Mollies Fund Summer Newsletter 2012

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    F O R M O R E I N F O R M A T I O N V I S I T M O L L I E S F U N D . O R G

    Dear Friends,

    Thanks to your continued support, 2012 has been a very productive year! Because of your

    help, we have been able to expand our public awareness campaigns, which have focused

    on prevention and detection. The taxi PSAs have educated millions of New Yorkers and

    tourists. New York subways and the Long Island Rail Road riders read our posters. During

    the summer months, ten popular magazines featured our full page PSAs. We teamed up with

    Yankee Radio for weekend home game public service announcements that remind fans to be

    sun safe. With the assistance of our Junior Board, we have been able to develop a social

    media presence. New web technologies will enable us to broaden our audience, especially to

    younger people, emphasizing our message that skin cancer is preventable and, melanoma,

    if caught early can be cured. Our recent partnership with the US Lifesaving Association

    represents a milestone for skin cancer/melanoma education. This highly respected organ-

    ization of over 14,000 members will have the opportunity to use our resources in their

    educational programs. As the Summer Olympics are played in London, 18,000 young junio

    Olympians representing 50 states and several territories will compete in Houston, Texas.

    Mollies Fund will again provide them with our brochure, Have You Checked Your Skin

    Lately? Many of the competitions are outside and it is vital that we empower our young

    athletes with sun safety knowledge. We believe that by raising awareness we can break the

    pattern of increasing skin cancer and melanoma statistics.

    We applaud the newly signed NY State law that prohibits indoor tanning beds by those

    16 and under and requires 17 year olds to obtain parental permission. This law is based on

    significant evidence that indoor tanning is undeniably linked to increased risk of developing

    melanoma and other forms of skin cancer. California and Vermont have already passed laws

    prohibiting use by minors.

    Locke Lord LLP regularly advises our foundation on the clearance and protection of our

    trademarks, copyrights, service marks, slogans, brands, designs and logos. Their attorneys work

    to ensure that we can maximize our opportunities to collaborate with other organizations to

    promote awareness, while protecting our brand and image in the process. Our accountants,

    N. Cheng & Co., P.C., have completed the review of our 2011 financials and we are pleased

    to share those results with you. We especially want to thank so many of our friends who freely

    give of their time in support of the foundations activities. As you can see from our pie chart

    graphs on page 2, your efforts have enabled Mollies Fund to keep administrative expenses to

    a minimum resulting in more funds available for the support of our mission --- Melanoma

    Awareness and Prevention.

    Thank you again in Mollies name, for your interest and support. Jack

    Letter from Jack

    Mollies StoryAs a sophomore in college, Molliediscovered a mole on her thigh.In the following six months sheunderwent surgery, chemotherapyand radiation. The Mollie Biggane

    Melanoma Foundation was createdin her memory.

    Our mission is to increase awarenessfor melanoma prevention, provideinformation and services on skincancer detection, and supportmelanoma patients througheducation of the latest treatments.

    Mollies Fund is excited to announceour#BeShadyinitiative. Where do

    you find yourself being shady? Share

    your sun smart photos with us and

    help us encourage others to be sun

    safe. Protecting yourself from the

    sun is the best form of skin cancer

    prevention. Dont forget to post

    and tweet using the hashtag

    #BeShadytagging@MolliesFund.

    #BeShady

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    Mollies Fund andThe NYU Cancer Institute

    Present Skin CancerProgram

    On Wednesday, April 15th, the Mollie Biggane Melanoma Foundationand the NYU Cancer Institute presented their Third Annual Program:

    Skin Cancer Protection and Treatment. The luncheon seminar featured

    renowned specialists from the NYU Skin Cancer/Melanoma staff.

    Elizabeth Hale, MD, Clinical Associate Professor of the Ronald Perelman

    Department of Dermatology spoke about the importance of early detec-

    tion and prevention. Her talk was followed by Surgical Management of

    Melanoma, presented by Russell Berman, MD and Anna C. Pavlick,DO,

    Director of the Melanoma program at NYU, spoke with optimism about

    the new drugs and therapies. Doran Katzou, a survivor, shared his story.

