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Mobile NFC
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Mobile Monday Beijing #35
MobileContactless
& NFC
mobilemondaybeijingthe mobile professionals community
Benjamin Joffe
4 years 1 year 5 years
本杰明
What I do Now
• Plus Eight Star, CEO– Digital Strategy & “Innovation Arbitrage”
– Best practices from Asia’s Internet
and mobile scenes
• Cmune, Partner– 3D social games
– Paradise Paintball, first “social shooter”on Facebook, MySpace, Apple.com
• Mobile Monday Beijing, Co-Founder– Monthly forum for mobile professionals
Paradise Paintball | World’s First Social FPS!
www.cmune.com
www.facebook.com/paradisepaintball
AWARDED
“BEST NEW
GAME”
ON
MYSPACE
(GDC 2010)
Supporting China’s Mobile Community
Since 2006
• 4 Years of Fun!
– 35 Events
– 124 Speakers
– 3,000+ Participants
• Fantastic Sponsors
• And you!
3G Tribe
Partnering Organizations
Media Partners
Survey
Tonight:
Contactless Tech & NFC
NFC for Beginners
• Near Field Communication
– Short-range wireless communication (<10cm)
– Extension of the ISO/IEC 14443 proximity-
card standard (contactless card, RFID)
– Smartcard + reader into a single device.
• NFC is primarily aimed at mobile phones.
NFC vs. Bluetooth
NTT DoCoMo’s Wallet Phone
• 310,000 points of sales
• 25 million phones
Karl J. Weaver OEM/ODM Handset BD Manager
Gemalto
Lionel Brahami Founder & CEO
Famoco Ltd.
Speakers
Taobao, China Mobile
M.I.A.
Future Sessions
Suggestions Received for Future Sessions
iPad
Mobile Commerce
Mobile Apps
Mobile 3G Apps
M2M Business Models
Feel free to send us yours at
Mobile & Cleantech
APAC Market
Mobile Browsers
Mobile Payment & NFC
Technology Trends
Call for sponsors 2010!
Support the community
in 2010!
10.30pm回家
