Module 1 Business Intelligence

8/4/2019 Module 1 Business Intelligence

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Business Intelligence

The Real Danger is not that Computerswill begin to think like Men/Women, butthat men/women will begin to think likea Computer.
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Growth Trends

Moores law Computer Speed doubles every 18 months

Storage law

total storage doubles every 9 months

Consequence

very little data will ever be looked at by a human

Knowledge Discovery is NEEDED to make sense and use of

data.
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Technology Challenge:

Can we effectively process

increasing volumes of data?

Binary

Text

Image

Multimedia

11010010

One small

step for man

Sensors

Time

Data

1970 1980 1990 2000 2010

IntelligentAgents
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5/47

Trends leading to Data Flood

More data is generated:

Bank, telecom, otherbusiness transactions ...

Scientific Data:

astronomy, biology, etc

Web, text, and e-commerce

More data is captured:

Storage technology faster

and cheaper

DBMS capable of

handling bigger DB
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6/47

Examples

Europe's Very Long Baseline Interferometry (VLBI)

has 16 telescopes, each of which produces

1 Gigabit/second of astronomical data over a 25-day

observation session

storage and analysis a big problem

Wal-Mart reported to have 24 Tera-byte DB

AT&T handles billions of calls per day

data cannot be stored -- analysis is done on the fly
http://images.google.co.in/imgres?imgurl=http://h41131.www4.hp.com/media.php/Germany/images/product_images/notebook_tablet_handheld/business_notebooks/HP%2520nx6325/HP_nx6325_left_angle_open_300dpi_mid.jpg&imgrefurl=http://h41131.www4.hp.com/de/de/pr/DEde07072006164615.html&h=552&w=673&sz=148&hl=en&start=107&tbnid=LIEvTe0pdbKYVM:&tbnh=113&tbnw=138&prev=/images%3Fq%3Dbusiness%26start%3D100%26gbv%3D2%26ndsp%3D20%26svnum%3D10%26hl%3Den%26sa%3DNhttp://images.google.co.in/imgres?imgurl=http://h41131.www4.hp.com/media.php/Germany/images/product_images/notebook_tablet_handheld/business_notebooks/HP%2520nx6325/HP_nx6325_left_angle_open_300dpi_mid.jpg&imgrefurl=http://h41131.www4.hp.com/de/de/pr/DEde07072006164615.html&h=552&w=673&sz=148&hl=en&start=107&tbnid=LIEvTe0pdbKYVM:&tbnh=113&tbnw=138&prev=/images%3Fq%3Dbusiness%26start%3D100%26gbv%3D2%26ndsp%3D20%26svnum%3D10%26hl%3Den%26sa%3DNhttp://images.google.co.in/imgres?imgurl=http://h41131.www4.hp.com/media.php/Germany/images/product_images/notebook_tablet_handheld/business_notebooks/HP%2520nx6325/HP_nx6325_left_angle_open_300dpi_mid.jpg&imgrefurl=http://h41131.www4.hp.com/de/de/pr/DEde07072006164615.html&h=552&w=673&sz=148&hl=en&start=107&tbnid=LIEvTe0pdbKYVM:&tbnh=113&tbnw=138&prev=/images%3Fq%3Dbusiness%26start%3D100%26gbv%3D2%26ndsp%3D20%26svnum%3D10%26hl%3Den%26sa%3DNhttp://images.google.co.in/imgres?imgurl=http://h41131.www4.hp.com/media.php/Germany/images/product_images/notebook_tablet_handheld/business_notebooks/HP%2520nx6325/HP_nx6325_left_angle_open_300dpi_mid.jpg&imgrefurl=http://h41131.www4.hp.com/de/de/pr/DEde07072006164615.html&h=552&w=