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MODUL 1: INTRODUCTIONStudio Mobile Content Development
IMTelkom 2012
MODUL OUTLINE
� Brief Course Introduction
� The Android Application Business
� Task: Case Study
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BRIEF COURSE INTRODUCTION
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COURSE OBJECTIVES
� Review Mobile Content Development Knowledge
� Study the process of mobile content development
� Hands on / experience the process of mobile
content development
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C A
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COURSE ARRANGEMENT
� Class room sessions and Individual / Group Task
� Final Project
� Course material will use Android based platform
� Hands on using development tools (if available)
� Grade will be focused on task/assignment
� Mid and Final test will be open book test
COURSE OUTLINE
# Topics References
1 Introduction Book A chapter 1
2 Key Point in Apps Dev Book A chapter 2 & 3
3 Ideas and Strategies Book C chapter 1 & 2
4 Identification of Apps Unique Value and target audience Book C chapter 3 & 4
5 Market Survey Book B chapter 2
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5 Market Survey Book B chapter 2
6 Planning and Staffing Book B chapter 3 & 4
7 Building your Apps Book C chapter 5
8 Electronic Word of Mouth and Social Media Book C chapter 6 & 7
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A. The Android Apps Development (Author: Mark Rollins)
B. Software that Sells (Author: Edward Hasted)
C. Android Apps Marketing (Author: Jeffrey Hughes)
ABOUT THE LECTURER
� Name: F.X. Ari Wibowo
� Date of Birth: 15 Feb 1973
� Marital Status: Married with 3 children
� Occupation: Engineer at Telkom Indonesia R&D Center
� Professional Experiences: Telecom Service & Product Development, Service & Product Planning, Infrastructure & Service Planning
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Service Planning
� Academic:
� Bachelor Degree from STT Telkom (Telecommunication Eng.)
� Master Degree from ITB (Telecommunication Eng)
� Doctoral Study at School of Electrical Engineering and Informatics ITB (current)
� Contacts:� Office: Menara RDC 2nd Floor
� Phone: 022 70266063 , 085222216949
� Email: [email protected] / [email protected]
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THE ANDROID APPLICATION
BUSINESS
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ANDROID MARKETStudio M
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SOME STATISTIC OF ANDROID MARKET
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Source: http://www.appbrain.com/stats/ accessed on 21/02/2012
Current number of Android
apps in the market: 387830
Current number of free apps in the
market: 270808
Current number of paid apps in the
market: 118365
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THE ORIGIN OF ANDROID
� Android Inc. was a small startup company that developed its own open
source operating system for mobile phones. It was bought by Google in
August, 2005.
� In November 2007, shortly after Apple introduced the iPhone, Google
began working on its contribution to the mobile phone business. It
announced the start of the Open Handset Alliance (OHA), a consortium of
companies such as HTC, Motorola, Samsung, Sprint, T-Mobile, and other
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big names in the telecommunications industry. On the very same day,
OHA unveiled the mobile operating system that we know today as
Android.
� Android got off to a slow start with the HTC Dream (also known as the T-
Mobile G1) in October 2008. Since then, Android has been gaining
popularity with the release of every new version.
� It is important that you know about them when you begin developing
Android applications, as newer versions contain more features than their
predecessors.
� In terms of programming, these versions have a definite numerical
designation.10
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ANDROID VERSIONSStudio M
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ANDROID VS IOS
� iPhone created a new business model � creating software enterprise that was personal and utilitarian.
� In February 2011, Google CEO Eric Schmidt stated that Android activations reached about 350,000 per day, Android was catching up quickly
� Apple iOS is a proprietary operating system, while Android is open source, which means it gives users the right to use, study, change, and improve design through ready availability of the source code. It uses the Linux kernel software for all of its versions. This is different
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and improve design through ready availability of the source code. It uses the Linux kernel software for all of its versions. This is different from iOS, which works only on Mac products.
� This is one of the reasons why the Android operating system is so popular on smartphones and tablets, and will probably have a significant presence in televisions in the near future: it is not required to be tied to any particular device manufacturer.
� Another way that Android differs from Apple is that Android has no approval process when it comes to apps. Once the user has signed up, uploading and publishing becomes a relatively simple process.
� Also, you should know that Google reserves the right to yank your application off Android Market, even after you are already on it. A lot of applications are removed due to NSFW (not-suitable-for-work) content, but they can easily be yanked for other reasons as well.
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CROSS PLATFORM DEVELOPMENT TOOLS
� Developer should aware of porting difficulties
� Chances are you want your application to be downloaded as much
as possible, which means that you probably want it to be on many
devices as possible. If you want to have your application on both
iOS and Android, as well as other mobile platforms, you are going
to have to do this from the beginning with certain cross-plat form
development kits:
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development kits:
� Livecode
� Appcelerator
� appMobi XDK
� PhoneGap
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SUMMARY
� The Android application market has recently experienced
a high volume of growth in the past few years, and it has
shown itself to be a huge competitor of Apple’s App Store.
� However, there are so many Android applications on the
market that a developer really has to have something
different and outstanding to make good profits.
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different and outstanding to make good profits.
� It is important for developers to study the market and
determine what versions are best to program their
applications in.
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ASSIGNMENT: CASE STUDY: INDONESIA
ANDROID MARKET
� Find some facts of Indonesia’s Android Markets
such as: number of Android users, comparison of
Android users vs IOS users or other platform
(incl. tablet users), Indonesia Apps, Indonesia’s
apps store (such as FlexiMarket, Nexian Market
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apps store (such as FlexiMarket, Nexian Market
etc), Indonesia’s Developers, Revenue gained
from Indonesia Android Market (are there any?)
� Conclude your facts into a conclusion related to
the high level business assessment for Indonesia
case (is this a promising business? how much
does it worth? Short of long term business? How
about the competition level? And other aspect) 15
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THANK YOU
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