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W W W . W A T S O N W Y A T T . C O M
Modern methods in personal lines pricing CAE/DAV Meeting
Berlin
29 April 2005
Duncan Anderson
Copyright © Watson Wyatt Worldwide. All rights reserved.
Agenda
l The case for effective pricing
l Analysing claims
l Comparing claims models with current rates
l Competitor analyses
l Retention / new business analyses
l Price optimisation
Copyright © Watson Wyatt Worldwide. All rights reserved.
0 100
200
300
400
500
600
700
1985 1986 1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998
£ million
Direct Line (UK) – written premium 1985 to 1998
Source: DTI / HMT / FSA returns
Copyright © Watson Wyatt Worldwide. All rights reserved.
UK motor market loss ratio
65%
70%
75%
80%
85%
90%
1986 1987 1988 1989 1990 1991 1992 1993 1994
Market Direct line Source: DTI / HMT / FSA returns
Copyright © Watson Wyatt Worldwide. All rights reserved.
Progressive (US) – written premium 1994 to 2003
Source: The Progressive Corporation & Subsidiaries Ten Year Summary
0
2
4
6
8
10
12
14
1994 1995 1996 1997 1998 1999 2000 2001 2002 2003
Written prem
ium (U
S$ billions)
Copyright © Watson Wyatt Worldwide. All rights reserved.
US motor market combined ratio
80%
85%
90%
95%
100%
105%
110%
115%
120%
1994 1995 1996 1997 1998 1999 2000 2001 2002 2003
Com
bine
d ratio
Progressive US motor market
Source: Insurance Information Institute, A.M. Best, The Progressive Corporation & Subsidiaries Ten Year Summary
Copyright © Watson Wyatt Worldwide. All rights reserved.
Case study – company in Eastern Europe
@18 months
@ 6 months
@18 months
@ 6 months
Loss ratio Frequency
49% 6.4% 2004 (new rates)
86% 64% 7.2% 7.1% 2003 (old rates)
Copyright © Watson Wyatt Worldwide. All rights reserved.
Objective
Excess
Vehicle
Age
etc.
Sex
Area Premium Tariff
"Tariff" is this context means "rating structure" it does not imply regulated fixed tariff, nor anything related to tax!
Copyright © Watson Wyatt Worldwide. All rights reserved.
Rate level adjustment
Expense loadings
Lapse/takeup Model
Current Tariff
New Tariff
Competitor Model
Risk Model
Compare
Amt
Amt
Amt
Amt
Amt
Freq
Freq
Freq
Freq
Freq
TPBI x = Cost 1
TPPD x = Cost 2
FT x = Cost 4
AD x = Cost 3
WS x = Cost 5
Model office
The premium rating process
Copyright © Watson Wyatt Worldwide. All rights reserved.
Modelling the cost of claims
Expected cost of claims
Model
Excess
Vehicle
Age
etc.
Sex
Area
Copyright © Watson Wyatt Worldwide. All rights reserved.
Amt Freq
Amt Freq
Amt Freq
Amt Freq
Amt Freq
PI x = Cost 1
PD x = Cost 2
FT x = Cost 4
AD x = Cost 3
WS x = Cost 5
Modelling the cost of claims
Copyright © Watson Wyatt Worldwide. All rights reserved.
Modelling the cost of claims
l Data & rating factors
l Statistical techniques
Copyright © Watson Wyatt Worldwide. All rights reserved.
Example motor rating factors
l Standard factors: – Age of main driver – Sex – Marital status – Age of licence – Occupation – Residency – Convictions – Homeowner? – Postcode – Vehicle group – Age of vehicle – Value of vehicle – Alarm/immobiliser – Modifications? – Garaged? – Use of vehicle – Mileage – Cover – Age / number of additional driver(s) – Previous claims – Excess – Payment frequency – NCD – Protected NCD?
l External data: – individual data – vehicle data – geodemographic data – geophysical data
l Data from other products: – banking data – other insurance data
Copyright © Watson Wyatt Worldwide. All rights reserved.
Generalised linear models
E[Y] = µ = g 1 (X.β + ξ)
Var[Y] = φ.V(µ) / ω
l Consider all factors simultaneously
l Allow for nature of random process
l Robust and transparent
l EU and increasingly global industry standard
Copyright © Watson Wyatt Worldwide. All rights reserved.
Why GLMs over other methods
l Oneway and twoway analyses – distorted by correlations, no diagnostics
l Iteratively standardised oneways – no diagnostics, computationally inferior to GLMs (no faster), less flexibility for allowance of random process, not always tractable solution
l Neural networks – not transparent, hard to interpret, can be unstable with new types of policy, easy to over/under fit
l Cluster analyses / "segmenting" – suitable for marketing but less appropriate for assessing continuous risk; does not fit with rating structures
Copyright © Watson Wyatt Worldwide. All rights reserved.
"A Practitioner's Guide to Generalized Linear Models"
l CAS 2004 Discussion Paper Program
l Copies available at www.watsonwyatt.com/glm
l Section 1 to be added to CAS Exam 9 syllabus in 2006
Copyright © Watson Wyatt Worldwide. All rights reserved.
