Mock Report Insights Into The Freemium Games Market

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Insights into the Freemium Games Market Proprietary and Confidential

Copyright 2012. The NPD Group, Inc. All Rights Reserved. This presentation is Proprietary and Confidential and may not be disclosed in any manner, in whole or in part, to any third party without the express written consent of NPD.

Insights into the

Freemium Games Market April 2012April 2012April 2012April 2012

MOCK REPORT

FICTIONAL DATA SHOWN

Proprietary and ConfidentialInsights into the Freemium Games Market

2

Table of Contents

Introduction Pg. 3 – 5

Key Findings Pg. 6 – 13

Freemium Definitions Pg. 14 – 15

Incidence of Free Gaming Awareness & Usage Pg. 16 – 30

Paying for Freemium Pg. 31 – 40

Freemium – Impact on Spending Pg. 41 – 44

Appendix Pg. 45 – 54

Industry Insightsby Anita Frazier

MOCK REPORT FICTIONAL DATA SHOWN

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Introduction

MOCK REPORT



4

Background & Methodology

Study Objective� The options available to consumers who engage in gaming are exploding in terms of how they obtain games and how and on which

devices they can play, including the growing impact of Freemium digital games.

This study will focus on Freemium games, defined as digital games that are free of charge to play, though some may offeradvanced functionality or new content that the player has to pay for to extend or enhance their gaming experience. Players canpay for these advanced features, functionality or new content with real money or with “virtual money” or “credits” which some gamesrequire the player to purchase.

This study is designed to provide insight, from a consumer’s perspective, on how influential Freemium games are to their gaming habits,and how they potentially impact their purchases of paid gaming products.

Methodology

� Data was collected via an online survey from February 27 – March 7th, 2012.

� The survey was completed by n=6416 individuals age 2 to 99. Responses for 2 to 15 year olds were captured via surrogate reporting. Incases where surrogate reporting was used, mothers were asked to bring the child to the computer to answer survey questions. Thoseunder 6 answered with parental assistance while older children were asked to complete the survey on their own behalf but may have beenassisted by parents when necessary.

� In order to qualify as a gamer, respondents had to report that they currently, personally play video games on at least one of thesystems/devices listed in the appendix.

� Final survey data was weighted to represent the U.S. population of individuals age 2 to 99.

� All findings are statistically tested at the 95% confidence level. Unless noted otherwise, the analysis is based on statistical differences inthe data.

� Bases of n=100 or higher are considered by NPD to be the most reliable. Bases of n=51-100 are denoted with an asterisk (*) and shouldbe interpreted with caution; Bases of n=30-50 are noted with a double-asterisk (**) and should be for directional use only.

Other Notes

� Unless noted otherwise, all numbers in charts are percentages.



5

Insights Into The Freemium Games Market

An Industry Perspective by Anita Frazier

Anita FrazierGames Industry Analyst

ADDITIONAL CONTENT HERE


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Key Findings

MOCK REPORT


Proprietary and ConfidentialKids & Gaming 2011Insights into the Freemium Games Market

7

Key Findings

Free Gaming: Incidence, Awareness & Usage




8

Key Findings

Free Gaming: Incidence, Awareness & Usage (Continued)




9

Key Findings





10

Key Findings





11

Key Findings

Paying for Freemium




12

Key Findings

Paying for Freemium (Continued)




13

Key Findings

Freemium Impact on Spending



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Freemium Definitions

MOCK REPORT



Free-to-play games are digital games that are free of charge to play, though some

may offer advanced features, functionality or new content that you have to pay for to

extend or enhance the game. You can pay for these advanced features, functionality

or new content with real money, or virtual money, which some games require you to

purchase.

