MOC Munich · Germany nEw insiGhts BEttEr rEsults...EvEnt GuidE 23-24 October 2019 MOC Munich · Germany nEw insiGhts BEttEr rEsults Platinum Sponsor Gold Sponsor + Floorplan fold

EvEnt GuidE

23-24 October 2019 MOC Munich · Germany

nEw insiGhts BEttEr rEsults

Platinum Sponsor

Gold Sponsor

+Floorplan

fold out Page 43

Innovation Area Page 9

Workshop Programme

with Content Summaries

Page 18

Recruiting Page 7

RESEARCH & RESULTS 2019 – THE MARKET RESEARCH SHOW 3

PlatinumGold

Research, data, intelligence, insights – this is where everything comes together that belongs

together. As the industry‘s leading show, we want to offer all its developments a platform – the

new ones and the established ones. With 187 exhibitors from 24 countries. All under the heading:

New Insights – Better Results

You will be amazed at what Research & Results 2019 – the world‘s biggest show for research,

data and insights – has to offer in this its 14th year: 112 workshops; more than ever before, and

another 31 on top of that in the Innovation Area; a vocational orientation aid in the form of

the new recruiting platform on the second day of the show; free training for corporate market

researchers, as a small thank you to one of our most important groups of show visitors; the R&R

Wellness Lounge that enables you to take a time-out from the hustle and bustle of the show;

and our photo box that gives you the opportunity to make a personal souvenir and a reminder to

come again next year.

We wish you a great time and a successful visit to the show!

Hans Reitmeier Heinrich Fischer Martin Sippel

WeLCOMe tO MunICH!

fold out, Page 43Floorplan+

free WiFi R&R powered by

SPeCIAL tHAnkS tO OuR SPOnSORS

trade Show Bistro Hall 1

Visitor Loungetrade Show Bistro Hall 2

Visitor Bags

Language ServicesVisitor Survey

Photo Box

Visitor RegistrationLanyards exhibitor’s Service

Happy Hour

2 RESEARCH & RESULTS 2019 – THE MARKET RESEARCH SHOW

Sponsors ...................................................................................... 2

Welcome ..................................................................................... 3

A truly Global event ..................................................................... 5

Happy Hour & Research Club ........................................................ 6

Recruiting .................................................................................... 7

R&R Wellness Lounge & Photo Box ............................................... 8

Innovation Area ........................................................................ 9

Programme Innovation Area ....................................................... 10

Food & Action ......................................................................... 12

Workshop Programme Wednesday, 23 October 2019 ..................................................... 18 thursday, 24 October 2019 ......................................................... 20

Workshops by Exhibitor A to Z .............................................. 22

General Information ................................................................... 41

List of exhibitors ......................................................................... 42

Floorplan .................................................................................. 43

General Overview ....................................................................... 45+ fold out


COntent

» Practically all visitors and exhibitors speak english

» Visitor signage is usually bilingual German-english

» event Guide in english contained in the visitor bag and available in the lobby

» 28 workshops taking place in rooms 1 and 2 will be simultaneously interpreted into english

» 23 more workshops are held in english (marked in the workshop schedule)

» 5 presentations in the Innovation Area are held in english (marked in schedule)

» Full trade show information including exhibitor profiles in english can be found on research-results.com. use our online search function to find the exhibitors you seek

» Information on the contents of presentations held in German is available at the stand of the presenting company

the info Point,located in the entrance hall, will assist you in case of questions or language problems.


Language Services powered by

nO need tO SPeAk GeRMAnResearch & Results is a truly global event

6 RESEARCH & RESULTS 2019 – THE MARKET RESEARCH SHOW RESEARCH & RESULTS 2019 – THE MARKET RESEARCH SHOW 7

Media Partners

HAPPY HOuRon 24 October 2019

drink a toast with us to a successful show, with a glass of wine, beer or

something without alcohol.

research & results invites you to share

a drink with us on the second day of the

show from 16.30 h onwards in hall 1.

A get-together on the evening of the first show day: the popular Research Club for all show participants.

As always in the kongress Bar at theresienhöhe 15. Find out more and register at www.theresearchclub.com

ReSeARCH CLuB on 23 October 2019 from 19.00 h

IT-Schulungen com

eye square

InnOFACt

Produkt + Markt

mindline | rich harvest

SkOPOS

Séissmo

quantilope

produkt marktm a r k e t i n g r e s e a r c h

neW: ReCRuItInG

Selected employers from the industry introduce themselves:Where? In the Innovation Area in Hall 2

When? On day 2 of the show, 24 October 2019, from 15.00 h onwards

All recruiting presentations will be held in German. Interested non-German-speakers are cordially invited to obtain information from the stands of the presenting companies.

15.00

15.15

15.30

15.45

16.00

16.15

16.30

powered by



Find out about the latest insights and innovative methods. In rapid-fire brief presentations. All day

long on both show days in Hall 2.

InnOVAtIOn AReA – tHe BLOCkBuSteR FORMAt In An OPen FORuM – FOR tHe tHIRd YeAR RunnInG

» Agile Research

» Artificial Intelligence

» Facebook Libra

» Mobile Score

» Chatbots

» Influencer

Relax, put your feet up and then return refreshed to the hubbub of the show. that‘s what our R&R brainLight Wellness Lounge gives you the chance to do this year for the first time. Massage chairs with various massage techniques, relaxing music and visualisation goggles all await our show visitors and exhibitors in Hall 1, diagonally opposite the rheingold salon Bistro. And you are, of course, invited.

ReSt & ReCReAtIOn

powered by

SAY CHeeSe!A brief stop at our photo box in front of the dRB Bistro in Hall 2 gets you a great souvenir to share online or print out, and to remind you to come again next year. We look forward to hearing your thoughts about the show!

nEw


Presented by

10.00 Kantar Spotlight – Understanding Consumers and Developing Ideas with Agile Video Feedback

kamaljit kaur, Senior Consultant Qualitative and Ina komischke, Associate director Qualitative, KANTAR

10.20 Pretty Innovative! How You Use Online Tools to Get More InsIghts out of Your Product and Concept

Jan Berlin, Head of Research SkOPOS ReSeARCH,SKOPOS

10.40 Hidden Innovations: Increasing Efficiency and Quality in Tracking Projects

Andrea knorn, Senior Research director and Caroline Paschvoß, Research director, GIM

11.00 Faceless Brand? Check out Your Claim without Words! natacha dagneaud, Managing director, Séissmo

11.20 Adapt or Innovate? Emerging Consumer Trends and How They Impact Your Research

Oliver Frangakos, Vice President Sales, Dynata

11.40 Some Ask – We Monitor. Hands-on Examples for AI-Based Market Research

Sandra kröger, CeO and Benjamin Brudler, Managing director, Rascasse

12.00 The MobileScore – Interactive Tool for Quality Assurance in Online Market Research

Johannes Hercher, CeO, Rogator

13.00 Hidden Champions – How We Identify Target Group Specific Influencers with AI and Social Data

dr. Volker Meise, CeO Linkfluence Germany, Linkfluence

13.20 The Gift of Attention Michael Schießl, CeO & Founder, eye square

13.40 Influencers Research – Provoked Netnography on Instagram and Co.

Sandra Borth-Michael, Managing director rich harvest (mindline group), mindline | rich harvest

14.00 Brand Tracking 2.0 – The Future of Measuring Brand Perception with MRP

niklas Anzinger, Strategic Insights Lead, Dalia

14.20 Semantic Chatbot with Generic Autonomous Dialog dr. Bernd Schönebeck, CeO, cognesys

14.40 Market Research – and Then? Remote Testing to Determine Digital Market Readiness

Benedikt Bauer, key Account Manager dACH, Testbirds

15.00 MROCking the Boat: Using Mobile Phones for Virtual Focus Groups in Africa

Patricia Githua, VP Commercial Sales Africa, GeoPoll

15.20 Feedback – and When? Relevant Mapping of Individual Touchpoints along the Customer Journey

dominic Brandes, Head of enterprise Sales dACH and Rainer Schätzlein, Managing director Professional Services Germany, Netigate

15.40 Measuring Consumer Preferences – A Powerful Software to Design and Perform Conjoint Analysis

efthalia Anagnostou, director of Customer Support Services, XLSTAT

16.00 ADM Research Transparency: A Black Box Turns into a Show Room

Sebastian Götte, Partner | Senior Consultant aproxima Weimar and Member of the executive Board at ADM e.V.