22%
7% 6%
10%
16%
19%
0%
17% 19%
15%
20%
4% 5%
0%
0.45
0.4
0.35
0.3
0.25
0.2
0.15
0.1
0.05
0
0.05
0.1
0.15
0.2
0.25
Factor
Log of m
ultiplier
0
20
40
60
80
100
120
140
160
180
1 2 3 4 5 6 7
Exposure (policy years)
Exposure Onew ay relativities Approx 2 SE from estimate Smoothed GLM estimate
Example of GLM output (real UK data)
Copyright © Watson Wyatt Worldwide. All rights reserved.
Model iteration
Standard errors of parameter estimates
Common sense
Consistency over time
Ftests / χ 2 tests on deviances (with ranks)
Copyright © Watson Wyatt Worldwide. All rights reserved.
GLM output (significant factor)
154%
138%
105%
93%
72% 73% 84%
58%
45% 39%
31%
5% 0%
0.2
0
0.2
0.4
0.6
0.8
1
1.2
Vehicle symbol
Log of m
ultiplier
0
20000
40000
60000
80000
100000
120000
140000
160000
180000
200000
1 2 3 4 5 6 7 8 9 10 11 12 13
Exposure (years)
Onew ay relativities Approx 95% conf idence interval Parameter estimate P value = 0.0%
Copyright © Watson Wyatt Worldwide. All rights reserved.
GLM output (insignificant factor)
1%
4%
1%
3%
1%
5%
0%
5%
3%
7%
1%
4%
0%
0.2
0.15
0.1
0.05
0
0.05
0.1
0.15
0.2
Vehicle symbol
Log of multiplier
0
20000
40000
60000
80000
100000
120000
140000
160000
180000
200000
1 2 3 4 5 6 7 8 9 10 11 12 13
Exposure (years)
Onew ay relativities Approx 95% confidence interval Parameter estimate P value = 52.5%
Copyright © Watson Wyatt Worldwide. All rights reserved.
Consistency over time
140% 149%
105%
86%
65%
76% 73%
56% 51%
34% 33%
5% 0%
140% 150%
108% 104%
81%
64%
81%
56%
40% 45%
33%
2% 4%
185%
118%
104%
89%
69% 78%
97%
63%
44% 38%
27%
10%
4%
0.2
0
0.2
0.4
0.6
0.8
1
1.2
Vehicle symbol.Year of exposure
Log of multiplier
0
20000
40000
60000
80000
100000
1 2 3 4 5 6 7 8 9 10 11 12 13
Exposure (years)
Approx 95% confidence interval, Year of exposure: 2000 Approx 95% confidence interval, Year of exposure: 2001 Approx 95% confidence interval, Year of exposure: 2002
Parameter estimate, Year of exposure: 2000 Parameter estimate, Year of exposure: 2001 Parameter estimate, Year of exposure: 2002
Copyright © Watson Wyatt Worldwide. All rights reserved.
Consistency over time
30%
16% 14%
0%
15%
20% 21%
95%
49%
26%
3%
25%
13%
2%
22%
15%
9%
4%
29%
2%
23%
0.5
0.4
0.3
0.2
0.1
0
0.1
0.2
0.3
0.4
0.5
0.6
0.7
0.8
Territory.Year of exposure
Log of multiplier
0
20000
40000
60000
80000
100000
1 2 3 4 5 6 7
Exposure (years)
Approx 95% confidence interval, Year of exposure: 2000 Approx 95% conf idence interval, Year of exposure: 2001 Approx 95% confidence interval, Year of exposure: 2002
Smoothed estimate, Year of exposure: 2000 Smoothed estimate, Year of exposure: 2001 Smoothed estimate, Year of exposure: 2002
Copyright © Watson Wyatt Worldwide. All rights reserved.
R esidual
4
3
2
1
0
1
2
3
4
Log of fitted value 5.6 5.7 5.8 5.9 6.0 6.1 6.2 6.3 6.4 6.5 6.6 6.7 6.8 6.9 7.0 7.1 7.2 7.3 7.4 7.5
Residuals
Pretium 04/05/2004 11:03
Copyright © Watson Wyatt Worldwide. All rights reserved.
Example job Run 5 Model 3 Small interaction Third party material damage, Numbers
13% 6%
18%
2%
20% 19%
40% 46%
63%
11% 6%
19%
0%
24% 28%
63%
138% 155%
0.4
0.2
0
0.2
0.4
0.6
0.8
1
Age of driver.Sex of driver
Log of multiplier
0
50000
100000
150000
200000
250000
300000
1721 2224 2529 3034 3539 4049 5059 6069 70+
Exposure
Approx 2 SEs f rom estimate, Sex of driver: Female Approx 2 SEs from estimate, Sex of driver: Male Unsmoothed estimate, Sex of driver: Female
Unsmoothed estimate, Sex of driver: Male Smoothed estimate, Sex of driver: Female Smoothed estimate, Sex of driver: Male
P level = 0.0% Rank 6/6
Interactions
Copyright © Watson Wyatt Worldwide. All rights reserved.