Types of FreemiumMOCK REPORT FICTIONAL DATA SHOWN

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Incidence of Free Gaming Awareness & Usage

MOCK REPORT



X% of the US population age 2+ currently plays Games

X% of gamers are aware of Freemium

X% of those aware have never played

X% of those who have played no longer play

X% of gamers currently play a Freemium game

Key FindingsAdditional Details Shown Here

17

X% of the U.S. population 2+ currently plays a Freemium game

• ADDITIONAL CONTENT HERE



Awareness & Usage of Freemium Games by Age (All %’s Based to Current Gamers)

90

80

70

60

50

40

30

20

10

85

75

65

55

45

35

25

15

5

Total Male Female Under 6 6 to 12 13 to 17 18 to 34 35 to 54 55 orolder

Aware Currently Play

� ADDITIONAL CONTENT HERE

18Base: 4,404 Total; 2,099 Male; 2,305 Female; 283 Under 6; 586 Age 6-12; 401 Age 13-17; 1104 Age 18-34; 1184 Age 35-54, 846 Age 55+,

672 iPhone, 784 Android, 361 iPad, 269 Other Tablet

Q6. Have you ever seen or heard of free-to-play games? (Select one); Q9. And which type of Freemium games do you currently play? (Select all that apply)

10

15

20

25

5

10

15

20

Android

iPad

iPhone

Other Tablet

Aware Currently Play

� ADDITIONAL CONTENT HERE.

Awareness & Usage of Freemium Games by Mobile Platform (All %’s Based to Current Gamers)




19

Awareness of Types of Freemium Games (Among those Aware n=2,859)

Q7. Which of the following types of free-to-play games have you ever seen or heard of? (Select all that apply)

No Ads X%

No Upgrades

X%

Upgrade Content / Features

X%

Base: 2,859 Seen or heard of Freemium games

Ads X%

No Upgrades

X%

Pay to Remove

AdsX%

Upgrade Content / Features

X%





20

5

10

15

20

25Console

No Ads - No Upgrades

No Ads - Has Upgrades

Ads - No Upgrades

Ads - Upgrade to Ad Free

Ads - Upgrade Features /Content

Awareness of Types of Freemium Games - By Device Type Used

Q7. Which of the following types of free-to-play games have you ever seen or heard of? (Select all that apply)

Base: 2,859 Total; 1,714 Console; 740 Portable, 1,801 Mobile; 2,269 Computer

5

10

15

20

25Portable

5

10

15

20

25Mobile

� ADDITIONAL CONTENT

HERE



5

10

15

20

25Computer



21

Ever Played Freemium Games (Among those Aware n=2,859)

Q8. Which of these types of free-to-play games, if any, have you ever played? (Select all that apply)

Ever Played

X%

Ads –upgrade content/ features

X%

Ads –upgrade to

no Ad

X%

Ads – no upgrade

X%

No Ad –upgrade

X%

No Ad/No upgrade

X%

Mobile Devices: Overall Aware But Never Played: X%

Android: X%

iPad: X%

iPhone: X%

Other Tablet: X%


= Statistically significant at 90% confidence level relative to counterpoint.

Base: 2,859 Seen or heard of Freemium games; 473 iPhone; 579 Android; 270 iPad; 213 Other Tablet




22

Current Usage of Types of Freemium Games (Among those Ever Played n=2,437)

Q9. And which type of Freemium games do you currently play? (Select all that apply)

Currently Play

X%

Ads –upgrade content/ features

X%

Ads –upgrade to no Ad

X%

Ads – no upgrade

X%

No Ad –upgrade

X%

No Ad/No upgrade

X%

Lapsed Players

X%

Base: 2,437 Seen or heard of Freemium games; 429 iPhone; 532 Android; 249 iPad; 182 Other Tablet





23

Current Usage of Types of Freemium Games - by Gender & Age(Among those who Have Ever Played)


Base: 2,437 Total; 1,127 Male; 1,310 Female; 154 Under 6; 289 Age 6-12; 230 Age 13-17; 625 Age 18-34; 671 Age 35-54, 469 Age 55+

= Statistically significant at 95% CI relative to counterpoint. Where more than 2 comparisons, statistical differences only flagged when hire than 3 or more counterpoints