16.20 Sampling Revolution: Incentivization with Cryptocurrency Facebook Libra

Christian Hyka, executive Management, Survalyzer

Presented by

10.00 InsightBLOX: the New Style in Reporting! Henner Förstel, Managing Partner, MANUFACTS

10.20Is There No Uniform Approach? Customer Experience Measurement along the Customer Journey

Wolfgang kuhmann, Managing director and Markus Hartmann, Senior Project Manager Market Research, m-result

10.40Agile Quicktests: Integrating the User in the Process of Development – Earlier, Faster, Better!

kathrin Schmidt and nicole Murgg, Consultants user experience, Spiegel Institut

11.00Fifty Shades of Empathy – How to Empathize Internationally

Piotr Idzik, Managing director MASMI Poland, Mariya kornilova, Managing director MASMI Russia andIgor dusanovic, Managing director MASMI Adriatica, MASMI Research Group

11.20The New INNOFACT-Agility-Tool: How Market Research Organisations Can Be Perceptible Supported

Christian thunig, Managing Partner, INNOFACT

11.40 Why Still Random Samples?Menno Smid, Managing director and uwe Stüve, Managing Partner, GESS Group

12.00 Category Growth Through Data-Based Shelf Optimisation

tino Stolzenburg, Managing director Innovation & Commerce and thekla Berger, Senior Consultant Commerce, KANTAR

13.00Making the Invisible Visible – Fully Exploit Language as a Data Source with Voice & Text Analytics

diana Livadic, director Innovation, Ipsos

13.20InnoJourney – A Systematical Approach to Successful Innovation

Walter Freese, director Business development, Interrogare

13.40CATI 2020 – Digital Speech Technology for Telephone Interviewing Already Useable?

Robert Sobotka, CeO, Telemark Marketing

14.00Efficient Report Automation, from Raw Data to PowerPoint, Requires Better Planning and New Tools!

torben Laustsen, CeO, OfficeReports

14.20Experiencing Market Research Live in Real Time: Valid Survey Results in 15 Minutes

Jonathan kurfess, Founder and CeO, APPINIO

14.40Interview & Measure: Better Understanding of Cus-tomer Needs and Reacting to Situations Through Data

dr. Stephan telschow, Managing director and Alexandra Wachenfeld-Schell, Senior Research director, GIM

Lunch Break

Programme innovation Areawednesday, 23. Oktober 2019

*

* Held in English

thursday, 24. Oktober 2019

Lunch Break


&

ActiOnFOOdMoments of pleasure for your palate and imagination make your walk through the show even more exciting.

B2B internationalwalk in the shoes of B2B Buyers!Which factors influence B2B buying decisions? Our team welcomes you at stand 244 with an interactive quiz on the B2B path-to-purchase. Step into the shoes of B2B buyers and find out what makes them choose one supplier over another.

All Day on Both Show Days Stand 244

Bisigmalive test of vr-Eye tracking GlassesExperience a roller coaster ride or drone flight with our VR-eye tracking glasses. Every 30 mi-nutes you can test the VR glasses at our booth. Registration required.

All Day on Both Show Days Stand 203-1

digimindGuess the number of candies in the Jar and Enter for a chance to win € 100!Stop by the Digimind booth at any time during the two days to try and guess the number of candies in the jar! The closest guess will be sent a € 100 Amazon voucher and a 14-day free trial of Digimind Historical Search.


GfK

relax with coffee, nuremberg Ginger Bread and insights on 'the Future of custom research'Learn more about the 'Future of Custom Research' and Marketing insights beyond survey!

Wednesday, 14.45 h Stand 157

3Q Globalwin a € 100 Amazon Gift card

Stop by the 3Q Global Stand #201 and guess the number of Riesen chocolate candies in the jar for a chance to win a € 100 Amazon Gift Card! Also come by to pick up an authentic 3Q Global ‘Hangover Kit’!


AppinioAsk a Question & Get insights in real timeWith Appinio, market research works in real time. Submit your question and we survey 500 Germans between 16 and 50 nationally representative. Take a look at the live results in our tool.


Borderless AccessBe a lucky One to win a drone, Bluetooth wireless speakers and Many MoreA Jigsaw puzzle is in which the player has to reassemble a picture that has been mounted of irregularly shaped interlocked pieces. Solve the puzzle in lesser calculated time and be the winner!


datalionradiodatalion Proudly Presents: top hits since 1970 & datalion-Jukebox-dashboardRadioDataLion presents Top Hits of the last 50 years and introduces the DataLion-Jukebox-Dashboard. Enjoy the evening of the first day with music, lion beer and savanna chips!


Foerster & thelen Gruppedraught Beer Bar of the Privately Owned Brewery Moritz Fiege from BochumLet us wind down together after a day at the fair over a nice, cold Pils. Enjoying relaxed talks among colleagues accompanied by a traditionally brewed beer poured by the brewery Moritz Fiege. One of the, if not the best known brewery in Bochum.Wednesday, 16.00 h Stand 112

GfKFranconian lunch with ‚3 im weggla‘ and insights on 'the Future of Brand value Measurement'Find out in which marketing activities you should invest in order to build brand loyalty and thereby increase your brand value in the long term!



GfKFranconian lunch with ‚3 im weggla‘ and insights on the 'Green Future & the Greta Effect'Learn more about how the "Greta effect" changes consumer attitudes and what impact this has on your company!

Thursday, 11.45 h Stand 157

GfKrelax with coffee, nuremberg Ginger Bread and insights on the Acceptance of new Mobility OffersLearn more about the acceptance of new mobility offers, as well as general motives and barriers!


GfKGfK roper consumer styles# which type Are You?Would you like to know which GfK Roper Consumer Styles# type you are? Then take the test at any time at GfK Stand 157 in Hall 1 and win a prize!


GiMGiM Food cart: insights, vitamins & EnjoymentThe GIM Food Cart offers healthy and tasty snacks from Germany, France, Switzerland & China on both days of the fair. As "main course" we will serve current consumer insights on eating habits from these countries.


i+E researchlive Performances: scenes from the working life of recruitmentProfessional actors perform scenes from daily recruitment work in a humorous and entertaining way and playfully present our strategic approaches to solving specific recruitment challenges

All Day on Both Show Days, Once Every Hour Stand 264

idsurveywin an Amazon Gift card while sipping an Espresso!Discover our survey software and try to win an Amazon gift card while enjoying a real Italian espresso and some chocolate at our stand! Live demos going on all day.


iFF research servicesJoin us in Our sweepstake on Market research, data collection and recruiting MethodsWhat would market research be without numbers, estimates and hypotheses? Come join us, astonish us with your guesses, estima-tions and knowledge, and seize the opportu-nity to win lovely prizes along the way.


ignite collectiveGlobal coverage with Zero waste from the ignite collectiveInstead of giveaways, this year, the fab four of The Ignite Collective are supporting local charities. If you'd like to help, stop by, say hi & drop your card for the charity. Think globally, act locally!


ipsosFrom voice to insightsExperience how we are integrating the most natural way of human communication in our surveys and how we draw new insights from this. Plus win the Amazon Echo Show in our raffle!


KAntArKAntAr BArEnjoy our cocktails. We look forward to meeting with you.


Krämer Marktforschung and cido researchFree hot dogsWe serve delicious free hot dogs to our clients and those who want to be.

12.00-13.30 h on Both Show Days Stand 169

MAsMi research Grouplisten (to the heartBeats), Feel, Empathize!3 steps to owning Beats by Dr. Dre Solo³ Wireless Headphones (priced at $199.95): 1. Stop by MASMI stand. 2. Leave us your business card. 3. Win the draw and be the one lucky winner.

Thursday, 15.40 h (Prize Draw) Stand 291

mo'web researchit's time to update Your Profile Picture! Professional Pictures for social Media and PressThere are only few things more important than this small picture. Still, we rarely get around to have a new, good picture taken. Our team of photographers is ready to change that.


netigateswedish FikaSwedish cinnamon buns: Fika is a social insti-tution in Sweden and means taking a coffee break with colleagues, friends or family.



OMihot “tea” tasting: high Percentage of russian hospitalityCome and taste Russian home-made beverages! Let the Russian hospitality warm you!


nMs Market researchthe Future of the research: innovative digital tech & virtual realityNMS is excited to present in Munich latest technological developments. Drop by our booth and see VR in action, try out our latest tech: responsive web based questioning, on-line communities, customers satisfaction tools.


norstatGet the nordic taste & check Out Our Arcade MachineTry some original Norwegian cured lamb ham together with a shot of Linie Aquavit while you browse through our new gamified panel-pages on our arcade machine.

14.00-17.00 h on Both Show Days Stand 153

Phoenix Marketing internationalGet started with a cappuccino, Espresso or Flat white from Our BaristaStop by and allow our baristas to serve you a delicious, aromatic coffee that has been locally roasted. While you wait for your hand-crafted beverage to be brewed, why not test your knowledge of the advertising market!


Produkt + Marktlive Painting: a Picture says More than a thousand wordsAnd what will this picture look like if it's showing the future of market research? Give us your input and closely follow what our live painter makes of it.

Wednesday, 10.00-16.00 h Stand 159

rakuten insightFeeling lucky today? stop by Booth #136 to Enter rakuten insight's Prize draw!Excited for Research & Results 2019? We are also! Come and meet us at booth#136 and get the chance to win a #fcbarcelona jersey! All you have to do to enter the prize draw is to answer a very simple question! See you there!

Wednesday All Day Stand 136

remeshhave Your special tea (and drink it too!)Come by the Remesh booth at Table 39 and have an amazing cup of butterfly pea flower tea on us!

