Module6 - Planning

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    Management Function:

    PLANNING

    Cole io de San Juan de Letran

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    5The Manager

    Cole io de San Juan de Letran

    Foodfor the BRAIN

    I learnedthat theonly way youare going

    to get anywherein lifeisto work hardatit. Whether

    you're a musician, a writer, an athleteor a businessman(a manager), thereisno getting aroundit. Ifyoudo,

    you'll winifyoudon't, youwon't.

    Bruce Jenner, Olympic Gold Medalist

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    5The Manager

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    Introduction

    A manager creates and maintains an

    environment also called as an internal

    environment or simply the organization, so that

    others can work efficiently in it.

    A manager's job consists of planning, organizing,

    directing, and controlling the resources of the

    organization. These resources include people, jobs or

    positions, technology, facilities and equipment,

    materials and supplies, information, and money.

    Managers work in a dynamic environment and must

    anticipate and adapt to challenges.

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    5The Manager

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    DefinitionPlanning is a logical and systematic approach of

    formulating the objectives, programs, procedures,

    rules and regulations, and other types of plans.

    Planning is considered the most basic of all

    managerial functions. Without this basic function,

    the other four functions of a manager cannot be

    tackled efficiently and effectively.

    Therefore, a manager organizes, staffs, directs, and

    controls in order to guarantee the attainment of

    objectives and other types of plans.

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    Definition

    Planning is a process that involves

    defining the organizations goals,establishing an overall strategy for

    achieving those goals, and developing a

    comprehensive set of plans tointegrate and coordinate organizational

    work.

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    5The Manager

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    The Role of Goals and

    Plan in Planning

    Goals are desired outcomes for

    individuals, group, or entire organizations.

    Plans are documents that outline how

    goals are going to be met including resource

    allocations, schedules, and other necessaryactions to accomplish the goals

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    5The Manager

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    Types of Goals

    Stated Goals official statements of what

    an organization says, and what it wants its

    various stakeholders to believe, its goals are.

    Real Goals goals that an organization

    actually pursues, as defined by the actionsof its members.

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    5The Manager

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    Approaches to

    Establishing GoalsTraditional Goal Setting an approach to setting goals are

    set at the top level of the organization and then broken down

    into subgoals for each level of the organization.

    Means-Ends Chain an integrated network of goals in

    which the accomplishment of goals at one level serves as the

    means for achieving the goals, or ends, at the next level.

    Management by Objectives a management system in

    which specific performance and goals are jointly determined

    by the employees and managers, progress toward

    accomplishing those goals in periodically reviewed, and

    rewards are allocated on the basis of this progress.

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    5The Manager

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    Characteristics of Well-

    designed Goals Written in terms of outcomes rather

    than actions

    Measurable and quantifiable Clear as to a time frame

    Challenging yet attainable

    Written down

    Communicated to all necessary

    organizational members

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    5The Manager

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    Steps in Goal Setting

    1. Review the organizations mission

    2. Evaluate available resources

    3. Determine the goals individually orwith input from others

    4. Written down the goals and

    communicate them to all who need to

    know.

    5. Review results to see whether goals

    are being met.

    How might the planning in a non-profit institution such as the Colegio de San Juan de Letran differ from planning in a for-profit company such as

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    Types of Plans

    Breadth Time

    Frame

    Specificity Frequency

    of Use

    Strategic

    Operational

    Long-term

    Short-term

    Directional

    Specific

    Single-use

    Standing

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    5The Manager

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    Types of Plans

    Strategic Plans plans that apply to the entire

    organization, establish the organizations goals,

    and seek to position the organization in term ofits environment.

    Versus

    Operational Plans plans that specify the details

    of how the overall goals are to be achieved.

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    Types of Plans

    Long-term Plans are plans with time frame

    beyond three years.

    Versus

    Short-term Plans are plans covering one year

    or less.

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    5The Manager

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    Types of Plans

    Specific Plans are plans that are clearly defined

    and that leave no room for interpretation.

    Versus

    Directional Plans are plans that are flexible

    and that set out general guidelines.

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    5The Manager

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    Types of Plans

    Single-use Plans pertains to a one-time plan

    specifically designed to meet the needs of a

    unique situation.

    Versus

    Standing Plans are ongoing plans that provide

    guidance for activities performed repeatedly.

