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MODELLING TOMORROW’S WORLD
MODELLING MOBILITY AS A SERVICE
JAMES DATSON
MAAS LEAD
CAN WE DO BETTER?
“consider the extent to which scenario-based modelling is sensitive to behavioural or government policy change”
National Infrastructure Commission
BACKGROUND GROWTH
THE VIEW FROM HEALTHCARE
“Drugs can be expensive, difficult to research, hard to get approved, and, according to a recent report,
don't work on large parts of the population.”
HEALTH SECTOR’S APPROACH
PERSONALISATION CAN HAPPEN IN TRANSPORT
WHERE IS THE INNOVATION HAPPENING?
DEVELOPING THE SERVICE
WE LOVE BUNDLES
Holiday time!
THE OLD AND THE NEW
Holiday time!
THE POLICY EFFECT
‘MARKETPLACE’ FORCES
THE CHANGE LANDSCAPE
Consumers
“O WOW!”
Innovators/Disrupters
“WE WANT MORE”
Travel Demand
“PAIN!”
Network Operations
“VOTES & SMART”
WHEN THE ‘HOLY GRAIL’ APPEARS
OUR BEHAVIOURS WILL CHANGE
REDU
CE
RE-
MODE
RE-
TIME
RE-
ROUTE
FROM ONE TO MANY
LISTE
N
LEAR
NADAPT
Network
Threshold
Person
Population
A COPING STRATEGY
LISTE
N
LEAR
NADAPT
Which bundles work?
LISTEN LEARN ADAPT
Transport Systems Catapult
The Pinnacle
170 Midsummer Boulevard
Milton Keynes
MK9 1BP
T +44 (0)1908 359 999
W ts.catapult.org.uk
THANK YOU
W: ts.catapult.org.uk
