Module Manual for the Course of Studies Information Management

Module Manual

for the Course of Studies Information Management and Corporate

Communications (IMUK) at the University of Applied Sciences

Neu-Ulm Last update: February 2013

Course of Studies: Information Management

and Corporate Communications (IMUK)

Description of modules

1. Semester

1. Semester:

Module No. 1: Business Studies

Person responsible: Prof. Dr. Julia Kormann




1. Semester

Module: Business Studies I 1/3

Module:

Business Studies I

No. 01

Person responsible:

Prof. Dr. Julia Kormann

Lecturers:

Prof. Dr. Julia Kormann / Prof. Gerhard Mayer / see current university calendar

Language:

German

Semester:

1st subject-related semester

Teaching form:

Classes with interactive teaching, practice

No. of hours:

7 contact hours

Module value:

3.3 %

ECTS-Credits:

7

Number of participants:

70 students

Duration:

one semester

Frequency:

each semester

Relevance for study objectives:

The module "Business studies I" is one of the 30 modules of the IMUK studies. It is relevant for the final grade.

Relevance for other study objectives:

Other business studies

Workload:

Total

Contact time

Practice

Self-study

210 h

105 h

55 h

55 h

Prerequisites:

none Learning outcomes:

The module "Business Studies I" contains the modules "General Business Studies" and "Statistics and Market Research". This module is the basis for the module "Business Studies II" in the second semester.

The module “General Business Studies“ will provide the type of knowledge in general business studies relevant for the IMUK studies.

Students are to understand the basics of business studies as an academic subject, know the basic principles of business studies and be able to analyse companies based on specific criteria.

Students will apply the contents of the course in practical case studies and thus understand and adhere to the requirements of academic work.

The students will: • understand the fundamentals of Business Studies as a scientific

field • know the history of business studies as well as specific business-

managing approaches • be able to explain the basics of business studies • be able to describe the performance process of a company as well

as the relevant business functions • be able to classify types of companies according to industry, size

and ownership • be able to explain business principles as well as selected

operating figures




1. Semester


• be able to describe and make constitutive decisions for a company regarding the legal form, locational factors and company connections

• be able to understand the target formulation process and the importance of company targets

The module “Statistics and Market Research“ contains an overview of the most important methods of descriptive and inductive statistics and how to apply them in market research. Besides understanding the content in theory, the aim of the module is practical application. In the field of market research, methods of analysing and investigating markets are discussed, as well as issues of market development (analysing trends). The following topics are dealt with: methods of analysing complete inventory counts (descriptive statistics), methods of inductive statistics to evaluate sampling surveys, applying inductive methods when researching markets and opinions (determining the sample size required) as well as testing hypotheses by using random samples on the basis of a level of significance determined previously. The students will: • develop an understanding of the statistical methods of descriptive

and inductive statistics and how to apply them to market research • be able to apply statistical methods to practical cases • apply their knowledge to practical tasks and implement solutions

Content:

The module “Business Studies I” contains: • business studies as a field of science (business studies relative to

the system of sciences, scientific statements of business studies) • history of business studies and selected approaches of business

studies • basic terms and principles of business studies (operation,

shareholder and stakeholder, goods and services, business activities / business principles, goods and markets)

• classification and types of businesses (amongst others, classification according to profit orientation, phase of life, industry, size and ownership)

• foundation of an enterprise (business plan, foundation and registration, merchant, etc.)

• constitutive decisions (legal form, locational choice, cooperation and concentration of enterprises)

• business aims and strategies (selected strategic models, corporate goals, key figures and corporate management)

The module “Statistics and Market Research“ contains: • introduction to / methods used in market research • frequency distribution / application in market analysis • time series analysis and forecasting methods • relation and index numbers in market research • random variables and their distribution • basics of the theory of estimation • statistical tests of hypotheses




1. Semester


Form of assessment:

Exam: 120 minutes

Media and teaching material:

Media: • Power-Point-Presentation • Board

Teaching material: • Specific lecture notes • Tasks and case studies

Literature:

Module “General Business Studies“: Course material: Vahs, D.; Schäfer-Kunz, J.: Einführung in die Betriebswirtschaftslehre. 5. Auflage, Schäffer- Poeschel, Stuttgart, 2007.

Recommended: Bea, F.X.; Friedl, B.; Schweitzer, M. (Hrsg.): Allgemeine Betriebswirtschaftslehre. Band 1: Grundfragen. 9. Auflage, UTB Taschenbuch, Lucius & Lucius, Stuttgart, 2009.

Hutzenschreuter, T.: Allgemeine Betriebswirtschaftslehre: Grundlagen mit zahlreichen Praxisbeispielen. 3. Auflage, Gabler, Wiesbaden, 2009.

Schierenbeck, H.; Wöhle, C.B.: Grundzüge der Betriebswirtschaftslehre. 17. Auflage, Oldenbourg, München, 2008.

Thommen, J.-P.; Achleitner, A.-K.: Allgemeine Betriebswirtschaftslehre. 5. Auflage, Gabler, München, 2006.

Töpfer, A.: Betriebswirtschaftslehre. Anwendungs- und prozessorientierte Grundlagen. 3. Auflage, Springer, Berlin, Heidelberg, 2007.

Wöhe, G.: Einführung in die Allgemeine Betriebswirtschaftslehre. 23. Auflage, Vahlen, München, 2008. Module “Statistics and Market Research“: Course material: none

Recommended: Wewel, M.C.: Statistik im Bachelor-Studium der BWL und VWL. Pearson-Studium, München, 2006.

Mayer, H.: Beschreibende Statistik. 4. Auflage, Hanser, München u.a., 2006.

Dürr, W.; Mayer, H.: Wahrscheinlichkeitsrechnung und schließende Statistik. 4. Auflage, Hanser, München u.a., 2002.

Weis, H.; Steinmetz, P.: Marktforschung. 6. Auflage, Kiehl, Ludwigshafen, 2005.

Document version, date:

Version 1 10.08.2011

Created by:

Prof. Dr. Julia Kormann / Prof. Gerhard Mayer




1. Semester

1. Semester:

Module No. 2: Information and Programming Technology

Person responsible: Prof. Dr.-Ing. Harald Gerlach




1. Semester

Module: Information and Programming Technology 1/4

Module:

Information and Programming Technology

No. 02

Person responsible:

Prof. Dr.-Ing. Harald Gerlach

Lecturers:


Language:

German

Semester:


Teaching form:

Lecture

No. of hours:

8 contact hours

Module value:

3.8 %

ECTS-Credits:

8

Participants:

70 students

Duration:

one semester

Frequency:

each semester


The module "Information and Programming tTechnology" is one of the 30 modules of the IMUK studies. It is relevant for the final grade.


Business information systems Communication technology Media technology Computer science Information technology

Workload:

Total

Contact time

Practice

Self-study

240 h

120 h

60 h

60 h

Prerequisites:

none

Learning outcomes: The module contains the three sections “IT“, “Office“ and “Programming Techniques". In the "IT" section, the students will be taught the basics of digital technology so that they can apply these basic functions to any other technical subject. They will also get an overview of state-of-the-art web and information techniques to understand and apply them in their daily work. The students will: • understand and apply place-value systems and their relevance for • digital techniques • become acquainted with the structure, components and functions of a • digital computer and the operating system • become acquainted with, understand and apply concepts and • functions of wired communication technology • become acquainted with the different data carriers and storage • systems, their mode of operation, tasks and ranges of operation




1. Semester


In the “Office“ section students will be taught how to master presentation systems, word processing and spread sheet programmes and how to handle and deploy advanced and complex tasks. They will also acquire deepened knowledge of search engines to enable them to optimise their own internet website. The students will: • become proficient in the most widely used internet applications

(especially search engines) • use word processing and spread sheet programmes and presentation

systems on a professional level and master complex tasks In the “Programming Techniques“ section the students will be introduced to computer programming by using a widely-used, modern high-level language (e.g. Java) and to developing object-oriented software of commercial applications. In this context, the relevant basics of applied computer science will also be taught. By learning a high-level language, the students will become acquainted with the basics of software engineering. Tasks and the project report will demonstrate to the students the conditions and challenges involved in developing commercial applications. Programming techniques are the basis for the advanced-level modules “Communication Technology and Data Bases“ and “Web Engineering” and “ Media Design I“ as well as for the subject of IT applications in the module “IT Applications and Business Processes“. The students will: • understand and be able to apply the basics of object-orientation and to

deploying that in an object-oriented programming language (e.g. Java) • understand and apply the basics of mapping of algorithms and data

structures • be able to programme simple applications in an object-oriented

programming language (e.g. Java) • be able to work in a modern programming environment (e.g. Eclipse) • be able to understand the process of developing software • become team players

Content:

The module section “IT“ contains:

basics of digital technology • analogue vs. digital • representation of numbers and place-value systems (decimal, dual,

hexadecimal) • ASCII Code and Unicode • types of communication

network engineering • setting up cable-based networks • network topologies (ring, bus, star, web) • copper cable, glass fibre cables • media-access protocols • switch technology • structured cabling




1. Semester


storage systems • storage media and their working mechanisms • magnetic, electronic and optical media • copy protection methods • high-availability systems • backup systems

The module section “Office“ contains: • spread sheet programmes • word processing • presentation systems • search engines and the internet

The third module section “Programming Techniques” contains: • basics of algorithms and data structures as well as of the software

developing process • introduction to an integrated software development environment (e.g.

Eclipse) • basic concepts of imperative programming (data types, variables,

conditional statements, loops) • concepts of object-orientation (objects, classes, methods, relations

between classes) • object-oriented mapping of functional problems • creating class models with UML2 • using class libraries • basics of programming graphical user interfaces (e.g. by using Swing,

SWT) • exception handling • creating business applications

Form of assessment:

Exam: 120 minutes Assessment: Presentation/Project report


Media: • projector / presentation • board • software (e.g. Eclipse IDE, JDK) • task sheets Teaching material: • specific lecture notes • exercises • source code of solution examples • specific material for self-studies




1. Semester


Literature:

Module section “Information Technology“: Course material: none

Recommended: Rech, J.: Ethernet. Technologien und Protokolle für die Computervernetzung. Heise, Hannover, 2008.

Schneider, A.; Gruner, B.: Transtec IT-Kompendium. Transtec, Tübingen, 2003.

Frohberg, W.; Kolloschie, H.; Löffler, H. (Hrsg.): Taschenbuch der Nachrichtentechnik. Hanser, München, 2008.

Lipinski, K.: Mitp-Lexikon, Bände 1-4. mitp, Bonn, 2001.

Hein, M.; Kemmler, W.: Gigabit-Ethernet. Fossil- Verlag, Köln, 1998.

Stein, E.: Taschenbuch Rechnernetze und Internet. Hanser, München, 2004.

Schneider, U., Werner, D.: Taschenbuch der Informatik. Hanser, München, 2000.

Module section “Office“: Students are to choose their own.

Koch, D.: Suchmaschinenoptimierung. Addison-Wesley, München, 2007.

Fischer, M.: Website Boosting 2.0. Redline, Hamburg, 2009. Module section “Programming Techniques“:

Course material: none

Recommended: Niemann, A.: Objektorientierte Programmierung in Java: Der methodische und ausführliche Einstieg. bhv Publishing, Kaarst, 2010.

Braun, R.N.; Esswein, W.; Greiffenberg, S.: Einführung in die Programmierung: Grundlagen, Java, UML. Springer, Berlin, 2006.

Heinisch, C.; Müller, F.; Goll, J.: Java als erste Programmiersprache. Vieweg + Teubner, Wiesbaden, 2007.

Oestereich, B.: Objektorientiete Software-Entwicklung. Analyse und Design mit der UML 2.1. Oldenbourg, München, 2006


Version 1 10.08.2011

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1. Semester

1. Semester:

Module No. 3: Marketing





1. Semester

Module: Marketing 1/2

Module:

Marketing

No. 03

Person responsible:


Lecturers:

Prof. Dr. Julia Kormann / Prof. Dr. Barbara Brandstetter / see current course catalogue

Language:

German

Semester:


Teaching form:

Seminar tuition, exercises

No. of hours:

5 contact hours

Module value:

2.4 %

ECTS-Credits:

5

Participants:

70 students

Duration:

one semester

Frequency:

each semester


The module "Marketing" is one of the 30 modules of the IMUK studies. It is relevant for the final grade.


Other business studies courses

Workload:

Total

Contact time

Practice

Self-study

150 h

75 h

35 h

40 h

Prerequisites:

none

Learning outcomes:

The module “Marketing“ will provide the basics of marketing relevant to the IMUK course of studies. The participants are to understand the basics of strategic and operative marketing. They will be able to analyse marketing as done by selected businesses with regard to strategic and operative marketing.

The students will: • understand the history and evolution of marketing in Germany • differentiate between different stakeholders in marketing • know and be able to explain, using examples, the institutional fields of

marketing • understand the importance of business strategies of an enterprise for

the marketing goals • describe and explain, using examples, selected marketing strategies • describe and explain, using examples, elements of a marketing mix

Content:

Marketing basics: • history and definition of marketing • stake holders • markets

Institutional approaches of marketing: • B2B- vs. B2C-Marketing • service-providing marketing • non-profit marketing




1. Semester

Module: Marketing 2/2

Strategic marketing: • market analysis • business and marketing goals • selected marketing strategies

Operative marketing: • product and programme policy • pricing policy • distribution policy • communication policy

Form of assessment:

Exam: Exam, 90 minutes Assessment: Student research project (5-10 pages)


Media: • PowerPoint presentation • board

Teaching material: • specific lecture notes • tasks

Literature:

Course material: Ramme, I.: Marketing. 3. Auflage, Schäffer-Poeschel, Stuttgart, 2009.