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    5The Manager

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    Purpose of Planning

    1. Planning establishes coordinated effort.

    2. Planning reduces uncertainty by forcingmanagers to look ahead, anticipate

    change, consider the impact of change,

    and develop appropriate responses.

    3. Planning reduces overlapping andwasteful activities.

    4. Planning establishes goals and standards

    that are used in controlling.

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    5The Manager

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    The Nature of Planning

    C

    ont. to purpose and objectives The first basic function

    Function of all managers

    Efficient organization

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    5The Manager

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    The Pervasiveness of

    Decision Making

    Planning- defining goals, establishing

    strategies for achieving those goals, anddeveloping plans to integrate and

    coordinate activities

    What are the organizations long-term objectives?

    What strategies will best achieve those objectives?

    What should the organizations short term objectives be?

    How difficult should individual goals be?

    Decision making is synonymous with managing

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    5The Manager

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    The Pervasiveness of

    Decision Making

    Organizing- what tasks are to be done, who is

    to do them, how the tasks are to be grouped,

    who reports to whom, and where decisions

    are made

    How many employees should I have report directly to me?

    How much centralization should there be in the organization?

    How should jobs be designed?

    When should the organization implement a different structure?

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    The Pervasiveness of

    Decision MakingControlling- monitoring activities to ensure

    that they are going as planned

    What activities in the organization needed to be controlled?

    How should those activities be controlled?

    When is a performance deviation significant?

    What type of management information system should theorganization have?

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    5The Manager

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    The Decision Making

    Process1. Identifying a problem

    2. Identifying decision criteria

    3. Allocating weights to the criteria4. Developing alternatives

    5. Analyzing alternatives

    6. Selecting an alternative7. Implementing the alternative

    8. Evaluating decision effectiveness

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    5The Manager

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    The Decision Making

    Process1 My sales representatives need new computers!

    2 Price; weight; warranties; screen type; reliability;

    screen size

    3 Reliability10

    , screen size 8,4 Acer, Compaq, Gateway, HP, Micromedia, NEC, Sony

    Toshiba

    5 Acer, Compaq, Gateway, HP, Micromedia, NEC, Sony

    Toshiba

    6 Acer, Compaq, Gateway, HP, Micromedia, NEC,

    Sony Toshiba

    7 Gateway

    8

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    5The Manager

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    The MBO Process1. Formulize long-range organizational objectives

    2. Develop specific divisional objectives

    3. Establish departmental objectives

    4. Set individual job objectives

    5. Formulate action plans

    6. Implement and take corrective action

    7. Review progress toward objectives

    8. Appraise overall performance, reinforce behavior, andstrengthen motivation through: Manager training and

    self development, compensation, and career and

    manpower

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    5The Manager

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    The Basic Steps in

    Business Planning1. Define the business idea

    2. Establish goals and objectives

    3. Evaluate the ideas, goals, and objectives

    4. Forecast cash needs

    5. Identify source of funds

    6. Write a business plan

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    5The Manager

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    Relationship Between The Planning

    Process and the Business Plan

    PLANNING PROCESS BUSINESS PLAN

    Definition of management Description of the

    business

    Marketing plan Marketing aspect

    Organizational and

    management plan

    Management/

    organization aspect

    Production plan Production/ technical

    aspect

    Financial Plan Financial aspect

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    5The Manager

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    Managerial Decision Making

    Decision-Making Approach

    -Rationality

    - Bounded Rationality

    - Intuition

    Decision-Making

    Process

    Decision Makers Style- Directive

    - Analytic

    - Conceptual

    - Behavioral

    Types of Problems

    and Decisions

    -W

    ell structured programmed- Poorly structured - nonprogrammed

    Decision Making

    Conditions- Certainty

    - Risk- Uncertainty

    Decision-Choosing best alternative

    - Implementing

    - Evaluating

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    5The Manager

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    Making Decisions:

    Rational Decision Making describes choicesthat are consistent and value maximizing within

    specified constraints.

    Bounded Rationalitypertains to behavior that isrational within the parameters of a simplified decision-

    making process, which is limited or bounded by an

    individuals ability to process information.

    Intuitive Decision Making refers to asubconscious process of making decisions on the basis

    of experience and accumulated judgment.

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    5The Manager

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    Assumptions of Rationality

    The problem is clear and unambiguous.

    A single, well defined goal is to be achieved.

    All alternatives and consequences are known.

    Preferences are clear.

    Preferences are constant and stable.

    No time or cost constraints exist.

