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WHITE PAPER Modern Coin 1

Modern Coin - ICORating · The aim of this document is to provide information about the Modern Coin project. ... a limited liability company, with the vision of integrating the powers

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Page 1: Modern Coin - ICORating · The aim of this document is to provide information about the Modern Coin project. ... a limited liability company, with the vision of integrating the powers

WHITE PAPER

Modern Coin

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Page 2: Modern Coin - ICORating · The aim of this document is to provide information about the Modern Coin project. ... a limited liability company, with the vision of integrating the powers

A Boost to Global Remittances

Unleashing the potential of e-commerce

No Middlemen, Secure and effortless transactions

The Era of Cryptocurrency

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Page 3: Modern Coin - ICORating · The aim of this document is to provide information about the Modern Coin project. ... a limited liability company, with the vision of integrating the powers

Preamble

The aim of this document is to provide information about the Modern Coin project. It describes and analyses the conceptual idea, the business model, the

competitive advantages, the Initial Coin Offering (ICO) details, and the roadmap.

It is meant to give a concise explanatory overview of the Modern Coin project in order to enhance understanding of it, and particularly how it works in

relation to the Modern Coin Initial Coin Offering (ICO) launch. The document is a culmination of various efforts from different entities working on the project

since the inception of the company until today.

This whitepaper has been published on ……... All the other information about the project can be found on our website (www.moderncoin.io) as well as other media channels, especially social media platforms: Facebook, Twitter, LinkedIn,

and YouTube.

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Page 4: Modern Coin - ICORating · The aim of this document is to provide information about the Modern Coin project. ... a limited liability company, with the vision of integrating the powers

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Read this notice very carefully. Consult your own legal advisor before engaging in any activity.

Neither we nor any third party service provider shall be liable for any kind of damage or loss, direct or indirect, that may fall upon you as a result of reading this whitepaper, materials produced by Modern Company or using the Modern Company’s websites at mdrncoin.io

NO OFFERS OF SECURITIES, ADVICE OR SOLICITATIONThis whitepaper is intended for informational purposes only. It is not intended to be investment advice, solicitation of any kind nor an endorsement. Any decisions or actions taken on the basis of information presented in this whitepaper, the Modern Coin website or other content is done at your own risk and discretion.

FORWARD-LOOKING STATEMENTSCertain information set forth in this whitepaper includes forward-looking information regarding the future of the project, future events and projections. These statements may be identified by, but not limited to, words and phrases such as ”will“, “estimate“, “believe“, "expect“, "project“, "anticipate“, or words of similar meaning. Such forward-looking statements are also included in other publicly available materials such as videos, blog posts, interviews, etc.

The forward-looking statements involve a variety of risks and uncertainties. Should any of these risks or uncertainties materialise, the actual performance and progress of Modern Company might differ from expectations set out by the forward-looking statements. These statements are not guarantees of future performance and no undue reliance should be placed on them. Modern Company undertakes no obligation to update forward-looking statements if circumstances change. By acting upon forward-looking information received from the whitepaper, Modern Company’s websites and other materials produced by Modern Company, you bear full responsibility in the case of forward-looking statements not materialising.

Legal Notice

Page 5: Modern Coin - ICORating · The aim of this document is to provide information about the Modern Coin project. ... a limited liability company, with the vision of integrating the powers

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Contents

Executive Summary 6

The Problem 7

Solution 9

Key Advantages 12

Blockchain Technology and Smart Contracts 13

Technical Overview 14

Market Analysis 15

Marketing Strategy 19

ICO Overview 20

ICO Structure 21

Roadmap 22

The Team 23

Page 6: Modern Coin - ICORating · The aim of this document is to provide information about the Modern Coin project. ... a limited liability company, with the vision of integrating the powers

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Executive Summary

Modern Company, a limited liability company, with the vision of integrating the powers of blockchain technology and cryptocurrency with a reliable business model, has introduced its own cryptocurrency, Modern Coin.

Modern Coins gives rise to an exciting investment opportunity for the public. Modern Company has also designed a platform for trading, leasing, staking and networking, to provide great benefits for both short and long term investors.

Modern Coin’s currency will be called ‘MDRN’, which will be based on SHA-256 algorithm. MDRN tokens are based on the price of United States Dollar. A total of 2 million MDRN tokens will be issued, out of a total supply of 20 million MDRN.