    Over 150 participants were able to ask questions to the doctors in a special

    Q and A format. These informative lectures can be viewed on our website,www.molliesfund.org.

    Expenses 2011 Revenue 2011

    Mollie Biggane Melanoma Foundation

    Other Income

    $2,143

    1%

    Program Services

    $296,079

    87%

    *GeneralAdministration

    $31,277

    9%*Accounting and audit services,

    legal fees, insurance andcomputer software and support.

    Annual SepemberFundraiser

    $11,5664% Contributions

    $54,143

    32%

    Annual SepemberFundraiser

    $115,94167%

    Your Generosityhas Enabled us toSend Skin CancerEducational MaterialstoNYU Langone Cancer Medical Center,New York City

    Moffitt Cancer Center, Tampa, FL

    University of Pennsylvania Hospital,Philadelphia, PA

    Bellevue Hospital, New York City

    Stony Brook Medical Center,Stony Brook, NY

    Florida Hospital MemorialMedical Center

    Fox Chase Cancer Center,Philadelphia, PA

    Mercy Medical Center,Rockville Centre, NY

    St. Lukes Hospital,Bethlehem, Pennsylvania

    St. Francis Hospital, Roslyn, New York

    Cooper University Hospital, Camden, NJ

    Mt. Sinai Hospital, New York City

    Southside Hospital, Bay Shore, NY

    St. Catherine of Sienna Medical Center,Smithtown, NY

    Winthrop University Hospital,Mineola, NY

    Columbia Hospital UniversityMedical Center, New York City

    N. Cheng & Co., P

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    Skin Cancer Program at NYCs Junior LeagueThe Volunteer Training and Leadership Committee and the Womens Cancer

    Prevention Committee of the Junior League of New York organized a forum on May

    15th to educate their members about Skin Cancer. The Womens Cancer Prevention

    Committee is a community outreach committee which works to educate women about

    cancer and provide women with life-saving information, including the importance of

    early detection and potential prevention. Over 150 members gathered to hear Dr.

    Marnie Nussbaum, a NYC private practice dermatologist and clinical instructor of der-matology at Weill Cornell Medical Center, instruct the audience about the different

    types of skin cancer, mole identification, importance of sunscreen and the toxicity of

    tanning beds. Julie Biggane presented a powerful film further describing preventative

    behaviors and the necessity of early detection. Amanda Sung shared her personal

    account of her diagnosis and the life-saving evidence of early treatment. She creditedMollies Fund for the taxi public service announcement that alerted her to her

    melanoma. Monique Moore, Co-Founder of Mott 50, a UPF sun protective garmentline, offered fashionable suggestions for protecting skin from harmful UVA rays and

    the negative effects of sun damage. All participants received sunscreen samples of

    Anthelios 60 Ultra Lights sunscreen and Mollies Fund educational brochures.

    Pictured, front row, left to right: Cindy Beyer, Cara Biggane, Shannon Riley,Ellen Spinola. Back row: Mary Mooney Biggane, John Biggane, Julie Biggane, Anne Truman,Jeff Griggs, Kelsey Winchurch. Missing from Picture: John Mundy, Marty Dehler, Julie Whicher, Colin Finn, Kelly Cadigan.

    Mollies Fund Forms Junior BoardIn order to expand the audience and message of the foundation,

    the Board of Directors unanimously agreed at their annual

    January meeting to form a Junior Board. The Board has already

    convened twice in New York City. Our volunteers have made a

    huge impact with our presence on social media. We look forward

    to their fresh input and the exciting projects they plan to initiate.

