Module #5: Launching a Successful Practice

Lesson One: Seeking EmploymentClarify pros and cons of seeking outside

employment.Identify an appropriate sequence of steps

for launching your massage career.Create an effective strategy and identify

tools for job hunting.

Steps to Landing a JobLook inside

Look outside

Show your stuff

Lesson Two: Resume, Cover Letter & InterviewingIdentify key components to putting

together an effective resume and cover letter.

Review effective interviewing techniques.

Criteria for Demo MassagePressureTemperatureDrapingPractitioner talkingPractitioner listeningSmooth strokes between transitions

Lesson Three: Individual Career PlanningReceive input from classmates on resume

and cover letter.Set goals and objectives for starting your

massage therapy career.

Lesson Four: Self-EmploymentClarify pros and cons of self-employment.Describe different types of business

structures.

Types of BusinessesSole proprietorshipPartnership

◦General◦Limited

Corporation◦LLC◦C Corp◦S Corp

Lesson Five: Business PlanIdentify the components of a business

plan.Begin designing business plan.

Lesson Six: Laws, Regulations & Insurance RequirementsIdentify legal and regulatory issues that

you need to know when opening your practice.

Clarify insurance requirements to protect yourself against loss.

InsuranceProfessional liabilityGeneral liabilityPropertyBusiness interruptionDisabilityWorker’s compHealth/medical

Lesson Seven: Market Need, Services & Products, PricingEstimate the size of your market.Determine the services and products your

business will offer.

What to Offer and How Much to Charge?Services?

Products?

Pricing?

Lesson Eight: Business Policies & Procedures; Professional AssistanceDetermine the policies that will govern

your business.Evaluate whether or in what areas you will

hire professional assistance.

Policies and Procedures Client policies

Business policies

Employee policies

Lesson Nine: Financial PlanningConstruct a financial plan.Describe the basics of selling, buying, or

closing a business.

Lesson Ten: Summary & ApplicationSummaryReview questionsChapter quizApplication

Lesson Eleven: PresentationsDeliver presentations on Potential

Employers.