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SPONSORPROSPECTUS
MODERN HEALTHCARE
2016
Forging Partnerships and Delivering Valuein a Transforming Healthcare System
FIRST ANNUAL
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A B O U T T H E I M P A C T A W A R D S A B O U T
Modern Healthcare’s Supplier Strategies Summit Forging Partnerships and Delivering Value in a Transforming Healthcare System
On Tuesday, April 5, 2016 Modern Healthcare will host its first annual Supplier Strategies Summit: Forging
Partnerships and Delivering Value in a Transforming Healthcare System, a day-long conference that will
bring together industry-leading providers, suppliers, innovators and entrepreneurs. This groundbreaking event is
designed to help suppliers better understand the rapidly shifting healthcare landscape while also providing the tools
and strategies they need to more effectively communicate and partner with providers and insurers.
Attendees can expect a day of tightly focused sessions that will give an inside look at the changing needs of
providers and insurers, their purchasing patterns and the best ways to approach them. Session offerings will also
include best practices from other suppliers, including how to expand offerings across the continuum of care.
Educational Takeaways Will Include:
• Insights from C-Suite leaders of well-known healthcare organizations
• A deeper understanding of the forces reshaping healthcare, including the shift from volume to value, the move from inpatient to outpatient and the growing focus on population health management
• Tips from successful suppliers
• Guidance about providers’ changing purchasing practices
• Strategies for working with emerging hospital alliances and other collaborative networks
• A nuts-and-bolts perspective on the impact of new delivery models, such as ACOs
EVENT DETAILS
Date: Tuesday, April 5, 2016
Time: 8:00am – 6:00pm
Location: Westin Buckhead, Atlanta, GA
Attendance: 150*
*estimated
MODERN HEALTHCARE
FIRST ANNUAL
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A Captive Audience For SponsorsSponsorship of the Supplier Strategies Summit provides the opportunity to broaden your
competitive advantage by increasing your credibility, image and prestige. You’ll be able to reach a
specifically targeted market of leaders in healthcare and benefit from 10 hours of education,
networking and attendee/sponsor interaction!
A U D I E N C E
• IT Companies
• Medical Device Manufacturers
• Pharmaceutical/Biotech
• Group Purchasing Organizations
• Staffing and Recruitment Firms
• Investment Firms
• Venture Capital Firms
• Healthcare
Providers
• Healthcare Accelerators and Incubators
• Start-ups
Types of Organizations Represented
Who Will Attend
• Decision makers in support of Innovation, Purchasing, Supply Chain, and Transformation
• Executive and senior leadership of industry supplier and service organizations
• Sales leadership
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A G E N D A
MODERN HEALTHCARE
Networking Coffee | 8:00 am - 9:00 am
Opening Keynote | 9:00 am - 10:00 am
Morning Concurrent Sessions 1 & 2 | 10:10 am - 11:10 amBusiness Development and Sales: New Models of Success (Session 1)
Jason Brown,Vice President, Corporate Business Development, Valence Health
John Kerndl,Senior Vice President and Chief Financial Officer,Operations, LifePoint Health
Pam Arlotto,President & CEO, Maestro Strategies
Provider Alliances and Collaborations: New Relationships and Changing Purchasing Practices (Session 2)
Dr. Ninfa Saunders,President and CEO, Navicent Health
Marcia Howes,Vice President and Chief Supply Chain Executive, BJC Healthcare
Plenary Session | 11:20 am - 12:20 pm Accountable Care: A Game Changer for Suppliers?
Dr. Mark Wendling,Medical Director, Valley Preferred
Jim Budzinski,President, WellStar Health Network ACO; Executive Vice President and Chief Financial Officer, WellStar Health System
Lunch | 12:30 pm - 1:30 pm
Plenary Session | 1:30 pm - 2:30 pmDirect from the Source: Top Leaders Weigh In
Joe Colonna,Vice President, Supply Chain, Piedmont Healthcare
Michael Rowan,President of Health ServicesDelivery and COO, CatholicHealth Initiatives
Lee Perlman, President, GNYHA Ventures; Chief Financial Officer and Executive Vice President, Greater New York Hospital Association
Tim Marlette,Chief Purchasing Officer, Community Health Systems
Afternoon Concurrent Sessions 1 & 2 | 2:40 pm - 3:40 pmProviders and Suppliers: Forging Strong Partnerships (Session 1)
Brian Pellegrini,Managing Director, Spend Performance, Solutions, Advisory Board
The Changing GPO Business Model - and What it Means for Suppliers (Session 2)
Jeremy Belinski,Chief Operating Officer, Amerinet
Cathy Denning,Senior Vice President, Sourcing Operations, Novation
Closing Keynote | 3:50 pm - 4:50 pmJohn Bardis,Founder, Retired Chairman, President and Chief Executive Officer MedAssets
Networking Reception | 5:00 pm - 6:00 pm
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S P O N S O R S H I P O P P O R T U N I T I E S
Opportunities presented in our packages* allow for achieving several goals at onceSponsors of this year’s Supplier Strategies Summit have the opportunity to increase brand awareness, generate consumer preference and foster brand loyalty with a targeted and influential audience of healthcare marketing leaders.