The total number of MDRN Coins is limited to 20 million. Among which, 2 million coins will be floated in the ICO. The Modern Coin system creates an ecosystem of supply and demand that affects price increases using the best concepts and innovations of the future.

Modern Company has been driven by its underlying principle, value creation for the world, with a reliable business model. This is accomplished by having in place, four key business strategies viz. The company will develop its own escrow exchange and public exchange system to support their monthly ROI.

▪ Networking: Own peer to peer network based upon block-chain▪ Mining: A network to mine Modern Coins▪ Leasing: MDRN Exchange to engage in leasing Modern Coins▪ Investing: Make profitable investments in diverse portfolios of projects. As a first step,

to engage in organic farming in Modern Farm.

The main ICO will start from April 8, 2018.

Page 7: Modern Coin - ICORating · The aim of this document is to provide information about the Modern Coin project. ... a limited liability company, with the vision of integrating the powers

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The Problem

With the advent of globalization of businesses and liberalization of trade and its related activities, the world has shrunk to become a global village. Further to that is the emergence of rapidly-evolving advanced technologies, opening new doors of diverse possibilities, the slow fading of the term ‘impossibility’, has indeed, been the driving force behind the vast spread of the modern generation of the human population.

Today’s human forces have been working relentlessly towards astonishing goals, thriving to break the limitations and manifest powers that are considered greatly beyond human capabilities. The day is not far when we step onto our neighboring planets and put up our shops!

At the horizon of these global trades and the trans-national movement of goods and services, dealing in and/or effecting a cross-border transaction becomes a hectic and challenging job. Thus, absorbing much of the valuable time of Chief Executives and successful businesses when drafting their business strategies, having to factor in several regulations, compliances and exchange risks.

These fast-competitive, rapidly evolving times of present days, have triggered an unavoidable need for a wholly transformed economy, that would pave the way for smooth, secure, fast and effective movement of monetary assets across the global boundaries and territories, regardless of the trade, legal, national and international barriers.

Hence, the dream of a decentralized economy dawned into the ever-transforming traditional economy to boost its performance, by eliminating the obstacles of all times of the past, the fiat currencies, economic regulations, trade barriers, legal formalities etc.

Market Regulations

Government Interference

Burden of Tax

Exchange Risks

Banking Norms

Transnational BarriersCentralized Economy

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As the popularity and mainstream acceptance of blockchain and digital assets increases, traditional investors have been looking for more exposure to these digital assets and blockchain based technologies.

Investors are currently faced with the problem of having to interact with several counterparties to successfully manage their risks and portfolio. These counterparties being banking systems, financial regulations, cross-border laws, payment networks and financial services companies. The majority of them don’t understand the real nature of the newly emerging business models and revenue streams, which can cause frustration, account freezes, and losses, not to mention the various inefficiencies that come with moving between the different asset classes.

With the emergence of blockchain, a growing number of users and businesses are beginning to struggle leveraging the existing infrastructure in order to manage the transfer of funds between physical and virtual platforms.

The current cross-border transactions among financial institutions which involve any kind of fiat currencies are mostly imposed with considerable transaction fees. Even for in-house transactions, sometimes costs are applied by banks who hold our own money.

Not to mention further that the traditional financial services carry considerable risks such as bouncing checks, hijacking of funds and a number of other cybercrimes that continually threaten us all. Despite today's electronically interconnected banking systems, a remittance process is also unlikely to be carried out instantly and conveniently. The actual transfer process may take days, as it is probably rerouted painfully through a number of intermediary agents that draw some fees as well.

There is a huge scope in the agricultural sector, where blockchain is relatively new, but can make a significant impact.

Modern Coin is a cryptocurrency with a purpose of supporting the growth of farming, plantation, aquaculture and the related ecosystems. This cryptocurrency acts as a transaction intermediary using blockchain-based technology.

This digital money fulfils the required attributes, such as being decentralized and independent. No single authority can control the distribution mechanism, including us as the development team. The exchange rate is fully and solely determined by the market itself.

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The Solution

The advent of cryptocurrency and blockchain technology is one of the more pragmatic inventions of the twenty-first century. The birth of cryptocurrency has paved the way for a decentralized economy with almost zero barriers across the globe. The Modern Company, wanting to be a part of the creation of this decentralized economy, has introduced its cryptocurrency, the Modern Coin (MDRN).