BoxCox link function investigation
l GLM structure is E[Y] = µ = g 1 (X.β + ξ) Var[Y] = φ.V(µ) / ω
l Box Cox transforms defines g(x) = ( x λ 1 ) / λ for λ≠0, ln(x) for λ=0
l λ = 1 ⇒ g(x) = x 1 ⇒ additive (with base level shift) l λ → 0 ⇒ g(x) → ln(x) ⇒ multiplicative (via maths) l λ = 1 ⇒ g(x) = 1 1/x ⇒ inverse (with base level shift) l Try different values of λ and measure goodness of fit to see which fits experience best
Copyright © Watson Wyatt Worldwide. All rights reserved.
BoxCox link function investigation Motor third party property frequencies
‐137910
‐137870
‐137830
‐137790
‐0.6 ‐0.4 ‐0.2 0 0.2 0.4 0.6
λ
Likelihood
Multiplicative Inverse Additive
Copyright © Watson Wyatt Worldwide. All rights reserved.
BoxCox link function investigation Motor third party property average amounts
268569
268569
268568
268568
268567
268567
268566
0.6 0.5 0.4 0.3 0.2 0.1 0 0.1 0.2 0.3
λ
Likelihood
Inverse Multiplicative Additive
Copyright © Watson Wyatt Worldwide. All rights reserved.
Tweedie distributions
l Incurred losses have a point mass at zero and then a continuous distribution
l Poisson and gamma not suited to this
l Tweedie distribution has point mass and parameters which can alter the shape to be like Poisson and gamma above zero
∑ ∞
=
−
> − − Γ
− =
1 0 0
1
0 for )] ( [ exp . ! ) (
) / 1 ( ) ( ) , , ; ( n
n
Y y y y n n y y f θ κ θ λω
α κ λω α λ θ α
α α
0
0.2
) ( exp ) 0 ( 0 θ λωκ α − = = Y p
Copyright © Watson Wyatt Worldwide. All rights reserved.
60%
80%
100%
120%
140%
160%
180%
GY1 1
IV23 2
PH41 4
LL74 8
BA16 0
PL31 1
TQ12 4
PE12 8
BS24 9
LN6 0
AB10 6
HU11 4
OX17 2
ST1
6 1
BN20 7
BH15 1
LA4 4
MK44
3
SO53 3
FY7 6
GU16 8
KT2
4 6
LS21 2
ME16
9
FY4 3
B77 1
SS11 7
HU1 4
MK12
5
BN2 9
L64 2
B76 7
DY3 2
WD19
4
BS3 2
WD17
1
NE34 6
CF1
4
SR2 0
OL1
0 1
HA9 8
BD5 9
B66 4
L30 2
EC4V
4
SE17 2
N15
6
L13 0
Postcode Sector
Relative Premium
The problem with area
UK auto loadings
Copyright © Watson Wyatt Worldwide. All rights reserved.
244
274
307
343
385
432
484
543
609
685
770
299 316 334 352 369 387 404 422 440 457 475 495 518 542 632
0
20
40
60
80
100
120
140
Num
ber of districts
Company F
Company I
Example of market disparity
UK motor
Copyright © Watson Wyatt Worldwide. All rights reserved.
244
274
307
343
385
432
484
543
609
685
770
299 316 334 352 369 387 404 422 440 457 475 495 518 542 632
0
20
40
60
80
100
120
140
Num
ber of districts
Company F
Company I
Example of market disparity
UK motor
Copyright © Watson Wyatt Worldwide. All rights reserved.
General approach
1
2
3
Assess true area risk as well as possible
Define "zones" containing areas of similar risk (may or may not be contiguous)
Determine relativities applicable to "zone"
Copyright © Watson Wyatt Worldwide. All rights reserved.
Proximity
l Key assumption is that "close" areas are similar
l May not be a perfect assumption
l Nevertheless it seems consistently to yield good results in practice
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Example residual risk
High residual
Low (negative) residual
Copyright © Watson Wyatt Worldwide. All rights reserved.
r i * = Z(e i ).r i + (1 Z(e i )) Σ e j .r j .f(d ij ) / Σ e j .f(d ij ) where
r i * = smoothed residual r i = unsmoothed residual
Z(e i ) = e i / (e i + a) m e i = exposure in region i
d ij = (x i x j ) 2 + (y i y j ) 2 ½
f(d ij ) = 1/d ij n or 1/(d ij n + b n ) or exp(n.d ij ) etc
Watson Wyatt model
j j
Copyright © Watson Wyatt Worldwide. All rights reserved.
Finding the parameters
Seek parameters which minimize
error
a, m, n, b
Calculate residuals Save for determining zoning relativities
Example job Run 2 Model 3 All claim types, all factors, N&A Third party material damage, Numbers
45%
15% 13%
10%
5%
0%
4% 6%
0.2
0.1
0
0.1
0.2
0.3
0.4
Area of garage
Log of m
ultiplier
0
50000
100000
150000
200000
250000
A B C D E F G H
Exposure (years)
Approx 2 s.e. from estimate Unsmoothed estimate Smoothed estimate P level = 0.0% Rank 11/13
1 1
3 3
Copyright © Watson Wyatt Worldwide. All rights reserved.