    Mollies Fund Partners with LaRoche-Posayto Bring Sunscreen to Cancer Patients

    Mollies Fund distributed 10,000 pieces of Anthelios 45 Ultra Light Sunscreen to cancer centers across the

    country, with 9,500 pieces reaching those in need at the Moffitt Cancer Center in Tampa, FL. This productwas gifted by the LaRoche-Posay Corporation. A portion of this donation will help support the Moffitt Cancer

    Centers Mole Patrol, a skin cancer screening program that travels to venues around Florida to offer

    free skin screenings, sunscreen samples and valuable sun safety

    education to the public. The remaining units were distributed

    at NYU Langone Medical Center in New York City, Winthrop

    University Hospital and Mercy Medical Center on Long Island.

    Through our extensive research and education we know that there is a strong

    link between melanoma and other types of cancer, explains Yannick Raynaud,

    general manager of LaRoche-Posay. The Moffitt Cancer Center provides approxi-

    mately 150 outpatient infusions during the week and about 50 on the weekend.

    The donation was intended to make a significant difference to these patients who

    have a compromised immune system and therefore experience a greater sensitiv-

    ity to the sun.

    and, Support SkinCancer EducationPrograms atUniversity of Richmond

    Fairfield University

    Kings College

    SUNY Maritime College

    Molloy College

    Moreno Valley College

    Adelphi University

    Kutztown University

    Lehigh University

    Barry University

    Marymount University

    Suffolk Community College

    Farmingdale State College

    Ohio Wesleyan

    San Mateo, Ca.Public Health Programs

    Montgomery County, Maryland,Public Schools

    Project Wipeout,Huntington Beach, Ca.

    Community WarriorsOrganization

    Lima Memorial Health System,Lima, Ohio

    M O L L I E S F U N D . O R G

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    Mercy Nurses Learn about Skin Cancer from Mollies Fund

    First Annual Tribute to Dennis CorkeryOn March 3rd, friends and family of Dennis Corkery, who lost his

    battle with melanoma, joined together to celebrate his life at the

    K of C Hall in Seaford, New York. Mollies Fund presented a short

    video at the beginning of the event which emphasized melanoma

    awareness and prevention. Our foundation was honored to be the beneficiary

    of funds raised during the dinner and concert which featured the Legendary Hooligans Band.

    Dennis was the lead guitarist for the rock-n-roll band, which entertained thousands of New Yorkers over the past

    ten years. Friends and followers will always recall his zest for life and the friendship he generously shared.

    The Mollie Biggane Melanoma Foundation sponsored Lunch and Learn an educational semi-

    nar for nurses and nursing students of Mercy Medical Center on June 12th.

    Victoria Siegel, EdD, MSN, RN, CNS, Associate Professor Suffolk Community College and Adjunct

    Associate Professor at Molloy conducted the presentation. Participants viewed a

    special educational video created for the nursing community by Mollies Fund

    and Z-Films. Dr. Siegel gave a PowerPoint presentation and attendees could

    view sun damage on themselves with the skin analyzer machine.

    Dr. Siegel reminded the nurses that they should take the initiative in teach-

    ing patients of all age groups and races about sun-protective behaviors, the

    dangers of tanning and recognition of signs and symptoms of skin cancer.

    Nurses also should be role models for proper sun-protective behaviors.

    Through the role of assessment, advocacy and education, nurses can have

    a significant impact in decreasing the epidemic of skin cancer.

    Nurses received samples of Anthelios 60, a broad spectrum sunscreen donated by LaRoche-Posay. They also were given

    Have You Checked Your Skin Lately? bags and self-check brochures from Mollies Fund plus re-prints of Dr. Siegels cur-

    rent published articles on adding skin assessment screening on admission to hospitals and the Role of the Nurse in Skin

    Cancer Prevention.

    Garden City Middle School Sun Safety Assembly Rocks!On Thursday, May 24th, the Mollie Biggane Melanoma Foundation presented their annual sun

    safety program to the Garden City Middle School 6th graders. Mrs. Noreen Bonagura, LCSW,

    announced the program. She explained to the students that she hoped they would take the

    information about sun behaviors learned in the presentation home to their parents and family

    members. Since Memorial Day is the beginning of the summer season, the students would be

    able to practice immediately what they learned, Mrs. Bonagura

    reminded the students.