Total Males Females Under 6 6 to 12 13 to 17 18 to 34 35 to 44 55+

Currently Use Any X% X% X% X% X% X% X% X% X%

No Ads - No Upgrades X% X% X% X% X% X% X% X% X%

No Ads - Option to Upgrade X% X% X% X% X% X% X% X% X%

Ads - No Upgrades X% X% X% X% X% X% X% X% X%

Ads - Option to Upgrade to Ad-free X% X% X% X% X% X% X% X% X%

Ads - Option to Upgrade Features/Content X% X% X% X% X% X% X% X% X%





Lapsed Players(% Among those who’ve Ever Played Freemium Games)

45

40

35

30

25

20

15

10

5

Total Male Female Under 6 6 to 12 13 to 17 18 to 34 35 to 54 55 or older

24Base: 2437 Total; 1127 Male; 1310 Female; 154 Under 6; 289 Age 6-12; 230 Age 13-17; 625 Age 18-34; 671 Age 35-54, 469 Age 55+


= Statistically significant at 95% CI relative to counterpoint. Where more than 2 comparisons, statistical differences only flagged when hire than 3 or more counterpoints





25

Top 5 Genres Played – by Freemium Genre Type(Among those who Currently Play Freemium Games)

Q20. Which type of games are you playing for each type of free-to-play game? (Select all that apply)

No Ads – No Upgrades No Ads – Option to Upgrade Ads – No Upgrades

Ads – Option for Ad-free Ads – Option to Upgrade

Genre #1 X%

Genre #2 X%

Genre #3 X%

Genre #4 X%

Genre #5 X%

Genre #1 X%

Genre #2 X%

Genre #3 X%

Genre #4 X%

Genre #5 X%

Genre #1 X%

Genre #2 X%

Genre #3 X%

Genre #4 X%

Genre #5 X%

Genre #1 X%

Genre #2 X%

Genre #3 X%

Genre #4 X%

Genre #5 X%

Genre #1 X%

Genre #2 X%

Genre #3 X%

Genre #4 X%

Genre #5 X%

Base: 766 No Ads-No Upgrades; 564 No Ads – Option to Upgrade, 796 Ads – No Upgrades, 804 Ads – Option for Ad-free, 510 Ads – Option to Upgrade





5

5

5

5

5

10

10

10

10

10

15

15

15

15

15

20

20

20

20

20

25

25

25

25

25


No Ads - Option toUpgrade

Ads - No Upgrades

Ads - Option to Upgradeto Ad-free

Ads - Options toUpgrade

Features/Content

Less than three months 3-6 months 7-11 months 1-2 years More than 2 years

26

Length of Use of Freemium Games(Among those who Currently Play [Game Type])

Q16. How long has it been since the first time you played each type of free-to-play games? (Select one)

Avg. Years Since First Played.

X

X

X

X

X





27

Frequency of Play(Among those who Currently Play [Game Type])

Q18. How frequently do you play each type of free-to-play games?

5

5

5

5

5

10

10

10

10

10

15

15

15

15

15

20

20

20

20

20

25

25

25

25

25

30

30

30

30

30

No Ads - NoUpgrades

No Ads -Option toUpgrade

Ads - NoUpgrades

Ads - Optionto Upgrade to

Ad-free

Ads - Optionsto UpgradeFeatures/Content

<1 hr 1-2 hrs 3-5 hrs 6-10 hrs 11+ hrs Never stop

Hours Played Before Abandonment(Among those who Currently Play [Game Type])

X hrs

X hrs

X hrs

X hrs

X hrs

Q18b.How many hours … would you say you … play … before you stop playing … completely?


Avg. Days/Wk.

