materials it received to the landfill The Investment Recovery group oversees six strategically located warehouses that handle recycling for a majority of the 50 states In 2010 we kept more than 569 million pounds of aluminum plastic lead steal copper and copper cable from landfills

In 2010 we collected more than 96000 computers monitors and servers for donation reuse and recycling

We have a relationship with Xerox Corp to help us complete a Print 360 review of the printing devices in our office buildings As part of this effort to consolidate and replace this equipment we removed more than 19000 devices from nearly 3000 ATampT locations Xerox estimates this effort reduced our annual printer-associated energy use by 38 percent and our affiliated GHG emissions by 32 percent per year

This is just the beginning More can be found about at httpwwwattcomgencorporate-citizenshippid=8506 httpnetworkingexchangeblogattcomauthorbeth-shiroishi

A Day in the Life of Beth Shiroishi

PAGE 18 bull June 2011 bull Moms In Business Magazine

By Joy Chudacoff

When we entered the front door an energetic young woman who wanted to know how she could help us immediately greeted us She escorted us to someone who could help our children open their accounts We were invited to try a beverage from their vast menu (water coffee tea soda juice and hot chocolate) and of course the children were immediately given lollipops to welcome them as new customers (By the way the complimentary drinks were not just for new customers I could overhear the conversation at the teller window and they were offering this to everyone who entered the bank)

The representative that helped our children open their accounts was knowledgeable He answered our questions and he treated our children with respect He spent a lot of time with us and we never felt rushed or confused about what was going to happen next

We walked away from the experience feeling like we made a great decision to open the accounts at this bank and it was a great ldquofirstrdquo experience in banking for our children as well

No matter what type of business yoursquore in first impressions count ndash a lot People want and expect a very personal high-touch experience If you are a woman entrepreneur and you

want to create raving fans for your business I invite you to take an inventory of the process you use to create an unforgettable first impression

Here are a few tips on setting yourself up for success for a great first impression

1 You had me at Hello Whatrsquos the point of first contact with you and your company If itrsquos email make sure you have a system in place for you or someone on your team to receive email inquiries quickly If itrsquos by phone does your

Make a Great First ImpressionA few days ago our family made a trip to the local bank here in our community so that our children could open their first savings account The piggy banks were overflowing with money due to various visits from the tooth fairy as well as rewards for all of their good deeds around the house What happened when we entered the bank made a big impression on me and got me thinking about how Smart Women entrepreneurs always make a good first impression

Smart Women

Moms In Business Magazine bull June 2011 bull PAGE 19

message state clearly what you want the caller to do Do you have a system set up so that you return calls within 24 hours Here at Smart Women Smart Solutionsreg response time is a valuable part of laying a good foundation with our clients Our goal is to provide ldquored carpetrdquo treatment to everyone we come in contact with Review your systems for how someone makes that initial contact with you Make sure your system works fast and efficiently

2 Itrsquos contagious ndash Having a friendly positive attitude from the initial point of contact is important People want to associate or be with people who are friendly and helpful It makes them feel supported and cared for Several years ago I walked into my office one day to find my assistant at the time talking rudely to someone on the phone I was horrified Needless to say that particular person did not work out well however it was a valuable lesson for me I want to attract support team members who hold quality client interaction to the same standard as I do

3 Plan Your Process ndash Create a process for your ideal client so that the first impression with you is seamless and successful Decide now how you want the process to work and enlist your team to help you roll it out If you are

a solo entrepreneur and donrsquot have any team members working with you yet I invite you to sit down and think about what you want your first impression to look like with your ideal client This is time well spent and can mean the difference between incredible business growth or ho-hum results (It was when I took this part of my business seriously that I began to see huge jumps not only in my income but also in the quality of the clients I serve)

Spend some time reflecting on your first impression process I invite you to set the intention to create ldquoroyal red carpetrdquo treatment from that first point of contact so that you too can enjoy big leaps in your income along with quality clients who rave about you everywhere they go

Anything is possible Everything is waiting for you

copy 2011 Joy Chudacoff

PAGE 20 bull June 2011 bull Moms In Business Magazine

RTS Publishing ndash Richelle Shaw CEO

Richelle is the leading expert and authority in building successful million dollar businesses Richellersquos experience comes from building her first business to $36 million losing it all after the 911 World Trade Center Tragedies then

successfully rebuilding her million dollar company in approximately 5 months As the only female African American public utility owner in the nation Richelle has won local and national awards including Top Woman Entrepreneur from AKA Las Vegas Chapter Marketer of the Year from Glazer-Kennedy Insiderrsquos Circle of 20000 members and Unstoppable Woman for the Womenrsquos Leadership Counsel She was also nominated for the GreenLeaf Award Top 50 Collection Professionals and the Top 40 Under 40 when she was 27

After writing the book How to Build A Million Dollar Business in Las Vegas- Without the Casinos Richelle set on a journey to help other women of color build their own million dollar businesses Since 2007 Richelle has successfully mentored over 6400 women of color in her international coaching program designed to help take business ideas and make them a business reality

Richelle is also a mentor for Make Mine A Million an expert content contributor on multiple internet sites and featured in over 30 publications including Inc Entrepreneur Black Enterprise Smart Money plus the covers of Collection Advisor and MOMEO Magazines

Currently Richelle shares her knowledge with several business owners across the United States as their business advisor and implementation coach She and her staff implement the strategic plans to help build businesses for several physicians a beauty school a race car association a restaurant and an auto repair facility She has helped business owners in over 98 different industries

Richelle is providing the grand prize grant winner withOne Year Onyx Level Membership and Mentoring to The Million Dollar Equation with Richelle Shaw Included

u Monthly coaching and training calls on essential business building strategies included in the Million Dollar Equation

u Step by Step Checklist on how to use different tactics and media u Downloadable examples of strategies u Access to the Million Dollar Equation Solutions Center where all small business

questions are answered

Total Value $300000HttpwwwTheMillionDollarEquationcom

RTS Publishing

Heros and SherosSupporting Moms In Business Grant Competitors

The

This Monthrsquos Featured Heros amp Sheros Part 2

Moms In Business Magazine bull June 2011 bull PAGE 21

She Gets ResultsBrenda Prinzavalli

Brenda Prinzavalli is a writer consultant seminar developer and business owner She has a passion for helping others achieve greater balance in their busy lives A former educator trainer and consultant in the field of education Brenda is the founder and owner of Balanced Organizing Solutions LLC

a unique organizing business that perfectly marries her professional expertise as an educator and problem-solver with a personal commitment to health and wellness of the body and mind - beginning with a simplified organized life

Brenda has served a variety of business and residential clients on projects large and small and she regularly works with corporate executives to create more profitable businesses and greater worklife balance through streamlined systems She also works with individuals and families who want to simplify their lives and gain more time to pursue their passions

Brenda is also in various forms of media whether writing her Organizing eNewsletters contributing to a variety of publications or appearing as the Dream Team Organization Editor for the FOX show MORE on KVVU FOX 5 Las Vegas This gives her the opportunity to spread her gift of organizing on a broader scale

Her memberships include The National Association For Moms In Business the National Association of Women Business Owners and the National Association of Professional Organizers as a Golden Circle Member She has served as National Chair for the National Association For Moms In Business National Board Committee Chair for theCreate Your Dreams Gala Co-Chair of the Women of Distinction Awards and Nevada

Ambassador for the National Association of Professional Organizers

Brenda holds a master of elementary education from the University of Nevada Las Vegas and a bachelor of elementary education from the University of Iowa She and her husband Brian currently reside in Las Vegas NV

Brenda co-founded She Gets Results with Gina Robison-Billups to help provide a place of resources and connections to help women to get better faster and greater results Contact Brenda at wwwBalOrgcom

She Gets Results proudly supports the Moms In Business Grant Competition with the following benefit

Matching Dollar Sponsor SheGetsResultscom is going to match dollar-for-dollar up to $1000 to the Grand Prize Grant Winner

Value $100000 (in Cash)HttpwwwSheGetsResultscom

She Gets Results

PAGE 22 bull June 2011 bull Moms In Business Magazine

The SBE Council

The Small Business amp Entrepreneurship Council (SBE Council) is the nationrsquos leading organization devoted to protecting small business and promoting

entrepreneurship Through advocacy education and training opportunities SBE Council works to foster and promote small business start-up and growth and entrepreneurial opportunity The SBE Council is celebrating their 15th year in operation HttpwwwSBECouncilorg

SBE Council

WE Inc

WE Inc is a a project of the Small Business amp Entrepreneurship Council (SBE Council) -- a prominent advocacy and research organization dedicated to protecting small business and promoting entrepreneurship WE Inc aims is to improve

and enhance the economic climate for womenrsquos entrepreneurship By advocating for policy solutions that encourage business ownership by women and providing information and resources to entrepreneurs at all stages of their business development WE Incworks to increase economic opportunity and financial security for those seeking the rewarding and challenging path of business ownership HttpwwwSBECouncilorg

WE Inc

Hybrid Mom

Hybrid Mom was conceived in 2006 and came into the world in the same way most babies do not without struggle but full of excitement joy and love Our

motivation and passion is to create one authentic inspiring and reliable resource for the multiple roles todayrsquos mom plays - loving parent unique individual and business-minded person HttpmibnorgwwwHybridMomcom

Hybrid Mom

Supporting Heros and Sheros conrsquot

Promotional Partners

ACTiVATE

There are many programs to assist entrepreneurs even programs specific to women but ACTiVATE targets a unique market - technology transfer - and delivers

results An internationally acclaimed program ACTiVATE provides innovative and intensive development along with a community of support created to unlock the true potential of experienced women - a largely untapped market - to start and grow technology-based businesses HttpwwwPathForwardCenterorg

ACTiVATE

Moms In Business Magazine bull June 2011 bull PAGE 23

Chances are that you know a Mom have or had a Mom are a Mom that has had the challenges of starting a business - a dream or perhaps there was an

opportunity to expand their existing business - only to not have enough sup-port or finances

Moms that take an ideadream and create a business while juggling children grandchil-dren family and morehave additional hurdles to conquer

The purpose of the Moms In Business Grant Competition valued at over $10000 is to provide enterpris-ing Moms with vi-tal tools educa-tion support and cash to achieve their goals and success

CongratulationsTo theTop10 Moms In Business Grant Competition Semi-Finalists

These Semi-Finalists need YOUR helpNOW

to achieve their goals

u BROWSE through the 10 Semi-finalists and read about their inspiring ven- tures throughout the following pages

u FIND one or more that you feel you would like to see succeed u VISIT their project u VIEW their generous offers for your support u PITCH IN and Make A Difference in the future of a Mom and her life

Moms In

BusinessGrant Competition

SEMI-FINALISTS

Get Started Now

PAGE 24 bull June 2011 bull Moms In Business Magazine

MEMBERS NEWS

About My Venture

If your passion was an art and a gift that you could share with others how would you go about telling

folks Heads or Tails creates custom bows and dresses for children of all ages This business is built on the quest of sharing caring and making moments special by adding their products to the moments remembered Peerbackers has created a platform to help businesses grow with a twist Heads and Tails has set a goal to raise $11100 in less than 45 days

Heads or Tails needs you right now to make a pledge If the goal is reached Heads and Tails will use the funds to purchase a van sewing equipment and hire additional staff I need your contribution to help Heads or Tails to fulfill its fund raising goal Even more your support will help Heads and Tails make even more moments special with its bows and dresses Make a pledge of support today

About Heads Or Tails manufactures and supplies Custom Childrenrsquos Hair Bows for Babies Toddlers and Girls of all ages Heads Or Tails will be launching their New Dress Line This Line will consist of an array of styles of Pillow Case amp Jumper Dresses

What Do We Need Heads Or Tails is in need of a Commercial Van and a Commercial Embroidery Machine

Why Do We Need Heads Or Tails is expanding and needs the necessary equipment to keep up with the demand and for the business to grow The Commercial Van will be used to transport products to Vendor Trade Shows Festivals Markets and other Craft Shows The Commercial Embroidery Machine will be used to do the embroidery directly at the Shows and at the office location

Goal Our Fundraiser Goal for this project is $11100 (Van-$5000 amp Embroidery Machine $6100) Any contribution big or small will help Fund Heads Or Tails Goal As the business continues to grow Heads Or Tails will be able to give back to the community through Employment Skill Training Entrepreneurship as well as Special Events giving a certain percentage of revenue back to a specific organization

Motto At Heads Or Tails we ldquoStrive in Dressing Your Little One from Head To Tailrdquo

Thank you in Advance for Your Support

Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Angela Owens - Owner Heads or Tails

Moms In Business Grant Competition Semi-Finalists

Moms In Business Magazine bull June 2011 bull PAGE 25

About My Venture

BACKING A WIN-WIN PROJECT EcoBio-Block was developed in Japan to revitalize and purify polluted waters in rivers canals and the ocean over a decade ago It is

presently being used in a variety of outdoor and government projects in Japan Korea India Malaysia and China Using naturersquos own system of cleaning water EcoBio-Block clarifies cloudy water in aquariums ponds and in other environmental uses with beneficial bacteria and nutrients infused in a volcanic rock which multiply and disperse regularly into surrounding waters keeping bacteria levels consistently high enough to breakdown organic waste into less toxic nitrates and keep water clear odor-free and healthy

It also appears to encourage an increase in the levels of microbes which breakdown nitrates into nitrogen gas which then dissipate into the air It has a US Patent and is certified to international safety standards The pondenvironmental products which are known as the ldquonsMrdquo and ldquoWaverdquo are generally effective for about 3 years The nsM are shaped like stones come in a box of 4 and can treat from 100 - 400 gallons of water depending on the condition of the water and the amount of fish) The Waversquos design is based on hydrodynamics and is made to keep mud out and allow bacteria to multiply easily For large pond use it can treat from 300 to 1000 gallons of water (also depending on water conditions and fish populations) It normally takes from 2 to 6 weeks to see optimum results but factors such as temperature can cause a variation in the time frame This product is easy-to-use mess-free and reduces maintenance in ponds and other water features

OUR PROBLEM AND OUR PROJECT ONEdersave Products LLC httpwwwOnedersavecom is the exclusive distributor of EcoBio-Block Family Products in the US and Canada It was the recipient of the 2008 Pet Age magazine ldquoPinnaclerdquo Award for aquarium product of the year The pond and environmental products are brand new additions to our product line but this absolutely unique product faces a major hurdle Despite the fact that it has been thoroughly researched and is being used with great results overseas we face a credibility problem

The product sounds too good to be true and we are pretty much being ignored We want to have a major American University study and publish the data on this product We need to have easily accessible information by a respected source to back up our claims that it will be a boon to the environment as it cleans purifies and deodorizes polluted waters and creates a healthy environment

for aquatic life

With a project like this everyone wins

Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Arline Saiki - ONEdersave

PAGE 26 bull June 2011 bull Moms In Business Magazine

About My Venture

Why we need your support

Sales of our popular Kitty Holstersreg cat harness are about to exceed our supply Demand for our Kitty Holsterreg increased exponentially after being featured on CBS Sunday Morning and being given the highest rating (5 out of 5) by Cat Nip magazine based on its comfort and difficulty for cats to wiggle out of

Our sales have consequently gone through the roof and we are at risk of running out of product We need to make more harnesses sooner than expected cotton prices have soared significantly increasing the cost of manufacturing the Kitty Holsterreg and we need to expand our line with new colors patterns and sizes to meet customer demand Without your help it is unlikely that we will be able to start production before we run out of harnesses What your donations will do for us

Your donation will help us fund a grant to produce more Kitty Holstersreg We are adding several new colors and patterns as well as two additional sizes to fit a wider range of cats The colorspatterns we are adding are camouflage pink tiger stripe and jaguar 10 of sales of the pink Kitty Holster will be donated to charities that support the fight against breast cancer

What you can do to help 1) Donate to this venture 2) Forward our project link to others in your network 3) Share our project with your friends on Facebook and LinkedIn 4) Tweet about our project on Twitter

What you will receive in return

In addition to a sense of satisfaction that you are helping cats get the chance to enjoy being walked outside supporting the fight against breast cancer and a very important part of our growth everyone who pledges will also receive a gift specific to their pledge level and become a member of Crazy K Farmrsquos Circle of Friends which will entitle them to exclusive discounts on our products and behind-the-scenes access to our company and the farm that inspired it

More information about our company

1) Watch a video about our harness httpwwwyoutubecomwatchv=qhjrtuKiNQI 2) Learn more about the harness on the Kitty Holster website wwwKityHolstercom 3) Learn more about our company and the farm atwwwCrazyKFarmcom

We look forward to your support thank you Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Tobi Kosanke - Crazy K Farm - The Kitty Holster

Moms In Business Grant Competition Semi-Finalists

Moms In Business Magazine bull June 2011 bull PAGE 27

COMPETITIONSEMI

FINALIST Temeca Jone - Funducate

About My Venture

Funducate is an exciting company that has a line of educational tools and merchandise for children that are

fun and engaging Funducate was founded by my husband Todd and myself It is registered as an Ohio Limited Liability Corporation Funducate is the Trademark name for all of the Sing Along with Happy Handy Fun Bunch Peek at You Kids Tribute to Heroes and Living in Faith Everyday (LIFE) books videos and merchandise

The Fun Bunch Series and Happy Handy book series 1 and 2 collectively has 10 books self published with the initial trial period using the first series as an educational tool has been used in school and educational facilities to teach children ages 12 months to 11 years of age Within 1 to 3 years all books directed by the Non-Profit Corporation All in One (AIO) Books at all levels of non-profit business has reached the market north south east and west within the United States to areas with educational and literacy challenges Through AIO Outreach Program AIO Books has also partnered with learning institutions and

organization to incorporate a multi-systemic approach establishing a continuum of mental health community school and home based interventions to further demonstratepromote fun learning and education I dress as Udder the Cow one of our Fun Bunch character I read our Tribute to Heroes books sing songs discuss about our heroes the Military Fire and Police Department with children during AIO outreach program

Also through the outreach program I am able to donate books and help bring fun to education and assist educators

Please visit wwwFunducatenetThank you in Advance for Your Support Visit httpwwwMomsInBusinessGrantcom

PAGE 28 bull June 2011 bull Moms In Business Magazine

About My Venture

Seniors Helping Seniors ndash Las Vegas NV When Employees Become Parentrsquos CaregiversHELP SHS CREATE OUR SHS EDUCATIONAL PROGRAM FOR EMPLOYERS About UShellipMy mom was a great lady When she developed Alzheimerrsquos

in 2002 she was still an intelligent outgoing and fun loving person I wanted to spend time with her before the disease caused her to become unaware of her family and her surroundings Thankfully I was able to quit my job and stay with her I lived with her for over two years and it was some of the best spent times with her in my life

However many adult children canrsquot always help with the caregiving of their parents or risk any consequences with their jobs due to absenteeism or lack of productivity In most caregiving situations the elderly parent wants their daughter or son there to help because they know that they are trustworthy Upon my motherrsquos death I knew that I wanted to continue to help elder seniors as well as the older children of senior parents That is when my husband Doug and I discovered Seniors Helping Seniors an exceptional and unique program of compassion and care It matches senior caregivers with seniors who are looking for a little help to stay independent in their own home for as long a possible a way to give and to receive This innovative program creates the support you need from people with life experiences who will understand your parent the most

This has been a great business for my husband and I because we both enjoy helping others But we have realized that there are so many adult children caregivers today who are trying to juggle their families their job and their aging parent(s) throughout their daily lives It has become a 247 struggle for them not allowing them to enjoy being their parentsrsquo kids anymore just their caregivers

What we want to accomplishhellipSeniors Helping Seniors provides in-home non-medical caregiving services to seniors in our community In addition Seniors Helping Seniors wants to start an SHS Educational Program to provide information to our local employers about their employees who are responsible for the caregiving of an elder senior In the 1980rsquos American businesses adapted their human resource policies to accommodate the needs of workers with young children Now many of those same workers face a new responsibility providing care for an older parent relative or friend Just as childcare did the growing need for eldercare presents companies with a new reality ndash workers who must juggle multiple demands on their time and energy Yet this reality presents genuine opportunities for those firms that recognize itrdquo We hope that by implementing the SHS Educational Program we can develop various elder caregiving resources for the benefit of the employee employer and company

What We Will Plan Forhellip Basic Packet ndash information about local agencies and support groups for employees as an option to help deal with caregiver stress reduce absenteeism and increase productivity in the workplace Employee How to Guides ndash help employer in developing a manual as simple or complex as they want to help their employees with caregiving and family caregiving ldquoburnoutrdquo issues Benefit(s) Packet ndash provide ownersmanagers with ideas about eldercare policies that they can implement into their

overall existing benefits and policies packages such as Flex-time shortened work weeks modified schedules Telecommuting Long-term care insurance plans to cover spouse and parentsparents in law

Speakers Forum ndash provide employers with ongoing presentations to educate their workforce on how to make good choices regarding caregiving amp eldercare Host ldquoCaregiver Fairsrdquo Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Natalie Ahlstrom - Seniors Helping Seniors - Las Vegas

Moms In Business Grant Competition Semi-FinalistsMoms In Business Grant Competition Semi-Finalists

Moms In Business Magazine bull June 2011 bull PAGE 29

About My Venture

BlueEyes amp BareFeet Designs is a clothing and design company featuring a collection for children created from

vintage vintage-inspired modern and recycled fabrics

Each piece is handmade and ultimately inspired by my children - two daughters Abigail and Elise and my son Isaac You will see them in many of the pictures as they are my regular lsquomodelsrsquo and everyday users of the designs Right now we are a one-man showhopefully about to change all that Our Unique Proposition - What makes BlueEyes amp BareFeet Designs unique is our focus on use of fabrics that are either recycled upcycled or sustainable 70-80 of our designs follow this concept Upcycling according to an article in the April 2011 issue of Entrepreneur magazine is ldquoushering in an entirely new wave of entrepreneurial innovationrdquo Upcycling by nature also leaves room for higher profit margins giving me the opportunity to outsource areas I need support in through partnerships with other local companies earlier in the business cycle rather than later boosting our chances for solid and consistent business growth Clients love the fact that I can take clothes they no longer want heirloom pieces or lsquoleftover good intentionsrsquo of fabrics they never used and bring them back to life as a boutique style outfit for their little one(s) A quick example is in the use of a t-shirt One t-shirt will either be turned into a jersey scarf a t-shirt tutu or play a role in the construction of a jersey dress or a combination thereof There is very little fabric left as waste when I am finished allowing the fabrics to reach their full potential and be used again in a different purpose saving energy time and money versus the use of new fabrics I currently find my fabrics through donations thrift stores and vintage stores We have set styles of designs but each piece usually ends up slightly or largely different bringing in the added value of one-of-a-kind looks Our Growth - Last year I launched this clothing collection for children as a project and an outlet for my creative mind The collection has quickly surpassed my expectations and has grown to a spot where I felt compelled this year to take a leap of faith resign from my position as a financial advisor and go fulltime on February 1 I am a faith-driven person and to make a long story short truly believe this business is not mine I am merely the first employee entrusted to bring it to its full potential The doors and opportunities opened by God have been truly mind-blowing The collection has steadily grown through word of mouth and personal marketing and is now at a point where growing demand justifies hiring help in the areas of production and administration This will allow my focus to be on design and expanding the product line through strategic partnerships with other local designers or further in-house production Your support in this funding will help to lsquobridge the gaprsquo in costs for hiring and branding

Three pivotal elements to the growth have been middotParticipation as a featured designer in the Childrenrsquos Fashion Show during Midwest Fashion Week in March middotPublicity through articles in local newspapers and publications middotWildfire word of mouth marketing from the best clients ever

I really work hard to build a community around my designs and have tremendous support in doing so locally and am ready to take this to the next level BlueEyes amp BareFeet products have already made their way into local boutiques through our partnership withAesthetic Design Style House providing the framework necessary to do what I do best design and innovate I am a born entrepreneur with the drive and business acumen to make this a sustainable company and am so excited to work with

Peerbackers and National Association of Moms in Business to take the next step in my business growth

Your Dollars - Your backing of this venture does not mean that money goes into my bank account to sit It will be distributed into a whole community of support for this venture From branding to website upgrading production to promotion your dollars will filter through the hands of MANY local businesses and designers Your funding will be a pivotal and defining moment for BlueEyes amp BareFeet Designs and every dollar is truly appreciated Thank YOU in advance for your support Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Stephanie Williams - BlueEyes amp BareFeet Clothing Designs

PAGE 30 bull June 2011 bull Moms In Business Magazine

About Our Venture

WE NEED YOUR HELP The Abstinence Education Council operating under the trade name AEC-I Decide (httpwwwAEC-

IDecideorg) works with young people in rural central NY to help them to make good choices for a happy healthy future

Our young people today face challenges that we could never have imagined Instead of getting good role models they are bombarded from all sides with messages that are confusing unhealthy counter-productive and too often inappropriate This often has the effect of encouraging high-risk behaviors

OUR PROGRAM All high-risk behaviors essentially come out of the same basic problems Starting with a lack of self-esteem (self-respect) and encompassing other issues from poor role models to problems with ADDADHD studies like those from State University New York Cortlandrsquos Center for the 4th and 5th Rs (httpcorlandeducharacteraboutushtm) have found that character education reduces the likelihood of children getting into high risk behaviors and increases the likelihood of success in life Since the late 1990rsquos abstinence programs have started focusing on addressing the reasons for all high risk behaviors and developing character as well as promoting developmental assets (httpsearch-instituteorgcontentwhat-are-developmental-assets) and protective factors This has influenced our decision to expand the focus of our programs to address the root causes of deadly behaviors

OUR NEEDThe problem we have been having with our programs is that we have had to tailor them to the specific needs of the organization which is making a request which means pretty much developing something new for each group We need to be more proactive so instead of waiting for people to call us and have them tell us what they want us to do we plan on booking the local libraries (which are free or very cheap) and just offering this program ourselves It will be for girls only ages 8 to 12 and 13 to 17 What we are doing now is putting together an 8 to 10 week program which we are calling ldquoHealthy Beautyrdquo It will start with Doversquos Self Esteem program which you can review at httpwwwdoveusdl=CFRBaspxlcp-dfrbarticlesvideos) The rest of the program will cover physical mental emotional and spiritual beauty with an emphasis on modesty and self-control as well as real tips on healthy beauty (inside and out) The program will loosely follow Sean Coveyrsquos book ldquoThe 7 Habits of Highly Effective Teensrdquo

OUR PROBLEMThere are so many kids that we would like to reach but this is a ministry and we donrsquot charge for our programs We are funded by donations which were down this last year We have a very small staff and very limited funds

OUR SOLUTION WITH YOUR HELP We are tapping into volunteers from Christianvolunteeringorg and are looking forward to the boost we expect from their help We are going to concentrate on girls ages 8 to 18 to simplify things for us And we are trying this innovative new way to raise funds and expand our base raise our visibility raise awareness of the problems our children face and offer helpful solutions

We can do it with your help Be our ldquoAngelrdquo and ask your friends to check us out at httpwwwMomsInBusinessGrantcomThank you

COMPETITIONSEMI

FINALIST Abstinence Education Council Non-profit Organization

Moms In Business Grant Competition Semi-Finalists

Moms In Business Magazine bull June 2011 bull PAGE 31

About My Venture

What is this venture all about

There are four key questions to ask or steps to any new idea Read on as I ask and answer the top questions

1 Do you Love It or Like It A Lot It must be something you like ideally something you love There has to be a passion or strong desire to learn and know more about something before venturing out Answer I love the game of golf and believe any woman can learn life lessons from golf that she can carry to her friendships her family and her business

2 Does anyone else like it Are there other people that like some part of the activity involved If you were starting an ice cream shop there would have to be someone somewhere that liked ice cream in order to be in business Answer I am one of those that would hop in the ice cream line There are many women that feel overwhelmed by all things golf and that is the first hurdle we will climb with them together

3 Have you made a decision Any idea remains between the ears if a decision is not made to take it to the next level and beyond Answer The merge of golf business and friends in a casual setting that introduces women to the world of golf is a decision that needs no thinking

4 Will you promote promote promote This is essentially the get busy step Answer This is the make it all happen phase and why I am here I have been through three of phases and am beyond ready to promote this as the concept for teaching life lessons around

I want to use the game of golf to teach women life lessons in a blend of areas to include self-esteem parenting and business A game that uses precision skill and patience is THE place to negotiate and even close business deals As with any venture or undertaking its important to plan a maneuver take a step forward and just swing Golf is a venue to be celebrated by other women and learning to play through our golf partner match up website peer-to-peer lessons and the largest part of the endeavor a one-day golf clinic with a second day for open play and mini tournament The funding from peer-backers would be used to design create and maintain a website purchase starter sets of clubs and other golf equipment and to promote the clinic

Why help fund this project I have a long standing background in event planning and have coordinated planned and run numerous golf tournaments hole-in-one fund raising events and social events with golf as a primary focus I also co-own multiple other businesses so I have started managed and successfully run multiple businesses I have the ability to kick start any concept and one that includes good times great learning and golf--thatrsquos an adventure I will undertake and grow

Why is This So Special This project is unique because it combines the elements of friendship mentoring business coaching and empowerment in one place and has so many ways to branch out in the future The endeavor is a personal passion but does so much for the community expanding the views of others and broadening the mind on how to include golf lessons in everyday life

Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Tarrah Jennings - On Par Empowerment Day for Women

PAGE 32 bull June 2011 bull Moms In Business Magazine

About My Venture

I Marketed my Business Basically for Free and I Teach You How to Do the Same

While on bed rest with my second child in 2008 I became severely depressed and worried about everything I dealt with my depression in a very careless wayI drove my family into severe debt I spent money on every and anything to keep myself lsquohappyrsquo and those around me happy too

One month of bed rest and my pregnancy I was slapped in the face with the reality that I had put my family in a horrible financial position and I wasnrsquot sure how to fix the situation With a two year old already at home and a new baby arriving any day the last thing I wanted to consider was going back to work So I explored my options and made the decision to build a business from home The little money I had was used to take care of the legal pieces such as getting my business license I was stumped on how to get the word out about my business with no money Enter Twitter Facebook and LinkedIn

I was already on some social networks socially but decided to take a chance and see if I could spread more info about my new venture using the Internet I was quickly able to spread the word among friends and family and potential clients I landed my first client four days after joining Twitter I learned about other ways to strategically place myself in front of people that could were either potentially clients or like-minded individuals that I could possibly collaborate and network with Today The Savvy Womenrsquos Business Solution still puts very little money out for marketing and Irsquom working hard to help fix the financial burden I put my family under

Would You Like to Learn How to Market Your Business on the Internet Also I would love to teach other moms and women in the Baltimore area how to market their businesses using social media and I want to do this for as little money as possible

By reaching my goal of $3000 I will hold four hands-on trainings in the Baltimore-Washington DC in the next 12 months Additionally I will be able to use this money to market locally in print media that I normally would not be able to afford on my own I can help other women like myself establish a professional presence for themselves a social media

strategy for their business and fun innovative ways to get your clients customers and community involved with your business

I thank you for your support and feel free to connect with me with any questions you may have Feel free to share my venture using the easy social media share buttons

Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Rebecca Buscemi - The Savvy Womenrsquos Business Solution

Moms In Business Grant Competition Semi-Finalists

Moms In Business Magazine bull June 2011 bull PAGE 33

About My Venture

The purpose of BuyByMomcom is to promote moms in business and get them out on the web BuyByMomcom is owned by Julianne Alvarez-Wish a WAHM to 4

My passion is for the moms who want to stay at home with their children while bringing in an income by selling the items they create or the products they believe in A friend of mine started an online boutique and tried so hard to market it and get word out about the products that she offered However in over 2 years she only ever made 2 sales from the boutique She was heartbroken All the time money and effort she was putting into the website was bringing her nothing in return She was frustrated to say the least and decided to close up shop

BuyByMomcom was born because I wanted to keep that from happening to other moms I wanted to see mothers succeed in their businesses and be able to stay at home with their children I wanted to spread the word about the amazing talents moms possess and I wanted to see them succeed beyond their wildest dreams in your business I truly believe that by working together we can make each mom a success

Some of the Features of BuyByMomcom

bullFree Listings for any mom in business on our Mom Shops amp Blogs page bullRandom Spotlight links every few days for more exposure to your business bullFeatured Mom opportunities where your business is in the spotlight for an entire week bullReviews and giveaways of some of the best mom-made products you will find bullReasonable advertising rates so that your 125x125 button is on every page of the website and blog

We want you to succeed Stop by BuyByMomcom today and add your free listing and check out all the other wonderful WAHMs and the products we have to offer

Visit httpwwwMomsInBusinessGrantcom - we welcome your support

COMPETITIONSEMI

FINALIST Julianne Wish - Buy By Mom

PAGE 34 bull June 2011 bull Moms In Business Magazine

Moms In Business Magazine bull June 2011 bull PAGE 35

FounderGina Robison-Billups

EditorDesignLayout

Eugenia Martini-JarrettEugeniaMIBNorg

Advertising Gina Robison-Billups

GinaMIBNorg

Published by NAFMIB the National Association for Moms In Business The Leading National Association Representing Executive Entrepreneur and CEO Moms

MIBNorg NAFMIBorg

Copyright 2011 copy International Association For Moms In Business See wwwMIBNorg for full copyright page

All Rights Reserved

ldquoTwenty years from now you will be more disappointed by the things that you didnrsquot do than by the ones you did do So throw off the bowlines Sail away from the safe harbor Catch the trade winds in your sails Explore Dream Discoverrdquo ~Mark Twain

ldquoWhatever the mind of man can conceive and believe it can achieve Thoughts are things And powerful things at that when mixed with definiteness of purpose and burning desire can be translated into richesrdquo ~ Napoleon Hill

ldquoPeople are definitely a companyrsquos greatest asset It doesnrsquot make any difference whether the product is cars or cosmetics A company is only as good as the people it keepsrdquo ~ Mary Kay Ash

ldquoSuccess or failure in business is caused more by the mental attitude even than by mental capacitiesrdquo~ Walter Scott

ldquoWhat I know for sure is that behind every catastrophe there are great lessons to be learned Among the many that we as a country need to get is that as long as we play the ldquous and themrdquo game we donrsquot evolve as people as a nation as a planetrdquo ~ Oprah Winfrey

ldquoLife is not about how fast you run or how high you climb but how well you bouncerdquo ~ Unknown

sign in a gift shop windowUnattended Children will be given an Espresso and a Free Puppy

Wisdoms for Thought

Page 5: Moms In Business Magazine June 2011

Moms In Business Magazine bull June 2011 bull PAGE 5

Moms MinutesImportant Tips and Briefs

Moms Vote MattersInstant Impact Legislative Update

EventsFeatured events conferences and more

NOW

from the FounderCEO Gina Robison-Billups

FEATURES

4

INSIDE May

NOTES

68

10

1214

On TheCover

Prosperity ParentingInvest In Her Success - Invest in the Future

Cover Story ATampTrsquos Green GuruInterview with Beth Shiroshi

Smart Women Make a Great First ImpressionDo you make the Best First Impression

The Heros and SherosSupporting Moms In Business Grant Competitors Part 2

MIB Grant Semi-Finalists10 Semi-Finalists Pitch thier Venture

2011

About Our Contributors

Now Accepting Article Submissions

for the National Association of

Moms In Business Magazine For guidelines and submission information visit the NAFMIB

Writerrsquos Guidelines

Joy ChudacoffJoy Chudacoff ICF PCC is the founder of Smart Women Smart Solutionsreg a Professional Certified Coach to 1000rsquos of women Motivational Speaker and Entrepreneur She publishes a weekly buzz generating ezine Reflections On Life and Business for Women Entrepreneurs If yoursquore ready take your life and your business to the next level get your FREE Tips FREE Report and FREE MP3 now at Profits With Passion Visit wwwSmartomensolutionscom

Therersquos More Wisdoms for Thought34

Randy GageRandy helps audiences recognize and reject roadblocks to wealth and prosperity with warmth wit and wisdom drawing from his rags-to-riches story A former high school dropout Randy rose from a minimum wage job and spending time in jail as a teen to become a self-made multi-millionaire who has inspired millions of people around the world He is the author of eight books on success including Prosperity Mind and Accept Your Abundance that have been translated into more than 25 languages and sold millions of copies worldwide Learn more about Randy at his public website httpwwwRandyGagecom and on Prosperity TV httpwwwyoutubecomrandygage

18

21

24

AngelaEdgeworth

Beth Shiroishi

14

MEMBERS

PAGE 6 bull June 2011 bull Moms In Business Magazine

Moms MinutesNOWQuote of the Month

ldquoldquoIt takes a great deal of courage to stand up to your enemies but even more to stand up to your friendsrdquo

- J K Rowling

This new app connects users to short-term charity assignments

Tasks require a maximum time commitment of 5 minutes and can range from answering survey questions to snapping photos of a local park An engaging alternative to text-to-give entreaties the app allows users to contribute proactively in their downtimemdashappealing to Momrsquos multitasking mindset So far itrsquos only available in the UK but expect a US spin-off to pop up soon

600 Schools Flash Mob Dance with the First Lady

Do Some Good

App Curbs Parking RagePublic service initiative SFpark seeks to reduce fuel consumption in San Francisco while also saving drivers from aimless cruising in pursuit of parking spots Sensors installed in parking spaces and city-owned garages track parking availability in real time

The data is then uploaded wirelessly to a public feed Using the SFpark website or iPhone app drivers can track not only open spaces but also how much theyrsquoll cost since the system also varies meter prices based on demand In some cases rates drop to as little as 25 cents per hour in lots where demand is low and will inflate to as much as $400 per hour on the most congested city blocks

You may have heard that the National Association of Broadcasters organized over 600 schools nationwide to perform a dance popularized by Beyonce in her video for ldquoMove Your Bodyrdquo which encourages kids to get up and get moving

All the performances took place at 142 pm today First Lady Michelle Obama stopped by Alice Deal Middle School in Washington DC to check out their event and had some fun herself httpwwwwhitehousegovblog20110503first-lady-michelle-obama-drops-dc-school-watch-students-do-let-s-move-flash-workout

The Family that Moves Together

Loses Weight Together

Together Counts is a nationwide program to inspire active and healthy living The idea is to get families and community members ndash starting with you ndash to take a simple pledge

Eat at least 1 meal and do at least 1 activity together every week

The ways to fulfill the pledge are endless They can be as creative as organizing a neighborhood potluck followed by a game of say football ndash or as simple as sharing a meal then going for a walk The important thing is that you do them together

If you take the pledge as a family involve your kids let them choose activities they enjoy and give them a say about whatrsquos on the menu This way theyrsquoll gain a sense of ownership and look forward to together time

The overall goal is to find a balance between the calories we consume and those we burn to strike this balance regularly and to have some fun This way getting more active and healthy becomes easy ndash easy as a dinner date followed by a walk with the people you care about most

Together Counts is about to launch across the country but it starts here with us Click here to get involved now

Moms In Business Magazine bull June 2011 bull PAGE 7

Moms Minutes

Look Ma No Carbon Feetprints

Efforts to be greener in fashion has now hit the shoe industry with some new and innovative brands breaking into the footwear business More and more companies are phasing out the slow-to-decompose synthetic materials traditionally used in the composition of sturdy soles

The three brands below are innovating by embracing biodegradable materials that afford improved durability with impressive comfort

OAT Two years ago the brothers behind this eco-minded Dutch company conceived went where no man had gone before biodegradable footwear It that leaves no footprint ndash carbon footprint They have designed sneakerrsquos uppers of bio-degradable canvas and a SEED-embedded cork sole Seriously when a pair of these sneaks wear out just plant or compost them and they will decompose completely sprouting fresh flowers as they do

INDUSTRY OF ALL NATIONS is an LA-based shoe and denim brand producing 100 biodegradable summertime slip-ons ldquoIndustryrdquo distinguishes itself with a woven rope sole made of jute one of the strongest natural fibers The rope soles are woven in a small agricultural village in Uruguay where ldquoIndustryrdquo employs the native people to execute a century-old production technique in an effort to preserve local custom and

protect villagers from having to seek work in urban centers

Serious runners donrsquot worry You are no longer left out of the green shoe revolution You now have many options for sneakers that are both supportive of your feet and environmentally friendly with BROOKS The traditional running shoe midsolemdashwhich provides stability and absorbs shockmdashhas been made with EVA a synthetic compound that can take more than 1000 years to decompose But most Brooks styles now feature their patented BioMoGo midsoles which biodegrade 50 times faster than their EVA counterparts Even though thatrsquos a little over 25 years BioMoGo technology could save nearly 30 million pounds of landfill waste

Few alternatives exist for those seeking to upgrade their classic cotton bedding Inspired by the feel breathability and quick-dry features of the performance fabrics worn by their players two former womenrsquos basketball coaches have created the worldrsquos first line of performance linens

Made from a blend that marries luxury bedding with high-tech athletic apparel SHEEX help control body temperature and manage moisture better than conventional cotton Soft and stretchy enough to always stay taut these sheets will keep users cool under the covers when things get hot and heavy

Do You Have KloutSince the inception of social media onersquos worth has been measured by sheer number of ldquofriendsrdquo or followers However online reputation and influence are emerging as the new signifiers of onersquos social standing Social media analytic tools are emerging that quantify the quality rather than quantity of online connectionsmdashand provide a score to anyone with a social media presence and eventually becoming a relevant way to evaluate the worth of an expert consumer or friendmdasheven becoming vital to onersquos career and personal life

Online reputation and influence will become increasingly significant for consumers brands and marketers alike The platform making your influence your sellable quality is Klout a social scoring system that assigns individuals and some companies a grade from one to 100 based on data points from Facebook Twitter and LinkedIn Instead of focusing on the typical social media popularity contest Klout scores are founded on the new social media currency of retweets likes and comments

For Hottiesin the Bedroom

Source Trendcentralcom

PAGE 8 bull June 2011 bull Moms In Business Magazine

NOW Moms Vote MattersMomsVoteMatterscom

Moms Vote Matters is a program for moms in business to learn influence communicate and engage in community and national policies that effect their families and their businesses

Moms Urge Toys ldquoRrdquo Us to Live Up to Its Promise to Pull Toxic Toys from Shelves National Mom Advocacy Group Sends Card and Petition to Company Headquarters Urging Removal of Products Containing or Packaged with PVC

In 2008 Toys ldquoRrdquo Us issued a news release indicating that it would reduce the use of a common but dangerous toxin called polyvinyl chloride (PVC) in products and packaging and offer more PVC-free products That has not yet happened MomsRisingorg an online and on-the-ground grassroots organization for moms and everyone who has a mom and cares about family economic security is urging the company to make good on that promise

The group has sent a card to Toys ldquoRrdquo Us headquarters along with a petition bearing the signatures of nearly 15000 moms dads and others concerned about childrenrsquos health urging the company to keep its promise ldquoto keep kids safe from toxic PVC chemicals in toys and packagingrdquo

PVC chemicals have been linked to rising chronic diseases in children including learning disabilities obesity and cancer According to a report from the Center for Health Environment amp Justice toys that have tested positive for PVC include Barbie ldquoToys Story 3rdquo Woody and Buzz Lightyear figures Disney Princess Royal Giggles doll Zhu Zhu Pets Hamster Hangout Nickelodeonrsquos Dora the Explorer and Diego figures Sesame Street Elmo Faucet Cover Club Penguin figurines Imaginext toddler action figures and many others from dolls and balls to baby bath time toys and products and even My Name Sippy Cups PVC was also found in toys whose brands are owned by Geoffrey LLC a subsidiary of Toys ldquoRrdquo Us including You and Me dolls Especially for Baby and Sizzlinrsquo Time items The tests were conducted by the Ecology Center in Ann Arbor Michigan

ldquoChemicals that can irreparably ruin a childrsquos life and health have no place in our stores or our homesrdquo said MomsRising Executive Director Kristin Rowe-Finkbeiner ldquoToys lsquoRrsquo Us made a promise to its customers We teach our children that when you make a promise you have to keep it And keeping this promise can make the difference in childrenrsquos lives We are only asking Toys lsquoR Us to live up to its wordrdquo

Senate Small Business Innovation and Technology Bill is Tabled -- the Senate voted to pull from consideration legislation to reauthorize the SBArsquos Small Business Innovation Research (SBIR) and the Small Business Technology Transfer (STTR) programs Through SBIR and STTR the nationrsquos small high-tech innovative businesses are able to play a significant part of the federal governmentrsquos research and development efforts

Moms In Business Magazine bull June 2011 bull PAGE 9

Funding for SBIR and STTR programs is set to expire on May 30 2011 and this bill S 493 would have continued funding through 2019 Sources say that Senate majority leader Harry Reid (D-NV) may bring up the bill later this year if agreement can be reached to limit amendments to the bill Despite this setback in the Senate the House will work on a bill that would continue funding the SBIR and STTR programs Later this week the House Small Business Committee will markup their version of reauthorization with the Creating Jobs Through Small Business Innovation Act of 2011 HR 1425 Read S 493 the SBIRSTTR Reauthorization Act of 2011 and HR 1425 the Creating Jobs Through Small Business Innovation Act of 2011

lsquoGang of 6 Working on a Compromise Budget Plan A bipartisan group of Senatorsrsquo referred to as the Gang of 6 has been working on a long-term solution to the budget deficit The Members of the Gang of 6 include Sen Warner (D-VA) Sen Dubrin (D-IL) Sen Conrad (D-ND) Sen Chambliss (R-GA) Sen Crapo (R-ID) and Sen Coburn (R-OK) Four of these Senators were members of the Presidentrsquos Commission on Fiscal Responsibility and Reform - the bipartisan Commission that proposed a six-part plan in December to tackle and stabilize the budget

The Gang of 6 has not yet released a proposal but is continuing work on one Confused about what you are hearing on the news about the budget debate in Congress Looking for facts without all of the political rhetoric Visit WIPPrsquos brand new Budget Information web page for the facts and answers To view WIPPrsquos new Budget web page click here

NAFMIB Support Simplification of Business Activity Tax - NAFMIB in partnership with WIPP along with more than 170 businesses trade associations and taxpayer groups signed a letter in support of the Business Activity Tax Simplification Act of 2011 (BATSA) HR 1439

This legislation creates a uniform standard for when businesses must pay a business activity tax This includes income tax gross receipts tax gross profits tax single business taxes franchise taxes capital stock taxes and business and occupation taxes Currently every state has a different set of criteria for when the Business Activity Tax (BAT) applies In many cases small businesses are subject to BAT in states where they have sales consultants that cover multiple states without a physical office This bill establishes a clearly defined physical test - Businesses must have an in-state physical presence for more than 14 days a year to be subject to BAT We believe that eliminating existing confusion will benefit small businesses

PAGE 10 bull June 2011 bull Moms In Business Magazine

NOW Events

Moms Making A Million Radio ShowLISTEN LIVEMoms Making a Million - A Fast-Paced Fun Weekly Radio Show On Saving Earning amp Investing Money 800 AM PACIFIC TIME - 1100 AM EASTERN TIME

Call-in Number (646) 378-1417 wwwMomsMakingaMillioncom

Every FRIDAY at 8AM

This fully online summit will help you master the skills you need to land rdquothe big contractrdquo with how-to sessions from actual sales experts book authors and corporate buyers A certificate of achievement will be presented to attendees who successfully complete the summit Meet and Connect with Purchasing Executives From TBA More Information Coming Soon

June 28 2011

B2BMoms Summit 2011

For members of the NAFMIB PowerMom NetworkTM Details of program can be found at PowerMomNetworkcom Official Date TBD (subject to change)

Invitation Only The Power Mom NetworkTM Summit is a private event open only to members of the Power Mom NetworkTM -- a private exclusive and trusted social and business network of mom entrepreneurs and corporate mom executives to receive support peer mentorship friendship strong relationships business growth connections and advocacy If you are interested in finding out more about the Power Mom NetworkTM and becoming a member please go to wwwPowerMomNetworkcom to view detailed terms and qualifications

July 26 2011

Power Mom NetworkTM Summit - Las Vegas

Moms In Business Grant 2012 - COACHINGMoms In Business Grant is the first-ever crowdfunding business grant in the nation We launched this innovative program in March 2011 and it was a brilliant success See more at wwwMomsinBusinessGrantcom

We are doing it again for 2012 and giving one lucky mom a chance to win $15000 in business growth tools and cash We are also giving all of our members a head start for 2012 by starting a coaching series in July 2011 for grant applicants to have all training to substantially increase their chances of success the Moms In Business Grant program Coaching is every FOUR (4) weeks on Friday (NOT every last or first friday etc)

July 29 2011 - 900am PT1200(noon) ET

Moms In Business Magazine bull June 2011 bull PAGE 11

EVENTS

Moms Making A Million Radio Show

Visit httpwwwMIBNorg to view updates and the entire NAFMIB Calendar of Events

June 2011Sun Mon Tue Wed Thu Fri Sat

1 2Leadership and Innovation The SBA Green Procurement Programs

3Moms Making a Million Radio Show

4

5 6 7 8 9 10Moms Making a Million Radio Show

11

12 13 14 15 16 17Moms Making a Million Radio Show

18

19 20 21 22 23 24Moms Making a Million Radio Show

25

26 27 28B2BMoms Summit 2011

29B2BMoms Summit 2011

30

July 2011Sun Mon Tue Wed Thu Fri Sat

1Moms Making a Million Radio Show

2

3 4 5 6 7 8Moms Making a Million Radio Show

9

10 11 12 13 14 15Moms Making a Million Radio Show

16

17 18 19 20 21 22Moms Making a Million Radio Show

23

24 25 26PowerMom Summit - Las Vegas

27 28 29Moms In Business Grant 2012 - COACHING

Moms Making a Million Radio Show

30

31

PAGE 12 bull June 2011 bull Moms In Business Magazine

Prosperity ParentingHow parents sabotage their kidsrsquo success

and how they can lsquochange the storyrsquo

By Randy Gage

parents stop to think about how their own views on getting ahead influence their childrenrsquos ability to succeed

Your core beliefs about everything related to prosperity ndash money relationships health and spirituality ndash are set by the time yoursquore 10 years old And no one influences those beliefs more than parents

Millions of parents do this by conveying a negative vision of prosperity and success If you tell yourself things like ldquoIf it wasnrsquot for bad luck Irsquod have no luck at allrdquo and ldquoIrsquom always a day late and a dollar shortrdquo you will consciously or subconsciously convey these messages to your kids

People have a hard time believing they are sabotaging their prosperity at age 30 40 or 50 because of a belief that was formed when they were six but I see it all the time And thatrsquos the book that gets written unless you become aware of the plotline and decide to change the story

It starts with understanding your beliefs Most people have very limiting beliefs when it comes to money and prosperity And generally how they view money will be consistent with how they view their prospects in health relationships and careers

The good news is beliefs can be changed And if you change your own beliefs about money and prosperity you will show your kids by your thoughts words and actions what it means to have prosperity consciousness

The truth is itrsquos really not that hard to change your beliefs ndash If you are aware of them and make that choice Here are some tips

u Identify negative beliefs you may be creating in your children mdash Do some critical thinking about what kind of beliefs you developed in childhood about money rich people and wealth Honestly ask yourself are you programming your children with thoughts such as money is bad rich people are evil or itrsquos spiritual to be poor I call these ldquomind virusesrdquo Defeating them starts with acknowledging you have them

u Help kids identify anti-prosperity media messages Did you ever stop to think about how blockbusters like Titanic and Avatar portray wealth and how

grew up poor I was jealous of rich people and didnrsquot like them So over the years I kept trying to get rich not realizing that my subconscious mind was telling me

ldquoBetter stop doing that or yoursquoll become one of the evil mean nasty rich peoplerdquo

The messages against wealth and prosperity are all around us in our culture media and religions But how many

Every parent wants the best for their kids Yet millions of adults unknowingly

sabotage their childrenrsquos chances for success

I

Moms In Business Magazine bull June 2011 bull PAGE 13

those stories can set kids up with attitudes that sabotage their future success Talk to your kids about the subliminal messages they receive on TV in movies and other media Help them to become self-motivated critical thinkers

u Create a positive vision of prosperity Examine how you react to families with more wealth than yours when speaking to your kids Do you discuss them with envy or jealousy or admiration and respect Talk to your kids about how their thoughts about wealth can shape their future

It is important to realize that creating true prosperity consciousness is about expanding your vision of what can be for you and your family Abundant people see opportunity They never think something is too good to be true They expect good things So think about these traits and the example you set for your kids

People with prosperity consciousness are dreamers They imagine a better way then work to make it so More importantly they donrsquot buy in to the negative and

erroneous beliefs around them When they are told something is too difficult or not possible they simply smile at the thought They are not easily swayed with the cowardly cautions of the crowd Instead of thinking what is ldquorealisticrdquo people with

prosperity consciousness dream about what they really want in life

Parents who share their dreams with their kids give them the gift of a larger worldview Studying vacation brochures reading luxury magazines and even driving through wealthy neighborhoods are some of the activities families can do together to expand their view of what is possible and develop a larger prosperity consciousness

Why is this so important When your prosperity consciousness expands your subconscious mind works to make these dreams come true It creates confidence drive and ambition Your beliefs change and you begin to attract more prosperity in all areas of your life It all starts with mindset

Developing a prosperous mindset is a continuous process Whether you and your children are on the path to poverty or prosperity is determined by the thoughts you give precedence to every moment of every day

Remember your thoughts come from the type of vision you have Everyone has a vision Millions have a negative one many more have a neutral one Itrsquos vital to help your children develop a positive one for a lifetime of prosperity consciousness

PAGE 14 bull June 2011 bull Moms In Business Magazine

Beth Adcock Shiroishi

lsquos Green Guru ATampT

Moms In Business Magazine bull June 2011 bull PAGE 15

Beth Shiroishi Chatswith Moms In Business Magazine

Continued on page 16

By Gina Robison-Billups

GRB Beth thank you so much for taking this time to share important parts of your life with our readers First of all how many years have you been in this business

BAS 13 Years

GRB How many children do you have

BAS I - we have two of the most awesome girls ndash 4 and 7 I know Irsquom biased but they are truly the best kiddos ever

GRB What does your company do

BAS Our mission is to connect people with their world everywhere they live and work As part of that I have the good fortune to work in our Citizenship and Sustainability group where we focus on issues that are at the intersection of the needs of our company and the needs of society So on any given day I might be thinking about the roll-out of our annual sustainability report the energy efficiency of a cell phone charger participating in a job shadow event with high school students aimed at showing them the value of graduating from high school activating our employees around sustainability or sharing some new technology research from ATampT Labs about ways to prevent the elderly from falling

GRB Whatrsquos on the horizon for you and your business

BAS Wersquore always looking for new and exciting ways to keep consumers connected whether through a revolutionary smartphone or through a pill bottle that reminds you to take your medicine As we help people find new ways of connecting wersquore also looking for new ways to help educate consumers We have been at the forefront of consumer education and continue to look for innovative ways to get the right information into the hands of consumers ndash whether that be through online safety programs for kids with privacy and security initiatives to protect their personal information or by helping them understand their rate plans and available options Along the same education angle Irsquom really excited about tools we have coming online to help our business customers understand the environmental benefits of our travel substitution products

GRB Whatrsquos your greatest achievement

BAS I view life as a continuous lesson so Irsquom not sure Irsquoll ever

Atamptrsquos Assistant Vice President Corporate Citizenship amp Sustainability Beth Adcock Shiroishi shares her life and successes as a business executive and mom with Moms In

Business magazine readers

be able to say I had one greatest achievement I also believe that the greatest achievements are sometimes the seemingly insignificant ones that donrsquot grab headlines I remember one day last year when I had a breakthrough in what had been a really difficult relationship with a particular colleague It was amazing how liberating it was to turn that corner and how at the end of the year I considered that to be my one of my biggest accomplishments Or sometimes it is the unexpected things a few months ago while getting ready for work I heard the familiar gallop of my four-year-old (imagine a lightweight horse) coming towards me I suddenly felt so incredibly happy that this little personrsquos life was such that she chooses to skip as her primary mode of getting from place A to B Now wersquove not hit the teenage years yet so Irsquom savoring this while it lasts

At work my greatest achievement is a culmination of all the work wersquove done over the past three years around sustainability I had the privilege of coming into a brand new position and organization and helping to build a sustainability group from the ground up with a great team of coworkers and under the amazing leadership of our Chief Sustainability Officer Charlene Lake Itrsquos awesome to stand back and survey the work so far ndash its impact on the engagement of our employees the financial return to the company and the external recognition that helps validate decisions wersquore making every day While we donrsquot do the work for purposes of recognition itrsquos rewarding to be recognized through things like the Dow Jones Sustainability Index the Carbon Disclosure Leadership Index and the Corporate Responsibility Officerrsquos Top 100 companies We still have a long way to go on our sustainability journey but little successes along the way make the ride more enjoyable

GRB What advice do you have for other moms in business

BAS In no particular order my random stream of consciousness would be to

1 Support each other ndash emotionally Often I think we moms can be our own toughest critics Recognize that while everyone has their own style of mothering and their own strengths and opportunities we all share a common bond in loving our children and in trying to do the best we know how to do

PAGE 16 bull June 2011 bull Moms In Business Magazine

2 Support each other ndash financially Try to shop online and at places that are mom-owned or that are good employers to moms Whether it be eBay Etsycom the deli down the street or the company that has great family-friendly policies reward good behavior with your purchasing power ndash whatever size it may be

3 Support yourself Build a framework around what you need to keep your energy level high and your mental state healthy and try to live within that framework This varies by person and there isnrsquot a one-size-fits-all solution so spend some time thinking through what it means for you Then build an action plan to hold yourself to it For example it took me a while to figure out that something crucial for me is having a chunk of time every weekend just milling around my house as a family with no set agenda But now that I recognize that I try hard to make sure that is a part of most every weekend It is easy to get into ldquogo go gordquo mode and to feel guilty if your kid isnrsquot in every class sport or event For some people that is how they get energy and that works wonderfully But I (and my kids) need downtime and Irsquom always amazed at the fun and creative things that happen when we just let the day unfold around us Last weekend my older daughter inspired by Pippi Longstocking herself decided to build a path where she and her sister could maneuver through the house without touching the floor Chairs stuffed animals clothes and boxes were everywhere The ensuing chaos brought the laughter craziness and fun that we all needed And Irsquom betting those memories will stick with us far longer than some planned event would have

GRB Who has been your greatest inspiration

BAS I believe there is something to be learned from everyone we meet and many people and experiences have shaped the person I am today But hands down my greatest inspiration is

my kids Through the joy worry laughter tears and everything in-between they motivate me to be the best person I can be and to really examine what message it is I am sending And as a self-confessed ldquosemirdquo control freak they teach me daily that control is highly overrated and there is a higher power in play here It is amazing to watch them grow into their own unique identities while also providing a really honest ldquomirrorrdquo back to me as the parent But the optimism and hope that they embody truly inspire me and drive me in my work around sustainability at ATampT It may sound clicheacute but I truly want this world to be a better place for them and for the kids that they will hopefully one day be blessed with and be inspired by

GRB How do you manage it all

BAS Well the big caveat is that I donrsquot manage it all My husband is a total partner and does a ton And even on the stuff that is mine to do it doesnrsquot always get done flawlessly

Having said that here are my coping mechanisms1) Make a list You can tell my stress level by how many

lists I have with me at any given moment in time

2) Dispel the myth of ldquobalancerdquo which conjures up the image of that scale showing all your credits and debits down to the well-calculated ounce Instead go for ldquojugglerdquo which conjures up images of fun and chaos and where there is more room for error And remember that a dropped ball can even sometimes be a source of laughter

3) Think in long increments of time If your goal is to have every day be a perfect blend of work vs life you are going to be feeling disappointed in yourself frequently So look at the landscape over a longer period of time and with a peaks-and-valleys mentality yoursquoll get closer to success and reality

4) Manage guilt ndash donrsquot let it manage you I think guilt can serve a good purpose but the key is what you do with it Am I feeling guilty because I really have been working too much and need to spend more time with my kids Then figure out a solution Am I feeling guilty when Irsquom with my kid because I had to work late nights this week Let it go and shoo away the guilt by being fully present in the moment with your child

5) Let some of it go I often laugh that I do have it all ndash all the stress worry to-do lists a mile long etc But in all seriousness you have to decide what is important My house is rarely straight (because Pippi lives there remember) my yard is not perfectly manicured and Irsquom always behind on catching up with friends and family One of the best pieces of advice I ever got was to ldquojust reframe itrdquo I can choose to walk into the house at the end of the day and feel my chest tightening at the mess Or I can choose to walk into the house and think ldquoWow ndash isnrsquot it great that my kids have had so much fun playing in the living room todayrdquo It really is a choice ndash if you start reframing it with what you say to yourself you really do start to change what you feel and think

Moms In Business Magazine bull June 2011 bull PAGE 17

(with the caveat that every day is different)

545 ndash Stumble out of bed645 ndash Leave for work with a hug and a kiss to the kids getting out of bed700 ndash Stop by the drug store for some needed items730 ndashJoin TelePresence meeting with coworkers in London900 - Conduct weekly staff meeting1030 ndash Hold a one-on-one meeting with one of my employees1100 ndash Take a quick trip to my oldest daughterrsquos school to surprise her for lunch (a pretty rare treat)1215 ndash Return to work for meetings meetings meetings400 ndash Join a conference call with an industry group

Check out the impact of her work worldwide

Our commitment to operate a more efficient fleet led to a 43 reduction of fleet GHG emissions compared to 2009 Much of this progress has been a result of fuel efficiency gained from our adoption of 3487 alternative-fuel vehicles and operational efficiency This is part of ATampTrsquos commitment to deploy approximately 15000 alternative-fuel vehicles through 2018

We have commissioned three solar systems In 2010 a third solar system was installed at one of our data centers in San Diego The 262kW system will produce 444000 kWh of electricity per year We launched our solar initiatives in 2009 by contracting two systems mdash one at our San Ramon campus which generates 16 million kWh annually and one at Secaucus NJ which generates 1 million kWh per year

We also continue our involvement with Austin Energyrsquos GreenChoice renewable energy program through which we purchase wind power for 10 percent of our electricity consumption in all ATampT facilities in Austin Texas This effort will help us avoid 72 million kWh of fossil-generated electricity each year

Beyond traditional office recycling which we maintain in more than 130 employee sites we manage a program to reclaim network resources such as copper telecommunications wire and central office equipment The ATampT Supply Chain Investment

530 ndash Head home545 ndash Enjoy a huge hug around my knees from my 4-year-old accompanied by ldquoI TOO much love yourdquo (a pretty good boost for my morale) 600 ndash Have dinner with the family (thanks dear husband for cooking)630 ndash Help the kids finish homework followed by baths dessert random meltdown by someone in the house (sometimes me)730 ndash Read with the kids and put them to bed815 ndash Do a quick check of personal email and news830 ndash Log in remotely and work1030 ndash Go to bed

Lather rinse repeat

Bethrsquos Work is Really Doing Great Things for Our Environment

Recovery group works company-wide to reuse sell and recycle materials The group sent less than five percent of the materials it received to the landfill The Investment Recovery group oversees six strategically located warehouses that handle recycling for a majority of the 50 states In 2010 we kept more than 569 million pounds of aluminum plastic lead steal copper and copper cable from landfills

In 2010 we collected more than 96000 computers monitors and servers for donation reuse and recycling

We have a relationship with Xerox Corp to help us complete a Print 360 review of the printing devices in our office buildings As part of this effort to consolidate and replace this equipment we removed more than 19000 devices from nearly 3000 ATampT locations Xerox estimates this effort reduced our annual printer-associated energy use by 38 percent and our affiliated GHG emissions by 32 percent per year

This is just the beginning More can be found about at httpwwwattcomgencorporate-citizenshippid=8506 httpnetworkingexchangeblogattcomauthorbeth-shiroishi

A Day in the Life of Beth Shiroishi

PAGE 18 bull June 2011 bull Moms In Business Magazine

By Joy Chudacoff

When we entered the front door an energetic young woman who wanted to know how she could help us immediately greeted us She escorted us to someone who could help our children open their accounts We were invited to try a beverage from their vast menu (water coffee tea soda juice and hot chocolate) and of course the children were immediately given lollipops to welcome them as new customers (By the way the complimentary drinks were not just for new customers I could overhear the conversation at the teller window and they were offering this to everyone who entered the bank)

The representative that helped our children open their accounts was knowledgeable He answered our questions and he treated our children with respect He spent a lot of time with us and we never felt rushed or confused about what was going to happen next

We walked away from the experience feeling like we made a great decision to open the accounts at this bank and it was a great ldquofirstrdquo experience in banking for our children as well

No matter what type of business yoursquore in first impressions count ndash a lot People want and expect a very personal high-touch experience If you are a woman entrepreneur and you

want to create raving fans for your business I invite you to take an inventory of the process you use to create an unforgettable first impression

Here are a few tips on setting yourself up for success for a great first impression

1 You had me at Hello Whatrsquos the point of first contact with you and your company If itrsquos email make sure you have a system in place for you or someone on your team to receive email inquiries quickly If itrsquos by phone does your

Make a Great First ImpressionA few days ago our family made a trip to the local bank here in our community so that our children could open their first savings account The piggy banks were overflowing with money due to various visits from the tooth fairy as well as rewards for all of their good deeds around the house What happened when we entered the bank made a big impression on me and got me thinking about how Smart Women entrepreneurs always make a good first impression

Smart Women

Moms In Business Magazine bull June 2011 bull PAGE 19

message state clearly what you want the caller to do Do you have a system set up so that you return calls within 24 hours Here at Smart Women Smart Solutionsreg response time is a valuable part of laying a good foundation with our clients Our goal is to provide ldquored carpetrdquo treatment to everyone we come in contact with Review your systems for how someone makes that initial contact with you Make sure your system works fast and efficiently

2 Itrsquos contagious ndash Having a friendly positive attitude from the initial point of contact is important People want to associate or be with people who are friendly and helpful It makes them feel supported and cared for Several years ago I walked into my office one day to find my assistant at the time talking rudely to someone on the phone I was horrified Needless to say that particular person did not work out well however it was a valuable lesson for me I want to attract support team members who hold quality client interaction to the same standard as I do

3 Plan Your Process ndash Create a process for your ideal client so that the first impression with you is seamless and successful Decide now how you want the process to work and enlist your team to help you roll it out If you are

a solo entrepreneur and donrsquot have any team members working with you yet I invite you to sit down and think about what you want your first impression to look like with your ideal client This is time well spent and can mean the difference between incredible business growth or ho-hum results (It was when I took this part of my business seriously that I began to see huge jumps not only in my income but also in the quality of the clients I serve)

Spend some time reflecting on your first impression process I invite you to set the intention to create ldquoroyal red carpetrdquo treatment from that first point of contact so that you too can enjoy big leaps in your income along with quality clients who rave about you everywhere they go

Anything is possible Everything is waiting for you

copy 2011 Joy Chudacoff

PAGE 20 bull June 2011 bull Moms In Business Magazine

RTS Publishing ndash Richelle Shaw CEO

Richelle is the leading expert and authority in building successful million dollar businesses Richellersquos experience comes from building her first business to $36 million losing it all after the 911 World Trade Center Tragedies then

successfully rebuilding her million dollar company in approximately 5 months As the only female African American public utility owner in the nation Richelle has won local and national awards including Top Woman Entrepreneur from AKA Las Vegas Chapter Marketer of the Year from Glazer-Kennedy Insiderrsquos Circle of 20000 members and Unstoppable Woman for the Womenrsquos Leadership Counsel She was also nominated for the GreenLeaf Award Top 50 Collection Professionals and the Top 40 Under 40 when she was 27

After writing the book How to Build A Million Dollar Business in Las Vegas- Without the Casinos Richelle set on a journey to help other women of color build their own million dollar businesses Since 2007 Richelle has successfully mentored over 6400 women of color in her international coaching program designed to help take business ideas and make them a business reality

Richelle is also a mentor for Make Mine A Million an expert content contributor on multiple internet sites and featured in over 30 publications including Inc Entrepreneur Black Enterprise Smart Money plus the covers of Collection Advisor and MOMEO Magazines

Currently Richelle shares her knowledge with several business owners across the United States as their business advisor and implementation coach She and her staff implement the strategic plans to help build businesses for several physicians a beauty school a race car association a restaurant and an auto repair facility She has helped business owners in over 98 different industries

Richelle is providing the grand prize grant winner withOne Year Onyx Level Membership and Mentoring to The Million Dollar Equation with Richelle Shaw Included

u Monthly coaching and training calls on essential business building strategies included in the Million Dollar Equation

u Step by Step Checklist on how to use different tactics and media u Downloadable examples of strategies u Access to the Million Dollar Equation Solutions Center where all small business

questions are answered

Total Value $300000HttpwwwTheMillionDollarEquationcom

RTS Publishing

Heros and SherosSupporting Moms In Business Grant Competitors

The

This Monthrsquos Featured Heros amp Sheros Part 2

Moms In Business Magazine bull June 2011 bull PAGE 21

She Gets ResultsBrenda Prinzavalli

Brenda Prinzavalli is a writer consultant seminar developer and business owner She has a passion for helping others achieve greater balance in their busy lives A former educator trainer and consultant in the field of education Brenda is the founder and owner of Balanced Organizing Solutions LLC

a unique organizing business that perfectly marries her professional expertise as an educator and problem-solver with a personal commitment to health and wellness of the body and mind - beginning with a simplified organized life

Brenda has served a variety of business and residential clients on projects large and small and she regularly works with corporate executives to create more profitable businesses and greater worklife balance through streamlined systems She also works with individuals and families who want to simplify their lives and gain more time to pursue their passions

Brenda is also in various forms of media whether writing her Organizing eNewsletters contributing to a variety of publications or appearing as the Dream Team Organization Editor for the FOX show MORE on KVVU FOX 5 Las Vegas This gives her the opportunity to spread her gift of organizing on a broader scale

Her memberships include The National Association For Moms In Business the National Association of Women Business Owners and the National Association of Professional Organizers as a Golden Circle Member She has served as National Chair for the National Association For Moms In Business National Board Committee Chair for theCreate Your Dreams Gala Co-Chair of the Women of Distinction Awards and Nevada

Ambassador for the National Association of Professional Organizers

Brenda holds a master of elementary education from the University of Nevada Las Vegas and a bachelor of elementary education from the University of Iowa She and her husband Brian currently reside in Las Vegas NV

Brenda co-founded She Gets Results with Gina Robison-Billups to help provide a place of resources and connections to help women to get better faster and greater results Contact Brenda at wwwBalOrgcom

She Gets Results proudly supports the Moms In Business Grant Competition with the following benefit

Matching Dollar Sponsor SheGetsResultscom is going to match dollar-for-dollar up to $1000 to the Grand Prize Grant Winner

Value $100000 (in Cash)HttpwwwSheGetsResultscom

She Gets Results

PAGE 22 bull June 2011 bull Moms In Business Magazine

The SBE Council

The Small Business amp Entrepreneurship Council (SBE Council) is the nationrsquos leading organization devoted to protecting small business and promoting

entrepreneurship Through advocacy education and training opportunities SBE Council works to foster and promote small business start-up and growth and entrepreneurial opportunity The SBE Council is celebrating their 15th year in operation HttpwwwSBECouncilorg

SBE Council

WE Inc

WE Inc is a a project of the Small Business amp Entrepreneurship Council (SBE Council) -- a prominent advocacy and research organization dedicated to protecting small business and promoting entrepreneurship WE Inc aims is to improve

and enhance the economic climate for womenrsquos entrepreneurship By advocating for policy solutions that encourage business ownership by women and providing information and resources to entrepreneurs at all stages of their business development WE Incworks to increase economic opportunity and financial security for those seeking the rewarding and challenging path of business ownership HttpwwwSBECouncilorg

WE Inc

Hybrid Mom

Hybrid Mom was conceived in 2006 and came into the world in the same way most babies do not without struggle but full of excitement joy and love Our

motivation and passion is to create one authentic inspiring and reliable resource for the multiple roles todayrsquos mom plays - loving parent unique individual and business-minded person HttpmibnorgwwwHybridMomcom

Hybrid Mom

Supporting Heros and Sheros conrsquot

Promotional Partners

ACTiVATE

There are many programs to assist entrepreneurs even programs specific to women but ACTiVATE targets a unique market - technology transfer - and delivers

results An internationally acclaimed program ACTiVATE provides innovative and intensive development along with a community of support created to unlock the true potential of experienced women - a largely untapped market - to start and grow technology-based businesses HttpwwwPathForwardCenterorg

ACTiVATE

Moms In Business Magazine bull June 2011 bull PAGE 23

Chances are that you know a Mom have or had a Mom are a Mom that has had the challenges of starting a business - a dream or perhaps there was an

opportunity to expand their existing business - only to not have enough sup-port or finances

Moms that take an ideadream and create a business while juggling children grandchil-dren family and morehave additional hurdles to conquer

The purpose of the Moms In Business Grant Competition valued at over $10000 is to provide enterpris-ing Moms with vi-tal tools educa-tion support and cash to achieve their goals and success

CongratulationsTo theTop10 Moms In Business Grant Competition Semi-Finalists

These Semi-Finalists need YOUR helpNOW

to achieve their goals

u BROWSE through the 10 Semi-finalists and read about their inspiring ven- tures throughout the following pages

u FIND one or more that you feel you would like to see succeed u VISIT their project u VIEW their generous offers for your support u PITCH IN and Make A Difference in the future of a Mom and her life

Moms In

BusinessGrant Competition

SEMI-FINALISTS

Get Started Now

PAGE 24 bull June 2011 bull Moms In Business Magazine

MEMBERS NEWS

About My Venture

If your passion was an art and a gift that you could share with others how would you go about telling

folks Heads or Tails creates custom bows and dresses for children of all ages This business is built on the quest of sharing caring and making moments special by adding their products to the moments remembered Peerbackers has created a platform to help businesses grow with a twist Heads and Tails has set a goal to raise $11100 in less than 45 days

Heads or Tails needs you right now to make a pledge If the goal is reached Heads and Tails will use the funds to purchase a van sewing equipment and hire additional staff I need your contribution to help Heads or Tails to fulfill its fund raising goal Even more your support will help Heads and Tails make even more moments special with its bows and dresses Make a pledge of support today

About Heads Or Tails manufactures and supplies Custom Childrenrsquos Hair Bows for Babies Toddlers and Girls of all ages Heads Or Tails will be launching their New Dress Line This Line will consist of an array of styles of Pillow Case amp Jumper Dresses

What Do We Need Heads Or Tails is in need of a Commercial Van and a Commercial Embroidery Machine

Why Do We Need Heads Or Tails is expanding and needs the necessary equipment to keep up with the demand and for the business to grow The Commercial Van will be used to transport products to Vendor Trade Shows Festivals Markets and other Craft Shows The Commercial Embroidery Machine will be used to do the embroidery directly at the Shows and at the office location

Goal Our Fundraiser Goal for this project is $11100 (Van-$5000 amp Embroidery Machine $6100) Any contribution big or small will help Fund Heads Or Tails Goal As the business continues to grow Heads Or Tails will be able to give back to the community through Employment Skill Training Entrepreneurship as well as Special Events giving a certain percentage of revenue back to a specific organization

Motto At Heads Or Tails we ldquoStrive in Dressing Your Little One from Head To Tailrdquo

Thank you in Advance for Your Support

Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Angela Owens - Owner Heads or Tails

Moms In Business Grant Competition Semi-Finalists

Moms In Business Magazine bull June 2011 bull PAGE 25

About My Venture

BACKING A WIN-WIN PROJECT EcoBio-Block was developed in Japan to revitalize and purify polluted waters in rivers canals and the ocean over a decade ago It is

presently being used in a variety of outdoor and government projects in Japan Korea India Malaysia and China Using naturersquos own system of cleaning water EcoBio-Block clarifies cloudy water in aquariums ponds and in other environmental uses with beneficial bacteria and nutrients infused in a volcanic rock which multiply and disperse regularly into surrounding waters keeping bacteria levels consistently high enough to breakdown organic waste into less toxic nitrates and keep water clear odor-free and healthy

It also appears to encourage an increase in the levels of microbes which breakdown nitrates into nitrogen gas which then dissipate into the air It has a US Patent and is certified to international safety standards The pondenvironmental products which are known as the ldquonsMrdquo and ldquoWaverdquo are generally effective for about 3 years The nsM are shaped like stones come in a box of 4 and can treat from 100 - 400 gallons of water depending on the condition of the water and the amount of fish) The Waversquos design is based on hydrodynamics and is made to keep mud out and allow bacteria to multiply easily For large pond use it can treat from 300 to 1000 gallons of water (also depending on water conditions and fish populations) It normally takes from 2 to 6 weeks to see optimum results but factors such as temperature can cause a variation in the time frame This product is easy-to-use mess-free and reduces maintenance in ponds and other water features

OUR PROBLEM AND OUR PROJECT ONEdersave Products LLC httpwwwOnedersavecom is the exclusive distributor of EcoBio-Block Family Products in the US and Canada It was the recipient of the 2008 Pet Age magazine ldquoPinnaclerdquo Award for aquarium product of the year The pond and environmental products are brand new additions to our product line but this absolutely unique product faces a major hurdle Despite the fact that it has been thoroughly researched and is being used with great results overseas we face a credibility problem

The product sounds too good to be true and we are pretty much being ignored We want to have a major American University study and publish the data on this product We need to have easily accessible information by a respected source to back up our claims that it will be a boon to the environment as it cleans purifies and deodorizes polluted waters and creates a healthy environment

for aquatic life

With a project like this everyone wins

Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Arline Saiki - ONEdersave

PAGE 26 bull June 2011 bull Moms In Business Magazine

About My Venture

Why we need your support

Sales of our popular Kitty Holstersreg cat harness are about to exceed our supply Demand for our Kitty Holsterreg increased exponentially after being featured on CBS Sunday Morning and being given the highest rating (5 out of 5) by Cat Nip magazine based on its comfort and difficulty for cats to wiggle out of

Our sales have consequently gone through the roof and we are at risk of running out of product We need to make more harnesses sooner than expected cotton prices have soared significantly increasing the cost of manufacturing the Kitty Holsterreg and we need to expand our line with new colors patterns and sizes to meet customer demand Without your help it is unlikely that we will be able to start production before we run out of harnesses What your donations will do for us

Your donation will help us fund a grant to produce more Kitty Holstersreg We are adding several new colors and patterns as well as two additional sizes to fit a wider range of cats The colorspatterns we are adding are camouflage pink tiger stripe and jaguar 10 of sales of the pink Kitty Holster will be donated to charities that support the fight against breast cancer

What you can do to help 1) Donate to this venture 2) Forward our project link to others in your network 3) Share our project with your friends on Facebook and LinkedIn 4) Tweet about our project on Twitter

What you will receive in return

In addition to a sense of satisfaction that you are helping cats get the chance to enjoy being walked outside supporting the fight against breast cancer and a very important part of our growth everyone who pledges will also receive a gift specific to their pledge level and become a member of Crazy K Farmrsquos Circle of Friends which will entitle them to exclusive discounts on our products and behind-the-scenes access to our company and the farm that inspired it

More information about our company

1) Watch a video about our harness httpwwwyoutubecomwatchv=qhjrtuKiNQI 2) Learn more about the harness on the Kitty Holster website wwwKityHolstercom 3) Learn more about our company and the farm atwwwCrazyKFarmcom

We look forward to your support thank you Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Tobi Kosanke - Crazy K Farm - The Kitty Holster

Moms In Business Grant Competition Semi-Finalists

Moms In Business Magazine bull June 2011 bull PAGE 27

COMPETITIONSEMI

FINALIST Temeca Jone - Funducate

About My Venture

Funducate is an exciting company that has a line of educational tools and merchandise for children that are

fun and engaging Funducate was founded by my husband Todd and myself It is registered as an Ohio Limited Liability Corporation Funducate is the Trademark name for all of the Sing Along with Happy Handy Fun Bunch Peek at You Kids Tribute to Heroes and Living in Faith Everyday (LIFE) books videos and merchandise

The Fun Bunch Series and Happy Handy book series 1 and 2 collectively has 10 books self published with the initial trial period using the first series as an educational tool has been used in school and educational facilities to teach children ages 12 months to 11 years of age Within 1 to 3 years all books directed by the Non-Profit Corporation All in One (AIO) Books at all levels of non-profit business has reached the market north south east and west within the United States to areas with educational and literacy challenges Through AIO Outreach Program AIO Books has also partnered with learning institutions and

organization to incorporate a multi-systemic approach establishing a continuum of mental health community school and home based interventions to further demonstratepromote fun learning and education I dress as Udder the Cow one of our Fun Bunch character I read our Tribute to Heroes books sing songs discuss about our heroes the Military Fire and Police Department with children during AIO outreach program

Also through the outreach program I am able to donate books and help bring fun to education and assist educators

Please visit wwwFunducatenetThank you in Advance for Your Support Visit httpwwwMomsInBusinessGrantcom

PAGE 28 bull June 2011 bull Moms In Business Magazine

About My Venture

Seniors Helping Seniors ndash Las Vegas NV When Employees Become Parentrsquos CaregiversHELP SHS CREATE OUR SHS EDUCATIONAL PROGRAM FOR EMPLOYERS About UShellipMy mom was a great lady When she developed Alzheimerrsquos

in 2002 she was still an intelligent outgoing and fun loving person I wanted to spend time with her before the disease caused her to become unaware of her family and her surroundings Thankfully I was able to quit my job and stay with her I lived with her for over two years and it was some of the best spent times with her in my life

However many adult children canrsquot always help with the caregiving of their parents or risk any consequences with their jobs due to absenteeism or lack of productivity In most caregiving situations the elderly parent wants their daughter or son there to help because they know that they are trustworthy Upon my motherrsquos death I knew that I wanted to continue to help elder seniors as well as the older children of senior parents That is when my husband Doug and I discovered Seniors Helping Seniors an exceptional and unique program of compassion and care It matches senior caregivers with seniors who are looking for a little help to stay independent in their own home for as long a possible a way to give and to receive This innovative program creates the support you need from people with life experiences who will understand your parent the most

This has been a great business for my husband and I because we both enjoy helping others But we have realized that there are so many adult children caregivers today who are trying to juggle their families their job and their aging parent(s) throughout their daily lives It has become a 247 struggle for them not allowing them to enjoy being their parentsrsquo kids anymore just their caregivers

What we want to accomplishhellipSeniors Helping Seniors provides in-home non-medical caregiving services to seniors in our community In addition Seniors Helping Seniors wants to start an SHS Educational Program to provide information to our local employers about their employees who are responsible for the caregiving of an elder senior In the 1980rsquos American businesses adapted their human resource policies to accommodate the needs of workers with young children Now many of those same workers face a new responsibility providing care for an older parent relative or friend Just as childcare did the growing need for eldercare presents companies with a new reality ndash workers who must juggle multiple demands on their time and energy Yet this reality presents genuine opportunities for those firms that recognize itrdquo We hope that by implementing the SHS Educational Program we can develop various elder caregiving resources for the benefit of the employee employer and company

What We Will Plan Forhellip Basic Packet ndash information about local agencies and support groups for employees as an option to help deal with caregiver stress reduce absenteeism and increase productivity in the workplace Employee How to Guides ndash help employer in developing a manual as simple or complex as they want to help their employees with caregiving and family caregiving ldquoburnoutrdquo issues Benefit(s) Packet ndash provide ownersmanagers with ideas about eldercare policies that they can implement into their

overall existing benefits and policies packages such as Flex-time shortened work weeks modified schedules Telecommuting Long-term care insurance plans to cover spouse and parentsparents in law

Speakers Forum ndash provide employers with ongoing presentations to educate their workforce on how to make good choices regarding caregiving amp eldercare Host ldquoCaregiver Fairsrdquo Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Natalie Ahlstrom - Seniors Helping Seniors - Las Vegas

Moms In Business Grant Competition Semi-FinalistsMoms In Business Grant Competition Semi-Finalists

Moms In Business Magazine bull June 2011 bull PAGE 29

About My Venture

BlueEyes amp BareFeet Designs is a clothing and design company featuring a collection for children created from

vintage vintage-inspired modern and recycled fabrics

Each piece is handmade and ultimately inspired by my children - two daughters Abigail and Elise and my son Isaac You will see them in many of the pictures as they are my regular lsquomodelsrsquo and everyday users of the designs Right now we are a one-man showhopefully about to change all that Our Unique Proposition - What makes BlueEyes amp BareFeet Designs unique is our focus on use of fabrics that are either recycled upcycled or sustainable 70-80 of our designs follow this concept Upcycling according to an article in the April 2011 issue of Entrepreneur magazine is ldquoushering in an entirely new wave of entrepreneurial innovationrdquo Upcycling by nature also leaves room for higher profit margins giving me the opportunity to outsource areas I need support in through partnerships with other local companies earlier in the business cycle rather than later boosting our chances for solid and consistent business growth Clients love the fact that I can take clothes they no longer want heirloom pieces or lsquoleftover good intentionsrsquo of fabrics they never used and bring them back to life as a boutique style outfit for their little one(s) A quick example is in the use of a t-shirt One t-shirt will either be turned into a jersey scarf a t-shirt tutu or play a role in the construction of a jersey dress or a combination thereof There is very little fabric left as waste when I am finished allowing the fabrics to reach their full potential and be used again in a different purpose saving energy time and money versus the use of new fabrics I currently find my fabrics through donations thrift stores and vintage stores We have set styles of designs but each piece usually ends up slightly or largely different bringing in the added value of one-of-a-kind looks Our Growth - Last year I launched this clothing collection for children as a project and an outlet for my creative mind The collection has quickly surpassed my expectations and has grown to a spot where I felt compelled this year to take a leap of faith resign from my position as a financial advisor and go fulltime on February 1 I am a faith-driven person and to make a long story short truly believe this business is not mine I am merely the first employee entrusted to bring it to its full potential The doors and opportunities opened by God have been truly mind-blowing The collection has steadily grown through word of mouth and personal marketing and is now at a point where growing demand justifies hiring help in the areas of production and administration This will allow my focus to be on design and expanding the product line through strategic partnerships with other local designers or further in-house production Your support in this funding will help to lsquobridge the gaprsquo in costs for hiring and branding

Three pivotal elements to the growth have been middotParticipation as a featured designer in the Childrenrsquos Fashion Show during Midwest Fashion Week in March middotPublicity through articles in local newspapers and publications middotWildfire word of mouth marketing from the best clients ever

I really work hard to build a community around my designs and have tremendous support in doing so locally and am ready to take this to the next level BlueEyes amp BareFeet products have already made their way into local boutiques through our partnership withAesthetic Design Style House providing the framework necessary to do what I do best design and innovate I am a born entrepreneur with the drive and business acumen to make this a sustainable company and am so excited to work with

Peerbackers and National Association of Moms in Business to take the next step in my business growth

Your Dollars - Your backing of this venture does not mean that money goes into my bank account to sit It will be distributed into a whole community of support for this venture From branding to website upgrading production to promotion your dollars will filter through the hands of MANY local businesses and designers Your funding will be a pivotal and defining moment for BlueEyes amp BareFeet Designs and every dollar is truly appreciated Thank YOU in advance for your support Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Stephanie Williams - BlueEyes amp BareFeet Clothing Designs

PAGE 30 bull June 2011 bull Moms In Business Magazine

About Our Venture

WE NEED YOUR HELP The Abstinence Education Council operating under the trade name AEC-I Decide (httpwwwAEC-

IDecideorg) works with young people in rural central NY to help them to make good choices for a happy healthy future

Our young people today face challenges that we could never have imagined Instead of getting good role models they are bombarded from all sides with messages that are confusing unhealthy counter-productive and too often inappropriate This often has the effect of encouraging high-risk behaviors

OUR PROGRAM All high-risk behaviors essentially come out of the same basic problems Starting with a lack of self-esteem (self-respect) and encompassing other issues from poor role models to problems with ADDADHD studies like those from State University New York Cortlandrsquos Center for the 4th and 5th Rs (httpcorlandeducharacteraboutushtm) have found that character education reduces the likelihood of children getting into high risk behaviors and increases the likelihood of success in life Since the late 1990rsquos abstinence programs have started focusing on addressing the reasons for all high risk behaviors and developing character as well as promoting developmental assets (httpsearch-instituteorgcontentwhat-are-developmental-assets) and protective factors This has influenced our decision to expand the focus of our programs to address the root causes of deadly behaviors

OUR NEEDThe problem we have been having with our programs is that we have had to tailor them to the specific needs of the organization which is making a request which means pretty much developing something new for each group We need to be more proactive so instead of waiting for people to call us and have them tell us what they want us to do we plan on booking the local libraries (which are free or very cheap) and just offering this program ourselves It will be for girls only ages 8 to 12 and 13 to 17 What we are doing now is putting together an 8 to 10 week program which we are calling ldquoHealthy Beautyrdquo It will start with Doversquos Self Esteem program which you can review at httpwwwdoveusdl=CFRBaspxlcp-dfrbarticlesvideos) The rest of the program will cover physical mental emotional and spiritual beauty with an emphasis on modesty and self-control as well as real tips on healthy beauty (inside and out) The program will loosely follow Sean Coveyrsquos book ldquoThe 7 Habits of Highly Effective Teensrdquo

OUR PROBLEMThere are so many kids that we would like to reach but this is a ministry and we donrsquot charge for our programs We are funded by donations which were down this last year We have a very small staff and very limited funds

OUR SOLUTION WITH YOUR HELP We are tapping into volunteers from Christianvolunteeringorg and are looking forward to the boost we expect from their help We are going to concentrate on girls ages 8 to 18 to simplify things for us And we are trying this innovative new way to raise funds and expand our base raise our visibility raise awareness of the problems our children face and offer helpful solutions

We can do it with your help Be our ldquoAngelrdquo and ask your friends to check us out at httpwwwMomsInBusinessGrantcomThank you

COMPETITIONSEMI

FINALIST Abstinence Education Council Non-profit Organization

Moms In Business Grant Competition Semi-Finalists

Moms In Business Magazine bull June 2011 bull PAGE 31

About My Venture

What is this venture all about

There are four key questions to ask or steps to any new idea Read on as I ask and answer the top questions

1 Do you Love It or Like It A Lot It must be something you like ideally something you love There has to be a passion or strong desire to learn and know more about something before venturing out Answer I love the game of golf and believe any woman can learn life lessons from golf that she can carry to her friendships her family and her business

2 Does anyone else like it Are there other people that like some part of the activity involved If you were starting an ice cream shop there would have to be someone somewhere that liked ice cream in order to be in business Answer I am one of those that would hop in the ice cream line There are many women that feel overwhelmed by all things golf and that is the first hurdle we will climb with them together

3 Have you made a decision Any idea remains between the ears if a decision is not made to take it to the next level and beyond Answer The merge of golf business and friends in a casual setting that introduces women to the world of golf is a decision that needs no thinking

4 Will you promote promote promote This is essentially the get busy step Answer This is the make it all happen phase and why I am here I have been through three of phases and am beyond ready to promote this as the concept for teaching life lessons around

I want to use the game of golf to teach women life lessons in a blend of areas to include self-esteem parenting and business A game that uses precision skill and patience is THE place to negotiate and even close business deals As with any venture or undertaking its important to plan a maneuver take a step forward and just swing Golf is a venue to be celebrated by other women and learning to play through our golf partner match up website peer-to-peer lessons and the largest part of the endeavor a one-day golf clinic with a second day for open play and mini tournament The funding from peer-backers would be used to design create and maintain a website purchase starter sets of clubs and other golf equipment and to promote the clinic

Why help fund this project I have a long standing background in event planning and have coordinated planned and run numerous golf tournaments hole-in-one fund raising events and social events with golf as a primary focus I also co-own multiple other businesses so I have started managed and successfully run multiple businesses I have the ability to kick start any concept and one that includes good times great learning and golf--thatrsquos an adventure I will undertake and grow

Why is This So Special This project is unique because it combines the elements of friendship mentoring business coaching and empowerment in one place and has so many ways to branch out in the future The endeavor is a personal passion but does so much for the community expanding the views of others and broadening the mind on how to include golf lessons in everyday life

Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Tarrah Jennings - On Par Empowerment Day for Women

PAGE 32 bull June 2011 bull Moms In Business Magazine

About My Venture

I Marketed my Business Basically for Free and I Teach You How to Do the Same

While on bed rest with my second child in 2008 I became severely depressed and worried about everything I dealt with my depression in a very careless wayI drove my family into severe debt I spent money on every and anything to keep myself lsquohappyrsquo and those around me happy too

One month of bed rest and my pregnancy I was slapped in the face with the reality that I had put my family in a horrible financial position and I wasnrsquot sure how to fix the situation With a two year old already at home and a new baby arriving any day the last thing I wanted to consider was going back to work So I explored my options and made the decision to build a business from home The little money I had was used to take care of the legal pieces such as getting my business license I was stumped on how to get the word out about my business with no money Enter Twitter Facebook and LinkedIn

I was already on some social networks socially but decided to take a chance and see if I could spread more info about my new venture using the Internet I was quickly able to spread the word among friends and family and potential clients I landed my first client four days after joining Twitter I learned about other ways to strategically place myself in front of people that could were either potentially clients or like-minded individuals that I could possibly collaborate and network with Today The Savvy Womenrsquos Business Solution still puts very little money out for marketing and Irsquom working hard to help fix the financial burden I put my family under

Would You Like to Learn How to Market Your Business on the Internet Also I would love to teach other moms and women in the Baltimore area how to market their businesses using social media and I want to do this for as little money as possible

By reaching my goal of $3000 I will hold four hands-on trainings in the Baltimore-Washington DC in the next 12 months Additionally I will be able to use this money to market locally in print media that I normally would not be able to afford on my own I can help other women like myself establish a professional presence for themselves a social media

strategy for their business and fun innovative ways to get your clients customers and community involved with your business

I thank you for your support and feel free to connect with me with any questions you may have Feel free to share my venture using the easy social media share buttons

Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Rebecca Buscemi - The Savvy Womenrsquos Business Solution

Moms In Business Grant Competition Semi-Finalists

Moms In Business Magazine bull June 2011 bull PAGE 33

About My Venture

The purpose of BuyByMomcom is to promote moms in business and get them out on the web BuyByMomcom is owned by Julianne Alvarez-Wish a WAHM to 4

My passion is for the moms who want to stay at home with their children while bringing in an income by selling the items they create or the products they believe in A friend of mine started an online boutique and tried so hard to market it and get word out about the products that she offered However in over 2 years she only ever made 2 sales from the boutique She was heartbroken All the time money and effort she was putting into the website was bringing her nothing in return She was frustrated to say the least and decided to close up shop

BuyByMomcom was born because I wanted to keep that from happening to other moms I wanted to see mothers succeed in their businesses and be able to stay at home with their children I wanted to spread the word about the amazing talents moms possess and I wanted to see them succeed beyond their wildest dreams in your business I truly believe that by working together we can make each mom a success

Some of the Features of BuyByMomcom

bullFree Listings for any mom in business on our Mom Shops amp Blogs page bullRandom Spotlight links every few days for more exposure to your business bullFeatured Mom opportunities where your business is in the spotlight for an entire week bullReviews and giveaways of some of the best mom-made products you will find bullReasonable advertising rates so that your 125x125 button is on every page of the website and blog

We want you to succeed Stop by BuyByMomcom today and add your free listing and check out all the other wonderful WAHMs and the products we have to offer

Visit httpwwwMomsInBusinessGrantcom - we welcome your support

COMPETITIONSEMI

FINALIST Julianne Wish - Buy By Mom

PAGE 34 bull June 2011 bull Moms In Business Magazine

Moms In Business Magazine bull June 2011 bull PAGE 35

FounderGina Robison-Billups

EditorDesignLayout

Eugenia Martini-JarrettEugeniaMIBNorg

Advertising Gina Robison-Billups

GinaMIBNorg

Published by NAFMIB the National Association for Moms In Business The Leading National Association Representing Executive Entrepreneur and CEO Moms

MIBNorg NAFMIBorg

Copyright 2011 copy International Association For Moms In Business See wwwMIBNorg for full copyright page

All Rights Reserved

ldquoTwenty years from now you will be more disappointed by the things that you didnrsquot do than by the ones you did do So throw off the bowlines Sail away from the safe harbor Catch the trade winds in your sails Explore Dream Discoverrdquo ~Mark Twain

ldquoWhatever the mind of man can conceive and believe it can achieve Thoughts are things And powerful things at that when mixed with definiteness of purpose and burning desire can be translated into richesrdquo ~ Napoleon Hill

ldquoPeople are definitely a companyrsquos greatest asset It doesnrsquot make any difference whether the product is cars or cosmetics A company is only as good as the people it keepsrdquo ~ Mary Kay Ash

ldquoSuccess or failure in business is caused more by the mental attitude even than by mental capacitiesrdquo~ Walter Scott

ldquoWhat I know for sure is that behind every catastrophe there are great lessons to be learned Among the many that we as a country need to get is that as long as we play the ldquous and themrdquo game we donrsquot evolve as people as a nation as a planetrdquo ~ Oprah Winfrey

ldquoLife is not about how fast you run or how high you climb but how well you bouncerdquo ~ Unknown

sign in a gift shop windowUnattended Children will be given an Espresso and a Free Puppy

Wisdoms for Thought

Page 6: Moms In Business Magazine June 2011

PAGE 6 bull June 2011 bull Moms In Business Magazine

Moms MinutesNOWQuote of the Month

ldquoldquoIt takes a great deal of courage to stand up to your enemies but even more to stand up to your friendsrdquo

- J K Rowling

This new app connects users to short-term charity assignments

Tasks require a maximum time commitment of 5 minutes and can range from answering survey questions to snapping photos of a local park An engaging alternative to text-to-give entreaties the app allows users to contribute proactively in their downtimemdashappealing to Momrsquos multitasking mindset So far itrsquos only available in the UK but expect a US spin-off to pop up soon

600 Schools Flash Mob Dance with the First Lady

Do Some Good

App Curbs Parking RagePublic service initiative SFpark seeks to reduce fuel consumption in San Francisco while also saving drivers from aimless cruising in pursuit of parking spots Sensors installed in parking spaces and city-owned garages track parking availability in real time

The data is then uploaded wirelessly to a public feed Using the SFpark website or iPhone app drivers can track not only open spaces but also how much theyrsquoll cost since the system also varies meter prices based on demand In some cases rates drop to as little as 25 cents per hour in lots where demand is low and will inflate to as much as $400 per hour on the most congested city blocks

You may have heard that the National Association of Broadcasters organized over 600 schools nationwide to perform a dance popularized by Beyonce in her video for ldquoMove Your Bodyrdquo which encourages kids to get up and get moving

All the performances took place at 142 pm today First Lady Michelle Obama stopped by Alice Deal Middle School in Washington DC to check out their event and had some fun herself httpwwwwhitehousegovblog20110503first-lady-michelle-obama-drops-dc-school-watch-students-do-let-s-move-flash-workout

The Family that Moves Together

Loses Weight Together

Together Counts is a nationwide program to inspire active and healthy living The idea is to get families and community members ndash starting with you ndash to take a simple pledge

Eat at least 1 meal and do at least 1 activity together every week

The ways to fulfill the pledge are endless They can be as creative as organizing a neighborhood potluck followed by a game of say football ndash or as simple as sharing a meal then going for a walk The important thing is that you do them together

If you take the pledge as a family involve your kids let them choose activities they enjoy and give them a say about whatrsquos on the menu This way theyrsquoll gain a sense of ownership and look forward to together time

The overall goal is to find a balance between the calories we consume and those we burn to strike this balance regularly and to have some fun This way getting more active and healthy becomes easy ndash easy as a dinner date followed by a walk with the people you care about most

Together Counts is about to launch across the country but it starts here with us Click here to get involved now

Moms In Business Magazine bull June 2011 bull PAGE 7

Moms Minutes

Look Ma No Carbon Feetprints

Efforts to be greener in fashion has now hit the shoe industry with some new and innovative brands breaking into the footwear business More and more companies are phasing out the slow-to-decompose synthetic materials traditionally used in the composition of sturdy soles

The three brands below are innovating by embracing biodegradable materials that afford improved durability with impressive comfort

OAT Two years ago the brothers behind this eco-minded Dutch company conceived went where no man had gone before biodegradable footwear It that leaves no footprint ndash carbon footprint They have designed sneakerrsquos uppers of bio-degradable canvas and a SEED-embedded cork sole Seriously when a pair of these sneaks wear out just plant or compost them and they will decompose completely sprouting fresh flowers as they do

INDUSTRY OF ALL NATIONS is an LA-based shoe and denim brand producing 100 biodegradable summertime slip-ons ldquoIndustryrdquo distinguishes itself with a woven rope sole made of jute one of the strongest natural fibers The rope soles are woven in a small agricultural village in Uruguay where ldquoIndustryrdquo employs the native people to execute a century-old production technique in an effort to preserve local custom and

protect villagers from having to seek work in urban centers

Serious runners donrsquot worry You are no longer left out of the green shoe revolution You now have many options for sneakers that are both supportive of your feet and environmentally friendly with BROOKS The traditional running shoe midsolemdashwhich provides stability and absorbs shockmdashhas been made with EVA a synthetic compound that can take more than 1000 years to decompose But most Brooks styles now feature their patented BioMoGo midsoles which biodegrade 50 times faster than their EVA counterparts Even though thatrsquos a little over 25 years BioMoGo technology could save nearly 30 million pounds of landfill waste

Few alternatives exist for those seeking to upgrade their classic cotton bedding Inspired by the feel breathability and quick-dry features of the performance fabrics worn by their players two former womenrsquos basketball coaches have created the worldrsquos first line of performance linens

Made from a blend that marries luxury bedding with high-tech athletic apparel SHEEX help control body temperature and manage moisture better than conventional cotton Soft and stretchy enough to always stay taut these sheets will keep users cool under the covers when things get hot and heavy

Do You Have KloutSince the inception of social media onersquos worth has been measured by sheer number of ldquofriendsrdquo or followers However online reputation and influence are emerging as the new signifiers of onersquos social standing Social media analytic tools are emerging that quantify the quality rather than quantity of online connectionsmdashand provide a score to anyone with a social media presence and eventually becoming a relevant way to evaluate the worth of an expert consumer or friendmdasheven becoming vital to onersquos career and personal life

Online reputation and influence will become increasingly significant for consumers brands and marketers alike The platform making your influence your sellable quality is Klout a social scoring system that assigns individuals and some companies a grade from one to 100 based on data points from Facebook Twitter and LinkedIn Instead of focusing on the typical social media popularity contest Klout scores are founded on the new social media currency of retweets likes and comments

For Hottiesin the Bedroom

Source Trendcentralcom

PAGE 8 bull June 2011 bull Moms In Business Magazine

NOW Moms Vote MattersMomsVoteMatterscom

Moms Vote Matters is a program for moms in business to learn influence communicate and engage in community and national policies that effect their families and their businesses

Moms Urge Toys ldquoRrdquo Us to Live Up to Its Promise to Pull Toxic Toys from Shelves National Mom Advocacy Group Sends Card and Petition to Company Headquarters Urging Removal of Products Containing or Packaged with PVC

In 2008 Toys ldquoRrdquo Us issued a news release indicating that it would reduce the use of a common but dangerous toxin called polyvinyl chloride (PVC) in products and packaging and offer more PVC-free products That has not yet happened MomsRisingorg an online and on-the-ground grassroots organization for moms and everyone who has a mom and cares about family economic security is urging the company to make good on that promise

The group has sent a card to Toys ldquoRrdquo Us headquarters along with a petition bearing the signatures of nearly 15000 moms dads and others concerned about childrenrsquos health urging the company to keep its promise ldquoto keep kids safe from toxic PVC chemicals in toys and packagingrdquo

PVC chemicals have been linked to rising chronic diseases in children including learning disabilities obesity and cancer According to a report from the Center for Health Environment amp Justice toys that have tested positive for PVC include Barbie ldquoToys Story 3rdquo Woody and Buzz Lightyear figures Disney Princess Royal Giggles doll Zhu Zhu Pets Hamster Hangout Nickelodeonrsquos Dora the Explorer and Diego figures Sesame Street Elmo Faucet Cover Club Penguin figurines Imaginext toddler action figures and many others from dolls and balls to baby bath time toys and products and even My Name Sippy Cups PVC was also found in toys whose brands are owned by Geoffrey LLC a subsidiary of Toys ldquoRrdquo Us including You and Me dolls Especially for Baby and Sizzlinrsquo Time items The tests were conducted by the Ecology Center in Ann Arbor Michigan

ldquoChemicals that can irreparably ruin a childrsquos life and health have no place in our stores or our homesrdquo said MomsRising Executive Director Kristin Rowe-Finkbeiner ldquoToys lsquoRrsquo Us made a promise to its customers We teach our children that when you make a promise you have to keep it And keeping this promise can make the difference in childrenrsquos lives We are only asking Toys lsquoR Us to live up to its wordrdquo

Senate Small Business Innovation and Technology Bill is Tabled -- the Senate voted to pull from consideration legislation to reauthorize the SBArsquos Small Business Innovation Research (SBIR) and the Small Business Technology Transfer (STTR) programs Through SBIR and STTR the nationrsquos small high-tech innovative businesses are able to play a significant part of the federal governmentrsquos research and development efforts

Moms In Business Magazine bull June 2011 bull PAGE 9

Funding for SBIR and STTR programs is set to expire on May 30 2011 and this bill S 493 would have continued funding through 2019 Sources say that Senate majority leader Harry Reid (D-NV) may bring up the bill later this year if agreement can be reached to limit amendments to the bill Despite this setback in the Senate the House will work on a bill that would continue funding the SBIR and STTR programs Later this week the House Small Business Committee will markup their version of reauthorization with the Creating Jobs Through Small Business Innovation Act of 2011 HR 1425 Read S 493 the SBIRSTTR Reauthorization Act of 2011 and HR 1425 the Creating Jobs Through Small Business Innovation Act of 2011

lsquoGang of 6 Working on a Compromise Budget Plan A bipartisan group of Senatorsrsquo referred to as the Gang of 6 has been working on a long-term solution to the budget deficit The Members of the Gang of 6 include Sen Warner (D-VA) Sen Dubrin (D-IL) Sen Conrad (D-ND) Sen Chambliss (R-GA) Sen Crapo (R-ID) and Sen Coburn (R-OK) Four of these Senators were members of the Presidentrsquos Commission on Fiscal Responsibility and Reform - the bipartisan Commission that proposed a six-part plan in December to tackle and stabilize the budget

The Gang of 6 has not yet released a proposal but is continuing work on one Confused about what you are hearing on the news about the budget debate in Congress Looking for facts without all of the political rhetoric Visit WIPPrsquos brand new Budget Information web page for the facts and answers To view WIPPrsquos new Budget web page click here

NAFMIB Support Simplification of Business Activity Tax - NAFMIB in partnership with WIPP along with more than 170 businesses trade associations and taxpayer groups signed a letter in support of the Business Activity Tax Simplification Act of 2011 (BATSA) HR 1439

This legislation creates a uniform standard for when businesses must pay a business activity tax This includes income tax gross receipts tax gross profits tax single business taxes franchise taxes capital stock taxes and business and occupation taxes Currently every state has a different set of criteria for when the Business Activity Tax (BAT) applies In many cases small businesses are subject to BAT in states where they have sales consultants that cover multiple states without a physical office This bill establishes a clearly defined physical test - Businesses must have an in-state physical presence for more than 14 days a year to be subject to BAT We believe that eliminating existing confusion will benefit small businesses

PAGE 10 bull June 2011 bull Moms In Business Magazine

NOW Events

Moms Making A Million Radio ShowLISTEN LIVEMoms Making a Million - A Fast-Paced Fun Weekly Radio Show On Saving Earning amp Investing Money 800 AM PACIFIC TIME - 1100 AM EASTERN TIME

Call-in Number (646) 378-1417 wwwMomsMakingaMillioncom

Every FRIDAY at 8AM

This fully online summit will help you master the skills you need to land rdquothe big contractrdquo with how-to sessions from actual sales experts book authors and corporate buyers A certificate of achievement will be presented to attendees who successfully complete the summit Meet and Connect with Purchasing Executives From TBA More Information Coming Soon

June 28 2011

B2BMoms Summit 2011

For members of the NAFMIB PowerMom NetworkTM Details of program can be found at PowerMomNetworkcom Official Date TBD (subject to change)

Invitation Only The Power Mom NetworkTM Summit is a private event open only to members of the Power Mom NetworkTM -- a private exclusive and trusted social and business network of mom entrepreneurs and corporate mom executives to receive support peer mentorship friendship strong relationships business growth connections and advocacy If you are interested in finding out more about the Power Mom NetworkTM and becoming a member please go to wwwPowerMomNetworkcom to view detailed terms and qualifications

July 26 2011

Power Mom NetworkTM Summit - Las Vegas

Moms In Business Grant 2012 - COACHINGMoms In Business Grant is the first-ever crowdfunding business grant in the nation We launched this innovative program in March 2011 and it was a brilliant success See more at wwwMomsinBusinessGrantcom

We are doing it again for 2012 and giving one lucky mom a chance to win $15000 in business growth tools and cash We are also giving all of our members a head start for 2012 by starting a coaching series in July 2011 for grant applicants to have all training to substantially increase their chances of success the Moms In Business Grant program Coaching is every FOUR (4) weeks on Friday (NOT every last or first friday etc)

July 29 2011 - 900am PT1200(noon) ET

Moms In Business Magazine bull June 2011 bull PAGE 11

EVENTS

Moms Making A Million Radio Show

Visit httpwwwMIBNorg to view updates and the entire NAFMIB Calendar of Events

June 2011Sun Mon Tue Wed Thu Fri Sat

1 2Leadership and Innovation The SBA Green Procurement Programs

3Moms Making a Million Radio Show

4

5 6 7 8 9 10Moms Making a Million Radio Show

11

12 13 14 15 16 17Moms Making a Million Radio Show

18

19 20 21 22 23 24Moms Making a Million Radio Show

25

26 27 28B2BMoms Summit 2011

29B2BMoms Summit 2011

30

July 2011Sun Mon Tue Wed Thu Fri Sat

1Moms Making a Million Radio Show

2

3 4 5 6 7 8Moms Making a Million Radio Show

9

10 11 12 13 14 15Moms Making a Million Radio Show

16

17 18 19 20 21 22Moms Making a Million Radio Show

23

24 25 26PowerMom Summit - Las Vegas

27 28 29Moms In Business Grant 2012 - COACHING

Moms Making a Million Radio Show

30

31

PAGE 12 bull June 2011 bull Moms In Business Magazine

Prosperity ParentingHow parents sabotage their kidsrsquo success

and how they can lsquochange the storyrsquo

By Randy Gage

parents stop to think about how their own views on getting ahead influence their childrenrsquos ability to succeed

Your core beliefs about everything related to prosperity ndash money relationships health and spirituality ndash are set by the time yoursquore 10 years old And no one influences those beliefs more than parents

Millions of parents do this by conveying a negative vision of prosperity and success If you tell yourself things like ldquoIf it wasnrsquot for bad luck Irsquod have no luck at allrdquo and ldquoIrsquom always a day late and a dollar shortrdquo you will consciously or subconsciously convey these messages to your kids

People have a hard time believing they are sabotaging their prosperity at age 30 40 or 50 because of a belief that was formed when they were six but I see it all the time And thatrsquos the book that gets written unless you become aware of the plotline and decide to change the story

It starts with understanding your beliefs Most people have very limiting beliefs when it comes to money and prosperity And generally how they view money will be consistent with how they view their prospects in health relationships and careers

The good news is beliefs can be changed And if you change your own beliefs about money and prosperity you will show your kids by your thoughts words and actions what it means to have prosperity consciousness

The truth is itrsquos really not that hard to change your beliefs ndash If you are aware of them and make that choice Here are some tips

u Identify negative beliefs you may be creating in your children mdash Do some critical thinking about what kind of beliefs you developed in childhood about money rich people and wealth Honestly ask yourself are you programming your children with thoughts such as money is bad rich people are evil or itrsquos spiritual to be poor I call these ldquomind virusesrdquo Defeating them starts with acknowledging you have them

u Help kids identify anti-prosperity media messages Did you ever stop to think about how blockbusters like Titanic and Avatar portray wealth and how

grew up poor I was jealous of rich people and didnrsquot like them So over the years I kept trying to get rich not realizing that my subconscious mind was telling me

ldquoBetter stop doing that or yoursquoll become one of the evil mean nasty rich peoplerdquo

The messages against wealth and prosperity are all around us in our culture media and religions But how many

Every parent wants the best for their kids Yet millions of adults unknowingly

sabotage their childrenrsquos chances for success

I

Moms In Business Magazine bull June 2011 bull PAGE 13

those stories can set kids up with attitudes that sabotage their future success Talk to your kids about the subliminal messages they receive on TV in movies and other media Help them to become self-motivated critical thinkers

u Create a positive vision of prosperity Examine how you react to families with more wealth than yours when speaking to your kids Do you discuss them with envy or jealousy or admiration and respect Talk to your kids about how their thoughts about wealth can shape their future

It is important to realize that creating true prosperity consciousness is about expanding your vision of what can be for you and your family Abundant people see opportunity They never think something is too good to be true They expect good things So think about these traits and the example you set for your kids

People with prosperity consciousness are dreamers They imagine a better way then work to make it so More importantly they donrsquot buy in to the negative and

erroneous beliefs around them When they are told something is too difficult or not possible they simply smile at the thought They are not easily swayed with the cowardly cautions of the crowd Instead of thinking what is ldquorealisticrdquo people with

prosperity consciousness dream about what they really want in life

Parents who share their dreams with their kids give them the gift of a larger worldview Studying vacation brochures reading luxury magazines and even driving through wealthy neighborhoods are some of the activities families can do together to expand their view of what is possible and develop a larger prosperity consciousness

Why is this so important When your prosperity consciousness expands your subconscious mind works to make these dreams come true It creates confidence drive and ambition Your beliefs change and you begin to attract more prosperity in all areas of your life It all starts with mindset

Developing a prosperous mindset is a continuous process Whether you and your children are on the path to poverty or prosperity is determined by the thoughts you give precedence to every moment of every day

Remember your thoughts come from the type of vision you have Everyone has a vision Millions have a negative one many more have a neutral one Itrsquos vital to help your children develop a positive one for a lifetime of prosperity consciousness

PAGE 14 bull June 2011 bull Moms In Business Magazine

Beth Adcock Shiroishi

lsquos Green Guru ATampT

Moms In Business Magazine bull June 2011 bull PAGE 15

Beth Shiroishi Chatswith Moms In Business Magazine

Continued on page 16

By Gina Robison-Billups

GRB Beth thank you so much for taking this time to share important parts of your life with our readers First of all how many years have you been in this business

BAS 13 Years

GRB How many children do you have

BAS I - we have two of the most awesome girls ndash 4 and 7 I know Irsquom biased but they are truly the best kiddos ever

GRB What does your company do

BAS Our mission is to connect people with their world everywhere they live and work As part of that I have the good fortune to work in our Citizenship and Sustainability group where we focus on issues that are at the intersection of the needs of our company and the needs of society So on any given day I might be thinking about the roll-out of our annual sustainability report the energy efficiency of a cell phone charger participating in a job shadow event with high school students aimed at showing them the value of graduating from high school activating our employees around sustainability or sharing some new technology research from ATampT Labs about ways to prevent the elderly from falling

GRB Whatrsquos on the horizon for you and your business

BAS Wersquore always looking for new and exciting ways to keep consumers connected whether through a revolutionary smartphone or through a pill bottle that reminds you to take your medicine As we help people find new ways of connecting wersquore also looking for new ways to help educate consumers We have been at the forefront of consumer education and continue to look for innovative ways to get the right information into the hands of consumers ndash whether that be through online safety programs for kids with privacy and security initiatives to protect their personal information or by helping them understand their rate plans and available options Along the same education angle Irsquom really excited about tools we have coming online to help our business customers understand the environmental benefits of our travel substitution products

GRB Whatrsquos your greatest achievement

BAS I view life as a continuous lesson so Irsquom not sure Irsquoll ever

Atamptrsquos Assistant Vice President Corporate Citizenship amp Sustainability Beth Adcock Shiroishi shares her life and successes as a business executive and mom with Moms In

Business magazine readers

be able to say I had one greatest achievement I also believe that the greatest achievements are sometimes the seemingly insignificant ones that donrsquot grab headlines I remember one day last year when I had a breakthrough in what had been a really difficult relationship with a particular colleague It was amazing how liberating it was to turn that corner and how at the end of the year I considered that to be my one of my biggest accomplishments Or sometimes it is the unexpected things a few months ago while getting ready for work I heard the familiar gallop of my four-year-old (imagine a lightweight horse) coming towards me I suddenly felt so incredibly happy that this little personrsquos life was such that she chooses to skip as her primary mode of getting from place A to B Now wersquove not hit the teenage years yet so Irsquom savoring this while it lasts

At work my greatest achievement is a culmination of all the work wersquove done over the past three years around sustainability I had the privilege of coming into a brand new position and organization and helping to build a sustainability group from the ground up with a great team of coworkers and under the amazing leadership of our Chief Sustainability Officer Charlene Lake Itrsquos awesome to stand back and survey the work so far ndash its impact on the engagement of our employees the financial return to the company and the external recognition that helps validate decisions wersquore making every day While we donrsquot do the work for purposes of recognition itrsquos rewarding to be recognized through things like the Dow Jones Sustainability Index the Carbon Disclosure Leadership Index and the Corporate Responsibility Officerrsquos Top 100 companies We still have a long way to go on our sustainability journey but little successes along the way make the ride more enjoyable

GRB What advice do you have for other moms in business

BAS In no particular order my random stream of consciousness would be to

1 Support each other ndash emotionally Often I think we moms can be our own toughest critics Recognize that while everyone has their own style of mothering and their own strengths and opportunities we all share a common bond in loving our children and in trying to do the best we know how to do

PAGE 16 bull June 2011 bull Moms In Business Magazine

2 Support each other ndash financially Try to shop online and at places that are mom-owned or that are good employers to moms Whether it be eBay Etsycom the deli down the street or the company that has great family-friendly policies reward good behavior with your purchasing power ndash whatever size it may be

3 Support yourself Build a framework around what you need to keep your energy level high and your mental state healthy and try to live within that framework This varies by person and there isnrsquot a one-size-fits-all solution so spend some time thinking through what it means for you Then build an action plan to hold yourself to it For example it took me a while to figure out that something crucial for me is having a chunk of time every weekend just milling around my house as a family with no set agenda But now that I recognize that I try hard to make sure that is a part of most every weekend It is easy to get into ldquogo go gordquo mode and to feel guilty if your kid isnrsquot in every class sport or event For some people that is how they get energy and that works wonderfully But I (and my kids) need downtime and Irsquom always amazed at the fun and creative things that happen when we just let the day unfold around us Last weekend my older daughter inspired by Pippi Longstocking herself decided to build a path where she and her sister could maneuver through the house without touching the floor Chairs stuffed animals clothes and boxes were everywhere The ensuing chaos brought the laughter craziness and fun that we all needed And Irsquom betting those memories will stick with us far longer than some planned event would have

GRB Who has been your greatest inspiration

BAS I believe there is something to be learned from everyone we meet and many people and experiences have shaped the person I am today But hands down my greatest inspiration is

my kids Through the joy worry laughter tears and everything in-between they motivate me to be the best person I can be and to really examine what message it is I am sending And as a self-confessed ldquosemirdquo control freak they teach me daily that control is highly overrated and there is a higher power in play here It is amazing to watch them grow into their own unique identities while also providing a really honest ldquomirrorrdquo back to me as the parent But the optimism and hope that they embody truly inspire me and drive me in my work around sustainability at ATampT It may sound clicheacute but I truly want this world to be a better place for them and for the kids that they will hopefully one day be blessed with and be inspired by

GRB How do you manage it all

BAS Well the big caveat is that I donrsquot manage it all My husband is a total partner and does a ton And even on the stuff that is mine to do it doesnrsquot always get done flawlessly

Having said that here are my coping mechanisms1) Make a list You can tell my stress level by how many

lists I have with me at any given moment in time

2) Dispel the myth of ldquobalancerdquo which conjures up the image of that scale showing all your credits and debits down to the well-calculated ounce Instead go for ldquojugglerdquo which conjures up images of fun and chaos and where there is more room for error And remember that a dropped ball can even sometimes be a source of laughter

3) Think in long increments of time If your goal is to have every day be a perfect blend of work vs life you are going to be feeling disappointed in yourself frequently So look at the landscape over a longer period of time and with a peaks-and-valleys mentality yoursquoll get closer to success and reality

4) Manage guilt ndash donrsquot let it manage you I think guilt can serve a good purpose but the key is what you do with it Am I feeling guilty because I really have been working too much and need to spend more time with my kids Then figure out a solution Am I feeling guilty when Irsquom with my kid because I had to work late nights this week Let it go and shoo away the guilt by being fully present in the moment with your child

5) Let some of it go I often laugh that I do have it all ndash all the stress worry to-do lists a mile long etc But in all seriousness you have to decide what is important My house is rarely straight (because Pippi lives there remember) my yard is not perfectly manicured and Irsquom always behind on catching up with friends and family One of the best pieces of advice I ever got was to ldquojust reframe itrdquo I can choose to walk into the house at the end of the day and feel my chest tightening at the mess Or I can choose to walk into the house and think ldquoWow ndash isnrsquot it great that my kids have had so much fun playing in the living room todayrdquo It really is a choice ndash if you start reframing it with what you say to yourself you really do start to change what you feel and think

Moms In Business Magazine bull June 2011 bull PAGE 17

(with the caveat that every day is different)

545 ndash Stumble out of bed645 ndash Leave for work with a hug and a kiss to the kids getting out of bed700 ndash Stop by the drug store for some needed items730 ndashJoin TelePresence meeting with coworkers in London900 - Conduct weekly staff meeting1030 ndash Hold a one-on-one meeting with one of my employees1100 ndash Take a quick trip to my oldest daughterrsquos school to surprise her for lunch (a pretty rare treat)1215 ndash Return to work for meetings meetings meetings400 ndash Join a conference call with an industry group

Check out the impact of her work worldwide

Our commitment to operate a more efficient fleet led to a 43 reduction of fleet GHG emissions compared to 2009 Much of this progress has been a result of fuel efficiency gained from our adoption of 3487 alternative-fuel vehicles and operational efficiency This is part of ATampTrsquos commitment to deploy approximately 15000 alternative-fuel vehicles through 2018

We have commissioned three solar systems In 2010 a third solar system was installed at one of our data centers in San Diego The 262kW system will produce 444000 kWh of electricity per year We launched our solar initiatives in 2009 by contracting two systems mdash one at our San Ramon campus which generates 16 million kWh annually and one at Secaucus NJ which generates 1 million kWh per year

We also continue our involvement with Austin Energyrsquos GreenChoice renewable energy program through which we purchase wind power for 10 percent of our electricity consumption in all ATampT facilities in Austin Texas This effort will help us avoid 72 million kWh of fossil-generated electricity each year

Beyond traditional office recycling which we maintain in more than 130 employee sites we manage a program to reclaim network resources such as copper telecommunications wire and central office equipment The ATampT Supply Chain Investment

530 ndash Head home545 ndash Enjoy a huge hug around my knees from my 4-year-old accompanied by ldquoI TOO much love yourdquo (a pretty good boost for my morale) 600 ndash Have dinner with the family (thanks dear husband for cooking)630 ndash Help the kids finish homework followed by baths dessert random meltdown by someone in the house (sometimes me)730 ndash Read with the kids and put them to bed815 ndash Do a quick check of personal email and news830 ndash Log in remotely and work1030 ndash Go to bed

Lather rinse repeat

Bethrsquos Work is Really Doing Great Things for Our Environment

Recovery group works company-wide to reuse sell and recycle materials The group sent less than five percent of the materials it received to the landfill The Investment Recovery group oversees six strategically located warehouses that handle recycling for a majority of the 50 states In 2010 we kept more than 569 million pounds of aluminum plastic lead steal copper and copper cable from landfills

In 2010 we collected more than 96000 computers monitors and servers for donation reuse and recycling

We have a relationship with Xerox Corp to help us complete a Print 360 review of the printing devices in our office buildings As part of this effort to consolidate and replace this equipment we removed more than 19000 devices from nearly 3000 ATampT locations Xerox estimates this effort reduced our annual printer-associated energy use by 38 percent and our affiliated GHG emissions by 32 percent per year

This is just the beginning More can be found about at httpwwwattcomgencorporate-citizenshippid=8506 httpnetworkingexchangeblogattcomauthorbeth-shiroishi

A Day in the Life of Beth Shiroishi

PAGE 18 bull June 2011 bull Moms In Business Magazine

By Joy Chudacoff

When we entered the front door an energetic young woman who wanted to know how she could help us immediately greeted us She escorted us to someone who could help our children open their accounts We were invited to try a beverage from their vast menu (water coffee tea soda juice and hot chocolate) and of course the children were immediately given lollipops to welcome them as new customers (By the way the complimentary drinks were not just for new customers I could overhear the conversation at the teller window and they were offering this to everyone who entered the bank)

