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MOMENTS THAT MATTER
www.mailmetromedia.co.uk
4.4MILLION MAIL METRO MEDIA READERS BOOK THEIR HOLIDAYS IN JANUARY
JANUARY
MMM readers spent £45billion on holidays/short breaks last year
VEGANUARY
DRY JANUARY Peak in searches for
‘WEIGHT LOSS DIET’
Peak in searches for
‘DETOX RECIPE’
Peak in searches for
‘GYM MEMBERSHIP’
GOLDEN GLOBE AWARDS
Peak in searches on
‘MENTAL WELLNESS’
Most people fail their New Year resolution today
Peak in searches for buying a
new car
MMM readers spent £70billion on cars
last year
Peak in searches for
‘HEALTHY ROAST’
BLUE MONDAY The most
depressing day of the year
Peak in searches for
‘EXERCISE AT HOME’
WORLD TRAVEL WEEK
11million article views of vegan
content on MOL/Metro.co.uk
413 articles written on MOL
with 8million views
2 in 3 adults’ New Year resolution is to
travel more
88 articles on diets and fitness on MOL in Jan with 10M article views
BURNS NIGHT
9.6MILLION MAIL METRO MEDIA READERS BOUGHT PRESENTS FOR VALENTINE’S DAY LAST YEAR
FEBRUARY
SIX NATIONS RUGBY KICKS OFF
Peak in searchesfor mortgages
NFL SUPER BOWL LIII
WORLD CANCER DAY
CHINESE NEW YEAR
Year of the Pig
LONDON FASHION WEEK
91 articles on LFW with 6million article views
TIME TO TALK DAY 1 in 3 MMM readers exercise to relieve stress or improve
wellbeing
BAFTAs369 articles written
on MOL with 9M views
GRAMMY AWARDS
Peak in searches for romantic dinner
recipes
VALENTINE’S DAY Half of MOL readers plan to have a home
cooked meal on Valentine’s Day
1 in 3 MOL readers leave buying a Valentine’s gift to the last week and men aged 45+ are the most likely to leave it to the
last minute (50%)Average gift spend £44 for men vs. £33
for women
THE BRIT AWARDS OSCARS
651 articles written with 14M views
MMM reaches 50% of adults who took out a mortgage in the last 12
months
MMMreaders are 62%
more likely to spend on luxury women’s
clothes
MMM has double the film lovers of IMDB & Rotten Tomatoes
combined (9.7million of them!)
MMM readers spent £983million on the cinema in 2017, accounting for 80p in every
£1 spent in UK
LONDON FASHION WEEK
14.6MILLION MAIL METRO MEDIA READERS BOUGHT PRESENTS FOR MOTHER’S DAY LAST YEAR
MARCH
MOTHER’S DAY
Peak in searches for car insuranceNEW CAR REG
MMM readers are 25% more likely than the
average adult to have bought a new car in last
12 months
Searches for festivals begin to rise
INTERNATIONAL WOMEN’S DAY
COMIC RELIEF RED NOSE DAY ST PATRICK’S DAY
WORLD THEATRE DAY LONDON COFFEE
FESTIVAL
BREXITTraffic to MOL on the day of the EU
referendum was the highest in 2016
£31 is the average spent on Mother’s
Day gifts
70% plan to purchase their gift in-store & 35% will
browse online
Prince Harry & Meghan Markle
baby due in Spring
53% increase in traffic on mobile to MOL
when the pregnancy was announced
(9am-10am)
2 in 3 MMM readers have car insurance
(18million)
NATIONAL SPRING CLEANING WEEK
Half of our readers are always looking for ideas to improve
their home
Peak in searches for
’FLOWER DELIVERY’
MMM reaches 60% of people who have bought flowers online