673&sz=148&hl=en&start=107&tbnid=LIEvTe0pdbKYVM:&tbnh=113&tbnw=138&prev=/images%3Fq%3Dbusiness%26start%3D100%26gbv%3D2%26ndsp%3D20%26svnum%3D10%26hl%3Den%26sa%3DNhttp://images.google.co.in/imgres?imgurl=http://h41131.www4.hp.com/media.php/Germany/images/product_images/notebook_tablet_handheld/business_notebooks/HP%2520nx6325/HP_nx6325_left_angle_open_300dpi_mid.jpg&imgrefurl=http://h41131.www4.hp.com/de/de/pr/DEde07072006164615.html&h=552&w=673&sz=148&hl=en&start=107&tbnid=LIEvTe0pdbKYVM:&tbnh=113&tbnw=138&prev=/images%3Fq%3Dbusiness%26start%3D100%26gbv%3D2%26ndsp%3D20%26svnum%3D10%26hl%3Den%26sa%3DNhttp://images.google.co.in/imgres?imgurl=http://h41131.www4.hp.com/media.php/Germany/images/product_images/notebook_tablet_handheld/business_notebooks/HP%2520nx6325/HP_nx6325_left_angle_open_300dpi_mid.jpg&imgrefurl=http://h41131.www4.hp.com/de/de/pr/DEde07072006164615.html&h=552&w=673&sz=148&hl=en&start=107&tbnid=LIEvTe0pdbKYVM:&tbnh=113&tbnw=138&prev=/images%3Fq%3Dbusiness%26start%3D100%26gbv%3D2%26ndsp%3D20%26svnum%3D10%26hl%3Den%26sa%3DNhttp://images.google.co.in/imgres?imgurl=http://h41131.www4.hp.com/media.php/Germany/images/product_images/notebook_tablet_handheld/business_notebooks/HP%2520nx6325/HP_nx6325_left_angle_open_300dpi_mid.jpg&imgrefurl=http://h41131.www4.hp.com/de/de/pr/DEde07072006164615.html&h=552&w=673&sz=148&hl=en&start=107&tbnid=LIEvTe0pdbKYVM:&tbnh=113&tbnw=138&prev=/images%3Fq%3Dbusiness%26start%3D100%26gbv%3D2%26ndsp%3D20%26svnum%3D10%26hl%3Den%26sa%3DNhttp://images.google.co.in/imgres?imgurl=http://h41131.www4.hp.com/media.php/Germany/images/product_images/notebook_tablet_handheld/business_notebooks/HP%2520nx6325/HP_nx6325_left_angle_open_300dpi_mid.jpg&imgrefurl=http://h41131.www4.hp.com/de/de/pr/DEde07072006164615.html&h=552&w=673&sz=148&hl=en&start=107&tbnid=LIEvTe0pdbKYVM:&tbnh=113&tbnw=138&prev=/images%3Fq%3Dbusiness%26start%3D100%26gbv%3D2%26ndsp%3D20%26svnum%3D10%26hl%3Den%26sa%3DNhttp://images.google.co.in/imgres?imgurl=http://h41131.www4.hp.com/media.php/Germany/images/product_images/notebook_tablet_handheld/business_notebooks/HP%2520nx6325/HP_nx6325_left_angle_open_300dpi_mid.jpg&imgrefurl=http://h41131.www4.hp.com/de/de/pr/DEde07072006164615.html&h=552&w=673&sz=148&hl=en&start=107&tbnid=LIEvTe0pdbKYVM:&tbnh=113&tbnw=138&prev=/images%3Fq%3Dbusiness%26start%3D100%26gbv%3D2%26ndsp%3D20%26svnum%3D10%26hl%3Den%26sa%3DNhttp://images.google.co.in/imgres?imgurl=http://h41131.www4.hp.com/media.php/Germany/images/product_images/notebook_tablet_handheld/business_notebooks/HP%2520nx6325/HP_nx6325_left_angle_open_300dpi_mid.jpg&imgrefurl=http://h41131.www4.hp.com/de/de/pr/DEde07072006164615.html&h=552&w=673&sz=148&hl=en&start=107&tbnid=LIEvTe0pdbKYVM:&tbnh=113&tbnw=138&prev=/images%3Fq%3Dbusiness%26start%3D100%26gbv%3D2%26ndsp%3D20%26svnum%3D10%26hl%3Den%26sa%3DNhttp://images.google.co.in/imgres?imgurl=http://h41131.www4.hp.com/media.php/Germany/images/product_images/notebook_tablet_handheld/business_notebooks/HP%2520nx6325/HP_nx6325_left_angle_open_300dpi_mid.jpg&imgrefurl=http://h41131.www4.hp.com/de/de/pr/DEde07072006164615.html&h=552&w=673&sz=148&hl=en&start=107&tbnid=LIEvTe0pdbKYVM:&tbnh=113&tbnw=138&prev=/images%3Fq