The representative that helped our children open their accounts was knowledgeable He answered our questions and he treated our children with respect He spent a lot of time with us and we never felt rushed or confused about what was going to happen next

We walked away from the experience feeling like we made a great decision to open the accounts at this bank and it was a great ldquofirstrdquo experience in banking for our children as well

No matter what type of business yoursquore in first impressions count ndash a lot People want and expect a very personal high-touch experience If you are a woman entrepreneur and you

want to create raving fans for your business I invite you to take an inventory of the process you use to create an unforgettable first impression

Here are a few tips on setting yourself up for success for a great first impression

1 You had me at Hello Whatrsquos the point of first contact with you and your company If itrsquos email make sure you have a system in place for you or someone on your team to receive email inquiries quickly If itrsquos by phone does your

Make a Great First ImpressionA few days ago our family made a trip to the local bank here in our community so that our children could open their first savings account The piggy banks were overflowing with money due to various visits from the tooth fairy as well as rewards for all of their good deeds around the house What happened when we entered the bank made a big impression on me and got me thinking about how Smart Women entrepreneurs always make a good first impression

Smart Women

Moms In Business Magazine bull June 2011 bull PAGE 19

message state clearly what you want the caller to do Do you have a system set up so that you return calls within 24 hours Here at Smart Women Smart Solutionsreg response time is a valuable part of laying a good foundation with our clients Our goal is to provide ldquored carpetrdquo treatment to everyone we come in contact with Review your systems for how someone makes that initial contact with you Make sure your system works fast and efficiently

2 Itrsquos contagious ndash Having a friendly positive attitude from the initial point of contact is important People want to associate or be with people who are friendly and helpful It makes them feel supported and cared for Several years ago I walked into my office one day to find my assistant at the time talking rudely to someone on the phone I was horrified Needless to say that particular person did not work out well however it was a valuable lesson for me I want to attract support team members who hold quality client interaction to the same standard as I do

3 Plan Your Process ndash Create a process for your ideal client so that the first impression with you is seamless and successful Decide now how you want the process to work and enlist your team to help you roll it out If you are

a solo entrepreneur and donrsquot have any team members working with you yet I invite you to sit down and think about what you want your first impression to look like with your ideal client This is time well spent and can mean the difference between incredible business growth or ho-hum results (It was when I took this part of my business seriously that I began to see huge jumps not only in my income but also in the quality of the clients I serve)

Spend some time reflecting on your first impression process I invite you to set the intention to create ldquoroyal red carpetrdquo treatment from that first point of contact so that you too can enjoy big leaps in your income along with quality clients who rave about you everywhere they go

Anything is possible Everything is waiting for you

copy 2011 Joy Chudacoff

PAGE 20 bull June 2011 bull Moms In Business Magazine

RTS Publishing ndash Richelle Shaw CEO

Richelle is the leading expert and authority in building successful million dollar businesses Richellersquos experience comes from building her first business to $36 million losing it all after the 911 World Trade Center Tragedies then

successfully rebuilding her million dollar company in approximately 5 months As the only female African American public utility owner in the nation Richelle has won local and national awards including Top Woman Entrepreneur from AKA Las Vegas Chapter Marketer of the Year from Glazer-Kennedy Insiderrsquos Circle of 20000 members and Unstoppable Woman for the Womenrsquos Leadership Counsel She was also nominated for the GreenLeaf Award Top 50 Collection Professionals and the Top 40 Under 40 when she was 27

After writing the book How to Build A Million Dollar Business in Las Vegas- Without the Casinos Richelle set on a journey to help other women of color build their own million dollar businesses Since 2007 Richelle has successfully mentored over 6400 women of color in her international coaching program designed to help take business ideas and make them a business reality

Richelle is also a mentor for Make Mine A Million an expert content contributor on multiple internet sites and featured in over 30 publications including Inc Entrepreneur Black Enterprise Smart Money plus the covers of Collection Advisor and MOMEO Magazines

Currently Richelle shares her knowledge with several business owners across the United States as their business advisor and implementation coach She and her staff implement the strategic plans to help build businesses for several physicians a beauty school a race car association a restaurant and an auto repair facility She has helped business owners in over 98 different industries

Richelle is providing the grand prize grant winner withOne Year Onyx Level Membership and Mentoring to The Million Dollar Equation with Richelle Shaw Included

u Monthly coaching and training calls on essential business building strategies included in the Million Dollar Equation

u Step by Step Checklist on how to use different tactics and media u Downloadable examples of strategies u Access to the Million Dollar Equation Solutions Center where all small business

questions are answered

Total Value $300000HttpwwwTheMillionDollarEquationcom

RTS Publishing

Heros and SherosSupporting Moms In Business Grant Competitors

The

This Monthrsquos Featured Heros amp Sheros Part 2

Moms In Business Magazine bull June 2011 bull PAGE 21

She Gets ResultsBrenda Prinzavalli

Brenda Prinzavalli is a writer consultant seminar developer and business owner She has a passion for helping others achieve greater balance in their busy lives A former educator trainer and consultant in the field of education Brenda is the founder and owner of Balanced Organizing Solutions LLC

a unique organizing business that perfectly marries her professional expertise as an educator and problem-solver with a personal commitment to health and wellness of the body and mind - beginning with a simplified organized life

Brenda has served a variety of business and residential clients on projects large and small and she regularly works with corporate executives to create more profitable businesses and greater worklife balance through streamlined systems She also works with individuals and families who want to simplify their lives and gain more time to pursue their passions

Brenda is also in various forms of media whether writing her Organizing eNewsletters contributing to a variety of publications or appearing as the Dream Team Organization Editor for the FOX show MORE on KVVU FOX 5 Las Vegas This gives her the opportunity to spread her gift of organizing on a broader scale

Her memberships include The National Association For Moms In Business the National Association of Women Business Owners and the National Association of Professional Organizers as a Golden Circle Member She has served as National Chair for the National Association For Moms In Business National Board Committee Chair for theCreate Your Dreams Gala Co-Chair of the Women of Distinction Awards and Nevada

Ambassador for the National Association of Professional Organizers

Brenda holds a master of elementary education from the University of Nevada Las Vegas and a bachelor of elementary education from the University of Iowa She and her husband Brian currently reside in Las Vegas NV

Brenda co-founded She Gets Results with Gina Robison-Billups to help provide a place of resources and connections to help women to get better faster and greater results Contact Brenda at wwwBalOrgcom

She Gets Results proudly supports the Moms In Business Grant Competition with the following benefit

Matching Dollar Sponsor SheGetsResultscom is going to match dollar-for-dollar up to $1000 to the Grand Prize Grant Winner

Value $100000 (in Cash)HttpwwwSheGetsResultscom

She Gets Results

PAGE 22 bull June 2011 bull Moms In Business Magazine

The SBE Council

The Small Business amp Entrepreneurship Council (SBE Council) is the nationrsquos leading organization devoted to protecting small business and promoting

entrepreneurship Through advocacy education and training opportunities SBE Council works to foster and promote small business start-up and growth and entrepreneurial opportunity The SBE Council is celebrating their 15th year in operation HttpwwwSBECouncilorg

SBE Council

WE Inc

WE Inc is a a project of the Small Business amp Entrepreneurship Council (SBE Council) -- a prominent advocacy and research organization dedicated to protecting small business and promoting entrepreneurship WE Inc aims is to improve

and enhance the economic climate for womenrsquos entrepreneurship By advocating for policy solutions that encourage business ownership by women and providing information and resources to entrepreneurs at all stages of their business development WE Incworks to increase economic opportunity and financial security for those seeking the rewarding and challenging path of business ownership HttpwwwSBECouncilorg

WE Inc

Hybrid Mom

Hybrid Mom was conceived in 2006 and came into the world in the same way most babies do not without struggle but full of excitement joy and love Our

motivation and passion is to create one authentic inspiring and reliable resource for the multiple roles todayrsquos mom plays - loving parent unique individual and business-minded person HttpmibnorgwwwHybridMomcom

Hybrid Mom

Supporting Heros and Sheros conrsquot

Promotional Partners

ACTiVATE

There are many programs to assist entrepreneurs even programs specific to women but ACTiVATE targets a unique market - technology transfer - and delivers

results An internationally acclaimed program ACTiVATE provides innovative and intensive development along with a community of support created to unlock the true potential of experienced women - a largely untapped market - to start and grow technology-based businesses HttpwwwPathForwardCenterorg

ACTiVATE

Moms In Business Magazine bull June 2011 bull PAGE 23

Chances are that you know a Mom have or had a Mom are a Mom that has had the challenges of starting a business - a dream or perhaps there was an

opportunity to expand their existing business - only to not have enough sup-port or finances

Moms that take an ideadream and create a business while juggling children grandchil-dren family and morehave additional hurdles to conquer

The purpose of the Moms In Business Grant Competition valued at over $10000 is to provide enterpris-ing Moms with vi-tal tools educa-tion support and cash to achieve their goals and success

CongratulationsTo theTop10 Moms In Business Grant Competition Semi-Finalists

These Semi-Finalists need YOUR helpNOW

to achieve their goals

u BROWSE through the 10 Semi-finalists and read about their inspiring ven- tures throughout the following pages

u FIND one or more that you feel you would like to see succeed u VISIT their project u VIEW their generous offers for your support u PITCH IN and Make A Difference in the future of a Mom and her life

Moms In

BusinessGrant Competition

SEMI-FINALISTS

Get Started Now

PAGE 24 bull June 2011 bull Moms In Business Magazine

MEMBERS NEWS

About My Venture

If your passion was an art and a gift that you could share with others how would you go about telling

folks Heads or Tails creates custom bows and dresses for children of all ages This business is built on the quest of sharing caring and making moments special by adding their products to the moments remembered Peerbackers has created a platform to help businesses grow with a twist Heads and Tails has set a goal to raise $11100 in less than 45 days

Heads or Tails needs you right now to make a pledge If the goal is reached Heads and Tails will use the funds to purchase a van sewing equipment and hire additional staff I need your contribution to help Heads or Tails to fulfill its fund raising goal Even more your support will help Heads and Tails make even more moments special with its bows and dresses Make a pledge of support today

About Heads Or Tails manufactures and supplies Custom Childrenrsquos Hair Bows for Babies Toddlers and Girls of all ages Heads Or Tails will be launching their New Dress Line This Line will consist of an array of styles of Pillow Case amp Jumper Dresses

What Do We Need Heads Or Tails is in need of a Commercial Van and a Commercial Embroidery Machine

Why Do We Need Heads Or Tails is expanding and needs the necessary equipment to keep up with the demand and for the business to grow The Commercial Van will be used to transport products to Vendor Trade Shows Festivals Markets and other Craft Shows The Commercial Embroidery Machine will be used to do the embroidery directly at the Shows and at the office location

Goal Our Fundraiser Goal for this project is $11100 (Van-$5000 amp Embroidery Machine $6100) Any contribution big or small will help Fund Heads Or Tails Goal As the business continues to grow Heads Or Tails will be able to give back to the community through Employment Skill Training Entrepreneurship as well as Special Events giving a certain percentage of revenue back to a specific organization

Motto At Heads Or Tails we ldquoStrive in Dressing Your Little One from Head To Tailrdquo

Thank you in Advance for Your Support

Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Angela Owens - Owner Heads or Tails

Moms In Business Grant Competition Semi-Finalists

Moms In Business Magazine bull June 2011 bull PAGE 25

About My Venture

BACKING A WIN-WIN PROJECT EcoBio-Block was developed in Japan to revitalize and purify polluted waters in rivers canals and the ocean over a decade ago It is

presently being used in a variety of outdoor and government projects in Japan Korea India Malaysia and China Using naturersquos own system of cleaning water EcoBio-Block clarifies cloudy water in aquariums ponds and in other environmental uses with beneficial bacteria and nutrients infused in a volcanic rock which multiply and disperse regularly into surrounding waters keeping bacteria levels consistently high enough to breakdown organic waste into less toxic nitrates and keep water clear odor-free and healthy

It also appears to encourage an increase in the levels of microbes which breakdown nitrates into nitrogen gas which then dissipate into the air It has a US Patent and is certified to international safety standards The pondenvironmental products which are known as the ldquonsMrdquo and ldquoWaverdquo are generally effective for about 3 years The nsM are shaped like stones come in a box of 4 and can treat from 100 - 400 gallons of water depending on the condition of the water and the amount of fish) The Waversquos design is based on hydrodynamics and is made to keep mud out and allow bacteria to multiply easily For large pond use it can treat from 300 to 1000 gallons of water (also depending on water conditions and fish populations) It normally takes from 2 to 6 weeks to see optimum results but factors such as temperature can cause a variation in the time frame This product is easy-to-use mess-free and reduces maintenance in ponds and other water features

OUR PROBLEM AND OUR PROJECT ONEdersave Products LLC httpwwwOnedersavecom is the exclusive distributor of EcoBio-Block Family Products in the US and Canada It was the recipient of the 2008 Pet Age magazine ldquoPinnaclerdquo Award for aquarium product of the year The pond and environmental products are brand new additions to our product line but this absolutely unique product faces a major hurdle Despite the fact that it has been thoroughly researched and is being used with great results overseas we face a credibility problem

The product sounds too good to be true and we are pretty much being ignored We want to have a major American University study and publish the data on this product We need to have easily accessible information by a respected source to back up our claims that it will be a boon to the environment as it cleans purifies and deodorizes polluted waters and creates a healthy environment

for aquatic life

With a project like this everyone wins

Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Arline Saiki - ONEdersave

PAGE 26 bull June 2011 bull Moms In Business Magazine

About My Venture

Why we need your support

Sales of our popular Kitty Holstersreg cat harness are about to exceed our supply Demand for our Kitty Holsterreg increased exponentially after being featured on CBS Sunday Morning and being given the highest rating (5 out of 5) by Cat Nip magazine based on its comfort and difficulty for cats to wiggle out of

Our sales have consequently gone through the roof and we are at risk of running out of product We need to make more harnesses sooner than expected cotton prices have soared significantly increasing the cost of manufacturing the Kitty Holsterreg and we need to expand our line with new colors patterns and sizes to meet customer demand Without your help it is unlikely that we will be able to start production before we run out of harnesses What your donations will do for us

Your donation will help us fund a grant to produce more Kitty Holstersreg We are adding several new colors and patterns as well as two additional sizes to fit a wider range of cats The colorspatterns we are adding are camouflage pink tiger stripe and jaguar 10 of sales of the pink Kitty Holster will be donated to charities that support the fight against breast cancer

What you can do to help 1) Donate to this venture 2) Forward our project link to others in your network 3) Share our project with your friends on Facebook and LinkedIn 4) Tweet about our project on Twitter

What you will receive in return

In addition to a sense of satisfaction that you are helping cats get the chance to enjoy being walked outside supporting the fight against breast cancer and a very important part of our growth everyone who pledges will also receive a gift specific to their pledge level and become a member of Crazy K Farmrsquos Circle of Friends which will entitle them to exclusive discounts on our products and behind-the-scenes access to our company and the farm that inspired it

More information about our company

1) Watch a video about our harness httpwwwyoutubecomwatchv=qhjrtuKiNQI 2) Learn more about the harness on the Kitty Holster website wwwKityHolstercom 3) Learn more about our company and the farm atwwwCrazyKFarmcom

We look forward to your support thank you Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Tobi Kosanke - Crazy K Farm - The Kitty Holster

Moms In Business Grant Competition Semi-Finalists

Moms In Business Magazine bull June 2011 bull PAGE 27

COMPETITIONSEMI

FINALIST Temeca Jone - Funducate

About My Venture

Funducate is an exciting company that has a line of educational tools and merchandise for children that are

fun and engaging Funducate was founded by my husband Todd and myself It is registered as an Ohio Limited Liability Corporation Funducate is the Trademark name for all of the Sing Along with Happy Handy Fun Bunch Peek at You Kids Tribute to Heroes and Living in Faith Everyday (LIFE) books videos and merchandise

The Fun Bunch Series and Happy Handy book series 1 and 2 collectively has 10 books self published with the initial trial period using the first series as an educational tool has been used in school and educational facilities to teach children ages 12 months to 11 years of age Within 1 to 3 years all books directed by the Non-Profit Corporation All in One (AIO) Books at all levels of non-profit business has reached the market north south east and west within the United States to areas with educational and literacy challenges Through AIO Outreach Program AIO Books has also partnered with learning institutions and

organization to incorporate a multi-systemic approach establishing a continuum of mental health community school and home based interventions to further demonstratepromote fun learning and education I dress as Udder the Cow one of our Fun Bunch character I read our Tribute to Heroes books sing songs discuss about our heroes the Military Fire and Police Department with children during AIO outreach program

Also through the outreach program I am able to donate books and help bring fun to education and assist educators

Please visit wwwFunducatenetThank you in Advance for Your Support Visit httpwwwMomsInBusinessGrantcom

PAGE 28 bull June 2011 bull Moms In Business Magazine

About My Venture

Seniors Helping Seniors ndash Las Vegas NV When Employees Become Parentrsquos CaregiversHELP SHS CREATE OUR SHS EDUCATIONAL PROGRAM FOR EMPLOYERS About UShellipMy mom was a great lady When she developed Alzheimerrsquos

in 2002 she was still an intelligent outgoing and fun loving person I wanted to spend time with her before the disease caused her to become unaware of her family and her surroundings Thankfully I was able to quit my job and stay with her I lived with her for over two years and it was some of the best spent times with her in my life

However many adult children canrsquot always help with the caregiving of their parents or risk any consequences with their jobs due to absenteeism or lack of productivity In most caregiving situations the elderly parent wants their daughter or son there to help because they know that they are trustworthy Upon my motherrsquos death I knew that I wanted to continue to help elder seniors as well as the older children of senior parents That is when my husband Doug and I discovered Seniors Helping Seniors an exceptional and unique program of compassion and care It matches senior caregivers with seniors who are looking for a little help to stay independent in their own home for as long a possible a way to give and to receive This innovative program creates the support you need from people with life experiences who will understand your parent the most

This has been a great business for my husband and I because we both enjoy helping others But we have realized that there are so many adult children caregivers today who are trying to juggle their families their job and their aging parent(s) throughout their daily lives It has become a 247 struggle for them not allowing them to enjoy being their parentsrsquo kids anymore just their caregivers

What we want to accomplishhellipSeniors Helping Seniors provides in-home non-medical caregiving services to seniors in our community In addition Seniors Helping Seniors wants to start an SHS Educational Program to provide information to our local employers about their employees who are responsible for the caregiving of an elder senior In the 1980rsquos American businesses adapted their human resource policies to accommodate the needs of workers with young children Now many of those same workers face a new responsibility providing care for an older parent relative or friend Just as childcare did the growing need for eldercare presents companies with a new reality ndash workers who must juggle multiple demands on their time and energy Yet this reality presents genuine opportunities for those firms that recognize itrdquo We hope that by implementing the SHS Educational Program we can develop various elder caregiving resources for the benefit of the employee employer and company

What We Will Plan Forhellip Basic Packet ndash information about local agencies and support groups for employees as an option to help deal with caregiver stress reduce absenteeism and increase productivity in the workplace Employee How to Guides ndash help employer in developing a manual as simple or complex as they want to help their employees with caregiving and family caregiving ldquoburnoutrdquo issues Benefit(s) Packet ndash provide ownersmanagers with ideas about eldercare policies that they can implement into their

overall existing benefits and policies packages such as Flex-time shortened work weeks modified schedules Telecommuting Long-term care insurance plans to cover spouse and parentsparents in law

Speakers Forum ndash provide employers with ongoing presentations to educate their workforce on how to make good choices regarding caregiving amp eldercare Host ldquoCaregiver Fairsrdquo Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Natalie Ahlstrom - Seniors Helping Seniors - Las Vegas

Moms In Business Grant Competition Semi-FinalistsMoms In Business Grant Competition Semi-Finalists

Moms In Business Magazine bull June 2011 bull PAGE 29

About My Venture

BlueEyes amp BareFeet Designs is a clothing and design company featuring a collection for children created from

vintage vintage-inspired modern and recycled fabrics

Each piece is handmade and ultimately inspired by my children - two daughters Abigail and Elise and my son Isaac You will see them in many of the pictures as they are my regular lsquomodelsrsquo and everyday users of the designs Right now we are a one-man showhopefully about to change all that Our Unique Proposition - What makes BlueEyes amp BareFeet Designs unique is our focus on use of fabrics that are either recycled upcycled or sustainable 70-80 of our designs follow this concept Upcycling according to an article in the April 2011 issue of Entrepreneur magazine is ldquoushering in an entirely new wave of entrepreneurial innovationrdquo Upcycling by nature also leaves room for higher profit margins giving me the opportunity to outsource areas I need support in through partnerships with other local companies earlier in the business cycle rather than later boosting our chances for solid and consistent business growth Clients love the fact that I can take clothes they no longer want heirloom pieces or lsquoleftover good intentionsrsquo of fabrics they never used and bring them back to life as a boutique style outfit for their little one(s) A quick example is in the use of a t-shirt One t-shirt will either be turned into a jersey scarf a t-shirt tutu or play a role in the construction of a jersey dress or a combination thereof There is very little fabric left as waste when I am finished allowing the fabrics to reach their full potential and be used again in a different purpose saving energy time and money versus the use of new fabrics I currently find my fabrics through donations thrift stores and vintage stores We have set styles of designs but each piece usually ends up slightly or largely different bringing in the added value of one-of-a-kind looks Our Growth - Last year I launched this clothing collection for children as a project and an outlet for my creative mind The collection has quickly surpassed my expectations and has grown to a spot where I felt compelled this year to take a leap of faith resign from my position as a financial advisor and go fulltime on February 1 I am a faith-driven person and to make a long story short truly believe this business is not mine I am merely the first employee entrusted to bring it to its full potential The doors and opportunities opened by God have been truly mind-blowing The collection has steadily grown through word of mouth and personal marketing and is now at a point where growing demand justifies hiring help in the areas of production and administration This will allow my focus to be on design and expanding the product line through strategic partnerships with other local designers or further in-house production Your support in this funding will help to lsquobridge the gaprsquo in costs for hiring and branding

Three pivotal elements to the growth have been middotParticipation as a featured designer in the Childrenrsquos Fashion Show during Midwest Fashion Week in March middotPublicity through articles in local newspapers and publications middotWildfire word of mouth marketing from the best clients ever

I really work hard to build a community around my designs and have tremendous support in doing so locally and am ready to take this to the next level BlueEyes amp BareFeet products have already made their way into local boutiques through our partnership withAesthetic Design Style House providing the framework necessary to do what I do best design and innovate I am a born entrepreneur with the drive and business acumen to make this a sustainable company and am so excited to work with

Peerbackers and National Association of Moms in Business to take the next step in my business growth

Your Dollars - Your backing of this venture does not mean that money goes into my bank account to sit It will be distributed into a whole community of support for this venture From branding to website upgrading production to promotion your dollars will filter through the hands of MANY local businesses and designers Your funding will be a pivotal and defining moment for BlueEyes amp BareFeet Designs and every dollar is truly appreciated Thank YOU in advance for your support Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Stephanie Williams - BlueEyes amp BareFeet Clothing Designs

PAGE 30 bull June 2011 bull Moms In Business Magazine

About Our Venture

WE NEED YOUR HELP The Abstinence Education Council operating under the trade name AEC-I Decide (httpwwwAEC-

IDecideorg) works with young people in rural central NY to help them to make good choices for a happy healthy future

Our young people today face challenges that we could never have imagined Instead of getting good role models they are bombarded from all sides with messages that are confusing unhealthy counter-productive and too often inappropriate This often has the effect of encouraging high-risk behaviors

OUR PROGRAM All high-risk behaviors essentially come out of the same basic problems Starting with a lack of self-esteem (self-respect) and encompassing other issues from poor role models to problems with ADDADHD studies like those from State University New York Cortlandrsquos Center for the 4th and 5th Rs (httpcorlandeducharacteraboutushtm) have found that character education reduces the likelihood of children getting into high risk behaviors and increases the likelihood of success in life Since the late 1990rsquos abstinence programs have started focusing on addressing the reasons for all high risk behaviors and developing character as well as promoting developmental assets (httpsearch-instituteorgcontentwhat-are-developmental-assets) and protective factors This has influenced our decision to expand the focus of our programs to address the root causes of deadly behaviors

OUR NEEDThe problem we have been having with our programs is that we have had to tailor them to the specific needs of the organization which is making a request which means pretty much developing something new for each group We need to be more proactive so instead of waiting for people to call us and have them tell us what they want us to do we plan on booking the local libraries (which are free or very cheap) and just offering this program ourselves It will be for girls only ages 8 to 12 and 13 to 17 What we are doing now is putting together an 8 to 10 week program which we are calling ldquoHealthy Beautyrdquo It will start with Doversquos Self Esteem program which you can review at httpwwwdoveusdl=CFRBaspxlcp-dfrbarticlesvideos) The rest of the program will cover physical mental emotional and spiritual beauty with an emphasis on modesty and self-control as well as real tips on healthy beauty (inside and out) The program will loosely follow Sean Coveyrsquos book ldquoThe 7 Habits of Highly Effective Teensrdquo

OUR PROBLEMThere are so many kids that we would like to reach but this is a ministry and we donrsquot charge for our programs We are funded by donations which were down this last year We have a very small staff and very limited funds

OUR SOLUTION WITH YOUR HELP We are tapping into volunteers from Christianvolunteeringorg and are looking forward to the boost we expect from their help We are going to concentrate on girls ages 8 to 18 to simplify things for us And we are trying this innovative new way to raise funds and expand our base raise our visibility raise awareness of the problems our children face and offer helpful solutions

We can do it with your help Be our ldquoAngelrdquo and ask your friends to check us out at httpwwwMomsInBusinessGrantcomThank you

COMPETITIONSEMI

FINALIST Abstinence Education Council Non-profit Organization

Moms In Business Grant Competition Semi-Finalists

Moms In Business Magazine bull June 2011 bull PAGE 31

About My Venture

What is this venture all about

There are four key questions to ask or steps to any new idea Read on as I ask and answer the top questions

1 Do you Love It or Like It A Lot It must be something you like ideally something you love There has to be a passion or strong desire to learn and know more about something before venturing out Answer I love the game of golf and believe any woman can learn life lessons from golf that she can carry to her friendships her family and her business

2 Does anyone else like it Are there other people that like some part of the activity involved If you were starting an ice cream shop there would have to be someone somewhere that liked ice cream in order to be in business Answer I am one of those that would hop in the ice cream line There are many women that feel overwhelmed by all things golf and that is the first hurdle we will climb with them together

3 Have you made a decision Any idea remains between the ears if a decision is not made to take it to the next level and beyond Answer The merge of golf business and friends in a casual setting that introduces women to the world of golf is a decision that needs no thinking

4 Will you promote promote promote This is essentially the get busy step Answer This is the make it all happen phase and why I am here I have been through three of phases and am beyond ready to promote this as the concept for teaching life lessons around

I want to use the game of golf to teach women life lessons in a blend of areas to include self-esteem parenting and business A game that uses precision skill and patience is THE place to negotiate and even close business deals As with any venture or undertaking its important to plan a maneuver take a step forward and just swing Golf is a venue to be celebrated by other women and learning to play through our golf partner match up website peer-to-peer lessons and the largest part of the endeavor a one-day golf clinic with a second day for open play and mini tournament The funding from peer-backers would be used to design create and maintain a website purchase starter sets of clubs and other golf equipment and to promote the clinic

Why help fund this project I have a long standing background in event planning and have coordinated planned and run numerous golf tournaments hole-in-one fund raising events and social events with golf as a primary focus I also co-own multiple other businesses so I have started managed and successfully run multiple businesses I have the ability to kick start any concept and one that includes good times great learning and golf--thatrsquos an adventure I will undertake and grow

Why is This So Special This project is unique because it combines the elements of friendship mentoring business coaching and empowerment in one place and has so many ways to branch out in the future The endeavor is a personal passion but does so much for the community expanding the views of others and broadening the mind on how to include golf lessons in everyday life

Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Tarrah Jennings - On Par Empowerment Day for Women

PAGE 32 bull June 2011 bull Moms In Business Magazine

About My Venture

I Marketed my Business Basically for Free and I Teach You How to Do the Same

While on bed rest with my second child in 2008 I became severely depressed and worried about everything I dealt with my depression in a very careless wayI drove my family into severe debt I spent money on every and anything to keep myself lsquohappyrsquo and those around me happy too

One month of bed rest and my pregnancy I was slapped in the face with the reality that I had put my family in a horrible financial position and I wasnrsquot sure how to fix the situation With a two year old already at home and a new baby arriving any day the last thing I wanted to consider was going back to work So I explored my options and made the decision to build a business from home The little money I had was used to take care of the legal pieces such as getting my business license I was stumped on how to get the word out about my business with no money Enter Twitter Facebook and LinkedIn

I was already on some social networks socially but decided to take a chance and see if I could spread more info about my new venture using the Internet I was quickly able to spread the word among friends and family and potential clients I landed my first client four days after joining Twitter I learned about other ways to strategically place myself in front of people that could were either potentially clients or like-minded individuals that I could possibly collaborate and network with Today The Savvy Womenrsquos Business Solution still puts very little money out for marketing and Irsquom working hard to help fix the financial burden I put my family under

Would You Like to Learn How to Market Your Business on the Internet Also I would love to teach other moms and women in the Baltimore area how to market their businesses using social media and I want to do this for as little money as possible

By reaching my goal of $3000 I will hold four hands-on trainings in the Baltimore-Washington DC in the next 12 months Additionally I will be able to use this money to market locally in print media that I normally would not be able to afford on my own I can help other women like myself establish a professional presence for themselves a social media

strategy for their business and fun innovative ways to get your clients customers and community involved with your business

I thank you for your support and feel free to connect with me with any questions you may have Feel free to share my venture using the easy social media share buttons

Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Rebecca Buscemi - The Savvy Womenrsquos Business Solution

Moms In Business Grant Competition Semi-Finalists

Moms In Business Magazine bull June 2011 bull PAGE 33

About My Venture

The purpose of BuyByMomcom is to promote moms in business and get them out on the web BuyByMomcom is owned by Julianne Alvarez-Wish a WAHM to 4

My passion is for the moms who want to stay at home with their children while bringing in an income by selling the items they create or the products they believe in A friend of mine started an online boutique and tried so hard to market it and get word out about the products that she offered However in over 2 years she only ever made 2 sales from the boutique She was heartbroken All the time money and effort she was putting into the website was bringing her nothing in return She was frustrated to say the least and decided to close up shop

BuyByMomcom was born because I wanted to keep that from happening to other moms I wanted to see mothers succeed in their businesses and be able to stay at home with their children I wanted to spread the word about the amazing talents moms possess and I wanted to see them succeed beyond their wildest dreams in your business I truly believe that by working together we can make each mom a success

Some of the Features of BuyByMomcom

bullFree Listings for any mom in business on our Mom Shops amp Blogs page bullRandom Spotlight links every few days for more exposure to your business bullFeatured Mom opportunities where your business is in the spotlight for an entire week bullReviews and giveaways of some of the best mom-made products you will find bullReasonable advertising rates so that your 125x125 button is on every page of the website and blog

We want you to succeed Stop by BuyByMomcom today and add your free listing and check out all the other wonderful WAHMs and the products we have to offer

Visit httpwwwMomsInBusinessGrantcom - we welcome your support

COMPETITIONSEMI

FINALIST Julianne Wish - Buy By Mom

PAGE 34 bull June 2011 bull Moms In Business Magazine

Moms In Business Magazine bull June 2011 bull PAGE 35

FounderGina Robison-Billups

EditorDesignLayout

Eugenia Martini-JarrettEugeniaMIBNorg

Advertising Gina Robison-Billups

GinaMIBNorg

Published by NAFMIB the National Association for Moms In Business The Leading National Association Representing Executive Entrepreneur and CEO Moms

MIBNorg NAFMIBorg

Copyright 2011 copy International Association For Moms In Business See wwwMIBNorg for full copyright page

All Rights Reserved

ldquoTwenty years from now you will be more disappointed by the things that you didnrsquot do than by the ones you did do So throw off the bowlines Sail away from the safe harbor Catch the trade winds in your sails Explore Dream Discoverrdquo ~Mark Twain

ldquoWhatever the mind of man can conceive and believe it can achieve Thoughts are things And powerful things at that when mixed with definiteness of purpose and burning desire can be translated into richesrdquo ~ Napoleon Hill

ldquoPeople are definitely a companyrsquos greatest asset It doesnrsquot make any difference whether the product is cars or cosmetics A company is only as good as the people it keepsrdquo ~ Mary Kay Ash

ldquoSuccess or failure in business is caused more by the mental attitude even than by mental capacitiesrdquo~ Walter Scott

ldquoWhat I know for sure is that behind every catastrophe there are great lessons to be learned Among the many that we as a country need to get is that as long as we play the ldquous and themrdquo game we donrsquot evolve as people as a nation as a planetrdquo ~ Oprah Winfrey

ldquoLife is not about how fast you run or how high you climb but how well you bouncerdquo ~ Unknown

sign in a gift shop windowUnattended Children will be given an Espresso and a Free Puppy

Wisdoms for Thought

Page 7: Moms In Business Magazine June 2011

Moms In Business Magazine bull June 2011 bull PAGE 7

Moms Minutes

Look Ma No Carbon Feetprints

Efforts to be greener in fashion has now hit the shoe industry with some new and innovative brands breaking into the footwear business More and more companies are phasing out the slow-to-decompose synthetic materials traditionally used in the composition of sturdy soles

The three brands below are innovating by embracing biodegradable materials that afford improved durability with impressive comfort

OAT Two years ago the brothers behind this eco-minded Dutch company conceived went where no man had gone before biodegradable footwear It that leaves no footprint ndash carbon footprint They have designed sneakerrsquos uppers of bio-degradable canvas and a SEED-embedded cork sole Seriously when a pair of these sneaks wear out just plant or compost them and they will decompose completely sprouting fresh flowers as they do

INDUSTRY OF ALL NATIONS is an LA-based shoe and denim brand producing 100 biodegradable summertime slip-ons ldquoIndustryrdquo distinguishes itself with a woven rope sole made of jute one of the strongest natural fibers The rope soles are woven in a small agricultural village in Uruguay where ldquoIndustryrdquo employs the native people to execute a century-old production technique in an effort to preserve local custom and

protect villagers from having to seek work in urban centers

Serious runners donrsquot worry You are no longer left out of the green shoe revolution You now have many options for sneakers that are both supportive of your feet and environmentally friendly with BROOKS The traditional running shoe midsolemdashwhich provides stability and absorbs shockmdashhas been made with EVA a synthetic compound that can take more than 1000 years to decompose But most Brooks styles now feature their patented BioMoGo midsoles which biodegrade 50 times faster than their EVA counterparts Even though thatrsquos a little over 25 years BioMoGo technology could save nearly 30 million pounds of landfill waste

Few alternatives exist for those seeking to upgrade their classic cotton bedding Inspired by the feel breathability and quick-dry features of the performance fabrics worn by their players two former womenrsquos basketball coaches have created the worldrsquos first line of performance linens

Made from a blend that marries luxury bedding with high-tech athletic apparel SHEEX help control body temperature and manage moisture better than conventional cotton Soft and stretchy enough to always stay taut these sheets will keep users cool under the covers when things get hot and heavy

Do You Have KloutSince the inception of social media onersquos worth has been measured by sheer number of ldquofriendsrdquo or followers However online reputation and influence are emerging as the new signifiers of onersquos social standing Social media analytic tools are emerging that quantify the quality rather than quantity of online connectionsmdashand provide a score to anyone with a social media presence and eventually becoming a relevant way to evaluate the worth of an expert consumer or friendmdasheven becoming vital to onersquos career and personal life

Online reputation and influence will become increasingly significant for consumers brands and marketers alike The platform making your influence your sellable quality is Klout a social scoring system that assigns individuals and some companies a grade from one to 100 based on data points from Facebook Twitter and LinkedIn Instead of focusing on the typical social media popularity contest Klout scores are founded on the new social media currency of retweets likes and comments

For Hottiesin the Bedroom

Source Trendcentralcom

PAGE 8 bull June 2011 bull Moms In Business Magazine

NOW Moms Vote MattersMomsVoteMatterscom

Moms Vote Matters is a program for moms in business to learn influence communicate and engage in community and national policies that effect their families and their businesses

Moms Urge Toys ldquoRrdquo Us to Live Up to Its Promise to Pull Toxic Toys from Shelves National Mom Advocacy Group Sends Card and Petition to Company Headquarters Urging Removal of Products Containing or Packaged with PVC

In 2008 Toys ldquoRrdquo Us issued a news release indicating that it would reduce the use of a common but dangerous toxin called polyvinyl chloride (PVC) in products and packaging and offer more PVC-free products That has not yet happened MomsRisingorg an online and on-the-ground grassroots organization for moms and everyone who has a mom and cares about family economic security is urging the company to make good on that promise

The group has sent a card to Toys ldquoRrdquo Us headquarters along with a petition bearing the signatures of nearly 15000 moms dads and others concerned about childrenrsquos health urging the company to keep its promise ldquoto keep kids safe from toxic PVC chemicals in toys and packagingrdquo

PVC chemicals have been linked to rising chronic diseases in children including learning disabilities obesity and cancer According to a report from the Center for Health Environment amp Justice toys that have tested positive for PVC include Barbie ldquoToys Story 3rdquo Woody and Buzz Lightyear figures Disney Princess Royal Giggles doll Zhu Zhu Pets Hamster Hangout Nickelodeonrsquos Dora the Explorer and Diego figures Sesame Street Elmo Faucet Cover Club Penguin figurines Imaginext toddler action figures and many others from dolls and balls to baby bath time toys and products and even My Name Sippy Cups PVC was also found in toys whose brands are owned by Geoffrey LLC a subsidiary of Toys ldquoRrdquo Us including You and Me dolls Especially for Baby and Sizzlinrsquo Time items The tests were conducted by the Ecology Center in Ann Arbor Michigan

ldquoChemicals that can irreparably ruin a childrsquos life and health have no place in our stores or our homesrdquo said MomsRising Executive Director Kristin Rowe-Finkbeiner ldquoToys lsquoRrsquo Us made a promise to its customers We teach our children that when you make a promise you have to keep it And keeping this promise can make the difference in childrenrsquos lives We are only asking Toys lsquoR Us to live up to its wordrdquo

Senate Small Business Innovation and Technology Bill is Tabled -- the Senate voted to pull from consideration legislation to reauthorize the SBArsquos Small Business Innovation Research (SBIR) and the Small Business Technology Transfer (STTR) programs Through SBIR and STTR the nationrsquos small high-tech innovative businesses are able to play a significant part of the federal governmentrsquos research and development efforts

Moms In Business Magazine bull June 2011 bull PAGE 9

Funding for SBIR and STTR programs is set to expire on May 30 2011 and this bill S 493 would have continued funding through 2019 Sources say that Senate majority leader Harry Reid (D-NV) may bring up the bill later this year if agreement can be reached to limit amendments to the bill Despite this setback in the Senate the House will work on a bill that would continue funding the SBIR and STTR programs Later this week the House Small Business Committee will markup their version of reauthorization with the Creating Jobs Through Small Business Innovation Act of 2011 HR 1425 Read S 493 the SBIRSTTR Reauthorization Act of 2011 and HR 1425 the Creating Jobs Through Small Business Innovation Act of 2011

lsquoGang of 6 Working on a Compromise Budget Plan A bipartisan group of Senatorsrsquo referred to as the Gang of 6 has been working on a long-term solution to the budget deficit The Members of the Gang of 6 include Sen Warner (D-VA) Sen Dubrin (D-IL) Sen Conrad (D-ND) Sen Chambliss (R-GA) Sen Crapo (R-ID) and Sen Coburn (R-OK) Four of these Senators were members of the Presidentrsquos Commission on Fiscal Responsibility and Reform - the bipartisan Commission that proposed a six-part plan in December to tackle and stabilize the budget

The Gang of 6 has not yet released a proposal but is continuing work on one Confused about what you are hearing on the news about the budget debate in Congress Looking for facts without all of the political rhetoric Visit WIPPrsquos brand new Budget Information web page for the facts and answers To view WIPPrsquos new Budget web page click here

NAFMIB Support Simplification of Business Activity Tax - NAFMIB in partnership with WIPP along with more than 170 businesses trade associations and taxpayer groups signed a letter in support of the Business Activity Tax Simplification Act of 2011 (BATSA) HR 1439

This legislation creates a uniform standard for when businesses must pay a business activity tax This includes income tax gross receipts tax gross profits tax single business taxes franchise taxes capital stock taxes and business and occupation taxes Currently every state has a different set of criteria for when the Business Activity Tax (BAT) applies In many cases small businesses are subject to BAT in states where they have sales consultants that cover multiple states without a physical office This bill establishes a clearly defined physical test - Businesses must have an in-state physical presence for more than 14 days a year to be subject to BAT We believe that eliminating existing confusion will benefit small businesses

PAGE 10 bull June 2011 bull Moms In Business Magazine

NOW Events

Moms Making A Million Radio ShowLISTEN LIVEMoms Making a Million - A Fast-Paced Fun Weekly Radio Show On Saving Earning amp Investing Money 800 AM PACIFIC TIME - 1100 AM EASTERN TIME

Call-in Number (646) 378-1417 wwwMomsMakingaMillioncom

Every FRIDAY at 8AM

This fully online summit will help you master the skills you need to land rdquothe big contractrdquo with how-to sessions from actual sales experts book authors and corporate buyers A certificate of achievement will be presented to attendees who successfully complete the summit Meet and Connect with Purchasing Executives From TBA More Information Coming Soon

June 28 2011

B2BMoms Summit 2011

For members of the NAFMIB PowerMom NetworkTM Details of program can be found at PowerMomNetworkcom Official Date TBD (subject to change)

Invitation Only The Power Mom NetworkTM Summit is a private event open only to members of the Power Mom NetworkTM -- a private exclusive and trusted social and business network of mom entrepreneurs and corporate mom executives to receive support peer mentorship friendship strong relationships business growth connections and advocacy If you are interested in finding out more about the Power Mom NetworkTM and becoming a member please go to wwwPowerMomNetworkcom to view detailed terms and qualifications

July 26 2011

Power Mom NetworkTM Summit - Las Vegas

Moms In Business Grant 2012 - COACHINGMoms In Business Grant is the first-ever crowdfunding business grant in the nation We launched this innovative program in March 2011 and it was a brilliant success See more at wwwMomsinBusinessGrantcom

We are doing it again for 2012 and giving one lucky mom a chance to win $15000 in business growth tools and cash We are also giving all of our members a head start for 2012 by starting a coaching series in July 2011 for grant applicants to have all training to substantially increase their chances of success the Moms In Business Grant program Coaching is every FOUR (4) weeks on Friday (NOT every last or first friday etc)

July 29 2011 - 900am PT1200(noon) ET

Moms In Business Magazine bull June 2011 bull PAGE 11

EVENTS

Moms Making A Million Radio Show

Visit httpwwwMIBNorg to view updates and the entire NAFMIB Calendar of Events

June 2011Sun Mon Tue Wed Thu Fri Sat

1 2Leadership and Innovation The SBA Green Procurement Programs

3Moms Making a Million Radio Show

4

5 6 7 8 9 10Moms Making a Million Radio Show

11

12 13 14 15 16 17Moms Making a Million Radio Show

18

19 20 21 22 23 24Moms Making a Million Radio Show

25

26 27 28B2BMoms Summit 2011

29B2BMoms Summit 2011

30

July 2011Sun Mon Tue Wed Thu Fri Sat

1Moms Making a Million Radio Show

2

3 4 5 6 7 8Moms Making a Million Radio Show

9

10 11 12 13 14 15Moms Making a Million Radio Show

16

17 18 19 20 21 22Moms Making a Million Radio Show

23

24 25 26PowerMom Summit - Las Vegas

27 28 29Moms In Business Grant 2012 - COACHING

Moms Making a Million Radio Show

30

31

PAGE 12 bull June 2011 bull Moms In Business Magazine

Prosperity ParentingHow parents sabotage their kidsrsquo success

and how they can lsquochange the storyrsquo

By Randy Gage

parents stop to think about how their own views on getting ahead influence their childrenrsquos ability to succeed

Your core beliefs about everything related to prosperity ndash money relationships health and spirituality ndash are set by the time yoursquore 10 years old And no one influences those beliefs more than parents

Millions of parents do this by conveying a negative vision of prosperity and success If you tell yourself things like ldquoIf it wasnrsquot for bad luck Irsquod have no luck at allrdquo and ldquoIrsquom always a day late and a dollar shortrdquo you will consciously or subconsciously convey these messages to your kids

People have a hard time believing they are sabotaging their prosperity at age 30 40 or 50 because of a belief that was formed when they were six but I see it all the time And thatrsquos the book that gets written unless you become aware of the plotline and decide to change the story

It starts with understanding your beliefs Most people have very limiting beliefs when it comes to money and prosperity And generally how they view money will be consistent with how they view their prospects in health relationships and careers

The good news is beliefs can be changed And if you change your own beliefs about money and prosperity you will show your kids by your thoughts words and actions what it means to have prosperity consciousness

The truth is itrsquos really not that hard to change your beliefs ndash If you are aware of them and make that choice Here are some tips

u Identify negative beliefs you may be creating in your children mdash Do some critical thinking about what kind of beliefs you developed in childhood about money rich people and wealth Honestly ask yourself are you programming your children with thoughts such as money is bad rich people are evil or itrsquos spiritual to be poor I call these ldquomind virusesrdquo Defeating them starts with acknowledging you have them

u Help kids identify anti-prosperity media messages Did you ever stop to think about how blockbusters like Titanic and Avatar portray wealth and how

grew up poor I was jealous of rich people and didnrsquot like them So over the years I kept trying to get rich not realizing that my subconscious mind was telling me

ldquoBetter stop doing that or yoursquoll become one of the evil mean nasty rich peoplerdquo

The messages against wealth and prosperity are all around us in our culture media and religions But how many

Every parent wants the best for their kids Yet millions of adults unknowingly

sabotage their childrenrsquos chances for success

I

Moms In Business Magazine bull June 2011 bull PAGE 13

those stories can set kids up with attitudes that sabotage their future success Talk to your kids about the subliminal messages they receive on TV in movies and other media Help them to become self-motivated critical thinkers

u Create a positive vision of prosperity Examine how you react to families with more wealth than yours when speaking to your kids Do you discuss them with envy or jealousy or admiration and respect Talk to your kids about how their thoughts about wealth can shape their future

It is important to realize that creating true prosperity consciousness is about expanding your vision of what can be for you and your family Abundant people see opportunity They never think something is too good to be true They expect good things So think about these traits and the example you set for your kids

People with prosperity consciousness are dreamers They imagine a better way then work to make it so More importantly they donrsquot buy in to the negative and

erroneous beliefs around them When they are told something is too difficult or not possible they simply smile at the thought They are not easily swayed with the cowardly cautions of the crowd Instead of thinking what is ldquorealisticrdquo people with

prosperity consciousness dream about what they really want in life

Parents who share their dreams with their kids give them the gift of a larger worldview Studying vacation brochures reading luxury magazines and even driving through wealthy neighborhoods are some of the activities families can do together to expand their view of what is possible and develop a larger prosperity consciousness

Why is this so important When your prosperity consciousness expands your subconscious mind works to make these dreams come true It creates confidence drive and ambition Your beliefs change and you begin to attract more prosperity in all areas of your life It all starts with mindset

Developing a prosperous mindset is a continuous process Whether you and your children are on the path to poverty or prosperity is determined by the thoughts you give precedence to every moment of every day

Remember your thoughts come from the type of vision you have Everyone has a vision Millions have a negative one many more have a neutral one Itrsquos vital to help your children develop a positive one for a lifetime of prosperity consciousness

PAGE 14 bull June 2011 bull Moms In Business Magazine

Beth Adcock Shiroishi

lsquos Green Guru ATampT

Moms In Business Magazine bull June 2011 bull PAGE 15

Beth Shiroishi Chatswith Moms In Business Magazine

Continued on page 16

By Gina Robison-Billups

GRB Beth thank you so much for taking this time to share important parts of your life with our readers First of all how many years have you been in this business

BAS 13 Years

GRB How many children do you have

BAS I - we have two of the most awesome girls ndash 4 and 7 I know Irsquom biased but they are truly the best kiddos ever

GRB What does your company do

BAS Our mission is to connect people with their world everywhere they live and work As part of that I have the good fortune to work in our Citizenship and Sustainability group where we focus on issues that are at the intersection of the needs of our company and the needs of society So on any given day I might be thinking about the roll-out of our annual sustainability report the energy efficiency of a cell phone charger participating in a job shadow event with high school students aimed at showing them the value of graduating from high school activating our employees around sustainability or sharing some new technology research from ATampT Labs about ways to prevent the elderly from falling

GRB Whatrsquos on the horizon for you and your business

BAS Wersquore always looking for new and exciting ways to keep consumers connected whether through a revolutionary smartphone or through a pill bottle that reminds you to take your medicine As we help people find new ways of connecting wersquore also looking for new ways to help educate consumers We have been at the forefront of consumer education and continue to look for innovative ways to get the right information into the hands of consumers ndash whether that be through online safety programs for kids with privacy and security initiatives to protect their personal information or by helping them understand their rate plans and available options Along the same education angle Irsquom really excited about tools we have coming online to help our business customers understand the environmental benefits of our travel substitution products

GRB Whatrsquos your greatest achievement

BAS I view life as a continuous lesson so Irsquom not sure Irsquoll ever

Atamptrsquos Assistant Vice President Corporate Citizenship amp Sustainability Beth Adcock Shiroishi shares her life and successes as a business executive and mom with Moms In

Business magazine readers

be able to say I had one greatest achievement I also believe that the greatest achievements are sometimes the seemingly insignificant ones that donrsquot grab headlines I remember one day last year when I had a breakthrough in what had been a really difficult relationship with a particular colleague It was amazing how liberating it was to turn that corner and how at the end of the year I considered that to be my one of my biggest accomplishments Or sometimes it is the unexpected things a few months ago while getting ready for work I heard the familiar gallop of my four-year-old (imagine a lightweight horse) coming towards me I suddenly felt so incredibly happy that this little personrsquos life was such that she chooses to skip as her primary mode of getting from place A to B Now wersquove not hit the teenage years yet so Irsquom savoring this while it lasts

At work my greatest achievement is a culmination of all the work wersquove done over the past three years around sustainability I had the privilege of coming into a brand new position and organization and helping to build a sustainability group from the ground up with a great team of coworkers and under the amazing leadership of our Chief Sustainability Officer Charlene Lake Itrsquos awesome to stand back and survey the work so far ndash its impact on the engagement of our employees the financial return to the company and the external recognition that helps validate decisions wersquore making every day While we donrsquot do the work for purposes of recognition itrsquos rewarding to be recognized through things like the Dow Jones Sustainability Index the Carbon Disclosure Leadership Index and the Corporate Responsibility Officerrsquos Top 100 companies We still have a long way to go on our sustainability journey but little successes along the way make the ride more enjoyable

GRB What advice do you have for other moms in business

BAS In no particular order my random stream of consciousness would be to

1 Support each other ndash emotionally Often I think we moms can be our own toughest critics Recognize that while everyone has their own style of mothering and their own strengths and opportunities we all share a common bond in loving our children and in trying to do the best we know how to do

PAGE 16 bull June 2011 bull Moms In Business Magazine

2 Support each other ndash financially Try to shop online and at places that are mom-owned or that are good employers to moms Whether it be eBay Etsycom the deli down the street or the company that has great family-friendly policies reward good behavior with your purchasing power ndash whatever size it may be

3 Support yourself Build a framework around what you need to keep your energy level high and your mental state healthy and try to live within that framework This varies by person and there isnrsquot a one-size-fits-all solution so spend some time thinking through what it means for you Then build an action plan to hold yourself to it For example it took me a while to figure out that something crucial for me is having a chunk of time every weekend just milling around my house as a family with no set agenda But now that I recognize that I try hard to make sure that is a part of most every weekend It is easy to get into ldquogo go gordquo mode and to feel guilty if your kid isnrsquot in every class sport or event For some people that is how they get energy and that works wonderfully But I (and my kids) need downtime and Irsquom always amazed at the fun and creative things that happen when we just let the day unfold around us Last weekend my older daughter inspired by Pippi Longstocking herself decided to build a path where she and her sister could maneuver through the house without touching the floor Chairs stuffed animals clothes and boxes were everywhere The ensuing chaos brought the laughter craziness and fun that we all needed And Irsquom betting those memories will stick with us far longer than some planned event would have

GRB Who has been your greatest inspiration

BAS I believe there is something to be learned from everyone we meet and many people and experiences have shaped the person I am today But hands down my greatest inspiration is

my kids Through the joy worry laughter tears and everything in-between they motivate me to be the best person I can be and to really examine what message it is I am sending And as a self-confessed ldquosemirdquo control freak they teach me daily that control is highly overrated and there is a higher power in play here It is amazing to watch them grow into their own unique identities while also providing a really honest ldquomirrorrdquo back to me as the parent But the optimism and hope that they embody truly inspire me and drive me in my work around sustainability at ATampT It may sound clicheacute but I truly want this world to be a better place for them and for the kids that they will hopefully one day be blessed with and be inspired by

GRB How do you manage it all

BAS Well the big caveat is that I donrsquot manage it all My husband is a total partner and does a ton And even on the stuff that is mine to do it doesnrsquot always get done flawlessly

Having said that here are my coping mechanisms1) Make a list You can tell my stress level by how many

lists I have with me at any given moment in time

2) Dispel the myth of ldquobalancerdquo which conjures up the image of that scale showing all your credits and debits down to the well-calculated ounce Instead go for ldquojugglerdquo which conjures up images of fun and chaos and where there is more room for error And remember that a dropped ball can even sometimes be a source of laughter

3) Think in long increments of time If your goal is to have every day be a perfect blend of work vs life you are going to be feeling disappointed in yourself frequently So look at the landscape over a longer period of time and with a peaks-and-valleys mentality yoursquoll get closer to success and reality

4) Manage guilt ndash donrsquot let it manage you I think guilt can serve a good purpose but the key is what you do with it Am I feeling guilty because I really have been working too much and need to spend more time with my kids Then figure out a solution Am I feeling guilty when Irsquom with my kid because I had to work late nights this week Let it go and shoo away the guilt by being fully present in the moment with your child

5) Let some of it go I often laugh that I do have it all ndash all the stress worry to-do lists a mile long etc But in all seriousness you have to decide what is important My house is rarely straight (because Pippi lives there remember) my yard is not perfectly manicured and Irsquom always behind on catching up with friends and family One of the best pieces of advice I ever got was to ldquojust reframe itrdquo I can choose to walk into the house at the end of the day and feel my chest tightening at the mess Or I can choose to walk into the house and think ldquoWow ndash isnrsquot it great that my kids have had so much fun playing in the living room todayrdquo It really is a choice ndash if you start reframing it with what you say to yourself you really do start to change what you feel and think

Moms In Business Magazine bull June 2011 bull PAGE 17

(with the caveat that every day is different)

545 ndash Stumble out of bed645 ndash Leave for work with a hug and a kiss to the kids getting out of bed700 ndash Stop by the drug store for some needed items730 ndashJoin TelePresence meeting with coworkers in London900 - Conduct weekly staff meeting1030 ndash Hold a one-on-one meeting with one of my employees1100 ndash Take a quick trip to my oldest daughterrsquos school to surprise her for lunch (a pretty rare treat)1215 ndash Return to work for meetings meetings meetings400 ndash Join a conference call with an industry group

Check out the impact of her work worldwide

Our commitment to operate a more efficient fleet led to a 43 reduction of fleet GHG emissions compared to 2009 Much of this progress has been a result of fuel efficiency gained from our adoption of 3487 alternative-fuel vehicles and operational efficiency This is part of ATampTrsquos commitment to deploy approximately 15000 alternative-fuel vehicles through 2018

We have commissioned three solar systems In 2010 a third solar system was installed at one of our data centers in San Diego The 262kW system will produce 444000 kWh of electricity per year We launched our solar initiatives in 2009 by contracting two systems mdash one at our San Ramon campus which generates 16 million kWh annually and one at Secaucus NJ which generates 1 million kWh per year

We also continue our involvement with Austin Energyrsquos GreenChoice renewable energy program through which we purchase wind power for 10 percent of our electricity consumption in all ATampT facilities in Austin Texas This effort will help us avoid 72 million kWh of fossil-generated electricity each year

Beyond traditional office recycling which we maintain in more than 130 employee sites we manage a program to reclaim network resources such as copper telecommunications wire and central office equipment The ATampT Supply Chain Investment

530 ndash Head home545 ndash Enjoy a huge hug around my knees from my 4-year-old accompanied by ldquoI TOO much love yourdquo (a pretty good boost for my morale) 600 ndash Have dinner with the family (thanks dear husband for cooking)630 ndash Help the kids finish homework followed by baths dessert random meltdown by someone in the house (sometimes me)730 ndash Read with the kids and put them to bed815 ndash Do a quick check of personal email and news830 ndash Log in remotely and work1030 ndash Go to bed

Lather rinse repeat

Bethrsquos Work is Really Doing Great Things for Our Environment

Recovery group works company-wide to reuse sell and recycle materials The group sent less than five percent of the materials it received to the landfill The Investment Recovery group oversees six strategically located warehouses that handle recycling for a majority of the 50 states In 2010 we kept more than 569 million pounds of aluminum plastic lead steal copper and copper cable from landfills

In 2010 we collected more than 96000 computers monitors and servers for donation reuse and recycling

We have a relationship with Xerox Corp to help us complete a Print 360 review of the printing devices in our office buildings As part of this effort to consolidate and replace this equipment we removed more than 19000 devices from nearly 3000 ATampT locations Xerox estimates this effort reduced our annual printer-associated energy use by 38 percent and our affiliated GHG emissions by 32 percent per year

This is just the beginning More can be found about at httpwwwattcomgencorporate-citizenshippid=8506 httpnetworkingexchangeblogattcomauthorbeth-shiroishi

A Day in the Life of Beth Shiroishi

PAGE 18 bull June 2011 bull Moms In Business Magazine

By Joy Chudacoff

When we entered the front door an energetic young woman who wanted to know how she could help us immediately greeted us She escorted us to someone who could help our children open their accounts We were invited to try a beverage from their vast menu (water coffee tea soda juice and hot chocolate) and of course the children were immediately given lollipops to welcome them as new customers (By the way the complimentary drinks were not just for new customers I could overhear the conversation at the teller window and they were offering this to everyone who entered the bank)

The representative that helped our children open their accounts was knowledgeable He answered our questions and he treated our children with respect He spent a lot of time with us and we never felt rushed or confused about what was going to happen next

We walked away from the experience feeling like we made a great decision to open the accounts at this bank and it was a great ldquofirstrdquo experience in banking for our children as well

No matter what type of business yoursquore in first impressions count ndash a lot People want and expect a very personal high-touch experience If you are a woman entrepreneur and you

want to create raving fans for your business I invite you to take an inventory of the process you use to create an unforgettable first impression

Here are a few tips on setting yourself up for success for a great first impression

1 You had me at Hello Whatrsquos the point of first contact with you and your company If itrsquos email make sure you have a system in place for you or someone on your team to receive email inquiries quickly If itrsquos by phone does your

Make a Great First ImpressionA few days ago our family made a trip to the local bank here in our community so that our children could open their first savings account The piggy banks were overflowing with money due to various visits from the tooth fairy as well as rewards for all of their good deeds around the house What happened when we entered the bank made a big impression on me and got me thinking about how Smart Women entrepreneurs always make a good first impression

Smart Women

Moms In Business Magazine bull June 2011 bull PAGE 19

message state clearly what you want the caller to do Do you have a system set up so that you return calls within 24 hours Here at Smart Women Smart Solutionsreg response time is a valuable part of laying a good foundation with our clients Our goal is to provide ldquored carpetrdquo treatment to everyone we come in contact with Review your systems for how someone makes that initial contact with you Make sure your system works fast and efficiently

2 Itrsquos contagious ndash Having a friendly positive attitude from the initial point of contact is important People want to associate or be with people who are friendly and helpful It makes them feel supported and cared for Several years ago I walked into my office one day to find my assistant at the time talking rudely to someone on the phone I was horrified Needless to say that particular person did not work out well however it was a valuable lesson for me I want to attract support team members who hold quality client interaction to the same standard as I do

3 Plan Your Process ndash Create a process for your ideal client so that the first impression with you is seamless and successful Decide now how you want the process to work and enlist your team to help you roll it out If you are

a solo entrepreneur and donrsquot have any team members working with you yet I invite you to sit down and think about what you want your first impression to look like with your ideal client This is time well spent and can mean the difference between incredible business growth or ho-hum results (It was when I took this part of my business seriously that I began to see huge jumps not only in my income but also in the quality of the clients I serve)

Spend some time reflecting on your first impression process I invite you to set the intention to create ldquoroyal red carpetrdquo treatment from that first point of contact so that you too can enjoy big leaps in your income along with quality clients who rave about you everywhere they go

Anything is possible Everything is waiting for you

copy 2011 Joy Chudacoff

PAGE 20 bull June 2011 bull Moms In Business Magazine

RTS Publishing ndash Richelle Shaw CEO

Richelle is the leading expert and authority in building successful million dollar businesses Richellersquos experience comes from building her first business to $36 million losing it all after the 911 World Trade Center Tragedies then

successfully rebuilding her million dollar company in approximately 5 months As the only female African American public utility owner in the nation Richelle has won local and national awards including Top Woman Entrepreneur from AKA Las Vegas Chapter Marketer of the Year from Glazer-Kennedy Insiderrsquos Circle of 20000 members and Unstoppable Woman for the Womenrsquos Leadership Counsel She was also nominated for the GreenLeaf Award Top 50 Collection Professionals and the Top 40 Under 40 when she was 27

After writing the book How to Build A Million Dollar Business in Las Vegas- Without the Casinos Richelle set on a journey to help other women of color build their own million dollar businesses Since 2007 Richelle has successfully mentored over 6400 women of color in her international coaching program designed to help take business ideas and make them a business reality

Richelle is also a mentor for Make Mine A Million an expert content contributor on multiple internet sites and featured in over 30 publications including Inc Entrepreneur Black Enterprise Smart Money plus the covers of Collection Advisor and MOMEO Magazines

Currently Richelle shares her knowledge with several business owners across the United States as their business advisor and implementation coach She and her staff implement the strategic plans to help build businesses for several physicians a beauty school a race car association a restaurant and an auto repair facility She has helped business owners in over 98 different industries

Richelle is providing the grand prize grant winner withOne Year Onyx Level Membership and Mentoring to The Million Dollar Equation with Richelle Shaw Included

u Monthly coaching and training calls on essential business building strategies included in the Million Dollar Equation

u Step by Step Checklist on how to use different tactics and media u Downloadable examples of strategies u Access to the Million Dollar Equation Solutions Center where all small business

questions are answered

Total Value $300000HttpwwwTheMillionDollarEquationcom

RTS Publishing

Heros and SherosSupporting Moms In Business Grant Competitors

The

This Monthrsquos Featured Heros amp Sheros Part 2

Moms In Business Magazine bull June 2011 bull PAGE 21

She Gets ResultsBrenda Prinzavalli

Brenda Prinzavalli is a writer consultant seminar developer and business owner She has a passion for helping others achieve greater balance in their busy lives A former educator trainer and consultant in the field of education Brenda is the founder and owner of Balanced Organizing Solutions LLC

a unique organizing business that perfectly marries her professional expertise as an educator and problem-solver with a personal commitment to health and wellness of the body and mind - beginning with a simplified organized life

Brenda has served a variety of business and residential clients on projects large and small and she regularly works with corporate executives to create more profitable businesses and greater worklife balance through streamlined systems She also works with individuals and families who want to simplify their lives and gain more time to pursue their passions

Brenda is also in various forms of media whether writing her Organizing eNewsletters contributing to a variety of publications or appearing as the Dream Team Organization Editor for the FOX show MORE on KVVU FOX 5 Las Vegas This gives her the opportunity to spread her gift of organizing on a broader scale

Her memberships include The National Association For Moms In Business the National Association of Women Business Owners and the National Association of Professional Organizers as a Golden Circle Member She has served as National Chair for the National Association For Moms In Business National Board Committee Chair for theCreate Your Dreams Gala Co-Chair of the Women of Distinction Awards and Nevada

Ambassador for the National Association of Professional Organizers

Brenda holds a master of elementary education from the University of Nevada Las Vegas and a bachelor of elementary education from the University of Iowa She and her husband Brian currently reside in Las Vegas NV

Brenda co-founded She Gets Results with Gina Robison-Billups to help provide a place of resources and connections to help women to get better faster and greater results Contact Brenda at wwwBalOrgcom

She Gets Results proudly supports the Moms In Business Grant Competition with the following benefit

Matching Dollar Sponsor SheGetsResultscom is going to match dollar-for-dollar up to $1000 to the Grand Prize Grant Winner

Value $100000 (in Cash)HttpwwwSheGetsResultscom

She Gets Results

PAGE 22 bull June 2011 bull Moms In Business Magazine

The SBE Council

The Small Business amp Entrepreneurship Council (SBE Council) is the nationrsquos leading organization devoted to protecting small business and promoting

entrepreneurship Through advocacy education and training opportunities SBE Council works to foster and promote small business start-up and growth and entrepreneurial opportunity The SBE Council is celebrating their 15th year in operation HttpwwwSBECouncilorg

SBE Council

WE Inc

WE Inc is a a project of the Small Business amp Entrepreneurship Council (SBE Council) -- a prominent advocacy and research organization dedicated to protecting small business and promoting entrepreneurship WE Inc aims is to improve

and enhance the economic climate for womenrsquos entrepreneurship By advocating for policy solutions that encourage business ownership by women and providing information and resources to entrepreneurs at all stages of their business development WE Incworks to increase economic opportunity and financial security for those seeking the rewarding and challenging path of business ownership HttpwwwSBECouncilorg

WE Inc

Hybrid Mom

Hybrid Mom was conceived in 2006 and came into the world in the same way most babies do not without struggle but full of excitement joy and love Our

motivation and passion is to create one authentic inspiring and reliable resource for the multiple roles todayrsquos mom plays - loving parent unique individual and business-minded person HttpmibnorgwwwHybridMomcom

Hybrid Mom

Supporting Heros and Sheros conrsquot

Promotional Partners

ACTiVATE

There are many programs to assist entrepreneurs even programs specific to women but ACTiVATE targets a unique market - technology transfer - and delivers

results An internationally acclaimed program ACTiVATE provides innovative and intensive development along with a community of support created to unlock the true potential of experienced women - a largely untapped market - to start and grow technology-based businesses HttpwwwPathForwardCenterorg

ACTiVATE

Moms In Business Magazine bull June 2011 bull PAGE 23

Chances are that you know a Mom have or had a Mom are a Mom that has had the challenges of starting a business - a dream or perhaps there was an

opportunity to expand their existing business - only to not have enough sup-port or finances

Moms that take an ideadream and create a business while juggling children grandchil-dren family and morehave additional hurdles to conquer

The purpose of the Moms In Business Grant Competition valued at over $10000 is to provide enterpris-ing Moms with vi-tal tools educa-tion support and cash to achieve their goals and success

CongratulationsTo theTop10 Moms In Business Grant Competition Semi-Finalists

These Semi-Finalists need YOUR helpNOW

to achieve their goals

u BROWSE through the 10 Semi-finalists and read about their inspiring ven- tures throughout the following pages

u FIND one or more that you feel you would like to see succeed u VISIT their project u VIEW their generous offers for your support u PITCH IN and Make A Difference in the future of a Mom and her life

Moms In

BusinessGrant Competition

SEMI-FINALISTS

Get Started Now

PAGE 24 bull June 2011 bull Moms In Business Magazine

MEMBERS NEWS

About My Venture

If your passion was an art and a gift that you could share with others how would you go about telling

folks Heads or Tails creates custom bows and dresses for children of all ages This business is built on the quest of sharing caring and making moments special by adding their products to the moments remembered Peerbackers has created a platform to help businesses grow with a twist Heads and Tails has set a goal to raise $11100 in less than 45 days

Heads or Tails needs you right now to make a pledge If the goal is reached Heads and Tails will use the funds to purchase a van sewing equipment and hire additional staff I need your contribution to help Heads or Tails to fulfill its fund raising goal Even more your support will help Heads and Tails make even more moments special with its bows and dresses Make a pledge of support today

About Heads Or Tails manufactures and supplies Custom Childrenrsquos Hair Bows for Babies Toddlers and Girls of all ages Heads Or Tails will be launching their New Dress Line This Line will consist of an array of styles of Pillow Case amp Jumper Dresses

What Do We Need Heads Or Tails is in need of a Commercial Van and a Commercial Embroidery Machine

Why Do We Need Heads Or Tails is expanding and needs the necessary equipment to keep up with the demand and for the business to grow The Commercial Van will be used to transport products to Vendor Trade Shows Festivals Markets and other Craft Shows The Commercial Embroidery Machine will be used to do the embroidery directly at the Shows and at the office location

Goal Our Fundraiser Goal for this project is $11100 (Van-$5000 amp Embroidery Machine $6100) Any contribution big or small will help Fund Heads Or Tails Goal As the business continues to grow Heads Or Tails will be able to give back to the community through Employment Skill Training Entrepreneurship as well as Special Events giving a certain percentage of revenue back to a specific organization

Motto At Heads Or Tails we ldquoStrive in Dressing Your Little One from Head To Tailrdquo

Thank you in Advance for Your Support

Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Angela Owens - Owner Heads or Tails

Moms In Business Grant Competition Semi-Finalists

Moms In Business Magazine bull June 2011 bull PAGE 25

About My Venture

BACKING A WIN-WIN PROJECT EcoBio-Block was developed in Japan to revitalize and purify polluted waters in rivers canals and the ocean over a decade ago It is

presently being used in a variety of outdoor and government projects in Japan Korea India Malaysia and China Using naturersquos own system of cleaning water EcoBio-Block clarifies cloudy water in aquariums ponds and in other environmental uses with beneficial bacteria and nutrients infused in a volcanic rock which multiply and disperse regularly into surrounding waters keeping bacteria levels consistently high enough to breakdown organic waste into less toxic nitrates and keep water clear odor-free and healthy

It also appears to encourage an increase in the levels of microbes which breakdown nitrates into nitrogen gas which then dissipate into the air It has a US Patent and is certified to international safety standards The pondenvironmental products which are known as the ldquonsMrdquo and ldquoWaverdquo are generally effective for about 3 years The nsM are shaped like stones come in a box of 4 and can treat from 100 - 400 gallons of water depending on the condition of the water and the amount of fish) The Waversquos design is based on hydrodynamics and is made to keep mud out and allow bacteria to multiply easily For large pond use it can treat from 300 to 1000 gallons of water (also depending on water conditions and fish populations) It normally takes from 2 to 6 weeks to see optimum results but factors such as temperature can cause a variation in the time frame This product is easy-to-use mess-free and reduces maintenance in ponds and other water features

OUR PROBLEM AND OUR PROJECT ONEdersave Products LLC httpwwwOnedersavecom is the exclusive distributor of EcoBio-Block Family Products in the US and Canada It was the recipient of the 2008 Pet Age magazine ldquoPinnaclerdquo Award for aquarium product of the year The pond and environmental products are brand new additions to our product line but this absolutely unique product faces a major hurdle Despite the fact that it has been thoroughly researched and is being used with great results overseas we face a credibility problem

The product sounds too good to be true and we are pretty much being ignored We want to have a major American University study and publish the data on this product We need to have easily accessible information by a respected source to back up our claims that it will be a boon to the environment as it cleans purifies and deodorizes polluted waters and creates a healthy environment

for aquatic life

With a project like this everyone wins

Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Arline Saiki - ONEdersave

PAGE 26 bull June 2011 bull Moms In Business Magazine

About My Venture

Why we need your support

Sales of our popular Kitty Holstersreg cat harness are about to exceed our supply Demand for our Kitty Holsterreg increased exponentially after being featured on CBS Sunday Morning and being given the highest rating (5 out of 5) by Cat Nip magazine based on its comfort and difficulty for cats to wiggle out of

Our sales have consequently gone through the roof and we are at risk of running out of product We need to make more harnesses sooner than expected cotton prices have soared significantly increasing the cost of manufacturing the Kitty Holsterreg and we need to expand our line with new colors patterns and sizes to meet customer demand Without your help it is unlikely that we will be able to start production before we run out of harnesses What your donations will do for us

Your donation will help us fund a grant to produce more Kitty Holstersreg We are adding several new colors and patterns as well as two additional sizes to fit a wider range of cats The colorspatterns we are adding are camouflage pink tiger stripe and jaguar 10 of sales of the pink Kitty Holster will be donated to charities that support the fight against breast cancer

What you can do to help 1) Donate to this venture 2) Forward our project link to others in your network 3) Share our project with your friends on Facebook and LinkedIn 4) Tweet about our project on Twitter

What you will receive in return

In addition to a sense of satisfaction that you are helping cats get the chance to enjoy being walked outside supporting the fight against breast cancer and a very important part of our growth everyone who pledges will also receive a gift specific to their pledge level and become a member of Crazy K Farmrsquos Circle of Friends which will entitle them to exclusive discounts on our products and behind-the-scenes access to our company and the farm that inspired it

More information about our company

1) Watch a video about our harness httpwwwyoutubecomwatchv=qhjrtuKiNQI 2) Learn more about the harness on the Kitty Holster website wwwKityHolstercom 3) Learn more about our company and the farm atwwwCrazyKFarmcom

We look forward to your support thank you Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Tobi Kosanke - Crazy K Farm - The Kitty Holster

Moms In Business Grant Competition Semi-Finalists

Moms In Business Magazine bull June 2011 bull PAGE 27

COMPETITIONSEMI

FINALIST Temeca Jone - Funducate

About My Venture

Funducate is an exciting company that has a line of educational tools and merchandise for children that are

fun and engaging Funducate was founded by my husband Todd and myself It is registered as an Ohio Limited Liability Corporation Funducate is the Trademark name for all of the Sing Along with Happy Handy Fun Bunch Peek at You Kids Tribute to Heroes and Living in Faith Everyday (LIFE) books videos and merchandise

The Fun Bunch Series and Happy Handy book series 1 and 2 collectively has 10 books self published with the initial trial period using the first series as an educational tool has been used in school and educational facilities to teach children ages 12 months to 11 years of age Within 1 to 3 years all books directed by the Non-Profit Corporation All in One (AIO) Books at all levels of non-profit business has reached the market north south east and west within the United States to areas with educational and literacy challenges Through AIO Outreach Program AIO Books has also partnered with learning institutions and

organization to incorporate a multi-systemic approach establishing a continuum of mental health community school and home based interventions to further demonstratepromote fun learning and education I dress as Udder the Cow one of our Fun Bunch character I read our Tribute to Heroes books sing songs discuss about our heroes the Military Fire and Police Department with children during AIO outreach program

Also through the outreach program I am able to donate books and help bring fun to education and assist educators

Please visit wwwFunducatenetThank you in Advance for Your Support Visit httpwwwMomsInBusinessGrantcom

PAGE 28 bull June 2011 bull Moms In Business Magazine

About My Venture

Seniors Helping Seniors ndash Las Vegas NV When Employees Become Parentrsquos CaregiversHELP SHS CREATE OUR SHS EDUCATIONAL PROGRAM FOR EMPLOYERS About UShellipMy mom was a great lady When she developed Alzheimerrsquos

in 2002 she was still an intelligent outgoing and fun loving person I wanted to spend time with her before the disease caused her to become unaware of her family and her surroundings Thankfully I was able to quit my job and stay with her I lived with her for over two years and it was some of the best spent times with her in my life

However many adult children canrsquot always help with the caregiving of their parents or risk any consequences with their jobs due to absenteeism or lack of productivity In most caregiving situations the elderly parent wants their daughter or son there to help because they know that they are trustworthy Upon my motherrsquos death I knew that I wanted to continue to help elder seniors as well as the older children of senior parents That is when my husband Doug and I discovered Seniors Helping Seniors an exceptional and unique program of compassion and care It matches senior caregivers with seniors who are looking for a little help to stay independent in their own home for as long a possible a way to give and to receive This innovative program creates the support you need from people with life experiences who will understand your parent the most

This has been a great business for my husband and I because we both enjoy helping others But we have realized that there are so many adult children caregivers today who are trying to juggle their families their job and their aging parent(s) throughout their daily lives It has become a 247 struggle for them not allowing them to enjoy being their parentsrsquo kids anymore just their caregivers

What we want to accomplishhellipSeniors Helping Seniors provides in-home non-medical caregiving services to seniors in our community In addition Seniors Helping Seniors wants to start an SHS Educational Program to provide information to our local employers about their employees who are responsible for the caregiving of an elder senior In the 1980rsquos American businesses adapted their human resource policies to accommodate the needs of workers with young children Now many of those same workers face a new responsibility providing care for an older parent relative or friend Just as childcare did the growing need for eldercare presents companies with a new reality ndash workers who must juggle multiple demands on their time and energy Yet this reality presents genuine opportunities for those firms that recognize itrdquo We hope that by implementing the SHS Educational Program we can develop various elder caregiving resources for the benefit of the employee employer and company

What We Will Plan Forhellip Basic Packet ndash information about local agencies and support groups for employees as an option to help deal with caregiver stress reduce absenteeism and increase productivity in the workplace Employee How to Guides ndash help employer in developing a manual as simple or complex as they want to help their employees with caregiving and family caregiving ldquoburnoutrdquo issues Benefit(s) Packet ndash provide ownersmanagers with ideas about eldercare policies that they can implement into their

overall existing benefits and policies packages such as Flex-time shortened work weeks modified schedules Telecommuting Long-term care insurance plans to cover spouse and parentsparents in law

Speakers Forum ndash provide employers with ongoing presentations to educate their workforce on how to make good choices regarding caregiving amp eldercare Host ldquoCaregiver Fairsrdquo Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Natalie Ahlstrom - Seniors Helping Seniors - Las Vegas

Moms In Business Grant Competition Semi-FinalistsMoms In Business Grant Competition Semi-Finalists

Moms In Business Magazine bull June 2011 bull PAGE 29

About My Venture

BlueEyes amp BareFeet Designs is a clothing and design company featuring a collection for children created from

vintage vintage-inspired modern and recycled fabrics

Each piece is handmade and ultimately inspired by my children - two daughters Abigail and Elise and my son Isaac You will see them in many of the pictures as they are my regular lsquomodelsrsquo and everyday users of the designs Right now we are a one-man showhopefully about to change all that Our Unique Proposition - What makes BlueEyes amp BareFeet Designs unique is our focus on use of fabrics that are either recycled upcycled or sustainable 70-80 of our designs follow this concept Upcycling according to an article in the April 2011 issue of Entrepreneur magazine is ldquoushering in an entirely new wave of entrepreneurial innovationrdquo Upcycling by nature also leaves room for higher profit margins giving me the opportunity to outsource areas I need support in through partnerships with other local companies earlier in the business cycle rather than later boosting our chances for solid and consistent business growth Clients love the fact that I can take clothes they no longer want heirloom pieces or lsquoleftover good intentionsrsquo of fabrics they never used and bring them back to life as a boutique style outfit for their little one(s) A quick example is in the use of a t-shirt One t-shirt will either be turned into a jersey scarf a t-shirt tutu or play a role in the construction of a jersey dress or a combination thereof There is very little fabric left as waste when I am finished allowing the fabrics to reach their full potential and be used again in a different purpose saving energy time and money versus the use of new fabrics I currently find my fabrics through donations thrift stores and vintage stores We have set styles of designs but each piece usually ends up slightly or largely different bringing in the added value of one-of-a-kind looks Our Growth - Last year I launched this clothing collection for children as a project and an outlet for my creative mind The collection has quickly surpassed my expectations and has grown to a spot where I felt compelled this year to take a leap of faith resign from my position as a financial advisor and go fulltime on February 1 I am a faith-driven person and to make a long story short truly believe this business is not mine I am merely the first employee entrusted to bring it to its full potential The doors and opportunities opened by God have been truly mind-blowing The collection has steadily grown through word of mouth and personal marketing and is now at a point where growing demand justifies hiring help in the areas of production and administration This will allow my focus to be on design and expanding the product line through strategic partnerships with other local designers or further in-house production Your support in this funding will help to lsquobridge the gaprsquo in costs for hiring and branding

Three pivotal elements to the growth have been middotParticipation as a featured designer in the Childrenrsquos Fashion Show during Midwest Fashion Week in March middotPublicity through articles in local newspapers and publications middotWildfire word of mouth marketing from the best clients ever

I really work hard to build a community around my designs and have tremendous support in doing so locally and am ready to take this to the next level BlueEyes amp BareFeet products have already made their way into local boutiques through our partnership withAesthetic Design Style House providing the framework necessary to do what I do best design and innovate I am a born entrepreneur with the drive and business acumen to make this a sustainable company and am so excited to work with

Peerbackers and National Association of Moms in Business to take the next step in my business growth

Your Dollars - Your backing of this venture does not mean that money goes into my bank account to sit It will be distributed into a whole community of support for this venture From branding to website upgrading production to promotion your dollars will filter through the hands of MANY local businesses and designers Your funding will be a pivotal and defining moment for BlueEyes amp BareFeet Designs and every dollar is truly appreciated Thank YOU in advance for your support Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Stephanie Williams - BlueEyes amp BareFeet Clothing Designs

PAGE 30 bull June 2011 bull Moms In Business Magazine

About Our Venture

WE NEED YOUR HELP The Abstinence Education Council operating under the trade name AEC-I Decide (httpwwwAEC-

IDecideorg) works with young people in rural central NY to help them to make good choices for a happy healthy future

Our young people today face challenges that we could never have imagined Instead of getting good role models they are bombarded from all sides with messages that are confusing unhealthy counter-productive and too often inappropriate This often has the effect of encouraging high-risk behaviors

OUR PROGRAM All high-risk behaviors essentially come out of the same basic problems Starting with a lack of self-esteem (self-respect) and encompassing other issues from poor role models to problems with ADDADHD studies like those from State University New York Cortlandrsquos Center for the 4th and 5th Rs (httpcorlandeducharacteraboutushtm) have found that character education reduces the likelihood of children getting into high risk behaviors and increases the likelihood of success in life Since the late 1990rsquos abstinence programs have started focusing on addressing the reasons for all high risk behaviors and developing character as well as promoting developmental assets (httpsearch-instituteorgcontentwhat-are-developmental-assets) and protective factors This has influenced our decision to expand the focus of our programs to address the root causes of deadly behaviors

OUR NEEDThe problem we have been having with our programs is that we have had to tailor them to the specific needs of the organization which is making a request which means pretty much developing something new for each group We need to be more proactive so instead of waiting for people to call us and have them tell us what they want us to do we plan on booking the local libraries (which are free or very cheap) and just offering this program ourselves It will be for girls only ages 8 to 12 and 13 to 17 What we are doing now is putting together an 8 to 10 week program which we are calling ldquoHealthy Beautyrdquo It will start with Doversquos Self Esteem program which you can review at httpwwwdoveusdl=CFRBaspxlcp-dfrbarticlesvideos) The rest of the program will cover physical mental emotional and spiritual beauty with an emphasis on modesty and self-control as well as real tips on healthy beauty (inside and out) The program will loosely follow Sean Coveyrsquos book ldquoThe 7 Habits of Highly Effective Teensrdquo

OUR PROBLEMThere are so many kids that we would like to reach but this is a ministry and we donrsquot charge for our programs We are funded by donations which were down this last year We have a very small staff and very limited funds

OUR SOLUTION WITH YOUR HELP We are tapping into volunteers from Christianvolunteeringorg and are looking forward to the boost we expect from their help We are going to concentrate on girls ages 8 to 18 to simplify things for us And we are trying this innovative new way to raise funds and expand our base raise our visibility raise awareness of the problems our children face and offer helpful solutions

We can do it with your help Be our ldquoAngelrdquo and ask your friends to check us out at httpwwwMomsInBusinessGrantcomThank you

COMPETITIONSEMI

FINALIST Abstinence Education Council Non-profit Organization

Moms In Business Grant Competition Semi-Finalists

Moms In Business Magazine bull June 2011 bull PAGE 31

About My Venture

What is this venture all about

There are four key questions to ask or steps to any new idea Read on as I ask and answer the top questions

1 Do you Love It or Like It A Lot It must be something you like ideally something you love There has to be a passion or strong desire to learn and know more about something before venturing out Answer I love the game of golf and believe any woman can learn life lessons from golf that she can carry to her friendships her family and her business

2 Does anyone else like it Are there other people that like some part of the activity involved If you were starting an ice cream shop there would have to be someone somewhere that liked ice cream in order to be in business Answer I am one of those that would hop in the ice cream line There are many women that feel overwhelmed by all things golf and that is the first hurdle we will climb with them together

3 Have you made a decision Any idea remains between the ears if a decision is not made to take it to the next level and beyond Answer The merge of golf business and friends in a casual setting that introduces women to the world of golf is a decision that needs no thinking

4 Will you promote promote promote This is essentially the get busy step Answer This is the make it all happen phase and why I am here I have been through three of phases and am beyond ready to promote this as the concept for teaching life lessons around

I want to use the game of golf to teach women life lessons in a blend of areas to include self-esteem parenting and business A game that uses precision skill and patience is THE place to negotiate and even close business deals As with any venture or undertaking its important to plan a maneuver take a step forward and just swing Golf is a venue to be celebrated by other women and learning to play through our golf partner match up website peer-to-peer lessons and the largest part of the endeavor a one-day golf clinic with a second day for open play and mini tournament The funding from peer-backers would be used to design create and maintain a website purchase starter sets of clubs and other golf equipment and to promote the clinic

Why help fund this project I have a long standing background in event planning and have coordinated planned and run numerous golf tournaments hole-in-one fund raising events and social events with golf as a primary focus I also co-own multiple other businesses so I have started managed and successfully run multiple businesses I have the ability to kick start any concept and one that includes good times great learning and golf--thatrsquos an adventure I will undertake and grow

Why is This So Special This project is unique because it combines the elements of friendship mentoring business coaching and empowerment in one place and has so many ways to branch out in the future The endeavor is a personal passion but does so much for the community expanding the views of others and broadening the mind on how to include golf lessons in everyday life

Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Tarrah Jennings - On Par Empowerment Day for Women

PAGE 32 bull June 2011 bull Moms In Business Magazine

About My Venture

I Marketed my Business Basically for Free and I Teach You How to Do the Same

While on bed rest with my second child in 2008 I became severely depressed and worried about everything I dealt with my depression in a very careless wayI drove my family into severe debt I spent money on every and anything to keep myself lsquohappyrsquo and those around me happy too

One month of bed rest and my pregnancy I was slapped in the face with the reality that I had put my family in a horrible financial position and I wasnrsquot sure how to fix the situation With a two year old already at home and a new baby arriving any day the last thing I wanted to consider was going back to work So I explored my options and made the decision to build a business from home The little money I had was used to take care of the legal pieces such as getting my business license I was stumped on how to get the word out about my business with no money Enter Twitter Facebook and LinkedIn

I was already on some social networks socially but decided to take a chance and see if I could spread more info about my new venture using the Internet I was quickly able to spread the word among friends and family and potential clients I landed my first client four days after joining Twitter I learned about other ways to strategically place myself in front of people that could were either potentially clients or like-minded individuals that I could possibly collaborate and network with Today The Savvy Womenrsquos Business Solution still puts very little money out for marketing and Irsquom working hard to help fix the financial burden I put my family under

Would You Like to Learn How to Market Your Business on the Internet Also I would love to teach other moms and women in the Baltimore area how to market their businesses using social media and I want to do this for as little money as possible

By reaching my goal of $3000 I will hold four hands-on trainings in the Baltimore-Washington DC in the next 12 months Additionally I will be able to use this money to market locally in print media that I normally would not be able to afford on my own I can help other women like myself establish a professional presence for themselves a social media

strategy for their business and fun innovative ways to get your clients customers and community involved with your business

I thank you for your support and feel free to connect with me with any questions you may have Feel free to share my venture using the easy social media share buttons

Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Rebecca Buscemi - The Savvy Womenrsquos Business Solution

Moms In Business Grant Competition Semi-Finalists

Moms In Business Magazine bull June 2011 bull PAGE 33

About My Venture

The purpose of BuyByMomcom is to promote moms in business and get them out on the web BuyByMomcom is owned by Julianne Alvarez-Wish a WAHM to 4

My passion is for the moms who want to stay at home with their children while bringing in an income by selling the items they create or the products they believe in A friend of mine started an online boutique and tried so hard to market it and get word out about the products that she offered However in over 2 years she only ever made 2 sales from the boutique She was heartbroken All the time money and effort she was putting into the website was bringing her nothing in return She was frustrated to say the least and decided to close up shop

BuyByMomcom was born because I wanted to keep that from happening to other moms I wanted to see mothers succeed in their businesses and be able to stay at home with their children I wanted to spread the word about the amazing talents moms possess and I wanted to see them succeed beyond their wildest dreams in your business I truly believe that by working together we can make each mom a success

Some of the Features of BuyByMomcom

bullFree Listings for any mom in business on our Mom Shops amp Blogs page bullRandom Spotlight links every few days for more exposure to your business bullFeatured Mom opportunities where your business is in the spotlight for an entire week bullReviews and giveaways of some of the best mom-made products you will find bullReasonable advertising rates so that your 125x125 button is on every page of the website and blog

We want you to succeed Stop by BuyByMomcom today and add your free listing and check out all the other wonderful WAHMs and the products we have to offer

Visit httpwwwMomsInBusinessGrantcom - we welcome your support

COMPETITIONSEMI

FINALIST Julianne Wish - Buy By Mom

PAGE 34 bull June 2011 bull Moms In Business Magazine

Moms In Business Magazine bull June 2011 bull PAGE 35

FounderGina Robison-Billups

EditorDesignLayout

Eugenia Martini-JarrettEugeniaMIBNorg

Advertising Gina Robison-Billups

GinaMIBNorg

Published by NAFMIB the National Association for Moms In Business The Leading National Association Representing Executive Entrepreneur and CEO Moms

MIBNorg NAFMIBorg

Copyright 2011 copy International Association For Moms In Business See wwwMIBNorg for full copyright page

All Rights Reserved

ldquoTwenty years from now you will be more disappointed by the things that you didnrsquot do than by the ones you did do So throw off the bowlines Sail away from the safe harbor Catch the trade winds in your sails Explore Dream Discoverrdquo ~Mark Twain

ldquoWhatever the mind of man can conceive and believe it can achieve Thoughts are things And powerful things at that when mixed with definiteness of purpose and burning desire can be translated into richesrdquo ~ Napoleon Hill

ldquoPeople are definitely a companyrsquos greatest asset It doesnrsquot make any difference whether the product is cars or cosmetics A company is only as good as the people it keepsrdquo ~ Mary Kay Ash

ldquoSuccess or failure in business is caused more by the mental attitude even than by mental capacitiesrdquo~ Walter Scott

ldquoWhat I know for sure is that behind every catastrophe there are great lessons to be learned Among the many that we as a country need to get is that as long as we play the ldquous and themrdquo game we donrsquot evolve as people as a nation as a planetrdquo ~ Oprah Winfrey

ldquoLife is not about how fast you run or how high you climb but how well you bouncerdquo ~ Unknown

sign in a gift shop windowUnattended Children will be given an Espresso and a Free Puppy

Wisdoms for Thought

Page 8: Moms In Business Magazine June 2011

PAGE 8 bull June 2011 bull Moms In Business Magazine

NOW Moms Vote MattersMomsVoteMatterscom

Moms Vote Matters is a program for moms in business to learn influence communicate and engage in community and national policies that effect their families and their businesses

Moms Urge Toys ldquoRrdquo Us to Live Up to Its Promise to Pull Toxic Toys from Shelves National Mom Advocacy Group Sends Card and Petition to Company Headquarters Urging Removal of Products Containing or Packaged with PVC

In 2008 Toys ldquoRrdquo Us issued a news release indicating that it would reduce the use of a common but dangerous toxin called polyvinyl chloride (PVC) in products and packaging and offer more PVC-free products That has not yet happened MomsRisingorg an online and on-the-ground grassroots organization for moms and everyone who has a mom and cares about family economic security is urging the company to make good on that promise

The group has sent a card to Toys ldquoRrdquo Us headquarters along with a petition bearing the signatures of nearly 15000 moms dads and others concerned about childrenrsquos health urging the company to keep its promise ldquoto keep kids safe from toxic PVC chemicals in toys and packagingrdquo

PVC chemicals have been linked to rising chronic diseases in children including learning disabilities obesity and cancer According to a report from the Center for Health Environment amp Justice toys that have tested positive for PVC include Barbie ldquoToys Story 3rdquo Woody and Buzz Lightyear figures Disney Princess Royal Giggles doll Zhu Zhu Pets Hamster Hangout Nickelodeonrsquos Dora the Explorer and Diego figures Sesame Street Elmo Faucet Cover Club Penguin figurines Imaginext toddler action figures and many others from dolls and balls to baby bath time toys and products and even My Name Sippy Cups PVC was also found in toys whose brands are owned by Geoffrey LLC a subsidiary of Toys ldquoRrdquo Us including You and Me dolls Especially for Baby and Sizzlinrsquo Time items The tests were conducted by the Ecology Center in Ann Arbor Michigan

ldquoChemicals that can irreparably ruin a childrsquos life and health have no place in our stores or our homesrdquo said MomsRising Executive Director Kristin Rowe-Finkbeiner ldquoToys lsquoRrsquo Us made a promise to its customers We teach our children that when you make a promise you have to keep it And keeping this promise can make the difference in childrenrsquos lives We are only asking Toys lsquoR Us to live up to its wordrdquo

Senate Small Business Innovation and Technology Bill is Tabled -- the Senate voted to pull from consideration legislation to reauthorize the SBArsquos Small Business Innovation Research (SBIR) and the Small Business Technology Transfer (STTR) programs Through SBIR and STTR the nationrsquos small high-tech innovative businesses are able to play a significant part of the federal governmentrsquos research and development efforts

Moms In Business Magazine bull June 2011 bull PAGE 9

Funding for SBIR and STTR programs is set to expire on May 30 2011 and this bill S 493 would have continued funding through 2019 Sources say that Senate majority leader Harry Reid (D-NV) may bring up the bill later this year if agreement can be reached to limit amendments to the bill Despite this setback in the Senate the House will work on a bill that would continue funding the SBIR and STTR programs Later this week the House Small Business Committee will markup their version of reauthorization with the Creating Jobs Through Small Business Innovation Act of 2011 HR 1425 Read S 493 the SBIRSTTR Reauthorization Act of 2011 and HR 1425 the Creating Jobs Through Small Business Innovation Act of 2011

lsquoGang of 6 Working on a Compromise Budget Plan A bipartisan group of Senatorsrsquo referred to as the Gang of 6 has been working on a long-term solution to the budget deficit The Members of the Gang of 6 include Sen Warner (D-VA) Sen Dubrin (D-IL) Sen Conrad (D-ND) Sen Chambliss (R-GA) Sen Crapo (R-ID) and Sen Coburn (R-OK) Four of these Senators were members of the Presidentrsquos Commission on Fiscal Responsibility and Reform - the bipartisan Commission that proposed a six-part plan in December to tackle and stabilize the budget

The Gang of 6 has not yet released a proposal but is continuing work on one Confused about what you are hearing on the news about the budget debate in Congress Looking for facts without all of the political rhetoric Visit WIPPrsquos brand new Budget Information web page for the facts and answers To view WIPPrsquos new Budget web page click here

NAFMIB Support Simplification of Business Activity Tax - NAFMIB in partnership with WIPP along with more than 170 businesses trade associations and taxpayer groups signed a letter in support of the Business Activity Tax Simplification Act of 2011 (BATSA) HR 1439

This legislation creates a uniform standard for when businesses must pay a business activity tax This includes income tax gross receipts tax gross profits tax single business taxes franchise taxes capital stock taxes and business and occupation taxes Currently every state has a different set of criteria for when the Business Activity Tax (BAT) applies In many cases small businesses are subject to BAT in states where they have sales consultants that cover multiple states without a physical office This bill establishes a clearly defined physical test - Businesses must have an in-state physical presence for more than 14 days a year to be subject to BAT We believe that eliminating existing confusion will benefit small businesses

PAGE 10 bull June 2011 bull Moms In Business Magazine

NOW Events

Moms Making A Million Radio ShowLISTEN LIVEMoms Making a Million - A Fast-Paced Fun Weekly Radio Show On Saving Earning amp Investing Money 800 AM PACIFIC TIME - 1100 AM EASTERN TIME

Call-in Number (646) 378-1417 wwwMomsMakingaMillioncom

Every FRIDAY at 8AM

This fully online summit will help you master the skills you need to land rdquothe big contractrdquo with how-to sessions from actual sales experts book authors and corporate buyers A certificate of achievement will be presented to attendees who successfully complete the summit Meet and Connect with Purchasing Executives From TBA More Information Coming Soon

June 28 2011

B2BMoms Summit 2011

For members of the NAFMIB PowerMom NetworkTM Details of program can be found at PowerMomNetworkcom Official Date TBD (subject to change)

Invitation Only The Power Mom NetworkTM Summit is a private event open only to members of the Power Mom NetworkTM -- a private exclusive and trusted social and business network of mom entrepreneurs and corporate mom executives to receive support peer mentorship friendship strong relationships business growth connections and advocacy If you are interested in finding out more about the Power Mom NetworkTM and becoming a member please go to wwwPowerMomNetworkcom to view detailed terms and qualifications

July 26 2011

Power Mom NetworkTM Summit - Las Vegas

Moms In Business Grant 2012 - COACHINGMoms In Business Grant is the first-ever crowdfunding business grant in the nation We launched this innovative program in March 2011 and it was a brilliant success See more at wwwMomsinBusinessGrantcom

We are doing it again for 2012 and giving one lucky mom a chance to win $15000 in business growth tools and cash We are also giving all of our members a head start for 2012 by starting a coaching series in July 2011 for grant applicants to have all training to substantially increase their chances of success the Moms In Business Grant program Coaching is every FOUR (4) weeks on Friday (NOT every last or first friday etc)

July 29 2011 - 900am PT1200(noon) ET

Moms In Business Magazine bull June 2011 bull PAGE 11

EVENTS

Moms Making A Million Radio Show

Visit httpwwwMIBNorg to view updates and the entire NAFMIB Calendar of Events

June 2011Sun Mon Tue Wed Thu Fri Sat

1 2Leadership and Innovation The SBA Green Procurement Programs

3Moms Making a Million Radio Show

4

5 6 7 8 9 10Moms Making a Million Radio Show

11

12 13 14 15 16 17Moms Making a Million Radio Show

18

19 20 21 22 23 24Moms Making a Million Radio Show

25

26 27 28B2BMoms Summit 2011

29B2BMoms Summit 2011

30

July 2011Sun Mon Tue Wed Thu Fri Sat

1Moms Making a Million Radio Show

2

3 4 5 6 7 8Moms Making a Million Radio Show

9

10 11 12 13 14 15Moms Making a Million Radio Show

16

17 18 19 20 21 22Moms Making a Million Radio Show

23

24 25 26PowerMom Summit - Las Vegas

27 28 29Moms In Business Grant 2012 - COACHING

Moms Making a Million Radio Show

30

31

PAGE 12 bull June 2011 bull Moms In Business Magazine

Prosperity ParentingHow parents sabotage their kidsrsquo success

and how they can lsquochange the storyrsquo

By Randy Gage

parents stop to think about how their own views on getting ahead influence their childrenrsquos ability to succeed

Your core beliefs about everything related to prosperity ndash money relationships health and spirituality ndash are set by the time yoursquore 10 years old And no one influences those beliefs more than parents

Millions of parents do this by conveying a negative vision of prosperity and success If you tell yourself things like ldquoIf it wasnrsquot for bad luck Irsquod have no luck at allrdquo and ldquoIrsquom always a day late and a dollar shortrdquo you will consciously or subconsciously convey these messages to your kids

People have a hard time believing they are sabotaging their prosperity at age 30 40 or 50 because of a belief that was formed when they were six but I see it all the time And thatrsquos the book that gets written unless you become aware of the plotline and decide to change the story

It starts with understanding your beliefs Most people have very limiting beliefs when it comes to money and prosperity And generally how they view money will be consistent with how they view their prospects in health relationships and careers

The good news is beliefs can be changed And if you change your own beliefs about money and prosperity you will show your kids by your thoughts words and actions what it means to have prosperity consciousness

The truth is itrsquos really not that hard to change your beliefs ndash If you are aware of them and make that choice Here are some tips

u Identify negative beliefs you may be creating in your children mdash Do some critical thinking about what kind of beliefs you developed in childhood about money rich people and wealth Honestly ask yourself are you programming your children with thoughts such as money is bad rich people are evil or itrsquos spiritual to be poor I call these ldquomind virusesrdquo Defeating them starts with acknowledging you have them

u Help kids identify anti-prosperity media messages Did you ever stop to think about how blockbusters like Titanic and Avatar portray wealth and how

grew up poor I was jealous of rich people and didnrsquot like them So over the years I kept trying to get rich not realizing that my subconscious mind was telling me

ldquoBetter stop doing that or yoursquoll become one of the evil mean nasty rich peoplerdquo

The messages against wealth and prosperity are all around us in our culture media and religions But how many

Every parent wants the best for their kids Yet millions of adults unknowingly

sabotage their childrenrsquos chances for success

I

Moms In Business Magazine bull June 2011 bull PAGE 13

those stories can set kids up with attitudes that sabotage their future success Talk to your kids about the subliminal messages they receive on TV in movies and other media Help them to become self-motivated critical thinkers

u Create a positive vision of prosperity Examine how you react to families with more wealth than yours when speaking to your kids Do you discuss them with envy or jealousy or admiration and respect Talk to your kids about how their thoughts about wealth can shape their future

It is important to realize that creating true prosperity consciousness is about expanding your vision of what can be for you and your family Abundant people see opportunity They never think something is too good to be true They expect good things So think about these traits and the example you set for your kids

People with prosperity consciousness are dreamers They imagine a better way then work to make it so More importantly they donrsquot buy in to the negative and

erroneous beliefs around them When they are told something is too difficult or not possible they simply smile at the thought They are not easily swayed with the cowardly cautions of the crowd Instead of thinking what is ldquorealisticrdquo people with

prosperity consciousness dream about what they really want in life

Parents who share their dreams with their kids give them the gift of a larger worldview Studying vacation brochures reading luxury magazines and even driving through wealthy neighborhoods are some of the activities families can do together to expand their view of what is possible and develop a larger prosperity consciousness

Why is this so important When your prosperity consciousness expands your subconscious mind works to make these dreams come true It creates confidence drive and ambition Your beliefs change and you begin to attract more prosperity in all areas of your life It all starts with mindset

Developing a prosperous mindset is a continuous process Whether you and your children are on the path to poverty or prosperity is determined by the thoughts you give precedence to every moment of every day

Remember your thoughts come from the type of vision you have Everyone has a vision Millions have a negative one many more have a neutral one Itrsquos vital to help your children develop a positive one for a lifetime of prosperity consciousness

PAGE 14 bull June 2011 bull Moms In Business Magazine

Beth Adcock Shiroishi

lsquos Green Guru ATampT

Moms In Business Magazine bull June 2011 bull PAGE 15

Beth Shiroishi Chatswith Moms In Business Magazine

Continued on page 16

By Gina Robison-Billups

GRB Beth thank you so much for taking this time to share important parts of your life with our readers First of all how many years have you been in this business

BAS 13 Years

GRB How many children do you have

BAS I - we have two of the most awesome girls ndash 4 and 7 I know Irsquom biased but they are truly the best kiddos ever

GRB What does your company do

BAS Our mission is to connect people with their world everywhere they live and work As part of that I have the good fortune to work in our Citizenship and Sustainability group where we focus on issues that are at the intersection of the needs of our company and the needs of society So on any given day I might be thinking about the roll-out of our annual sustainability report the energy efficiency of a cell phone charger participating in a job shadow event with high school students aimed at showing them the value of graduating from high school activating our employees around sustainability or sharing some new technology research from ATampT Labs about ways to prevent the elderly from falling

GRB Whatrsquos on the horizon for you and your business

BAS Wersquore always looking for new and exciting ways to keep consumers connected whether through a revolutionary smartphone or through a pill bottle that reminds you to take your medicine As we help people find new ways of connecting wersquore also looking for new ways to help educate consumers We have been at the forefront of consumer education and continue to look for innovative ways to get the right information into the hands of consumers ndash whether that be through online safety programs for kids with privacy and security initiatives to protect their personal information or by helping them understand their rate plans and available options Along the same education angle Irsquom really excited about tools we have coming online to help our business customers understand the environmental benefits of our travel substitution products

GRB Whatrsquos your greatest achievement

BAS I view life as a continuous lesson so Irsquom not sure Irsquoll ever

Atamptrsquos Assistant Vice President Corporate Citizenship amp Sustainability Beth Adcock Shiroishi shares her life and successes as a business executive and mom with Moms In

Business magazine readers

be able to say I had one greatest achievement I also believe that the greatest achievements are sometimes the seemingly insignificant ones that donrsquot grab headlines I remember one day last year when I had a breakthrough in what had been a really difficult relationship with a particular colleague It was amazing how liberating it was to turn that corner and how at the end of the year I considered that to be my one of my biggest accomplishments Or sometimes it is the unexpected things a few months ago while getting ready for work I heard the familiar gallop of my four-year-old (imagine a lightweight horse) coming towards me I suddenly felt so incredibly happy that this little personrsquos life was such that she chooses to skip as her primary mode of getting from place A to B Now wersquove not hit the teenage years yet so Irsquom savoring this while it lasts

At work my greatest achievement is a culmination of all the work wersquove done over the past three years around sustainability I had the privilege of coming into a brand new position and organization and helping to build a sustainability group from the ground up with a great team of coworkers and under the amazing leadership of our Chief Sustainability Officer Charlene Lake Itrsquos awesome to stand back and survey the work so far ndash its impact on the engagement of our employees the financial return to the company and the external recognition that helps validate decisions wersquore making every day While we donrsquot do the work for purposes of recognition itrsquos rewarding to be recognized through things like the Dow Jones Sustainability Index the Carbon Disclosure Leadership Index and the Corporate Responsibility Officerrsquos Top 100 companies We still have a long way to go on our sustainability journey but little successes along the way make the ride more enjoyable

GRB What advice do you have for other moms in business

BAS In no particular order my random stream of consciousness would be to

1 Support each other ndash emotionally Often I think we moms can be our own toughest critics Recognize that while everyone has their own style of mothering and their own strengths and opportunities we all share a common bond in loving our children and in trying to do the best we know how to do

PAGE 16 bull June 2011 bull Moms In Business Magazine

2 Support each other ndash financially Try to shop online and at places that are mom-owned or that are good employers to moms Whether it be eBay Etsycom the deli down the street or the company that has great family-friendly policies reward good behavior with your purchasing power ndash whatever size it may be

3 Support yourself Build a framework around what you need to keep your energy level high and your mental state healthy and try to live within that framework This varies by person and there isnrsquot a one-size-fits-all solution so spend some time thinking through what it means for you Then build an action plan to hold yourself to it For example it took me a while to figure out that something crucial for me is having a chunk of time every weekend just milling around my house as a family with no set agenda But now that I recognize that I try hard to make sure that is a part of most every weekend It is easy to get into ldquogo go gordquo mode and to feel guilty if your kid isnrsquot in every class sport or event For some people that is how they get energy and that works wonderfully But I (and my kids) need downtime and Irsquom always amazed at the fun and creative things that happen when we just let the day unfold around us Last weekend my older daughter inspired by Pippi Longstocking herself decided to build a path where she and her sister could maneuver through the house without touching the floor Chairs stuffed animals clothes and boxes were everywhere The ensuing chaos brought the laughter craziness and fun that we all needed And Irsquom betting those memories will stick with us far longer than some planned event would have

GRB Who has been your greatest inspiration

BAS I believe there is something to be learned from everyone we meet and many people and experiences have shaped the person I am today But hands down my greatest inspiration is

my kids Through the joy worry laughter tears and everything in-between they motivate me to be the best person I can be and to really examine what message it is I am sending And as a self-confessed ldquosemirdquo control freak they teach me daily that control is highly overrated and there is a higher power in play here It is amazing to watch them grow into their own unique identities while also providing a really honest ldquomirrorrdquo back to me as the parent But the optimism and hope that they embody truly inspire me and drive me in my work around sustainability at ATampT It may sound clicheacute but I truly want this world to be a better place for them and for the kids that they will hopefully one day be blessed with and be inspired by

GRB How do you manage it all

BAS Well the big caveat is that I donrsquot manage it all My husband is a total partner and does a ton And even on the stuff that is mine to do it doesnrsquot always get done flawlessly

Having said that here are my coping mechanisms1) Make a list You can tell my stress level by how many

lists I have with me at any given moment in time

2) Dispel the myth of ldquobalancerdquo which conjures up the image of that scale showing all your credits and debits down to the well-calculated ounce Instead go for ldquojugglerdquo which conjures up images of fun and chaos and where there is more room for error And remember that a dropped ball can even sometimes be a source of laughter

3) Think in long increments of time If your goal is to have every day be a perfect blend of work vs life you are going to be feeling disappointed in yourself frequently So look at the landscape over a longer period of time and with a peaks-and-valleys mentality yoursquoll get closer to success and reality

4) Manage guilt ndash donrsquot let it manage you I think guilt can serve a good purpose but the key is what you do with it Am I feeling guilty because I really have been working too much and need to spend more time with my kids Then figure out a solution Am I feeling guilty when Irsquom with my kid because I had to work late nights this week Let it go and shoo away the guilt by being fully present in the moment with your child

5) Let some of it go I often laugh that I do have it all ndash all the stress worry to-do lists a mile long etc But in all seriousness you have to decide what is important My house is rarely straight (because Pippi lives there remember) my yard is not perfectly manicured and Irsquom always behind on catching up with friends and family One of the best pieces of advice I ever got was to ldquojust reframe itrdquo I can choose to walk into the house at the end of the day and feel my chest tightening at the mess Or I can choose to walk into the house and think ldquoWow ndash isnrsquot it great that my kids have had so much fun playing in the living room todayrdquo It really is a choice ndash if you start reframing it with what you say to yourself you really do start to change what you feel and think

Moms In Business Magazine bull June 2011 bull PAGE 17

(with the caveat that every day is different)

545 ndash Stumble out of bed645 ndash Leave for work with a hug and a kiss to the kids getting out of bed700 ndash Stop by the drug store for some needed items730 ndashJoin TelePresence meeting with coworkers in London900 - Conduct weekly staff meeting1030 ndash Hold a one-on-one meeting with one of my employees1100 ndash Take a quick trip to my oldest daughterrsquos school to surprise her for lunch (a pretty rare treat)1215 ndash Return to work for meetings meetings meetings400 ndash Join a conference call with an industry group

Check out the impact of her work worldwide

Our commitment to operate a more efficient fleet led to a 43 reduction of fleet GHG emissions compared to 2009 Much of this progress has been a result of fuel efficiency gained from our adoption of 3487 alternative-fuel vehicles and operational efficiency This is part of ATampTrsquos commitment to deploy approximately 15000 alternative-fuel vehicles through 2018

We have commissioned three solar systems In 2010 a third solar system was installed at one of our data centers in San Diego The 262kW system will produce 444000 kWh of electricity per year We launched our solar initiatives in 2009 by contracting two systems mdash one at our San Ramon campus which generates 16 million kWh annually and one at Secaucus NJ which generates 1 million kWh per year

We also continue our involvement with Austin Energyrsquos GreenChoice renewable energy program through which we purchase wind power for 10 percent of our electricity consumption in all ATampT facilities in Austin Texas This effort will help us avoid 72 million kWh of fossil-generated electricity each year

Beyond traditional office recycling which we maintain in more than 130 employee sites we manage a program to reclaim network resources such as copper telecommunications wire and central office equipment The ATampT Supply Chain Investment

530 ndash Head home545 ndash Enjoy a huge hug around my knees from my 4-year-old accompanied by ldquoI TOO much love yourdquo (a pretty good boost for my morale) 600 ndash Have dinner with the family (thanks dear husband for cooking)630 ndash Help the kids finish homework followed by baths dessert random meltdown by someone in the house (sometimes me)730 ndash Read with the kids and put them to bed815 ndash Do a quick check of personal email and news830 ndash Log in remotely and work1030 ndash Go to bed

Lather rinse repeat

Bethrsquos Work is Really Doing Great Things for Our Environment

Recovery group works company-wide to reuse sell and recycle materials The group sent less than five percent of the materials it received to the landfill The Investment Recovery group oversees six strategically located warehouses that handle recycling for a majority of the 50 states In 2010 we kept more than 569 million pounds of aluminum plastic lead steal copper and copper cable from landfills

In 2010 we collected more than 96000 computers monitors and servers for donation reuse and recycling

We have a relationship with Xerox Corp to help us complete a Print 360 review of the printing devices in our office buildings As part of this effort to consolidate and replace this equipment we removed more than 19000 devices from nearly 3000 ATampT locations Xerox estimates this effort reduced our annual printer-associated energy use by 38 percent and our affiliated GHG emissions by 32 percent per year

This is just the beginning More can be found about at httpwwwattcomgencorporate-citizenshippid=8506 httpnetworkingexchangeblogattcomauthorbeth-shiroishi

A Day in the Life of Beth Shiroishi

PAGE 18 bull June 2011 bull Moms In Business Magazine

By Joy Chudacoff

When we entered the front door an energetic young woman who wanted to know how she could help us immediately greeted us She escorted us to someone who could help our children open their accounts We were invited to try a beverage from their vast menu (water coffee tea soda juice and hot chocolate) and of course the children were immediately given lollipops to welcome them as new customers (By the way the complimentary drinks were not just for new customers I could overhear the conversation at the teller window and they were offering this to everyone who entered the bank)

The representative that helped our children open their accounts was knowledgeable He answered our questions and he treated our children with respect He spent a lot of time with us and we never felt rushed or confused about what was going to happen next

We walked away from the experience feeling like we made a great decision to open the accounts at this bank and it was a great ldquofirstrdquo experience in banking for our children as well

No matter what type of business yoursquore in first impressions count ndash a lot People want and expect a very personal high-touch experience If you are a woman entrepreneur and you

want to create raving fans for your business I invite you to take an inventory of the process you use to create an unforgettable first impression

Here are a few tips on setting yourself up for success for a great first impression

1 You had me at Hello Whatrsquos the point of first contact with you and your company If itrsquos email make sure you have a system in place for you or someone on your team to receive email inquiries quickly If itrsquos by phone does your

Make a Great First ImpressionA few days ago our family made a trip to the local bank here in our community so that our children could open their first savings account The piggy banks were overflowing with money due to various visits from the tooth fairy as well as rewards for all of their good deeds around the house What happened when we entered the bank made a big impression on me and got me thinking about how Smart Women entrepreneurs always make a good first impression

Smart Women

Moms In Business Magazine bull June 2011 bull PAGE 19

message state clearly what you want the caller to do Do you have a system set up so that you return calls within 24 hours Here at Smart Women Smart Solutionsreg response time is a valuable part of laying a good foundation with our clients Our goal is to provide ldquored carpetrdquo treatment to everyone we come in contact with Review your systems for how someone makes that initial contact with you Make sure your system works fast and efficiently

2 Itrsquos contagious ndash Having a friendly positive attitude from the initial point of contact is important People want to associate or be with people who are friendly and helpful It makes them feel supported and cared for Several years ago I walked into my office one day to find my assistant at the time talking rudely to someone on the phone I was horrified Needless to say that particular person did not work out well however it was a valuable lesson for me I want to attract support team members who hold quality client interaction to the same standard as I do

3 Plan Your Process ndash Create a process for your ideal client so that the first impression with you is seamless and successful Decide now how you want the process to work and enlist your team to help you roll it out If you are

a solo entrepreneur and donrsquot have any team members working with you yet I invite you to sit down and think about what you want your first impression to look like with your ideal client This is time well spent and can mean the difference between incredible business growth or ho-hum results (It was when I took this part of my business seriously that I began to see huge jumps not only in my income but also in the quality of the clients I serve)

Spend some time reflecting on your first impression process I invite you to set the intention to create ldquoroyal red carpetrdquo treatment from that first point of contact so that you too can enjoy big leaps in your income along with quality clients who rave about you everywhere they go

Anything is possible Everything is waiting for you

copy 2011 Joy Chudacoff

PAGE 20 bull June 2011 bull Moms In Business Magazine

RTS Publishing ndash Richelle Shaw CEO

Richelle is the leading expert and authority in building successful million dollar businesses Richellersquos experience comes from building her first business to $36 million losing it all after the 911 World Trade Center Tragedies then

successfully rebuilding her million dollar company in approximately 5 months As the only female African American public utility owner in the nation Richelle has won local and national awards including Top Woman Entrepreneur from AKA Las Vegas Chapter Marketer of the Year from Glazer-Kennedy Insiderrsquos Circle of 20000 members and Unstoppable Woman for the Womenrsquos Leadership Counsel She was also nominated for the GreenLeaf Award Top 50 Collection Professionals and the Top 40 Under 40 when she was 27

After writing the book How to Build A Million Dollar Business in Las Vegas- Without the Casinos Richelle set on a journey to help other women of color build their own million dollar businesses Since 2007 Richelle has successfully mentored over 6400 women of color in her international coaching program designed to help take business ideas and make them a business reality

Richelle is also a mentor for Make Mine A Million an expert content contributor on multiple internet sites and featured in over 30 publications including Inc Entrepreneur Black Enterprise Smart Money plus the covers of Collection Advisor and MOMEO Magazines

Currently Richelle shares her knowledge with several business owners across the United States as their business advisor and implementation coach She and her staff implement the strategic plans to help build businesses for several physicians a beauty school a race car association a restaurant and an auto repair facility She has helped business owners in over 98 different industries

Richelle is providing the grand prize grant winner withOne Year Onyx Level Membership and Mentoring to The Million Dollar Equation with Richelle Shaw Included

u Monthly coaching and training calls on essential business building strategies included in the Million Dollar Equation

u Step by Step Checklist on how to use different tactics and media u Downloadable examples of strategies u Access to the Million Dollar Equation Solutions Center where all small business

questions are answered

Total Value $300000HttpwwwTheMillionDollarEquationcom

RTS Publishing

Heros and SherosSupporting Moms In Business Grant Competitors

The

This Monthrsquos Featured Heros amp Sheros Part 2

Moms In Business Magazine bull June 2011 bull PAGE 21

She Gets ResultsBrenda Prinzavalli

Brenda Prinzavalli is a writer consultant seminar developer and business owner She has a passion for helping others achieve greater balance in their busy lives A former educator trainer and consultant in the field of education Brenda is the founder and owner of Balanced Organizing Solutions LLC

a unique organizing business that perfectly marries her professional expertise as an educator and problem-solver with a personal commitment to health and wellness of the body and mind - beginning with a simplified organized life

Brenda has served a variety of business and residential clients on projects large and small and she regularly works with corporate executives to create more profitable businesses and greater worklife balance through streamlined systems She also works with individuals and families who want to simplify their lives and gain more time to pursue their passions

Brenda is also in various forms of media whether writing her Organizing eNewsletters contributing to a variety of publications or appearing as the Dream Team Organization Editor for the FOX show MORE on KVVU FOX 5 Las Vegas This gives her the opportunity to spread her gift of organizing on a broader scale

Her memberships include The National Association For Moms In Business the National Association of Women Business Owners and the National Association of Professional Organizers as a Golden Circle Member She has served as National Chair for the National Association For Moms In Business National Board Committee Chair for theCreate Your Dreams Gala Co-Chair of the Women of Distinction Awards and Nevada

Ambassador for the National Association of Professional Organizers

Brenda holds a master of elementary education from the University of Nevada Las Vegas and a bachelor of elementary education from the University of Iowa She and her husband Brian currently reside in Las Vegas NV

Brenda co-founded She Gets Results with Gina Robison-Billups to help provide a place of resources and connections to help women to get better faster and greater results Contact Brenda at wwwBalOrgcom

She Gets Results proudly supports the Moms In Business Grant Competition with the following benefit

Matching Dollar Sponsor SheGetsResultscom is going to match dollar-for-dollar up to $1000 to the Grand Prize Grant Winner

Value $100000 (in Cash)HttpwwwSheGetsResultscom

She Gets Results

PAGE 22 bull June 2011 bull Moms In Business Magazine

The SBE Council

The Small Business amp Entrepreneurship Council (SBE Council) is the nationrsquos leading organization devoted to protecting small business and promoting

entrepreneurship Through advocacy education and training opportunities SBE Council works to foster and promote small business start-up and growth and entrepreneurial opportunity The SBE Council is celebrating their 15th year in operation HttpwwwSBECouncilorg

SBE Council

WE Inc

WE Inc is a a project of the Small Business amp Entrepreneurship Council (SBE Council) -- a prominent advocacy and research organization dedicated to protecting small business and promoting entrepreneurship WE Inc aims is to improve

and enhance the economic climate for womenrsquos entrepreneurship By advocating for policy solutions that encourage business ownership by women and providing information and resources to entrepreneurs at all stages of their business development WE Incworks to increase economic opportunity and financial security for those seeking the rewarding and challenging path of business ownership HttpwwwSBECouncilorg

WE Inc

Hybrid Mom

Hybrid Mom was conceived in 2006 and came into the world in the same way most babies do not without struggle but full of excitement joy and love Our

motivation and passion is to create one authentic inspiring and reliable resource for the multiple roles todayrsquos mom plays - loving parent unique individual and business-minded person HttpmibnorgwwwHybridMomcom

Hybrid Mom

Supporting Heros and Sheros conrsquot

Promotional Partners

ACTiVATE

There are many programs to assist entrepreneurs even programs specific to women but ACTiVATE targets a unique market - technology transfer - and delivers

results An internationally acclaimed program ACTiVATE provides innovative and intensive development along with a community of support created to unlock the true potential of experienced women - a largely untapped market - to start and grow technology-based businesses HttpwwwPathForwardCenterorg

ACTiVATE

Moms In Business Magazine bull June 2011 bull PAGE 23

Chances are that you know a Mom have or had a Mom are a Mom that has had the challenges of starting a business - a dream or perhaps there was an

opportunity to expand their existing business - only to not have enough sup-port or finances

Moms that take an ideadream and create a business while juggling children grandchil-dren family and morehave additional hurdles to conquer

The purpose of the Moms In Business Grant Competition valued at over $10000 is to provide enterpris-ing Moms with vi-tal tools educa-tion support and cash to achieve their goals and success

CongratulationsTo theTop10 Moms In Business Grant Competition Semi-Finalists

These Semi-Finalists need YOUR helpNOW

to achieve their goals

u BROWSE through the 10 Semi-finalists and read about their inspiring ven- tures throughout the following pages

u FIND one or more that you feel you would like to see succeed u VISIT their project u VIEW their generous offers for your support u PITCH IN and Make A Difference in the future of a Mom and her life

Moms In

BusinessGrant Competition

SEMI-FINALISTS

Get Started Now

PAGE 24 bull June 2011 bull Moms In Business Magazine

MEMBERS NEWS

About My Venture

If your passion was an art and a gift that you could share with others how would you go about telling

folks Heads or Tails creates custom bows and dresses for children of all ages This business is built on the quest of sharing caring and making moments special by adding their products to the moments remembered Peerbackers has created a platform to help businesses grow with a twist Heads and Tails has set a goal to raise $11100 in less than 45 days

Heads or Tails needs you right now to make a pledge If the goal is reached Heads and Tails will use the funds to purchase a van sewing equipment and hire additional staff I need your contribution to help Heads or Tails to fulfill its fund raising goal Even more your support will help Heads and Tails make even more moments special with its bows and dresses Make a pledge of support today

About Heads Or Tails manufactures and supplies Custom Childrenrsquos Hair Bows for Babies Toddlers and Girls of all ages Heads Or Tails will be launching their New Dress Line This Line will consist of an array of styles of Pillow Case amp Jumper Dresses

What Do We Need Heads Or Tails is in need of a Commercial Van and a Commercial Embroidery Machine

Why Do We Need Heads Or Tails is expanding and needs the necessary equipment to keep up with the demand and for the business to grow The Commercial Van will be used to transport products to Vendor Trade Shows Festivals Markets and other Craft Shows The Commercial Embroidery Machine will be used to do the embroidery directly at the Shows and at the office location

Goal Our Fundraiser Goal for this project is $11100 (Van-$5000 amp Embroidery Machine $6100) Any contribution big or small will help Fund Heads Or Tails Goal As the business continues to grow Heads Or Tails will be able to give back to the community through Employment Skill Training Entrepreneurship as well as Special Events giving a certain percentage of revenue back to a specific organization

Motto At Heads Or Tails we ldquoStrive in Dressing Your Little One from Head To Tailrdquo