in last 12 months (2million adults)
CRUFTS1 in 4 MMM readers
have a dog
1 in 5 Metro readers look out for deals and offers on
gifts for Mother’s Day
Peak in searches for
‘EASTER EGGS’45% of MMM
readers are theatre goers (12million)
PANCAKE DAY
GREAT BRITISH SPRING CLEAN
LAUNCHES
GAME OF THRONES SEASON 8 LAUNCHES!OVER 238 ARTICLES WRITTEN ON GOT SEASON 7
LAST YEAR WITH 19.5MILLION ARTICLE VIEWS
APRIL
APRIL FOOL’S DAY 58 articles on The
Grand National with 1.8million views on
MOL
INTERNATIONAL CHILDREN’S BOOK
DAYAINTREE RACES
Ladies Day
FA CUP SEMI FINALS OXFORD & CAMBRIDGE BOAT
RACE
SIBLINGS DAY
US MASTERS
COACHELLA224 articles written
with 10.5million views last year
GOOD FRIDAY EASTER SUNDAY Queen’s 93rd
Birthday
1/4 of Metro readers usually start buying Easter eggs a week before the Easter weekend
Average spend on Easter eggs is £17.50 and average no. of eggs bought is 4.7
1 in 5 Metro readers went on holiday during Easter,
spending an average of £223
EASTER MONDAY ST GEORGE’S DAY LONDON MARATHON
2.4M MMM readers jog on a regularly
basis
NATIONAL GARDENING WEEK
MMM readers spent £3.5billion on decorating & DIY
materials last year
MMM reaches 57% of adults who have bet on horse
racing in last 12 months (3.5million
adults)
MMM reaches 56% of adults who watched golf on
TV in last 12 months (2.5million)
47% of MMM readers say they spend an
average of £113 more on bank holiday
weekends
THE GRAND NATIONAL
1 IN 2 MMM READERS SAY THEY SPEND MORE ON BANK HOLIDAY WEEKENDS
MAY
MAY DAY
Peak in searches for
summer fashion and sunscreen
PRINCESS CHARLOTTE’S
BIRTHDAY STAR WARS DAY
MAY BANK HOLIDAY 85% of MOL women buy a new summer
wardrobe
MMM readers spent £1.3billion on womenswear last
year
EUROPEAN RUGBY CHALLENGE CUP
FINAL
MMM reaches 59% of
adults who paid to watch team sports
at a venue last year (4.8million)
WORLD BAKING DAY
36% of MMM readers regularly/
occasionally bake at home (9.8million)
FA CUP FINAL DAY
Peak in searches for
‘SUMMER HOLIDAY DEALS’
32% of readers prioritise getting
the best deal when booking a holiday
NATIONAL BBQ WEEK
SPRING BANK HOLIDAY
59% of Metro readers would
consider travelling to another city to see
live music
CRICKET WORLD CUP BEGINS
2 in 3 MMM readers would
consider themselves
royalists
640 articles written on FA Cup with 7.7million article
views
FRENCH OPEN
2.7MILLION MMM READERS HAVE BEEN TO A FESTIVAL IN THE LAST 12 MONTHS
JUNE
EPSOM DERBY 63% of all bet earnings are
generated online with smartphone
being the dominant device
UEFA CHAMPIONS LEAGUE FINAL
WORLD ENVIRONMENT DAY FIFA WOMEN’S
WORLD CUPQUEEN’S OFFICIAL
BIRTHDAY
A third (32%) MMM readers say that
Queen Elizabeth is their favourite Royal
ISLE OF WIGHT FESTIVAL
US OPEN GOLF CHAMPIONSHIP
FATHER’S DAY
65% of Brits consider what to buy their Dad in advance of the day
Peak in searches for
‘BIKINIS’ROYAL ASCOT
LADIES DAY56,000 bottles of Champagne are consumed over the 5 day meeting
That’s 11,000 a day!
SUMMER SOLSTICE
GLASTONBURY FESTIVAL
LOVE ISLAND BEGINS
Our readers spent a total of 89,498 hours reading the content.