ENHANCE IMAGE & CREDIBILITYSponsoring this well-attended event will generate a positive association with your brand.
DRIVE SALESPackages include the opportunity to showcase products and services, and distribute samples or trial offers.
MEDIA EXPOSUREEvent marketing done by Modern Healthcare generates media exposure through print, digital, email and social media.
DIFFERENTIATION FROM COMPETITORSThrough category exclusivity, sponsorship allows organizations to create competitor differentiation.
DEVELOP BUSINESS, CONSUMER AND VIP RELATIONSDuring the various networking opportunities available at the conference, sponsors are able to dramatically influence customer relations.
LEAD GENERATIONThe list of conference attendees provides a valuable resource of leads.
{ SPONSORSHIP }OPPORTUNITIES
MODERN HEALTHCARE
*NOTE TO ALL SPONSORS: To take full-advantage of all sponsor deliverables, commitment should be made prior to January 8, 2016.
All sponsors are eligible for a 25% discount on additional tickets to attend conference. Not all sponsor packages offer the same level of exposure.
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S P O N S O R S H I P P A C K A G E S
1 AVAILABLERights Product/Category exclusivity 4
First right of refusal for up to 3 months following conference date
{ PRESENTING }SPONSORSHIP
PRE-CONFERENCE PROMOTION• Logo recognition as Presenting Sponsor in a minimum of 3 full-page, 4-color print conference promotions
• Logo recognition as Presenting Sponsor in digital promotion (when size allows)
• Logo recognition on promotional emails for conference
• Logo recognition and direct link on the event registration area of ModernHealthcare.com
• Top square banner ad (250W x 250H pixels) and logo recognition on event reminder email
• Inclusion in conference guide/agenda PDF emailed to registrants prior to the conference
• Social media strategic partner
• Opportunity to contribute up to 200 qualified email addresses to the conference invitation database
CONFERENCE VISIBILITY• Exclusive sponsorship/recognition at the Welcome Reception the evening prior to the conference 1
• Logo visibility as Presenting Sponsor on general conference signage
• Logo visibility as Presenting Sponsor on backdrop screen during opening and closing keynotes
• Recognition as the Presenting Sponsor from the podium by the Publisher of Modern Healthcare at conference opening and closing
• Opportunity to make 260 word introductory comments at opening and closing keynotes 2
• Opportunity to have a staffed company table in registration area
• Opportunity to provide premium item for guest “take away”
• Logo visibility on attendee name tags
• Full page ad in printed conference guide/agenda
• Logo visibility and 250 word description in printed conference guide/agenda
• 5 tickets to attend conference
• Opportunity to include single sheet collateral item in attendee registration materials POST-CONFERENCE EXPOSURE• List of conference attendees 3
• Top square banner ad (250W x 250H pixels) and logo recognition on post-conference thank you email
• Logo inclusion in post conference “thank you” ad which will appear in Modern Healthcare magazine
• Post-conference report including key highlights from survey results with feedback from attendees
• Option to include one question in the post-event survey
1 Welcome Reception will be held the night prior to the conference and is different than the day-of reception. 2 Comments are subject to Modern Healthcare review prior to event and must be topical not promotional.3 List of event attendees includes name, title, organization and email address (emails included in final list only). List will be provided 1 week prior, 1 day prior and 1 week following event.4 Category exclusivity includes up to 5 competitors.
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3 AVAILABLERights First right of refusal for up to 3 months following conference date
S P O N S O R S H I P P A C K A G E S
{ SUPPORTING }SPONSORSHIP
PRE-CONFERENCE PROMOTION• Logo recognition as Supporting Sponsor in a minimum of 3 full-page, 4-color print
conference promotions
• Logo recognition as Supporting Sponsor in digital promotion (when size allows)
• Logo recognition on promotional emails for conference
• Logo recognition and direct link on the event registration area of ModernHealthcare.com
• Square banner ad (250W x 250H pixels) and logo recognition on event reminder email
• Inclusion in conference guide/agenda PDF emailed to registrants prior to the conference
• Opportunity to contribute up to 100 qualified email addresses to the conference invitation database
CONFERENCE VISIBILITY
• Logo visibility as Supporting Sponsor on general conference signage
• Logo visibility as Supporting Sponsor on backdrop screen during a session 1
• Recognition as the Supporting Sponsor from the podium during a session 1
• Opportunity to make 260 word introductory comments before a session 2
• Opportunity to have a staffed company table in registration area
• Opportunity to provide premium item for guest “take away”
• Half page ad in printed conference guide/agenda
• Logo visibility and 100 word description in printed conference guide/agenda
• 3 tickets to attend conference
• Opportunity to include single sheet collateral item in attendee registration materials
POST-CONFERENCE EXPOSURE
• List of conference attendees 3
• Square banner ad (250W x 250H pixels) and logo recognition on post-conference thank you email
• Logo inclusion in post conference “thank you” ad which will appear in Modern Healthcare magazine
• Post-conference report including key highlights from survey results with feedback from attendees
1 Sponsor can select their session for introductory comments and logo visibility based on availability at time of contract execution.2 Comments are subject to Modern Healthcare review prior to event and must be topical not promotional.3 List of event attendees includes name, title, organization and email addresses (emails included on final list only). List will be provided 1 week prior, 1 day prior and 1 week following event.