From 11.00 h on Both Show Days Stand 245

respondiEnjoy levantine Food & drinks at Our stand PartyA day full of input will be rewarded with a pick-me-up at our stand. There you can sample some levantine treats freshly prepared by the Munich restaurant Chopan.


rogatorProfessional shoe care and combined competence for Your survey ProjectsExperience the premium shoe care at our mo-bile shoe care station! Our services, software solutions and full-service offer for you is as individual as your shoes!

Till 16.00 h on Both Show Days Stand 173

spiegel institutthe spiegel institut ice-cream Bike: refreshingly different! Just stop by and Enjoy a scoop of ice-cream.Insights and refreshing moments at our ice-cream bike.The Spiegel Institut is looking for-ward to exchanging new ideas at booth 171!


statistaraffleAt the Statista stand you have the opportu-nity to test yourself and estimate how many marbles there are in our container. With the Statista platform, you don't have to guess, of course. We provide you with the right facts and figures. Win a bottle of champagne!


tobii ProA shoppingtour with Eye trackingWhether your customers shop online or in-store: explore what eye tracking can reveal about their shopper experience in this live demo and talk. Try it yourself and be rewarded with a Swedish treat!

10.00 h and 14.00 h on Both Show Days Stand 108

sis international researchveuve clicquot champagne raffleVisit our booth to enter our Raffle for a chance to win a bottle of Veuve Clicquot Champagne.


statistaMeet & GreetWe look forward to inviting you to the Statis-ta stand to exchange data. You can also look forward to blue culinary surprises!


symantolive demo: Benefit from Advanced text Analytics for Your Open-text FeedbackIf you want to find out how artificial intel-ligence can help you save time and money when analyzing open-text feedback, visit our booth #122 for a live demo.

11.00 h on Both Show Days Stand 122


German/English Simultaneous Translation

Room 1 Room 2 Room 3 Room 4 Room 5 Room 6 Room 7 Room 8

GapFish Emotional AI in Market Research

Interrogare NMBRCRNCH – Collecting, Consolidating and Visualizing Data

Ipsos The Future of Ageing: Later Life Tensions

Rogator Customer Panels – The Solution in Times of Hard-to-Reach Target Groups and Declining Response?

infas 360 THE FUTURE OF B2B-RE-SEARCH: The Demand for E-Mobility Concepts in German Companies. An Online Survey of Managers

MediaAnalyzer Whether Online or Offline: Advertising Needs Impact! Current Results of Advertising Research Case Studies

mindline | rich harvest Influencers as Co-Researchers – Provoked Netnography on Instagram and Co.

Bilendi Target Group Verification and Impact of Digital Campaigns – When It's not Just about the Click

Lucid Full Transparency: How a Marketplace Business Model Is Improving Sample Quality

quantilope Agility – The 5 Most Important Findings from Transforming Companies into Agile Organizations

Survalyzer Sampling Revolution: Incentivization with Cryp-tocurrency Facebook Libra – New Incentive Systems for Difficult Target Groups

SKIM How to Bring Product Ex-periences to Life: Decreasing Psychological Distance to Trigger Consumer Decision-Making in English

Tobii Pro Understanding Attention Through Implicit Research: How Eye Tracking Reveals the Consumer Journey

eye square User Experience and Shopper Insights – Getting eCommerce Research Right

INNOFACT How to Successfully Connect Target Group Segmentation and CRM-Data for an Opti-mized Customer Approach

NORDLIGHT research Financial Services in Modern Everyday Life in the Future

Produkt + Markt The Digital Shopper – a Driving Force Also for Your Business

respondi Can Panel-Based Online Behavioral Data Predict Real Offline Behavior? A 3-Coun-try Case Study around Euro-pean Elections in English

comrecon Thinking the Present, Shaping the Future – A Creative Mixed Method Approach From Online Fo-rums And Lego® Workshops

management consult Happy but Disloyal Customers?

ESOMAR How to Demonstrate the Value of Investing in Customer Insight

Critizr Driving Customer Experience Where It Matters – at the Local Levelin English

Zappi PepsiCo’s Journey to Con- sumer Intimacy: How to Predict Breakthrough in Product Innovationin English

GapFish The Digital Transformation in Market Research Vol. 3, 2019 – a B2B-Study Among Market Research Professionals

Interconnection 'Once a Liar ...' – Implicit Methods as the Royal Road of Market Research

GIM Psychographics and Profiles: Zoom into Gen Z

isi GmbH Celebrate Your Senses … Sensory Testing for Fascinating Product Experiences

Innoplexia Digitization and Regionalism – a Contradiction? Recognize and Exploit Digital Location Factors

Harris Interactive Agile Innovation – Accelerat-ing Speed to Market with New Product Development (NPD) Expressin English

Spiegel Institut New Car – Cognitive Facelift: Co-Creation with Byton along the Human-Centered Design Process

The Visual Agency The Art of Making Numbers Talk: How a Tailor Made Design Approach for Dash-boards Will Help You Communicate Insights

Norstat A Unique Panel for Unique People. How Norstat Has Reinvented Its Panels to Make Online Research Future-Proofin English

KANTAR The Magic Triangle: The Impact of Technology, Insights and Activation on the Success of Customer Experience Programs

Q | Agentur für Forschung dm Social Media Trendre-search: Mirror, Mirror on the Wall: How We Detect the Latest Beauty Trends on the Web

management consult Convergence of Worlds: Global Loyalty Research & Transaction-Based Measure-ments in One System

Interrogare Shelf Test 2.0 – Under-standing and Controlling Purchasing Processes at the POS

Zappi How to End Research Briefs in Your Organization and Opti-mize Your Time by 440%in English

DataExpert What Makes a Dashboard Eye-Catching and Memorable?in English

VMÖ ISO 20252:2019 – Standard for Market-, Opinion & Social Research: Revised Industry Standard as a Central Quality Reference

Remesh Your Customers Know Best: Implementing Voice of the Customer with Agile Research Methodsin English

SKOPOS Pretty Digital! How We Build Great and Successful CX-Solutions with NPS for REWE Supermarkets

rheingold salon "I Insta – therefore I Am" – Generation Z and the Dream of Invulnerability

Dynata / quantilope How a Private Panel Market-place Leads to the Optimal Combination of Speed and Substance

GIM Understanding the How and Why! Motivational Research Across Europe & Chinain English

Watch Me Think The Widening Empathy Gap: Is It Time We Balanced Our Obsession with Data with a Focus on Actual Consumer Behaviour? in English

MAIX Boosting Your Success Through Efficient Customer Feedback Management

Brandwatch Survey Meets Social – Exploring New Ways of Digital Market Researchin English

BiSigma Current Tools and Neuro- marketing Solutions for Market Research

Statista How Do You Keep Data Alive in Times of Informa-tion Overload? 5 Theses on Data Retention in Our Modern Times

mo’web research MR Fuckups. Things that Went Wrong and What We Have Learned from It

KERNWERT Digital Focus Groups for Fast, Agile and Efficient Research

Toluna Research Automation, DIY Tools and Insight Communi-ties: What's Mandatory for Agile Research?

Produkt + Markt Online Patient Communities: Connecting With Patients to the Next Level of Patient Engagement

Harris Interactive Optimal Promotion Strategies Through Dynamic Market Simulations – a Case Study

m-result E-Mobility – How to Develop a Data Driven Content Strategy

APPINIO Agile Transformation as an Opportunity for Market Researchers

KANTAR Mastering Momentum: How Artificial Intelligence and Agile Trackings Help Brands Grow

SKOPOS Pretty Close! How We Re-Designed Product Tests within an Insight Community Together with Kindoh

Ipsos Immersion Event for Em-ployees: Bayer Lets His Team Re-Live the Target‘s Reality, to Really Put Their Needs into Focus in English

september fakeNEWS, fakeAGILE, fakeNEURO – Dealing with Method Inflation

Symanto Research Psychology + AI = Unique Text Analytics Potentials That Empower Market & Brand Intelligencein English

DEFACTO Customer Centricity in Retail: Customer-Centric Insights at the Push of a Button

Pathmatics Through the Looking Glass: Revealing Facebook Advertising Leaders in Germanyin English

Veylinx Moving Beyond Intent; How to Apply Transactional Learning to Innovation Testingin English

9.45 – 10.3010.45 – 11.15

13.15 – 13.4511.30 – 12.15

15.00 – 15.4514.00 – 14.45

Break

16.00 – 16.3016.45 – 17.30

WorkshopCategories

Data Analysis and Visualization

Survey Methods

Customers

Marketing-Mix / Brand

Qualitative Research

Social Media / Monitoring

Target Groups / Markets / B2B

Others (e.g. market research industry, international research, data protection)

All Unmarked Workshops Are Held in German

NEW! 2 Workshop Formates

45 Minutes & 30 Minutes

Workshop-Programme · Wednesday, 23 October 2019112 Free Workshops


German/English Simultaneous Translation

Room 1 Room 2 Room 3 Room 4 Room 5 Room 6 Room 7 Room 8

KANTAR Building a Purposeful Brand Strategy Based on Holistic Insights

Norstat How to Optimize the Customer Journey with Algorithms

Rogator Modern Questionnaire Design in Times of Scarce Participant Resources

DataLion Market Research Meets Business Intelligence: How to Combine and Analyze Data in an Intelligent Way