    Final choice will maximize payoff.

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    5The Manager

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    What is intuition?

    Experience-based decisions Managers make decisions

    based on theirpast

    experiences.

    Affect-initiated decisions Managers can make decisions

    based on the feelings oremotions

    Cognitive-based decisions Managers make decisions

    based on skills, knowledge,

    and training

    Values or ethics-based

    decisions

    Managers make decisions on

    ethical values or culture

    Subconscious mental

    processing

    Managers use data from

    subconscious mind to help

    them make decisions

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    5The Manager

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    Types of Problems and

    DecisionsWell-Structured Problems (WSP) and Programmed

    Decisions (PD). WSP are straight-forward, familiar, and

    easily defined problems. PDis a repetitive decision that

    can be handled by a routine approach. (EX: customerwanting to return a purchase to retails store, dropping

    subject, etc.)

    Poorly-Structured Problems (PSP) and

    Nonprogrammed Decisions (NPD). PSP are problemsthat are new or unusual and for which information is

    ambiguous or incomplete. NDP is a unique decision that

    requires a custom-made solution. (EX: selection of

    architect to design)

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    5The Manager

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    Decision-Making

    ConditionsCertaintypertains to a situation in which a managercan make accurate decisions because all outcomes are

    known. (EX: deciding in which bank to deposit)

    Riskrefers to those conditions in which the

    decision maker is able to estimate the likelihood

    of certain outcomes. (EX: adding lift to the

    facility)

    Uncertaintypertains to a situation in which a

    decision maker has neither certainty nor

    reasonable probability estimates available.

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    5The Manager

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    Decision-Making Styles

    Directive Style a decision making style characterized by

    low tolerance for ambiguity and a rational way of thinking.

    Efficient and effective. Focus on short run. Minimalinformation and assessing few alternatives.

    Analytic Style - a decision making style characterized by

    high tolerance for ambiguity and a rational way of thinking.

    Want more information and alternatives before makingdecisions.

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    Decision-Making Styles

    Conceptual Style - a decision making style characterized by

    high tolerance for ambiguity and a intuitive way of thinking.

    Tend to be very broad in their outlook and will look at manyalternatives. Focus on long run and finding creative solutions

    to problems.

    Behavioral Style - a decision making style characterized by

    low tolerance for ambiguity and a intuitive way of thinking.Work well with others. Concerned about the achievements of

    subordinates and respective to suggestions from others.

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    5The Manager

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    Why Managers Fail in Planning

    1. Lack of commitment in planning

    2. Interchanging planning with plans

    3. Failure to develop and implement sound strategies

    4. Lack of meaningful objectives and goals

    5. Tendency to underestimate the importance of planning

    premises

    6. Failure to see the scope of plans

    7. Failure to see planning as a rational process

    8. Too much reliance on experience9. Failure to use the principle of limiting factor

    10. Lack of management support

    11. Lack of clear delegation

    12. Lack of adequate control techniques and information

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    5The Manager

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    Planning Tools and

    TechniquesTechniques for assessing the environment

    Environmental scanning pertains to the screening of large amount of

    information to anticipate and interpret changes in the environment.

    Competitor intelligence seeks to identify who competitors are, what they

    are doing, and how their actions will affect the organization.

    Forecasting predictions of outcomes.Quantitative forecasting applies a set of mathematical rules to a series of past

    data to predict outcomes.

    Qualitative forecasting - uses the judgment and opinions of knowledgeable

    individuals to predict outcomes.

    Benchmarking the search for the best practices among competitors

    or non-competitors that lead to their superior performance.

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    5The Manager

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    Planning Tools and

    TechniquesTechniques for allocating resourcesResources refers to the assets of the organization including financial, physical, human,

    intangible, and structural/cultural.

    Budgeting/ Budget a numerical plan for allocating resources to specificactivities.

    Scheduling refers to detailing what activities have to be done, the order in

    which they are to be completed, who is to do each, and when they are to be

    completed.

    Breakeven analysis refers to a technique for identifying the point at which

    total revenue is just sufficient to cover total costs.

    Linear Programming pertains to a mathematical technique that solves

    resource allocation problems.

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    5The Manager

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    Planning Tools and

    TechniquesContemporary planning techniques

    Project management refers to the task of getting a

    projects activities done on time, within budget, and

    according to specifications.

    Scenario planning pertains to a consistent view of what

    the future is likely to be.