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1 AVAILABLE
S P O N S O R S H I P P A C K A G E S
{ CONFERENCE RECEPTION }SPONSORSHIP (at conclusion of conference)
PRE-CONFERENCE PROMOTION
• Logo recognition in a minimum of 3 full-page, 4-color print conference promotions
• Logo recognition on promotional emails for conference
• Logo recognition and direct link on the event registration area of ModernHealthcare.com
• Sponsor and logo recognition on email sent to registrants highlighting the conference reception
• Logo recognition on event reminder email
• Inclusion in conference guide/agenda PDF emailed to registrants prior to the conference
• Opportunity to contribute up to 100 qualified email addresses to the conference invitation database
CONFERENCE VISIBILITY
• Exclusive logo visibility as Conference Reception Sponsor on signage and table cards during reception
• Opportunity to provide premium item for guest “take away” at the reception
• Logo visibility on general conference signage
• Quarter-page ad in printed conference guide/agenda
• Logo visibility and 50 word description in printed conference guide/agenda
• 2 tickets to attend conference
• Opportunity to include single sheet collateral item in attendee registration materials
POST-CONFERENCE EXPOSURE
• List of conference attendees 1
• Logo recognition on post-conference thank you email to attendees and registrants
• Post-conference report including key highlights from survey results with feedback from attendees
1 List of event attendees includes name, title, and organization only. List will be provided 1 week prior, 1 day prior and 1 week following event.
MODERN HEALTHCARE
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1 AVAILABLE
S P O N S O R S H I P P A C K A G E S
{ LUNCHEON }SPONSORSHIP
PRE-CONFERENCE PROMOTION
• Logo recognition in a minimum of 3 full-page, 4-color print conference promotions
• Logo recognition on promotional emails for conference
• Logo recognition and direct link on the event registration area of ModernHealthcare.com
• Logo recognition on event reminder email
• Inclusion in conference guide/agenda PDF emailed to registrants prior to the conference
• Opportunity to contribute up to 100 qualified addresses and emails to the conference invitation database
CONFERENCE VISIBILITY
• Exclusive logo visibility as Luncheon Sponsor on signage and table cards during lunch
• Opportunity to provide premium item for guest “take away” at the luncheon
• Logo visibility on general conference signage
• Quarter-page ad in printed conference guide/agenda
• Logo visibility and 50 word description in printed conference guide/agenda
• 2 tickets to attend conference
• Opportunity to include single sheet collateral item in attendee registration materials
POST-CONFERENCE EXPOSURE
• List of conference attendees 1
• Logo recognition on post-conference thank you email to attendees and registrants
• Post-conference report including key highlights from survey results with feedback from attendees
1 List of event attendees includes name, title and organization only. List will be provided 1 week prior, 1 day prior and 1 week following event.
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1 AVAILABLE
S P O N S O R S H I P P A C K A G E S
{ NETWORKING/COFFEE }SPONSORSHIP
PRE-CONFERENCE PROMOTION
• Logo recognition in a minimum of 3 full-page, 4-color print conference promotions
• Logo recognition on promotional emails for conference
• Logo recognition and direct link on the event registration area of ModernHealthcare.com
• Logo recognition on event reminder email
• Inclusion in conference guide/agenda PDF emailed to registrants prior to the conference
• Opportunity to contribute up to 100 qualified addresses and emails to the conference invitation database
CONFERENCE VISIBILITY
• Exclusive logo visibility as Networking Coffee Sponsor on signage and table cards during coffee
• Opportunity to provide premium item for guest “take away” at the coffee
• Logo visibility on general conference signage
• Quarter-page ad in printed conference guide/agenda
• Logo visibility and 50 word description in printed conference guide/agenda
• 2 tickets to attend conference
• Opportunity to include single sheet collateral item in attendee registration materials
POST-CONFERENCE EXPOSURE
• List of conference attendees 1
• Logo recognition on post-conference thank you email to attendees and registrants
• Post-conference report including key highlights from survey results with feedback from attendees
1 List of event attendees includes name, title and organization only. List will be provided 1 week prior, 1 day prior and 1 week following event.