Long lasting problems solved! Obstacles removed!

The introduction of decentralized currencies have benefitted various people in many ways: Secure, open and better than traditional payment methods Easy to send from your computer, tablet or smartphone Secure and verified transactions with the same state of the art encryption Open, nobody owns it. One manages one’s own currency No regulations, tax free A fairer environment! Banks and governments could not freeze/manipulate the value of

this money

The Modern Company’s core belief is to create value for the investors and to contribute to the world in a positive way.

The MDRN’s Exchange uses the most effective system created by the world renowned crypto exchange, BitFinex. The Modern Coin will also be soon listed on CoinMarketCap, for easy tracking of MDRN’s value.

Merchant Acceptance

Online Merchant

Offline Merchan

t

Property Purchas

e

Modern E-store Mart

ATM in Major Airport

Page 10: Modern Coin - ICORating · The aim of this document is to provide information about the Modern Coin project. ... a limited liability company, with the vision of integrating the powers

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Value Creation

Modern Coin creates value for its investors by having four core business strategies:

NetworkingWe seek to create our own peer to peer network, built upon the underlying blockchain technology. The network will allow anyone, from anywhere, to request and accept payments in a secured environment.

InvestingWe are keen on having a portfolio of diversified investment projects to have an assured revenue that would drive up the value of MDRN. As the first step, we will invest 20% of the funds raised in an organic farming project, Modern Farm. In the long term, we seek to expand our portfolio with prospective projects, to generate a massive income.

MiningModern Company’s one other core business strategy is mining. Mining is an intensive process that computers in a cryptocurrency network complete to verify a transaction, to receive digital coins in return. These transactions are then recorded in the blockchain ledger. We have planned to create our own network for mining Modern Coin. We have reserved 3.8% of the total coins for a mining pool.

Leasingleasing has been the new opportunity for owners of cryptocurrency who want to own it for the long term. leasing gives a greater return on investment than traditional fiat money in a shorter duration. Hence, the MDRN Exchange will engage in leasing of MDRN coins between exchanges, and also facilitate leasing between users on the platform.

Value Creation

Networking Investing

Mining leasing

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Modern Coin is the world’s first blockchain & digital currency option for participating in the production of organic agriculture.

Modern Farm

➢ Modern Company will engage in organic farming and agriculture

➢ We have exclusively reserved our 500 acres of farming area for Modern Farm

➢ We also have a huge network of 100 existing professional farmers. In the long term, we aim to increase this number to 500.

➢ The farm will specialize in producing fruits and vegetables

➢ We intend to fulfil the demand in the local and overseas markets

➢ In the medium term, our team is planning to increase the production area to 1,000 hectares.

➢ Our business is easy to scale and it is growing into a serious player in the Asian fruits and vegetables market.

➢ Modern plantation is a real asset with blockchain inside. This is the first of its kind with a blend of blockchain technology and agriculture.

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Key Advantages

Investment in Modern Coin offers several advantages for investors.

Modern company stands strong with an experienced team, comprising of software and business developers on cryptographic platforms.

Access to a specialized skill-set, from design and development to marketing.

Humanitarian and investor friendly business model, with a mission to create a reliable business system on blockchain for sustainable benefits for all users.

A unique mix of blockchain technology and organic agriculture, making itself the first of its kind in the world.

Diverse portfolio of businesses promising good return on investment.

The wide untapped market arising out of mining and leasing.

The growing trend of home-grown organic produce, changing the mind-set of populations from an artificial to nature oriented life, clearly shows the growth potential of Modern Farm.

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Blockchain and Smart Contracts

Smart Contracts and Incentive SystemSmart contracts are exclusive to blockchain, which ensures that the value of tokens, exchanged between the incentive creator (buyer) and the incentive taker (seller), remains committed and secure. The seller is committing to perform the relevant processing tasks to receive the incentive (tokens).

All these transactions take place in a virtual environment which is secure, hack-proof and reliable, ensuring privacy and authentication. Smart contracts can:

▪ Function as 'multi-signature' accounts, acting as an escrow mechanism▪ Manage agreements between users▪ Provide utility to other contracts (similar to how a software library works)▪ Store information about a user, such as identity information, reputation etc.