Thank you in Advance for Your Support

Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Angela Owens - Owner Heads or Tails

Moms In Business Grant Competition Semi-Finalists

Moms In Business Magazine bull June 2011 bull PAGE 25

About My Venture

BACKING A WIN-WIN PROJECT EcoBio-Block was developed in Japan to revitalize and purify polluted waters in rivers canals and the ocean over a decade ago It is

presently being used in a variety of outdoor and government projects in Japan Korea India Malaysia and China Using naturersquos own system of cleaning water EcoBio-Block clarifies cloudy water in aquariums ponds and in other environmental uses with beneficial bacteria and nutrients infused in a volcanic rock which multiply and disperse regularly into surrounding waters keeping bacteria levels consistently high enough to breakdown organic waste into less toxic nitrates and keep water clear odor-free and healthy

It also appears to encourage an increase in the levels of microbes which breakdown nitrates into nitrogen gas which then dissipate into the air It has a US Patent and is certified to international safety standards The pondenvironmental products which are known as the ldquonsMrdquo and ldquoWaverdquo are generally effective for about 3 years The nsM are shaped like stones come in a box of 4 and can treat from 100 - 400 gallons of water depending on the condition of the water and the amount of fish) The Waversquos design is based on hydrodynamics and is made to keep mud out and allow bacteria to multiply easily For large pond use it can treat from 300 to 1000 gallons of water (also depending on water conditions and fish populations) It normally takes from 2 to 6 weeks to see optimum results but factors such as temperature can cause a variation in the time frame This product is easy-to-use mess-free and reduces maintenance in ponds and other water features

OUR PROBLEM AND OUR PROJECT ONEdersave Products LLC httpwwwOnedersavecom is the exclusive distributor of EcoBio-Block Family Products in the US and Canada It was the recipient of the 2008 Pet Age magazine ldquoPinnaclerdquo Award for aquarium product of the year The pond and environmental products are brand new additions to our product line but this absolutely unique product faces a major hurdle Despite the fact that it has been thoroughly researched and is being used with great results overseas we face a credibility problem

The product sounds too good to be true and we are pretty much being ignored We want to have a major American University study and publish the data on this product We need to have easily accessible information by a respected source to back up our claims that it will be a boon to the environment as it cleans purifies and deodorizes polluted waters and creates a healthy environment

for aquatic life

With a project like this everyone wins

Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Arline Saiki - ONEdersave

PAGE 26 bull June 2011 bull Moms In Business Magazine

About My Venture

Why we need your support

Sales of our popular Kitty Holstersreg cat harness are about to exceed our supply Demand for our Kitty Holsterreg increased exponentially after being featured on CBS Sunday Morning and being given the highest rating (5 out of 5) by Cat Nip magazine based on its comfort and difficulty for cats to wiggle out of

Our sales have consequently gone through the roof and we are at risk of running out of product We need to make more harnesses sooner than expected cotton prices have soared significantly increasing the cost of manufacturing the Kitty Holsterreg and we need to expand our line with new colors patterns and sizes to meet customer demand Without your help it is unlikely that we will be able to start production before we run out of harnesses What your donations will do for us

Your donation will help us fund a grant to produce more Kitty Holstersreg We are adding several new colors and patterns as well as two additional sizes to fit a wider range of cats The colorspatterns we are adding are camouflage pink tiger stripe and jaguar 10 of sales of the pink Kitty Holster will be donated to charities that support the fight against breast cancer

What you can do to help 1) Donate to this venture 2) Forward our project link to others in your network 3) Share our project with your friends on Facebook and LinkedIn 4) Tweet about our project on Twitter

What you will receive in return

In addition to a sense of satisfaction that you are helping cats get the chance to enjoy being walked outside supporting the fight against breast cancer and a very important part of our growth everyone who pledges will also receive a gift specific to their pledge level and become a member of Crazy K Farmrsquos Circle of Friends which will entitle them to exclusive discounts on our products and behind-the-scenes access to our company and the farm that inspired it

More information about our company

1) Watch a video about our harness httpwwwyoutubecomwatchv=qhjrtuKiNQI 2) Learn more about the harness on the Kitty Holster website wwwKityHolstercom 3) Learn more about our company and the farm atwwwCrazyKFarmcom

We look forward to your support thank you Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Tobi Kosanke - Crazy K Farm - The Kitty Holster

Moms In Business Grant Competition Semi-Finalists

Moms In Business Magazine bull June 2011 bull PAGE 27

COMPETITIONSEMI

FINALIST Temeca Jone - Funducate

About My Venture

Funducate is an exciting company that has a line of educational tools and merchandise for children that are

fun and engaging Funducate was founded by my husband Todd and myself It is registered as an Ohio Limited Liability Corporation Funducate is the Trademark name for all of the Sing Along with Happy Handy Fun Bunch Peek at You Kids Tribute to Heroes and Living in Faith Everyday (LIFE) books videos and merchandise

The Fun Bunch Series and Happy Handy book series 1 and 2 collectively has 10 books self published with the initial trial period using the first series as an educational tool has been used in school and educational facilities to teach children ages 12 months to 11 years of age Within 1 to 3 years all books directed by the Non-Profit Corporation All in One (AIO) Books at all levels of non-profit business has reached the market north south east and west within the United States to areas with educational and literacy challenges Through AIO Outreach Program AIO Books has also partnered with learning institutions and

organization to incorporate a multi-systemic approach establishing a continuum of mental health community school and home based interventions to further demonstratepromote fun learning and education I dress as Udder the Cow one of our Fun Bunch character I read our Tribute to Heroes books sing songs discuss about our heroes the Military Fire and Police Department with children during AIO outreach program

Also through the outreach program I am able to donate books and help bring fun to education and assist educators

Please visit wwwFunducatenetThank you in Advance for Your Support Visit httpwwwMomsInBusinessGrantcom

PAGE 28 bull June 2011 bull Moms In Business Magazine

About My Venture

Seniors Helping Seniors ndash Las Vegas NV When Employees Become Parentrsquos CaregiversHELP SHS CREATE OUR SHS EDUCATIONAL PROGRAM FOR EMPLOYERS About UShellipMy mom was a great lady When she developed Alzheimerrsquos

in 2002 she was still an intelligent outgoing and fun loving person I wanted to spend time with her before the disease caused her to become unaware of her family and her surroundings Thankfully I was able to quit my job and stay with her I lived with her for over two years and it was some of the best spent times with her in my life

However many adult children canrsquot always help with the caregiving of their parents or risk any consequences with their jobs due to absenteeism or lack of productivity In most caregiving situations the elderly parent wants their daughter or son there to help because they know that they are trustworthy Upon my motherrsquos death I knew that I wanted to continue to help elder seniors as well as the older children of senior parents That is when my husband Doug and I discovered Seniors Helping Seniors an exceptional and unique program of compassion and care It matches senior caregivers with seniors who are looking for a little help to stay independent in their own home for as long a possible a way to give and to receive This innovative program creates the support you need from people with life experiences who will understand your parent the most

This has been a great business for my husband and I because we both enjoy helping others But we have realized that there are so many adult children caregivers today who are trying to juggle their families their job and their aging parent(s) throughout their daily lives It has become a 247 struggle for them not allowing them to enjoy being their parentsrsquo kids anymore just their caregivers

What we want to accomplishhellipSeniors Helping Seniors provides in-home non-medical caregiving services to seniors in our community In addition Seniors Helping Seniors wants to start an SHS Educational Program to provide information to our local employers about their employees who are responsible for the caregiving of an elder senior In the 1980rsquos American businesses adapted their human resource policies to accommodate the needs of workers with young children Now many of those same workers face a new responsibility providing care for an older parent relative or friend Just as childcare did the growing need for eldercare presents companies with a new reality ndash workers who must juggle multiple demands on their time and energy Yet this reality presents genuine opportunities for those firms that recognize itrdquo We hope that by implementing the SHS Educational Program we can develop various elder caregiving resources for the benefit of the employee employer and company

What We Will Plan Forhellip Basic Packet ndash information about local agencies and support groups for employees as an option to help deal with caregiver stress reduce absenteeism and increase productivity in the workplace Employee How to Guides ndash help employer in developing a manual as simple or complex as they want to help their employees with caregiving and family caregiving ldquoburnoutrdquo issues Benefit(s) Packet ndash provide ownersmanagers with ideas about eldercare policies that they can implement into their

overall existing benefits and policies packages such as Flex-time shortened work weeks modified schedules Telecommuting Long-term care insurance plans to cover spouse and parentsparents in law

Speakers Forum ndash provide employers with ongoing presentations to educate their workforce on how to make good choices regarding caregiving amp eldercare Host ldquoCaregiver Fairsrdquo Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Natalie Ahlstrom - Seniors Helping Seniors - Las Vegas

Moms In Business Grant Competition Semi-FinalistsMoms In Business Grant Competition Semi-Finalists

Moms In Business Magazine bull June 2011 bull PAGE 29

About My Venture

BlueEyes amp BareFeet Designs is a clothing and design company featuring a collection for children created from

vintage vintage-inspired modern and recycled fabrics

Each piece is handmade and ultimately inspired by my children - two daughters Abigail and Elise and my son Isaac You will see them in many of the pictures as they are my regular lsquomodelsrsquo and everyday users of the designs Right now we are a one-man showhopefully about to change all that Our Unique Proposition - What makes BlueEyes amp BareFeet Designs unique is our focus on use of fabrics that are either recycled upcycled or sustainable 70-80 of our designs follow this concept Upcycling according to an article in the April 2011 issue of Entrepreneur magazine is ldquoushering in an entirely new wave of entrepreneurial innovationrdquo Upcycling by nature also leaves room for higher profit margins giving me the opportunity to outsource areas I need support in through partnerships with other local companies earlier in the business cycle rather than later boosting our chances for solid and consistent business growth Clients love the fact that I can take clothes they no longer want heirloom pieces or lsquoleftover good intentionsrsquo of fabrics they never used and bring them back to life as a boutique style outfit for their little one(s) A quick example is in the use of a t-shirt One t-shirt will either be turned into a jersey scarf a t-shirt tutu or play a role in the construction of a jersey dress or a combination thereof There is very little fabric left as waste when I am finished allowing the fabrics to reach their full potential and be used again in a different purpose saving energy time and money versus the use of new fabrics I currently find my fabrics through donations thrift stores and vintage stores We have set styles of designs but each piece usually ends up slightly or largely different bringing in the added value of one-of-a-kind looks Our Growth - Last year I launched this clothing collection for children as a project and an outlet for my creative mind The collection has quickly surpassed my expectations and has grown to a spot where I felt compelled this year to take a leap of faith resign from my position as a financial advisor and go fulltime on February 1 I am a faith-driven person and to make a long story short truly believe this business is not mine I am merely the first employee entrusted to bring it to its full potential The doors and opportunities opened by God have been truly mind-blowing The collection has steadily grown through word of mouth and personal marketing and is now at a point where growing demand justifies hiring help in the areas of production and administration This will allow my focus to be on design and expanding the product line through strategic partnerships with other local designers or further in-house production Your support in this funding will help to lsquobridge the gaprsquo in costs for hiring and branding

Three pivotal elements to the growth have been middotParticipation as a featured designer in the Childrenrsquos Fashion Show during Midwest Fashion Week in March middotPublicity through articles in local newspapers and publications middotWildfire word of mouth marketing from the best clients ever

I really work hard to build a community around my designs and have tremendous support in doing so locally and am ready to take this to the next level BlueEyes amp BareFeet products have already made their way into local boutiques through our partnership withAesthetic Design Style House providing the framework necessary to do what I do best design and innovate I am a born entrepreneur with the drive and business acumen to make this a sustainable company and am so excited to work with

Peerbackers and National Association of Moms in Business to take the next step in my business growth

Your Dollars - Your backing of this venture does not mean that money goes into my bank account to sit It will be distributed into a whole community of support for this venture From branding to website upgrading production to promotion your dollars will filter through the hands of MANY local businesses and designers Your funding will be a pivotal and defining moment for BlueEyes amp BareFeet Designs and every dollar is truly appreciated Thank YOU in advance for your support Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Stephanie Williams - BlueEyes amp BareFeet Clothing Designs

PAGE 30 bull June 2011 bull Moms In Business Magazine

About Our Venture

WE NEED YOUR HELP The Abstinence Education Council operating under the trade name AEC-I Decide (httpwwwAEC-

IDecideorg) works with young people in rural central NY to help them to make good choices for a happy healthy future

Our young people today face challenges that we could never have imagined Instead of getting good role models they are bombarded from all sides with messages that are confusing unhealthy counter-productive and too often inappropriate This often has the effect of encouraging high-risk behaviors

OUR PROGRAM All high-risk behaviors essentially come out of the same basic problems Starting with a lack of self-esteem (self-respect) and encompassing other issues from poor role models to problems with ADDADHD studies like those from State University New York Cortlandrsquos Center for the 4th and 5th Rs (httpcorlandeducharacteraboutushtm) have found that character education reduces the likelihood of children getting into high risk behaviors and increases the likelihood of success in life Since the late 1990rsquos abstinence programs have started focusing on addressing the reasons for all high risk behaviors and developing character as well as promoting developmental assets (httpsearch-instituteorgcontentwhat-are-developmental-assets) and protective factors This has influenced our decision to expand the focus of our programs to address the root causes of deadly behaviors

OUR NEEDThe problem we have been having with our programs is that we have had to tailor them to the specific needs of the organization which is making a request which means pretty much developing something new for each group We need to be more proactive so instead of waiting for people to call us and have them tell us what they want us to do we plan on booking the local libraries (which are free or very cheap) and just offering this program ourselves It will be for girls only ages 8 to 12 and 13 to 17 What we are doing now is putting together an 8 to 10 week program which we are calling ldquoHealthy Beautyrdquo It will start with Doversquos Self Esteem program which you can review at httpwwwdoveusdl=CFRBaspxlcp-dfrbarticlesvideos) The rest of the program will cover physical mental emotional and spiritual beauty with an emphasis on modesty and self-control as well as real tips on healthy beauty (inside and out) The program will loosely follow Sean Coveyrsquos book ldquoThe 7 Habits of Highly Effective Teensrdquo

OUR PROBLEMThere are so many kids that we would like to reach but this is a ministry and we donrsquot charge for our programs We are funded by donations which were down this last year We have a very small staff and very limited funds

OUR SOLUTION WITH YOUR HELP We are tapping into volunteers from Christianvolunteeringorg and are looking forward to the boost we expect from their help We are going to concentrate on girls ages 8 to 18 to simplify things for us And we are trying this innovative new way to raise funds and expand our base raise our visibility raise awareness of the problems our children face and offer helpful solutions

We can do it with your help Be our ldquoAngelrdquo and ask your friends to check us out at httpwwwMomsInBusinessGrantcomThank you

COMPETITIONSEMI

FINALIST Abstinence Education Council Non-profit Organization

Moms In Business Grant Competition Semi-Finalists

Moms In Business Magazine bull June 2011 bull PAGE 31

About My Venture

What is this venture all about

There are four key questions to ask or steps to any new idea Read on as I ask and answer the top questions

1 Do you Love It or Like It A Lot It must be something you like ideally something you love There has to be a passion or strong desire to learn and know more about something before venturing out Answer I love the game of golf and believe any woman can learn life lessons from golf that she can carry to her friendships her family and her business

2 Does anyone else like it Are there other people that like some part of the activity involved If you were starting an ice cream shop there would have to be someone somewhere that liked ice cream in order to be in business Answer I am one of those that would hop in the ice cream line There are many women that feel overwhelmed by all things golf and that is the first hurdle we will climb with them together

3 Have you made a decision Any idea remains between the ears if a decision is not made to take it to the next level and beyond Answer The merge of golf business and friends in a casual setting that introduces women to the world of golf is a decision that needs no thinking

4 Will you promote promote promote This is essentially the get busy step Answer This is the make it all happen phase and why I am here I have been through three of phases and am beyond ready to promote this as the concept for teaching life lessons around

I want to use the game of golf to teach women life lessons in a blend of areas to include self-esteem parenting and business A game that uses precision skill and patience is THE place to negotiate and even close business deals As with any venture or undertaking its important to plan a maneuver take a step forward and just swing Golf is a venue to be celebrated by other women and learning to play through our golf partner match up website peer-to-peer lessons and the largest part of the endeavor a one-day golf clinic with a second day for open play and mini tournament The funding from peer-backers would be used to design create and maintain a website purchase starter sets of clubs and other golf equipment and to promote the clinic

Why help fund this project I have a long standing background in event planning and have coordinated planned and run numerous golf tournaments hole-in-one fund raising events and social events with golf as a primary focus I also co-own multiple other businesses so I have started managed and successfully run multiple businesses I have the ability to kick start any concept and one that includes good times great learning and golf--thatrsquos an adventure I will undertake and grow

Why is This So Special This project is unique because it combines the elements of friendship mentoring business coaching and empowerment in one place and has so many ways to branch out in the future The endeavor is a personal passion but does so much for the community expanding the views of others and broadening the mind on how to include golf lessons in everyday life

Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Tarrah Jennings - On Par Empowerment Day for Women

PAGE 32 bull June 2011 bull Moms In Business Magazine

About My Venture

I Marketed my Business Basically for Free and I Teach You How to Do the Same

While on bed rest with my second child in 2008 I became severely depressed and worried about everything I dealt with my depression in a very careless wayI drove my family into severe debt I spent money on every and anything to keep myself lsquohappyrsquo and those around me happy too

One month of bed rest and my pregnancy I was slapped in the face with the reality that I had put my family in a horrible financial position and I wasnrsquot sure how to fix the situation With a two year old already at home and a new baby arriving any day the last thing I wanted to consider was going back to work So I explored my options and made the decision to build a business from home The little money I had was used to take care of the legal pieces such as getting my business license I was stumped on how to get the word out about my business with no money Enter Twitter Facebook and LinkedIn

I was already on some social networks socially but decided to take a chance and see if I could spread more info about my new venture using the Internet I was quickly able to spread the word among friends and family and potential clients I landed my first client four days after joining Twitter I learned about other ways to strategically place myself in front of people that could were either potentially clients or like-minded individuals that I could possibly collaborate and network with Today The Savvy Womenrsquos Business Solution still puts very little money out for marketing and Irsquom working hard to help fix the financial burden I put my family under

Would You Like to Learn How to Market Your Business on the Internet Also I would love to teach other moms and women in the Baltimore area how to market their businesses using social media and I want to do this for as little money as possible

By reaching my goal of $3000 I will hold four hands-on trainings in the Baltimore-Washington DC in the next 12 months Additionally I will be able to use this money to market locally in print media that I normally would not be able to afford on my own I can help other women like myself establish a professional presence for themselves a social media

strategy for their business and fun innovative ways to get your clients customers and community involved with your business

I thank you for your support and feel free to connect with me with any questions you may have Feel free to share my venture using the easy social media share buttons

Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Rebecca Buscemi - The Savvy Womenrsquos Business Solution

Moms In Business Grant Competition Semi-Finalists

Moms In Business Magazine bull June 2011 bull PAGE 33

About My Venture

The purpose of BuyByMomcom is to promote moms in business and get them out on the web BuyByMomcom is owned by Julianne Alvarez-Wish a WAHM to 4

My passion is for the moms who want to stay at home with their children while bringing in an income by selling the items they create or the products they believe in A friend of mine started an online boutique and tried so hard to market it and get word out about the products that she offered However in over 2 years she only ever made 2 sales from the boutique She was heartbroken All the time money and effort she was putting into the website was bringing her nothing in return She was frustrated to say the least and decided to close up shop

BuyByMomcom was born because I wanted to keep that from happening to other moms I wanted to see mothers succeed in their businesses and be able to stay at home with their children I wanted to spread the word about the amazing talents moms possess and I wanted to see them succeed beyond their wildest dreams in your business I truly believe that by working together we can make each mom a success

Some of the Features of BuyByMomcom

bullFree Listings for any mom in business on our Mom Shops amp Blogs page bullRandom Spotlight links every few days for more exposure to your business bullFeatured Mom opportunities where your business is in the spotlight for an entire week bullReviews and giveaways of some of the best mom-made products you will find bullReasonable advertising rates so that your 125x125 button is on every page of the website and blog

We want you to succeed Stop by BuyByMomcom today and add your free listing and check out all the other wonderful WAHMs and the products we have to offer

Visit httpwwwMomsInBusinessGrantcom - we welcome your support

COMPETITIONSEMI

FINALIST Julianne Wish - Buy By Mom

PAGE 34 bull June 2011 bull Moms In Business Magazine

Moms In Business Magazine bull June 2011 bull PAGE 35

FounderGina Robison-Billups

EditorDesignLayout

Eugenia Martini-JarrettEugeniaMIBNorg

Advertising Gina Robison-Billups

GinaMIBNorg

Published by NAFMIB the National Association for Moms In Business The Leading National Association Representing Executive Entrepreneur and CEO Moms

MIBNorg NAFMIBorg

Copyright 2011 copy International Association For Moms In Business See wwwMIBNorg for full copyright page

All Rights Reserved

ldquoTwenty years from now you will be more disappointed by the things that you didnrsquot do than by the ones you did do So throw off the bowlines Sail away from the safe harbor Catch the trade winds in your sails Explore Dream Discoverrdquo ~Mark Twain

ldquoWhatever the mind of man can conceive and believe it can achieve Thoughts are things And powerful things at that when mixed with definiteness of purpose and burning desire can be translated into richesrdquo ~ Napoleon Hill

ldquoPeople are definitely a companyrsquos greatest asset It doesnrsquot make any difference whether the product is cars or cosmetics A company is only as good as the people it keepsrdquo ~ Mary Kay Ash

ldquoSuccess or failure in business is caused more by the mental attitude even than by mental capacitiesrdquo~ Walter Scott

ldquoWhat I know for sure is that behind every catastrophe there are great lessons to be learned Among the many that we as a country need to get is that as long as we play the ldquous and themrdquo game we donrsquot evolve as people as a nation as a planetrdquo ~ Oprah Winfrey

ldquoLife is not about how fast you run or how high you climb but how well you bouncerdquo ~ Unknown

sign in a gift shop windowUnattended Children will be given an Espresso and a Free Puppy

Wisdoms for Thought

Page 9: Moms In Business Magazine June 2011

Moms In Business Magazine bull June 2011 bull PAGE 9

Funding for SBIR and STTR programs is set to expire on May 30 2011 and this bill S 493 would have continued funding through 2019 Sources say that Senate majority leader Harry Reid (D-NV) may bring up the bill later this year if agreement can be reached to limit amendments to the bill Despite this setback in the Senate the House will work on a bill that would continue funding the SBIR and STTR programs Later this week the House Small Business Committee will markup their version of reauthorization with the Creating Jobs Through Small Business Innovation Act of 2011 HR 1425 Read S 493 the SBIRSTTR Reauthorization Act of 2011 and HR 1425 the Creating Jobs Through Small Business Innovation Act of 2011

lsquoGang of 6 Working on a Compromise Budget Plan A bipartisan group of Senatorsrsquo referred to as the Gang of 6 has been working on a long-term solution to the budget deficit The Members of the Gang of 6 include Sen Warner (D-VA) Sen Dubrin (D-IL) Sen Conrad (D-ND) Sen Chambliss (R-GA) Sen Crapo (R-ID) and Sen Coburn (R-OK) Four of these Senators were members of the Presidentrsquos Commission on Fiscal Responsibility and Reform - the bipartisan Commission that proposed a six-part plan in December to tackle and stabilize the budget

The Gang of 6 has not yet released a proposal but is continuing work on one Confused about what you are hearing on the news about the budget debate in Congress Looking for facts without all of the political rhetoric Visit WIPPrsquos brand new Budget Information web page for the facts and answers To view WIPPrsquos new Budget web page click here

NAFMIB Support Simplification of Business Activity Tax - NAFMIB in partnership with WIPP along with more than 170 businesses trade associations and taxpayer groups signed a letter in support of the Business Activity Tax Simplification Act of 2011 (BATSA) HR 1439

This legislation creates a uniform standard for when businesses must pay a business activity tax This includes income tax gross receipts tax gross profits tax single business taxes franchise taxes capital stock taxes and business and occupation taxes Currently every state has a different set of criteria for when the Business Activity Tax (BAT) applies In many cases small businesses are subject to BAT in states where they have sales consultants that cover multiple states without a physical office This bill establishes a clearly defined physical test - Businesses must have an in-state physical presence for more than 14 days a year to be subject to BAT We believe that eliminating existing confusion will benefit small businesses

PAGE 10 bull June 2011 bull Moms In Business Magazine

NOW Events

Moms Making A Million Radio ShowLISTEN LIVEMoms Making a Million - A Fast-Paced Fun Weekly Radio Show On Saving Earning amp Investing Money 800 AM PACIFIC TIME - 1100 AM EASTERN TIME

Call-in Number (646) 378-1417 wwwMomsMakingaMillioncom

Every FRIDAY at 8AM

This fully online summit will help you master the skills you need to land rdquothe big contractrdquo with how-to sessions from actual sales experts book authors and corporate buyers A certificate of achievement will be presented to attendees who successfully complete the summit Meet and Connect with Purchasing Executives From TBA More Information Coming Soon

June 28 2011

B2BMoms Summit 2011

For members of the NAFMIB PowerMom NetworkTM Details of program can be found at PowerMomNetworkcom Official Date TBD (subject to change)

Invitation Only The Power Mom NetworkTM Summit is a private event open only to members of the Power Mom NetworkTM -- a private exclusive and trusted social and business network of mom entrepreneurs and corporate mom executives to receive support peer mentorship friendship strong relationships business growth connections and advocacy If you are interested in finding out more about the Power Mom NetworkTM and becoming a member please go to wwwPowerMomNetworkcom to view detailed terms and qualifications

July 26 2011

Power Mom NetworkTM Summit - Las Vegas

Moms In Business Grant 2012 - COACHINGMoms In Business Grant is the first-ever crowdfunding business grant in the nation We launched this innovative program in March 2011 and it was a brilliant success See more at wwwMomsinBusinessGrantcom

We are doing it again for 2012 and giving one lucky mom a chance to win $15000 in business growth tools and cash We are also giving all of our members a head start for 2012 by starting a coaching series in July 2011 for grant applicants to have all training to substantially increase their chances of success the Moms In Business Grant program Coaching is every FOUR (4) weeks on Friday (NOT every last or first friday etc)

July 29 2011 - 900am PT1200(noon) ET

Moms In Business Magazine bull June 2011 bull PAGE 11

EVENTS

Moms Making A Million Radio Show

Visit httpwwwMIBNorg to view updates and the entire NAFMIB Calendar of Events

June 2011Sun Mon Tue Wed Thu Fri Sat

1 2Leadership and Innovation The SBA Green Procurement Programs

3Moms Making a Million Radio Show

4

5 6 7 8 9 10Moms Making a Million Radio Show

11

12 13 14 15 16 17Moms Making a Million Radio Show

18

19 20 21 22 23 24Moms Making a Million Radio Show

25

26 27 28B2BMoms Summit 2011

29B2BMoms Summit 2011

30

July 2011Sun Mon Tue Wed Thu Fri Sat

1Moms Making a Million Radio Show

2

3 4 5 6 7 8Moms Making a Million Radio Show

9

10 11 12 13 14 15Moms Making a Million Radio Show

16

17 18 19 20 21 22Moms Making a Million Radio Show

23

24 25 26PowerMom Summit - Las Vegas

27 28 29Moms In Business Grant 2012 - COACHING

Moms Making a Million Radio Show

30

31

PAGE 12 bull June 2011 bull Moms In Business Magazine

Prosperity ParentingHow parents sabotage their kidsrsquo success

and how they can lsquochange the storyrsquo

By Randy Gage

parents stop to think about how their own views on getting ahead influence their childrenrsquos ability to succeed

Your core beliefs about everything related to prosperity ndash money relationships health and spirituality ndash are set by the time yoursquore 10 years old And no one influences those beliefs more than parents

Millions of parents do this by conveying a negative vision of prosperity and success If you tell yourself things like ldquoIf it wasnrsquot for bad luck Irsquod have no luck at allrdquo and ldquoIrsquom always a day late and a dollar shortrdquo you will consciously or subconsciously convey these messages to your kids

People have a hard time believing they are sabotaging their prosperity at age 30 40 or 50 because of a belief that was formed when they were six but I see it all the time And thatrsquos the book that gets written unless you become aware of the plotline and decide to change the story

It starts with understanding your beliefs Most people have very limiting beliefs when it comes to money and prosperity And generally how they view money will be consistent with how they view their prospects in health relationships and careers

The good news is beliefs can be changed And if you change your own beliefs about money and prosperity you will show your kids by your thoughts words and actions what it means to have prosperity consciousness

The truth is itrsquos really not that hard to change your beliefs ndash If you are aware of them and make that choice Here are some tips

u Identify negative beliefs you may be creating in your children mdash Do some critical thinking about what kind of beliefs you developed in childhood about money rich people and wealth Honestly ask yourself are you programming your children with thoughts such as money is bad rich people are evil or itrsquos spiritual to be poor I call these ldquomind virusesrdquo Defeating them starts with acknowledging you have them

u Help kids identify anti-prosperity media messages Did you ever stop to think about how blockbusters like Titanic and Avatar portray wealth and how

grew up poor I was jealous of rich people and didnrsquot like them So over the years I kept trying to get rich not realizing that my subconscious mind was telling me

ldquoBetter stop doing that or yoursquoll become one of the evil mean nasty rich peoplerdquo

The messages against wealth and prosperity are all around us in our culture media and religions But how many

Every parent wants the best for their kids Yet millions of adults unknowingly

sabotage their childrenrsquos chances for success

I

Moms In Business Magazine bull June 2011 bull PAGE 13

those stories can set kids up with attitudes that sabotage their future success Talk to your kids about the subliminal messages they receive on TV in movies and other media Help them to become self-motivated critical thinkers

u Create a positive vision of prosperity Examine how you react to families with more wealth than yours when speaking to your kids Do you discuss them with envy or jealousy or admiration and respect Talk to your kids about how their thoughts about wealth can shape their future

It is important to realize that creating true prosperity consciousness is about expanding your vision of what can be for you and your family Abundant people see opportunity They never think something is too good to be true They expect good things So think about these traits and the example you set for your kids

People with prosperity consciousness are dreamers They imagine a better way then work to make it so More importantly they donrsquot buy in to the negative and

erroneous beliefs around them When they are told something is too difficult or not possible they simply smile at the thought They are not easily swayed with the cowardly cautions of the crowd Instead of thinking what is ldquorealisticrdquo people with

prosperity consciousness dream about what they really want in life

Parents who share their dreams with their kids give them the gift of a larger worldview Studying vacation brochures reading luxury magazines and even driving through wealthy neighborhoods are some of the activities families can do together to expand their view of what is possible and develop a larger prosperity consciousness

Why is this so important When your prosperity consciousness expands your subconscious mind works to make these dreams come true It creates confidence drive and ambition Your beliefs change and you begin to attract more prosperity in all areas of your life It all starts with mindset

Developing a prosperous mindset is a continuous process Whether you and your children are on the path to poverty or prosperity is determined by the thoughts you give precedence to every moment of every day

Remember your thoughts come from the type of vision you have Everyone has a vision Millions have a negative one many more have a neutral one Itrsquos vital to help your children develop a positive one for a lifetime of prosperity consciousness

PAGE 14 bull June 2011 bull Moms In Business Magazine

Beth Adcock Shiroishi

lsquos Green Guru ATampT

Moms In Business Magazine bull June 2011 bull PAGE 15

Beth Shiroishi Chatswith Moms In Business Magazine

Continued on page 16

By Gina Robison-Billups

GRB Beth thank you so much for taking this time to share important parts of your life with our readers First of all how many years have you been in this business

BAS 13 Years

GRB How many children do you have

BAS I - we have two of the most awesome girls ndash 4 and 7 I know Irsquom biased but they are truly the best kiddos ever

GRB What does your company do

BAS Our mission is to connect people with their world everywhere they live and work As part of that I have the good fortune to work in our Citizenship and Sustainability group where we focus on issues that are at the intersection of the needs of our company and the needs of society So on any given day I might be thinking about the roll-out of our annual sustainability report the energy efficiency of a cell phone charger participating in a job shadow event with high school students aimed at showing them the value of graduating from high school activating our employees around sustainability or sharing some new technology research from ATampT Labs about ways to prevent the elderly from falling

GRB Whatrsquos on the horizon for you and your business

BAS Wersquore always looking for new and exciting ways to keep consumers connected whether through a revolutionary smartphone or through a pill bottle that reminds you to take your medicine As we help people find new ways of connecting wersquore also looking for new ways to help educate consumers We have been at the forefront of consumer education and continue to look for innovative ways to get the right information into the hands of consumers ndash whether that be through online safety programs for kids with privacy and security initiatives to protect their personal information or by helping them understand their rate plans and available options Along the same education angle Irsquom really excited about tools we have coming online to help our business customers understand the environmental benefits of our travel substitution products

GRB Whatrsquos your greatest achievement

BAS I view life as a continuous lesson so Irsquom not sure Irsquoll ever

Atamptrsquos Assistant Vice President Corporate Citizenship amp Sustainability Beth Adcock Shiroishi shares her life and successes as a business executive and mom with Moms In

Business magazine readers

be able to say I had one greatest achievement I also believe that the greatest achievements are sometimes the seemingly insignificant ones that donrsquot grab headlines I remember one day last year when I had a breakthrough in what had been a really difficult relationship with a particular colleague It was amazing how liberating it was to turn that corner and how at the end of the year I considered that to be my one of my biggest accomplishments Or sometimes it is the unexpected things a few months ago while getting ready for work I heard the familiar gallop of my four-year-old (imagine a lightweight horse) coming towards me I suddenly felt so incredibly happy that this little personrsquos life was such that she chooses to skip as her primary mode of getting from place A to B Now wersquove not hit the teenage years yet so Irsquom savoring this while it lasts

At work my greatest achievement is a culmination of all the work wersquove done over the past three years around sustainability I had the privilege of coming into a brand new position and organization and helping to build a sustainability group from the ground up with a great team of coworkers and under the amazing leadership of our Chief Sustainability Officer Charlene Lake Itrsquos awesome to stand back and survey the work so far ndash its impact on the engagement of our employees the financial return to the company and the external recognition that helps validate decisions wersquore making every day While we donrsquot do the work for purposes of recognition itrsquos rewarding to be recognized through things like the Dow Jones Sustainability Index the Carbon Disclosure Leadership Index and the Corporate Responsibility Officerrsquos Top 100 companies We still have a long way to go on our sustainability journey but little successes along the way make the ride more enjoyable

GRB What advice do you have for other moms in business

BAS In no particular order my random stream of consciousness would be to

1 Support each other ndash emotionally Often I think we moms can be our own toughest critics Recognize that while everyone has their own style of mothering and their own strengths and opportunities we all share a common bond in loving our children and in trying to do the best we know how to do

PAGE 16 bull June 2011 bull Moms In Business Magazine

2 Support each other ndash financially Try to shop online and at places that are mom-owned or that are good employers to moms Whether it be eBay Etsycom the deli down the street or the company that has great family-friendly policies reward good behavior with your purchasing power ndash whatever size it may be

3 Support yourself Build a framework around what you need to keep your energy level high and your mental state healthy and try to live within that framework This varies by person and there isnrsquot a one-size-fits-all solution so spend some time thinking through what it means for you Then build an action plan to hold yourself to it For example it took me a while to figure out that something crucial for me is having a chunk of time every weekend just milling around my house as a family with no set agenda But now that I recognize that I try hard to make sure that is a part of most every weekend It is easy to get into ldquogo go gordquo mode and to feel guilty if your kid isnrsquot in every class sport or event For some people that is how they get energy and that works wonderfully But I (and my kids) need downtime and Irsquom always amazed at the fun and creative things that happen when we just let the day unfold around us Last weekend my older daughter inspired by Pippi Longstocking herself decided to build a path where she and her sister could maneuver through the house without touching the floor Chairs stuffed animals clothes and boxes were everywhere The ensuing chaos brought the laughter craziness and fun that we all needed And Irsquom betting those memories will stick with us far longer than some planned event would have

GRB Who has been your greatest inspiration

BAS I believe there is something to be learned from everyone we meet and many people and experiences have shaped the person I am today But hands down my greatest inspiration is

my kids Through the joy worry laughter tears and everything in-between they motivate me to be the best person I can be and to really examine what message it is I am sending And as a self-confessed ldquosemirdquo control freak they teach me daily that control is highly overrated and there is a higher power in play here It is amazing to watch them grow into their own unique identities while also providing a really honest ldquomirrorrdquo back to me as the parent But the optimism and hope that they embody truly inspire me and drive me in my work around sustainability at ATampT It may sound clicheacute but I truly want this world to be a better place for them and for the kids that they will hopefully one day be blessed with and be inspired by

GRB How do you manage it all

BAS Well the big caveat is that I donrsquot manage it all My husband is a total partner and does a ton And even on the stuff that is mine to do it doesnrsquot always get done flawlessly

Having said that here are my coping mechanisms1) Make a list You can tell my stress level by how many

lists I have with me at any given moment in time

2) Dispel the myth of ldquobalancerdquo which conjures up the image of that scale showing all your credits and debits down to the well-calculated ounce Instead go for ldquojugglerdquo which conjures up images of fun and chaos and where there is more room for error And remember that a dropped ball can even sometimes be a source of laughter

3) Think in long increments of time If your goal is to have every day be a perfect blend of work vs life you are going to be feeling disappointed in yourself frequently So look at the landscape over a longer period of time and with a peaks-and-valleys mentality yoursquoll get closer to success and reality

4) Manage guilt ndash donrsquot let it manage you I think guilt can serve a good purpose but the key is what you do with it Am I feeling guilty because I really have been working too much and need to spend more time with my kids Then figure out a solution Am I feeling guilty when Irsquom with my kid because I had to work late nights this week Let it go and shoo away the guilt by being fully present in the moment with your child

5) Let some of it go I often laugh that I do have it all ndash all the stress worry to-do lists a mile long etc But in all seriousness you have to decide what is important My house is rarely straight (because Pippi lives there remember) my yard is not perfectly manicured and Irsquom always behind on catching up with friends and family One of the best pieces of advice I ever got was to ldquojust reframe itrdquo I can choose to walk into the house at the end of the day and feel my chest tightening at the mess Or I can choose to walk into the house and think ldquoWow ndash isnrsquot it great that my kids have had so much fun playing in the living room todayrdquo It really is a choice ndash if you start reframing it with what you say to yourself you really do start to change what you feel and think

Moms In Business Magazine bull June 2011 bull PAGE 17

(with the caveat that every day is different)

545 ndash Stumble out of bed645 ndash Leave for work with a hug and a kiss to the kids getting out of bed700 ndash Stop by the drug store for some needed items730 ndashJoin TelePresence meeting with coworkers in London900 - Conduct weekly staff meeting1030 ndash Hold a one-on-one meeting with one of my employees1100 ndash Take a quick trip to my oldest daughterrsquos school to surprise her for lunch (a pretty rare treat)1215 ndash Return to work for meetings meetings meetings400 ndash Join a conference call with an industry group

Check out the impact of her work worldwide

Our commitment to operate a more efficient fleet led to a 43 reduction of fleet GHG emissions compared to 2009 Much of this progress has been a result of fuel efficiency gained from our adoption of 3487 alternative-fuel vehicles and operational efficiency This is part of ATampTrsquos commitment to deploy approximately 15000 alternative-fuel vehicles through 2018

We have commissioned three solar systems In 2010 a third solar system was installed at one of our data centers in San Diego The 262kW system will produce 444000 kWh of electricity per year We launched our solar initiatives in 2009 by contracting two systems mdash one at our San Ramon campus which generates 16 million kWh annually and one at Secaucus NJ which generates 1 million kWh per year

We also continue our involvement with Austin Energyrsquos GreenChoice renewable energy program through which we purchase wind power for 10 percent of our electricity consumption in all ATampT facilities in Austin Texas This effort will help us avoid 72 million kWh of fossil-generated electricity each year

Beyond traditional office recycling which we maintain in more than 130 employee sites we manage a program to reclaim network resources such as copper telecommunications wire and central office equipment The ATampT Supply Chain Investment

530 ndash Head home545 ndash Enjoy a huge hug around my knees from my 4-year-old accompanied by ldquoI TOO much love yourdquo (a pretty good boost for my morale) 600 ndash Have dinner with the family (thanks dear husband for cooking)630 ndash Help the kids finish homework followed by baths dessert random meltdown by someone in the house (sometimes me)730 ndash Read with the kids and put them to bed815 ndash Do a quick check of personal email and news830 ndash Log in remotely and work1030 ndash Go to bed

Lather rinse repeat

Bethrsquos Work is Really Doing Great Things for Our Environment

Recovery group works company-wide to reuse sell and recycle materials The group sent less than five percent of the materials it received to the landfill The Investment Recovery group oversees six strategically located warehouses that handle recycling for a majority of the 50 states In 2010 we kept more than 569 million pounds of aluminum plastic lead steal copper and copper cable from landfills

In 2010 we collected more than 96000 computers monitors and servers for donation reuse and recycling

We have a relationship with Xerox Corp to help us complete a Print 360 review of the printing devices in our office buildings As part of this effort to consolidate and replace this equipment we removed more than 19000 devices from nearly 3000 ATampT locations Xerox estimates this effort reduced our annual printer-associated energy use by 38 percent and our affiliated GHG emissions by 32 percent per year

This is just the beginning More can be found about at httpwwwattcomgencorporate-citizenshippid=8506 httpnetworkingexchangeblogattcomauthorbeth-shiroishi

A Day in the Life of Beth Shiroishi

PAGE 18 bull June 2011 bull Moms In Business Magazine

By Joy Chudacoff

When we entered the front door an energetic young woman who wanted to know how she could help us immediately greeted us She escorted us to someone who could help our children open their accounts We were invited to try a beverage from their vast menu (water coffee tea soda juice and hot chocolate) and of course the children were immediately given lollipops to welcome them as new customers (By the way the complimentary drinks were not just for new customers I could overhear the conversation at the teller window and they were offering this to everyone who entered the bank)

The representative that helped our children open their accounts was knowledgeable He answered our questions and he treated our children with respect He spent a lot of time with us and we never felt rushed or confused about what was going to happen next

We walked away from the experience feeling like we made a great decision to open the accounts at this bank and it was a great ldquofirstrdquo experience in banking for our children as well

No matter what type of business yoursquore in first impressions count ndash a lot People want and expect a very personal high-touch experience If you are a woman entrepreneur and you

want to create raving fans for your business I invite you to take an inventory of the process you use to create an unforgettable first impression

Here are a few tips on setting yourself up for success for a great first impression

1 You had me at Hello Whatrsquos the point of first contact with you and your company If itrsquos email make sure you have a system in place for you or someone on your team to receive email inquiries quickly If itrsquos by phone does your

Make a Great First ImpressionA few days ago our family made a trip to the local bank here in our community so that our children could open their first savings account The piggy banks were overflowing with money due to various visits from the tooth fairy as well as rewards for all of their good deeds around the house What happened when we entered the bank made a big impression on me and got me thinking about how Smart Women entrepreneurs always make a good first impression

Smart Women

Moms In Business Magazine bull June 2011 bull PAGE 19

message state clearly what you want the caller to do Do you have a system set up so that you return calls within 24 hours Here at Smart Women Smart Solutionsreg response time is a valuable part of laying a good foundation with our clients Our goal is to provide ldquored carpetrdquo treatment to everyone we come in contact with Review your systems for how someone makes that initial contact with you Make sure your system works fast and efficiently

2 Itrsquos contagious ndash Having a friendly positive attitude from the initial point of contact is important People want to associate or be with people who are friendly and helpful It makes them feel supported and cared for Several years ago I walked into my office one day to find my assistant at the time talking rudely to someone on the phone I was horrified Needless to say that particular person did not work out well however it was a valuable lesson for me I want to attract support team members who hold quality client interaction to the same standard as I do

3 Plan Your Process ndash Create a process for your ideal client so that the first impression with you is seamless and successful Decide now how you want the process to work and enlist your team to help you roll it out If you are

a solo entrepreneur and donrsquot have any team members working with you yet I invite you to sit down and think about what you want your first impression to look like with your ideal client This is time well spent and can mean the difference between incredible business growth or ho-hum results (It was when I took this part of my business seriously that I began to see huge jumps not only in my income but also in the quality of the clients I serve)

Spend some time reflecting on your first impression process I invite you to set the intention to create ldquoroyal red carpetrdquo treatment from that first point of contact so that you too can enjoy big leaps in your income along with quality clients who rave about you everywhere they go

Anything is possible Everything is waiting for you

copy 2011 Joy Chudacoff

PAGE 20 bull June 2011 bull Moms In Business Magazine

RTS Publishing ndash Richelle Shaw CEO

Richelle is the leading expert and authority in building successful million dollar businesses Richellersquos experience comes from building her first business to $36 million losing it all after the 911 World Trade Center Tragedies then

successfully rebuilding her million dollar company in approximately 5 months As the only female African American public utility owner in the nation Richelle has won local and national awards including Top Woman Entrepreneur from AKA Las Vegas Chapter Marketer of the Year from Glazer-Kennedy Insiderrsquos Circle of 20000 members and Unstoppable Woman for the Womenrsquos Leadership Counsel She was also nominated for the GreenLeaf Award Top 50 Collection Professionals and the Top 40 Under 40 when she was 27

After writing the book How to Build A Million Dollar Business in Las Vegas- Without the Casinos Richelle set on a journey to help other women of color build their own million dollar businesses Since 2007 Richelle has successfully mentored over 6400 women of color in her international coaching program designed to help take business ideas and make them a business reality

Richelle is also a mentor for Make Mine A Million an expert content contributor on multiple internet sites and featured in over 30 publications including Inc Entrepreneur Black Enterprise Smart Money plus the covers of Collection Advisor and MOMEO Magazines

Currently Richelle shares her knowledge with several business owners across the United States as their business advisor and implementation coach She and her staff implement the strategic plans to help build businesses for several physicians a beauty school a race car association a restaurant and an auto repair facility She has helped business owners in over 98 different industries

Richelle is providing the grand prize grant winner withOne Year Onyx Level Membership and Mentoring to The Million Dollar Equation with Richelle Shaw Included

u Monthly coaching and training calls on essential business building strategies included in the Million Dollar Equation

u Step by Step Checklist on how to use different tactics and media u Downloadable examples of strategies u Access to the Million Dollar Equation Solutions Center where all small business

questions are answered

Total Value $300000HttpwwwTheMillionDollarEquationcom

RTS Publishing

Heros and SherosSupporting Moms In Business Grant Competitors

The

This Monthrsquos Featured Heros amp Sheros Part 2

Moms In Business Magazine bull June 2011 bull PAGE 21

She Gets ResultsBrenda Prinzavalli

Brenda Prinzavalli is a writer consultant seminar developer and business owner She has a passion for helping others achieve greater balance in their busy lives A former educator trainer and consultant in the field of education Brenda is the founder and owner of Balanced Organizing Solutions LLC

a unique organizing business that perfectly marries her professional expertise as an educator and problem-solver with a personal commitment to health and wellness of the body and mind - beginning with a simplified organized life

Brenda has served a variety of business and residential clients on projects large and small and she regularly works with corporate executives to create more profitable businesses and greater worklife balance through streamlined systems She also works with individuals and families who want to simplify their lives and gain more time to pursue their passions

Brenda is also in various forms of media whether writing her Organizing eNewsletters contributing to a variety of publications or appearing as the Dream Team Organization Editor for the FOX show MORE on KVVU FOX 5 Las Vegas This gives her the opportunity to spread her gift of organizing on a broader scale

Her memberships include The National Association For Moms In Business the National Association of Women Business Owners and the National Association of Professional Organizers as a Golden Circle Member She has served as National Chair for the National Association For Moms In Business National Board Committee Chair for theCreate Your Dreams Gala Co-Chair of the Women of Distinction Awards and Nevada

Ambassador for the National Association of Professional Organizers

Brenda holds a master of elementary education from the University of Nevada Las Vegas and a bachelor of elementary education from the University of Iowa She and her husband Brian currently reside in Las Vegas NV

Brenda co-founded She Gets Results with Gina Robison-Billups to help provide a place of resources and connections to help women to get better faster and greater results Contact Brenda at wwwBalOrgcom

She Gets Results proudly supports the Moms In Business Grant Competition with the following benefit

Matching Dollar Sponsor SheGetsResultscom is going to match dollar-for-dollar up to $1000 to the Grand Prize Grant Winner

Value $100000 (in Cash)HttpwwwSheGetsResultscom

She Gets Results

PAGE 22 bull June 2011 bull Moms In Business Magazine

The SBE Council

The Small Business amp Entrepreneurship Council (SBE Council) is the nationrsquos leading organization devoted to protecting small business and promoting

entrepreneurship Through advocacy education and training opportunities SBE Council works to foster and promote small business start-up and growth and entrepreneurial opportunity The SBE Council is celebrating their 15th year in operation HttpwwwSBECouncilorg

SBE Council

WE Inc

WE Inc is a a project of the Small Business amp Entrepreneurship Council (SBE Council) -- a prominent advocacy and research organization dedicated to protecting small business and promoting entrepreneurship WE Inc aims is to improve

and enhance the economic climate for womenrsquos entrepreneurship By advocating for policy solutions that encourage business ownership by women and providing information and resources to entrepreneurs at all stages of their business development WE Incworks to increase economic opportunity and financial security for those seeking the rewarding and challenging path of business ownership HttpwwwSBECouncilorg

WE Inc

Hybrid Mom

Hybrid Mom was conceived in 2006 and came into the world in the same way most babies do not without struggle but full of excitement joy and love Our

motivation and passion is to create one authentic inspiring and reliable resource for the multiple roles todayrsquos mom plays - loving parent unique individual and business-minded person HttpmibnorgwwwHybridMomcom

Hybrid Mom

Supporting Heros and Sheros conrsquot

Promotional Partners

ACTiVATE

There are many programs to assist entrepreneurs even programs specific to women but ACTiVATE targets a unique market - technology transfer - and delivers

results An internationally acclaimed program ACTiVATE provides innovative and intensive development along with a community of support created to unlock the true potential of experienced women - a largely untapped market - to start and grow technology-based businesses HttpwwwPathForwardCenterorg

ACTiVATE

Moms In Business Magazine bull June 2011 bull PAGE 23

Chances are that you know a Mom have or had a Mom are a Mom that has had the challenges of starting a business - a dream or perhaps there was an

opportunity to expand their existing business - only to not have enough sup-port or finances

Moms that take an ideadream and create a business while juggling children grandchil-dren family and morehave additional hurdles to conquer

The purpose of the Moms In Business Grant Competition valued at over $10000 is to provide enterpris-ing Moms with vi-tal tools educa-tion support and cash to achieve their goals and success

CongratulationsTo theTop10 Moms In Business Grant Competition Semi-Finalists

These Semi-Finalists need YOUR helpNOW

to achieve their goals

u BROWSE through the 10 Semi-finalists and read about their inspiring ven- tures throughout the following pages

u FIND one or more that you feel you would like to see succeed u VISIT their project u VIEW their generous offers for your support u PITCH IN and Make A Difference in the future of a Mom and her life

Moms In

BusinessGrant Competition

SEMI-FINALISTS

Get Started Now

PAGE 24 bull June 2011 bull Moms In Business Magazine

MEMBERS NEWS

About My Venture

If your passion was an art and a gift that you could share with others how would you go about telling

folks Heads or Tails creates custom bows and dresses for children of all ages This business is built on the quest of sharing caring and making moments special by adding their products to the moments remembered Peerbackers has created a platform to help businesses grow with a twist Heads and Tails has set a goal to raise $11100 in less than 45 days

Heads or Tails needs you right now to make a pledge If the goal is reached Heads and Tails will use the funds to purchase a van sewing equipment and hire additional staff I need your contribution to help Heads or Tails to fulfill its fund raising goal Even more your support will help Heads and Tails make even more moments special with its bows and dresses Make a pledge of support today

About Heads Or Tails manufactures and supplies Custom Childrenrsquos Hair Bows for Babies Toddlers and Girls of all ages Heads Or Tails will be launching their New Dress Line This Line will consist of an array of styles of Pillow Case amp Jumper Dresses

What Do We Need Heads Or Tails is in need of a Commercial Van and a Commercial Embroidery Machine

Why Do We Need Heads Or Tails is expanding and needs the necessary equipment to keep up with the demand and for the business to grow The Commercial Van will be used to transport products to Vendor Trade Shows Festivals Markets and other Craft Shows The Commercial Embroidery Machine will be used to do the embroidery directly at the Shows and at the office location

Goal Our Fundraiser Goal for this project is $11100 (Van-$5000 amp Embroidery Machine $6100) Any contribution big or small will help Fund Heads Or Tails Goal As the business continues to grow Heads Or Tails will be able to give back to the community through Employment Skill Training Entrepreneurship as well as Special Events giving a certain percentage of revenue back to a specific organization

Motto At Heads Or Tails we ldquoStrive in Dressing Your Little One from Head To Tailrdquo

Thank you in Advance for Your Support

Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Angela Owens - Owner Heads or Tails

Moms In Business Grant Competition Semi-Finalists

Moms In Business Magazine bull June 2011 bull PAGE 25

About My Venture

BACKING A WIN-WIN PROJECT EcoBio-Block was developed in Japan to revitalize and purify polluted waters in rivers canals and the ocean over a decade ago It is

presently being used in a variety of outdoor and government projects in Japan Korea India Malaysia and China Using naturersquos own system of cleaning water EcoBio-Block clarifies cloudy water in aquariums ponds and in other environmental uses with beneficial bacteria and nutrients infused in a volcanic rock which multiply and disperse regularly into surrounding waters keeping bacteria levels consistently high enough to breakdown organic waste into less toxic nitrates and keep water clear odor-free and healthy

It also appears to encourage an increase in the levels of microbes which breakdown nitrates into nitrogen gas which then dissipate into the air It has a US Patent and is certified to international safety standards The pondenvironmental products which are known as the ldquonsMrdquo and ldquoWaverdquo are generally effective for about 3 years The nsM are shaped like stones come in a box of 4 and can treat from 100 - 400 gallons of water depending on the condition of the water and the amount of fish) The Waversquos design is based on hydrodynamics and is made to keep mud out and allow bacteria to multiply easily For large pond use it can treat from 300 to 1000 gallons of water (also depending on water conditions and fish populations) It normally takes from 2 to 6 weeks to see optimum results but factors such as temperature can cause a variation in the time frame This product is easy-to-use mess-free and reduces maintenance in ponds and other water features

OUR PROBLEM AND OUR PROJECT ONEdersave Products LLC httpwwwOnedersavecom is the exclusive distributor of EcoBio-Block Family Products in the US and Canada It was the recipient of the 2008 Pet Age magazine ldquoPinnaclerdquo Award for aquarium product of the year The pond and environmental products are brand new additions to our product line but this absolutely unique product faces a major hurdle Despite the fact that it has been thoroughly researched and is being used with great results overseas we face a credibility problem

The product sounds too good to be true and we are pretty much being ignored We want to have a major American University study and publish the data on this product We need to have easily accessible information by a respected source to back up our claims that it will be a boon to the environment as it cleans purifies and deodorizes polluted waters and creates a healthy environment

for aquatic life

With a project like this everyone wins

Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Arline Saiki - ONEdersave

PAGE 26 bull June 2011 bull Moms In Business Magazine

About My Venture

Why we need your support

Sales of our popular Kitty Holstersreg cat harness are about to exceed our supply Demand for our Kitty Holsterreg increased exponentially after being featured on CBS Sunday Morning and being given the highest rating (5 out of 5) by Cat Nip magazine based on its comfort and difficulty for cats to wiggle out of

Our sales have consequently gone through the roof and we are at risk of running out of product We need to make more harnesses sooner than expected cotton prices have soared significantly increasing the cost of manufacturing the Kitty Holsterreg and we need to expand our line with new colors patterns and sizes to meet customer demand Without your help it is unlikely that we will be able to start production before we run out of harnesses What your donations will do for us

Your donation will help us fund a grant to produce more Kitty Holstersreg We are adding several new colors and patterns as well as two additional sizes to fit a wider range of cats The colorspatterns we are adding are camouflage pink tiger stripe and jaguar 10 of sales of the pink Kitty Holster will be donated to charities that support the fight against breast cancer

What you can do to help 1) Donate to this venture 2) Forward our project link to others in your network 3) Share our project with your friends on Facebook and LinkedIn 4) Tweet about our project on Twitter

What you will receive in return

In addition to a sense of satisfaction that you are helping cats get the chance to enjoy being walked outside supporting the fight against breast cancer and a very important part of our growth everyone who pledges will also receive a gift specific to their pledge level and become a member of Crazy K Farmrsquos Circle of Friends which will entitle them to exclusive discounts on our products and behind-the-scenes access to our company and the farm that inspired it

More information about our company

1) Watch a video about our harness httpwwwyoutubecomwatchv=qhjrtuKiNQI 2) Learn more about the harness on the Kitty Holster website wwwKityHolstercom 3) Learn more about our company and the farm atwwwCrazyKFarmcom

We look forward to your support thank you Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Tobi Kosanke - Crazy K Farm - The Kitty Holster

Moms In Business Grant Competition Semi-Finalists

Moms In Business Magazine bull June 2011 bull PAGE 27

COMPETITIONSEMI

FINALIST Temeca Jone - Funducate

About My Venture

Funducate is an exciting company that has a line of educational tools and merchandise for children that are

fun and engaging Funducate was founded by my husband Todd and myself It is registered as an Ohio Limited Liability Corporation Funducate is the Trademark name for all of the Sing Along with Happy Handy Fun Bunch Peek at You Kids Tribute to Heroes and Living in Faith Everyday (LIFE) books videos and merchandise

The Fun Bunch Series and Happy Handy book series 1 and 2 collectively has 10 books self published with the initial trial period using the first series as an educational tool has been used in school and educational facilities to teach children ages 12 months to 11 years of age Within 1 to 3 years all books directed by the Non-Profit Corporation All in One (AIO) Books at all levels of non-profit business has reached the market north south east and west within the United States to areas with educational and literacy challenges Through AIO Outreach Program AIO Books has also partnered with learning institutions and

organization to incorporate a multi-systemic approach establishing a continuum of mental health community school and home based interventions to further demonstratepromote fun learning and education I dress as Udder the Cow one of our Fun Bunch character I read our Tribute to Heroes books sing songs discuss about our heroes the Military Fire and Police Department with children during AIO outreach program

Also through the outreach program I am able to donate books and help bring fun to education and assist educators

Please visit wwwFunducatenetThank you in Advance for Your Support Visit httpwwwMomsInBusinessGrantcom

PAGE 28 bull June 2011 bull Moms In Business Magazine

About My Venture

Seniors Helping Seniors ndash Las Vegas NV When Employees Become Parentrsquos CaregiversHELP SHS CREATE OUR SHS EDUCATIONAL PROGRAM FOR EMPLOYERS About UShellipMy mom was a great lady When she developed Alzheimerrsquos

in 2002 she was still an intelligent outgoing and fun loving person I wanted to spend time with her before the disease caused her to become unaware of her family and her surroundings Thankfully I was able to quit my job and stay with her I lived with her for over two years and it was some of the best spent times with her in my life

However many adult children canrsquot always help with the caregiving of their parents or risk any consequences with their jobs due to absenteeism or lack of productivity In most caregiving situations the elderly parent wants their daughter or son there to help because they know that they are trustworthy Upon my motherrsquos death I knew that I wanted to continue to help elder seniors as well as the older children of senior parents That is when my husband Doug and I discovered Seniors Helping Seniors an exceptional and unique program of compassion and care It matches senior caregivers with seniors who are looking for a little help to stay independent in their own home for as long a possible a way to give and to receive This innovative program creates the support you need from people with life experiences who will understand your parent the most

This has been a great business for my husband and I because we both enjoy helping others But we have realized that there are so many adult children caregivers today who are trying to juggle their families their job and their aging parent(s) throughout their daily lives It has become a 247 struggle for them not allowing them to enjoy being their parentsrsquo kids anymore just their caregivers

What we want to accomplishhellipSeniors Helping Seniors provides in-home non-medical caregiving services to seniors in our community In addition Seniors Helping Seniors wants to start an SHS Educational Program to provide information to our local employers about their employees who are responsible for the caregiving of an elder senior In the 1980rsquos American businesses adapted their human resource policies to accommodate the needs of workers with young children Now many of those same workers face a new responsibility providing care for an older parent relative or friend Just as childcare did the growing need for eldercare presents companies with a new reality ndash workers who must juggle multiple demands on their time and energy Yet this reality presents genuine opportunities for those firms that recognize itrdquo We hope that by implementing the SHS Educational Program we can develop various elder caregiving resources for the benefit of the employee employer and company

What We Will Plan Forhellip Basic Packet ndash information about local agencies and support groups for employees as an option to help deal with caregiver stress reduce absenteeism and increase productivity in the workplace Employee How to Guides ndash help employer in developing a manual as simple or complex as they want to help their employees with caregiving and family caregiving ldquoburnoutrdquo issues Benefit(s) Packet ndash provide ownersmanagers with ideas about eldercare policies that they can implement into their

overall existing benefits and policies packages such as Flex-time shortened work weeks modified schedules Telecommuting Long-term care insurance plans to cover spouse and parentsparents in law

Speakers Forum ndash provide employers with ongoing presentations to educate their workforce on how to make good choices regarding caregiving amp eldercare Host ldquoCaregiver Fairsrdquo Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Natalie Ahlstrom - Seniors Helping Seniors - Las Vegas

Moms In Business Grant Competition Semi-FinalistsMoms In Business Grant Competition Semi-Finalists

Moms In Business Magazine bull June 2011 bull PAGE 29

About My Venture

BlueEyes amp BareFeet Designs is a clothing and design company featuring a collection for children created from

vintage vintage-inspired modern and recycled fabrics

Each piece is handmade and ultimately inspired by my children - two daughters Abigail and Elise and my son Isaac You will see them in many of the pictures as they are my regular lsquomodelsrsquo and everyday users of the designs Right now we are a one-man showhopefully about to change all that Our Unique Proposition - What makes BlueEyes amp BareFeet Designs unique is our focus on use of fabrics that are either recycled upcycled or sustainable 70-80 of our designs follow this concept Upcycling according to an article in the April 2011 issue of Entrepreneur magazine is ldquoushering in an entirely new wave of entrepreneurial innovationrdquo Upcycling by nature also leaves room for higher profit margins giving me the opportunity to outsource areas I need support in through partnerships with other local companies earlier in the business cycle rather than later boosting our chances for solid and consistent business growth Clients love the fact that I can take clothes they no longer want heirloom pieces or lsquoleftover good intentionsrsquo of fabrics they never used and bring them back to life as a boutique style outfit for their little one(s) A quick example is in the use of a t-shirt One t-shirt will either be turned into a jersey scarf a t-shirt tutu or play a role in the construction of a jersey dress or a combination thereof There is very little fabric left as waste when I am finished allowing the fabrics to reach their full potential and be used again in a different purpose saving energy time and money versus the use of new fabrics I currently find my fabrics through donations thrift stores and vintage stores We have set styles of designs but each piece usually ends up slightly or largely different bringing in the added value of one-of-a-kind looks Our Growth - Last year I launched this clothing collection for children as a project and an outlet for my creative mind The collection has quickly surpassed my expectations and has grown to a spot where I felt compelled this year to take a leap of faith resign from my position as a financial advisor and go fulltime on February 1 I am a faith-driven person and to make a long story short truly believe this business is not mine I am merely the first employee entrusted to bring it to its full potential The doors and opportunities opened by God have been truly mind-blowing The collection has steadily grown through word of mouth and personal marketing and is now at a point where growing demand justifies hiring help in the areas of production and administration This will allow my focus to be on design and expanding the product line through strategic partnerships with other local designers or further in-house production Your support in this funding will help to lsquobridge the gaprsquo in costs for hiring and branding

Three pivotal elements to the growth have been middotParticipation as a featured designer in the Childrenrsquos Fashion Show during Midwest Fashion Week in March middotPublicity through articles in local newspapers and publications middotWildfire word of mouth marketing from the best clients ever

I really work hard to build a community around my designs and have tremendous support in doing so locally and am ready to take this to the next level BlueEyes amp BareFeet products have already made their way into local boutiques through our partnership withAesthetic Design Style House providing the framework necessary to do what I do best design and innovate I am a born entrepreneur with the drive and business acumen to make this a sustainable company and am so excited to work with

Peerbackers and National Association of Moms in Business to take the next step in my business growth

Your Dollars - Your backing of this venture does not mean that money goes into my bank account to sit It will be distributed into a whole community of support for this venture From branding to website upgrading production to promotion your dollars will filter through the hands of MANY local businesses and designers Your funding will be a pivotal and defining moment for BlueEyes amp BareFeet Designs and every dollar is truly appreciated Thank YOU in advance for your support Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Stephanie Williams - BlueEyes amp BareFeet Clothing Designs

PAGE 30 bull June 2011 bull Moms In Business Magazine

About Our Venture

WE NEED YOUR HELP The Abstinence Education Council operating under the trade name AEC-I Decide (httpwwwAEC-

IDecideorg) works with young people in rural central NY to help them to make good choices for a happy healthy future

Our young people today face challenges that we could never have imagined Instead of getting good role models they are bombarded from all sides with messages that are confusing unhealthy counter-productive and too often inappropriate This often has the effect of encouraging high-risk behaviors

OUR PROGRAM All high-risk behaviors essentially come out of the same basic problems Starting with a lack of self-esteem (self-respect) and encompassing other issues from poor role models to problems with ADDADHD studies like those from State University New York Cortlandrsquos Center for the 4th and 5th Rs (httpcorlandeducharacteraboutushtm) have found that character education reduces the likelihood of children getting into high risk behaviors and increases the likelihood of success in life Since the late 1990rsquos abstinence programs have started focusing on addressing the reasons for all high risk behaviors and developing character as well as promoting developmental assets (httpsearch-instituteorgcontentwhat-are-developmental-assets) and protective factors This has influenced our decision to expand the focus of our programs to address the root causes of deadly behaviors

OUR NEEDThe problem we have been having with our programs is that we have had to tailor them to the specific needs of the organization which is making a request which means pretty much developing something new for each group We need to be more proactive so instead of waiting for people to call us and have them tell us what they want us to do we plan on booking the local libraries (which are free or very cheap) and just offering this program ourselves It will be for girls only ages 8 to 12 and 13 to 17 What we are doing now is putting together an 8 to 10 week program which we are calling ldquoHealthy Beautyrdquo It will start with Doversquos Self Esteem program which you can review at httpwwwdoveusdl=CFRBaspxlcp-dfrbarticlesvideos) The rest of the program will cover physical mental emotional and spiritual beauty with an emphasis on modesty and self-control as well as real tips on healthy beauty (inside and out) The program will loosely follow Sean Coveyrsquos book ldquoThe 7 Habits of Highly Effective Teensrdquo

OUR PROBLEMThere are so many kids that we would like to reach but this is a ministry and we donrsquot charge for our programs We are funded by donations which were down this last year We have a very small staff and very limited funds

OUR SOLUTION WITH YOUR HELP We are tapping into volunteers from Christianvolunteeringorg and are looking forward to the boost we expect from their help We are going to concentrate on girls ages 8 to 18 to simplify things for us And we are trying this innovative new way to raise funds and expand our base raise our visibility raise awareness of the problems our children face and offer helpful solutions

We can do it with your help Be our ldquoAngelrdquo and ask your friends to check us out at httpwwwMomsInBusinessGrantcomThank you

COMPETITIONSEMI

FINALIST Abstinence Education Council Non-profit Organization

Moms In Business Grant Competition Semi-Finalists

Moms In Business Magazine bull June 2011 bull PAGE 31

About My Venture

What is this venture all about

There are four key questions to ask or steps to any new idea Read on as I ask and answer the top questions

1 Do you Love It or Like It A Lot It must be something you like ideally something you love There has to be a passion or strong desire to learn and know more about something before venturing out Answer I love the game of golf and believe any woman can learn life lessons from golf that she can carry to her friendships her family and her business

2 Does anyone else like it Are there other people that like some part of the activity involved If you were starting an ice cream shop there would have to be someone somewhere that liked ice cream in order to be in business Answer I am one of those that would hop in the ice cream line There are many women that feel overwhelmed by all things golf and that is the first hurdle we will climb with them together

3 Have you made a decision Any idea remains between the ears if a decision is not made to take it to the next level and beyond Answer The merge of golf business and friends in a casual setting that introduces women to the world of golf is a decision that needs no thinking

4 Will you promote promote promote This is essentially the get busy step Answer This is the make it all happen phase and why I am here I have been through three of phases and am beyond ready to promote this as the concept for teaching life lessons around

I want to use the game of golf to teach women life lessons in a blend of areas to include self-esteem parenting and business A game that uses precision skill and patience is THE place to negotiate and even close business deals As with any venture or undertaking its important to plan a maneuver take a step forward and just swing Golf is a venue to be celebrated by other women and learning to play through our golf partner match up website peer-to-peer lessons and the largest part of the endeavor a one-day golf clinic with a second day for open play and mini tournament The funding from peer-backers would be used to design create and maintain a website purchase starter sets of clubs and other golf equipment and to promote the clinic

Why help fund this project I have a long standing background in event planning and have coordinated planned and run numerous golf tournaments hole-in-one fund raising events and social events with golf as a primary focus I also co-own multiple other businesses so I have started managed and successfully run multiple businesses I have the ability to kick start any concept and one that includes good times great learning and golf--thatrsquos an adventure I will undertake and grow

Why is This So Special This project is unique because it combines the elements of friendship mentoring business coaching and empowerment in one place and has so many ways to branch out in the future The endeavor is a personal passion but does so much for the community expanding the views of others and broadening the mind on how to include golf lessons in everyday life

Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Tarrah Jennings - On Par Empowerment Day for Women

PAGE 32 bull June 2011 bull Moms In Business Magazine

About My Venture

I Marketed my Business Basically for Free and I Teach You How to Do the Same

While on bed rest with my second child in 2008 I became severely depressed and worried about everything I dealt with my depression in a very careless wayI drove my family into severe debt I spent money on every and anything to keep myself lsquohappyrsquo and those around me happy too

One month of bed rest and my pregnancy I was slapped in the face with the reality that I had put my family in a horrible financial position and I wasnrsquot sure how to fix the situation With a two year old already at home and a new baby arriving any day the last thing I wanted to consider was going back to work So I explored my options and made the decision to build a business from home The little money I had was used to take care of the legal pieces such as getting my business license I was stumped on how to get the word out about my business with no money Enter Twitter Facebook and LinkedIn

I was already on some social networks socially but decided to take a chance and see if I could spread more info about my new venture using the Internet I was quickly able to spread the word among friends and family and potential clients I landed my first client four days after joining Twitter I learned about other ways to strategically place myself in front of people that could were either potentially clients or like-minded individuals that I could possibly collaborate and network with Today The Savvy Womenrsquos Business Solution still puts very little money out for marketing and Irsquom working hard to help fix the financial burden I put my family under

Would You Like to Learn How to Market Your Business on the Internet Also I would love to teach other moms and women in the Baltimore area how to market their businesses using social media and I want to do this for as little money as possible

By reaching my goal of $3000 I will hold four hands-on trainings in the Baltimore-Washington DC in the next 12 months Additionally I will be able to use this money to market locally in print media that I normally would not be able to afford on my own I can help other women like myself establish a professional presence for themselves a social media

strategy for their business and fun innovative ways to get your clients customers and community involved with your business

I thank you for your support and feel free to connect with me with any questions you may have Feel free to share my venture using the easy social media share buttons

Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Rebecca Buscemi - The Savvy Womenrsquos Business Solution

Moms In Business Grant Competition Semi-Finalists

Moms In Business Magazine bull June 2011 bull PAGE 33

About My Venture

The purpose of BuyByMomcom is to promote moms in business and get them out on the web BuyByMomcom is owned by Julianne Alvarez-Wish a WAHM to 4

My passion is for the moms who want to stay at home with their children while bringing in an income by selling the items they create or the products they believe in A friend of mine started an online boutique and tried so hard to market it and get word out about the products that she offered However in over 2 years she only ever made 2 sales from the boutique She was heartbroken All the time money and effort she was putting into the website was bringing her nothing in return She was frustrated to say the least and decided to close up shop

BuyByMomcom was born because I wanted to keep that from happening to other moms I wanted to see mothers succeed in their businesses and be able to stay at home with their children I wanted to spread the word about the amazing talents moms possess and I wanted to see them succeed beyond their wildest dreams in your business I truly believe that by working together we can make each mom a success

Some of the Features of BuyByMomcom

bullFree Listings for any mom in business on our Mom Shops amp Blogs page bullRandom Spotlight links every few days for more exposure to your business bullFeatured Mom opportunities where your business is in the spotlight for an entire week bullReviews and giveaways of some of the best mom-made products you will find bullReasonable advertising rates so that your 125x125 button is on every page of the website and blog

We want you to succeed Stop by BuyByMomcom today and add your free listing and check out all the other wonderful WAHMs and the products we have to offer

Visit httpwwwMomsInBusinessGrantcom - we welcome your support

COMPETITIONSEMI

FINALIST Julianne Wish - Buy By Mom

PAGE 34 bull June 2011 bull Moms In Business Magazine

Moms In Business Magazine bull June 2011 bull PAGE 35

FounderGina Robison-Billups

EditorDesignLayout

Eugenia Martini-JarrettEugeniaMIBNorg

Advertising Gina Robison-Billups

GinaMIBNorg

Published by NAFMIB the National Association for Moms In Business The Leading National Association Representing Executive Entrepreneur and CEO Moms

MIBNorg NAFMIBorg

Copyright 2011 copy International Association For Moms In Business See wwwMIBNorg for full copyright page

All Rights Reserved

ldquoTwenty years from now you will be more disappointed by the things that you didnrsquot do than by the ones you did do So throw off the bowlines Sail away from the safe harbor Catch the trade winds in your sails Explore Dream Discoverrdquo ~Mark Twain

ldquoWhatever the mind of man can conceive and believe it can achieve Thoughts are things And powerful things at that when mixed with definiteness of purpose and burning desire can be translated into richesrdquo ~ Napoleon Hill

ldquoPeople are definitely a companyrsquos greatest asset It doesnrsquot make any difference whether the product is cars or cosmetics A company is only as good as the people it keepsrdquo ~ Mary Kay Ash

ldquoSuccess or failure in business is caused more by the mental attitude even than by mental capacitiesrdquo~ Walter Scott

ldquoWhat I know for sure is that behind every catastrophe there are great lessons to be learned Among the many that we as a country need to get is that as long as we play the ldquous and themrdquo game we donrsquot evolve as people as a nation as a planetrdquo ~ Oprah Winfrey

ldquoLife is not about how fast you run or how high you climb but how well you bouncerdquo ~ Unknown

sign in a gift shop windowUnattended Children will be given an Espresso and a Free Puppy

Wisdoms for Thought

Page 10: Moms In Business Magazine June 2011

PAGE 10 bull June 2011 bull Moms In Business Magazine

NOW Events

Moms Making A Million Radio ShowLISTEN LIVEMoms Making a Million - A Fast-Paced Fun Weekly Radio Show On Saving Earning amp Investing Money 800 AM PACIFIC TIME - 1100 AM EASTERN TIME

Call-in Number (646) 378-1417 wwwMomsMakingaMillioncom

Every FRIDAY at 8AM

This fully online summit will help you master the skills you need to land rdquothe big contractrdquo with how-to sessions from actual sales experts book authors and corporate buyers A certificate of achievement will be presented to attendees who successfully complete the summit Meet and Connect with Purchasing Executives From TBA More Information Coming Soon

June 28 2011

B2BMoms Summit 2011

For members of the NAFMIB PowerMom NetworkTM Details of program can be found at PowerMomNetworkcom Official Date TBD (subject to change)

Invitation Only The Power Mom NetworkTM Summit is a private event open only to members of the Power Mom NetworkTM -- a private exclusive and trusted social and business network of mom entrepreneurs and corporate mom executives to receive support peer mentorship friendship strong relationships business growth connections and advocacy If you are interested in finding out more about the Power Mom NetworkTM and becoming a member please go to wwwPowerMomNetworkcom to view detailed terms and qualifications

July 26 2011

Power Mom NetworkTM Summit - Las Vegas

Moms In Business Grant 2012 - COACHINGMoms In Business Grant is the first-ever crowdfunding business grant in the nation We launched this innovative program in March 2011 and it was a brilliant success See more at wwwMomsinBusinessGrantcom

We are doing it again for 2012 and giving one lucky mom a chance to win $15000 in business growth tools and cash We are also giving all of our members a head start for 2012 by starting a coaching series in July 2011 for grant applicants to have all training to substantially increase their chances of success the Moms In Business Grant program Coaching is every FOUR (4) weeks on Friday (NOT every last or first friday etc)

July 29 2011 - 900am PT1200(noon) ET

Moms In Business Magazine bull June 2011 bull PAGE 11

EVENTS

Moms Making A Million Radio Show

Visit httpwwwMIBNorg to view updates and the entire NAFMIB Calendar of Events

June 2011Sun Mon Tue Wed Thu Fri Sat

1 2Leadership and Innovation The SBA Green Procurement Programs

3Moms Making a Million Radio Show

4

5 6 7 8 9 10Moms Making a Million Radio Show

11

12 13 14 15 16 17Moms Making a Million Radio Show

18

19 20 21 22 23 24Moms Making a Million Radio Show

25

26 27 28B2BMoms Summit 2011

29B2BMoms Summit 2011

30

July 2011Sun Mon Tue Wed Thu Fri Sat

1Moms Making a Million Radio Show

2

3 4 5 6 7 8Moms Making a Million Radio Show

9

10 11 12 13 14 15Moms Making a Million Radio Show

16

17 18 19 20 21 22Moms Making a Million Radio Show

23

24 25 26PowerMom Summit - Las Vegas

27 28 29Moms In Business Grant 2012 - COACHING

Moms Making a Million Radio Show

30

31

PAGE 12 bull June 2011 bull Moms In Business Magazine

Prosperity ParentingHow parents sabotage their kidsrsquo success

and how they can lsquochange the storyrsquo

By Randy Gage

parents stop to think about how their own views on getting ahead influence their childrenrsquos ability to succeed

Your core beliefs about everything related to prosperity ndash money relationships health and spirituality ndash are set by the time yoursquore 10 years old And no one influences those beliefs more than parents

Millions of parents do this by conveying a negative vision of prosperity and success If you tell yourself things like ldquoIf it wasnrsquot for bad luck Irsquod have no luck at allrdquo and ldquoIrsquom always a day late and a dollar shortrdquo you will consciously or subconsciously convey these messages to your kids

People have a hard time believing they are sabotaging their prosperity at age 30 40 or 50 because of a belief that was formed when they were six but I see it all the time And thatrsquos the book that gets written unless you become aware of the plotline and decide to change the story

It starts with understanding your beliefs Most people have very limiting beliefs when it comes to money and prosperity And generally how they view money will be consistent with how they view their prospects in health relationships and careers

The good news is beliefs can be changed And if you change your own beliefs about money and prosperity you will show your kids by your thoughts words and actions what it means to have prosperity consciousness

The truth is itrsquos really not that hard to change your beliefs ndash If you are aware of them and make that choice Here are some tips

u Identify negative beliefs you may be creating in your children mdash Do some critical thinking about what kind of beliefs you developed in childhood about money rich people and wealth Honestly ask yourself are you programming your children with thoughts such as money is bad rich people are evil or itrsquos spiritual to be poor I call these ldquomind virusesrdquo Defeating them starts with acknowledging you have them

u Help kids identify anti-prosperity media messages Did you ever stop to think about how blockbusters like Titanic and Avatar portray wealth and how

grew up poor I was jealous of rich people and didnrsquot like them So over the years I kept trying to get rich not realizing that my subconscious mind was telling me

ldquoBetter stop doing that or yoursquoll become one of the evil mean nasty rich peoplerdquo

The messages against wealth and prosperity are all around us in our culture media and religions But how many

Every parent wants the best for their kids Yet millions of adults unknowingly

sabotage their childrenrsquos chances for success

I

Moms In Business Magazine bull June 2011 bull PAGE 13

those stories can set kids up with attitudes that sabotage their future success Talk to your kids about the subliminal messages they receive on TV in movies and other media Help them to become self-motivated critical thinkers

u Create a positive vision of prosperity Examine how you react to families with more wealth than yours when speaking to your kids Do you discuss them with envy or jealousy or admiration and respect Talk to your kids about how their thoughts about wealth can shape their future

It is important to realize that creating true prosperity consciousness is about expanding your vision of what can be for you and your family Abundant people see opportunity They never think something is too good to be true They expect good things So think about these traits and the example you set for your kids

People with prosperity consciousness are dreamers They imagine a better way then work to make it so More importantly they donrsquot buy in to the negative and

erroneous beliefs around them When they are told something is too difficult or not possible they simply smile at the thought They are not easily swayed with the cowardly cautions of the crowd Instead of thinking what is ldquorealisticrdquo people with

prosperity consciousness dream about what they really want in life

Parents who share their dreams with their kids give them the gift of a larger worldview Studying vacation brochures reading luxury magazines and even driving through wealthy neighborhoods are some of the activities families can do together to expand their view of what is possible and develop a larger prosperity consciousness

Why is this so important When your prosperity consciousness expands your subconscious mind works to make these dreams come true It creates confidence drive and ambition Your beliefs change and you begin to attract more prosperity in all areas of your life It all starts with mindset

Developing a prosperous mindset is a continuous process Whether you and your children are on the path to poverty or prosperity is determined by the thoughts you give precedence to every moment of every day

Remember your thoughts come from the type of vision you have Everyone has a vision Millions have a negative one many more have a neutral one Itrsquos vital to help your children develop a positive one for a lifetime of prosperity consciousness

PAGE 14 bull June 2011 bull Moms In Business Magazine

Beth Adcock Shiroishi

lsquos Green Guru ATampT

Moms In Business Magazine bull June 2011 bull PAGE 15

Beth Shiroishi Chatswith Moms In Business Magazine

Continued on page 16

By Gina Robison-Billups

GRB Beth thank you so much for taking this time to share important parts of your life with our readers First of all how many years have you been in this business

BAS 13 Years

GRB How many children do you have

BAS I - we have two of the most awesome girls ndash 4 and 7 I know Irsquom biased but they are truly the best kiddos ever

GRB What does your company do

BAS Our mission is to connect people with their world everywhere they live and work As part of that I have the good fortune to work in our Citizenship and Sustainability group where we focus on issues that are at the intersection of the needs of our company and the needs of society So on any given day I might be thinking about the roll-out of our annual sustainability report the energy efficiency of a cell phone charger participating in a job shadow event with high school students aimed at showing them the value of graduating from high school activating our employees around sustainability or sharing some new technology research from ATampT Labs about ways to prevent the elderly from falling

GRB Whatrsquos on the horizon for you and your business

BAS Wersquore always looking for new and exciting ways to keep consumers connected whether through a revolutionary smartphone or through a pill bottle that reminds you to take your medicine As we help people find new ways of connecting wersquore also looking for new ways to help educate consumers We have been at the forefront of consumer education and continue to look for innovative ways to get the right information into the hands of consumers ndash whether that be through online safety programs for kids with privacy and security initiatives to protect their personal information or by helping them understand their rate plans and available options Along the same education angle Irsquom really excited about tools we have coming online to help our business customers understand the environmental benefits of our travel substitution products

GRB Whatrsquos your greatest achievement

BAS I view life as a continuous lesson so Irsquom not sure Irsquoll ever

Atamptrsquos Assistant Vice President Corporate Citizenship amp Sustainability Beth Adcock Shiroishi shares her life and successes as a business executive and mom with Moms In

Business magazine readers

be able to say I had one greatest achievement I also believe that the greatest achievements are sometimes the seemingly insignificant ones that donrsquot grab headlines I remember one day last year when I had a breakthrough in what had been a really difficult relationship with a particular colleague It was amazing how liberating it was to turn that corner and how at the end of the year I considered that to be my one of my biggest accomplishments Or sometimes it is the unexpected things a few months ago while getting ready for work I heard the familiar gallop of my four-year-old (imagine a lightweight horse) coming towards me I suddenly felt so incredibly happy that this little personrsquos life was such that she chooses to skip as her primary mode of getting from place A to B Now wersquove not hit the teenage years yet so Irsquom savoring this while it lasts

At work my greatest achievement is a culmination of all the work wersquove done over the past three years around sustainability I had the privilege of coming into a brand new position and organization and helping to build a sustainability group from the ground up with a great team of coworkers and under the amazing leadership of our Chief Sustainability Officer Charlene Lake Itrsquos awesome to stand back and survey the work so far ndash its impact on the engagement of our employees the financial return to the company and the external recognition that helps validate decisions wersquore making every day While we donrsquot do the work for purposes of recognition itrsquos rewarding to be recognized through things like the Dow Jones Sustainability Index the Carbon Disclosure Leadership Index and the Corporate Responsibility Officerrsquos Top 100 companies We still have a long way to go on our sustainability journey but little successes along the way make the ride more enjoyable

GRB What advice do you have for other moms in business

BAS In no particular order my random stream of consciousness would be to

1 Support each other ndash emotionally Often I think we moms can be our own toughest critics Recognize that while everyone has their own style of mothering and their own strengths and opportunities we all share a common bond in loving our children and in trying to do the best we know how to do

PAGE 16 bull June 2011 bull Moms In Business Magazine

2 Support each other ndash financially Try to shop online and at places that are mom-owned or that are good employers to moms Whether it be eBay Etsycom the deli down the street or the company that has great family-friendly policies reward good behavior with your purchasing power ndash whatever size it may be

3 Support yourself Build a framework around what you need to keep your energy level high and your mental state healthy and try to live within that framework This varies by person and there isnrsquot a one-size-fits-all solution so spend some time thinking through what it means for you Then build an action plan to hold yourself to it For example it took me a while to figure out that something crucial for me is having a chunk of time every weekend just milling around my house as a family with no set agenda But now that I recognize that I try hard to make sure that is a part of most every weekend It is easy to get into ldquogo go gordquo mode and to feel guilty if your kid isnrsquot in every class sport or event For some people that is how they get energy and that works wonderfully But I (and my kids) need downtime and Irsquom always amazed at the fun and creative things that happen when we just let the day unfold around us Last weekend my older daughter inspired by Pippi Longstocking herself decided to build a path where she and her sister could maneuver through the house without touching the floor Chairs stuffed animals clothes and boxes were everywhere The ensuing chaos brought the laughter craziness and fun that we all needed And Irsquom betting those memories will stick with us far longer than some planned event would have

GRB Who has been your greatest inspiration

BAS I believe there is something to be learned from everyone we meet and many people and experiences have shaped the person I am today But hands down my greatest inspiration is

my kids Through the joy worry laughter tears and everything in-between they motivate me to be the best person I can be and to really examine what message it is I am sending And as a self-confessed ldquosemirdquo control freak they teach me daily that control is highly overrated and there is a higher power in play here It is amazing to watch them grow into their own unique identities while also providing a really honest ldquomirrorrdquo back to me as the parent But the optimism and hope that they embody truly inspire me and drive me in my work around sustainability at ATampT It may sound clicheacute but I truly want this world to be a better place for them and for the kids that they will hopefully one day be blessed with and be inspired by

GRB How do you manage it all

BAS Well the big caveat is that I donrsquot manage it all My husband is a total partner and does a ton And even on the stuff that is mine to do it doesnrsquot always get done flawlessly

Having said that here are my coping mechanisms1) Make a list You can tell my stress level by how many

lists I have with me at any given moment in time

2) Dispel the myth of ldquobalancerdquo which conjures up the image of that scale showing all your credits and debits down to the well-calculated ounce Instead go for ldquojugglerdquo which conjures up images of fun and chaos and where there is more room for error And remember that a dropped ball can even sometimes be a source of laughter

3) Think in long increments of time If your goal is to have every day be a perfect blend of work vs life you are going to be feeling disappointed in yourself frequently So look at the landscape over a longer period of time and with a peaks-and-valleys mentality yoursquoll get closer to success and reality

4) Manage guilt ndash donrsquot let it manage you I think guilt can serve a good purpose but the key is what you do with it Am I feeling guilty because I really have been working too much and need to spend more time with my kids Then figure out a solution Am I feeling guilty when Irsquom with my kid because I had to work late nights this week Let it go and shoo away the guilt by being fully present in the moment with your child

5) Let some of it go I often laugh that I do have it all ndash all the stress worry to-do lists a mile long etc But in all seriousness you have to decide what is important My house is rarely straight (because Pippi lives there remember) my yard is not perfectly manicured and Irsquom always behind on catching up with friends and family One of the best pieces of advice I ever got was to ldquojust reframe itrdquo I can choose to walk into the house at the end of the day and feel my chest tightening at the mess Or I can choose to walk into the house and think ldquoWow ndash isnrsquot it great that my kids have had so much fun playing in the living room todayrdquo It really is a choice ndash if you start reframing it with what you say to yourself you really do start to change what you feel and think

Moms In Business Magazine bull June 2011 bull PAGE 17

(with the caveat that every day is different)

545 ndash Stumble out of bed645 ndash Leave for work with a hug and a kiss to the kids getting out of bed700 ndash Stop by the drug store for some needed items730 ndashJoin TelePresence meeting with coworkers in London900 - Conduct weekly staff meeting1030 ndash Hold a one-on-one meeting with one of my employees1100 ndash Take a quick trip to my oldest daughterrsquos school to surprise her for lunch (a pretty rare treat)1215 ndash Return to work for meetings meetings meetings400 ndash Join a conference call with an industry group

Check out the impact of her work worldwide

Our commitment to operate a more efficient fleet led to a 43 reduction of fleet GHG emissions compared to 2009 Much of this progress has been a result of fuel efficiency gained from our adoption of 3487 alternative-fuel vehicles and operational efficiency This is part of ATampTrsquos commitment to deploy approximately 15000 alternative-fuel vehicles through 2018

We have commissioned three solar systems In 2010 a third solar system was installed at one of our data centers in San Diego The 262kW system will produce 444000 kWh of electricity per year We launched our solar initiatives in 2009 by contracting two systems mdash one at our San Ramon campus which generates 16 million kWh annually and one at Secaucus NJ which generates 1 million kWh per year

We also continue our involvement with Austin Energyrsquos GreenChoice renewable energy program through which we purchase wind power for 10 percent of our electricity consumption in all ATampT facilities in Austin Texas This effort will help us avoid 72 million kWh of fossil-generated electricity each year

Beyond traditional office recycling which we maintain in more than 130 employee sites we manage a program to reclaim network resources such as copper telecommunications wire and central office equipment The ATampT Supply Chain Investment

530 ndash Head home545 ndash Enjoy a huge hug around my knees from my 4-year-old accompanied by ldquoI TOO much love yourdquo (a pretty good boost for my morale) 600 ndash Have dinner with the family (thanks dear husband for cooking)630 ndash Help the kids finish homework followed by baths dessert random meltdown by someone in the house (sometimes me)730 ndash Read with the kids and put them to bed815 ndash Do a quick check of personal email and news830 ndash Log in remotely and work1030 ndash Go to bed

Lather rinse repeat

Bethrsquos Work is Really Doing Great Things for Our Environment

Recovery group works company-wide to reuse sell and recycle materials The group sent less than five percent of the materials it received to the landfill The Investment Recovery group oversees six strategically located warehouses that handle recycling for a majority of the 50 states In 2010 we kept more than 569 million pounds of aluminum plastic lead steal copper and copper cable from landfills

In 2010 we collected more than 96000 computers monitors and servers for donation reuse and recycling

We have a relationship with Xerox Corp to help us complete a Print 360 review of the printing devices in our office buildings As part of this effort to consolidate and replace this equipment we removed more than 19000 devices from nearly 3000 ATampT locations Xerox estimates this effort reduced our annual printer-associated energy use by 38 percent and our affiliated GHG emissions by 32 percent per year

This is just the beginning More can be found about at httpwwwattcomgencorporate-citizenshippid=8506 httpnetworkingexchangeblogattcomauthorbeth-shiroishi

A Day in the Life of Beth Shiroishi

PAGE 18 bull June 2011 bull Moms In Business Magazine

By Joy Chudacoff

When we entered the front door an energetic young woman who wanted to know how she could help us immediately greeted us She escorted us to someone who could help our children open their accounts We were invited to try a beverage from their vast menu (water coffee tea soda juice and hot chocolate) and of course the children were immediately given lollipops to welcome them as new customers (By the way the complimentary drinks were not just for new customers I could overhear the conversation at the teller window and they were offering this to everyone who entered the bank)

The representative that helped our children open their accounts was knowledgeable He answered our questions and he treated our children with respect He spent a lot of time with us and we never felt rushed or confused about what was going to happen next

We walked away from the experience feeling like we made a great decision to open the accounts at this bank and it was a great ldquofirstrdquo experience in banking for our children as well

No matter what type of business yoursquore in first impressions count ndash a lot People want and expect a very personal high-touch experience If you are a woman entrepreneur and you

want to create raving fans for your business I invite you to take an inventory of the process you use to create an unforgettable first impression

Here are a few tips on setting yourself up for success for a great first impression

1 You had me at Hello Whatrsquos the point of first contact with you and your company If itrsquos email make sure you have a system in place for you or someone on your team to receive email inquiries quickly If itrsquos by phone does your

Make a Great First ImpressionA few days ago our family made a trip to the local bank here in our community so that our children could open their first savings account The piggy banks were overflowing with money due to various visits from the tooth fairy as well as rewards for all of their good deeds around the house What happened when we entered the bank made a big impression on me and got me thinking about how Smart Women entrepreneurs always make a good first impression

Smart Women

Moms In Business Magazine bull June 2011 bull PAGE 19

message state clearly what you want the caller to do Do you have a system set up so that you return calls within 24 hours Here at Smart Women Smart Solutionsreg response time is a valuable part of laying a good foundation with our clients Our goal is to provide ldquored carpetrdquo treatment to everyone we come in contact with Review your systems for how someone makes that initial contact with you Make sure your system works fast and efficiently

2 Itrsquos contagious ndash Having a friendly positive attitude from the initial point of contact is important People want to associate or be with people who are friendly and helpful It makes them feel supported and cared for Several years ago I walked into my office one day to find my assistant at the time talking rudely to someone on the phone I was horrified Needless to say that particular person did not work out well however it was a valuable lesson for me I want to attract support team members who hold quality client interaction to the same standard as I do

3 Plan Your Process ndash Create a process for your ideal client so that the first impression with you is seamless and successful Decide now how you want the process to work and enlist your team to help you roll it out If you are

a solo entrepreneur and donrsquot have any team members working with you yet I invite you to sit down and think about what you want your first impression to look like with your ideal client This is time well spent and can mean the difference between incredible business growth or ho-hum results (It was when I took this part of my business seriously that I began to see huge jumps not only in my income but also in the quality of the clients I serve)

Spend some time reflecting on your first impression process I invite you to set the intention to create ldquoroyal red carpetrdquo treatment from that first point of contact so that you too can enjoy big leaps in your income along with quality clients who rave about you everywhere they go

Anything is possible Everything is waiting for you

copy 2011 Joy Chudacoff

PAGE 20 bull June 2011 bull Moms In Business Magazine

RTS Publishing ndash Richelle Shaw CEO

Richelle is the leading expert and authority in building successful million dollar businesses Richellersquos experience comes from building her first business to $36 million losing it all after the 911 World Trade Center Tragedies then

successfully rebuilding her million dollar company in approximately 5 months As the only female African American public utility owner in the nation Richelle has won local and national awards including Top Woman Entrepreneur from AKA Las Vegas Chapter Marketer of the Year from Glazer-Kennedy Insiderrsquos Circle of 20000 members and Unstoppable Woman for the Womenrsquos Leadership Counsel She was also nominated for the GreenLeaf Award Top 50 Collection Professionals and the Top 40 Under 40 when she was 27

After writing the book How to Build A Million Dollar Business in Las Vegas- Without the Casinos Richelle set on a journey to help other women of color build their own million dollar businesses Since 2007 Richelle has successfully mentored over 6400 women of color in her international coaching program designed to help take business ideas and make them a business reality

Richelle is also a mentor for Make Mine A Million an expert content contributor on multiple internet sites and featured in over 30 publications including Inc Entrepreneur Black Enterprise Smart Money plus the covers of Collection Advisor and MOMEO Magazines

Currently Richelle shares her knowledge with several business owners across the United States as their business advisor and implementation coach She and her staff implement the strategic plans to help build businesses for several physicians a beauty school a race car association a restaurant and an auto repair facility She has helped business owners in over 98 different industries

Richelle is providing the grand prize grant winner withOne Year Onyx Level Membership and Mentoring to The Million Dollar Equation with Richelle Shaw Included

u Monthly coaching and training calls on essential business building strategies included in the Million Dollar Equation

u Step by Step Checklist on how to use different tactics and media u Downloadable examples of strategies u Access to the Million Dollar Equation Solutions Center where all small business

questions are answered

Total Value $300000HttpwwwTheMillionDollarEquationcom

RTS Publishing

Heros and SherosSupporting Moms In Business Grant Competitors

The

This Monthrsquos Featured Heros amp Sheros Part 2

Moms In Business Magazine bull June 2011 bull PAGE 21

She Gets ResultsBrenda Prinzavalli

Brenda Prinzavalli is a writer consultant seminar developer and business owner She has a passion for helping others achieve greater balance in their busy lives A former educator trainer and consultant in the field of education Brenda is the founder and owner of Balanced Organizing Solutions LLC

a unique organizing business that perfectly marries her professional expertise as an educator and problem-solver with a personal commitment to health and wellness of the body and mind - beginning with a simplified organized life

Brenda has served a variety of business and residential clients on projects large and small and she regularly works with corporate executives to create more profitable businesses and greater worklife balance through streamlined systems She also works with individuals and families who want to simplify their lives and gain more time to pursue their passions

Brenda is also in various forms of media whether writing her Organizing eNewsletters contributing to a variety of publications or appearing as the Dream Team Organization Editor for the FOX show MORE on KVVU FOX 5 Las Vegas This gives her the opportunity to spread her gift of organizing on a broader scale

Her memberships include The National Association For Moms In Business the National Association of Women Business Owners and the National Association of Professional Organizers as a Golden Circle Member She has served as National Chair for the National Association For Moms In Business National Board Committee Chair for theCreate Your Dreams Gala Co-Chair of the Women of Distinction Awards and Nevada

Ambassador for the National Association of Professional Organizers

Brenda holds a master of elementary education from the University of Nevada Las Vegas and a bachelor of elementary education from the University of Iowa She and her husband Brian currently reside in Las Vegas NV

Brenda co-founded She Gets Results with Gina Robison-Billups to help provide a place of resources and connections to help women to get better faster and greater results Contact Brenda at wwwBalOrgcom

She Gets Results proudly supports the Moms In Business Grant Competition with the following benefit

Matching Dollar Sponsor SheGetsResultscom is going to match dollar-for-dollar up to $1000 to the Grand Prize Grant Winner

Value $100000 (in Cash)HttpwwwSheGetsResultscom

She Gets Results

PAGE 22 bull June 2011 bull Moms In Business Magazine

The SBE Council

The Small Business amp Entrepreneurship Council (SBE Council) is the nationrsquos leading organization devoted to protecting small business and promoting

entrepreneurship Through advocacy education and training opportunities SBE Council works to foster and promote small business start-up and growth and entrepreneurial opportunity The SBE Council is celebrating their 15th year in operation HttpwwwSBECouncilorg

SBE Council

WE Inc

WE Inc is a a project of the Small Business amp Entrepreneurship Council (SBE Council) -- a prominent advocacy and research organization dedicated to protecting small business and promoting entrepreneurship WE Inc aims is to improve

and enhance the economic climate for womenrsquos entrepreneurship By advocating for policy solutions that encourage business ownership by women and providing information and resources to entrepreneurs at all stages of their business development WE Incworks to increase economic opportunity and financial security for those seeking the rewarding and challenging path of business ownership HttpwwwSBECouncilorg

WE Inc

Hybrid Mom

Hybrid Mom was conceived in 2006 and came into the world in the same way most babies do not without struggle but full of excitement joy and love Our

motivation and passion is to create one authentic inspiring and reliable resource for the multiple roles todayrsquos mom plays - loving parent unique individual and business-minded person HttpmibnorgwwwHybridMomcom

Hybrid Mom

Supporting Heros and Sheros conrsquot

Promotional Partners

ACTiVATE

There are many programs to assist entrepreneurs even programs specific to women but ACTiVATE targets a unique market - technology transfer - and delivers

results An internationally acclaimed program ACTiVATE provides innovative and intensive development along with a community of support created to unlock the true potential of experienced women - a largely untapped market - to start and grow technology-based businesses HttpwwwPathForwardCenterorg

ACTiVATE

Moms In Business Magazine bull June 2011 bull PAGE 23

Chances are that you know a Mom have or had a Mom are a Mom that has had the challenges of starting a business - a dream or perhaps there was an

opportunity to expand their existing business - only to not have enough sup-port or finances

Moms that take an ideadream and create a business while juggling children grandchil-dren family and morehave additional hurdles to conquer

The purpose of the Moms In Business Grant Competition valued at over $10000 is to provide enterpris-ing Moms with vi-tal tools educa-tion support and cash to achieve their goals and success

CongratulationsTo theTop10 Moms In Business Grant Competition Semi-Finalists

These Semi-Finalists need YOUR helpNOW

to achieve their goals

u BROWSE through the 10 Semi-finalists and read about their inspiring ven- tures throughout the following pages

u FIND one or more that you feel you would like to see succeed u VISIT their project u VIEW their generous offers for your support u PITCH IN and Make A Difference in the future of a Mom and her life

Moms In

BusinessGrant Competition

SEMI-FINALISTS

Get Started Now

PAGE 24 bull June 2011 bull Moms In Business Magazine

MEMBERS NEWS

About My Venture

If your passion was an art and a gift that you could share with others how would you go about telling

folks Heads or Tails creates custom bows and dresses for children of all ages This business is built on the quest of sharing caring and making moments special by adding their products to the moments remembered Peerbackers has created a platform to help businesses grow with a twist Heads and Tails has set a goal to raise $11100 in less than 45 days

Heads or Tails needs you right now to make a pledge If the goal is reached Heads and Tails will use the funds to purchase a van sewing equipment and hire additional staff I need your contribution to help Heads or Tails to fulfill its fund raising goal Even more your support will help Heads and Tails make even more moments special with its bows and dresses Make a pledge of support today

About Heads Or Tails manufactures and supplies Custom Childrenrsquos Hair Bows for Babies Toddlers and Girls of all ages Heads Or Tails will be launching their New Dress Line This Line will consist of an array of styles of Pillow Case amp Jumper Dresses

What Do We Need Heads Or Tails is in need of a Commercial Van and a Commercial Embroidery Machine

Why Do We Need Heads Or Tails is expanding and needs the necessary equipment to keep up with the demand and for the business to grow The Commercial Van will be used to transport products to Vendor Trade Shows Festivals Markets and other Craft Shows The Commercial Embroidery Machine will be used to do the embroidery directly at the Shows and at the office location

Goal Our Fundraiser Goal for this project is $11100 (Van-$5000 amp Embroidery Machine $6100) Any contribution big or small will help Fund Heads Or Tails Goal As the business continues to grow Heads Or Tails will be able to give back to the community through Employment Skill Training Entrepreneurship as well as Special Events giving a certain percentage of revenue back to a specific organization

Motto At Heads Or Tails we ldquoStrive in Dressing Your Little One from Head To Tailrdquo

Thank you in Advance for Your Support

Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Angela Owens - Owner Heads or Tails

Moms In Business Grant Competition Semi-Finalists

Moms In Business Magazine bull June 2011 bull PAGE 25

About My Venture

BACKING A WIN-WIN PROJECT EcoBio-Block was developed in Japan to revitalize and purify polluted waters in rivers canals and the ocean over a decade ago It is

presently being used in a variety of outdoor and government projects in Japan Korea India Malaysia and China Using naturersquos own system of cleaning water EcoBio-Block clarifies cloudy water in aquariums ponds and in other environmental uses with beneficial bacteria and nutrients infused in a volcanic rock which multiply and disperse regularly into surrounding waters keeping bacteria levels consistently high enough to breakdown organic waste into less toxic nitrates and keep water clear odor-free and healthy

It also appears to encourage an increase in the levels of microbes which breakdown nitrates into nitrogen gas which then dissipate into the air It has a US Patent and is certified to international safety standards The pondenvironmental products which are known as the ldquonsMrdquo and ldquoWaverdquo are generally effective for about 3 years The nsM are shaped like stones come in a box of 4 and can treat from 100 - 400 gallons of water depending on the condition of the water and the amount of fish) The Waversquos design is based on hydrodynamics and is made to keep mud out and allow bacteria to multiply easily For large pond use it can treat from 300 to 1000 gallons of water (also depending on water conditions and fish populations) It normally takes from 2 to 6 weeks to see optimum results but factors such as temperature can cause a variation in the time frame This product is easy-to-use mess-free and reduces maintenance in ponds and other water features

OUR PROBLEM AND OUR PROJECT ONEdersave Products LLC httpwwwOnedersavecom is the exclusive distributor of EcoBio-Block Family Products in the US and Canada It was the recipient of the 2008 Pet Age magazine ldquoPinnaclerdquo Award for aquarium product of the year The pond and environmental products are brand new additions to our product line but this absolutely unique product faces a major hurdle Despite the fact that it has been thoroughly researched and is being used with great results overseas we face a credibility problem

The product sounds too good to be true and we are pretty much being ignored We want to have a major American University study and publish the data on this product We need to have easily accessible information by a respected source to back up our claims that it will be a boon to the environment as it cleans purifies and deodorizes polluted waters and creates a healthy environment

for aquatic life

With a project like this everyone wins

Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Arline Saiki - ONEdersave

PAGE 26 bull June 2011 bull Moms In Business Magazine

About My Venture

Why we need your support

Sales of our popular Kitty Holstersreg cat harness are about to exceed our supply Demand for our Kitty Holsterreg increased exponentially after being featured on CBS Sunday Morning and being given the highest rating (5 out of 5) by Cat Nip magazine based on its comfort and difficulty for cats to wiggle out of

Our sales have consequently gone through the roof and we are at risk of running out of product We need to make more harnesses sooner than expected cotton prices have soared significantly increasing the cost of manufacturing the Kitty Holsterreg and we need to expand our line with new colors patterns and sizes to meet customer demand Without your help it is unlikely that we will be able to start production before we run out of harnesses What your donations will do for us

Your donation will help us fund a grant to produce more Kitty Holstersreg We are adding several new colors and patterns as well as two additional sizes to fit a wider range of cats The colorspatterns we are adding are camouflage pink tiger stripe and jaguar 10 of sales of the pink Kitty Holster will be donated to charities that support the fight against breast cancer

What you can do to help 1) Donate to this venture 2) Forward our project link to others in your network 3) Share our project with your friends on Facebook and LinkedIn 4) Tweet about our project on Twitter

What you will receive in return

In addition to a sense of satisfaction that you are helping cats get the chance to enjoy being walked outside supporting the fight against breast cancer and a very important part of our growth everyone who pledges will also receive a gift specific to their pledge level and become a member of Crazy K Farmrsquos Circle of Friends which will entitle them to exclusive discounts on our products and behind-the-scenes access to our company and the farm that inspired it

More information about our company

1) Watch a video about our harness httpwwwyoutubecomwatchv=qhjrtuKiNQI 2) Learn more about the harness on the Kitty Holster website wwwKityHolstercom 3) Learn more about our company and the farm atwwwCrazyKFarmcom

We look forward to your support thank you Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Tobi Kosanke - Crazy K Farm - The Kitty Holster

Moms In Business Grant Competition Semi-Finalists

Moms In Business Magazine bull June 2011 bull PAGE 27

COMPETITIONSEMI

FINALIST Temeca Jone - Funducate

About My Venture

Funducate is an exciting company that has a line of educational tools and merchandise for children that are

fun and engaging Funducate was founded by my husband Todd and myself It is registered as an Ohio Limited Liability Corporation Funducate is the Trademark name for all of the Sing Along with Happy Handy Fun Bunch Peek at You Kids Tribute to Heroes and Living in Faith Everyday (LIFE) books videos and merchandise

The Fun Bunch Series and Happy Handy book series 1 and 2 collectively has 10 books self published with the initial trial period using the first series as an educational tool has been used in school and educational facilities to teach children ages 12 months to 11 years of age Within 1 to 3 years all books directed by the Non-Profit Corporation All in One (AIO) Books at all levels of non-profit business has reached the market north south east and west within the United States to areas with educational and literacy challenges Through AIO Outreach Program AIO Books has also partnered with learning institutions and

organization to incorporate a multi-systemic approach establishing a continuum of mental health community school and home based interventions to further demonstratepromote fun learning and education I dress as Udder the Cow one of our Fun Bunch character I read our Tribute to Heroes books sing songs discuss about our heroes the Military Fire and Police Department with children during AIO outreach program

Also through the outreach program I am able to donate books and help bring fun to education and assist educators

Please visit wwwFunducatenetThank you in Advance for Your Support Visit httpwwwMomsInBusinessGrantcom

PAGE 28 bull June 2011 bull Moms In Business Magazine

About My Venture

Seniors Helping Seniors ndash Las Vegas NV When Employees Become Parentrsquos CaregiversHELP SHS CREATE OUR SHS EDUCATIONAL PROGRAM FOR EMPLOYERS About UShellipMy mom was a great lady When she developed Alzheimerrsquos

in 2002 she was still an intelligent outgoing and fun loving person I wanted to spend time with her before the disease caused her to become unaware of her family and her surroundings Thankfully I was able to quit my job and stay with her I lived with her for over two years and it was some of the best spent times with her in my life

However many adult children canrsquot always help with the caregiving of their parents or risk any consequences with their jobs due to absenteeism or lack of productivity In most caregiving situations the elderly parent wants their daughter or son there to help because they know that they are trustworthy Upon my motherrsquos death I knew that I wanted to continue to help elder seniors as well as the older children of senior parents That is when my husband Doug and I discovered Seniors Helping Seniors an exceptional and unique program of compassion and care It matches senior caregivers with seniors who are looking for a little help to stay independent in their own home for as long a possible a way to give and to receive This innovative program creates the support you need from people with life experiences who will understand your parent the most

This has been a great business for my husband and I because we both enjoy helping others But we have realized that there are so many adult children caregivers today who are trying to juggle their families their job and their aging parent(s) throughout their daily lives It has become a 247 struggle for them not allowing them to enjoy being their parentsrsquo kids anymore just their caregivers

What we want to accomplishhellipSeniors Helping Seniors provides in-home non-medical caregiving services to seniors in our community In addition Seniors Helping Seniors wants to start an SHS Educational Program to provide information to our local employers about their employees who are responsible for the caregiving of an elder senior In the 1980rsquos American businesses adapted their human resource policies to accommodate the needs of workers with young children Now many of those same workers face a new responsibility providing care for an older parent relative or friend Just as childcare did the growing need for eldercare presents companies with a new reality ndash workers who must juggle multiple demands on their time and energy Yet this reality presents genuine opportunities for those firms that recognize itrdquo We hope that by implementing the SHS Educational Program we can develop various elder caregiving resources for the benefit of the employee employer and company

What We Will Plan Forhellip Basic Packet ndash information about local agencies and support groups for employees as an option to help deal with caregiver stress reduce absenteeism and increase productivity in the workplace Employee How to Guides ndash help employer in developing a manual as simple or complex as they want to help their employees with caregiving and family caregiving ldquoburnoutrdquo issues Benefit(s) Packet ndash provide ownersmanagers with ideas about eldercare policies that they can implement into their

overall existing benefits and policies packages such as Flex-time shortened work weeks modified schedules Telecommuting Long-term care insurance plans to cover spouse and parentsparents in law

Speakers Forum ndash provide employers with ongoing presentations to educate their workforce on how to make good choices regarding caregiving amp eldercare Host ldquoCaregiver Fairsrdquo Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Natalie Ahlstrom - Seniors Helping Seniors - Las Vegas

Moms In Business Grant Competition Semi-FinalistsMoms In Business Grant Competition Semi-Finalists

Moms In Business Magazine bull June 2011 bull PAGE 29

About My Venture

BlueEyes amp BareFeet Designs is a clothing and design company featuring a collection for children created from

vintage vintage-inspired modern and recycled fabrics

Each piece is handmade and ultimately inspired by my children - two daughters Abigail and Elise and my son Isaac You will see them in many of the pictures as they are my regular lsquomodelsrsquo and everyday users of the designs Right now we are a one-man showhopefully about to change all that Our Unique Proposition - What makes BlueEyes amp BareFeet Designs unique is our focus on use of fabrics that are either recycled upcycled or sustainable 70-80 of our designs follow this concept Upcycling according to an article in the April 2011 issue of Entrepreneur magazine is ldquoushering in an entirely new wave of entrepreneurial innovationrdquo Upcycling by nature also leaves room for higher profit margins giving me the opportunity to outsource areas I need support in through partnerships with other local companies earlier in the business cycle rather than later boosting our chances for solid and consistent business growth Clients love the fact that I can take clothes they no longer want heirloom pieces or lsquoleftover good intentionsrsquo of fabrics they never used and bring them back to life as a boutique style outfit for their little one(s) A quick example is in the use of a t-shirt One t-shirt will either be turned into a jersey scarf a t-shirt tutu or play a role in the construction of a jersey dress or a combination thereof There is very little fabric left as waste when I am finished allowing the fabrics to reach their full potential and be used again in a different purpose saving energy time and money versus the use of new fabrics I currently find my fabrics through donations thrift stores and vintage stores We have set styles of designs but each piece usually ends up slightly or largely different bringing in the added value of one-of-a-kind looks Our Growth - Last year I launched this clothing collection for children as a project and an outlet for my creative mind The collection has quickly surpassed my expectations and has grown to a spot where I felt compelled this year to take a leap of faith resign from my position as a financial advisor and go fulltime on February 1 I am a faith-driven person and to make a long story short truly believe this business is not mine I am merely the first employee entrusted to bring it to its full potential The doors and opportunities opened by God have been truly mind-blowing The collection has steadily grown through word of mouth and personal marketing and is now at a point where growing demand justifies hiring help in the areas of production and administration This will allow my focus to be on design and expanding the product line through strategic partnerships with other local designers or further in-house production Your support in this funding will help to lsquobridge the gaprsquo in costs for hiring and branding

Three pivotal elements to the growth have been middotParticipation as a featured designer in the Childrenrsquos Fashion Show during Midwest Fashion Week in March middotPublicity through articles in local newspapers and publications middotWildfire word of mouth marketing from the best clients ever

I really work hard to build a community around my designs and have tremendous support in doing so locally and am ready to take this to the next level BlueEyes amp BareFeet products have already made their way into local boutiques through our partnership withAesthetic Design Style House providing the framework necessary to do what I do best design and innovate I am a born entrepreneur with the drive and business acumen to make this a sustainable company and am so excited to work with

Peerbackers and National Association of Moms in Business to take the next step in my business growth

Your Dollars - Your backing of this venture does not mean that money goes into my bank account to sit It will be distributed into a whole community of support for this venture From branding to website upgrading production to promotion your dollars will filter through the hands of MANY local businesses and designers Your funding will be a pivotal and defining moment for BlueEyes amp BareFeet Designs and every dollar is truly appreciated Thank YOU in advance for your support Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Stephanie Williams - BlueEyes amp BareFeet Clothing Designs

PAGE 30 bull June 2011 bull Moms In Business Magazine

About Our Venture

WE NEED YOUR HELP The Abstinence Education Council operating under the trade name AEC-I Decide (httpwwwAEC-

IDecideorg) works with young people in rural central NY to help them to make good choices for a happy healthy future

Our young people today face challenges that we could never have imagined Instead of getting good role models they are bombarded from all sides with messages that are confusing unhealthy counter-productive and too often inappropriate This often has the effect of encouraging high-risk behaviors

OUR PROGRAM All high-risk behaviors essentially come out of the same basic problems Starting with a lack of self-esteem (self-respect) and encompassing other issues from poor role models to problems with ADDADHD studies like those from State University New York Cortlandrsquos Center for the 4th and 5th Rs (httpcorlandeducharacteraboutushtm) have found that character education reduces the likelihood of children getting into high risk behaviors and increases the likelihood of success in life Since the late 1990rsquos abstinence programs have started focusing on addressing the reasons for all high risk behaviors and developing character as well as promoting developmental assets (httpsearch-instituteorgcontentwhat-are-developmental-assets) and protective factors This has influenced our decision to expand the focus of our programs to address the root causes of deadly behaviors

OUR NEEDThe problem we have been having with our programs is that we have had to tailor them to the specific needs of the organization which is making a request which means pretty much developing something new for each group We need to be more proactive so instead of waiting for people to call us and have them tell us what they want us to do we plan on booking the local libraries (which are free or very cheap) and just offering this program ourselves It will be for girls only ages 8 to 12 and 13 to 17 What we are doing now is putting together an 8 to 10 week program which we are calling ldquoHealthy Beautyrdquo It will start with Doversquos Self Esteem program which you can review at httpwwwdoveusdl=CFRBaspxlcp-dfrbarticlesvideos) The rest of the program will cover physical mental emotional and spiritual beauty with an emphasis on modesty and self-control as well as real tips on healthy beauty (inside and out) The program will loosely follow Sean Coveyrsquos book ldquoThe 7 Habits of Highly Effective Teensrdquo

OUR PROBLEMThere are so many kids that we would like to reach but this is a ministry and we donrsquot charge for our programs We are funded by donations which were down this last year We have a very small staff and very limited funds

OUR SOLUTION WITH YOUR HELP We are tapping into volunteers from Christianvolunteeringorg and are looking forward to the boost we expect from their help We are going to concentrate on girls ages 8 to 18 to simplify things for us And we are trying this innovative new way to raise funds and expand our base raise our visibility raise awareness of the problems our children face and offer helpful solutions

We can do it with your help Be our ldquoAngelrdquo and ask your friends to check us out at httpwwwMomsInBusinessGrantcomThank you

COMPETITIONSEMI

FINALIST Abstinence Education Council Non-profit Organization

Moms In Business Grant Competition Semi-Finalists

Moms In Business Magazine bull June 2011 bull PAGE 31

About My Venture

What is this venture all about

There are four key questions to ask or steps to any new idea Read on as I ask and answer the top questions

1 Do you Love It or Like It A Lot It must be something you like ideally something you love There has to be a passion or strong desire to learn and know more about something before venturing out Answer I love the game of golf and believe any woman can learn life lessons from golf that she can carry to her friendships her family and her business

2 Does anyone else like it Are there other people that like some part of the activity involved If you were starting an ice cream shop there would have to be someone somewhere that liked ice cream in order to be in business Answer I am one of those that would hop in the ice cream line There are many women that feel overwhelmed by all things golf and that is the first hurdle we will climb with them together

3 Have you made a decision Any idea remains between the ears if a decision is not made to take it to the next level and beyond Answer The merge of golf business and friends in a casual setting that introduces women to the world of golf is a decision that needs no thinking

4 Will you promote promote promote This is essentially the get busy step Answer This is the make it all happen phase and why I am here I have been through three of phases and am beyond ready to promote this as the concept for teaching life lessons around

I want to use the game of golf to teach women life lessons in a blend of areas to include self-esteem parenting and business A game that uses precision skill and patience is THE place to negotiate and even close business deals As with any venture or undertaking its important to plan a maneuver take a step forward and just swing Golf is a venue to be celebrated by other women and learning to play through our golf partner match up website peer-to-peer lessons and the largest part of the endeavor a one-day golf clinic with a second day for open play and mini tournament The funding from peer-backers would be used to design create and maintain a website purchase starter sets of clubs and other golf equipment and to promote the clinic

Why help fund this project I have a long standing background in event planning and have coordinated planned and run numerous golf tournaments hole-in-one fund raising events and social events with golf as a primary focus I also co-own multiple other businesses so I have started managed and successfully run multiple businesses I have the ability to kick start any concept and one that includes good times great learning and golf--thatrsquos an adventure I will undertake and grow

Why is This So Special This project is unique because it combines the elements of friendship mentoring business coaching and empowerment in one place and has so many ways to branch out in the future The endeavor is a personal passion but does so much for the community expanding the views of others and broadening the mind on how to include golf lessons in everyday life

Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Tarrah Jennings - On Par Empowerment Day for Women

PAGE 32 bull June 2011 bull Moms In Business Magazine

About My Venture

I Marketed my Business Basically for Free and I Teach You How to Do the Same

While on bed rest with my second child in 2008 I became severely depressed and worried about everything I dealt with my depression in a very careless wayI drove my family into severe debt I spent money on every and anything to keep myself lsquohappyrsquo and those around me happy too

One month of bed rest and my pregnancy I was slapped in the face with the reality that I had put my family in a horrible financial position and I wasnrsquot sure how to fix the situation With a two year old already at home and a new baby arriving any day the last thing I wanted to consider was going back to work So I explored my options and made the decision to build a business from home The little money I had was used to take care of the legal pieces such as getting my business license I was stumped on how to get the word out about my business with no money Enter Twitter Facebook and LinkedIn

I was already on some social networks socially but decided to take a chance and see if I could spread more info about my new venture using the Internet I was quickly able to spread the word among friends and family and potential clients I landed my first client four days after joining Twitter I learned about other ways to strategically place myself in front of people that could were either potentially clients or like-minded individuals that I could possibly collaborate and network with Today The Savvy Womenrsquos Business Solution still puts very little money out for marketing and Irsquom working hard to help fix the financial burden I put my family under

Would You Like to Learn How to Market Your Business on the Internet Also I would love to teach other moms and women in the Baltimore area how to market their businesses using social media and I want to do this for as little money as possible

By reaching my goal of $3000 I will hold four hands-on trainings in the Baltimore-Washington DC in the next 12 months Additionally I will be able to use this money to market locally in print media that I normally would not be able to afford on my own I can help other women like myself establish a professional presence for themselves a social media

strategy for their business and fun innovative ways to get your clients customers and community involved with your business

I thank you for your support and feel free to connect with me with any questions you may have Feel free to share my venture using the easy social media share buttons

Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Rebecca Buscemi - The Savvy Womenrsquos Business Solution

Moms In Business Grant Competition Semi-Finalists

Moms In Business Magazine bull June 2011 bull PAGE 33

About My Venture

The purpose of BuyByMomcom is to promote moms in business and get them out on the web BuyByMomcom is owned by Julianne Alvarez-Wish a WAHM to 4

My passion is for the moms who want to stay at home with their children while bringing in an income by selling the items they create or the products they believe in A friend of mine started an online boutique and tried so hard to market it and get word out about the products that she offered However in over 2 years she only ever made 2 sales from the boutique She was heartbroken All the time money and effort she was putting into the website was bringing her nothing in return She was frustrated to say the least and decided to close up shop

BuyByMomcom was born because I wanted to keep that from happening to other moms I wanted to see mothers succeed in their businesses and be able to stay at home with their children I wanted to spread the word about the amazing talents moms possess and I wanted to see them succeed beyond their wildest dreams in your business I truly believe that by working together we can make each mom a success

Some of the Features of BuyByMomcom

bullFree Listings for any mom in business on our Mom Shops amp Blogs page bullRandom Spotlight links every few days for more exposure to your business bullFeatured Mom opportunities where your business is in the spotlight for an entire week bullReviews and giveaways of some of the best mom-made products you will find bullReasonable advertising rates so that your 125x125 button is on every page of the website and blog

We want you to succeed Stop by BuyByMomcom today and add your free listing and check out all the other wonderful WAHMs and the products we have to offer

Visit httpwwwMomsInBusinessGrantcom - we welcome your support

COMPETITIONSEMI

FINALIST Julianne Wish - Buy By Mom

PAGE 34 bull June 2011 bull Moms In Business Magazine

Moms In Business Magazine bull June 2011 bull PAGE 35

FounderGina Robison-Billups

EditorDesignLayout

Eugenia Martini-JarrettEugeniaMIBNorg

Advertising Gina Robison-Billups

GinaMIBNorg

Published by NAFMIB the National Association for Moms In Business The Leading National Association Representing Executive Entrepreneur and CEO Moms

MIBNorg NAFMIBorg

Copyright 2011 copy International Association For Moms In Business See wwwMIBNorg for full copyright page