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1 AVAILABLE
{ INTERNET }SPONSORSHIP
PRE-CONFERENCE PROMOTION
• Logo recognition on event reminder email sent to attendees
• Inclusion in conference guide/agenda PDF emailed to registrants prior to the conference
• Opportunity to contribute up to 50 qualified addresses and emails to the conference invitation database
CONFERENCE VISIBILITY
• Opportunity to select vanity password for Wi-Fi access
• Sponsor and logo visibility as Internet Sponsor in conference guide/agenda
• Quarter-page ad in printed conference guide/agenda
• Logo visibility and 50 word description in printed conference guide/agenda
• 1 ticket to attend conference
• Opportunity to include single sheet collateral item in attendee registration materials
POST-CONFERENCE EXPOSURE
• List of conference attendees 1
• Logo recognition on post-conference thank you email to attendees and registrants
• Post-conference report including key highlights from survey results with feedback from attendees
1 List of event attendees includes name, title and organization only. List will be provided 1 week prior, 1 day prior and 1 week following event.
S P O N S O R S H I P P A C K A G E S
MODERN HEALTHCARE
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1 AVAILABLE1 AVAILABLE
Rights First right of refusal for up to 3 months following conference date
S P O N S O R S H I P P A C K A G E S
PRE-CONFERENCE PROMOTION
• Logo recognition on event reminder email sent to attendees
• Inclusion in conference guide/agenda PDF emailed to registrants prior to the conference
• Opportunity to contribute up to 50 qualified addresses and emails to the conference invitation database
CONFERENCE VISIBILITY
• Exclusive logo visibility on custom-printed water bottles distributed to attendees
• Quarter-page ad in printed conference guide/agenda
• Logo visibility and 50 word description in printed conference guide/agenda
• 1 ticket to attend conference
• Opportunity to include single sheet collateral item in attendee registration materials
POST-CONFERENCE EXPOSURE
• List of conference attendees 1
• Logo recognition on post-conference thank you email to attendees and registrants
• Post-conference report including key highlights from survey results with feedback from attendees
PRE-CONFERENCE PROMOTION
• Logo recognition on event reminder email sent to attendees
• Inclusion in conference guide/agenda PDF emailed to registrants prior to the conference
• Opportunity to contribute up to 50 qualified addresses and emails to the conference invitation database
CONFERENCE VISIBILITY
• Exclusive logo visibility on custom-printed tote-bags distributed to attendees
• Quarter-page ad in printed conference guide/agenda
• Logo visibility and 50 word description in printed conference guide/agenda
• 1 ticket to attend conference
• Opportunity to include single sheet collateral item in attendee registration materials
POST-CONFERENCE EXPOSURE
• List of conference attendees 1
• Logo recognition on post-conference thank you email to attendees and registrants
• Post-conference report including key highlights from survey results with feedback from attendees
{ WATER BOTTLE } { TOTE BAG }SPONSORSHIP SPONSORSHIP
1 List of event attendees includes name, title and organization only. List will be provided 1 week prior, 1 day prior and 1 week following event.
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1 AVAILABLE1 AVAILABLE
Rights First right of refusal for up to 3 months following conference date
S P O N S O R S H I P P A C K A G E S
PRE-CONFERENCE PROMOTION
• Inclusion in conference guide/agenda PDF emailed to registrants prior to the conference
• Opportunity to contribute up to 50 qualified addresses and emails to the conference invitation database
CONFERENCE VISIBILITY
• Exclusive logo visibility on custom-printed notepads distributed to attendees
• Quarter-page ad in printed conference guide/agenda
• Logo visibility and 50 word description in printed conference guide/agenda
• 1 ticket to attend conference
PRE-CONFERENCE PROMOTION
• Inclusion in conference guide/agenda PDF emailed to registrants prior to the conference
• Opportunity to contribute up to 50 qualified addresses and emails to the conference invitation database
CONFERENCE VISIBILITY
• Exclusive logo visibility on custom-printed lanyards distributed to attendees
• Quarter-page ad in printed conference guide/agenda
• Logo visibility and 50 word description in printed conference guide/agenda
• 1 ticket to attend conference
{ NOTEPAD } { LANYARD }SPONSORSHIP SPONSORSHIP
MODERN HEALTHCARE
ABOUT MODERN HEALTHCAREModern Healthcare is the most trusted business news and information
brand in the healthcare industry. Combining the power of a print publication, 24/7 digital news products, robust research and event platforms, Modern Healthcare reaches the largest and most captive
audience of healthcare leaders and influencers.
150 N. Michigan Avenue, Chicago, IL 60601 | 312.649.5350 | ModernHealthcare.com