    The students viewed The Dark Side of the Sun, an educational video

    produced and created by Mollies Fund and MCS Advertising. Dr. Ted

    Daly, Garden City Dermatology, questioned the students about facts

    presented in the film. They had many questions about sunscreen. Dr.

    John Clarke, the Physician Musician wrote and performed an excit-

    ing rap song Stop Melanoma, which summarized facts learned in

    the presentation. The children enthusiastically joined in the chorus.

    All the students received hats, educational brochures and a download of Dr. Clarkes

    song. The Mollie Biggane Melanoma Foundation thanks Doctors Daly and Clarke for

    so generously donating their time to support this program.

    M O L L I E S F U N D . O R G

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    M O L L I E S F U N D I N T H E M E D I A

    Magazines have a large pool of

    loyal readers who attach a lot of

    importance to the quality of content

    that appears in their favorite publica-

    tions. In Style, Marie-Claire, Cooking

    Light, Food and Wine, Traditional Home,

    Elle, O and House Beautiful published full

    page public service ads in their summer editions.

    Vanity Fair also featured a segment in their Agenda

    page dedicated to Mollies Fund. We are proud of the

    PSA, created by MCS Advertising, which captured mil-

    lions of readers attention and created a lasting skin

    cancer warning.

    MagazinesFeature Mollies Fund PSAs

    M O L L I E S F U N D . O R G

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    Long IslandRailroad

    The LIRR is the busiest

    commuter railroad in

    North America. Their

    trains carry over 300,000

    riders each weekday

    from 124 stations in

    Nassau, Suffolk, Queens,

    Brooklyn and Manhattan. The LIRR provides

    ervices for 82 million customers a year. Our posters on the trains

    emind riders of skin cancer prevention.

    NYCs TaxisOver 20 million New York City taxi riders during the month of May had

    he opportunity to learn about mole identification and our new app

    which was viewed on Taxi TV. The campaign was extended throughout

    he summer utilizing 4,000 New York City cabs. All New York City taxiswill feature this 30 second PSA during Fashion Week, September 2nd.

    During the annual American Academy of Dermatology Summer

    Conference in August, Boston riders will have the opportunity to learn

    bout skin cancer and melanoma prevention with our public service

    nnouncement.

    New York CitySubways

    The New York City subway is the largest public transit subway

    ystem in the world. Subway ridership is reported at over 10 million a

    week. During the month of May, we initiated a poster campaign within

    elected cars which features our poster, created by MCS Advertising

    reminding riders of the odds of developing skin cancer - 1 in 5.

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    1600 Junior Lifeguards inHuntington Beach, CaliforniaLearn About Skin CancerThe Junior Lifeguard Program in Huntington Beach, Ca. was

    established in 1964 to educate children to recognize potential

    hazardous conditions associated with an ever-changing aquatic

    environment. The initial class of 24 junior guard students has

    blossomed to an impressive 1600! The Huntington Beach Junio

    Lifeguard Program is world renowned attracting students from

    Germany, France, England, Japan, New Zealand, Australia and

    Mexico. Students representing: Oregon, Washington, Alaska,

    Hawaii, New York, Utah and Florida also attend the eight

    week program.

    Students are schooled in the oceanic environment, First Aid,

    CPR, mutual cooperation, competition techniques, and lifesavin

    methods. This year, Linda Reuter, RN, included skin cancer pre-vention and awareness in the curriculum. Junior guards viewed

    our DVD, The Dark Side of the Sun. At the end of the presen

    tation, students began looking at their own moles and freckles.

    Mrs. Reuter remarked, I feel the DVD was done well for a rang

    of ages, contained current and accurate information and left the

    guards feeling empowered that they are able to take responsibil-

    ity for their own health.