That’s 10 years!
9 in 10 Brits are making changes at
home to reduce their plastic waste
2 in 3 MMM millennials are
planning to go to a festival this summer
MOL generated 2540 articles last year
with 367million total article views
MMM reaches 3 in 4 of all Glastonbury goers
6.5MILLION MMM READERS ARE INTERESTED IN TENNIS
JULY
START OF WIMBLEDON Searches related
to Pimms reach an annual peak
US INDEPENDENCE DAY
AMAZON’S25TH BIRTHDAY
Those who claim to love the brand has quadrupled in the
last two years
PRIDE IN LONDONWORLD
CHOCOLATE DAY3 in 5 Brits have
chocolate once a week (16.4million)
WORLD EMOJI DAY 79% of the
population use emojis
GOLF BRITISH OPEN
WIMBLEDON MEN’S FINAL
1 in 10 Brits say that Prince George
is their favourite Royal
SCHOOL’S OUT FOR SUMMER
1/4 readers have a child in education so holiday during this
period
Peak in searches for
‘FREE KIDS ACTIVITIES’
PRINCE GEORGE’S BIRTHDAY
22% plan on buying strawberries and cream
during Wimbledon
70% of MMM readers think we should strive
for equality for all
2 in 3 MMM readers enjoy outdoor
activities (17.8million)WIMBLEDON
WOMEN’S FINAL
MMM reaches 1 in 5 GB parents
every day
British parents spend £1,310 on average during the summer
holidays
MMM REACHES 56% OF ADULTS WHO ARE GETTING MARRIED IN THE NEXT 12 MONTHS
AUGUST
EDINBURGH FRINGE FESTIVAL
BEGINS
August is the most popular month for weddings in the UK
Peak in searches for back to school
accessories
PREMIER LEAGUE STARTS
A-LEVEL RESULTS DAY
MEN’S GROOMING DAY
Peak in searches for travel money
MTV VIDEO MUSIC AWARDS
Peak in searches for back to school
clothing
52% parents are last minute back to
school shoppers
GCSE RESULTS DAY
READING & LEEDS FESTIVAL NOTTING HILL CARNIVAL
BANK HOLIDAYGBBO COMING
SOON
MMM reaches 51% of mums -2.5X more than Mumsnet and
Netmums combined
MMM reaches 12million football fans every month
Half of Metro readers favour the clean shaven look over
facial hair
Every month, MMM reaches 56% of primary school parents (1.7million) and 60% of secondary school parents (2million)
57% of MMM festival goers buy new clothing for the event
There were 24M article views on
GBBO content last year
BBQ meat sales increase by up to 500% when there’s a
heatwave
MMM REACHES 1 IN 4 RUGBY FANS EVERY DAY- MORE THAN ANY OTHER NEWSBRAND
NEW CAR REG MMM reaches 1 in 4 new car buyers
every day
SEPTEMBER
BACK TO SCHOOL Peak in searches for
‘SCHOOL LUNCHES’WORLD BEARD DAY
US OPEN MEN’S FINAL
Start of Flu Season
LONDON FASHION WEEK
LONDON FASHION WEEK
There were 2M article views on our LFW content in Sept
last year
PRINCE HARRY’S BIRTHDAY
FRESHER’S WEEK BEGINS 1 in 6 of those starting University read Metro
UEFA CHAMPIONS LEAGUE STARTS
MMM reaches 5M footie fans every day
Peak in searches for student bank
accounts
RUGBY UNION WORLD CUP BEGINS
WORLD’S BIGGEST COFFEE MORNING
IAAF WORLD ATHLETICS CHAMPIONSHIPS STARTS
Increase in searches for
‘OCTOBERFEST’
Peak in searches for student
accommodation decoration tips
MMM readers donated £1.1billion to
charities last year
Peak in searches for Freshers’ Flu
45% of our readers are intrigued by
Japan