X

X

X

X

X

Avg. Hrs./Use




27

24

30

28

24

38

36

38

37

41

17

19

17

15

15

18

21

16

20

20

No Ads - NoUpgrades


Ads - NoUpgrades


Ad-free


Daily A few times/wk About 1x/wk Less often than 1x/wk


28

Time Spent Playing in Typical Week(Among those who Currently Play [Game Type])

Q19. How much time do you spend playing free-to-play games in a typical week? (Select one)

5

5

5

5

5

10

10

10

10

10

15

15

15

15

15

20

20

20

20

20

25

25

25

25

25

30

30

30

30

30

35

35

35

35

35


No Ads - Option toUpgrade

Ads - No Upgrades

Ads - Option to Upgradeto Ad-free

Ads - Options toUpgrade

Features/Content

<1 hour 1-2 hours 3-4 hours 5-6 hours 7-8 hours 9-10 hours More than 10

AVG HOURS PER WK

X hrs

X hrs

X hrs

X hrs

X hrs





Proprietary and ConfidentialInsights into the Freemium Games Market 29

Average Freemium Game Usage Metrics –SUMMARY CHART

Total Males Females Under 6 6 to 12 13 to 17 18 to 34 35 to 44 55+

Avg. Length of Use of Free to Play Games (# of years)

No Ads - No Upgrades X X X X X X X X X

No Ads - Option to Upgrade X X X X X X X X X

Ads - No Upgrades X X X X X X X X X

Ads - Option to Upgrade Ad-free X X X X X X X X X

Ads - Option to Upgrade Features/Content X X X X X X X X X

Avg. Frequency of Playing Free to Play Games (# of days/week)






Avg. Hours Played at a Time (# of hours/use)






Avg. Time Spent Playing in Typical Week (# of hours/week)






* Indicates small base size (51-100), ** indicates very small base size (30-50)



30

# of New Freemium Games in Avg. Month(Among those who Currently Play [Game Type])

Q19B. How many new free-to-play games would you say you try out in an average month for

each type of Freemium game?

5

5

5

5

5

10

10

10

10

10

15

15

15

15

15

20

20

20

20

20

25

25

25

25

25

No Ads - NoUpgrades


Ads - NoUpgrades


Ad-free


0 1 to 3 4 to 6 7 to 9 10 or more

5

5

5

5

5

10

10

10

10

10

15

15

15

15

15

20

20

20

20

20

25

25

25

25

25

No Ads - NoUpgrades


Ads - NoUpgrades


Ad-free


Completely satisfied Somewhat satisfiedNeutral Somewhat dissatisfied

Overall Gaming Satisfaction(Among those who Currently Play [Game Type])

Q20B. How satisfied with the overall gaming experience would you say you are with the games

you play for each type of free-to-play game?

AVG

X/mo.

X/mo.

X/mo.

X/mo.

X/mo.





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Paying for Freemium

MOCK REPORT



X% of the US Population age 2+ currently plays Games

X% of gamers are aware of Freemium

X% of those aware have never played

X% of those who have played no longer play

X% of gamers currently play a Freemium game

X% of Freemium gamers have paid for an upgrade (~ X% of gamers)

32

Approximately X% of the U.S. population has paid for an upgrade in a Freemium game




50

50

50

50

50

50

No ads - option to upgrade

Ads - option to upgrade tofree

Ads - upgradefeatures/content

Yes No

33

Q11. Have you ever paid money (either real money or virtual money/credits) to extend or enhance each of the following types of free-to-play games? (Select all that apply)

Ever Paid for Upgrade(Among those who’ve Played [Game Type])


Base: 564 No Ads – Option to Upgrade, 804 Ads – Option for Ad-free, 510 Ads – Option to Upgrade

50 50 50 50 50 50 50 50 50

50 50 50 50 50 50 50 50 50

Total Male FemaleUnder 6 6 to 12 13 to17

18 to34

35 to54

55 orolderPaid = Green Never Paid = Blue

= Statistically significant relative to counterpoint. Where more than 2 comparisons, statistical differences only flagged when hire than 3 or more counterpoints




50

50

50

50

50

50

50

50

Android

iPad

iPhone

Other Tablet

Yes No

34

Base: 283 iPhone, 331 Android, 163 iPad, 105 Other tablets

= Statistically significant at 90% confidence level relative to counterpoint.

