Module 1, Lesson 1Creating Your Facebook Ads Strategy

Here’s What You’re Going to Learn:• The step-by-step elements of a profitable Facebook ads

sales system that runs on auto-pilot.• The one question you need to ask yourself before

starting your ad campaign. • The best strategies for generating automated leads and

sales for your business with Facebook ads.• The exact characteristics of your target customer (so you

can precisely target them!)• Facebook’s Power Editor – the where, what, why and how

By the Time You Complete this Training…

You’ll have an automated Facebook ads system that’s

generating leads & sales for you and your business on auto-pilot.

My Journey…

rickmulready.com/aoptitunesAndroid users, we’re on Stitcher!

Facebook Ads & the Marketing Funnel

Marketing Funnel

Awareness

Interest

Consideration

Intent

Sale

Facebook Ads

Mindset is KeyAlways remember the mindset of your target customers on Facebook.

People are on Facebook to share updates, pictures, video with their friends and family. They’re not there, necessarily, to shop. So, you have to start a conversation with them offering something of value and that can help them in their life.

The Step-by-Step Automated Facebook Ads Sales System

The Essential Facebook Ads Sales System

You MUST Start With…

What are you trying to achieve with your campaign?

• What’s your goal?– Build your email list/generate leads?– Sell your product/service?– Turn Facebook fans into leads/sales?– Drive traffic to your website?

• S.M.A.R.T– Specific, Measurable, Attainable, Realistic, Time-Based

• Write your S.M.A.R.T. goal down now

***Your goal dictates how you set up your Facebook ads system

Generate Leads/Build Your Email List

Generate Leads/Build Your Email List:Simple Squeeze Page

Generate Leads/Build Your Email List:Webinar Registrations

Generate Leads/Build Your Email List:Auto-Webinar Registrations

Generate Leads/Build Your Email List:Blog Post Opt-Ins

Selling Your Products/Services

Sales are very seldom made directly from your Facebook ad. Rather, they’re made during your email follow-up after someone has clicked on your ad and then given you their email address.

Generate Leads/Build Your Email List:Blog Post Opt-Ins

Defining Your Target Customerrickmulready.com/FBavatar

Power Editor

Why Power Editor?• Power Editor is Facebook’s browser-based ads tool• You have more options than you do in Facebook’s

Ads Creator to create more effective ads• Better targeting• You can create ads and campaigns quicker• You can make multiple versions of an ad or

campaign MUCH faster

Where Do You Find It?(must use Google Chrome!)

Let’s Take A Peak…

Your Next Steps…1. Complete the customer avatar worksheet. This will help

you in knowing exactly what your targeting will be. (rickmulready.com/FBavatar)

2. Write down your SMART goal so you’re very clear on your objective. What are you trying to achieve with your ads?

3. Write down/mind-map what your ads strategy is going to be.