Mobile World Congress 2017 1 - s2.q4cdn.com · PDF file• Packet Core – Policy Suite ... Ultra Services Platform –Multi-access, Virtualized Mobile Core for IoT ... Tropo, Ericsson)

© 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1

27 February 2017

Transforming Service Providers

Mobile World Congress 2017


1

Yvette Kanouff SVP/GM Service Provider Business Unit

Woody Sessoms SVP Global Service Provider Sales


FORWARD-LOOKING STATEMENTS This presentation contains projections and other forward-looking statements regarding future events or the future financial performance of Cisco, including future operating results. These projections and statements are only predictions. Actual events or results may differ materially from those in the projections or other forward-looking statements. Please see Cisco’s filings with the SEC, including its most recent filings on Forms 10-K and 10-Q, for a discussion of important risk factors that could cause actual events or results to differ materially from those in the projections or other forward-looking statements.


Source: Cisco VNI Global Mobile Data Traffic Forecast, 2016–2021

2016 2021

4.9 Billion

5.5 Billion

More

Users

More

Connections

Faster

Speeds

More

Video

8 Billion

12 Billion

6.8 Mbps

20.4 Mbps

60% of Traffic

78% of Traffic

IP Broadband Growth Drivers IP Broadband

Growth Drivers

Mobile Momentum

Metrics

The Landscape Keeps Growing

By 2021


New Services Drive Need for Service Provider Innovation 5G Mobility Will Lead the Way

Ultra Reliability (Wherever + Whenever)

Ultra Capacity and Coverage

Ultra High Speed (up to 10Gbps to Cell Site)

Ultra Low Latency (1ms End to End)

Massive Device Connectivity

Broadcast

Services

Broadcast-like

Services

Sensor

Networks

Massive

Internet of Things

Average 1Gbps

per Device

Broadband Access

Everywhere

Pervasive

Video

Broadband Access

in Dense Areas

Tactile

Internet

Extreme Real-time

Communications

High-Speed

Train

Higher

User Mobility

Natural

Disaster

Lifeline

Communications

E-Health

Services

Ultra-reliable

Communications


Subscriber retention and relationship

Personalization, Any Device, Anywhere

Accelerate Growth

Web scale breaks current cost and design models

Co-development, DevOps, Cloud Scale

Increase Speed

Bandwidth is growing; bandwidth revenue is not

Improve efficiency: Virtualization + SDN +

Automation

Improve Efficiency

SP Challenges and Business Outcome Needs

Secure Everything


Agile + DevOps

Our Service Provider Strategy

Virtualize Simplify Automate Program

Enabling customers to achieve business outcomes faster with ruthless ease


NGN – Next Generation Networking

Cable Access Mobility

Products Optical

Enterprise Routing

SP Routing


Our Journeys: Helping SPs with THEIR Outcomes

Mass-scale Networking

Automation Applications B to C

Enterprise B to B

Cisco supports large-scale network needs with solutions and services that help increase speed and efficiency. Key Products: • Optical Platforms • Routing – Core, Edge,

Aggregation • DC for SP • DC for IT • XR Software and Dis-

aggregation • Optics • Cable Routing and Fiber

Deep Solutions • Network Security

Cisco helps reduce operational costs and simplify operations to generate greater profits for SPs. Key Products: • Services • NSO • NFVI, WAE, ESC, • Fusion, Tesseract, Tetration • EPNM, ROBOT

Cisco helps SPs grow revenue through new business and consumer experiences with state-of-the-art video, security and cloud applications. Key Products: • Conditional Access • Digital Rights Management • Infinite Video • Media Data Center • V2P • Mobile Solutions

SPs can leverage Cisco’s deep Enterprise expertise and offerings to expand go-to-market opportunities and grow their business. Key Products: • WebEx, Spark, TP • Meraki • SP WiFi and Small Cell • SD-WAN (VMS/APIC EM) • SP OnRamp • IoT • CoLo and Cloud Services


Market Convergence

Cable and Media

(Content First)

Telco and Mobile SPs

(Mobile First)

Web Over-the-Top (OTT)

(Cloud First)

Converged

SP Profile

Market Transitions

SDN has morphed to

Automation

0

60

Automation must

save OpEx,

enhance velocity

Network scale and

bandwidth are

exploding

82%

IP traffic from video 3x increase in data

center traffic 177 million SVOD subs

11 billion video

devices

Source: Cisco Visual Networking Index; Cisco Global Cloud Index


Service Providers’ Spend

Focus on density – leveraging virtualization; MSDC solutions

Low power focus, new mechanical designs

Network intelligence to lower truck rolls, zero-touch deployment

Automation, self-healing

Outside and inside – virtualization, more throughput/density, performance

Video, service creation tools, orchestration, mobility

Enterprise products, e.g. Meraki, collaboration, security, IoT


How We Help Spend

Facilities

Power

Truck Rolls

Operations OpEx

Infrastructure: Outside and Inside

Services: B2C

Services: B2B

Customer Service


Self-healing

Network

Se

cu

rity

Po

licy

An

aly

tics

Network Platform of the Future

Physical | Virtual | Data Center

Infrastructure

Orchestration | Automation

Network Abstraction

Consumer | Business | IoT | Video | Mobility

Cloud-based Services

Service Design | Service Assurance | Cloud Optimization

Service Creation


Experience Cisco Innovations: Visit the Cisco Booth Demo Zone 1 – Simplify, Automate, Virtualize