IfaD Analyze Your Data in a Blink: Innovative Statistic Tools for Everyone

B2B International Emotions in B2B Matter! – Here Is How to Measure Them

Cint Industry Trends in Data Quality and Prevention of Survey Fraudin English

eye square How a Customer Portal Becomes the Ideal Touchpoint – Results from 20 Years of UX Benchmarking

SKOPOS Pretty Active! How We Shaped UX and Service Design within the Scope of Aktion Mensch

Ipsos A Look at Gen Z: Partnering with ABOUT YOU to Uncov-er the Lifestyle & Meaning of Fashion in the Life of Young Women

Interrogare Personas and Segmen- tation – Best Practices, Dos and Don'ts

infas 360 THE FUTURE OF B2C- RESEARCH: Where and How Many? The Localisation of Specific Personas and Their Transfer into CRM

BEYOND REASON 3 Steps to Hack the Purchase Decision, Based on Neuroscience & Behavioural Economics, Used by a Portfolio of Super Brandsin English

Dynata What Campaign Effectiveness Means to the Modern Marketer

Q | Agentur für Forschung Living Customer Centricity at GEO! Developing Innovations with Design Thinking

INFO Research Group The New Popularity – Data Collection Methods in Market and Opinion Research Put to the Test

Séissmo Out of the Qual Silo! Artificial Intelligence Makes Our Insights Measurable and Convincing

september Already Cuddled Your Inner Child Today? – Why Qualitative Research Needs More Drama

quantilope Agile Innovation Manage-ment – How the Start-Up Just Spices Became a Success Story

GIM Meet Your Future. Desires, Hopes, Fears in International Comparison – Germany, France, USA & China

Harris Interactive Customer Centricity: Still an Open-Heart Surgery for Companies in the Healthcare Industry?

APPINIO Enhancing Panel and Data Quality by Enhancing Intrinsic Motivation

Interconnection B2B Market Intelligence – Tools for a Better Market Performance

Spiegel Institut Managing the Data Mindset: How Customer Data Can Trigger a Change Process in Corporate Culture

management consult Customer Journey – Turning Processes Into Great Experi-ences

Produkt + Markt #love #this #brand: Customer Loyalty within the Force Field of the Emotional Spectrum

Rogator Professionalisation of User Experience through Systematic Research

eye square Social Media Advertising: Usage Profiles of Social Media Platforms & Criteria for Successful Brand Communication

Rascasse Fishing in the Data Lake – How AI Helps to Easily, Quickly and Efficiently Deliver New Insights for Your Target Groups

VDDT A Normal Day in a Test Studio OR Why We Founded an Association

NEUROHM Power of Confidence – How Hesitation Influences Consumer Behavior and What to Do About Itin English

NETQUEST Audio Matching, the New Way to Measure Your Audience Reachin English

MediaAnalyzer More Ad Effectiveness with Improved Advertising Media: How Shell Increased the Effectiveness of a Radio Commercial

SKIM Cheers to eCommerce Success: How a Major Alco-hol Manufacturer Achieved Online Success with Digital Content Optimization

m-result New Touchpoints Through Future Technologies Exemplified by E-Mobility

MANUFACTS Game-Changing Qualitative Online Research: New Ways to Gain Deeper Insights

I+E Research Exposing Bigfoot: Modern Recruitment Processes as Nucleus of Multi-Dimensional Relations of Trust

SVP Deutschland Are You Ready? Identify and Evaluate Upcoming Markets

KANTAR Marketplace – Kantar's On-Demand Research and Insights Store for Agile Research Solutions

Zappi Shattering the Iron Triangle: Delivering Iterative Learning Through Automationin English

infas quo The New Analogue in a Digi-tal World – the Future Needs of Customers Always-Online

IFF International The Chameleon Effect – a Case Study on CATI, CAWI and Social Media Recruiting

respondi Market Research Process: How Do Humans Outper-form Machines? Automation vs. Craftmanship

Linkfluence Answering a Multi-Million Dollar Question: Predicting the Next Super Food with AI Fueled Social Data Intelli-gence

Dalia Mobile Research at Scale – Challenges and Opportunitiesin English

E-Tabs Stop, Automate and Listen … Demystifying Report Automation in English

GapFish Emotional AI in Market Research

cognesys Semantic Analysis of Cus-tomers' Sentiment: Recogni-tion of Topics, Evaluation and Sentiment Through NPS and Free Text

9.45 – 10.3010.45 – 11.30

13.15 – 14.0012.30 – 13.00

15.15 – 16.0014.30 – 15.00

Break

Break

Workshop Categories

Data Analysis and Visualization

Survey Methods

Customers

Marketing-Mix / Brand

Qualitative Research

Social Media / Monitoring

Target Groups / Markets / B2B

Others (e.g. market research industry, international research, data protection)FREE

ADMISSION All Unmarked Workshops Are Held in German

Workshop-Programme · thursday, 24 October 2019112 Free Workshops


Workshops by exhibitor A–Z


BEYOND REASON

3 Steps to Hack the Purchase Decision, Based on Neuroscience & Behavioural Economics, Used by a Portfolio of Super BrandsThursday, 24/10/2019, 10.45-11.30, Room 5

exploiting Implicit Motivations to hack the purchase process is no science-fiction plot! It’s already boosting sales for some of the world’s biggest brands. the BeYOnd ReASOn model reveals, with unprecedented precision, what motivates & demotivates purchase decisions & how the human brain evaluates brand communications. this model accurately solves the most common marketing challenges: awareness, preference, recruitment, loyalty & customer satisfaction. Join us and don’t get left behind.

Presented by:Olivier Tjon and Nathan Axford, Founder

Cint

Industry Trends in Data Quality and Prevention of Survey Fraud

Thursday, 24/10/2019, 09.45-10.30, Room 7

Innovation is the ability to see change as an opportunity, not a threat. the market research industry today is continuously challenged by the rising levels of online fraud. It is also compromising the integrity of the industry. though right now, this may seem like an obvious threat, by managing how we innovate against fraud, we can turn it to an opportunity. understand what quality measures you can put in place to battle fraud in the age of programmatic sample buying.

Presented by: Oscar Carlsson, Chief Innovation Officer

Brandwatch

Survey Meets Social – Exploring New Ways of Digital Market Research

Wednesday, 23/10/2019, 15.00-15.45, Room 7

As researchers, we’ve never had access to so much public data. Consumers constantly talk about your brand, products and your competitors online. With digital Consumer Intelligence we now have the chance to collect and analyze the data and turn these insights into action.

In this session, you will learn how to combine social data and survey for a fuller, 360° view of your consumers and get a live demo of the instant market research tool Qriously.

Presented by: Lena Höck, Senior Research Analyst Hugh Ritzema-Carter, VP eMeA

Dalia

Mobile Research at Scale – Challenges and Opportunities

Thursday, 24/10/2019, 15.15-16.00, Room 5

More than 60% of people prefer to answer surveys on mobile devices, and mobile often is the only way to interact with younger people or people in emerging markets. But the insights industry is struggling with this changing environment. In this workshop, we'll cover topics around sample, survey and data quality – to prepare your organisation to connect with your customers at scale.

Presented by: Niklas Anzinger, Strategic Insights Lead

Critizr

Driving Customer Experience Where It Matters – at the Local Level

Wednesday, 23/10/2019, 11.30-12.15, Room 6

More and more sales are moving online. How can retailers compete? their best chance is to make the difference by upgrading the customer experience in-store and disrupting retail CX by putting humans first again. this session will give you the key to drive your success at the most relevant step of your customer journey: the point of customer experience!

Presented by: Nicolas Hammer, CeO & co-founder, CritizrStefan Osthaus, Managing director, experience5

DataExpert

What Makes a Dashboard Eye-Catching and Memorable?

Wednesday, 23/10/2019, 14.00-14.45, Room 6

What makes a dashboard eye-catching and memorable?taking part at Research & Results as a featured speaker gives us the opportunity to invite you on a journey into the world of design. After our presentation you will know how to transform a rough sketch into a polished final design, using the dataexpert method of course. Balázs Svidró, one of our data Visualisation experts, will guide you through step by step, giving a behind the scenes peek at the process.

Presented by: Balázs Svidró, data Visualization expert



E-Tabs

Stop, Automate and Listen … Demystifying Report Automation

Thursday, 24/10/2019, 15.15-16.00, Room 6

Being able to deliver the key insights to your clients on time is critical to the success of a project and, in turn, the agency itself. Finding efficiencies in the reporting process not only gives you back time to reallocate to more ‘story telling’ time, but also to help ensure a report’s accuracy. However, for many teams, manually created reports are still the norm and 100s of hours are spent creating them!

the purpose of this workshop is to help demystify report automation once and for all!

Presented by: Russ Budden, director of Sales and Marketing

GapFish

Emotional AI in Market Research

Wednesday, 23/10/2019, 09.45-10.30, Room 1

Qualitative digital methods, supported by artifical intelligence, are conquering the field of market research. A team made up of GapFish, the conglomorate RtL, pangea labs and the HtW Berlin have combined questions from advertising research with new methods from market research. the study analyses the effects of different advertising formats aided by voice question types, which can measure emotions through background AI-applications.