One of the best things about the blockchain is that, because it is a decentralized system that exists between all permitted parties, there’s no need to pay intermediaries (middlemen) and it saves you time and conflict. Blockchains have their problems, but they are rated, undeniably faster, cheaper, and more secure than traditional systems, which is why banks and governments are turning to them.

The best way to describe smart contracts is to compare the technology to a vending machine. Ordinarily, you would go to a lawyer or a notary, pay them, and wait while you get the document. With smart contracts, you simply drop a bitcoin into the vending machine (i.e. ledger), and your escrow, driver’s license, or whatever drops into your account.

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Technical Overview

The company will develop its own escrow exchange and public exchange system to support their monthly ROI. MDRN holders generate income via various sources, outlined as below:

ICO Exchange

Investor purchase MDRN Market Players

leasing Program

Coin Staking

Trading

Affiliate Program

Page 15: Modern Coin - ICORating · The aim of this document is to provide information about the Modern Coin project. ... a limited liability company, with the vision of integrating the powers

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Market Analysis

Cryptocurrency has revolutionized the digital transaction and value of assets across the globe.

The cryptocurrency market was valued at USD $541.0 million in 2017, and is expected to reach US $2902.0 million by 2023, and a CAGR of 32.31% between 2017 and 2023.

As of December 12, 2017, the total market capital for 1,325 different digital assets was valued at over US $350 billion. Increasing adoption of cryptocurrency, and total market capital, in these digital assets to gain long term profits has led to a significant increase in mining activities.

Mining is an integral process for the generation, transmission, and validation of transactions in cryptocurrencies. According to a report from Coherent Market Insights, the global cryptocurrency mining market was valued at US $610.91 million in 2016 and is expected to reach US $38.38 billion by 2025, growing at a CAGR of 29.7% over the forecast period.

Cryptocurrency Miner Breakdown

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Organic Produce – An Overview

Asia is showing some of the highest growth rates in the global organic food market. New research by Ecovia Intelligence (formerly Organic Monitor) shows that some Asian country markets are reporting double-digit growth rates, with regional sales poised to reach US $10 billion in the coming years.

The global organic food and beverage market is expected to reach US$320 billion by 2025, according to market intelligence company Grand View Research Incorporated.

Growing popularity of non-GMO products among consumers, owing to the health benefits associated with their consumption, is expected to drive the demand.

Growing awareness of organic production methods and rising disposable incomes are fueling demand for organic and sustainable food produce.

The current growth in the organic food market is driven by rising health consciousness, changing lifestyles, mounting disposable spending and the growing availability of organic food products in shopping malls and retail outlets.

Page 17: Modern Coin - ICORating · The aim of this document is to provide information about the Modern Coin project. ... a limited liability company, with the vision of integrating the powers

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Agricultural Market – An Overview

Page 18: Modern Coin - ICORating · The aim of this document is to provide information about the Modern Coin project. ... a limited liability company, with the vision of integrating the powers

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Investment Levels

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Marketing and Business Strategy

Modern Company has developed a fully detailed marketing plan aimed at bringing the already existing awareness of the Modern Coin to the next and higher level.

Among other strategies, Modern Company will use the following:

1 Influencer market

Events and Networking Partnerships

Search Engine Optimization

2

3

4 E-Mail Marketing

Affiliate Systems

Online advertising and paid ads

5

6

Page 20: Modern Coin - ICORating · The aim of this document is to provide information about the Modern Coin project. ... a limited liability company, with the vision of integrating the powers

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ICO Overview

In this digital era, the Blockchain technology and cryptocurrencies have transformed the shape of a traditional economy and ICO’s have become the newly evolved platform for fundraising, investing and trading activities. Tapping into this new opportunity, the Modern Company has decided to offer its own crypto-coins called Modern Coins, to venture into great business opportunities, leveraging the power of Blockchain technology, as an attempt to create value for the economy.

Modern Coin’s currency will be called ‘MDRN’. MDRN tokens are based on the price of United States Dollar. A total of 2 million MDRN tokens will be issued, out of a total supply of 20 million MDRN.