All Rights Reserved

ldquoTwenty years from now you will be more disappointed by the things that you didnrsquot do than by the ones you did do So throw off the bowlines Sail away from the safe harbor Catch the trade winds in your sails Explore Dream Discoverrdquo ~Mark Twain

ldquoWhatever the mind of man can conceive and believe it can achieve Thoughts are things And powerful things at that when mixed with definiteness of purpose and burning desire can be translated into richesrdquo ~ Napoleon Hill

ldquoPeople are definitely a companyrsquos greatest asset It doesnrsquot make any difference whether the product is cars or cosmetics A company is only as good as the people it keepsrdquo ~ Mary Kay Ash

ldquoSuccess or failure in business is caused more by the mental attitude even than by mental capacitiesrdquo~ Walter Scott

ldquoWhat I know for sure is that behind every catastrophe there are great lessons to be learned Among the many that we as a country need to get is that as long as we play the ldquous and themrdquo game we donrsquot evolve as people as a nation as a planetrdquo ~ Oprah Winfrey

ldquoLife is not about how fast you run or how high you climb but how well you bouncerdquo ~ Unknown

sign in a gift shop windowUnattended Children will be given an Espresso and a Free Puppy

Wisdoms for Thought

Page 11: Moms In Business Magazine June 2011

Moms In Business Magazine bull June 2011 bull PAGE 11

EVENTS

Moms Making A Million Radio Show

Visit httpwwwMIBNorg to view updates and the entire NAFMIB Calendar of Events

June 2011Sun Mon Tue Wed Thu Fri Sat

1 2Leadership and Innovation The SBA Green Procurement Programs

3Moms Making a Million Radio Show

4

5 6 7 8 9 10Moms Making a Million Radio Show

11

12 13 14 15 16 17Moms Making a Million Radio Show

18

19 20 21 22 23 24Moms Making a Million Radio Show

25

26 27 28B2BMoms Summit 2011

29B2BMoms Summit 2011

30

July 2011Sun Mon Tue Wed Thu Fri Sat

1Moms Making a Million Radio Show

2

3 4 5 6 7 8Moms Making a Million Radio Show

9

10 11 12 13 14 15Moms Making a Million Radio Show

16

17 18 19 20 21 22Moms Making a Million Radio Show

23

24 25 26PowerMom Summit - Las Vegas

27 28 29Moms In Business Grant 2012 - COACHING

Moms Making a Million Radio Show

30

31

PAGE 12 bull June 2011 bull Moms In Business Magazine

Prosperity ParentingHow parents sabotage their kidsrsquo success

and how they can lsquochange the storyrsquo

By Randy Gage

parents stop to think about how their own views on getting ahead influence their childrenrsquos ability to succeed

Your core beliefs about everything related to prosperity ndash money relationships health and spirituality ndash are set by the time yoursquore 10 years old And no one influences those beliefs more than parents

Millions of parents do this by conveying a negative vision of prosperity and success If you tell yourself things like ldquoIf it wasnrsquot for bad luck Irsquod have no luck at allrdquo and ldquoIrsquom always a day late and a dollar shortrdquo you will consciously or subconsciously convey these messages to your kids

People have a hard time believing they are sabotaging their prosperity at age 30 40 or 50 because of a belief that was formed when they were six but I see it all the time And thatrsquos the book that gets written unless you become aware of the plotline and decide to change the story

It starts with understanding your beliefs Most people have very limiting beliefs when it comes to money and prosperity And generally how they view money will be consistent with how they view their prospects in health relationships and careers

The good news is beliefs can be changed And if you change your own beliefs about money and prosperity you will show your kids by your thoughts words and actions what it means to have prosperity consciousness

The truth is itrsquos really not that hard to change your beliefs ndash If you are aware of them and make that choice Here are some tips

u Identify negative beliefs you may be creating in your children mdash Do some critical thinking about what kind of beliefs you developed in childhood about money rich people and wealth Honestly ask yourself are you programming your children with thoughts such as money is bad rich people are evil or itrsquos spiritual to be poor I call these ldquomind virusesrdquo Defeating them starts with acknowledging you have them

u Help kids identify anti-prosperity media messages Did you ever stop to think about how blockbusters like Titanic and Avatar portray wealth and how

grew up poor I was jealous of rich people and didnrsquot like them So over the years I kept trying to get rich not realizing that my subconscious mind was telling me

ldquoBetter stop doing that or yoursquoll become one of the evil mean nasty rich peoplerdquo

The messages against wealth and prosperity are all around us in our culture media and religions But how many

Every parent wants the best for their kids Yet millions of adults unknowingly

sabotage their childrenrsquos chances for success

I

Moms In Business Magazine bull June 2011 bull PAGE 13

those stories can set kids up with attitudes that sabotage their future success Talk to your kids about the subliminal messages they receive on TV in movies and other media Help them to become self-motivated critical thinkers

u Create a positive vision of prosperity Examine how you react to families with more wealth than yours when speaking to your kids Do you discuss them with envy or jealousy or admiration and respect Talk to your kids about how their thoughts about wealth can shape their future

It is important to realize that creating true prosperity consciousness is about expanding your vision of what can be for you and your family Abundant people see opportunity They never think something is too good to be true They expect good things So think about these traits and the example you set for your kids

People with prosperity consciousness are dreamers They imagine a better way then work to make it so More importantly they donrsquot buy in to the negative and

erroneous beliefs around them When they are told something is too difficult or not possible they simply smile at the thought They are not easily swayed with the cowardly cautions of the crowd Instead of thinking what is ldquorealisticrdquo people with

prosperity consciousness dream about what they really want in life

Parents who share their dreams with their kids give them the gift of a larger worldview Studying vacation brochures reading luxury magazines and even driving through wealthy neighborhoods are some of the activities families can do together to expand their view of what is possible and develop a larger prosperity consciousness

Why is this so important When your prosperity consciousness expands your subconscious mind works to make these dreams come true It creates confidence drive and ambition Your beliefs change and you begin to attract more prosperity in all areas of your life It all starts with mindset

Developing a prosperous mindset is a continuous process Whether you and your children are on the path to poverty or prosperity is determined by the thoughts you give precedence to every moment of every day

Remember your thoughts come from the type of vision you have Everyone has a vision Millions have a negative one many more have a neutral one Itrsquos vital to help your children develop a positive one for a lifetime of prosperity consciousness

PAGE 14 bull June 2011 bull Moms In Business Magazine

Beth Adcock Shiroishi

lsquos Green Guru ATampT

Moms In Business Magazine bull June 2011 bull PAGE 15

Beth Shiroishi Chatswith Moms In Business Magazine

Continued on page 16

By Gina Robison-Billups

GRB Beth thank you so much for taking this time to share important parts of your life with our readers First of all how many years have you been in this business

BAS 13 Years

GRB How many children do you have

BAS I - we have two of the most awesome girls ndash 4 and 7 I know Irsquom biased but they are truly the best kiddos ever

GRB What does your company do

BAS Our mission is to connect people with their world everywhere they live and work As part of that I have the good fortune to work in our Citizenship and Sustainability group where we focus on issues that are at the intersection of the needs of our company and the needs of society So on any given day I might be thinking about the roll-out of our annual sustainability report the energy efficiency of a cell phone charger participating in a job shadow event with high school students aimed at showing them the value of graduating from high school activating our employees around sustainability or sharing some new technology research from ATampT Labs about ways to prevent the elderly from falling

GRB Whatrsquos on the horizon for you and your business

BAS Wersquore always looking for new and exciting ways to keep consumers connected whether through a revolutionary smartphone or through a pill bottle that reminds you to take your medicine As we help people find new ways of connecting wersquore also looking for new ways to help educate consumers We have been at the forefront of consumer education and continue to look for innovative ways to get the right information into the hands of consumers ndash whether that be through online safety programs for kids with privacy and security initiatives to protect their personal information or by helping them understand their rate plans and available options Along the same education angle Irsquom really excited about tools we have coming online to help our business customers understand the environmental benefits of our travel substitution products

GRB Whatrsquos your greatest achievement

BAS I view life as a continuous lesson so Irsquom not sure Irsquoll ever

Atamptrsquos Assistant Vice President Corporate Citizenship amp Sustainability Beth Adcock Shiroishi shares her life and successes as a business executive and mom with Moms In

Business magazine readers

be able to say I had one greatest achievement I also believe that the greatest achievements are sometimes the seemingly insignificant ones that donrsquot grab headlines I remember one day last year when I had a breakthrough in what had been a really difficult relationship with a particular colleague It was amazing how liberating it was to turn that corner and how at the end of the year I considered that to be my one of my biggest accomplishments Or sometimes it is the unexpected things a few months ago while getting ready for work I heard the familiar gallop of my four-year-old (imagine a lightweight horse) coming towards me I suddenly felt so incredibly happy that this little personrsquos life was such that she chooses to skip as her primary mode of getting from place A to B Now wersquove not hit the teenage years yet so Irsquom savoring this while it lasts

At work my greatest achievement is a culmination of all the work wersquove done over the past three years around sustainability I had the privilege of coming into a brand new position and organization and helping to build a sustainability group from the ground up with a great team of coworkers and under the amazing leadership of our Chief Sustainability Officer Charlene Lake Itrsquos awesome to stand back and survey the work so far ndash its impact on the engagement of our employees the financial return to the company and the external recognition that helps validate decisions wersquore making every day While we donrsquot do the work for purposes of recognition itrsquos rewarding to be recognized through things like the Dow Jones Sustainability Index the Carbon Disclosure Leadership Index and the Corporate Responsibility Officerrsquos Top 100 companies We still have a long way to go on our sustainability journey but little successes along the way make the ride more enjoyable

GRB What advice do you have for other moms in business

BAS In no particular order my random stream of consciousness would be to

1 Support each other ndash emotionally Often I think we moms can be our own toughest critics Recognize that while everyone has their own style of mothering and their own strengths and opportunities we all share a common bond in loving our children and in trying to do the best we know how to do

PAGE 16 bull June 2011 bull Moms In Business Magazine

2 Support each other ndash financially Try to shop online and at places that are mom-owned or that are good employers to moms Whether it be eBay Etsycom the deli down the street or the company that has great family-friendly policies reward good behavior with your purchasing power ndash whatever size it may be

3 Support yourself Build a framework around what you need to keep your energy level high and your mental state healthy and try to live within that framework This varies by person and there isnrsquot a one-size-fits-all solution so spend some time thinking through what it means for you Then build an action plan to hold yourself to it For example it took me a while to figure out that something crucial for me is having a chunk of time every weekend just milling around my house as a family with no set agenda But now that I recognize that I try hard to make sure that is a part of most every weekend It is easy to get into ldquogo go gordquo mode and to feel guilty if your kid isnrsquot in every class sport or event For some people that is how they get energy and that works wonderfully But I (and my kids) need downtime and Irsquom always amazed at the fun and creative things that happen when we just let the day unfold around us Last weekend my older daughter inspired by Pippi Longstocking herself decided to build a path where she and her sister could maneuver through the house without touching the floor Chairs stuffed animals clothes and boxes were everywhere The ensuing chaos brought the laughter craziness and fun that we all needed And Irsquom betting those memories will stick with us far longer than some planned event would have

GRB Who has been your greatest inspiration

BAS I believe there is something to be learned from everyone we meet and many people and experiences have shaped the person I am today But hands down my greatest inspiration is

my kids Through the joy worry laughter tears and everything in-between they motivate me to be the best person I can be and to really examine what message it is I am sending And as a self-confessed ldquosemirdquo control freak they teach me daily that control is highly overrated and there is a higher power in play here It is amazing to watch them grow into their own unique identities while also providing a really honest ldquomirrorrdquo back to me as the parent But the optimism and hope that they embody truly inspire me and drive me in my work around sustainability at ATampT It may sound clicheacute but I truly want this world to be a better place for them and for the kids that they will hopefully one day be blessed with and be inspired by

GRB How do you manage it all

BAS Well the big caveat is that I donrsquot manage it all My husband is a total partner and does a ton And even on the stuff that is mine to do it doesnrsquot always get done flawlessly

Having said that here are my coping mechanisms1) Make a list You can tell my stress level by how many

lists I have with me at any given moment in time

2) Dispel the myth of ldquobalancerdquo which conjures up the image of that scale showing all your credits and debits down to the well-calculated ounce Instead go for ldquojugglerdquo which conjures up images of fun and chaos and where there is more room for error And remember that a dropped ball can even sometimes be a source of laughter

3) Think in long increments of time If your goal is to have every day be a perfect blend of work vs life you are going to be feeling disappointed in yourself frequently So look at the landscape over a longer period of time and with a peaks-and-valleys mentality yoursquoll get closer to success and reality

4) Manage guilt ndash donrsquot let it manage you I think guilt can serve a good purpose but the key is what you do with it Am I feeling guilty because I really have been working too much and need to spend more time with my kids Then figure out a solution Am I feeling guilty when Irsquom with my kid because I had to work late nights this week Let it go and shoo away the guilt by being fully present in the moment with your child

5) Let some of it go I often laugh that I do have it all ndash all the stress worry to-do lists a mile long etc But in all seriousness you have to decide what is important My house is rarely straight (because Pippi lives there remember) my yard is not perfectly manicured and Irsquom always behind on catching up with friends and family One of the best pieces of advice I ever got was to ldquojust reframe itrdquo I can choose to walk into the house at the end of the day and feel my chest tightening at the mess Or I can choose to walk into the house and think ldquoWow ndash isnrsquot it great that my kids have had so much fun playing in the living room todayrdquo It really is a choice ndash if you start reframing it with what you say to yourself you really do start to change what you feel and think

Moms In Business Magazine bull June 2011 bull PAGE 17

(with the caveat that every day is different)

545 ndash Stumble out of bed645 ndash Leave for work with a hug and a kiss to the kids getting out of bed700 ndash Stop by the drug store for some needed items730 ndashJoin TelePresence meeting with coworkers in London900 - Conduct weekly staff meeting1030 ndash Hold a one-on-one meeting with one of my employees1100 ndash Take a quick trip to my oldest daughterrsquos school to surprise her for lunch (a pretty rare treat)1215 ndash Return to work for meetings meetings meetings400 ndash Join a conference call with an industry group

Check out the impact of her work worldwide

Our commitment to operate a more efficient fleet led to a 43 reduction of fleet GHG emissions compared to 2009 Much of this progress has been a result of fuel efficiency gained from our adoption of 3487 alternative-fuel vehicles and operational efficiency This is part of ATampTrsquos commitment to deploy approximately 15000 alternative-fuel vehicles through 2018

We have commissioned three solar systems In 2010 a third solar system was installed at one of our data centers in San Diego The 262kW system will produce 444000 kWh of electricity per year We launched our solar initiatives in 2009 by contracting two systems mdash one at our San Ramon campus which generates 16 million kWh annually and one at Secaucus NJ which generates 1 million kWh per year

We also continue our involvement with Austin Energyrsquos GreenChoice renewable energy program through which we purchase wind power for 10 percent of our electricity consumption in all ATampT facilities in Austin Texas This effort will help us avoid 72 million kWh of fossil-generated electricity each year

Beyond traditional office recycling which we maintain in more than 130 employee sites we manage a program to reclaim network resources such as copper telecommunications wire and central office equipment The ATampT Supply Chain Investment

530 ndash Head home545 ndash Enjoy a huge hug around my knees from my 4-year-old accompanied by ldquoI TOO much love yourdquo (a pretty good boost for my morale) 600 ndash Have dinner with the family (thanks dear husband for cooking)630 ndash Help the kids finish homework followed by baths dessert random meltdown by someone in the house (sometimes me)730 ndash Read with the kids and put them to bed815 ndash Do a quick check of personal email and news830 ndash Log in remotely and work1030 ndash Go to bed

Lather rinse repeat

Bethrsquos Work is Really Doing Great Things for Our Environment

Recovery group works company-wide to reuse sell and recycle materials The group sent less than five percent of the materials it received to the landfill The Investment Recovery group oversees six strategically located warehouses that handle recycling for a majority of the 50 states In 2010 we kept more than 569 million pounds of aluminum plastic lead steal copper and copper cable from landfills

In 2010 we collected more than 96000 computers monitors and servers for donation reuse and recycling

We have a relationship with Xerox Corp to help us complete a Print 360 review of the printing devices in our office buildings As part of this effort to consolidate and replace this equipment we removed more than 19000 devices from nearly 3000 ATampT locations Xerox estimates this effort reduced our annual printer-associated energy use by 38 percent and our affiliated GHG emissions by 32 percent per year

This is just the beginning More can be found about at httpwwwattcomgencorporate-citizenshippid=8506 httpnetworkingexchangeblogattcomauthorbeth-shiroishi

A Day in the Life of Beth Shiroishi

PAGE 18 bull June 2011 bull Moms In Business Magazine

By Joy Chudacoff

When we entered the front door an energetic young woman who wanted to know how she could help us immediately greeted us She escorted us to someone who could help our children open their accounts We were invited to try a beverage from their vast menu (water coffee tea soda juice and hot chocolate) and of course the children were immediately given lollipops to welcome them as new customers (By the way the complimentary drinks were not just for new customers I could overhear the conversation at the teller window and they were offering this to everyone who entered the bank)

The representative that helped our children open their accounts was knowledgeable He answered our questions and he treated our children with respect He spent a lot of time with us and we never felt rushed or confused about what was going to happen next

We walked away from the experience feeling like we made a great decision to open the accounts at this bank and it was a great ldquofirstrdquo experience in banking for our children as well

No matter what type of business yoursquore in first impressions count ndash a lot People want and expect a very personal high-touch experience If you are a woman entrepreneur and you

want to create raving fans for your business I invite you to take an inventory of the process you use to create an unforgettable first impression

Here are a few tips on setting yourself up for success for a great first impression

1 You had me at Hello Whatrsquos the point of first contact with you and your company If itrsquos email make sure you have a system in place for you or someone on your team to receive email inquiries quickly If itrsquos by phone does your

Make a Great First ImpressionA few days ago our family made a trip to the local bank here in our community so that our children could open their first savings account The piggy banks were overflowing with money due to various visits from the tooth fairy as well as rewards for all of their good deeds around the house What happened when we entered the bank made a big impression on me and got me thinking about how Smart Women entrepreneurs always make a good first impression

Smart Women

Moms In Business Magazine bull June 2011 bull PAGE 19

message state clearly what you want the caller to do Do you have a system set up so that you return calls within 24 hours Here at Smart Women Smart Solutionsreg response time is a valuable part of laying a good foundation with our clients Our goal is to provide ldquored carpetrdquo treatment to everyone we come in contact with Review your systems for how someone makes that initial contact with you Make sure your system works fast and efficiently

2 Itrsquos contagious ndash Having a friendly positive attitude from the initial point of contact is important People want to associate or be with people who are friendly and helpful It makes them feel supported and cared for Several years ago I walked into my office one day to find my assistant at the time talking rudely to someone on the phone I was horrified Needless to say that particular person did not work out well however it was a valuable lesson for me I want to attract support team members who hold quality client interaction to the same standard as I do

3 Plan Your Process ndash Create a process for your ideal client so that the first impression with you is seamless and successful Decide now how you want the process to work and enlist your team to help you roll it out If you are

a solo entrepreneur and donrsquot have any team members working with you yet I invite you to sit down and think about what you want your first impression to look like with your ideal client This is time well spent and can mean the difference between incredible business growth or ho-hum results (It was when I took this part of my business seriously that I began to see huge jumps not only in my income but also in the quality of the clients I serve)

Spend some time reflecting on your first impression process I invite you to set the intention to create ldquoroyal red carpetrdquo treatment from that first point of contact so that you too can enjoy big leaps in your income along with quality clients who rave about you everywhere they go

Anything is possible Everything is waiting for you

copy 2011 Joy Chudacoff

PAGE 20 bull June 2011 bull Moms In Business Magazine

RTS Publishing ndash Richelle Shaw CEO

Richelle is the leading expert and authority in building successful million dollar businesses Richellersquos experience comes from building her first business to $36 million losing it all after the 911 World Trade Center Tragedies then

successfully rebuilding her million dollar company in approximately 5 months As the only female African American public utility owner in the nation Richelle has won local and national awards including Top Woman Entrepreneur from AKA Las Vegas Chapter Marketer of the Year from Glazer-Kennedy Insiderrsquos Circle of 20000 members and Unstoppable Woman for the Womenrsquos Leadership Counsel She was also nominated for the GreenLeaf Award Top 50 Collection Professionals and the Top 40 Under 40 when she was 27

After writing the book How to Build A Million Dollar Business in Las Vegas- Without the Casinos Richelle set on a journey to help other women of color build their own million dollar businesses Since 2007 Richelle has successfully mentored over 6400 women of color in her international coaching program designed to help take business ideas and make them a business reality

Richelle is also a mentor for Make Mine A Million an expert content contributor on multiple internet sites and featured in over 30 publications including Inc Entrepreneur Black Enterprise Smart Money plus the covers of Collection Advisor and MOMEO Magazines

Currently Richelle shares her knowledge with several business owners across the United States as their business advisor and implementation coach She and her staff implement the strategic plans to help build businesses for several physicians a beauty school a race car association a restaurant and an auto repair facility She has helped business owners in over 98 different industries

Richelle is providing the grand prize grant winner withOne Year Onyx Level Membership and Mentoring to The Million Dollar Equation with Richelle Shaw Included

u Monthly coaching and training calls on essential business building strategies included in the Million Dollar Equation

u Step by Step Checklist on how to use different tactics and media u Downloadable examples of strategies u Access to the Million Dollar Equation Solutions Center where all small business

questions are answered

Total Value $300000HttpwwwTheMillionDollarEquationcom

RTS Publishing

Heros and SherosSupporting Moms In Business Grant Competitors

The

This Monthrsquos Featured Heros amp Sheros Part 2

Moms In Business Magazine bull June 2011 bull PAGE 21

She Gets ResultsBrenda Prinzavalli

Brenda Prinzavalli is a writer consultant seminar developer and business owner She has a passion for helping others achieve greater balance in their busy lives A former educator trainer and consultant in the field of education Brenda is the founder and owner of Balanced Organizing Solutions LLC

a unique organizing business that perfectly marries her professional expertise as an educator and problem-solver with a personal commitment to health and wellness of the body and mind - beginning with a simplified organized life

Brenda has served a variety of business and residential clients on projects large and small and she regularly works with corporate executives to create more profitable businesses and greater worklife balance through streamlined systems She also works with individuals and families who want to simplify their lives and gain more time to pursue their passions

Brenda is also in various forms of media whether writing her Organizing eNewsletters contributing to a variety of publications or appearing as the Dream Team Organization Editor for the FOX show MORE on KVVU FOX 5 Las Vegas This gives her the opportunity to spread her gift of organizing on a broader scale

Her memberships include The National Association For Moms In Business the National Association of Women Business Owners and the National Association of Professional Organizers as a Golden Circle Member She has served as National Chair for the National Association For Moms In Business National Board Committee Chair for theCreate Your Dreams Gala Co-Chair of the Women of Distinction Awards and Nevada

Ambassador for the National Association of Professional Organizers

Brenda holds a master of elementary education from the University of Nevada Las Vegas and a bachelor of elementary education from the University of Iowa She and her husband Brian currently reside in Las Vegas NV

Brenda co-founded She Gets Results with Gina Robison-Billups to help provide a place of resources and connections to help women to get better faster and greater results Contact Brenda at wwwBalOrgcom

She Gets Results proudly supports the Moms In Business Grant Competition with the following benefit

Matching Dollar Sponsor SheGetsResultscom is going to match dollar-for-dollar up to $1000 to the Grand Prize Grant Winner

Value $100000 (in Cash)HttpwwwSheGetsResultscom

She Gets Results

PAGE 22 bull June 2011 bull Moms In Business Magazine

The SBE Council

The Small Business amp Entrepreneurship Council (SBE Council) is the nationrsquos leading organization devoted to protecting small business and promoting

entrepreneurship Through advocacy education and training opportunities SBE Council works to foster and promote small business start-up and growth and entrepreneurial opportunity The SBE Council is celebrating their 15th year in operation HttpwwwSBECouncilorg

SBE Council

WE Inc

WE Inc is a a project of the Small Business amp Entrepreneurship Council (SBE Council) -- a prominent advocacy and research organization dedicated to protecting small business and promoting entrepreneurship WE Inc aims is to improve

and enhance the economic climate for womenrsquos entrepreneurship By advocating for policy solutions that encourage business ownership by women and providing information and resources to entrepreneurs at all stages of their business development WE Incworks to increase economic opportunity and financial security for those seeking the rewarding and challenging path of business ownership HttpwwwSBECouncilorg

WE Inc

Hybrid Mom

Hybrid Mom was conceived in 2006 and came into the world in the same way most babies do not without struggle but full of excitement joy and love Our

motivation and passion is to create one authentic inspiring and reliable resource for the multiple roles todayrsquos mom plays - loving parent unique individual and business-minded person HttpmibnorgwwwHybridMomcom

Hybrid Mom

Supporting Heros and Sheros conrsquot

Promotional Partners

ACTiVATE

There are many programs to assist entrepreneurs even programs specific to women but ACTiVATE targets a unique market - technology transfer - and delivers

results An internationally acclaimed program ACTiVATE provides innovative and intensive development along with a community of support created to unlock the true potential of experienced women - a largely untapped market - to start and grow technology-based businesses HttpwwwPathForwardCenterorg

ACTiVATE

Moms In Business Magazine bull June 2011 bull PAGE 23

Chances are that you know a Mom have or had a Mom are a Mom that has had the challenges of starting a business - a dream or perhaps there was an

opportunity to expand their existing business - only to not have enough sup-port or finances

Moms that take an ideadream and create a business while juggling children grandchil-dren family and morehave additional hurdles to conquer

The purpose of the Moms In Business Grant Competition valued at over $10000 is to provide enterpris-ing Moms with vi-tal tools educa-tion support and cash to achieve their goals and success

CongratulationsTo theTop10 Moms In Business Grant Competition Semi-Finalists

These Semi-Finalists need YOUR helpNOW

to achieve their goals

u BROWSE through the 10 Semi-finalists and read about their inspiring ven- tures throughout the following pages

u FIND one or more that you feel you would like to see succeed u VISIT their project u VIEW their generous offers for your support u PITCH IN and Make A Difference in the future of a Mom and her life

Moms In

BusinessGrant Competition

SEMI-FINALISTS

Get Started Now

PAGE 24 bull June 2011 bull Moms In Business Magazine

MEMBERS NEWS

About My Venture

If your passion was an art and a gift that you could share with others how would you go about telling

folks Heads or Tails creates custom bows and dresses for children of all ages This business is built on the quest of sharing caring and making moments special by adding their products to the moments remembered Peerbackers has created a platform to help businesses grow with a twist Heads and Tails has set a goal to raise $11100 in less than 45 days

Heads or Tails needs you right now to make a pledge If the goal is reached Heads and Tails will use the funds to purchase a van sewing equipment and hire additional staff I need your contribution to help Heads or Tails to fulfill its fund raising goal Even more your support will help Heads and Tails make even more moments special with its bows and dresses Make a pledge of support today

About Heads Or Tails manufactures and supplies Custom Childrenrsquos Hair Bows for Babies Toddlers and Girls of all ages Heads Or Tails will be launching their New Dress Line This Line will consist of an array of styles of Pillow Case amp Jumper Dresses

What Do We Need Heads Or Tails is in need of a Commercial Van and a Commercial Embroidery Machine

Why Do We Need Heads Or Tails is expanding and needs the necessary equipment to keep up with the demand and for the business to grow The Commercial Van will be used to transport products to Vendor Trade Shows Festivals Markets and other Craft Shows The Commercial Embroidery Machine will be used to do the embroidery directly at the Shows and at the office location

Goal Our Fundraiser Goal for this project is $11100 (Van-$5000 amp Embroidery Machine $6100) Any contribution big or small will help Fund Heads Or Tails Goal As the business continues to grow Heads Or Tails will be able to give back to the community through Employment Skill Training Entrepreneurship as well as Special Events giving a certain percentage of revenue back to a specific organization

Motto At Heads Or Tails we ldquoStrive in Dressing Your Little One from Head To Tailrdquo

Thank you in Advance for Your Support

Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Angela Owens - Owner Heads or Tails

Moms In Business Grant Competition Semi-Finalists

Moms In Business Magazine bull June 2011 bull PAGE 25

About My Venture

BACKING A WIN-WIN PROJECT EcoBio-Block was developed in Japan to revitalize and purify polluted waters in rivers canals and the ocean over a decade ago It is

presently being used in a variety of outdoor and government projects in Japan Korea India Malaysia and China Using naturersquos own system of cleaning water EcoBio-Block clarifies cloudy water in aquariums ponds and in other environmental uses with beneficial bacteria and nutrients infused in a volcanic rock which multiply and disperse regularly into surrounding waters keeping bacteria levels consistently high enough to breakdown organic waste into less toxic nitrates and keep water clear odor-free and healthy

It also appears to encourage an increase in the levels of microbes which breakdown nitrates into nitrogen gas which then dissipate into the air It has a US Patent and is certified to international safety standards The pondenvironmental products which are known as the ldquonsMrdquo and ldquoWaverdquo are generally effective for about 3 years The nsM are shaped like stones come in a box of 4 and can treat from 100 - 400 gallons of water depending on the condition of the water and the amount of fish) The Waversquos design is based on hydrodynamics and is made to keep mud out and allow bacteria to multiply easily For large pond use it can treat from 300 to 1000 gallons of water (also depending on water conditions and fish populations) It normally takes from 2 to 6 weeks to see optimum results but factors such as temperature can cause a variation in the time frame This product is easy-to-use mess-free and reduces maintenance in ponds and other water features

OUR PROBLEM AND OUR PROJECT ONEdersave Products LLC httpwwwOnedersavecom is the exclusive distributor of EcoBio-Block Family Products in the US and Canada It was the recipient of the 2008 Pet Age magazine ldquoPinnaclerdquo Award for aquarium product of the year The pond and environmental products are brand new additions to our product line but this absolutely unique product faces a major hurdle Despite the fact that it has been thoroughly researched and is being used with great results overseas we face a credibility problem

The product sounds too good to be true and we are pretty much being ignored We want to have a major American University study and publish the data on this product We need to have easily accessible information by a respected source to back up our claims that it will be a boon to the environment as it cleans purifies and deodorizes polluted waters and creates a healthy environment

for aquatic life

With a project like this everyone wins

Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Arline Saiki - ONEdersave

PAGE 26 bull June 2011 bull Moms In Business Magazine

About My Venture

Why we need your support

Sales of our popular Kitty Holstersreg cat harness are about to exceed our supply Demand for our Kitty Holsterreg increased exponentially after being featured on CBS Sunday Morning and being given the highest rating (5 out of 5) by Cat Nip magazine based on its comfort and difficulty for cats to wiggle out of

Our sales have consequently gone through the roof and we are at risk of running out of product We need to make more harnesses sooner than expected cotton prices have soared significantly increasing the cost of manufacturing the Kitty Holsterreg and we need to expand our line with new colors patterns and sizes to meet customer demand Without your help it is unlikely that we will be able to start production before we run out of harnesses What your donations will do for us

Your donation will help us fund a grant to produce more Kitty Holstersreg We are adding several new colors and patterns as well as two additional sizes to fit a wider range of cats The colorspatterns we are adding are camouflage pink tiger stripe and jaguar 10 of sales of the pink Kitty Holster will be donated to charities that support the fight against breast cancer

What you can do to help 1) Donate to this venture 2) Forward our project link to others in your network 3) Share our project with your friends on Facebook and LinkedIn 4) Tweet about our project on Twitter

What you will receive in return

In addition to a sense of satisfaction that you are helping cats get the chance to enjoy being walked outside supporting the fight against breast cancer and a very important part of our growth everyone who pledges will also receive a gift specific to their pledge level and become a member of Crazy K Farmrsquos Circle of Friends which will entitle them to exclusive discounts on our products and behind-the-scenes access to our company and the farm that inspired it

More information about our company

1) Watch a video about our harness httpwwwyoutubecomwatchv=qhjrtuKiNQI 2) Learn more about the harness on the Kitty Holster website wwwKityHolstercom 3) Learn more about our company and the farm atwwwCrazyKFarmcom

We look forward to your support thank you Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Tobi Kosanke - Crazy K Farm - The Kitty Holster

Moms In Business Grant Competition Semi-Finalists

Moms In Business Magazine bull June 2011 bull PAGE 27

COMPETITIONSEMI

FINALIST Temeca Jone - Funducate

About My Venture

Funducate is an exciting company that has a line of educational tools and merchandise for children that are

fun and engaging Funducate was founded by my husband Todd and myself It is registered as an Ohio Limited Liability Corporation Funducate is the Trademark name for all of the Sing Along with Happy Handy Fun Bunch Peek at You Kids Tribute to Heroes and Living in Faith Everyday (LIFE) books videos and merchandise

The Fun Bunch Series and Happy Handy book series 1 and 2 collectively has 10 books self published with the initial trial period using the first series as an educational tool has been used in school and educational facilities to teach children ages 12 months to 11 years of age Within 1 to 3 years all books directed by the Non-Profit Corporation All in One (AIO) Books at all levels of non-profit business has reached the market north south east and west within the United States to areas with educational and literacy challenges Through AIO Outreach Program AIO Books has also partnered with learning institutions and

organization to incorporate a multi-systemic approach establishing a continuum of mental health community school and home based interventions to further demonstratepromote fun learning and education I dress as Udder the Cow one of our Fun Bunch character I read our Tribute to Heroes books sing songs discuss about our heroes the Military Fire and Police Department with children during AIO outreach program

Also through the outreach program I am able to donate books and help bring fun to education and assist educators

Please visit wwwFunducatenetThank you in Advance for Your Support Visit httpwwwMomsInBusinessGrantcom

PAGE 28 bull June 2011 bull Moms In Business Magazine

About My Venture

Seniors Helping Seniors ndash Las Vegas NV When Employees Become Parentrsquos CaregiversHELP SHS CREATE OUR SHS EDUCATIONAL PROGRAM FOR EMPLOYERS About UShellipMy mom was a great lady When she developed Alzheimerrsquos

in 2002 she was still an intelligent outgoing and fun loving person I wanted to spend time with her before the disease caused her to become unaware of her family and her surroundings Thankfully I was able to quit my job and stay with her I lived with her for over two years and it was some of the best spent times with her in my life

However many adult children canrsquot always help with the caregiving of their parents or risk any consequences with their jobs due to absenteeism or lack of productivity In most caregiving situations the elderly parent wants their daughter or son there to help because they know that they are trustworthy Upon my motherrsquos death I knew that I wanted to continue to help elder seniors as well as the older children of senior parents That is when my husband Doug and I discovered Seniors Helping Seniors an exceptional and unique program of compassion and care It matches senior caregivers with seniors who are looking for a little help to stay independent in their own home for as long a possible a way to give and to receive This innovative program creates the support you need from people with life experiences who will understand your parent the most

This has been a great business for my husband and I because we both enjoy helping others But we have realized that there are so many adult children caregivers today who are trying to juggle their families their job and their aging parent(s) throughout their daily lives It has become a 247 struggle for them not allowing them to enjoy being their parentsrsquo kids anymore just their caregivers

What we want to accomplishhellipSeniors Helping Seniors provides in-home non-medical caregiving services to seniors in our community In addition Seniors Helping Seniors wants to start an SHS Educational Program to provide information to our local employers about their employees who are responsible for the caregiving of an elder senior In the 1980rsquos American businesses adapted their human resource policies to accommodate the needs of workers with young children Now many of those same workers face a new responsibility providing care for an older parent relative or friend Just as childcare did the growing need for eldercare presents companies with a new reality ndash workers who must juggle multiple demands on their time and energy Yet this reality presents genuine opportunities for those firms that recognize itrdquo We hope that by implementing the SHS Educational Program we can develop various elder caregiving resources for the benefit of the employee employer and company

What We Will Plan Forhellip Basic Packet ndash information about local agencies and support groups for employees as an option to help deal with caregiver stress reduce absenteeism and increase productivity in the workplace Employee How to Guides ndash help employer in developing a manual as simple or complex as they want to help their employees with caregiving and family caregiving ldquoburnoutrdquo issues Benefit(s) Packet ndash provide ownersmanagers with ideas about eldercare policies that they can implement into their

overall existing benefits and policies packages such as Flex-time shortened work weeks modified schedules Telecommuting Long-term care insurance plans to cover spouse and parentsparents in law

Speakers Forum ndash provide employers with ongoing presentations to educate their workforce on how to make good choices regarding caregiving amp eldercare Host ldquoCaregiver Fairsrdquo Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Natalie Ahlstrom - Seniors Helping Seniors - Las Vegas

Moms In Business Grant Competition Semi-FinalistsMoms In Business Grant Competition Semi-Finalists

Moms In Business Magazine bull June 2011 bull PAGE 29

About My Venture

BlueEyes amp BareFeet Designs is a clothing and design company featuring a collection for children created from

vintage vintage-inspired modern and recycled fabrics

Each piece is handmade and ultimately inspired by my children - two daughters Abigail and Elise and my son Isaac You will see them in many of the pictures as they are my regular lsquomodelsrsquo and everyday users of the designs Right now we are a one-man showhopefully about to change all that Our Unique Proposition - What makes BlueEyes amp BareFeet Designs unique is our focus on use of fabrics that are either recycled upcycled or sustainable 70-80 of our designs follow this concept Upcycling according to an article in the April 2011 issue of Entrepreneur magazine is ldquoushering in an entirely new wave of entrepreneurial innovationrdquo Upcycling by nature also leaves room for higher profit margins giving me the opportunity to outsource areas I need support in through partnerships with other local companies earlier in the business cycle rather than later boosting our chances for solid and consistent business growth Clients love the fact that I can take clothes they no longer want heirloom pieces or lsquoleftover good intentionsrsquo of fabrics they never used and bring them back to life as a boutique style outfit for their little one(s) A quick example is in the use of a t-shirt One t-shirt will either be turned into a jersey scarf a t-shirt tutu or play a role in the construction of a jersey dress or a combination thereof There is very little fabric left as waste when I am finished allowing the fabrics to reach their full potential and be used again in a different purpose saving energy time and money versus the use of new fabrics I currently find my fabrics through donations thrift stores and vintage stores We have set styles of designs but each piece usually ends up slightly or largely different bringing in the added value of one-of-a-kind looks Our Growth - Last year I launched this clothing collection for children as a project and an outlet for my creative mind The collection has quickly surpassed my expectations and has grown to a spot where I felt compelled this year to take a leap of faith resign from my position as a financial advisor and go fulltime on February 1 I am a faith-driven person and to make a long story short truly believe this business is not mine I am merely the first employee entrusted to bring it to its full potential The doors and opportunities opened by God have been truly mind-blowing The collection has steadily grown through word of mouth and personal marketing and is now at a point where growing demand justifies hiring help in the areas of production and administration This will allow my focus to be on design and expanding the product line through strategic partnerships with other local designers or further in-house production Your support in this funding will help to lsquobridge the gaprsquo in costs for hiring and branding

Three pivotal elements to the growth have been middotParticipation as a featured designer in the Childrenrsquos Fashion Show during Midwest Fashion Week in March middotPublicity through articles in local newspapers and publications middotWildfire word of mouth marketing from the best clients ever

I really work hard to build a community around my designs and have tremendous support in doing so locally and am ready to take this to the next level BlueEyes amp BareFeet products have already made their way into local boutiques through our partnership withAesthetic Design Style House providing the framework necessary to do what I do best design and innovate I am a born entrepreneur with the drive and business acumen to make this a sustainable company and am so excited to work with

Peerbackers and National Association of Moms in Business to take the next step in my business growth

Your Dollars - Your backing of this venture does not mean that money goes into my bank account to sit It will be distributed into a whole community of support for this venture From branding to website upgrading production to promotion your dollars will filter through the hands of MANY local businesses and designers Your funding will be a pivotal and defining moment for BlueEyes amp BareFeet Designs and every dollar is truly appreciated Thank YOU in advance for your support Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Stephanie Williams - BlueEyes amp BareFeet Clothing Designs

PAGE 30 bull June 2011 bull Moms In Business Magazine

About Our Venture

WE NEED YOUR HELP The Abstinence Education Council operating under the trade name AEC-I Decide (httpwwwAEC-

IDecideorg) works with young people in rural central NY to help them to make good choices for a happy healthy future

Our young people today face challenges that we could never have imagined Instead of getting good role models they are bombarded from all sides with messages that are confusing unhealthy counter-productive and too often inappropriate This often has the effect of encouraging high-risk behaviors

OUR PROGRAM All high-risk behaviors essentially come out of the same basic problems Starting with a lack of self-esteem (self-respect) and encompassing other issues from poor role models to problems with ADDADHD studies like those from State University New York Cortlandrsquos Center for the 4th and 5th Rs (httpcorlandeducharacteraboutushtm) have found that character education reduces the likelihood of children getting into high risk behaviors and increases the likelihood of success in life Since the late 1990rsquos abstinence programs have started focusing on addressing the reasons for all high risk behaviors and developing character as well as promoting developmental assets (httpsearch-instituteorgcontentwhat-are-developmental-assets) and protective factors This has influenced our decision to expand the focus of our programs to address the root causes of deadly behaviors

OUR NEEDThe problem we have been having with our programs is that we have had to tailor them to the specific needs of the organization which is making a request which means pretty much developing something new for each group We need to be more proactive so instead of waiting for people to call us and have them tell us what they want us to do we plan on booking the local libraries (which are free or very cheap) and just offering this program ourselves It will be for girls only ages 8 to 12 and 13 to 17 What we are doing now is putting together an 8 to 10 week program which we are calling ldquoHealthy Beautyrdquo It will start with Doversquos Self Esteem program which you can review at httpwwwdoveusdl=CFRBaspxlcp-dfrbarticlesvideos) The rest of the program will cover physical mental emotional and spiritual beauty with an emphasis on modesty and self-control as well as real tips on healthy beauty (inside and out) The program will loosely follow Sean Coveyrsquos book ldquoThe 7 Habits of Highly Effective Teensrdquo

OUR PROBLEMThere are so many kids that we would like to reach but this is a ministry and we donrsquot charge for our programs We are funded by donations which were down this last year We have a very small staff and very limited funds

OUR SOLUTION WITH YOUR HELP We are tapping into volunteers from Christianvolunteeringorg and are looking forward to the boost we expect from their help We are going to concentrate on girls ages 8 to 18 to simplify things for us And we are trying this innovative new way to raise funds and expand our base raise our visibility raise awareness of the problems our children face and offer helpful solutions

We can do it with your help Be our ldquoAngelrdquo and ask your friends to check us out at httpwwwMomsInBusinessGrantcomThank you

COMPETITIONSEMI

FINALIST Abstinence Education Council Non-profit Organization

Moms In Business Grant Competition Semi-Finalists

Moms In Business Magazine bull June 2011 bull PAGE 31

About My Venture

What is this venture all about

There are four key questions to ask or steps to any new idea Read on as I ask and answer the top questions

1 Do you Love It or Like It A Lot It must be something you like ideally something you love There has to be a passion or strong desire to learn and know more about something before venturing out Answer I love the game of golf and believe any woman can learn life lessons from golf that she can carry to her friendships her family and her business

2 Does anyone else like it Are there other people that like some part of the activity involved If you were starting an ice cream shop there would have to be someone somewhere that liked ice cream in order to be in business Answer I am one of those that would hop in the ice cream line There are many women that feel overwhelmed by all things golf and that is the first hurdle we will climb with them together

3 Have you made a decision Any idea remains between the ears if a decision is not made to take it to the next level and beyond Answer The merge of golf business and friends in a casual setting that introduces women to the world of golf is a decision that needs no thinking

4 Will you promote promote promote This is essentially the get busy step Answer This is the make it all happen phase and why I am here I have been through three of phases and am beyond ready to promote this as the concept for teaching life lessons around

I want to use the game of golf to teach women life lessons in a blend of areas to include self-esteem parenting and business A game that uses precision skill and patience is THE place to negotiate and even close business deals As with any venture or undertaking its important to plan a maneuver take a step forward and just swing Golf is a venue to be celebrated by other women and learning to play through our golf partner match up website peer-to-peer lessons and the largest part of the endeavor a one-day golf clinic with a second day for open play and mini tournament The funding from peer-backers would be used to design create and maintain a website purchase starter sets of clubs and other golf equipment and to promote the clinic

Why help fund this project I have a long standing background in event planning and have coordinated planned and run numerous golf tournaments hole-in-one fund raising events and social events with golf as a primary focus I also co-own multiple other businesses so I have started managed and successfully run multiple businesses I have the ability to kick start any concept and one that includes good times great learning and golf--thatrsquos an adventure I will undertake and grow

Why is This So Special This project is unique because it combines the elements of friendship mentoring business coaching and empowerment in one place and has so many ways to branch out in the future The endeavor is a personal passion but does so much for the community expanding the views of others and broadening the mind on how to include golf lessons in everyday life

Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Tarrah Jennings - On Par Empowerment Day for Women

PAGE 32 bull June 2011 bull Moms In Business Magazine

About My Venture

I Marketed my Business Basically for Free and I Teach You How to Do the Same

While on bed rest with my second child in 2008 I became severely depressed and worried about everything I dealt with my depression in a very careless wayI drove my family into severe debt I spent money on every and anything to keep myself lsquohappyrsquo and those around me happy too

One month of bed rest and my pregnancy I was slapped in the face with the reality that I had put my family in a horrible financial position and I wasnrsquot sure how to fix the situation With a two year old already at home and a new baby arriving any day the last thing I wanted to consider was going back to work So I explored my options and made the decision to build a business from home The little money I had was used to take care of the legal pieces such as getting my business license I was stumped on how to get the word out about my business with no money Enter Twitter Facebook and LinkedIn

I was already on some social networks socially but decided to take a chance and see if I could spread more info about my new venture using the Internet I was quickly able to spread the word among friends and family and potential clients I landed my first client four days after joining Twitter I learned about other ways to strategically place myself in front of people that could were either potentially clients or like-minded individuals that I could possibly collaborate and network with Today The Savvy Womenrsquos Business Solution still puts very little money out for marketing and Irsquom working hard to help fix the financial burden I put my family under

Would You Like to Learn How to Market Your Business on the Internet Also I would love to teach other moms and women in the Baltimore area how to market their businesses using social media and I want to do this for as little money as possible

By reaching my goal of $3000 I will hold four hands-on trainings in the Baltimore-Washington DC in the next 12 months Additionally I will be able to use this money to market locally in print media that I normally would not be able to afford on my own I can help other women like myself establish a professional presence for themselves a social media

strategy for their business and fun innovative ways to get your clients customers and community involved with your business

I thank you for your support and feel free to connect with me with any questions you may have Feel free to share my venture using the easy social media share buttons

Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Rebecca Buscemi - The Savvy Womenrsquos Business Solution

Moms In Business Grant Competition Semi-Finalists

Moms In Business Magazine bull June 2011 bull PAGE 33

About My Venture

The purpose of BuyByMomcom is to promote moms in business and get them out on the web BuyByMomcom is owned by Julianne Alvarez-Wish a WAHM to 4

My passion is for the moms who want to stay at home with their children while bringing in an income by selling the items they create or the products they believe in A friend of mine started an online boutique and tried so hard to market it and get word out about the products that she offered However in over 2 years she only ever made 2 sales from the boutique She was heartbroken All the time money and effort she was putting into the website was bringing her nothing in return She was frustrated to say the least and decided to close up shop

BuyByMomcom was born because I wanted to keep that from happening to other moms I wanted to see mothers succeed in their businesses and be able to stay at home with their children I wanted to spread the word about the amazing talents moms possess and I wanted to see them succeed beyond their wildest dreams in your business I truly believe that by working together we can make each mom a success

Some of the Features of BuyByMomcom

bullFree Listings for any mom in business on our Mom Shops amp Blogs page bullRandom Spotlight links every few days for more exposure to your business bullFeatured Mom opportunities where your business is in the spotlight for an entire week bullReviews and giveaways of some of the best mom-made products you will find bullReasonable advertising rates so that your 125x125 button is on every page of the website and blog

We want you to succeed Stop by BuyByMomcom today and add your free listing and check out all the other wonderful WAHMs and the products we have to offer

Visit httpwwwMomsInBusinessGrantcom - we welcome your support

COMPETITIONSEMI

FINALIST Julianne Wish - Buy By Mom

PAGE 34 bull June 2011 bull Moms In Business Magazine

Moms In Business Magazine bull June 2011 bull PAGE 35

FounderGina Robison-Billups

EditorDesignLayout

Eugenia Martini-JarrettEugeniaMIBNorg

Advertising Gina Robison-Billups

GinaMIBNorg

Published by NAFMIB the National Association for Moms In Business The Leading National Association Representing Executive Entrepreneur and CEO Moms

MIBNorg NAFMIBorg

Copyright 2011 copy International Association For Moms In Business See wwwMIBNorg for full copyright page

All Rights Reserved

ldquoTwenty years from now you will be more disappointed by the things that you didnrsquot do than by the ones you did do So throw off the bowlines Sail away from the safe harbor Catch the trade winds in your sails Explore Dream Discoverrdquo ~Mark Twain

ldquoWhatever the mind of man can conceive and believe it can achieve Thoughts are things And powerful things at that when mixed with definiteness of purpose and burning desire can be translated into richesrdquo ~ Napoleon Hill

ldquoPeople are definitely a companyrsquos greatest asset It doesnrsquot make any difference whether the product is cars or cosmetics A company is only as good as the people it keepsrdquo ~ Mary Kay Ash

ldquoSuccess or failure in business is caused more by the mental attitude even than by mental capacitiesrdquo~ Walter Scott

ldquoWhat I know for sure is that behind every catastrophe there are great lessons to be learned Among the many that we as a country need to get is that as long as we play the ldquous and themrdquo game we donrsquot evolve as people as a nation as a planetrdquo ~ Oprah Winfrey

ldquoLife is not about how fast you run or how high you climb but how well you bouncerdquo ~ Unknown

sign in a gift shop windowUnattended Children will be given an Espresso and a Free Puppy

Wisdoms for Thought

Page 12: Moms In Business Magazine June 2011

PAGE 12 bull June 2011 bull Moms In Business Magazine

Prosperity ParentingHow parents sabotage their kidsrsquo success

and how they can lsquochange the storyrsquo

By Randy Gage

parents stop to think about how their own views on getting ahead influence their childrenrsquos ability to succeed

Your core beliefs about everything related to prosperity ndash money relationships health and spirituality ndash are set by the time yoursquore 10 years old And no one influences those beliefs more than parents

Millions of parents do this by conveying a negative vision of prosperity and success If you tell yourself things like ldquoIf it wasnrsquot for bad luck Irsquod have no luck at allrdquo and ldquoIrsquom always a day late and a dollar shortrdquo you will consciously or subconsciously convey these messages to your kids

People have a hard time believing they are sabotaging their prosperity at age 30 40 or 50 because of a belief that was formed when they were six but I see it all the time And thatrsquos the book that gets written unless you become aware of the plotline and decide to change the story

It starts with understanding your beliefs Most people have very limiting beliefs when it comes to money and prosperity And generally how they view money will be consistent with how they view their prospects in health relationships and careers

The good news is beliefs can be changed And if you change your own beliefs about money and prosperity you will show your kids by your thoughts words and actions what it means to have prosperity consciousness

The truth is itrsquos really not that hard to change your beliefs ndash If you are aware of them and make that choice Here are some tips

u Identify negative beliefs you may be creating in your children mdash Do some critical thinking about what kind of beliefs you developed in childhood about money rich people and wealth Honestly ask yourself are you programming your children with thoughts such as money is bad rich people are evil or itrsquos spiritual to be poor I call these ldquomind virusesrdquo Defeating them starts with acknowledging you have them

u Help kids identify anti-prosperity media messages Did you ever stop to think about how blockbusters like Titanic and Avatar portray wealth and how

grew up poor I was jealous of rich people and didnrsquot like them So over the years I kept trying to get rich not realizing that my subconscious mind was telling me

ldquoBetter stop doing that or yoursquoll become one of the evil mean nasty rich peoplerdquo

The messages against wealth and prosperity are all around us in our culture media and religions But how many

Every parent wants the best for their kids Yet millions of adults unknowingly

sabotage their childrenrsquos chances for success

I

Moms In Business Magazine bull June 2011 bull PAGE 13

those stories can set kids up with attitudes that sabotage their future success Talk to your kids about the subliminal messages they receive on TV in movies and other media Help them to become self-motivated critical thinkers

u Create a positive vision of prosperity Examine how you react to families with more wealth than yours when speaking to your kids Do you discuss them with envy or jealousy or admiration and respect Talk to your kids about how their thoughts about wealth can shape their future

It is important to realize that creating true prosperity consciousness is about expanding your vision of what can be for you and your family Abundant people see opportunity They never think something is too good to be true They expect good things So think about these traits and the example you set for your kids

People with prosperity consciousness are dreamers They imagine a better way then work to make it so More importantly they donrsquot buy in to the negative and

erroneous beliefs around them When they are told something is too difficult or not possible they simply smile at the thought They are not easily swayed with the cowardly cautions of the crowd Instead of thinking what is ldquorealisticrdquo people with

prosperity consciousness dream about what they really want in life

Parents who share their dreams with their kids give them the gift of a larger worldview Studying vacation brochures reading luxury magazines and even driving through wealthy neighborhoods are some of the activities families can do together to expand their view of what is possible and develop a larger prosperity consciousness

Why is this so important When your prosperity consciousness expands your subconscious mind works to make these dreams come true It creates confidence drive and ambition Your beliefs change and you begin to attract more prosperity in all areas of your life It all starts with mindset

Developing a prosperous mindset is a continuous process Whether you and your children are on the path to poverty or prosperity is determined by the thoughts you give precedence to every moment of every day

Remember your thoughts come from the type of vision you have Everyone has a vision Millions have a negative one many more have a neutral one Itrsquos vital to help your children develop a positive one for a lifetime of prosperity consciousness

PAGE 14 bull June 2011 bull Moms In Business Magazine

Beth Adcock Shiroishi

lsquos Green Guru ATampT

Moms In Business Magazine bull June 2011 bull PAGE 15

Beth Shiroishi Chatswith Moms In Business Magazine

Continued on page 16

By Gina Robison-Billups

GRB Beth thank you so much for taking this time to share important parts of your life with our readers First of all how many years have you been in this business

BAS 13 Years

GRB How many children do you have

BAS I - we have two of the most awesome girls ndash 4 and 7 I know Irsquom biased but they are truly the best kiddos ever

GRB What does your company do

BAS Our mission is to connect people with their world everywhere they live and work As part of that I have the good fortune to work in our Citizenship and Sustainability group where we focus on issues that are at the intersection of the needs of our company and the needs of society So on any given day I might be thinking about the roll-out of our annual sustainability report the energy efficiency of a cell phone charger participating in a job shadow event with high school students aimed at showing them the value of graduating from high school activating our employees around sustainability or sharing some new technology research from ATampT Labs about ways to prevent the elderly from falling

GRB Whatrsquos on the horizon for you and your business

BAS Wersquore always looking for new and exciting ways to keep consumers connected whether through a revolutionary smartphone or through a pill bottle that reminds you to take your medicine As we help people find new ways of connecting wersquore also looking for new ways to help educate consumers We have been at the forefront of consumer education and continue to look for innovative ways to get the right information into the hands of consumers ndash whether that be through online safety programs for kids with privacy and security initiatives to protect their personal information or by helping them understand their rate plans and available options Along the same education angle Irsquom really excited about tools we have coming online to help our business customers understand the environmental benefits of our travel substitution products

GRB Whatrsquos your greatest achievement

BAS I view life as a continuous lesson so Irsquom not sure Irsquoll ever

Atamptrsquos Assistant Vice President Corporate Citizenship amp Sustainability Beth Adcock Shiroishi shares her life and successes as a business executive and mom with Moms In

Business magazine readers

be able to say I had one greatest achievement I also believe that the greatest achievements are sometimes the seemingly insignificant ones that donrsquot grab headlines I remember one day last year when I had a breakthrough in what had been a really difficult relationship with a particular colleague It was amazing how liberating it was to turn that corner and how at the end of the year I considered that to be my one of my biggest accomplishments Or sometimes it is the unexpected things a few months ago while getting ready for work I heard the familiar gallop of my four-year-old (imagine a lightweight horse) coming towards me I suddenly felt so incredibly happy that this little personrsquos life was such that she chooses to skip as her primary mode of getting from place A to B Now wersquove not hit the teenage years yet so Irsquom savoring this while it lasts

At work my greatest achievement is a culmination of all the work wersquove done over the past three years around sustainability I had the privilege of coming into a brand new position and organization and helping to build a sustainability group from the ground up with a great team of coworkers and under the amazing leadership of our Chief Sustainability Officer Charlene Lake Itrsquos awesome to stand back and survey the work so far ndash its impact on the engagement of our employees the financial return to the company and the external recognition that helps validate decisions wersquore making every day While we donrsquot do the work for purposes of recognition itrsquos rewarding to be recognized through things like the Dow Jones Sustainability Index the Carbon Disclosure Leadership Index and the Corporate Responsibility Officerrsquos Top 100 companies We still have a long way to go on our sustainability journey but little successes along the way make the ride more enjoyable

GRB What advice do you have for other moms in business

BAS In no particular order my random stream of consciousness would be to

1 Support each other ndash emotionally Often I think we moms can be our own toughest critics Recognize that while everyone has their own style of mothering and their own strengths and opportunities we all share a common bond in loving our children and in trying to do the best we know how to do

PAGE 16 bull June 2011 bull Moms In Business Magazine

2 Support each other ndash financially Try to shop online and at places that are mom-owned or that are good employers to moms Whether it be eBay Etsycom the deli down the street or the company that has great family-friendly policies reward good behavior with your purchasing power ndash whatever size it may be

3 Support yourself Build a framework around what you need to keep your energy level high and your mental state healthy and try to live within that framework This varies by person and there isnrsquot a one-size-fits-all solution so spend some time thinking through what it means for you Then build an action plan to hold yourself to it For example it took me a while to figure out that something crucial for me is having a chunk of time every weekend just milling around my house as a family with no set agenda But now that I recognize that I try hard to make sure that is a part of most every weekend It is easy to get into ldquogo go gordquo mode and to feel guilty if your kid isnrsquot in every class sport or event For some people that is how they get energy and that works wonderfully But I (and my kids) need downtime and Irsquom always amazed at the fun and creative things that happen when we just let the day unfold around us Last weekend my older daughter inspired by Pippi Longstocking herself decided to build a path where she and her sister could maneuver through the house without touching the floor Chairs stuffed animals clothes and boxes were everywhere The ensuing chaos brought the laughter craziness and fun that we all needed And Irsquom betting those memories will stick with us far longer than some planned event would have

GRB Who has been your greatest inspiration

BAS I believe there is something to be learned from everyone we meet and many people and experiences have shaped the person I am today But hands down my greatest inspiration is

my kids Through the joy worry laughter tears and everything in-between they motivate me to be the best person I can be and to really examine what message it is I am sending And as a self-confessed ldquosemirdquo control freak they teach me daily that control is highly overrated and there is a higher power in play here It is amazing to watch them grow into their own unique identities while also providing a really honest ldquomirrorrdquo back to me as the parent But the optimism and hope that they embody truly inspire me and drive me in my work around sustainability at ATampT It may sound clicheacute but I truly want this world to be a better place for them and for the kids that they will hopefully one day be blessed with and be inspired by

GRB How do you manage it all

BAS Well the big caveat is that I donrsquot manage it all My husband is a total partner and does a ton And even on the stuff that is mine to do it doesnrsquot always get done flawlessly

Having said that here are my coping mechanisms1) Make a list You can tell my stress level by how many

lists I have with me at any given moment in time

2) Dispel the myth of ldquobalancerdquo which conjures up the image of that scale showing all your credits and debits down to the well-calculated ounce Instead go for ldquojugglerdquo which conjures up images of fun and chaos and where there is more room for error And remember that a dropped ball can even sometimes be a source of laughter

3) Think in long increments of time If your goal is to have every day be a perfect blend of work vs life you are going to be feeling disappointed in yourself frequently So look at the landscape over a longer period of time and with a peaks-and-valleys mentality yoursquoll get closer to success and reality

4) Manage guilt ndash donrsquot let it manage you I think guilt can serve a good purpose but the key is what you do with it Am I feeling guilty because I really have been working too much and need to spend more time with my kids Then figure out a solution Am I feeling guilty when Irsquom with my kid because I had to work late nights this week Let it go and shoo away the guilt by being fully present in the moment with your child

5) Let some of it go I often laugh that I do have it all ndash all the stress worry to-do lists a mile long etc But in all seriousness you have to decide what is important My house is rarely straight (because Pippi lives there remember) my yard is not perfectly manicured and Irsquom always behind on catching up with friends and family One of the best pieces of advice I ever got was to ldquojust reframe itrdquo I can choose to walk into the house at the end of the day and feel my chest tightening at the mess Or I can choose to walk into the house and think ldquoWow ndash isnrsquot it great that my kids have had so much fun playing in the living room todayrdquo It really is a choice ndash if you start reframing it with what you say to yourself you really do start to change what you feel and think

Moms In Business Magazine bull June 2011 bull PAGE 17

(with the caveat that every day is different)

545 ndash Stumble out of bed645 ndash Leave for work with a hug and a kiss to the kids getting out of bed700 ndash Stop by the drug store for some needed items730 ndashJoin TelePresence meeting with coworkers in London900 - Conduct weekly staff meeting1030 ndash Hold a one-on-one meeting with one of my employees1100 ndash Take a quick trip to my oldest daughterrsquos school to surprise her for lunch (a pretty rare treat)1215 ndash Return to work for meetings meetings meetings400 ndash Join a conference call with an industry group

Check out the impact of her work worldwide

Our commitment to operate a more efficient fleet led to a 43 reduction of fleet GHG emissions compared to 2009 Much of this progress has been a result of fuel efficiency gained from our adoption of 3487 alternative-fuel vehicles and operational efficiency This is part of ATampTrsquos commitment to deploy approximately 15000 alternative-fuel vehicles through 2018

We have commissioned three solar systems In 2010 a third solar system was installed at one of our data centers in San Diego The 262kW system will produce 444000 kWh of electricity per year We launched our solar initiatives in 2009 by contracting two systems mdash one at our San Ramon campus which generates 16 million kWh annually and one at Secaucus NJ which generates 1 million kWh per year

We also continue our involvement with Austin Energyrsquos GreenChoice renewable energy program through which we purchase wind power for 10 percent of our electricity consumption in all ATampT facilities in Austin Texas This effort will help us avoid 72 million kWh of fossil-generated electricity each year

Beyond traditional office recycling which we maintain in more than 130 employee sites we manage a program to reclaim network resources such as copper telecommunications wire and central office equipment The ATampT Supply Chain Investment

530 ndash Head home545 ndash Enjoy a huge hug around my knees from my 4-year-old accompanied by ldquoI TOO much love yourdquo (a pretty good boost for my morale) 600 ndash Have dinner with the family (thanks dear husband for cooking)630 ndash Help the kids finish homework followed by baths dessert random meltdown by someone in the house (sometimes me)730 ndash Read with the kids and put them to bed815 ndash Do a quick check of personal email and news830 ndash Log in remotely and work1030 ndash Go to bed

Lather rinse repeat

Bethrsquos Work is Really Doing Great Things for Our Environment

Recovery group works company-wide to reuse sell and recycle materials The group sent less than five percent of the materials it received to the landfill The Investment Recovery group oversees six strategically located warehouses that handle recycling for a majority of the 50 states In 2010 we kept more than 569 million pounds of aluminum plastic lead steal copper and copper cable from landfills

In 2010 we collected more than 96000 computers monitors and servers for donation reuse and recycling

We have a relationship with Xerox Corp to help us complete a Print 360 review of the printing devices in our office buildings As part of this effort to consolidate and replace this equipment we removed more than 19000 devices from nearly 3000 ATampT locations Xerox estimates this effort reduced our annual printer-associated energy use by 38 percent and our affiliated GHG emissions by 32 percent per year

This is just the beginning More can be found about at httpwwwattcomgencorporate-citizenshippid=8506 httpnetworkingexchangeblogattcomauthorbeth-shiroishi

A Day in the Life of Beth Shiroishi

PAGE 18 bull June 2011 bull Moms In Business Magazine

By Joy Chudacoff

When we entered the front door an energetic young woman who wanted to know how she could help us immediately greeted us She escorted us to someone who could help our children open their accounts We were invited to try a beverage from their vast menu (water coffee tea soda juice and hot chocolate) and of course the children were immediately given lollipops to welcome them as new customers (By the way the complimentary drinks were not just for new customers I could overhear the conversation at the teller window and they were offering this to everyone who entered the bank)

The representative that helped our children open their accounts was knowledgeable He answered our questions and he treated our children with respect He spent a lot of time with us and we never felt rushed or confused about what was going to happen next

We walked away from the experience feeling like we made a great decision to open the accounts at this bank and it was a great ldquofirstrdquo experience in banking for our children as well

No matter what type of business yoursquore in first impressions count ndash a lot People want and expect a very personal high-touch experience If you are a woman entrepreneur and you

want to create raving fans for your business I invite you to take an inventory of the process you use to create an unforgettable first impression

Here are a few tips on setting yourself up for success for a great first impression

1 You had me at Hello Whatrsquos the point of first contact with you and your company If itrsquos email make sure you have a system in place for you or someone on your team to receive email inquiries quickly If itrsquos by phone does your

Make a Great First ImpressionA few days ago our family made a trip to the local bank here in our community so that our children could open their first savings account The piggy banks were overflowing with money due to various visits from the tooth fairy as well as rewards for all of their good deeds around the house What happened when we entered the bank made a big impression on me and got me thinking about how Smart Women entrepreneurs always make a good first impression

Smart Women

Moms In Business Magazine bull June 2011 bull PAGE 19

message state clearly what you want the caller to do Do you have a system set up so that you return calls within 24 hours Here at Smart Women Smart Solutionsreg response time is a valuable part of laying a good foundation with our clients Our goal is to provide ldquored carpetrdquo treatment to everyone we come in contact with Review your systems for how someone makes that initial contact with you Make sure your system works fast and efficiently

2 Itrsquos contagious ndash Having a friendly positive attitude from the initial point of contact is important People want to associate or be with people who are friendly and helpful It makes them feel supported and cared for Several years ago I walked into my office one day to find my assistant at the time talking rudely to someone on the phone I was horrified Needless to say that particular person did not work out well however it was a valuable lesson for me I want to attract support team members who hold quality client interaction to the same standard as I do

3 Plan Your Process ndash Create a process for your ideal client so that the first impression with you is seamless and successful Decide now how you want the process to work and enlist your team to help you roll it out If you are

a solo entrepreneur and donrsquot have any team members working with you yet I invite you to sit down and think about what you want your first impression to look like with your ideal client This is time well spent and can mean the difference between incredible business growth or ho-hum results (It was when I took this part of my business seriously that I began to see huge jumps not only in my income but also in the quality of the clients I serve)

Spend some time reflecting on your first impression process I invite you to set the intention to create ldquoroyal red carpetrdquo treatment from that first point of contact so that you too can enjoy big leaps in your income along with quality clients who rave about you everywhere they go

Anything is possible Everything is waiting for you

copy 2011 Joy Chudacoff

PAGE 20 bull June 2011 bull Moms In Business Magazine

RTS Publishing ndash Richelle Shaw CEO

Richelle is the leading expert and authority in building successful million dollar businesses Richellersquos experience comes from building her first business to $36 million losing it all after the 911 World Trade Center Tragedies then

successfully rebuilding her million dollar company in approximately 5 months As the only female African American public utility owner in the nation Richelle has won local and national awards including Top Woman Entrepreneur from AKA Las Vegas Chapter Marketer of the Year from Glazer-Kennedy Insiderrsquos Circle of 20000 members and Unstoppable Woman for the Womenrsquos Leadership Counsel She was also nominated for the GreenLeaf Award Top 50 Collection Professionals and the Top 40 Under 40 when she was 27

After writing the book How to Build A Million Dollar Business in Las Vegas- Without the Casinos Richelle set on a journey to help other women of color build their own million dollar businesses Since 2007 Richelle has successfully mentored over 6400 women of color in her international coaching program designed to help take business ideas and make them a business reality

Richelle is also a mentor for Make Mine A Million an expert content contributor on multiple internet sites and featured in over 30 publications including Inc Entrepreneur Black Enterprise Smart Money plus the covers of Collection Advisor and MOMEO Magazines

Currently Richelle shares her knowledge with several business owners across the United States as their business advisor and implementation coach She and her staff implement the strategic plans to help build businesses for several physicians a beauty school a race car association a restaurant and an auto repair facility She has helped business owners in over 98 different industries

Richelle is providing the grand prize grant winner withOne Year Onyx Level Membership and Mentoring to The Million Dollar Equation with Richelle Shaw Included

u Monthly coaching and training calls on essential business building strategies included in the Million Dollar Equation

u Step by Step Checklist on how to use different tactics and media u Downloadable examples of strategies u Access to the Million Dollar Equation Solutions Center where all small business

questions are answered

Total Value $300000HttpwwwTheMillionDollarEquationcom

RTS Publishing

Heros and SherosSupporting Moms In Business Grant Competitors

The

This Monthrsquos Featured Heros amp Sheros Part 2

Moms In Business Magazine bull June 2011 bull PAGE 21

She Gets ResultsBrenda Prinzavalli

Brenda Prinzavalli is a writer consultant seminar developer and business owner She has a passion for helping others achieve greater balance in their busy lives A former educator trainer and consultant in the field of education Brenda is the founder and owner of Balanced Organizing Solutions LLC

a unique organizing business that perfectly marries her professional expertise as an educator and problem-solver with a personal commitment to health and wellness of the body and mind - beginning with a simplified organized life

Brenda has served a variety of business and residential clients on projects large and small and she regularly works with corporate executives to create more profitable businesses and greater worklife balance through streamlined systems She also works with individuals and families who want to simplify their lives and gain more time to pursue their passions

Brenda is also in various forms of media whether writing her Organizing eNewsletters contributing to a variety of publications or appearing as the Dream Team Organization Editor for the FOX show MORE on KVVU FOX 5 Las Vegas This gives her the opportunity to spread her gift of organizing on a broader scale

Her memberships include The National Association For Moms In Business the National Association of Women Business Owners and the National Association of Professional Organizers as a Golden Circle Member She has served as National Chair for the National Association For Moms In Business National Board Committee Chair for theCreate Your Dreams Gala Co-Chair of the Women of Distinction Awards and Nevada

Ambassador for the National Association of Professional Organizers

Brenda holds a master of elementary education from the University of Nevada Las Vegas and a bachelor of elementary education from the University of Iowa She and her husband Brian currently reside in Las Vegas NV

Brenda co-founded She Gets Results with Gina Robison-Billups to help provide a place of resources and connections to help women to get better faster and greater results Contact Brenda at wwwBalOrgcom

She Gets Results proudly supports the Moms In Business Grant Competition with the following benefit

Matching Dollar Sponsor SheGetsResultscom is going to match dollar-for-dollar up to $1000 to the Grand Prize Grant Winner

Value $100000 (in Cash)HttpwwwSheGetsResultscom

She Gets Results

PAGE 22 bull June 2011 bull Moms In Business Magazine

The SBE Council

The Small Business amp Entrepreneurship Council (SBE Council) is the nationrsquos leading organization devoted to protecting small business and promoting

entrepreneurship Through advocacy education and training opportunities SBE Council works to foster and promote small business start-up and growth and entrepreneurial opportunity The SBE Council is celebrating their 15th year in operation HttpwwwSBECouncilorg

SBE Council

WE Inc

WE Inc is a a project of the Small Business amp Entrepreneurship Council (SBE Council) -- a prominent advocacy and research organization dedicated to protecting small business and promoting entrepreneurship WE Inc aims is to improve

and enhance the economic climate for womenrsquos entrepreneurship By advocating for policy solutions that encourage business ownership by women and providing information and resources to entrepreneurs at all stages of their business development WE Incworks to increase economic opportunity and financial security for those seeking the rewarding and challenging path of business ownership HttpwwwSBECouncilorg

WE Inc

Hybrid Mom

Hybrid Mom was conceived in 2006 and came into the world in the same way most babies do not without struggle but full of excitement joy and love Our

motivation and passion is to create one authentic inspiring and reliable resource for the multiple roles todayrsquos mom plays - loving parent unique individual and business-minded person HttpmibnorgwwwHybridMomcom

Hybrid Mom

Supporting Heros and Sheros conrsquot

Promotional Partners

ACTiVATE

There are many programs to assist entrepreneurs even programs specific to women but ACTiVATE targets a unique market - technology transfer - and delivers

results An internationally acclaimed program ACTiVATE provides innovative and intensive development along with a community of support created to unlock the true potential of experienced women - a largely untapped market - to start and grow technology-based businesses HttpwwwPathForwardCenterorg

ACTiVATE

Moms In Business Magazine bull June 2011 bull PAGE 23

Chances are that you know a Mom have or had a Mom are a Mom that has had the challenges of starting a business - a dream or perhaps there was an

opportunity to expand their existing business - only to not have enough sup-port or finances

Moms that take an ideadream and create a business while juggling children grandchil-dren family and morehave additional hurdles to conquer

The purpose of the Moms In Business Grant Competition valued at over $10000 is to provide enterpris-ing Moms with vi-tal tools educa-tion support and cash to achieve their goals and success

CongratulationsTo theTop10 Moms In Business Grant Competition Semi-Finalists

These Semi-Finalists need YOUR helpNOW

to achieve their goals

u BROWSE through the 10 Semi-finalists and read about their inspiring ven- tures throughout the following pages

u FIND one or more that you feel you would like to see succeed u VISIT their project u VIEW their generous offers for your support u PITCH IN and Make A Difference in the future of a Mom and her life

Moms In

BusinessGrant Competition

SEMI-FINALISTS

Get Started Now

PAGE 24 bull June 2011 bull Moms In Business Magazine

MEMBERS NEWS

About My Venture

If your passion was an art and a gift that you could share with others how would you go about telling

folks Heads or Tails creates custom bows and dresses for children of all ages This business is built on the quest of sharing caring and making moments special by adding their products to the moments remembered Peerbackers has created a platform to help businesses grow with a twist Heads and Tails has set a goal to raise $11100 in less than 45 days

Heads or Tails needs you right now to make a pledge If the goal is reached Heads and Tails will use the funds to purchase a van sewing equipment and hire additional staff I need your contribution to help Heads or Tails to fulfill its fund raising goal Even more your support will help Heads and Tails make even more moments special with its bows and dresses Make a pledge of support today

About Heads Or Tails manufactures and supplies Custom Childrenrsquos Hair Bows for Babies Toddlers and Girls of all ages Heads Or Tails will be launching their New Dress Line This Line will consist of an array of styles of Pillow Case amp Jumper Dresses

What Do We Need Heads Or Tails is in need of a Commercial Van and a Commercial Embroidery Machine

Why Do We Need Heads Or Tails is expanding and needs the necessary equipment to keep up with the demand and for the business to grow The Commercial Van will be used to transport products to Vendor Trade Shows Festivals Markets and other Craft Shows The Commercial Embroidery Machine will be used to do the embroidery directly at the Shows and at the office location

Goal Our Fundraiser Goal for this project is $11100 (Van-$5000 amp Embroidery Machine $6100) Any contribution big or small will help Fund Heads Or Tails Goal As the business continues to grow Heads Or Tails will be able to give back to the community through Employment Skill Training Entrepreneurship as well as Special Events giving a certain percentage of revenue back to a specific organization

Motto At Heads Or Tails we ldquoStrive in Dressing Your Little One from Head To Tailrdquo

Thank you in Advance for Your Support

Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Angela Owens - Owner Heads or Tails

Moms In Business Grant Competition Semi-Finalists

Moms In Business Magazine bull June 2011 bull PAGE 25

About My Venture

BACKING A WIN-WIN PROJECT EcoBio-Block was developed in Japan to revitalize and purify polluted waters in rivers canals and the ocean over a decade ago It is

presently being used in a variety of outdoor and government projects in Japan Korea India Malaysia and China Using naturersquos own system of cleaning water EcoBio-Block clarifies cloudy water in aquariums ponds and in other environmental uses with beneficial bacteria and nutrients infused in a volcanic rock which multiply and disperse regularly into surrounding waters keeping bacteria levels consistently high enough to breakdown organic waste into less toxic nitrates and keep water clear odor-free and healthy

It also appears to encourage an increase in the levels of microbes which breakdown nitrates into nitrogen gas which then dissipate into the air It has a US Patent and is certified to international safety standards The pondenvironmental products which are known as the ldquonsMrdquo and ldquoWaverdquo are generally effective for about 3 years The nsM are shaped like stones come in a box of 4 and can treat from 100 - 400 gallons of water depending on the condition of the water and the amount of fish) The Waversquos design is based on hydrodynamics and is made to keep mud out and allow bacteria to multiply easily For large pond use it can treat from 300 to 1000 gallons of water (also depending on water conditions and fish populations) It normally takes from 2 to 6 weeks to see optimum results but factors such as temperature can cause a variation in the time frame This product is easy-to-use mess-free and reduces maintenance in ponds and other water features

OUR PROBLEM AND OUR PROJECT ONEdersave Products LLC httpwwwOnedersavecom is the exclusive distributor of EcoBio-Block Family Products in the US and Canada It was the recipient of the 2008 Pet Age magazine ldquoPinnaclerdquo Award for aquarium product of the year The pond and environmental products are brand new additions to our product line but this absolutely unique product faces a major hurdle Despite the fact that it has been thoroughly researched and is being used with great results overseas we face a credibility problem

The product sounds too good to be true and we are pretty much being ignored We want to have a major American University study and publish the data on this product We need to have easily accessible information by a respected source to back up our claims that it will be a boon to the environment as it cleans purifies and deodorizes polluted waters and creates a healthy environment

for aquatic life

With a project like this everyone wins

Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Arline Saiki - ONEdersave

PAGE 26 bull June 2011 bull Moms In Business Magazine

About My Venture

Why we need your support

Sales of our popular Kitty Holstersreg cat harness are about to exceed our supply Demand for our Kitty Holsterreg increased exponentially after being featured on CBS Sunday Morning and being given the highest rating (5 out of 5) by Cat Nip magazine based on its comfort and difficulty for cats to wiggle out of

Our sales have consequently gone through the roof and we are at risk of running out of product We need to make more harnesses sooner than expected cotton prices have soared significantly increasing the cost of manufacturing the Kitty Holsterreg and we need to expand our line with new colors patterns and sizes to meet customer demand Without your help it is unlikely that we will be able to start production before we run out of harnesses What your donations will do for us

Your donation will help us fund a grant to produce more Kitty Holstersreg We are adding several new colors and patterns as well as two additional sizes to fit a wider range of cats The colorspatterns we are adding are camouflage pink tiger stripe and jaguar 10 of sales of the pink Kitty Holster will be donated to charities that support the fight against breast cancer

What you can do to help 1) Donate to this venture 2) Forward our project link to others in your network 3) Share our project with your friends on Facebook and LinkedIn 4) Tweet about our project on Twitter

What you will receive in return

In addition to a sense of satisfaction that you are helping cats get the chance to enjoy being walked outside supporting the fight against breast cancer and a very important part of our growth everyone who pledges will also receive a gift specific to their pledge level and become a member of Crazy K Farmrsquos Circle of Friends which will entitle them to exclusive discounts on our products and behind-the-scenes access to our company and the farm that inspired it

More information about our company

1) Watch a video about our harness httpwwwyoutubecomwatchv=qhjrtuKiNQI 2) Learn more about the harness on the Kitty Holster website wwwKityHolstercom 3) Learn more about our company and the farm atwwwCrazyKFarmcom

We look forward to your support thank you Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Tobi Kosanke - Crazy K Farm - The Kitty Holster

Moms In Business Grant Competition Semi-Finalists

Moms In Business Magazine bull June 2011 bull PAGE 27

COMPETITIONSEMI

FINALIST Temeca Jone - Funducate

About My Venture

Funducate is an exciting company that has a line of educational tools and merchandise for children that are

fun and engaging Funducate was founded by my husband Todd and myself It is registered as an Ohio Limited Liability Corporation Funducate is the Trademark name for all of the Sing Along with Happy Handy Fun Bunch Peek at You Kids Tribute to Heroes and Living in Faith Everyday (LIFE) books videos and merchandise

The Fun Bunch Series and Happy Handy book series 1 and 2 collectively has 10 books self published with the initial trial period using the first series as an educational tool has been used in school and educational facilities to teach children ages 12 months to 11 years of age Within 1 to 3 years all books directed by the Non-Profit Corporation All in One (AIO) Books at all levels of non-profit business has reached the market north south east and west within the United States to areas with educational and literacy challenges Through AIO Outreach Program AIO Books has also partnered with learning institutions and

organization to incorporate a multi-systemic approach establishing a continuum of mental health community school and home based interventions to further demonstratepromote fun learning and education I dress as Udder the Cow one of our Fun Bunch character I read our Tribute to Heroes books sing songs discuss about our heroes the Military Fire and Police Department with children during AIO outreach program

Also through the outreach program I am able to donate books and help bring fun to education and assist educators

Please visit wwwFunducatenetThank you in Advance for Your Support Visit httpwwwMomsInBusinessGrantcom

PAGE 28 bull June 2011 bull Moms In Business Magazine

About My Venture

Seniors Helping Seniors ndash Las Vegas NV When Employees Become Parentrsquos CaregiversHELP SHS CREATE OUR SHS EDUCATIONAL PROGRAM FOR EMPLOYERS About UShellipMy mom was a great lady When she developed Alzheimerrsquos

in 2002 she was still an intelligent outgoing and fun loving person I wanted to spend time with her before the disease caused her to become unaware of her family and her surroundings Thankfully I was able to quit my job and stay with her I lived with her for over two years and it was some of the best spent times with her in my life

However many adult children canrsquot always help with the caregiving of their parents or risk any consequences with their jobs due to absenteeism or lack of productivity In most caregiving situations the elderly parent wants their daughter or son there to help because they know that they are trustworthy Upon my motherrsquos death I knew that I wanted to continue to help elder seniors as well as the older children of senior parents That is when my husband Doug and I discovered Seniors Helping Seniors an exceptional and unique program of compassion and care It matches senior caregivers with seniors who are looking for a little help to stay independent in their own home for as long a possible a way to give and to receive This innovative program creates the support you need from people with life experiences who will understand your parent the most

This has been a great business for my husband and I because we both enjoy helping others But we have realized that there are so many adult children caregivers today who are trying to juggle their families their job and their aging parent(s) throughout their daily lives It has become a 247 struggle for them not allowing them to enjoy being their parentsrsquo kids anymore just their caregivers

What we want to accomplishhellipSeniors Helping Seniors provides in-home non-medical caregiving services to seniors in our community In addition Seniors Helping Seniors wants to start an SHS Educational Program to provide information to our local employers about their employees who are responsible for the caregiving of an elder senior In the 1980rsquos American businesses adapted their human resource policies to accommodate the needs of workers with young children Now many of those same workers face a new responsibility providing care for an older parent relative or friend Just as childcare did the growing need for eldercare presents companies with a new reality ndash workers who must juggle multiple demands on their time and energy Yet this reality presents genuine opportunities for those firms that recognize itrdquo We hope that by implementing the SHS Educational Program we can develop various elder caregiving resources for the benefit of the employee employer and company

What We Will Plan Forhellip Basic Packet ndash information about local agencies and support groups for employees as an option to help deal with caregiver stress reduce absenteeism and increase productivity in the workplace Employee How to Guides ndash help employer in developing a manual as simple or complex as they want to help their employees with caregiving and family caregiving ldquoburnoutrdquo issues Benefit(s) Packet ndash provide ownersmanagers with ideas about eldercare policies that they can implement into their

overall existing benefits and policies packages such as Flex-time shortened work weeks modified schedules Telecommuting Long-term care insurance plans to cover spouse and parentsparents in law

Speakers Forum ndash provide employers with ongoing presentations to educate their workforce on how to make good choices regarding caregiving amp eldercare Host ldquoCaregiver Fairsrdquo Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Natalie Ahlstrom - Seniors Helping Seniors - Las Vegas

Moms In Business Grant Competition Semi-FinalistsMoms In Business Grant Competition Semi-Finalists

Moms In Business Magazine bull June 2011 bull PAGE 29

About My Venture

BlueEyes amp BareFeet Designs is a clothing and design company featuring a collection for children created from

vintage vintage-inspired modern and recycled fabrics

Each piece is handmade and ultimately inspired by my children - two daughters Abigail and Elise and my son Isaac You will see them in many of the pictures as they are my regular lsquomodelsrsquo and everyday users of the designs Right now we are a one-man showhopefully about to change all that Our Unique Proposition - What makes BlueEyes amp BareFeet Designs unique is our focus on use of fabrics that are either recycled upcycled or sustainable 70-80 of our designs follow this concept Upcycling according to an article in the April 2011 issue of Entrepreneur magazine is ldquoushering in an entirely new wave of entrepreneurial innovationrdquo Upcycling by nature also leaves room for higher profit margins giving me the opportunity to outsource areas I need support in through partnerships with other local companies earlier in the business cycle rather than later boosting our chances for solid and consistent business growth Clients love the fact that I can take clothes they no longer want heirloom pieces or lsquoleftover good intentionsrsquo of fabrics they never used and bring them back to life as a boutique style outfit for their little one(s) A quick example is in the use of a t-shirt One t-shirt will either be turned into a jersey scarf a t-shirt tutu or play a role in the construction of a jersey dress or a combination thereof There is very little fabric left as waste when I am finished allowing the fabrics to reach their full potential and be used again in a different purpose saving energy time and money versus the use of new fabrics I currently find my fabrics through donations thrift stores and vintage stores We have set styles of designs but each piece usually ends up slightly or largely different bringing in the added value of one-of-a-kind looks Our Growth - Last year I launched this clothing collection for children as a project and an outlet for my creative mind The collection has quickly surpassed my expectations and has grown to a spot where I felt compelled this year to take a leap of faith resign from my position as a financial advisor and go fulltime on February 1 I am a faith-driven person and to make a long story short truly believe this business is not mine I am merely the first employee entrusted to bring it to its full potential The doors and opportunities opened by God have been truly mind-blowing The collection has steadily grown through word of mouth and personal marketing and is now at a point where growing demand justifies hiring help in the areas of production and administration This will allow my focus to be on design and expanding the product line through strategic partnerships with other local designers or further in-house production Your support in this funding will help to lsquobridge the gaprsquo in costs for hiring and branding

Three pivotal elements to the growth have been middotParticipation as a featured designer in the Childrenrsquos Fashion Show during Midwest Fashion Week in March middotPublicity through articles in local newspapers and publications middotWildfire word of mouth marketing from the best clients ever

I really work hard to build a community around my designs and have tremendous support in doing so locally and am ready to take this to the next level BlueEyes amp BareFeet products have already made their way into local boutiques through our partnership withAesthetic Design Style House providing the framework necessary to do what I do best design and innovate I am a born entrepreneur with the drive and business acumen to make this a sustainable company and am so excited to work with

Peerbackers and National Association of Moms in Business to take the next step in my business growth

Your Dollars - Your backing of this venture does not mean that money goes into my bank account to sit It will be distributed into a whole community of support for this venture From branding to website upgrading production to promotion your dollars will filter through the hands of MANY local businesses and designers Your funding will be a pivotal and defining moment for BlueEyes amp BareFeet Designs and every dollar is truly appreciated Thank YOU in advance for your support Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Stephanie Williams - BlueEyes amp BareFeet Clothing Designs

PAGE 30 bull June 2011 bull Moms In Business Magazine

About Our Venture

WE NEED YOUR HELP The Abstinence Education Council operating under the trade name AEC-I Decide (httpwwwAEC-

IDecideorg) works with young people in rural central NY to help them to make good choices for a happy healthy future

Our young people today face challenges that we could never have imagined Instead of getting good role models they are bombarded from all sides with messages that are confusing unhealthy counter-productive and too often inappropriate This often has the effect of encouraging high-risk behaviors

OUR PROGRAM All high-risk behaviors essentially come out of the same basic problems Starting with a lack of self-esteem (self-respect) and encompassing other issues from poor role models to problems with ADDADHD studies like those from State University New York Cortlandrsquos Center for the 4th and 5th Rs (httpcorlandeducharacteraboutushtm) have found that character education reduces the likelihood of children getting into high risk behaviors and increases the likelihood of success in life Since the late 1990rsquos abstinence programs have started focusing on addressing the reasons for all high risk behaviors and developing character as well as promoting developmental assets (httpsearch-instituteorgcontentwhat-are-developmental-assets) and protective factors This has influenced our decision to expand the focus of our programs to address the root causes of deadly behaviors

OUR NEEDThe problem we have been having with our programs is that we have had to tailor them to the specific needs of the organization which is making a request which means pretty much developing something new for each group We need to be more proactive so instead of waiting for people to call us and have them tell us what they want us to do we plan on booking the local libraries (which are free or very cheap) and just offering this program ourselves It will be for girls only ages 8 to 12 and 13 to 17 What we are doing now is putting together an 8 to 10 week program which we are calling ldquoHealthy Beautyrdquo It will start with Doversquos Self Esteem program which you can review at httpwwwdoveusdl=CFRBaspxlcp-dfrbarticlesvideos) The rest of the program will cover physical mental emotional and spiritual beauty with an emphasis on modesty and self-control as well as real tips on healthy beauty (inside and out) The program will loosely follow Sean Coveyrsquos book ldquoThe 7 Habits of Highly Effective Teensrdquo

OUR PROBLEMThere are so many kids that we would like to reach but this is a ministry and we donrsquot charge for our programs We are funded by donations which were down this last year We have a very small staff and very limited funds

OUR SOLUTION WITH YOUR HELP We are tapping into volunteers from Christianvolunteeringorg and are looking forward to the boost we expect from their help We are going to concentrate on girls ages 8 to 18 to simplify things for us And we are trying this innovative new way to raise funds and expand our base raise our visibility raise awareness of the problems our children face and offer helpful solutions

We can do it with your help Be our ldquoAngelrdquo and ask your friends to check us out at httpwwwMomsInBusinessGrantcomThank you

COMPETITIONSEMI

FINALIST Abstinence Education Council Non-profit Organization

Moms In Business Grant Competition Semi-Finalists

Moms In Business Magazine bull June 2011 bull PAGE 31

About My Venture

What is this venture all about

There are four key questions to ask or steps to any new idea Read on as I ask and answer the top questions

1 Do you Love It or Like It A Lot It must be something you like ideally something you love There has to be a passion or strong desire to learn and know more about something before venturing out Answer I love the game of golf and believe any woman can learn life lessons from golf that she can carry to her friendships her family and her business

2 Does anyone else like it Are there other people that like some part of the activity involved If you were starting an ice cream shop there would have to be someone somewhere that liked ice cream in order to be in business Answer I am one of those that would hop in the ice cream line There are many women that feel overwhelmed by all things golf and that is the first hurdle we will climb with them together

3 Have you made a decision Any idea remains between the ears if a decision is not made to take it to the next level and beyond Answer The merge of golf business and friends in a casual setting that introduces women to the world of golf is a decision that needs no thinking

4 Will you promote promote promote This is essentially the get busy step Answer This is the make it all happen phase and why I am here I have been through three of phases and am beyond ready to promote this as the concept for teaching life lessons around

I want to use the game of golf to teach women life lessons in a blend of areas to include self-esteem parenting and business A game that uses precision skill and patience is THE place to negotiate and even close business deals As with any venture or undertaking its important to plan a maneuver take a step forward and just swing Golf is a venue to be celebrated by other women and learning to play through our golf partner match up website peer-to-peer lessons and the largest part of the endeavor a one-day golf clinic with a second day for open play and mini tournament The funding from peer-backers would be used to design create and maintain a website purchase starter sets of clubs and other golf equipment and to promote the clinic

Why help fund this project I have a long standing background in event planning and have coordinated planned and run numerous golf tournaments hole-in-one fund raising events and social events with golf as a primary focus I also co-own multiple other businesses so I have started managed and successfully run multiple businesses I have the ability to kick start any concept and one that includes good times great learning and golf--thatrsquos an adventure I will undertake and grow

Why is This So Special This project is unique because it combines the elements of friendship mentoring business coaching and empowerment in one place and has so many ways to branch out in the future The endeavor is a personal passion but does so much for the community expanding the views of others and broadening the mind on how to include golf lessons in everyday life

Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Tarrah Jennings - On Par Empowerment Day for Women

PAGE 32 bull June 2011 bull Moms In Business Magazine

About My Venture

I Marketed my Business Basically for Free and I Teach You How to Do the Same

While on bed rest with my second child in 2008 I became severely depressed and worried about everything I dealt with my depression in a very careless wayI drove my family into severe debt I spent money on every and anything to keep myself lsquohappyrsquo and those around me happy too

One month of bed rest and my pregnancy I was slapped in the face with the reality that I had put my family in a horrible financial position and I wasnrsquot sure how to fix the situation With a two year old already at home and a new baby arriving any day the last thing I wanted to consider was going back to work So I explored my options and made the decision to build a business from home The little money I had was used to take care of the legal pieces such as getting my business license I was stumped on how to get the word out about my business with no money Enter Twitter Facebook and LinkedIn

I was already on some social networks socially but decided to take a chance and see if I could spread more info about my new venture using the Internet I was quickly able to spread the word among friends and family and potential clients I landed my first client four days after joining Twitter I learned about other ways to strategically place myself in front of people that could were either potentially clients or like-minded individuals that I could possibly collaborate and network with Today The Savvy Womenrsquos Business Solution still puts very little money out for marketing and Irsquom working hard to help fix the financial burden I put my family under

Would You Like to Learn How to Market Your Business on the Internet Also I would love to teach other moms and women in the Baltimore area how to market their businesses using social media and I want to do this for as little money as possible

By reaching my goal of $3000 I will hold four hands-on trainings in the Baltimore-Washington DC in the next 12 months Additionally I will be able to use this money to market locally in print media that I normally would not be able to afford on my own I can help other women like myself establish a professional presence for themselves a social media

strategy for their business and fun innovative ways to get your clients customers and community involved with your business

I thank you for your support and feel free to connect with me with any questions you may have Feel free to share my venture using the easy social media share buttons

Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Rebecca Buscemi - The Savvy Womenrsquos Business Solution

Moms In Business Grant Competition Semi-Finalists

Moms In Business Magazine bull June 2011 bull PAGE 33

About My Venture

The purpose of BuyByMomcom is to promote moms in business and get them out on the web BuyByMomcom is owned by Julianne Alvarez-Wish a WAHM to 4

My passion is for the moms who want to stay at home with their children while bringing in an income by selling the items they create or the products they believe in A friend of mine started an online boutique and tried so hard to market it and get word out about the products that she offered However in over 2 years she only ever made 2 sales from the boutique She was heartbroken All the time money and effort she was putting into the website was bringing her nothing in return She was frustrated to say the least and decided to close up shop

BuyByMomcom was born because I wanted to keep that from happening to other moms I wanted to see mothers succeed in their businesses and be able to stay at home with their children I wanted to spread the word about the amazing talents moms possess and I wanted to see them succeed beyond their wildest dreams in your business I truly believe that by working together we can make each mom a success

Some of the Features of BuyByMomcom

bullFree Listings for any mom in business on our Mom Shops amp Blogs page bullRandom Spotlight links every few days for more exposure to your business bullFeatured Mom opportunities where your business is in the spotlight for an entire week bullReviews and giveaways of some of the best mom-made products you will find bullReasonable advertising rates so that your 125x125 button is on every page of the website and blog

We want you to succeed Stop by BuyByMomcom today and add your free listing and check out all the other wonderful WAHMs and the products we have to offer

Visit httpwwwMomsInBusinessGrantcom - we welcome your support

COMPETITIONSEMI

FINALIST Julianne Wish - Buy By Mom

PAGE 34 bull June 2011 bull Moms In Business Magazine

Moms In Business Magazine bull June 2011 bull PAGE 35

FounderGina Robison-Billups

EditorDesignLayout

Eugenia Martini-JarrettEugeniaMIBNorg

Advertising Gina Robison-Billups

GinaMIBNorg

Published by NAFMIB the National Association for Moms In Business The Leading National Association Representing Executive Entrepreneur and CEO Moms

MIBNorg NAFMIBorg

Copyright 2011 copy International Association For Moms In Business See wwwMIBNorg for full copyright page

All Rights Reserved

ldquoTwenty years from now you will be more disappointed by the things that you didnrsquot do than by the ones you did do So throw off the bowlines Sail away from the safe harbor Catch the trade winds in your sails Explore Dream Discoverrdquo ~Mark Twain

ldquoWhatever the mind of man can conceive and believe it can achieve Thoughts are things And powerful things at that when mixed with definiteness of purpose and burning desire can be translated into richesrdquo ~ Napoleon Hill

ldquoPeople are definitely a companyrsquos greatest asset It doesnrsquot make any difference whether the product is cars or cosmetics A company is only as good as the people it keepsrdquo ~ Mary Kay Ash

ldquoSuccess or failure in business is caused more by the mental attitude even than by mental capacitiesrdquo~ Walter Scott

ldquoWhat I know for sure is that behind every catastrophe there are great lessons to be learned Among the many that we as a country need to get is that as long as we play the ldquous and themrdquo game we donrsquot evolve as people as a nation as a planetrdquo ~ Oprah Winfrey

ldquoLife is not about how fast you run or how high you climb but how well you bouncerdquo ~ Unknown

sign in a gift shop windowUnattended Children will be given an Espresso and a Free Puppy

Wisdoms for Thought

Page 13: Moms In Business Magazine June 2011

Moms In Business Magazine bull June 2011 bull PAGE 13

those stories can set kids up with attitudes that sabotage their future success Talk to your kids about the subliminal messages they receive on TV in movies and other media Help them to become self-motivated critical thinkers

u Create a positive vision of prosperity Examine how you react to families with more wealth than yours when speaking to your kids Do you discuss them with envy or jealousy or admiration and respect Talk to your kids about how their thoughts about wealth can shape their future

It is important to realize that creating true prosperity consciousness is about expanding your vision of what can be for you and your family Abundant people see opportunity They never think something is too good to be true They expect good things So think about these traits and the example you set for your kids

People with prosperity consciousness are dreamers They imagine a better way then work to make it so More importantly they donrsquot buy in to the negative and

erroneous beliefs around them When they are told something is too difficult or not possible they simply smile at the thought They are not easily swayed with the cowardly cautions of the crowd Instead of thinking what is ldquorealisticrdquo people with

prosperity consciousness dream about what they really want in life

Parents who share their dreams with their kids give them the gift of a larger worldview Studying vacation brochures reading luxury magazines and even driving through wealthy neighborhoods are some of the activities families can do together to expand their view of what is possible and develop a larger prosperity consciousness

Why is this so important When your prosperity consciousness expands your subconscious mind works to make these dreams come true It creates confidence drive and ambition Your beliefs change and you begin to attract more prosperity in all areas of your life It all starts with mindset

Developing a prosperous mindset is a continuous process Whether you and your children are on the path to poverty or prosperity is determined by the thoughts you give precedence to every moment of every day

Remember your thoughts come from the type of vision you have Everyone has a vision Millions have a negative one many more have a neutral one Itrsquos vital to help your children develop a positive one for a lifetime of prosperity consciousness

PAGE 14 bull June 2011 bull Moms In Business Magazine

Beth Adcock Shiroishi

lsquos Green Guru ATampT

Moms In Business Magazine bull June 2011 bull PAGE 15

Beth Shiroishi Chatswith Moms In Business Magazine

Continued on page 16

By Gina Robison-Billups

GRB Beth thank you so much for taking this time to share important parts of your life with our readers First of all how many years have you been in this business

BAS 13 Years

GRB How many children do you have

BAS I - we have two of the most awesome girls ndash 4 and 7 I know Irsquom biased but they are truly the best kiddos ever

GRB What does your company do

BAS Our mission is to connect people with their world everywhere they live and work As part of that I have the good fortune to work in our Citizenship and Sustainability group where we focus on issues that are at the intersection of the needs of our company and the needs of society So on any given day I might be thinking about the roll-out of our annual sustainability report the energy efficiency of a cell phone charger participating in a job shadow event with high school students aimed at showing them the value of graduating from high school activating our employees around sustainability or sharing some new technology research from ATampT Labs about ways to prevent the elderly from falling

GRB Whatrsquos on the horizon for you and your business

BAS Wersquore always looking for new and exciting ways to keep consumers connected whether through a revolutionary smartphone or through a pill bottle that reminds you to take your medicine As we help people find new ways of connecting wersquore also looking for new ways to help educate consumers We have been at the forefront of consumer education and continue to look for innovative ways to get the right information into the hands of consumers ndash whether that be through online safety programs for kids with privacy and security initiatives to protect their personal information or by helping them understand their rate plans and available options Along the same education angle Irsquom really excited about tools we have coming online to help our business customers understand the environmental benefits of our travel substitution products

GRB Whatrsquos your greatest achievement

BAS I view life as a continuous lesson so Irsquom not sure Irsquoll ever

Atamptrsquos Assistant Vice President Corporate Citizenship amp Sustainability Beth Adcock Shiroishi shares her life and successes as a business executive and mom with Moms In

Business magazine readers

be able to say I had one greatest achievement I also believe that the greatest achievements are sometimes the seemingly insignificant ones that donrsquot grab headlines I remember one day last year when I had a breakthrough in what had been a really difficult relationship with a particular colleague It was amazing how liberating it was to turn that corner and how at the end of the year I considered that to be my one of my biggest accomplishments Or sometimes it is the unexpected things a few months ago while getting ready for work I heard the familiar gallop of my four-year-old (imagine a lightweight horse) coming towards me I suddenly felt so incredibly happy that this little personrsquos life was such that she chooses to skip as her primary mode of getting from place A to B Now wersquove not hit the teenage years yet so Irsquom savoring this while it lasts

At work my greatest achievement is a culmination of all the work wersquove done over the past three years around sustainability I had the privilege of coming into a brand new position and organization and helping to build a sustainability group from the ground up with a great team of coworkers and under the amazing leadership of our Chief Sustainability Officer Charlene Lake Itrsquos awesome to stand back and survey the work so far ndash its impact on the engagement of our employees the financial return to the company and the external recognition that helps validate decisions wersquore making every day While we donrsquot do the work for purposes of recognition itrsquos rewarding to be recognized through things like the Dow Jones Sustainability Index the Carbon Disclosure Leadership Index and the Corporate Responsibility Officerrsquos Top 100 companies We still have a long way to go on our sustainability journey but little successes along the way make the ride more enjoyable

GRB What advice do you have for other moms in business

BAS In no particular order my random stream of consciousness would be to

1 Support each other ndash emotionally Often I think we moms can be our own toughest critics Recognize that while everyone has their own style of mothering and their own strengths and opportunities we all share a common bond in loving our children and in trying to do the best we know how to do

PAGE 16 bull June 2011 bull Moms In Business Magazine

2 Support each other ndash financially Try to shop online and at places that are mom-owned or that are good employers to moms Whether it be eBay Etsycom the deli down the street or the company that has great family-friendly policies reward good behavior with your purchasing power ndash whatever size it may be

3 Support yourself Build a framework around what you need to keep your energy level high and your mental state healthy and try to live within that framework This varies by person and there isnrsquot a one-size-fits-all solution so spend some time thinking through what it means for you Then build an action plan to hold yourself to it For example it took me a while to figure out that something crucial for me is having a chunk of time every weekend just milling around my house as a family with no set agenda But now that I recognize that I try hard to make sure that is a part of most every weekend It is easy to get into ldquogo go gordquo mode and to feel guilty if your kid isnrsquot in every class sport or event For some people that is how they get energy and that works wonderfully But I (and my kids) need downtime and Irsquom always amazed at the fun and creative things that happen when we just let the day unfold around us Last weekend my older daughter inspired by Pippi Longstocking herself decided to build a path where she and her sister could maneuver through the house without touching the floor Chairs stuffed animals clothes and boxes were everywhere The ensuing chaos brought the laughter craziness and fun that we all needed And Irsquom betting those memories will stick with us far longer than some planned event would have

GRB Who has been your greatest inspiration

BAS I believe there is something to be learned from everyone we meet and many people and experiences have shaped the person I am today But hands down my greatest inspiration is

my kids Through the joy worry laughter tears and everything in-between they motivate me to be the best person I can be and to really examine what message it is I am sending And as a self-confessed ldquosemirdquo control freak they teach me daily that control is highly overrated and there is a higher power in play here It is amazing to watch them grow into their own unique identities while also providing a really honest ldquomirrorrdquo back to me as the parent But the optimism and hope that they embody truly inspire me and drive me in my work around sustainability at ATampT It may sound clicheacute but I truly want this world to be a better place for them and for the kids that they will hopefully one day be blessed with and be inspired by

GRB How do you manage it all

BAS Well the big caveat is that I donrsquot manage it all My husband is a total partner and does a ton And even on the stuff that is mine to do it doesnrsquot always get done flawlessly

Having said that here are my coping mechanisms1) Make a list You can tell my stress level by how many

lists I have with me at any given moment in time

2) Dispel the myth of ldquobalancerdquo which conjures up the image of that scale showing all your credits and debits down to the well-calculated ounce Instead go for ldquojugglerdquo which conjures up images of fun and chaos and where there is more room for error And remember that a dropped ball can even sometimes be a source of laughter

3) Think in long increments of time If your goal is to have every day be a perfect blend of work vs life you are going to be feeling disappointed in yourself frequently So look at the landscape over a longer period of time and with a peaks-and-valleys mentality yoursquoll get closer to success and reality

4) Manage guilt ndash donrsquot let it manage you I think guilt can serve a good purpose but the key is what you do with it Am I feeling guilty because I really have been working too much and need to spend more time with my kids Then figure out a solution Am I feeling guilty when Irsquom with my kid because I had to work late nights this week Let it go and shoo away the guilt by being fully present in the moment with your child

5) Let some of it go I often laugh that I do have it all ndash all the stress worry to-do lists a mile long etc But in all seriousness you have to decide what is important My house is rarely straight (because Pippi lives there remember) my yard is not perfectly manicured and Irsquom always behind on catching up with friends and family One of the best pieces of advice I ever got was to ldquojust reframe itrdquo I can choose to walk into the house at the end of the day and feel my chest tightening at the mess Or I can choose to walk into the house and think ldquoWow ndash isnrsquot it great that my kids have had so much fun playing in the living room todayrdquo It really is a choice ndash if you start reframing it with what you say to yourself you really do start to change what you feel and think

Moms In Business Magazine bull June 2011 bull PAGE 17

(with the caveat that every day is different)

545 ndash Stumble out of bed645 ndash Leave for work with a hug and a kiss to the kids getting out of bed700 ndash Stop by the drug store for some needed items730 ndashJoin TelePresence meeting with coworkers in London900 - Conduct weekly staff meeting1030 ndash Hold a one-on-one meeting with one of my employees1100 ndash Take a quick trip to my oldest daughterrsquos school to surprise her for lunch (a pretty rare treat)1215 ndash Return to work for meetings meetings meetings400 ndash Join a conference call with an industry group

Check out the impact of her work worldwide

Our commitment to operate a more efficient fleet led to a 43 reduction of fleet GHG emissions compared to 2009 Much of this progress has been a result of fuel efficiency gained from our adoption of 3487 alternative-fuel vehicles and operational efficiency This is part of ATampTrsquos commitment to deploy approximately 15000 alternative-fuel vehicles through 2018

We have commissioned three solar systems In 2010 a third solar system was installed at one of our data centers in San Diego The 262kW system will produce 444000 kWh of electricity per year We launched our solar initiatives in 2009 by contracting two systems mdash one at our San Ramon campus which generates 16 million kWh annually and one at Secaucus NJ which generates 1 million kWh per year

We also continue our involvement with Austin Energyrsquos GreenChoice renewable energy program through which we purchase wind power for 10 percent of our electricity consumption in all ATampT facilities in Austin Texas This effort will help us avoid 72 million kWh of fossil-generated electricity each year

Beyond traditional office recycling which we maintain in more than 130 employee sites we manage a program to reclaim network resources such as copper telecommunications wire and central office equipment The ATampT Supply Chain Investment

530 ndash Head home545 ndash Enjoy a huge hug around my knees from my 4-year-old accompanied by ldquoI TOO much love yourdquo (a pretty good boost for my morale) 600 ndash Have dinner with the family (thanks dear husband for cooking)630 ndash Help the kids finish homework followed by baths dessert random meltdown by someone in the house (sometimes me)730 ndash Read with the kids and put them to bed815 ndash Do a quick check of personal email and news830 ndash Log in remotely and work1030 ndash Go to bed

Lather rinse repeat

Bethrsquos Work is Really Doing Great Things for Our Environment

Recovery group works company-wide to reuse sell and recycle materials The group sent less than five percent of the materials it received to the landfill The Investment Recovery group oversees six strategically located warehouses that handle recycling for a majority of the 50 states In 2010 we kept more than 569 million pounds of aluminum plastic lead steal copper and copper cable from landfills

In 2010 we collected more than 96000 computers monitors and servers for donation reuse and recycling

We have a relationship with Xerox Corp to help us complete a Print 360 review of the printing devices in our office buildings As part of this effort to consolidate and replace this equipment we removed more than 19000 devices from nearly 3000 ATampT locations Xerox estimates this effort reduced our annual printer-associated energy use by 38 percent and our affiliated GHG emissions by 32 percent per year

This is just the beginning More can be found about at httpwwwattcomgencorporate-citizenshippid=8506 httpnetworkingexchangeblogattcomauthorbeth-shiroishi

A Day in the Life of Beth Shiroishi

PAGE 18 bull June 2011 bull Moms In Business Magazine

By Joy Chudacoff

When we entered the front door an energetic young woman who wanted to know how she could help us immediately greeted us She escorted us to someone who could help our children open their accounts We were invited to try a beverage from their vast menu (water coffee tea soda juice and hot chocolate) and of course the children were immediately given lollipops to welcome them as new customers (By the way the complimentary drinks were not just for new customers I could overhear the conversation at the teller window and they were offering this to everyone who entered the bank)

The representative that helped our children open their accounts was knowledgeable He answered our questions and he treated our children with respect He spent a lot of time with us and we never felt rushed or confused about what was going to happen next

We walked away from the experience feeling like we made a great decision to open the accounts at this bank and it was a great ldquofirstrdquo experience in banking for our children as well

No matter what type of business yoursquore in first impressions count ndash a lot People want and expect a very personal high-touch experience If you are a woman entrepreneur and you

want to create raving fans for your business I invite you to take an inventory of the process you use to create an unforgettable first impression

Here are a few tips on setting yourself up for success for a great first impression

1 You had me at Hello Whatrsquos the point of first contact with you and your company If itrsquos email make sure you have a system in place for you or someone on your team to receive email inquiries quickly If itrsquos by phone does your

Make a Great First ImpressionA few days ago our family made a trip to the local bank here in our community so that our children could open their first savings account The piggy banks were overflowing with money due to various visits from the tooth fairy as well as rewards for all of their good deeds around the house What happened when we entered the bank made a big impression on me and got me thinking about how Smart Women entrepreneurs always make a good first impression

Smart Women

Moms In Business Magazine bull June 2011 bull PAGE 19

message state clearly what you want the caller to do Do you have a system set up so that you return calls within 24 hours Here at Smart Women Smart Solutionsreg response time is a valuable part of laying a good foundation with our clients Our goal is to provide ldquored carpetrdquo treatment to everyone we come in contact with Review your systems for how someone makes that initial contact with you Make sure your system works fast and efficiently

2 Itrsquos contagious ndash Having a friendly positive attitude from the initial point of contact is important People want to associate or be with people who are friendly and helpful It makes them feel supported and cared for Several years ago I walked into my office one day to find my assistant at the time talking rudely to someone on the phone I was horrified Needless to say that particular person did not work out well however it was a valuable lesson for me I want to attract support team members who hold quality client interaction to the same standard as I do

3 Plan Your Process ndash Create a process for your ideal client so that the first impression with you is seamless and successful Decide now how you want the process to work and enlist your team to help you roll it out If you are

a solo entrepreneur and donrsquot have any team members working with you yet I invite you to sit down and think about what you want your first impression to look like with your ideal client This is time well spent and can mean the difference between incredible business growth or ho-hum results (It was when I took this part of my business seriously that I began to see huge jumps not only in my income but also in the quality of the clients I serve)

Spend some time reflecting on your first impression process I invite you to set the intention to create ldquoroyal red carpetrdquo treatment from that first point of contact so that you too can enjoy big leaps in your income along with quality clients who rave about you everywhere they go

Anything is possible Everything is waiting for you

copy 2011 Joy Chudacoff

PAGE 20 bull June 2011 bull Moms In Business Magazine

RTS Publishing ndash Richelle Shaw CEO

Richelle is the leading expert and authority in building successful million dollar businesses Richellersquos experience comes from building her first business to $36 million losing it all after the 911 World Trade Center Tragedies then

successfully rebuilding her million dollar company in approximately 5 months As the only female African American public utility owner in the nation Richelle has won local and national awards including Top Woman Entrepreneur from AKA Las Vegas Chapter Marketer of the Year from Glazer-Kennedy Insiderrsquos Circle of 20000 members and Unstoppable Woman for the Womenrsquos Leadership Counsel She was also nominated for the GreenLeaf Award Top 50 Collection Professionals and the Top 40 Under 40 when she was 27

After writing the book How to Build A Million Dollar Business in Las Vegas- Without the Casinos Richelle set on a journey to help other women of color build their own million dollar businesses Since 2007 Richelle has successfully mentored over 6400 women of color in her international coaching program designed to help take business ideas and make them a business reality

Richelle is also a mentor for Make Mine A Million an expert content contributor on multiple internet sites and featured in over 30 publications including Inc Entrepreneur Black Enterprise Smart Money plus the covers of Collection Advisor and MOMEO Magazines

Currently Richelle shares her knowledge with several business owners across the United States as their business advisor and implementation coach She and her staff implement the strategic plans to help build businesses for several physicians a beauty school a race car association a restaurant and an auto repair facility She has helped business owners in over 98 different industries

Richelle is providing the grand prize grant winner withOne Year Onyx Level Membership and Mentoring to The Million Dollar Equation with Richelle Shaw Included

u Monthly coaching and training calls on essential business building strategies included in the Million Dollar Equation

u Step by Step Checklist on how to use different tactics and media u Downloadable examples of strategies u Access to the Million Dollar Equation Solutions Center where all small business

questions are answered

Total Value $300000HttpwwwTheMillionDollarEquationcom

RTS Publishing

Heros and SherosSupporting Moms In Business Grant Competitors

The

This Monthrsquos Featured Heros amp Sheros Part 2

Moms In Business Magazine bull June 2011 bull PAGE 21

She Gets ResultsBrenda Prinzavalli

Brenda Prinzavalli is a writer consultant seminar developer and business owner She has a passion for helping others achieve greater balance in their busy lives A former educator trainer and consultant in the field of education Brenda is the founder and owner of Balanced Organizing Solutions LLC

a unique organizing business that perfectly marries her professional expertise as an educator and problem-solver with a personal commitment to health and wellness of the body and mind - beginning with a simplified organized life

Brenda has served a variety of business and residential clients on projects large and small and she regularly works with corporate executives to create more profitable businesses and greater worklife balance through streamlined systems She also works with individuals and families who want to simplify their lives and gain more time to pursue their passions

Brenda is also in various forms of media whether writing her Organizing eNewsletters contributing to a variety of publications or appearing as the Dream Team Organization Editor for the FOX show MORE on KVVU FOX 5 Las Vegas This gives her the opportunity to spread her gift of organizing on a broader scale

Her memberships include The National Association For Moms In Business the National Association of Women Business Owners and the National Association of Professional Organizers as a Golden Circle Member She has served as National Chair for the National Association For Moms In Business National Board Committee Chair for theCreate Your Dreams Gala Co-Chair of the Women of Distinction Awards and Nevada

Ambassador for the National Association of Professional Organizers

Brenda holds a master of elementary education from the University of Nevada Las Vegas and a bachelor of elementary education from the University of Iowa She and her husband Brian currently reside in Las Vegas NV

Brenda co-founded She Gets Results with Gina Robison-Billups to help provide a place of resources and connections to help women to get better faster and greater results Contact Brenda at wwwBalOrgcom

She Gets Results proudly supports the Moms In Business Grant Competition with the following benefit

Matching Dollar Sponsor SheGetsResultscom is going to match dollar-for-dollar up to $1000 to the Grand Prize Grant Winner

Value $100000 (in Cash)HttpwwwSheGetsResultscom

She Gets Results

PAGE 22 bull June 2011 bull Moms In Business Magazine

The SBE Council

The Small Business amp Entrepreneurship Council (SBE Council) is the nationrsquos leading organization devoted to protecting small business and promoting

entrepreneurship Through advocacy education and training opportunities SBE Council works to foster and promote small business start-up and growth and entrepreneurial opportunity The SBE Council is celebrating their 15th year in operation HttpwwwSBECouncilorg

SBE Council

WE Inc

WE Inc is a a project of the Small Business amp Entrepreneurship Council (SBE Council) -- a prominent advocacy and research organization dedicated to protecting small business and promoting entrepreneurship WE Inc aims is to improve

and enhance the economic climate for womenrsquos entrepreneurship By advocating for policy solutions that encourage business ownership by women and providing information and resources to entrepreneurs at all stages of their business development WE Incworks to increase economic opportunity and financial security for those seeking the rewarding and challenging path of business ownership HttpwwwSBECouncilorg

WE Inc

Hybrid Mom

Hybrid Mom was conceived in 2006 and came into the world in the same way most babies do not without struggle but full of excitement joy and love Our

motivation and passion is to create one authentic inspiring and reliable resource for the multiple roles todayrsquos mom plays - loving parent unique individual and business-minded person HttpmibnorgwwwHybridMomcom

Hybrid Mom

Supporting Heros and Sheros conrsquot

Promotional Partners

ACTiVATE

There are many programs to assist entrepreneurs even programs specific to women but ACTiVATE targets a unique market - technology transfer - and delivers

results An internationally acclaimed program ACTiVATE provides innovative and intensive development along with a community of support created to unlock the true potential of experienced women - a largely untapped market - to start and grow technology-based businesses HttpwwwPathForwardCenterorg

ACTiVATE

Moms In Business Magazine bull June 2011 bull PAGE 23

Chances are that you know a Mom have or had a Mom are a Mom that has had the challenges of starting a business - a dream or perhaps there was an

opportunity to expand their existing business - only to not have enough sup-port or finances

Moms that take an ideadream and create a business while juggling children grandchil-dren family and morehave additional hurdles to conquer

The purpose of the Moms In Business Grant Competition valued at over $10000 is to provide enterpris-ing Moms with vi-tal tools educa-tion support and cash to achieve their goals and success

CongratulationsTo theTop10 Moms In Business Grant Competition Semi-Finalists

These Semi-Finalists need YOUR helpNOW

to achieve their goals

u BROWSE through the 10 Semi-finalists and read about their inspiring ven- tures throughout the following pages

u FIND one or more that you feel you would like to see succeed u VISIT their project u VIEW their generous offers for your support u PITCH IN and Make A Difference in the future of a Mom and her life

Moms In

BusinessGrant Competition

SEMI-FINALISTS

Get Started Now

PAGE 24 bull June 2011 bull Moms In Business Magazine

MEMBERS NEWS

About My Venture

If your passion was an art and a gift that you could share with others how would you go about telling

folks Heads or Tails creates custom bows and dresses for children of all ages This business is built on the quest of sharing caring and making moments special by adding their products to the moments remembered Peerbackers has created a platform to help businesses grow with a twist Heads and Tails has set a goal to raise $11100 in less than 45 days

Heads or Tails needs you right now to make a pledge If the goal is reached Heads and Tails will use the funds to purchase a van sewing equipment and hire additional staff I need your contribution to help Heads or Tails to fulfill its fund raising goal Even more your support will help Heads and Tails make even more moments special with its bows and dresses Make a pledge of support today

About Heads Or Tails manufactures and supplies Custom Childrenrsquos Hair Bows for Babies Toddlers and Girls of all ages Heads Or Tails will be launching their New Dress Line This Line will consist of an array of styles of Pillow Case amp Jumper Dresses

What Do We Need Heads Or Tails is in need of a Commercial Van and a Commercial Embroidery Machine

Why Do We Need Heads Or Tails is expanding and needs the necessary equipment to keep up with the demand and for the business to grow The Commercial Van will be used to transport products to Vendor Trade Shows Festivals Markets and other Craft Shows The Commercial Embroidery Machine will be used to do the embroidery directly at the Shows and at the office location

Goal Our Fundraiser Goal for this project is $11100 (Van-$5000 amp Embroidery Machine $6100) Any contribution big or small will help Fund Heads Or Tails Goal As the business continues to grow Heads Or Tails will be able to give back to the community through Employment Skill Training Entrepreneurship as well as Special Events giving a certain percentage of revenue back to a specific organization

Motto At Heads Or Tails we ldquoStrive in Dressing Your Little One from Head To Tailrdquo

Thank you in Advance for Your Support

Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Angela Owens - Owner Heads or Tails

Moms In Business Grant Competition Semi-Finalists

Moms In Business Magazine bull June 2011 bull PAGE 25

About My Venture

BACKING A WIN-WIN PROJECT EcoBio-Block was developed in Japan to revitalize and purify polluted waters in rivers canals and the ocean over a decade ago It is

presently being used in a variety of outdoor and government projects in Japan Korea India Malaysia and China Using naturersquos own system of cleaning water EcoBio-Block clarifies cloudy water in aquariums ponds and in other environmental uses with beneficial bacteria and nutrients infused in a volcanic rock which multiply and disperse regularly into surrounding waters keeping bacteria levels consistently high enough to breakdown organic waste into less toxic nitrates and keep water clear odor-free and healthy

It also appears to encourage an increase in the levels of microbes which breakdown nitrates into nitrogen gas which then dissipate into the air It has a US Patent and is certified to international safety standards The pondenvironmental products which are known as the ldquonsMrdquo and ldquoWaverdquo are generally effective for about 3 years The nsM are shaped like stones come in a box of 4 and can treat from 100 - 400 gallons of water depending on the condition of the water and the amount of fish) The Waversquos design is based on hydrodynamics and is made to keep mud out and allow bacteria to multiply easily For large pond use it can treat from 300 to 1000 gallons of water (also depending on water conditions and fish populations) It normally takes from 2 to 6 weeks to see optimum results but factors such as temperature can cause a variation in the time frame This product is easy-to-use mess-free and reduces maintenance in ponds and other water features

OUR PROBLEM AND OUR PROJECT ONEdersave Products LLC httpwwwOnedersavecom is the exclusive distributor of EcoBio-Block Family Products in the US and Canada It was the recipient of the 2008 Pet Age magazine ldquoPinnaclerdquo Award for aquarium product of the year The pond and environmental products are brand new additions to our product line but this absolutely unique product faces a major hurdle Despite the fact that it has been thoroughly researched and is being used with great results overseas we face a credibility problem

The product sounds too good to be true and we are pretty much being ignored We want to have a major American University study and publish the data on this product We need to have easily accessible information by a respected source to back up our claims that it will be a boon to the environment as it cleans purifies and deodorizes polluted waters and creates a healthy environment

for aquatic life

With a project like this everyone wins

Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Arline Saiki - ONEdersave

PAGE 26 bull June 2011 bull Moms In Business Magazine

About My Venture

Why we need your support

Sales of our popular Kitty Holstersreg cat harness are about to exceed our supply Demand for our Kitty Holsterreg increased exponentially after being featured on CBS Sunday Morning and being given the highest rating (5 out of 5) by Cat Nip magazine based on its comfort and difficulty for cats to wiggle out of

Our sales have consequently gone through the roof and we are at risk of running out of product We need to make more harnesses sooner than expected cotton prices have soared significantly increasing the cost of manufacturing the Kitty Holsterreg and we need to expand our line with new colors patterns and sizes to meet customer demand Without your help it is unlikely that we will be able to start production before we run out of harnesses What your donations will do for us

Your donation will help us fund a grant to produce more Kitty Holstersreg We are adding several new colors and patterns as well as two additional sizes to fit a wider range of cats The colorspatterns we are adding are camouflage pink tiger stripe and jaguar 10 of sales of the pink Kitty Holster will be donated to charities that support the fight against breast cancer

What you can do to help 1) Donate to this venture 2) Forward our project link to others in your network 3) Share our project with your friends on Facebook and LinkedIn 4) Tweet about our project on Twitter

What you will receive in return

In addition to a sense of satisfaction that you are helping cats get the chance to enjoy being walked outside supporting the fight against breast cancer and a very important part of our growth everyone who pledges will also receive a gift specific to their pledge level and become a member of Crazy K Farmrsquos Circle of Friends which will entitle them to exclusive discounts on our products and behind-the-scenes access to our company and the farm that inspired it

More information about our company

1) Watch a video about our harness httpwwwyoutubecomwatchv=qhjrtuKiNQI 2) Learn more about the harness on the Kitty Holster website wwwKityHolstercom 3) Learn more about our company and the farm atwwwCrazyKFarmcom

We look forward to your support thank you Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Tobi Kosanke - Crazy K Farm - The Kitty Holster