Recommended: Backhaus, K.; Voeth, M.: Industriegütermarketing. Vahlen, München, 2009.

Bruhn, M.: Marketing: Grundlagen für Studium und Praxis. 9. Auflage, Gabler, Wiesbaden, 2008.

Bruhn, M.: Marketing für Nonprofit-Organisationen. Grundlagen – Konzepte – Instrumente. Kohlhammer, Stuttgart, 2005.

Burmann, C.; Meffert, H.; Kirchgeorg, M.: Marketing: Grundlagen marktorientierter Unternehmensführung. Konzepte – Instrumente – Praxisbeispiele. 5. Auflage, Gabler, Wiesbaden, 2007.

Homburg, C.; Krohmer, H.: Grundlagen des Marketingmanagements: Einführung in Strategie, Instrumente, Umsetzung und Unternehmens-führung. 2. Auflage, Gabler, Wiesbaden, 2009.

Kotler, P.; Keller, K. L.; Bliemel, F.: Marketing-Management: Strategien für wertschaffendes Handeln. 12. Auflage, Pearson Studium, München, 2007.

Kreutzer, Ralf T.: Praxisorientiertes Marketing. 2. Auflage, Gabler, Wiesbaden, 2008.

Meffert, H.; Bruhn, M.: Dienstleistungsmarketing. 6. Auflage, Gabler, Wiesbaden 2008.


Version 1 10.08.2011

Created by:





1. Semester

1. Semester:

Module No. 4: Design

Person responsible: Prof. Dr. Markus Caspers




1. Semester

Module: Design 1/2

Module:

Design

No. 04

Person responsible:

Prof. Dr. Markus Caspers

Lecturers:


Language:

German

Semester:


Teaching form:


No. of hours:

5 contact hours

Module value:

2.4 %

ECTS-Credits:

5

Participants:

20 students

Duration:

one semester

Frequency:

each semester


The module “Design“ is one of the 30 modules of the IMUK studies. It is relevant for the final grade.


Focusing on “Design/Communication“ within business studies, other courses in the field of Design/Communication.

Workload:

Total

Contact time

Practice

Self-study

150 h

75 h

40 h

35 h

Prerequisites:

Previous experience recommended: • Knowing how to use software to edit graphics

Learning outcomes:

Using form, colour, face, and materials as the basis, it is to be analysed and understood how to create complex communication units such as figures and characters. Samples of industrial design (packaging, marketing, web sites, information systems etc.), subdivided into means, rules and principles of design, are analysed and their creation comprehended theoretically and practically. Practical tasks for individual as well as group work are intended to find solutions, manually (using paper, cardboard, drawings) as well as DTP. The course also focuses on the basics of semiotics to understand design as shaping content or as visual communication. The students will: • comprehend that design gives the intended content shape • understand that form, colour and shape/space are basic design

parameters • learn to deconstruct and construct complex characters or design

examples (print, packaging, web) • understand and use typography as designed information • understand the basic axioms of semiotics • comprehend design tasks of varying complexity and develop solutions

independently • be able to comprehend the construction process of media designed

previously • become proficient in handling computer-based design software




1. Semester

Module: Design 2/2

Content:

• the concept of design • perception and sight • basic design • colour • principles of design • tools for digital design • basics of typography • basics of layout • information – design • character – form and content • semiotics: the meaning of semiotics • depiction: perspective • history of industrial design from 1900 up to today

Form of assessment:

Exam: Exam, 90 minutes Assessment: Student research project (design project, approx. 5-10 pages)


Media: • board • projector • objects (product-, print-, packaging design) • software (Adobe Creative Suite)

Teaching material: • specific lecture notes • tasks/briefings

Literature:

Course material: None

Recommended: Barthes, R.: Elemente der Semiologie. Suhrkamp, Frankfurt am Main, 1988.

Berger, J.: Sehen. Das Bild der Welt in der Bilderwelt. Rowohlt, Reinbek bei Hamburg, 1988.

Eco, U.: Einführung in die Semiotik. Fink, München, 1975.

Ruegg, R.: Design with Letters. Typografische Grundlagen: Gestaltung mit Schrift. Van Nostrand Reinhold, Zürich 1989.

Küppers, H.: Schnellkurs Farbenlehre. DuMont Literatur- und Kunst-Verlag, Köln, 2005.


Version 1 10.08.2011

Created by:





1. Semester

1. Semester:

Module No. 5: English I

Person responsible: Angela Pitt




1. Semester

Module: English I 1/2

Module:

English I

No. 07

Person responsible:

Angela Pitt

Lecturers:

Angela Pitt, John Halton, David Hopkins, N.N.

Language:

English

Semester:


Teaching form:

Interactive teaching, teamwork

No. of hours:

4 contact hours

Module value:

2.4 %

ECTS-Credits:

5

Participants:

max. 25 students

Duration:

one semester

Frequency:

Each semester


Other business BA-studies

Workload:

Total

Contact time

Practice

Self-study

150 h

60 h

-

90 h

Prerequisites:

students should have reached level B1 of the Common European Framework CEF in English

Learning outcomes:

The objective of this module is communication in English with regard to everyday issues in the economic world as well as situations relevant to the course of studies. The aim is to communicate precise messages maintaining a good control of complex grammar and depth of vocabulary and with regard to intercultural issues. At the same time, students are to check their own learning strategies and/or set out language-learning strategies to enable lifelong learning of English. The level of passive listening and reading comprehension should be at B2/B1 of the Common European Framework CEF. The students will: • use skills such as predictions, skimming and scanning when reading

written texts to comprehend them quickly • listen to a discussion or presentation dealing with business topics, ask

relevant questions or explain issues • understand and classify a discussion between two or more participants • to improve and enhance their English skills with regard to economic and

everyday issues




1. Semester


Content: The module contains: • Communication: what does it mean, how to assist communication by

active listening • Networking: how it is built, how to cultivate relationships, its importance

in international business • Success: definition and its characteristics, meaning of success as

related to enterprises • International marketing: how international brands are realised • Motivation: in- or extrinsic motivation, incentives, staff satisfaction • The relevant vocabulary, active and passive forms of a verb in all

tenses, compounds of verbs and prepositions are compiled and used within the relevant context

Form of assessment:

Performance test: Listening comprehension (30 minutes) (about two weeks before the exam): it is required that students pass this test before taking part in the exam

Exam: Exam, 90 minutes (listening comprehension)


Media: • board • projector / PowerPoint • recordings (radio, podcast) Teaching material: Market Leader Upper Intermediate (see below) and scripts prepared by the lecturers

Literature:

Course material: Cotton, D. et al. (2011): Market Leader Upper Intermediate. 3rd Edition, Kursbuch, Pearson Education Lt d., Harlow UK.

Artikel aus der Presse zu aktuellen Ereignisse (FT, BBC Internetseite, Economist)

Recommended: www.bbc.co.uk/news/business

Oxford Advanced Learners’ Dictionary

Longman/Langenscheidt Business English Dictionary

Murphy, R.: English grammar in use, Cambridge University Press, England, 2008.


Version 1 10.08.2011

Created by:

Angela Pitt

http://www.bbc.co.uk/news/business




2. Semester


2. Semester:

Module No. 6: Business Studies II

Person responsible: Prof. Dr. Ulrike Reisach




2. Semester

Module: Business Studies II 1/3

Module:

Business Studies II

No. 06

Person responsible:

Prof. Dr. Ulrike Reisach

Lecturers:

Prof. Prof. Dr. Ulrike Reisach / Dipl.-Kaufm. Wolfgang Ferchenbauer / see current university calendar

Language:

German

Semester:

2nd subject-related semester

Teaching form:


No. of hours:

8 contact hours

Module value:

3.8 %

ECTS-Credits:

8

Participants:

70 students

Duration:

one semester

Frequency:

each semester


The module “Business studies II“ is one of the 30 modules of the IMUK studies. It is relevant for the final grade.


Course of studies “Business information systems”, other courses of business studies.

Workload:

Total

Contact time

Practice

Self-study

240 h

120 h

60 h

60 h

Prerequisites:

Previous experience recommended: Business studies I

Learning outcomes:

The module “Business Studies II“ contains the sections “Specific Business Studies“ and “Cost Accounting”. The section “Specific Business Studies“ deals with cross-divisional functions of business organisation and human resource management as well as selected functional areas of enterprises. After completing the course the students will know different concepts of organisation and human resource management and be able to comment on their use, effects, and advantages and disadvantages. They will be able to explain decision criteria, models and methods of different stages of economic performance as well as apply and assess them for examples they work on.

The students will: • know the basics of structure and process organisation of enterprises and

recommend using them for specific industries and development stages of enterprises on a professional basis

• know different approaches of human resource management and apply the basic principles to economic examples; know instruments and leadership styles of human resource management and their strengths and weaknesses and be able to propose solutions for how to apply them to specific situations

• have an overview of business performance processes and the functional sections involved; know different processing types of production and their fields of application, of advantages and disadvantages; know decision criteria and basic models for purchasing and production




2. Semester


• see innovations as prerequisite for competitiveness and securing the future; identify drivers and barriers and make proposals for strengthening innovation; know forms and approaches of innovation management; be able to apply scenario techniques to sample cases

• know the basics of investment and costing and be able to apply them to sample cases

In the module section “Cost Accounting” students will get an overview of cost accounting, focusing on classification in financial accounting and traditional concepts of cost accounting. First of all, in the basics section, there is an overview of main terms and connections. The central role of accounting in any enterprise is then discussed. Using basic legal elements, it is shown how an annual financial statement is drawn up, beginning with compiling systematically business transactions and closing accounts. The system of full cost accounts is shown by calculating types of costs, accounting units and the cost units based on actual costs. Calculating budgeted costs is also described as marginal costing. Finally, direct costing is also dealt with.

The students will: • know the basics of accounting • be able to book basic business transactions themselves • know and understand the structure of the balance • understand connections between and interaction of profit and loss accounts

and the balance sheet • understand that cost and performance accounting are parts of an internal

accounting system or operational information system • have command of the most important elements, sections, instruments and

systems of cost and performance accounting • be able to apply traditional and modern methods of calculating actual as

well as budgeted costs

Content:

The following issues are dealt with in the module section “Specific Business Studies“: • organisation of an enterprise • human resource management • purchasing and production • innovation management • investments and financing

The following issues are dealt with in the module section “Cost Accounting“: • basics of double-entry accounting • entering typical business transactions into T-accounts • balance and profit and loss statement • annual financial statement in accordance with the German Commercial

Law (HGB) • basics and account categories of cost and activity accounting • tasks of the cost and activity accounting • statement of accruals and deferrals to accrue internal accounting to

external accounting • overview of order costing systems • cost-type accounting • cost-centre accounting • cost-unit accounting • marginal costing systems • cost management • short-term income statement

calculating budgeted costs

http://dict.leo.org/ende?lp=ende&p=DOKJAA&search=investment&trestr=0x8001

http://dict.leo.org/ende?lp=ende&p=DOKJAA&search=and&trestr=0x8001

http://dict.leo.org/ende?lp=ende&p=DOKJAA&search=costing&trestr=0x8001




2. Semester


Form of assessment:

Exam: 120 minutes Assessment: Presentation


Media: • whiteboard, visualizer • projector / PowerPoint • lecture, discussion, teamwork Teaching material: • specific, lecture-oriented presentations • case-studies, latest news and examples of businesses taken from the

media (and stored as links in the eLearning platform)

Literature:

Module section “Specific Business Studies“:

Course material: • Thommen, J.-P.; Achleitner A.-C.: Allgemeine Betriebswirtschaftslehre.

Gabler, Wiesbaden, 2009. • Commercial section of a nationwide newspaper

Recommended: Hopfenbeck, W.: Allgemeine Betriebswirtschafts- und Managementlehre. Das Unternehmen im Spannungsfeld zwischen ökonomischen, sozialen und ökologischen Interessen. 14. Auflage, , redline wirtschaft, München, 2002.

Hutzschenreuter, T.: Allgemeine Betriebswirtschaftslehre. Grundlagen mit zahlreichen Praxisbeispielen. 2. Auflage, Gabler, Wiesbaden, 2008.

Schreyögg, G.; Koch, J.: Grundlagen des Managements. Basiswissen für Studium und Praxis. Gabler, Wiesbaden, 2007.

Vahs, D.; Schäfer-Kunz, J.: Einführung in die Betriebswirtschaftslehre. 5. Auflage, Schäffer-Pöeschel, Stuttgart, 2007.

Wöhe, G.; Döring, U.: Einführung in die Allgemeine Betriebswirtschaftslehre. 23. Auflage, Vahlen, München, 2008. Module section “Cost Accounting”: Course material: None

Recommended: Vahs, D.; Schäfer-Kunz, J.: Einführung in die Betriebswirtschaftslehre. Teil IV. Schäffer-Poeschel, Stuttgart, 2007.