Ever Paid for an Upgrade(Among those who Currently Play [Game Type])

Q11. Have you ever paid money (either real money or virtual money/credits) to extend or enhance each of the following types of free-to-play games? (Select all that apply)





35

15 15 15 15 15 15

10 10 10 10 10 10

5 5 5 5 5 5

Almost immediatelyafter start

Within 1 week Within 1 month Within 3 months Within 1 year More than 1 year afterstart

No ads - option to upgrade Ads - option to upgrade to free Ads - upgrade features/content

Duration of Use Prior to Paid Upgrade(Among those who’ve Paid to Upgrade)

Q17. Thinking about the last game you spent money on within each of the following game types, how long did you play the game before you paid money (either real money or virtual

money/credits) to extend or enhance the free-to-play games?

Base: 252 No Ads – Option to Upgrade, 233 Ads – Option for Ad-free, 199 Ads – Option to Upgrade

Avg. Months Till First Paid.

X




X

X


36Base: 516 Paid to extend or enhance free-to-play games; 257-Males, 259-Females, 27***-Under 6, 78-6 to 12, 64-13 to 17, 141-18 to 34, 135-35 to 54, 71*-55 or older

Additional Game Content Purchased(Among those who’ve Paid to Upgrade)

Q15B. Which of the following types of additional game content, if any, have you ever paid for in a free-to-play game?

Males Females Under 6 6 to 12 13 to 17 18 to 34 35 to 54 55+

X X X X X X X X

X X X X X X X X

X X X X X X X X

X X X X X X X X

X X X X X X X X

X X X X X X X X

X X X X X X X X

X X X X X X X X

X X X X X X X X

X X X X X X X X

X X X X X X X X

55%

50%

45%

40%

35%

30%

25%

20%

15%

10%

5%

Access to additional levels

Ad free version

Animals for pets or group/team

Characters for group/team

Clothing/Armor

In-game money/Currency/Gold

Music/Tracks

Themes/Icons/Wallpaper

Transport/Vehicles/Animals for transport

Weapons/Tools

None of the above

* Indicates small base size (51-100), *** indicates insufficient base size (<30)






37

65%

60%

55%

50%

45%

40%

35%

30%

25%

20%

15%

10%

5%

Don't like viewing advertisements

It unlocked additional levels/extra features

My kids/others were asking for it

Paid content doesn't have the bugs the free…

Paid content makes the game more fun/engaging

Prefer faster speed to download

Prefer more challenging play

Price was reasonable for all the extra content

The game had Social Networking features and…

To remain competitive with the people I play…

Want access to higher levels of the game

Wanted a specific in game item

Others

Reasons Decided to Pay for Freemium Games(Among those who’ve Paid to Upgrade)

Q15. What are the main reasons you decided to pay for an upgrade or additional content from a free-to-play game?

Base: 516 Paid to extend or enhance Freemium games; 257-Males, 259-Females, 27***-Under 6, 78*-6 to 12, 64-13 to 17, 141-18 to 34, 135-35 to 54, 71*-55 or older

X X X X X X X X

X X X X X X X X

X X X X X X X X

X X X X X X X X

X X X X X X X X

X X X X X X X X

X X X X X X X X

X X X X X X X X

X X X X X X X X

X X X X X X X X

X X X X X X X X

X X X X X X X X

X X X X X X X X


* Indicates small base size (51-100), *** indicates insufficient base size (<30)= Statistically significant relative to counterpoint. Where more than 2 comparisons, statistical differences only flagged when hire than 3 or more counterpoints





38

Q12. How much have you paid in total over the past 3 months within these free-to-play games to enhance your experience or add features or content?

