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Analysis of mojo magazine double page spread
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Headline A headline is the large heading displayed above the article's content. The headline indicates what the
article is about and distinguishes it from other articles.This is clearly the article title as it is the largest text on the page and located above the main body of text. The font used is Sans Serif which makes it easier on the audience’s eye and therefore the focus remains on the magazine. The style of
the font is also relevant to the grungy theme of the magazine and is quite a sinister style so will be relevant to the targeted audience of older males. “Matter of Life and Death” This is relevant to the genre and audience of the magazine. The genre is Indie/Rock so by putting a quite
dark, mysterious article title will make the audience think and relate to the genre, due to the music that is produced.
“Life and Death” is quite a dark topic which is related to the type of music associated with the Indie/Rock genre.
Main Image This is the main focal point of the double page and is the used as a quick and incisive way to grab the audience’s attention. Usually, the main image is a well-known icon of the genre of the magazine in
order to relate to fans of the genre and the target audience. This takes up one whole page of the double page spread so it is obvious that this is the main image of the pages. Despite the model is facing the camera, his eyes are closed which means direct address is not used. The style of the model is relevant to the theme and genre of the magazine. His messy hair and unbuttoned shirt suggests the grungy, informal design of the
magazine. This will keep the targeted audience interested in the magazine as their preferred style is consistent throughout the magazine.
Layout This is how the elements of the double page spread have been put onto the pages. I can see that a grid has been used in order to create an organised
layout across the two pages. It is better to keep an organised layout to the pages in order to keep the audience willing to read it. If there was no logical structure, then the audience would become confused and would just give up trying to read it. It is sectioned off so we have the article title top left, then directly underneath is the main body of text. On the right is the main image. This contrasts with the overall style of the magazine as it is quite informal and grungy so to have some
form of organisation keeps a professional feel to it.
Main Article This is the main factual piece of writing on a single subject/topic. It is the one advertised more on the
front cover and also takes up more space inside the magazine. The font used is Serif which contrasts with the article title but gives the main body a more formal feel to
it. It is split up into four paragraphs as to make the audience feel more inclined to read it, rather than it being just one big unattractive block of text. Drop cap has also been used to keep the article looking entertaining as it
adds a bit of variety to the page. The mode of address used in the main article is very relevant to the target audience. Words such as “melancholy” are used which would not be appropriate for a younger audience as they would not be
expected to understand what it means. Whereas the audience for this magazine would have a general
understanding of the meaning of the word.