%3Dbusiness%26start%3D100%26gbv%3D2%26ndsp%3D20%26svnum%3D10%26hl%3Den%26sa%3DNhttp://images.google.co.in/imgres?imgurl=http://h41131.www4.hp.com/media.php/Germany/images/product_images/notebook_tablet_handheld/business_notebooks/HP%2520nx6325/HP_nx6325_left_angle_open_300dpi_mid.jpg&imgrefurl=http://h41131.www4.hp.com/de/de/pr/DEde07072006164615.html&h=552&w=673&sz=148&hl=en&start=107&tbnid=LIEvTe0pdbKYVM:&tbnh=113&tbnw=138&prev=/images%3Fq%3Dbusiness%26start%3D100%26gbv%3D2%26ndsp%3D20%26svnum%3D10%26hl%3Den%26sa%3DNhttp://images.google.co.in/imgres?imgurl=http://h41131.www4.hp.com/media.php/Germany/images/product_images/notebook_tablet_handheld/business_notebooks/HP%2520nx6325/HP_nx6325_left_angle_open_300dpi_mid.jpg&imgrefurl=http://h41131.www4.hp.com/de/de/pr/DEde07072006164615.html&h=552&w=673&sz=148&hl=en&start=107&tbnid=LIEvTe0pdbKYVM:&tbnh=113&tbnw=138&prev=/images%3Fq%3Dbusiness%26start%3D100%26gbv%3D2%26ndsp%3D20%26svnum%3D10%26hl%3Den%26sa%3DNhttp://images.google.co.in/imgres?imgurl=http://h41131.www4.hp.com/media.php/Germany/images/product_images/notebook_tablet_handheld/business_notebooks/HP%2520nx6325/HP_nx6325_left_angle_open_300dpi_mid.jpg&imgrefurl=http://h41131.www4.hp.com/de/de/pr/DEde07072006164615.html&h=552&w=673&sz=148&hl=en&start=107&tbnid=LIEvTe0pdbKYVM:&tbnh=113&tbnw=138&prev=/images%3Fq%3Dbusiness%26start%3D100%26gbv%3D2%26ndsp%3D20%26svnum%3D10%26hl%3Den%26sa%3DNhttp://images.google.co.in/imgres?imgurl=http://h41131.www4.hp.com/media.php/Germany/images/product_images/notebook_tablet_handheld/business_notebooks/HP%2520nx6325/HP_nx6325_left_angle_open_300dpi_mid.jpg&imgrefurl=http://h41131.www4.hp.com/de/de/pr/DEde07072006164615.html&h=552&w=673&sz=148&hl=en&start=107&tbnid=LIEvTe0pdbKYVM:&tbnh=113&tbnw=138&prev=/images%3Fq%3Dbusiness%26start%3D100%26gbv%3D2%26ndsp%3D20%26svnum%3D10%26hl%3Den%26sa%3DNhttp://images.google.co.in/imgres?imgurl=http://h41131.www4.hp.com/media.php/Germany/images/product_images/notebook_tablet_handheld/business_notebooks/HP%2520nx6325/HP_nx6325_left_angle_open_300dpi_mid.jpg&imgrefurl=http://h41131.www4.hp.com/de/de/pr/DEde07072006164615.html&h=552&w=673&sz=148&hl=en&start=107&tbnid=LIEvTe0pdbKYVM:&tbnh=113&tbnw=138&prev=/images%3Fq%3Dbusiness%26start%3D100%26gbv%3D2%26ndsp%3D20%26svnum%3D10%26hl%3Den%26sa%3DNhttp://images.google.co.in/imgres?imgurl=http://h41131.www4.hp.com/media.php/Germany/images/product_images/notebook_tablet_handheld/business_notebooks/HP%2520nx6325/HP_nx6325_left_angle_open_300dpi_mid.jpg&imgrefurl=http://h41131.www4.hp.com/de/de/pr/DEde07072006164615.html&h=552&w=673&sz=148&hl=en&start=107&tbnid=LIEvTe0pdbKYVM:&tbnh=113&tbnw=138&prev=/images%3Fq%3Dbusiness%26start%3D100%26gbv%3D2%26ndsp%3D20%26svnum%3D10%26hl%3Den%26sa%3DNhttp://images.google.co.in/imgres?imgurl=http://h41131.www4.hp.com/media.php/Germany/images/product_images/notebook_tablet_handheld/business_notebooks/HP%2520nx6325/HP_nx6325_left_angle_open_300dpi_mid.jpg&imgrefurl=http://h41131.www4.hp.com/de/de/pr/DEde07072006164615.html&h=552&w=673&sz=148&hl=en&start=107&tbnid=LIEvTe0pdbKYVM:&tbnh=113&tbnw=138&prev=/images%3Fq%3Dbusiness%26start%3D100%26gbv%3D2%26ndsp%3D20%26svnum%3D10%26hl%3Den%26sa%3DN


