Modeling Traditional Literacy, Internet Skills and Internet Usage: An Empirical Study

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  • The Author 2014. Published by Oxford University Press on behalf of The British Computer Society. All rights reserved.For Permissions, please email: journals.permissions@oup.com

    doi:10.1093/iwc/iwu027

    Modeling Traditional Literacy, InternetSkills and Internet Usage: An Empirical

    Study

    A.J.A.M. van Deursen and J.A.G.M. van Dijk

    Department of Communication Science, University of Twente/Faculty of Behavioural Sciences,Cubicus Building, PO Box 217, 7500 AE Enschede, The Netherlands

    Corresponding author: a.j.a.m.vandeursen@utwente.nl

    This paper focuses on the relationships among traditional literacy (reading, writing andunderstanding text), medium-related Internet skills (consisting of operational and formal skills),content-related Internet skills (consisting of information and strategic skills) and Internet usage types(information- and career-directed Internet use and entertainment use). We conducted a large-scalesurvey that resulted in a dataset of 1008 respondents. The results reveal the following: (i) traditionalliteracy has a direct effect on formal and information Internet skills and an indirect effect on strategicInternet skills and (ii) differences in types of Internet usage are indirectly determined by traditionalliteracy and directly affected by Internet skills, such that higher levels of strategic Internet skillsresult in more information- and career-directed Internet use. Traditional literacy is a pre-conditionfor the employment of Internet skills, and Internet skills should not be considered an easy means of

    disrupting historically grounded inequalities caused by differences in traditional literacy.

    RESEARCH HIGHLIGHTS

    We examine the relationship between traditional literacy, four types of Internet skills and Internet usagetypes.

    Traditional literacy has a direct effect on formal and information Internet skills and an indirect effect onstrategic Internet skills.

    Differences in Internet usage types are indirectly determined by traditional literacy and directly affectedby Internet skills.

    Traditional literacy is a pre-condition for the employment of Internet skills. Internet skills should not be considered an easy means of interrupting historically grounded inequalities

    caused by differences in traditional literacy.

    Keywords: web searching and information discovery; information retrieval; computing education; universalaccess; computing literacy

    Editorial Board Member: Dr. Sharon Tettegh

    Received 6 February 2013; Revised 11 June 2014; Accepted 19 June 2014

    1. INTRODUCTION

    Many policies support initiatives to ensure a citizenry capableof living in an information society.A key variable in informationaccess and inequality is Internet skills (DiMaggio et al., 2004;Mossberger et al., 2003; Solomon et al., 2003; Van Dijk,2005; Van Dijk and Van Deursen, 2014; Warschauer, 2004).A dearth of Internet skills might result in disadvantages oreven exclusion from global communities (Sutherland-Smith,

    2002). In the contemporary (and future) information society,Internet skills increasingly determine peoples positions in thelabor market and in social life (Van Deursen and Van Dijk,2011). Van Dijk and Van Deursen (2014) and Helsper (2012)stress that the main consequence of differences in Internet skillsis a varying level of participation in several societal fields.For example, in economics, Internet skills facilitate access toinformation about job opportunities, and in health, these skills

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  • 2 A.J.A.M. van Deursen and J.A.G.M. van Dijk

    enable early detection of potential medical problems, or allowfor collaborative treatment of illnesses. The focus on Internetskills in research and policy leads some to believe that thechallenges of traditional literacy have disappeared. Traditionalliteracy, or the ability to read, write and understand text, is aprimary source of information and communication. There issome evidence that ones capacity to use the Internet remainscontingent on his or her level of traditional literacy (e.g. Wilderand Dressman, 2006). However, empirical studies focusingon the relationship between traditional literacy and Internetskills among populations at large are, to our knowledge, non-existent. One reason for this lack of empirical investigationsmight be the overabundance of Internet skills-related conceptsand definitions that often remain abstract and are rarely applied(Bawden, 2008). In this study, we conducted a survey of theDutch population with two goals:

    (i) To empirically investigate how traditional literacyinfluences Internet skills. We consider Internet skillsto be a multidimensional concept, accounting for bothmedium-related Internet skills, or skills related to themore basic and technical aspects of Internet use, andcontent-related Internet skills, or skills required to useInternet content. This distinction facilitates an improvedunderstanding of how traditional literacy affects bothbasic Internet operation and more advanced skills, suchas mastering search processes.

