THE RULES: 1)CHOOSE A UNIQUE PROPERTY THAT YOU CAN LOVE AND BECOME ONE OF THE TOP 1 0% TIP OF THE WEDGE FOREMOST EXPERTS IN - BUT AVOID I T BEING TOO POPULAR OR TOO OBSCURE. GOOD: Starship Troopers, Walking Dead, Tron, Matrix BAD: Starship Girl Yamamoto Yohko, Harry Potter, Shadow of Israphel2)CHOOSE SOMETHING THAT HAS A CLEARLY IDENTIFIABLE STORYLINE(S) / PLOT(S) or HISTORY/ LORE WITH A DEEP BACKSTORY AND A CLEAR STORYTELLING MECHANIC OR ELEMENT GOOD: Star Wars, Fallout, Batman, Martian Chronicles BAD: LEGO, Mine craft, Warhammer 40k, Twilight Imperium, MST3K, 2 ndLife 3)CHOOSE SOMETHING THAT HAS AN ID ENTIFIABLY FUNDAMENTAL WORLD/UNIVERSE GOOD: Hunger Games, Harry Potter, Lord of the Rings BAD: NCIS, Dexter, Pillars of the Earth, Eaters of the Dead, Clancy-v erse 4)CHOOSE SOMETHING THAT IS CURR ENT, MAINSTREAM, AND COMMERCIAL GOOD: Game of Thrones, Buffyverse, Mass Effect BAD: Groo the Wanderer, Darkman, Zork, AI, The Godfather, GI Joe 5)CHOOSE A PROPERTY THAT HAS MULTIPLE MEDIA ITERATIONS OR EXTENSIONS (3+) GOOD: Halo, Transformers, Firefly, D&D, Evil Dead BAD: Fallout, Portal, Diablo, Dr. Who, The Stand, The Lorax6)CHOOSE SOMETHING THAT HAS CLEAR “RULES” OF CONTINUITY OR LACK THEREOF GOOD: Lord of the Rings, Watchmen, Jurassic Park BAD: The Tick, Simpsons, League of Extraordinary Gentlemen 7)DON’T CHOOSE A SUPER-MASSIVE PROPERTY (unless you already have a vast knowledge of it backed by many years of personal interest and time in the world) GOOD: Spiderman, Simpsons, Stargate, Superman BAD: Spiderman, Simpsons, Stargate, Superman, Star Wars, Lord of the Rings 8)CHOOSE SOMETHING YOU HAVE ENOUGH TIME TO EXPLORE EVERY MAJOR ELEMENT OF (and read every book, see eve ry movie, play the board/video games and see the documentary!) GOOD: Hunger Games, Harry Potter, 49 Clues, HHG2TG BAD: Fairy Tales, Wheel of Time, Star Wars, Hardy Boys, Nancy Drew9)IF ALL ELSE FAILS, CHOOSE A NARROW SUB-SECTION OF A BROADER PROPERTY/WORLD GOOD: SW: Clone wars, SW: Old Republic, SW: Legacy BAD: Star Trek Reboot, Spell-jammer, TNG meets the X-men EXAMPLE LIST OF IP “UNIVERSES” WITH MULTIPLE TRANSMEDIA ITERATIONS Beowulf/13 th Warrior/Eaters of the Dead Cartoon Network D.C. Universe (Batman, etc.) Dr. Who Dune Dungeons & Dragons Firefly Game of Thrones Halo Harry Potter Hitchhiker’s Guide to the Universe Hunger Games Jurassic Park Martian Chronicles Marvel Universe (X-men, Avengers, etc.) Middle Earth/LotR/Tolkien Nero Wolfe Nintendo (cross-overs only) Pillars of the Earth Pokémon Prince of Persia Resident Evil Scott Pilgrim vs. the World Simpsons Stargate Star Trek Star Wars The Tick Tomb Raider Transformers Walking Dead Warcraft Warhammer Warhammer 40k Watchmen Yu Gi Oh! **Any title game **Any novelization of a film/game franchise