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8/47

More data and data sources
http://images.google.co.in/imgres?imgurl=http://h41131.www4.hp.com/media.php/Germany/images/product_images/notebook_tablet_handheld/business_notebooks/HP%2520nx6325/HP_nx6325_left_angle_open_300dpi_mid.jpg&imgrefurl=http://h41131.www4.hp.com/de/de/pr/DEde07072006164615.html&h=552&w=673&sz=148&hl=en&start=107&tbnid=LIEvTe0pdbKYVM:&tbnh=113&tbnw=138&prev=/images%3Fq%3Dbusiness%26start%3D100%26gbv%3D2%26ndsp%3D20%26svnum%3D10%26hl%3Den%26sa%3DNhttp://images.google.co.in/imgres?imgurl=http://h41131.www4.hp.com/media.php/Germany/images/product_images/notebook_tablet_handheld/business_notebooks/HP%2520nx6325/HP_nx6325_left_angle_open_300dpi_mid.jpg&imgrefurl=http://h41131.www4.hp.com/de/de/pr/DEde07072006164615.html&h=552&w=673&sz=148&hl=en&start=107&tbnid=LIEvTe0pdbKYVM:&tbnh=113&tbnw=138&prev=/images%3Fq%3Dbusiness%26start%3D100%26gbv%3D2%26ndsp%3D20%26svnum%3D10%26hl%3Den%26sa%3DN


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What is the main WWW problem?

With an estimated 1000 million web pagesfinding the one you want is difficult!
http://images.google.co.in/imgres?imgurl=http://h41131.www4.hp.com/media.php/Germany/images/product_images/notebook_tablet_handheld/business_notebooks/HP%2520nx6325/HP_nx6325_left_angle_open_300dpi_mid.jpg&imgrefurl=http://h41131.www4.hp.com/de/de/pr/DEde07072006164615.html&h=552&w=673&sz=148&hl=en&start=107&tbnid=LIEvTe0pdbKYVM:&tbnh=113&tbnw=138&prev=/images%3Fq%3Dbusiness%26start%3D100%26gbv%3D2%26ndsp%3D20%26svnum%3D10%26hl%3Den%26sa%3DNhttp://images.google.co.in/imgres?imgurl=http://h41131.www4.hp.com/media.php/Germany/images/product_images/notebook_tablet_handheld/business_notebooks/HP%2520nx6325/HP_nx6325_left_angle_open_300dpi_mid.jpg&imgrefurl=http://h41131.www4.hp.com/de/de/pr/DEde07072006164615.html&h=552&w=673&sz=148&hl=en&start=107&tbnid=LIEvTe0pdbKYVM:&tbnh=113&tbnw=138&prev=/images%3Fq%3Dbusiness%26start%3D100%26gbv%3D2%26ndsp%3D20%26svnum%3D10%26hl%3Den%26sa%3DNhttp://images.google.co.in/imgres?imgurl=http://h41131.www4.hp.com/media.php/Germany/images/product_images/notebook_tablet_handheld/business_notebooks/HP%2520nx6325/HP_nx6325_left_angle_open_300dpi_mid.jpg&imgrefurl=http://h41131.www4.hp.com/de/de/pr/DEde07072006164615.html&h=552&w=673&sz=148&hl=en&start=107&tbnid=LIEvTe0pdbKYVM:&tbnh=113&tbnw=138&prev=/images%3Fq%3Dbusiness%26start%3D100%26gbv%3D2%26ndsp%3D20%26svnum%3D10%26hl%3Den%26sa%3DNhttp://images.google.co.in/imgres?imgurl=http://h41131.www4.hp.com/media.php/Germany/images/product_images/notebook_tablet_handheld/business_notebooks/HP%2520nx6325/HP_nx6325_left_angle_open_300dpi_mid.jpg&imgrefurl=http://h41131.www4.hp.com/de/de/pr/DEde07072006164615.html&h=552&w=673&sz=148&hl=en&start=107&tbnid=LIEvTe0pdbKYVM:&tbnh=113&tbnw=138&prev=/images%3Fq%3Dbusiness%26start%3D100%26gbv%3D2%26ndsp%3D20%26svnum%3D10%26hl%3Den%26sa%3DN