Moms In Business Grant Competition Semi-Finalists

Moms In Business Magazine bull June 2011 bull PAGE 27

COMPETITIONSEMI

FINALIST Temeca Jone - Funducate

About My Venture

Funducate is an exciting company that has a line of educational tools and merchandise for children that are

fun and engaging Funducate was founded by my husband Todd and myself It is registered as an Ohio Limited Liability Corporation Funducate is the Trademark name for all of the Sing Along with Happy Handy Fun Bunch Peek at You Kids Tribute to Heroes and Living in Faith Everyday (LIFE) books videos and merchandise

The Fun Bunch Series and Happy Handy book series 1 and 2 collectively has 10 books self published with the initial trial period using the first series as an educational tool has been used in school and educational facilities to teach children ages 12 months to 11 years of age Within 1 to 3 years all books directed by the Non-Profit Corporation All in One (AIO) Books at all levels of non-profit business has reached the market north south east and west within the United States to areas with educational and literacy challenges Through AIO Outreach Program AIO Books has also partnered with learning institutions and

organization to incorporate a multi-systemic approach establishing a continuum of mental health community school and home based interventions to further demonstratepromote fun learning and education I dress as Udder the Cow one of our Fun Bunch character I read our Tribute to Heroes books sing songs discuss about our heroes the Military Fire and Police Department with children during AIO outreach program

Also through the outreach program I am able to donate books and help bring fun to education and assist educators

Please visit wwwFunducatenetThank you in Advance for Your Support Visit httpwwwMomsInBusinessGrantcom

PAGE 28 bull June 2011 bull Moms In Business Magazine

About My Venture

Seniors Helping Seniors ndash Las Vegas NV When Employees Become Parentrsquos CaregiversHELP SHS CREATE OUR SHS EDUCATIONAL PROGRAM FOR EMPLOYERS About UShellipMy mom was a great lady When she developed Alzheimerrsquos

in 2002 she was still an intelligent outgoing and fun loving person I wanted to spend time with her before the disease caused her to become unaware of her family and her surroundings Thankfully I was able to quit my job and stay with her I lived with her for over two years and it was some of the best spent times with her in my life

However many adult children canrsquot always help with the caregiving of their parents or risk any consequences with their jobs due to absenteeism or lack of productivity In most caregiving situations the elderly parent wants their daughter or son there to help because they know that they are trustworthy Upon my motherrsquos death I knew that I wanted to continue to help elder seniors as well as the older children of senior parents That is when my husband Doug and I discovered Seniors Helping Seniors an exceptional and unique program of compassion and care It matches senior caregivers with seniors who are looking for a little help to stay independent in their own home for as long a possible a way to give and to receive This innovative program creates the support you need from people with life experiences who will understand your parent the most

This has been a great business for my husband and I because we both enjoy helping others But we have realized that there are so many adult children caregivers today who are trying to juggle their families their job and their aging parent(s) throughout their daily lives It has become a 247 struggle for them not allowing them to enjoy being their parentsrsquo kids anymore just their caregivers

What we want to accomplishhellipSeniors Helping Seniors provides in-home non-medical caregiving services to seniors in our community In addition Seniors Helping Seniors wants to start an SHS Educational Program to provide information to our local employers about their employees who are responsible for the caregiving of an elder senior In the 1980rsquos American businesses adapted their human resource policies to accommodate the needs of workers with young children Now many of those same workers face a new responsibility providing care for an older parent relative or friend Just as childcare did the growing need for eldercare presents companies with a new reality ndash workers who must juggle multiple demands on their time and energy Yet this reality presents genuine opportunities for those firms that recognize itrdquo We hope that by implementing the SHS Educational Program we can develop various elder caregiving resources for the benefit of the employee employer and company

What We Will Plan Forhellip Basic Packet ndash information about local agencies and support groups for employees as an option to help deal with caregiver stress reduce absenteeism and increase productivity in the workplace Employee How to Guides ndash help employer in developing a manual as simple or complex as they want to help their employees with caregiving and family caregiving ldquoburnoutrdquo issues Benefit(s) Packet ndash provide ownersmanagers with ideas about eldercare policies that they can implement into their

overall existing benefits and policies packages such as Flex-time shortened work weeks modified schedules Telecommuting Long-term care insurance plans to cover spouse and parentsparents in law

Speakers Forum ndash provide employers with ongoing presentations to educate their workforce on how to make good choices regarding caregiving amp eldercare Host ldquoCaregiver Fairsrdquo Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Natalie Ahlstrom - Seniors Helping Seniors - Las Vegas

Moms In Business Grant Competition Semi-FinalistsMoms In Business Grant Competition Semi-Finalists

Moms In Business Magazine bull June 2011 bull PAGE 29

About My Venture

BlueEyes amp BareFeet Designs is a clothing and design company featuring a collection for children created from

vintage vintage-inspired modern and recycled fabrics

Each piece is handmade and ultimately inspired by my children - two daughters Abigail and Elise and my son Isaac You will see them in many of the pictures as they are my regular lsquomodelsrsquo and everyday users of the designs Right now we are a one-man showhopefully about to change all that Our Unique Proposition - What makes BlueEyes amp BareFeet Designs unique is our focus on use of fabrics that are either recycled upcycled or sustainable 70-80 of our designs follow this concept Upcycling according to an article in the April 2011 issue of Entrepreneur magazine is ldquoushering in an entirely new wave of entrepreneurial innovationrdquo Upcycling by nature also leaves room for higher profit margins giving me the opportunity to outsource areas I need support in through partnerships with other local companies earlier in the business cycle rather than later boosting our chances for solid and consistent business growth Clients love the fact that I can take clothes they no longer want heirloom pieces or lsquoleftover good intentionsrsquo of fabrics they never used and bring them back to life as a boutique style outfit for their little one(s) A quick example is in the use of a t-shirt One t-shirt will either be turned into a jersey scarf a t-shirt tutu or play a role in the construction of a jersey dress or a combination thereof There is very little fabric left as waste when I am finished allowing the fabrics to reach their full potential and be used again in a different purpose saving energy time and money versus the use of new fabrics I currently find my fabrics through donations thrift stores and vintage stores We have set styles of designs but each piece usually ends up slightly or largely different bringing in the added value of one-of-a-kind looks Our Growth - Last year I launched this clothing collection for children as a project and an outlet for my creative mind The collection has quickly surpassed my expectations and has grown to a spot where I felt compelled this year to take a leap of faith resign from my position as a financial advisor and go fulltime on February 1 I am a faith-driven person and to make a long story short truly believe this business is not mine I am merely the first employee entrusted to bring it to its full potential The doors and opportunities opened by God have been truly mind-blowing The collection has steadily grown through word of mouth and personal marketing and is now at a point where growing demand justifies hiring help in the areas of production and administration This will allow my focus to be on design and expanding the product line through strategic partnerships with other local designers or further in-house production Your support in this funding will help to lsquobridge the gaprsquo in costs for hiring and branding

Three pivotal elements to the growth have been middotParticipation as a featured designer in the Childrenrsquos Fashion Show during Midwest Fashion Week in March middotPublicity through articles in local newspapers and publications middotWildfire word of mouth marketing from the best clients ever

I really work hard to build a community around my designs and have tremendous support in doing so locally and am ready to take this to the next level BlueEyes amp BareFeet products have already made their way into local boutiques through our partnership withAesthetic Design Style House providing the framework necessary to do what I do best design and innovate I am a born entrepreneur with the drive and business acumen to make this a sustainable company and am so excited to work with

Peerbackers and National Association of Moms in Business to take the next step in my business growth

Your Dollars - Your backing of this venture does not mean that money goes into my bank account to sit It will be distributed into a whole community of support for this venture From branding to website upgrading production to promotion your dollars will filter through the hands of MANY local businesses and designers Your funding will be a pivotal and defining moment for BlueEyes amp BareFeet Designs and every dollar is truly appreciated Thank YOU in advance for your support Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Stephanie Williams - BlueEyes amp BareFeet Clothing Designs

PAGE 30 bull June 2011 bull Moms In Business Magazine

About Our Venture

WE NEED YOUR HELP The Abstinence Education Council operating under the trade name AEC-I Decide (httpwwwAEC-

IDecideorg) works with young people in rural central NY to help them to make good choices for a happy healthy future

Our young people today face challenges that we could never have imagined Instead of getting good role models they are bombarded from all sides with messages that are confusing unhealthy counter-productive and too often inappropriate This often has the effect of encouraging high-risk behaviors

OUR PROGRAM All high-risk behaviors essentially come out of the same basic problems Starting with a lack of self-esteem (self-respect) and encompassing other issues from poor role models to problems with ADDADHD studies like those from State University New York Cortlandrsquos Center for the 4th and 5th Rs (httpcorlandeducharacteraboutushtm) have found that character education reduces the likelihood of children getting into high risk behaviors and increases the likelihood of success in life Since the late 1990rsquos abstinence programs have started focusing on addressing the reasons for all high risk behaviors and developing character as well as promoting developmental assets (httpsearch-instituteorgcontentwhat-are-developmental-assets) and protective factors This has influenced our decision to expand the focus of our programs to address the root causes of deadly behaviors

OUR NEEDThe problem we have been having with our programs is that we have had to tailor them to the specific needs of the organization which is making a request which means pretty much developing something new for each group We need to be more proactive so instead of waiting for people to call us and have them tell us what they want us to do we plan on booking the local libraries (which are free or very cheap) and just offering this program ourselves It will be for girls only ages 8 to 12 and 13 to 17 What we are doing now is putting together an 8 to 10 week program which we are calling ldquoHealthy Beautyrdquo It will start with Doversquos Self Esteem program which you can review at httpwwwdoveusdl=CFRBaspxlcp-dfrbarticlesvideos) The rest of the program will cover physical mental emotional and spiritual beauty with an emphasis on modesty and self-control as well as real tips on healthy beauty (inside and out) The program will loosely follow Sean Coveyrsquos book ldquoThe 7 Habits of Highly Effective Teensrdquo

OUR PROBLEMThere are so many kids that we would like to reach but this is a ministry and we donrsquot charge for our programs We are funded by donations which were down this last year We have a very small staff and very limited funds

OUR SOLUTION WITH YOUR HELP We are tapping into volunteers from Christianvolunteeringorg and are looking forward to the boost we expect from their help We are going to concentrate on girls ages 8 to 18 to simplify things for us And we are trying this innovative new way to raise funds and expand our base raise our visibility raise awareness of the problems our children face and offer helpful solutions

We can do it with your help Be our ldquoAngelrdquo and ask your friends to check us out at httpwwwMomsInBusinessGrantcomThank you

COMPETITIONSEMI

FINALIST Abstinence Education Council Non-profit Organization

Moms In Business Grant Competition Semi-Finalists

Moms In Business Magazine bull June 2011 bull PAGE 31

About My Venture

What is this venture all about

There are four key questions to ask or steps to any new idea Read on as I ask and answer the top questions

1 Do you Love It or Like It A Lot It must be something you like ideally something you love There has to be a passion or strong desire to learn and know more about something before venturing out Answer I love the game of golf and believe any woman can learn life lessons from golf that she can carry to her friendships her family and her business

2 Does anyone else like it Are there other people that like some part of the activity involved If you were starting an ice cream shop there would have to be someone somewhere that liked ice cream in order to be in business Answer I am one of those that would hop in the ice cream line There are many women that feel overwhelmed by all things golf and that is the first hurdle we will climb with them together

3 Have you made a decision Any idea remains between the ears if a decision is not made to take it to the next level and beyond Answer The merge of golf business and friends in a casual setting that introduces women to the world of golf is a decision that needs no thinking

4 Will you promote promote promote This is essentially the get busy step Answer This is the make it all happen phase and why I am here I have been through three of phases and am beyond ready to promote this as the concept for teaching life lessons around

I want to use the game of golf to teach women life lessons in a blend of areas to include self-esteem parenting and business A game that uses precision skill and patience is THE place to negotiate and even close business deals As with any venture or undertaking its important to plan a maneuver take a step forward and just swing Golf is a venue to be celebrated by other women and learning to play through our golf partner match up website peer-to-peer lessons and the largest part of the endeavor a one-day golf clinic with a second day for open play and mini tournament The funding from peer-backers would be used to design create and maintain a website purchase starter sets of clubs and other golf equipment and to promote the clinic

Why help fund this project I have a long standing background in event planning and have coordinated planned and run numerous golf tournaments hole-in-one fund raising events and social events with golf as a primary focus I also co-own multiple other businesses so I have started managed and successfully run multiple businesses I have the ability to kick start any concept and one that includes good times great learning and golf--thatrsquos an adventure I will undertake and grow

Why is This So Special This project is unique because it combines the elements of friendship mentoring business coaching and empowerment in one place and has so many ways to branch out in the future The endeavor is a personal passion but does so much for the community expanding the views of others and broadening the mind on how to include golf lessons in everyday life

Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Tarrah Jennings - On Par Empowerment Day for Women

PAGE 32 bull June 2011 bull Moms In Business Magazine

About My Venture

I Marketed my Business Basically for Free and I Teach You How to Do the Same

While on bed rest with my second child in 2008 I became severely depressed and worried about everything I dealt with my depression in a very careless wayI drove my family into severe debt I spent money on every and anything to keep myself lsquohappyrsquo and those around me happy too

One month of bed rest and my pregnancy I was slapped in the face with the reality that I had put my family in a horrible financial position and I wasnrsquot sure how to fix the situation With a two year old already at home and a new baby arriving any day the last thing I wanted to consider was going back to work So I explored my options and made the decision to build a business from home The little money I had was used to take care of the legal pieces such as getting my business license I was stumped on how to get the word out about my business with no money Enter Twitter Facebook and LinkedIn

I was already on some social networks socially but decided to take a chance and see if I could spread more info about my new venture using the Internet I was quickly able to spread the word among friends and family and potential clients I landed my first client four days after joining Twitter I learned about other ways to strategically place myself in front of people that could were either potentially clients or like-minded individuals that I could possibly collaborate and network with Today The Savvy Womenrsquos Business Solution still puts very little money out for marketing and Irsquom working hard to help fix the financial burden I put my family under

Would You Like to Learn How to Market Your Business on the Internet Also I would love to teach other moms and women in the Baltimore area how to market their businesses using social media and I want to do this for as little money as possible

By reaching my goal of $3000 I will hold four hands-on trainings in the Baltimore-Washington DC in the next 12 months Additionally I will be able to use this money to market locally in print media that I normally would not be able to afford on my own I can help other women like myself establish a professional presence for themselves a social media

strategy for their business and fun innovative ways to get your clients customers and community involved with your business

I thank you for your support and feel free to connect with me with any questions you may have Feel free to share my venture using the easy social media share buttons

Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Rebecca Buscemi - The Savvy Womenrsquos Business Solution

Moms In Business Grant Competition Semi-Finalists

Moms In Business Magazine bull June 2011 bull PAGE 33

About My Venture

The purpose of BuyByMomcom is to promote moms in business and get them out on the web BuyByMomcom is owned by Julianne Alvarez-Wish a WAHM to 4

My passion is for the moms who want to stay at home with their children while bringing in an income by selling the items they create or the products they believe in A friend of mine started an online boutique and tried so hard to market it and get word out about the products that she offered However in over 2 years she only ever made 2 sales from the boutique She was heartbroken All the time money and effort she was putting into the website was bringing her nothing in return She was frustrated to say the least and decided to close up shop

BuyByMomcom was born because I wanted to keep that from happening to other moms I wanted to see mothers succeed in their businesses and be able to stay at home with their children I wanted to spread the word about the amazing talents moms possess and I wanted to see them succeed beyond their wildest dreams in your business I truly believe that by working together we can make each mom a success

Some of the Features of BuyByMomcom

bullFree Listings for any mom in business on our Mom Shops amp Blogs page bullRandom Spotlight links every few days for more exposure to your business bullFeatured Mom opportunities where your business is in the spotlight for an entire week bullReviews and giveaways of some of the best mom-made products you will find bullReasonable advertising rates so that your 125x125 button is on every page of the website and blog

We want you to succeed Stop by BuyByMomcom today and add your free listing and check out all the other wonderful WAHMs and the products we have to offer

Visit httpwwwMomsInBusinessGrantcom - we welcome your support

COMPETITIONSEMI

FINALIST Julianne Wish - Buy By Mom

PAGE 34 bull June 2011 bull Moms In Business Magazine

Moms In Business Magazine bull June 2011 bull PAGE 35

FounderGina Robison-Billups

EditorDesignLayout

Eugenia Martini-JarrettEugeniaMIBNorg

Advertising Gina Robison-Billups

GinaMIBNorg

Published by NAFMIB the National Association for Moms In Business The Leading National Association Representing Executive Entrepreneur and CEO Moms

MIBNorg NAFMIBorg

Copyright 2011 copy International Association For Moms In Business See wwwMIBNorg for full copyright page

All Rights Reserved

ldquoTwenty years from now you will be more disappointed by the things that you didnrsquot do than by the ones you did do So throw off the bowlines Sail away from the safe harbor Catch the trade winds in your sails Explore Dream Discoverrdquo ~Mark Twain

ldquoWhatever the mind of man can conceive and believe it can achieve Thoughts are things And powerful things at that when mixed with definiteness of purpose and burning desire can be translated into richesrdquo ~ Napoleon Hill

ldquoPeople are definitely a companyrsquos greatest asset It doesnrsquot make any difference whether the product is cars or cosmetics A company is only as good as the people it keepsrdquo ~ Mary Kay Ash

ldquoSuccess or failure in business is caused more by the mental attitude even than by mental capacitiesrdquo~ Walter Scott

ldquoWhat I know for sure is that behind every catastrophe there are great lessons to be learned Among the many that we as a country need to get is that as long as we play the ldquous and themrdquo game we donrsquot evolve as people as a nation as a planetrdquo ~ Oprah Winfrey

ldquoLife is not about how fast you run or how high you climb but how well you bouncerdquo ~ Unknown

sign in a gift shop windowUnattended Children will be given an Espresso and a Free Puppy

Wisdoms for Thought

Page 14: Moms In Business Magazine June 2011

PAGE 14 bull June 2011 bull Moms In Business Magazine

Beth Adcock Shiroishi

lsquos Green Guru ATampT

Moms In Business Magazine bull June 2011 bull PAGE 15

Beth Shiroishi Chatswith Moms In Business Magazine

Continued on page 16

By Gina Robison-Billups

GRB Beth thank you so much for taking this time to share important parts of your life with our readers First of all how many years have you been in this business

BAS 13 Years

GRB How many children do you have

BAS I - we have two of the most awesome girls ndash 4 and 7 I know Irsquom biased but they are truly the best kiddos ever

GRB What does your company do

BAS Our mission is to connect people with their world everywhere they live and work As part of that I have the good fortune to work in our Citizenship and Sustainability group where we focus on issues that are at the intersection of the needs of our company and the needs of society So on any given day I might be thinking about the roll-out of our annual sustainability report the energy efficiency of a cell phone charger participating in a job shadow event with high school students aimed at showing them the value of graduating from high school activating our employees around sustainability or sharing some new technology research from ATampT Labs about ways to prevent the elderly from falling

GRB Whatrsquos on the horizon for you and your business

BAS Wersquore always looking for new and exciting ways to keep consumers connected whether through a revolutionary smartphone or through a pill bottle that reminds you to take your medicine As we help people find new ways of connecting wersquore also looking for new ways to help educate consumers We have been at the forefront of consumer education and continue to look for innovative ways to get the right information into the hands of consumers ndash whether that be through online safety programs for kids with privacy and security initiatives to protect their personal information or by helping them understand their rate plans and available options Along the same education angle Irsquom really excited about tools we have coming online to help our business customers understand the environmental benefits of our travel substitution products

GRB Whatrsquos your greatest achievement

BAS I view life as a continuous lesson so Irsquom not sure Irsquoll ever

Atamptrsquos Assistant Vice President Corporate Citizenship amp Sustainability Beth Adcock Shiroishi shares her life and successes as a business executive and mom with Moms In

Business magazine readers

be able to say I had one greatest achievement I also believe that the greatest achievements are sometimes the seemingly insignificant ones that donrsquot grab headlines I remember one day last year when I had a breakthrough in what had been a really difficult relationship with a particular colleague It was amazing how liberating it was to turn that corner and how at the end of the year I considered that to be my one of my biggest accomplishments Or sometimes it is the unexpected things a few months ago while getting ready for work I heard the familiar gallop of my four-year-old (imagine a lightweight horse) coming towards me I suddenly felt so incredibly happy that this little personrsquos life was such that she chooses to skip as her primary mode of getting from place A to B Now wersquove not hit the teenage years yet so Irsquom savoring this while it lasts

At work my greatest achievement is a culmination of all the work wersquove done over the past three years around sustainability I had the privilege of coming into a brand new position and organization and helping to build a sustainability group from the ground up with a great team of coworkers and under the amazing leadership of our Chief Sustainability Officer Charlene Lake Itrsquos awesome to stand back and survey the work so far ndash its impact on the engagement of our employees the financial return to the company and the external recognition that helps validate decisions wersquore making every day While we donrsquot do the work for purposes of recognition itrsquos rewarding to be recognized through things like the Dow Jones Sustainability Index the Carbon Disclosure Leadership Index and the Corporate Responsibility Officerrsquos Top 100 companies We still have a long way to go on our sustainability journey but little successes along the way make the ride more enjoyable

GRB What advice do you have for other moms in business

BAS In no particular order my random stream of consciousness would be to

1 Support each other ndash emotionally Often I think we moms can be our own toughest critics Recognize that while everyone has their own style of mothering and their own strengths and opportunities we all share a common bond in loving our children and in trying to do the best we know how to do

PAGE 16 bull June 2011 bull Moms In Business Magazine

2 Support each other ndash financially Try to shop online and at places that are mom-owned or that are good employers to moms Whether it be eBay Etsycom the deli down the street or the company that has great family-friendly policies reward good behavior with your purchasing power ndash whatever size it may be

3 Support yourself Build a framework around what you need to keep your energy level high and your mental state healthy and try to live within that framework This varies by person and there isnrsquot a one-size-fits-all solution so spend some time thinking through what it means for you Then build an action plan to hold yourself to it For example it took me a while to figure out that something crucial for me is having a chunk of time every weekend just milling around my house as a family with no set agenda But now that I recognize that I try hard to make sure that is a part of most every weekend It is easy to get into ldquogo go gordquo mode and to feel guilty if your kid isnrsquot in every class sport or event For some people that is how they get energy and that works wonderfully But I (and my kids) need downtime and Irsquom always amazed at the fun and creative things that happen when we just let the day unfold around us Last weekend my older daughter inspired by Pippi Longstocking herself decided to build a path where she and her sister could maneuver through the house without touching the floor Chairs stuffed animals clothes and boxes were everywhere The ensuing chaos brought the laughter craziness and fun that we all needed And Irsquom betting those memories will stick with us far longer than some planned event would have

GRB Who has been your greatest inspiration

BAS I believe there is something to be learned from everyone we meet and many people and experiences have shaped the person I am today But hands down my greatest inspiration is

my kids Through the joy worry laughter tears and everything in-between they motivate me to be the best person I can be and to really examine what message it is I am sending And as a self-confessed ldquosemirdquo control freak they teach me daily that control is highly overrated and there is a higher power in play here It is amazing to watch them grow into their own unique identities while also providing a really honest ldquomirrorrdquo back to me as the parent But the optimism and hope that they embody truly inspire me and drive me in my work around sustainability at ATampT It may sound clicheacute but I truly want this world to be a better place for them and for the kids that they will hopefully one day be blessed with and be inspired by

GRB How do you manage it all

BAS Well the big caveat is that I donrsquot manage it all My husband is a total partner and does a ton And even on the stuff that is mine to do it doesnrsquot always get done flawlessly

Having said that here are my coping mechanisms1) Make a list You can tell my stress level by how many

lists I have with me at any given moment in time

2) Dispel the myth of ldquobalancerdquo which conjures up the image of that scale showing all your credits and debits down to the well-calculated ounce Instead go for ldquojugglerdquo which conjures up images of fun and chaos and where there is more room for error And remember that a dropped ball can even sometimes be a source of laughter

3) Think in long increments of time If your goal is to have every day be a perfect blend of work vs life you are going to be feeling disappointed in yourself frequently So look at the landscape over a longer period of time and with a peaks-and-valleys mentality yoursquoll get closer to success and reality

4) Manage guilt ndash donrsquot let it manage you I think guilt can serve a good purpose but the key is what you do with it Am I feeling guilty because I really have been working too much and need to spend more time with my kids Then figure out a solution Am I feeling guilty when Irsquom with my kid because I had to work late nights this week Let it go and shoo away the guilt by being fully present in the moment with your child

5) Let some of it go I often laugh that I do have it all ndash all the stress worry to-do lists a mile long etc But in all seriousness you have to decide what is important My house is rarely straight (because Pippi lives there remember) my yard is not perfectly manicured and Irsquom always behind on catching up with friends and family One of the best pieces of advice I ever got was to ldquojust reframe itrdquo I can choose to walk into the house at the end of the day and feel my chest tightening at the mess Or I can choose to walk into the house and think ldquoWow ndash isnrsquot it great that my kids have had so much fun playing in the living room todayrdquo It really is a choice ndash if you start reframing it with what you say to yourself you really do start to change what you feel and think

Moms In Business Magazine bull June 2011 bull PAGE 17

(with the caveat that every day is different)

545 ndash Stumble out of bed645 ndash Leave for work with a hug and a kiss to the kids getting out of bed700 ndash Stop by the drug store for some needed items730 ndashJoin TelePresence meeting with coworkers in London900 - Conduct weekly staff meeting1030 ndash Hold a one-on-one meeting with one of my employees1100 ndash Take a quick trip to my oldest daughterrsquos school to surprise her for lunch (a pretty rare treat)1215 ndash Return to work for meetings meetings meetings400 ndash Join a conference call with an industry group

Check out the impact of her work worldwide

Our commitment to operate a more efficient fleet led to a 43 reduction of fleet GHG emissions compared to 2009 Much of this progress has been a result of fuel efficiency gained from our adoption of 3487 alternative-fuel vehicles and operational efficiency This is part of ATampTrsquos commitment to deploy approximately 15000 alternative-fuel vehicles through 2018

We have commissioned three solar systems In 2010 a third solar system was installed at one of our data centers in San Diego The 262kW system will produce 444000 kWh of electricity per year We launched our solar initiatives in 2009 by contracting two systems mdash one at our San Ramon campus which generates 16 million kWh annually and one at Secaucus NJ which generates 1 million kWh per year

We also continue our involvement with Austin Energyrsquos GreenChoice renewable energy program through which we purchase wind power for 10 percent of our electricity consumption in all ATampT facilities in Austin Texas This effort will help us avoid 72 million kWh of fossil-generated electricity each year

Beyond traditional office recycling which we maintain in more than 130 employee sites we manage a program to reclaim network resources such as copper telecommunications wire and central office equipment The ATampT Supply Chain Investment

530 ndash Head home545 ndash Enjoy a huge hug around my knees from my 4-year-old accompanied by ldquoI TOO much love yourdquo (a pretty good boost for my morale) 600 ndash Have dinner with the family (thanks dear husband for cooking)630 ndash Help the kids finish homework followed by baths dessert random meltdown by someone in the house (sometimes me)730 ndash Read with the kids and put them to bed815 ndash Do a quick check of personal email and news830 ndash Log in remotely and work1030 ndash Go to bed

Lather rinse repeat

Bethrsquos Work is Really Doing Great Things for Our Environment

Recovery group works company-wide to reuse sell and recycle materials The group sent less than five percent of the materials it received to the landfill The Investment Recovery group oversees six strategically located warehouses that handle recycling for a majority of the 50 states In 2010 we kept more than 569 million pounds of aluminum plastic lead steal copper and copper cable from landfills

In 2010 we collected more than 96000 computers monitors and servers for donation reuse and recycling

We have a relationship with Xerox Corp to help us complete a Print 360 review of the printing devices in our office buildings As part of this effort to consolidate and replace this equipment we removed more than 19000 devices from nearly 3000 ATampT locations Xerox estimates this effort reduced our annual printer-associated energy use by 38 percent and our affiliated GHG emissions by 32 percent per year

This is just the beginning More can be found about at httpwwwattcomgencorporate-citizenshippid=8506 httpnetworkingexchangeblogattcomauthorbeth-shiroishi

A Day in the Life of Beth Shiroishi

PAGE 18 bull June 2011 bull Moms In Business Magazine

By Joy Chudacoff

When we entered the front door an energetic young woman who wanted to know how she could help us immediately greeted us She escorted us to someone who could help our children open their accounts We were invited to try a beverage from their vast menu (water coffee tea soda juice and hot chocolate) and of course the children were immediately given lollipops to welcome them as new customers (By the way the complimentary drinks were not just for new customers I could overhear the conversation at the teller window and they were offering this to everyone who entered the bank)

The representative that helped our children open their accounts was knowledgeable He answered our questions and he treated our children with respect He spent a lot of time with us and we never felt rushed or confused about what was going to happen next

We walked away from the experience feeling like we made a great decision to open the accounts at this bank and it was a great ldquofirstrdquo experience in banking for our children as well

No matter what type of business yoursquore in first impressions count ndash a lot People want and expect a very personal high-touch experience If you are a woman entrepreneur and you

want to create raving fans for your business I invite you to take an inventory of the process you use to create an unforgettable first impression

Here are a few tips on setting yourself up for success for a great first impression

1 You had me at Hello Whatrsquos the point of first contact with you and your company If itrsquos email make sure you have a system in place for you or someone on your team to receive email inquiries quickly If itrsquos by phone does your

Make a Great First ImpressionA few days ago our family made a trip to the local bank here in our community so that our children could open their first savings account The piggy banks were overflowing with money due to various visits from the tooth fairy as well as rewards for all of their good deeds around the house What happened when we entered the bank made a big impression on me and got me thinking about how Smart Women entrepreneurs always make a good first impression

Smart Women

Moms In Business Magazine bull June 2011 bull PAGE 19

message state clearly what you want the caller to do Do you have a system set up so that you return calls within 24 hours Here at Smart Women Smart Solutionsreg response time is a valuable part of laying a good foundation with our clients Our goal is to provide ldquored carpetrdquo treatment to everyone we come in contact with Review your systems for how someone makes that initial contact with you Make sure your system works fast and efficiently

2 Itrsquos contagious ndash Having a friendly positive attitude from the initial point of contact is important People want to associate or be with people who are friendly and helpful It makes them feel supported and cared for Several years ago I walked into my office one day to find my assistant at the time talking rudely to someone on the phone I was horrified Needless to say that particular person did not work out well however it was a valuable lesson for me I want to attract support team members who hold quality client interaction to the same standard as I do

3 Plan Your Process ndash Create a process for your ideal client so that the first impression with you is seamless and successful Decide now how you want the process to work and enlist your team to help you roll it out If you are

a solo entrepreneur and donrsquot have any team members working with you yet I invite you to sit down and think about what you want your first impression to look like with your ideal client This is time well spent and can mean the difference between incredible business growth or ho-hum results (It was when I took this part of my business seriously that I began to see huge jumps not only in my income but also in the quality of the clients I serve)

Spend some time reflecting on your first impression process I invite you to set the intention to create ldquoroyal red carpetrdquo treatment from that first point of contact so that you too can enjoy big leaps in your income along with quality clients who rave about you everywhere they go

Anything is possible Everything is waiting for you

copy 2011 Joy Chudacoff

PAGE 20 bull June 2011 bull Moms In Business Magazine

RTS Publishing ndash Richelle Shaw CEO

Richelle is the leading expert and authority in building successful million dollar businesses Richellersquos experience comes from building her first business to $36 million losing it all after the 911 World Trade Center Tragedies then

successfully rebuilding her million dollar company in approximately 5 months As the only female African American public utility owner in the nation Richelle has won local and national awards including Top Woman Entrepreneur from AKA Las Vegas Chapter Marketer of the Year from Glazer-Kennedy Insiderrsquos Circle of 20000 members and Unstoppable Woman for the Womenrsquos Leadership Counsel She was also nominated for the GreenLeaf Award Top 50 Collection Professionals and the Top 40 Under 40 when she was 27

After writing the book How to Build A Million Dollar Business in Las Vegas- Without the Casinos Richelle set on a journey to help other women of color build their own million dollar businesses Since 2007 Richelle has successfully mentored over 6400 women of color in her international coaching program designed to help take business ideas and make them a business reality

Richelle is also a mentor for Make Mine A Million an expert content contributor on multiple internet sites and featured in over 30 publications including Inc Entrepreneur Black Enterprise Smart Money plus the covers of Collection Advisor and MOMEO Magazines

Currently Richelle shares her knowledge with several business owners across the United States as their business advisor and implementation coach She and her staff implement the strategic plans to help build businesses for several physicians a beauty school a race car association a restaurant and an auto repair facility She has helped business owners in over 98 different industries

Richelle is providing the grand prize grant winner withOne Year Onyx Level Membership and Mentoring to The Million Dollar Equation with Richelle Shaw Included

u Monthly coaching and training calls on essential business building strategies included in the Million Dollar Equation

u Step by Step Checklist on how to use different tactics and media u Downloadable examples of strategies u Access to the Million Dollar Equation Solutions Center where all small business

questions are answered

Total Value $300000HttpwwwTheMillionDollarEquationcom

RTS Publishing

Heros and SherosSupporting Moms In Business Grant Competitors

The

This Monthrsquos Featured Heros amp Sheros Part 2

Moms In Business Magazine bull June 2011 bull PAGE 21

She Gets ResultsBrenda Prinzavalli

Brenda Prinzavalli is a writer consultant seminar developer and business owner She has a passion for helping others achieve greater balance in their busy lives A former educator trainer and consultant in the field of education Brenda is the founder and owner of Balanced Organizing Solutions LLC

a unique organizing business that perfectly marries her professional expertise as an educator and problem-solver with a personal commitment to health and wellness of the body and mind - beginning with a simplified organized life

Brenda has served a variety of business and residential clients on projects large and small and she regularly works with corporate executives to create more profitable businesses and greater worklife balance through streamlined systems She also works with individuals and families who want to simplify their lives and gain more time to pursue their passions

Brenda is also in various forms of media whether writing her Organizing eNewsletters contributing to a variety of publications or appearing as the Dream Team Organization Editor for the FOX show MORE on KVVU FOX 5 Las Vegas This gives her the opportunity to spread her gift of organizing on a broader scale

Her memberships include The National Association For Moms In Business the National Association of Women Business Owners and the National Association of Professional Organizers as a Golden Circle Member She has served as National Chair for the National Association For Moms In Business National Board Committee Chair for theCreate Your Dreams Gala Co-Chair of the Women of Distinction Awards and Nevada

Ambassador for the National Association of Professional Organizers

Brenda holds a master of elementary education from the University of Nevada Las Vegas and a bachelor of elementary education from the University of Iowa She and her husband Brian currently reside in Las Vegas NV

Brenda co-founded She Gets Results with Gina Robison-Billups to help provide a place of resources and connections to help women to get better faster and greater results Contact Brenda at wwwBalOrgcom

She Gets Results proudly supports the Moms In Business Grant Competition with the following benefit

Matching Dollar Sponsor SheGetsResultscom is going to match dollar-for-dollar up to $1000 to the Grand Prize Grant Winner

Value $100000 (in Cash)HttpwwwSheGetsResultscom

She Gets Results

PAGE 22 bull June 2011 bull Moms In Business Magazine

The SBE Council

The Small Business amp Entrepreneurship Council (SBE Council) is the nationrsquos leading organization devoted to protecting small business and promoting

entrepreneurship Through advocacy education and training opportunities SBE Council works to foster and promote small business start-up and growth and entrepreneurial opportunity The SBE Council is celebrating their 15th year in operation HttpwwwSBECouncilorg

SBE Council

WE Inc

WE Inc is a a project of the Small Business amp Entrepreneurship Council (SBE Council) -- a prominent advocacy and research organization dedicated to protecting small business and promoting entrepreneurship WE Inc aims is to improve

and enhance the economic climate for womenrsquos entrepreneurship By advocating for policy solutions that encourage business ownership by women and providing information and resources to entrepreneurs at all stages of their business development WE Incworks to increase economic opportunity and financial security for those seeking the rewarding and challenging path of business ownership HttpwwwSBECouncilorg

WE Inc

Hybrid Mom

Hybrid Mom was conceived in 2006 and came into the world in the same way most babies do not without struggle but full of excitement joy and love Our

motivation and passion is to create one authentic inspiring and reliable resource for the multiple roles todayrsquos mom plays - loving parent unique individual and business-minded person HttpmibnorgwwwHybridMomcom

Hybrid Mom

Supporting Heros and Sheros conrsquot

Promotional Partners

ACTiVATE

There are many programs to assist entrepreneurs even programs specific to women but ACTiVATE targets a unique market - technology transfer - and delivers

results An internationally acclaimed program ACTiVATE provides innovative and intensive development along with a community of support created to unlock the true potential of experienced women - a largely untapped market - to start and grow technology-based businesses HttpwwwPathForwardCenterorg

ACTiVATE

Moms In Business Magazine bull June 2011 bull PAGE 23

Chances are that you know a Mom have or had a Mom are a Mom that has had the challenges of starting a business - a dream or perhaps there was an

opportunity to expand their existing business - only to not have enough sup-port or finances

Moms that take an ideadream and create a business while juggling children grandchil-dren family and morehave additional hurdles to conquer

The purpose of the Moms In Business Grant Competition valued at over $10000 is to provide enterpris-ing Moms with vi-tal tools educa-tion support and cash to achieve their goals and success

CongratulationsTo theTop10 Moms In Business Grant Competition Semi-Finalists

These Semi-Finalists need YOUR helpNOW

to achieve their goals

u BROWSE through the 10 Semi-finalists and read about their inspiring ven- tures throughout the following pages

u FIND one or more that you feel you would like to see succeed u VISIT their project u VIEW their generous offers for your support u PITCH IN and Make A Difference in the future of a Mom and her life

Moms In

BusinessGrant Competition

SEMI-FINALISTS

Get Started Now

PAGE 24 bull June 2011 bull Moms In Business Magazine

MEMBERS NEWS

About My Venture

If your passion was an art and a gift that you could share with others how would you go about telling

folks Heads or Tails creates custom bows and dresses for children of all ages This business is built on the quest of sharing caring and making moments special by adding their products to the moments remembered Peerbackers has created a platform to help businesses grow with a twist Heads and Tails has set a goal to raise $11100 in less than 45 days

Heads or Tails needs you right now to make a pledge If the goal is reached Heads and Tails will use the funds to purchase a van sewing equipment and hire additional staff I need your contribution to help Heads or Tails to fulfill its fund raising goal Even more your support will help Heads and Tails make even more moments special with its bows and dresses Make a pledge of support today

About Heads Or Tails manufactures and supplies Custom Childrenrsquos Hair Bows for Babies Toddlers and Girls of all ages Heads Or Tails will be launching their New Dress Line This Line will consist of an array of styles of Pillow Case amp Jumper Dresses

What Do We Need Heads Or Tails is in need of a Commercial Van and a Commercial Embroidery Machine

Why Do We Need Heads Or Tails is expanding and needs the necessary equipment to keep up with the demand and for the business to grow The Commercial Van will be used to transport products to Vendor Trade Shows Festivals Markets and other Craft Shows The Commercial Embroidery Machine will be used to do the embroidery directly at the Shows and at the office location

Goal Our Fundraiser Goal for this project is $11100 (Van-$5000 amp Embroidery Machine $6100) Any contribution big or small will help Fund Heads Or Tails Goal As the business continues to grow Heads Or Tails will be able to give back to the community through Employment Skill Training Entrepreneurship as well as Special Events giving a certain percentage of revenue back to a specific organization

Motto At Heads Or Tails we ldquoStrive in Dressing Your Little One from Head To Tailrdquo

Thank you in Advance for Your Support

Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Angela Owens - Owner Heads or Tails

Moms In Business Grant Competition Semi-Finalists

Moms In Business Magazine bull June 2011 bull PAGE 25

About My Venture

BACKING A WIN-WIN PROJECT EcoBio-Block was developed in Japan to revitalize and purify polluted waters in rivers canals and the ocean over a decade ago It is

presently being used in a variety of outdoor and government projects in Japan Korea India Malaysia and China Using naturersquos own system of cleaning water EcoBio-Block clarifies cloudy water in aquariums ponds and in other environmental uses with beneficial bacteria and nutrients infused in a volcanic rock which multiply and disperse regularly into surrounding waters keeping bacteria levels consistently high enough to breakdown organic waste into less toxic nitrates and keep water clear odor-free and healthy

It also appears to encourage an increase in the levels of microbes which breakdown nitrates into nitrogen gas which then dissipate into the air It has a US Patent and is certified to international safety standards The pondenvironmental products which are known as the ldquonsMrdquo and ldquoWaverdquo are generally effective for about 3 years The nsM are shaped like stones come in a box of 4 and can treat from 100 - 400 gallons of water depending on the condition of the water and the amount of fish) The Waversquos design is based on hydrodynamics and is made to keep mud out and allow bacteria to multiply easily For large pond use it can treat from 300 to 1000 gallons of water (also depending on water conditions and fish populations) It normally takes from 2 to 6 weeks to see optimum results but factors such as temperature can cause a variation in the time frame This product is easy-to-use mess-free and reduces maintenance in ponds and other water features

OUR PROBLEM AND OUR PROJECT ONEdersave Products LLC httpwwwOnedersavecom is the exclusive distributor of EcoBio-Block Family Products in the US and Canada It was the recipient of the 2008 Pet Age magazine ldquoPinnaclerdquo Award for aquarium product of the year The pond and environmental products are brand new additions to our product line but this absolutely unique product faces a major hurdle Despite the fact that it has been thoroughly researched and is being used with great results overseas we face a credibility problem

The product sounds too good to be true and we are pretty much being ignored We want to have a major American University study and publish the data on this product We need to have easily accessible information by a respected source to back up our claims that it will be a boon to the environment as it cleans purifies and deodorizes polluted waters and creates a healthy environment

for aquatic life

With a project like this everyone wins

Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Arline Saiki - ONEdersave

PAGE 26 bull June 2011 bull Moms In Business Magazine

About My Venture

Why we need your support

Sales of our popular Kitty Holstersreg cat harness are about to exceed our supply Demand for our Kitty Holsterreg increased exponentially after being featured on CBS Sunday Morning and being given the highest rating (5 out of 5) by Cat Nip magazine based on its comfort and difficulty for cats to wiggle out of

Our sales have consequently gone through the roof and we are at risk of running out of product We need to make more harnesses sooner than expected cotton prices have soared significantly increasing the cost of manufacturing the Kitty Holsterreg and we need to expand our line with new colors patterns and sizes to meet customer demand Without your help it is unlikely that we will be able to start production before we run out of harnesses What your donations will do for us

Your donation will help us fund a grant to produce more Kitty Holstersreg We are adding several new colors and patterns as well as two additional sizes to fit a wider range of cats The colorspatterns we are adding are camouflage pink tiger stripe and jaguar 10 of sales of the pink Kitty Holster will be donated to charities that support the fight against breast cancer

What you can do to help 1) Donate to this venture 2) Forward our project link to others in your network 3) Share our project with your friends on Facebook and LinkedIn 4) Tweet about our project on Twitter

What you will receive in return

In addition to a sense of satisfaction that you are helping cats get the chance to enjoy being walked outside supporting the fight against breast cancer and a very important part of our growth everyone who pledges will also receive a gift specific to their pledge level and become a member of Crazy K Farmrsquos Circle of Friends which will entitle them to exclusive discounts on our products and behind-the-scenes access to our company and the farm that inspired it

More information about our company

1) Watch a video about our harness httpwwwyoutubecomwatchv=qhjrtuKiNQI 2) Learn more about the harness on the Kitty Holster website wwwKityHolstercom 3) Learn more about our company and the farm atwwwCrazyKFarmcom

We look forward to your support thank you Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Tobi Kosanke - Crazy K Farm - The Kitty Holster

Moms In Business Grant Competition Semi-Finalists

Moms In Business Magazine bull June 2011 bull PAGE 27

COMPETITIONSEMI

FINALIST Temeca Jone - Funducate

About My Venture

Funducate is an exciting company that has a line of educational tools and merchandise for children that are

fun and engaging Funducate was founded by my husband Todd and myself It is registered as an Ohio Limited Liability Corporation Funducate is the Trademark name for all of the Sing Along with Happy Handy Fun Bunch Peek at You Kids Tribute to Heroes and Living in Faith Everyday (LIFE) books videos and merchandise

The Fun Bunch Series and Happy Handy book series 1 and 2 collectively has 10 books self published with the initial trial period using the first series as an educational tool has been used in school and educational facilities to teach children ages 12 months to 11 years of age Within 1 to 3 years all books directed by the Non-Profit Corporation All in One (AIO) Books at all levels of non-profit business has reached the market north south east and west within the United States to areas with educational and literacy challenges Through AIO Outreach Program AIO Books has also partnered with learning institutions and

organization to incorporate a multi-systemic approach establishing a continuum of mental health community school and home based interventions to further demonstratepromote fun learning and education I dress as Udder the Cow one of our Fun Bunch character I read our Tribute to Heroes books sing songs discuss about our heroes the Military Fire and Police Department with children during AIO outreach program

Also through the outreach program I am able to donate books and help bring fun to education and assist educators

Please visit wwwFunducatenetThank you in Advance for Your Support Visit httpwwwMomsInBusinessGrantcom

PAGE 28 bull June 2011 bull Moms In Business Magazine

About My Venture

Seniors Helping Seniors ndash Las Vegas NV When Employees Become Parentrsquos CaregiversHELP SHS CREATE OUR SHS EDUCATIONAL PROGRAM FOR EMPLOYERS About UShellipMy mom was a great lady When she developed Alzheimerrsquos

in 2002 she was still an intelligent outgoing and fun loving person I wanted to spend time with her before the disease caused her to become unaware of her family and her surroundings Thankfully I was able to quit my job and stay with her I lived with her for over two years and it was some of the best spent times with her in my life

However many adult children canrsquot always help with the caregiving of their parents or risk any consequences with their jobs due to absenteeism or lack of productivity In most caregiving situations the elderly parent wants their daughter or son there to help because they know that they are trustworthy Upon my motherrsquos death I knew that I wanted to continue to help elder seniors as well as the older children of senior parents That is when my husband Doug and I discovered Seniors Helping Seniors an exceptional and unique program of compassion and care It matches senior caregivers with seniors who are looking for a little help to stay independent in their own home for as long a possible a way to give and to receive This innovative program creates the support you need from people with life experiences who will understand your parent the most

This has been a great business for my husband and I because we both enjoy helping others But we have realized that there are so many adult children caregivers today who are trying to juggle their families their job and their aging parent(s) throughout their daily lives It has become a 247 struggle for them not allowing them to enjoy being their parentsrsquo kids anymore just their caregivers

What we want to accomplishhellipSeniors Helping Seniors provides in-home non-medical caregiving services to seniors in our community In addition Seniors Helping Seniors wants to start an SHS Educational Program to provide information to our local employers about their employees who are responsible for the caregiving of an elder senior In the 1980rsquos American businesses adapted their human resource policies to accommodate the needs of workers with young children Now many of those same workers face a new responsibility providing care for an older parent relative or friend Just as childcare did the growing need for eldercare presents companies with a new reality ndash workers who must juggle multiple demands on their time and energy Yet this reality presents genuine opportunities for those firms that recognize itrdquo We hope that by implementing the SHS Educational Program we can develop various elder caregiving resources for the benefit of the employee employer and company

What We Will Plan Forhellip Basic Packet ndash information about local agencies and support groups for employees as an option to help deal with caregiver stress reduce absenteeism and increase productivity in the workplace Employee How to Guides ndash help employer in developing a manual as simple or complex as they want to help their employees with caregiving and family caregiving ldquoburnoutrdquo issues Benefit(s) Packet ndash provide ownersmanagers with ideas about eldercare policies that they can implement into their

overall existing benefits and policies packages such as Flex-time shortened work weeks modified schedules Telecommuting Long-term care insurance plans to cover spouse and parentsparents in law

Speakers Forum ndash provide employers with ongoing presentations to educate their workforce on how to make good choices regarding caregiving amp eldercare Host ldquoCaregiver Fairsrdquo Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Natalie Ahlstrom - Seniors Helping Seniors - Las Vegas

Moms In Business Grant Competition Semi-FinalistsMoms In Business Grant Competition Semi-Finalists

Moms In Business Magazine bull June 2011 bull PAGE 29

About My Venture

BlueEyes amp BareFeet Designs is a clothing and design company featuring a collection for children created from

vintage vintage-inspired modern and recycled fabrics

Each piece is handmade and ultimately inspired by my children - two daughters Abigail and Elise and my son Isaac You will see them in many of the pictures as they are my regular lsquomodelsrsquo and everyday users of the designs Right now we are a one-man showhopefully about to change all that Our Unique Proposition - What makes BlueEyes amp BareFeet Designs unique is our focus on use of fabrics that are either recycled upcycled or sustainable 70-80 of our designs follow this concept Upcycling according to an article in the April 2011 issue of Entrepreneur magazine is ldquoushering in an entirely new wave of entrepreneurial innovationrdquo Upcycling by nature also leaves room for higher profit margins giving me the opportunity to outsource areas I need support in through partnerships with other local companies earlier in the business cycle rather than later boosting our chances for solid and consistent business growth Clients love the fact that I can take clothes they no longer want heirloom pieces or lsquoleftover good intentionsrsquo of fabrics they never used and bring them back to life as a boutique style outfit for their little one(s) A quick example is in the use of a t-shirt One t-shirt will either be turned into a jersey scarf a t-shirt tutu or play a role in the construction of a jersey dress or a combination thereof There is very little fabric left as waste when I am finished allowing the fabrics to reach their full potential and be used again in a different purpose saving energy time and money versus the use of new fabrics I currently find my fabrics through donations thrift stores and vintage stores We have set styles of designs but each piece usually ends up slightly or largely different bringing in the added value of one-of-a-kind looks Our Growth - Last year I launched this clothing collection for children as a project and an outlet for my creative mind The collection has quickly surpassed my expectations and has grown to a spot where I felt compelled this year to take a leap of faith resign from my position as a financial advisor and go fulltime on February 1 I am a faith-driven person and to make a long story short truly believe this business is not mine I am merely the first employee entrusted to bring it to its full potential The doors and opportunities opened by God have been truly mind-blowing The collection has steadily grown through word of mouth and personal marketing and is now at a point where growing demand justifies hiring help in the areas of production and administration This will allow my focus to be on design and expanding the product line through strategic partnerships with other local designers or further in-house production Your support in this funding will help to lsquobridge the gaprsquo in costs for hiring and branding

Three pivotal elements to the growth have been middotParticipation as a featured designer in the Childrenrsquos Fashion Show during Midwest Fashion Week in March middotPublicity through articles in local newspapers and publications middotWildfire word of mouth marketing from the best clients ever

I really work hard to build a community around my designs and have tremendous support in doing so locally and am ready to take this to the next level BlueEyes amp BareFeet products have already made their way into local boutiques through our partnership withAesthetic Design Style House providing the framework necessary to do what I do best design and innovate I am a born entrepreneur with the drive and business acumen to make this a sustainable company and am so excited to work with

Peerbackers and National Association of Moms in Business to take the next step in my business growth

Your Dollars - Your backing of this venture does not mean that money goes into my bank account to sit It will be distributed into a whole community of support for this venture From branding to website upgrading production to promotion your dollars will filter through the hands of MANY local businesses and designers Your funding will be a pivotal and defining moment for BlueEyes amp BareFeet Designs and every dollar is truly appreciated Thank YOU in advance for your support Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Stephanie Williams - BlueEyes amp BareFeet Clothing Designs

PAGE 30 bull June 2011 bull Moms In Business Magazine

About Our Venture

WE NEED YOUR HELP The Abstinence Education Council operating under the trade name AEC-I Decide (httpwwwAEC-

IDecideorg) works with young people in rural central NY to help them to make good choices for a happy healthy future

Our young people today face challenges that we could never have imagined Instead of getting good role models they are bombarded from all sides with messages that are confusing unhealthy counter-productive and too often inappropriate This often has the effect of encouraging high-risk behaviors

OUR PROGRAM All high-risk behaviors essentially come out of the same basic problems Starting with a lack of self-esteem (self-respect) and encompassing other issues from poor role models to problems with ADDADHD studies like those from State University New York Cortlandrsquos Center for the 4th and 5th Rs (httpcorlandeducharacteraboutushtm) have found that character education reduces the likelihood of children getting into high risk behaviors and increases the likelihood of success in life Since the late 1990rsquos abstinence programs have started focusing on addressing the reasons for all high risk behaviors and developing character as well as promoting developmental assets (httpsearch-instituteorgcontentwhat-are-developmental-assets) and protective factors This has influenced our decision to expand the focus of our programs to address the root causes of deadly behaviors

OUR NEEDThe problem we have been having with our programs is that we have had to tailor them to the specific needs of the organization which is making a request which means pretty much developing something new for each group We need to be more proactive so instead of waiting for people to call us and have them tell us what they want us to do we plan on booking the local libraries (which are free or very cheap) and just offering this program ourselves It will be for girls only ages 8 to 12 and 13 to 17 What we are doing now is putting together an 8 to 10 week program which we are calling ldquoHealthy Beautyrdquo It will start with Doversquos Self Esteem program which you can review at httpwwwdoveusdl=CFRBaspxlcp-dfrbarticlesvideos) The rest of the program will cover physical mental emotional and spiritual beauty with an emphasis on modesty and self-control as well as real tips on healthy beauty (inside and out) The program will loosely follow Sean Coveyrsquos book ldquoThe 7 Habits of Highly Effective Teensrdquo

OUR PROBLEMThere are so many kids that we would like to reach but this is a ministry and we donrsquot charge for our programs We are funded by donations which were down this last year We have a very small staff and very limited funds

OUR SOLUTION WITH YOUR HELP We are tapping into volunteers from Christianvolunteeringorg and are looking forward to the boost we expect from their help We are going to concentrate on girls ages 8 to 18 to simplify things for us And we are trying this innovative new way to raise funds and expand our base raise our visibility raise awareness of the problems our children face and offer helpful solutions

We can do it with your help Be our ldquoAngelrdquo and ask your friends to check us out at httpwwwMomsInBusinessGrantcomThank you

COMPETITIONSEMI

FINALIST Abstinence Education Council Non-profit Organization

Moms In Business Grant Competition Semi-Finalists

Moms In Business Magazine bull June 2011 bull PAGE 31

About My Venture

What is this venture all about

There are four key questions to ask or steps to any new idea Read on as I ask and answer the top questions

1 Do you Love It or Like It A Lot It must be something you like ideally something you love There has to be a passion or strong desire to learn and know more about something before venturing out Answer I love the game of golf and believe any woman can learn life lessons from golf that she can carry to her friendships her family and her business

2 Does anyone else like it Are there other people that like some part of the activity involved If you were starting an ice cream shop there would have to be someone somewhere that liked ice cream in order to be in business Answer I am one of those that would hop in the ice cream line There are many women that feel overwhelmed by all things golf and that is the first hurdle we will climb with them together

3 Have you made a decision Any idea remains between the ears if a decision is not made to take it to the next level and beyond Answer The merge of golf business and friends in a casual setting that introduces women to the world of golf is a decision that needs no thinking

4 Will you promote promote promote This is essentially the get busy step Answer This is the make it all happen phase and why I am here I have been through three of phases and am beyond ready to promote this as the concept for teaching life lessons around

I want to use the game of golf to teach women life lessons in a blend of areas to include self-esteem parenting and business A game that uses precision skill and patience is THE place to negotiate and even close business deals As with any venture or undertaking its important to plan a maneuver take a step forward and just swing Golf is a venue to be celebrated by other women and learning to play through our golf partner match up website peer-to-peer lessons and the largest part of the endeavor a one-day golf clinic with a second day for open play and mini tournament The funding from peer-backers would be used to design create and maintain a website purchase starter sets of clubs and other golf equipment and to promote the clinic

Why help fund this project I have a long standing background in event planning and have coordinated planned and run numerous golf tournaments hole-in-one fund raising events and social events with golf as a primary focus I also co-own multiple other businesses so I have started managed and successfully run multiple businesses I have the ability to kick start any concept and one that includes good times great learning and golf--thatrsquos an adventure I will undertake and grow

Why is This So Special This project is unique because it combines the elements of friendship mentoring business coaching and empowerment in one place and has so many ways to branch out in the future The endeavor is a personal passion but does so much for the community expanding the views of others and broadening the mind on how to include golf lessons in everyday life

Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Tarrah Jennings - On Par Empowerment Day for Women

PAGE 32 bull June 2011 bull Moms In Business Magazine

About My Venture

I Marketed my Business Basically for Free and I Teach You How to Do the Same

While on bed rest with my second child in 2008 I became severely depressed and worried about everything I dealt with my depression in a very careless wayI drove my family into severe debt I spent money on every and anything to keep myself lsquohappyrsquo and those around me happy too

One month of bed rest and my pregnancy I was slapped in the face with the reality that I had put my family in a horrible financial position and I wasnrsquot sure how to fix the situation With a two year old already at home and a new baby arriving any day the last thing I wanted to consider was going back to work So I explored my options and made the decision to build a business from home The little money I had was used to take care of the legal pieces such as getting my business license I was stumped on how to get the word out about my business with no money Enter Twitter Facebook and LinkedIn

I was already on some social networks socially but decided to take a chance and see if I could spread more info about my new venture using the Internet I was quickly able to spread the word among friends and family and potential clients I landed my first client four days after joining Twitter I learned about other ways to strategically place myself in front of people that could were either potentially clients or like-minded individuals that I could possibly collaborate and network with Today The Savvy Womenrsquos Business Solution still puts very little money out for marketing and Irsquom working hard to help fix the financial burden I put my family under

Would You Like to Learn How to Market Your Business on the Internet Also I would love to teach other moms and women in the Baltimore area how to market their businesses using social media and I want to do this for as little money as possible

By reaching my goal of $3000 I will hold four hands-on trainings in the Baltimore-Washington DC in the next 12 months Additionally I will be able to use this money to market locally in print media that I normally would not be able to afford on my own I can help other women like myself establish a professional presence for themselves a social media

strategy for their business and fun innovative ways to get your clients customers and community involved with your business

I thank you for your support and feel free to connect with me with any questions you may have Feel free to share my venture using the easy social media share buttons

Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Rebecca Buscemi - The Savvy Womenrsquos Business Solution

Moms In Business Grant Competition Semi-Finalists

Moms In Business Magazine bull June 2011 bull PAGE 33

About My Venture

The purpose of BuyByMomcom is to promote moms in business and get them out on the web BuyByMomcom is owned by Julianne Alvarez-Wish a WAHM to 4

My passion is for the moms who want to stay at home with their children while bringing in an income by selling the items they create or the products they believe in A friend of mine started an online boutique and tried so hard to market it and get word out about the products that she offered However in over 2 years she only ever made 2 sales from the boutique She was heartbroken All the time money and effort she was putting into the website was bringing her nothing in return She was frustrated to say the least and decided to close up shop

BuyByMomcom was born because I wanted to keep that from happening to other moms I wanted to see mothers succeed in their businesses and be able to stay at home with their children I wanted to spread the word about the amazing talents moms possess and I wanted to see them succeed beyond their wildest dreams in your business I truly believe that by working together we can make each mom a success

Some of the Features of BuyByMomcom

bullFree Listings for any mom in business on our Mom Shops amp Blogs page bullRandom Spotlight links every few days for more exposure to your business bullFeatured Mom opportunities where your business is in the spotlight for an entire week bullReviews and giveaways of some of the best mom-made products you will find bullReasonable advertising rates so that your 125x125 button is on every page of the website and blog

We want you to succeed Stop by BuyByMomcom today and add your free listing and check out all the other wonderful WAHMs and the products we have to offer

Visit httpwwwMomsInBusinessGrantcom - we welcome your support

COMPETITIONSEMI

FINALIST Julianne Wish - Buy By Mom

PAGE 34 bull June 2011 bull Moms In Business Magazine

Moms In Business Magazine bull June 2011 bull PAGE 35

FounderGina Robison-Billups

EditorDesignLayout

Eugenia Martini-JarrettEugeniaMIBNorg

Advertising Gina Robison-Billups

GinaMIBNorg

Published by NAFMIB the National Association for Moms In Business The Leading National Association Representing Executive Entrepreneur and CEO Moms

MIBNorg NAFMIBorg

Copyright 2011 copy International Association For Moms In Business See wwwMIBNorg for full copyright page

All Rights Reserved

ldquoTwenty years from now you will be more disappointed by the things that you didnrsquot do than by the ones you did do So throw off the bowlines Sail away from the safe harbor Catch the trade winds in your sails Explore Dream Discoverrdquo ~Mark Twain

ldquoWhatever the mind of man can conceive and believe it can achieve Thoughts are things And powerful things at that when mixed with definiteness of purpose and burning desire can be translated into richesrdquo ~ Napoleon Hill

ldquoPeople are definitely a companyrsquos greatest asset It doesnrsquot make any difference whether the product is cars or cosmetics A company is only as good as the people it keepsrdquo ~ Mary Kay Ash

ldquoSuccess or failure in business is caused more by the mental attitude even than by mental capacitiesrdquo~ Walter Scott

ldquoWhat I know for sure is that behind every catastrophe there are great lessons to be learned Among the many that we as a country need to get is that as long as we play the ldquous and themrdquo game we donrsquot evolve as people as a nation as a planetrdquo ~ Oprah Winfrey

ldquoLife is not about how fast you run or how high you climb but how well you bouncerdquo ~ Unknown

sign in a gift shop windowUnattended Children will be given an Espresso and a Free Puppy

Wisdoms for Thought

Page 15: Moms In Business Magazine June 2011

Moms In Business Magazine bull June 2011 bull PAGE 15

Beth Shiroishi Chatswith Moms In Business Magazine

Continued on page 16

By Gina Robison-Billups

GRB Beth thank you so much for taking this time to share important parts of your life with our readers First of all how many years have you been in this business

BAS 13 Years

GRB How many children do you have

BAS I - we have two of the most awesome girls ndash 4 and 7 I know Irsquom biased but they are truly the best kiddos ever

GRB What does your company do

BAS Our mission is to connect people with their world everywhere they live and work As part of that I have the good fortune to work in our Citizenship and Sustainability group where we focus on issues that are at the intersection of the needs of our company and the needs of society So on any given day I might be thinking about the roll-out of our annual sustainability report the energy efficiency of a cell phone charger participating in a job shadow event with high school students aimed at showing them the value of graduating from high school activating our employees around sustainability or sharing some new technology research from ATampT Labs about ways to prevent the elderly from falling

GRB Whatrsquos on the horizon for you and your business

BAS Wersquore always looking for new and exciting ways to keep consumers connected whether through a revolutionary smartphone or through a pill bottle that reminds you to take your medicine As we help people find new ways of connecting wersquore also looking for new ways to help educate consumers We have been at the forefront of consumer education and continue to look for innovative ways to get the right information into the hands of consumers ndash whether that be through online safety programs for kids with privacy and security initiatives to protect their personal information or by helping them understand their rate plans and available options Along the same education angle Irsquom really excited about tools we have coming online to help our business customers understand the environmental benefits of our travel substitution products

GRB Whatrsquos your greatest achievement

BAS I view life as a continuous lesson so Irsquom not sure Irsquoll ever

Atamptrsquos Assistant Vice President Corporate Citizenship amp Sustainability Beth Adcock Shiroishi shares her life and successes as a business executive and mom with Moms In

Business magazine readers

be able to say I had one greatest achievement I also believe that the greatest achievements are sometimes the seemingly insignificant ones that donrsquot grab headlines I remember one day last year when I had a breakthrough in what had been a really difficult relationship with a particular colleague It was amazing how liberating it was to turn that corner and how at the end of the year I considered that to be my one of my biggest accomplishments Or sometimes it is the unexpected things a few months ago while getting ready for work I heard the familiar gallop of my four-year-old (imagine a lightweight horse) coming towards me I suddenly felt so incredibly happy that this little personrsquos life was such that she chooses to skip as her primary mode of getting from place A to B Now wersquove not hit the teenage years yet so Irsquom savoring this while it lasts

At work my greatest achievement is a culmination of all the work wersquove done over the past three years around sustainability I had the privilege of coming into a brand new position and organization and helping to build a sustainability group from the ground up with a great team of coworkers and under the amazing leadership of our Chief Sustainability Officer Charlene Lake Itrsquos awesome to stand back and survey the work so far ndash its impact on the engagement of our employees the financial return to the company and the external recognition that helps validate decisions wersquore making every day While we donrsquot do the work for purposes of recognition itrsquos rewarding to be recognized through things like the Dow Jones Sustainability Index the Carbon Disclosure Leadership Index and the Corporate Responsibility Officerrsquos Top 100 companies We still have a long way to go on our sustainability journey but little successes along the way make the ride more enjoyable

GRB What advice do you have for other moms in business

BAS In no particular order my random stream of consciousness would be to

1 Support each other ndash emotionally Often I think we moms can be our own toughest critics Recognize that while everyone has their own style of mothering and their own strengths and opportunities we all share a common bond in loving our children and in trying to do the best we know how to do

PAGE 16 bull June 2011 bull Moms In Business Magazine

2 Support each other ndash financially Try to shop online and at places that are mom-owned or that are good employers to moms Whether it be eBay Etsycom the deli down the street or the company that has great family-friendly policies reward good behavior with your purchasing power ndash whatever size it may be

3 Support yourself Build a framework around what you need to keep your energy level high and your mental state healthy and try to live within that framework This varies by person and there isnrsquot a one-size-fits-all solution so spend some time thinking through what it means for you Then build an action plan to hold yourself to it For example it took me a while to figure out that something crucial for me is having a chunk of time every weekend just milling around my house as a family with no set agenda But now that I recognize that I try hard to make sure that is a part of most every weekend It is easy to get into ldquogo go gordquo mode and to feel guilty if your kid isnrsquot in every class sport or event For some people that is how they get energy and that works wonderfully But I (and my kids) need downtime and Irsquom always amazed at the fun and creative things that happen when we just let the day unfold around us Last weekend my older daughter inspired by Pippi Longstocking herself decided to build a path where she and her sister could maneuver through the house without touching the floor Chairs stuffed animals clothes and boxes were everywhere The ensuing chaos brought the laughter craziness and fun that we all needed And Irsquom betting those memories will stick with us far longer than some planned event would have

GRB Who has been your greatest inspiration

BAS I believe there is something to be learned from everyone we meet and many people and experiences have shaped the person I am today But hands down my greatest inspiration is

my kids Through the joy worry laughter tears and everything in-between they motivate me to be the best person I can be and to really examine what message it is I am sending And as a self-confessed ldquosemirdquo control freak they teach me daily that control is highly overrated and there is a higher power in play here It is amazing to watch them grow into their own unique identities while also providing a really honest ldquomirrorrdquo back to me as the parent But the optimism and hope that they embody truly inspire me and drive me in my work around sustainability at ATampT It may sound clicheacute but I truly want this world to be a better place for them and for the kids that they will hopefully one day be blessed with and be inspired by

GRB How do you manage it all

BAS Well the big caveat is that I donrsquot manage it all My husband is a total partner and does a ton And even on the stuff that is mine to do it doesnrsquot always get done flawlessly

Having said that here are my coping mechanisms1) Make a list You can tell my stress level by how many

lists I have with me at any given moment in time

2) Dispel the myth of ldquobalancerdquo which conjures up the image of that scale showing all your credits and debits down to the well-calculated ounce Instead go for ldquojugglerdquo which conjures up images of fun and chaos and where there is more room for error And remember that a dropped ball can even sometimes be a source of laughter

3) Think in long increments of time If your goal is to have every day be a perfect blend of work vs life you are going to be feeling disappointed in yourself frequently So look at the landscape over a longer period of time and with a peaks-and-valleys mentality yoursquoll get closer to success and reality

4) Manage guilt ndash donrsquot let it manage you I think guilt can serve a good purpose but the key is what you do with it Am I feeling guilty because I really have been working too much and need to spend more time with my kids Then figure out a solution Am I feeling guilty when Irsquom with my kid because I had to work late nights this week Let it go and shoo away the guilt by being fully present in the moment with your child

5) Let some of it go I often laugh that I do have it all ndash all the stress worry to-do lists a mile long etc But in all seriousness you have to decide what is important My house is rarely straight (because Pippi lives there remember) my yard is not perfectly manicured and Irsquom always behind on catching up with friends and family One of the best pieces of advice I ever got was to ldquojust reframe itrdquo I can choose to walk into the house at the end of the day and feel my chest tightening at the mess Or I can choose to walk into the house and think ldquoWow ndash isnrsquot it great that my kids have had so much fun playing in the living room todayrdquo It really is a choice ndash if you start reframing it with what you say to yourself you really do start to change what you feel and think

Moms In Business Magazine bull June 2011 bull PAGE 17

(with the caveat that every day is different)

545 ndash Stumble out of bed645 ndash Leave for work with a hug and a kiss to the kids getting out of bed700 ndash Stop by the drug store for some needed items730 ndashJoin TelePresence meeting with coworkers in London900 - Conduct weekly staff meeting1030 ndash Hold a one-on-one meeting with one of my employees1100 ndash Take a quick trip to my oldest daughterrsquos school to surprise her for lunch (a pretty rare treat)1215 ndash Return to work for meetings meetings meetings400 ndash Join a conference call with an industry group

Check out the impact of her work worldwide

Our commitment to operate a more efficient fleet led to a 43 reduction of fleet GHG emissions compared to 2009 Much of this progress has been a result of fuel efficiency gained from our adoption of 3487 alternative-fuel vehicles and operational efficiency This is part of ATampTrsquos commitment to deploy approximately 15000 alternative-fuel vehicles through 2018

We have commissioned three solar systems In 2010 a third solar system was installed at one of our data centers in San Diego The 262kW system will produce 444000 kWh of electricity per year We launched our solar initiatives in 2009 by contracting two systems mdash one at our San Ramon campus which generates 16 million kWh annually and one at Secaucus NJ which generates 1 million kWh per year

We also continue our involvement with Austin Energyrsquos GreenChoice renewable energy program through which we purchase wind power for 10 percent of our electricity consumption in all ATampT facilities in Austin Texas This effort will help us avoid 72 million kWh of fossil-generated electricity each year

Beyond traditional office recycling which we maintain in more than 130 employee sites we manage a program to reclaim network resources such as copper telecommunications wire and central office equipment The ATampT Supply Chain Investment

530 ndash Head home545 ndash Enjoy a huge hug around my knees from my 4-year-old accompanied by ldquoI TOO much love yourdquo (a pretty good boost for my morale) 600 ndash Have dinner with the family (thanks dear husband for cooking)630 ndash Help the kids finish homework followed by baths dessert random meltdown by someone in the house (sometimes me)730 ndash Read with the kids and put them to bed815 ndash Do a quick check of personal email and news830 ndash Log in remotely and work1030 ndash Go to bed

Lather rinse repeat

Bethrsquos Work is Really Doing Great Things for Our Environment

Recovery group works company-wide to reuse sell and recycle materials The group sent less than five percent of the materials it received to the landfill The Investment Recovery group oversees six strategically located warehouses that handle recycling for a majority of the 50 states In 2010 we kept more than 569 million pounds of aluminum plastic lead steal copper and copper cable from landfills

In 2010 we collected more than 96000 computers monitors and servers for donation reuse and recycling

We have a relationship with Xerox Corp to help us complete a Print 360 review of the printing devices in our office buildings As part of this effort to consolidate and replace this equipment we removed more than 19000 devices from nearly 3000 ATampT locations Xerox estimates this effort reduced our annual printer-associated energy use by 38 percent and our affiliated GHG emissions by 32 percent per year

This is just the beginning More can be found about at httpwwwattcomgencorporate-citizenshippid=8506 httpnetworkingexchangeblogattcomauthorbeth-shiroishi

A Day in the Life of Beth Shiroishi

PAGE 18 bull June 2011 bull Moms In Business Magazine

By Joy Chudacoff

When we entered the front door an energetic young woman who wanted to know how she could help us immediately greeted us She escorted us to someone who could help our children open their accounts We were invited to try a beverage from their vast menu (water coffee tea soda juice and hot chocolate) and of course the children were immediately given lollipops to welcome them as new customers (By the way the complimentary drinks were not just for new customers I could overhear the conversation at the teller window and they were offering this to everyone who entered the bank)

The representative that helped our children open their accounts was knowledgeable He answered our questions and he treated our children with respect He spent a lot of time with us and we never felt rushed or confused about what was going to happen next

We walked away from the experience feeling like we made a great decision to open the accounts at this bank and it was a great ldquofirstrdquo experience in banking for our children as well

No matter what type of business yoursquore in first impressions count ndash a lot People want and expect a very personal high-touch experience If you are a woman entrepreneur and you

want to create raving fans for your business I invite you to take an inventory of the process you use to create an unforgettable first impression

Here are a few tips on setting yourself up for success for a great first impression

1 You had me at Hello Whatrsquos the point of first contact with you and your company If itrsquos email make sure you have a system in place for you or someone on your team to receive email inquiries quickly If itrsquos by phone does your

Make a Great First ImpressionA few days ago our family made a trip to the local bank here in our community so that our children could open their first savings account The piggy banks were overflowing with money due to various visits from the tooth fairy as well as rewards for all of their good deeds around the house What happened when we entered the bank made a big impression on me and got me thinking about how Smart Women entrepreneurs always make a good first impression

Smart Women

Moms In Business Magazine bull June 2011 bull PAGE 19

message state clearly what you want the caller to do Do you have a system set up so that you return calls within 24 hours Here at Smart Women Smart Solutionsreg response time is a valuable part of laying a good foundation with our clients Our goal is to provide ldquored carpetrdquo treatment to everyone we come in contact with Review your systems for how someone makes that initial contact with you Make sure your system works fast and efficiently

2 Itrsquos contagious ndash Having a friendly positive attitude from the initial point of contact is important People want to associate or be with people who are friendly and helpful It makes them feel supported and cared for Several years ago I walked into my office one day to find my assistant at the time talking rudely to someone on the phone I was horrified Needless to say that particular person did not work out well however it was a valuable lesson for me I want to attract support team members who hold quality client interaction to the same standard as I do

3 Plan Your Process ndash Create a process for your ideal client so that the first impression with you is seamless and successful Decide now how you want the process to work and enlist your team to help you roll it out If you are

a solo entrepreneur and donrsquot have any team members working with you yet I invite you to sit down and think about what you want your first impression to look like with your ideal client This is time well spent and can mean the difference between incredible business growth or ho-hum results (It was when I took this part of my business seriously that I began to see huge jumps not only in my income but also in the quality of the clients I serve)

Spend some time reflecting on your first impression process I invite you to set the intention to create ldquoroyal red carpetrdquo treatment from that first point of contact so that you too can enjoy big leaps in your income along with quality clients who rave about you everywhere they go

Anything is possible Everything is waiting for you

copy 2011 Joy Chudacoff

PAGE 20 bull June 2011 bull Moms In Business Magazine

RTS Publishing ndash Richelle Shaw CEO

Richelle is the leading expert and authority in building successful million dollar businesses Richellersquos experience comes from building her first business to $36 million losing it all after the 911 World Trade Center Tragedies then

successfully rebuilding her million dollar company in approximately 5 months As the only female African American public utility owner in the nation Richelle has won local and national awards including Top Woman Entrepreneur from AKA Las Vegas Chapter Marketer of the Year from Glazer-Kennedy Insiderrsquos Circle of 20000 members and Unstoppable Woman for the Womenrsquos Leadership Counsel She was also nominated for the GreenLeaf Award Top 50 Collection Professionals and the Top 40 Under 40 when she was 27

After writing the book How to Build A Million Dollar Business in Las Vegas- Without the Casinos Richelle set on a journey to help other women of color build their own million dollar businesses Since 2007 Richelle has successfully mentored over 6400 women of color in her international coaching program designed to help take business ideas and make them a business reality

Richelle is also a mentor for Make Mine A Million an expert content contributor on multiple internet sites and featured in over 30 publications including Inc Entrepreneur Black Enterprise Smart Money plus the covers of Collection Advisor and MOMEO Magazines

Currently Richelle shares her knowledge with several business owners across the United States as their business advisor and implementation coach She and her staff implement the strategic plans to help build businesses for several physicians a beauty school a race car association a restaurant and an auto repair facility She has helped business owners in over 98 different industries

Richelle is providing the grand prize grant winner withOne Year Onyx Level Membership and Mentoring to The Million Dollar Equation with Richelle Shaw Included

u Monthly coaching and training calls on essential business building strategies included in the Million Dollar Equation

u Step by Step Checklist on how to use different tactics and media u Downloadable examples of strategies u Access to the Million Dollar Equation Solutions Center where all small business

questions are answered

Total Value $300000HttpwwwTheMillionDollarEquationcom

RTS Publishing

Heros and SherosSupporting Moms In Business Grant Competitors

The

This Monthrsquos Featured Heros amp Sheros Part 2

Moms In Business Magazine bull June 2011 bull PAGE 21

She Gets ResultsBrenda Prinzavalli

Brenda Prinzavalli is a writer consultant seminar developer and business owner She has a passion for helping others achieve greater balance in their busy lives A former educator trainer and consultant in the field of education Brenda is the founder and owner of Balanced Organizing Solutions LLC

a unique organizing business that perfectly marries her professional expertise as an educator and problem-solver with a personal commitment to health and wellness of the body and mind - beginning with a simplified organized life

Brenda has served a variety of business and residential clients on projects large and small and she regularly works with corporate executives to create more profitable businesses and greater worklife balance through streamlined systems She also works with individuals and families who want to simplify their lives and gain more time to pursue their passions

Brenda is also in various forms of media whether writing her Organizing eNewsletters contributing to a variety of publications or appearing as the Dream Team Organization Editor for the FOX show MORE on KVVU FOX 5 Las Vegas This gives her the opportunity to spread her gift of organizing on a broader scale

Her memberships include The National Association For Moms In Business the National Association of Women Business Owners and the National Association of Professional Organizers as a Golden Circle Member She has served as National Chair for the National Association For Moms In Business National Board Committee Chair for theCreate Your Dreams Gala Co-Chair of the Women of Distinction Awards and Nevada

Ambassador for the National Association of Professional Organizers

Brenda holds a master of elementary education from the University of Nevada Las Vegas and a bachelor of elementary education from the University of Iowa She and her husband Brian currently reside in Las Vegas NV

Brenda co-founded She Gets Results with Gina Robison-Billups to help provide a place of resources and connections to help women to get better faster and greater results Contact Brenda at wwwBalOrgcom

She Gets Results proudly supports the Moms In Business Grant Competition with the following benefit

Matching Dollar Sponsor SheGetsResultscom is going to match dollar-for-dollar up to $1000 to the Grand Prize Grant Winner

Value $100000 (in Cash)HttpwwwSheGetsResultscom

She Gets Results

PAGE 22 bull June 2011 bull Moms In Business Magazine

The SBE Council

The Small Business amp Entrepreneurship Council (SBE Council) is the nationrsquos leading organization devoted to protecting small business and promoting

entrepreneurship Through advocacy education and training opportunities SBE Council works to foster and promote small business start-up and growth and entrepreneurial opportunity The SBE Council is celebrating their 15th year in operation HttpwwwSBECouncilorg

SBE Council

WE Inc

WE Inc is a a project of the Small Business amp Entrepreneurship Council (SBE Council) -- a prominent advocacy and research organization dedicated to protecting small business and promoting entrepreneurship WE Inc aims is to improve

and enhance the economic climate for womenrsquos entrepreneurship By advocating for policy solutions that encourage business ownership by women and providing information and resources to entrepreneurs at all stages of their business development WE Incworks to increase economic opportunity and financial security for those seeking the rewarding and challenging path of business ownership HttpwwwSBECouncilorg

WE Inc

Hybrid Mom

Hybrid Mom was conceived in 2006 and came into the world in the same way most babies do not without struggle but full of excitement joy and love Our

motivation and passion is to create one authentic inspiring and reliable resource for the multiple roles todayrsquos mom plays - loving parent unique individual and business-minded person HttpmibnorgwwwHybridMomcom

Hybrid Mom

Supporting Heros and Sheros conrsquot

Promotional Partners

ACTiVATE

There are many programs to assist entrepreneurs even programs specific to women but ACTiVATE targets a unique market - technology transfer - and delivers

results An internationally acclaimed program ACTiVATE provides innovative and intensive development along with a community of support created to unlock the true potential of experienced women - a largely untapped market - to start and grow technology-based businesses HttpwwwPathForwardCenterorg

ACTiVATE

Moms In Business Magazine bull June 2011 bull PAGE 23

Chances are that you know a Mom have or had a Mom are a Mom that has had the challenges of starting a business - a dream or perhaps there was an

opportunity to expand their existing business - only to not have enough sup-port or finances

Moms that take an ideadream and create a business while juggling children grandchil-dren family and morehave additional hurdles to conquer

The purpose of the Moms In Business Grant Competition valued at over $10000 is to provide enterpris-ing Moms with vi-tal tools educa-tion support and cash to achieve their goals and success

CongratulationsTo theTop10 Moms In Business Grant Competition Semi-Finalists

These Semi-Finalists need YOUR helpNOW

to achieve their goals

u BROWSE through the 10 Semi-finalists and read about their inspiring ven- tures throughout the following pages

u FIND one or more that you feel you would like to see succeed u VISIT their project u VIEW their generous offers for your support u PITCH IN and Make A Difference in the future of a Mom and her life

Moms In

BusinessGrant Competition

SEMI-FINALISTS

Get Started Now

PAGE 24 bull June 2011 bull Moms In Business Magazine

MEMBERS NEWS

About My Venture

If your passion was an art and a gift that you could share with others how would you go about telling

folks Heads or Tails creates custom bows and dresses for children of all ages This business is built on the quest of sharing caring and making moments special by adding their products to the moments remembered Peerbackers has created a platform to help businesses grow with a twist Heads and Tails has set a goal to raise $11100 in less than 45 days

Heads or Tails needs you right now to make a pledge If the goal is reached Heads and Tails will use the funds to purchase a van sewing equipment and hire additional staff I need your contribution to help Heads or Tails to fulfill its fund raising goal Even more your support will help Heads and Tails make even more moments special with its bows and dresses Make a pledge of support today

About Heads Or Tails manufactures and supplies Custom Childrenrsquos Hair Bows for Babies Toddlers and Girls of all ages Heads Or Tails will be launching their New Dress Line This Line will consist of an array of styles of Pillow Case amp Jumper Dresses

What Do We Need Heads Or Tails is in need of a Commercial Van and a Commercial Embroidery Machine

Why Do We Need Heads Or Tails is expanding and needs the necessary equipment to keep up with the demand and for the business to grow The Commercial Van will be used to transport products to Vendor Trade Shows Festivals Markets and other Craft Shows The Commercial Embroidery Machine will be used to do the embroidery directly at the Shows and at the office location

Goal Our Fundraiser Goal for this project is $11100 (Van-$5000 amp Embroidery Machine $6100) Any contribution big or small will help Fund Heads Or Tails Goal As the business continues to grow Heads Or Tails will be able to give back to the community through Employment Skill Training Entrepreneurship as well as Special Events giving a certain percentage of revenue back to a specific organization

Motto At Heads Or Tails we ldquoStrive in Dressing Your Little One from Head To Tailrdquo

Thank you in Advance for Your Support

Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Angela Owens - Owner Heads or Tails

Moms In Business Grant Competition Semi-Finalists

Moms In Business Magazine bull June 2011 bull PAGE 25

About My Venture

BACKING A WIN-WIN PROJECT EcoBio-Block was developed in Japan to revitalize and purify polluted waters in rivers canals and the ocean over a decade ago It is

presently being used in a variety of outdoor and government projects in Japan Korea India Malaysia and China Using naturersquos own system of cleaning water EcoBio-Block clarifies cloudy water in aquariums ponds and in other environmental uses with beneficial bacteria and nutrients infused in a volcanic rock which multiply and disperse regularly into surrounding waters keeping bacteria levels consistently high enough to breakdown organic waste into less toxic nitrates and keep water clear odor-free and healthy

It also appears to encourage an increase in the levels of microbes which breakdown nitrates into nitrogen gas which then dissipate into the air It has a US Patent and is certified to international safety standards The pondenvironmental products which are known as the ldquonsMrdquo and ldquoWaverdquo are generally effective for about 3 years The nsM are shaped like stones come in a box of 4 and can treat from 100 - 400 gallons of water depending on the condition of the water and the amount of fish) The Waversquos design is based on hydrodynamics and is made to keep mud out and allow bacteria to multiply easily For large pond use it can treat from 300 to 1000 gallons of water (also depending on water conditions and fish populations) It normally takes from 2 to 6 weeks to see optimum results but factors such as temperature can cause a variation in the time frame This product is easy-to-use mess-free and reduces maintenance in ponds and other water features

OUR PROBLEM AND OUR PROJECT ONEdersave Products LLC httpwwwOnedersavecom is the exclusive distributor of EcoBio-Block Family Products in the US and Canada It was the recipient of the 2008 Pet Age magazine ldquoPinnaclerdquo Award for aquarium product of the year The pond and environmental products are brand new additions to our product line but this absolutely unique product faces a major hurdle Despite the fact that it has been thoroughly researched and is being used with great results overseas we face a credibility problem

The product sounds too good to be true and we are pretty much being ignored We want to have a major American University study and publish the data on this product We need to have easily accessible information by a respected source to back up our claims that it will be a boon to the environment as it cleans purifies and deodorizes polluted waters and creates a healthy environment

for aquatic life

With a project like this everyone wins

Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Arline Saiki - ONEdersave

PAGE 26 bull June 2011 bull Moms In Business Magazine

About My Venture

Why we need your support

Sales of our popular Kitty Holstersreg cat harness are about to exceed our supply Demand for our Kitty Holsterreg increased exponentially after being featured on CBS Sunday Morning and being given the highest rating (5 out of 5) by Cat Nip magazine based on its comfort and difficulty for cats to wiggle out of

Our sales have consequently gone through the roof and we are at risk of running out of product We need to make more harnesses sooner than expected cotton prices have soared significantly increasing the cost of manufacturing the Kitty Holsterreg and we need to expand our line with new colors patterns and sizes to meet customer demand Without your help it is unlikely that we will be able to start production before we run out of harnesses What your donations will do for us

Your donation will help us fund a grant to produce more Kitty Holstersreg We are adding several new colors and patterns as well as two additional sizes to fit a wider range of cats The colorspatterns we are adding are camouflage pink tiger stripe and jaguar 10 of sales of the pink Kitty Holster will be donated to charities that support the fight against breast cancer

What you can do to help 1) Donate to this venture 2) Forward our project link to others in your network 3) Share our project with your friends on Facebook and LinkedIn 4) Tweet about our project on Twitter

What you will receive in return

In addition to a sense of satisfaction that you are helping cats get the chance to enjoy being walked outside supporting the fight against breast cancer and a very important part of our growth everyone who pledges will also receive a gift specific to their pledge level and become a member of Crazy K Farmrsquos Circle of Friends which will entitle them to exclusive discounts on our products and behind-the-scenes access to our company and the farm that inspired it

More information about our company

1) Watch a video about our harness httpwwwyoutubecomwatchv=qhjrtuKiNQI 2) Learn more about the harness on the Kitty Holster website wwwKityHolstercom 3) Learn more about our company and the farm atwwwCrazyKFarmcom

We look forward to your support thank you Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Tobi Kosanke - Crazy K Farm - The Kitty Holster

Moms In Business Grant Competition Semi-Finalists

Moms In Business Magazine bull June 2011 bull PAGE 27

COMPETITIONSEMI

FINALIST Temeca Jone - Funducate

About My Venture

Funducate is an exciting company that has a line of educational tools and merchandise for children that are

fun and engaging Funducate was founded by my husband Todd and myself It is registered as an Ohio Limited Liability Corporation Funducate is the Trademark name for all of the Sing Along with Happy Handy Fun Bunch Peek at You Kids Tribute to Heroes and Living in Faith Everyday (LIFE) books videos and merchandise

The Fun Bunch Series and Happy Handy book series 1 and 2 collectively has 10 books self published with the initial trial period using the first series as an educational tool has been used in school and educational facilities to teach children ages 12 months to 11 years of age Within 1 to 3 years all books directed by the Non-Profit Corporation All in One (AIO) Books at all levels of non-profit business has reached the market north south east and west within the United States to areas with educational and literacy challenges Through AIO Outreach Program AIO Books has also partnered with learning institutions and

organization to incorporate a multi-systemic approach establishing a continuum of mental health community school and home based interventions to further demonstratepromote fun learning and education I dress as Udder the Cow one of our Fun Bunch character I read our Tribute to Heroes books sing songs discuss about our heroes the Military Fire and Police Department with children during AIO outreach program

Also through the outreach program I am able to donate books and help bring fun to education and assist educators

Please visit wwwFunducatenetThank you in Advance for Your Support Visit httpwwwMomsInBusinessGrantcom

PAGE 28 bull June 2011 bull Moms In Business Magazine

About My Venture

Seniors Helping Seniors ndash Las Vegas NV When Employees Become Parentrsquos CaregiversHELP SHS CREATE OUR SHS EDUCATIONAL PROGRAM FOR EMPLOYERS About UShellipMy mom was a great lady When she developed Alzheimerrsquos

in 2002 she was still an intelligent outgoing and fun loving person I wanted to spend time with her before the disease caused her to become unaware of her family and her surroundings Thankfully I was able to quit my job and stay with her I lived with her for over two years and it was some of the best spent times with her in my life

However many adult children canrsquot always help with the caregiving of their parents or risk any consequences with their jobs due to absenteeism or lack of productivity In most caregiving situations the elderly parent wants their daughter or son there to help because they know that they are trustworthy Upon my motherrsquos death I knew that I wanted to continue to help elder seniors as well as the older children of senior parents That is when my husband Doug and I discovered Seniors Helping Seniors an exceptional and unique program of compassion and care It matches senior caregivers with seniors who are looking for a little help to stay independent in their own home for as long a possible a way to give and to receive This innovative program creates the support you need from people with life experiences who will understand your parent the most

This has been a great business for my husband and I because we both enjoy helping others But we have realized that there are so many adult children caregivers today who are trying to juggle their families their job and their aging parent(s) throughout their daily lives It has become a 247 struggle for them not allowing them to enjoy being their parentsrsquo kids anymore just their caregivers

What we want to accomplishhellipSeniors Helping Seniors provides in-home non-medical caregiving services to seniors in our community In addition Seniors Helping Seniors wants to start an SHS Educational Program to provide information to our local employers about their employees who are responsible for the caregiving of an elder senior In the 1980rsquos American businesses adapted their human resource policies to accommodate the needs of workers with young children Now many of those same workers face a new responsibility providing care for an older parent relative or friend Just as childcare did the growing need for eldercare presents companies with a new reality ndash workers who must juggle multiple demands on their time and energy Yet this reality presents genuine opportunities for those firms that recognize itrdquo We hope that by implementing the SHS Educational Program we can develop various elder caregiving resources for the benefit of the employee employer and company

What We Will Plan Forhellip Basic Packet ndash information about local agencies and support groups for employees as an option to help deal with caregiver stress reduce absenteeism and increase productivity in the workplace Employee How to Guides ndash help employer in developing a manual as simple or complex as they want to help their employees with caregiving and family caregiving ldquoburnoutrdquo issues Benefit(s) Packet ndash provide ownersmanagers with ideas about eldercare policies that they can implement into their

overall existing benefits and policies packages such as Flex-time shortened work weeks modified schedules Telecommuting Long-term care insurance plans to cover spouse and parentsparents in law

Speakers Forum ndash provide employers with ongoing presentations to educate their workforce on how to make good choices regarding caregiving amp eldercare Host ldquoCaregiver Fairsrdquo Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Natalie Ahlstrom - Seniors Helping Seniors - Las Vegas

Moms In Business Grant Competition Semi-FinalistsMoms In Business Grant Competition Semi-Finalists

Moms In Business Magazine bull June 2011 bull PAGE 29

About My Venture

BlueEyes amp BareFeet Designs is a clothing and design company featuring a collection for children created from

vintage vintage-inspired modern and recycled fabrics

Each piece is handmade and ultimately inspired by my children - two daughters Abigail and Elise and my son Isaac You will see them in many of the pictures as they are my regular lsquomodelsrsquo and everyday users of the designs Right now we are a one-man showhopefully about to change all that Our Unique Proposition - What makes BlueEyes amp BareFeet Designs unique is our focus on use of fabrics that are either recycled upcycled or sustainable 70-80 of our designs follow this concept Upcycling according to an article in the April 2011 issue of Entrepreneur magazine is ldquoushering in an entirely new wave of entrepreneurial innovationrdquo Upcycling by nature also leaves room for higher profit margins giving me the opportunity to outsource areas I need support in through partnerships with other local companies earlier in the business cycle rather than later boosting our chances for solid and consistent business growth Clients love the fact that I can take clothes they no longer want heirloom pieces or lsquoleftover good intentionsrsquo of fabrics they never used and bring them back to life as a boutique style outfit for their little one(s) A quick example is in the use of a t-shirt One t-shirt will either be turned into a jersey scarf a t-shirt tutu or play a role in the construction of a jersey dress or a combination thereof There is very little fabric left as waste when I am finished allowing the fabrics to reach their full potential and be used again in a different purpose saving energy time and money versus the use of new fabrics I currently find my fabrics through donations thrift stores and vintage stores We have set styles of designs but each piece usually ends up slightly or largely different bringing in the added value of one-of-a-kind looks Our Growth - Last year I launched this clothing collection for children as a project and an outlet for my creative mind The collection has quickly surpassed my expectations and has grown to a spot where I felt compelled this year to take a leap of faith resign from my position as a financial advisor and go fulltime on February 1 I am a faith-driven person and to make a long story short truly believe this business is not mine I am merely the first employee entrusted to bring it to its full potential The doors and opportunities opened by God have been truly mind-blowing The collection has steadily grown through word of mouth and personal marketing and is now at a point where growing demand justifies hiring help in the areas of production and administration This will allow my focus to be on design and expanding the product line through strategic partnerships with other local designers or further in-house production Your support in this funding will help to lsquobridge the gaprsquo in costs for hiring and branding

Three pivotal elements to the growth have been middotParticipation as a featured designer in the Childrenrsquos Fashion Show during Midwest Fashion Week in March middotPublicity through articles in local newspapers and publications middotWildfire word of mouth marketing from the best clients ever

I really work hard to build a community around my designs and have tremendous support in doing so locally and am ready to take this to the next level BlueEyes amp BareFeet products have already made their way into local boutiques through our partnership withAesthetic Design Style House providing the framework necessary to do what I do best design and innovate I am a born entrepreneur with the drive and business acumen to make this a sustainable company and am so excited to work with

Peerbackers and National Association of Moms in Business to take the next step in my business growth

Your Dollars - Your backing of this venture does not mean that money goes into my bank account to sit It will be distributed into a whole community of support for this venture From branding to website upgrading production to promotion your dollars will filter through the hands of MANY local businesses and designers Your funding will be a pivotal and defining moment for BlueEyes amp BareFeet Designs and every dollar is truly appreciated Thank YOU in advance for your support Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Stephanie Williams - BlueEyes amp BareFeet Clothing Designs

PAGE 30 bull June 2011 bull Moms In Business Magazine

About Our Venture

WE NEED YOUR HELP The Abstinence Education Council operating under the trade name AEC-I Decide (httpwwwAEC-

IDecideorg) works with young people in rural central NY to help them to make good choices for a happy healthy future

Our young people today face challenges that we could never have imagined Instead of getting good role models they are bombarded from all sides with messages that are confusing unhealthy counter-productive and too often inappropriate This often has the effect of encouraging high-risk behaviors

OUR PROGRAM All high-risk behaviors essentially come out of the same basic problems Starting with a lack of self-esteem (self-respect) and encompassing other issues from poor role models to problems with ADDADHD studies like those from State University New York Cortlandrsquos Center for the 4th and 5th Rs (httpcorlandeducharacteraboutushtm) have found that character education reduces the likelihood of children getting into high risk behaviors and increases the likelihood of success in life Since the late 1990rsquos abstinence programs have started focusing on addressing the reasons for all high risk behaviors and developing character as well as promoting developmental assets (httpsearch-instituteorgcontentwhat-are-developmental-assets) and protective factors This has influenced our decision to expand the focus of our programs to address the root causes of deadly behaviors

OUR NEEDThe problem we have been having with our programs is that we have had to tailor them to the specific needs of the organization which is making a request which means pretty much developing something new for each group We need to be more proactive so instead of waiting for people to call us and have them tell us what they want us to do we plan on booking the local libraries (which are free or very cheap) and just offering this program ourselves It will be for girls only ages 8 to 12 and 13 to 17 What we are doing now is putting together an 8 to 10 week program which we are calling ldquoHealthy Beautyrdquo It will start with Doversquos Self Esteem program which you can review at httpwwwdoveusdl=CFRBaspxlcp-dfrbarticlesvideos) The rest of the program will cover physical mental emotional and spiritual beauty with an emphasis on modesty and self-control as well as real tips on healthy beauty (inside and out) The program will loosely follow Sean Coveyrsquos book ldquoThe 7 Habits of Highly Effective Teensrdquo

OUR PROBLEMThere are so many kids that we would like to reach but this is a ministry and we donrsquot charge for our programs We are funded by donations which were down this last year We have a very small staff and very limited funds

OUR SOLUTION WITH YOUR HELP We are tapping into volunteers from Christianvolunteeringorg and are looking forward to the boost we expect from their help We are going to concentrate on girls ages 8 to 18 to simplify things for us And we are trying this innovative new way to raise funds and expand our base raise our visibility raise awareness of the problems our children face and offer helpful solutions

We can do it with your help Be our ldquoAngelrdquo and ask your friends to check us out at httpwwwMomsInBusinessGrantcomThank you

COMPETITIONSEMI

FINALIST Abstinence Education Council Non-profit Organization

Moms In Business Grant Competition Semi-Finalists

Moms In Business Magazine bull June 2011 bull PAGE 31

About My Venture

What is this venture all about

There are four key questions to ask or steps to any new idea Read on as I ask and answer the top questions

1 Do you Love It or Like It A Lot It must be something you like ideally something you love There has to be a passion or strong desire to learn and know more about something before venturing out Answer I love the game of golf and believe any woman can learn life lessons from golf that she can carry to her friendships her family and her business

2 Does anyone else like it Are there other people that like some part of the activity involved If you were starting an ice cream shop there would have to be someone somewhere that liked ice cream in order to be in business Answer I am one of those that would hop in the ice cream line There are many women that feel overwhelmed by all things golf and that is the first hurdle we will climb with them together

3 Have you made a decision Any idea remains between the ears if a decision is not made to take it to the next level and beyond Answer The merge of golf business and friends in a casual setting that introduces women to the world of golf is a decision that needs no thinking

4 Will you promote promote promote This is essentially the get busy step Answer This is the make it all happen phase and why I am here I have been through three of phases and am beyond ready to promote this as the concept for teaching life lessons around

I want to use the game of golf to teach women life lessons in a blend of areas to include self-esteem parenting and business A game that uses precision skill and patience is THE place to negotiate and even close business deals As with any venture or undertaking its important to plan a maneuver take a step forward and just swing Golf is a venue to be celebrated by other women and learning to play through our golf partner match up website peer-to-peer lessons and the largest part of the endeavor a one-day golf clinic with a second day for open play and mini tournament The funding from peer-backers would be used to design create and maintain a website purchase starter sets of clubs and other golf equipment and to promote the clinic

Why help fund this project I have a long standing background in event planning and have coordinated planned and run numerous golf tournaments hole-in-one fund raising events and social events with golf as a primary focus I also co-own multiple other businesses so I have started managed and successfully run multiple businesses I have the ability to kick start any concept and one that includes good times great learning and golf--thatrsquos an adventure I will undertake and grow

Why is This So Special This project is unique because it combines the elements of friendship mentoring business coaching and empowerment in one place and has so many ways to branch out in the future The endeavor is a personal passion but does so much for the community expanding the views of others and broadening the mind on how to include golf lessons in everyday life

Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Tarrah Jennings - On Par Empowerment Day for Women

PAGE 32 bull June 2011 bull Moms In Business Magazine

About My Venture

I Marketed my Business Basically for Free and I Teach You How to Do the Same

While on bed rest with my second child in 2008 I became severely depressed and worried about everything I dealt with my depression in a very careless wayI drove my family into severe debt I spent money on every and anything to keep myself lsquohappyrsquo and those around me happy too

One month of bed rest and my pregnancy I was slapped in the face with the reality that I had put my family in a horrible financial position and I wasnrsquot sure how to fix the situation With a two year old already at home and a new baby arriving any day the last thing I wanted to consider was going back to work So I explored my options and made the decision to build a business from home The little money I had was used to take care of the legal pieces such as getting my business license I was stumped on how to get the word out about my business with no money Enter Twitter Facebook and LinkedIn

I was already on some social networks socially but decided to take a chance and see if I could spread more info about my new venture using the Internet I was quickly able to spread the word among friends and family and potential clients I landed my first client four days after joining Twitter I learned about other ways to strategically place myself in front of people that could were either potentially clients or like-minded individuals that I could possibly collaborate and network with Today The Savvy Womenrsquos Business Solution still puts very little money out for marketing and Irsquom working hard to help fix the financial burden I put my family under

Would You Like to Learn How to Market Your Business on the Internet Also I would love to teach other moms and women in the Baltimore area how to market their businesses using social media and I want to do this for as little money as possible

By reaching my goal of $3000 I will hold four hands-on trainings in the Baltimore-Washington DC in the next 12 months Additionally I will be able to use this money to market locally in print media that I normally would not be able to afford on my own I can help other women like myself establish a professional presence for themselves a social media

strategy for their business and fun innovative ways to get your clients customers and community involved with your business

I thank you for your support and feel free to connect with me with any questions you may have Feel free to share my venture using the easy social media share buttons

Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Rebecca Buscemi - The Savvy Womenrsquos Business Solution

Moms In Business Grant Competition Semi-Finalists

Moms In Business Magazine bull June 2011 bull PAGE 33

About My Venture

The purpose of BuyByMomcom is to promote moms in business and get them out on the web BuyByMomcom is owned by Julianne Alvarez-Wish a WAHM to 4

My passion is for the moms who want to stay at home with their children while bringing in an income by selling the items they create or the products they believe in A friend of mine started an online boutique and tried so hard to market it and get word out about the products that she offered However in over 2 years she only ever made 2 sales from the boutique She was heartbroken All the time money and effort she was putting into the website was bringing her nothing in return She was frustrated to say the least and decided to close up shop

BuyByMomcom was born because I wanted to keep that from happening to other moms I wanted to see mothers succeed in their businesses and be able to stay at home with their children I wanted to spread the word about the amazing talents moms possess and I wanted to see them succeed beyond their wildest dreams in your business I truly believe that by working together we can make each mom a success

Some of the Features of BuyByMomcom

bullFree Listings for any mom in business on our Mom Shops amp Blogs page bullRandom Spotlight links every few days for more exposure to your business bullFeatured Mom opportunities where your business is in the spotlight for an entire week bullReviews and giveaways of some of the best mom-made products you will find bullReasonable advertising rates so that your 125x125 button is on every page of the website and blog

We want you to succeed Stop by BuyByMomcom today and add your free listing and check out all the other wonderful WAHMs and the products we have to offer

Visit httpwwwMomsInBusinessGrantcom - we welcome your support

COMPETITIONSEMI

FINALIST Julianne Wish - Buy By Mom

PAGE 34 bull June 2011 bull Moms In Business Magazine

Moms In Business Magazine bull June 2011 bull PAGE 35

FounderGina Robison-Billups

EditorDesignLayout

Eugenia Martini-JarrettEugeniaMIBNorg

Advertising Gina Robison-Billups

GinaMIBNorg

Published by NAFMIB the National Association for Moms In Business The Leading National Association Representing Executive Entrepreneur and CEO Moms

MIBNorg NAFMIBorg

Copyright 2011 copy International Association For Moms In Business See wwwMIBNorg for full copyright page

All Rights Reserved

ldquoTwenty years from now you will be more disappointed by the things that you didnrsquot do than by the ones you did do So throw off the bowlines Sail away from the safe harbor Catch the trade winds in your sails Explore Dream Discoverrdquo ~Mark Twain

ldquoWhatever the mind of man can conceive and believe it can achieve Thoughts are things And powerful things at that when mixed with definiteness of purpose and burning desire can be translated into richesrdquo ~ Napoleon Hill

ldquoPeople are definitely a companyrsquos greatest asset It doesnrsquot make any difference whether the product is cars or cosmetics A company is only as good as the people it keepsrdquo ~ Mary Kay Ash

ldquoSuccess or failure in business is caused more by the mental attitude even than by mental capacitiesrdquo~ Walter Scott

ldquoWhat I know for sure is that behind every catastrophe there are great lessons to be learned Among the many that we as a country need to get is that as long as we play the ldquous and themrdquo game we donrsquot evolve as people as a nation as a planetrdquo ~ Oprah Winfrey

ldquoLife is not about how fast you run or how high you climb but how well you bouncerdquo ~ Unknown

sign in a gift shop windowUnattended Children will be given an Espresso and a Free Puppy

Wisdoms for Thought

Page 16: Moms In Business Magazine June 2011

PAGE 16 bull June 2011 bull Moms In Business Magazine

2 Support each other ndash financially Try to shop online and at places that are mom-owned or that are good employers to moms Whether it be eBay Etsycom the deli down the street or the company that has great family-friendly policies reward good behavior with your purchasing power ndash whatever size it may be

3 Support yourself Build a framework around what you need to keep your energy level high and your mental state healthy and try to live within that framework This varies by person and there isnrsquot a one-size-fits-all solution so spend some time thinking through what it means for you Then build an action plan to hold yourself to it For example it took me a while to figure out that something crucial for me is having a chunk of time every weekend just milling around my house as a family with no set agenda But now that I recognize that I try hard to make sure that is a part of most every weekend It is easy to get into ldquogo go gordquo mode and to feel guilty if your kid isnrsquot in every class sport or event For some people that is how they get energy and that works wonderfully But I (and my kids) need downtime and Irsquom always amazed at the fun and creative things that happen when we just let the day unfold around us Last weekend my older daughter inspired by Pippi Longstocking herself decided to build a path where she and her sister could maneuver through the house without touching the floor Chairs stuffed animals clothes and boxes were everywhere The ensuing chaos brought the laughter craziness and fun that we all needed And Irsquom betting those memories will stick with us far longer than some planned event would have

GRB Who has been your greatest inspiration

BAS I believe there is something to be learned from everyone we meet and many people and experiences have shaped the person I am today But hands down my greatest inspiration is

my kids Through the joy worry laughter tears and everything in-between they motivate me to be the best person I can be and to really examine what message it is I am sending And as a self-confessed ldquosemirdquo control freak they teach me daily that control is highly overrated and there is a higher power in play here It is amazing to watch them grow into their own unique identities while also providing a really honest ldquomirrorrdquo back to me as the parent But the optimism and hope that they embody truly inspire me and drive me in my work around sustainability at ATampT It may sound clicheacute but I truly want this world to be a better place for them and for the kids that they will hopefully one day be blessed with and be inspired by

GRB How do you manage it all

BAS Well the big caveat is that I donrsquot manage it all My husband is a total partner and does a ton And even on the stuff that is mine to do it doesnrsquot always get done flawlessly

Having said that here are my coping mechanisms1) Make a list You can tell my stress level by how many

lists I have with me at any given moment in time

2) Dispel the myth of ldquobalancerdquo which conjures up the image of that scale showing all your credits and debits down to the well-calculated ounce Instead go for ldquojugglerdquo which conjures up images of fun and chaos and where there is more room for error And remember that a dropped ball can even sometimes be a source of laughter

3) Think in long increments of time If your goal is to have every day be a perfect blend of work vs life you are going to be feeling disappointed in yourself frequently So look at the landscape over a longer period of time and with a peaks-and-valleys mentality yoursquoll get closer to success and reality

4) Manage guilt ndash donrsquot let it manage you I think guilt can serve a good purpose but the key is what you do with it Am I feeling guilty because I really have been working too much and need to spend more time with my kids Then figure out a solution Am I feeling guilty when Irsquom with my kid because I had to work late nights this week Let it go and shoo away the guilt by being fully present in the moment with your child

5) Let some of it go I often laugh that I do have it all ndash all the stress worry to-do lists a mile long etc But in all seriousness you have to decide what is important My house is rarely straight (because Pippi lives there remember) my yard is not perfectly manicured and Irsquom always behind on catching up with friends and family One of the best pieces of advice I ever got was to ldquojust reframe itrdquo I can choose to walk into the house at the end of the day and feel my chest tightening at the mess Or I can choose to walk into the house and think ldquoWow ndash isnrsquot it great that my kids have had so much fun playing in the living room todayrdquo It really is a choice ndash if you start reframing it with what you say to yourself you really do start to change what you feel and think

Moms In Business Magazine bull June 2011 bull PAGE 17

(with the caveat that every day is different)

545 ndash Stumble out of bed645 ndash Leave for work with a hug and a kiss to the kids getting out of bed700 ndash Stop by the drug store for some needed items730 ndashJoin TelePresence meeting with coworkers in London900 - Conduct weekly staff meeting1030 ndash Hold a one-on-one meeting with one of my employees1100 ndash Take a quick trip to my oldest daughterrsquos school to surprise her for lunch (a pretty rare treat)1215 ndash Return to work for meetings meetings meetings400 ndash Join a conference call with an industry group

Check out the impact of her work worldwide

Our commitment to operate a more efficient fleet led to a 43 reduction of fleet GHG emissions compared to 2009 Much of this progress has been a result of fuel efficiency gained from our adoption of 3487 alternative-fuel vehicles and operational efficiency This is part of ATampTrsquos commitment to deploy approximately 15000 alternative-fuel vehicles through 2018

We have commissioned three solar systems In 2010 a third solar system was installed at one of our data centers in San Diego The 262kW system will produce 444000 kWh of electricity per year We launched our solar initiatives in 2009 by contracting two systems mdash one at our San Ramon campus which generates 16 million kWh annually and one at Secaucus NJ which generates 1 million kWh per year

We also continue our involvement with Austin Energyrsquos GreenChoice renewable energy program through which we purchase wind power for 10 percent of our electricity consumption in all ATampT facilities in Austin Texas This effort will help us avoid 72 million kWh of fossil-generated electricity each year

Beyond traditional office recycling which we maintain in more than 130 employee sites we manage a program to reclaim network resources such as copper telecommunications wire and central office equipment The ATampT Supply Chain Investment

530 ndash Head home545 ndash Enjoy a huge hug around my knees from my 4-year-old accompanied by ldquoI TOO much love yourdquo (a pretty good boost for my morale) 600 ndash Have dinner with the family (thanks dear husband for cooking)630 ndash Help the kids finish homework followed by baths dessert random meltdown by someone in the house (sometimes me)730 ndash Read with the kids and put them to bed815 ndash Do a quick check of personal email and news830 ndash Log in remotely and work1030 ndash Go to bed

Lather rinse repeat

Bethrsquos Work is Really Doing Great Things for Our Environment

Recovery group works company-wide to reuse sell and recycle materials The group sent less than five percent of the materials it received to the landfill The Investment Recovery group oversees six strategically located warehouses that handle recycling for a majority of the 50 states In 2010 we kept more than 569 million pounds of aluminum plastic lead steal copper and copper cable from landfills

In 2010 we collected more than 96000 computers monitors and servers for donation reuse and recycling

We have a relationship with Xerox Corp to help us complete a Print 360 review of the printing devices in our office buildings As part of this effort to consolidate and replace this equipment we removed more than 19000 devices from nearly 3000 ATampT locations Xerox estimates this effort reduced our annual printer-associated energy use by 38 percent and our affiliated GHG emissions by 32 percent per year

This is just the beginning More can be found about at httpwwwattcomgencorporate-citizenshippid=8506 httpnetworkingexchangeblogattcomauthorbeth-shiroishi

A Day in the Life of Beth Shiroishi

PAGE 18 bull June 2011 bull Moms In Business Magazine

By Joy Chudacoff

When we entered the front door an energetic young woman who wanted to know how she could help us immediately greeted us She escorted us to someone who could help our children open their accounts We were invited to try a beverage from their vast menu (water coffee tea soda juice and hot chocolate) and of course the children were immediately given lollipops to welcome them as new customers (By the way the complimentary drinks were not just for new customers I could overhear the conversation at the teller window and they were offering this to everyone who entered the bank)

The representative that helped our children open their accounts was knowledgeable He answered our questions and he treated our children with respect He spent a lot of time with us and we never felt rushed or confused about what was going to happen next

We walked away from the experience feeling like we made a great decision to open the accounts at this bank and it was a great ldquofirstrdquo experience in banking for our children as well

No matter what type of business yoursquore in first impressions count ndash a lot People want and expect a very personal high-touch experience If you are a woman entrepreneur and you

want to create raving fans for your business I invite you to take an inventory of the process you use to create an unforgettable first impression

Here are a few tips on setting yourself up for success for a great first impression

1 You had me at Hello Whatrsquos the point of first contact with you and your company If itrsquos email make sure you have a system in place for you or someone on your team to receive email inquiries quickly If itrsquos by phone does your

Make a Great First ImpressionA few days ago our family made a trip to the local bank here in our community so that our children could open their first savings account The piggy banks were overflowing with money due to various visits from the tooth fairy as well as rewards for all of their good deeds around the house What happened when we entered the bank made a big impression on me and got me thinking about how Smart Women entrepreneurs always make a good first impression

Smart Women

Moms In Business Magazine bull June 2011 bull PAGE 19

message state clearly what you want the caller to do Do you have a system set up so that you return calls within 24 hours Here at Smart Women Smart Solutionsreg response time is a valuable part of laying a good foundation with our clients Our goal is to provide ldquored carpetrdquo treatment to everyone we come in contact with Review your systems for how someone makes that initial contact with you Make sure your system works fast and efficiently

2 Itrsquos contagious ndash Having a friendly positive attitude from the initial point of contact is important People want to associate or be with people who are friendly and helpful It makes them feel supported and cared for Several years ago I walked into my office one day to find my assistant at the time talking rudely to someone on the phone I was horrified Needless to say that particular person did not work out well however it was a valuable lesson for me I want to attract support team members who hold quality client interaction to the same standard as I do

3 Plan Your Process ndash Create a process for your ideal client so that the first impression with you is seamless and successful Decide now how you want the process to work and enlist your team to help you roll it out If you are

a solo entrepreneur and donrsquot have any team members working with you yet I invite you to sit down and think about what you want your first impression to look like with your ideal client This is time well spent and can mean the difference between incredible business growth or ho-hum results (It was when I took this part of my business seriously that I began to see huge jumps not only in my income but also in the quality of the clients I serve)

Spend some time reflecting on your first impression process I invite you to set the intention to create ldquoroyal red carpetrdquo treatment from that first point of contact so that you too can enjoy big leaps in your income along with quality clients who rave about you everywhere they go

Anything is possible Everything is waiting for you

copy 2011 Joy Chudacoff

PAGE 20 bull June 2011 bull Moms In Business Magazine

RTS Publishing ndash Richelle Shaw CEO

Richelle is the leading expert and authority in building successful million dollar businesses Richellersquos experience comes from building her first business to $36 million losing it all after the 911 World Trade Center Tragedies then

successfully rebuilding her million dollar company in approximately 5 months As the only female African American public utility owner in the nation Richelle has won local and national awards including Top Woman Entrepreneur from AKA Las Vegas Chapter Marketer of the Year from Glazer-Kennedy Insiderrsquos Circle of 20000 members and Unstoppable Woman for the Womenrsquos Leadership Counsel She was also nominated for the GreenLeaf Award Top 50 Collection Professionals and the Top 40 Under 40 when she was 27

After writing the book How to Build A Million Dollar Business in Las Vegas- Without the Casinos Richelle set on a journey to help other women of color build their own million dollar businesses Since 2007 Richelle has successfully mentored over 6400 women of color in her international coaching program designed to help take business ideas and make them a business reality

Richelle is also a mentor for Make Mine A Million an expert content contributor on multiple internet sites and featured in over 30 publications including Inc Entrepreneur Black Enterprise Smart Money plus the covers of Collection Advisor and MOMEO Magazines

Currently Richelle shares her knowledge with several business owners across the United States as their business advisor and implementation coach She and her staff implement the strategic plans to help build businesses for several physicians a beauty school a race car association a restaurant and an auto repair facility She has helped business owners in over 98 different industries

Richelle is providing the grand prize grant winner withOne Year Onyx Level Membership and Mentoring to The Million Dollar Equation with Richelle Shaw Included

u Monthly coaching and training calls on essential business building strategies included in the Million Dollar Equation

u Step by Step Checklist on how to use different tactics and media u Downloadable examples of strategies u Access to the Million Dollar Equation Solutions Center where all small business

questions are answered

Total Value $300000HttpwwwTheMillionDollarEquationcom

RTS Publishing

Heros and SherosSupporting Moms In Business Grant Competitors

The

This Monthrsquos Featured Heros amp Sheros Part 2

Moms In Business Magazine bull June 2011 bull PAGE 21

She Gets ResultsBrenda Prinzavalli

Brenda Prinzavalli is a writer consultant seminar developer and business owner She has a passion for helping others achieve greater balance in their busy lives A former educator trainer and consultant in the field of education Brenda is the founder and owner of Balanced Organizing Solutions LLC

a unique organizing business that perfectly marries her professional expertise as an educator and problem-solver with a personal commitment to health and wellness of the body and mind - beginning with a simplified organized life

Brenda has served a variety of business and residential clients on projects large and small and she regularly works with corporate executives to create more profitable businesses and greater worklife balance through streamlined systems She also works with individuals and families who want to simplify their lives and gain more time to pursue their passions

Brenda is also in various forms of media whether writing her Organizing eNewsletters contributing to a variety of publications or appearing as the Dream Team Organization Editor for the FOX show MORE on KVVU FOX 5 Las Vegas This gives her the opportunity to spread her gift of organizing on a broader scale

Her memberships include The National Association For Moms In Business the National Association of Women Business Owners and the National Association of Professional Organizers as a Golden Circle Member She has served as National Chair for the National Association For Moms In Business National Board Committee Chair for theCreate Your Dreams Gala Co-Chair of the Women of Distinction Awards and Nevada

Ambassador for the National Association of Professional Organizers

Brenda holds a master of elementary education from the University of Nevada Las Vegas and a bachelor of elementary education from the University of Iowa She and her husband Brian currently reside in Las Vegas NV

Brenda co-founded She Gets Results with Gina Robison-Billups to help provide a place of resources and connections to help women to get better faster and greater results Contact Brenda at wwwBalOrgcom

She Gets Results proudly supports the Moms In Business Grant Competition with the following benefit

Matching Dollar Sponsor SheGetsResultscom is going to match dollar-for-dollar up to $1000 to the Grand Prize Grant Winner

Value $100000 (in Cash)HttpwwwSheGetsResultscom

She Gets Results

PAGE 22 bull June 2011 bull Moms In Business Magazine

The SBE Council

The Small Business amp Entrepreneurship Council (SBE Council) is the nationrsquos leading organization devoted to protecting small business and promoting

entrepreneurship Through advocacy education and training opportunities SBE Council works to foster and promote small business start-up and growth and entrepreneurial opportunity The SBE Council is celebrating their 15th year in operation HttpwwwSBECouncilorg

SBE Council

WE Inc

WE Inc is a a project of the Small Business amp Entrepreneurship Council (SBE Council) -- a prominent advocacy and research organization dedicated to protecting small business and promoting entrepreneurship WE Inc aims is to improve

and enhance the economic climate for womenrsquos entrepreneurship By advocating for policy solutions that encourage business ownership by women and providing information and resources to entrepreneurs at all stages of their business development WE Incworks to increase economic opportunity and financial security for those seeking the rewarding and challenging path of business ownership HttpwwwSBECouncilorg

WE Inc

Hybrid Mom

Hybrid Mom was conceived in 2006 and came into the world in the same way most babies do not without struggle but full of excitement joy and love Our

motivation and passion is to create one authentic inspiring and reliable resource for the multiple roles todayrsquos mom plays - loving parent unique individual and business-minded person HttpmibnorgwwwHybridMomcom

Hybrid Mom

Supporting Heros and Sheros conrsquot

Promotional Partners

ACTiVATE

There are many programs to assist entrepreneurs even programs specific to women but ACTiVATE targets a unique market - technology transfer - and delivers

results An internationally acclaimed program ACTiVATE provides innovative and intensive development along with a community of support created to unlock the true potential of experienced women - a largely untapped market - to start and grow technology-based businesses HttpwwwPathForwardCenterorg

ACTiVATE

Moms In Business Magazine bull June 2011 bull PAGE 23

Chances are that you know a Mom have or had a Mom are a Mom that has had the challenges of starting a business - a dream or perhaps there was an

opportunity to expand their existing business - only to not have enough sup-port or finances

Moms that take an ideadream and create a business while juggling children grandchil-dren family and morehave additional hurdles to conquer

The purpose of the Moms In Business Grant Competition valued at over $10000 is to provide enterpris-ing Moms with vi-tal tools educa-tion support and cash to achieve their goals and success

CongratulationsTo theTop10 Moms In Business Grant Competition Semi-Finalists

These Semi-Finalists need YOUR helpNOW

to achieve their goals

u BROWSE through the 10 Semi-finalists and read about their inspiring ven- tures throughout the following pages

u FIND one or more that you feel you would like to see succeed u VISIT their project u VIEW their generous offers for your support u PITCH IN and Make A Difference in the future of a Mom and her life

Moms In

BusinessGrant Competition

SEMI-FINALISTS

Get Started Now

PAGE 24 bull June 2011 bull Moms In Business Magazine

MEMBERS NEWS

About My Venture

If your passion was an art and a gift that you could share with others how would you go about telling

folks Heads or Tails creates custom bows and dresses for children of all ages This business is built on the quest of sharing caring and making moments special by adding their products to the moments remembered Peerbackers has created a platform to help businesses grow with a twist Heads and Tails has set a goal to raise $11100 in less than 45 days

Heads or Tails needs you right now to make a pledge If the goal is reached Heads and Tails will use the funds to purchase a van sewing equipment and hire additional staff I need your contribution to help Heads or Tails to fulfill its fund raising goal Even more your support will help Heads and Tails make even more moments special with its bows and dresses Make a pledge of support today

About Heads Or Tails manufactures and supplies Custom Childrenrsquos Hair Bows for Babies Toddlers and Girls of all ages Heads Or Tails will be launching their New Dress Line This Line will consist of an array of styles of Pillow Case amp Jumper Dresses

What Do We Need Heads Or Tails is in need of a Commercial Van and a Commercial Embroidery Machine

Why Do We Need Heads Or Tails is expanding and needs the necessary equipment to keep up with the demand and for the business to grow The Commercial Van will be used to transport products to Vendor Trade Shows Festivals Markets and other Craft Shows The Commercial Embroidery Machine will be used to do the embroidery directly at the Shows and at the office location

Goal Our Fundraiser Goal for this project is $11100 (Van-$5000 amp Embroidery Machine $6100) Any contribution big or small will help Fund Heads Or Tails Goal As the business continues to grow Heads Or Tails will be able to give back to the community through Employment Skill Training Entrepreneurship as well as Special Events giving a certain percentage of revenue back to a specific organization

Motto At Heads Or Tails we ldquoStrive in Dressing Your Little One from Head To Tailrdquo

Thank you in Advance for Your Support

Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Angela Owens - Owner Heads or Tails

Moms In Business Grant Competition Semi-Finalists

Moms In Business Magazine bull June 2011 bull PAGE 25

About My Venture

BACKING A WIN-WIN PROJECT EcoBio-Block was developed in Japan to revitalize and purify polluted waters in rivers canals and the ocean over a decade ago It is

presently being used in a variety of outdoor and government projects in Japan Korea India Malaysia and China Using naturersquos own system of cleaning water EcoBio-Block clarifies cloudy water in aquariums ponds and in other environmental uses with beneficial bacteria and nutrients infused in a volcanic rock which multiply and disperse regularly into surrounding waters keeping bacteria levels consistently high enough to breakdown organic waste into less toxic nitrates and keep water clear odor-free and healthy

It also appears to encourage an increase in the levels of microbes which breakdown nitrates into nitrogen gas which then dissipate into the air It has a US Patent and is certified to international safety standards The pondenvironmental products which are known as the ldquonsMrdquo and ldquoWaverdquo are generally effective for about 3 years The nsM are shaped like stones come in a box of 4 and can treat from 100 - 400 gallons of water depending on the condition of the water and the amount of fish) The Waversquos design is based on hydrodynamics and is made to keep mud out and allow bacteria to multiply easily For large pond use it can treat from 300 to 1000 gallons of water (also depending on water conditions and fish populations) It normally takes from 2 to 6 weeks to see optimum results but factors such as temperature can cause a variation in the time frame This product is easy-to-use mess-free and reduces maintenance in ponds and other water features

