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Mobile’s Green Manifesto for Climate Change. Jack Rowley, PhD Director Research & Sustainability GSM Association. Mobile’s Green Manifesto. How industry plans to lower greenhouse gas emissions per mobile connection. By 40% by 2020 compared to 2009. Enabling role of mobile. - PowerPoint PPT Presentation
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© GSMA 2010
Jack Rowley, PhD
Director Research & Sustainability
GSM Association
Mobile’s Green Manifesto for Climate Change
© GSMA 2010
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Mobile’s Green Manifesto
How industry plans to lower greenhouse gas emissions per mobile connection.
– By 40% by 2020 compared to 2009.
Enabling role of mobile. Reduce emissions in other sectors
by the equivalent of taking 1 in every 3 cars off the road.
Governments should establish binding global long-term targets.
www.gsmworld.com/greenmanifesto
© GSMA 2010
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Enabling Impact of Mobile Industry
Source: GSMA 2009
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Government Policies Need to Accelerate Adoption
Smart transportation:– Deploy in public transport.
Smart logistics:– Set up or reinforce energy efficiency standards.
Smart grids:– Use readily-available mobile networks for data.
Smart buildings:– Promote open codes and standards for buildings.
Dematerialisation:– Availability of high-speed, high-bandwidth mobile broadband..
© GSMA 2010
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GSMA Benchmark Methodology
Measure mobile network energy performance by country: – Energy per mobile connection.– Energy per unit mobile traffic.– Energy per cell site.– Energy per unit mobile revenue.
Compare like-for-like:– Normalise for variables outside the energy manager’s control for
example country, geography and technology factors. – Uses multi-variable regression analysis.
Compare networks anonymously.
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Prior to “Normalisation” Spread Can Be High
Operator XMobile operations average electricity and diesel usage per connection, 2009
Source: Operator X, GSMA data and analysis
A B C D E F G H I J K L
kWh per connection
Diesel usage
Electricity usage
Country
DISGUISED EXAMPLE
© GSMA 2010
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Regression Gives a True “Normalisation”
Source: Operator X, UN, GSMA data and analysis
Operator XNormalised electrical and diesel energy usage per mobile connection, 2009
DISGUISED EXAMPLE
Mobile operations diesel & electricity usage per connection regressed against:- % 2G connections of all mobile connections- Geographical area covered by all MNOs per connection- % urban population / % population covered by all MNOs- Number of cooling degree days (population weighted)
kWh / connection
R2 = 90%
AB CD EF G HI JK LCountry
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Service for Mobile Network Operators
Operators get:– A calculation of potential cost and CO2 savings for each network.– To participate in a large dataset.– Insight into relative efficiency of own networks and across industry.– To demonstrate positive action to stakeholders.
The process:– Step 1 - Share energy consumption data with GSMA in confidence.– Step 2 - Review GSMA analysis and validate. – Step 3 - Use the benchmarking results to refocus or refine current and future energy efficiency improvement initiatives.
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GSMA: Green Power for Mobile
Network Workstream: 640,000 off-grid base stations by 2012 US$14.6bn diesel bill by 2012 Network power is responsible for 80% of an operator’s carbon footprint
Handset Workstream: 500 million subscribers with handsets but no grid electricity Typical off-grid subscriber will pay US$3 per month on charging
Communities Workstream: 1.6 billion people live off-grid No forecast change by 2020
www.wirelessintelligence.com/green-power
© GSMA 2010
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Summary
Mobile’s Green Manifesto:– Reduce emissions per connection by 40% by 2020 compared to
2009.– Enabling effect 4.5 times greater than GHG emissions.
Opportunity for mobile operators to benchmark network energy efficiency.
Alternative energy for off-grid base stations and excess power for communities.
© GSMA 2010
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Your input to us?
www.mobilereputationindex.com
© GSMA 2010
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Further information
Contact: Dr Jack Rowley
Job title: Director
Research & Sustainability
email: [email protected]
Tel: +353 86 806 0849
www.gsmworld.com/environment