Wöhe, G.: Einführung in die Allgemeine Betriebswirtschaftslehre. Sechster Abschnitt. Vahlen Verlag, München, 2008.

Zschenderlein, O.: Buchführung 1 – Grundlagen/Kompakt-Training. Kiehl Verlag, Ludwigshafen, 2009.

Zschenderlein, O.: Buchführung 2 - Vertiefung/Kompakt-Training. Kiehl Verlag, Ludwigshafen, 2009.

Olfert, K.: Kostenrechnung/Kompakt-Training. Kiehl Verlag, Ludwigshafen, 2010.


Version 1 10.08.2011

Created by:

Prof. Dr. Ulrike Reisach / Dipl.-Kaufm. Wolfgang Ferchenbauer




2. Semester

2. Semester:

Module No. 7: Communication Technology and Databases

Person responsible: Prof. Dr.-Ing. Harald Gerlach




2. Semester

Module: Communication Technology and Databases 1/3

Module:

Communication Technology and Databases

No. 07

Person responsible:


Lecturers:

Prof. Dr.-Ing. Harald Gerlach / see course catalogue

Language:

German

Semester:


Teaching form:

classes with interactive teaching, lecture

No. of hours:

7 contact hours

Module value:

3.3 %

ECTS-Credits:

7

Participants:

70 students

Duration:

one semester

Frequency:

each semester


The module “Communication Technology and Databases“ is one of the 30 modules of the IMUK studies. It is relevant for the final grade.


Business Information Systems Media Informatics Communication technology Business studies

Workload:

Total

Contact time

Practice

Self-study

210 h

105 h

20 h

85 h

Prerequisites:

Previous experience recommended: • basics of information technology • programming techniques • office

Learning outcomes:

The module contains the sections “Communication Technology” and “Databases”:

In the section “Communication Technology” students will get an overview of up-to-date and widely used communication systems, their performance and technical capabilities, their application in business environments and also their limitations. On demand they are to be able to select and deploy them.

Students will also become acquainted with modern cryptographic methods and realise their necessity in everyday business procedures. Beyond that, they will learn these methods as basis for other subjects.

The students will: • be given an overview of the most important, modern communication

systems and be able to rate and employ them according to their performance profiles

• learn and understand the concepts and functions of wireless communication technology

• comprehend and apply the basics of modern cryptography




2. Semester


In the section “Databases” students will comprehend the basic concepts (relational model, SQL) and applications (OLTP, OLAP) of relational databases in enterprises to be able to employ such database systems. Students will also be able to develop a simple client-database application with a GUI (forms).

The students will: • learn about (relational) database systems and SQL • master the deployment process for database applications (modelling

data, logical design of the database, user interface) • gain practical experience in working with a database system

become team players

Content:

The following issues are dealt with in the module section “Communication Technology”:

1. wireless communication system • Mobile (tele-)communication (GSM, GRPS, UMTS, HSDPA/HSUPA,

LTE) • communication per satellite • Wireless Local Area Network (WLAN) • Bluetooth • Radio Frequency Identification (RFID) • digital broadcasting

2. wired communication systems • Integrated Services Digital Network (ISDN) • “Digital Subscriber Line (DSL) • Voice over IP (VoIP)

3. cryptography • Monoalphabetic procedures • Polyalphabetic procedures • Modern symmetric and asymmetrical cryptographic techniques • Public Key Infrastructure (PKI)

The following issues are dealt with in the module “Databases”:

1. modelling data • developing an E-R model

2. logical design of a database • mapping an E-R model to relations • referential integrity • normal forms (1st to third)

3. aspects of the physical design of a databasse, such as • indices • organising data

4. creating and working with a database via a QBE interface (MS Access) • defining tables • queries • changes • form • reports, macros




2. Semester


5. creating and working with a Server-database via an interactive SQL interface (MySQL) • basic structure of database-based application systems (multi-tier-

architecture) • definition of tables • queries • changes • synchronising multiple users (access protection, transactions) • basics of a programming interface to SQL (e.g. ODBC, JDBC)

Form of assessment:

Exam: 120 minutes Assessment: Project report/presentation


Media: • board • projector/PowerPoint

Teaching material: • specific lecture notes, case studies

Literature:

Module section “Communication Technology“: Course material: None

Recommended: Roth, J.: Mobile Computing. Grundlagen, Technik, Konzepte. dpunkt, Heidelberg, 2005.

Finkenzeller, K.: RFID-Handbuch. Grundlagen und praktische Anwendungen induktiver Funkanlagen, Transponder und kontaktloser Chipkarten. Hanser, München, 2006.

Kippenhahn, R.: Verschlüsselte Botschaften. Geheimschrift, Enigma und Chipkarte, rororo, Reinbek bei Hamburg, 1999.

Singh, S.: Geheime Botschaften: Die Kunst der Verschlüsselung von der Antike bis in die Zeiten des Internet. dtv, München, 2000.

Komar, B.: Microsoft Windows Server 2003 PKI und Zertifikatssicherheit. Microsoft Press, Unterschleißheim, 2004. Module section “Databases“: Course material: None

Recommended: Kemper, A.; Eickler, A.: Datenbanksysteme. Oldenbourg, München, 2004.

Faeskorn-Woyke, H. et al.: Datenbanksysteme – Theorie und Praxis mit SQL2003, Oracle und MySQL. Pearson, München, 2007.

Buchmann, A.; Smolarek, R.: SQL, MySQL 5 interkativ. Omnigena, Düsseldorf, 2005.

Klug, Uwe: Datenbank-Anwendungen entwerfen & programmieren. W3L, Herdecke, 2008.

Kudraß, Thomas: Taschenbuch Datenbanken. München, Hanser, 2007.


Version 1 10.08.2011

Created by:

Prof. Dr. Harald Gerlach




2. Semester

2. Semester:

Module No. 08: Marketing Communication I

Person responsible: Prof. Andrea Kimpflinger




2. Semester

Module: Marketing Communication I 1/2

Module:

Marketing Communication I

No. 08

Person responsible:

Prof. Andrea Kimpflinger

Lecturers:


Language:

German

Semester:


Teaching form:

classes with interactive teaching, practical exercises

No. of hours:

4 contact hours

Module value:

2.4 %

ECTS-Credits:

5


70 students

Duration:

one semester

Frequency: each semester


The module “Marketing Communication I“ is one of the 30 modules of the IMUK studies. It is relevant for the final grade.


Other courses of business studies with the subject “Marketing communication“, other courses of studies focusing on media and communication

Workload:

Total

Contact time

Practice

Self-study

150 h

60 h

50 h

40 h

Prerequisites:

Previous experience recommended: • Marketing • Business studies

Learning outcomes:

In the module “Marketing Communication I“ students will gain insight into marketing measures of business communication. Positioning, branding and corporate identity will be explained. They will learn about different types of marketing and their quantitative as well as qualitative success criteria when selecting them for and integrating them into a media plan. The module “Marketing communication I“ will focus on out-of-home media (poster, ambient media, transport media, advertising media of the German railway) and print advertising (advertisements). Practical examples will illustrate how to use them, and the basics acquired will be applied to practical tasks. The module “Marketing communication I“ is prerequisite for the lecture “Marketing communication II“ which deals with the types of marketing and media TV, fairs, events, www, social media, movies and broadcasting. After concluding the module, types of communication in the conflicting areas of enterprise / product – customer – competition can be evaluated, selected and applied.




2. Semester

Module: Marketing Communication I 2/2

The students will: • know, comprehend and apply positioning, branding as well as the

goals of corporate identity • know and be able to apply to a meadiaplan in accordance with

communication goals any media as well as their types of advertisement (part 1: out-of-home media and print advertising) relevant to market communication

• transfer and apply such knowledge to practical tasks

Content:

• introduction to the subject • positioning • branding • Corporate Identity • communication channels and communication mix • Out-of-Home Media • advertisements

Assessment:

Exam: Exam, 90 minutes Assessment: Student research project , 5-10 pages



Teaching material: • specific lecture notes

Literature:


Recommended: Ries, A.; Trout, J.: Positioning: The Battle for Your Mind. Mcgraw-Hill Professional, New York, U.S.A.,2001.

Ries, A.; Ries, L., Die zweiundzwanzig unumstößlichen Gebote des Branding. Econ, Berlin, 1999.

Kotler, P.; Armstrong, G.; Saunders, J.; Wong, V.: Grundlagen des Marketing. Pearson Studium, München, 2007. Birkigt, K.; Stadler, M.; Funck, H. J.: Corporate Identity. Moderne Industrie, Landsberg am Lech, 2002.

Herbst, D.: Corporate Identity. Cornelsen, Berlin, 2003.

Fill, C.: Marketing-Kommunikation; Pearson Studium, München, 2001.

Scharf, A.; Schubert B.; Hehn, P.: Marketing. Einführung in Theorie und Praxis. Schäffer Poeschel, Stuttgart, 2009. Hanser, P.: Werbe- und Marketingplaner 2009. Schäffer-Poeschel, Stuttgart, 2008.


Version 1 10.08.2011

Created by:





2. Semester

2. Semester:

Module No. 9: Project Management

Person responsible: Prof. Dr. Achim Dehnert




2. Semester

Module: Project Management 1/2

Module:

Project Management

No. 09

Person responsible:

Prof. Dr. Achim Dehnert

Lecturers:


Language:

German

Semester:


Teaching form:

Classes with interactive teaching, integrated practice

No. of hours:

4 contact hours

Module value:

2.4 %

ECTS-Credits:

5


70 students

Duration:

one semester

Frequency:

each semester


The module “Project Management“ is one of the 30 modules of the IMUK studies. It is relevant for the final grade.



Workload:

Total

Contact time

Practice

Self-study

150 h

60 h

45 h

45 h

Prerequisites:

Passing the module: • Business studies I

Previous experience recommended: • basic experience in an enterprise • MS Office products

Learning outcomes:

This module deals with the process groups and knowledge areas as they have been defined by the PMI (Project Management Institute). They will be intensively used in tasks and modern case studies. All subjects of the module will be complemented by practical tasks taken from the professional environment expecting the students later in their career. To familiarize students with up-to-date tools the tasks will be handled, wherever it is reasonable, with MS-Project. Other similar products as well as open-source software tools will also be referred to.

The students will: • know and apply the theory of project management • know specific management techniques to be able to control a

project throughout its life cycle • be able to apply different methods and tools to plan and control

projects • know which factors are decisive for the success of a project and

how to influence them.




2. Semester

Module: Project Management 2/2

Content:

• general definitions of project management • the processes of project management according to the PMI

Project management knowledge areas: • integration management • time management • cost management • human resource management • communications management • risk management • purchasing management

Form of assessment:

Exam: Exam, 90 minutes Assessment: Presentation


Media: • board • projector / Power Point Teaching material: • specific lecture notes on the basis of PMBOK, 3rd Edition

The methods used by the Project Management Institute (PMI) are dealt with intensively. The intensive participation combined with practical tasks will be the basis for the certification as CAPM (Certified Associate for Project Management). Attending the lecture will also qualify the students to formally apply for the certification.

Literature:

Course material: PMBOK - A Guide to the Project Management Body of Knowledge, PMI, 4th Ed.

Recommended: Bruno, J.: Projektmanagement. vdf Hochschulverlag, Zürich, 2008.

Küster, J.: Handbuch Projektmanagement. Springer, Berlin u.a., 2008.

Olfert, Klaus: Kompakt-Training Projektmanagement; Kiehl, Ludwigshafen (Rhein), 2008.

Bergmann, Rainer: Organisation und Projektmanagement. Physica-Verlag, Heidelberg, 2008.


Version 1 10.08.2011

Created by:





2. Semester

2. Semester:

Module No. 10: English II

Person responsible: Angela Pitt




2. Semester

Module: English II 1/2

Module:

English II

No. 10

Person responsible:

Angela Pitt

Lecturers:

Angela Pitt/see current catalogue

Language:

English

semester:

2nd subject- related semester

Teaching form:

Interactive teaching, teamwork

No. of hours:

4 contact hours

Module value:

2.4 %

ECTS-Credits:

5

Participants:

max. 25 students

Duration:

one semester

Frequency:

Each semester


Other business BA-studies

Workload:

Total

Contact time

Practice

Self-study

120 h

60 h

-

60 h

Prerequisites:

• students must have passed the English I exam • job changers must have passed B2/B1 of the Common European

Framework CEF

Learning outcomes:

It is the goal of the module to consolidate and improve the students‘ skills in expressing themselves accurately in English and to understand complex messages in English. Their own skills, strengths and weaknesses are analysed to find learning strategies. Guidelines of the course are sensitivity towards the levels of language and style, awareness of possible misinterpretations of the listener and mindfulness of clear logical structure. Students are to be able to deal confidently with long reading texts relating to study and business study topics. At the end of the course the participants will be able to (at level B2 in English):

• prepare a short statistical analysis showing the possible causes of trends

• explain a text and answer questions regarding that text • write an essay about a business study topic using academic and

objective language • master the vocabulary suitable to the topic and maintain good control

of complex grammatical structures




2. Semester

Module: English II 2/2

Content:

Content of the module: • risks in everyday and commercial life and how to manage them • ecommerce and how companies deal with it, expectations of the

customers • teamwork, how to build teams, team management • financing startups • customer service, complaints, their causes and how to deal with them • how to manage crises, social responsibility, dealing with complaints • mergers & acquisitions, criteria for success and failure Grammar focus will be on: • adverbs • conditional • modals (forms of the past) • gerund Productive writing skills are to be strengthened by focusing on: • complex sentence constructions • how to build a paragraph (topic sentences and how to develop them) • cohesion method

Form of assessment:

Exam: Written exam, 90 minutes (essay, report, comprehension questions)


Media: • board • projector/PowerPoint Teaching material: • Market Leader (see below) and scripts prepared by the lecturers

Literature:

Course material: Cotton, D. et al (2011): Market Leader U pper Intermediate 3rd Edition, Kursbuch, Pearson Education Lt d., Harlow, 2008.