Finding the parameters
Seek parameters which minimize
error
a, m, n, b
n e for Z=20%
UK 1.9 146 UK 2.2 152 UK 1.8 78
France 2.0 104 France 1.9 146
Netherlands 1.8 61 South Africa 2.2 106
USA 2.5 127 USA 1.9 106
Spain 2.1 17
Italy 1.4 87
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Example results
Unsmoothed residuals Smoothed residuals
1 1
Copyright © Watson Wyatt Worldwide. All rights reserved.
Contiguity clustering Exposure/risk based "manual" grouping Contiguity clustering algorithm
2 2
Copyright © Watson Wyatt Worldwide. All rights reserved.
Finding the parameters
Save for determining zoning relativities
Example job Run 2 Model 3 All claim types, all factors, N&A Third party material damage, Numbers
45%
15% 13%
10%
5%
0%
4% 6%
0.2
0.1
0
0.1
0.2
0.3
0.4
Area of garage
Log of m
ultiplier
0
50000
100000
150000
200000
250000
A B C D E F G H
Exposure (years)
Approx 2 s.e. from estimate Unsmoothed estimate Smoothed estimate P level = 0.0% Rank 11/13
l Fit new zone definition in GLM to assess true predictive power
l Fresh data required to avoid selffulfilling prophesies
l Compare against existing territory definition
3 3
Copyright © Watson Wyatt Worldwide. All rights reserved.
Finding the parameters Effect of smoothed residual zone on fresh data
Zone based on smoothed residuals
650%
464% 418%
345% 287%
189%
139%
101% 74%
26% 15%
0%
22% 18% 16%
34%
18%
37%
22%
35%
1
0.5
0
0.5
1
1.5
2
2.5
Zone
Log of multiplier
0
50
100
150
200
250
300
350
400
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20
Exposure (th
ousand policy years)
2 S.E from GLM estimate GLM estimate
3 3
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Amt Freq
Amt Freq
Amt Freq
Amt Freq
Amt Freq
PI x = Cost 1
PD x = Cost 2
FT x = Cost 4
AD x = Cost 3
WS x = Cost 5
Modelling the cost of claims
Copyright © Watson Wyatt Worldwide. All rights reserved.
The premium rating process
Rate level adjustment
Expense loadings
Risk Model
Amt
Amt
Amt
Amt
Amt
Freq
Freq
Freq
Freq
Freq
TPBI x = Cost 1
TPPD x = Cost 2
FT x = Cost 4
AD x = Cost 3
WS x = Cost 5
Copyright © Watson Wyatt Worldwide. All rights reserved.
The premium rating process
Rate level adjustment
Expense loadings
Current Tariff
Risk Model Compare
Amt
Amt
Amt
Amt
Amt
Freq
Freq
Freq
Freq
Freq
TPBI x = Cost 1
TPPD x = Cost 2
FT x = Cost 4
AD x = Cost 3
WS x = Cost 5
Copyright © Watson Wyatt Worldwide. All rights reserved.
Demonstration job Run 10 Model 2 Third party material, standard risk premium run Unsmoothed standard risk premium model
1% 0%
22%
0%
22%
30%
67% 68%
89%
18%
10%
0% 0% 0% 0%
11%
22% 22%
0.4
0.2
0
0.2
0.4
0.6
0.8
MAGE Age of driver
Log of multiplier
0
50000
100000
150000
200000
250000
1721 2224 2529 3034 3539 4049 5059 6069 70+
Exposure
Approx 2 SEs f rom unsmoothed estimate Unsmoothed unrestricted estimate Unsmoothed restricted estimate Current rating structure
Factor effect analysis
Copyright © Watson Wyatt Worldwide. All rights reserved.
Demonstration job Run 10 Model 2 Third party material, standard risk premium run Unsmoothed standard risk premium model
31%
11% 8%
0%
7%
15% 16%
82%
49%
22%
0%
10%
18%
33% 0.4
0.2
0
0.2
0.4
0.6
0.8
MGROUP Group of vehicle
Log of multiplier
0
50000
100000
150000
200000
2 to 7 8 9 10 11 12 13 to 17
Exposure
Approx 2 SEs f rom unsmoothed estimate Unsmoothed unrestricted estimate Unsmoothed restricted estimate Current rating structure
Factor effect analysis
Copyright © Watson Wyatt Worldwide. All rights reserved.
Demonstration job Run 10 Model 2 Third party material, standard risk premium run Unsmoothed standard risk premium model
46%
15% 13% 10%
5%
0%
4% 6%
49%
16%
11% 7%
4%
0% 2%
5%
0.2
0.1
0
0.1
0.2
0.3
0.4
0.5
MAREA Area of garage
Log of multiplier
0
50000
100000
150000
200000
250000
A B C D E F G H
Exposure
Approx 2 SEs f rom unsmoothed estimate Unsmoothed unrestricted estimate Unsmoothed restricted estimate Current rating structure
Factor effect analysis
Copyright © Watson Wyatt Worldwide. All rights reserved.