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Data, Information, Knowledge

and Intelligence
http://images.google.co.in/imgres?imgurl=http://h41131.www4.hp.com/media.php/Germany/images/product_images/notebook_tablet_handheld/business_notebooks/HP%2520nx6325/HP_nx6325_left_angle_open_300dpi_mid.jpg&imgrefurl=http://h41131.www4.hp.com/de/de/pr/DEde07072006164615.html&h=552&w=673&sz=148&hl=en&start=107&tbnid=LIEvTe0pdbKYVM:&tbnh=113&tbnw=138&prev=/images%3Fq%3Dbusiness%26start%3D100%26gbv%3D2%26ndsp%3D20%26svnum%3D10%26hl%3Den%26sa%3DNhttp://images.google.co.in/imgres?imgurl=http://h41131.www4.hp.com/media.php/Germany/images/product_images/notebook_tablet_handheld/business_notebooks/HP%2520nx6325/HP_nx6325_left_angle_open_300dpi_mid.jpg&imgrefurl=http://h41131.www4.hp.com/de/de/pr/DEde07072006164615.html&h=552&w=673&sz=148&hl=en&start=107&tbnid=LIEvTe0pdbKYVM:&tbnh=113&tbnw=138&prev=/images%3Fq%3Dbusiness%26start%3D100%26gbv%3D2%26ndsp%3D20%26svnum%3D10%26hl%3Den%26sa%3DNhttp://images.google.co.in/imgres?imgurl=http://h41131.www4.hp.com/media.php/Germany/images/product_images/notebook_tablet_handheld/business_notebooks/HP%2520nx6325/HP_nx6325_left_angle_open_300dpi_mid.jpg&imgrefurl=http://h41131.www4.hp.com/de/de/pr/DEde07072006164615.html&h=552&w=673&sz=148&hl=en&start=107&tbnid=LIEvTe0pdbKYVM:&tbnh=113&tbnw=138&prev=/images%3Fq%3Dbusiness%26start%3D100%26gbv%3D2%26ndsp%3D20%26svnum%3D10%26hl%3Den%26sa%3DNhttp://images.google.co.in/imgres?imgurl=http://h41131.www4.hp.com/media.php/Germany/images/product_images/notebook_tablet_handheld/business_notebooks/HP%2520nx6325/HP_nx6325_left_angle_open_300dpi_mid.jpg&imgrefurl=http://h41131.www4.hp.com/de/de/pr/DEde07072006164615.html&h=552&w=673&sz=148&hl=en&start=107&tbnid=LIEvTe0pdbKYVM:&tbnh=113&tbnw=138&prev=/images%3Fq%3Dbusiness%26start%3D100%26gbv%3D2%26ndsp%3D20%26svnum%3D10%26hl%3Den%26sa%3DNhttp://images.google.co.in/imgres?imgurl=http://h41131.www4.hp.com/media.php/Germany/images/product_images/notebook_tablet_handheld/business_notebooks/HP%2520nx6325/HP_nx6325_left_angle_open_300dpi_mid.jpg&imgrefurl=http://h41131.www4.hp.com/de/de/pr/DEde07072006164615.html&h=552&w=673&sz=148&hl=en&start=107&tbnid=LIEvTe0pdbKYVM:&tbnh=113&tbnw=138&prev=/images%3Fq%3Dbusiness%26start%3D100%26gbv%3D2%26ndsp%3D20%26svnum%3D10%26hl%3Den%26sa%3DNhttp://images.google.co.in/imgres?imgurl=http://h41131.www4.hp.com/media.php/Germany/images/product_images/notebook_tablet_handheld/business_notebooks/HP%2520nx6325/HP_nx6325_left_angle_open_300dpi_mid.jpg&imgrefurl=http://h41131.www4.hp.com/de/de/pr/DEde07072006164615.html&h=552&w=673&sz=148&hl=en&start=107&tbnid=LIEvTe0pdbKYVM:&tbnh=113&tbnw=138&prev=/images%3Fq%3Dbusiness%26start%3D100%26gbv%3D2%26ndsp%3D20%26svnum%3D10%26hl%3Den%26sa%3DNhttp://images.google.co.in/imgres?imgurl=http://h41131.www4.hp.com/media.php/Germany/images/product_images/notebook_tablet_handheld/business_notebooks/HP%2520nx6325/HP_nx6325_left_angle_open_300dpi_mid.jpg&imgrefurl=http://h41131.www4.hp.com/de/de/pr/DEde07072006164615.html&h=552&w=673&sz=148&hl=en&start=107&tbnid=LIEvTe0pdbKYVM:&tbnh=113&tbnw=138&prev=/images%3Fq%3Dbusiness%26start%3D100%26gbv%3D2%26ndsp%3D20%26svnum%3D10%26hl%3Den%26sa%3DNhttp://images.google.co.in/imgres?imgurl=http://h41131.www4.hp.com/media.php/Germany/images/product_images/notebook_tablet_handheld/business_notebooks/HP%2520nx6325/HP_nx6325_left_angle_open_300dpi_mid.jpg&imgrefurl=http://h41131.www4.hp.com/de/de/pr/DEde07072006164615.html&h=552&w=673&sz=148&hl=en&start=107&tbnid=LIEvTe0pdbKYVM:&tbnh=113&tbnw=138&prev=/images%3Fq%3Dbusiness%26start%3D100%26gbv%3D2%26ndsp%3D20%26svnum%3D10%26hl%3Den%26sa%3DN