Artikel aus der Presse zu aktuellen E reignissen (FT, BBC Internetseite, Economist)

Recommended: www.bbc.co.uk/news/business

Oxford Advanced Learners’ Dictionary

Longman/Langenscheidt Business Englis h Dictionary

Murphy, R.: English grammar in use, Cambridge University Press, England, 2008.


Version 1 10.08.2011

Created by:

Angela Pitt

http://www.bbc.co.uk/news/business




3. Semester

3. Semester:

Module No. 11: Media Law and Technology

Person responsible: Prof. Dr. Harald Gerlach




3. Semester

Module: Media law and technology 1/3

Module:

Media Law and Technology

No. 11

Person responsible:

Prof. Dr. Harald Gerlach

Lehrender:

Prof. Dr. Harald Gerlach / Prof. Dr. Kai-Thorsten Zwecker

Language:

German

Semester:

3rd subject-related semester

Teaching form:


No. of hours:

6 contact hours

Module value:

3.3 %

ECTS-Credits:

7

Participants:

70 students

Duration:

one semester

Frequency:

each semester


The module “Media Law and Technology” is one of the 30 modules of the IMUK studies. It is relevant for the final grade.


Course of studies business information systems and other study courses relating to media

Workload:

Total

Contact time

Practice

Self-study

210 h

90 h

20 h

100 h

Prerequisites:

Previous experience recommended: • basics of information technology • Communication technology (Cryptography)

Learning outcomes:

The module “Media Law and Technology“ contains two sections:

Goal of the module section “Media Law“ is to make students sensitive for legal topics when employing “New media“. After having completed this module section, they will know the most important legal basics and be able to follow legal argumentation techniques. To be able to cooperate practically with inhouse or external lawyers later, students are to be able to assess the legally important facts of a case quickly and to inspect them as to fundamental legal aspects to be able to react adequately. This is why many practical case studies will be dealt with in the module section. The students will: • know the basics of fundamental legal concepts and basics of the new

media law • know practical cases of jurisdiction • know legal argumentation techniques and the principle of claims • become acquainted with communication and cooperation with lawyers • be able to work with verdicts • become acquainted with legal method competence • be able to deal with simple commercial cases on their own




3. Semester

Module: Media law and technology 2/3

In the module section “Media Technology“ a broad overview of modern media technical systems and standard devices is to enable students to select devices based on their technical know-how and to use them expertly in their everyday professional life. The students will: • know, comprehend and apply to practical tasks basic concepts and

modes of operation of modern media technological hardware • understand theoretical basics of encoding techniques, take them into

consideration in practice and apply them accordingly • understand necessity and functionality of digital rights management

and know its technological applications

Content:

The module section “Media Law“ contains: Competence and skills as described above are obtained by dealing with the following topics: • legal aspects of concluding contracts and of concluding contracts in the

internet • obligations to inform in e-commerce • distance contracts • law of unfair competition within the context of new media • intellectual property rights and trademark law The module section “Media Technology“ contains: • equipment and tools (such as monitor, graphic card, printer, scanner,

projector etc.) • encoding and compressing methods (lossless and lossy compression

methods, image-, video- and audio formats, analogue/digital converter, audio and video media)

• copyright (legal basics, integrity assurance, creatorship assurance, digital watermark, steganography, digital rights management)

Form of assessment:

Exam: 120 minutes


Media: • board • Flip chart • projector / Power-Point • books on the subject

Teaching material: • script • case studies

Literature:

Module section “Media Law“: Course material: None

Recommended: Fritzsche, J.: IT-Recht. 1. Auflage, Beck, München, 2009. Dörr, D.; Schwartmann, R.: Medienrecht. 2. Auflage, Müller, Heidelberg, 2010.

Fechner, F.: Fälle und Lösungen zum Medienrecht. 2. Auflage, Mohr Siebeck, Tübingen, 2009.




3. Semester

Module: Media Law and Technology 3/3

Module section “Media Technology“: Course material: None

Recommended: Malaka, R. (u.a.): Medieninformatik. Pearson Studium, München, 2009.

Tönnies, K.: Grundlagen der Bildverarbeitung. Pearson Studium, München, 2005.

Strutz, T.: Bilddatenkompression. Vieweg, Wiesbaden, 2005.

Bruns, K.: Taschenbuch der Medieninformatik. Hanser, München, Wien, 2005.

Henning, P.: Taschenbuch Multimedia. Hanser, München, 2007.

Röttel, K.: Der Logarithmus. Bayerischer Schulbuchverlag, München, 1971.


Version 1 10.08.2011

Created by:

Prof. Dr. Harald Gerlach / Prof. Dr. Kai-Thorsten Zwecker




3. Semester

3. Semester:

Module No. 12: Web Engineering and Media Design I

Persons responsible: Prof. Dr. Philipp Brune / Prof. Dr. Markus Caspers / Prof. Danny Franzreb




3. Semester

Module: Web Engineering and Media Design I 1/3

Module:

Web Engineering and Media Design I

No. 12

Persons responsible:

Prof. Dr. Philipp Brune / Prof. Dr. Markus Caspers/ Prof. Danny Franzreb

Lecturers:

Prof. Dr. Philipp Brune / Prof. Dr. Markus Caspers / Prof. Danny Franzreb

Language:

German

Semester:


Teaching form:

Seminar tuition, exercises, practical training

No. of hours:

8 contact hours

Module value:

2.4 %

ECTS-Credits:

8


70 students

Duration:

one semester

Frequency:

each semester


The module “Web Engineering and Media Design I“ is one of the 30 modules of the IMUK studies. It is relevant for the final grade.


Business information systems, other media design courses of study

Workload:

Total

Contact time

Practice

Self-study

240 h

120 h

40 h

80 h (Project)

Prerequisites:

Taking part in and passing the modules: • information and programming technology • communication technology and data bases • design • marketing communication I

Learning outcomes:

The module contains the sections “Web Engineering“ and “Media Design I“.

In “Web Engineering“ the skills and knowledge acquired in the modules “Information and Programming Techniques“ and “Communication and Databases“ are merged to learn the most important aspects of software engineering (requirements analysis, subject-specific specifications, implementation) of web applications. The focus is on constraints and requirements of commercial web applications (e.g. for eBusiness, online communication). Along the phases of the software development process the concepts, techniques, methods and examples of software tools relevant for web applications are introduced. They are developed and applied in practice and in project reports. The “Media Design“ lecture held parallel will convey the design aspects of creating and setting up web pages. By realising an example of a typical commercial web application, in the section “Web Engineering“ the foundations are laid to understand implementation, functionality and use of typical corporate IT applications (standard as well as individual software) later in the module “IT applications and business processes“.




3. Semester


The students will: • understand the development process for creating a web

application (webpages with dynamic content) • master the technical basics of web applications • be able to create a web application • become team players

The module section “Media Design I“ is intended to deepen and apply the knowledge acquired previously to design basics as well as the technical requirements for creating media. This includes print and web media which will be dealt with in both sections of the course. Students are briefed about and will implement a complex design or programming task including different aspects of design and technical specifications.

The students will: • understand and comprehend the specific creating and

producing processes of different media (print / web) • master the technical basics of DTP • understand photography and image processing as integral

part of creative challenges • be able to draft and design a simple web page • become team players

Content:

The module section “Web Engineering“ contains: • the development process of web applications

a. requirements analysis and specification b. implementing and testing c. deployment

• architecture and functionality of web applications • clientside programming (e.g. DHTML and JavaScript) • basics of the XML technology • serverside implementation (e.g. via Java /JSP / JSF or PHP)

with access to a database The module section “Media Design I“ contains: • what are media? function, spread, use, intention and

technology • draft, create and assess images, photographic methods,

photographic esthetics • partition and design surfaces, editorial design/web design • typographical basics:

headline, subline, copy, captions • producing media: concept and structure, concepting

according to specifications the students were briefed in • tools of digital design:

InDesign, Illustrator, Photoshop, Acrobat, Dreamweaver • print production process:

final drawing, preflight, prepress, proof • production and printing methods and technologies designing

and creating a website

Assessment:

Exam: Project report Assessment: Presentation




3. Semester



Media: • projector/presentation of slides • board • software (e.g. Eclipse IDE, JDK, Apache Tomcat) • task sheets

Teaching material: • specific lecture notes • exercises • source code of solution examples • specific material for self-study

Literature:

Module section: “Web Engineering“: Course material: None

Recommended: Müller, B.: JavaServer Faces. Ein Arbeitsbuch für die Praxis. Hanser Fachbuch, München, 2006.

Kappel, G.; Pröll, B.; Reich, S.; Retschitzegger, W. (Hrsg.): Web Engineering – Systematische Entwicklung von Web-Anwendungen. dpunkt.verlag, Heidelberg, 2003.

Oestereich, B.: Objektorientiete Softwareentwicklung. Analyse und Design mit der UML 2.1. Oldenbourg, München, 2006.

SELFHTML e.V. (Hrsg.): Website, online unter selfhtml:http://de.selfhtml.org (Zugriff am 05.05.2010). Module section “Media Design I“: Course material: None

Recommended: Ruegg, R.: Design with Letters. Typografische Grundlagen: Gestaltung mit Schrift. Van Nostrand Reinhold, Zürich 1989.

Küppers, H.: Schnellkurs Farbenlehre. DuMont Literatur- und Kunst-Verlag, Köln, 2005.

Fiell, C.; Fiell, P.: Icons. Graphic Design for the 21st Century. Taschen, Köln u.a., 2005.

Fiell, C.; Fiell, P.: Icons. Design Handbook: Concepts - Styles – Materials. Taschen, Köln, u.a., 2006.

O.V.: Domus 03 - Domus 09. Köln, 2009.

Wiedemann, J. (Hrsg.): Logo Design. Vol. 2. Taschen, Köln u.a., 2009.

O.V.: Rock & Street Culture. Design Parts Sourcebook. Hundreds of Icons, Illustrations and Letters for Rock-Themed Projects and Designs. Edition Olms, Oetwil am See, 2008.

Pesch, M.; Weisbeck, M.: Discstyle. The Graphic Arts of Electronic Music and Club Culture. Edition Olms, Oetwil am See, o.J..

Hoffmann, M.: Modernes Webdesign: Gestaltungsprinzipien, Webstandards, Praxis. Galileo Press, Bonn, 2008.


Version 1 10.08.2011

Created by:

Prof. Dr. Philipp Brune / Prof. Danny Franzreb

http://de.selfhtml.org/




3. Semester

3. Semester:

Module No. 13: Marketing Communication II





3. Semester

Module: Marketing Communication II 1/2

Module:

Marketing Communication II

No. 13

Person responsible:


Lecturers:


Language:

German

Semester:


Teaching form:


No. of hours:

4 contact hours

Module value:

2.4 %

ECTS-Credits:

5


70 students

Duration:

one semester

Frequency:

each semester


The module “Market Communication II“ is one of the 30 modules of the IMUK studies. It is relevant for the final grade.


Other business studies courses focusing on marketing communication.

Workload:

Total

Contact time

Practice

Self study

150 h

60 h

50 h

40 h

Prerequisites:

Taking part in and passing the module: • Marketing communication I

Previous experience recommended: • marketing • business studies I • business communication I

Learning outcomes:

The module “Marketing Communication II“ will deepen the knowledge of the marketing activities of a company gained in “Marketing communication I“. Students will learn about different types of marketing and their quantitative as well as qualitative success criteria when selecting them for and integrating them into a media plan. In “Marketing Communication II” the types of marketing and media such as TV, fairs, events, www, social media, movies and broadcasting are dealt with. Practical examples will illustrate how to use them and the basics acquired will be applied to practical tasks. After concluding the module, types of communication in the conflicting areas of enterprise / product – customer – competition can be evaluated, chosen and applied. The students will: • know and be able to include in a media plan in accordance with

communication goals any media applicable to market communication and their types of advertising (part 2: TV, fairs, events, www, social media, movies and broadcasting) relevant to market communication

• transfer and apply such knowledge to practical tasks




3. Semester

Module: Marketing Communication II 2/2

Content:

• TV • fairs • events • www, social media • movies • broadcasting

Form of assessment:

Exam: Written exam, 90 minutes Assessment: Student research project , 5-10 pages


Media: • board • projector/Power-Point


Literature:


Recommended: Fill, C.: Marketing-Kommunikation. Pearson Studium, München, 2001.

Busch, R.; Seidenspinner, M.; Unger, F.: Marketing Communication Policies. Springer, Berlin, 2006.

Düssel, M.: Handbuch Marketingpraxis: Von der Analyse zur Strategie. Ausarbeitung der Taktik. Steuerung und Umsetzung in der Praxis. Cornelsen Verlag Scriptor, 2006, Berlin.