Demonstration job Run 10 Model 2 Third party material, standard risk premium run Unsmoothed standard risk premium model
28%
12%
0% 5% 5%
0%
0.05
0
0.05
0.1
0.15
0.2
0.25
0.3
0.35
MPFREQ Payment frequency
Log of multiplier
0
100000
200000
300000
400000
500000
Yearly Halfyearly Quarterly
Exposure
Approx 2 SEs from unsmoothed estimate Unsmoothed unrestricted estimate Unsmoothed restricted estimate Current rating structure
Factor effect analysis
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Impact analysis
Example job
0
1000
2000
3000
4000
5000
6000
7000
0.450 0.500
0.550 0.600
0.650 0.700
0.750 0.800
0.850 0.900
0.950 1.000
1.050 1.100
1.150 1.200
1.250 1.300
1.350 1.400
1.450 1.500
1.550 1.600
1.650 1.700
1.750 1.800
1.850 1.900
1.950 2.000
2.050 2.100
2.150 2.200
2.250 2.300
2.350 2.400
2.450 2.500
Ratio: Risk Premium / Current tariff
Count of records
Currently unprofitable business
Currently profitable business
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Impact analysis Example job
0
1000
2000
3000
4000
5000
6000
7000
0.450 0.500
0.600 0.650
0.750 0.800
0.900 0.950
1.050 1.100
1.200 1.250
1.350 1.400
1.500 1.550
1.650 1.700
1.800 1.850
1.950 2.000
2.100 2.150
2.250 2.300
2.400 2.450
Ratio: Risk Premium / Current tariff
Count of records
30%
40%
50%
60%
70%
80%
90%
100%
110%
120%
130%
140%
150%
160%
170%
180%
Loss ratio
Yearly Claims / Earnedprem
Copyright © Watson Wyatt Worldwide. All rights reserved.
Impact analysis Example job
Age of driver
0
1000
2000
3000
4000
5000
6000
7000
0.450 0.500
0.600 0.650
0.750 0.800
0.900 0.950
1.050 1.100
1.200 1.250
1.350 1.400
1.500 1.550
1.650 1.700
1.800 1.850
1.950 2.000
2.100 2.150
2.250 2.300
2.400 2.450
Ratio: Risk Premium / Current tariff
Count of records
30%
40%
50%
60%
70%
80%
90%
100%
110%
120%
130%
140%
150%
160%
170%
180%
Loss ra
tio
1721 2224 2529 3034 3539 4049 5059 6069 70+ Claims / Earnedprem
Copyright © Watson Wyatt Worldwide. All rights reserved.
Impact analysis Example job
Area of garage
0
1000
2000
3000
4000
5000
6000
7000
0.450 0.500
0.600 0.650
0.750 0.800
0.900 0.950
1.050 1.100
1.200 1.250
1.350 1.400
1.500 1.550
1.650 1.700
1.800 1.850
1.950 2.000
2.100 2.150
2.250 2.300
2.400 2.450
Ratio: Risk Premium / Current tariff
Count of records
30%
40%
50%
60%
70%
80%
90%
100%
110%
120%
130%
140%
150%
160%
170%
180%
Loss ra
tio
A B C D E F G H Claims / Earnedprem
Copyright © Watson Wyatt Worldwide. All rights reserved.
Impact analysis Example job
Class of vehicle
0
1000
2000
3000
4000
5000
6000
7000
0.450 0.500
0.600 0.650
0.750 0.800
0.900 0.950
1.050 1.100
1.200 1.250
1.350 1.400
1.500 1.550
1.650 1.700
1.800 1.850
1.950 2.000
2.100 2.150
2.250 2.300
2.400 2.450
Ratio: Risk Premium / Current tariff
Count of records
30%
40%
50%
60%
70%
80%
90%
100%
110%
120%
130%
140%
150%
160%
170%
180%
Loss ra
tio
A & Y & Z B C D & E F & G & H & J Claims / Earnedprem
Copyright © Watson Wyatt Worldwide. All rights reserved.