The following are the key features of the ICO:

➢ Date of Pre-ICO: February 18, 2018 to April 8, 2018➢ ICO: April 8, 2018 to May 8, 2018➢ Number of Tokens on the ICO: 2 million➢ Official Name: MDRN➢ Pre-ICO Bonus: 20%➢ Price: 1 MDRN = $1 ➢ Payments Accepted: BTC➢ Minimum Investment: $100 ➢ Maximum Investment: $100,000

Investor Supply - 2,000,000 MDRNTotal Tokens - 20,000,000 MDRN

Our ICO has been well-planned and well-structured to ensure optimum benefit to all parties. The total available coins will be distributed on a fair basis to Coin Sale Contributors, Forecasters and Modern Company staff, keeping aside a specified proportion for funding the Reward Programs, and Mining activities.

We are aiming to allocate the funds collected from the token sale to a spectrum of functions that are inevitable for smooth implementation and execution of investment projects in our portfolio. Hence, the core and allied functions of our company include Development & Operations, Acquisitions, Reward, Legal & Compliance, Marketing & Business Development, Investments etc.

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ICO Structure

The coin distribution is as follows:

▪ 75% Coin Sale Contributors: Out of the 20.00 million coins, 75% will be given to coin sale contributors.

▪ 0.2% Current Forecasters: This will be paid as a compensation for the services of forecasters.

▪ 1% Reward Program: Partners will get a share of 1% of the total tokens available.

▪ 3.8% Mining Pool: This is kept aside for mining.▪ 20% Modern Company: This is reserved for the Modern Company to engage in

investment and business development.

The funds collected from the token sale will be allocated towards several distinct functions as follows:

▪ Development & operations: 55% of tokens▪ Acquisitions: 5% of tokens▪ Reward Fund : 5% of tokens▪ Legal and Compliance: 5% of tokens▪ Marketing & Business Development: 10% of tokens▪ Modern Farm: 20% of tokens

20.00%

75.00%

1.00%

3.80%0.20%

Coin Distribution

Modern Company

Coin Sale Contributors

Reward Program

Mining Pool

Current Forecast

20.00%

55.00%

5.00%

5.00%

5.00%

10.00%

Funding Allocation

Modern Farm

Development & Operations

Acquisitions

Reward Fund

Legal and Compliance

Marketing

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Roadmap and Milestones

At Modern Coin, we are driven by the principle of value creation. As Edward de Bono rightly said, “Companies that solely focus on competition will ultimately die. Those that focus on value creation will thrive”, creating value for humanity is not an afterthought but our core business strategy.

The following are the broad milestones achieved to date, and the brief history of the company:

Jan-Mar 2017Research and Planning

Apr-Jun 2017Company formed

Website set-up

May-Jul 2017Recruitment and team

formationAdvisors enlisted

Board MeetsFormation of Roadmap

Aug-Oct 2017Secured seed fundCommenced preliminary work

December 2018➢ MDRN Proof of Stake

That Pay Best Interest

➢ Target Price $200

May 2018➢ Start leasing Program➢ Trading on Modern Exchange➢ Trading on Coin Exchange➢ Achieve Target Price of $20

Aug 2018➢ Mining Pool Lanch➢ Improve Website Features➢ New Mobile Wallet Apps Features➢ Reach Top 20 on CoinMarketCap

March 2018➢ MDRN Coin Presale➢ Web Wallet created➢ DDoS Attack Protection

Jul 2018➢ Listing on CoinMarketCap➢ IoS/Android Wallet Launch➢ Trade on the Exchange Program➢ Target Price $50➢ Security Improvement➢ Additional features added

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The Team

Jason is the Core Developer and Project Manager of Modern Company. He is a specialist in marketing and IT, with an extensive industry experience of 7+ years. His strong industry exposure, accompanied by his profound knowledge and skills, is a great boon to the potential success of the venture.

Lee is a Trading Specialist. With his vast experience and in-depth knowledge of the industry, Lee provides valuable advice to the company on current market trends, forecasts, and fluctuations, to help develop the right mix of strategy.

Reymond is a Logistics Specialist and brings with him 4 great years of experience in the field of logistics. Reymond has been focusing all his efforts and energy towards expanding the Modern farm to the SEA region within a 5-year time-frame.

Steve specializes in Business Development and digital marketing. He has a couple of years experience in sales negotiation and social media marketing. His fresh entry combined with his thirst to learn is sure to be a great added advantage for the company.

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Contact

Thank you for your interest in Modern Coin, the next generation of creative solutions provider in the cryptocurrency industry. Please get in touch with us.

Web:

Facebook:

Twitter;