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Evolution from Static Report to BI
http://images.google.co.in/imgres?imgurl=http://h41131.www4.hp.com/media.php/Germany/images/product_images/notebook_tablet_handheld/business_notebooks/HP%2520nx6325/HP_nx6325_left_angle_open_300dpi_mid.jpg&imgrefurl=http://h41131.www4.hp.com/de/de/pr/DEde07072006164615.html&h=552&w=673&sz=148&hl=en&start=107&tbnid=LIEvTe0pdbKYVM:&tbnh=113&tbnw=138&prev=/images%3Fq%3Dbusiness%26start%3D100%26gbv%3D2%26ndsp%3D20%26svnum%3D10%26hl%3Den%26sa%3DNhttp://images.google.co.in/imgres?imgurl=http://h41131.www4.hp.com/media.php/Germany/images/product_images/notebook_tablet_handheld/business_notebooks/HP%2520nx6325/HP_nx6325_left_angle_open_300dpi_mid.jpg&imgrefurl=http://h41131.www4.hp.com/de/de/pr/DEde07072006164615.html&h=552&w=673&sz=148&hl=en&start=107&tbnid=LIEvTe0pdbKYVM:&tbnh=113&tbnw=138&prev=/images%3Fq%3Dbusiness%26start%3D100%26gbv%3D2%26ndsp%3D20%26svnum%3D10%26hl%3Den%26sa%3DN


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12

Past, Present and Future - Why Intelligence is important ?

1. To convert Data into Information

2. To support decision makers withinformation at all levels in organizations

3. To manage organizations by facts

4. To recognize if to take Action

5. To analyse for answering Why?

6. To control Risk

7. To control Performance

8. To make reliable predictions

9. To Optimise for best outcome
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Vision - BI: Right Stuff

Just the Right Content to

Just the Right Person at

Just the Right time on Just the Right Device in

Just the Right Context and

Just the Right way!
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15

INTRODUCTION

Organizations need business intelligence

Business intelligence (BI) knowledge about your

customers, competitors, business partners,competitive environment, and internal operations to

make effective, important, and strategic business

decisions
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Business Intelligence Definition

BI is neither a productnor a system.

It is an architecture and

a collection ofintegrated operational

as well as decision-supportapplications and databases

that provide the businesscommunityeasy access to business

data.
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BI DefinedBusiness Intelligence (BI) encompasses the

processes, tools, and technologies required totransform enterprise data into information, andinformation into knowledge that can be used toenhance decision-making and to create actionableplans that drive effective business activity.

BI can be used to acquire

Tactical insight to optimize business processes byidentifying trends, anomalies, and behaviors that

require management action.Strategic insight to align multiple business

processes with key business objectives throughintegrated performance management and analysis.
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Documents

Module 1 Business Intelligence