Impact analysis Example job
Payment frequency
0
1000
2000
3000
4000
5000
6000
7000
0.450 0.500
0.600 0.650
0.750 0.800
0.900 0.950
1.050 1.100
1.200 1.250
1.350 1.400
1.500 1.550
1.650 1.700
1.800 1.850
1.950 2.000
2.100 2.150
2.250 2.300
2.400 2.450
Ratio: Risk Premium / Current tariff
Count of records
30%
40%
50%
60%
70%
80%
90%
100%
110%
120%
130%
140%
150%
160%
170%
180%
Loss ra
tio
Yearly Halfyearly Quaterly Claims / Earnedprem
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BonusMalus
Comparison of current and theoretical Bonus Malus Run 6 Model 2 Unrestricted standard risk premium run Unsmoothed standard risk premium model
0%
32% 29% 35% 33%
41% 43% 53%
69% 78% 75%
97% 113%
93% 109% 113% 116% 121%
133% 145%
164%
0% 0% 0% 0% 0% 0%
20%
40%
60%
80%
100% 120%
140% 160%
180% 200%
220% 240%
260% 280%
300%
0.3
0
0.3
0.6
0.9
1.2
1.5
Bonus Malus
Log of multiplier
0
20000
40000
60000
80000
100000
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21
Exposure (years)
Approx 95% conf idence interval R6M2 Smoothed estimate R6M2 Current tarif f Third party tarif f
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Restricted models
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 1.5
1
0.5
0
0.5
1
1.5
2
BonusMalus
Log of multiplier
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 1.5
1
0.5
0
0.5
1
1.5
Vehicle group
Log of multiplier
Geographical zone A B C D E F G H I J K L M N O
2
1.5
1
0.5
0
0.5
1
1.5
Log of multiplier
18 19 20 22 24 26 28 30 35 40 45 50 55 60 65 1
0.5
0
0.5
1
1.5
Age of driver
Log of multiplier
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Restricted models
Restriction
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 1.5
1
0.5
0
0.5
1
1.5
2
BonusMalus
Log of multiplier
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 1.5
1
0.5
0
0.5
1
1.5
Vehicle group
Log of multiplier
Geographical zone A B C D E F G H I J K L M N O
2
1.5
1
0.5
0
0.5
1
1.5
Log of multiplier
18 19 20 22 24 26 28 30 35 40 45 50 55 60 65 1
0.5
0
0.5
1
1.5
Age of driver
Log of multiplier
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0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 1.5
1
0.5
0
0.5
1
1.5
2
BonusMalus
Log of multiplier
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 1.5
1
0.5
0
0.5
1
1.5
Vehicle group
Log of multiplier
Geographical zone A B C D E F G H I J K L M N O
2
1.5
1
0.5
0
0.5
1
1.5
Log of multiplier
18 19 20 22 24 26 28 30 35 40 45 50 55 60 65 1
0.5
0
0.5
1
1.5
Age of driver
Log of multiplier
Restricted models
Restriction
Model compensates (as best it can)
to allow for restriction
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Rate level adjustment
Expense loadings
Current Tariff
New Tariff
Risk Model
Compare
Amt
Amt
Amt
Amt
Amt
Freq
Freq
Freq
Freq
Freq
TPBI x = Cost 1
TPPD x = Cost 2
FT x = Cost 4
AD x = Cost 3
WS x = Cost 5
The premium rating process
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Competitive position
l Survey market – broker quotation systems
– question policyholder – mystery shopping
l Investigate competitors' structures
l Apply "cheapest" tariff to own portfolio
l Use in retention / new business model
Age of main driver
0.90
1.00
1.10
1.20
1.30
1.40
1.50
1.60
1.70
1.80
1.90
2.00
2.10
2.20
2.30
2.40
2.50
25 30 35 40 45 50 55 60 65 70 75 80
Age of main driver
0
2
4
6
8
10
12
14
16
18
20
60 50 40 30 20 10 0 10 20 30 40 50 60 70 80 90 100 110 120 130 140 150 160
Percentage change in premium Percentage of con
tracts
Zone A
Zone B
Zone C
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Considering the competitive position
Example of competitor analysis Third party cover
50% 45% 40% 35% 30%
25% 20%
15% 10%
5% 0%
5% 10%
15% 20%
25% 30%
35% 40%
45%
125% 107%
91% 80%
70% 62%
48% 35%
28%
11%
0% 5% 4%
17% 19% 23%
28%
40% 43%
50%
82%
65%
44% 41% 48%
30% 31%
18% 15% 7%
0%
9% 3%
10%
18% 20% 24%
28% 31%
39%
0.8
0.6
0.4
0.2
0
0.2
0.4
0.6
0.8
Vehicle group
Log of multiplier
0
5000
10000
15000
20000
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20
Exposure (years)
Current tarif f Approx 95% confidence interval Third cheapest market quote Smoothed estimate P value = 0.0% Rank 9/11
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Considering the competitive position
Competitiveness (market premium/current premium)
Profitability (theoretical premium/current premium)
Competitive
Profitable
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Rate level adjustment
Expense loadings
Current Tariff
New Tariff
Competitor Model
Risk Model
Compare
Amt
Amt
Amt
Amt
Amt
Freq
Freq
Freq
Freq
Freq
TPBI x = Cost 1
TPPD x = Cost 2
FT x = Cost 4
AD x = Cost 3
WS x = Cost 5
The premium rating process
Copyright © Watson Wyatt Worldwide. All rights reserved.
l Model normal factors other products held payment method change in cover BonusMalus expectation plus… source change in premium claims history competitiveness
Claims
Vehicle age
Age
Premium / Competitors' premium
Sex
∆ Premium Probability of lapsing
Model
Modelling retention
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l If details of individual quotes known, can be modelled in similar way
l Otherwise approximations required
Vehicle age
Age
Quotation / competitors' premium
Sex
Probability of accepting
Model Excess
Modelling new business rates
Copyright © Watson Wyatt Worldwide. All rights reserved.