Presented by: Malte Freksa, Chief digital Officer Prof. Dr. Holger Lütters, Lecturer – HtW Berlin Sandra Vitt, Senior Projectlead advertisement research, RtL media group

GIM

Understanding the How and Why! Motivational Research Across Europe & ChinaWednesday, 23/10/2019, 15.00-15.45, Room 4

there are few topics that are less impacted by feelings, cultural preferences and national attitudes than food. Our study analyses the eating habits in four countries to come up with a typology of eating situations based on motivations. Why do we eat? to satisfy a hunger or to treat ourselves? Our study allows to see in which situation different product categories are consumed, how it’s consumed (alone, together with others, at home, on the street …) and the motivations behind this consumption.

Presented by: Clément Catinchi and Selen Destailleur, Co-director, GIM France

GIM

Psychographics and Profiles: Zoom into Gen Z

Wednesday, 23/10/2019, 13.15-13.45, Room 2

Always online. Surrounded by media, brands and influencers – but still difficult to reach ... Where and how is digital communication relevant for Gen Z? to answer these questions, Patricia Blau and tina Choi-Odenwald first examine the psychography of Gen Z on the basis of the GIM societal study ‚Wie tickt deutschland‘. From the societal meta-level they then zoom in: behavioral tracking provides insights into exemplary digital-media profiles.

Presented by: Patricia Blau, Corporate director Tina Choi-Odenwald, Senior Research Manager

Harris Interactive

Agile Innovation – Accelerating Speed to Market with New Product Development (NPD) ExpressWednesday, 23/10/2019, 13.15-13.45, Room 5

Agility has become the biggest challenge to succeed in rapidly transforming markets where traditional research often moves too slow. Our new nPd express step changes speed to market with an integrated digital innova-tion suite, blending technology and real-time qualitative & quantitative insights with research consultancy. With live examples from ideation and concept testing to pricing, packaging, and conjoint-based optimisation, we demonstrate how we empower agile innovation.

Presented by: Gabriele Stoeckl, Sector Head CPG

IFF International

The Chameleon Effect – a Case Study on CATI, CAWI and Social Media RecruitingThursday, 24/10/2019, 15.15-16.00, Room 2

What do chameleons and market researchers have in common? Join us on our journey to explore the different data collection and recruiting methods CAtI, CAWI and Social Media Recruiting to identify the perfect interac-tion of our mixed mode approach by means of a case study.

Presented by: Christine Albrecht, Managing director



infas quo

The New Analogue in a Dgital World – the Future Needs of Customers Always-OnlineThursday, 24/10/2019, 15.15-16.00, Room 1

digitization changes everything, or does it? Companies dedicate a lot of energy to digitizing processes, services and customer communication. When everything is digital however, the analogue gets special again. „Always on“ turns into „mixed mode“ and a longing for real-life experiences. What will the new analogue look like and what do customers want? there are many opinions, but hardly any sound findings. We will demonstrate all novelties of the new analogue for your business.

Presented by: Karsten John, Managing director

Interrogare

NMBRCRNCH – Collecting, Consolidating and Visualizing Data

Wednesday, 23/10/2019, 09.45-10.30, Room 2

the digital transformation increases the calls for agile and automated market research. What is needed is a solution that helps to deal with the flood of data and the resolution of data silos. using nMBRCRnCH as an example, we show how to master the three Vs using a high-performance, user-friendly and individual digitisa-tion platform: Processing of enormous amounts of data (Volume), with different structure (Variety), in real time (Velocity).

Presented by: Walter Freese, director Business development

Interconnection

’Once a Liar...‘ – Implicit Methods as the Royal Road of Market Research

Wednesday, 23/10/2019, 13.15-13.45, Room 1

Consumers lie. not intentionally, but especially then, when they are explicitly asked about their preferences, buy-ing motives or purchase wishes. Implicit approaches help to make unconscious buying drivers measurable and reveal true buying motives and attitudes. In this workshop you will gain insights about the best implicit methods that have been proven to be effective in operational practice, as well as practical applications around brand perception, product design and advertising impact.

Presented by: Mag. Panorea Kaskani, neuromarketing Consultant

Ipsos

A Look at Gen Z: Partnering with ABOUT YOU to Uncover the Lifestyle & Meaning of Fashion in the Life of Young WomenThursday, 24/10/2019, 10.45-11.30, Room 2

ABOut YOu and Ipsos have combined two interactive methods to better understand the meaning of fashion and media in the lives of young women (18-25 years): In the first step, we immersed ourselves in the wardrobe and the thoughts of the participants via Ipsos „AppLife“ in order to get a better picture of this target group. this was followed by the playful „Journey Pathfinder“ method, in which the participants graphically reconstruct-ed their individual customer journeys on the subject of fashion.

Presented by: Anna Steinleitner, Senior Research executive, Ipsos GmbH Kristin Driemeier, Junior Project Manager Market Research, ABOut YOu GmbH

Ipsos

Immersion Event for Employees: Bayer Lets His Team Re-Live the Target's Reality, to Really Put Their Needs into FocusWednesday, 23/10/2019, 16.45-17.30, Room 3

during a carousel workshop setting Ipsos created a new definition of patient centricity: in various settings Bayer employees experienced how life really feels for people with different conditions. the knowledge gained through this firsthand experience will have great impact on future product development and communication.

Presented by: Kerstin Gass, Associate Manager, Ipsos GmbH Angeliki Maragkou, Global Strategic Insights excellence director, Bayer Consumer Care AG

KANTAR

The Magic Triangle: The Impact of Technology, Insights and Activation on the Success of Customer Experience ProgramsWednesday, 23/10/2019, 14.00-14.45, Room 1

Modern customer experience programs are impossible without comprehensive technology built into them. the combination of different platforms opens up completely new possibilities to generate insights. But without sustainable impact, all of these technology investments will end up nowhere. using practical examples, we describe typical areas of tension and pragmatic solutions to make CX programs successful.

Presented by: Dr. Peter Pirner, domain Lead Customer experience



KANTAR

Mastering Momentum: How Artificial Intelligence and Agile Trackings Help Brands GrowWednesday, 23/10/2019, 16.45-17.30, Room 1

decisions about campaign durations, media channels and campaign messages need to be made faster and under growing uncertainty. At the same time, more and more data is available.However, these data are often not interlinked and therefore difficult to use for quick decisions. kantar`s holistic branding approach provides the ability to systematically link multiple data and make faster and better decisions through AI.

Presented by: Dr. Peter Ludwig, domain Lead Brand & Brand Guidance Dr. Markus Eberl, domain Lead Analytics Practice

KANTAR

Building a Purposeful Brand Strategy Based on Holistic Insights

Thursday, 24/10/2019, 09.45-10.30, Room 1

BrandZ 2019 proves again: Brands who follow a purpose, who look for relevant differentiation and care for salience create more impact. But how do you get there? to create a brand positioning which meets these points is hard work and does not happen by chance. We show, based on examples, how we distill true insights through our holistic approach, how we develop distinct positioning routes from there and make sure, agencies are inspired and guided into the right direction.

Presented by: Nadja Hilse, Senior Specialist Cultural Insight & Activation Joachim Odendahl, Senior Consultant

Lucid

Full Transparency: How a Marketplace Business Model Is Improving Sample QualityWednesday, 23/10/2019, 10.45-11.15, Room 1

Sample quality depends on survey quality. When respondents are exposed to poor surveys, they are more likely to provide low quality responses. to improve sample quality, adopting a marketplace business model is key. In a marketplace, buyer and supplier identities are known, and both sides can work to detect and mitigate issues that lead to poor quality. In addition, the self-regulatory aspect of a marketplace allows suppliers to flag low quality surveys, leading to lower reconciliation rates.

Presented by: Milan Kaster, territory Manager, Central europe

management consult

Customer Journey – Turning Processes Into Great Experiences

Thursday, 24/10/2019, 13.15-14.00, Room 1

even in the age of customer orientation many customer don’t feel like kings / queens but rather like suppliants. Based on a case study it is demonstrated how qualitative journey analyses and quantitative monitorings can be meaningfully combined in a holistic approach, thus turning processes into great experiences.

Presented by: Hannes Wölfer, Managing director

mo'web research

MR Fuckups. Things that Went Wrong and What We Have Learned from It

Wednesday, 23/10/2019, 16.00-16.30, Room 2

In 15 years as an online market research company not everything goes as planned. Although failures are uncomfortable they are a chance to improve. this is the reason why we share the stories of a few of our biggest setbacks and let you take part in what we have learned.

Presented by: Moritz Kisselbach, Senior Project Manager

MediaAnalyzer

More Ad Effectiveness with Improved Advertising Media: How Shell Increased the Effectiveness of a Radio Commercial Thursday, 24/10/2019, 14.30-15.00, Room 1

Goes right into your ears, stays in your head: audio campaigns work. However, the perfect radio commercial is often not created at the first shot. the audio marketer RMS and MediaAnalyzer have developed a research tool that reveals the quality of radio commercials which is crucial for improvement. using the example of two radio commercials from RMS client Shell, Philipp Schulte and Steffen egner show how the findings from the target group significantly increased the effect of the spots.