    (ii) To empirically investigate how an individuals tradi-tional literacy level and Internet skills determine howhe or she uses the Internet. Deficiencies or weaknessesin either traditional literacy or Internet skills may limitInternet use to relatively simple entertainment activi-ties. Conversely, people with high levels of traditionalliteracy and Internet skills may be better able to utilizethe informational aspects of the Internet. Different usesof the Internet may eventually lead to the disempow-erment and exclusion of certain individuals (Van Dijk,2005; Witte and Mannon, 2010).

    2. THEORETICAL BACKGROUND

    2.1. Traditional literacy

    Literacy has had a variety of definitions over time, becomingmore representative of the skills needed to function successfullyin an information or knowledge society. Traditionally, literacyhas been defined as the ability to use written language activelyand passively or the ability to read, write, spell, listen andspeak (Moats, 2000). Bawden (2001, p. 220) states that thesimplest form of literacy involves the ability to use language inits written form: A literate person is able to read, write andunderstand his or her native language and express a simplethought in writing. In 1991, the US National Literacy Actdefined literacy as an individuals ability to read, write and speak

    in English to solve problems at a level of proficiency necessaryto function in society, to achieve ones goals and to developones knowledge and potential. Street (1984) defined literacy asconceptions of reading, writing and all types of social practices.Many theorists favor such a broad definition in which socialcontexts of literacy practice are also considered (Warschauer,2010), asserting that what is considered skillful reading andwriting differs with the historical, political and socioculturalcontexts (Gee, 1996). When the context is considered, literacybecomes having mastery over the process by means of whichculturally significant information is coded (De Castell andLuke, 1988, p. 159). Expert opinion favors the concept ofliteracy on a continuum that includes the ability to reproduceletter combinations at one extreme and the ability to engage inlogical thinking, higher-order cognitive skills and reasoning onthe other (Clifford, 1984). Lankshear and Knobel (2004) arguedthat literacy has many different definitions under varying socialconditions and that the nature of the concept changes within theconditions of textual work. Similarly, Leu et al. (2004) arguedthat achieving a precise definition of literacy is not possiblebecause its meaning changes regularly.

    Much of the literacy-related literature of the last decadefocuses on what it means to be literate in contemporarysociety, referring to a spectrum of abilities that relate to digitaltechnologies, particularly the Internet. These definitions oftenattempt to extend the traditional notion of literacy beyondits application to the medium of writing (Buckingham, 2010;Livingstone, 2004; Warschauer, 2004). The term media literacy,for example, originally involved the ability to analyze respectedworks of literature and to communicate effectively by writingwell (Brown, 1998). With the arrival of the computer, theInternet and other digital media, it became questionable whetherthe concept of media literacy could simply be extendedor that these media had different characteristics and usageopportunities requiring other types of literacy. The ability tocritically evaluate media content has transformed into a generalability to evaluate the validity and reliability of informationsources and has expanded to cover the (inter)active engagementrequired for interactive digital media. Similarly, the concept ofdigital literacy is considered a vital complement to reading,writing and understanding texts in the 21st century (Jenkinset al., 2006). Scholars generally agree that traditional reading,writing and understanding derived from a long tradition of bookand other print media are no longer sufficient (Coiro, 2003).The Internet provides new text formats, purposes for readingand ways to interact with information that can confuse andoverwhelm people who are only taught to extract meaning fromconventional print texts (Coiro, 2003).

    In this study, we provide an empirical investigation oftraditional literacy in relation to the skills necessary for Internetuse. This undertaking requires a traditional literacy conceptthat can be clearly measured. We consider the traditionalliteracy concept to be the ability to read, write and understandtext, also framed under the umbrella terms functional literacy

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  • Modeling Traditional Literacy, Internet Skills and Internet Usage 3

    or fundamental literacy (Frisch et al., 2012). Functional ortraditional literacy can be considered the basic dimension ofall literacy concepts (Frisch et al., 2012). Our premise is thatthese basic dimensions of literacy are primary requisites forusing the Internet.

