Brand Identity ProjectMoguls in the MakingShontielle MarshJanuary 23, 2011

Sunday, January 23, 2011

MOGUL: (NOUN): a person of rank, power, influence, or distinction often in a specified area

Sunday, January 23, 2011

Emotional Connection...Strength

Wealth

Reminds the public about their aspirations and potential to succeed

ME: WHEN YOU THINK OF THE WORD MOGUL WHAT IS THE FIRST

THING THAT COMES TO MIND?

ERICANICOLE: A MOGUL IS SOMEONE WHO IS VERY WEALTHY

AND IS A LEADER IN VARIOUS SECTORS OF BUSINESS, I.E. OPRAH

MINI-INTERVIEW WITH ERICANICOLE, PHD IN

EDUCATIONAL LEADERSHIP; FUTURE MOGULS IN THE

MAKING EMPLOYEE

Sunday, January 23, 2011

Technicalities...According to Evans and Van Hoosear and (2010), the name Moguls in the Making is...

Suggestive

“makes no direct reference to the product itself or to any component, characteristic, feature or ingredient of the product. However, upon analysis, a connection may be made between the mark and product.”

United States Patent and Trademark Office

Currently no other name registered under Moguls in the Making

Sunday, January 23, 2011

StrengthsAttractive

Catchy

Its suggestive nature helps to describe what the company is aiming to do

ConcernsSeveral different types of things come up when the word “mogul” is googled

There is currently a blog titled “Moguls in the Making”

It can be looked over as just another initiative to try and “make it big in the industry”

Brand Name Attributes...

Sunday, January 23, 2011

The story behind the name...

Evolved from a Skype brainstorming session with a friend of mine that is going to help with the start-up of Moguls in the Making

I asked her what a good name would be and after a few outbursts and subject-verb combinations we came up with Moguls in the Making

Sunday, January 23, 2011

AdjustmentsEverything will be black and white except for the name, “Moguls in the Making”, it will be red

The red/orange colored background will not be there

Each youth and adult silhouette will be separate and staggered having a youth silhouette in between each adult silhouette

In the bottom, center of the globe there will be a youth silhouette and an adult silhouette standing together

MOGULS in the making

Sunday, January 23, 2011

My Logo...

Is horizontal and rectangular in nature

Includes an easy to read typeface

Includes the dominant color of red, which promotes energy and excitement, and attracts attention (Reis and Reis, 2002)

Would be considered an emblem

Sunday, January 23, 2011

Why Does This Logo Work?Its pictorial message directly relates to the goals of the program

Promotes strength

Shows that youth are capable of succeeding as a business professional

Abiding by the laws of color and shape allow it to easily appeal to customers

Different pieces of it can be taken out and morphed to tell a sub-story

Sunday, January 23, 2011

The Competition

The colors used allow it to stand out and visually appeal to the customer

The cityscape at the top of the logo shows its connection to inner-city youth

It has a vertical shape

The font is difficult to read

The shapes within the logo show no meaning

Pros Cons

Sunday, January 23, 2011

Planet HollywoodReasons behind why this logo is effective in conveying the spirit of its brand

Red font promotes energy commands attention from potential customers

Contains simple images that tells a quick story about the purpose of the brand

planet

stars

Sunday, January 23, 2011

Corporate CultureIn order to promote a business-minded atmosphere, business-casual attire is required for all employees and youth except for on Fridays and weekends unless an activity is being held that does not allow casual attire

Every two weeks each group will go off campus for a team building activity

Once a month the entire program will participate in a team building activity together

There will be an activities room within the facility that offers video games, board games, food and refreshments in order to stimulate effective thought and brainstorming, as well as to offer a “getaway from the office”

I think it is very important for each employee to have a decent understanding of what goes on outside of their specific department. Therefore, we will offer a rotation program that allows them to learn about other departments while continuing to work efficiently within their own

When big names celebrities come in to donate their time it is important to make sure that not just one person gets “celebrity face time” each time

Sunday, January 23, 2011

Mission StatementTHE MISSION OF MOGULS IN THE MAKING IS TO FIND AND ATTRACT YOUTH INTERESTED

IN THE ENTERTAINMENT INDUSTRY AND EVOLVE THEM INTO BUSINESS

PROFESSIONALS BY ALLOWING THEIR PERSONAL EXPERIENCES TO CREATE THEIR

FUTURE LIFESTYLES.

COMMUNICATED TO EMPLOYEES, CUSTOMERS, AND POTENTIAL FINANCIAL DONORS.

Sunday, January 23, 2011

MISSION STATEMENTYouth Entertainment Studios

EMPOWERING INNER-CITY YOUTH TO BECOME LEADERS OF CHARACTER, VISION, AND ACTION IN THEIR COMMUNITIES BY CHALLENGING THEIR CREATIVITY AND EQUIPPING THEM WITH PRACTICAL, CONFIDENCE BUILDING MEDIA PRODUCTION AND MARKETING

SKILLS

Main difference between mine and theirs

Moguls in the Making’s mission statement is geared towards focusing on both the present and professional future of youth

YES states in the beginning, “become leaders”, but it seems that their program is designed to be just a placeholder for after-school and summer activities

Sunday, January 23, 2011

Tag, You’re It...

BUILDING KNOWLEDGE & PERFECTING TALENT

Sunday, January 23, 2011

MOGULS in the making

BUILDING KNOWLEDGE & PERFECTING TALENT

Sunday, January 23, 2011

Speaks to the importance of training youth for their future and

not just the current issue of “getting them off the streets.”

Speaks not only to potential clients, our

youth, but also to their parents

Compliments and helps to

explain the brand name, but still leaves the

desire to learn more

Descriptive

Our tagline quickly

summarizes our mission and

goals

BUILDING KNOWLEDGE & PERFECTING

TALENT

Sunday, January 23, 2011

ReferencesEvans,  Jason  and  Van  Hoosear,  Jeff.  (2010).  Pursuing  Strong  Brands.

Ries,  Al  and  Laura.  (2002).  The  22  immutable  laws  of  branding:  How  to  build  a  product  or  service  into  a  world-­class  brand.  New  York:  HarperCollins  Publishing.

Webster,  Merrian.  (2011).  DeMinition  of  Mogul.  Retrieved  on  January  20,  2011.  www.merrian-­‐webster.com

Youth  Entertainment  Studios.  (2009).  Mission  Statement.  Retrieved  on    January  22,  2011.  www.yesamerica.org

Sunday, January 23, 2011