Presented by: Steffen Egner, Founder and CeO Philipp Schulte, director Advertising & Market Research, RMS Radio Marketing Service GmbH & Co. kG



Pathmatics

Through the Looking Glass: Revealing Facebook Advertising Leaders in GermanyWednesday, 23/10/2019, 16.45-17.30, Room 7

Pathmatics, the digital marketing intelligence platform, announced in September it’s first to market solution to analyze Facebook data in Germany. In this session, Pathmatics CMO William Merchan will review the Facebook ad creatives, impressions, spend, and targeting approaches for the largest brands in Germany. We will share trends and best practices on how to optimize your Facebook strategy.

Presented by: William Merchan, CMO

Norstat

A Unique Panel for Unique People. How Norstat Has Reinvented Its Panels to Make Online Research Future-ProofWednesday, 23/10/2019, 13.15-13.45, Room 8

during the first half of 2019, norstat has relaunched all of its 18 european panels. Apparently, all panel pages received a major face-lift. In addition, new functions and game mechanics help to deeper engage with the panel members. However, the key changes to the panel have really happened in the background. they were designed to set the ground for the future of online research. this workshop will walk you through the research based and panelist centric design process of norstat’s new panel.

Presented by: Robin Setzer, Senior Project Consultant Remek Gabrys, Business development Manager

NEUROHM

Power of Confidence – How Hesitation Influences Consumer Behavior and What to Do About ItThursday, 24/10/2019, 13.15-14.00, Room 7

the relation between attitude and behavior is complex. Many researches tried to establish the correlation between them with a moderate success. kraus after a meta-analysis of 85 studies proved that a general link is weak (r=0.38). Attitudes are phenomena where an opinion represents only one side of the story. In this work-shop we will encourage you to explore the role of hesitation in attitude formation. How to measure it, how it influences behavior and how we can use it to enrich our insights.

Presented by: Anna Szydło, Research director Dawid Adamczyk, Research & development Project Manager

Norstat

How to Optimize the Customer Journey with Algorithms

Thursday 24/10/2019, 09.45-10.30, Room 2

Simplicity is a strongly underestimated success factor. Companies can quickly manage 200 touchpoints along the customer journey. Because of this complexity, up to 70% wastage is now measured. through intelligent focusing, the algorithm can overcome complexity and at the same time achieve further market success. the Zurich-based research and consulting company Accelerom AG, together with the panel provider norstat, will present what lies behind this smart simplification.

Presented by: Jasmin Walter, Project Consultant, norstat deutschland GmbH Dr. Bianca Oehl, Senior Consultant, Accelerom AG

NETQUEST

Audio Matching, the New Way to Measure Your Audience Reach

Thursday, 24/10/2019, 13.15-14.00, Room 8

Audio-matching is a truly innovative technology that collects “ambient” sounds from panelists devices and then matches it with a previously created database of Ads (that is made up of audios from tV, radio and even the Internet). netquest will share its experience in uncovering the extra audience your brand gets.

Presented by: Joaquim Bretcha, International director | eSOMAR President

Produkt + Markt

The Digital Shopper – a Driving Force Also for Your Business

Wednesday, 23/10/2019, 11.30-12.15, Room 1

the shopper as a showcase: He uses the digital possibilities in the „omnichannel“ naturally. this changes how customers and dealers relate to each other. Julia david and Heiner Junker have done a lot of research and present key insights and success factors from the retail sector, which you should take to heart for your digital strategy as well.

Presented by: Heiner Junker, Managing Partner Julia David, Senior Research Consultant, Consumer & Retail Research



Produkt + Markt

#love #this #brand: Customer Loyalty within the Force Field of the Emotional SpectrumThursday, 24/10/2019, 13.15-14.00, Room 2

emotional experience is decisive for active customer loyalty. But which factors fuel positive passion – and which leave customers cold? Working with recent survey findings, we will take you on a journey through brand rela-tionships in different industries. On the agenda: quantifying the strength of loyalty by means of implicit mea-surement of emotional response, examining drivers and barriers behind true loyalty as well as exploring effective triggers to attract disaffected competitors’ customers.

Presented by: Axel Schomborg, Managing director Customer & Services Research Julia Koch, Senior Research Consultant | team Leader Customer & Services Research

quantilope

Agility – The 5 Most Important Findings from Transforming Companies into Agile OrganizationsWednesday, 23/10/2019, 10.45-11.15, Room 2

Agility is a hotly debated topic among Germany’s executive managers and is turning rules and processes on their head. Agile principles mean more security and safeguards when doing business. Peter Aschmoneit and Christoph kwiatkowski have already supported numerous companies on the road to becoming agile organiza-tions and will share what they have learned from their work in this field. Find out how insights managers apply agile principles for themselves and use them to gain key competitive advant.

Presented by: Dr. Peter Aschmoneit, CeO & Co-Founder Christoph Kwiatkowski, Head of Sales

Q | Agentur für Forschung

dm Social Media Trendresearch: Mirror, Mirror on the Wall: How We Detect the Latest Beauty Trends on the WebWednesday, 23/10/2019, 14.00-14.45, Room 2

there is hardly any other market that spins as fast as the beauty sector. Competition between manufacturers and dealers is correspondingly fierce: first movers are often rewarded here! trendresearch is essential!

In our presentation we will show how to find and present beauty trends and trend products on the web and how these trends are used at dm. the presentation is based on an ongoing trendscanning project for dm- drogerie markt.

Presented by: Thomas Gruber, Market Researcher, dm-drogerie markt Oliver Tabino, Founder & CeO Mareike Oehrl, Senior Research Manager

Remesh

Your Customers Know Best: Implementing Voice of the Customer with Agile Research MethodsWednesday, 23/10/2019, 14.00-14.45, Room 8

Learning what customers want and how to build the products that are right for them is one of the core tenets of the agile methodology. While it's easy to acknowledge this, it's not easy to actually implement agile research into your innovation cycle. Join us as we talk through the practical steps of introducing agile research and the customer voice into your innovation process, as well as examples of organizations that have successfully made the transition to agile.

Presented by: Andrew Konya, CeO

rheingold salon

I Insta – therefore I Am – Generation Z and the Dream of Invulnerability

Wednesday, 23/10/2019, 15.00-15.45, Room 2

What exactly fascinates teenagers about Instagram? What is the platform’s psychological secret? In an in-depth-psychological representative study, rheingold salon examined for the German Cosmetic, toiletry, Perfumery and detergent Association (IkW) how young people really tick, what concerns them and what they feel. the third consecutive youth study shows which dreamworlds are created and why a perfect parallel world for the genera-tion Z has become existential.

Presented by: Ines Imdahl, Managing director

respondi

Can Panel-Based Online Behavioral Data Predict Real Offline Behavior? A 3-Country Case Study around European ElectionsWednesday, 23/10/2019, 11.30-12.15, Room 2

Web navigation data give us a wealth of information regarding people’s online activities, but what do they tell us about people’s real-life behaviour? Are they redundant over traditional surveys or can they give us a predictive edge? We’ll show a case study bearing on 2019 european elections in France, uk and Germany. We assess the potential of navigation data to predict opinion changes, as measured by differences in voting intentions and actual voting reported in pre- vs post-election surveys.

Presented by: Dr. Ruben Bach and Dr. Christoph Kern, Postdoctoral Researchers, Chair of Statistics and Methodology, university of Mannheim Denis Bonnay, Head of data Science, respondi



september

Already Cuddled Your Inner Child Today? – Why Qualitative Research Needs More DramaThursday, 24/10/2019, 12.30-13.00, Room 2

In times of AI, Big data (is that still modern?) and Co. it seems to be valid: As soon as you talk to people for more than 5 minutes, it is qualitative research. Qualis are often the stepchildren in the big Quant Institute, the crazy ones that nobody understands anyway. And we find the needs of people – we all work customer centric – on facebook. today we explain why they should understand the inner child in the customer and how qualitative research can be entertaining, simple And concrete.

Presented by: Carmen Schenkel and Markus Küppers, Managing Partner, september Strategy & Research GmbH

Séissmo

Out of the Qual Silo! Artificial Intelligence Makes Our Insights Measurable and Convincing Thursday, 24/10/2019, 12.30-13.00, Room 1

AI enriches the analysis and outputs of text-based qualitative research. With our SaaS Platform the relevant elements of meaning can be identified more quickly and accurately. Weak signals become visible. Benchmarks are formed. Crossing different variables gets easy to realise. Percentages indicate important dimensions and their scope. Concise thematic overviews with weighting are great visualization and persuasion aids in the presenta-tion of results.

Presented by: Natacha Dagneaud, Managing director Philippe Ait Yahia, CeO Synomia

SKIM

How to Bring Product Experiences to Life: Decreasing Psychological Distance to Trigger Consumer Decision-MakingWednesday, 23/10/2019, 10.45-11.15, Room 4

Optimising product messages, key visuals, concepts with specific language or sensorial cues help consumers create mental imagery that brings product experience to life. We will explain the underlying phenomenon of psychological distance and how to employ the theory in brand communication. It refers to how far away people think an object or an event is. Applied in communication, reducing the distance creates a match between the consumers' desire and the brand offer, triggering short term actions.

