Module 7 - An Introduction to Artificial Intelligence and Multimedia (Part: 2)

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    Multimedia Definition

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    Definition

    “Multimedia represents the convergence of text, pictures,

    video and sound into a single form. It includes a

    combination of text, audio, still images, animation, video,

    or interactivity content forms.”  

    Wikipedia

    “Multimedia is a combination of computers and video.”  

    Rosch, 1996

    “Multimedia is a combination of three elements: audio,

    images, and text.”  

    McComick, 1996

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    Definition

    “Multimedia is a combination of at least two inputs or

    outputs media. They could be in form of audio, animation,

    video, text, graphics, or images.”  

    Turban et all., 2002

    “Multimedia is a tool that can create dynamic and

    interactive presentation combining text, graphics,

    animation, audio, and video.”  

    Robin and Linda, 2001

    “Multimedia is computer utilization to combine text,

    graphics, audio, and video using tools that enable users to

    interact, create, and communicate.”  

    Hofstetter, 2001

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    Definition

    From those definitions, we can conclude that:

    “Multimedia is the field concerned with the

    computer-controlled integration of text, graphics,

    drawings, still and moving images (Video),

    animation, audio, and any other media where

    every type of information can be represented,

    stored, transmitted and processed digitally.”

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    History of Multimedia

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    History

    The term “multimedia” was coined by singer and artist Bob

    Goldstein (later 'Bobb Goldsteinn') to promote the July

    1966 opening of his "LightWorks at L'Oursin" show at

    Southampton, Long Island.

    Goldstein was perhaps aware of a British artist named Dick

    Higgins, who had two years previously discussed a new

    approach to art-making he called "intermedia.” 

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    History

    In the late 1970s, the term referred to presentationsconsisting of multi-projector slide shows timed to an audio

    track.

    By the 1990s 'multimedia' took on its current meaning.

    In 1993 Tay Vaughan declared “Multimedia is any

    combination of text, graphic art, sound, animation, and

    video that is delivered by computer. When you allow the

    user – the viewer of the project – to control what andwhen these elements are delivered, it is interactive

    multimedia.” 

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    History

    In common usage, multimedia refers to an electronically

    delivered combination of media including video, still

    images, audio, text in such a way that can be accessed

    interactively. Much of the content on the web today falls

    within this definition as understood by millions.

    Some computers which were marketed in the 1990s were

    called "multimedia" computers because they incorporated

    a CD-ROM drive, which allowed for the delivery of several

    hundred megabytes of video, picture, and audio data. Thatera saw also a boost in the production of educational

    multimedia CD-ROMs.

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    Categorization ofMultimedia

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    Catagorization

    Linear active content progresses without any navigational

    control for the viewer such as a cinema presentation,

    multimedia art performance, etc.

    Linear

    Non-linear content offers user interactivity to control

    progress as used with a computer game or used in self-

    paced computer based training.

    Non-Linear

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    Elements of Multimedia

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    Elements

    When PC's were in their infancy running under MS-DOS

    they only displayed text in one size and one color.

    Text on those early PC's was displayed using the ASCII

    ( American Standard Code for Information Interchange)

    charter set which was a series of 2 numbers that could be

    sent to the monitor.

    Each of those two digit numbers represented an alpha-numerical character. For example, the ASCII character code

    for a lower case a is 97 while the uppercase is 65.

    Text

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    Elements

    A text charter was 8 pixels high and

    8 pixels wide.

    So, when a program sent a character

    65 to the screen a helper systems

    program called ANSI.SYS would send

    a signal to the proper location

    turning on and off 64 dots

    appropriately to make an image ofthe letter A.

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    Elements

    Later with the use of color monitors

    which had multiple size modes which

    made it possible to display larger text

    (still using the ASCII system).

    Windows and other graphical

    operating systems, used a font (a

    miniature picture) to paint text on the

    screen in graphical mode.

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    Elements

    Image

    The same process of alpha numeric character was used to

    create a picture in the earlier computers.