OUR PROBLEM AND OUR PROJECT ONEdersave Products LLC httpwwwOnedersavecom is the exclusive distributor of EcoBio-Block Family Products in the US and Canada It was the recipient of the 2008 Pet Age magazine ldquoPinnaclerdquo Award for aquarium product of the year The pond and environmental products are brand new additions to our product line but this absolutely unique product faces a major hurdle Despite the fact that it has been thoroughly researched and is being used with great results overseas we face a credibility problem

The product sounds too good to be true and we are pretty much being ignored We want to have a major American University study and publish the data on this product We need to have easily accessible information by a respected source to back up our claims that it will be a boon to the environment as it cleans purifies and deodorizes polluted waters and creates a healthy environment

for aquatic life

With a project like this everyone wins

Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Arline Saiki - ONEdersave

PAGE 26 bull June 2011 bull Moms In Business Magazine

About My Venture

Why we need your support

Sales of our popular Kitty Holstersreg cat harness are about to exceed our supply Demand for our Kitty Holsterreg increased exponentially after being featured on CBS Sunday Morning and being given the highest rating (5 out of 5) by Cat Nip magazine based on its comfort and difficulty for cats to wiggle out of

Our sales have consequently gone through the roof and we are at risk of running out of product We need to make more harnesses sooner than expected cotton prices have soared significantly increasing the cost of manufacturing the Kitty Holsterreg and we need to expand our line with new colors patterns and sizes to meet customer demand Without your help it is unlikely that we will be able to start production before we run out of harnesses What your donations will do for us

Your donation will help us fund a grant to produce more Kitty Holstersreg We are adding several new colors and patterns as well as two additional sizes to fit a wider range of cats The colorspatterns we are adding are camouflage pink tiger stripe and jaguar 10 of sales of the pink Kitty Holster will be donated to charities that support the fight against breast cancer

What you can do to help 1) Donate to this venture 2) Forward our project link to others in your network 3) Share our project with your friends on Facebook and LinkedIn 4) Tweet about our project on Twitter

What you will receive in return

In addition to a sense of satisfaction that you are helping cats get the chance to enjoy being walked outside supporting the fight against breast cancer and a very important part of our growth everyone who pledges will also receive a gift specific to their pledge level and become a member of Crazy K Farmrsquos Circle of Friends which will entitle them to exclusive discounts on our products and behind-the-scenes access to our company and the farm that inspired it

More information about our company

1) Watch a video about our harness httpwwwyoutubecomwatchv=qhjrtuKiNQI 2) Learn more about the harness on the Kitty Holster website wwwKityHolstercom 3) Learn more about our company and the farm atwwwCrazyKFarmcom

We look forward to your support thank you Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Tobi Kosanke - Crazy K Farm - The Kitty Holster

Moms In Business Grant Competition Semi-Finalists

Moms In Business Magazine bull June 2011 bull PAGE 27

COMPETITIONSEMI

FINALIST Temeca Jone - Funducate

About My Venture

Funducate is an exciting company that has a line of educational tools and merchandise for children that are

fun and engaging Funducate was founded by my husband Todd and myself It is registered as an Ohio Limited Liability Corporation Funducate is the Trademark name for all of the Sing Along with Happy Handy Fun Bunch Peek at You Kids Tribute to Heroes and Living in Faith Everyday (LIFE) books videos and merchandise

The Fun Bunch Series and Happy Handy book series 1 and 2 collectively has 10 books self published with the initial trial period using the first series as an educational tool has been used in school and educational facilities to teach children ages 12 months to 11 years of age Within 1 to 3 years all books directed by the Non-Profit Corporation All in One (AIO) Books at all levels of non-profit business has reached the market north south east and west within the United States to areas with educational and literacy challenges Through AIO Outreach Program AIO Books has also partnered with learning institutions and

organization to incorporate a multi-systemic approach establishing a continuum of mental health community school and home based interventions to further demonstratepromote fun learning and education I dress as Udder the Cow one of our Fun Bunch character I read our Tribute to Heroes books sing songs discuss about our heroes the Military Fire and Police Department with children during AIO outreach program

Also through the outreach program I am able to donate books and help bring fun to education and assist educators

Please visit wwwFunducatenetThank you in Advance for Your Support Visit httpwwwMomsInBusinessGrantcom

PAGE 28 bull June 2011 bull Moms In Business Magazine

About My Venture

Seniors Helping Seniors ndash Las Vegas NV When Employees Become Parentrsquos CaregiversHELP SHS CREATE OUR SHS EDUCATIONAL PROGRAM FOR EMPLOYERS About UShellipMy mom was a great lady When she developed Alzheimerrsquos

in 2002 she was still an intelligent outgoing and fun loving person I wanted to spend time with her before the disease caused her to become unaware of her family and her surroundings Thankfully I was able to quit my job and stay with her I lived with her for over two years and it was some of the best spent times with her in my life

However many adult children canrsquot always help with the caregiving of their parents or risk any consequences with their jobs due to absenteeism or lack of productivity In most caregiving situations the elderly parent wants their daughter or son there to help because they know that they are trustworthy Upon my motherrsquos death I knew that I wanted to continue to help elder seniors as well as the older children of senior parents That is when my husband Doug and I discovered Seniors Helping Seniors an exceptional and unique program of compassion and care It matches senior caregivers with seniors who are looking for a little help to stay independent in their own home for as long a possible a way to give and to receive This innovative program creates the support you need from people with life experiences who will understand your parent the most

This has been a great business for my husband and I because we both enjoy helping others But we have realized that there are so many adult children caregivers today who are trying to juggle their families their job and their aging parent(s) throughout their daily lives It has become a 247 struggle for them not allowing them to enjoy being their parentsrsquo kids anymore just their caregivers

What we want to accomplishhellipSeniors Helping Seniors provides in-home non-medical caregiving services to seniors in our community In addition Seniors Helping Seniors wants to start an SHS Educational Program to provide information to our local employers about their employees who are responsible for the caregiving of an elder senior In the 1980rsquos American businesses adapted their human resource policies to accommodate the needs of workers with young children Now many of those same workers face a new responsibility providing care for an older parent relative or friend Just as childcare did the growing need for eldercare presents companies with a new reality ndash workers who must juggle multiple demands on their time and energy Yet this reality presents genuine opportunities for those firms that recognize itrdquo We hope that by implementing the SHS Educational Program we can develop various elder caregiving resources for the benefit of the employee employer and company

What We Will Plan Forhellip Basic Packet ndash information about local agencies and support groups for employees as an option to help deal with caregiver stress reduce absenteeism and increase productivity in the workplace Employee How to Guides ndash help employer in developing a manual as simple or complex as they want to help their employees with caregiving and family caregiving ldquoburnoutrdquo issues Benefit(s) Packet ndash provide ownersmanagers with ideas about eldercare policies that they can implement into their

overall existing benefits and policies packages such as Flex-time shortened work weeks modified schedules Telecommuting Long-term care insurance plans to cover spouse and parentsparents in law

Speakers Forum ndash provide employers with ongoing presentations to educate their workforce on how to make good choices regarding caregiving amp eldercare Host ldquoCaregiver Fairsrdquo Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Natalie Ahlstrom - Seniors Helping Seniors - Las Vegas

Moms In Business Grant Competition Semi-FinalistsMoms In Business Grant Competition Semi-Finalists

Moms In Business Magazine bull June 2011 bull PAGE 29

About My Venture

BlueEyes amp BareFeet Designs is a clothing and design company featuring a collection for children created from

vintage vintage-inspired modern and recycled fabrics

Each piece is handmade and ultimately inspired by my children - two daughters Abigail and Elise and my son Isaac You will see them in many of the pictures as they are my regular lsquomodelsrsquo and everyday users of the designs Right now we are a one-man showhopefully about to change all that Our Unique Proposition - What makes BlueEyes amp BareFeet Designs unique is our focus on use of fabrics that are either recycled upcycled or sustainable 70-80 of our designs follow this concept Upcycling according to an article in the April 2011 issue of Entrepreneur magazine is ldquoushering in an entirely new wave of entrepreneurial innovationrdquo Upcycling by nature also leaves room for higher profit margins giving me the opportunity to outsource areas I need support in through partnerships with other local companies earlier in the business cycle rather than later boosting our chances for solid and consistent business growth Clients love the fact that I can take clothes they no longer want heirloom pieces or lsquoleftover good intentionsrsquo of fabrics they never used and bring them back to life as a boutique style outfit for their little one(s) A quick example is in the use of a t-shirt One t-shirt will either be turned into a jersey scarf a t-shirt tutu or play a role in the construction of a jersey dress or a combination thereof There is very little fabric left as waste when I am finished allowing the fabrics to reach their full potential and be used again in a different purpose saving energy time and money versus the use of new fabrics I currently find my fabrics through donations thrift stores and vintage stores We have set styles of designs but each piece usually ends up slightly or largely different bringing in the added value of one-of-a-kind looks Our Growth - Last year I launched this clothing collection for children as a project and an outlet for my creative mind The collection has quickly surpassed my expectations and has grown to a spot where I felt compelled this year to take a leap of faith resign from my position as a financial advisor and go fulltime on February 1 I am a faith-driven person and to make a long story short truly believe this business is not mine I am merely the first employee entrusted to bring it to its full potential The doors and opportunities opened by God have been truly mind-blowing The collection has steadily grown through word of mouth and personal marketing and is now at a point where growing demand justifies hiring help in the areas of production and administration This will allow my focus to be on design and expanding the product line through strategic partnerships with other local designers or further in-house production Your support in this funding will help to lsquobridge the gaprsquo in costs for hiring and branding

Three pivotal elements to the growth have been middotParticipation as a featured designer in the Childrenrsquos Fashion Show during Midwest Fashion Week in March middotPublicity through articles in local newspapers and publications middotWildfire word of mouth marketing from the best clients ever

I really work hard to build a community around my designs and have tremendous support in doing so locally and am ready to take this to the next level BlueEyes amp BareFeet products have already made their way into local boutiques through our partnership withAesthetic Design Style House providing the framework necessary to do what I do best design and innovate I am a born entrepreneur with the drive and business acumen to make this a sustainable company and am so excited to work with

Peerbackers and National Association of Moms in Business to take the next step in my business growth

Your Dollars - Your backing of this venture does not mean that money goes into my bank account to sit It will be distributed into a whole community of support for this venture From branding to website upgrading production to promotion your dollars will filter through the hands of MANY local businesses and designers Your funding will be a pivotal and defining moment for BlueEyes amp BareFeet Designs and every dollar is truly appreciated Thank YOU in advance for your support Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Stephanie Williams - BlueEyes amp BareFeet Clothing Designs

PAGE 30 bull June 2011 bull Moms In Business Magazine

About Our Venture

WE NEED YOUR HELP The Abstinence Education Council operating under the trade name AEC-I Decide (httpwwwAEC-

IDecideorg) works with young people in rural central NY to help them to make good choices for a happy healthy future

Our young people today face challenges that we could never have imagined Instead of getting good role models they are bombarded from all sides with messages that are confusing unhealthy counter-productive and too often inappropriate This often has the effect of encouraging high-risk behaviors

OUR PROGRAM All high-risk behaviors essentially come out of the same basic problems Starting with a lack of self-esteem (self-respect) and encompassing other issues from poor role models to problems with ADDADHD studies like those from State University New York Cortlandrsquos Center for the 4th and 5th Rs (httpcorlandeducharacteraboutushtm) have found that character education reduces the likelihood of children getting into high risk behaviors and increases the likelihood of success in life Since the late 1990rsquos abstinence programs have started focusing on addressing the reasons for all high risk behaviors and developing character as well as promoting developmental assets (httpsearch-instituteorgcontentwhat-are-developmental-assets) and protective factors This has influenced our decision to expand the focus of our programs to address the root causes of deadly behaviors

OUR NEEDThe problem we have been having with our programs is that we have had to tailor them to the specific needs of the organization which is making a request which means pretty much developing something new for each group We need to be more proactive so instead of waiting for people to call us and have them tell us what they want us to do we plan on booking the local libraries (which are free or very cheap) and just offering this program ourselves It will be for girls only ages 8 to 12 and 13 to 17 What we are doing now is putting together an 8 to 10 week program which we are calling ldquoHealthy Beautyrdquo It will start with Doversquos Self Esteem program which you can review at httpwwwdoveusdl=CFRBaspxlcp-dfrbarticlesvideos) The rest of the program will cover physical mental emotional and spiritual beauty with an emphasis on modesty and self-control as well as real tips on healthy beauty (inside and out) The program will loosely follow Sean Coveyrsquos book ldquoThe 7 Habits of Highly Effective Teensrdquo

OUR PROBLEMThere are so many kids that we would like to reach but this is a ministry and we donrsquot charge for our programs We are funded by donations which were down this last year We have a very small staff and very limited funds

OUR SOLUTION WITH YOUR HELP We are tapping into volunteers from Christianvolunteeringorg and are looking forward to the boost we expect from their help We are going to concentrate on girls ages 8 to 18 to simplify things for us And we are trying this innovative new way to raise funds and expand our base raise our visibility raise awareness of the problems our children face and offer helpful solutions

We can do it with your help Be our ldquoAngelrdquo and ask your friends to check us out at httpwwwMomsInBusinessGrantcomThank you

COMPETITIONSEMI

FINALIST Abstinence Education Council Non-profit Organization

Moms In Business Grant Competition Semi-Finalists

Moms In Business Magazine bull June 2011 bull PAGE 31

About My Venture

What is this venture all about

There are four key questions to ask or steps to any new idea Read on as I ask and answer the top questions

1 Do you Love It or Like It A Lot It must be something you like ideally something you love There has to be a passion or strong desire to learn and know more about something before venturing out Answer I love the game of golf and believe any woman can learn life lessons from golf that she can carry to her friendships her family and her business

2 Does anyone else like it Are there other people that like some part of the activity involved If you were starting an ice cream shop there would have to be someone somewhere that liked ice cream in order to be in business Answer I am one of those that would hop in the ice cream line There are many women that feel overwhelmed by all things golf and that is the first hurdle we will climb with them together

3 Have you made a decision Any idea remains between the ears if a decision is not made to take it to the next level and beyond Answer The merge of golf business and friends in a casual setting that introduces women to the world of golf is a decision that needs no thinking

4 Will you promote promote promote This is essentially the get busy step Answer This is the make it all happen phase and why I am here I have been through three of phases and am beyond ready to promote this as the concept for teaching life lessons around

I want to use the game of golf to teach women life lessons in a blend of areas to include self-esteem parenting and business A game that uses precision skill and patience is THE place to negotiate and even close business deals As with any venture or undertaking its important to plan a maneuver take a step forward and just swing Golf is a venue to be celebrated by other women and learning to play through our golf partner match up website peer-to-peer lessons and the largest part of the endeavor a one-day golf clinic with a second day for open play and mini tournament The funding from peer-backers would be used to design create and maintain a website purchase starter sets of clubs and other golf equipment and to promote the clinic

Why help fund this project I have a long standing background in event planning and have coordinated planned and run numerous golf tournaments hole-in-one fund raising events and social events with golf as a primary focus I also co-own multiple other businesses so I have started managed and successfully run multiple businesses I have the ability to kick start any concept and one that includes good times great learning and golf--thatrsquos an adventure I will undertake and grow

Why is This So Special This project is unique because it combines the elements of friendship mentoring business coaching and empowerment in one place and has so many ways to branch out in the future The endeavor is a personal passion but does so much for the community expanding the views of others and broadening the mind on how to include golf lessons in everyday life

Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Tarrah Jennings - On Par Empowerment Day for Women

PAGE 32 bull June 2011 bull Moms In Business Magazine

About My Venture

I Marketed my Business Basically for Free and I Teach You How to Do the Same

While on bed rest with my second child in 2008 I became severely depressed and worried about everything I dealt with my depression in a very careless wayI drove my family into severe debt I spent money on every and anything to keep myself lsquohappyrsquo and those around me happy too

One month of bed rest and my pregnancy I was slapped in the face with the reality that I had put my family in a horrible financial position and I wasnrsquot sure how to fix the situation With a two year old already at home and a new baby arriving any day the last thing I wanted to consider was going back to work So I explored my options and made the decision to build a business from home The little money I had was used to take care of the legal pieces such as getting my business license I was stumped on how to get the word out about my business with no money Enter Twitter Facebook and LinkedIn

I was already on some social networks socially but decided to take a chance and see if I could spread more info about my new venture using the Internet I was quickly able to spread the word among friends and family and potential clients I landed my first client four days after joining Twitter I learned about other ways to strategically place myself in front of people that could were either potentially clients or like-minded individuals that I could possibly collaborate and network with Today The Savvy Womenrsquos Business Solution still puts very little money out for marketing and Irsquom working hard to help fix the financial burden I put my family under

Would You Like to Learn How to Market Your Business on the Internet Also I would love to teach other moms and women in the Baltimore area how to market their businesses using social media and I want to do this for as little money as possible

By reaching my goal of $3000 I will hold four hands-on trainings in the Baltimore-Washington DC in the next 12 months Additionally I will be able to use this money to market locally in print media that I normally would not be able to afford on my own I can help other women like myself establish a professional presence for themselves a social media

strategy for their business and fun innovative ways to get your clients customers and community involved with your business

I thank you for your support and feel free to connect with me with any questions you may have Feel free to share my venture using the easy social media share buttons

Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Rebecca Buscemi - The Savvy Womenrsquos Business Solution

Moms In Business Grant Competition Semi-Finalists

Moms In Business Magazine bull June 2011 bull PAGE 33

About My Venture

The purpose of BuyByMomcom is to promote moms in business and get them out on the web BuyByMomcom is owned by Julianne Alvarez-Wish a WAHM to 4

My passion is for the moms who want to stay at home with their children while bringing in an income by selling the items they create or the products they believe in A friend of mine started an online boutique and tried so hard to market it and get word out about the products that she offered However in over 2 years she only ever made 2 sales from the boutique She was heartbroken All the time money and effort she was putting into the website was bringing her nothing in return She was frustrated to say the least and decided to close up shop

BuyByMomcom was born because I wanted to keep that from happening to other moms I wanted to see mothers succeed in their businesses and be able to stay at home with their children I wanted to spread the word about the amazing talents moms possess and I wanted to see them succeed beyond their wildest dreams in your business I truly believe that by working together we can make each mom a success

Some of the Features of BuyByMomcom

bullFree Listings for any mom in business on our Mom Shops amp Blogs page bullRandom Spotlight links every few days for more exposure to your business bullFeatured Mom opportunities where your business is in the spotlight for an entire week bullReviews and giveaways of some of the best mom-made products you will find bullReasonable advertising rates so that your 125x125 button is on every page of the website and blog

We want you to succeed Stop by BuyByMomcom today and add your free listing and check out all the other wonderful WAHMs and the products we have to offer

Visit httpwwwMomsInBusinessGrantcom - we welcome your support

COMPETITIONSEMI

FINALIST Julianne Wish - Buy By Mom

PAGE 34 bull June 2011 bull Moms In Business Magazine

Moms In Business Magazine bull June 2011 bull PAGE 35

FounderGina Robison-Billups

EditorDesignLayout

Eugenia Martini-JarrettEugeniaMIBNorg

Advertising Gina Robison-Billups

GinaMIBNorg

Published by NAFMIB the National Association for Moms In Business The Leading National Association Representing Executive Entrepreneur and CEO Moms

MIBNorg NAFMIBorg

Copyright 2011 copy International Association For Moms In Business See wwwMIBNorg for full copyright page

All Rights Reserved

ldquoTwenty years from now you will be more disappointed by the things that you didnrsquot do than by the ones you did do So throw off the bowlines Sail away from the safe harbor Catch the trade winds in your sails Explore Dream Discoverrdquo ~Mark Twain

ldquoWhatever the mind of man can conceive and believe it can achieve Thoughts are things And powerful things at that when mixed with definiteness of purpose and burning desire can be translated into richesrdquo ~ Napoleon Hill

ldquoPeople are definitely a companyrsquos greatest asset It doesnrsquot make any difference whether the product is cars or cosmetics A company is only as good as the people it keepsrdquo ~ Mary Kay Ash

ldquoSuccess or failure in business is caused more by the mental attitude even than by mental capacitiesrdquo~ Walter Scott

ldquoWhat I know for sure is that behind every catastrophe there are great lessons to be learned Among the many that we as a country need to get is that as long as we play the ldquous and themrdquo game we donrsquot evolve as people as a nation as a planetrdquo ~ Oprah Winfrey

ldquoLife is not about how fast you run or how high you climb but how well you bouncerdquo ~ Unknown

sign in a gift shop windowUnattended Children will be given an Espresso and a Free Puppy

Wisdoms for Thought

Page 17: Moms In Business Magazine June 2011

Moms In Business Magazine bull June 2011 bull PAGE 17

(with the caveat that every day is different)

545 ndash Stumble out of bed645 ndash Leave for work with a hug and a kiss to the kids getting out of bed700 ndash Stop by the drug store for some needed items730 ndashJoin TelePresence meeting with coworkers in London900 - Conduct weekly staff meeting1030 ndash Hold a one-on-one meeting with one of my employees1100 ndash Take a quick trip to my oldest daughterrsquos school to surprise her for lunch (a pretty rare treat)1215 ndash Return to work for meetings meetings meetings400 ndash Join a conference call with an industry group

Check out the impact of her work worldwide

Our commitment to operate a more efficient fleet led to a 43 reduction of fleet GHG emissions compared to 2009 Much of this progress has been a result of fuel efficiency gained from our adoption of 3487 alternative-fuel vehicles and operational efficiency This is part of ATampTrsquos commitment to deploy approximately 15000 alternative-fuel vehicles through 2018

We have commissioned three solar systems In 2010 a third solar system was installed at one of our data centers in San Diego The 262kW system will produce 444000 kWh of electricity per year We launched our solar initiatives in 2009 by contracting two systems mdash one at our San Ramon campus which generates 16 million kWh annually and one at Secaucus NJ which generates 1 million kWh per year

We also continue our involvement with Austin Energyrsquos GreenChoice renewable energy program through which we purchase wind power for 10 percent of our electricity consumption in all ATampT facilities in Austin Texas This effort will help us avoid 72 million kWh of fossil-generated electricity each year

Beyond traditional office recycling which we maintain in more than 130 employee sites we manage a program to reclaim network resources such as copper telecommunications wire and central office equipment The ATampT Supply Chain Investment

530 ndash Head home545 ndash Enjoy a huge hug around my knees from my 4-year-old accompanied by ldquoI TOO much love yourdquo (a pretty good boost for my morale) 600 ndash Have dinner with the family (thanks dear husband for cooking)630 ndash Help the kids finish homework followed by baths dessert random meltdown by someone in the house (sometimes me)730 ndash Read with the kids and put them to bed815 ndash Do a quick check of personal email and news830 ndash Log in remotely and work1030 ndash Go to bed

Lather rinse repeat

Bethrsquos Work is Really Doing Great Things for Our Environment

Recovery group works company-wide to reuse sell and recycle materials The group sent less than five percent of the materials it received to the landfill The Investment Recovery group oversees six strategically located warehouses that handle recycling for a majority of the 50 states In 2010 we kept more than 569 million pounds of aluminum plastic lead steal copper and copper cable from landfills

In 2010 we collected more than 96000 computers monitors and servers for donation reuse and recycling

We have a relationship with Xerox Corp to help us complete a Print 360 review of the printing devices in our office buildings As part of this effort to consolidate and replace this equipment we removed more than 19000 devices from nearly 3000 ATampT locations Xerox estimates this effort reduced our annual printer-associated energy use by 38 percent and our affiliated GHG emissions by 32 percent per year

This is just the beginning More can be found about at httpwwwattcomgencorporate-citizenshippid=8506 httpnetworkingexchangeblogattcomauthorbeth-shiroishi

A Day in the Life of Beth Shiroishi

PAGE 18 bull June 2011 bull Moms In Business Magazine

By Joy Chudacoff

When we entered the front door an energetic young woman who wanted to know how she could help us immediately greeted us She escorted us to someone who could help our children open their accounts We were invited to try a beverage from their vast menu (water coffee tea soda juice and hot chocolate) and of course the children were immediately given lollipops to welcome them as new customers (By the way the complimentary drinks were not just for new customers I could overhear the conversation at the teller window and they were offering this to everyone who entered the bank)

The representative that helped our children open their accounts was knowledgeable He answered our questions and he treated our children with respect He spent a lot of time with us and we never felt rushed or confused about what was going to happen next

We walked away from the experience feeling like we made a great decision to open the accounts at this bank and it was a great ldquofirstrdquo experience in banking for our children as well

No matter what type of business yoursquore in first impressions count ndash a lot People want and expect a very personal high-touch experience If you are a woman entrepreneur and you

want to create raving fans for your business I invite you to take an inventory of the process you use to create an unforgettable first impression

Here are a few tips on setting yourself up for success for a great first impression

1 You had me at Hello Whatrsquos the point of first contact with you and your company If itrsquos email make sure you have a system in place for you or someone on your team to receive email inquiries quickly If itrsquos by phone does your

Make a Great First ImpressionA few days ago our family made a trip to the local bank here in our community so that our children could open their first savings account The piggy banks were overflowing with money due to various visits from the tooth fairy as well as rewards for all of their good deeds around the house What happened when we entered the bank made a big impression on me and got me thinking about how Smart Women entrepreneurs always make a good first impression

Smart Women

Moms In Business Magazine bull June 2011 bull PAGE 19

message state clearly what you want the caller to do Do you have a system set up so that you return calls within 24 hours Here at Smart Women Smart Solutionsreg response time is a valuable part of laying a good foundation with our clients Our goal is to provide ldquored carpetrdquo treatment to everyone we come in contact with Review your systems for how someone makes that initial contact with you Make sure your system works fast and efficiently

2 Itrsquos contagious ndash Having a friendly positive attitude from the initial point of contact is important People want to associate or be with people who are friendly and helpful It makes them feel supported and cared for Several years ago I walked into my office one day to find my assistant at the time talking rudely to someone on the phone I was horrified Needless to say that particular person did not work out well however it was a valuable lesson for me I want to attract support team members who hold quality client interaction to the same standard as I do

3 Plan Your Process ndash Create a process for your ideal client so that the first impression with you is seamless and successful Decide now how you want the process to work and enlist your team to help you roll it out If you are

a solo entrepreneur and donrsquot have any team members working with you yet I invite you to sit down and think about what you want your first impression to look like with your ideal client This is time well spent and can mean the difference between incredible business growth or ho-hum results (It was when I took this part of my business seriously that I began to see huge jumps not only in my income but also in the quality of the clients I serve)

Spend some time reflecting on your first impression process I invite you to set the intention to create ldquoroyal red carpetrdquo treatment from that first point of contact so that you too can enjoy big leaps in your income along with quality clients who rave about you everywhere they go

Anything is possible Everything is waiting for you

copy 2011 Joy Chudacoff

PAGE 20 bull June 2011 bull Moms In Business Magazine

RTS Publishing ndash Richelle Shaw CEO

Richelle is the leading expert and authority in building successful million dollar businesses Richellersquos experience comes from building her first business to $36 million losing it all after the 911 World Trade Center Tragedies then

successfully rebuilding her million dollar company in approximately 5 months As the only female African American public utility owner in the nation Richelle has won local and national awards including Top Woman Entrepreneur from AKA Las Vegas Chapter Marketer of the Year from Glazer-Kennedy Insiderrsquos Circle of 20000 members and Unstoppable Woman for the Womenrsquos Leadership Counsel She was also nominated for the GreenLeaf Award Top 50 Collection Professionals and the Top 40 Under 40 when she was 27

After writing the book How to Build A Million Dollar Business in Las Vegas- Without the Casinos Richelle set on a journey to help other women of color build their own million dollar businesses Since 2007 Richelle has successfully mentored over 6400 women of color in her international coaching program designed to help take business ideas and make them a business reality

Richelle is also a mentor for Make Mine A Million an expert content contributor on multiple internet sites and featured in over 30 publications including Inc Entrepreneur Black Enterprise Smart Money plus the covers of Collection Advisor and MOMEO Magazines

Currently Richelle shares her knowledge with several business owners across the United States as their business advisor and implementation coach She and her staff implement the strategic plans to help build businesses for several physicians a beauty school a race car association a restaurant and an auto repair facility She has helped business owners in over 98 different industries

Richelle is providing the grand prize grant winner withOne Year Onyx Level Membership and Mentoring to The Million Dollar Equation with Richelle Shaw Included

u Monthly coaching and training calls on essential business building strategies included in the Million Dollar Equation

u Step by Step Checklist on how to use different tactics and media u Downloadable examples of strategies u Access to the Million Dollar Equation Solutions Center where all small business

questions are answered

Total Value $300000HttpwwwTheMillionDollarEquationcom

RTS Publishing

Heros and SherosSupporting Moms In Business Grant Competitors

The

This Monthrsquos Featured Heros amp Sheros Part 2

Moms In Business Magazine bull June 2011 bull PAGE 21

She Gets ResultsBrenda Prinzavalli

Brenda Prinzavalli is a writer consultant seminar developer and business owner She has a passion for helping others achieve greater balance in their busy lives A former educator trainer and consultant in the field of education Brenda is the founder and owner of Balanced Organizing Solutions LLC

a unique organizing business that perfectly marries her professional expertise as an educator and problem-solver with a personal commitment to health and wellness of the body and mind - beginning with a simplified organized life

Brenda has served a variety of business and residential clients on projects large and small and she regularly works with corporate executives to create more profitable businesses and greater worklife balance through streamlined systems She also works with individuals and families who want to simplify their lives and gain more time to pursue their passions

Brenda is also in various forms of media whether writing her Organizing eNewsletters contributing to a variety of publications or appearing as the Dream Team Organization Editor for the FOX show MORE on KVVU FOX 5 Las Vegas This gives her the opportunity to spread her gift of organizing on a broader scale

Her memberships include The National Association For Moms In Business the National Association of Women Business Owners and the National Association of Professional Organizers as a Golden Circle Member She has served as National Chair for the National Association For Moms In Business National Board Committee Chair for theCreate Your Dreams Gala Co-Chair of the Women of Distinction Awards and Nevada

Ambassador for the National Association of Professional Organizers

Brenda holds a master of elementary education from the University of Nevada Las Vegas and a bachelor of elementary education from the University of Iowa She and her husband Brian currently reside in Las Vegas NV

Brenda co-founded She Gets Results with Gina Robison-Billups to help provide a place of resources and connections to help women to get better faster and greater results Contact Brenda at wwwBalOrgcom

She Gets Results proudly supports the Moms In Business Grant Competition with the following benefit

Matching Dollar Sponsor SheGetsResultscom is going to match dollar-for-dollar up to $1000 to the Grand Prize Grant Winner

Value $100000 (in Cash)HttpwwwSheGetsResultscom

She Gets Results

PAGE 22 bull June 2011 bull Moms In Business Magazine

The SBE Council

The Small Business amp Entrepreneurship Council (SBE Council) is the nationrsquos leading organization devoted to protecting small business and promoting

entrepreneurship Through advocacy education and training opportunities SBE Council works to foster and promote small business start-up and growth and entrepreneurial opportunity The SBE Council is celebrating their 15th year in operation HttpwwwSBECouncilorg

SBE Council

WE Inc

WE Inc is a a project of the Small Business amp Entrepreneurship Council (SBE Council) -- a prominent advocacy and research organization dedicated to protecting small business and promoting entrepreneurship WE Inc aims is to improve

and enhance the economic climate for womenrsquos entrepreneurship By advocating for policy solutions that encourage business ownership by women and providing information and resources to entrepreneurs at all stages of their business development WE Incworks to increase economic opportunity and financial security for those seeking the rewarding and challenging path of business ownership HttpwwwSBECouncilorg

WE Inc

Hybrid Mom

Hybrid Mom was conceived in 2006 and came into the world in the same way most babies do not without struggle but full of excitement joy and love Our

motivation and passion is to create one authentic inspiring and reliable resource for the multiple roles todayrsquos mom plays - loving parent unique individual and business-minded person HttpmibnorgwwwHybridMomcom

Hybrid Mom

Supporting Heros and Sheros conrsquot

Promotional Partners

ACTiVATE

There are many programs to assist entrepreneurs even programs specific to women but ACTiVATE targets a unique market - technology transfer - and delivers

results An internationally acclaimed program ACTiVATE provides innovative and intensive development along with a community of support created to unlock the true potential of experienced women - a largely untapped market - to start and grow technology-based businesses HttpwwwPathForwardCenterorg

ACTiVATE

Moms In Business Magazine bull June 2011 bull PAGE 23

Chances are that you know a Mom have or had a Mom are a Mom that has had the challenges of starting a business - a dream or perhaps there was an

opportunity to expand their existing business - only to not have enough sup-port or finances

Moms that take an ideadream and create a business while juggling children grandchil-dren family and morehave additional hurdles to conquer

The purpose of the Moms In Business Grant Competition valued at over $10000 is to provide enterpris-ing Moms with vi-tal tools educa-tion support and cash to achieve their goals and success

CongratulationsTo theTop10 Moms In Business Grant Competition Semi-Finalists

These Semi-Finalists need YOUR helpNOW

to achieve their goals

u BROWSE through the 10 Semi-finalists and read about their inspiring ven- tures throughout the following pages

u FIND one or more that you feel you would like to see succeed u VISIT their project u VIEW their generous offers for your support u PITCH IN and Make A Difference in the future of a Mom and her life

Moms In

BusinessGrant Competition

SEMI-FINALISTS

Get Started Now

PAGE 24 bull June 2011 bull Moms In Business Magazine

MEMBERS NEWS

About My Venture

If your passion was an art and a gift that you could share with others how would you go about telling

folks Heads or Tails creates custom bows and dresses for children of all ages This business is built on the quest of sharing caring and making moments special by adding their products to the moments remembered Peerbackers has created a platform to help businesses grow with a twist Heads and Tails has set a goal to raise $11100 in less than 45 days

Heads or Tails needs you right now to make a pledge If the goal is reached Heads and Tails will use the funds to purchase a van sewing equipment and hire additional staff I need your contribution to help Heads or Tails to fulfill its fund raising goal Even more your support will help Heads and Tails make even more moments special with its bows and dresses Make a pledge of support today

About Heads Or Tails manufactures and supplies Custom Childrenrsquos Hair Bows for Babies Toddlers and Girls of all ages Heads Or Tails will be launching their New Dress Line This Line will consist of an array of styles of Pillow Case amp Jumper Dresses

What Do We Need Heads Or Tails is in need of a Commercial Van and a Commercial Embroidery Machine

Why Do We Need Heads Or Tails is expanding and needs the necessary equipment to keep up with the demand and for the business to grow The Commercial Van will be used to transport products to Vendor Trade Shows Festivals Markets and other Craft Shows The Commercial Embroidery Machine will be used to do the embroidery directly at the Shows and at the office location

Goal Our Fundraiser Goal for this project is $11100 (Van-$5000 amp Embroidery Machine $6100) Any contribution big or small will help Fund Heads Or Tails Goal As the business continues to grow Heads Or Tails will be able to give back to the community through Employment Skill Training Entrepreneurship as well as Special Events giving a certain percentage of revenue back to a specific organization

Motto At Heads Or Tails we ldquoStrive in Dressing Your Little One from Head To Tailrdquo

Thank you in Advance for Your Support

Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Angela Owens - Owner Heads or Tails

Moms In Business Grant Competition Semi-Finalists

Moms In Business Magazine bull June 2011 bull PAGE 25

About My Venture

BACKING A WIN-WIN PROJECT EcoBio-Block was developed in Japan to revitalize and purify polluted waters in rivers canals and the ocean over a decade ago It is

presently being used in a variety of outdoor and government projects in Japan Korea India Malaysia and China Using naturersquos own system of cleaning water EcoBio-Block clarifies cloudy water in aquariums ponds and in other environmental uses with beneficial bacteria and nutrients infused in a volcanic rock which multiply and disperse regularly into surrounding waters keeping bacteria levels consistently high enough to breakdown organic waste into less toxic nitrates and keep water clear odor-free and healthy

It also appears to encourage an increase in the levels of microbes which breakdown nitrates into nitrogen gas which then dissipate into the air It has a US Patent and is certified to international safety standards The pondenvironmental products which are known as the ldquonsMrdquo and ldquoWaverdquo are generally effective for about 3 years The nsM are shaped like stones come in a box of 4 and can treat from 100 - 400 gallons of water depending on the condition of the water and the amount of fish) The Waversquos design is based on hydrodynamics and is made to keep mud out and allow bacteria to multiply easily For large pond use it can treat from 300 to 1000 gallons of water (also depending on water conditions and fish populations) It normally takes from 2 to 6 weeks to see optimum results but factors such as temperature can cause a variation in the time frame This product is easy-to-use mess-free and reduces maintenance in ponds and other water features

OUR PROBLEM AND OUR PROJECT ONEdersave Products LLC httpwwwOnedersavecom is the exclusive distributor of EcoBio-Block Family Products in the US and Canada It was the recipient of the 2008 Pet Age magazine ldquoPinnaclerdquo Award for aquarium product of the year The pond and environmental products are brand new additions to our product line but this absolutely unique product faces a major hurdle Despite the fact that it has been thoroughly researched and is being used with great results overseas we face a credibility problem

The product sounds too good to be true and we are pretty much being ignored We want to have a major American University study and publish the data on this product We need to have easily accessible information by a respected source to back up our claims that it will be a boon to the environment as it cleans purifies and deodorizes polluted waters and creates a healthy environment

for aquatic life

With a project like this everyone wins

Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Arline Saiki - ONEdersave

PAGE 26 bull June 2011 bull Moms In Business Magazine

About My Venture

Why we need your support

Sales of our popular Kitty Holstersreg cat harness are about to exceed our supply Demand for our Kitty Holsterreg increased exponentially after being featured on CBS Sunday Morning and being given the highest rating (5 out of 5) by Cat Nip magazine based on its comfort and difficulty for cats to wiggle out of

Our sales have consequently gone through the roof and we are at risk of running out of product We need to make more harnesses sooner than expected cotton prices have soared significantly increasing the cost of manufacturing the Kitty Holsterreg and we need to expand our line with new colors patterns and sizes to meet customer demand Without your help it is unlikely that we will be able to start production before we run out of harnesses What your donations will do for us

Your donation will help us fund a grant to produce more Kitty Holstersreg We are adding several new colors and patterns as well as two additional sizes to fit a wider range of cats The colorspatterns we are adding are camouflage pink tiger stripe and jaguar 10 of sales of the pink Kitty Holster will be donated to charities that support the fight against breast cancer

What you can do to help 1) Donate to this venture 2) Forward our project link to others in your network 3) Share our project with your friends on Facebook and LinkedIn 4) Tweet about our project on Twitter

What you will receive in return

In addition to a sense of satisfaction that you are helping cats get the chance to enjoy being walked outside supporting the fight against breast cancer and a very important part of our growth everyone who pledges will also receive a gift specific to their pledge level and become a member of Crazy K Farmrsquos Circle of Friends which will entitle them to exclusive discounts on our products and behind-the-scenes access to our company and the farm that inspired it

More information about our company

1) Watch a video about our harness httpwwwyoutubecomwatchv=qhjrtuKiNQI 2) Learn more about the harness on the Kitty Holster website wwwKityHolstercom 3) Learn more about our company and the farm atwwwCrazyKFarmcom

We look forward to your support thank you Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Tobi Kosanke - Crazy K Farm - The Kitty Holster

Moms In Business Grant Competition Semi-Finalists

Moms In Business Magazine bull June 2011 bull PAGE 27

COMPETITIONSEMI

FINALIST Temeca Jone - Funducate

About My Venture

Funducate is an exciting company that has a line of educational tools and merchandise for children that are

fun and engaging Funducate was founded by my husband Todd and myself It is registered as an Ohio Limited Liability Corporation Funducate is the Trademark name for all of the Sing Along with Happy Handy Fun Bunch Peek at You Kids Tribute to Heroes and Living in Faith Everyday (LIFE) books videos and merchandise

The Fun Bunch Series and Happy Handy book series 1 and 2 collectively has 10 books self published with the initial trial period using the first series as an educational tool has been used in school and educational facilities to teach children ages 12 months to 11 years of age Within 1 to 3 years all books directed by the Non-Profit Corporation All in One (AIO) Books at all levels of non-profit business has reached the market north south east and west within the United States to areas with educational and literacy challenges Through AIO Outreach Program AIO Books has also partnered with learning institutions and

organization to incorporate a multi-systemic approach establishing a continuum of mental health community school and home based interventions to further demonstratepromote fun learning and education I dress as Udder the Cow one of our Fun Bunch character I read our Tribute to Heroes books sing songs discuss about our heroes the Military Fire and Police Department with children during AIO outreach program

Also through the outreach program I am able to donate books and help bring fun to education and assist educators

Please visit wwwFunducatenetThank you in Advance for Your Support Visit httpwwwMomsInBusinessGrantcom

PAGE 28 bull June 2011 bull Moms In Business Magazine

About My Venture

Seniors Helping Seniors ndash Las Vegas NV When Employees Become Parentrsquos CaregiversHELP SHS CREATE OUR SHS EDUCATIONAL PROGRAM FOR EMPLOYERS About UShellipMy mom was a great lady When she developed Alzheimerrsquos

in 2002 she was still an intelligent outgoing and fun loving person I wanted to spend time with her before the disease caused her to become unaware of her family and her surroundings Thankfully I was able to quit my job and stay with her I lived with her for over two years and it was some of the best spent times with her in my life

However many adult children canrsquot always help with the caregiving of their parents or risk any consequences with their jobs due to absenteeism or lack of productivity In most caregiving situations the elderly parent wants their daughter or son there to help because they know that they are trustworthy Upon my motherrsquos death I knew that I wanted to continue to help elder seniors as well as the older children of senior parents That is when my husband Doug and I discovered Seniors Helping Seniors an exceptional and unique program of compassion and care It matches senior caregivers with seniors who are looking for a little help to stay independent in their own home for as long a possible a way to give and to receive This innovative program creates the support you need from people with life experiences who will understand your parent the most

This has been a great business for my husband and I because we both enjoy helping others But we have realized that there are so many adult children caregivers today who are trying to juggle their families their job and their aging parent(s) throughout their daily lives It has become a 247 struggle for them not allowing them to enjoy being their parentsrsquo kids anymore just their caregivers

What we want to accomplishhellipSeniors Helping Seniors provides in-home non-medical caregiving services to seniors in our community In addition Seniors Helping Seniors wants to start an SHS Educational Program to provide information to our local employers about their employees who are responsible for the caregiving of an elder senior In the 1980rsquos American businesses adapted their human resource policies to accommodate the needs of workers with young children Now many of those same workers face a new responsibility providing care for an older parent relative or friend Just as childcare did the growing need for eldercare presents companies with a new reality ndash workers who must juggle multiple demands on their time and energy Yet this reality presents genuine opportunities for those firms that recognize itrdquo We hope that by implementing the SHS Educational Program we can develop various elder caregiving resources for the benefit of the employee employer and company

What We Will Plan Forhellip Basic Packet ndash information about local agencies and support groups for employees as an option to help deal with caregiver stress reduce absenteeism and increase productivity in the workplace Employee How to Guides ndash help employer in developing a manual as simple or complex as they want to help their employees with caregiving and family caregiving ldquoburnoutrdquo issues Benefit(s) Packet ndash provide ownersmanagers with ideas about eldercare policies that they can implement into their

overall existing benefits and policies packages such as Flex-time shortened work weeks modified schedules Telecommuting Long-term care insurance plans to cover spouse and parentsparents in law

Speakers Forum ndash provide employers with ongoing presentations to educate their workforce on how to make good choices regarding caregiving amp eldercare Host ldquoCaregiver Fairsrdquo Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Natalie Ahlstrom - Seniors Helping Seniors - Las Vegas

Moms In Business Grant Competition Semi-FinalistsMoms In Business Grant Competition Semi-Finalists

Moms In Business Magazine bull June 2011 bull PAGE 29

About My Venture

BlueEyes amp BareFeet Designs is a clothing and design company featuring a collection for children created from

vintage vintage-inspired modern and recycled fabrics

Each piece is handmade and ultimately inspired by my children - two daughters Abigail and Elise and my son Isaac You will see them in many of the pictures as they are my regular lsquomodelsrsquo and everyday users of the designs Right now we are a one-man showhopefully about to change all that Our Unique Proposition - What makes BlueEyes amp BareFeet Designs unique is our focus on use of fabrics that are either recycled upcycled or sustainable 70-80 of our designs follow this concept Upcycling according to an article in the April 2011 issue of Entrepreneur magazine is ldquoushering in an entirely new wave of entrepreneurial innovationrdquo Upcycling by nature also leaves room for higher profit margins giving me the opportunity to outsource areas I need support in through partnerships with other local companies earlier in the business cycle rather than later boosting our chances for solid and consistent business growth Clients love the fact that I can take clothes they no longer want heirloom pieces or lsquoleftover good intentionsrsquo of fabrics they never used and bring them back to life as a boutique style outfit for their little one(s) A quick example is in the use of a t-shirt One t-shirt will either be turned into a jersey scarf a t-shirt tutu or play a role in the construction of a jersey dress or a combination thereof There is very little fabric left as waste when I am finished allowing the fabrics to reach their full potential and be used again in a different purpose saving energy time and money versus the use of new fabrics I currently find my fabrics through donations thrift stores and vintage stores We have set styles of designs but each piece usually ends up slightly or largely different bringing in the added value of one-of-a-kind looks Our Growth - Last year I launched this clothing collection for children as a project and an outlet for my creative mind The collection has quickly surpassed my expectations and has grown to a spot where I felt compelled this year to take a leap of faith resign from my position as a financial advisor and go fulltime on February 1 I am a faith-driven person and to make a long story short truly believe this business is not mine I am merely the first employee entrusted to bring it to its full potential The doors and opportunities opened by God have been truly mind-blowing The collection has steadily grown through word of mouth and personal marketing and is now at a point where growing demand justifies hiring help in the areas of production and administration This will allow my focus to be on design and expanding the product line through strategic partnerships with other local designers or further in-house production Your support in this funding will help to lsquobridge the gaprsquo in costs for hiring and branding

Three pivotal elements to the growth have been middotParticipation as a featured designer in the Childrenrsquos Fashion Show during Midwest Fashion Week in March middotPublicity through articles in local newspapers and publications middotWildfire word of mouth marketing from the best clients ever

I really work hard to build a community around my designs and have tremendous support in doing so locally and am ready to take this to the next level BlueEyes amp BareFeet products have already made their way into local boutiques through our partnership withAesthetic Design Style House providing the framework necessary to do what I do best design and innovate I am a born entrepreneur with the drive and business acumen to make this a sustainable company and am so excited to work with

Peerbackers and National Association of Moms in Business to take the next step in my business growth

Your Dollars - Your backing of this venture does not mean that money goes into my bank account to sit It will be distributed into a whole community of support for this venture From branding to website upgrading production to promotion your dollars will filter through the hands of MANY local businesses and designers Your funding will be a pivotal and defining moment for BlueEyes amp BareFeet Designs and every dollar is truly appreciated Thank YOU in advance for your support Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Stephanie Williams - BlueEyes amp BareFeet Clothing Designs

PAGE 30 bull June 2011 bull Moms In Business Magazine

About Our Venture

WE NEED YOUR HELP The Abstinence Education Council operating under the trade name AEC-I Decide (httpwwwAEC-

IDecideorg) works with young people in rural central NY to help them to make good choices for a happy healthy future

Our young people today face challenges that we could never have imagined Instead of getting good role models they are bombarded from all sides with messages that are confusing unhealthy counter-productive and too often inappropriate This often has the effect of encouraging high-risk behaviors

OUR PROGRAM All high-risk behaviors essentially come out of the same basic problems Starting with a lack of self-esteem (self-respect) and encompassing other issues from poor role models to problems with ADDADHD studies like those from State University New York Cortlandrsquos Center for the 4th and 5th Rs (httpcorlandeducharacteraboutushtm) have found that character education reduces the likelihood of children getting into high risk behaviors and increases the likelihood of success in life Since the late 1990rsquos abstinence programs have started focusing on addressing the reasons for all high risk behaviors and developing character as well as promoting developmental assets (httpsearch-instituteorgcontentwhat-are-developmental-assets) and protective factors This has influenced our decision to expand the focus of our programs to address the root causes of deadly behaviors

OUR NEEDThe problem we have been having with our programs is that we have had to tailor them to the specific needs of the organization which is making a request which means pretty much developing something new for each group We need to be more proactive so instead of waiting for people to call us and have them tell us what they want us to do we plan on booking the local libraries (which are free or very cheap) and just offering this program ourselves It will be for girls only ages 8 to 12 and 13 to 17 What we are doing now is putting together an 8 to 10 week program which we are calling ldquoHealthy Beautyrdquo It will start with Doversquos Self Esteem program which you can review at httpwwwdoveusdl=CFRBaspxlcp-dfrbarticlesvideos) The rest of the program will cover physical mental emotional and spiritual beauty with an emphasis on modesty and self-control as well as real tips on healthy beauty (inside and out) The program will loosely follow Sean Coveyrsquos book ldquoThe 7 Habits of Highly Effective Teensrdquo

OUR PROBLEMThere are so many kids that we would like to reach but this is a ministry and we donrsquot charge for our programs We are funded by donations which were down this last year We have a very small staff and very limited funds

OUR SOLUTION WITH YOUR HELP We are tapping into volunteers from Christianvolunteeringorg and are looking forward to the boost we expect from their help We are going to concentrate on girls ages 8 to 18 to simplify things for us And we are trying this innovative new way to raise funds and expand our base raise our visibility raise awareness of the problems our children face and offer helpful solutions

We can do it with your help Be our ldquoAngelrdquo and ask your friends to check us out at httpwwwMomsInBusinessGrantcomThank you

COMPETITIONSEMI

FINALIST Abstinence Education Council Non-profit Organization

Moms In Business Grant Competition Semi-Finalists

Moms In Business Magazine bull June 2011 bull PAGE 31

About My Venture

What is this venture all about

There are four key questions to ask or steps to any new idea Read on as I ask and answer the top questions

1 Do you Love It or Like It A Lot It must be something you like ideally something you love There has to be a passion or strong desire to learn and know more about something before venturing out Answer I love the game of golf and believe any woman can learn life lessons from golf that she can carry to her friendships her family and her business

2 Does anyone else like it Are there other people that like some part of the activity involved If you were starting an ice cream shop there would have to be someone somewhere that liked ice cream in order to be in business Answer I am one of those that would hop in the ice cream line There are many women that feel overwhelmed by all things golf and that is the first hurdle we will climb with them together

3 Have you made a decision Any idea remains between the ears if a decision is not made to take it to the next level and beyond Answer The merge of golf business and friends in a casual setting that introduces women to the world of golf is a decision that needs no thinking

4 Will you promote promote promote This is essentially the get busy step Answer This is the make it all happen phase and why I am here I have been through three of phases and am beyond ready to promote this as the concept for teaching life lessons around

I want to use the game of golf to teach women life lessons in a blend of areas to include self-esteem parenting and business A game that uses precision skill and patience is THE place to negotiate and even close business deals As with any venture or undertaking its important to plan a maneuver take a step forward and just swing Golf is a venue to be celebrated by other women and learning to play through our golf partner match up website peer-to-peer lessons and the largest part of the endeavor a one-day golf clinic with a second day for open play and mini tournament The funding from peer-backers would be used to design create and maintain a website purchase starter sets of clubs and other golf equipment and to promote the clinic

Why help fund this project I have a long standing background in event planning and have coordinated planned and run numerous golf tournaments hole-in-one fund raising events and social events with golf as a primary focus I also co-own multiple other businesses so I have started managed and successfully run multiple businesses I have the ability to kick start any concept and one that includes good times great learning and golf--thatrsquos an adventure I will undertake and grow

Why is This So Special This project is unique because it combines the elements of friendship mentoring business coaching and empowerment in one place and has so many ways to branch out in the future The endeavor is a personal passion but does so much for the community expanding the views of others and broadening the mind on how to include golf lessons in everyday life

Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Tarrah Jennings - On Par Empowerment Day for Women

PAGE 32 bull June 2011 bull Moms In Business Magazine

About My Venture

I Marketed my Business Basically for Free and I Teach You How to Do the Same

While on bed rest with my second child in 2008 I became severely depressed and worried about everything I dealt with my depression in a very careless wayI drove my family into severe debt I spent money on every and anything to keep myself lsquohappyrsquo and those around me happy too

One month of bed rest and my pregnancy I was slapped in the face with the reality that I had put my family in a horrible financial position and I wasnrsquot sure how to fix the situation With a two year old already at home and a new baby arriving any day the last thing I wanted to consider was going back to work So I explored my options and made the decision to build a business from home The little money I had was used to take care of the legal pieces such as getting my business license I was stumped on how to get the word out about my business with no money Enter Twitter Facebook and LinkedIn

I was already on some social networks socially but decided to take a chance and see if I could spread more info about my new venture using the Internet I was quickly able to spread the word among friends and family and potential clients I landed my first client four days after joining Twitter I learned about other ways to strategically place myself in front of people that could were either potentially clients or like-minded individuals that I could possibly collaborate and network with Today The Savvy Womenrsquos Business Solution still puts very little money out for marketing and Irsquom working hard to help fix the financial burden I put my family under

Would You Like to Learn How to Market Your Business on the Internet Also I would love to teach other moms and women in the Baltimore area how to market their businesses using social media and I want to do this for as little money as possible

By reaching my goal of $3000 I will hold four hands-on trainings in the Baltimore-Washington DC in the next 12 months Additionally I will be able to use this money to market locally in print media that I normally would not be able to afford on my own I can help other women like myself establish a professional presence for themselves a social media

strategy for their business and fun innovative ways to get your clients customers and community involved with your business

I thank you for your support and feel free to connect with me with any questions you may have Feel free to share my venture using the easy social media share buttons

Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Rebecca Buscemi - The Savvy Womenrsquos Business Solution

Moms In Business Grant Competition Semi-Finalists

Moms In Business Magazine bull June 2011 bull PAGE 33

About My Venture

The purpose of BuyByMomcom is to promote moms in business and get them out on the web BuyByMomcom is owned by Julianne Alvarez-Wish a WAHM to 4

My passion is for the moms who want to stay at home with their children while bringing in an income by selling the items they create or the products they believe in A friend of mine started an online boutique and tried so hard to market it and get word out about the products that she offered However in over 2 years she only ever made 2 sales from the boutique She was heartbroken All the time money and effort she was putting into the website was bringing her nothing in return She was frustrated to say the least and decided to close up shop

BuyByMomcom was born because I wanted to keep that from happening to other moms I wanted to see mothers succeed in their businesses and be able to stay at home with their children I wanted to spread the word about the amazing talents moms possess and I wanted to see them succeed beyond their wildest dreams in your business I truly believe that by working together we can make each mom a success

Some of the Features of BuyByMomcom

bullFree Listings for any mom in business on our Mom Shops amp Blogs page bullRandom Spotlight links every few days for more exposure to your business bullFeatured Mom opportunities where your business is in the spotlight for an entire week bullReviews and giveaways of some of the best mom-made products you will find bullReasonable advertising rates so that your 125x125 button is on every page of the website and blog

We want you to succeed Stop by BuyByMomcom today and add your free listing and check out all the other wonderful WAHMs and the products we have to offer

Visit httpwwwMomsInBusinessGrantcom - we welcome your support

COMPETITIONSEMI

FINALIST Julianne Wish - Buy By Mom

PAGE 34 bull June 2011 bull Moms In Business Magazine

Moms In Business Magazine bull June 2011 bull PAGE 35

FounderGina Robison-Billups

EditorDesignLayout

Eugenia Martini-JarrettEugeniaMIBNorg

Advertising Gina Robison-Billups

GinaMIBNorg

Published by NAFMIB the National Association for Moms In Business The Leading National Association Representing Executive Entrepreneur and CEO Moms

MIBNorg NAFMIBorg

Copyright 2011 copy International Association For Moms In Business See wwwMIBNorg for full copyright page

All Rights Reserved

ldquoTwenty years from now you will be more disappointed by the things that you didnrsquot do than by the ones you did do So throw off the bowlines Sail away from the safe harbor Catch the trade winds in your sails Explore Dream Discoverrdquo ~Mark Twain

ldquoWhatever the mind of man can conceive and believe it can achieve Thoughts are things And powerful things at that when mixed with definiteness of purpose and burning desire can be translated into richesrdquo ~ Napoleon Hill

ldquoPeople are definitely a companyrsquos greatest asset It doesnrsquot make any difference whether the product is cars or cosmetics A company is only as good as the people it keepsrdquo ~ Mary Kay Ash

ldquoSuccess or failure in business is caused more by the mental attitude even than by mental capacitiesrdquo~ Walter Scott

ldquoWhat I know for sure is that behind every catastrophe there are great lessons to be learned Among the many that we as a country need to get is that as long as we play the ldquous and themrdquo game we donrsquot evolve as people as a nation as a planetrdquo ~ Oprah Winfrey

ldquoLife is not about how fast you run or how high you climb but how well you bouncerdquo ~ Unknown

sign in a gift shop windowUnattended Children will be given an Espresso and a Free Puppy

Wisdoms for Thought

Page 18: Moms In Business Magazine June 2011

PAGE 18 bull June 2011 bull Moms In Business Magazine

By Joy Chudacoff

When we entered the front door an energetic young woman who wanted to know how she could help us immediately greeted us She escorted us to someone who could help our children open their accounts We were invited to try a beverage from their vast menu (water coffee tea soda juice and hot chocolate) and of course the children were immediately given lollipops to welcome them as new customers (By the way the complimentary drinks were not just for new customers I could overhear the conversation at the teller window and they were offering this to everyone who entered the bank)

The representative that helped our children open their accounts was knowledgeable He answered our questions and he treated our children with respect He spent a lot of time with us and we never felt rushed or confused about what was going to happen next

We walked away from the experience feeling like we made a great decision to open the accounts at this bank and it was a great ldquofirstrdquo experience in banking for our children as well

No matter what type of business yoursquore in first impressions count ndash a lot People want and expect a very personal high-touch experience If you are a woman entrepreneur and you

want to create raving fans for your business I invite you to take an inventory of the process you use to create an unforgettable first impression

Here are a few tips on setting yourself up for success for a great first impression

1 You had me at Hello Whatrsquos the point of first contact with you and your company If itrsquos email make sure you have a system in place for you or someone on your team to receive email inquiries quickly If itrsquos by phone does your

Make a Great First ImpressionA few days ago our family made a trip to the local bank here in our community so that our children could open their first savings account The piggy banks were overflowing with money due to various visits from the tooth fairy as well as rewards for all of their good deeds around the house What happened when we entered the bank made a big impression on me and got me thinking about how Smart Women entrepreneurs always make a good first impression

Smart Women

Moms In Business Magazine bull June 2011 bull PAGE 19

message state clearly what you want the caller to do Do you have a system set up so that you return calls within 24 hours Here at Smart Women Smart Solutionsreg response time is a valuable part of laying a good foundation with our clients Our goal is to provide ldquored carpetrdquo treatment to everyone we come in contact with Review your systems for how someone makes that initial contact with you Make sure your system works fast and efficiently

2 Itrsquos contagious ndash Having a friendly positive attitude from the initial point of contact is important People want to associate or be with people who are friendly and helpful It makes them feel supported and cared for Several years ago I walked into my office one day to find my assistant at the time talking rudely to someone on the phone I was horrified Needless to say that particular person did not work out well however it was a valuable lesson for me I want to attract support team members who hold quality client interaction to the same standard as I do

3 Plan Your Process ndash Create a process for your ideal client so that the first impression with you is seamless and successful Decide now how you want the process to work and enlist your team to help you roll it out If you are

a solo entrepreneur and donrsquot have any team members working with you yet I invite you to sit down and think about what you want your first impression to look like with your ideal client This is time well spent and can mean the difference between incredible business growth or ho-hum results (It was when I took this part of my business seriously that I began to see huge jumps not only in my income but also in the quality of the clients I serve)

Spend some time reflecting on your first impression process I invite you to set the intention to create ldquoroyal red carpetrdquo treatment from that first point of contact so that you too can enjoy big leaps in your income along with quality clients who rave about you everywhere they go

Anything is possible Everything is waiting for you

copy 2011 Joy Chudacoff

PAGE 20 bull June 2011 bull Moms In Business Magazine

RTS Publishing ndash Richelle Shaw CEO

Richelle is the leading expert and authority in building successful million dollar businesses Richellersquos experience comes from building her first business to $36 million losing it all after the 911 World Trade Center Tragedies then

successfully rebuilding her million dollar company in approximately 5 months As the only female African American public utility owner in the nation Richelle has won local and national awards including Top Woman Entrepreneur from AKA Las Vegas Chapter Marketer of the Year from Glazer-Kennedy Insiderrsquos Circle of 20000 members and Unstoppable Woman for the Womenrsquos Leadership Counsel She was also nominated for the GreenLeaf Award Top 50 Collection Professionals and the Top 40 Under 40 when she was 27

After writing the book How to Build A Million Dollar Business in Las Vegas- Without the Casinos Richelle set on a journey to help other women of color build their own million dollar businesses Since 2007 Richelle has successfully mentored over 6400 women of color in her international coaching program designed to help take business ideas and make them a business reality

Richelle is also a mentor for Make Mine A Million an expert content contributor on multiple internet sites and featured in over 30 publications including Inc Entrepreneur Black Enterprise Smart Money plus the covers of Collection Advisor and MOMEO Magazines

Currently Richelle shares her knowledge with several business owners across the United States as their business advisor and implementation coach She and her staff implement the strategic plans to help build businesses for several physicians a beauty school a race car association a restaurant and an auto repair facility She has helped business owners in over 98 different industries

Richelle is providing the grand prize grant winner withOne Year Onyx Level Membership and Mentoring to The Million Dollar Equation with Richelle Shaw Included

u Monthly coaching and training calls on essential business building strategies included in the Million Dollar Equation

u Step by Step Checklist on how to use different tactics and media u Downloadable examples of strategies u Access to the Million Dollar Equation Solutions Center where all small business

questions are answered

Total Value $300000HttpwwwTheMillionDollarEquationcom

RTS Publishing

Heros and SherosSupporting Moms In Business Grant Competitors

The

This Monthrsquos Featured Heros amp Sheros Part 2

Moms In Business Magazine bull June 2011 bull PAGE 21

She Gets ResultsBrenda Prinzavalli

Brenda Prinzavalli is a writer consultant seminar developer and business owner She has a passion for helping others achieve greater balance in their busy lives A former educator trainer and consultant in the field of education Brenda is the founder and owner of Balanced Organizing Solutions LLC

a unique organizing business that perfectly marries her professional expertise as an educator and problem-solver with a personal commitment to health and wellness of the body and mind - beginning with a simplified organized life

Brenda has served a variety of business and residential clients on projects large and small and she regularly works with corporate executives to create more profitable businesses and greater worklife balance through streamlined systems She also works with individuals and families who want to simplify their lives and gain more time to pursue their passions

Brenda is also in various forms of media whether writing her Organizing eNewsletters contributing to a variety of publications or appearing as the Dream Team Organization Editor for the FOX show MORE on KVVU FOX 5 Las Vegas This gives her the opportunity to spread her gift of organizing on a broader scale

Her memberships include The National Association For Moms In Business the National Association of Women Business Owners and the National Association of Professional Organizers as a Golden Circle Member She has served as National Chair for the National Association For Moms In Business National Board Committee Chair for theCreate Your Dreams Gala Co-Chair of the Women of Distinction Awards and Nevada

Ambassador for the National Association of Professional Organizers

Brenda holds a master of elementary education from the University of Nevada Las Vegas and a bachelor of elementary education from the University of Iowa She and her husband Brian currently reside in Las Vegas NV

Brenda co-founded She Gets Results with Gina Robison-Billups to help provide a place of resources and connections to help women to get better faster and greater results Contact Brenda at wwwBalOrgcom

She Gets Results proudly supports the Moms In Business Grant Competition with the following benefit

Matching Dollar Sponsor SheGetsResultscom is going to match dollar-for-dollar up to $1000 to the Grand Prize Grant Winner

Value $100000 (in Cash)HttpwwwSheGetsResultscom

She Gets Results

PAGE 22 bull June 2011 bull Moms In Business Magazine

The SBE Council

The Small Business amp Entrepreneurship Council (SBE Council) is the nationrsquos leading organization devoted to protecting small business and promoting

entrepreneurship Through advocacy education and training opportunities SBE Council works to foster and promote small business start-up and growth and entrepreneurial opportunity The SBE Council is celebrating their 15th year in operation HttpwwwSBECouncilorg

SBE Council

WE Inc

WE Inc is a a project of the Small Business amp Entrepreneurship Council (SBE Council) -- a prominent advocacy and research organization dedicated to protecting small business and promoting entrepreneurship WE Inc aims is to improve

and enhance the economic climate for womenrsquos entrepreneurship By advocating for policy solutions that encourage business ownership by women and providing information and resources to entrepreneurs at all stages of their business development WE Incworks to increase economic opportunity and financial security for those seeking the rewarding and challenging path of business ownership HttpwwwSBECouncilorg

WE Inc

Hybrid Mom

Hybrid Mom was conceived in 2006 and came into the world in the same way most babies do not without struggle but full of excitement joy and love Our

motivation and passion is to create one authentic inspiring and reliable resource for the multiple roles todayrsquos mom plays - loving parent unique individual and business-minded person HttpmibnorgwwwHybridMomcom

Hybrid Mom

Supporting Heros and Sheros conrsquot

Promotional Partners

ACTiVATE

There are many programs to assist entrepreneurs even programs specific to women but ACTiVATE targets a unique market - technology transfer - and delivers

results An internationally acclaimed program ACTiVATE provides innovative and intensive development along with a community of support created to unlock the true potential of experienced women - a largely untapped market - to start and grow technology-based businesses HttpwwwPathForwardCenterorg

ACTiVATE

Moms In Business Magazine bull June 2011 bull PAGE 23

Chances are that you know a Mom have or had a Mom are a Mom that has had the challenges of starting a business - a dream or perhaps there was an

opportunity to expand their existing business - only to not have enough sup-port or finances

Moms that take an ideadream and create a business while juggling children grandchil-dren family and morehave additional hurdles to conquer

The purpose of the Moms In Business Grant Competition valued at over $10000 is to provide enterpris-ing Moms with vi-tal tools educa-tion support and cash to achieve their goals and success

CongratulationsTo theTop10 Moms In Business Grant Competition Semi-Finalists

These Semi-Finalists need YOUR helpNOW

to achieve their goals

u BROWSE through the 10 Semi-finalists and read about their inspiring ven- tures throughout the following pages

u FIND one or more that you feel you would like to see succeed u VISIT their project u VIEW their generous offers for your support u PITCH IN and Make A Difference in the future of a Mom and her life

Moms In

BusinessGrant Competition

SEMI-FINALISTS

Get Started Now

PAGE 24 bull June 2011 bull Moms In Business Magazine

MEMBERS NEWS

About My Venture

If your passion was an art and a gift that you could share with others how would you go about telling

folks Heads or Tails creates custom bows and dresses for children of all ages This business is built on the quest of sharing caring and making moments special by adding their products to the moments remembered Peerbackers has created a platform to help businesses grow with a twist Heads and Tails has set a goal to raise $11100 in less than 45 days

Heads or Tails needs you right now to make a pledge If the goal is reached Heads and Tails will use the funds to purchase a van sewing equipment and hire additional staff I need your contribution to help Heads or Tails to fulfill its fund raising goal Even more your support will help Heads and Tails make even more moments special with its bows and dresses Make a pledge of support today

About Heads Or Tails manufactures and supplies Custom Childrenrsquos Hair Bows for Babies Toddlers and Girls of all ages Heads Or Tails will be launching their New Dress Line This Line will consist of an array of styles of Pillow Case amp Jumper Dresses

What Do We Need Heads Or Tails is in need of a Commercial Van and a Commercial Embroidery Machine

Why Do We Need Heads Or Tails is expanding and needs the necessary equipment to keep up with the demand and for the business to grow The Commercial Van will be used to transport products to Vendor Trade Shows Festivals Markets and other Craft Shows The Commercial Embroidery Machine will be used to do the embroidery directly at the Shows and at the office location

Goal Our Fundraiser Goal for this project is $11100 (Van-$5000 amp Embroidery Machine $6100) Any contribution big or small will help Fund Heads Or Tails Goal As the business continues to grow Heads Or Tails will be able to give back to the community through Employment Skill Training Entrepreneurship as well as Special Events giving a certain percentage of revenue back to a specific organization

Motto At Heads Or Tails we ldquoStrive in Dressing Your Little One from Head To Tailrdquo

Thank you in Advance for Your Support

Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Angela Owens - Owner Heads or Tails

Moms In Business Grant Competition Semi-Finalists

Moms In Business Magazine bull June 2011 bull PAGE 25

About My Venture

BACKING A WIN-WIN PROJECT EcoBio-Block was developed in Japan to revitalize and purify polluted waters in rivers canals and the ocean over a decade ago It is

presently being used in a variety of outdoor and government projects in Japan Korea India Malaysia and China Using naturersquos own system of cleaning water EcoBio-Block clarifies cloudy water in aquariums ponds and in other environmental uses with beneficial bacteria and nutrients infused in a volcanic rock which multiply and disperse regularly into surrounding waters keeping bacteria levels consistently high enough to breakdown organic waste into less toxic nitrates and keep water clear odor-free and healthy

It also appears to encourage an increase in the levels of microbes which breakdown nitrates into nitrogen gas which then dissipate into the air It has a US Patent and is certified to international safety standards The pondenvironmental products which are known as the ldquonsMrdquo and ldquoWaverdquo are generally effective for about 3 years The nsM are shaped like stones come in a box of 4 and can treat from 100 - 400 gallons of water depending on the condition of the water and the amount of fish) The Waversquos design is based on hydrodynamics and is made to keep mud out and allow bacteria to multiply easily For large pond use it can treat from 300 to 1000 gallons of water (also depending on water conditions and fish populations) It normally takes from 2 to 6 weeks to see optimum results but factors such as temperature can cause a variation in the time frame This product is easy-to-use mess-free and reduces maintenance in ponds and other water features

OUR PROBLEM AND OUR PROJECT ONEdersave Products LLC httpwwwOnedersavecom is the exclusive distributor of EcoBio-Block Family Products in the US and Canada It was the recipient of the 2008 Pet Age magazine ldquoPinnaclerdquo Award for aquarium product of the year The pond and environmental products are brand new additions to our product line but this absolutely unique product faces a major hurdle Despite the fact that it has been thoroughly researched and is being used with great results overseas we face a credibility problem

The product sounds too good to be true and we are pretty much being ignored We want to have a major American University study and publish the data on this product We need to have easily accessible information by a respected source to back up our claims that it will be a boon to the environment as it cleans purifies and deodorizes polluted waters and creates a healthy environment

for aquatic life

With a project like this everyone wins

Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Arline Saiki - ONEdersave

PAGE 26 bull June 2011 bull Moms In Business Magazine

About My Venture

Why we need your support

Sales of our popular Kitty Holstersreg cat harness are about to exceed our supply Demand for our Kitty Holsterreg increased exponentially after being featured on CBS Sunday Morning and being given the highest rating (5 out of 5) by Cat Nip magazine based on its comfort and difficulty for cats to wiggle out of

Our sales have consequently gone through the roof and we are at risk of running out of product We need to make more harnesses sooner than expected cotton prices have soared significantly increasing the cost of manufacturing the Kitty Holsterreg and we need to expand our line with new colors patterns and sizes to meet customer demand Without your help it is unlikely that we will be able to start production before we run out of harnesses What your donations will do for us

Your donation will help us fund a grant to produce more Kitty Holstersreg We are adding several new colors and patterns as well as two additional sizes to fit a wider range of cats The colorspatterns we are adding are camouflage pink tiger stripe and jaguar 10 of sales of the pink Kitty Holster will be donated to charities that support the fight against breast cancer

What you can do to help 1) Donate to this venture 2) Forward our project link to others in your network 3) Share our project with your friends on Facebook and LinkedIn 4) Tweet about our project on Twitter

What you will receive in return

In addition to a sense of satisfaction that you are helping cats get the chance to enjoy being walked outside supporting the fight against breast cancer and a very important part of our growth everyone who pledges will also receive a gift specific to their pledge level and become a member of Crazy K Farmrsquos Circle of Friends which will entitle them to exclusive discounts on our products and behind-the-scenes access to our company and the farm that inspired it

More information about our company

1) Watch a video about our harness httpwwwyoutubecomwatchv=qhjrtuKiNQI 2) Learn more about the harness on the Kitty Holster website wwwKityHolstercom 3) Learn more about our company and the farm atwwwCrazyKFarmcom

We look forward to your support thank you Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Tobi Kosanke - Crazy K Farm - The Kitty Holster

Moms In Business Grant Competition Semi-Finalists

Moms In Business Magazine bull June 2011 bull PAGE 27

COMPETITIONSEMI

FINALIST Temeca Jone - Funducate

About My Venture

Funducate is an exciting company that has a line of educational tools and merchandise for children that are

fun and engaging Funducate was founded by my husband Todd and myself It is registered as an Ohio Limited Liability Corporation Funducate is the Trademark name for all of the Sing Along with Happy Handy Fun Bunch Peek at You Kids Tribute to Heroes and Living in Faith Everyday (LIFE) books videos and merchandise

The Fun Bunch Series and Happy Handy book series 1 and 2 collectively has 10 books self published with the initial trial period using the first series as an educational tool has been used in school and educational facilities to teach children ages 12 months to 11 years of age Within 1 to 3 years all books directed by the Non-Profit Corporation All in One (AIO) Books at all levels of non-profit business has reached the market north south east and west within the United States to areas with educational and literacy challenges Through AIO Outreach Program AIO Books has also partnered with learning institutions and

organization to incorporate a multi-systemic approach establishing a continuum of mental health community school and home based interventions to further demonstratepromote fun learning and education I dress as Udder the Cow one of our Fun Bunch character I read our Tribute to Heroes books sing songs discuss about our heroes the Military Fire and Police Department with children during AIO outreach program

Also through the outreach program I am able to donate books and help bring fun to education and assist educators

Please visit wwwFunducatenetThank you in Advance for Your Support Visit httpwwwMomsInBusinessGrantcom

PAGE 28 bull June 2011 bull Moms In Business Magazine

About My Venture

Seniors Helping Seniors ndash Las Vegas NV When Employees Become Parentrsquos CaregiversHELP SHS CREATE OUR SHS EDUCATIONAL PROGRAM FOR EMPLOYERS About UShellipMy mom was a great lady When she developed Alzheimerrsquos

in 2002 she was still an intelligent outgoing and fun loving person I wanted to spend time with her before the disease caused her to become unaware of her family and her surroundings Thankfully I was able to quit my job and stay with her I lived with her for over two years and it was some of the best spent times with her in my life

However many adult children canrsquot always help with the caregiving of their parents or risk any consequences with their jobs due to absenteeism or lack of productivity In most caregiving situations the elderly parent wants their daughter or son there to help because they know that they are trustworthy Upon my motherrsquos death I knew that I wanted to continue to help elder seniors as well as the older children of senior parents That is when my husband Doug and I discovered Seniors Helping Seniors an exceptional and unique program of compassion and care It matches senior caregivers with seniors who are looking for a little help to stay independent in their own home for as long a possible a way to give and to receive This innovative program creates the support you need from people with life experiences who will understand your parent the most

This has been a great business for my husband and I because we both enjoy helping others But we have realized that there are so many adult children caregivers today who are trying to juggle their families their job and their aging parent(s) throughout their daily lives It has become a 247 struggle for them not allowing them to enjoy being their parentsrsquo kids anymore just their caregivers

What we want to accomplishhellipSeniors Helping Seniors provides in-home non-medical caregiving services to seniors in our community In addition Seniors Helping Seniors wants to start an SHS Educational Program to provide information to our local employers about their employees who are responsible for the caregiving of an elder senior In the 1980rsquos American businesses adapted their human resource policies to accommodate the needs of workers with young children Now many of those same workers face a new responsibility providing care for an older parent relative or friend Just as childcare did the growing need for eldercare presents companies with a new reality ndash workers who must juggle multiple demands on their time and energy Yet this reality presents genuine opportunities for those firms that recognize itrdquo We hope that by implementing the SHS Educational Program we can develop various elder caregiving resources for the benefit of the employee employer and company

What We Will Plan Forhellip Basic Packet ndash information about local agencies and support groups for employees as an option to help deal with caregiver stress reduce absenteeism and increase productivity in the workplace Employee How to Guides ndash help employer in developing a manual as simple or complex as they want to help their employees with caregiving and family caregiving ldquoburnoutrdquo issues Benefit(s) Packet ndash provide ownersmanagers with ideas about eldercare policies that they can implement into their

overall existing benefits and policies packages such as Flex-time shortened work weeks modified schedules Telecommuting Long-term care insurance plans to cover spouse and parentsparents in law

Speakers Forum ndash provide employers with ongoing presentations to educate their workforce on how to make good choices regarding caregiving amp eldercare Host ldquoCaregiver Fairsrdquo Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Natalie Ahlstrom - Seniors Helping Seniors - Las Vegas

Moms In Business Grant Competition Semi-FinalistsMoms In Business Grant Competition Semi-Finalists

Moms In Business Magazine bull June 2011 bull PAGE 29

About My Venture

BlueEyes amp BareFeet Designs is a clothing and design company featuring a collection for children created from

vintage vintage-inspired modern and recycled fabrics

Each piece is handmade and ultimately inspired by my children - two daughters Abigail and Elise and my son Isaac You will see them in many of the pictures as they are my regular lsquomodelsrsquo and everyday users of the designs Right now we are a one-man showhopefully about to change all that Our Unique Proposition - What makes BlueEyes amp BareFeet Designs unique is our focus on use of fabrics that are either recycled upcycled or sustainable 70-80 of our designs follow this concept Upcycling according to an article in the April 2011 issue of Entrepreneur magazine is ldquoushering in an entirely new wave of entrepreneurial innovationrdquo Upcycling by nature also leaves room for higher profit margins giving me the opportunity to outsource areas I need support in through partnerships with other local companies earlier in the business cycle rather than later boosting our chances for solid and consistent business growth Clients love the fact that I can take clothes they no longer want heirloom pieces or lsquoleftover good intentionsrsquo of fabrics they never used and bring them back to life as a boutique style outfit for their little one(s) A quick example is in the use of a t-shirt One t-shirt will either be turned into a jersey scarf a t-shirt tutu or play a role in the construction of a jersey dress or a combination thereof There is very little fabric left as waste when I am finished allowing the fabrics to reach their full potential and be used again in a different purpose saving energy time and money versus the use of new fabrics I currently find my fabrics through donations thrift stores and vintage stores We have set styles of designs but each piece usually ends up slightly or largely different bringing in the added value of one-of-a-kind looks Our Growth - Last year I launched this clothing collection for children as a project and an outlet for my creative mind The collection has quickly surpassed my expectations and has grown to a spot where I felt compelled this year to take a leap of faith resign from my position as a financial advisor and go fulltime on February 1 I am a faith-driven person and to make a long story short truly believe this business is not mine I am merely the first employee entrusted to bring it to its full potential The doors and opportunities opened by God have been truly mind-blowing The collection has steadily grown through word of mouth and personal marketing and is now at a point where growing demand justifies hiring help in the areas of production and administration This will allow my focus to be on design and expanding the product line through strategic partnerships with other local designers or further in-house production Your support in this funding will help to lsquobridge the gaprsquo in costs for hiring and branding

Three pivotal elements to the growth have been middotParticipation as a featured designer in the Childrenrsquos Fashion Show during Midwest Fashion Week in March middotPublicity through articles in local newspapers and publications middotWildfire word of mouth marketing from the best clients ever

I really work hard to build a community around my designs and have tremendous support in doing so locally and am ready to take this to the next level BlueEyes amp BareFeet products have already made their way into local boutiques through our partnership withAesthetic Design Style House providing the framework necessary to do what I do best design and innovate I am a born entrepreneur with the drive and business acumen to make this a sustainable company and am so excited to work with

Peerbackers and National Association of Moms in Business to take the next step in my business growth

Your Dollars - Your backing of this venture does not mean that money goes into my bank account to sit It will be distributed into a whole community of support for this venture From branding to website upgrading production to promotion your dollars will filter through the hands of MANY local businesses and designers Your funding will be a pivotal and defining moment for BlueEyes amp BareFeet Designs and every dollar is truly appreciated Thank YOU in advance for your support Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Stephanie Williams - BlueEyes amp BareFeet Clothing Designs

PAGE 30 bull June 2011 bull Moms In Business Magazine

About Our Venture

WE NEED YOUR HELP The Abstinence Education Council operating under the trade name AEC-I Decide (httpwwwAEC-

IDecideorg) works with young people in rural central NY to help them to make good choices for a happy healthy future

Our young people today face challenges that we could never have imagined Instead of getting good role models they are bombarded from all sides with messages that are confusing unhealthy counter-productive and too often inappropriate This often has the effect of encouraging high-risk behaviors

OUR PROGRAM All high-risk behaviors essentially come out of the same basic problems Starting with a lack of self-esteem (self-respect) and encompassing other issues from poor role models to problems with ADDADHD studies like those from State University New York Cortlandrsquos Center for the 4th and 5th Rs (httpcorlandeducharacteraboutushtm) have found that character education reduces the likelihood of children getting into high risk behaviors and increases the likelihood of success in life Since the late 1990rsquos abstinence programs have started focusing on addressing the reasons for all high risk behaviors and developing character as well as promoting developmental assets (httpsearch-instituteorgcontentwhat-are-developmental-assets) and protective factors This has influenced our decision to expand the focus of our programs to address the root causes of deadly behaviors

OUR NEEDThe problem we have been having with our programs is that we have had to tailor them to the specific needs of the organization which is making a request which means pretty much developing something new for each group We need to be more proactive so instead of waiting for people to call us and have them tell us what they want us to do we plan on booking the local libraries (which are free or very cheap) and just offering this program ourselves It will be for girls only ages 8 to 12 and 13 to 17 What we are doing now is putting together an 8 to 10 week program which we are calling ldquoHealthy Beautyrdquo It will start with Doversquos Self Esteem program which you can review at httpwwwdoveusdl=CFRBaspxlcp-dfrbarticlesvideos) The rest of the program will cover physical mental emotional and spiritual beauty with an emphasis on modesty and self-control as well as real tips on healthy beauty (inside and out) The program will loosely follow Sean Coveyrsquos book ldquoThe 7 Habits of Highly Effective Teensrdquo

OUR PROBLEMThere are so many kids that we would like to reach but this is a ministry and we donrsquot charge for our programs We are funded by donations which were down this last year We have a very small staff and very limited funds

OUR SOLUTION WITH YOUR HELP We are tapping into volunteers from Christianvolunteeringorg and are looking forward to the boost we expect from their help We are going to concentrate on girls ages 8 to 18 to simplify things for us And we are trying this innovative new way to raise funds and expand our base raise our visibility raise awareness of the problems our children face and offer helpful solutions

We can do it with your help Be our ldquoAngelrdquo and ask your friends to check us out at httpwwwMomsInBusinessGrantcomThank you

COMPETITIONSEMI

FINALIST Abstinence Education Council Non-profit Organization

Moms In Business Grant Competition Semi-Finalists

Moms In Business Magazine bull June 2011 bull PAGE 31

About My Venture

What is this venture all about

There are four key questions to ask or steps to any new idea Read on as I ask and answer the top questions

1 Do you Love It or Like It A Lot It must be something you like ideally something you love There has to be a passion or strong desire to learn and know more about something before venturing out Answer I love the game of golf and believe any woman can learn life lessons from golf that she can carry to her friendships her family and her business

2 Does anyone else like it Are there other people that like some part of the activity involved If you were starting an ice cream shop there would have to be someone somewhere that liked ice cream in order to be in business Answer I am one of those that would hop in the ice cream line There are many women that feel overwhelmed by all things golf and that is the first hurdle we will climb with them together

3 Have you made a decision Any idea remains between the ears if a decision is not made to take it to the next level and beyond Answer The merge of golf business and friends in a casual setting that introduces women to the world of golf is a decision that needs no thinking

4 Will you promote promote promote This is essentially the get busy step Answer This is the make it all happen phase and why I am here I have been through three of phases and am beyond ready to promote this as the concept for teaching life lessons around

I want to use the game of golf to teach women life lessons in a blend of areas to include self-esteem parenting and business A game that uses precision skill and patience is THE place to negotiate and even close business deals As with any venture or undertaking its important to plan a maneuver take a step forward and just swing Golf is a venue to be celebrated by other women and learning to play through our golf partner match up website peer-to-peer lessons and the largest part of the endeavor a one-day golf clinic with a second day for open play and mini tournament The funding from peer-backers would be used to design create and maintain a website purchase starter sets of clubs and other golf equipment and to promote the clinic

Why help fund this project I have a long standing background in event planning and have coordinated planned and run numerous golf tournaments hole-in-one fund raising events and social events with golf as a primary focus I also co-own multiple other businesses so I have started managed and successfully run multiple businesses I have the ability to kick start any concept and one that includes good times great learning and golf--thatrsquos an adventure I will undertake and grow

Why is This So Special This project is unique because it combines the elements of friendship mentoring business coaching and empowerment in one place and has so many ways to branch out in the future The endeavor is a personal passion but does so much for the community expanding the views of others and broadening the mind on how to include golf lessons in everyday life

Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Tarrah Jennings - On Par Empowerment Day for Women

PAGE 32 bull June 2011 bull Moms In Business Magazine

About My Venture

I Marketed my Business Basically for Free and I Teach You How to Do the Same

While on bed rest with my second child in 2008 I became severely depressed and worried about everything I dealt with my depression in a very careless wayI drove my family into severe debt I spent money on every and anything to keep myself lsquohappyrsquo and those around me happy too

One month of bed rest and my pregnancy I was slapped in the face with the reality that I had put my family in a horrible financial position and I wasnrsquot sure how to fix the situation With a two year old already at home and a new baby arriving any day the last thing I wanted to consider was going back to work So I explored my options and made the decision to build a business from home The little money I had was used to take care of the legal pieces such as getting my business license I was stumped on how to get the word out about my business with no money Enter Twitter Facebook and LinkedIn

I was already on some social networks socially but decided to take a chance and see if I could spread more info about my new venture using the Internet I was quickly able to spread the word among friends and family and potential clients I landed my first client four days after joining Twitter I learned about other ways to strategically place myself in front of people that could were either potentially clients or like-minded individuals that I could possibly collaborate and network with Today The Savvy Womenrsquos Business Solution still puts very little money out for marketing and Irsquom working hard to help fix the financial burden I put my family under

Would You Like to Learn How to Market Your Business on the Internet Also I would love to teach other moms and women in the Baltimore area how to market their businesses using social media and I want to do this for as little money as possible

By reaching my goal of $3000 I will hold four hands-on trainings in the Baltimore-Washington DC in the next 12 months Additionally I will be able to use this money to market locally in print media that I normally would not be able to afford on my own I can help other women like myself establish a professional presence for themselves a social media

strategy for their business and fun innovative ways to get your clients customers and community involved with your business

I thank you for your support and feel free to connect with me with any questions you may have Feel free to share my venture using the easy social media share buttons

Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Rebecca Buscemi - The Savvy Womenrsquos Business Solution

Moms In Business Grant Competition Semi-Finalists

Moms In Business Magazine bull June 2011 bull PAGE 33

About My Venture

The purpose of BuyByMomcom is to promote moms in business and get them out on the web BuyByMomcom is owned by Julianne Alvarez-Wish a WAHM to 4

My passion is for the moms who want to stay at home with their children while bringing in an income by selling the items they create or the products they believe in A friend of mine started an online boutique and tried so hard to market it and get word out about the products that she offered However in over 2 years she only ever made 2 sales from the boutique She was heartbroken All the time money and effort she was putting into the website was bringing her nothing in return She was frustrated to say the least and decided to close up shop

BuyByMomcom was born because I wanted to keep that from happening to other moms I wanted to see mothers succeed in their businesses and be able to stay at home with their children I wanted to spread the word about the amazing talents moms possess and I wanted to see them succeed beyond their wildest dreams in your business I truly believe that by working together we can make each mom a success

Some of the Features of BuyByMomcom

bullFree Listings for any mom in business on our Mom Shops amp Blogs page bullRandom Spotlight links every few days for more exposure to your business bullFeatured Mom opportunities where your business is in the spotlight for an entire week bullReviews and giveaways of some of the best mom-made products you will find bullReasonable advertising rates so that your 125x125 button is on every page of the website and blog

We want you to succeed Stop by BuyByMomcom today and add your free listing and check out all the other wonderful WAHMs and the products we have to offer

Visit httpwwwMomsInBusinessGrantcom - we welcome your support

COMPETITIONSEMI

FINALIST Julianne Wish - Buy By Mom

PAGE 34 bull June 2011 bull Moms In Business Magazine

Moms In Business Magazine bull June 2011 bull PAGE 35

FounderGina Robison-Billups

EditorDesignLayout

Eugenia Martini-JarrettEugeniaMIBNorg

Advertising Gina Robison-Billups

GinaMIBNorg

Published by NAFMIB the National Association for Moms In Business The Leading National Association Representing Executive Entrepreneur and CEO Moms

MIBNorg NAFMIBorg

Copyright 2011 copy International Association For Moms In Business See wwwMIBNorg for full copyright page

All Rights Reserved

ldquoTwenty years from now you will be more disappointed by the things that you didnrsquot do than by the ones you did do So throw off the bowlines Sail away from the safe harbor Catch the trade winds in your sails Explore Dream Discoverrdquo ~Mark Twain

ldquoWhatever the mind of man can conceive and believe it can achieve Thoughts are things And powerful things at that when mixed with definiteness of purpose and burning desire can be translated into richesrdquo ~ Napoleon Hill

ldquoPeople are definitely a companyrsquos greatest asset It doesnrsquot make any difference whether the product is cars or cosmetics A company is only as good as the people it keepsrdquo ~ Mary Kay Ash

ldquoSuccess or failure in business is caused more by the mental attitude even than by mental capacitiesrdquo~ Walter Scott

ldquoWhat I know for sure is that behind every catastrophe there are great lessons to be learned Among the many that we as a country need to get is that as long as we play the ldquous and themrdquo game we donrsquot evolve as people as a nation as a planetrdquo ~ Oprah Winfrey

ldquoLife is not about how fast you run or how high you climb but how well you bouncerdquo ~ Unknown

sign in a gift shop windowUnattended Children will be given an Espresso and a Free Puppy

Wisdoms for Thought

Page 19: Moms In Business Magazine June 2011

Moms In Business Magazine bull June 2011 bull PAGE 19

message state clearly what you want the caller to do Do you have a system set up so that you return calls within 24 hours Here at Smart Women Smart Solutionsreg response time is a valuable part of laying a good foundation with our clients Our goal is to provide ldquored carpetrdquo treatment to everyone we come in contact with Review your systems for how someone makes that initial contact with you Make sure your system works fast and efficiently

2 Itrsquos contagious ndash Having a friendly positive attitude from the initial point of contact is important People want to associate or be with people who are friendly and helpful It makes them feel supported and cared for Several years ago I walked into my office one day to find my assistant at the time talking rudely to someone on the phone I was horrified Needless to say that particular person did not work out well however it was a valuable lesson for me I want to attract support team members who hold quality client interaction to the same standard as I do

3 Plan Your Process ndash Create a process for your ideal client so that the first impression with you is seamless and successful Decide now how you want the process to work and enlist your team to help you roll it out If you are

a solo entrepreneur and donrsquot have any team members working with you yet I invite you to sit down and think about what you want your first impression to look like with your ideal client This is time well spent and can mean the difference between incredible business growth or ho-hum results (It was when I took this part of my business seriously that I began to see huge jumps not only in my income but also in the quality of the clients I serve)

Spend some time reflecting on your first impression process I invite you to set the intention to create ldquoroyal red carpetrdquo treatment from that first point of contact so that you too can enjoy big leaps in your income along with quality clients who rave about you everywhere they go

Anything is possible Everything is waiting for you

copy 2011 Joy Chudacoff

PAGE 20 bull June 2011 bull Moms In Business Magazine

RTS Publishing ndash Richelle Shaw CEO

Richelle is the leading expert and authority in building successful million dollar businesses Richellersquos experience comes from building her first business to $36 million losing it all after the 911 World Trade Center Tragedies then

successfully rebuilding her million dollar company in approximately 5 months As the only female African American public utility owner in the nation Richelle has won local and national awards including Top Woman Entrepreneur from AKA Las Vegas Chapter Marketer of the Year from Glazer-Kennedy Insiderrsquos Circle of 20000 members and Unstoppable Woman for the Womenrsquos Leadership Counsel She was also nominated for the GreenLeaf Award Top 50 Collection Professionals and the Top 40 Under 40 when she was 27

After writing the book How to Build A Million Dollar Business in Las Vegas- Without the Casinos Richelle set on a journey to help other women of color build their own million dollar businesses Since 2007 Richelle has successfully mentored over 6400 women of color in her international coaching program designed to help take business ideas and make them a business reality

Richelle is also a mentor for Make Mine A Million an expert content contributor on multiple internet sites and featured in over 30 publications including Inc Entrepreneur Black Enterprise Smart Money plus the covers of Collection Advisor and MOMEO Magazines

Currently Richelle shares her knowledge with several business owners across the United States as their business advisor and implementation coach She and her staff implement the strategic plans to help build businesses for several physicians a beauty school a race car association a restaurant and an auto repair facility She has helped business owners in over 98 different industries

Richelle is providing the grand prize grant winner withOne Year Onyx Level Membership and Mentoring to The Million Dollar Equation with Richelle Shaw Included

u Monthly coaching and training calls on essential business building strategies included in the Million Dollar Equation

u Step by Step Checklist on how to use different tactics and media u Downloadable examples of strategies u Access to the Million Dollar Equation Solutions Center where all small business

questions are answered

Total Value $300000HttpwwwTheMillionDollarEquationcom

RTS Publishing

Heros and SherosSupporting Moms In Business Grant Competitors

The

This Monthrsquos Featured Heros amp Sheros Part 2

Moms In Business Magazine bull June 2011 bull PAGE 21

She Gets ResultsBrenda Prinzavalli

Brenda Prinzavalli is a writer consultant seminar developer and business owner She has a passion for helping others achieve greater balance in their busy lives A former educator trainer and consultant in the field of education Brenda is the founder and owner of Balanced Organizing Solutions LLC

a unique organizing business that perfectly marries her professional expertise as an educator and problem-solver with a personal commitment to health and wellness of the body and mind - beginning with a simplified organized life

Brenda has served a variety of business and residential clients on projects large and small and she regularly works with corporate executives to create more profitable businesses and greater worklife balance through streamlined systems She also works with individuals and families who want to simplify their lives and gain more time to pursue their passions

Brenda is also in various forms of media whether writing her Organizing eNewsletters contributing to a variety of publications or appearing as the Dream Team Organization Editor for the FOX show MORE on KVVU FOX 5 Las Vegas This gives her the opportunity to spread her gift of organizing on a broader scale

Her memberships include The National Association For Moms In Business the National Association of Women Business Owners and the National Association of Professional Organizers as a Golden Circle Member She has served as National Chair for the National Association For Moms In Business National Board Committee Chair for theCreate Your Dreams Gala Co-Chair of the Women of Distinction Awards and Nevada

Ambassador for the National Association of Professional Organizers

Brenda holds a master of elementary education from the University of Nevada Las Vegas and a bachelor of elementary education from the University of Iowa She and her husband Brian currently reside in Las Vegas NV

Brenda co-founded She Gets Results with Gina Robison-Billups to help provide a place of resources and connections to help women to get better faster and greater results Contact Brenda at wwwBalOrgcom

She Gets Results proudly supports the Moms In Business Grant Competition with the following benefit

Matching Dollar Sponsor SheGetsResultscom is going to match dollar-for-dollar up to $1000 to the Grand Prize Grant Winner

Value $100000 (in Cash)HttpwwwSheGetsResultscom

She Gets Results

PAGE 22 bull June 2011 bull Moms In Business Magazine

The SBE Council

The Small Business amp Entrepreneurship Council (SBE Council) is the nationrsquos leading organization devoted to protecting small business and promoting

entrepreneurship Through advocacy education and training opportunities SBE Council works to foster and promote small business start-up and growth and entrepreneurial opportunity The SBE Council is celebrating their 15th year in operation HttpwwwSBECouncilorg

SBE Council

WE Inc

WE Inc is a a project of the Small Business amp Entrepreneurship Council (SBE Council) -- a prominent advocacy and research organization dedicated to protecting small business and promoting entrepreneurship WE Inc aims is to improve

and enhance the economic climate for womenrsquos entrepreneurship By advocating for policy solutions that encourage business ownership by women and providing information and resources to entrepreneurs at all stages of their business development WE Incworks to increase economic opportunity and financial security for those seeking the rewarding and challenging path of business ownership HttpwwwSBECouncilorg

WE Inc

Hybrid Mom

Hybrid Mom was conceived in 2006 and came into the world in the same way most babies do not without struggle but full of excitement joy and love Our

motivation and passion is to create one authentic inspiring and reliable resource for the multiple roles todayrsquos mom plays - loving parent unique individual and business-minded person HttpmibnorgwwwHybridMomcom

Hybrid Mom

Supporting Heros and Sheros conrsquot

Promotional Partners

ACTiVATE

There are many programs to assist entrepreneurs even programs specific to women but ACTiVATE targets a unique market - technology transfer - and delivers

results An internationally acclaimed program ACTiVATE provides innovative and intensive development along with a community of support created to unlock the true potential of experienced women - a largely untapped market - to start and grow technology-based businesses HttpwwwPathForwardCenterorg

ACTiVATE

Moms In Business Magazine bull June 2011 bull PAGE 23

Chances are that you know a Mom have or had a Mom are a Mom that has had the challenges of starting a business - a dream or perhaps there was an

opportunity to expand their existing business - only to not have enough sup-port or finances

Moms that take an ideadream and create a business while juggling children grandchil-dren family and morehave additional hurdles to conquer

The purpose of the Moms In Business Grant Competition valued at over $10000 is to provide enterpris-ing Moms with vi-tal tools educa-tion support and cash to achieve their goals and success

CongratulationsTo theTop10 Moms In Business Grant Competition Semi-Finalists

These Semi-Finalists need YOUR helpNOW

to achieve their goals

u BROWSE through the 10 Semi-finalists and read about their inspiring ven- tures throughout the following pages

u FIND one or more that you feel you would like to see succeed u VISIT their project u VIEW their generous offers for your support u PITCH IN and Make A Difference in the future of a Mom and her life

Moms In

BusinessGrant Competition

SEMI-FINALISTS

Get Started Now

PAGE 24 bull June 2011 bull Moms In Business Magazine

MEMBERS NEWS

About My Venture

If your passion was an art and a gift that you could share with others how would you go about telling

folks Heads or Tails creates custom bows and dresses for children of all ages This business is built on the quest of sharing caring and making moments special by adding their products to the moments remembered Peerbackers has created a platform to help businesses grow with a twist Heads and Tails has set a goal to raise $11100 in less than 45 days

Heads or Tails needs you right now to make a pledge If the goal is reached Heads and Tails will use the funds to purchase a van sewing equipment and hire additional staff I need your contribution to help Heads or Tails to fulfill its fund raising goal Even more your support will help Heads and Tails make even more moments special with its bows and dresses Make a pledge of support today

About Heads Or Tails manufactures and supplies Custom Childrenrsquos Hair Bows for Babies Toddlers and Girls of all ages Heads Or Tails will be launching their New Dress Line This Line will consist of an array of styles of Pillow Case amp Jumper Dresses

What Do We Need Heads Or Tails is in need of a Commercial Van and a Commercial Embroidery Machine

Why Do We Need Heads Or Tails is expanding and needs the necessary equipment to keep up with the demand and for the business to grow The Commercial Van will be used to transport products to Vendor Trade Shows Festivals Markets and other Craft Shows The Commercial Embroidery Machine will be used to do the embroidery directly at the Shows and at the office location

Goal Our Fundraiser Goal for this project is $11100 (Van-$5000 amp Embroidery Machine $6100) Any contribution big or small will help Fund Heads Or Tails Goal As the business continues to grow Heads Or Tails will be able to give back to the community through Employment Skill Training Entrepreneurship as well as Special Events giving a certain percentage of revenue back to a specific organization

Motto At Heads Or Tails we ldquoStrive in Dressing Your Little One from Head To Tailrdquo

Thank you in Advance for Your Support

Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Angela Owens - Owner Heads or Tails

Moms In Business Grant Competition Semi-Finalists

Moms In Business Magazine bull June 2011 bull PAGE 25

About My Venture

BACKING A WIN-WIN PROJECT EcoBio-Block was developed in Japan to revitalize and purify polluted waters in rivers canals and the ocean over a decade ago It is

presently being used in a variety of outdoor and government projects in Japan Korea India Malaysia and China Using naturersquos own system of cleaning water EcoBio-Block clarifies cloudy water in aquariums ponds and in other environmental uses with beneficial bacteria and nutrients infused in a volcanic rock which multiply and disperse regularly into surrounding waters keeping bacteria levels consistently high enough to breakdown organic waste into less toxic nitrates and keep water clear odor-free and healthy

It also appears to encourage an increase in the levels of microbes which breakdown nitrates into nitrogen gas which then dissipate into the air It has a US Patent and is certified to international safety standards The pondenvironmental products which are known as the ldquonsMrdquo and ldquoWaverdquo are generally effective for about 3 years The nsM are shaped like stones come in a box of 4 and can treat from 100 - 400 gallons of water depending on the condition of the water and the amount of fish) The Waversquos design is based on hydrodynamics and is made to keep mud out and allow bacteria to multiply easily For large pond use it can treat from 300 to 1000 gallons of water (also depending on water conditions and fish populations) It normally takes from 2 to 6 weeks to see optimum results but factors such as temperature can cause a variation in the time frame This product is easy-to-use mess-free and reduces maintenance in ponds and other water features

OUR PROBLEM AND OUR PROJECT ONEdersave Products LLC httpwwwOnedersavecom is the exclusive distributor of EcoBio-Block Family Products in the US and Canada It was the recipient of the 2008 Pet Age magazine ldquoPinnaclerdquo Award for aquarium product of the year The pond and environmental products are brand new additions to our product line but this absolutely unique product faces a major hurdle Despite the fact that it has been thoroughly researched and is being used with great results overseas we face a credibility problem

The product sounds too good to be true and we are pretty much being ignored We want to have a major American University study and publish the data on this product We need to have easily accessible information by a respected source to back up our claims that it will be a boon to the environment as it cleans purifies and deodorizes polluted waters and creates a healthy environment

for aquatic life

With a project like this everyone wins

Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Arline Saiki - ONEdersave

PAGE 26 bull June 2011 bull Moms In Business Magazine

About My Venture

Why we need your support

Sales of our popular Kitty Holstersreg cat harness are about to exceed our supply Demand for our Kitty Holsterreg increased exponentially after being featured on CBS Sunday Morning and being given the highest rating (5 out of 5) by Cat Nip magazine based on its comfort and difficulty for cats to wiggle out of

Our sales have consequently gone through the roof and we are at risk of running out of product We need to make more harnesses sooner than expected cotton prices have soared significantly increasing the cost of manufacturing the Kitty Holsterreg and we need to expand our line with new colors patterns and sizes to meet customer demand Without your help it is unlikely that we will be able to start production before we run out of harnesses What your donations will do for us

Your donation will help us fund a grant to produce more Kitty Holstersreg We are adding several new colors and patterns as well as two additional sizes to fit a wider range of cats The colorspatterns we are adding are camouflage pink tiger stripe and jaguar 10 of sales of the pink Kitty Holster will be donated to charities that support the fight against breast cancer

What you can do to help 1) Donate to this venture 2) Forward our project link to others in your network 3) Share our project with your friends on Facebook and LinkedIn 4) Tweet about our project on Twitter

What you will receive in return

In addition to a sense of satisfaction that you are helping cats get the chance to enjoy being walked outside supporting the fight against breast cancer and a very important part of our growth everyone who pledges will also receive a gift specific to their pledge level and become a member of Crazy K Farmrsquos Circle of Friends which will entitle them to exclusive discounts on our products and behind-the-scenes access to our company and the farm that inspired it

More information about our company

1) Watch a video about our harness httpwwwyoutubecomwatchv=qhjrtuKiNQI 2) Learn more about the harness on the Kitty Holster website wwwKityHolstercom 3) Learn more about our company and the farm atwwwCrazyKFarmcom

We look forward to your support thank you Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Tobi Kosanke - Crazy K Farm - The Kitty Holster

Moms In Business Grant Competition Semi-Finalists

Moms In Business Magazine bull June 2011 bull PAGE 27

COMPETITIONSEMI

FINALIST Temeca Jone - Funducate

About My Venture

Funducate is an exciting company that has a line of educational tools and merchandise for children that are

fun and engaging Funducate was founded by my husband Todd and myself It is registered as an Ohio Limited Liability Corporation Funducate is the Trademark name for all of the Sing Along with Happy Handy Fun Bunch Peek at You Kids Tribute to Heroes and Living in Faith Everyday (LIFE) books videos and merchandise

The Fun Bunch Series and Happy Handy book series 1 and 2 collectively has 10 books self published with the initial trial period using the first series as an educational tool has been used in school and educational facilities to teach children ages 12 months to 11 years of age Within 1 to 3 years all books directed by the Non-Profit Corporation All in One (AIO) Books at all levels of non-profit business has reached the market north south east and west within the United States to areas with educational and literacy challenges Through AIO Outreach Program AIO Books has also partnered with learning institutions and

organization to incorporate a multi-systemic approach establishing a continuum of mental health community school and home based interventions to further demonstratepromote fun learning and education I dress as Udder the Cow one of our Fun Bunch character I read our Tribute to Heroes books sing songs discuss about our heroes the Military Fire and Police Department with children during AIO outreach program

Also through the outreach program I am able to donate books and help bring fun to education and assist educators

Please visit wwwFunducatenetThank you in Advance for Your Support Visit httpwwwMomsInBusinessGrantcom

PAGE 28 bull June 2011 bull Moms In Business Magazine

About My Venture

Seniors Helping Seniors ndash Las Vegas NV When Employees Become Parentrsquos CaregiversHELP SHS CREATE OUR SHS EDUCATIONAL PROGRAM FOR EMPLOYERS About UShellipMy mom was a great lady When she developed Alzheimerrsquos

in 2002 she was still an intelligent outgoing and fun loving person I wanted to spend time with her before the disease caused her to become unaware of her family and her surroundings Thankfully I was able to quit my job and stay with her I lived with her for over two years and it was some of the best spent times with her in my life

However many adult children canrsquot always help with the caregiving of their parents or risk any consequences with their jobs due to absenteeism or lack of productivity In most caregiving situations the elderly parent wants their daughter or son there to help because they know that they are trustworthy Upon my motherrsquos death I knew that I wanted to continue to help elder seniors as well as the older children of senior parents That is when my husband Doug and I discovered Seniors Helping Seniors an exceptional and unique program of compassion and care It matches senior caregivers with seniors who are looking for a little help to stay independent in their own home for as long a possible a way to give and to receive This innovative program creates the support you need from people with life experiences who will understand your parent the most

This has been a great business for my husband and I because we both enjoy helping others But we have realized that there are so many adult children caregivers today who are trying to juggle their families their job and their aging parent(s) throughout their daily lives It has become a 247 struggle for them not allowing them to enjoy being their parentsrsquo kids anymore just their caregivers

What we want to accomplishhellipSeniors Helping Seniors provides in-home non-medical caregiving services to seniors in our community In addition Seniors Helping Seniors wants to start an SHS Educational Program to provide information to our local employers about their employees who are responsible for the caregiving of an elder senior In the 1980rsquos American businesses adapted their human resource policies to accommodate the needs of workers with young children Now many of those same workers face a new responsibility providing care for an older parent relative or friend Just as childcare did the growing need for eldercare presents companies with a new reality ndash workers who must juggle multiple demands on their time and energy Yet this reality presents genuine opportunities for those firms that recognize itrdquo We hope that by implementing the SHS Educational Program we can develop various elder caregiving resources for the benefit of the employee employer and company

What We Will Plan Forhellip Basic Packet ndash information about local agencies and support groups for employees as an option to help deal with caregiver stress reduce absenteeism and increase productivity in the workplace Employee How to Guides ndash help employer in developing a manual as simple or complex as they want to help their employees with caregiving and family caregiving ldquoburnoutrdquo issues Benefit(s) Packet ndash provide ownersmanagers with ideas about eldercare policies that they can implement into their

overall existing benefits and policies packages such as Flex-time shortened work weeks modified schedules Telecommuting Long-term care insurance plans to cover spouse and parentsparents in law

Speakers Forum ndash provide employers with ongoing presentations to educate their workforce on how to make good choices regarding caregiving amp eldercare Host ldquoCaregiver Fairsrdquo Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Natalie Ahlstrom - Seniors Helping Seniors - Las Vegas

Moms In Business Grant Competition Semi-FinalistsMoms In Business Grant Competition Semi-Finalists

Moms In Business Magazine bull June 2011 bull PAGE 29

About My Venture

BlueEyes amp BareFeet Designs is a clothing and design company featuring a collection for children created from

vintage vintage-inspired modern and recycled fabrics

Each piece is handmade and ultimately inspired by my children - two daughters Abigail and Elise and my son Isaac You will see them in many of the pictures as they are my regular lsquomodelsrsquo and everyday users of the designs Right now we are a one-man showhopefully about to change all that Our Unique Proposition - What makes BlueEyes amp BareFeet Designs unique is our focus on use of fabrics that are either recycled upcycled or sustainable 70-80 of our designs follow this concept Upcycling according to an article in the April 2011 issue of Entrepreneur magazine is ldquoushering in an entirely new wave of entrepreneurial innovationrdquo Upcycling by nature also leaves room for higher profit margins giving me the opportunity to outsource areas I need support in through partnerships with other local companies earlier in the business cycle rather than later boosting our chances for solid and consistent business growth Clients love the fact that I can take clothes they no longer want heirloom pieces or lsquoleftover good intentionsrsquo of fabrics they never used and bring them back to life as a boutique style outfit for their little one(s) A quick example is in the use of a t-shirt One t-shirt will either be turned into a jersey scarf a t-shirt tutu or play a role in the construction of a jersey dress or a combination thereof There is very little fabric left as waste when I am finished allowing the fabrics to reach their full potential and be used again in a different purpose saving energy time and money versus the use of new fabrics I currently find my fabrics through donations thrift stores and vintage stores We have set styles of designs but each piece usually ends up slightly or largely different bringing in the added value of one-of-a-kind looks Our Growth - Last year I launched this clothing collection for children as a project and an outlet for my creative mind The collection has quickly surpassed my expectations and has grown to a spot where I felt compelled this year to take a leap of faith resign from my position as a financial advisor and go fulltime on February 1 I am a faith-driven person and to make a long story short truly believe this business is not mine I am merely the first employee entrusted to bring it to its full potential The doors and opportunities opened by God have been truly mind-blowing The collection has steadily grown through word of mouth and personal marketing and is now at a point where growing demand justifies hiring help in the areas of production and administration This will allow my focus to be on design and expanding the product line through strategic partnerships with other local designers or further in-house production Your support in this funding will help to lsquobridge the gaprsquo in costs for hiring and branding

Three pivotal elements to the growth have been middotParticipation as a featured designer in the Childrenrsquos Fashion Show during Midwest Fashion Week in March middotPublicity through articles in local newspapers and publications middotWildfire word of mouth marketing from the best clients ever

I really work hard to build a community around my designs and have tremendous support in doing so locally and am ready to take this to the next level BlueEyes amp BareFeet products have already made their way into local boutiques through our partnership withAesthetic Design Style House providing the framework necessary to do what I do best design and innovate I am a born entrepreneur with the drive and business acumen to make this a sustainable company and am so excited to work with

Peerbackers and National Association of Moms in Business to take the next step in my business growth

Your Dollars - Your backing of this venture does not mean that money goes into my bank account to sit It will be distributed into a whole community of support for this venture From branding to website upgrading production to promotion your dollars will filter through the hands of MANY local businesses and designers Your funding will be a pivotal and defining moment for BlueEyes amp BareFeet Designs and every dollar is truly appreciated Thank YOU in advance for your support Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Stephanie Williams - BlueEyes amp BareFeet Clothing Designs

PAGE 30 bull June 2011 bull Moms In Business Magazine

About Our Venture

WE NEED YOUR HELP The Abstinence Education Council operating under the trade name AEC-I Decide (httpwwwAEC-

IDecideorg) works with young people in rural central NY to help them to make good choices for a happy healthy future

Our young people today face challenges that we could never have imagined Instead of getting good role models they are bombarded from all sides with messages that are confusing unhealthy counter-productive and too often inappropriate This often has the effect of encouraging high-risk behaviors

OUR PROGRAM All high-risk behaviors essentially come out of the same basic problems Starting with a lack of self-esteem (self-respect) and encompassing other issues from poor role models to problems with ADDADHD studies like those from State University New York Cortlandrsquos Center for the 4th and 5th Rs (httpcorlandeducharacteraboutushtm) have found that character education reduces the likelihood of children getting into high risk behaviors and increases the likelihood of success in life Since the late 1990rsquos abstinence programs have started focusing on addressing the reasons for all high risk behaviors and developing character as well as promoting developmental assets (httpsearch-instituteorgcontentwhat-are-developmental-assets) and protective factors This has influenced our decision to expand the focus of our programs to address the root causes of deadly behaviors

OUR NEEDThe problem we have been having with our programs is that we have had to tailor them to the specific needs of the organization which is making a request which means pretty much developing something new for each group We need to be more proactive so instead of waiting for people to call us and have them tell us what they want us to do we plan on booking the local libraries (which are free or very cheap) and just offering this program ourselves It will be for girls only ages 8 to 12 and 13 to 17 What we are doing now is putting together an 8 to 10 week program which we are calling ldquoHealthy Beautyrdquo It will start with Doversquos Self Esteem program which you can review at httpwwwdoveusdl=CFRBaspxlcp-dfrbarticlesvideos) The rest of the program will cover physical mental emotional and spiritual beauty with an emphasis on modesty and self-control as well as real tips on healthy beauty (inside and out) The program will loosely follow Sean Coveyrsquos book ldquoThe 7 Habits of Highly Effective Teensrdquo

OUR PROBLEMThere are so many kids that we would like to reach but this is a ministry and we donrsquot charge for our programs We are funded by donations which were down this last year We have a very small staff and very limited funds

OUR SOLUTION WITH YOUR HELP We are tapping into volunteers from Christianvolunteeringorg and are looking forward to the boost we expect from their help We are going to concentrate on girls ages 8 to 18 to simplify things for us And we are trying this innovative new way to raise funds and expand our base raise our visibility raise awareness of the problems our children face and offer helpful solutions

We can do it with your help Be our ldquoAngelrdquo and ask your friends to check us out at httpwwwMomsInBusinessGrantcomThank you

COMPETITIONSEMI

FINALIST Abstinence Education Council Non-profit Organization

Moms In Business Grant Competition Semi-Finalists

Moms In Business Magazine bull June 2011 bull PAGE 31

About My Venture

What is this venture all about

There are four key questions to ask or steps to any new idea Read on as I ask and answer the top questions

1 Do you Love It or Like It A Lot It must be something you like ideally something you love There has to be a passion or strong desire to learn and know more about something before venturing out Answer I love the game of golf and believe any woman can learn life lessons from golf that she can carry to her friendships her family and her business

2 Does anyone else like it Are there other people that like some part of the activity involved If you were starting an ice cream shop there would have to be someone somewhere that liked ice cream in order to be in business Answer I am one of those that would hop in the ice cream line There are many women that feel overwhelmed by all things golf and that is the first hurdle we will climb with them together

3 Have you made a decision Any idea remains between the ears if a decision is not made to take it to the next level and beyond Answer The merge of golf business and friends in a casual setting that introduces women to the world of golf is a decision that needs no thinking

4 Will you promote promote promote This is essentially the get busy step Answer This is the make it all happen phase and why I am here I have been through three of phases and am beyond ready to promote this as the concept for teaching life lessons around

I want to use the game of golf to teach women life lessons in a blend of areas to include self-esteem parenting and business A game that uses precision skill and patience is THE place to negotiate and even close business deals As with any venture or undertaking its important to plan a maneuver take a step forward and just swing Golf is a venue to be celebrated by other women and learning to play through our golf partner match up website peer-to-peer lessons and the largest part of the endeavor a one-day golf clinic with a second day for open play and mini tournament The funding from peer-backers would be used to design create and maintain a website purchase starter sets of clubs and other golf equipment and to promote the clinic

Why help fund this project I have a long standing background in event planning and have coordinated planned and run numerous golf tournaments hole-in-one fund raising events and social events with golf as a primary focus I also co-own multiple other businesses so I have started managed and successfully run multiple businesses I have the ability to kick start any concept and one that includes good times great learning and golf--thatrsquos an adventure I will undertake and grow

Why is This So Special This project is unique because it combines the elements of friendship mentoring business coaching and empowerment in one place and has so many ways to branch out in the future The endeavor is a personal passion but does so much for the community expanding the views of others and broadening the mind on how to include golf lessons in everyday life

Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Tarrah Jennings - On Par Empowerment Day for Women

PAGE 32 bull June 2011 bull Moms In Business Magazine

About My Venture

I Marketed my Business Basically for Free and I Teach You How to Do the Same

While on bed rest with my second child in 2008 I became severely depressed and worried about everything I dealt with my depression in a very careless wayI drove my family into severe debt I spent money on every and anything to keep myself lsquohappyrsquo and those around me happy too

One month of bed rest and my pregnancy I was slapped in the face with the reality that I had put my family in a horrible financial position and I wasnrsquot sure how to fix the situation With a two year old already at home and a new baby arriving any day the last thing I wanted to consider was going back to work So I explored my options and made the decision to build a business from home The little money I had was used to take care of the legal pieces such as getting my business license I was stumped on how to get the word out about my business with no money Enter Twitter Facebook and LinkedIn

I was already on some social networks socially but decided to take a chance and see if I could spread more info about my new venture using the Internet I was quickly able to spread the word among friends and family and potential clients I landed my first client four days after joining Twitter I learned about other ways to strategically place myself in front of people that could were either potentially clients or like-minded individuals that I could possibly collaborate and network with Today The Savvy Womenrsquos Business Solution still puts very little money out for marketing and Irsquom working hard to help fix the financial burden I put my family under

Would You Like to Learn How to Market Your Business on the Internet Also I would love to teach other moms and women in the Baltimore area how to market their businesses using social media and I want to do this for as little money as possible

By reaching my goal of $3000 I will hold four hands-on trainings in the Baltimore-Washington DC in the next 12 months Additionally I will be able to use this money to market locally in print media that I normally would not be able to afford on my own I can help other women like myself establish a professional presence for themselves a social media

strategy for their business and fun innovative ways to get your clients customers and community involved with your business

I thank you for your support and feel free to connect with me with any questions you may have Feel free to share my venture using the easy social media share buttons

Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Rebecca Buscemi - The Savvy Womenrsquos Business Solution

Moms In Business Grant Competition Semi-Finalists

Moms In Business Magazine bull June 2011 bull PAGE 33

About My Venture

The purpose of BuyByMomcom is to promote moms in business and get them out on the web BuyByMomcom is owned by Julianne Alvarez-Wish a WAHM to 4

My passion is for the moms who want to stay at home with their children while bringing in an income by selling the items they create or the products they believe in A friend of mine started an online boutique and tried so hard to market it and get word out about the products that she offered However in over 2 years she only ever made 2 sales from the boutique She was heartbroken All the time money and effort she was putting into the website was bringing her nothing in return She was frustrated to say the least and decided to close up shop

BuyByMomcom was born because I wanted to keep that from happening to other moms I wanted to see mothers succeed in their businesses and be able to stay at home with their children I wanted to spread the word about the amazing talents moms possess and I wanted to see them succeed beyond their wildest dreams in your business I truly believe that by working together we can make each mom a success

Some of the Features of BuyByMomcom

bullFree Listings for any mom in business on our Mom Shops amp Blogs page bullRandom Spotlight links every few days for more exposure to your business bullFeatured Mom opportunities where your business is in the spotlight for an entire week bullReviews and giveaways of some of the best mom-made products you will find bullReasonable advertising rates so that your 125x125 button is on every page of the website and blog

We want you to succeed Stop by BuyByMomcom today and add your free listing and check out all the other wonderful WAHMs and the products we have to offer

Visit httpwwwMomsInBusinessGrantcom - we welcome your support

COMPETITIONSEMI

FINALIST Julianne Wish - Buy By Mom

PAGE 34 bull June 2011 bull Moms In Business Magazine

Moms In Business Magazine bull June 2011 bull PAGE 35

FounderGina Robison-Billups

EditorDesignLayout

Eugenia Martini-JarrettEugeniaMIBNorg

Advertising Gina Robison-Billups

GinaMIBNorg

Published by NAFMIB the National Association for Moms In Business The Leading National Association Representing Executive Entrepreneur and CEO Moms

MIBNorg NAFMIBorg

Copyright 2011 copy International Association For Moms In Business See wwwMIBNorg for full copyright page

All Rights Reserved

ldquoTwenty years from now you will be more disappointed by the things that you didnrsquot do than by the ones you did do So throw off the bowlines Sail away from the safe harbor Catch the trade winds in your sails Explore Dream Discoverrdquo ~Mark Twain

ldquoWhatever the mind of man can conceive and believe it can achieve Thoughts are things And powerful things at that when mixed with definiteness of purpose and burning desire can be translated into richesrdquo ~ Napoleon Hill

ldquoPeople are definitely a companyrsquos greatest asset It doesnrsquot make any difference whether the product is cars or cosmetics A company is only as good as the people it keepsrdquo ~ Mary Kay Ash

ldquoSuccess or failure in business is caused more by the mental attitude even than by mental capacitiesrdquo~ Walter Scott

ldquoWhat I know for sure is that behind every catastrophe there are great lessons to be learned Among the many that we as a country need to get is that as long as we play the ldquous and themrdquo game we donrsquot evolve as people as a nation as a planetrdquo ~ Oprah Winfrey

ldquoLife is not about how fast you run or how high you climb but how well you bouncerdquo ~ Unknown

sign in a gift shop windowUnattended Children will be given an Espresso and a Free Puppy

Wisdoms for Thought

Page 20: Moms In Business Magazine June 2011

PAGE 20 bull June 2011 bull Moms In Business Magazine

RTS Publishing ndash Richelle Shaw CEO

Richelle is the leading expert and authority in building successful million dollar businesses Richellersquos experience comes from building her first business to $36 million losing it all after the 911 World Trade Center Tragedies then

successfully rebuilding her million dollar company in approximately 5 months As the only female African American public utility owner in the nation Richelle has won local and national awards including Top Woman Entrepreneur from AKA Las Vegas Chapter Marketer of the Year from Glazer-Kennedy Insiderrsquos Circle of 20000 members and Unstoppable Woman for the Womenrsquos Leadership Counsel She was also nominated for the GreenLeaf Award Top 50 Collection Professionals and the Top 40 Under 40 when she was 27

After writing the book How to Build A Million Dollar Business in Las Vegas- Without the Casinos Richelle set on a journey to help other women of color build their own million dollar businesses Since 2007 Richelle has successfully mentored over 6400 women of color in her international coaching program designed to help take business ideas and make them a business reality

Richelle is also a mentor for Make Mine A Million an expert content contributor on multiple internet sites and featured in over 30 publications including Inc Entrepreneur Black Enterprise Smart Money plus the covers of Collection Advisor and MOMEO Magazines

Currently Richelle shares her knowledge with several business owners across the United States as their business advisor and implementation coach She and her staff implement the strategic plans to help build businesses for several physicians a beauty school a race car association a restaurant and an auto repair facility She has helped business owners in over 98 different industries

Richelle is providing the grand prize grant winner withOne Year Onyx Level Membership and Mentoring to The Million Dollar Equation with Richelle Shaw Included

u Monthly coaching and training calls on essential business building strategies included in the Million Dollar Equation

u Step by Step Checklist on how to use different tactics and media u Downloadable examples of strategies u Access to the Million Dollar Equation Solutions Center where all small business

questions are answered

Total Value $300000HttpwwwTheMillionDollarEquationcom

RTS Publishing

Heros and SherosSupporting Moms In Business Grant Competitors

The

This Monthrsquos Featured Heros amp Sheros Part 2

Moms In Business Magazine bull June 2011 bull PAGE 21

She Gets ResultsBrenda Prinzavalli

Brenda Prinzavalli is a writer consultant seminar developer and business owner She has a passion for helping others achieve greater balance in their busy lives A former educator trainer and consultant in the field of education Brenda is the founder and owner of Balanced Organizing Solutions LLC

a unique organizing business that perfectly marries her professional expertise as an educator and problem-solver with a personal commitment to health and wellness of the body and mind - beginning with a simplified organized life