Effect of premium change on lapses
0.5
0.2
0.1
0.4
0.7
1
Change in premium on renewal (£)
Parameter estimate: high = high probability of lapsing
100 90 80 70 60 50 40 30 20 10 0 10 20 30 40 50 60 70 80 90
Approx 2 SEs from estimate Unsmoothed estimate
(Splines often better to use in practice)
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47
Quote/Average of the three cheapest quotes on the market
Param
eter estimate: high = high probability of quote being accepted
0.6 0.7 0.8 0.85 0.9 0.95 1 1.05 1.1 1.15 1.2 1.3 1.4 1.5 1.6 1.7 1.8 1.9 2
Approx 2 SD from estimate Smoothed estimate
Effect of competitiveness on new business
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Risk Model
Profitability
Current Tariff
Retention
Lapse model
High
High
Low
Low
renewal (discount vouchers / phone
calls)
Treat well after claims
Target marketing at these
Increase premiums
Tougher claims handling
Customer value
Custome
r value
Treat well after claims
Actively target at
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Lifetime loadings l Expenses per policy
– acquisition 100 – renewal 30
l Expected lifetime – young 2 years – old 5 years
l Lifetime expense loadings – young ( 100 + 1 * 30 ) / 2 = 65 – old ( 100 + 4 * 30 ) / 5 = 44
Copyright © Watson Wyatt Worldwide. All rights reserved.
The premium rating process
Lapse/takeup Model
Current Tariff
New Tariff
Competitor Model
Risk Model Compare
Amt
Amt
Amt
Amt
Amt
Freq
Freq
Freq
Freq
Freq
TPBI x = Cost 1
TPPD x = Cost 2
FT x = Cost 4
AD x = Cost 3
WS x = Cost 5
Rate level adjustment
Expense loadings
Copyright © Watson Wyatt Worldwide. All rights reserved.
The premium rating process
Lapse/takeup Model
Current Tariff
New Tariff
Competitor Model
Risk Model
Compare
Amt
Amt
Amt
Amt
Amt
Freq
Freq
Freq
Freq
Freq
TPBI x = Cost 1
TPPD x = Cost 2
FT x = Cost 4
AD x = Cost 3
WS x = Cost 5
Model office
Rate level adjustment
Expense loadings
Copyright © Watson Wyatt Worldwide. All rights reserved.
Portfolio
Now Year 1
Portfolio Lapse
Amt
Amt
Amt
Amt
Amt
Freq
Freq
Freq
Freq
Freq
TPBI x = Cost 1
TPPD x = Cost 2
FT x = Cost 4
AD x = Cost 3
WS x = Cost 5
Tariff
Expenses € 1
Comp Tariff New Bsns
Scenario testing
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Problems (1)
l What will the competition do?
l Things change – age of policyholder – age of vehicle – vehicle – address – NCD / BonusMalus
l Inputs to some models are outputs from others
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Period of projection
0
500
1000
1500
2000
2500
3000
0.85 0.9 0.95 1 1.05 1.1 1.15 1.2 1.25 1.3 1.35 1.4 1.45 1.5 1.55 1.6
Change in base rate
Profit / value
0
5,000
10,000
15,000
20,000
25,000
Volum
e
Yr 1 profit Volume
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Portfolio
Now Year 1
Lapse Portfolio
New Bsns
Amt
Amt
Amt
Amt
Amt
Freq
Freq
Freq
Freq
Freq
TPBI x = Cost 1
TPPD x = Cost 2
FT x = Cost 4
AD x = Cost 3
WS x = Cost 5
Tariff
Expenses £ 1
Comp Tariff
Lapse Portfolio
New Bsns
Amt
Amt
Amt
Amt
Amt
Freq
Freq
Freq
Freq
Freq
TPBI x = Cost 1
TPPD x = Cost 2
FT x = Cost 4
AD x = Cost 3
WS x = Cost 5
Tariff
Expenses £ 2
Comp Tariff
Year 2
Multiple year projections
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Multiple year projections
Portfolio
Now Year 1
Lapse Portfolio
New Bsns
Amt
Amt
Amt
Amt
Amt
Freq
Freq
Freq
Freq
Freq
TPBI x = Cost 1
TPPD x = Cost 2
FT x = Cost 4
AD x = Cost 3
WS x = Cost 5
Tariff
Expenses £ 1
Comp Tariff
Lapse Portfolio
New Bsns
Amt
Amt
Amt
Amt
Amt
Freq
Freq
Freq
Freq
Freq
TPBI x = Cost 1
TPPD x = Cost 2
FT x = Cost 4
AD x = Cost 3
WS x = Cost 5
Tariff
Expenses £ 2
Comp Tariff
Year 2
Lapse Portfolio
New Bsns
Amt
Amt
Amt
Amt
Amt
Freq
Freq
Freq
Freq
Freq
TPBI x = Cost 1
TPPD x = Cost 2
FT x = Cost 4
AD x = Cost 3
WS x = Cost 5
Tariff
Expenses £ 3
Comp Tariff
Year 3
Lapse Portfolio
New Bsns
Amt
Amt
Amt
Amt
Amt
Freq
Freq
Freq
Freq
Freq
TPBI x = Cost 1
TPPD x = Cost 2
FT x = Cost 4
AD x = Cost 3
WS x = Cost 5
Tariff
Expenses £ 4
Comp Tariff
Year 4
Lapse Portfolio
New Bsns
Amt
Amt
Amt
Amt
Amt
Freq
Freq
Freq
Freq
Freq
TPBI x = Cost 1
TPPD x = Cost 2
FT x = Cost 4
AD x = Cost 3
WS x = Cost 5
Tariff
Expenses £ 5
Comp Tariff
Year 5
/ (1+i) 1 / (1+i) 2 / (1+i) 3 / (1+i) 4 / (1+i) 5
l In theory project many years
l In practice assumptions become too uncertain and model becomes too complex
Copyright © Watson Wyatt Worldwide. All rights reserved.