Presented by: Marina Georgieva, Senior Analyst

SKOPOS

Pretty Close! How We Re-Designed Product Tests within an Insight Community Together with Kindoh Wednesday, 23/10/2019, 16.45-17.30, Room 2

kindoh, a manufacturer of premium diapers & pants, launched its products in Germany in 2019. Prior to the launch, SkOPOS conducted an in-home use test through a community to capture customers’ feedback. We will show you how agile methods lead to a constructive exchange with end customers and also introduce you to a courageous brand that entered the already saturated diaper market and achieve excellent results – even compared to the big players!

Presented by: Luisa Prinz, Productmanager kindoh Anja Kreutzer, Senior Research Manager SkOPOS ReSeARCH

SKIM

Cheers to eCommerce Success: How a Major Alcohol Manufacturer Achieved Online Success with Digital Content OptimizationThursday, 24/10/2019, 14.30-15.00, Room 2

In order to achieve the highest possible conversion in eCom or even mCom (mobile commerce), shoppers must be able to quickly and easily identify the key information of a product. By using SkIM‘s online retailer replication platform, we helped Constellation Brands optimize their mobile product images. notably, only 2 months later Constellation Brands is already seeing success at retail with these images, with others in the alcohol industry also starting to adopt this standard.

Presented by: Julia Görnandt, director SkIM Germany

SKOPOS

Pretty Digital! How We Build Great and Successful CX-Solutions with NPS for REWE SupermarketsWednesday 23/10/2019, 15.00-15.45, Room 1

every week over 22 million people do their grocery shopping in one of the 3,300 ReWe markets in Germany. to find out how people experience these purchases, what they like and what they expect in the future, is of strategic interest to ReWe.In the presentation, we will introduce the ReWe nPS-tracking and tell you about our pilot experience in April 2018 to the national roll-out this year. We are happy to give you insights into processes and dare to look beyond 2020.

Presented by: Stephan Kaspar, ReWe Group, Project Leader – Business InsightsOliver Kern, SkOPOS COnneCt GmbH, Managing director SkOPOS COnneCt GmbH



SKOPOS

Pretty Active! How We Shaped UX and Service Design within the Scope of Aktion MenschThursday 24/10/2019, 10.45-11.30, Room 1

When your service design depends on tangible and non-tangible elements, on emotional perceptions and responses, how do you gather new ideas for improvement? Well, you talk to the users. together with Aktion Mensch we conducted 3 workshops and 1 online community to get users to experience the customer journey, evaluate and create new ideas. the ideas bring great input to the table, and Aktion Mensch will start from there to redesign their experience.

Presented by: Sebastian Glenz, Head of product development & retail, Aktion Mensch Till Winkler, General Manager SkOPOS nOVA

Statista

How Do You Keep Data Alive in Times of Information Overload? 5 Theses on Data Retention in Our Modern TimesWednesday, 23/10/2019, 16.00-16.30, Room 1

We are confronted with a constantly increasing amount of data. data comes from various sources – from social media, from the ubiquitous tracking devices and last but not least from market research. under these conditions, which rules apply for the appropriate way of working with data? How can we recognize and use the value of data despite the flood of information? Statista thrives on accumulating and presenting data. We have therefore approached this topic in 5 theses.

Presented by: Nicolas Loose, Head of Market Research

Symanto Research

Psychology + AI = Unique Text Analytics Potentials That Empower Market & Brand IntelligenceWednesday, 23/10/2019, 16.45-17.30, Room 5

Problem-solving starts with a problem, but where does the problem start? Recent research has clearly shown that problems arise from unmet or misunderstood needs. throughout time, market research helped us to identify problems, but understanding the fundamental needs have come short. In this workshop you will see how fast you can analyze open ended questions with our tool Survey Insights and save time to focus on creating valuable market and brand intelligence.

Presented by: Khaleeq Aziz, Managing Partner

Watch Me Think

The Widening Empathy Gap: Is It Time We Balanced Our Obsession with Data with a Focus on Actual Consumer Behaviour?Wednesday, 23/10/2019, 15.00-15.45, Room 5

We've got more data than we've ever had, yet our understanding of people is getting worse. Why? Is it time to balance our obsession with data with a new focus on actual consumer behaviour, rather than claimed? We'll assess what's got us into this mess, and how we can get out of it. We'll pose the questions we should be asking ourselves and case studies to prove why consumer empathy is not only good for business, but good for the world, turning consumer closeness from a slogan to a culture.

Presented by: Alistair Vince, CeO Jenny Hearne, Head of Research

Veylinx

Moving Beyond Intent – How to Apply Transactional Learning to Innovation TestingWednesday, 23/10/2019, 16.45-17.30, Room 8

80% of innovations fail within the first years. Research often relies on claimed behavior like purchase intent questions. the difference between claimed and actual behavior can be as big as 600%. Veylinx hosts real-life auctions to understand what consumers are truly prepared to pay for an idea or concept. As the kPIs are based on real commerce they are highly predictable of real market results. this presentation will explain how to inte-grate transactional learning in the CPG innovation funnel.

Presented by: Rainier van Rietschoten, CCO

Zappi

PepsiCo’s Journey to Consumer Intimacy: How to Predict Breakthrough in Product InnovationWednesday, 23/10/2019, 11.30-12.15, Room 7

do you find yourself road-blocked trying to make important decisions? Are you frustrated trying to keep up with rapidly changing trends and competitors? In this session, PepsiCo will show how they have combated these challenges by launching a systematic market research approach to get closer to their consumers and to empow-er the right go to market decisions quickly.

Presented by: Ryan Barry, Chief Revenue Officer, Zappi Sioned Winfield, Marketing director, Insights digitization Platform, PepsiCo



Zappi

How to End Research Briefs in Your Organization and Optimize Your Time by 440%Wednesday, 23/10/2019, 14.00-14.45, Room 5

We’re declaring war on research briefs. Why? Because if you never wrote another research brief, you would op-timize your time by up to 440% and improve your product launch and advertising performance by up to 30%. Who wouldn’t want to do that?Learn how today’s top brands are using a systematic market research approach to focus on getting closer to their customers instead of spending valuable time on tasks that don’t truly add value.

Presented by: Ryan Barry, Chief Revenue Officer, Zappi

Zappi

Shattering the Iron Triangle: Delivering Iterative Learning Through Automation

Thursday, 24/10/2019, 14.30-15.00, Room 8

Value. Quality. Speed. You’ve been told you’re only allowed two. But now, the market demands you deliver all three. We’re here to tell you that, with automation and a systematic market research approach, you can have all three at the scale you need to succeed. during this session, we will show you how using the right technology stack can radically improve the speed, quality and return on investment of your research spend, allowing you to test and learn quickly and iteratively.

Presented by: Andre Ketzel, Vice President dACH & Cee, Zappi Indie Blackwell, eVP eMeA, Cint

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visit us at

stand # 253


» Event venue MOC Convention Center entrance hall 1 Lilienthalallee 40 80939 München, Germany www.moc-muenchen.de

» Event date Wednesday, 23 October 2019, 9.00 to 18.30 h thursday, 24 October 2019, 9.00 to 17.30 h

» visitor registration Check in counters for visitors with and without pre-registration and the cloakroom are located in the lobby of hall 1. Both the exhibition hall and the workshop rooms are easy to reach from here.

» trade show organiser the organiser office is located in the lobby of hall 1.

» Press Journalists can accredit themselves at the organiser office. the press room is located next to it.

» Food and Beverages the rheingold salon Bistro and the dRB Market Research Bistro are located in the exhibition halls.

» recruiting Selected employers present themselves. In the Inno-vation Area in Hall 2, on day two starting at 15.00 h

GeneRAL InFORMAtIOn

Photographydominik Münich Photography, Grasbrunnwww.dominikmuenich.de

© dragonstock, SasinParaksa, liuzishan, daniel Berkmann, naypong, Franziska krause, mapoli-photo, AndSus, Visual Generation, Susanna Huseynova – fotolia.com; Funtap, zentilia, alphaspirit, Lotus_studio, oatawa, daboost, sdecoret – shutterstock.com; Alexandra_koch, designer-point, rawpixel, andreas160578 – pixabay.com; Lars nilse

PrintC. Maurer druck und Verlag, Geislingen/Steigewww.maurer-online.de

Grafic Design nicole nowak www.nicole-nowak.de

nOteS

» visitor lounge there are free internet terminals, wireless internet, charging stations for all common smart phones and tablets and plenty of seating available for all visitors and exhibitors in the Rogator Visitor Lounge in Hall 2.

» info Point Located in the entrance hall, will assist you in case of questions or language problems.

» r&r wellness lounges Rest & Recreate in the brainLight Wellness Lounge at booth G5 in Hall 2.

» Photo Box Powered by QueSt MIndSHARe in Hall 2, stand G6.

» special interest Magazines Special interest magazines of our media partners are available for free at stand G1.