Schweiger, G.; Schrattenecker, G.: Werbung; UTB, Stuttgart, 2009.

Hanser, P.: Werbe- und Marketingplaner 2009. Schäffer- Poeschel, Stuttgart, 2008.

von Graeve, M.: Erfolgsfaktor Eventmarketing: Wie Sie mit Events, Roadshows und Messen die Märkte erobern. Businessvillage, Berlin, 2006.

Fischer, M.: Website Boosting 2.0; Mitp-Verlag, Heidelberg, 2009.


Version 1 10.08.2011

Created by:





3. Semester

3. Semester:

Module No. 14: Text Workshop

Person responsible: Prof. Dr. Barbara Brandstetter




3. Semester

Module: Text Workshop 1/2

Module:

Text Workshop

No. 14

Person responsible:

Prof. Dr. Barbara Brandstetter

Lecturers:


Language:

German

Semester:


Teaching form:


No. of hours:

4 contact hours

Module value:

2.4 %

ECTS-Credits:

5

Participants:

70 students, divided into at least two groups

Duration:

one semester

Frequency:

each semester


Other media-scientific and journalistic courses of studies.

Workload:

Total

Contact time

Practice

Self-study

150 h

60 h

60 h

30 h

Prerequisites:

- Learning outcomes:

The module “Text Workshop” deals with journalistic basics for print and online media. The students will learn to write texts for print as well as for the internet and mobile platforms. The most important journalistic styles such as report, news and comment are dealt with as well as writing press releases. Writing techniques as well as handling sources and PR-material and researching techniques are trained. It will be shown how topics can be prepared so as to be attractive for different media. Students will apply their knowledge to practical tasks. Typical workdays and the organisation of an editorial department are also dealt with, as well as knowing how press offices and PR agencies operate. The students will: • write press releases ready for publication, do research for this and

write comments and background reports • learn how to deal with sources • use different research techniques • edit texts for online and social media and write texts optimised for

search engines • learn how editorial departments are organised and how they operate • get to know the media market in Germany

Content:

• print • internet • social media




3. Semester

Module: Text Workshop 2/2

Thematic blocks (with numerous exercises and examples): • journalistic basics and the media market in Germany • editorial management • sources – which can I trust? • researching techniques • topics: search for, formulate attractively and sell them • writing workshop print • writing workshop online (including writing texts optimised for search

engines)

Form of assessment:

Exam: Student research project


Media: • board • projector / PowerPoint • working with a laptop

Teaching material: • specific lecture notes • practical writing and researching exercises

Literature:

Course material: LaRoche, W. von: Einführung in den praktischen Journalismus. Econ, Berlin, 2008.

Schneider, W.: German für junge Profis. Wie man gut und lebendig schreibt. Rowohlt, Berlin, 2010.

Recommended: Fasel, C.: Textsorten. UVK, Konstanz, 2008.

Bischl, K.: Die professionelle Pressemitteilung, VS-Verlag, Wiesbaden, 2011.

Hooffacker, G.: Online-Journalismus. Ein Handbuch für Ausbildung und Praxis. Econ, Berlin, 2010.

Jakubetz, C.: Crossmedia, UVK, Konstanz, 2008.

Medium Magazin (Hrsg.): Journalisten-Werkstatt. Wie Wörter wirken. Johann Oberauer Verlag.

Medium Magazin (Hrsg.): Journalisten-Werkstatt. Wie Sätze wirken. Johann Oberauer Verlag.

Medium Magazin (Hrsg.): Journalisten-Werkstatt. Wie Texte wirken. Johann Oberauer Verlag.

Meier, K.: Journalistik. UTB, Konstanz, 2007.

Scheiter, B.: Themen finden. UVK, Konstanz, 2008.

Schneider, W.; Esslinger, D.: Die Überschrift, UVK, Konstanz, 2007.

Schöfthaler, E.: Die Recherche. UVK, Konstanz, 2006.

Weischenberg, S.; Malik, M.; Scholl, A.: Souffleure der Mediengesellschaft. UVK, Konstanz 2006.

Wolff, V.: ABC des Zeitungs- und Zeitschriftenjournalismus, UVK, Konstanz, 2006.


Version 1 10.08.2011

Created by:





3. Semester

3. Semester:

Module No. 15: Corporate Communications I





3. Semester

Module: Corporate Communications I 1/2

Module:

Corporate Communications I

No. 15

Person responsible:


Lecturers:

Prof: Dr. Julia Kormann/see current university calendar

Language:

German

Semester:


Teaching form:


No. of hours:

4 contact hours

Module value:

2.4 %

ECTS-Credits:

5


70 students

Duration:

one semester

Frequency:

each semester


The module “Corporate Communications I“ is one of the 30 modules of the IMUK studies. It is relevant for the final grade.


Other courses of studies dealing with corporate communications, business studies focusing on communication

Workload:

Total

Contact time

Practice

Self-study

150 h

60 h

60 h

30 h

Prerequisites:

Taking part in and passing the modules: • Marketing • Business studies I

Learning outcomes:

The module “Corporate Communications I” will provide the knowledge and skills relevant for public relations (PR). It is divided into a theoretical section dealing with the relevant topics as well as a practical section where the students apply PR instruments to examples of fictitious enterprises in real industries.

The students will: • know the history and theories of PR and be able to explain the

function of PR in corporate and marketing communication • understand the importance of journalists and media for public

relations and assess critically the relationship between PR and media

• know and apply the basics of communications controlling • develop a PR concept • know and apply the instruments of PR

Content:

• Basics of corporate communications (corporate communications vs. marketing, selected definitions and models of corporate communications, the function “corporate communications” in practice, media and their impact, journalists as target group of PR)




3. Semester

Module: Corporate Communications I 2/2

• creating value by corporate communications (DPRG/ICV framework and its practical application)

• planning and forming a concept for corporate communications (types of concepts, fields of activity within the four phases analysis, concept, implementation and evaluation, implementing the first two phases in the practical part)

• media relations – selected instruments of PR (press mailing list, press release, press kit, press portals in the internet, press conferences, press interviews, off-the-record interviews, PR campaigns)

Form of assessment:

Exam: Written exam, 90 minutes Assessment: Presentation


Media: • PowerPoint presentation • board

Teaching material: • specific lecture notes • tasks/case studies

Literature:

Course material: Mast, C: Unternehmenskommunikation: Ein Leitfaden; 2. Auflage, UTB-Taschenbuch, Lucius & Lucius, Stuttgart, 2008.

Bruhn, M.: Unternehmens- und Marketingkommunikation: Handbuch für ein integriertes Kommunikationsmanagement; 2. Auflage, Vahlen, München, 2010.

Recommended: Herbst, D.: Handbücher Unternehmenspraxis: Praxishandbuch Unternehmenskommunikation: Professionelles Management. Kommunikation mit wichtigen Bezugsgruppen. Instrumente und spezielle Anwender. Cornelsen, Berlin, 2004.

Leipziger, J. W.: Konzepte entwickeln: Handfeste Anleitungen für bessere Kommunikation. Mit vielen praktischen Beispielen; Frankfurter Allgemeine Buch, Frankfurt am Main, 2009.

Meckel, M.; Schmid, B. F.: Unternehmenskommunikation: Kommunikationsmanagement aus Sicht der Unternehmensführung. 2. Auflage, Gabler, Wiesbaden, 2008.

Piwinger, M.; Zerfaß, A. (Hrsg.): Handbuch Unternehmenskommunikation. Gabler, Wiesbaden, 2007.

Röttger, U. (Hrsg.): Theorien der Public Relations; 2. Auflage, VS-Verlag, Wiesbaden, 2009.


Version 1 10.08.2011

Created by:





4. Semester

4. Semester:

Module No. 16: Practical Semester (introduction and conclusion)

Person responsible: Prof. Dr.-Ing. Harald Gerlach / Prof. Andrea Kimpflinger




4. Semester

Module: Practical Semester 1/3

Module:

Practical Semester (introduction and conclusion)

No. 16

Person responsible:

Prof. Dr-Ing. Harald Gerlach / Prof. Andrea Kimpfling er

Lecturers:

Prof. Dr.-Ing. Harald Gerlach / Prof. Andrea Kimpflinger / assistant lecturers

Language:

German

Semester:

4th subject-related semester

Teaching form:


No. of hours:

5 contact hours

Module value:

2.9%

ECTS-Credits:

6

Participants:

20 students

Duration:

block courses (total approx. 10 days)

Frequency:

each semester


The module “Practical Semester“ is one of the 30 modules of the IMUK studies and intended to prepare for and later wrap up the practical semester. It is relevant for the final grade.


The interdisciplinary training in soft skills can be applied to all practical courses of studies.

Workload:

Total

Contact time

Practice

Self-study

180 h

75 h

20 h

85 h

Prerequisites:

None

Learning outcomes:

During the fourth subject-related semester, the course of studies schedules a practical semester of 20 weeks (100 days in the company). This is to allow the students to apply their theoretical knowledge to everyday business life. The module “Practical Semester“ contains the two sections “Practical Seminar I“ (introduction) and “Practical Seminar II“ (wrapping up). At the end of the third semester, in the week after the exam period and before beginning their practical semester, the students take part in “Practical Seminar I“. It takes one week and students are prepared for the practical semester and the deployment in enterprises by lectures and practical tasks dealing with soft skills.

The students will: • understand and successfully handle the challenges of applying for a job • know, understand and apply the communication forms and processes of

everyday business life • evaluate scientific literature and use it appropriately in texts • comprehend the position and the ensuing tasks and scope of

responsibilities of senior managers and thus carry out practical leadership in their own area of responsibility

• become capable of preparing decisions meticulously and to making such decisions competently




4. Semester


At the end of the fourth semester, after the exam period and before the beginning of the lectures of the fifth semester, the “Practical Seminar II“ takes place. In this block concluding the practical semester the students will present their semester project to all peers by a 10 – 15 minute presentation. The presentation will be done in PowerPoint and be projected by projector. In addition, the students hand in their report on the practical semester. After a short introduction and presentation of the enterprise, the report of about 20 pages describes the activities and projects done during the practical semester.

The students will: • be able to process visually and present, well structured, the most

important experiences during the practical semester • be able to present and comment on the report freely • in the report on the practical semester, to quote in an academically

correct manner and to edit the text on the practical semester

Content:

“Practical Seminar I“: • job application training • leadership, team collaboration in enterprises • decision making • conflict management • time management • how to deal with academic literature

“Practical Seminar II“: Contents of the presentation and the report on the practical semester: • introduce the enterprise • describe activities and project(s) • conclusion

Form of assessment:

Exam: Written exam (90 min) Assessment: Student research (project report) and presentation



Teaching material: • Specific lecture notes

Literature:


Recommended: Dahinden, U.; Sturzenegger, S.; Neuroni, A.: Wissenschaftliches Arbeiten in der Kommunikatio nswissenschaft. Utb, Stuttgart, 2006.

Glasl, F.: Konfliktmanagement: E in Handbuch für Führungskräfte, Beraterinnen und Berater. 9. Auflage, Freies Geistesleben, Stuttgart, 2009.

Gruber, H.; Huemer, B.; Rheindorf, M. : Wissenschaftliches Schreiben.Böhlau Verlag, Köln, 2009.

Karmasin, M.; Ribing, R.: Die Gestaltu ng wissenschaftlicher Arbeiten: Ein Leitfaden für Seminar arbeiten, Bachelor-, Master- und Magisterarbeiten, D iplomarbeiten und Dissertationen. Utb, Stuttgart 2009.

Seiwert, L. J.: Das neue 1x1 des Zeitmanagement (Buch). GABAL-Verlag, Offenbach, 2000.




4. Semester


Niederhauser, J.: Duden. Die schriftliche Arbeit - kurz gefasst: Eine Anleitung zum Schreiben von Belegarbeiten in Schule und Studium. Literatursuche, Materialsammlung und Manuskriptgestaltung mit vielen Beispielen . Bibliographisches Institut, Mannheim, 2006.

Reeb, H.: Menschenführung. Walhalla, Regensburg, 1992.

Rossig, W.; Prätsch, J.: Wissenschaftlich e Arbeiten: Leitfaden für Haus-, Seminararbeiten, Bachelor - und Masterthesis, Diplom- und Magisterarbeiten, Dissert ationen. BerlinDruck, Berlin, 2008.

Seidenspinner, G.: Wissenschaftliches Arbeiten: Techniken, Methoden, Hilfsmittel; Aufbau, Gli ederung, Gestaltung; richtiges Zitieren. mvg-Verlag, München, 1 994.

Zwygart, U.: Wie entscheiden Sie? Entscheidungsfindung in schwierigen Situationen. Haupt Verlag, Bern, 2009.


Version 1 10.08.2011

Created by:

Prof. Andrea Kimpflinger / Prof. Dr.-Ing . Harald Gerlach




5. Semester

5. Semester:

Module No. 18: IT Applications and Business Processes

Person responsible: Prof. Dr. Heiko Gewald




5. Semester

Module: IT Applications and Business Processes 1/3

Module:

IT Applications and Business Processes

No. 18

Person responsible:

Prof. Dr. Heiko Gewald

Lecturers:

Prof. Dr. Heiko Gewald / Prof. Dr. Olaf Jacob

Language:

German / English

Semester:


Teaching form:


No. of hours:

6 contact hours

Module value:

3.3 %

ECTS-Credits:

7

Participants:

70 students

Duration:

one semester

Frequency:

each semester


The module “IT Applications and Business Processes“ is one of the 30 modules of the IMUK studies. It is relevant for the final grade.


