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MODULE 1:Entrepreneurial Mind-setting and Values Formation
Presented by: Voltaire “Bong” Magpayo
President/Founder
Sweet Corner, Inc.
Sumo Takoyaki, Inc.
12C4 Bread Station
TRANSFORMATION
Entrepreneurial Mindsetting, Start Small but Think Big
Entreprenuerial Mindsetting, Start Small but Think Big!
I N S P I R EINTEREST
NESSECITY
SKILLS
PASSION
INCLINATION
EXPERIENCE
RESOURCEFUL
PERSON PLACE EVENTTHING
ENTREPRENEURIAL JOURNEY
Entrepreneurship
PROVIDER
Products and Services
Jobs and Employment
Income Opportunities, upstream and downstream
Funds to the Government, Taxes
ENTREPRENEUR
Characteristics of an Entrepreneur
ABILITY TO COMMUNICATE
THINKING ABILITY
HUMAN RELATIONS ABILITY
DRIVE TECHNICAL KNOWLEDGE
REASONABLE RISK-TAKER
SELF-CONFIDENCE
GOAL SETTER
ACCOUNTABLE
GENERATING BUSINESS OPPORTUNITIES/IDEAS
INTERNAL EXTERNAL
FIRM
DELIBERATEUNINTENTIONAL
USING SEARCH QUESTIONS
CUSTOMERS’ REQUEST/PROBLEMEMPLOYEES’ SUGGESTIONSWORK,
HOBBIES, ACQUAINTANCE CHANCEEVENT
Entrepreneurial Concepts
Entrep Mindsetting3 I’s Japanese Model
First I IMMITATE (copy)
2nd I INNOVATE (improve)
Entrep Mindsetting3 I’s Japanese Model
3rd I INVENT (create)
Entrep Mindsetting3 I’s Japanese Model
1st I
INNOVATE (improve)
2nd I
3rd I
IMMITATE (copy)
INVENT (create)
Entrep Mindsetting3 I’s Japanese Model
How are Products Created?Spotting Business Opportunities
Product Cycle
Product CycleProducts No longer in
the Market
Product CycleProducts that seem to
last more than a lifetime
Secret of products with high level of “Staying Power”
PRODUCT DEVELOPMENT
Product Development
Product DevelopmentImprovement
It is done to improve the earlier features of a product
Product DevelopmentCreation
Market Segmentizing –filling a need of a particular market niche
Product DevelopmentInnovation
To deliver better and enhanced services to consumers
Product DevelopmentEnhancement
To upgrade features of an existing products/services/events
Product Development
Product Development
Product Development
It disrupts a routine, discard old ways
Act of completing into a whole
Vertical Integration
Horizontal Integration
INTEGRATION
CONTROL over suppliers/customers
Increases bargaining position in the marketplace
Reduces transaction costs
Ensures stability
Remove uncertainty
PRODUCTION SYSTEMTransformation Process
PRODUCTION SYSTEMTransformation Process
PRODUCTION SYSTEMTransformation Process
VS
Entrepreneurial Concepts
Agricultural Commodity
Agribusiness Product
SWEETness in every CORNer
Entrepreneurial Concepts
Entrepreneurial Concepts
Trader
Assembler
Wholesaler
Shipper
Trader
Wholesaler
Market
Entrepreneurial Concepts
Power of PackagingEntrepreneurial Concepts
The Power of Branding
Corn chips
Photo-copying Machine
Entrepreneurial Concepts
(Entrepreneurial Concepts)
Source: Interband website
Entrepreneurial Concepts
Customer Needs/WantsSpot a need and simply fill it up…
Awareness Level
MICRO MACRO
Entrepreneurial Concepts
Customer Needs/WantsSpot a need and simply fill it up…
Trial Purchase
Entrepreneurial Concepts
Customer Needs/WantsSpot a need and simply fill it up…
Repeat Purchase
Entrepreneurial Concepts
Mr. Cecilio PedroFounder/President of Happy Toothpast
“To make a difference for the glory of God”
-Dr. Pedro
Mr. John GokongweiFounder/President of Robinsons Mall
Mr. Henry SyFounder/President of SM Malls
Mr. Tony Tan CaktiongFounder/President of Jollibee
“LanghapSarap”
-Engr. Tan Caktiong
Ms. Soccoro RamosFounder/President of National Bookstore
Product Development“First things First!”
SWOT ANALYSIS
Identifying your:1. STRENGTHS2. WEAKNESSES3. OPPORTUNITIES4. THREATS
Internal/Self Assessment
External/ Environmental Scanning
FAIL FORWARDINSPIRATIONGOALHAPPYTHANKFUL
THANK YOU