» hi-speed internet Free WiFi is available to show visitors in all exhibition halls: R&R powered by Genmarc Research.

» Organiser Reitmeier Input Management Services GmbH Haldenbergerstraße 28 80997 Munich, Germany tel. + 49 (0) 89/14 90 27 9-0 Fax + 49 (0) 89/14 90 27 9-29 e-mail [email protected] www.research-results.com

Managing directors: Hans Reitmeier, Heinrich Fischer, Martin Sippel


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KANTAR

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rc - research & consulting

KANTAR

BilendiIFF International

quantilope

INNOFACT

KANTAR

PSYMA GROUP

management consult Produkt + Markt

Krämer MarktforschungCIDO Research

Rogator

Talk Online Panel

Cint

PAYBACK

NETQUESTNorstat

m-s TESTSTUDIOS

Punkt TeststudioSKOPOS

Foerster & Thelen

Dr. Haspel & Partner Teststudio

Rosenthal Research

webfrager

Interrogare

demandi

rheingold salon Bistro

NMS Market

Re-search

IfaD

BVM

Voxco

Dapresy

IfaD

Crowd-tech

IdSurvey

Ipsos

Askia cognesys

Kiosk

Kiosk

INFO Research

Group

DRB Market Research Bistro

Borderless Access

Fachzeitschriften

LEY-HAUSENMiddle

East

LEY-HAUSENGruppe

LEY-HAUSENResearch

Africa

LEY-HAUSEN

India

m-result

JTN Re-search

GapFish

Market Cube

Nordic Viewpoint

Critizr

MASMI Re-

search Group

CSS/datatel-ligence

eye squareInnoplexia

MACTION digimind

E-Tabs

isi GmbH

respondi

GIM

Innovation Area

Recruiting

BiSigma Intra Research

3Q Global RONIN InternationalHarris InteractiveToluna

GfK

Rogator Visitor Lounge

QUEST MINDSHARE Photo Box

Ingress

Tobii Pro

DataExpert

Opinions

SVP Deutschland

NORDLIGHT research

GMO Research

Fastuna

GDCC

Schmiedl MarktforschungSCHLESINGER

GROUP

CoolToolLanguage Connect mo‘web research

Inter-View

Partners

LucidADM e.V.Initiative

Markt- und Sozialforschung

Symanto Research

Jupiter MR

StatistaGeoPoll

NEU-ROHM

mindline | rich harvest

Data Diggers

Rakuten Insight GlobalNRDataLion

Fieldwork GESS Group

Expert Research

Linkfluence

Survalyzer

QUOVADIS

VDDT

MANUFACTS

The Visual

Agency

LA MAISON DU TEST

MAIX

COX Research

GlobaLexi-con

BEYOND REASON

actando

R & R brainLight Wellness Lounge

Pathmatics

Quirk‘s Media

Green-Book

Dash-board Vision

Marketing Systems Group

VR INSIGHT

Spiegel Institut

KERNWERT

comrecon

SKIM

cluetec

Dynata

G3 Trans-late

Confirmit

Panelbase Phoenix MI

MindlabInternational

Estudio Silvia Roca

InterconnectionOne Global

Ignite Collec-

tive

opiria

Op4G

C&C Market

Research

SoapBox-Sample

Q-insights

Office-Reports Just World-

wide

BOMI

MediaAnalyzer

Olson Research

I+E Research

Murray Hill

Remesh

B2B International

konkret

Q | Agentur für

ForschungSéissmo

Quest Mindshare

september

VMÖTelemark

MarketingTriple M Matzka

XLSTAT

Netigate

Global Survey

APPINIO

Testbirds

Rascasse

Brand-watch

Random Dynamic Resour-

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Watch Me

Think

Zappi

OMI

Genmarc Research

DRB Market

ResearchDalia

planung& analyse

DT&P international

SIS

BREAK-ING

BLUE

Kudos Research

G5

WiseWorksVeylinx

Cedura

FRC Hong Kong

FOCUS Marketing

234

Markelytics Solutions

DEFACTO

Hall 1

Lobby

Hall 2

Entrance Entrance Entrance EntranceTo Workshop Rooms 1-3

To Workshop Rooms 7 and 8

To Workshop Rooms 5 and 6

Forecourt

Workshop Room 4

iSense Solutions

277

EYEVIDO

281

Stravito

282

231

KANTAR Profiles Division

230

Mission Translate

ProdegeMR

284

Research & Results

3Q Global 201

actando 126

ADM e.V. 121

APPINIO 280

Askia 138

B2B International 244

BEYOND REASON 118

Bilendi 165

BiSigma 203-1

BOMI 248

Borderless Access 263

Brandwatch 290

BREAKING BLUE 286

BVM 150

C&C Market Research 267

Cedura 235

CIDO Research 169

Cint 155

cluetec 178

cognesys 275

comrecon 175

Confirmit 149

CoolTool 102

COX Research 129

Critizr 233

Crowdtech 117-2

CSS/datatelligence 292

Dalia 147

Dapresy 146

Dashboard Vision 220

Data Diggers 133

DataExpert 111

DataLion 130

DEFACTO 276-1

demandi 154

digimind 232

Dr. Haspel & Partner Teststudio 112

DRB Market Research 252

DT&P international 283

Dynata 167

E-Tabs 258

Estudio Silvia Roca 278

Expert Research 134-2

eye square 224

EYEVIDO 281

Fastuna 116-1

Fieldwork 134-1

FOCUS Marketing 238-1

Foerster & Thelen Feldservice 112

Foerster & Thelen Teststudio 112

FRC Hong Kong 238-2

G3 Translate 144

GapFish 205

GDCC 104

Genmarc Research 254

GeoPoll 132

GESS Group 139

GfK 157

GIM 222

Global Survey 279

GlobaLexicon 135

GlobalNR 137

GMO Research 116-2

GreenBook 223

Harris Interactive 200

I+E Research 264

IdSurvey 119

IfaD 151, 125

IFF International 177

Ignite Collective 271

infas 360 158

infas quo 156

INFO Research Group 141

Ingress 113

Initiative Markt- und Sozialfor-schung e.V.

121

INNOFACT 161

Innoplexia 225

Inter-View Partners 128

Interconnection 270

Interrogare 154

Intra Research 203-2

Ipsos 115

iSense Solutions 277

isi GmbH 260

JTN Research 209

Jupiter MR 127

Just Worldwide 256

KANTAR160, 162, 163

KANTAR Profiles Division 230

KERNWERT 172

konkret 213

Krämer Marktforschung 169

Kudos Research 287

LA MAISON DU TEST 265

Language Connect 101

LEYHAUSEN Gruppe 243-2

LEYHAUSEN India 243-4

LEYHAUSEN Middle East 243-1

LEYHAUSEN Research Africa 243-3

Linkfluence 142

Lucid 123

m-result 239

m-s TESTSTUDIOS 114

MACTION CONSULTING 226

MAIX 117-1

management consult 106

MANUFACTS 217

Markelytics Solutions 234

Market Cube 237

Marketing Systems Group 219

MASMI Research Group 291

MediaAnalyzer 246

Mindlab International 276-2

mindline | rich harvest 145-1

Mission Translate 231

mo’web research 100

Murray Hill 266

Netigate 227

NETQUEST 168

NEUROHM 145-2

NMS Market Research 124

Nordic Viewpoint 242

NORDLIGHT research 107

Norstat 153

OfficeReports 257

Olson Research 262

OMI 240

One Global 269

Op4G 272

Opinions 109

opiria 268

Panelbase 181

Pathmatics 274

PAYBACK 166

Phoenix MI 204

planung&analyse 273-2

ProdegeMR 284

Produkt + Markt 159

PSYMA GROUP 110

Punkt Teststudio 114

Q | Agentur für Forschung 211

Q-insights 259

quantilope 179

Quest Mindshare 208

Quirk’s Media 273-1

QUOVADIS 215

Rakuten Insight 136

Random Dynamic Resources 249

Rascasse 289

rc - research & consulting 164

Remesh 245

Research & Results 253

respondi 214

Rogator 173

RONIN International 202

Rosenthal Research 112

SCHLESINGER GROUP 103

Schmiedl Marktforschung 103

Séissmo 210

september 207

SIS 285

SKIM 176

SKOPOS 152

SoapBoxSample 259

Spiegel Institut 171

Statista 131

Stravito 282

Survalyzer 143

SVP Deutschland 105

Symanto Research 122

Talk Online Panel 170

Telemark Marketing 228

Testbirds 288

The Visual Agency 221

Tobii Pro 108

Toluna 180

Triple M Matzka 228

VDDT 215

Veylinx 251

VMÖ 228

Voxco 148

VR INSIGHT 218

Watch Me Think 247

webfrager 112

WiseWorks 250

XLSTAT 229

Zappi 241

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Next Year!

28-29 OctoberMunich · Germany

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MOC Munich · Germany nEw insiGhts BEttEr rEsults...EvEnt GuidE 23-24 October 2019 MOC Munich · Germany nEw insiGhts BEttEr rEsults Platinum Sponsor Gold Sponsor + Floorplan fold