Business information systems, information management in health care and other study courses in the field of information management

Workload:

Total

Contact time

Practice

Self-study

210 h

90 h

30 h

90 h

Prerequisites:

Taking part in and passing the modules: • Information and programming techniques • Communication technology and databases • Web engineering und media design I

Previous experience recommended: • MS PowerPoint (for presentations and practice)

Learning outcomes:

The module “IT Applications and Business Processes“ offers the students a practice-oriented and up-to-date overview of the most important business applications, their concepts, architectures, selection and implementation as well as the underlying business processes and their modelling.

Classifying the contents in higher-level concepts such as the information management of an enterprise, the business value chain or central IT- conceptual framework will guarantee long-term usage of the contents beyond the short-time life cycles of software products modern today.

Long-term applicability of the lecture content is also guaranteed by explaining the content and professionally modelling the business processes which are the basis of the operational application systems. Modelling competence is trained by practical exercises at the PC and the most important types of IT applications are demonstrated to the participants. This makes the business processes modelled and discussed transparent for the participants.




5. Semester


In the course of the lecture the students will become able to:

Lecture section application systems: • classify and rank business application systems • know and assess the relevant software architectures of business

applications (especially future-oriented concepts such as service-oriented architectures (SQA))

• know and be able to rank conceptual techniques of application systems • know the specialties and main basics of analytic information systems

(business intelligence) and be able to apply such knowledge to situations in the company

• know and be able to assess for the company the concept and the economic application components of selected software categories (such as Customer Relationship Management (CRM))

• know and be able to apply methods to select and implement application systems

• know and be able to implement methods of assessing information technologies

Lecture section ERP systems: • know main characteristics, applications, suppliers and market

development of ERP systems • have an overview of the historic development of standard commercial

Enterprise Resource Planning Software (ERP systems) • be able to understand and demonstrate central business processes in

application systems • know and comprehend future-oriented concepts such as Extended

Enterprise Resource Planning Systems (eERP, or ERP II)

Lecture section business processes: • know and be able to apply to practical use cases the abstract

constructs “business process“ and “workflow“ • understand and be able to apply the basic rules of modelling business

processes • know, be able to distinguish and apply selected modelling methods

(such as EPK, UML, BPMN) • know and be able to assign into the company context the methods of

business process management

Content:

• information management, information systems and operational IT- applications

• concepts, selection and implementation of application systems • software architectures for business application systems • business processes in application systems • characteristics, applications, suppliers and market development of ERP

systems • analytic information systems and business intelligence • selected application systems (such as Customer Relationship

Management (CRM)) • assessing information technologies • modelling business processes • business process management




5. Semester


Form of assessment:

Exam: Written exam, 90 Min. Assessment: Project report und presentation


Media: • projector/slide presentation • board/flip chart • modelling tools (Signavio, BoUML) • application software (such as SAP ERP, SugarCRM) Teaching material: • script • exercises and realistic case studies

Literature:


Recommended: Gadatsch, A.: Grundkurs Geschäftsprozess-Management. 6., aktualisierte Auflage, Vieweg+Teubner, Wiesbaden, 2009.

Laudon, K.; Laudon, J.; Schoder, D.: Wirtschaftsinformatik - Eine Einführung. 2., aktualisierte Auflage, Pearson Studium, München, 2010.

Oestereich, B.; Bremer, S.: Analyse und Design mit UML 2.3: Objektorientierte Softwareentwicklung. Oldenbourg, München, 2009.

Seidlmeier, H.: Prozessmodellierung mit ARIS. 3. Auflage, Vieweg und Teubner Verlag, Wiesbaden, 2010.

Freund, J.; Rücker, B.: Praxishandbuch BPMN 2.0. 2. Auflage, Hanser Verlag, München, 2010.

Türk, P.; Gratzl, G.; Petri, K.; Vetter, M.: mySAP Einführung. Addison-Wesley, München, 2003.


Version 3 10.08.2011

Created by:

Prof. Dr. Heiko Gewald




5. Semester

5. Semester:

Module No. 19 Multimedia Production and Management

Person responsible: Prof. Danny Franzreb




5. Semester

Module: Multimedia Production and Management 1/2

Module:

Multimedia Production and Management

No. 19

Person responsible:

Prof. Danny Franzreb

Lecturers:


Language:

German / English

Semester:


Teaching form:

classes with interactive teaching

No. of hours:

4 contact hours

Module value:

2.4 %

ECTS-Credits:

5


70 students

Duration:

one semester

Frequency:

each semester


The module “Multimedia Production and Management“ is one of the 30 modules of the IMUK studies. It is relevant for the final grade.


Other courses of studies in the field of media design an d multimedia.

Workload:

Total

Contact time

Practice

Self-study

150h

60h

40 h

50 h

Prerequisites:

Taking part in and passing the modules: • project management • media design I • media law and media technology • web engineering and media design I

Learning outcomes:

Ever since the proliferation of the internet and the digital media interdisciplinary cooperation has increased to great extent. Very often heterogeneous teams of specialists in design, information technology, marketing and many other fields cooperate in multimedia productions and especially in projects to produce interactive contents. The module “Multimedia Production and Management” will teach basic knowledge of how to conceive and realise innovative media formats, using new technologies and creative design approaches. The focus will be on managing and characteristics of such projects, their customers and service providers. In this context classical interface expertise from the fields of user experience design and information architecture are also dealt with.

The students will: • gain insight into the specific requirements of production and

management of multi-media projects • get to know user experience design and information architecture in the

context of such projects • be able to assess critically and plan feasibility of projects • take over independently management tasks within such projects and

be able to comprehend professional tasks in their interdisciplinary context

• be able to communicate throughout all phases of the project with the team, service providers or customers




5. Semester

Module: Multimedia Production and Management 2/2

• acquire skills of assessing new technologies and concepts with regard to their potential application for enterprises as well to their prospect

Content:

• implementation and definitions • organising, planning and controlling projects • the brand in the internet • interactive design • user experience design • information architecture • usability methods • personas and appointing employees • success and costs of the project • prepare tenders and select service providers • activities and documents • international projects • special situations in a project • leading the team • optional subjects: agile methods, media management, production of

interactive applications, mobile-, 3D- and motion design

Form of assessment:

Exam: Project report


Media: • board • flip chart • projector/PowerPoint • projector/internet

Teaching material: • specific lecture notes • case studies

Literature:

Course material: Stoyan, R.: Management von Webprojekten: Führung, Projektplan, Vertrag. Springer, Berlin, 2007.

Recommended: Goodwin, K.: Designing for the Digital Age: How to Create Human-Centered Products and Services. Wiley Publishing, Indianapolis, 2009.

Lynch, P.J.; Horton, S.: Web style guide: Basic design principles for creating web sites. Y ale University Press, New Haven, 2009.

Gläser, M.: Medienmanagement. Vahlen, München, 2008.

Cohn, M.: Agile Estimating and Planning. Prentice Hall, Upper Saddle River, 2005.

Morville, P.; Rosenfeld, L.: Informatio n Architecture for the World Wide Web. O'Reilly Media Inc., Sebastopol, 2006.

Cooper, A., Reimann, R., Cronin, D.: “About Face 3: The Essentials of Interaction Design“; Wiley Publishing, Indianapolis, 2007.

Nielsen, J.; Loranger, H.: Web Usability. Addison-Wesley, München, 2008.

Wirtz, B.W.: Medien- und Internetmanagement; Gabler, Wiesbaden, 2006.


Version 2 10.08.2011

Created by:





5. Semester

5. Semester:

Module No. 20: Media Design II





5. Semester

Module: Media Design II 1/2

Module:

Media Design II

No. 20

Person responsible:


Lecturers:


Language:

German / English

Semester:


Teaching form:

classes with interactive teaching, integrated practice

No. of hours:

4 contact hours

Module value:

2.4 %

ECTS-Credits:

5


20 students

Duration:

one semester

Frequency:

each semester


The module “Media Design II” is one of the 30 modules of the IMUK studies. It is relevant for the final grade.


Focusing on design and media within the business studies course, other courses in the fields of media design.

Workload:

Total

Contact time

Practice

Self-study

150 h

60 h

60 h

30 h

Prerequisites:

Taking part in and passing the modules: • Media design I • Design

Skills required: • handling software to process graphics • handling editors

Learning outcomes:

The module “Media Design II“ will improve and complement basic skills in designing interactive media. In realistic tasks and practical exercises participants will deal conceptually and creatively with the typical problems of interactive media. The topics, exercises and case studies will refer to current trends and developments in digital media. Focus will be on creating mobile media applications and on Rich Media Internet Applications.

The students will: • acquire deepened, application-oriented knowledge of creating

interactive media and of their current trends • be able to create prototypical mobile media applications and Rich

Internet Applications

Content:

• interactive design • visualisation, interactive infographics • generative design • Rich Media Design • Rich Internet Applications • mobile media




5. Semester

Module: Media Design II 2/2

Assessment:

Exam: Project report, including documentation of the project


Media: • projector/PowerPoint and internet • board • flip chart Teaching material: • case studies

Literature:


Recommended: Saffer, D.: Designing Gestural Interfaces. O’Reilly Media, Sebastopol, 2008.

Moll, C. (Hrsg.): Mobile Web Design. Cameron Moll, Salt Lake City, 2008.

Firtman, M.: Programming the Mobile Web. O’Reilly Media, Sebastopol, 2010.

Reas, C.; Fry, B.; Maeda, J.: Processing: a Programming Handbook for Visual Designers and Artist. The MIT Press, Cambridge (USA), 2007.

Bohnacker, H.; Groß, B.; Laub J.: Generative Gestaltung: Entwerfen. Programmieren. Visualisieren. Schmidt Hermann Verlag, Mainz, 2009.

Weschkalnies, N.; Gasser, S.: Adobe Flash CS5: Das umfassende Handbuch. Galileo Design, Bonn, 2010.

Hauser, T.; Kappler A.; Wenz, C.: Das Praxisbuch Action Script 3. Galileo Design, Bonn, 2009.

Kröner, P.: HTML5: Webpages innovativ und zukunftssicher. Open Source Press, 2010.


Version 1 10.08.2011

Created by:





5. Semester

5. Semester:

Module No. 21: Communication Project





5. Semester

Module: Communication Project 1/2

Module:

Communication Project

No. 21

Person responsible:


Lecturers:

Prof. Andrea Kimpflinger/see current university calendar

Language:

German / English

Semester:


Teaching form:

Project report

No. of hours:

4 contact hours

Module value:

2.4 %

ECTS-Credits:

5

Participants:

70 students

Duration:

one semester

Frequency:

each semester


The module “Communication Project“ is one of the 30 modules of the IMUK studies. It is relevant for the final grade.


Any other practice-oriented courses within business studies and communication management.

Workload:

Total

Contact time

Practice

Self-study

150 h

60 h

60 h

30 h

Prerequisites:

Skills acquired in the modules “Business Studies I“ and “Business Studies II“, “Design“, “Marketing Communication I“ and “Marketing Communication II“ and “Corporate Communications I“ will be required and used in the course.

Learning outcomes:

The “Communication Project“ is intended for applying all skills acquired up to this semester and to merge the various modules from the previous semesters. Conception, topic, writing and editing text, designing, selling advertising space, supervising the production, and marketing will be required to realise the project. The students will: • work in independent teams on a corporate communication project, from

concept to production • define milestones and intermediate steps and document and present

them • present the result of the project

Content:

Depending on the subject, alternating each semester; e.g. producing the magazine “Breitseite“.

Form of assessment:

Exam: Project report and presenting the results




5. Semester

Module: Communication Project 2/2


Media: • projector /PowerPoint

Teaching material: • specific lecture notes • professional articles from economic and other media magazines

Literature:

Depending on the subject assigned, students will be allocated literature while they are introduced to the project


Version 1 10.08.2011

Created by:





5. Semester

5. Semester:

Module No. 22: Internal Corporate Communications and Corporate Communications II

Person responsible: Prof. Dr. Julia Kormann / Prof. Dr. Ulrike Reisach




5. Semester

Module: Internal Corporate Communications 1/4 and Corporate Communications II

Module:

Internal Corporate Communications and Corporate Communications II

No. 22

Person responsible:

Prof. Dr. Julia Kormann / Prof. Dr. Ulrike Reisach

Lecturers:

Prof. Dr. Ulrike Reisach / Prof. Dr. Julia Kormann

Language:

German / English

Semester:


Teaching form:


No. of hours:

8 contact hours

Module value:

3.8 %

ECTS-Credits:

8

Participants:

70 students

Duration:

one semester

Frequency:

each semester


The module “Internal Corporate Communication and Corporate Communication II“ is one of the 30 modules of the IMUK studies. It is relevant for the final grade.


