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SOURCES1. http://newstex.com/2014/05/03/mobile-devices-to-surpass-the-number-of-people-on-earth-infographic
2. http://newstex.com/2014/05/03/mobile-devices-to-surpass-the-number-of-people-on-earth-infographic
3. http://www.arubanetworks.com/pdf/solutions/GenMobile_Report.pdf
4. http://www.arubanetworks.com/pdf/solutions/GenMobile_Report.pdf
5. http://newstex.com/2014/05/03/mobile-devices-to-surpass-the-number-of-people-on-earth-infographic/
6. http://www.thinkwithgoogle.com/research-studies/mobile-in-store.html
7. http://www.thinkwithgoogle.com/research-studies/mobile-in-store.html
8. Gartner, Making Sense of Mobile Location, July 31, 2013
9. http://www.thinkwithgoogle.com/research-studies/mobile-in-store.html
LEARN MORE ABOUT ENGAGING GUESTS AT EVERY STEP HERE:
WWW.ARUBANETWORKS.COM/SOLUTIONS/MOBILE-ENGAGEMENT
LEARN MORE
USE LOCATION-BASED SERVICES ON THEIR SMARTPHONES
74%
INTERACTIONS IN LOCATION-BASED MARKETINGPERSONALIZATION
OF USERS AGREE THAT LOCATION SHARING PROVIDES MORE MEANINGFUL CONTENT
OF USERS ARE MORE LIKELY TO TAKE AN ACTION AFTER SEEING A LOCATION-SPECIFIC MESSAGE
75%
76%
WHY DO CONSUMERS SHARE LOCATIONAND PERSONAL INFORMATION?
TO GET RELEVANT OFFERS OR COUPONS
TO GET REQUESTED INFORMATION OR ALERTS
45%
47%
9
WWW.ARUBANETWORKS.COM/SOLUTIONS/MOBILE-ENGAGEMENT
LOCATION-BASED MARKETING IN THE FUTUREPREDICTION
25% BECOME LOCATION-AWARE TO SUPPORT MOBILITY IN 2016...
OF ENTERPRISE SOFTWARE WILL
...THAT’S
GREATER THAN TODAY!5TIMES
8
WWW.ARUBANETWORKS.COM/SOLUTIONS/MOBILE-ENGAGEMENT
HOW SMARTPHONES AFFECT THE IN-STORE EXPERIENCESHOPPING
96% PREFER VENUES WITH
FREE WI-FI
HOW DO PEOPLE USE SMARTPHONES BEFORE AND DURING IN-STORE SHOPPING?
FIND LOCATIONS/DIRECTIONS
FIND PROMOTIONS AND OFFERS
58%
44%
84%
SHOP IN-STORE USE THEIR SMARTPHONE TO HELP
6
7
WWW.ARUBANETWORKS.COM/SOLUTIONS/MOBILE-ENGAGEMENT
HOURS SPENT ON MOBILE DEVICESTIME
THE AVERAGE U.S. SMARTPHONE USER SPENDS 3.3 HOURS PER DAY ON THEIR DEVICE...
MORE THAN THEIR
THAT
’S
OVE
R
SPENT EATING TIME TIME2 OF THEIR
TIMEOF THEIR
SPENT SLEEPING1/3
OVE
R
SPENT WORKING1/3X
5
WWW.ARUBANETWORKS.COM/SOLUTIONS/MOBILE-ENGAGEMENT
OUR RELATIONSHIP TO OUR SMARTPHONESADDICTION
#GENMOBILE ARE:
THAN THEIR SMARTPHONES
MORE LIKELY TOGIVE UP COFFEE
MORE LIKELYTO GIVE UP TV
15TIMES
7 TIMES
OF #GENMOBILE IS MORE LIKELY TO GIVE UP SEX BEFORE THEIR SMARTPHONES6%
3
4
WWW.ARUBANETWORKS.COM/SOLUTIONS/MOBILE-ENGAGEMENT
A SMARTPHONE IN EVERY HANDMOBILE ADOPTION
1.75 BILLIONSMARTPHONE USERS
T H E R E W I L L B EOUTNUMBER
PEOPLE
MOBILE DEVICES WILL
BY 2015...
7.1 Billion 7.7 Billion
USER STATS 85%
ANDROID12%
IPHONE OTHER
2
1
3%
2009 2015
180 M
1.75 B
WWW.ARUBANETWORKS.COM/SOLUTIONS/MOBILE-ENGAGEMENT
MOBILEADOPTION
ADDICTION
TIME
CONTEXT-AWAREMOBILE MARKETING
BOOSTING CUSTOMER LOYALTY WITH MOBILITY
PREDICTION
SHOPPING PERSONALIZATION