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    Elements

    Then colors are added. Note the two shades of gray are

    added, two shade of blue to the original black and white.

    There are dozens of computer color mixing systems and an

    endless number of custom palettes. All computer colors are

    created by mixing RED, GREEN, and BLUE.

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    Elements

    Refers to the reproduction and transmission of sound

    stored in a digital format. This includes CDs as well as any

    sound files stored on a computer.

    In contrast, the telephone system (but not ISDN/Integrated

    Services for Digital Network ) is based on an analog

    representation of sound.

    Audio

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    Elements

    Digital sound can be referred as the sound that is recordedand stored as a series of numerical values rather than

    fluctuations in amplitude.

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    Elements

    Every soundcard in a computer comes with an

    Analog-to-Digital Converter (ADC) for recording,

    and a Digital-to-Analog Converter (DAC) for playing audio.

    Then the operating system talks to the sound card to

    actually handle the recording and playback, and an Audio

    Processing software (e.g. Audacity, a free software) talks to

    the operating system so that you can capture sounds to a

    file, edit them, and mix multiple tracks while playing.

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    Elements

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    Elements

    Animation is a sequential series of still images that create

    an illusion of motion.

    The difference between animation and video is that video

    takes continuous motion and breaks it up into discreteframes, while animation starts with independent pictures

    and puts them together to form the illusion of continuous

    motion.

    2D animation figures are created and/or edited on the

    computer using 2D bitmap graphics or created and edited

    using 2D vector graphics. 3D animation are digitally

    modeled and manipulated by an animator.

    Animation/Graphics

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    Elements

    2D Animation

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    Elements

    3D Animation

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    Elements

    Unlike an animation that we can create from drawings or

    images, a video is created by a photographic process and

    converted or ported to a computer in sets of frames where

    each frame has data stored in every pixel.

    We measure the rate at which frames are displayed in

    Frames Per Second (FPS).

    Digital video can be copied with no degradation in quality.

    Video

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    Elements

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    Multimedia System

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    Multimedia System

    A Multimedia System is a system capable of processing

    multimedia data and applications.

    A Multimedia System is characterized by the processing,storage, generation, manipulation and rendition of

    multimedia information.

    Definition

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    Multimedia System

    Components (hardware and software) required for a

    multimedia system are:

    Components

    Capture devices

    Includes video camera, video recorder, audio microphone,

    keyboards, mice, graphics tablets, 3D input devices, tactile

    sensors, digitizing hardware, etc.

    Videocamera

    Graphicstablet

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    Multimedia System

    Storage Devices

    Hard disks, CD-ROMs, DVD-ROM,

    etc.

    Communication Networks

    Local Networks, Intranets, Internet

    or other special high speed

    networks.

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    Multimedia System

    Computer Systems

    Multimedia Desktop machines,Workstations, MPEG/VIDEO/DSP

    Hardware, etc.

    Display Devices

    Monitors, CD-qualityspeakers, HD, SVGA(Super

    Video Graphics Array), Hi-Res

    monitors, color printers, etc.

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    Multimedia File Format

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    File Format

    • JPEG/JFIF

    • JPEG 2000

    • Exif

    • TIFF

    • RAW

    • PNG

    • GIF

    • BMP

    •PPM, PGM, PBM, PNM

    • WEBP

    • Etc.

    Image

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    File Format

    • Waveform Audio File Format (WAF)

    • MPEG Layer 3 (MP3)

    • Au file format

    • Windows Media Audio (WMA)

    • RealAudio

    • The Adaptive Multi-Rate (AMR or AMR-NB)

    • Advanced Audio Coding (AAC)

    • MPEG-4 Part 14 (MP4)

    •Red Book (the standard for audio CDs)

    • FLAC

    • Etc.

    Audio

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    File Format

    • AVI format

    • Windows Media format (WMV)

    • Advances Streaming Format (.asf)

    • Data File (DAT)

    • Matroska file format (.mkv)

    • The MPEG Format

    - MPEG-1

    - MPEG-2

    - MPEG-3- MPEG-4

    • Etc.