Other study courses with the subject corporate communication

Workload:

Total

Contact time

Practice

Self-study

240 h

120 h

40 h

80 h

Prerequisites:

Taking part in and passing the modules: • Corporate communication I

Previous experience recommended: • Corporate management

Learning outcomes:

The module “Internal Corporate Communications and Corporate Communications II“ contains the sections “Internal Corporate Communications“ and “External Corporate Communications“ (“Corporate Communication II”):

In the module “Internal Corporate Communications“ the students are to comprehend the importance of internal communication in practice as well as that of interfaces to other communication functions and further functional areas in an enterprise (human resources department, management). They are to understand especially the role internal communication plays in a changing enterprise.

Special focus is on planning and creating a concept for internal communication. Here students will also challenge the use of instruments, the conditions for their use and the advantages and disadvantages of different instruments and their relevance in different situations of the enterprise.

The contents of the lecture will be taught using modern practical examples. The students will: • be able to define motivation of the staff, information, knowledge and

trust and get to know their relevance for internal communication




5. Semester


• analyse the relevance of internal communication for enterprises and be able to assess its changing role

• get an insight into the specific requirements to internal communication during the different phases of corporate evolution (change communication)

• be able to explain the contribution of internal communication to the creation of value of an enterprise

• understand the relevance of internal communication for the knowledge management

• plan and design a communication concept for internal communication • know and apply the instruments of internal communication The module section “Corporate Communications II“ deals with the goals, partners, forms and effects of external communication forms. After completing the module, students will be able to select, apply and assess communication forms according to goals, individuals, issues and situations.

The students will: • know addressees, goals, fields and instruments of external corporate

communication as well as interfaces to/with other fields of the enterprise and assess examples critically

• know information requirements and assessing criteria of the financial markets as well as important dates of financial communication and prepare them for corporate communication (sharing that with investor relations)

• assess importance of technological and innovation communication for different industries; analyse critically and improve practical examples of innovation communication

• apply issues management as a method of foresighted corporation communication to exemplified cases; explain the effects future-related corporate communication has on public opinion and reputation of the enterprise

• comprehend the interactions of companies, associations, NGOs, politics and the media as well as develop proposals for efficient design of corporate communication in use cases

• analyse critically and improve constructively goals, concepts and methods of Corporate Social Responsibility (CSR) and sustainability communication as well as Corporate Governance in the field of corporate communication

• be able to appropriately organise selected events of corporate communication (speech, panel discussion, talk show, interview)

• to come forward with practical proposals to control and coordinate different instruments of corporate communication and activities

Content:

The module section “Internal Corporate Communications“ contains: • basics of internal corporate communication (the relevance of internal

communication for enterprises, motivation of the staff: information – knowledge – trust, the modern and the traditional role of internal communication, defining the term “Internal corporate communication“)

• framework for internal corporate communication (corporate culture, management culture and executive culture)

• corporate evolution and internal corporate communication (success factors and phases of evolutionary processes, goals, tasks and effects of internal corporate communication in evolutionary processes, instruments of internal corporate communication in change management)




5. Semester


• creating value by internal corporate communication (strategic and operative controlling of internal corporate communication; applying the DPRG/ICV model to internal corporate communication)

• planning and conceptually designing internal corporate communication (situation analysis of internal corporate communication, classification of the goals of internal corporate communication, target groups of internal corporate communication, strategy and action planning of internal corporate communication)

• instruments of internal corporate communication (planning, implementing and controlling instruments of print, electronic and personal communication)

• specific operational areas of internal corporate communication (knowledge management and internal corporate communication, internal communication and personnel management (such as onboarding, outplacement etc., internal corporate communication and employee participation, internal corporate communication in crisis communication, etc.)

The module section “Corporate Communications II“ contains: • addressees, goals, areas and instruments of external communication • financial communication: information requirements and goals of financial

market actors; role and interaction of investor relations and corporate communication; ad-hoc publishing; tasks of corporate communication during preparation/compilation/organisation of financial statements, annual general meetings, shareholders’ meetings, press conferences on annual results, conferences of analysts)

• corporate foresight and issues management including technological and innovation communication (methods and practical examples, such as “customers as innovators”)

• public relations, esp. Corporate Social Responsibility (CSR), sustainability and political communication including communication instruments such as a speech, panel discussion, talk show, interview

• strategic control of external corporate communication (corporate governance, international coordination, change communication, reputation management)

Assessment:

Exam: Written exam, 120 Min. Assessment: Student research project, 5-10 pages in one of the two module sections


Media: • whiteboard, visualizer • projector/PowerPoint • speech, discussion, teamwork

Teaching material: • specific lecture presentation • practical exercises for structure, design and formulating as well as case

studies, news and examples of corporations in the eLearning platform

Literature:

Course material: Mast, C.: Unternehmenskommunikation. UTB-Taschenbuch, Lucius & Lucius, Stuttgart, 2010.

Schick, S.: Interne Unternehmenskommunikation. 3. Auflage, Schaeffer-Poeschel, Stuttgart, 2007.




5. Semester


Recommended: Arns, C.; Behr, N. A.; Elsen, M.; Erhardt, C.; Dörfel, L.: Interne Kommunikation: Die Kraft entsteht im Maschinenraum. SCM, Berlin, 2008 Dörfel, L. (Hrsg.): Instrumente und Techniken der internen Kommunikation. Berlin, SCM, 2008.

Dörfel, L.; Hinsen, U.: Führungskommunikation. Dialoge: Kommunikation im Wandel - Wandel in der Kommunikation. Berlin, SCM 2009.

Führmann, U.; Schmidbauer, K.: Wie kommt System in die interne Kommunikation?. UMC Potsdam, Potsdam, 2008.

Gazdar, K.; Kirchoff, K.: Mit strategischer Unternehmenskommunikation Kunden, Mitarbeiter und die Öffentlichkeit überzeugen. Verlag Moderne Industrie, Landsberg, 2008.

Henzler, H. A.;Kirchhoff, K. R.; Ziesemer, B.: Jahrbuch der UK. Econ, Berlin, jeweils aktuelles Jahr.

Mast, C.;Zerfaß, A. (Hrsg.): Neue Ideen erfolgreich durchsetzen: Das Handbuch der Innovationskommunikation, FAZ- Verlag, Frankfurt, 2005. ergänzt durch: Mast, C.; Huck, S.; Zerfaß, A.: Innovationskommunikation in dynamischen Märkten: Empirische Ergebnisse und Fallstudien. Lit Verlag, Berlin 2006.

Meckel, M.; Schmidt, B. F. (Hrsg.): Unternehmenskommunikation. Kommunikationsmanagement aus Sicht der Unternehmensführung. Gabler, Wiesbaden, 2010.

Piwinger, M.; Zerfaß, A. (Hrsg.): Handbuch Unternehmenskommunikation. Gabler, Wiesbaden, 2007.

Riess, B.; Welzel, C.; Lüth, A: Mit Verantwortung handeln. Ein CSR-Handbuch für Unternehmer. Gabler Verlag/GWV Fachverlage GmbH, Wiesbaden, 2008.

Röttger, U. (Hrsg.): Reputationsmanagement: Prozesse, Potentiale, Erfolgsfaktoren. In: Westfälische Wilhelms-Universität Münster (Hrsg.): Dokumentation Profile, Münster, 2008.

Röttger, U.: Issues Management. Theoretische Konzepte und praktische Umsetzung. Eine Bestandsaufnahme. VS-Verlag, Wiesbaden, 2001.

Steinmann, H.; Schreyögg, G.: Management. Grundlagen der Unternehmensführung. Konzepte – Funktionen – Fallstudien. 6. Auflage, Gabler, Wiesbaden, 2005.


Version 2 10.08.2011

Created by:

Prof. Dr. Ulrike Reisach / Prof. Dr. Julia Kormann




6. Semester

6. Semester:

Module No. 23: Corporate Management & Performance Management

Person responsible: Prof. Dr. Klaus Lang




6. Semester

Module: Corporate Management and Performance Management 1/2

Module:

Corporate Management & Performance Management

No. 23

Person responsible:

Prof. Dr. Klaus Lang

Lecturers:

Prof. Dr. Klaus Lang / see current university calendar

Language:

German/English

Semester:


Teaching form:


No. of hours:

4 contact hours

Module value:

2.4 %

ECTS-Credits:

5


70 students

Duration:

one semester

Frequency:

each semester


The module “Corporate Management & Performance Management“ is one of the 30 modules of the IMUK studies. It is relevant for the final grade.



Workload:

Total

Contact time

Practice:

Self-study

150 h

60 h

none

80 h

Prerequisites:

Previous experience recommended: • marketing • business studies

Learning outcomes:

General goal of the module is to impart to students knowledge of field-proven methods and expert knowledge of corporate management and enable them to apply such knowledge to company situations in practice.

The students will: • be able to apply basics, theories and approaches of strategic

management • know and be able to avoid management errors and cognitive errors in

strategic decisions in complex situations • be able to apply the Systems theory to analysing corporate situations • know the basics of sustainable corporate control on the basis of a

balanced score card and be able to develop such a balanced score card

• model performance figures and present them graphically • draw up management reports • know and be able to apply value-based concepts of corporate

management • know and be able to apply basic methods of strategic analysis,

strategy formulation and strategy implementation • be able to develop business models




6. Semester

Module: Corporate Management and Performance Management 2/2

Content:

• basics of strategic management • Balanced Scorecard • value-based corporate management • management concepts and tools of strategic management

Assessment:

Exam: Exam, 90 minutes Assessment: Presentation




Literature:

Course material: Ritzroy, P.; Hulbert, J.M.; Ghobadian, A.: Strategic Management: the Challenge of Creating Value. Routledge, Chapman & Hall, New York, 2012.

Recommended: Newspapaer articles / essays about specific topics


Version 1.1 01.04.2012

Created by:

Prof. Dr. Klaus Lang




6. Semester

6. Semester:

Module No. 24: Information Management

Person responsible: Prof. Dr. Joerg-Oliver Vogt




6. Semester

Module: Information Management 1/2

Module:

Information Management

No. 24

Person responsible:

Prof. Dr. Joerg-Oliver Vogt

Lecturers:


Language:

German / English

Semester:


Teaching form:


No. of hours:

4 contact hours

Module value:

2.4 %

ECTS-Credits:

5

Participants:

70 students

Duration:

one semester

Frequency:

each semester


The module “Information management“ is one of the 30 modules of the IMUK studies. It is relevant for the final grade.


Other information management study courses

Workload:

Total

Contact time

Practice

Self-study

150 h

60 h

-

90 h

Prerequisites:

Previous experience recommended: • Project management • Business studies I und Business studies II

Learning outcomes:

In this module the participants will gain insight into the tasks and processes involved in managing information resources. As a rule, these are part of the scope of responsibilities of a company’s Chief Information Officer. Using many practical use cases, knowledge and methods of demand management, planning an IT landscape, realising demands of IT projects and operating an IT landscape are taught. The management topics IT strategy development and IT governance belong to these process-oriented subjects. The frameworks ITIL and COBIT, relevant for practical uses, are also dealt with.

The students will: • be able to understand the role of the information resource and

information management in a company and describe them by means of their development

• be able to understand the most important processes of IT management and see them in context

• know and be able to apply methods of recording and administrating requirements

• be able to comprehend IT strategies and assess them as to their alignment to the corporate strategy

• be able to analyse and assess IT landscapes and to make proposals on how to improve them

• be able to assess and prioritise IT project portfolios • be able to structure processes and tasks of the IT service management

in accordance with the IT infrastructure library (ITIL) • understand, structure and be able to describe the tasks of IT

governance




6. Semester

Module: Information Management 2/2

Content:

• IT management – today’s challenges and role perception • IT strategy • Demand Management • Enterprise Architecture Management • Project Portfolio Management • Service Management • IT Governance

Form of assessment:

Exam: Written exam, 90 Min.


Media: • projector, board, flip chart, walls • newspaper and online articles

Teaching material: • lecture script

Literature:


Recommended: Tiemeyer, E.: Handbuch IT Management. 3. Auflage, Hanser, München, 2009.

Buchta, D. et al.: Strategisches IT-Management: Wert steigern, Leistung steuern, Kosten senken. 3. Auflage, Gabler, Wiesbaden, 2009.

Rupp, C.: Requirements Engineering & Management. 3. Auflage, Hanser, München, 2004.

Laudon, K. C. et al.: Wirtschaftsinformatik: Eine Einführung. 2. Auflage, Pearson Verlag, München, 2009.

Laudon, J.P.; Laudon, K. C.: Management Information Systems: Managing the digital firm. 12. Auflage, Prentice Hall International, Toronto, 2011.


Version 1 10.08.2011

Created by:





6. Semester

6. Semester:

Module No. 25: Web Project





6. Semester

Module: Web Project 1/2

Module:

Web Project

No. 25

Person responsible:


Lecturers:


Language:

German/English

Semester:


Teaching form:

Project report

No. of hours:

4 contact hours

Module value:

2.4%

ECTS-Credits:

5

Participants:

70 students

Duration:

one semester

Frequency:

each semester


The module “Web Project“ is one of the 30 modules of the IMUK studies. It is relevant for the final grade.