    2.2. Internet skills

    The idea of Internet skills is only one of many similar concepts(e.g. information literacy, web fluency, digital skills, networkliteracy, web competency, etc.) that resulted from the rapiddiffusion of digital technologies throughout society (Bawden,2008). Unfortunately, the great variety of terminologies leadsto little agreement on the exact definition of Internet skillsor, therefore, on what skills constitute such skills (Bawden,2008; Virkus, 2003). Furthermore, operational definitionsthat are applicable to empirical investigations are scarcebecause standardized operational definitions often seem to servecommercial purposes, such as use in training programs, or areaimed at specific target groups. The focus of this study is theuse of the Internet by the population at large. Terminologyshould encompass both the basic skills necessary to accessand use the Internet and those skills required to comprehendand use the accessed content (Bawden, 2008; Eshet-Alkali,2004; Gilster, 1997; Gui and Argentin, 2011; Mossbergeret al., 2003; Selwyn, 2003; Steyaert, 2002; Van Dijk and VanDeursen, 2014; Warschauer, 2004). For example, Gilster (1997)suggested that the Internet requires skills for both navigatingnetworked technologies and interpreting the meaning of digitalmessages. Similarly, Mossberger et al. (2003) focused onboth technical competence (a narrow set of skills requiredto operate the Internet) and information literacy (the skillsto recognize when information can solve a problem or fill aneed and to effectively employ information resources). Mostexplanations of the information literacy concept also consideredtechnical and substantive aspects (e.g. Boekhorst, 2003; Shapiroand Huges, 1996). Steyeart (2002) and Van Dijk (2005)introduced a range of sequential skills that they claim shouldbe measured separately. Building upon the more general digitalskill definitions proposed by Steyaert andVan Dijk,Van Deursenand Van Dijk (2010) proposed an elaborate definition from anextensive review of literature on individual abilities specificallyaimed at helping the general population function well online.Van Deursen and Van Dijk (2010) identified and explained twotypes each of medium- and content-related Internet skills. Byaccounting for both technical aspects related to Internet use andsubstantive aspects related to Internet content, a technologicallydeterministic viewpoint can be avoided (see Table 1).

    Operational Internet skills are the first type of medium-related Internet skills and are derived from concepts such asinstrumental skills (Steyaert, 2002), technical competencies(Mossberger et al., 2003), technological literacy (Carvin, 2000)and technical proficiency (Sby, 2003). Operational Internetskills are the basic skills for using Internet technology. First,

    we consider operating toolbars, buttons and menus. Withoutthe skills to use these features, one cannot open a website inan Internet browser. The second group of operational skillsincludes using different types of user input options. People mustbe familiar with online forms offering various types of inputfields (e.g. text boxes, pull-down menus and list boxes) to fillthem. Finally, we consider file management or the opening andsaving of various file formats that can be found online. Websites,for example, can be managed in bookmarks. Table 1 provides anoverview of the operational skills required to use the Internet.

    The second type of medium-related Internet skills is referredto as formal Internet skills and relate to the hypermedia structureupon which the Internet is built. This structure requires usersto be able to navigate and orient themselves when usingthe Internet (Kwan, 2001; Park and Kim, 2000). Navigatingis necessary to use the vast and diverse number of onlinewebsites, platforms and menu layouts offered. These layoutsdiffer in (the placement of) text, content, backgrounds, photos,frames, links, buttons and pop-ups. Furthermore, such layoutsdiffer in (traditional and more recent) features designed tohelp the user navigate; elements such as color of text andlinks; multimedia elements such as sound, animation or video;and interactive features such as chats, forms or messageboards. Orientation is necessary when navigating non-linearpaths online. Disorientation is a frequently cited problem inhypermedia use (Lee, 2005). Most traditional media are linear,giving the user little control over the flow of information.Hypermedia provide a formal structure that enables users tochoose non-linear paths rather than the fixed formal structures ofprint media, such as chapters, paragraphs and references (Kwan,2001; Coiro and Dobler, 2007).

    The first type of content-relat...