    Video

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    Application and Careerin Multimedia

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    Application and Career

    Creative industries use multimedia for a variety of

    purposes ranging from fine arts, to entertainment, to

    commercial art, to journalism, to media and software

    services provided for any of the industries.

    An individual multimedia designer may cover the spectrum

    throughout their career. Request for their skills range from

    technical, to analytical, to creative.

    Creative Industries

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    Application and Career

    Much of the electronic old and new media used by

    commercial artists is multimedia. Exciting presentations are

    used to grab and keep attention in advertising. Business to

    business, and interoffice communications are often

    developed by creative services firms for advancedmultimedia presentations beyond simple slide shows to sell

    ideas or liven-up training.

    Commercial multimedia developers may be hired to designfor governmental services and nonprofit services

    applications as well.

    Commercial

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    Application and Career

    Multimedia is heavily used in the entertainment industry,

    especially to develop special effects in movies and

    animations (VFX, 3D animation, etc.). Multimedia

    applications that allow users to actively participate instead

    of just sitting by as passive recipients of information arecalled Interactive Multimedia.

    In the Arts there are multimedia artists, whose minds are

    able to blend techniques using different media that insome way incorporates interaction with the viewer. One of

    the most relevant could be Peter Greenaway who is

    melding Cinema with Opera and all sorts of digital media.

    Entertainment and Fine Arts

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    Application and Career

    In Education, multimedia is used to produce computer-

    based training courses (CBTs) and reference books like

    encyclopedia and almanacs. Edutainment is the

    combination of education with entertainment, especially

    multimedia entertainment.

    Multimedia teaching is more intuitive than old ways;

    teachers can simulate situations in real life. In many

    circumstances teachers don’t have to be there, studentswill learn by themselves in the class. More importantly,

    teachers will have more approaches to stimulating

    students’ passion of learning.

    Education

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    Application and Career

    News reporting is now not limited to traditional media

    outlets. Freelance journalists can make use of different

    new media to produce multimedia pieces for their news

    stories. It engages global audiences and tells stories with

    technology, which develops new communicationtechniques for both media producers and consumers.

    Multimedia reporters who are mobile (usually driving

    around a community with cameras, audio and videorecorders, and wifi-equipped laptop computers) are often

    referred to as Mojos, from mobile journalist.

    Journalism

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    Application and Career

    Software engineers may use multimedia in Computer

    Simulations for anything from entertainment to training

    such as military or industrial training. Multimedia for

    software interfaces are often done as a collaboration

    between creative professionals and software engineers.

    Engineering

    In the Industrial sector, multimedia is used as a way to help

    present information to shareholders, superiors andcoworkers. Multimedia is also helpful for providing

    employee training, advertising and selling products all over

    the world via virtually unlimited web-based technology.

    Industry

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    Application and Career

    In scientific research, multimedia is mainly used for

    modeling and simulation. For example, a scientist can look

    at a molecular model of a particular substance and

    manipulate it to arrive at a new substance. Representative

    research can be found in journals such asthe Journal of Multimedia.

    Scientific Research

    In Medicine, doctors can get trained by looking at a virtualsurgery or they can simulate how the human body is

    affected by diseases spread by viruses and bacteria and

    then develop techniques to prevent it.

    Medicine

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    Application and Career

    Document imaging is a technique that takes hard copy of

    an image/document and converts it into a digital format

    (for example, using scanners).

    Document Imaging

    Ability Media allows those with disabilities to gain

    qualifications in the multimedia field so they can pursue

    careers that give them access to a wide array of powerfulcommunication forms.

    Disabilities

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    Assignments and Exercises

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    Pair Assignment

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    In pair, you are to have a discussion for 10-15 minutes on how

    multimedia can help you to achieve your future targets. Some

    of you will make class presentations. There are several

    particular things you should mention in your presentation,

    they are:

    1. General definition of Multimedia.

    2. A glimpse of Multimedia history.

    3. The category and elements that you are planning to use in

    achieving your targets and purposes.

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    Thank you…