Module oneUnderstanding tourism & your destination

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Module introduction

Topic 1:

Introduction to tourism

• Basic concept: tourism and tourists

• The tourism cycle

• Tourism impacts

Topic 2:

Understanding your destination

• Motivation and needs of tourists

• Local tourism attractions

• Available excursion products and services

2

Introduction to tourism

Topic One

What is Tourism?

Activities connected with:• Trips taken by people outside their habitual residences; • aimed at satisfying their needs for sightseeing, study,

leisure or recreation; • in a certain period of time.

Vietnam Tourism Law, 2005

4

Activity 1: tourists’ travelling purpose

Discuss the following questions based on your own experience and observation:

• Who are the tourists?• Where do they come from?• What are their travelling purpose?

5

What is a tourist?

Tourist means a person who travels for either tourism or for other

purposes combined with tourism, except for those who go to study,

work or practice their professions to get paid at the places of

destination. There are two type of tourists:

•Domestic tourists:

Vietnamese or foreigners

who are working in Vietnam,

travelling within Vietnam.

• International tourists:

Foreigners travel from

another country to Vietnam

(Vietnam Tourism Law, 2005)

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Purpose for travelling

Leisure: to have fun!

Holiday: to enjoy the destination

- culture, festivals, activities,

attractions, beaches, food, etc.

Visiting Friends and Relatives:

e.g. for Tet, family events such as

weddings, or to visit each other.

Business: attending conferences,

meetings, trading, study, etc.

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The Tourism Cycle

• The particular sequence in which tourism business services are

used by tourists

• Each business in the Cycle fills a particular need or several needs

of the tourist. However, they together provide a tourist experience.

Hotel

Restaurant

Tour (guide)

Bus

Flight

Train (station)

1. Pre-arrival

2. Arrival and in-destination

3. Departure

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Activity 2: Flashcards -the tourism cycle

• Take a flash card

• Place their cards in the right sequence in the

guest’s travelling route from their home country to

the destination (village) and return.

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Key actors in a tourism cycle

• Transport

• Travel & tours

• Accommodation

• Food & beverages

• Tourism attractions

• Retails

• Other actors…

Homestay

Boat

Operator

Meal

Travel agent

Tour operator

Attraction

operators

10

Activity 3: Group work – positive & negative tourism impacts

• Divide into three groups.

• In 10 minutes, discuss and identify tourism impacts

• Group 1: Positive and negative impacts of tourism on

economic

• Group 2: Positive and negative impacts of tourism on

environment

• Group 3: Positive and negative impacts of tourism on

social

• Group 4: Positive and negative impacts of tourism on

cultural

• Present group discussion outcomes

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Positive Impacts of Tourism

Benefits:

• Income

• Employment

• Government services

• Living standards

• Cultural exchange

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Negative Impacts of Tourism

Litter

Lose natural beauty

Begging

Crime

Lose wildlife

Local culture is affected

Lose valuable artifacts

Disturb villagers

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Understanding your destinations

Topic 2

Activity 4: Video clip

Watch a video clip about Vietnam tourism and

discuss following questions:

• Who this video clip is aimed at?

• What are major attractions and tourist assets in Vietnam?

• Where is your destination or asset within Vietnam?

• What does it contribute to the Vietnamese

tourism product inventory?

22

Motivations for visiting Vietnam

• Authentic, exciting, natural and cultural experiences.

• Explore and discover beautiful landscapes.

• Practice outdoor and adventure sports

• Admire and experience Vietnam’s diverse culture

• Interact with the country’s people and learn about different

lifestyles.

• Experience flora and fauna in its national parks.

• Pilgrimage.

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Needs of tourists

• A place to stay

• Transport

• Food and drink

• Things to see and do

• Access to facilities: bank, electricity, …

• Communication: Internet, post to send postcards, …

• Safety and security: to feel that they are not in any danger …

Tourist driver

must have good

knowledge on

local tourism

attractions and

available services

to serve their

guests better.

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What do tourists like to do in Vietnam?

1. Buying local handicrafts

2. Cycling

3. Taking photos

4. Visiting temples

1

2

3

4

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What do tourists like to do in Vietnam?

1. Attending festivals

2. Visit caves & waterfalls

3. Learning about local agriculture

4. Seeing birds & wildlife

1

234

26

Visit attractions 27

Tourism attractions are selected tourism resources that induce

tourists come to the destination. There are three types of

tourism attractions:

Cultural and historical attractions:

1. Tangible cultural attractions

2. Intangible cultural attractions

3. Natural attractions: landscapes, ecological systems

and biodiversity.

Tourism attractions 28

Tangible cultural attractions

1. Historical buildings

2. Monuments

3. Churches/Cathedral

4. Architectural 1

2

3

4

29

Intangible cultural and historical attractions

1. Ethnicity

2. Religions

3. Rituals, customs & traditions

4. Arts (Music, songs & dances)

1

2

3

30

4

3

Examples of natural attractions

1. Rice terraces

2. Mountains

3. Forest

4. Landscapes1

2

3

4

31

Examples of ecosystems & biodiversity attractions

1. Mangrove forest

2. Lunger

3. A thousand-year tree

4. Sea turtle

1

2

3

4

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Activity 6: identify tourism attractions

• Break into three groups

• In 15 minutes discuss and identify tourism

attractions in your destination.

- Group 1: tangible cultural attractions

- Group 2: intangible cultural attractions

- Group 3: natural attractions

• Draw a map of the destination and indicate these

attractions in the map.

• Describe significant attributes of each attractions.

• Presents group discussion outcomes

• Comments and inputs from other groups

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Excursions and tourism services

• Tourism services: Where to provide following services

with good quality

• Accommodation

• Food and beverage

• Shopping

• Banking

• Health care

• Security

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Activity 7: Knowledge of your destination

• Break into four groups.

• Identify available tour/services as requested for

each group

- Group 1: identify at least five available tours

- Group 2: identify 10 places offer accommodation service

- Group 3: identify 10 place offer food and beverage

service (cafe/bar/restaurants)

- Group 4: identify 10 places for shopping

• Describe the products/services/ places

• Explain why they want to introduce these places to

tourists

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Thanks for

your attention!

The HITT Programme and its Contributors This series of materials has been produced in collaboration between the High Impact Tourism Training for Jobs and Income Programme (HITT) funded by the European Union and the International Labour Organisation (ILO) in Vietnam. These programmes and organisations contributed to the development and printing of this material and will be using these training materials to deliver High Impact Tourism Training to their respective target beneficiaries. The programme supports informal workers and potential workers from the tourism sector of Vietnam to enhance their productivity and professionalism, and to increase their employability and income opportunities. The HITT programme is implemented by the Netherlands Development Organisation (SNV) through the financial assistance of the European Commission (EC) Investing in People programme. This publication has been produced with the financial assistance of the European Union. The contents of the publication are the sole responsibility of the HITT Programme and can in no way be taken to reflect the views of the European Union. For more information on Europe Aid, please visit http://ec.europa.er/europeaid/