Other multimedia study courses

Workload:

Total

Contact time

Practice

Self-study

150 h

60 h

90 h

-

Prerequisites:

Taking part in and passing the modules: • Project management • Media design I • Media design II • Multimedia production and management • Media technology • Web engineering

Previous experience recommended: • handling software to edit graphics • handling software to program web applications • handling project management software

Learning outcomes:

In the module “Web project“ knowledge and skills acquired in the previous modules “Media design I“ and “Multimedia production and management“ will be applied to an extensive practical project. Projects are selected accordingly. Special focus is on digital media and innovative forms of media. In this module great importance is attached to teaching details of where and how commerce, technology and design overlap. The students will: • test and enhance their competence in theory and media acquired in the

modules “Media design II“ and “Multimedia production and management“ and previous modules

• be able to practically apply the special demands of such projects to a complete project and do that, as far as possible, on their own

• beyond subject-related tasks, students will experience the special requirements of interdisciplinary teams

• goal of the module is integrated knowledge of the process chain to systematically develop formats for digital media




6. Semester

Module: Web Project 2/2

Content:

• preparation phase • analysis • basic conceptual design • fine tuning of the conceptual design • implementation • final presentation • tasks involved in different steps:

prepare tenders contract management effort and cost estimate project plans

• different tasks depending on the project object-oriented programming 3D- and motion design

Form of assessment:

Exam: Project report, including documentation of the project


Media: • board • flip chart • projector / PowerPoint • projector / internet

Teaching material: • case studies

Literature:


Recommended: Friedman, V.: Praxisbuch Web 2.0. Galileo Press, Bonn, 2007.

Sharp, H.; Rogers, Y.; Preece, J.: Interaction Design: Beyond Human-Computer Interaction. Wiley Publishing, Indianapolis, 2007.

Kalbach, J.: Designing Web Navigation: Optimizing the User Experience. O'Reilly Media Inc., Sebastopol, 2007.

Crumlish, C.; Malone, E.: Designin g Social Interfaces: Principles, Patterns and Practices for Improving the User Experience. O'Reilly Media Inc., Sebastopol, 2009.

Clarke, A.: Hardboiled Web Design. Fiv e Simple Steps LLP, Penarth, 2010.

Document version, date

Version 2 10.08.2011

Created by:





6. Semester

6. Semester:

Module No. 26: Seminar

Person responsible: Prof. Dr. Olaf Jacob




6. Semester

Module: Seminar 1/2

Module:

Seminar

No. 26

Person responsible:

Prof. Dr. Olaf Jacob

Lecturers:

Prof. Dr. Olaf Jacob / Prof. Dr. Achim Dehnert / Prof. Dr. Klaus Lang / see current university calendar

Language:

German/English

Semester:


Teaching form:

Colloquium

No. of hours:

4 contact hours

Module value:

2.4 %

ECTS-Credits:

5

Participants:

70 students

Duration:

one semester

Frequency:

each semester


The module “Seminar“ is one of the 30 modules of the IMUK studies. It is relevant for the final grade.


Other business and media courses of studies with seminars demanding a treatise.

Workload:

Total

Contact time

Practice

Self-study

150 h

60 h

-

90 h

Prerequisites:

none Learning outcomes:

The seminar for academic methods deepens current issues in the fields of information management and corporate communication. The students will learn how to prepare a treatise and use these skills to deal with a specific topic. They will be able to acquire new knowledge systematically. They will be able to systematically and critically edit existing source. They will be able to prepare a treatise in accordance with academic methods, present it and debate it critically in a discussion.

Content:

• the lead facilitator will introduce the main subjects of the seminar • selecting a seminar subject from a list of subjects • students deal with the subject without assistance and write a module

essay • presentation and discussion of the essay

Form of assessment:

Exam: Student research project, 5-10 pages; presentation of 15 min.


Media: • working with documentary material (books) • MS Word/text processing • MS PowerPoint/projector for the presentation




6. Semester

Module: Seminar 2/2

Literature:


Recommended: Rossig, W., Prätsch, J.: Wissenschaftliches Arbeiten. Leitfaden für Haus- und Seminararbeiten, Bachelor- und Masterthesis, Diplom- und Magisterarbeiten, Dissertationen. Teamdruck, Wehye, 2006.

Balzert, H.; Schäfer, C.; Schröder, M.; Kern, U.: Wissenschaftliches Arbeiten. Wissenschaft, Quellen, Artefakte, Organisation, Präsentation. W3L GmbH, Witten, 2008.


Version 1 10.08.2011

Created by:





6. Semester

6. Semester:

Module No. 27: Intercultural Management

Person responsible: Prof. Dr. Ulrike Reisach




6. Semester

Module: Intercultural Management 1/2

Module:

Intercultural Management

No. 27

Responsible:


Lecturer:


Language:

English

Semester:


Teaching methods:

Seminaristic lecture, exercises

No. of hours:

4 contact hours

Module value:

2.4 %

ECTS- Credits:

5

Number of participants:

70 students

Duration:

one semester

Frequency:

each semester


The course “Intercultural Management“ is one of the 30 modules of the IMUK studies. It is relevant for the final grade.


Other business studies with intercultural management courses

Workload:

Total

Contact time

Practice

Self-study

150 h

60 h

45 h

45 h

Prerequisites:

Successful completion of: • English I (or equivalent) • English II (or equivalent)

Recommended previous knowledge: • International business • Corporate governance

Learning outcomes:

Participants will become acquainted with the main theories and concepts of intercultural management and acquire skills for intercultural and multicultural decision-making and encounters.

After the course, participants will be able to • Develop awareness and understanding of the dynamics in

intercultural encounters and recognize explicit and implicit values, beliefs and stereotypes

• Learn about themselves as intercultural managers and communicators and become familiar with different perspectives, divergent national and corporate cultures, decision-making strategies and management styles

• Understand the background and behaviour of international business partners, their goals and motivations, develop constructive relationships in the multicultural workplace, deal effectively with partners from all over the world

• Organize themselves and their tasks with respect to diversity in order to benefit from divergent opinions and approaches




6. Semester

Module: Intercultural Management 2/2

Contents:

• Core intercultural theories and training approaches regarding management: cross-cultural psychology, the significance of context, region, language, thinking patterns, myths, religion, and arts; perceptions and cultural value orientations, objectives and meframes; identity, stereotypes and common misunderstandings

• The global competition: Exogenous and endogenous business challenges: global markets, location factors, trade policies, law and the societal environment, behavioural risks and risk management

• Multinational businesses and their strategies and operations • Challenges and pitfalls in international HR management • Country case studies on differences in m anagement and

communication styles (i.e. European countries, the USA, China, Japan) • Creating competitive advantage through diversity

Assessment:

Exam: Written exam, 90 minutes


Media: • whiteboard, visualizer • data projector/PowerPoint • discussion, groupwork

Teaching material: • specific presentations, texts, case studies and links to sources

provided on the university’s e-learning platform

Literature:

Obligatory: Zaninelli, M. S.: Six - Stage - Model of an Intercultural "Integrative Training Program". Presented using the example of the module: Planning and Organizational Styles. Published in "Handbuch für Personalentwicklung und Training", Deutscher Wirtschaftsdienst, Köln, Oktober 1995, S. 1-27, URL http://www.culture-contact.com/index.php?id=9&L=1

Recommended: Deresky, H.: International Management. Managing Across Borders and Cultures, 5th ed., Prentice Hall, N.J., 2006.

Hofstede, G./Hofstede, G.J.: Cultures and Organizations - Software of the Mind: Intercultural Cooperation and Its Importance for Survival. 2nd edition, rev. and exp., McGraw-Hill Professional, New York, 2004.

Lewis, R. D.: When Cultures Collide. Leading Across Cultures. 3rd ed., Brealey, Boston/London, 2006.

Nisbett, R.E.: The Geography of Thought: Why We Think the Way We Do. Free Press, New York, 2003.

Rodrigues, C.: International Management – a Cultural Approach. 3rd ed., Thousand Oaks (California), London/New Delhi/Singapore, 2009.

Schroll-Machl, S.: Doing Business with Germans. Their Perception, Our Perception. 3rd ed., Vandenhoeck & Ruprecht, 2003.

Tomalin, B.;Nicks, M.: The World’s Business Cultures and How to Unlock Them, 2nd ed., London, 2008.


Version 7 10.08.2011

Created by:


http://www.culture-contact.com/index.php?id=9&L=1

http://www.culture-contact.com/index.php?id=9&L=1




6. Semester

6. Semester:

Module No. 28: Journalism

Person responsible: Prof. Dr. Barbara Brandstetter




6. Semester

Module: Journalism 1/2

Module:

Journalism

No. 28

Person responsible:


Lecturers:


Language:

German / English

Semester:


Teaching form:

Classes with interactive teaching

No. of hours:

4 contact hours

Module value:

2.4 %

ECTS-Credits:

5


70 students

Duration:

one semester

Frequency:

each semester


The module “Journalism“ is one of the 30 modules of the IMUK studies. It is relevant for the final grade.


Other study courses with journalistic content.

Workload:

Total:

Contact time:

Practice:

Self-study:

150 h

60 h

60 h

30 h

Prerequisites:

Taking part in and passing the module: • Text Workshop

Learning outcomes:

In the module “Journalism“ journalistic work in print and online editorial departments is dealt with. Basics acquired in the “Text Workshop“ in the third semester will be deepened and expanded. Students will thus learn about media management and become acquainted with processes in cross-media departments and newsrooms. Also, knowledge about dealing with sources is broadened and skills of professional research are improved. Students learn to develop a topic and edit it across media. They will use several journalistic styles and train how to text and structure articles so that they are optimised for search engines. The students will: • become acquainted with the basics of media and editorial

management • find topics and edit them across media • use established research techniques and employ social media

(Facebook, Twitter, Google+) for the research • know how to deal with sources and press departments and agencies • employ journalistic styles such as commentaries, background reports

or stories in a magazine • write texts for online and social media as well as text them so that

they are optimised for search engines

Content:

• print • crossmedia • online • social media




6. Semester

Module: Journalism 2/2

Form of assessment:

Exam: Student research project , 5-10 pages Assessment: Student research project , 5-10 pages


Media: • board • flip chart • projector/PowerPoint • projector/internet

Teaching material: • specific lecture notes • research practice • writing practice

Literature:

Course material: Jakubetz, Christian: Crossmedia. UVK, Konstanz, 2008.

Hooffacker, Gabriele: Online-Journalismus. Ein Handbuch für Ausbildung und Praxis. Econ, Berlin, 2010.

Recommended: Beyer, A.; Carl, P.: Einführung in die Medienökonomie. UVK, Konstanz, 2008.

Ebersbach, A. et al.: Social Web. UTB, Konstanz, 2010.

Heinrich, J.: Medienökonomie. Band 1 und 2. VS-Verlag, Wiesbaden, 2010.

Huber, M.: Kommunikation im Web 2.0. UVK, Konstanz, 2010.

Lenz, H.: Suchmaschinenoptimiert schreiben. UVK, Konstanz, 2011.

Sauer, M.: Weblogs, Podcasting & Online-Journalismus. O’Reilly Verlag, Köln, 2007.

Scheiter, B.: Themen finden. UVK, Konstanz, 2009.

Streich, S.: Videojournalismus. Ein Trainingshandbuch. UVK, Konstanz, 2008.


Version 1 10.08.2011

Created by:

Prof. Dr. B arbara Brandstetter




7. Semester

7. Semester:

Module No. 30: Bachelor Thesis and Bachelor Seminar

Person responsible: Prof. Dr. Olaf Jacob




7. Semester

Module: Bachelor Thesis and Bachelor Seminar 1/2

Module:

Bachelor Thesis and Bachelor Seminar

No. 30

Person responsible:


Lecturers:

all

Language:

German

Semester:


Teaching form:

project and seminar

No. of hours:

-

Module value:

6.7 %

ECTS-Credits:

14

Participants:

70 students

Duration:

one semester

Frequency:

each semester


The modules “Bachelor Thesis“ and “Bachelor Seminar“ are two of the 30 modules of the IMUK studies. They are relevant for the final grade.


All business and media study courses that are to be completed with an academic thesis.

Workload:

Total

Contact time

Practice

Self-study

420 h

-

-

420 h

Prerequisites:

In accordance with the Study and Examination Regulations: having completed the practical semester successfully.

Learning outcomes:

After having completed the module students will be able to handle independently a task assigned in a company, complying with academic standards. They will be able to write an academic paper. They will be able to include the experiences of other members of the company’s staff and of other members of the research group. They will be able to present vividly the results of the paper before the company where they spent the practical semester as well as before the academic tutor and competently defend their thesis in an academic discussion and support it convincingly with an argumentative framework.

Content:

• dealing with a practical task from one of the subject areas of the study course

• applying the content learnt during the course • acquiring new knowledge to handle the task • writing the bachelor thesis in accordance with the formal rules for

preparing academic theses • presenting and defending the paper




7. Semester

Module: Bachelor Thesis and Bachelor Seminar 2/2

Form of assessment:

Exam: Written Bachelor thesis, presentation


Media: PowerPoint/projector for the presentation

Literature:


Recommended: Rossig, W.; Prätsch, J.: Wissenschaftliches Arbeiten. Leitfaden für Haus- und Seminararbeiten, Bachelor- und Masterthesis, Diplom- und Magisterarbeiten, Dissertationen. Teamdruck, Wehye, 2006.

Balzert, H.; Schäfer, C.; Schröder, M.; Kern, U.: Wissenschaftliches Arbeiten. Wissenschaft, Quellen, Artefakte, Organisation, Präsentation. W3L GmbH, Witten, 2008.


Version 1 10.08.2011

Created by:


Documents

Module Manual for the Course of Studies Information Management