A pragmatic compromise
+ €X per policy in force, perhaps
modified to make some allowance for lifetime
value
Portfolio Portfolio
Now Year 1
Lapse Lapse Portfolio Portfolio
New Bsns New Bsns
Amt
Amt
Amt
Amt
Amt
Freq
Freq
Freq
Freq
Freq
TPBI x = Cost 1
TPPD x = Cost 2
FT x = Cost 4
AD x = Cost 3
WS x = Cost 5
Tariff Tariff
Expenses € 1
Comp Tariff Comp Comp Tariff Tariff
Lapse Portfolio
New Bsns
Amt
Amt
Amt
Amt
Amt
Freq
Freq
Freq
Freq
Freq
TPBI x = Cost 1
TPPD x = Cost 2
FT x = Cost 4
AD x = Cost 3
WS x = Cost 5
Tariff
Expenses € 2
Comp Tariff
Year 2
Lapse Lapse Portfolio Portfolio
New Bsns New Bsns
Amt
Amt
Amt
Amt
Amt
Freq
Freq
Freq
Freq
Freq
TPBI x = Cost 1
TPPD x = Cost 2
FT x = Cost 4
AD x = Cost 3
WS x = Cost 5
Tariff Tariff
Expenses 2
Comp Tariff Comp Comp Tariff Tariff
Year 2
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Base rate change consider profit vs volume
0
500
1000
1500
2000
2500
3000
0.85 0.9 0.95 1 1.05 1.1 1.15 1.2 1.25 1.3 1.35 1.4 1.45 1.5 1.55 1.6
Change in base rate
Profit / value
0
5,000
10,000
15,000
20,000
25,000
Volum
e
Yr 1 profit Volume
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Base rate change single success criteria
0
500
1000
1500
2000
2500
3000
0.85 0.9 0.95 1 1.05 1.1 1.15 1.2 1.25 1.3 1.35 1.4 1.45 1.5 1.55 1.6
Change in base rate
Success criteria
0
5,000
10,000
15,000
20,000
25,000
Volum
e
Success criteria Volume
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0% 5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
55%
60%
65%
70%
1.075 1.1
1.125 1.15
1.175 1.2
1.225 1.25
1.275 1.3
1.325 1.35 3,000
3,050
3,100
3,150
3,200
3,250
3,300
3,350
3,400
3,450
3,500
3,550
Base rate change with simple relativity change
3570
Base rate change Movement to
theoretically correct relativities
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Optimisation
l Methods exist which allow optimal rating structure (considering all parameters) to be derived
Copyright © Watson Wyatt Worldwide. All rights reserved.
Optimised rating structure Optimised premium
Comparison with claims model and current premium
135%
95%
75%
55% 47%
25%
12%
0% 0% 5% 2% 3% 6%
15%
31%
188%
134%
109%
82% 73%
41%
20%
0% 1% 2%
2% 2% 1%
12%
40% 64%
48% 38%
26% 18%
12% 5%
0% 0% 2% 2% 2% 5% 10%
16%
0.2
0
0.2
0.4
0.6
0.8
1
1.2
Policyholder age
Log of multiplier
0
5000
10000
15000
20000
< 20 2021 2223 2425 2627 2829 3034 3539 4044 4549 5054 5559 6064 6569 70+
Exposure (years)
Optimised premium model Claims cost +/ 2SE Unsmoothed claim cost model Smoothed claims cost model Current premium
Copyright © Watson Wyatt Worldwide. All rights reserved.
Optimised rating structure Optimised premium
Comparison with claims model and current premium
0%
5% 6% 7% 4%
1% 3% 5%
8% 10%
12% 14%
16% 17% 17% 17% 17%
0% 0% 0% 0% 0%
10% 13%
16% 18%
20% 23%
27% 29% 30% 30% 31% 31%
0% 1% 2% 4%
6% 8%
10% 11% 13% 14%
16% 17% 18% 19% 20% 21% 21%
0.6
0.5
0.4
0.3
0.2
0.1
0
0.1
0.2
Policy duration (years)
Log of multiplier
0
10000
20000
30000
40000
50000
60000
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 +
Exposure (years)
Optimised premium model Claims cost +/ 2SE Unsmoothed claim cost model Smoothed claims cost model Current premium
W W W . W A T S O N W Y A T T . C O M
Modern methods in personal lines pricing CAE/DAV Meeting
Berlin
29 April 2005
Duncan Anderson