Brenda has served a variety of business and residential clients on projects large and small and she regularly works with corporate executives to create more profitable businesses and greater worklife balance through streamlined systems She also works with individuals and families who want to simplify their lives and gain more time to pursue their passions

Brenda is also in various forms of media whether writing her Organizing eNewsletters contributing to a variety of publications or appearing as the Dream Team Organization Editor for the FOX show MORE on KVVU FOX 5 Las Vegas This gives her the opportunity to spread her gift of organizing on a broader scale

Her memberships include The National Association For Moms In Business the National Association of Women Business Owners and the National Association of Professional Organizers as a Golden Circle Member She has served as National Chair for the National Association For Moms In Business National Board Committee Chair for theCreate Your Dreams Gala Co-Chair of the Women of Distinction Awards and Nevada

Ambassador for the National Association of Professional Organizers

Brenda holds a master of elementary education from the University of Nevada Las Vegas and a bachelor of elementary education from the University of Iowa She and her husband Brian currently reside in Las Vegas NV

Brenda co-founded She Gets Results with Gina Robison-Billups to help provide a place of resources and connections to help women to get better faster and greater results Contact Brenda at wwwBalOrgcom

She Gets Results proudly supports the Moms In Business Grant Competition with the following benefit

Matching Dollar Sponsor SheGetsResultscom is going to match dollar-for-dollar up to $1000 to the Grand Prize Grant Winner

Value $100000 (in Cash)HttpwwwSheGetsResultscom

She Gets Results

PAGE 22 bull June 2011 bull Moms In Business Magazine

The SBE Council

The Small Business amp Entrepreneurship Council (SBE Council) is the nationrsquos leading organization devoted to protecting small business and promoting

entrepreneurship Through advocacy education and training opportunities SBE Council works to foster and promote small business start-up and growth and entrepreneurial opportunity The SBE Council is celebrating their 15th year in operation HttpwwwSBECouncilorg

SBE Council

WE Inc

WE Inc is a a project of the Small Business amp Entrepreneurship Council (SBE Council) -- a prominent advocacy and research organization dedicated to protecting small business and promoting entrepreneurship WE Inc aims is to improve

and enhance the economic climate for womenrsquos entrepreneurship By advocating for policy solutions that encourage business ownership by women and providing information and resources to entrepreneurs at all stages of their business development WE Incworks to increase economic opportunity and financial security for those seeking the rewarding and challenging path of business ownership HttpwwwSBECouncilorg

WE Inc

Hybrid Mom

Hybrid Mom was conceived in 2006 and came into the world in the same way most babies do not without struggle but full of excitement joy and love Our

motivation and passion is to create one authentic inspiring and reliable resource for the multiple roles todayrsquos mom plays - loving parent unique individual and business-minded person HttpmibnorgwwwHybridMomcom

Hybrid Mom

Supporting Heros and Sheros conrsquot

Promotional Partners

ACTiVATE

There are many programs to assist entrepreneurs even programs specific to women but ACTiVATE targets a unique market - technology transfer - and delivers

results An internationally acclaimed program ACTiVATE provides innovative and intensive development along with a community of support created to unlock the true potential of experienced women - a largely untapped market - to start and grow technology-based businesses HttpwwwPathForwardCenterorg

ACTiVATE

Moms In Business Magazine bull June 2011 bull PAGE 23

Chances are that you know a Mom have or had a Mom are a Mom that has had the challenges of starting a business - a dream or perhaps there was an

opportunity to expand their existing business - only to not have enough sup-port or finances

Moms that take an ideadream and create a business while juggling children grandchil-dren family and morehave additional hurdles to conquer

The purpose of the Moms In Business Grant Competition valued at over $10000 is to provide enterpris-ing Moms with vi-tal tools educa-tion support and cash to achieve their goals and success

CongratulationsTo theTop10 Moms In Business Grant Competition Semi-Finalists

These Semi-Finalists need YOUR helpNOW

to achieve their goals

u BROWSE through the 10 Semi-finalists and read about their inspiring ven- tures throughout the following pages

u FIND one or more that you feel you would like to see succeed u VISIT their project u VIEW their generous offers for your support u PITCH IN and Make A Difference in the future of a Mom and her life

Moms In

BusinessGrant Competition

SEMI-FINALISTS

Get Started Now

PAGE 24 bull June 2011 bull Moms In Business Magazine

MEMBERS NEWS

About My Venture

If your passion was an art and a gift that you could share with others how would you go about telling

folks Heads or Tails creates custom bows and dresses for children of all ages This business is built on the quest of sharing caring and making moments special by adding their products to the moments remembered Peerbackers has created a platform to help businesses grow with a twist Heads and Tails has set a goal to raise $11100 in less than 45 days

Heads or Tails needs you right now to make a pledge If the goal is reached Heads and Tails will use the funds to purchase a van sewing equipment and hire additional staff I need your contribution to help Heads or Tails to fulfill its fund raising goal Even more your support will help Heads and Tails make even more moments special with its bows and dresses Make a pledge of support today

About Heads Or Tails manufactures and supplies Custom Childrenrsquos Hair Bows for Babies Toddlers and Girls of all ages Heads Or Tails will be launching their New Dress Line This Line will consist of an array of styles of Pillow Case amp Jumper Dresses

What Do We Need Heads Or Tails is in need of a Commercial Van and a Commercial Embroidery Machine

Why Do We Need Heads Or Tails is expanding and needs the necessary equipment to keep up with the demand and for the business to grow The Commercial Van will be used to transport products to Vendor Trade Shows Festivals Markets and other Craft Shows The Commercial Embroidery Machine will be used to do the embroidery directly at the Shows and at the office location

Goal Our Fundraiser Goal for this project is $11100 (Van-$5000 amp Embroidery Machine $6100) Any contribution big or small will help Fund Heads Or Tails Goal As the business continues to grow Heads Or Tails will be able to give back to the community through Employment Skill Training Entrepreneurship as well as Special Events giving a certain percentage of revenue back to a specific organization

Motto At Heads Or Tails we ldquoStrive in Dressing Your Little One from Head To Tailrdquo

Thank you in Advance for Your Support

Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Angela Owens - Owner Heads or Tails

Moms In Business Grant Competition Semi-Finalists

Moms In Business Magazine bull June 2011 bull PAGE 25

About My Venture

BACKING A WIN-WIN PROJECT EcoBio-Block was developed in Japan to revitalize and purify polluted waters in rivers canals and the ocean over a decade ago It is

presently being used in a variety of outdoor and government projects in Japan Korea India Malaysia and China Using naturersquos own system of cleaning water EcoBio-Block clarifies cloudy water in aquariums ponds and in other environmental uses with beneficial bacteria and nutrients infused in a volcanic rock which multiply and disperse regularly into surrounding waters keeping bacteria levels consistently high enough to breakdown organic waste into less toxic nitrates and keep water clear odor-free and healthy

It also appears to encourage an increase in the levels of microbes which breakdown nitrates into nitrogen gas which then dissipate into the air It has a US Patent and is certified to international safety standards The pondenvironmental products which are known as the ldquonsMrdquo and ldquoWaverdquo are generally effective for about 3 years The nsM are shaped like stones come in a box of 4 and can treat from 100 - 400 gallons of water depending on the condition of the water and the amount of fish) The Waversquos design is based on hydrodynamics and is made to keep mud out and allow bacteria to multiply easily For large pond use it can treat from 300 to 1000 gallons of water (also depending on water conditions and fish populations) It normally takes from 2 to 6 weeks to see optimum results but factors such as temperature can cause a variation in the time frame This product is easy-to-use mess-free and reduces maintenance in ponds and other water features

OUR PROBLEM AND OUR PROJECT ONEdersave Products LLC httpwwwOnedersavecom is the exclusive distributor of EcoBio-Block Family Products in the US and Canada It was the recipient of the 2008 Pet Age magazine ldquoPinnaclerdquo Award for aquarium product of the year The pond and environmental products are brand new additions to our product line but this absolutely unique product faces a major hurdle Despite the fact that it has been thoroughly researched and is being used with great results overseas we face a credibility problem

The product sounds too good to be true and we are pretty much being ignored We want to have a major American University study and publish the data on this product We need to have easily accessible information by a respected source to back up our claims that it will be a boon to the environment as it cleans purifies and deodorizes polluted waters and creates a healthy environment

for aquatic life

With a project like this everyone wins

Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Arline Saiki - ONEdersave

PAGE 26 bull June 2011 bull Moms In Business Magazine

About My Venture

Why we need your support

Sales of our popular Kitty Holstersreg cat harness are about to exceed our supply Demand for our Kitty Holsterreg increased exponentially after being featured on CBS Sunday Morning and being given the highest rating (5 out of 5) by Cat Nip magazine based on its comfort and difficulty for cats to wiggle out of

Our sales have consequently gone through the roof and we are at risk of running out of product We need to make more harnesses sooner than expected cotton prices have soared significantly increasing the cost of manufacturing the Kitty Holsterreg and we need to expand our line with new colors patterns and sizes to meet customer demand Without your help it is unlikely that we will be able to start production before we run out of harnesses What your donations will do for us

Your donation will help us fund a grant to produce more Kitty Holstersreg We are adding several new colors and patterns as well as two additional sizes to fit a wider range of cats The colorspatterns we are adding are camouflage pink tiger stripe and jaguar 10 of sales of the pink Kitty Holster will be donated to charities that support the fight against breast cancer

What you can do to help 1) Donate to this venture 2) Forward our project link to others in your network 3) Share our project with your friends on Facebook and LinkedIn 4) Tweet about our project on Twitter

What you will receive in return

In addition to a sense of satisfaction that you are helping cats get the chance to enjoy being walked outside supporting the fight against breast cancer and a very important part of our growth everyone who pledges will also receive a gift specific to their pledge level and become a member of Crazy K Farmrsquos Circle of Friends which will entitle them to exclusive discounts on our products and behind-the-scenes access to our company and the farm that inspired it

More information about our company

1) Watch a video about our harness httpwwwyoutubecomwatchv=qhjrtuKiNQI 2) Learn more about the harness on the Kitty Holster website wwwKityHolstercom 3) Learn more about our company and the farm atwwwCrazyKFarmcom

We look forward to your support thank you Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Tobi Kosanke - Crazy K Farm - The Kitty Holster

Moms In Business Grant Competition Semi-Finalists

Moms In Business Magazine bull June 2011 bull PAGE 27

COMPETITIONSEMI

FINALIST Temeca Jone - Funducate

About My Venture

Funducate is an exciting company that has a line of educational tools and merchandise for children that are

fun and engaging Funducate was founded by my husband Todd and myself It is registered as an Ohio Limited Liability Corporation Funducate is the Trademark name for all of the Sing Along with Happy Handy Fun Bunch Peek at You Kids Tribute to Heroes and Living in Faith Everyday (LIFE) books videos and merchandise

The Fun Bunch Series and Happy Handy book series 1 and 2 collectively has 10 books self published with the initial trial period using the first series as an educational tool has been used in school and educational facilities to teach children ages 12 months to 11 years of age Within 1 to 3 years all books directed by the Non-Profit Corporation All in One (AIO) Books at all levels of non-profit business has reached the market north south east and west within the United States to areas with educational and literacy challenges Through AIO Outreach Program AIO Books has also partnered with learning institutions and

organization to incorporate a multi-systemic approach establishing a continuum of mental health community school and home based interventions to further demonstratepromote fun learning and education I dress as Udder the Cow one of our Fun Bunch character I read our Tribute to Heroes books sing songs discuss about our heroes the Military Fire and Police Department with children during AIO outreach program

Also through the outreach program I am able to donate books and help bring fun to education and assist educators

Please visit wwwFunducatenetThank you in Advance for Your Support Visit httpwwwMomsInBusinessGrantcom

PAGE 28 bull June 2011 bull Moms In Business Magazine

About My Venture

Seniors Helping Seniors ndash Las Vegas NV When Employees Become Parentrsquos CaregiversHELP SHS CREATE OUR SHS EDUCATIONAL PROGRAM FOR EMPLOYERS About UShellipMy mom was a great lady When she developed Alzheimerrsquos

in 2002 she was still an intelligent outgoing and fun loving person I wanted to spend time with her before the disease caused her to become unaware of her family and her surroundings Thankfully I was able to quit my job and stay with her I lived with her for over two years and it was some of the best spent times with her in my life

However many adult children canrsquot always help with the caregiving of their parents or risk any consequences with their jobs due to absenteeism or lack of productivity In most caregiving situations the elderly parent wants their daughter or son there to help because they know that they are trustworthy Upon my motherrsquos death I knew that I wanted to continue to help elder seniors as well as the older children of senior parents That is when my husband Doug and I discovered Seniors Helping Seniors an exceptional and unique program of compassion and care It matches senior caregivers with seniors who are looking for a little help to stay independent in their own home for as long a possible a way to give and to receive This innovative program creates the support you need from people with life experiences who will understand your parent the most

This has been a great business for my husband and I because we both enjoy helping others But we have realized that there are so many adult children caregivers today who are trying to juggle their families their job and their aging parent(s) throughout their daily lives It has become a 247 struggle for them not allowing them to enjoy being their parentsrsquo kids anymore just their caregivers

What we want to accomplishhellipSeniors Helping Seniors provides in-home non-medical caregiving services to seniors in our community In addition Seniors Helping Seniors wants to start an SHS Educational Program to provide information to our local employers about their employees who are responsible for the caregiving of an elder senior In the 1980rsquos American businesses adapted their human resource policies to accommodate the needs of workers with young children Now many of those same workers face a new responsibility providing care for an older parent relative or friend Just as childcare did the growing need for eldercare presents companies with a new reality ndash workers who must juggle multiple demands on their time and energy Yet this reality presents genuine opportunities for those firms that recognize itrdquo We hope that by implementing the SHS Educational Program we can develop various elder caregiving resources for the benefit of the employee employer and company

What We Will Plan Forhellip Basic Packet ndash information about local agencies and support groups for employees as an option to help deal with caregiver stress reduce absenteeism and increase productivity in the workplace Employee How to Guides ndash help employer in developing a manual as simple or complex as they want to help their employees with caregiving and family caregiving ldquoburnoutrdquo issues Benefit(s) Packet ndash provide ownersmanagers with ideas about eldercare policies that they can implement into their

overall existing benefits and policies packages such as Flex-time shortened work weeks modified schedules Telecommuting Long-term care insurance plans to cover spouse and parentsparents in law

Speakers Forum ndash provide employers with ongoing presentations to educate their workforce on how to make good choices regarding caregiving amp eldercare Host ldquoCaregiver Fairsrdquo Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Natalie Ahlstrom - Seniors Helping Seniors - Las Vegas

Moms In Business Grant Competition Semi-FinalistsMoms In Business Grant Competition Semi-Finalists

Moms In Business Magazine bull June 2011 bull PAGE 29

About My Venture

BlueEyes amp BareFeet Designs is a clothing and design company featuring a collection for children created from

vintage vintage-inspired modern and recycled fabrics

Each piece is handmade and ultimately inspired by my children - two daughters Abigail and Elise and my son Isaac You will see them in many of the pictures as they are my regular lsquomodelsrsquo and everyday users of the designs Right now we are a one-man showhopefully about to change all that Our Unique Proposition - What makes BlueEyes amp BareFeet Designs unique is our focus on use of fabrics that are either recycled upcycled or sustainable 70-80 of our designs follow this concept Upcycling according to an article in the April 2011 issue of Entrepreneur magazine is ldquoushering in an entirely new wave of entrepreneurial innovationrdquo Upcycling by nature also leaves room for higher profit margins giving me the opportunity to outsource areas I need support in through partnerships with other local companies earlier in the business cycle rather than later boosting our chances for solid and consistent business growth Clients love the fact that I can take clothes they no longer want heirloom pieces or lsquoleftover good intentionsrsquo of fabrics they never used and bring them back to life as a boutique style outfit for their little one(s) A quick example is in the use of a t-shirt One t-shirt will either be turned into a jersey scarf a t-shirt tutu or play a role in the construction of a jersey dress or a combination thereof There is very little fabric left as waste when I am finished allowing the fabrics to reach their full potential and be used again in a different purpose saving energy time and money versus the use of new fabrics I currently find my fabrics through donations thrift stores and vintage stores We have set styles of designs but each piece usually ends up slightly or largely different bringing in the added value of one-of-a-kind looks Our Growth - Last year I launched this clothing collection for children as a project and an outlet for my creative mind The collection has quickly surpassed my expectations and has grown to a spot where I felt compelled this year to take a leap of faith resign from my position as a financial advisor and go fulltime on February 1 I am a faith-driven person and to make a long story short truly believe this business is not mine I am merely the first employee entrusted to bring it to its full potential The doors and opportunities opened by God have been truly mind-blowing The collection has steadily grown through word of mouth and personal marketing and is now at a point where growing demand justifies hiring help in the areas of production and administration This will allow my focus to be on design and expanding the product line through strategic partnerships with other local designers or further in-house production Your support in this funding will help to lsquobridge the gaprsquo in costs for hiring and branding

Three pivotal elements to the growth have been middotParticipation as a featured designer in the Childrenrsquos Fashion Show during Midwest Fashion Week in March middotPublicity through articles in local newspapers and publications middotWildfire word of mouth marketing from the best clients ever

I really work hard to build a community around my designs and have tremendous support in doing so locally and am ready to take this to the next level BlueEyes amp BareFeet products have already made their way into local boutiques through our partnership withAesthetic Design Style House providing the framework necessary to do what I do best design and innovate I am a born entrepreneur with the drive and business acumen to make this a sustainable company and am so excited to work with

Peerbackers and National Association of Moms in Business to take the next step in my business growth

Your Dollars - Your backing of this venture does not mean that money goes into my bank account to sit It will be distributed into a whole community of support for this venture From branding to website upgrading production to promotion your dollars will filter through the hands of MANY local businesses and designers Your funding will be a pivotal and defining moment for BlueEyes amp BareFeet Designs and every dollar is truly appreciated Thank YOU in advance for your support Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Stephanie Williams - BlueEyes amp BareFeet Clothing Designs

PAGE 30 bull June 2011 bull Moms In Business Magazine

About Our Venture

WE NEED YOUR HELP The Abstinence Education Council operating under the trade name AEC-I Decide (httpwwwAEC-

IDecideorg) works with young people in rural central NY to help them to make good choices for a happy healthy future

Our young people today face challenges that we could never have imagined Instead of getting good role models they are bombarded from all sides with messages that are confusing unhealthy counter-productive and too often inappropriate This often has the effect of encouraging high-risk behaviors

OUR PROGRAM All high-risk behaviors essentially come out of the same basic problems Starting with a lack of self-esteem (self-respect) and encompassing other issues from poor role models to problems with ADDADHD studies like those from State University New York Cortlandrsquos Center for the 4th and 5th Rs (httpcorlandeducharacteraboutushtm) have found that character education reduces the likelihood of children getting into high risk behaviors and increases the likelihood of success in life Since the late 1990rsquos abstinence programs have started focusing on addressing the reasons for all high risk behaviors and developing character as well as promoting developmental assets (httpsearch-instituteorgcontentwhat-are-developmental-assets) and protective factors This has influenced our decision to expand the focus of our programs to address the root causes of deadly behaviors

OUR NEEDThe problem we have been having with our programs is that we have had to tailor them to the specific needs of the organization which is making a request which means pretty much developing something new for each group We need to be more proactive so instead of waiting for people to call us and have them tell us what they want us to do we plan on booking the local libraries (which are free or very cheap) and just offering this program ourselves It will be for girls only ages 8 to 12 and 13 to 17 What we are doing now is putting together an 8 to 10 week program which we are calling ldquoHealthy Beautyrdquo It will start with Doversquos Self Esteem program which you can review at httpwwwdoveusdl=CFRBaspxlcp-dfrbarticlesvideos) The rest of the program will cover physical mental emotional and spiritual beauty with an emphasis on modesty and self-control as well as real tips on healthy beauty (inside and out) The program will loosely follow Sean Coveyrsquos book ldquoThe 7 Habits of Highly Effective Teensrdquo

OUR PROBLEMThere are so many kids that we would like to reach but this is a ministry and we donrsquot charge for our programs We are funded by donations which were down this last year We have a very small staff and very limited funds

OUR SOLUTION WITH YOUR HELP We are tapping into volunteers from Christianvolunteeringorg and are looking forward to the boost we expect from their help We are going to concentrate on girls ages 8 to 18 to simplify things for us And we are trying this innovative new way to raise funds and expand our base raise our visibility raise awareness of the problems our children face and offer helpful solutions

We can do it with your help Be our ldquoAngelrdquo and ask your friends to check us out at httpwwwMomsInBusinessGrantcomThank you

COMPETITIONSEMI

FINALIST Abstinence Education Council Non-profit Organization

Moms In Business Grant Competition Semi-Finalists

Moms In Business Magazine bull June 2011 bull PAGE 31

About My Venture

What is this venture all about

There are four key questions to ask or steps to any new idea Read on as I ask and answer the top questions

1 Do you Love It or Like It A Lot It must be something you like ideally something you love There has to be a passion or strong desire to learn and know more about something before venturing out Answer I love the game of golf and believe any woman can learn life lessons from golf that she can carry to her friendships her family and her business

2 Does anyone else like it Are there other people that like some part of the activity involved If you were starting an ice cream shop there would have to be someone somewhere that liked ice cream in order to be in business Answer I am one of those that would hop in the ice cream line There are many women that feel overwhelmed by all things golf and that is the first hurdle we will climb with them together

3 Have you made a decision Any idea remains between the ears if a decision is not made to take it to the next level and beyond Answer The merge of golf business and friends in a casual setting that introduces women to the world of golf is a decision that needs no thinking

4 Will you promote promote promote This is essentially the get busy step Answer This is the make it all happen phase and why I am here I have been through three of phases and am beyond ready to promote this as the concept for teaching life lessons around

I want to use the game of golf to teach women life lessons in a blend of areas to include self-esteem parenting and business A game that uses precision skill and patience is THE place to negotiate and even close business deals As with any venture or undertaking its important to plan a maneuver take a step forward and just swing Golf is a venue to be celebrated by other women and learning to play through our golf partner match up website peer-to-peer lessons and the largest part of the endeavor a one-day golf clinic with a second day for open play and mini tournament The funding from peer-backers would be used to design create and maintain a website purchase starter sets of clubs and other golf equipment and to promote the clinic

Why help fund this project I have a long standing background in event planning and have coordinated planned and run numerous golf tournaments hole-in-one fund raising events and social events with golf as a primary focus I also co-own multiple other businesses so I have started managed and successfully run multiple businesses I have the ability to kick start any concept and one that includes good times great learning and golf--thatrsquos an adventure I will undertake and grow

Why is This So Special This project is unique because it combines the elements of friendship mentoring business coaching and empowerment in one place and has so many ways to branch out in the future The endeavor is a personal passion but does so much for the community expanding the views of others and broadening the mind on how to include golf lessons in everyday life

Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Tarrah Jennings - On Par Empowerment Day for Women

PAGE 32 bull June 2011 bull Moms In Business Magazine

About My Venture

I Marketed my Business Basically for Free and I Teach You How to Do the Same

While on bed rest with my second child in 2008 I became severely depressed and worried about everything I dealt with my depression in a very careless wayI drove my family into severe debt I spent money on every and anything to keep myself lsquohappyrsquo and those around me happy too

One month of bed rest and my pregnancy I was slapped in the face with the reality that I had put my family in a horrible financial position and I wasnrsquot sure how to fix the situation With a two year old already at home and a new baby arriving any day the last thing I wanted to consider was going back to work So I explored my options and made the decision to build a business from home The little money I had was used to take care of the legal pieces such as getting my business license I was stumped on how to get the word out about my business with no money Enter Twitter Facebook and LinkedIn

I was already on some social networks socially but decided to take a chance and see if I could spread more info about my new venture using the Internet I was quickly able to spread the word among friends and family and potential clients I landed my first client four days after joining Twitter I learned about other ways to strategically place myself in front of people that could were either potentially clients or like-minded individuals that I could possibly collaborate and network with Today The Savvy Womenrsquos Business Solution still puts very little money out for marketing and Irsquom working hard to help fix the financial burden I put my family under

Would You Like to Learn How to Market Your Business on the Internet Also I would love to teach other moms and women in the Baltimore area how to market their businesses using social media and I want to do this for as little money as possible

By reaching my goal of $3000 I will hold four hands-on trainings in the Baltimore-Washington DC in the next 12 months Additionally I will be able to use this money to market locally in print media that I normally would not be able to afford on my own I can help other women like myself establish a professional presence for themselves a social media

strategy for their business and fun innovative ways to get your clients customers and community involved with your business

I thank you for your support and feel free to connect with me with any questions you may have Feel free to share my venture using the easy social media share buttons

Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Rebecca Buscemi - The Savvy Womenrsquos Business Solution

Moms In Business Grant Competition Semi-Finalists

Moms In Business Magazine bull June 2011 bull PAGE 33

About My Venture

The purpose of BuyByMomcom is to promote moms in business and get them out on the web BuyByMomcom is owned by Julianne Alvarez-Wish a WAHM to 4

My passion is for the moms who want to stay at home with their children while bringing in an income by selling the items they create or the products they believe in A friend of mine started an online boutique and tried so hard to market it and get word out about the products that she offered However in over 2 years she only ever made 2 sales from the boutique She was heartbroken All the time money and effort she was putting into the website was bringing her nothing in return She was frustrated to say the least and decided to close up shop

BuyByMomcom was born because I wanted to keep that from happening to other moms I wanted to see mothers succeed in their businesses and be able to stay at home with their children I wanted to spread the word about the amazing talents moms possess and I wanted to see them succeed beyond their wildest dreams in your business I truly believe that by working together we can make each mom a success

Some of the Features of BuyByMomcom

bullFree Listings for any mom in business on our Mom Shops amp Blogs page bullRandom Spotlight links every few days for more exposure to your business bullFeatured Mom opportunities where your business is in the spotlight for an entire week bullReviews and giveaways of some of the best mom-made products you will find bullReasonable advertising rates so that your 125x125 button is on every page of the website and blog

We want you to succeed Stop by BuyByMomcom today and add your free listing and check out all the other wonderful WAHMs and the products we have to offer

Visit httpwwwMomsInBusinessGrantcom - we welcome your support

COMPETITIONSEMI

FINALIST Julianne Wish - Buy By Mom

PAGE 34 bull June 2011 bull Moms In Business Magazine

Moms In Business Magazine bull June 2011 bull PAGE 35

FounderGina Robison-Billups

EditorDesignLayout

Eugenia Martini-JarrettEugeniaMIBNorg

Advertising Gina Robison-Billups

GinaMIBNorg

Published by NAFMIB the National Association for Moms In Business The Leading National Association Representing Executive Entrepreneur and CEO Moms

MIBNorg NAFMIBorg

Copyright 2011 copy International Association For Moms In Business See wwwMIBNorg for full copyright page

All Rights Reserved

ldquoTwenty years from now you will be more disappointed by the things that you didnrsquot do than by the ones you did do So throw off the bowlines Sail away from the safe harbor Catch the trade winds in your sails Explore Dream Discoverrdquo ~Mark Twain

ldquoWhatever the mind of man can conceive and believe it can achieve Thoughts are things And powerful things at that when mixed with definiteness of purpose and burning desire can be translated into richesrdquo ~ Napoleon Hill

ldquoPeople are definitely a companyrsquos greatest asset It doesnrsquot make any difference whether the product is cars or cosmetics A company is only as good as the people it keepsrdquo ~ Mary Kay Ash

ldquoSuccess or failure in business is caused more by the mental attitude even than by mental capacitiesrdquo~ Walter Scott

ldquoWhat I know for sure is that behind every catastrophe there are great lessons to be learned Among the many that we as a country need to get is that as long as we play the ldquous and themrdquo game we donrsquot evolve as people as a nation as a planetrdquo ~ Oprah Winfrey

ldquoLife is not about how fast you run or how high you climb but how well you bouncerdquo ~ Unknown

sign in a gift shop windowUnattended Children will be given an Espresso and a Free Puppy

Wisdoms for Thought

Page 21: Moms In Business Magazine June 2011

Moms In Business Magazine bull June 2011 bull PAGE 21

She Gets ResultsBrenda Prinzavalli

Brenda Prinzavalli is a writer consultant seminar developer and business owner She has a passion for helping others achieve greater balance in their busy lives A former educator trainer and consultant in the field of education Brenda is the founder and owner of Balanced Organizing Solutions LLC

a unique organizing business that perfectly marries her professional expertise as an educator and problem-solver with a personal commitment to health and wellness of the body and mind - beginning with a simplified organized life

Brenda has served a variety of business and residential clients on projects large and small and she regularly works with corporate executives to create more profitable businesses and greater worklife balance through streamlined systems She also works with individuals and families who want to simplify their lives and gain more time to pursue their passions

Brenda is also in various forms of media whether writing her Organizing eNewsletters contributing to a variety of publications or appearing as the Dream Team Organization Editor for the FOX show MORE on KVVU FOX 5 Las Vegas This gives her the opportunity to spread her gift of organizing on a broader scale

Her memberships include The National Association For Moms In Business the National Association of Women Business Owners and the National Association of Professional Organizers as a Golden Circle Member She has served as National Chair for the National Association For Moms In Business National Board Committee Chair for theCreate Your Dreams Gala Co-Chair of the Women of Distinction Awards and Nevada

Ambassador for the National Association of Professional Organizers

Brenda holds a master of elementary education from the University of Nevada Las Vegas and a bachelor of elementary education from the University of Iowa She and her husband Brian currently reside in Las Vegas NV

Brenda co-founded She Gets Results with Gina Robison-Billups to help provide a place of resources and connections to help women to get better faster and greater results Contact Brenda at wwwBalOrgcom

She Gets Results proudly supports the Moms In Business Grant Competition with the following benefit

Matching Dollar Sponsor SheGetsResultscom is going to match dollar-for-dollar up to $1000 to the Grand Prize Grant Winner

Value $100000 (in Cash)HttpwwwSheGetsResultscom

She Gets Results

PAGE 22 bull June 2011 bull Moms In Business Magazine

The SBE Council

The Small Business amp Entrepreneurship Council (SBE Council) is the nationrsquos leading organization devoted to protecting small business and promoting

entrepreneurship Through advocacy education and training opportunities SBE Council works to foster and promote small business start-up and growth and entrepreneurial opportunity The SBE Council is celebrating their 15th year in operation HttpwwwSBECouncilorg

SBE Council

WE Inc

WE Inc is a a project of the Small Business amp Entrepreneurship Council (SBE Council) -- a prominent advocacy and research organization dedicated to protecting small business and promoting entrepreneurship WE Inc aims is to improve

and enhance the economic climate for womenrsquos entrepreneurship By advocating for policy solutions that encourage business ownership by women and providing information and resources to entrepreneurs at all stages of their business development WE Incworks to increase economic opportunity and financial security for those seeking the rewarding and challenging path of business ownership HttpwwwSBECouncilorg

WE Inc

Hybrid Mom

Hybrid Mom was conceived in 2006 and came into the world in the same way most babies do not without struggle but full of excitement joy and love Our

motivation and passion is to create one authentic inspiring and reliable resource for the multiple roles todayrsquos mom plays - loving parent unique individual and business-minded person HttpmibnorgwwwHybridMomcom

Hybrid Mom

Supporting Heros and Sheros conrsquot

Promotional Partners

ACTiVATE

There are many programs to assist entrepreneurs even programs specific to women but ACTiVATE targets a unique market - technology transfer - and delivers

results An internationally acclaimed program ACTiVATE provides innovative and intensive development along with a community of support created to unlock the true potential of experienced women - a largely untapped market - to start and grow technology-based businesses HttpwwwPathForwardCenterorg

ACTiVATE

Moms In Business Magazine bull June 2011 bull PAGE 23

Chances are that you know a Mom have or had a Mom are a Mom that has had the challenges of starting a business - a dream or perhaps there was an

opportunity to expand their existing business - only to not have enough sup-port or finances

Moms that take an ideadream and create a business while juggling children grandchil-dren family and morehave additional hurdles to conquer

The purpose of the Moms In Business Grant Competition valued at over $10000 is to provide enterpris-ing Moms with vi-tal tools educa-tion support and cash to achieve their goals and success

CongratulationsTo theTop10 Moms In Business Grant Competition Semi-Finalists

These Semi-Finalists need YOUR helpNOW

to achieve their goals

u BROWSE through the 10 Semi-finalists and read about their inspiring ven- tures throughout the following pages

u FIND one or more that you feel you would like to see succeed u VISIT their project u VIEW their generous offers for your support u PITCH IN and Make A Difference in the future of a Mom and her life

Moms In

BusinessGrant Competition

SEMI-FINALISTS

Get Started Now

PAGE 24 bull June 2011 bull Moms In Business Magazine

MEMBERS NEWS

About My Venture

If your passion was an art and a gift that you could share with others how would you go about telling

folks Heads or Tails creates custom bows and dresses for children of all ages This business is built on the quest of sharing caring and making moments special by adding their products to the moments remembered Peerbackers has created a platform to help businesses grow with a twist Heads and Tails has set a goal to raise $11100 in less than 45 days

Heads or Tails needs you right now to make a pledge If the goal is reached Heads and Tails will use the funds to purchase a van sewing equipment and hire additional staff I need your contribution to help Heads or Tails to fulfill its fund raising goal Even more your support will help Heads and Tails make even more moments special with its bows and dresses Make a pledge of support today

About Heads Or Tails manufactures and supplies Custom Childrenrsquos Hair Bows for Babies Toddlers and Girls of all ages Heads Or Tails will be launching their New Dress Line This Line will consist of an array of styles of Pillow Case amp Jumper Dresses

What Do We Need Heads Or Tails is in need of a Commercial Van and a Commercial Embroidery Machine

Why Do We Need Heads Or Tails is expanding and needs the necessary equipment to keep up with the demand and for the business to grow The Commercial Van will be used to transport products to Vendor Trade Shows Festivals Markets and other Craft Shows The Commercial Embroidery Machine will be used to do the embroidery directly at the Shows and at the office location

Goal Our Fundraiser Goal for this project is $11100 (Van-$5000 amp Embroidery Machine $6100) Any contribution big or small will help Fund Heads Or Tails Goal As the business continues to grow Heads Or Tails will be able to give back to the community through Employment Skill Training Entrepreneurship as well as Special Events giving a certain percentage of revenue back to a specific organization

Motto At Heads Or Tails we ldquoStrive in Dressing Your Little One from Head To Tailrdquo

Thank you in Advance for Your Support

Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Angela Owens - Owner Heads or Tails

Moms In Business Grant Competition Semi-Finalists

Moms In Business Magazine bull June 2011 bull PAGE 25

About My Venture

BACKING A WIN-WIN PROJECT EcoBio-Block was developed in Japan to revitalize and purify polluted waters in rivers canals and the ocean over a decade ago It is

presently being used in a variety of outdoor and government projects in Japan Korea India Malaysia and China Using naturersquos own system of cleaning water EcoBio-Block clarifies cloudy water in aquariums ponds and in other environmental uses with beneficial bacteria and nutrients infused in a volcanic rock which multiply and disperse regularly into surrounding waters keeping bacteria levels consistently high enough to breakdown organic waste into less toxic nitrates and keep water clear odor-free and healthy

It also appears to encourage an increase in the levels of microbes which breakdown nitrates into nitrogen gas which then dissipate into the air It has a US Patent and is certified to international safety standards The pondenvironmental products which are known as the ldquonsMrdquo and ldquoWaverdquo are generally effective for about 3 years The nsM are shaped like stones come in a box of 4 and can treat from 100 - 400 gallons of water depending on the condition of the water and the amount of fish) The Waversquos design is based on hydrodynamics and is made to keep mud out and allow bacteria to multiply easily For large pond use it can treat from 300 to 1000 gallons of water (also depending on water conditions and fish populations) It normally takes from 2 to 6 weeks to see optimum results but factors such as temperature can cause a variation in the time frame This product is easy-to-use mess-free and reduces maintenance in ponds and other water features

OUR PROBLEM AND OUR PROJECT ONEdersave Products LLC httpwwwOnedersavecom is the exclusive distributor of EcoBio-Block Family Products in the US and Canada It was the recipient of the 2008 Pet Age magazine ldquoPinnaclerdquo Award for aquarium product of the year The pond and environmental products are brand new additions to our product line but this absolutely unique product faces a major hurdle Despite the fact that it has been thoroughly researched and is being used with great results overseas we face a credibility problem

The product sounds too good to be true and we are pretty much being ignored We want to have a major American University study and publish the data on this product We need to have easily accessible information by a respected source to back up our claims that it will be a boon to the environment as it cleans purifies and deodorizes polluted waters and creates a healthy environment

for aquatic life

With a project like this everyone wins

Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Arline Saiki - ONEdersave

PAGE 26 bull June 2011 bull Moms In Business Magazine

About My Venture

Why we need your support

Sales of our popular Kitty Holstersreg cat harness are about to exceed our supply Demand for our Kitty Holsterreg increased exponentially after being featured on CBS Sunday Morning and being given the highest rating (5 out of 5) by Cat Nip magazine based on its comfort and difficulty for cats to wiggle out of

Our sales have consequently gone through the roof and we are at risk of running out of product We need to make more harnesses sooner than expected cotton prices have soared significantly increasing the cost of manufacturing the Kitty Holsterreg and we need to expand our line with new colors patterns and sizes to meet customer demand Without your help it is unlikely that we will be able to start production before we run out of harnesses What your donations will do for us

Your donation will help us fund a grant to produce more Kitty Holstersreg We are adding several new colors and patterns as well as two additional sizes to fit a wider range of cats The colorspatterns we are adding are camouflage pink tiger stripe and jaguar 10 of sales of the pink Kitty Holster will be donated to charities that support the fight against breast cancer

What you can do to help 1) Donate to this venture 2) Forward our project link to others in your network 3) Share our project with your friends on Facebook and LinkedIn 4) Tweet about our project on Twitter

What you will receive in return

In addition to a sense of satisfaction that you are helping cats get the chance to enjoy being walked outside supporting the fight against breast cancer and a very important part of our growth everyone who pledges will also receive a gift specific to their pledge level and become a member of Crazy K Farmrsquos Circle of Friends which will entitle them to exclusive discounts on our products and behind-the-scenes access to our company and the farm that inspired it

More information about our company

1) Watch a video about our harness httpwwwyoutubecomwatchv=qhjrtuKiNQI 2) Learn more about the harness on the Kitty Holster website wwwKityHolstercom 3) Learn more about our company and the farm atwwwCrazyKFarmcom

We look forward to your support thank you Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Tobi Kosanke - Crazy K Farm - The Kitty Holster

Moms In Business Grant Competition Semi-Finalists

Moms In Business Magazine bull June 2011 bull PAGE 27

COMPETITIONSEMI

FINALIST Temeca Jone - Funducate

About My Venture

Funducate is an exciting company that has a line of educational tools and merchandise for children that are

fun and engaging Funducate was founded by my husband Todd and myself It is registered as an Ohio Limited Liability Corporation Funducate is the Trademark name for all of the Sing Along with Happy Handy Fun Bunch Peek at You Kids Tribute to Heroes and Living in Faith Everyday (LIFE) books videos and merchandise

The Fun Bunch Series and Happy Handy book series 1 and 2 collectively has 10 books self published with the initial trial period using the first series as an educational tool has been used in school and educational facilities to teach children ages 12 months to 11 years of age Within 1 to 3 years all books directed by the Non-Profit Corporation All in One (AIO) Books at all levels of non-profit business has reached the market north south east and west within the United States to areas with educational and literacy challenges Through AIO Outreach Program AIO Books has also partnered with learning institutions and

organization to incorporate a multi-systemic approach establishing a continuum of mental health community school and home based interventions to further demonstratepromote fun learning and education I dress as Udder the Cow one of our Fun Bunch character I read our Tribute to Heroes books sing songs discuss about our heroes the Military Fire and Police Department with children during AIO outreach program

Also through the outreach program I am able to donate books and help bring fun to education and assist educators

Please visit wwwFunducatenetThank you in Advance for Your Support Visit httpwwwMomsInBusinessGrantcom

PAGE 28 bull June 2011 bull Moms In Business Magazine

About My Venture

Seniors Helping Seniors ndash Las Vegas NV When Employees Become Parentrsquos CaregiversHELP SHS CREATE OUR SHS EDUCATIONAL PROGRAM FOR EMPLOYERS About UShellipMy mom was a great lady When she developed Alzheimerrsquos

in 2002 she was still an intelligent outgoing and fun loving person I wanted to spend time with her before the disease caused her to become unaware of her family and her surroundings Thankfully I was able to quit my job and stay with her I lived with her for over two years and it was some of the best spent times with her in my life

However many adult children canrsquot always help with the caregiving of their parents or risk any consequences with their jobs due to absenteeism or lack of productivity In most caregiving situations the elderly parent wants their daughter or son there to help because they know that they are trustworthy Upon my motherrsquos death I knew that I wanted to continue to help elder seniors as well as the older children of senior parents That is when my husband Doug and I discovered Seniors Helping Seniors an exceptional and unique program of compassion and care It matches senior caregivers with seniors who are looking for a little help to stay independent in their own home for as long a possible a way to give and to receive This innovative program creates the support you need from people with life experiences who will understand your parent the most

This has been a great business for my husband and I because we both enjoy helping others But we have realized that there are so many adult children caregivers today who are trying to juggle their families their job and their aging parent(s) throughout their daily lives It has become a 247 struggle for them not allowing them to enjoy being their parentsrsquo kids anymore just their caregivers

What we want to accomplishhellipSeniors Helping Seniors provides in-home non-medical caregiving services to seniors in our community In addition Seniors Helping Seniors wants to start an SHS Educational Program to provide information to our local employers about their employees who are responsible for the caregiving of an elder senior In the 1980rsquos American businesses adapted their human resource policies to accommodate the needs of workers with young children Now many of those same workers face a new responsibility providing care for an older parent relative or friend Just as childcare did the growing need for eldercare presents companies with a new reality ndash workers who must juggle multiple demands on their time and energy Yet this reality presents genuine opportunities for those firms that recognize itrdquo We hope that by implementing the SHS Educational Program we can develop various elder caregiving resources for the benefit of the employee employer and company

What We Will Plan Forhellip Basic Packet ndash information about local agencies and support groups for employees as an option to help deal with caregiver stress reduce absenteeism and increase productivity in the workplace Employee How to Guides ndash help employer in developing a manual as simple or complex as they want to help their employees with caregiving and family caregiving ldquoburnoutrdquo issues Benefit(s) Packet ndash provide ownersmanagers with ideas about eldercare policies that they can implement into their

overall existing benefits and policies packages such as Flex-time shortened work weeks modified schedules Telecommuting Long-term care insurance plans to cover spouse and parentsparents in law

Speakers Forum ndash provide employers with ongoing presentations to educate their workforce on how to make good choices regarding caregiving amp eldercare Host ldquoCaregiver Fairsrdquo Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Natalie Ahlstrom - Seniors Helping Seniors - Las Vegas

Moms In Business Grant Competition Semi-FinalistsMoms In Business Grant Competition Semi-Finalists

Moms In Business Magazine bull June 2011 bull PAGE 29

About My Venture

BlueEyes amp BareFeet Designs is a clothing and design company featuring a collection for children created from

vintage vintage-inspired modern and recycled fabrics

Each piece is handmade and ultimately inspired by my children - two daughters Abigail and Elise and my son Isaac You will see them in many of the pictures as they are my regular lsquomodelsrsquo and everyday users of the designs Right now we are a one-man showhopefully about to change all that Our Unique Proposition - What makes BlueEyes amp BareFeet Designs unique is our focus on use of fabrics that are either recycled upcycled or sustainable 70-80 of our designs follow this concept Upcycling according to an article in the April 2011 issue of Entrepreneur magazine is ldquoushering in an entirely new wave of entrepreneurial innovationrdquo Upcycling by nature also leaves room for higher profit margins giving me the opportunity to outsource areas I need support in through partnerships with other local companies earlier in the business cycle rather than later boosting our chances for solid and consistent business growth Clients love the fact that I can take clothes they no longer want heirloom pieces or lsquoleftover good intentionsrsquo of fabrics they never used and bring them back to life as a boutique style outfit for their little one(s) A quick example is in the use of a t-shirt One t-shirt will either be turned into a jersey scarf a t-shirt tutu or play a role in the construction of a jersey dress or a combination thereof There is very little fabric left as waste when I am finished allowing the fabrics to reach their full potential and be used again in a different purpose saving energy time and money versus the use of new fabrics I currently find my fabrics through donations thrift stores and vintage stores We have set styles of designs but each piece usually ends up slightly or largely different bringing in the added value of one-of-a-kind looks Our Growth - Last year I launched this clothing collection for children as a project and an outlet for my creative mind The collection has quickly surpassed my expectations and has grown to a spot where I felt compelled this year to take a leap of faith resign from my position as a financial advisor and go fulltime on February 1 I am a faith-driven person and to make a long story short truly believe this business is not mine I am merely the first employee entrusted to bring it to its full potential The doors and opportunities opened by God have been truly mind-blowing The collection has steadily grown through word of mouth and personal marketing and is now at a point where growing demand justifies hiring help in the areas of production and administration This will allow my focus to be on design and expanding the product line through strategic partnerships with other local designers or further in-house production Your support in this funding will help to lsquobridge the gaprsquo in costs for hiring and branding

Three pivotal elements to the growth have been middotParticipation as a featured designer in the Childrenrsquos Fashion Show during Midwest Fashion Week in March middotPublicity through articles in local newspapers and publications middotWildfire word of mouth marketing from the best clients ever

I really work hard to build a community around my designs and have tremendous support in doing so locally and am ready to take this to the next level BlueEyes amp BareFeet products have already made their way into local boutiques through our partnership withAesthetic Design Style House providing the framework necessary to do what I do best design and innovate I am a born entrepreneur with the drive and business acumen to make this a sustainable company and am so excited to work with

Peerbackers and National Association of Moms in Business to take the next step in my business growth

Your Dollars - Your backing of this venture does not mean that money goes into my bank account to sit It will be distributed into a whole community of support for this venture From branding to website upgrading production to promotion your dollars will filter through the hands of MANY local businesses and designers Your funding will be a pivotal and defining moment for BlueEyes amp BareFeet Designs and every dollar is truly appreciated Thank YOU in advance for your support Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Stephanie Williams - BlueEyes amp BareFeet Clothing Designs

PAGE 30 bull June 2011 bull Moms In Business Magazine

About Our Venture

WE NEED YOUR HELP The Abstinence Education Council operating under the trade name AEC-I Decide (httpwwwAEC-

IDecideorg) works with young people in rural central NY to help them to make good choices for a happy healthy future

Our young people today face challenges that we could never have imagined Instead of getting good role models they are bombarded from all sides with messages that are confusing unhealthy counter-productive and too often inappropriate This often has the effect of encouraging high-risk behaviors

OUR PROGRAM All high-risk behaviors essentially come out of the same basic problems Starting with a lack of self-esteem (self-respect) and encompassing other issues from poor role models to problems with ADDADHD studies like those from State University New York Cortlandrsquos Center for the 4th and 5th Rs (httpcorlandeducharacteraboutushtm) have found that character education reduces the likelihood of children getting into high risk behaviors and increases the likelihood of success in life Since the late 1990rsquos abstinence programs have started focusing on addressing the reasons for all high risk behaviors and developing character as well as promoting developmental assets (httpsearch-instituteorgcontentwhat-are-developmental-assets) and protective factors This has influenced our decision to expand the focus of our programs to address the root causes of deadly behaviors

OUR NEEDThe problem we have been having with our programs is that we have had to tailor them to the specific needs of the organization which is making a request which means pretty much developing something new for each group We need to be more proactive so instead of waiting for people to call us and have them tell us what they want us to do we plan on booking the local libraries (which are free or very cheap) and just offering this program ourselves It will be for girls only ages 8 to 12 and 13 to 17 What we are doing now is putting together an 8 to 10 week program which we are calling ldquoHealthy Beautyrdquo It will start with Doversquos Self Esteem program which you can review at httpwwwdoveusdl=CFRBaspxlcp-dfrbarticlesvideos) The rest of the program will cover physical mental emotional and spiritual beauty with an emphasis on modesty and self-control as well as real tips on healthy beauty (inside and out) The program will loosely follow Sean Coveyrsquos book ldquoThe 7 Habits of Highly Effective Teensrdquo

OUR PROBLEMThere are so many kids that we would like to reach but this is a ministry and we donrsquot charge for our programs We are funded by donations which were down this last year We have a very small staff and very limited funds

OUR SOLUTION WITH YOUR HELP We are tapping into volunteers from Christianvolunteeringorg and are looking forward to the boost we expect from their help We are going to concentrate on girls ages 8 to 18 to simplify things for us And we are trying this innovative new way to raise funds and expand our base raise our visibility raise awareness of the problems our children face and offer helpful solutions

We can do it with your help Be our ldquoAngelrdquo and ask your friends to check us out at httpwwwMomsInBusinessGrantcomThank you

COMPETITIONSEMI

FINALIST Abstinence Education Council Non-profit Organization

Moms In Business Grant Competition Semi-Finalists

Moms In Business Magazine bull June 2011 bull PAGE 31

About My Venture

What is this venture all about

There are four key questions to ask or steps to any new idea Read on as I ask and answer the top questions

1 Do you Love It or Like It A Lot It must be something you like ideally something you love There has to be a passion or strong desire to learn and know more about something before venturing out Answer I love the game of golf and believe any woman can learn life lessons from golf that she can carry to her friendships her family and her business

2 Does anyone else like it Are there other people that like some part of the activity involved If you were starting an ice cream shop there would have to be someone somewhere that liked ice cream in order to be in business Answer I am one of those that would hop in the ice cream line There are many women that feel overwhelmed by all things golf and that is the first hurdle we will climb with them together

3 Have you made a decision Any idea remains between the ears if a decision is not made to take it to the next level and beyond Answer The merge of golf business and friends in a casual setting that introduces women to the world of golf is a decision that needs no thinking

4 Will you promote promote promote This is essentially the get busy step Answer This is the make it all happen phase and why I am here I have been through three of phases and am beyond ready to promote this as the concept for teaching life lessons around

I want to use the game of golf to teach women life lessons in a blend of areas to include self-esteem parenting and business A game that uses precision skill and patience is THE place to negotiate and even close business deals As with any venture or undertaking its important to plan a maneuver take a step forward and just swing Golf is a venue to be celebrated by other women and learning to play through our golf partner match up website peer-to-peer lessons and the largest part of the endeavor a one-day golf clinic with a second day for open play and mini tournament The funding from peer-backers would be used to design create and maintain a website purchase starter sets of clubs and other golf equipment and to promote the clinic

Why help fund this project I have a long standing background in event planning and have coordinated planned and run numerous golf tournaments hole-in-one fund raising events and social events with golf as a primary focus I also co-own multiple other businesses so I have started managed and successfully run multiple businesses I have the ability to kick start any concept and one that includes good times great learning and golf--thatrsquos an adventure I will undertake and grow

Why is This So Special This project is unique because it combines the elements of friendship mentoring business coaching and empowerment in one place and has so many ways to branch out in the future The endeavor is a personal passion but does so much for the community expanding the views of others and broadening the mind on how to include golf lessons in everyday life

Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Tarrah Jennings - On Par Empowerment Day for Women

PAGE 32 bull June 2011 bull Moms In Business Magazine

About My Venture

I Marketed my Business Basically for Free and I Teach You How to Do the Same

While on bed rest with my second child in 2008 I became severely depressed and worried about everything I dealt with my depression in a very careless wayI drove my family into severe debt I spent money on every and anything to keep myself lsquohappyrsquo and those around me happy too

One month of bed rest and my pregnancy I was slapped in the face with the reality that I had put my family in a horrible financial position and I wasnrsquot sure how to fix the situation With a two year old already at home and a new baby arriving any day the last thing I wanted to consider was going back to work So I explored my options and made the decision to build a business from home The little money I had was used to take care of the legal pieces such as getting my business license I was stumped on how to get the word out about my business with no money Enter Twitter Facebook and LinkedIn

I was already on some social networks socially but decided to take a chance and see if I could spread more info about my new venture using the Internet I was quickly able to spread the word among friends and family and potential clients I landed my first client four days after joining Twitter I learned about other ways to strategically place myself in front of people that could were either potentially clients or like-minded individuals that I could possibly collaborate and network with Today The Savvy Womenrsquos Business Solution still puts very little money out for marketing and Irsquom working hard to help fix the financial burden I put my family under

Would You Like to Learn How to Market Your Business on the Internet Also I would love to teach other moms and women in the Baltimore area how to market their businesses using social media and I want to do this for as little money as possible

By reaching my goal of $3000 I will hold four hands-on trainings in the Baltimore-Washington DC in the next 12 months Additionally I will be able to use this money to market locally in print media that I normally would not be able to afford on my own I can help other women like myself establish a professional presence for themselves a social media

strategy for their business and fun innovative ways to get your clients customers and community involved with your business

I thank you for your support and feel free to connect with me with any questions you may have Feel free to share my venture using the easy social media share buttons

Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Rebecca Buscemi - The Savvy Womenrsquos Business Solution

Moms In Business Grant Competition Semi-Finalists

Moms In Business Magazine bull June 2011 bull PAGE 33

About My Venture

The purpose of BuyByMomcom is to promote moms in business and get them out on the web BuyByMomcom is owned by Julianne Alvarez-Wish a WAHM to 4

My passion is for the moms who want to stay at home with their children while bringing in an income by selling the items they create or the products they believe in A friend of mine started an online boutique and tried so hard to market it and get word out about the products that she offered However in over 2 years she only ever made 2 sales from the boutique She was heartbroken All the time money and effort she was putting into the website was bringing her nothing in return She was frustrated to say the least and decided to close up shop

BuyByMomcom was born because I wanted to keep that from happening to other moms I wanted to see mothers succeed in their businesses and be able to stay at home with their children I wanted to spread the word about the amazing talents moms possess and I wanted to see them succeed beyond their wildest dreams in your business I truly believe that by working together we can make each mom a success

Some of the Features of BuyByMomcom

bullFree Listings for any mom in business on our Mom Shops amp Blogs page bullRandom Spotlight links every few days for more exposure to your business bullFeatured Mom opportunities where your business is in the spotlight for an entire week bullReviews and giveaways of some of the best mom-made products you will find bullReasonable advertising rates so that your 125x125 button is on every page of the website and blog

We want you to succeed Stop by BuyByMomcom today and add your free listing and check out all the other wonderful WAHMs and the products we have to offer

Visit httpwwwMomsInBusinessGrantcom - we welcome your support

COMPETITIONSEMI

FINALIST Julianne Wish - Buy By Mom

PAGE 34 bull June 2011 bull Moms In Business Magazine

Moms In Business Magazine bull June 2011 bull PAGE 35

FounderGina Robison-Billups

EditorDesignLayout

Eugenia Martini-JarrettEugeniaMIBNorg

Advertising Gina Robison-Billups

GinaMIBNorg

Published by NAFMIB the National Association for Moms In Business The Leading National Association Representing Executive Entrepreneur and CEO Moms

MIBNorg NAFMIBorg

Copyright 2011 copy International Association For Moms In Business See wwwMIBNorg for full copyright page

All Rights Reserved

ldquoTwenty years from now you will be more disappointed by the things that you didnrsquot do than by the ones you did do So throw off the bowlines Sail away from the safe harbor Catch the trade winds in your sails Explore Dream Discoverrdquo ~Mark Twain

ldquoWhatever the mind of man can conceive and believe it can achieve Thoughts are things And powerful things at that when mixed with definiteness of purpose and burning desire can be translated into richesrdquo ~ Napoleon Hill

ldquoPeople are definitely a companyrsquos greatest asset It doesnrsquot make any difference whether the product is cars or cosmetics A company is only as good as the people it keepsrdquo ~ Mary Kay Ash

ldquoSuccess or failure in business is caused more by the mental attitude even than by mental capacitiesrdquo~ Walter Scott

ldquoWhat I know for sure is that behind every catastrophe there are great lessons to be learned Among the many that we as a country need to get is that as long as we play the ldquous and themrdquo game we donrsquot evolve as people as a nation as a planetrdquo ~ Oprah Winfrey

ldquoLife is not about how fast you run or how high you climb but how well you bouncerdquo ~ Unknown

sign in a gift shop windowUnattended Children will be given an Espresso and a Free Puppy

Wisdoms for Thought

Page 22: Moms In Business Magazine June 2011

PAGE 22 bull June 2011 bull Moms In Business Magazine

The SBE Council

The Small Business amp Entrepreneurship Council (SBE Council) is the nationrsquos leading organization devoted to protecting small business and promoting

entrepreneurship Through advocacy education and training opportunities SBE Council works to foster and promote small business start-up and growth and entrepreneurial opportunity The SBE Council is celebrating their 15th year in operation HttpwwwSBECouncilorg

SBE Council

WE Inc

WE Inc is a a project of the Small Business amp Entrepreneurship Council (SBE Council) -- a prominent advocacy and research organization dedicated to protecting small business and promoting entrepreneurship WE Inc aims is to improve

and enhance the economic climate for womenrsquos entrepreneurship By advocating for policy solutions that encourage business ownership by women and providing information and resources to entrepreneurs at all stages of their business development WE Incworks to increase economic opportunity and financial security for those seeking the rewarding and challenging path of business ownership HttpwwwSBECouncilorg

WE Inc

Hybrid Mom

Hybrid Mom was conceived in 2006 and came into the world in the same way most babies do not without struggle but full of excitement joy and love Our

motivation and passion is to create one authentic inspiring and reliable resource for the multiple roles todayrsquos mom plays - loving parent unique individual and business-minded person HttpmibnorgwwwHybridMomcom

Hybrid Mom

Supporting Heros and Sheros conrsquot

Promotional Partners

ACTiVATE

There are many programs to assist entrepreneurs even programs specific to women but ACTiVATE targets a unique market - technology transfer - and delivers

results An internationally acclaimed program ACTiVATE provides innovative and intensive development along with a community of support created to unlock the true potential of experienced women - a largely untapped market - to start and grow technology-based businesses HttpwwwPathForwardCenterorg

ACTiVATE

Moms In Business Magazine bull June 2011 bull PAGE 23

Chances are that you know a Mom have or had a Mom are a Mom that has had the challenges of starting a business - a dream or perhaps there was an

opportunity to expand their existing business - only to not have enough sup-port or finances

Moms that take an ideadream and create a business while juggling children grandchil-dren family and morehave additional hurdles to conquer

The purpose of the Moms In Business Grant Competition valued at over $10000 is to provide enterpris-ing Moms with vi-tal tools educa-tion support and cash to achieve their goals and success

CongratulationsTo theTop10 Moms In Business Grant Competition Semi-Finalists

These Semi-Finalists need YOUR helpNOW

to achieve their goals

u BROWSE through the 10 Semi-finalists and read about their inspiring ven- tures throughout the following pages

u FIND one or more that you feel you would like to see succeed u VISIT their project u VIEW their generous offers for your support u PITCH IN and Make A Difference in the future of a Mom and her life

Moms In

BusinessGrant Competition

SEMI-FINALISTS

Get Started Now

PAGE 24 bull June 2011 bull Moms In Business Magazine

MEMBERS NEWS

About My Venture

If your passion was an art and a gift that you could share with others how would you go about telling

folks Heads or Tails creates custom bows and dresses for children of all ages This business is built on the quest of sharing caring and making moments special by adding their products to the moments remembered Peerbackers has created a platform to help businesses grow with a twist Heads and Tails has set a goal to raise $11100 in less than 45 days

Heads or Tails needs you right now to make a pledge If the goal is reached Heads and Tails will use the funds to purchase a van sewing equipment and hire additional staff I need your contribution to help Heads or Tails to fulfill its fund raising goal Even more your support will help Heads and Tails make even more moments special with its bows and dresses Make a pledge of support today

About Heads Or Tails manufactures and supplies Custom Childrenrsquos Hair Bows for Babies Toddlers and Girls of all ages Heads Or Tails will be launching their New Dress Line This Line will consist of an array of styles of Pillow Case amp Jumper Dresses

What Do We Need Heads Or Tails is in need of a Commercial Van and a Commercial Embroidery Machine

Why Do We Need Heads Or Tails is expanding and needs the necessary equipment to keep up with the demand and for the business to grow The Commercial Van will be used to transport products to Vendor Trade Shows Festivals Markets and other Craft Shows The Commercial Embroidery Machine will be used to do the embroidery directly at the Shows and at the office location

Goal Our Fundraiser Goal for this project is $11100 (Van-$5000 amp Embroidery Machine $6100) Any contribution big or small will help Fund Heads Or Tails Goal As the business continues to grow Heads Or Tails will be able to give back to the community through Employment Skill Training Entrepreneurship as well as Special Events giving a certain percentage of revenue back to a specific organization

Motto At Heads Or Tails we ldquoStrive in Dressing Your Little One from Head To Tailrdquo

Thank you in Advance for Your Support

Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Angela Owens - Owner Heads or Tails

Moms In Business Grant Competition Semi-Finalists

Moms In Business Magazine bull June 2011 bull PAGE 25

About My Venture

BACKING A WIN-WIN PROJECT EcoBio-Block was developed in Japan to revitalize and purify polluted waters in rivers canals and the ocean over a decade ago It is

presently being used in a variety of outdoor and government projects in Japan Korea India Malaysia and China Using naturersquos own system of cleaning water EcoBio-Block clarifies cloudy water in aquariums ponds and in other environmental uses with beneficial bacteria and nutrients infused in a volcanic rock which multiply and disperse regularly into surrounding waters keeping bacteria levels consistently high enough to breakdown organic waste into less toxic nitrates and keep water clear odor-free and healthy

It also appears to encourage an increase in the levels of microbes which breakdown nitrates into nitrogen gas which then dissipate into the air It has a US Patent and is certified to international safety standards The pondenvironmental products which are known as the ldquonsMrdquo and ldquoWaverdquo are generally effective for about 3 years The nsM are shaped like stones come in a box of 4 and can treat from 100 - 400 gallons of water depending on the condition of the water and the amount of fish) The Waversquos design is based on hydrodynamics and is made to keep mud out and allow bacteria to multiply easily For large pond use it can treat from 300 to 1000 gallons of water (also depending on water conditions and fish populations) It normally takes from 2 to 6 weeks to see optimum results but factors such as temperature can cause a variation in the time frame This product is easy-to-use mess-free and reduces maintenance in ponds and other water features

OUR PROBLEM AND OUR PROJECT ONEdersave Products LLC httpwwwOnedersavecom is the exclusive distributor of EcoBio-Block Family Products in the US and Canada It was the recipient of the 2008 Pet Age magazine ldquoPinnaclerdquo Award for aquarium product of the year The pond and environmental products are brand new additions to our product line but this absolutely unique product faces a major hurdle Despite the fact that it has been thoroughly researched and is being used with great results overseas we face a credibility problem

The product sounds too good to be true and we are pretty much being ignored We want to have a major American University study and publish the data on this product We need to have easily accessible information by a respected source to back up our claims that it will be a boon to the environment as it cleans purifies and deodorizes polluted waters and creates a healthy environment

for aquatic life

With a project like this everyone wins

Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Arline Saiki - ONEdersave

PAGE 26 bull June 2011 bull Moms In Business Magazine

About My Venture

Why we need your support

Sales of our popular Kitty Holstersreg cat harness are about to exceed our supply Demand for our Kitty Holsterreg increased exponentially after being featured on CBS Sunday Morning and being given the highest rating (5 out of 5) by Cat Nip magazine based on its comfort and difficulty for cats to wiggle out of

Our sales have consequently gone through the roof and we are at risk of running out of product We need to make more harnesses sooner than expected cotton prices have soared significantly increasing the cost of manufacturing the Kitty Holsterreg and we need to expand our line with new colors patterns and sizes to meet customer demand Without your help it is unlikely that we will be able to start production before we run out of harnesses What your donations will do for us

Your donation will help us fund a grant to produce more Kitty Holstersreg We are adding several new colors and patterns as well as two additional sizes to fit a wider range of cats The colorspatterns we are adding are camouflage pink tiger stripe and jaguar 10 of sales of the pink Kitty Holster will be donated to charities that support the fight against breast cancer

What you can do to help 1) Donate to this venture 2) Forward our project link to others in your network 3) Share our project with your friends on Facebook and LinkedIn 4) Tweet about our project on Twitter

What you will receive in return

In addition to a sense of satisfaction that you are helping cats get the chance to enjoy being walked outside supporting the fight against breast cancer and a very important part of our growth everyone who pledges will also receive a gift specific to their pledge level and become a member of Crazy K Farmrsquos Circle of Friends which will entitle them to exclusive discounts on our products and behind-the-scenes access to our company and the farm that inspired it

More information about our company

1) Watch a video about our harness httpwwwyoutubecomwatchv=qhjrtuKiNQI 2) Learn more about the harness on the Kitty Holster website wwwKityHolstercom 3) Learn more about our company and the farm atwwwCrazyKFarmcom

We look forward to your support thank you Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Tobi Kosanke - Crazy K Farm - The Kitty Holster

Moms In Business Grant Competition Semi-Finalists

Moms In Business Magazine bull June 2011 bull PAGE 27

COMPETITIONSEMI

FINALIST Temeca Jone - Funducate

About My Venture

Funducate is an exciting company that has a line of educational tools and merchandise for children that are

fun and engaging Funducate was founded by my husband Todd and myself It is registered as an Ohio Limited Liability Corporation Funducate is the Trademark name for all of the Sing Along with Happy Handy Fun Bunch Peek at You Kids Tribute to Heroes and Living in Faith Everyday (LIFE) books videos and merchandise

The Fun Bunch Series and Happy Handy book series 1 and 2 collectively has 10 books self published with the initial trial period using the first series as an educational tool has been used in school and educational facilities to teach children ages 12 months to 11 years of age Within 1 to 3 years all books directed by the Non-Profit Corporation All in One (AIO) Books at all levels of non-profit business has reached the market north south east and west within the United States to areas with educational and literacy challenges Through AIO Outreach Program AIO Books has also partnered with learning institutions and

organization to incorporate a multi-systemic approach establishing a continuum of mental health community school and home based interventions to further demonstratepromote fun learning and education I dress as Udder the Cow one of our Fun Bunch character I read our Tribute to Heroes books sing songs discuss about our heroes the Military Fire and Police Department with children during AIO outreach program

Also through the outreach program I am able to donate books and help bring fun to education and assist educators

Please visit wwwFunducatenetThank you in Advance for Your Support Visit httpwwwMomsInBusinessGrantcom

PAGE 28 bull June 2011 bull Moms In Business Magazine

About My Venture

Seniors Helping Seniors ndash Las Vegas NV When Employees Become Parentrsquos CaregiversHELP SHS CREATE OUR SHS EDUCATIONAL PROGRAM FOR EMPLOYERS About UShellipMy mom was a great lady When she developed Alzheimerrsquos

in 2002 she was still an intelligent outgoing and fun loving person I wanted to spend time with her before the disease caused her to become unaware of her family and her surroundings Thankfully I was able to quit my job and stay with her I lived with her for over two years and it was some of the best spent times with her in my life

However many adult children canrsquot always help with the caregiving of their parents or risk any consequences with their jobs due to absenteeism or lack of productivity In most caregiving situations the elderly parent wants their daughter or son there to help because they know that they are trustworthy Upon my motherrsquos death I knew that I wanted to continue to help elder seniors as well as the older children of senior parents That is when my husband Doug and I discovered Seniors Helping Seniors an exceptional and unique program of compassion and care It matches senior caregivers with seniors who are looking for a little help to stay independent in their own home for as long a possible a way to give and to receive This innovative program creates the support you need from people with life experiences who will understand your parent the most

This has been a great business for my husband and I because we both enjoy helping others But we have realized that there are so many adult children caregivers today who are trying to juggle their families their job and their aging parent(s) throughout their daily lives It has become a 247 struggle for them not allowing them to enjoy being their parentsrsquo kids anymore just their caregivers

What we want to accomplishhellipSeniors Helping Seniors provides in-home non-medical caregiving services to seniors in our community In addition Seniors Helping Seniors wants to start an SHS Educational Program to provide information to our local employers about their employees who are responsible for the caregiving of an elder senior In the 1980rsquos American businesses adapted their human resource policies to accommodate the needs of workers with young children Now many of those same workers face a new responsibility providing care for an older parent relative or friend Just as childcare did the growing need for eldercare presents companies with a new reality ndash workers who must juggle multiple demands on their time and energy Yet this reality presents genuine opportunities for those firms that recognize itrdquo We hope that by implementing the SHS Educational Program we can develop various elder caregiving resources for the benefit of the employee employer and company

What We Will Plan Forhellip Basic Packet ndash information about local agencies and support groups for employees as an option to help deal with caregiver stress reduce absenteeism and increase productivity in the workplace Employee How to Guides ndash help employer in developing a manual as simple or complex as they want to help their employees with caregiving and family caregiving ldquoburnoutrdquo issues Benefit(s) Packet ndash provide ownersmanagers with ideas about eldercare policies that they can implement into their

overall existing benefits and policies packages such as Flex-time shortened work weeks modified schedules Telecommuting Long-term care insurance plans to cover spouse and parentsparents in law

Speakers Forum ndash provide employers with ongoing presentations to educate their workforce on how to make good choices regarding caregiving amp eldercare Host ldquoCaregiver Fairsrdquo Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Natalie Ahlstrom - Seniors Helping Seniors - Las Vegas

Moms In Business Grant Competition Semi-FinalistsMoms In Business Grant Competition Semi-Finalists

Moms In Business Magazine bull June 2011 bull PAGE 29

About My Venture

BlueEyes amp BareFeet Designs is a clothing and design company featuring a collection for children created from

vintage vintage-inspired modern and recycled fabrics

Each piece is handmade and ultimately inspired by my children - two daughters Abigail and Elise and my son Isaac You will see them in many of the pictures as they are my regular lsquomodelsrsquo and everyday users of the designs Right now we are a one-man showhopefully about to change all that Our Unique Proposition - What makes BlueEyes amp BareFeet Designs unique is our focus on use of fabrics that are either recycled upcycled or sustainable 70-80 of our designs follow this concept Upcycling according to an article in the April 2011 issue of Entrepreneur magazine is ldquoushering in an entirely new wave of entrepreneurial innovationrdquo Upcycling by nature also leaves room for higher profit margins giving me the opportunity to outsource areas I need support in through partnerships with other local companies earlier in the business cycle rather than later boosting our chances for solid and consistent business growth Clients love the fact that I can take clothes they no longer want heirloom pieces or lsquoleftover good intentionsrsquo of fabrics they never used and bring them back to life as a boutique style outfit for their little one(s) A quick example is in the use of a t-shirt One t-shirt will either be turned into a jersey scarf a t-shirt tutu or play a role in the construction of a jersey dress or a combination thereof There is very little fabric left as waste when I am finished allowing the fabrics to reach their full potential and be used again in a different purpose saving energy time and money versus the use of new fabrics I currently find my fabrics through donations thrift stores and vintage stores We have set styles of designs but each piece usually ends up slightly or largely different bringing in the added value of one-of-a-kind looks Our Growth - Last year I launched this clothing collection for children as a project and an outlet for my creative mind The collection has quickly surpassed my expectations and has grown to a spot where I felt compelled this year to take a leap of faith resign from my position as a financial advisor and go fulltime on February 1 I am a faith-driven person and to make a long story short truly believe this business is not mine I am merely the first employee entrusted to bring it to its full potential The doors and opportunities opened by God have been truly mind-blowing The collection has steadily grown through word of mouth and personal marketing and is now at a point where growing demand justifies hiring help in the areas of production and administration This will allow my focus to be on design and expanding the product line through strategic partnerships with other local designers or further in-house production Your support in this funding will help to lsquobridge the gaprsquo in costs for hiring and branding

Three pivotal elements to the growth have been middotParticipation as a featured designer in the Childrenrsquos Fashion Show during Midwest Fashion Week in March middotPublicity through articles in local newspapers and publications middotWildfire word of mouth marketing from the best clients ever

I really work hard to build a community around my designs and have tremendous support in doing so locally and am ready to take this to the next level BlueEyes amp BareFeet products have already made their way into local boutiques through our partnership withAesthetic Design Style House providing the framework necessary to do what I do best design and innovate I am a born entrepreneur with the drive and business acumen to make this a sustainable company and am so excited to work with

Peerbackers and National Association of Moms in Business to take the next step in my business growth

Your Dollars - Your backing of this venture does not mean that money goes into my bank account to sit It will be distributed into a whole community of support for this venture From branding to website upgrading production to promotion your dollars will filter through the hands of MANY local businesses and designers Your funding will be a pivotal and defining moment for BlueEyes amp BareFeet Designs and every dollar is truly appreciated Thank YOU in advance for your support Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Stephanie Williams - BlueEyes amp BareFeet Clothing Designs

PAGE 30 bull June 2011 bull Moms In Business Magazine

About Our Venture

WE NEED YOUR HELP The Abstinence Education Council operating under the trade name AEC-I Decide (httpwwwAEC-

IDecideorg) works with young people in rural central NY to help them to make good choices for a happy healthy future

Our young people today face challenges that we could never have imagined Instead of getting good role models they are bombarded from all sides with messages that are confusing unhealthy counter-productive and too often inappropriate This often has the effect of encouraging high-risk behaviors

OUR PROGRAM All high-risk behaviors essentially come out of the same basic problems Starting with a lack of self-esteem (self-respect) and encompassing other issues from poor role models to problems with ADDADHD studies like those from State University New York Cortlandrsquos Center for the 4th and 5th Rs (httpcorlandeducharacteraboutushtm) have found that character education reduces the likelihood of children getting into high risk behaviors and increases the likelihood of success in life Since the late 1990rsquos abstinence programs have started focusing on addressing the reasons for all high risk behaviors and developing character as well as promoting developmental assets (httpsearch-instituteorgcontentwhat-are-developmental-assets) and protective factors This has influenced our decision to expand the focus of our programs to address the root causes of deadly behaviors

OUR NEEDThe problem we have been having with our programs is that we have had to tailor them to the specific needs of the organization which is making a request which means pretty much developing something new for each group We need to be more proactive so instead of waiting for people to call us and have them tell us what they want us to do we plan on booking the local libraries (which are free or very cheap) and just offering this program ourselves It will be for girls only ages 8 to 12 and 13 to 17 What we are doing now is putting together an 8 to 10 week program which we are calling ldquoHealthy Beautyrdquo It will start with Doversquos Self Esteem program which you can review at httpwwwdoveusdl=CFRBaspxlcp-dfrbarticlesvideos) The rest of the program will cover physical mental emotional and spiritual beauty with an emphasis on modesty and self-control as well as real tips on healthy beauty (inside and out) The program will loosely follow Sean Coveyrsquos book ldquoThe 7 Habits of Highly Effective Teensrdquo

OUR PROBLEMThere are so many kids that we would like to reach but this is a ministry and we donrsquot charge for our programs We are funded by donations which were down this last year We have a very small staff and very limited funds

OUR SOLUTION WITH YOUR HELP We are tapping into volunteers from Christianvolunteeringorg and are looking forward to the boost we expect from their help We are going to concentrate on girls ages 8 to 18 to simplify things for us And we are trying this innovative new way to raise funds and expand our base raise our visibility raise awareness of the problems our children face and offer helpful solutions

We can do it with your help Be our ldquoAngelrdquo and ask your friends to check us out at httpwwwMomsInBusinessGrantcomThank you

COMPETITIONSEMI

FINALIST Abstinence Education Council Non-profit Organization

Moms In Business Grant Competition Semi-Finalists

Moms In Business Magazine bull June 2011 bull PAGE 31

About My Venture

What is this venture all about

There are four key questions to ask or steps to any new idea Read on as I ask and answer the top questions

1 Do you Love It or Like It A Lot It must be something you like ideally something you love There has to be a passion or strong desire to learn and know more about something before venturing out Answer I love the game of golf and believe any woman can learn life lessons from golf that she can carry to her friendships her family and her business

2 Does anyone else like it Are there other people that like some part of the activity involved If you were starting an ice cream shop there would have to be someone somewhere that liked ice cream in order to be in business Answer I am one of those that would hop in the ice cream line There are many women that feel overwhelmed by all things golf and that is the first hurdle we will climb with them together

3 Have you made a decision Any idea remains between the ears if a decision is not made to take it to the next level and beyond Answer The merge of golf business and friends in a casual setting that introduces women to the world of golf is a decision that needs no thinking

4 Will you promote promote promote This is essentially the get busy step Answer This is the make it all happen phase and why I am here I have been through three of phases and am beyond ready to promote this as the concept for teaching life lessons around

I want to use the game of golf to teach women life lessons in a blend of areas to include self-esteem parenting and business A game that uses precision skill and patience is THE place to negotiate and even close business deals As with any venture or undertaking its important to plan a maneuver take a step forward and just swing Golf is a venue to be celebrated by other women and learning to play through our golf partner match up website peer-to-peer lessons and the largest part of the endeavor a one-day golf clinic with a second day for open play and mini tournament The funding from peer-backers would be used to design create and maintain a website purchase starter sets of clubs and other golf equipment and to promote the clinic

Why help fund this project I have a long standing background in event planning and have coordinated planned and run numerous golf tournaments hole-in-one fund raising events and social events with golf as a primary focus I also co-own multiple other businesses so I have started managed and successfully run multiple businesses I have the ability to kick start any concept and one that includes good times great learning and golf--thatrsquos an adventure I will undertake and grow

Why is This So Special This project is unique because it combines the elements of friendship mentoring business coaching and empowerment in one place and has so many ways to branch out in the future The endeavor is a personal passion but does so much for the community expanding the views of others and broadening the mind on how to include golf lessons in everyday life

Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Tarrah Jennings - On Par Empowerment Day for Women

PAGE 32 bull June 2011 bull Moms In Business Magazine

About My Venture

I Marketed my Business Basically for Free and I Teach You How to Do the Same

While on bed rest with my second child in 2008 I became severely depressed and worried about everything I dealt with my depression in a very careless wayI drove my family into severe debt I spent money on every and anything to keep myself lsquohappyrsquo and those around me happy too

One month of bed rest and my pregnancy I was slapped in the face with the reality that I had put my family in a horrible financial position and I wasnrsquot sure how to fix the situation With a two year old already at home and a new baby arriving any day the last thing I wanted to consider was going back to work So I explored my options and made the decision to build a business from home The little money I had was used to take care of the legal pieces such as getting my business license I was stumped on how to get the word out about my business with no money Enter Twitter Facebook and LinkedIn

I was already on some social networks socially but decided to take a chance and see if I could spread more info about my new venture using the Internet I was quickly able to spread the word among friends and family and potential clients I landed my first client four days after joining Twitter I learned about other ways to strategically place myself in front of people that could were either potentially clients or like-minded individuals that I could possibly collaborate and network with Today The Savvy Womenrsquos Business Solution still puts very little money out for marketing and Irsquom working hard to help fix the financial burden I put my family under

Would You Like to Learn How to Market Your Business on the Internet Also I would love to teach other moms and women in the Baltimore area how to market their businesses using social media and I want to do this for as little money as possible

By reaching my goal of $3000 I will hold four hands-on trainings in the Baltimore-Washington DC in the next 12 months Additionally I will be able to use this money to market locally in print media that I normally would not be able to afford on my own I can help other women like myself establish a professional presence for themselves a social media

strategy for their business and fun innovative ways to get your clients customers and community involved with your business

I thank you for your support and feel free to connect with me with any questions you may have Feel free to share my venture using the easy social media share buttons

Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Rebecca Buscemi - The Savvy Womenrsquos Business Solution

Moms In Business Grant Competition Semi-Finalists

Moms In Business Magazine bull June 2011 bull PAGE 33

About My Venture

The purpose of BuyByMomcom is to promote moms in business and get them out on the web BuyByMomcom is owned by Julianne Alvarez-Wish a WAHM to 4

My passion is for the moms who want to stay at home with their children while bringing in an income by selling the items they create or the products they believe in A friend of mine started an online boutique and tried so hard to market it and get word out about the products that she offered However in over 2 years she only ever made 2 sales from the boutique She was heartbroken All the time money and effort she was putting into the website was bringing her nothing in return She was frustrated to say the least and decided to close up shop

BuyByMomcom was born because I wanted to keep that from happening to other moms I wanted to see mothers succeed in their businesses and be able to stay at home with their children I wanted to spread the word about the amazing talents moms possess and I wanted to see them succeed beyond their wildest dreams in your business I truly believe that by working together we can make each mom a success

Some of the Features of BuyByMomcom

bullFree Listings for any mom in business on our Mom Shops amp Blogs page bullRandom Spotlight links every few days for more exposure to your business bullFeatured Mom opportunities where your business is in the spotlight for an entire week bullReviews and giveaways of some of the best mom-made products you will find bullReasonable advertising rates so that your 125x125 button is on every page of the website and blog

We want you to succeed Stop by BuyByMomcom today and add your free listing and check out all the other wonderful WAHMs and the products we have to offer

Visit httpwwwMomsInBusinessGrantcom - we welcome your support

COMPETITIONSEMI

FINALIST Julianne Wish - Buy By Mom

PAGE 34 bull June 2011 bull Moms In Business Magazine

Moms In Business Magazine bull June 2011 bull PAGE 35

FounderGina Robison-Billups

EditorDesignLayout

Eugenia Martini-JarrettEugeniaMIBNorg

Advertising Gina Robison-Billups

GinaMIBNorg

Published by NAFMIB the National Association for Moms In Business The Leading National Association Representing Executive Entrepreneur and CEO Moms

MIBNorg NAFMIBorg

Copyright 2011 copy International Association For Moms In Business See wwwMIBNorg for full copyright page

All Rights Reserved

ldquoTwenty years from now you will be more disappointed by the things that you didnrsquot do than by the ones you did do So throw off the bowlines Sail away from the safe harbor Catch the trade winds in your sails Explore Dream Discoverrdquo ~Mark Twain

ldquoWhatever the mind of man can conceive and believe it can achieve Thoughts are things And powerful things at that when mixed with definiteness of purpose and burning desire can be translated into richesrdquo ~ Napoleon Hill

ldquoPeople are definitely a companyrsquos greatest asset It doesnrsquot make any difference whether the product is cars or cosmetics A company is only as good as the people it keepsrdquo ~ Mary Kay Ash

ldquoSuccess or failure in business is caused more by the mental attitude even than by mental capacitiesrdquo~ Walter Scott

ldquoWhat I know for sure is that behind every catastrophe there are great lessons to be learned Among the many that we as a country need to get is that as long as we play the ldquous and themrdquo game we donrsquot evolve as people as a nation as a planetrdquo ~ Oprah Winfrey

ldquoLife is not about how fast you run or how high you climb but how well you bouncerdquo ~ Unknown

sign in a gift shop windowUnattended Children will be given an Espresso and a Free Puppy

Wisdoms for Thought

Page 23: Moms In Business Magazine June 2011

Moms In Business Magazine bull June 2011 bull PAGE 23

Chances are that you know a Mom have or had a Mom are a Mom that has had the challenges of starting a business - a dream or perhaps there was an

opportunity to expand their existing business - only to not have enough sup-port or finances

Moms that take an ideadream and create a business while juggling children grandchil-dren family and morehave additional hurdles to conquer

The purpose of the Moms In Business Grant Competition valued at over $10000 is to provide enterpris-ing Moms with vi-tal tools educa-tion support and cash to achieve their goals and success

CongratulationsTo theTop10 Moms In Business Grant Competition Semi-Finalists

These Semi-Finalists need YOUR helpNOW

to achieve their goals

u BROWSE through the 10 Semi-finalists and read about their inspiring ven- tures throughout the following pages

u FIND one or more that you feel you would like to see succeed u VISIT their project u VIEW their generous offers for your support u PITCH IN and Make A Difference in the future of a Mom and her life

Moms In

BusinessGrant Competition

SEMI-FINALISTS

Get Started Now

PAGE 24 bull June 2011 bull Moms In Business Magazine

MEMBERS NEWS

About My Venture

If your passion was an art and a gift that you could share with others how would you go about telling

folks Heads or Tails creates custom bows and dresses for children of all ages This business is built on the quest of sharing caring and making moments special by adding their products to the moments remembered Peerbackers has created a platform to help businesses grow with a twist Heads and Tails has set a goal to raise $11100 in less than 45 days

Heads or Tails needs you right now to make a pledge If the goal is reached Heads and Tails will use the funds to purchase a van sewing equipment and hire additional staff I need your contribution to help Heads or Tails to fulfill its fund raising goal Even more your support will help Heads and Tails make even more moments special with its bows and dresses Make a pledge of support today

About Heads Or Tails manufactures and supplies Custom Childrenrsquos Hair Bows for Babies Toddlers and Girls of all ages Heads Or Tails will be launching their New Dress Line This Line will consist of an array of styles of Pillow Case amp Jumper Dresses

What Do We Need Heads Or Tails is in need of a Commercial Van and a Commercial Embroidery Machine

Why Do We Need Heads Or Tails is expanding and needs the necessary equipment to keep up with the demand and for the business to grow The Commercial Van will be used to transport products to Vendor Trade Shows Festivals Markets and other Craft Shows The Commercial Embroidery Machine will be used to do the embroidery directly at the Shows and at the office location

Goal Our Fundraiser Goal for this project is $11100 (Van-$5000 amp Embroidery Machine $6100) Any contribution big or small will help Fund Heads Or Tails Goal As the business continues to grow Heads Or Tails will be able to give back to the community through Employment Skill Training Entrepreneurship as well as Special Events giving a certain percentage of revenue back to a specific organization

Motto At Heads Or Tails we ldquoStrive in Dressing Your Little One from Head To Tailrdquo

Thank you in Advance for Your Support

Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Angela Owens - Owner Heads or Tails

Moms In Business Grant Competition Semi-Finalists

Moms In Business Magazine bull June 2011 bull PAGE 25

About My Venture

BACKING A WIN-WIN PROJECT EcoBio-Block was developed in Japan to revitalize and purify polluted waters in rivers canals and the ocean over a decade ago It is

presently being used in a variety of outdoor and government projects in Japan Korea India Malaysia and China Using naturersquos own system of cleaning water EcoBio-Block clarifies cloudy water in aquariums ponds and in other environmental uses with beneficial bacteria and nutrients infused in a volcanic rock which multiply and disperse regularly into surrounding waters keeping bacteria levels consistently high enough to breakdown organic waste into less toxic nitrates and keep water clear odor-free and healthy

It also appears to encourage an increase in the levels of microbes which breakdown nitrates into nitrogen gas which then dissipate into the air It has a US Patent and is certified to international safety standards The pondenvironmental products which are known as the ldquonsMrdquo and ldquoWaverdquo are generally effective for about 3 years The nsM are shaped like stones come in a box of 4 and can treat from 100 - 400 gallons of water depending on the condition of the water and the amount of fish) The Waversquos design is based on hydrodynamics and is made to keep mud out and allow bacteria to multiply easily For large pond use it can treat from 300 to 1000 gallons of water (also depending on water conditions and fish populations) It normally takes from 2 to 6 weeks to see optimum results but factors such as temperature can cause a variation in the time frame This product is easy-to-use mess-free and reduces maintenance in ponds and other water features

OUR PROBLEM AND OUR PROJECT ONEdersave Products LLC httpwwwOnedersavecom is the exclusive distributor of EcoBio-Block Family Products in the US and Canada It was the recipient of the 2008 Pet Age magazine ldquoPinnaclerdquo Award for aquarium product of the year The pond and environmental products are brand new additions to our product line but this absolutely unique product faces a major hurdle Despite the fact that it has been thoroughly researched and is being used with great results overseas we face a credibility problem

The product sounds too good to be true and we are pretty much being ignored We want to have a major American University study and publish the data on this product We need to have easily accessible information by a respected source to back up our claims that it will be a boon to the environment as it cleans purifies and deodorizes polluted waters and creates a healthy environment

for aquatic life

With a project like this everyone wins

Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Arline Saiki - ONEdersave

PAGE 26 bull June 2011 bull Moms In Business Magazine

About My Venture

Why we need your support

Sales of our popular Kitty Holstersreg cat harness are about to exceed our supply Demand for our Kitty Holsterreg increased exponentially after being featured on CBS Sunday Morning and being given the highest rating (5 out of 5) by Cat Nip magazine based on its comfort and difficulty for cats to wiggle out of

Our sales have consequently gone through the roof and we are at risk of running out of product We need to make more harnesses sooner than expected cotton prices have soared significantly increasing the cost of manufacturing the Kitty Holsterreg and we need to expand our line with new colors patterns and sizes to meet customer demand Without your help it is unlikely that we will be able to start production before we run out of harnesses What your donations will do for us

Your donation will help us fund a grant to produce more Kitty Holstersreg We are adding several new colors and patterns as well as two additional sizes to fit a wider range of cats The colorspatterns we are adding are camouflage pink tiger stripe and jaguar 10 of sales of the pink Kitty Holster will be donated to charities that support the fight against breast cancer

What you can do to help 1) Donate to this venture 2) Forward our project link to others in your network 3) Share our project with your friends on Facebook and LinkedIn 4) Tweet about our project on Twitter

What you will receive in return

In addition to a sense of satisfaction that you are helping cats get the chance to enjoy being walked outside supporting the fight against breast cancer and a very important part of our growth everyone who pledges will also receive a gift specific to their pledge level and become a member of Crazy K Farmrsquos Circle of Friends which will entitle them to exclusive discounts on our products and behind-the-scenes access to our company and the farm that inspired it

More information about our company

1) Watch a video about our harness httpwwwyoutubecomwatchv=qhjrtuKiNQI 2) Learn more about the harness on the Kitty Holster website wwwKityHolstercom 3) Learn more about our company and the farm atwwwCrazyKFarmcom

We look forward to your support thank you Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Tobi Kosanke - Crazy K Farm - The Kitty Holster

Moms In Business Grant Competition Semi-Finalists

Moms In Business Magazine bull June 2011 bull PAGE 27

COMPETITIONSEMI

FINALIST Temeca Jone - Funducate

About My Venture

Funducate is an exciting company that has a line of educational tools and merchandise for children that are

fun and engaging Funducate was founded by my husband Todd and myself It is registered as an Ohio Limited Liability Corporation Funducate is the Trademark name for all of the Sing Along with Happy Handy Fun Bunch Peek at You Kids Tribute to Heroes and Living in Faith Everyday (LIFE) books videos and merchandise

The Fun Bunch Series and Happy Handy book series 1 and 2 collectively has 10 books self published with the initial trial period using the first series as an educational tool has been used in school and educational facilities to teach children ages 12 months to 11 years of age Within 1 to 3 years all books directed by the Non-Profit Corporation All in One (AIO) Books at all levels of non-profit business has reached the market north south east and west within the United States to areas with educational and literacy challenges Through AIO Outreach Program AIO Books has also partnered with learning institutions and

organization to incorporate a multi-systemic approach establishing a continuum of mental health community school and home based interventions to further demonstratepromote fun learning and education I dress as Udder the Cow one of our Fun Bunch character I read our Tribute to Heroes books sing songs discuss about our heroes the Military Fire and Police Department with children during AIO outreach program

Also through the outreach program I am able to donate books and help bring fun to education and assist educators

Please visit wwwFunducatenetThank you in Advance for Your Support Visit httpwwwMomsInBusinessGrantcom

PAGE 28 bull June 2011 bull Moms In Business Magazine

About My Venture

Seniors Helping Seniors ndash Las Vegas NV When Employees Become Parentrsquos CaregiversHELP SHS CREATE OUR SHS EDUCATIONAL PROGRAM FOR EMPLOYERS About UShellipMy mom was a great lady When she developed Alzheimerrsquos

in 2002 she was still an intelligent outgoing and fun loving person I wanted to spend time with her before the disease caused her to become unaware of her family and her surroundings Thankfully I was able to quit my job and stay with her I lived with her for over two years and it was some of the best spent times with her in my life

However many adult children canrsquot always help with the caregiving of their parents or risk any consequences with their jobs due to absenteeism or lack of productivity In most caregiving situations the elderly parent wants their daughter or son there to help because they know that they are trustworthy Upon my motherrsquos death I knew that I wanted to continue to help elder seniors as well as the older children of senior parents That is when my husband Doug and I discovered Seniors Helping Seniors an exceptional and unique program of compassion and care It matches senior caregivers with seniors who are looking for a little help to stay independent in their own home for as long a possible a way to give and to receive This innovative program creates the support you need from people with life experiences who will understand your parent the most

This has been a great business for my husband and I because we both enjoy helping others But we have realized that there are so many adult children caregivers today who are trying to juggle their families their job and their aging parent(s) throughout their daily lives It has become a 247 struggle for them not allowing them to enjoy being their parentsrsquo kids anymore just their caregivers

What we want to accomplishhellipSeniors Helping Seniors provides in-home non-medical caregiving services to seniors in our community In addition Seniors Helping Seniors wants to start an SHS Educational Program to provide information to our local employers about their employees who are responsible for the caregiving of an elder senior In the 1980rsquos American businesses adapted their human resource policies to accommodate the needs of workers with young children Now many of those same workers face a new responsibility providing care for an older parent relative or friend Just as childcare did the growing need for eldercare presents companies with a new reality ndash workers who must juggle multiple demands on their time and energy Yet this reality presents genuine opportunities for those firms that recognize itrdquo We hope that by implementing the SHS Educational Program we can develop various elder caregiving resources for the benefit of the employee employer and company

What We Will Plan Forhellip Basic Packet ndash information about local agencies and support groups for employees as an option to help deal with caregiver stress reduce absenteeism and increase productivity in the workplace Employee How to Guides ndash help employer in developing a manual as simple or complex as they want to help their employees with caregiving and family caregiving ldquoburnoutrdquo issues Benefit(s) Packet ndash provide ownersmanagers with ideas about eldercare policies that they can implement into their

overall existing benefits and policies packages such as Flex-time shortened work weeks modified schedules Telecommuting Long-term care insurance plans to cover spouse and parentsparents in law

Speakers Forum ndash provide employers with ongoing presentations to educate their workforce on how to make good choices regarding caregiving amp eldercare Host ldquoCaregiver Fairsrdquo Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Natalie Ahlstrom - Seniors Helping Seniors - Las Vegas

Moms In Business Grant Competition Semi-FinalistsMoms In Business Grant Competition Semi-Finalists

Moms In Business Magazine bull June 2011 bull PAGE 29

About My Venture

BlueEyes amp BareFeet Designs is a clothing and design company featuring a collection for children created from

vintage vintage-inspired modern and recycled fabrics

Each piece is handmade and ultimately inspired by my children - two daughters Abigail and Elise and my son Isaac You will see them in many of the pictures as they are my regular lsquomodelsrsquo and everyday users of the designs Right now we are a one-man showhopefully about to change all that Our Unique Proposition - What makes BlueEyes amp BareFeet Designs unique is our focus on use of fabrics that are either recycled upcycled or sustainable 70-80 of our designs follow this concept Upcycling according to an article in the April 2011 issue of Entrepreneur magazine is ldquoushering in an entirely new wave of entrepreneurial innovationrdquo Upcycling by nature also leaves room for higher profit margins giving me the opportunity to outsource areas I need support in through partnerships with other local companies earlier in the business cycle rather than later boosting our chances for solid and consistent business growth Clients love the fact that I can take clothes they no longer want heirloom pieces or lsquoleftover good intentionsrsquo of fabrics they never used and bring them back to life as a boutique style outfit for their little one(s) A quick example is in the use of a t-shirt One t-shirt will either be turned into a jersey scarf a t-shirt tutu or play a role in the construction of a jersey dress or a combination thereof There is very little fabric left as waste when I am finished allowing the fabrics to reach their full potential and be used again in a different purpose saving energy time and money versus the use of new fabrics I currently find my fabrics through donations thrift stores and vintage stores We have set styles of designs but each piece usually ends up slightly or largely different bringing in the added value of one-of-a-kind looks Our Growth - Last year I launched this clothing collection for children as a project and an outlet for my creative mind The collection has quickly surpassed my expectations and has grown to a spot where I felt compelled this year to take a leap of faith resign from my position as a financial advisor and go fulltime on February 1 I am a faith-driven person and to make a long story short truly believe this business is not mine I am merely the first employee entrusted to bring it to its full potential The doors and opportunities opened by God have been truly mind-blowing The collection has steadily grown through word of mouth and personal marketing and is now at a point where growing demand justifies hiring help in the areas of production and administration This will allow my focus to be on design and expanding the product line through strategic partnerships with other local designers or further in-house production Your support in this funding will help to lsquobridge the gaprsquo in costs for hiring and branding

Three pivotal elements to the growth have been middotParticipation as a featured designer in the Childrenrsquos Fashion Show during Midwest Fashion Week in March middotPublicity through articles in local newspapers and publications middotWildfire word of mouth marketing from the best clients ever

I really work hard to build a community around my designs and have tremendous support in doing so locally and am ready to take this to the next level BlueEyes amp BareFeet products have already made their way into local boutiques through our partnership withAesthetic Design Style House providing the framework necessary to do what I do best design and innovate I am a born entrepreneur with the drive and business acumen to make this a sustainable company and am so excited to work with

Peerbackers and National Association of Moms in Business to take the next step in my business growth

Your Dollars - Your backing of this venture does not mean that money goes into my bank account to sit It will be distributed into a whole community of support for this venture From branding to website upgrading production to promotion your dollars will filter through the hands of MANY local businesses and designers Your funding will be a pivotal and defining moment for BlueEyes amp BareFeet Designs and every dollar is truly appreciated Thank YOU in advance for your support Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Stephanie Williams - BlueEyes amp BareFeet Clothing Designs

PAGE 30 bull June 2011 bull Moms In Business Magazine

About Our Venture

WE NEED YOUR HELP The Abstinence Education Council operating under the trade name AEC-I Decide (httpwwwAEC-

IDecideorg) works with young people in rural central NY to help them to make good choices for a happy healthy future

Our young people today face challenges that we could never have imagined Instead of getting good role models they are bombarded from all sides with messages that are confusing unhealthy counter-productive and too often inappropriate This often has the effect of encouraging high-risk behaviors

OUR PROGRAM All high-risk behaviors essentially come out of the same basic problems Starting with a lack of self-esteem (self-respect) and encompassing other issues from poor role models to problems with ADDADHD studies like those from State University New York Cortlandrsquos Center for the 4th and 5th Rs (httpcorlandeducharacteraboutushtm) have found that character education reduces the likelihood of children getting into high risk behaviors and increases the likelihood of success in life Since the late 1990rsquos abstinence programs have started focusing on addressing the reasons for all high risk behaviors and developing character as well as promoting developmental assets (httpsearch-instituteorgcontentwhat-are-developmental-assets) and protective factors This has influenced our decision to expand the focus of our programs to address the root causes of deadly behaviors

OUR NEEDThe problem we have been having with our programs is that we have had to tailor them to the specific needs of the organization which is making a request which means pretty much developing something new for each group We need to be more proactive so instead of waiting for people to call us and have them tell us what they want us to do we plan on booking the local libraries (which are free or very cheap) and just offering this program ourselves It will be for girls only ages 8 to 12 and 13 to 17 What we are doing now is putting together an 8 to 10 week program which we are calling ldquoHealthy Beautyrdquo It will start with Doversquos Self Esteem program which you can review at httpwwwdoveusdl=CFRBaspxlcp-dfrbarticlesvideos) The rest of the program will cover physical mental emotional and spiritual beauty with an emphasis on modesty and self-control as well as real tips on healthy beauty (inside and out) The program will loosely follow Sean Coveyrsquos book ldquoThe 7 Habits of Highly Effective Teensrdquo

OUR PROBLEMThere are so many kids that we would like to reach but this is a ministry and we donrsquot charge for our programs We are funded by donations which were down this last year We have a very small staff and very limited funds

OUR SOLUTION WITH YOUR HELP We are tapping into volunteers from Christianvolunteeringorg and are looking forward to the boost we expect from their help We are going to concentrate on girls ages 8 to 18 to simplify things for us And we are trying this innovative new way to raise funds and expand our base raise our visibility raise awareness of the problems our children face and offer helpful solutions

We can do it with your help Be our ldquoAngelrdquo and ask your friends to check us out at httpwwwMomsInBusinessGrantcomThank you

COMPETITIONSEMI

FINALIST Abstinence Education Council Non-profit Organization

Moms In Business Grant Competition Semi-Finalists

Moms In Business Magazine bull June 2011 bull PAGE 31

About My Venture

What is this venture all about

There are four key questions to ask or steps to any new idea Read on as I ask and answer the top questions

1 Do you Love It or Like It A Lot It must be something you like ideally something you love There has to be a passion or strong desire to learn and know more about something before venturing out Answer I love the game of golf and believe any woman can learn life lessons from golf that she can carry to her friendships her family and her business

2 Does anyone else like it Are there other people that like some part of the activity involved If you were starting an ice cream shop there would have to be someone somewhere that liked ice cream in order to be in business Answer I am one of those that would hop in the ice cream line There are many women that feel overwhelmed by all things golf and that is the first hurdle we will climb with them together

3 Have you made a decision Any idea remains between the ears if a decision is not made to take it to the next level and beyond Answer The merge of golf business and friends in a casual setting that introduces women to the world of golf is a decision that needs no thinking

4 Will you promote promote promote This is essentially the get busy step Answer This is the make it all happen phase and why I am here I have been through three of phases and am beyond ready to promote this as the concept for teaching life lessons around

I want to use the game of golf to teach women life lessons in a blend of areas to include self-esteem parenting and business A game that uses precision skill and patience is THE place to negotiate and even close business deals As with any venture or undertaking its important to plan a maneuver take a step forward and just swing Golf is a venue to be celebrated by other women and learning to play through our golf partner match up website peer-to-peer lessons and the largest part of the endeavor a one-day golf clinic with a second day for open play and mini tournament The funding from peer-backers would be used to design create and maintain a website purchase starter sets of clubs and other golf equipment and to promote the clinic

Why help fund this project I have a long standing background in event planning and have coordinated planned and run numerous golf tournaments hole-in-one fund raising events and social events with golf as a primary focus I also co-own multiple other businesses so I have started managed and successfully run multiple businesses I have the ability to kick start any concept and one that includes good times great learning and golf--thatrsquos an adventure I will undertake and grow

Why is This So Special This project is unique because it combines the elements of friendship mentoring business coaching and empowerment in one place and has so many ways to branch out in the future The endeavor is a personal passion but does so much for the community expanding the views of others and broadening the mind on how to include golf lessons in everyday life

Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Tarrah Jennings - On Par Empowerment Day for Women

PAGE 32 bull June 2011 bull Moms In Business Magazine

About My Venture

I Marketed my Business Basically for Free and I Teach You How to Do the Same

While on bed rest with my second child in 2008 I became severely depressed and worried about everything I dealt with my depression in a very careless wayI drove my family into severe debt I spent money on every and anything to keep myself lsquohappyrsquo and those around me happy too

One month of bed rest and my pregnancy I was slapped in the face with the reality that I had put my family in a horrible financial position and I wasnrsquot sure how to fix the situation With a two year old already at home and a new baby arriving any day the last thing I wanted to consider was going back to work So I explored my options and made the decision to build a business from home The little money I had was used to take care of the legal pieces such as getting my business license I was stumped on how to get the word out about my business with no money Enter Twitter Facebook and LinkedIn

I was already on some social networks socially but decided to take a chance and see if I could spread more info about my new venture using the Internet I was quickly able to spread the word among friends and family and potential clients I landed my first client four days after joining Twitter I learned about other ways to strategically place myself in front of people that could were either potentially clients or like-minded individuals that I could possibly collaborate and network with Today The Savvy Womenrsquos Business Solution still puts very little money out for marketing and Irsquom working hard to help fix the financial burden I put my family under

Would You Like to Learn How to Market Your Business on the Internet Also I would love to teach other moms and women in the Baltimore area how to market their businesses using social media and I want to do this for as little money as possible

By reaching my goal of $3000 I will hold four hands-on trainings in the Baltimore-Washington DC in the next 12 months Additionally I will be able to use this money to market locally in print media that I normally would not be able to afford on my own I can help other women like myself establish a professional presence for themselves a social media

strategy for their business and fun innovative ways to get your clients customers and community involved with your business

I thank you for your support and feel free to connect with me with any questions you may have Feel free to share my venture using the easy social media share buttons

Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Rebecca Buscemi - The Savvy Womenrsquos Business Solution

Moms In Business Grant Competition Semi-Finalists

Moms In Business Magazine bull June 2011 bull PAGE 33

About My Venture

The purpose of BuyByMomcom is to promote moms in business and get them out on the web BuyByMomcom is owned by Julianne Alvarez-Wish a WAHM to 4

My passion is for the moms who want to stay at home with their children while bringing in an income by selling the items they create or the products they believe in A friend of mine started an online boutique and tried so hard to market it and get word out about the products that she offered However in over 2 years she only ever made 2 sales from the boutique She was heartbroken All the time money and effort she was putting into the website was bringing her nothing in return She was frustrated to say the least and decided to close up shop

BuyByMomcom was born because I wanted to keep that from happening to other moms I wanted to see mothers succeed in their businesses and be able to stay at home with their children I wanted to spread the word about the amazing talents moms possess and I wanted to see them succeed beyond their wildest dreams in your business I truly believe that by working together we can make each mom a success

Some of the Features of BuyByMomcom

bullFree Listings for any mom in business on our Mom Shops amp Blogs page bullRandom Spotlight links every few days for more exposure to your business bullFeatured Mom opportunities where your business is in the spotlight for an entire week bullReviews and giveaways of some of the best mom-made products you will find bullReasonable advertising rates so that your 125x125 button is on every page of the website and blog

We want you to succeed Stop by BuyByMomcom today and add your free listing and check out all the other wonderful WAHMs and the products we have to offer

Visit httpwwwMomsInBusinessGrantcom - we welcome your support

COMPETITIONSEMI

FINALIST Julianne Wish - Buy By Mom

PAGE 34 bull June 2011 bull Moms In Business Magazine

Moms In Business Magazine bull June 2011 bull PAGE 35

FounderGina Robison-Billups

EditorDesignLayout

Eugenia Martini-JarrettEugeniaMIBNorg

Advertising Gina Robison-Billups

GinaMIBNorg

Published by NAFMIB the National Association for Moms In Business The Leading National Association Representing Executive Entrepreneur and CEO Moms

MIBNorg NAFMIBorg

Copyright 2011 copy International Association For Moms In Business See wwwMIBNorg for full copyright page

All Rights Reserved

ldquoTwenty years from now you will be more disappointed by the things that you didnrsquot do than by the ones you did do So throw off the bowlines Sail away from the safe harbor Catch the trade winds in your sails Explore Dream Discoverrdquo ~Mark Twain

ldquoWhatever the mind of man can conceive and believe it can achieve Thoughts are things And powerful things at that when mixed with definiteness of purpose and burning desire can be translated into richesrdquo ~ Napoleon Hill

ldquoPeople are definitely a companyrsquos greatest asset It doesnrsquot make any difference whether the product is cars or cosmetics A company is only as good as the people it keepsrdquo ~ Mary Kay Ash

ldquoSuccess or failure in business is caused more by the mental attitude even than by mental capacitiesrdquo~ Walter Scott

ldquoWhat I know for sure is that behind every catastrophe there are great lessons to be learned Among the many that we as a country need to get is that as long as we play the ldquous and themrdquo game we donrsquot evolve as people as a nation as a planetrdquo ~ Oprah Winfrey

ldquoLife is not about how fast you run or how high you climb but how well you bouncerdquo ~ Unknown

sign in a gift shop windowUnattended Children will be given an Espresso and a Free Puppy

Wisdoms for Thought

Page 24: Moms In Business Magazine June 2011

PAGE 24 bull June 2011 bull Moms In Business Magazine

MEMBERS NEWS

About My Venture

If your passion was an art and a gift that you could share with others how would you go about telling

folks Heads or Tails creates custom bows and dresses for children of all ages This business is built on the quest of sharing caring and making moments special by adding their products to the moments remembered Peerbackers has created a platform to help businesses grow with a twist Heads and Tails has set a goal to raise $11100 in less than 45 days

Heads or Tails needs you right now to make a pledge If the goal is reached Heads and Tails will use the funds to purchase a van sewing equipment and hire additional staff I need your contribution to help Heads or Tails to fulfill its fund raising goal Even more your support will help Heads and Tails make even more moments special with its bows and dresses Make a pledge of support today

About Heads Or Tails manufactures and supplies Custom Childrenrsquos Hair Bows for Babies Toddlers and Girls of all ages Heads Or Tails will be launching their New Dress Line This Line will consist of an array of styles of Pillow Case amp Jumper Dresses

What Do We Need Heads Or Tails is in need of a Commercial Van and a Commercial Embroidery Machine

Why Do We Need Heads Or Tails is expanding and needs the necessary equipment to keep up with the demand and for the business to grow The Commercial Van will be used to transport products to Vendor Trade Shows Festivals Markets and other Craft Shows The Commercial Embroidery Machine will be used to do the embroidery directly at the Shows and at the office location

Goal Our Fundraiser Goal for this project is $11100 (Van-$5000 amp Embroidery Machine $6100) Any contribution big or small will help Fund Heads Or Tails Goal As the business continues to grow Heads Or Tails will be able to give back to the community through Employment Skill Training Entrepreneurship as well as Special Events giving a certain percentage of revenue back to a specific organization

Motto At Heads Or Tails we ldquoStrive in Dressing Your Little One from Head To Tailrdquo

Thank you in Advance for Your Support

Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Angela Owens - Owner Heads or Tails

Moms In Business Grant Competition Semi-Finalists

Moms In Business Magazine bull June 2011 bull PAGE 25

About My Venture

BACKING A WIN-WIN PROJECT EcoBio-Block was developed in Japan to revitalize and purify polluted waters in rivers canals and the ocean over a decade ago It is

presently being used in a variety of outdoor and government projects in Japan Korea India Malaysia and China Using naturersquos own system of cleaning water EcoBio-Block clarifies cloudy water in aquariums ponds and in other environmental uses with beneficial bacteria and nutrients infused in a volcanic rock which multiply and disperse regularly into surrounding waters keeping bacteria levels consistently high enough to breakdown organic waste into less toxic nitrates and keep water clear odor-free and healthy

It also appears to encourage an increase in the levels of microbes which breakdown nitrates into nitrogen gas which then dissipate into the air It has a US Patent and is certified to international safety standards The pondenvironmental products which are known as the ldquonsMrdquo and ldquoWaverdquo are generally effective for about 3 years The nsM are shaped like stones come in a box of 4 and can treat from 100 - 400 gallons of water depending on the condition of the water and the amount of fish) The Waversquos design is based on hydrodynamics and is made to keep mud out and allow bacteria to multiply easily For large pond use it can treat from 300 to 1000 gallons of water (also depending on water conditions and fish populations) It normally takes from 2 to 6 weeks to see optimum results but factors such as temperature can cause a variation in the time frame This product is easy-to-use mess-free and reduces maintenance in ponds and other water features

OUR PROBLEM AND OUR PROJECT ONEdersave Products LLC httpwwwOnedersavecom is the exclusive distributor of EcoBio-Block Family Products in the US and Canada It was the recipient of the 2008 Pet Age magazine ldquoPinnaclerdquo Award for aquarium product of the year The pond and environmental products are brand new additions to our product line but this absolutely unique product faces a major hurdle Despite the fact that it has been thoroughly researched and is being used with great results overseas we face a credibility problem

The product sounds too good to be true and we are pretty much being ignored We want to have a major American University study and publish the data on this product We need to have easily accessible information by a respected source to back up our claims that it will be a boon to the environment as it cleans purifies and deodorizes polluted waters and creates a healthy environment

for aquatic life

With a project like this everyone wins

Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Arline Saiki - ONEdersave

PAGE 26 bull June 2011 bull Moms In Business Magazine

About My Venture

Why we need your support

Sales of our popular Kitty Holstersreg cat harness are about to exceed our supply Demand for our Kitty Holsterreg increased exponentially after being featured on CBS Sunday Morning and being given the highest rating (5 out of 5) by Cat Nip magazine based on its comfort and difficulty for cats to wiggle out of

Our sales have consequently gone through the roof and we are at risk of running out of product We need to make more harnesses sooner than expected cotton prices have soared significantly increasing the cost of manufacturing the Kitty Holsterreg and we need to expand our line with new colors patterns and sizes to meet customer demand Without your help it is unlikely that we will be able to start production before we run out of harnesses What your donations will do for us

Your donation will help us fund a grant to produce more Kitty Holstersreg We are adding several new colors and patterns as well as two additional sizes to fit a wider range of cats The colorspatterns we are adding are camouflage pink tiger stripe and jaguar 10 of sales of the pink Kitty Holster will be donated to charities that support the fight against breast cancer

What you can do to help 1) Donate to this venture 2) Forward our project link to others in your network 3) Share our project with your friends on Facebook and LinkedIn 4) Tweet about our project on Twitter

What you will receive in return

In addition to a sense of satisfaction that you are helping cats get the chance to enjoy being walked outside supporting the fight against breast cancer and a very important part of our growth everyone who pledges will also receive a gift specific to their pledge level and become a member of Crazy K Farmrsquos Circle of Friends which will entitle them to exclusive discounts on our products and behind-the-scenes access to our company and the farm that inspired it

More information about our company

1) Watch a video about our harness httpwwwyoutubecomwatchv=qhjrtuKiNQI 2) Learn more about the harness on the Kitty Holster website wwwKityHolstercom 3) Learn more about our company and the farm atwwwCrazyKFarmcom

We look forward to your support thank you Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Tobi Kosanke - Crazy K Farm - The Kitty Holster

Moms In Business Grant Competition Semi-Finalists

Moms In Business Magazine bull June 2011 bull PAGE 27

COMPETITIONSEMI

FINALIST Temeca Jone - Funducate

About My Venture

Funducate is an exciting company that has a line of educational tools and merchandise for children that are

fun and engaging Funducate was founded by my husband Todd and myself It is registered as an Ohio Limited Liability Corporation Funducate is the Trademark name for all of the Sing Along with Happy Handy Fun Bunch Peek at You Kids Tribute to Heroes and Living in Faith Everyday (LIFE) books videos and merchandise

The Fun Bunch Series and Happy Handy book series 1 and 2 collectively has 10 books self published with the initial trial period using the first series as an educational tool has been used in school and educational facilities to teach children ages 12 months to 11 years of age Within 1 to 3 years all books directed by the Non-Profit Corporation All in One (AIO) Books at all levels of non-profit business has reached the market north south east and west within the United States to areas with educational and literacy challenges Through AIO Outreach Program AIO Books has also partnered with learning institutions and

organization to incorporate a multi-systemic approach establishing a continuum of mental health community school and home based interventions to further demonstratepromote fun learning and education I dress as Udder the Cow one of our Fun Bunch character I read our Tribute to Heroes books sing songs discuss about our heroes the Military Fire and Police Department with children during AIO outreach program

Also through the outreach program I am able to donate books and help bring fun to education and assist educators

Please visit wwwFunducatenetThank you in Advance for Your Support Visit httpwwwMomsInBusinessGrantcom

PAGE 28 bull June 2011 bull Moms In Business Magazine

About My Venture

Seniors Helping Seniors ndash Las Vegas NV When Employees Become Parentrsquos CaregiversHELP SHS CREATE OUR SHS EDUCATIONAL PROGRAM FOR EMPLOYERS About UShellipMy mom was a great lady When she developed Alzheimerrsquos

in 2002 she was still an intelligent outgoing and fun loving person I wanted to spend time with her before the disease caused her to become unaware of her family and her surroundings Thankfully I was able to quit my job and stay with her I lived with her for over two years and it was some of the best spent times with her in my life

However many adult children canrsquot always help with the caregiving of their parents or risk any consequences with their jobs due to absenteeism or lack of productivity In most caregiving situations the elderly parent wants their daughter or son there to help because they know that they are trustworthy Upon my motherrsquos death I knew that I wanted to continue to help elder seniors as well as the older children of senior parents That is when my husband Doug and I discovered Seniors Helping Seniors an exceptional and unique program of compassion and care It matches senior caregivers with seniors who are looking for a little help to stay independent in their own home for as long a possible a way to give and to receive This innovative program creates the support you need from people with life experiences who will understand your parent the most

This has been a great business for my husband and I because we both enjoy helping others But we have realized that there are so many adult children caregivers today who are trying to juggle their families their job and their aging parent(s) throughout their daily lives It has become a 247 struggle for them not allowing them to enjoy being their parentsrsquo kids anymore just their caregivers

What we want to accomplishhellipSeniors Helping Seniors provides in-home non-medical caregiving services to seniors in our community In addition Seniors Helping Seniors wants to start an SHS Educational Program to provide information to our local employers about their employees who are responsible for the caregiving of an elder senior In the 1980rsquos American businesses adapted their human resource policies to accommodate the needs of workers with young children Now many of those same workers face a new responsibility providing care for an older parent relative or friend Just as childcare did the growing need for eldercare presents companies with a new reality ndash workers who must juggle multiple demands on their time and energy Yet this reality presents genuine opportunities for those firms that recognize itrdquo We hope that by implementing the SHS Educational Program we can develop various elder caregiving resources for the benefit of the employee employer and company

What We Will Plan Forhellip Basic Packet ndash information about local agencies and support groups for employees as an option to help deal with caregiver stress reduce absenteeism and increase productivity in the workplace Employee How to Guides ndash help employer in developing a manual as simple or complex as they want to help their employees with caregiving and family caregiving ldquoburnoutrdquo issues Benefit(s) Packet ndash provide ownersmanagers with ideas about eldercare policies that they can implement into their

overall existing benefits and policies packages such as Flex-time shortened work weeks modified schedules Telecommuting Long-term care insurance plans to cover spouse and parentsparents in law

Speakers Forum ndash provide employers with ongoing presentations to educate their workforce on how to make good choices regarding caregiving amp eldercare Host ldquoCaregiver Fairsrdquo Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Natalie Ahlstrom - Seniors Helping Seniors - Las Vegas

Moms In Business Grant Competition Semi-FinalistsMoms In Business Grant Competition Semi-Finalists

Moms In Business Magazine bull June 2011 bull PAGE 29

About My Venture

BlueEyes amp BareFeet Designs is a clothing and design company featuring a collection for children created from

vintage vintage-inspired modern and recycled fabrics

Each piece is handmade and ultimately inspired by my children - two daughters Abigail and Elise and my son Isaac You will see them in many of the pictures as they are my regular lsquomodelsrsquo and everyday users of the designs Right now we are a one-man showhopefully about to change all that Our Unique Proposition - What makes BlueEyes amp BareFeet Designs unique is our focus on use of fabrics that are either recycled upcycled or sustainable 70-80 of our designs follow this concept Upcycling according to an article in the April 2011 issue of Entrepreneur magazine is ldquoushering in an entirely new wave of entrepreneurial innovationrdquo Upcycling by nature also leaves room for higher profit margins giving me the opportunity to outsource areas I need support in through partnerships with other local companies earlier in the business cycle rather than later boosting our chances for solid and consistent business growth Clients love the fact that I can take clothes they no longer want heirloom pieces or lsquoleftover good intentionsrsquo of fabrics they never used and bring them back to life as a boutique style outfit for their little one(s) A quick example is in the use of a t-shirt One t-shirt will either be turned into a jersey scarf a t-shirt tutu or play a role in the construction of a jersey dress or a combination thereof There is very little fabric left as waste when I am finished allowing the fabrics to reach their full potential and be used again in a different purpose saving energy time and money versus the use of new fabrics I currently find my fabrics through donations thrift stores and vintage stores We have set styles of designs but each piece usually ends up slightly or largely different bringing in the added value of one-of-a-kind looks Our Growth - Last year I launched this clothing collection for children as a project and an outlet for my creative mind The collection has quickly surpassed my expectations and has grown to a spot where I felt compelled this year to take a leap of faith resign from my position as a financial advisor and go fulltime on February 1 I am a faith-driven person and to make a long story short truly believe this business is not mine I am merely the first employee entrusted to bring it to its full potential The doors and opportunities opened by God have been truly mind-blowing The collection has steadily grown through word of mouth and personal marketing and is now at a point where growing demand justifies hiring help in the areas of production and administration This will allow my focus to be on design and expanding the product line through strategic partnerships with other local designers or further in-house production Your support in this funding will help to lsquobridge the gaprsquo in costs for hiring and branding

Three pivotal elements to the growth have been middotParticipation as a featured designer in the Childrenrsquos Fashion Show during Midwest Fashion Week in March middotPublicity through articles in local newspapers and publications middotWildfire word of mouth marketing from the best clients ever

I really work hard to build a community around my designs and have tremendous support in doing so locally and am ready to take this to the next level BlueEyes amp BareFeet products have already made their way into local boutiques through our partnership withAesthetic Design Style House providing the framework necessary to do what I do best design and innovate I am a born entrepreneur with the drive and business acumen to make this a sustainable company and am so excited to work with

Peerbackers and National Association of Moms in Business to take the next step in my business growth

Your Dollars - Your backing of this venture does not mean that money goes into my bank account to sit It will be distributed into a whole community of support for this venture From branding to website upgrading production to promotion your dollars will filter through the hands of MANY local businesses and designers Your funding will be a pivotal and defining moment for BlueEyes amp BareFeet Designs and every dollar is truly appreciated Thank YOU in advance for your support Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Stephanie Williams - BlueEyes amp BareFeet Clothing Designs

PAGE 30 bull June 2011 bull Moms In Business Magazine

About Our Venture

WE NEED YOUR HELP The Abstinence Education Council operating under the trade name AEC-I Decide (httpwwwAEC-

IDecideorg) works with young people in rural central NY to help them to make good choices for a happy healthy future

Our young people today face challenges that we could never have imagined Instead of getting good role models they are bombarded from all sides with messages that are confusing unhealthy counter-productive and too often inappropriate This often has the effect of encouraging high-risk behaviors

OUR PROGRAM All high-risk behaviors essentially come out of the same basic problems Starting with a lack of self-esteem (self-respect) and encompassing other issues from poor role models to problems with ADDADHD studies like those from State University New York Cortlandrsquos Center for the 4th and 5th Rs (httpcorlandeducharacteraboutushtm) have found that character education reduces the likelihood of children getting into high risk behaviors and increases the likelihood of success in life Since the late 1990rsquos abstinence programs have started focusing on addressing the reasons for all high risk behaviors and developing character as well as promoting developmental assets (httpsearch-instituteorgcontentwhat-are-developmental-assets) and protective factors This has influenced our decision to expand the focus of our programs to address the root causes of deadly behaviors

OUR NEEDThe problem we have been having with our programs is that we have had to tailor them to the specific needs of the organization which is making a request which means pretty much developing something new for each group We need to be more proactive so instead of waiting for people to call us and have them tell us what they want us to do we plan on booking the local libraries (which are free or very cheap) and just offering this program ourselves It will be for girls only ages 8 to 12 and 13 to 17 What we are doing now is putting together an 8 to 10 week program which we are calling ldquoHealthy Beautyrdquo It will start with Doversquos Self Esteem program which you can review at httpwwwdoveusdl=CFRBaspxlcp-dfrbarticlesvideos) The rest of the program will cover physical mental emotional and spiritual beauty with an emphasis on modesty and self-control as well as real tips on healthy beauty (inside and out) The program will loosely follow Sean Coveyrsquos book ldquoThe 7 Habits of Highly Effective Teensrdquo

OUR PROBLEMThere are so many kids that we would like to reach but this is a ministry and we donrsquot charge for our programs We are funded by donations which were down this last year We have a very small staff and very limited funds

OUR SOLUTION WITH YOUR HELP We are tapping into volunteers from Christianvolunteeringorg and are looking forward to the boost we expect from their help We are going to concentrate on girls ages 8 to 18 to simplify things for us And we are trying this innovative new way to raise funds and expand our base raise our visibility raise awareness of the problems our children face and offer helpful solutions

We can do it with your help Be our ldquoAngelrdquo and ask your friends to check us out at httpwwwMomsInBusinessGrantcomThank you

COMPETITIONSEMI

FINALIST Abstinence Education Council Non-profit Organization

Moms In Business Grant Competition Semi-Finalists

Moms In Business Magazine bull June 2011 bull PAGE 31

About My Venture

What is this venture all about

There are four key questions to ask or steps to any new idea Read on as I ask and answer the top questions

1 Do you Love It or Like It A Lot It must be something you like ideally something you love There has to be a passion or strong desire to learn and know more about something before venturing out Answer I love the game of golf and believe any woman can learn life lessons from golf that she can carry to her friendships her family and her business

2 Does anyone else like it Are there other people that like some part of the activity involved If you were starting an ice cream shop there would have to be someone somewhere that liked ice cream in order to be in business Answer I am one of those that would hop in the ice cream line There are many women that feel overwhelmed by all things golf and that is the first hurdle we will climb with them together

3 Have you made a decision Any idea remains between the ears if a decision is not made to take it to the next level and beyond Answer The merge of golf business and friends in a casual setting that introduces women to the world of golf is a decision that needs no thinking