$90

$80

$70

$60

$50

$40

$30

$20

$10

Total Male Female Under 6 6 to 12 13 to 17 18 to 34 35 to 54 55 or older

Paid Past 3 Months for Freemium Upgrades(Among those who’ve Paid to Upgrade)

Base: 516 Paid to extend or enhance Freemium games; 257-Males, 259-Females, 27***-Under 6, 78*-6 to 12, 64-13 to 17, 141-18 to 34, 135-35 to 54, 71*-55 or older







39

Q13. How likely are you to consider paying for an upgrade or additional content in the next 3 months?

Likelihood to Pay for Upgrade in Next 3 Months(Among those who’ve NOT Paid to Upgrade)

20

20

20

20

20

20

20

20

20

20

20

20

20

20

20

20

20

20

20

20

20

20

20

20

20

20

20

20

20

20

20

20

20

20

20

20

20

20

20

20

20

20

20

20

20

Total

Male

Female

Under 6

6 to 12

13 to 17

18 to 34

35 to 54

55 or older

Definitely will Probably will Might or might not Probably will not Definitely will not

Base: 777 Have NOT paid to extend or enhance Freemium games; 327-Males, 750-Females, 54*-Under 6, 88*-6 to 12, 70*-13 to 17, 216-18 to 34, 204-35 to 54, 145-55 or older


= Statistically significant relative to counterpoint based on mean score. Where more than 2 comparisons, statistical differences only flagged when hire than 3 or more counterpoints





40

Reasons Won’t Consider Paying for Freemium Games(Among those will Probably/Definitely NOT Pay to Upgrade)

Q14. Why do you say you probably or definitely will not consider paying for an upgrade or additional content from a free-to-play game in the next 3 months?

50%

45%

40%

35%

30%

25%

20%

15%

10%

5%

Do not have a credit card

Full version/additional content not very different fromfree version

Haven't found content worth paying for

I feel that spending money in a game to get further orget new items would be cheating

Only use infrequently/not worth the money

Only want to spend money on full, paid games

Security concerns

They rarely have a Social Networking features andcapabilities

Why pay when there are so many other ways tointeract with my favorite characters

Others

* Indicates small base size (51-100)

Base: 604 Will NOT paid to extend or enhance Freemium games; 233-Males, 371-Females, 35**-Under 6, 62*-6 to 12, 60*-13 to 17, 163-18 to 34, 165-35 to 54, 119-55 or older = Statistically significant relative to counterpoint. Where more than 2 comparisons, statistical differences only flagged when hire than 3 or more counterpoints




X X X X X X X X

X X X X X X X X

X X X X X X X X

X X X X X X X X

X X X X X X X X

X X X X X X X X

X X X X X X X X

X X X X X X X X

X X X X X X X X

X X X X X X X X


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Freemium -Impact on Spending

MOCK REPORT



42

Q21. How much money have you spent in the last 3 months on each of the following types of game purchases for yourself

(excluding gifts purchased for others)?

10

10

10

10

10

10

10

10

10

10

10

10

10

10

10

10

10

10

10

10

10

30

30

30

Full digitalgames

downloadedonline/website

Physical gamesbought in

store/website

Subscriptions togames played

online

0 $1-$3 $4-$6 $7-$10 $11-$13 $14-$16 $17-$20 $21+

AVG.

$X

$X

$X

Estimated Past 3 Month Spending(Among those who Currently Play Freemium Games n=2046)





Physical games bought in store or

website

Full digital games downloaded online or

from a website

Subscriptions to games that you play

online

% Among Current Freemium Game Players

43

Total Males Females Under 6 6-12 13-17 18-34 35-54 55+

Q21. How much money have you spent in the last 3 months on each of the following types of game purchases for yourself (excluding gifts purchased for others)?