40% OF OUR READERS SPENT MONEY ON HALLOWEEN IN 2018
OCTOBER
SOBER OCTOBERCustomers start to think about and search for Black
Friday
STOPTOBER MMM reaches 6.5million of them
NATIONAL TACO DAY
GRANDPARENTS’ DAY
Searches for TV subscription rise
TIME TO STAY HOME
MMM reaches more 25-54 year old adults who only watch free to air programmes than any other newsbrand (1.9million every day)
NATIONAL COMING OUT DAY
STRESS FREE SHOPPING WEEK
NATIONAL PASTA DAY
INTERNATIONAL GIN AND TONIC
DAY
1 in 5 MMM readers drink gin
Searches for ‘how to carve a pumpkin’
start to rise
Peak in searches for
‘HALLOWEEN COSTUME’
Searches for winter outfits start to
increase
Daylight saving time ends
HALLOWEENOver 1 in 3
of our readers leave it until a few days
before Halloween to buy their goods
23% of MMM millennials have gone to a Halloween party
and 1 in 4 of them have worn fancy dress
27% of parents have bought themed food/
drinks, spending an averge of £47 in total
on Halloween
4.5M MMM readers took part in a
charity event last year
11MILLION MAIL METRO MEDIA READERS BOUGHT SOMETHING ON BLACK FRIDAY LAST YEAR
MOVEMBER
WORLD VEGAN DAY Most popular day
to start Xmas shopping
52% leave Bonfire
Night shopping until the last
minute
BONFIRE NIGHT £310M was spent
on Bonfire Night last year
Searches for Xmas gifts start to
increase
REMEMBRANCE SUNDAY
Peak in searches for
‘CHRISTMAS MENU’Black Friday
research begins
Average online baskets rise over
£100
Retailers trigger Black Friday deals
early
THANKSGIVING DAY BLACK FRIDAY
52% of MMM readers purchased items they didn’t plan
to on Black Friday weekend
Searches for
‘CHRISTMAS DECORATIONS’
increase
Peak in searches for ‘ADVENT CALENDARS’
NOVEMBER
MAIL METRO MEDIA READERS SPENT £7BILLION ON CHRISTMAS PRESENTS LAST YEAR
DECEMBER
CHRISTMAS JUMPER DAY
Over 1 in 4 of MMM adults say
that today signals the start of Xmas
Peak in searches for
‘GIFTS FOR HIM’
Adultsstart planning
CHRISTMAS DINNER20 days before the
big day
Peak in searches for
‘PARTY DRESSES’
77% of women will
buy a new item of clothing over the
festive period
Peak in searches for
‘HANGOVER CURE’Expected to be the
biggest party day of the year
71% of adults will take a bottle of alcohol to their hosts this
Christmas
Last minute stock up on FMCG
goods. Basket sizes peak today
SUPER SATURDAY One of the busiest
shopping days of the year
CHRISTMAS EVE7.68M Brits go shopping on
Christmas Eve
CHRISTMAS DAY50% of adults stay at home
BOXING DAY1 in 4 adults claim to have purchased
something on Boxing Day
Peak in searches for
‘LEFTOVER TURKEY’ 66% of adults prefer to stay at home
between Christmas and New Year with over half watching movies and 24% shopping
NEW YEAR’S EVE 41% of adults will attend a party
CYBER MONDAY Retail traffic
peaked between 8pm-9pm in 2018
MOMENTS THAT MATTER
Sources: TGI Clickstream 2018 Q3 | PAMCo 3 2018 | Omniture 2017-2018 | MOL Pulse surveys 2017-2018 | Hitwise 2017-2018 | Google Trends 2017-2018 | Criterio – Christmas Wrap Up | Mintel 2018 | Seasonal Shopping 2018 | Black Friday 2018 | Yearahead.com | Metro Quickie Polls 2018 | Sky News 2018 | Rebootonline.com | Statista 2018 | Talkingretail.com