4 Will you promote promote promote This is essentially the get busy step Answer This is the make it all happen phase and why I am here I have been through three of phases and am beyond ready to promote this as the concept for teaching life lessons around

I want to use the game of golf to teach women life lessons in a blend of areas to include self-esteem parenting and business A game that uses precision skill and patience is THE place to negotiate and even close business deals As with any venture or undertaking its important to plan a maneuver take a step forward and just swing Golf is a venue to be celebrated by other women and learning to play through our golf partner match up website peer-to-peer lessons and the largest part of the endeavor a one-day golf clinic with a second day for open play and mini tournament The funding from peer-backers would be used to design create and maintain a website purchase starter sets of clubs and other golf equipment and to promote the clinic

Why help fund this project I have a long standing background in event planning and have coordinated planned and run numerous golf tournaments hole-in-one fund raising events and social events with golf as a primary focus I also co-own multiple other businesses so I have started managed and successfully run multiple businesses I have the ability to kick start any concept and one that includes good times great learning and golf--thatrsquos an adventure I will undertake and grow

Why is This So Special This project is unique because it combines the elements of friendship mentoring business coaching and empowerment in one place and has so many ways to branch out in the future The endeavor is a personal passion but does so much for the community expanding the views of others and broadening the mind on how to include golf lessons in everyday life

Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Tarrah Jennings - On Par Empowerment Day for Women

PAGE 32 bull June 2011 bull Moms In Business Magazine

About My Venture

I Marketed my Business Basically for Free and I Teach You How to Do the Same

While on bed rest with my second child in 2008 I became severely depressed and worried about everything I dealt with my depression in a very careless wayI drove my family into severe debt I spent money on every and anything to keep myself lsquohappyrsquo and those around me happy too

One month of bed rest and my pregnancy I was slapped in the face with the reality that I had put my family in a horrible financial position and I wasnrsquot sure how to fix the situation With a two year old already at home and a new baby arriving any day the last thing I wanted to consider was going back to work So I explored my options and made the decision to build a business from home The little money I had was used to take care of the legal pieces such as getting my business license I was stumped on how to get the word out about my business with no money Enter Twitter Facebook and LinkedIn

I was already on some social networks socially but decided to take a chance and see if I could spread more info about my new venture using the Internet I was quickly able to spread the word among friends and family and potential clients I landed my first client four days after joining Twitter I learned about other ways to strategically place myself in front of people that could were either potentially clients or like-minded individuals that I could possibly collaborate and network with Today The Savvy Womenrsquos Business Solution still puts very little money out for marketing and Irsquom working hard to help fix the financial burden I put my family under

Would You Like to Learn How to Market Your Business on the Internet Also I would love to teach other moms and women in the Baltimore area how to market their businesses using social media and I want to do this for as little money as possible

By reaching my goal of $3000 I will hold four hands-on trainings in the Baltimore-Washington DC in the next 12 months Additionally I will be able to use this money to market locally in print media that I normally would not be able to afford on my own I can help other women like myself establish a professional presence for themselves a social media

strategy for their business and fun innovative ways to get your clients customers and community involved with your business

I thank you for your support and feel free to connect with me with any questions you may have Feel free to share my venture using the easy social media share buttons

Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Rebecca Buscemi - The Savvy Womenrsquos Business Solution

Moms In Business Grant Competition Semi-Finalists

Moms In Business Magazine bull June 2011 bull PAGE 33

About My Venture

The purpose of BuyByMomcom is to promote moms in business and get them out on the web BuyByMomcom is owned by Julianne Alvarez-Wish a WAHM to 4

My passion is for the moms who want to stay at home with their children while bringing in an income by selling the items they create or the products they believe in A friend of mine started an online boutique and tried so hard to market it and get word out about the products that she offered However in over 2 years she only ever made 2 sales from the boutique She was heartbroken All the time money and effort she was putting into the website was bringing her nothing in return She was frustrated to say the least and decided to close up shop

BuyByMomcom was born because I wanted to keep that from happening to other moms I wanted to see mothers succeed in their businesses and be able to stay at home with their children I wanted to spread the word about the amazing talents moms possess and I wanted to see them succeed beyond their wildest dreams in your business I truly believe that by working together we can make each mom a success

Some of the Features of BuyByMomcom

bullFree Listings for any mom in business on our Mom Shops amp Blogs page bullRandom Spotlight links every few days for more exposure to your business bullFeatured Mom opportunities where your business is in the spotlight for an entire week bullReviews and giveaways of some of the best mom-made products you will find bullReasonable advertising rates so that your 125x125 button is on every page of the website and blog

We want you to succeed Stop by BuyByMomcom today and add your free listing and check out all the other wonderful WAHMs and the products we have to offer

Visit httpwwwMomsInBusinessGrantcom - we welcome your support

COMPETITIONSEMI

FINALIST Julianne Wish - Buy By Mom

PAGE 34 bull June 2011 bull Moms In Business Magazine

Moms In Business Magazine bull June 2011 bull PAGE 35

FounderGina Robison-Billups

EditorDesignLayout

Eugenia Martini-JarrettEugeniaMIBNorg

Advertising Gina Robison-Billups

GinaMIBNorg

Published by NAFMIB the National Association for Moms In Business The Leading National Association Representing Executive Entrepreneur and CEO Moms

MIBNorg NAFMIBorg

Copyright 2011 copy International Association For Moms In Business See wwwMIBNorg for full copyright page

All Rights Reserved

ldquoTwenty years from now you will be more disappointed by the things that you didnrsquot do than by the ones you did do So throw off the bowlines Sail away from the safe harbor Catch the trade winds in your sails Explore Dream Discoverrdquo ~Mark Twain

ldquoWhatever the mind of man can conceive and believe it can achieve Thoughts are things And powerful things at that when mixed with definiteness of purpose and burning desire can be translated into richesrdquo ~ Napoleon Hill

ldquoPeople are definitely a companyrsquos greatest asset It doesnrsquot make any difference whether the product is cars or cosmetics A company is only as good as the people it keepsrdquo ~ Mary Kay Ash

ldquoSuccess or failure in business is caused more by the mental attitude even than by mental capacitiesrdquo~ Walter Scott

ldquoWhat I know for sure is that behind every catastrophe there are great lessons to be learned Among the many that we as a country need to get is that as long as we play the ldquous and themrdquo game we donrsquot evolve as people as a nation as a planetrdquo ~ Oprah Winfrey

ldquoLife is not about how fast you run or how high you climb but how well you bouncerdquo ~ Unknown

sign in a gift shop windowUnattended Children will be given an Espresso and a Free Puppy

Wisdoms for Thought

Page 25: Moms In Business Magazine June 2011

Moms In Business Magazine bull June 2011 bull PAGE 25

About My Venture

BACKING A WIN-WIN PROJECT EcoBio-Block was developed in Japan to revitalize and purify polluted waters in rivers canals and the ocean over a decade ago It is

presently being used in a variety of outdoor and government projects in Japan Korea India Malaysia and China Using naturersquos own system of cleaning water EcoBio-Block clarifies cloudy water in aquariums ponds and in other environmental uses with beneficial bacteria and nutrients infused in a volcanic rock which multiply and disperse regularly into surrounding waters keeping bacteria levels consistently high enough to breakdown organic waste into less toxic nitrates and keep water clear odor-free and healthy

It also appears to encourage an increase in the levels of microbes which breakdown nitrates into nitrogen gas which then dissipate into the air It has a US Patent and is certified to international safety standards The pondenvironmental products which are known as the ldquonsMrdquo and ldquoWaverdquo are generally effective for about 3 years The nsM are shaped like stones come in a box of 4 and can treat from 100 - 400 gallons of water depending on the condition of the water and the amount of fish) The Waversquos design is based on hydrodynamics and is made to keep mud out and allow bacteria to multiply easily For large pond use it can treat from 300 to 1000 gallons of water (also depending on water conditions and fish populations) It normally takes from 2 to 6 weeks to see optimum results but factors such as temperature can cause a variation in the time frame This product is easy-to-use mess-free and reduces maintenance in ponds and other water features

OUR PROBLEM AND OUR PROJECT ONEdersave Products LLC httpwwwOnedersavecom is the exclusive distributor of EcoBio-Block Family Products in the US and Canada It was the recipient of the 2008 Pet Age magazine ldquoPinnaclerdquo Award for aquarium product of the year The pond and environmental products are brand new additions to our product line but this absolutely unique product faces a major hurdle Despite the fact that it has been thoroughly researched and is being used with great results overseas we face a credibility problem

The product sounds too good to be true and we are pretty much being ignored We want to have a major American University study and publish the data on this product We need to have easily accessible information by a respected source to back up our claims that it will be a boon to the environment as it cleans purifies and deodorizes polluted waters and creates a healthy environment

for aquatic life

With a project like this everyone wins

Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Arline Saiki - ONEdersave

PAGE 26 bull June 2011 bull Moms In Business Magazine

About My Venture

Why we need your support

Sales of our popular Kitty Holstersreg cat harness are about to exceed our supply Demand for our Kitty Holsterreg increased exponentially after being featured on CBS Sunday Morning and being given the highest rating (5 out of 5) by Cat Nip magazine based on its comfort and difficulty for cats to wiggle out of

Our sales have consequently gone through the roof and we are at risk of running out of product We need to make more harnesses sooner than expected cotton prices have soared significantly increasing the cost of manufacturing the Kitty Holsterreg and we need to expand our line with new colors patterns and sizes to meet customer demand Without your help it is unlikely that we will be able to start production before we run out of harnesses What your donations will do for us

Your donation will help us fund a grant to produce more Kitty Holstersreg We are adding several new colors and patterns as well as two additional sizes to fit a wider range of cats The colorspatterns we are adding are camouflage pink tiger stripe and jaguar 10 of sales of the pink Kitty Holster will be donated to charities that support the fight against breast cancer

What you can do to help 1) Donate to this venture 2) Forward our project link to others in your network 3) Share our project with your friends on Facebook and LinkedIn 4) Tweet about our project on Twitter

What you will receive in return

In addition to a sense of satisfaction that you are helping cats get the chance to enjoy being walked outside supporting the fight against breast cancer and a very important part of our growth everyone who pledges will also receive a gift specific to their pledge level and become a member of Crazy K Farmrsquos Circle of Friends which will entitle them to exclusive discounts on our products and behind-the-scenes access to our company and the farm that inspired it

More information about our company

1) Watch a video about our harness httpwwwyoutubecomwatchv=qhjrtuKiNQI 2) Learn more about the harness on the Kitty Holster website wwwKityHolstercom 3) Learn more about our company and the farm atwwwCrazyKFarmcom

We look forward to your support thank you Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Tobi Kosanke - Crazy K Farm - The Kitty Holster

Moms In Business Grant Competition Semi-Finalists

Moms In Business Magazine bull June 2011 bull PAGE 27

COMPETITIONSEMI

FINALIST Temeca Jone - Funducate

About My Venture

Funducate is an exciting company that has a line of educational tools and merchandise for children that are

fun and engaging Funducate was founded by my husband Todd and myself It is registered as an Ohio Limited Liability Corporation Funducate is the Trademark name for all of the Sing Along with Happy Handy Fun Bunch Peek at You Kids Tribute to Heroes and Living in Faith Everyday (LIFE) books videos and merchandise

The Fun Bunch Series and Happy Handy book series 1 and 2 collectively has 10 books self published with the initial trial period using the first series as an educational tool has been used in school and educational facilities to teach children ages 12 months to 11 years of age Within 1 to 3 years all books directed by the Non-Profit Corporation All in One (AIO) Books at all levels of non-profit business has reached the market north south east and west within the United States to areas with educational and literacy challenges Through AIO Outreach Program AIO Books has also partnered with learning institutions and

organization to incorporate a multi-systemic approach establishing a continuum of mental health community school and home based interventions to further demonstratepromote fun learning and education I dress as Udder the Cow one of our Fun Bunch character I read our Tribute to Heroes books sing songs discuss about our heroes the Military Fire and Police Department with children during AIO outreach program

Also through the outreach program I am able to donate books and help bring fun to education and assist educators

Please visit wwwFunducatenetThank you in Advance for Your Support Visit httpwwwMomsInBusinessGrantcom

PAGE 28 bull June 2011 bull Moms In Business Magazine

About My Venture

Seniors Helping Seniors ndash Las Vegas NV When Employees Become Parentrsquos CaregiversHELP SHS CREATE OUR SHS EDUCATIONAL PROGRAM FOR EMPLOYERS About UShellipMy mom was a great lady When she developed Alzheimerrsquos

in 2002 she was still an intelligent outgoing and fun loving person I wanted to spend time with her before the disease caused her to become unaware of her family and her surroundings Thankfully I was able to quit my job and stay with her I lived with her for over two years and it was some of the best spent times with her in my life

However many adult children canrsquot always help with the caregiving of their parents or risk any consequences with their jobs due to absenteeism or lack of productivity In most caregiving situations the elderly parent wants their daughter or son there to help because they know that they are trustworthy Upon my motherrsquos death I knew that I wanted to continue to help elder seniors as well as the older children of senior parents That is when my husband Doug and I discovered Seniors Helping Seniors an exceptional and unique program of compassion and care It matches senior caregivers with seniors who are looking for a little help to stay independent in their own home for as long a possible a way to give and to receive This innovative program creates the support you need from people with life experiences who will understand your parent the most

This has been a great business for my husband and I because we both enjoy helping others But we have realized that there are so many adult children caregivers today who are trying to juggle their families their job and their aging parent(s) throughout their daily lives It has become a 247 struggle for them not allowing them to enjoy being their parentsrsquo kids anymore just their caregivers

What we want to accomplishhellipSeniors Helping Seniors provides in-home non-medical caregiving services to seniors in our community In addition Seniors Helping Seniors wants to start an SHS Educational Program to provide information to our local employers about their employees who are responsible for the caregiving of an elder senior In the 1980rsquos American businesses adapted their human resource policies to accommodate the needs of workers with young children Now many of those same workers face a new responsibility providing care for an older parent relative or friend Just as childcare did the growing need for eldercare presents companies with a new reality ndash workers who must juggle multiple demands on their time and energy Yet this reality presents genuine opportunities for those firms that recognize itrdquo We hope that by implementing the SHS Educational Program we can develop various elder caregiving resources for the benefit of the employee employer and company

What We Will Plan Forhellip Basic Packet ndash information about local agencies and support groups for employees as an option to help deal with caregiver stress reduce absenteeism and increase productivity in the workplace Employee How to Guides ndash help employer in developing a manual as simple or complex as they want to help their employees with caregiving and family caregiving ldquoburnoutrdquo issues Benefit(s) Packet ndash provide ownersmanagers with ideas about eldercare policies that they can implement into their

overall existing benefits and policies packages such as Flex-time shortened work weeks modified schedules Telecommuting Long-term care insurance plans to cover spouse and parentsparents in law

Speakers Forum ndash provide employers with ongoing presentations to educate their workforce on how to make good choices regarding caregiving amp eldercare Host ldquoCaregiver Fairsrdquo Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Natalie Ahlstrom - Seniors Helping Seniors - Las Vegas

Moms In Business Grant Competition Semi-FinalistsMoms In Business Grant Competition Semi-Finalists

Moms In Business Magazine bull June 2011 bull PAGE 29

About My Venture

BlueEyes amp BareFeet Designs is a clothing and design company featuring a collection for children created from

vintage vintage-inspired modern and recycled fabrics

Each piece is handmade and ultimately inspired by my children - two daughters Abigail and Elise and my son Isaac You will see them in many of the pictures as they are my regular lsquomodelsrsquo and everyday users of the designs Right now we are a one-man showhopefully about to change all that Our Unique Proposition - What makes BlueEyes amp BareFeet Designs unique is our focus on use of fabrics that are either recycled upcycled or sustainable 70-80 of our designs follow this concept Upcycling according to an article in the April 2011 issue of Entrepreneur magazine is ldquoushering in an entirely new wave of entrepreneurial innovationrdquo Upcycling by nature also leaves room for higher profit margins giving me the opportunity to outsource areas I need support in through partnerships with other local companies earlier in the business cycle rather than later boosting our chances for solid and consistent business growth Clients love the fact that I can take clothes they no longer want heirloom pieces or lsquoleftover good intentionsrsquo of fabrics they never used and bring them back to life as a boutique style outfit for their little one(s) A quick example is in the use of a t-shirt One t-shirt will either be turned into a jersey scarf a t-shirt tutu or play a role in the construction of a jersey dress or a combination thereof There is very little fabric left as waste when I am finished allowing the fabrics to reach their full potential and be used again in a different purpose saving energy time and money versus the use of new fabrics I currently find my fabrics through donations thrift stores and vintage stores We have set styles of designs but each piece usually ends up slightly or largely different bringing in the added value of one-of-a-kind looks Our Growth - Last year I launched this clothing collection for children as a project and an outlet for my creative mind The collection has quickly surpassed my expectations and has grown to a spot where I felt compelled this year to take a leap of faith resign from my position as a financial advisor and go fulltime on February 1 I am a faith-driven person and to make a long story short truly believe this business is not mine I am merely the first employee entrusted to bring it to its full potential The doors and opportunities opened by God have been truly mind-blowing The collection has steadily grown through word of mouth and personal marketing and is now at a point where growing demand justifies hiring help in the areas of production and administration This will allow my focus to be on design and expanding the product line through strategic partnerships with other local designers or further in-house production Your support in this funding will help to lsquobridge the gaprsquo in costs for hiring and branding

Three pivotal elements to the growth have been middotParticipation as a featured designer in the Childrenrsquos Fashion Show during Midwest Fashion Week in March middotPublicity through articles in local newspapers and publications middotWildfire word of mouth marketing from the best clients ever

I really work hard to build a community around my designs and have tremendous support in doing so locally and am ready to take this to the next level BlueEyes amp BareFeet products have already made their way into local boutiques through our partnership withAesthetic Design Style House providing the framework necessary to do what I do best design and innovate I am a born entrepreneur with the drive and business acumen to make this a sustainable company and am so excited to work with

Peerbackers and National Association of Moms in Business to take the next step in my business growth

Your Dollars - Your backing of this venture does not mean that money goes into my bank account to sit It will be distributed into a whole community of support for this venture From branding to website upgrading production to promotion your dollars will filter through the hands of MANY local businesses and designers Your funding will be a pivotal and defining moment for BlueEyes amp BareFeet Designs and every dollar is truly appreciated Thank YOU in advance for your support Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Stephanie Williams - BlueEyes amp BareFeet Clothing Designs

PAGE 30 bull June 2011 bull Moms In Business Magazine

About Our Venture

WE NEED YOUR HELP The Abstinence Education Council operating under the trade name AEC-I Decide (httpwwwAEC-

IDecideorg) works with young people in rural central NY to help them to make good choices for a happy healthy future

Our young people today face challenges that we could never have imagined Instead of getting good role models they are bombarded from all sides with messages that are confusing unhealthy counter-productive and too often inappropriate This often has the effect of encouraging high-risk behaviors

OUR PROGRAM All high-risk behaviors essentially come out of the same basic problems Starting with a lack of self-esteem (self-respect) and encompassing other issues from poor role models to problems with ADDADHD studies like those from State University New York Cortlandrsquos Center for the 4th and 5th Rs (httpcorlandeducharacteraboutushtm) have found that character education reduces the likelihood of children getting into high risk behaviors and increases the likelihood of success in life Since the late 1990rsquos abstinence programs have started focusing on addressing the reasons for all high risk behaviors and developing character as well as promoting developmental assets (httpsearch-instituteorgcontentwhat-are-developmental-assets) and protective factors This has influenced our decision to expand the focus of our programs to address the root causes of deadly behaviors

OUR NEEDThe problem we have been having with our programs is that we have had to tailor them to the specific needs of the organization which is making a request which means pretty much developing something new for each group We need to be more proactive so instead of waiting for people to call us and have them tell us what they want us to do we plan on booking the local libraries (which are free or very cheap) and just offering this program ourselves It will be for girls only ages 8 to 12 and 13 to 17 What we are doing now is putting together an 8 to 10 week program which we are calling ldquoHealthy Beautyrdquo It will start with Doversquos Self Esteem program which you can review at httpwwwdoveusdl=CFRBaspxlcp-dfrbarticlesvideos) The rest of the program will cover physical mental emotional and spiritual beauty with an emphasis on modesty and self-control as well as real tips on healthy beauty (inside and out) The program will loosely follow Sean Coveyrsquos book ldquoThe 7 Habits of Highly Effective Teensrdquo

OUR PROBLEMThere are so many kids that we would like to reach but this is a ministry and we donrsquot charge for our programs We are funded by donations which were down this last year We have a very small staff and very limited funds

OUR SOLUTION WITH YOUR HELP We are tapping into volunteers from Christianvolunteeringorg and are looking forward to the boost we expect from their help We are going to concentrate on girls ages 8 to 18 to simplify things for us And we are trying this innovative new way to raise funds and expand our base raise our visibility raise awareness of the problems our children face and offer helpful solutions

We can do it with your help Be our ldquoAngelrdquo and ask your friends to check us out at httpwwwMomsInBusinessGrantcomThank you

COMPETITIONSEMI

FINALIST Abstinence Education Council Non-profit Organization

Moms In Business Grant Competition Semi-Finalists

Moms In Business Magazine bull June 2011 bull PAGE 31

About My Venture

What is this venture all about

There are four key questions to ask or steps to any new idea Read on as I ask and answer the top questions

1 Do you Love It or Like It A Lot It must be something you like ideally something you love There has to be a passion or strong desire to learn and know more about something before venturing out Answer I love the game of golf and believe any woman can learn life lessons from golf that she can carry to her friendships her family and her business

2 Does anyone else like it Are there other people that like some part of the activity involved If you were starting an ice cream shop there would have to be someone somewhere that liked ice cream in order to be in business Answer I am one of those that would hop in the ice cream line There are many women that feel overwhelmed by all things golf and that is the first hurdle we will climb with them together

3 Have you made a decision Any idea remains between the ears if a decision is not made to take it to the next level and beyond Answer The merge of golf business and friends in a casual setting that introduces women to the world of golf is a decision that needs no thinking

4 Will you promote promote promote This is essentially the get busy step Answer This is the make it all happen phase and why I am here I have been through three of phases and am beyond ready to promote this as the concept for teaching life lessons around

I want to use the game of golf to teach women life lessons in a blend of areas to include self-esteem parenting and business A game that uses precision skill and patience is THE place to negotiate and even close business deals As with any venture or undertaking its important to plan a maneuver take a step forward and just swing Golf is a venue to be celebrated by other women and learning to play through our golf partner match up website peer-to-peer lessons and the largest part of the endeavor a one-day golf clinic with a second day for open play and mini tournament The funding from peer-backers would be used to design create and maintain a website purchase starter sets of clubs and other golf equipment and to promote the clinic

Why help fund this project I have a long standing background in event planning and have coordinated planned and run numerous golf tournaments hole-in-one fund raising events and social events with golf as a primary focus I also co-own multiple other businesses so I have started managed and successfully run multiple businesses I have the ability to kick start any concept and one that includes good times great learning and golf--thatrsquos an adventure I will undertake and grow

Why is This So Special This project is unique because it combines the elements of friendship mentoring business coaching and empowerment in one place and has so many ways to branch out in the future The endeavor is a personal passion but does so much for the community expanding the views of others and broadening the mind on how to include golf lessons in everyday life

Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Tarrah Jennings - On Par Empowerment Day for Women

PAGE 32 bull June 2011 bull Moms In Business Magazine

About My Venture

I Marketed my Business Basically for Free and I Teach You How to Do the Same

While on bed rest with my second child in 2008 I became severely depressed and worried about everything I dealt with my depression in a very careless wayI drove my family into severe debt I spent money on every and anything to keep myself lsquohappyrsquo and those around me happy too

One month of bed rest and my pregnancy I was slapped in the face with the reality that I had put my family in a horrible financial position and I wasnrsquot sure how to fix the situation With a two year old already at home and a new baby arriving any day the last thing I wanted to consider was going back to work So I explored my options and made the decision to build a business from home The little money I had was used to take care of the legal pieces such as getting my business license I was stumped on how to get the word out about my business with no money Enter Twitter Facebook and LinkedIn

I was already on some social networks socially but decided to take a chance and see if I could spread more info about my new venture using the Internet I was quickly able to spread the word among friends and family and potential clients I landed my first client four days after joining Twitter I learned about other ways to strategically place myself in front of people that could were either potentially clients or like-minded individuals that I could possibly collaborate and network with Today The Savvy Womenrsquos Business Solution still puts very little money out for marketing and Irsquom working hard to help fix the financial burden I put my family under

Would You Like to Learn How to Market Your Business on the Internet Also I would love to teach other moms and women in the Baltimore area how to market their businesses using social media and I want to do this for as little money as possible

By reaching my goal of $3000 I will hold four hands-on trainings in the Baltimore-Washington DC in the next 12 months Additionally I will be able to use this money to market locally in print media that I normally would not be able to afford on my own I can help other women like myself establish a professional presence for themselves a social media

strategy for their business and fun innovative ways to get your clients customers and community involved with your business

I thank you for your support and feel free to connect with me with any questions you may have Feel free to share my venture using the easy social media share buttons

Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Rebecca Buscemi - The Savvy Womenrsquos Business Solution

Moms In Business Grant Competition Semi-Finalists

Moms In Business Magazine bull June 2011 bull PAGE 33

About My Venture

The purpose of BuyByMomcom is to promote moms in business and get them out on the web BuyByMomcom is owned by Julianne Alvarez-Wish a WAHM to 4

My passion is for the moms who want to stay at home with their children while bringing in an income by selling the items they create or the products they believe in A friend of mine started an online boutique and tried so hard to market it and get word out about the products that she offered However in over 2 years she only ever made 2 sales from the boutique She was heartbroken All the time money and effort she was putting into the website was bringing her nothing in return She was frustrated to say the least and decided to close up shop

BuyByMomcom was born because I wanted to keep that from happening to other moms I wanted to see mothers succeed in their businesses and be able to stay at home with their children I wanted to spread the word about the amazing talents moms possess and I wanted to see them succeed beyond their wildest dreams in your business I truly believe that by working together we can make each mom a success

Some of the Features of BuyByMomcom

bullFree Listings for any mom in business on our Mom Shops amp Blogs page bullRandom Spotlight links every few days for more exposure to your business bullFeatured Mom opportunities where your business is in the spotlight for an entire week bullReviews and giveaways of some of the best mom-made products you will find bullReasonable advertising rates so that your 125x125 button is on every page of the website and blog

We want you to succeed Stop by BuyByMomcom today and add your free listing and check out all the other wonderful WAHMs and the products we have to offer

Visit httpwwwMomsInBusinessGrantcom - we welcome your support

COMPETITIONSEMI

FINALIST Julianne Wish - Buy By Mom

PAGE 34 bull June 2011 bull Moms In Business Magazine

Moms In Business Magazine bull June 2011 bull PAGE 35

FounderGina Robison-Billups

EditorDesignLayout

Eugenia Martini-JarrettEugeniaMIBNorg

Advertising Gina Robison-Billups

GinaMIBNorg

Published by NAFMIB the National Association for Moms In Business The Leading National Association Representing Executive Entrepreneur and CEO Moms

MIBNorg NAFMIBorg

Copyright 2011 copy International Association For Moms In Business See wwwMIBNorg for full copyright page

All Rights Reserved

ldquoTwenty years from now you will be more disappointed by the things that you didnrsquot do than by the ones you did do So throw off the bowlines Sail away from the safe harbor Catch the trade winds in your sails Explore Dream Discoverrdquo ~Mark Twain

ldquoWhatever the mind of man can conceive and believe it can achieve Thoughts are things And powerful things at that when mixed with definiteness of purpose and burning desire can be translated into richesrdquo ~ Napoleon Hill

ldquoPeople are definitely a companyrsquos greatest asset It doesnrsquot make any difference whether the product is cars or cosmetics A company is only as good as the people it keepsrdquo ~ Mary Kay Ash

ldquoSuccess or failure in business is caused more by the mental attitude even than by mental capacitiesrdquo~ Walter Scott

ldquoWhat I know for sure is that behind every catastrophe there are great lessons to be learned Among the many that we as a country need to get is that as long as we play the ldquous and themrdquo game we donrsquot evolve as people as a nation as a planetrdquo ~ Oprah Winfrey

ldquoLife is not about how fast you run or how high you climb but how well you bouncerdquo ~ Unknown

sign in a gift shop windowUnattended Children will be given an Espresso and a Free Puppy

Wisdoms for Thought

Page 26: Moms In Business Magazine June 2011

PAGE 26 bull June 2011 bull Moms In Business Magazine

About My Venture

Why we need your support

Sales of our popular Kitty Holstersreg cat harness are about to exceed our supply Demand for our Kitty Holsterreg increased exponentially after being featured on CBS Sunday Morning and being given the highest rating (5 out of 5) by Cat Nip magazine based on its comfort and difficulty for cats to wiggle out of

Our sales have consequently gone through the roof and we are at risk of running out of product We need to make more harnesses sooner than expected cotton prices have soared significantly increasing the cost of manufacturing the Kitty Holsterreg and we need to expand our line with new colors patterns and sizes to meet customer demand Without your help it is unlikely that we will be able to start production before we run out of harnesses What your donations will do for us

Your donation will help us fund a grant to produce more Kitty Holstersreg We are adding several new colors and patterns as well as two additional sizes to fit a wider range of cats The colorspatterns we are adding are camouflage pink tiger stripe and jaguar 10 of sales of the pink Kitty Holster will be donated to charities that support the fight against breast cancer

What you can do to help 1) Donate to this venture 2) Forward our project link to others in your network 3) Share our project with your friends on Facebook and LinkedIn 4) Tweet about our project on Twitter

What you will receive in return

In addition to a sense of satisfaction that you are helping cats get the chance to enjoy being walked outside supporting the fight against breast cancer and a very important part of our growth everyone who pledges will also receive a gift specific to their pledge level and become a member of Crazy K Farmrsquos Circle of Friends which will entitle them to exclusive discounts on our products and behind-the-scenes access to our company and the farm that inspired it

More information about our company

1) Watch a video about our harness httpwwwyoutubecomwatchv=qhjrtuKiNQI 2) Learn more about the harness on the Kitty Holster website wwwKityHolstercom 3) Learn more about our company and the farm atwwwCrazyKFarmcom

We look forward to your support thank you Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Tobi Kosanke - Crazy K Farm - The Kitty Holster

Moms In Business Grant Competition Semi-Finalists

Moms In Business Magazine bull June 2011 bull PAGE 27

COMPETITIONSEMI

FINALIST Temeca Jone - Funducate

About My Venture

Funducate is an exciting company that has a line of educational tools and merchandise for children that are

fun and engaging Funducate was founded by my husband Todd and myself It is registered as an Ohio Limited Liability Corporation Funducate is the Trademark name for all of the Sing Along with Happy Handy Fun Bunch Peek at You Kids Tribute to Heroes and Living in Faith Everyday (LIFE) books videos and merchandise

The Fun Bunch Series and Happy Handy book series 1 and 2 collectively has 10 books self published with the initial trial period using the first series as an educational tool has been used in school and educational facilities to teach children ages 12 months to 11 years of age Within 1 to 3 years all books directed by the Non-Profit Corporation All in One (AIO) Books at all levels of non-profit business has reached the market north south east and west within the United States to areas with educational and literacy challenges Through AIO Outreach Program AIO Books has also partnered with learning institutions and

organization to incorporate a multi-systemic approach establishing a continuum of mental health community school and home based interventions to further demonstratepromote fun learning and education I dress as Udder the Cow one of our Fun Bunch character I read our Tribute to Heroes books sing songs discuss about our heroes the Military Fire and Police Department with children during AIO outreach program

Also through the outreach program I am able to donate books and help bring fun to education and assist educators

Please visit wwwFunducatenetThank you in Advance for Your Support Visit httpwwwMomsInBusinessGrantcom

PAGE 28 bull June 2011 bull Moms In Business Magazine

About My Venture

Seniors Helping Seniors ndash Las Vegas NV When Employees Become Parentrsquos CaregiversHELP SHS CREATE OUR SHS EDUCATIONAL PROGRAM FOR EMPLOYERS About UShellipMy mom was a great lady When she developed Alzheimerrsquos

in 2002 she was still an intelligent outgoing and fun loving person I wanted to spend time with her before the disease caused her to become unaware of her family and her surroundings Thankfully I was able to quit my job and stay with her I lived with her for over two years and it was some of the best spent times with her in my life

However many adult children canrsquot always help with the caregiving of their parents or risk any consequences with their jobs due to absenteeism or lack of productivity In most caregiving situations the elderly parent wants their daughter or son there to help because they know that they are trustworthy Upon my motherrsquos death I knew that I wanted to continue to help elder seniors as well as the older children of senior parents That is when my husband Doug and I discovered Seniors Helping Seniors an exceptional and unique program of compassion and care It matches senior caregivers with seniors who are looking for a little help to stay independent in their own home for as long a possible a way to give and to receive This innovative program creates the support you need from people with life experiences who will understand your parent the most

This has been a great business for my husband and I because we both enjoy helping others But we have realized that there are so many adult children caregivers today who are trying to juggle their families their job and their aging parent(s) throughout their daily lives It has become a 247 struggle for them not allowing them to enjoy being their parentsrsquo kids anymore just their caregivers

What we want to accomplishhellipSeniors Helping Seniors provides in-home non-medical caregiving services to seniors in our community In addition Seniors Helping Seniors wants to start an SHS Educational Program to provide information to our local employers about their employees who are responsible for the caregiving of an elder senior In the 1980rsquos American businesses adapted their human resource policies to accommodate the needs of workers with young children Now many of those same workers face a new responsibility providing care for an older parent relative or friend Just as childcare did the growing need for eldercare presents companies with a new reality ndash workers who must juggle multiple demands on their time and energy Yet this reality presents genuine opportunities for those firms that recognize itrdquo We hope that by implementing the SHS Educational Program we can develop various elder caregiving resources for the benefit of the employee employer and company

What We Will Plan Forhellip Basic Packet ndash information about local agencies and support groups for employees as an option to help deal with caregiver stress reduce absenteeism and increase productivity in the workplace Employee How to Guides ndash help employer in developing a manual as simple or complex as they want to help their employees with caregiving and family caregiving ldquoburnoutrdquo issues Benefit(s) Packet ndash provide ownersmanagers with ideas about eldercare policies that they can implement into their

overall existing benefits and policies packages such as Flex-time shortened work weeks modified schedules Telecommuting Long-term care insurance plans to cover spouse and parentsparents in law

Speakers Forum ndash provide employers with ongoing presentations to educate their workforce on how to make good choices regarding caregiving amp eldercare Host ldquoCaregiver Fairsrdquo Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Natalie Ahlstrom - Seniors Helping Seniors - Las Vegas

Moms In Business Grant Competition Semi-FinalistsMoms In Business Grant Competition Semi-Finalists

Moms In Business Magazine bull June 2011 bull PAGE 29

About My Venture

BlueEyes amp BareFeet Designs is a clothing and design company featuring a collection for children created from

vintage vintage-inspired modern and recycled fabrics

Each piece is handmade and ultimately inspired by my children - two daughters Abigail and Elise and my son Isaac You will see them in many of the pictures as they are my regular lsquomodelsrsquo and everyday users of the designs Right now we are a one-man showhopefully about to change all that Our Unique Proposition - What makes BlueEyes amp BareFeet Designs unique is our focus on use of fabrics that are either recycled upcycled or sustainable 70-80 of our designs follow this concept Upcycling according to an article in the April 2011 issue of Entrepreneur magazine is ldquoushering in an entirely new wave of entrepreneurial innovationrdquo Upcycling by nature also leaves room for higher profit margins giving me the opportunity to outsource areas I need support in through partnerships with other local companies earlier in the business cycle rather than later boosting our chances for solid and consistent business growth Clients love the fact that I can take clothes they no longer want heirloom pieces or lsquoleftover good intentionsrsquo of fabrics they never used and bring them back to life as a boutique style outfit for their little one(s) A quick example is in the use of a t-shirt One t-shirt will either be turned into a jersey scarf a t-shirt tutu or play a role in the construction of a jersey dress or a combination thereof There is very little fabric left as waste when I am finished allowing the fabrics to reach their full potential and be used again in a different purpose saving energy time and money versus the use of new fabrics I currently find my fabrics through donations thrift stores and vintage stores We have set styles of designs but each piece usually ends up slightly or largely different bringing in the added value of one-of-a-kind looks Our Growth - Last year I launched this clothing collection for children as a project and an outlet for my creative mind The collection has quickly surpassed my expectations and has grown to a spot where I felt compelled this year to take a leap of faith resign from my position as a financial advisor and go fulltime on February 1 I am a faith-driven person and to make a long story short truly believe this business is not mine I am merely the first employee entrusted to bring it to its full potential The doors and opportunities opened by God have been truly mind-blowing The collection has steadily grown through word of mouth and personal marketing and is now at a point where growing demand justifies hiring help in the areas of production and administration This will allow my focus to be on design and expanding the product line through strategic partnerships with other local designers or further in-house production Your support in this funding will help to lsquobridge the gaprsquo in costs for hiring and branding

Three pivotal elements to the growth have been middotParticipation as a featured designer in the Childrenrsquos Fashion Show during Midwest Fashion Week in March middotPublicity through articles in local newspapers and publications middotWildfire word of mouth marketing from the best clients ever

I really work hard to build a community around my designs and have tremendous support in doing so locally and am ready to take this to the next level BlueEyes amp BareFeet products have already made their way into local boutiques through our partnership withAesthetic Design Style House providing the framework necessary to do what I do best design and innovate I am a born entrepreneur with the drive and business acumen to make this a sustainable company and am so excited to work with

Peerbackers and National Association of Moms in Business to take the next step in my business growth

Your Dollars - Your backing of this venture does not mean that money goes into my bank account to sit It will be distributed into a whole community of support for this venture From branding to website upgrading production to promotion your dollars will filter through the hands of MANY local businesses and designers Your funding will be a pivotal and defining moment for BlueEyes amp BareFeet Designs and every dollar is truly appreciated Thank YOU in advance for your support Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Stephanie Williams - BlueEyes amp BareFeet Clothing Designs

PAGE 30 bull June 2011 bull Moms In Business Magazine

About Our Venture

WE NEED YOUR HELP The Abstinence Education Council operating under the trade name AEC-I Decide (httpwwwAEC-

IDecideorg) works with young people in rural central NY to help them to make good choices for a happy healthy future

Our young people today face challenges that we could never have imagined Instead of getting good role models they are bombarded from all sides with messages that are confusing unhealthy counter-productive and too often inappropriate This often has the effect of encouraging high-risk behaviors

OUR PROGRAM All high-risk behaviors essentially come out of the same basic problems Starting with a lack of self-esteem (self-respect) and encompassing other issues from poor role models to problems with ADDADHD studies like those from State University New York Cortlandrsquos Center for the 4th and 5th Rs (httpcorlandeducharacteraboutushtm) have found that character education reduces the likelihood of children getting into high risk behaviors and increases the likelihood of success in life Since the late 1990rsquos abstinence programs have started focusing on addressing the reasons for all high risk behaviors and developing character as well as promoting developmental assets (httpsearch-instituteorgcontentwhat-are-developmental-assets) and protective factors This has influenced our decision to expand the focus of our programs to address the root causes of deadly behaviors

OUR NEEDThe problem we have been having with our programs is that we have had to tailor them to the specific needs of the organization which is making a request which means pretty much developing something new for each group We need to be more proactive so instead of waiting for people to call us and have them tell us what they want us to do we plan on booking the local libraries (which are free or very cheap) and just offering this program ourselves It will be for girls only ages 8 to 12 and 13 to 17 What we are doing now is putting together an 8 to 10 week program which we are calling ldquoHealthy Beautyrdquo It will start with Doversquos Self Esteem program which you can review at httpwwwdoveusdl=CFRBaspxlcp-dfrbarticlesvideos) The rest of the program will cover physical mental emotional and spiritual beauty with an emphasis on modesty and self-control as well as real tips on healthy beauty (inside and out) The program will loosely follow Sean Coveyrsquos book ldquoThe 7 Habits of Highly Effective Teensrdquo

OUR PROBLEMThere are so many kids that we would like to reach but this is a ministry and we donrsquot charge for our programs We are funded by donations which were down this last year We have a very small staff and very limited funds

OUR SOLUTION WITH YOUR HELP We are tapping into volunteers from Christianvolunteeringorg and are looking forward to the boost we expect from their help We are going to concentrate on girls ages 8 to 18 to simplify things for us And we are trying this innovative new way to raise funds and expand our base raise our visibility raise awareness of the problems our children face and offer helpful solutions

We can do it with your help Be our ldquoAngelrdquo and ask your friends to check us out at httpwwwMomsInBusinessGrantcomThank you

COMPETITIONSEMI

FINALIST Abstinence Education Council Non-profit Organization

Moms In Business Grant Competition Semi-Finalists

Moms In Business Magazine bull June 2011 bull PAGE 31

About My Venture

What is this venture all about

There are four key questions to ask or steps to any new idea Read on as I ask and answer the top questions

1 Do you Love It or Like It A Lot It must be something you like ideally something you love There has to be a passion or strong desire to learn and know more about something before venturing out Answer I love the game of golf and believe any woman can learn life lessons from golf that she can carry to her friendships her family and her business

2 Does anyone else like it Are there other people that like some part of the activity involved If you were starting an ice cream shop there would have to be someone somewhere that liked ice cream in order to be in business Answer I am one of those that would hop in the ice cream line There are many women that feel overwhelmed by all things golf and that is the first hurdle we will climb with them together

3 Have you made a decision Any idea remains between the ears if a decision is not made to take it to the next level and beyond Answer The merge of golf business and friends in a casual setting that introduces women to the world of golf is a decision that needs no thinking

4 Will you promote promote promote This is essentially the get busy step Answer This is the make it all happen phase and why I am here I have been through three of phases and am beyond ready to promote this as the concept for teaching life lessons around

I want to use the game of golf to teach women life lessons in a blend of areas to include self-esteem parenting and business A game that uses precision skill and patience is THE place to negotiate and even close business deals As with any venture or undertaking its important to plan a maneuver take a step forward and just swing Golf is a venue to be celebrated by other women and learning to play through our golf partner match up website peer-to-peer lessons and the largest part of the endeavor a one-day golf clinic with a second day for open play and mini tournament The funding from peer-backers would be used to design create and maintain a website purchase starter sets of clubs and other golf equipment and to promote the clinic

Why help fund this project I have a long standing background in event planning and have coordinated planned and run numerous golf tournaments hole-in-one fund raising events and social events with golf as a primary focus I also co-own multiple other businesses so I have started managed and successfully run multiple businesses I have the ability to kick start any concept and one that includes good times great learning and golf--thatrsquos an adventure I will undertake and grow

Why is This So Special This project is unique because it combines the elements of friendship mentoring business coaching and empowerment in one place and has so many ways to branch out in the future The endeavor is a personal passion but does so much for the community expanding the views of others and broadening the mind on how to include golf lessons in everyday life

Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Tarrah Jennings - On Par Empowerment Day for Women

PAGE 32 bull June 2011 bull Moms In Business Magazine

About My Venture

I Marketed my Business Basically for Free and I Teach You How to Do the Same

While on bed rest with my second child in 2008 I became severely depressed and worried about everything I dealt with my depression in a very careless wayI drove my family into severe debt I spent money on every and anything to keep myself lsquohappyrsquo and those around me happy too

One month of bed rest and my pregnancy I was slapped in the face with the reality that I had put my family in a horrible financial position and I wasnrsquot sure how to fix the situation With a two year old already at home and a new baby arriving any day the last thing I wanted to consider was going back to work So I explored my options and made the decision to build a business from home The little money I had was used to take care of the legal pieces such as getting my business license I was stumped on how to get the word out about my business with no money Enter Twitter Facebook and LinkedIn

I was already on some social networks socially but decided to take a chance and see if I could spread more info about my new venture using the Internet I was quickly able to spread the word among friends and family and potential clients I landed my first client four days after joining Twitter I learned about other ways to strategically place myself in front of people that could were either potentially clients or like-minded individuals that I could possibly collaborate and network with Today The Savvy Womenrsquos Business Solution still puts very little money out for marketing and Irsquom working hard to help fix the financial burden I put my family under

Would You Like to Learn How to Market Your Business on the Internet Also I would love to teach other moms and women in the Baltimore area how to market their businesses using social media and I want to do this for as little money as possible

By reaching my goal of $3000 I will hold four hands-on trainings in the Baltimore-Washington DC in the next 12 months Additionally I will be able to use this money to market locally in print media that I normally would not be able to afford on my own I can help other women like myself establish a professional presence for themselves a social media

strategy for their business and fun innovative ways to get your clients customers and community involved with your business

I thank you for your support and feel free to connect with me with any questions you may have Feel free to share my venture using the easy social media share buttons

Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Rebecca Buscemi - The Savvy Womenrsquos Business Solution

Moms In Business Grant Competition Semi-Finalists

Moms In Business Magazine bull June 2011 bull PAGE 33

About My Venture

The purpose of BuyByMomcom is to promote moms in business and get them out on the web BuyByMomcom is owned by Julianne Alvarez-Wish a WAHM to 4

My passion is for the moms who want to stay at home with their children while bringing in an income by selling the items they create or the products they believe in A friend of mine started an online boutique and tried so hard to market it and get word out about the products that she offered However in over 2 years she only ever made 2 sales from the boutique She was heartbroken All the time money and effort she was putting into the website was bringing her nothing in return She was frustrated to say the least and decided to close up shop

BuyByMomcom was born because I wanted to keep that from happening to other moms I wanted to see mothers succeed in their businesses and be able to stay at home with their children I wanted to spread the word about the amazing talents moms possess and I wanted to see them succeed beyond their wildest dreams in your business I truly believe that by working together we can make each mom a success

Some of the Features of BuyByMomcom

bullFree Listings for any mom in business on our Mom Shops amp Blogs page bullRandom Spotlight links every few days for more exposure to your business bullFeatured Mom opportunities where your business is in the spotlight for an entire week bullReviews and giveaways of some of the best mom-made products you will find bullReasonable advertising rates so that your 125x125 button is on every page of the website and blog

We want you to succeed Stop by BuyByMomcom today and add your free listing and check out all the other wonderful WAHMs and the products we have to offer

Visit httpwwwMomsInBusinessGrantcom - we welcome your support

COMPETITIONSEMI

FINALIST Julianne Wish - Buy By Mom

PAGE 34 bull June 2011 bull Moms In Business Magazine

Moms In Business Magazine bull June 2011 bull PAGE 35

FounderGina Robison-Billups

EditorDesignLayout

Eugenia Martini-JarrettEugeniaMIBNorg

Advertising Gina Robison-Billups

GinaMIBNorg

Published by NAFMIB the National Association for Moms In Business The Leading National Association Representing Executive Entrepreneur and CEO Moms

MIBNorg NAFMIBorg

Copyright 2011 copy International Association For Moms In Business See wwwMIBNorg for full copyright page

All Rights Reserved

ldquoTwenty years from now you will be more disappointed by the things that you didnrsquot do than by the ones you did do So throw off the bowlines Sail away from the safe harbor Catch the trade winds in your sails Explore Dream Discoverrdquo ~Mark Twain

ldquoWhatever the mind of man can conceive and believe it can achieve Thoughts are things And powerful things at that when mixed with definiteness of purpose and burning desire can be translated into richesrdquo ~ Napoleon Hill

ldquoPeople are definitely a companyrsquos greatest asset It doesnrsquot make any difference whether the product is cars or cosmetics A company is only as good as the people it keepsrdquo ~ Mary Kay Ash

ldquoSuccess or failure in business is caused more by the mental attitude even than by mental capacitiesrdquo~ Walter Scott

ldquoWhat I know for sure is that behind every catastrophe there are great lessons to be learned Among the many that we as a country need to get is that as long as we play the ldquous and themrdquo game we donrsquot evolve as people as a nation as a planetrdquo ~ Oprah Winfrey

ldquoLife is not about how fast you run or how high you climb but how well you bouncerdquo ~ Unknown

sign in a gift shop windowUnattended Children will be given an Espresso and a Free Puppy

Wisdoms for Thought

Page 27: Moms In Business Magazine June 2011

Moms In Business Magazine bull June 2011 bull PAGE 27

COMPETITIONSEMI

FINALIST Temeca Jone - Funducate

About My Venture

Funducate is an exciting company that has a line of educational tools and merchandise for children that are

fun and engaging Funducate was founded by my husband Todd and myself It is registered as an Ohio Limited Liability Corporation Funducate is the Trademark name for all of the Sing Along with Happy Handy Fun Bunch Peek at You Kids Tribute to Heroes and Living in Faith Everyday (LIFE) books videos and merchandise

The Fun Bunch Series and Happy Handy book series 1 and 2 collectively has 10 books self published with the initial trial period using the first series as an educational tool has been used in school and educational facilities to teach children ages 12 months to 11 years of age Within 1 to 3 years all books directed by the Non-Profit Corporation All in One (AIO) Books at all levels of non-profit business has reached the market north south east and west within the United States to areas with educational and literacy challenges Through AIO Outreach Program AIO Books has also partnered with learning institutions and

organization to incorporate a multi-systemic approach establishing a continuum of mental health community school and home based interventions to further demonstratepromote fun learning and education I dress as Udder the Cow one of our Fun Bunch character I read our Tribute to Heroes books sing songs discuss about our heroes the Military Fire and Police Department with children during AIO outreach program

Also through the outreach program I am able to donate books and help bring fun to education and assist educators

Please visit wwwFunducatenetThank you in Advance for Your Support Visit httpwwwMomsInBusinessGrantcom

PAGE 28 bull June 2011 bull Moms In Business Magazine

About My Venture

Seniors Helping Seniors ndash Las Vegas NV When Employees Become Parentrsquos CaregiversHELP SHS CREATE OUR SHS EDUCATIONAL PROGRAM FOR EMPLOYERS About UShellipMy mom was a great lady When she developed Alzheimerrsquos

in 2002 she was still an intelligent outgoing and fun loving person I wanted to spend time with her before the disease caused her to become unaware of her family and her surroundings Thankfully I was able to quit my job and stay with her I lived with her for over two years and it was some of the best spent times with her in my life

However many adult children canrsquot always help with the caregiving of their parents or risk any consequences with their jobs due to absenteeism or lack of productivity In most caregiving situations the elderly parent wants their daughter or son there to help because they know that they are trustworthy Upon my motherrsquos death I knew that I wanted to continue to help elder seniors as well as the older children of senior parents That is when my husband Doug and I discovered Seniors Helping Seniors an exceptional and unique program of compassion and care It matches senior caregivers with seniors who are looking for a little help to stay independent in their own home for as long a possible a way to give and to receive This innovative program creates the support you need from people with life experiences who will understand your parent the most

This has been a great business for my husband and I because we both enjoy helping others But we have realized that there are so many adult children caregivers today who are trying to juggle their families their job and their aging parent(s) throughout their daily lives It has become a 247 struggle for them not allowing them to enjoy being their parentsrsquo kids anymore just their caregivers

What we want to accomplishhellipSeniors Helping Seniors provides in-home non-medical caregiving services to seniors in our community In addition Seniors Helping Seniors wants to start an SHS Educational Program to provide information to our local employers about their employees who are responsible for the caregiving of an elder senior In the 1980rsquos American businesses adapted their human resource policies to accommodate the needs of workers with young children Now many of those same workers face a new responsibility providing care for an older parent relative or friend Just as childcare did the growing need for eldercare presents companies with a new reality ndash workers who must juggle multiple demands on their time and energy Yet this reality presents genuine opportunities for those firms that recognize itrdquo We hope that by implementing the SHS Educational Program we can develop various elder caregiving resources for the benefit of the employee employer and company

What We Will Plan Forhellip Basic Packet ndash information about local agencies and support groups for employees as an option to help deal with caregiver stress reduce absenteeism and increase productivity in the workplace Employee How to Guides ndash help employer in developing a manual as simple or complex as they want to help their employees with caregiving and family caregiving ldquoburnoutrdquo issues Benefit(s) Packet ndash provide ownersmanagers with ideas about eldercare policies that they can implement into their

overall existing benefits and policies packages such as Flex-time shortened work weeks modified schedules Telecommuting Long-term care insurance plans to cover spouse and parentsparents in law

Speakers Forum ndash provide employers with ongoing presentations to educate their workforce on how to make good choices regarding caregiving amp eldercare Host ldquoCaregiver Fairsrdquo Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Natalie Ahlstrom - Seniors Helping Seniors - Las Vegas

Moms In Business Grant Competition Semi-FinalistsMoms In Business Grant Competition Semi-Finalists

Moms In Business Magazine bull June 2011 bull PAGE 29

About My Venture

BlueEyes amp BareFeet Designs is a clothing and design company featuring a collection for children created from

vintage vintage-inspired modern and recycled fabrics

Each piece is handmade and ultimately inspired by my children - two daughters Abigail and Elise and my son Isaac You will see them in many of the pictures as they are my regular lsquomodelsrsquo and everyday users of the designs Right now we are a one-man showhopefully about to change all that Our Unique Proposition - What makes BlueEyes amp BareFeet Designs unique is our focus on use of fabrics that are either recycled upcycled or sustainable 70-80 of our designs follow this concept Upcycling according to an article in the April 2011 issue of Entrepreneur magazine is ldquoushering in an entirely new wave of entrepreneurial innovationrdquo Upcycling by nature also leaves room for higher profit margins giving me the opportunity to outsource areas I need support in through partnerships with other local companies earlier in the business cycle rather than later boosting our chances for solid and consistent business growth Clients love the fact that I can take clothes they no longer want heirloom pieces or lsquoleftover good intentionsrsquo of fabrics they never used and bring them back to life as a boutique style outfit for their little one(s) A quick example is in the use of a t-shirt One t-shirt will either be turned into a jersey scarf a t-shirt tutu or play a role in the construction of a jersey dress or a combination thereof There is very little fabric left as waste when I am finished allowing the fabrics to reach their full potential and be used again in a different purpose saving energy time and money versus the use of new fabrics I currently find my fabrics through donations thrift stores and vintage stores We have set styles of designs but each piece usually ends up slightly or largely different bringing in the added value of one-of-a-kind looks Our Growth - Last year I launched this clothing collection for children as a project and an outlet for my creative mind The collection has quickly surpassed my expectations and has grown to a spot where I felt compelled this year to take a leap of faith resign from my position as a financial advisor and go fulltime on February 1 I am a faith-driven person and to make a long story short truly believe this business is not mine I am merely the first employee entrusted to bring it to its full potential The doors and opportunities opened by God have been truly mind-blowing The collection has steadily grown through word of mouth and personal marketing and is now at a point where growing demand justifies hiring help in the areas of production and administration This will allow my focus to be on design and expanding the product line through strategic partnerships with other local designers or further in-house production Your support in this funding will help to lsquobridge the gaprsquo in costs for hiring and branding

Three pivotal elements to the growth have been middotParticipation as a featured designer in the Childrenrsquos Fashion Show during Midwest Fashion Week in March middotPublicity through articles in local newspapers and publications middotWildfire word of mouth marketing from the best clients ever

I really work hard to build a community around my designs and have tremendous support in doing so locally and am ready to take this to the next level BlueEyes amp BareFeet products have already made their way into local boutiques through our partnership withAesthetic Design Style House providing the framework necessary to do what I do best design and innovate I am a born entrepreneur with the drive and business acumen to make this a sustainable company and am so excited to work with

Peerbackers and National Association of Moms in Business to take the next step in my business growth

Your Dollars - Your backing of this venture does not mean that money goes into my bank account to sit It will be distributed into a whole community of support for this venture From branding to website upgrading production to promotion your dollars will filter through the hands of MANY local businesses and designers Your funding will be a pivotal and defining moment for BlueEyes amp BareFeet Designs and every dollar is truly appreciated Thank YOU in advance for your support Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Stephanie Williams - BlueEyes amp BareFeet Clothing Designs

PAGE 30 bull June 2011 bull Moms In Business Magazine

About Our Venture

WE NEED YOUR HELP The Abstinence Education Council operating under the trade name AEC-I Decide (httpwwwAEC-

IDecideorg) works with young people in rural central NY to help them to make good choices for a happy healthy future

Our young people today face challenges that we could never have imagined Instead of getting good role models they are bombarded from all sides with messages that are confusing unhealthy counter-productive and too often inappropriate This often has the effect of encouraging high-risk behaviors

OUR PROGRAM All high-risk behaviors essentially come out of the same basic problems Starting with a lack of self-esteem (self-respect) and encompassing other issues from poor role models to problems with ADDADHD studies like those from State University New York Cortlandrsquos Center for the 4th and 5th Rs (httpcorlandeducharacteraboutushtm) have found that character education reduces the likelihood of children getting into high risk behaviors and increases the likelihood of success in life Since the late 1990rsquos abstinence programs have started focusing on addressing the reasons for all high risk behaviors and developing character as well as promoting developmental assets (httpsearch-instituteorgcontentwhat-are-developmental-assets) and protective factors This has influenced our decision to expand the focus of our programs to address the root causes of deadly behaviors

OUR NEEDThe problem we have been having with our programs is that we have had to tailor them to the specific needs of the organization which is making a request which means pretty much developing something new for each group We need to be more proactive so instead of waiting for people to call us and have them tell us what they want us to do we plan on booking the local libraries (which are free or very cheap) and just offering this program ourselves It will be for girls only ages 8 to 12 and 13 to 17 What we are doing now is putting together an 8 to 10 week program which we are calling ldquoHealthy Beautyrdquo It will start with Doversquos Self Esteem program which you can review at httpwwwdoveusdl=CFRBaspxlcp-dfrbarticlesvideos) The rest of the program will cover physical mental emotional and spiritual beauty with an emphasis on modesty and self-control as well as real tips on healthy beauty (inside and out) The program will loosely follow Sean Coveyrsquos book ldquoThe 7 Habits of Highly Effective Teensrdquo

OUR PROBLEMThere are so many kids that we would like to reach but this is a ministry and we donrsquot charge for our programs We are funded by donations which were down this last year We have a very small staff and very limited funds

OUR SOLUTION WITH YOUR HELP We are tapping into volunteers from Christianvolunteeringorg and are looking forward to the boost we expect from their help We are going to concentrate on girls ages 8 to 18 to simplify things for us And we are trying this innovative new way to raise funds and expand our base raise our visibility raise awareness of the problems our children face and offer helpful solutions

We can do it with your help Be our ldquoAngelrdquo and ask your friends to check us out at httpwwwMomsInBusinessGrantcomThank you

COMPETITIONSEMI

FINALIST Abstinence Education Council Non-profit Organization

Moms In Business Grant Competition Semi-Finalists

Moms In Business Magazine bull June 2011 bull PAGE 31

About My Venture

What is this venture all about

There are four key questions to ask or steps to any new idea Read on as I ask and answer the top questions

1 Do you Love It or Like It A Lot It must be something you like ideally something you love There has to be a passion or strong desire to learn and know more about something before venturing out Answer I love the game of golf and believe any woman can learn life lessons from golf that she can carry to her friendships her family and her business

2 Does anyone else like it Are there other people that like some part of the activity involved If you were starting an ice cream shop there would have to be someone somewhere that liked ice cream in order to be in business Answer I am one of those that would hop in the ice cream line There are many women that feel overwhelmed by all things golf and that is the first hurdle we will climb with them together

3 Have you made a decision Any idea remains between the ears if a decision is not made to take it to the next level and beyond Answer The merge of golf business and friends in a casual setting that introduces women to the world of golf is a decision that needs no thinking

4 Will you promote promote promote This is essentially the get busy step Answer This is the make it all happen phase and why I am here I have been through three of phases and am beyond ready to promote this as the concept for teaching life lessons around

I want to use the game of golf to teach women life lessons in a blend of areas to include self-esteem parenting and business A game that uses precision skill and patience is THE place to negotiate and even close business deals As with any venture or undertaking its important to plan a maneuver take a step forward and just swing Golf is a venue to be celebrated by other women and learning to play through our golf partner match up website peer-to-peer lessons and the largest part of the endeavor a one-day golf clinic with a second day for open play and mini tournament The funding from peer-backers would be used to design create and maintain a website purchase starter sets of clubs and other golf equipment and to promote the clinic

Why help fund this project I have a long standing background in event planning and have coordinated planned and run numerous golf tournaments hole-in-one fund raising events and social events with golf as a primary focus I also co-own multiple other businesses so I have started managed and successfully run multiple businesses I have the ability to kick start any concept and one that includes good times great learning and golf--thatrsquos an adventure I will undertake and grow

Why is This So Special This project is unique because it combines the elements of friendship mentoring business coaching and empowerment in one place and has so many ways to branch out in the future The endeavor is a personal passion but does so much for the community expanding the views of others and broadening the mind on how to include golf lessons in everyday life

Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Tarrah Jennings - On Par Empowerment Day for Women

PAGE 32 bull June 2011 bull Moms In Business Magazine

About My Venture

I Marketed my Business Basically for Free and I Teach You How to Do the Same

While on bed rest with my second child in 2008 I became severely depressed and worried about everything I dealt with my depression in a very careless wayI drove my family into severe debt I spent money on every and anything to keep myself lsquohappyrsquo and those around me happy too

One month of bed rest and my pregnancy I was slapped in the face with the reality that I had put my family in a horrible financial position and I wasnrsquot sure how to fix the situation With a two year old already at home and a new baby arriving any day the last thing I wanted to consider was going back to work So I explored my options and made the decision to build a business from home The little money I had was used to take care of the legal pieces such as getting my business license I was stumped on how to get the word out about my business with no money Enter Twitter Facebook and LinkedIn

I was already on some social networks socially but decided to take a chance and see if I could spread more info about my new venture using the Internet I was quickly able to spread the word among friends and family and potential clients I landed my first client four days after joining Twitter I learned about other ways to strategically place myself in front of people that could were either potentially clients or like-minded individuals that I could possibly collaborate and network with Today The Savvy Womenrsquos Business Solution still puts very little money out for marketing and Irsquom working hard to help fix the financial burden I put my family under

Would You Like to Learn How to Market Your Business on the Internet Also I would love to teach other moms and women in the Baltimore area how to market their businesses using social media and I want to do this for as little money as possible

By reaching my goal of $3000 I will hold four hands-on trainings in the Baltimore-Washington DC in the next 12 months Additionally I will be able to use this money to market locally in print media that I normally would not be able to afford on my own I can help other women like myself establish a professional presence for themselves a social media

strategy for their business and fun innovative ways to get your clients customers and community involved with your business

I thank you for your support and feel free to connect with me with any questions you may have Feel free to share my venture using the easy social media share buttons

Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Rebecca Buscemi - The Savvy Womenrsquos Business Solution

Moms In Business Grant Competition Semi-Finalists

Moms In Business Magazine bull June 2011 bull PAGE 33

About My Venture

The purpose of BuyByMomcom is to promote moms in business and get them out on the web BuyByMomcom is owned by Julianne Alvarez-Wish a WAHM to 4

My passion is for the moms who want to stay at home with their children while bringing in an income by selling the items they create or the products they believe in A friend of mine started an online boutique and tried so hard to market it and get word out about the products that she offered However in over 2 years she only ever made 2 sales from the boutique She was heartbroken All the time money and effort she was putting into the website was bringing her nothing in return She was frustrated to say the least and decided to close up shop

BuyByMomcom was born because I wanted to keep that from happening to other moms I wanted to see mothers succeed in their businesses and be able to stay at home with their children I wanted to spread the word about the amazing talents moms possess and I wanted to see them succeed beyond their wildest dreams in your business I truly believe that by working together we can make each mom a success

Some of the Features of BuyByMomcom

bullFree Listings for any mom in business on our Mom Shops amp Blogs page bullRandom Spotlight links every few days for more exposure to your business bullFeatured Mom opportunities where your business is in the spotlight for an entire week bullReviews and giveaways of some of the best mom-made products you will find bullReasonable advertising rates so that your 125x125 button is on every page of the website and blog

We want you to succeed Stop by BuyByMomcom today and add your free listing and check out all the other wonderful WAHMs and the products we have to offer

Visit httpwwwMomsInBusinessGrantcom - we welcome your support

COMPETITIONSEMI

FINALIST Julianne Wish - Buy By Mom

PAGE 34 bull June 2011 bull Moms In Business Magazine

Moms In Business Magazine bull June 2011 bull PAGE 35

FounderGina Robison-Billups

EditorDesignLayout

Eugenia Martini-JarrettEugeniaMIBNorg

Advertising Gina Robison-Billups

GinaMIBNorg

Published by NAFMIB the National Association for Moms In Business The Leading National Association Representing Executive Entrepreneur and CEO Moms

MIBNorg NAFMIBorg

Copyright 2011 copy International Association For Moms In Business See wwwMIBNorg for full copyright page

All Rights Reserved

ldquoTwenty years from now you will be more disappointed by the things that you didnrsquot do than by the ones you did do So throw off the bowlines Sail away from the safe harbor Catch the trade winds in your sails Explore Dream Discoverrdquo ~Mark Twain

ldquoWhatever the mind of man can conceive and believe it can achieve Thoughts are things And powerful things at that when mixed with definiteness of purpose and burning desire can be translated into richesrdquo ~ Napoleon Hill

ldquoPeople are definitely a companyrsquos greatest asset It doesnrsquot make any difference whether the product is cars or cosmetics A company is only as good as the people it keepsrdquo ~ Mary Kay Ash

ldquoSuccess or failure in business is caused more by the mental attitude even than by mental capacitiesrdquo~ Walter Scott

ldquoWhat I know for sure is that behind every catastrophe there are great lessons to be learned Among the many that we as a country need to get is that as long as we play the ldquous and themrdquo game we donrsquot evolve as people as a nation as a planetrdquo ~ Oprah Winfrey

ldquoLife is not about how fast you run or how high you climb but how well you bouncerdquo ~ Unknown

sign in a gift shop windowUnattended Children will be given an Espresso and a Free Puppy

Wisdoms for Thought

Page 28: Moms In Business Magazine June 2011

PAGE 28 bull June 2011 bull Moms In Business Magazine

About My Venture

Seniors Helping Seniors ndash Las Vegas NV When Employees Become Parentrsquos CaregiversHELP SHS CREATE OUR SHS EDUCATIONAL PROGRAM FOR EMPLOYERS About UShellipMy mom was a great lady When she developed Alzheimerrsquos

in 2002 she was still an intelligent outgoing and fun loving person I wanted to spend time with her before the disease caused her to become unaware of her family and her surroundings Thankfully I was able to quit my job and stay with her I lived with her for over two years and it was some of the best spent times with her in my life

However many adult children canrsquot always help with the caregiving of their parents or risk any consequences with their jobs due to absenteeism or lack of productivity In most caregiving situations the elderly parent wants their daughter or son there to help because they know that they are trustworthy Upon my motherrsquos death I knew that I wanted to continue to help elder seniors as well as the older children of senior parents That is when my husband Doug and I discovered Seniors Helping Seniors an exceptional and unique program of compassion and care It matches senior caregivers with seniors who are looking for a little help to stay independent in their own home for as long a possible a way to give and to receive This innovative program creates the support you need from people with life experiences who will understand your parent the most

This has been a great business for my husband and I because we both enjoy helping others But we have realized that there are so many adult children caregivers today who are trying to juggle their families their job and their aging parent(s) throughout their daily lives It has become a 247 struggle for them not allowing them to enjoy being their parentsrsquo kids anymore just their caregivers

What we want to accomplishhellipSeniors Helping Seniors provides in-home non-medical caregiving services to seniors in our community In addition Seniors Helping Seniors wants to start an SHS Educational Program to provide information to our local employers about their employees who are responsible for the caregiving of an elder senior In the 1980rsquos American businesses adapted their human resource policies to accommodate the needs of workers with young children Now many of those same workers face a new responsibility providing care for an older parent relative or friend Just as childcare did the growing need for eldercare presents companies with a new reality ndash workers who must juggle multiple demands on their time and energy Yet this reality presents genuine opportunities for those firms that recognize itrdquo We hope that by implementing the SHS Educational Program we can develop various elder caregiving resources for the benefit of the employee employer and company

What We Will Plan Forhellip Basic Packet ndash information about local agencies and support groups for employees as an option to help deal with caregiver stress reduce absenteeism and increase productivity in the workplace Employee How to Guides ndash help employer in developing a manual as simple or complex as they want to help their employees with caregiving and family caregiving ldquoburnoutrdquo issues Benefit(s) Packet ndash provide ownersmanagers with ideas about eldercare policies that they can implement into their

overall existing benefits and policies packages such as Flex-time shortened work weeks modified schedules Telecommuting Long-term care insurance plans to cover spouse and parentsparents in law

Speakers Forum ndash provide employers with ongoing presentations to educate their workforce on how to make good choices regarding caregiving amp eldercare Host ldquoCaregiver Fairsrdquo Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Natalie Ahlstrom - Seniors Helping Seniors - Las Vegas

Moms In Business Grant Competition Semi-FinalistsMoms In Business Grant Competition Semi-Finalists

Moms In Business Magazine bull June 2011 bull PAGE 29

About My Venture

BlueEyes amp BareFeet Designs is a clothing and design company featuring a collection for children created from

vintage vintage-inspired modern and recycled fabrics

Each piece is handmade and ultimately inspired by my children - two daughters Abigail and Elise and my son Isaac You will see them in many of the pictures as they are my regular lsquomodelsrsquo and everyday users of the designs Right now we are a one-man showhopefully about to change all that Our Unique Proposition - What makes BlueEyes amp BareFeet Designs unique is our focus on use of fabrics that are either recycled upcycled or sustainable 70-80 of our designs follow this concept Upcycling according to an article in the April 2011 issue of Entrepreneur magazine is ldquoushering in an entirely new wave of entrepreneurial innovationrdquo Upcycling by nature also leaves room for higher profit margins giving me the opportunity to outsource areas I need support in through partnerships with other local companies earlier in the business cycle rather than later boosting our chances for solid and consistent business growth Clients love the fact that I can take clothes they no longer want heirloom pieces or lsquoleftover good intentionsrsquo of fabrics they never used and bring them back to life as a boutique style outfit for their little one(s) A quick example is in the use of a t-shirt One t-shirt will either be turned into a jersey scarf a t-shirt tutu or play a role in the construction of a jersey dress or a combination thereof There is very little fabric left as waste when I am finished allowing the fabrics to reach their full potential and be used again in a different purpose saving energy time and money versus the use of new fabrics I currently find my fabrics through donations thrift stores and vintage stores We have set styles of designs but each piece usually ends up slightly or largely different bringing in the added value of one-of-a-kind looks Our Growth - Last year I launched this clothing collection for children as a project and an outlet for my creative mind The collection has quickly surpassed my expectations and has grown to a spot where I felt compelled this year to take a leap of faith resign from my position as a financial advisor and go fulltime on February 1 I am a faith-driven person and to make a long story short truly believe this business is not mine I am merely the first employee entrusted to bring it to its full potential The doors and opportunities opened by God have been truly mind-blowing The collection has steadily grown through word of mouth and personal marketing and is now at a point where growing demand justifies hiring help in the areas of production and administration This will allow my focus to be on design and expanding the product line through strategic partnerships with other local designers or further in-house production Your support in this funding will help to lsquobridge the gaprsquo in costs for hiring and branding

Three pivotal elements to the growth have been middotParticipation as a featured designer in the Childrenrsquos Fashion Show during Midwest Fashion Week in March middotPublicity through articles in local newspapers and publications middotWildfire word of mouth marketing from the best clients ever

I really work hard to build a community around my designs and have tremendous support in doing so locally and am ready to take this to the next level BlueEyes amp BareFeet products have already made their way into local boutiques through our partnership withAesthetic Design Style House providing the framework necessary to do what I do best design and innovate I am a born entrepreneur with the drive and business acumen to make this a sustainable company and am so excited to work with

Peerbackers and National Association of Moms in Business to take the next step in my business growth

Your Dollars - Your backing of this venture does not mean that money goes into my bank account to sit It will be distributed into a whole community of support for this venture From branding to website upgrading production to promotion your dollars will filter through the hands of MANY local businesses and designers Your funding will be a pivotal and defining moment for BlueEyes amp BareFeet Designs and every dollar is truly appreciated Thank YOU in advance for your support Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Stephanie Williams - BlueEyes amp BareFeet Clothing Designs

PAGE 30 bull June 2011 bull Moms In Business Magazine

About Our Venture

WE NEED YOUR HELP The Abstinence Education Council operating under the trade name AEC-I Decide (httpwwwAEC-

IDecideorg) works with young people in rural central NY to help them to make good choices for a happy healthy future

Our young people today face challenges that we could never have imagined Instead of getting good role models they are bombarded from all sides with messages that are confusing unhealthy counter-productive and too often inappropriate This often has the effect of encouraging high-risk behaviors

OUR PROGRAM All high-risk behaviors essentially come out of the same basic problems Starting with a lack of self-esteem (self-respect) and encompassing other issues from poor role models to problems with ADDADHD studies like those from State University New York Cortlandrsquos Center for the 4th and 5th Rs (httpcorlandeducharacteraboutushtm) have found that character education reduces the likelihood of children getting into high risk behaviors and increases the likelihood of success in life Since the late 1990rsquos abstinence programs have started focusing on addressing the reasons for all high risk behaviors and developing character as well as promoting developmental assets (httpsearch-instituteorgcontentwhat-are-developmental-assets) and protective factors This has influenced our decision to expand the focus of our programs to address the root causes of deadly behaviors

OUR NEEDThe problem we have been having with our programs is that we have had to tailor them to the specific needs of the organization which is making a request which means pretty much developing something new for each group We need to be more proactive so instead of waiting for people to call us and have them tell us what they want us to do we plan on booking the local libraries (which are free or very cheap) and just offering this program ourselves It will be for girls only ages 8 to 12 and 13 to 17 What we are doing now is putting together an 8 to 10 week program which we are calling ldquoHealthy Beautyrdquo It will start with Doversquos Self Esteem program which you can review at httpwwwdoveusdl=CFRBaspxlcp-dfrbarticlesvideos) The rest of the program will cover physical mental emotional and spiritual beauty with an emphasis on modesty and self-control as well as real tips on healthy beauty (inside and out) The program will loosely follow Sean Coveyrsquos book ldquoThe 7 Habits of Highly Effective Teensrdquo

OUR PROBLEMThere are so many kids that we would like to reach but this is a ministry and we donrsquot charge for our programs We are funded by donations which were down this last year We have a very small staff and very limited funds

OUR SOLUTION WITH YOUR HELP We are tapping into volunteers from Christianvolunteeringorg and are looking forward to the boost we expect from their help We are going to concentrate on girls ages 8 to 18 to simplify things for us And we are trying this innovative new way to raise funds and expand our base raise our visibility raise awareness of the problems our children face and offer helpful solutions

We can do it with your help Be our ldquoAngelrdquo and ask your friends to check us out at httpwwwMomsInBusinessGrantcomThank you

COMPETITIONSEMI

FINALIST Abstinence Education Council Non-profit Organization

Moms In Business Grant Competition Semi-Finalists

Moms In Business Magazine bull June 2011 bull PAGE 31

About My Venture

What is this venture all about

There are four key questions to ask or steps to any new idea Read on as I ask and answer the top questions

1 Do you Love It or Like It A Lot It must be something you like ideally something you love There has to be a passion or strong desire to learn and know more about something before venturing out Answer I love the game of golf and believe any woman can learn life lessons from golf that she can carry to her friendships her family and her business

2 Does anyone else like it Are there other people that like some part of the activity involved If you were starting an ice cream shop there would have to be someone somewhere that liked ice cream in order to be in business Answer I am one of those that would hop in the ice cream line There are many women that feel overwhelmed by all things golf and that is the first hurdle we will climb with them together

3 Have you made a decision Any idea remains between the ears if a decision is not made to take it to the next level and beyond Answer The merge of golf business and friends in a casual setting that introduces women to the world of golf is a decision that needs no thinking

4 Will you promote promote promote This is essentially the get busy step Answer This is the make it all happen phase and why I am here I have been through three of phases and am beyond ready to promote this as the concept for teaching life lessons around

I want to use the game of golf to teach women life lessons in a blend of areas to include self-esteem parenting and business A game that uses precision skill and patience is THE place to negotiate and even close business deals As with any venture or undertaking its important to plan a maneuver take a step forward and just swing Golf is a venue to be celebrated by other women and learning to play through our golf partner match up website peer-to-peer lessons and the largest part of the endeavor a one-day golf clinic with a second day for open play and mini tournament The funding from peer-backers would be used to design create and maintain a website purchase starter sets of clubs and other golf equipment and to promote the clinic

Why help fund this project I have a long standing background in event planning and have coordinated planned and run numerous golf tournaments hole-in-one fund raising events and social events with golf as a primary focus I also co-own multiple other businesses so I have started managed and successfully run multiple businesses I have the ability to kick start any concept and one that includes good times great learning and golf--thatrsquos an adventure I will undertake and grow

Why is This So Special This project is unique because it combines the elements of friendship mentoring business coaching and empowerment in one place and has so many ways to branch out in the future The endeavor is a personal passion but does so much for the community expanding the views of others and broadening the mind on how to include golf lessons in everyday life

Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Tarrah Jennings - On Par Empowerment Day for Women

PAGE 32 bull June 2011 bull Moms In Business Magazine

About My Venture

I Marketed my Business Basically for Free and I Teach You How to Do the Same

While on bed rest with my second child in 2008 I became severely depressed and worried about everything I dealt with my depression in a very careless wayI drove my family into severe debt I spent money on every and anything to keep myself lsquohappyrsquo and those around me happy too

One month of bed rest and my pregnancy I was slapped in the face with the reality that I had put my family in a horrible financial position and I wasnrsquot sure how to fix the situation With a two year old already at home and a new baby arriving any day the last thing I wanted to consider was going back to work So I explored my options and made the decision to build a business from home The little money I had was used to take care of the legal pieces such as getting my business license I was stumped on how to get the word out about my business with no money Enter Twitter Facebook and LinkedIn

I was already on some social networks socially but decided to take a chance and see if I could spread more info about my new venture using the Internet I was quickly able to spread the word among friends and family and potential clients I landed my first client four days after joining Twitter I learned about other ways to strategically place myself in front of people that could were either potentially clients or like-minded individuals that I could possibly collaborate and network with Today The Savvy Womenrsquos Business Solution still puts very little money out for marketing and Irsquom working hard to help fix the financial burden I put my family under

Would You Like to Learn How to Market Your Business on the Internet Also I would love to teach other moms and women in the Baltimore area how to market their businesses using social media and I want to do this for as little money as possible

By reaching my goal of $3000 I will hold four hands-on trainings in the Baltimore-Washington DC in the next 12 months Additionally I will be able to use this money to market locally in print media that I normally would not be able to afford on my own I can help other women like myself establish a professional presence for themselves a social media

strategy for their business and fun innovative ways to get your clients customers and community involved with your business

I thank you for your support and feel free to connect with me with any questions you may have Feel free to share my venture using the easy social media share buttons

Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Rebecca Buscemi - The Savvy Womenrsquos Business Solution

Moms In Business Grant Competition Semi-Finalists

Moms In Business Magazine bull June 2011 bull PAGE 33

About My Venture

The purpose of BuyByMomcom is to promote moms in business and get them out on the web BuyByMomcom is owned by Julianne Alvarez-Wish a WAHM to 4

My passion is for the moms who want to stay at home with their children while bringing in an income by selling the items they create or the products they believe in A friend of mine started an online boutique and tried so hard to market it and get word out about the products that she offered However in over 2 years she only ever made 2 sales from the boutique She was heartbroken All the time money and effort she was putting into the website was bringing her nothing in return She was frustrated to say the least and decided to close up shop

BuyByMomcom was born because I wanted to keep that from happening to other moms I wanted to see mothers succeed in their businesses and be able to stay at home with their children I wanted to spread the word about the amazing talents moms possess and I wanted to see them succeed beyond their wildest dreams in your business I truly believe that by working together we can make each mom a success

Some of the Features of BuyByMomcom

bullFree Listings for any mom in business on our Mom Shops amp Blogs page bullRandom Spotlight links every few days for more exposure to your business bullFeatured Mom opportunities where your business is in the spotlight for an entire week bullReviews and giveaways of some of the best mom-made products you will find bullReasonable advertising rates so that your 125x125 button is on every page of the website and blog

We want you to succeed Stop by BuyByMomcom today and add your free listing and check out all the other wonderful WAHMs and the products we have to offer

Visit httpwwwMomsInBusinessGrantcom - we welcome your support

COMPETITIONSEMI

FINALIST Julianne Wish - Buy By Mom

PAGE 34 bull June 2011 bull Moms In Business Magazine

Moms In Business Magazine bull June 2011 bull PAGE 35

FounderGina Robison-Billups

EditorDesignLayout

Eugenia Martini-JarrettEugeniaMIBNorg

Advertising Gina Robison-Billups

GinaMIBNorg

Published by NAFMIB the National Association for Moms In Business The Leading National Association Representing Executive Entrepreneur and CEO Moms

MIBNorg NAFMIBorg

Copyright 2011 copy International Association For Moms In Business See wwwMIBNorg for full copyright page

All Rights Reserved

ldquoTwenty years from now you will be more disappointed by the things that you didnrsquot do than by the ones you did do So throw off the bowlines Sail away from the safe harbor Catch the trade winds in your sails Explore Dream Discoverrdquo ~Mark Twain

ldquoWhatever the mind of man can conceive and believe it can achieve Thoughts are things And powerful things at that when mixed with definiteness of purpose and burning desire can be translated into richesrdquo ~ Napoleon Hill

ldquoPeople are definitely a companyrsquos greatest asset It doesnrsquot make any difference whether the product is cars or cosmetics A company is only as good as the people it keepsrdquo ~ Mary Kay Ash

ldquoSuccess or failure in business is caused more by the mental attitude even than by mental capacitiesrdquo~ Walter Scott

ldquoWhat I know for sure is that behind every catastrophe there are great lessons to be learned Among the many that we as a country need to get is that as long as we play the ldquous and themrdquo game we donrsquot evolve as people as a nation as a planetrdquo ~ Oprah Winfrey

ldquoLife is not about how fast you run or how high you climb but how well you bouncerdquo ~ Unknown

sign in a gift shop windowUnattended Children will be given an Espresso and a Free Puppy

Wisdoms for Thought

Page 29: Moms In Business Magazine June 2011

Moms In Business Magazine bull June 2011 bull PAGE 29

About My Venture

BlueEyes amp BareFeet Designs is a clothing and design company featuring a collection for children created from

vintage vintage-inspired modern and recycled fabrics

Each piece is handmade and ultimately inspired by my children - two daughters Abigail and Elise and my son Isaac You will see them in many of the pictures as they are my regular lsquomodelsrsquo and everyday users of the designs Right now we are a one-man showhopefully about to change all that Our Unique Proposition - What makes BlueEyes amp BareFeet Designs unique is our focus on use of fabrics that are either recycled upcycled or sustainable 70-80 of our designs follow this concept Upcycling according to an article in the April 2011 issue of Entrepreneur magazine is ldquoushering in an entirely new wave of entrepreneurial innovationrdquo Upcycling by nature also leaves room for higher profit margins giving me the opportunity to outsource areas I need support in through partnerships with other local companies earlier in the business cycle rather than later boosting our chances for solid and consistent business growth Clients love the fact that I can take clothes they no longer want heirloom pieces or lsquoleftover good intentionsrsquo of fabrics they never used and bring them back to life as a boutique style outfit for their little one(s) A quick example is in the use of a t-shirt One t-shirt will either be turned into a jersey scarf a t-shirt tutu or play a role in the construction of a jersey dress or a combination thereof There is very little fabric left as waste when I am finished allowing the fabrics to reach their full potential and be used again in a different purpose saving energy time and money versus the use of new fabrics I currently find my fabrics through donations thrift stores and vintage stores We have set styles of designs but each piece usually ends up slightly or largely different bringing in the added value of one-of-a-kind looks Our Growth - Last year I launched this clothing collection for children as a project and an outlet for my creative mind The collection has quickly surpassed my expectations and has grown to a spot where I felt compelled this year to take a leap of faith resign from my position as a financial advisor and go fulltime on February 1 I am a faith-driven person and to make a long story short truly believe this business is not mine I am merely the first employee entrusted to bring it to its full potential The doors and opportunities opened by God have been truly mind-blowing The collection has steadily grown through word of mouth and personal marketing and is now at a point where growing demand justifies hiring help in the areas of production and administration This will allow my focus to be on design and expanding the product line through strategic partnerships with other local designers or further in-house production Your support in this funding will help to lsquobridge the gaprsquo in costs for hiring and branding

Three pivotal elements to the growth have been middotParticipation as a featured designer in the Childrenrsquos Fashion Show during Midwest Fashion Week in March middotPublicity through articles in local newspapers and publications middotWildfire word of mouth marketing from the best clients ever

I really work hard to build a community around my designs and have tremendous support in doing so locally and am ready to take this to the next level BlueEyes amp BareFeet products have already made their way into local boutiques through our partnership withAesthetic Design Style House providing the framework necessary to do what I do best design and innovate I am a born entrepreneur with the drive and business acumen to make this a sustainable company and am so excited to work with

Peerbackers and National Association of Moms in Business to take the next step in my business growth

Your Dollars - Your backing of this venture does not mean that money goes into my bank account to sit It will be distributed into a whole community of support for this venture From branding to website upgrading production to promotion your dollars will filter through the hands of MANY local businesses and designers Your funding will be a pivotal and defining moment for BlueEyes amp BareFeet Designs and every dollar is truly appreciated Thank YOU in advance for your support Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Stephanie Williams - BlueEyes amp BareFeet Clothing Designs

PAGE 30 bull June 2011 bull Moms In Business Magazine

About Our Venture

WE NEED YOUR HELP The Abstinence Education Council operating under the trade name AEC-I Decide (httpwwwAEC-

IDecideorg) works with young people in rural central NY to help them to make good choices for a happy healthy future

Our young people today face challenges that we could never have imagined Instead of getting good role models they are bombarded from all sides with messages that are confusing unhealthy counter-productive and too often inappropriate This often has the effect of encouraging high-risk behaviors

OUR PROGRAM All high-risk behaviors essentially come out of the same basic problems Starting with a lack of self-esteem (self-respect) and encompassing other issues from poor role models to problems with ADDADHD studies like those from State University New York Cortlandrsquos Center for the 4th and 5th Rs (httpcorlandeducharacteraboutushtm) have found that character education reduces the likelihood of children getting into high risk behaviors and increases the likelihood of success in life Since the late 1990rsquos abstinence programs have started focusing on addressing the reasons for all high risk behaviors and developing character as well as promoting developmental assets (httpsearch-instituteorgcontentwhat-are-developmental-assets) and protective factors This has influenced our decision to expand the focus of our programs to address the root causes of deadly behaviors

OUR NEEDThe problem we have been having with our programs is that we have had to tailor them to the specific needs of the organization which is making a request which means pretty much developing something new for each group We need to be more proactive so instead of waiting for people to call us and have them tell us what they want us to do we plan on booking the local libraries (which are free or very cheap) and just offering this program ourselves It will be for girls only ages 8 to 12 and 13 to 17 What we are doing now is putting together an 8 to 10 week program which we are calling ldquoHealthy Beautyrdquo It will start with Doversquos Self Esteem program which you can review at httpwwwdoveusdl=CFRBaspxlcp-dfrbarticlesvideos) The rest of the program will cover physical mental emotional and spiritual beauty with an emphasis on modesty and self-control as well as real tips on healthy beauty (inside and out) The program will loosely follow Sean Coveyrsquos book ldquoThe 7 Habits of Highly Effective Teensrdquo

OUR PROBLEMThere are so many kids that we would like to reach but this is a ministry and we donrsquot charge for our programs We are funded by donations which were down this last year We have a very small staff and very limited funds

OUR SOLUTION WITH YOUR HELP We are tapping into volunteers from Christianvolunteeringorg and are looking forward to the boost we expect from their help We are going to concentrate on girls ages 8 to 18 to simplify things for us And we are trying this innovative new way to raise funds and expand our base raise our visibility raise awareness of the problems our children face and offer helpful solutions

We can do it with your help Be our ldquoAngelrdquo and ask your friends to check us out at httpwwwMomsInBusinessGrantcomThank you

COMPETITIONSEMI

FINALIST Abstinence Education Council Non-profit Organization

Moms In Business Grant Competition Semi-Finalists

Moms In Business Magazine bull June 2011 bull PAGE 31

About My Venture

What is this venture all about

There are four key questions to ask or steps to any new idea Read on as I ask and answer the top questions

1 Do you Love It or Like It A Lot It must be something you like ideally something you love There has to be a passion or strong desire to learn and know more about something before venturing out Answer I love the game of golf and believe any woman can learn life lessons from golf that she can carry to her friendships her family and her business

2 Does anyone else like it Are there other people that like some part of the activity involved If you were starting an ice cream shop there would have to be someone somewhere that liked ice cream in order to be in business Answer I am one of those that would hop in the ice cream line There are many women that feel overwhelmed by all things golf and that is the first hurdle we will climb with them together

3 Have you made a decision Any idea remains between the ears if a decision is not made to take it to the next level and beyond Answer The merge of golf business and friends in a casual setting that introduces women to the world of golf is a decision that needs no thinking

4 Will you promote promote promote This is essentially the get busy step Answer This is the make it all happen phase and why I am here I have been through three of phases and am beyond ready to promote this as the concept for teaching life lessons around

I want to use the game of golf to teach women life lessons in a blend of areas to include self-esteem parenting and business A game that uses precision skill and patience is THE place to negotiate and even close business deals As with any venture or undertaking its important to plan a maneuver take a step forward and just swing Golf is a venue to be celebrated by other women and learning to play through our golf partner match up website peer-to-peer lessons and the largest part of the endeavor a one-day golf clinic with a second day for open play and mini tournament The funding from peer-backers would be used to design create and maintain a website purchase starter sets of clubs and other golf equipment and to promote the clinic

Why help fund this project I have a long standing background in event planning and have coordinated planned and run numerous golf tournaments hole-in-one fund raising events and social events with golf as a primary focus I also co-own multiple other businesses so I have started managed and successfully run multiple businesses I have the ability to kick start any concept and one that includes good times great learning and golf--thatrsquos an adventure I will undertake and grow

Why is This So Special This project is unique because it combines the elements of friendship mentoring business coaching and empowerment in one place and has so many ways to branch out in the future The endeavor is a personal passion but does so much for the community expanding the views of others and broadening the mind on how to include golf lessons in everyday life

Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Tarrah Jennings - On Par Empowerment Day for Women

PAGE 32 bull June 2011 bull Moms In Business Magazine

About My Venture

I Marketed my Business Basically for Free and I Teach You How to Do the Same

While on bed rest with my second child in 2008 I became severely depressed and worried about everything I dealt with my depression in a very careless wayI drove my family into severe debt I spent money on every and anything to keep myself lsquohappyrsquo and those around me happy too

One month of bed rest and my pregnancy I was slapped in the face with the reality that I had put my family in a horrible financial position and I wasnrsquot sure how to fix the situation With a two year old already at home and a new baby arriving any day the last thing I wanted to consider was going back to work So I explored my options and made the decision to build a business from home The little money I had was used to take care of the legal pieces such as getting my business license I was stumped on how to get the word out about my business with no money Enter Twitter Facebook and LinkedIn

I was already on some social networks socially but decided to take a chance and see if I could spread more info about my new venture using the Internet I was quickly able to spread the word among friends and family and potential clients I landed my first client four days after joining Twitter I learned about other ways to strategically place myself in front of people that could were either potentially clients or like-minded individuals that I could possibly collaborate and network with Today The Savvy Womenrsquos Business Solution still puts very little money out for marketing and Irsquom working hard to help fix the financial burden I put my family under

Would You Like to Learn How to Market Your Business on the Internet Also I would love to teach other moms and women in the Baltimore area how to market their businesses using social media and I want to do this for as little money as possible

By reaching my goal of $3000 I will hold four hands-on trainings in the Baltimore-Washington DC in the next 12 months Additionally I will be able to use this money to market locally in print media that I normally would not be able to afford on my own I can help other women like myself establish a professional presence for themselves a social media

strategy for their business and fun innovative ways to get your clients customers and community involved with your business

I thank you for your support and feel free to connect with me with any questions you may have Feel free to share my venture using the easy social media share buttons

Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Rebecca Buscemi - The Savvy Womenrsquos Business Solution

Moms In Business Grant Competition Semi-Finalists

Moms In Business Magazine bull June 2011 bull PAGE 33

About My Venture

The purpose of BuyByMomcom is to promote moms in business and get them out on the web BuyByMomcom is owned by Julianne Alvarez-Wish a WAHM to 4

My passion is for the moms who want to stay at home with their children while bringing in an income by selling the items they create or the products they believe in A friend of mine started an online boutique and tried so hard to market it and get word out about the products that she offered However in over 2 years she only ever made 2 sales from the boutique She was heartbroken All the time money and effort she was putting into the website was bringing her nothing in return She was frustrated to say the least and decided to close up shop

BuyByMomcom was born because I wanted to keep that from happening to other moms I wanted to see mothers succeed in their businesses and be able to stay at home with their children I wanted to spread the word about the amazing talents moms possess and I wanted to see them succeed beyond their wildest dreams in your business I truly believe that by working together we can make each mom a success

Some of the Features of BuyByMomcom

bullFree Listings for any mom in business on our Mom Shops amp Blogs page bullRandom Spotlight links every few days for more exposure to your business bullFeatured Mom opportunities where your business is in the spotlight for an entire week bullReviews and giveaways of some of the best mom-made products you will find bullReasonable advertising rates so that your 125x125 button is on every page of the website and blog

We want you to succeed Stop by BuyByMomcom today and add your free listing and check out all the other wonderful WAHMs and the products we have to offer

Visit httpwwwMomsInBusinessGrantcom - we welcome your support

COMPETITIONSEMI

FINALIST Julianne Wish - Buy By Mom

PAGE 34 bull June 2011 bull Moms In Business Magazine

Moms In Business Magazine bull June 2011 bull PAGE 35

FounderGina Robison-Billups

EditorDesignLayout

Eugenia Martini-JarrettEugeniaMIBNorg

Advertising Gina Robison-Billups

GinaMIBNorg

Published by NAFMIB the National Association for Moms In Business The Leading National Association Representing Executive Entrepreneur and CEO Moms

MIBNorg NAFMIBorg

Copyright 2011 copy International Association For Moms In Business See wwwMIBNorg for full copyright page

All Rights Reserved

ldquoTwenty years from now you will be more disappointed by the things that you didnrsquot do than by the ones you did do So throw off the bowlines Sail away from the safe harbor Catch the trade winds in your sails Explore Dream Discoverrdquo ~Mark Twain

ldquoWhatever the mind of man can conceive and believe it can achieve Thoughts are things And powerful things at that when mixed with definiteness of purpose and burning desire can be translated into richesrdquo ~ Napoleon Hill

ldquoPeople are definitely a companyrsquos greatest asset It doesnrsquot make any difference whether the product is cars or cosmetics A company is only as good as the people it keepsrdquo ~ Mary Kay Ash

ldquoSuccess or failure in business is caused more by the mental attitude even than by mental capacitiesrdquo~ Walter Scott

ldquoWhat I know for sure is that behind every catastrophe there are great lessons to be learned Among the many that we as a country need to get is that as long as we play the ldquous and themrdquo game we donrsquot evolve as people as a nation as a planetrdquo ~ Oprah Winfrey

ldquoLife is not about how fast you run or how high you climb but how well you bouncerdquo ~ Unknown

sign in a gift shop windowUnattended Children will be given an Espresso and a Free Puppy

Wisdoms for Thought

Page 30: Moms In Business Magazine June 2011

PAGE 30 bull June 2011 bull Moms In Business Magazine

About Our Venture

WE NEED YOUR HELP The Abstinence Education Council operating under the trade name AEC-I Decide (httpwwwAEC-

IDecideorg) works with young people in rural central NY to help them to make good choices for a happy healthy future

Our young people today face challenges that we could never have imagined Instead of getting good role models they are bombarded from all sides with messages that are confusing unhealthy counter-productive and too often inappropriate This often has the effect of encouraging high-risk behaviors

OUR PROGRAM All high-risk behaviors essentially come out of the same basic problems Starting with a lack of self-esteem (self-respect) and encompassing other issues from poor role models to problems with ADDADHD studies like those from State University New York Cortlandrsquos Center for the 4th and 5th Rs (httpcorlandeducharacteraboutushtm) have found that character education reduces the likelihood of children getting into high risk behaviors and increases the likelihood of success in life Since the late 1990rsquos abstinence programs have started focusing on addressing the reasons for all high risk behaviors and developing character as well as promoting developmental assets (httpsearch-instituteorgcontentwhat-are-developmental-assets) and protective factors This has influenced our decision to expand the focus of our programs to address the root causes of deadly behaviors

OUR NEEDThe problem we have been having with our programs is that we have had to tailor them to the specific needs of the organization which is making a request which means pretty much developing something new for each group We need to be more proactive so instead of waiting for people to call us and have them tell us what they want us to do we plan on booking the local libraries (which are free or very cheap) and just offering this program ourselves It will be for girls only ages 8 to 12 and 13 to 17 What we are doing now is putting together an 8 to 10 week program which we are calling ldquoHealthy Beautyrdquo It will start with Doversquos Self Esteem program which you can review at httpwwwdoveusdl=CFRBaspxlcp-dfrbarticlesvideos) The rest of the program will cover physical mental emotional and spiritual beauty with an emphasis on modesty and self-control as well as real tips on healthy beauty (inside and out) The program will loosely follow Sean Coveyrsquos book ldquoThe 7 Habits of Highly Effective Teensrdquo

OUR PROBLEMThere are so many kids that we would like to reach but this is a ministry and we donrsquot charge for our programs We are funded by donations which were down this last year We have a very small staff and very limited funds

OUR SOLUTION WITH YOUR HELP We are tapping into volunteers from Christianvolunteeringorg and are looking forward to the boost we expect from their help We are going to concentrate on girls ages 8 to 18 to simplify things for us And we are trying this innovative new way to raise funds and expand our base raise our visibility raise awareness of the problems our children face and offer helpful solutions

We can do it with your help Be our ldquoAngelrdquo and ask your friends to check us out at httpwwwMomsInBusinessGrantcomThank you

COMPETITIONSEMI

FINALIST Abstinence Education Council Non-profit Organization

Moms In Business Grant Competition Semi-Finalists

Moms In Business Magazine bull June 2011 bull PAGE 31

About My Venture

What is this venture all about

There are four key questions to ask or steps to any new idea Read on as I ask and answer the top questions

1 Do you Love It or Like It A Lot It must be something you like ideally something you love There has to be a passion or strong desire to learn and know more about something before venturing out Answer I love the game of golf and believe any woman can learn life lessons from golf that she can carry to her friendships her family and her business

2 Does anyone else like it Are there other people that like some part of the activity involved If you were starting an ice cream shop there would have to be someone somewhere that liked ice cream in order to be in business Answer I am one of those that would hop in the ice cream line There are many women that feel overwhelmed by all things golf and that is the first hurdle we will climb with them together

3 Have you made a decision Any idea remains between the ears if a decision is not made to take it to the next level and beyond Answer The merge of golf business and friends in a casual setting that introduces women to the world of golf is a decision that needs no thinking

4 Will you promote promote promote This is essentially the get busy step Answer This is the make it all happen phase and why I am here I have been through three of phases and am beyond ready to promote this as the concept for teaching life lessons around

I want to use the game of golf to teach women life lessons in a blend of areas to include self-esteem parenting and business A game that uses precision skill and patience is THE place to negotiate and even close business deals As with any venture or undertaking its important to plan a maneuver take a step forward and just swing Golf is a venue to be celebrated by other women and learning to play through our golf partner match up website peer-to-peer lessons and the largest part of the endeavor a one-day golf clinic with a second day for open play and mini tournament The funding from peer-backers would be used to design create and maintain a website purchase starter sets of clubs and other golf equipment and to promote the clinic

Why help fund this project I have a long standing background in event planning and have coordinated planned and run numerous golf tournaments hole-in-one fund raising events and social events with golf as a primary focus I also co-own multiple other businesses so I have started managed and successfully run multiple businesses I have the ability to kick start any concept and one that includes good times great learning and golf--thatrsquos an adventure I will undertake and grow

Why is This So Special This project is unique because it combines the elements of friendship mentoring business coaching and empowerment in one place and has so many ways to branch out in the future The endeavor is a personal passion but does so much for the community expanding the views of others and broadening the mind on how to include golf lessons in everyday life

Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Tarrah Jennings - On Par Empowerment Day for Women

PAGE 32 bull June 2011 bull Moms In Business Magazine

About My Venture

I Marketed my Business Basically for Free and I Teach You How to Do the Same

While on bed rest with my second child in 2008 I became severely depressed and worried about everything I dealt with my depression in a very careless wayI drove my family into severe debt I spent money on every and anything to keep myself lsquohappyrsquo and those around me happy too

One month of bed rest and my pregnancy I was slapped in the face with the reality that I had put my family in a horrible financial position and I wasnrsquot sure how to fix the situation With a two year old already at home and a new baby arriving any day the last thing I wanted to consider was going back to work So I explored my options and made the decision to build a business from home The little money I had was used to take care of the legal pieces such as getting my business license I was stumped on how to get the word out about my business with no money Enter Twitter Facebook and LinkedIn

I was already on some social networks socially but decided to take a chance and see if I could spread more info about my new venture using the Internet I was quickly able to spread the word among friends and family and potential clients I landed my first client four days after joining Twitter I learned about other ways to strategically place myself in front of people that could were either potentially clients or like-minded individuals that I could possibly collaborate and network with Today The Savvy Womenrsquos Business Solution still puts very little money out for marketing and Irsquom working hard to help fix the financial burden I put my family under

Would You Like to Learn How to Market Your Business on the Internet Also I would love to teach other moms and women in the Baltimore area how to market their businesses using social media and I want to do this for as little money as possible

By reaching my goal of $3000 I will hold four hands-on trainings in the Baltimore-Washington DC in the next 12 months Additionally I will be able to use this money to market locally in print media that I normally would not be able to afford on my own I can help other women like myself establish a professional presence for themselves a social media

strategy for their business and fun innovative ways to get your clients customers and community involved with your business

I thank you for your support and feel free to connect with me with any questions you may have Feel free to share my venture using the easy social media share buttons

Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Rebecca Buscemi - The Savvy Womenrsquos Business Solution

Moms In Business Grant Competition Semi-Finalists

Moms In Business Magazine bull June 2011 bull PAGE 33

About My Venture

The purpose of BuyByMomcom is to promote moms in business and get them out on the web BuyByMomcom is owned by Julianne Alvarez-Wish a WAHM to 4

My passion is for the moms who want to stay at home with their children while bringing in an income by selling the items they create or the products they believe in A friend of mine started an online boutique and tried so hard to market it and get word out about the products that she offered However in over 2 years she only ever made 2 sales from the boutique She was heartbroken All the time money and effort she was putting into the website was bringing her nothing in return She was frustrated to say the least and decided to close up shop

BuyByMomcom was born because I wanted to keep that from happening to other moms I wanted to see mothers succeed in their businesses and be able to stay at home with their children I wanted to spread the word about the amazing talents moms possess and I wanted to see them succeed beyond their wildest dreams in your business I truly believe that by working together we can make each mom a success

Some of the Features of BuyByMomcom

bullFree Listings for any mom in business on our Mom Shops amp Blogs page bullRandom Spotlight links every few days for more exposure to your business bullFeatured Mom opportunities where your business is in the spotlight for an entire week bullReviews and giveaways of some of the best mom-made products you will find bullReasonable advertising rates so that your 125x125 button is on every page of the website and blog

We want you to succeed Stop by BuyByMomcom today and add your free listing and check out all the other wonderful WAHMs and the products we have to offer

Visit httpwwwMomsInBusinessGrantcom - we welcome your support

COMPETITIONSEMI

FINALIST Julianne Wish - Buy By Mom

PAGE 34 bull June 2011 bull Moms In Business Magazine

Moms In Business Magazine bull June 2011 bull PAGE 35

FounderGina Robison-Billups

EditorDesignLayout

Eugenia Martini-JarrettEugeniaMIBNorg

Advertising Gina Robison-Billups

GinaMIBNorg

Published by NAFMIB the National Association for Moms In Business The Leading National Association Representing Executive Entrepreneur and CEO Moms

MIBNorg NAFMIBorg

Copyright 2011 copy International Association For Moms In Business See wwwMIBNorg for full copyright page

All Rights Reserved

ldquoTwenty years from now you will be more disappointed by the things that you didnrsquot do than by the ones you did do So throw off the bowlines Sail away from the safe harbor Catch the trade winds in your sails Explore Dream Discoverrdquo ~Mark Twain

ldquoWhatever the mind of man can conceive and believe it can achieve Thoughts are things And powerful things at that when mixed with definiteness of purpose and burning desire can be translated into richesrdquo ~ Napoleon Hill

ldquoPeople are definitely a companyrsquos greatest asset It doesnrsquot make any difference whether the product is cars or cosmetics A company is only as good as the people it keepsrdquo ~ Mary Kay Ash

ldquoSuccess or failure in business is caused more by the mental attitude even than by mental capacitiesrdquo~ Walter Scott

ldquoWhat I know for sure is that behind every catastrophe there are great lessons to be learned Among the many that we as a country need to get is that as long as we play the ldquous and themrdquo game we donrsquot evolve as people as a nation as a planetrdquo ~ Oprah Winfrey

ldquoLife is not about how fast you run or how high you climb but how well you bouncerdquo ~ Unknown

sign in a gift shop windowUnattended Children will be given an Espresso and a Free Puppy

Wisdoms for Thought

Page 31: Moms In Business Magazine June 2011

Moms In Business Magazine bull June 2011 bull PAGE 31

About My Venture

What is this venture all about

There are four key questions to ask or steps to any new idea Read on as I ask and answer the top questions

1 Do you Love It or Like It A Lot It must be something you like ideally something you love There has to be a passion or strong desire to learn and know more about something before venturing out Answer I love the game of golf and believe any woman can learn life lessons from golf that she can carry to her friendships her family and her business

2 Does anyone else like it Are there other people that like some part of the activity involved If you were starting an ice cream shop there would have to be someone somewhere that liked ice cream in order to be in business Answer I am one of those that would hop in the ice cream line There are many women that feel overwhelmed by all things golf and that is the first hurdle we will climb with them together

3 Have you made a decision Any idea remains between the ears if a decision is not made to take it to the next level and beyond Answer The merge of golf business and friends in a casual setting that introduces women to the world of golf is a decision that needs no thinking

4 Will you promote promote promote This is essentially the get busy step Answer This is the make it all happen phase and why I am here I have been through three of phases and am beyond ready to promote this as the concept for teaching life lessons around

I want to use the game of golf to teach women life lessons in a blend of areas to include self-esteem parenting and business A game that uses precision skill and patience is THE place to negotiate and even close business deals As with any venture or undertaking its important to plan a maneuver take a step forward and just swing Golf is a venue to be celebrated by other women and learning to play through our golf partner match up website peer-to-peer lessons and the largest part of the endeavor a one-day golf clinic with a second day for open play and mini tournament The funding from peer-backers would be used to design create and maintain a website purchase starter sets of clubs and other golf equipment and to promote the clinic

Why help fund this project I have a long standing background in event planning and have coordinated planned and run numerous golf tournaments hole-in-one fund raising events and social events with golf as a primary focus I also co-own multiple other businesses so I have started managed and successfully run multiple businesses I have the ability to kick start any concept and one that includes good times great learning and golf--thatrsquos an adventure I will undertake and grow

Why is This So Special This project is unique because it combines the elements of friendship mentoring business coaching and empowerment in one place and has so many ways to branch out in the future The endeavor is a personal passion but does so much for the community expanding the views of others and broadening the mind on how to include golf lessons in everyday life

Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Tarrah Jennings - On Par Empowerment Day for Women

PAGE 32 bull June 2011 bull Moms In Business Magazine

About My Venture

I Marketed my Business Basically for Free and I Teach You How to Do the Same

While on bed rest with my second child in 2008 I became severely depressed and worried about everything I dealt with my depression in a very careless wayI drove my family into severe debt I spent money on every and anything to keep myself lsquohappyrsquo and those around me happy too

One month of bed rest and my pregnancy I was slapped in the face with the reality that I had put my family in a horrible financial position and I wasnrsquot sure how to fix the situation With a two year old already at home and a new baby arriving any day the last thing I wanted to consider was going back to work So I explored my options and made the decision to build a business from home The little money I had was used to take care of the legal pieces such as getting my business license I was stumped on how to get the word out about my business with no money Enter Twitter Facebook and LinkedIn

I was already on some social networks socially but decided to take a chance and see if I could spread more info about my new venture using the Internet I was quickly able to spread the word among friends and family and potential clients I landed my first client four days after joining Twitter I learned about other ways to strategically place myself in front of people that could were either potentially clients or like-minded individuals that I could possibly collaborate and network with Today The Savvy Womenrsquos Business Solution still puts very little money out for marketing and Irsquom working hard to help fix the financial burden I put my family under

Would You Like to Learn How to Market Your Business on the Internet Also I would love to teach other moms and women in the Baltimore area how to market their businesses using social media and I want to do this for as little money as possible

By reaching my goal of $3000 I will hold four hands-on trainings in the Baltimore-Washington DC in the next 12 months Additionally I will be able to use this money to market locally in print media that I normally would not be able to afford on my own I can help other women like myself establish a professional presence for themselves a social media

strategy for their business and fun innovative ways to get your clients customers and community involved with your business

I thank you for your support and feel free to connect with me with any questions you may have Feel free to share my venture using the easy social media share buttons

Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Rebecca Buscemi - The Savvy Womenrsquos Business Solution

Moms In Business Grant Competition Semi-Finalists

Moms In Business Magazine bull June 2011 bull PAGE 33

About My Venture

The purpose of BuyByMomcom is to promote moms in business and get them out on the web BuyByMomcom is owned by Julianne Alvarez-Wish a WAHM to 4

My passion is for the moms who want to stay at home with their children while bringing in an income by selling the items they create or the products they believe in A friend of mine started an online boutique and tried so hard to market it and get word out about the products that she offered However in over 2 years she only ever made 2 sales from the boutique She was heartbroken All the time money and effort she was putting into the website was bringing her nothing in return She was frustrated to say the least and decided to close up shop

BuyByMomcom was born because I wanted to keep that from happening to other moms I wanted to see mothers succeed in their businesses and be able to stay at home with their children I wanted to spread the word about the amazing talents moms possess and I wanted to see them succeed beyond their wildest dreams in your business I truly believe that by working together we can make each mom a success

Some of the Features of BuyByMomcom

bullFree Listings for any mom in business on our Mom Shops amp Blogs page bullRandom Spotlight links every few days for more exposure to your business bullFeatured Mom opportunities where your business is in the spotlight for an entire week bullReviews and giveaways of some of the best mom-made products you will find bullReasonable advertising rates so that your 125x125 button is on every page of the website and blog

We want you to succeed Stop by BuyByMomcom today and add your free listing and check out all the other wonderful WAHMs and the products we have to offer

Visit httpwwwMomsInBusinessGrantcom - we welcome your support

COMPETITIONSEMI

FINALIST Julianne Wish - Buy By Mom

PAGE 34 bull June 2011 bull Moms In Business Magazine

Moms In Business Magazine bull June 2011 bull PAGE 35

FounderGina Robison-Billups

EditorDesignLayout

Eugenia Martini-JarrettEugeniaMIBNorg

Advertising Gina Robison-Billups

GinaMIBNorg

Published by NAFMIB the National Association for Moms In Business The Leading National Association Representing Executive Entrepreneur and CEO Moms

MIBNorg NAFMIBorg

Copyright 2011 copy International Association For Moms In Business See wwwMIBNorg for full copyright page

All Rights Reserved

ldquoTwenty years from now you will be more disappointed by the things that you didnrsquot do than by the ones you did do So throw off the bowlines Sail away from the safe harbor Catch the trade winds in your sails Explore Dream Discoverrdquo ~Mark Twain

ldquoWhatever the mind of man can conceive and believe it can achieve Thoughts are things And powerful things at that when mixed with definiteness of purpose and burning desire can be translated into richesrdquo ~ Napoleon Hill

ldquoPeople are definitely a companyrsquos greatest asset It doesnrsquot make any difference whether the product is cars or cosmetics A company is only as good as the people it keepsrdquo ~ Mary Kay Ash

ldquoSuccess or failure in business is caused more by the mental attitude even than by mental capacitiesrdquo~ Walter Scott

ldquoWhat I know for sure is that behind every catastrophe there are great lessons to be learned Among the many that we as a country need to get is that as long as we play the ldquous and themrdquo game we donrsquot evolve as people as a nation as a planetrdquo ~ Oprah Winfrey

ldquoLife is not about how fast you run or how high you climb but how well you bouncerdquo ~ Unknown

sign in a gift shop windowUnattended Children will be given an Espresso and a Free Puppy

Wisdoms for Thought

Page 32: Moms In Business Magazine June 2011

PAGE 32 bull June 2011 bull Moms In Business Magazine

About My Venture

I Marketed my Business Basically for Free and I Teach You How to Do the Same

While on bed rest with my second child in 2008 I became severely depressed and worried about everything I dealt with my depression in a very careless wayI drove my family into severe debt I spent money on every and anything to keep myself lsquohappyrsquo and those around me happy too

One month of bed rest and my pregnancy I was slapped in the face with the reality that I had put my family in a horrible financial position and I wasnrsquot sure how to fix the situation With a two year old already at home and a new baby arriving any day the last thing I wanted to consider was going back to work So I explored my options and made the decision to build a business from home The little money I had was used to take care of the legal pieces such as getting my business license I was stumped on how to get the word out about my business with no money Enter Twitter Facebook and LinkedIn

I was already on some social networks socially but decided to take a chance and see if I could spread more info about my new venture using the Internet I was quickly able to spread the word among friends and family and potential clients I landed my first client four days after joining Twitter I learned about other ways to strategically place myself in front of people that could were either potentially clients or like-minded individuals that I could possibly collaborate and network with Today The Savvy Womenrsquos Business Solution still puts very little money out for marketing and Irsquom working hard to help fix the financial burden I put my family under

Would You Like to Learn How to Market Your Business on the Internet Also I would love to teach other moms and women in the Baltimore area how to market their businesses using social media and I want to do this for as little money as possible

By reaching my goal of $3000 I will hold four hands-on trainings in the Baltimore-Washington DC in the next 12 months Additionally I will be able to use this money to market locally in print media that I normally would not be able to afford on my own I can help other women like myself establish a professional presence for themselves a social media

strategy for their business and fun innovative ways to get your clients customers and community involved with your business

I thank you for your support and feel free to connect with me with any questions you may have Feel free to share my venture using the easy social media share buttons

Visit httpwwwMomsInBusinessGrantcom

COMPETITIONSEMI

FINALIST Rebecca Buscemi - The Savvy Womenrsquos Business Solution

Moms In Business Grant Competition Semi-Finalists

Moms In Business Magazine bull June 2011 bull PAGE 33

About My Venture

The purpose of BuyByMomcom is to promote moms in business and get them out on the web BuyByMomcom is owned by Julianne Alvarez-Wish a WAHM to 4

My passion is for the moms who want to stay at home with their children while bringing in an income by selling the items they create or the products they believe in A friend of mine started an online boutique and tried so hard to market it and get word out about the products that she offered However in over 2 years she only ever made 2 sales from the boutique She was heartbroken All the time money and effort she was putting into the website was bringing her nothing in return She was frustrated to say the least and decided to close up shop

BuyByMomcom was born because I wanted to keep that from happening to other moms I wanted to see mothers succeed in their businesses and be able to stay at home with their children I wanted to spread the word about the amazing talents moms possess and I wanted to see them succeed beyond their wildest dreams in your business I truly believe that by working together we can make each mom a success

Some of the Features of BuyByMomcom

bullFree Listings for any mom in business on our Mom Shops amp Blogs page bullRandom Spotlight links every few days for more exposure to your business bullFeatured Mom opportunities where your business is in the spotlight for an entire week bullReviews and giveaways of some of the best mom-made products you will find bullReasonable advertising rates so that your 125x125 button is on every page of the website and blog

We want you to succeed Stop by BuyByMomcom today and add your free listing and check out all the other wonderful WAHMs and the products we have to offer

Visit httpwwwMomsInBusinessGrantcom - we welcome your support

COMPETITIONSEMI

FINALIST Julianne Wish - Buy By Mom

PAGE 34 bull June 2011 bull Moms In Business Magazine

Moms In Business Magazine bull June 2011 bull PAGE 35

FounderGina Robison-Billups

EditorDesignLayout

Eugenia Martini-JarrettEugeniaMIBNorg

Advertising Gina Robison-Billups

GinaMIBNorg

Published by NAFMIB the National Association for Moms In Business The Leading National Association Representing Executive Entrepreneur and CEO Moms

MIBNorg NAFMIBorg

Copyright 2011 copy International Association For Moms In Business See wwwMIBNorg for full copyright page

All Rights Reserved

ldquoTwenty years from now you will be more disappointed by the things that you didnrsquot do than by the ones you did do So throw off the bowlines Sail away from the safe harbor Catch the trade winds in your sails Explore Dream Discoverrdquo ~Mark Twain

ldquoWhatever the mind of man can conceive and believe it can achieve Thoughts are things And powerful things at that when mixed with definiteness of purpose and burning desire can be translated into richesrdquo ~ Napoleon Hill

ldquoPeople are definitely a companyrsquos greatest asset It doesnrsquot make any difference whether the product is cars or cosmetics A company is only as good as the people it keepsrdquo ~ Mary Kay Ash

ldquoSuccess or failure in business is caused more by the mental attitude even than by mental capacitiesrdquo~ Walter Scott

ldquoWhat I know for sure is that behind every catastrophe there are great lessons to be learned Among the many that we as a country need to get is that as long as we play the ldquous and themrdquo game we donrsquot evolve as people as a nation as a planetrdquo ~ Oprah Winfrey

ldquoLife is not about how fast you run or how high you climb but how well you bouncerdquo ~ Unknown

sign in a gift shop windowUnattended Children will be given an Espresso and a Free Puppy

Wisdoms for Thought

Page 33: Moms In Business Magazine June 2011

Moms In Business Magazine bull June 2011 bull PAGE 33

About My Venture

The purpose of BuyByMomcom is to promote moms in business and get them out on the web BuyByMomcom is owned by Julianne Alvarez-Wish a WAHM to 4

My passion is for the moms who want to stay at home with their children while bringing in an income by selling the items they create or the products they believe in A friend of mine started an online boutique and tried so hard to market it and get word out about the products that she offered However in over 2 years she only ever made 2 sales from the boutique She was heartbroken All the time money and effort she was putting into the website was bringing her nothing in return She was frustrated to say the least and decided to close up shop

BuyByMomcom was born because I wanted to keep that from happening to other moms I wanted to see mothers succeed in their businesses and be able to stay at home with their children I wanted to spread the word about the amazing talents moms possess and I wanted to see them succeed beyond their wildest dreams in your business I truly believe that by working together we can make each mom a success

Some of the Features of BuyByMomcom

bullFree Listings for any mom in business on our Mom Shops amp Blogs page bullRandom Spotlight links every few days for more exposure to your business bullFeatured Mom opportunities where your business is in the spotlight for an entire week bullReviews and giveaways of some of the best mom-made products you will find bullReasonable advertising rates so that your 125x125 button is on every page of the website and blog

We want you to succeed Stop by BuyByMomcom today and add your free listing and check out all the other wonderful WAHMs and the products we have to offer

Visit httpwwwMomsInBusinessGrantcom - we welcome your support

COMPETITIONSEMI

FINALIST Julianne Wish - Buy By Mom

PAGE 34 bull June 2011 bull Moms In Business Magazine

Moms In Business Magazine bull June 2011 bull PAGE 35

FounderGina Robison-Billups

EditorDesignLayout

Eugenia Martini-JarrettEugeniaMIBNorg

Advertising Gina Robison-Billups

GinaMIBNorg

Published by NAFMIB the National Association for Moms In Business The Leading National Association Representing Executive Entrepreneur and CEO Moms

MIBNorg NAFMIBorg

Copyright 2011 copy International Association For Moms In Business See wwwMIBNorg for full copyright page

All Rights Reserved

ldquoTwenty years from now you will be more disappointed by the things that you didnrsquot do than by the ones you did do So throw off the bowlines Sail away from the safe harbor Catch the trade winds in your sails Explore Dream Discoverrdquo ~Mark Twain

ldquoWhatever the mind of man can conceive and believe it can achieve Thoughts are things And powerful things at that when mixed with definiteness of purpose and burning desire can be translated into richesrdquo ~ Napoleon Hill

ldquoPeople are definitely a companyrsquos greatest asset It doesnrsquot make any difference whether the product is cars or cosmetics A company is only as good as the people it keepsrdquo ~ Mary Kay Ash

ldquoSuccess or failure in business is caused more by the mental attitude even than by mental capacitiesrdquo~ Walter Scott

ldquoWhat I know for sure is that behind every catastrophe there are great lessons to be learned Among the many that we as a country need to get is that as long as we play the ldquous and themrdquo game we donrsquot evolve as people as a nation as a planetrdquo ~ Oprah Winfrey

ldquoLife is not about how fast you run or how high you climb but how well you bouncerdquo ~ Unknown

sign in a gift shop windowUnattended Children will be given an Espresso and a Free Puppy

Wisdoms for Thought

Page 34: Moms In Business Magazine June 2011

PAGE 34 bull June 2011 bull Moms In Business Magazine

Moms In Business Magazine bull June 2011 bull PAGE 35

FounderGina Robison-Billups

EditorDesignLayout

Eugenia Martini-JarrettEugeniaMIBNorg

Advertising Gina Robison-Billups

GinaMIBNorg

Published by NAFMIB the National Association for Moms In Business The Leading National Association Representing Executive Entrepreneur and CEO Moms

MIBNorg NAFMIBorg

Copyright 2011 copy International Association For Moms In Business See wwwMIBNorg for full copyright page

All Rights Reserved

ldquoTwenty years from now you will be more disappointed by the things that you didnrsquot do than by the ones you did do So throw off the bowlines Sail away from the safe harbor Catch the trade winds in your sails Explore Dream Discoverrdquo ~Mark Twain

ldquoWhatever the mind of man can conceive and believe it can achieve Thoughts are things And powerful things at that when mixed with definiteness of purpose and burning desire can be translated into richesrdquo ~ Napoleon Hill

ldquoPeople are definitely a companyrsquos greatest asset It doesnrsquot make any difference whether the product is cars or cosmetics A company is only as good as the people it keepsrdquo ~ Mary Kay Ash

ldquoSuccess or failure in business is caused more by the mental attitude even than by mental capacitiesrdquo~ Walter Scott

ldquoWhat I know for sure is that behind every catastrophe there are great lessons to be learned Among the many that we as a country need to get is that as long as we play the ldquous and themrdquo game we donrsquot evolve as people as a nation as a planetrdquo ~ Oprah Winfrey

ldquoLife is not about how fast you run or how high you climb but how well you bouncerdquo ~ Unknown

sign in a gift shop windowUnattended Children will be given an Espresso and a Free Puppy

Wisdoms for Thought

Page 35: Moms In Business Magazine June 2011

Moms In Business Magazine bull June 2011 bull PAGE 35

FounderGina Robison-Billups

EditorDesignLayout

Eugenia Martini-JarrettEugeniaMIBNorg

Advertising Gina Robison-Billups

GinaMIBNorg

Published by NAFMIB the National Association for Moms In Business The Leading National Association Representing Executive Entrepreneur and CEO Moms

MIBNorg NAFMIBorg

Copyright 2011 copy International Association For Moms In Business See wwwMIBNorg for full copyright page

All Rights Reserved

ldquoTwenty years from now you will be more disappointed by the things that you didnrsquot do than by the ones you did do So throw off the bowlines Sail away from the safe harbor Catch the trade winds in your sails Explore Dream Discoverrdquo ~Mark Twain

ldquoWhatever the mind of man can conceive and believe it can achieve Thoughts are things And powerful things at that when mixed with definiteness of purpose and burning desire can be translated into richesrdquo ~ Napoleon Hill

ldquoPeople are definitely a companyrsquos greatest asset It doesnrsquot make any difference whether the product is cars or cosmetics A company is only as good as the people it keepsrdquo ~ Mary Kay Ash

ldquoSuccess or failure in business is caused more by the mental attitude even than by mental capacitiesrdquo~ Walter Scott

ldquoWhat I know for sure is that behind every catastrophe there are great lessons to be learned Among the many that we as a country need to get is that as long as we play the ldquous and themrdquo game we donrsquot evolve as people as a nation as a planetrdquo ~ Oprah Winfrey

ldquoLife is not about how fast you run or how high you climb but how well you bouncerdquo ~ Unknown

sign in a gift shop windowUnattended Children will be given an Espresso and a Free Puppy

Wisdoms for Thought