Avg. Past 3 Month Spending – by Gender & Age

$X $X $X $X $X $X $X $X $X

$X $X $X $X $X $X $X $X $X

$X $X $X $X $X $X $X $X $X





Base Size n =

Avg. Est. SpendingP3M

Est.Impact % More/Less

Avg. $ More/Less

Net ImpactOn

Spending

109 $X X% $X Net Impact: +/-$X per person/ Past 3 Month

Spending

152 $X X% $X

355 $X X% $X

39** $X X% $X Net Impact: +/-$X per person/ Past 3 Month

Spending

115 $X X% $X

181 $X X% $X

45** $X X% $X Net Impact: +/-$X per person/ Past 3 Month

Spending

73* $X X% $X

179 $X X% $X

44

� ADDITIONAL CONTENT

HEREQ22-Q24. For each game type, would you say you’ve spent more/less/about the

same amount of money in the past 3 months because of free gaming? How much more/less?

Impact on Past 3 Month Spending(Among those who spent on [Game Type])

25

50

25

25

50

25

25

50

25

Physical Games

Full Digital Games

Subscription Games

MoreLessAbout same

Net Per Person Impact Calculation:((Freq. n=more*avg. $ more) + (Freq. n=less*avg. $ less) + (Freq. n=same *0)=$XXX

$XXX/Total Freq. n=more/less/same

Note: calculation above is for descriptive purposes only –

actual calculations are performed at the respondent level and

use the actual value rather than the average value. This

method is more accurate and results in slightly different

figures than the average method described.

* Indicates small base size (51-100), ** indicates very small base size (30-50)

1Please note: figure is an estimate only and could be higher or lower than this figure. Data is based on consumer recall and as such should be used for directional purposes only.



AUTOMOTIVE

BEAUTY


CONSUMER TECHNOLOGY

ENTERTAINMENT

FASHION

FOOD & BEVERAGE

FOODSERVICE

HOME

OFFICE SUPPLIES

SOFTWARE

SPORTS

TOYS

WIRELESS


APPENDIX

MOCK REPORT



Systems/Devices Used

46

Q1-Q3. Which of the following systems or devices do you currently, personally use to play games? Which, if any, of the following devices do you use for online gameplay? Have you ever

purchased downloadable content for an existing game you own or owned for any of the following devices?

Currently Use to Play

GamesUse for Online Game Play

Have Ever Purchased

Downloadable Content

with Device

C O N S O L E S X% X% X%

Nintendo Wii X% X% X%

PlayStation 2 X% X% X%

PlayStation 3 X% X% X%

Xbox 360 X% X% X%

P O R T A B L E S X% X% X%

Game Boy (Advance, Advance SP, or Micro) X% X% X%

Nintendo DS/DS Lite X% X% X%

Nintendo Dsi/Dsi XL X% X% X%

Nintendo 3DS X% X% X%

Sony PSP X% X% X%

Sony PSPgo X% X% X%

Sony PSVita X% X% X%

P H O N E S / DEVICES X% X% X%

Regular cell phone (not including iPhone or other Smartphones) X% X% X%

iPhone X% X% X%

Android Smartphone X% X% X%

Other Smartphone (not including iPhone or Android; for ex., a Blackberry) X% X% X%

Portable digital music player (not including iPod Touch; for ex. iPod, Sansa, Zune, etc.) X% X% X%

iPod touch X% X% X%

iPad X% X% X%

Other tablets (for ex. Samsung Galaxy, Kindle Fire, Nook Color; etc. Not including iPad) X% X% X%

D E S K T O P S / L A P T O P S X% X% X%

Personal desktop computer X% X% X%

Laptop/netbook X% X% X%

OTHER X% X% X%

Kid-oriented systems (for ex., Leapfrog Leapster, Vtech V.Smile, etc.) X% X% X%

Plug & Play/all-in-one system (for ex., Namco TV Games, Atari Classics, etc.) X% X% X%

Base: 6,416 Total Respondents

Device Used For …(All Percent's Among Total Respondents n=6416)



47

Systems/Devices Used for Freemium Games

90%

85%

80%

75%

70%

65%

60%

55%

50%

P

C

s

a

n

d

L

a

p

t

o

p

s

Total

Males

Females

Under 6

6 to 12

13 to 17

18 to 34

35 to 54

55 or older

Devices and Platforms Used for Freemium Games(Among those who Currently Play)

Q10. On which of the following devices do you play free-to-play games? And on which, if any, of these types of platforms do you play these types of games?