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    Mollies Fund Joins With TheUnited States Lifesaving AssociationTo Promote Awareness

    The United States Lifesaving Association is a non-profit professional organization of over 14,000 members involved in life-

    uarding and open water rescue. They have partnered with our foundation to provide information and services on skin

    ancer. The USLA will use The Dark Side of the Sun, the educational DVD created and produced by Mollies Fund with the

    upport of MCS Advertising, to teach their members the necessity of sun protection in combatting melanoma. The Town of

    Hempstead currently uses this film as a segment of their in-house training for national certification. The USLA supports

    chool beach safety educational programs and this film will be available for these initiatives.

    The USLA works to reduce the incidence of death and injury in the aquatic environment through public education, national

    feguard standards, training programs, and other means. B. Chris Brewster, President, explained: The US Lifesaving

    Association welcomes the opportunity to partner in this effort. The primary goal of a lifeguard is prevention of injury. Just as

    we recommend to our members, we recommend EVERYONE cover-up and PROTECT themselves. Mollies Fund looks for-

    ward to our partnership which enables us to expand our message of sun safety to the lifesaving and swimming community.

    Jay Gallagher Memorial Lacrosse TournamentOn June 16th, and 17th, the Garden City Youth Lacrosse Program and the Jay Gallagher

    Memorial Foundation hosted the 15th Annual Jay Gallagher Lacrosse Tournament, under

    he direction of Dr. Tony Randi. Jay, GCHS and Cornell lacrosse defenseman and later

    oach, died from melanoma in 92 at the age of 39.

    The GC tournament is the largest lacrosse tournament in the Northeast. Over 120 teams,

    with more than 6,000 players, coaches and family members participated in this event.

    Players from New Jersey, Connecticut, Massachusetts, Rhode Island and New York competed on

    Garden City fields. The Challenger Program, which took place on Sunday, was one of the highlights of the weekend.

    This co-educational program enables children with physical and developmental disabilities to enjoy the benefits of team sportsparticipation in an adapted environment structured to their abilities. The hot, sunny weekend was a perfect format for our

    olunteers to offer sunscreen and hats to attendees. Mollies Fund shares the proceeds of this tournament with the Andy Fund

    nd the Miracle Foundation.

    M O L L I E S F U N D . O R G

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    Your CommentsI just wanted to let you know that the materials were a

    huge success at our health fair-we probably had more

    interest from the students on our campus for this topic

    than any other in previous years, and it was in no small

    measure due to the wonderful materials that you shared with me. Christopher L. Fink, PhD, Department Chair, Health andHuman Kinetics, Ohio Wesleyan University, April 21, 2012

    Thank you so much for extending the invite to todays event

    (NYU Community Skin Cancer Outreach Program). To say, I

    learned something is an understatement. I have already come back

    and spoken to numerous colleagues of mine (especially about the

    tanning figures) Kristina Shemming, April 20, 2012

    I am a Community Program Coordinator and Health

    Educator in Jacksonville, Illinois. I am preparing a pres-

    entation and no tan pledge to take to area colleges and

    high schools this May. Your materials are fantasticMollies

    story is touching, and speaks to the age group I am so passion-

    ately trying to reach Wendy Smith, February 22, 2012

    This resource (brochure) is incredible and flies out of my

    hands at events. I work in an Ontario county that borders

    on Lake Erie so we have several beach towns as well as

    many municipal pools that are horribly lacking in shade

    Your familys work on behalf of your daughter Mollie is

    phenomenal. You truly make a difference and I believe there

    are fewer families suffering the agonizing loss of a vital young

    person because of your efforts.. Debbie Bullas-Rubini, RN,Public Health Nurse, Ontario, Canada, February 6, 2012