90%

85%

80%

75%

70%

65%

60%

55%

50%

A

p

p

s

b

a

s

e

d

d

e

v

i

c

e

s

Base: Currently play free-to-play games: 2046 Total; 922 Male; 1124 Female; 133 <6; 256 6-12; 187 13-17;486 18-34; 573 35-54;411 55+



Q4. Which of the following types of games do you typically like to play (online or offline, on any system or device)?

Game Type Preference: Overall

48

Total Males Females Under 6 6 to 12 13 to 17 18 to 34 35 to 54 55 or older

Action X X X X X X X X X

Adventure X X X X X X X X X

Arcade X X X X X X X X X

Board X X X X X X X X X

Card X X X X X X X X X

Casino X X X X X X X X X

Dance X X X X X X X X X

Dice X X X X X X X X X

Educational X X X X X X X X X

Family X X X X X X X X X

Kids X X X X X X X X X

Music X X X X X X X X X

Puzzle X X X X X X X X X

Racing X X X X X X X X X

Role-Playing X X X X X X X X X

Simulation X X X X X X X X X

Sports X X X X X X X X X

Shooter X X X X X X X X X

Strategy X X X X X X X X X

Trivia X X X X X X X X X

Word X X X X X X X X X

Other (please specify) X X X X X X X X X

Types of Games Typically Like to Play(% Among Current Gamers)

Base: 4,404 Total; 2,099 Male; 2,305 Female; 283 Under 6; 586 Age 6-12; 401 Age 13-17; 1104 Age 18-34; 1184 Age 35-54, 846 Age 55+

= Statistically significant relative to counterpoint



Q20. Which type of games are you playing for each type of free-to-play game?

Game Type Preference for No Ads/No Upgrade Games - Summary

49
























Types of No Ads/No Upgrade Games Typically Like to Play(Among those who Currently Play [Game Type])

Base: 766 Total; 370 Male; 396 Female; 59* Under 6; 104 Age 6-12; 74* Age 13-17; 162 Age 18-34; 216 Age 35-54, 151 Age 55+





Game Type Preference for No Ads/Option to Upgrade Games - Summary

50
























Types of No Ads/Option to Upgrade Games Typically Like to Play(Among those who Currently Play [Game Type])

Base: 564 Total; 287 Male; 277 Female; 33** Under 6; 82* Age 6-12; 71* Age 13-17; 163 Age 18-34; 137 Age 35-54, 78* Age 55+





Game Type Preference for With Ads/No Upgrade Games - Summary

51
























Types of Ads/No Upgrade Games Typically Like to Play(Among those who Currently Play [Game Type])

Base: 796 Total; 363 Male; 433 Female; 50* Under 6; 82* Age 6-12; 72* Age 13-17; 191 Age 18-34; 232 Age 35-54, 170 Age 55+





Game Type Preference for With Ads/Option for Ad-Free Games - Summary

52
























Types of Ads/Option for Ad-Free Games Typically Like to Play(Among those who Currently Play [Game Type])

Base: 804 Total; 357 Male; 447 Female; 59* Under 6; 101 Age 6-12; 83* Age 13-17; 228 Age 18-34; 204 Age 35-54, 129 Age 55+





Game Type Preference for With Ads/Option to Upgrade Games - Summary

53
























Types of Ads/Option to Upgrade Games Typically Like to Play(Among those who Currently Play [Game Type])

Base: 510 Total; 239 Male; 271 Female; 30** Under 6; 69* Age 6-12; 52* Age 13-17; 161 Age 18-34; 139 Age 35-54, 59* Age 55+




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Mock Report Insights Into The Freemium Games Market