    Wanted to take a minute and tell you that your work is

    making a huge impact. I was in a cab with my boss the

    other day and the Mollie piece came on. He said, my son

    only wears sunscreen because of this commercial

    Allison Saloy, June 6, 2012

    Since we received the pocket guides, during our winter

    here in Florida, I actually saved some of your handouts

    until our spring break.I even know several staffmem-

    bers who made appointments with a dermatologist after reading

    Have You Checked Your Skin Lately? Lizette Robles,Moffitt Cancer Center, Tampa

    We have the Mollies Fund posters hanging in all of

    your exam rooms. Many patients upload the App while wait-

    ing for the doctor and the brochures have literally flown out of

    our office. This is truly an innovative way of advancing skin

    cancer and melanoma prevention. Thank you so much for

    supporting our practices objectives.

    Mt. Lebanon Dermatology, PC, Pittsburgh, PA., July 27, 2012

    Since being diagnosed in December 2010 with Stage IV

    Metastatic Melanoma, educating our campers, their par-

    ents and our staff about melanoma is very important. As

    part of our curriculum, each camper receives this card

    and training on how to be active in preventing melanomaand skin cancer. This summer over 700 of our surf campers

    and families in New Jersey, North Carolina and California will

    receive this wallet-sized resource that provides vital information.

    Were so glad to have such a great resource to give. Please thank

    your donors for us! Joe Matera, National Director, FCASurf, June 12, 2012

    We at the Garden City Pool have to extend our most sin-

    cere thank you to Mollies Fund for your generous donation of

    sunscreen for our patrons and the hats for our staff. The sun-

    screen has been an invaluable addition to our facility,

    allowing our patrons to protect themselves as they enjoy themselveson these beautiful hot summer days. Also, our staff has been mak-

    ing use of the hats, keeping the lifeguards and attendants cool

    and safeas they watch over our facility each and every day.

    We cannot thank you enough for your dedication each

    year in helping our members have a safe and enjoyable

    summer. Grace Chianese, Pool Manager, July 18, 2012

    My team of Public Health Nurses uses the video and self-

    examine cards to provide education to hundreds of teens

    in each of our area high schools. This is the second year using

    these resources with great success. Many youths are thinking about

    tanning due to spring weather and prom season. I usually startmy teaching by telling kids about Mollie. Youth can relate to

    Mollies story because she was young (close to their age) when she

    discovered her melanoma. The cards are a great resource that

    youth can take away to check themselves later

    Graham Smith, RN, Middlesex-London Health Unit,

    June 4, 2012

    Last summer, I started to become concerned with some

    areas on my scalp that felt abnormally dry and over time,

    could sense that the affected area was increasing. The con-

    dition would have been carelessly disregarded had I not been

    influenced by the material provided by Mollies Fund. I spokewith Jack and Maggie Biggane who referred me to a der-

    matologist in New York City. Not only was the condition

    on myscalp diagnosed as pre-melanoma, there were eighteen

    other areas that needed to be addressed. More importantly, the

    doctor noticed a small discoloration between my nose and eye.

    That supposed mole turned out to be stage zero melanoma which

    was addressed immediately. Lesson learned. Get regular check-

    ups, and wear sunscreen. Years of fun in the sun are now years

    of liability. Rob Speer, New Canaan, Ct., July 23, 2012

    M O L L I E S F U N D . O R G

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    Jack Biggane

    Maggie Biggane

    Beth Elliott, PhD. MSW

    Phil Glennon, JD

    Debi Hussey

    George Pappas

    Al Vanasco, CPA

    Advisory BoardJim Goydos, MD

    Anna Pavlick, DO

    Jedd Wolchok, MD, PhD

    BOARD OF

    DIRECTORS

    Mollie Biggane Melanoma Foundation168 Euston Road, Garden City, New York 11530

    12TH

    ANNUAL

    MOLLIEBIGGANEG

    OLFO

    UTIN

    G

    SEPTEMBER 24, 2012 AT GARDEN CITY COUNTRY CLUB

    SAVE THE DATE

    M O L L I E S F U N D . O R G

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    Bethpage, NY