• IP Transport – Ready today, and 5G-ready

• Ultra Service Platform – Cloud-ready distributed architectures

• Information Centric Networking (ICN) – 5G dynamic, secured mobility

• Automation

Demo Zone 2 – Create Video Services

• Introduction (Main Screen); Infinite Video Platform

• Monetize Mobile Video (i.e., ADC/network-aware, CPS, 5G)

• Packet Core – Policy Suite

• Secure Mobile Video; Vodafone Giga TV

• Operationalize Mobile Video

Demo Zone 3 – Create IoT Services

• Ultra Services Platform – Multi-access, Virtualized Mobile Core for IoT

• Cisco Jasper Control Center

• SP IoT Solutions – Smart Cities and Connected Assets

Demo Zone 4 – Create Business Services

• Cloud-based Branch Services (VMS, SD-WAN, 5G-ready)

• Cloud Managed Services (Meraki services and access

points, 5G-ready)

• Managed Collaboration Services (CMC, Spark + Spark

Board, Tropo, Ericsson)

• Next-Generation Enterprise Network Alliance (NGENA)

Demo Zone 5 – Protect (Security)

• Mobile Network Security

• Managed Security

• Cisco + Ericsson – NFV and Managed Security

• Cisco Umbrella for Service Providers

Cisco Booth, #3E30, Hall 3


How We Partner with Customers

Speed and Flexibility Cloud Based OnPrem

DevOps Move Fast with Quality

Co-

development

Customer Experience

Video Business Mobility

New Services Paving the Way

Media Gi-LAN IoT NGENA


• Fast-growing partner ecosystem:

• 14 members signed on to deliver global network services for businesses including: Altice, CenturyLink, DT, Neutrona, PCCW, Reliance Jio, SK Telecom

• Continued innovation in technology platform with Cisco SD-WAN, orchestration, automation, high-performance NFV, analytics and integration with business process automation – to deliver fully automated global network services

• Cisco and NGENA have signed contract; first commercially available service on track to launch in mid-2017

NGENA – Strong Momentum


Pre-integrated and

Verified Solutions

Launched pre-tested and

certified Mobile Backhaul, IP

Core, and SP WiFi solutions.

Over 30 joint Services offers.

Market Reach

Over 300 customer engagements

and 130 wins across all regions

worldwide to date, with wins doubling

every quarter. Extended into

emerging markets, including Brazil.

Scale

Extended into Enterprise and

Public Sector segments.

Awarded over 2500 Cisco

certifications to Ericsson

engineers.

Technology

Innovation

Extended development work

into WiFi, security solutions,

and SDN / NFVI.

Cisco + Ericsson Partnership Progress

Working with Customers Around the Globe


Cisco Enables SP B2B Service Creation

Collaboration (voice, video, contact

center), MPLS Private Networking

Managed Security Services

(Firewall, OpenDNS, CloudLock)

Global SD-WAN and WiFi

Deployments (e.g., Meraki,

Enterprise WiFi, Enterprise

Routing) for retail, restaurants, etc.

SMB Solutions

Services

SP provides connectivity and collaboration service application

Customer desire for simplicity (simplified billing, bundled offers, third-party operation)

Desire for a consistent service experience over broad geography

Strength of the Service Provider brand in the market

Why Buy from an SP?

Bundling of Enterprise service

with SP analytics and services


Service Providers Worldwide Trust Us

Web/OTT Players

Telcos

Cable


Cisco/Verizon Partnership

One + One = Three

Cisco Spark Cisco Collaboration Cloud Platform with business

messaging, meeting, and real-time communications

infrastructure

Collaboration UCCaaS includes the entire suite of Cisco Hosted

Collaboration Solution with WebEx, Cloud Connected

Audio, and Customer CX

Managed SD-WAN - Cisco IWAN & Meraki SD-WAN App-centric solution enables digital transformation through

a groundbreaking intelligent managed networking suite of

services

Virtual Network Services (VNS) Boost WAN performance for better business results,

and quickly deploy virtual security services for more

peace of mind

Recognized Global Security Innovator $6B R&D invested (2016) Leader in Gartner’s Six Magic Quadrants Creating new markets in Collaboration with Spark 9 Innovation Centers Manages Verizon’s global deployment of UCCaaS

Scale to support global deployments Optimized Digital Experience and Collaboration solution Force multiplier of 3000+ tech advisors instills confidence Innovation, quality and combined brands

Combined Strengths

350K+ Cisco devices managed in VZ’s NOC 2000 VES global sales, specialists & pre-sales

342K+ Private IP

connections

VZ first to launch Meraki

Cloud Controller Mgr

1M+ security events

analyzed daily

Enabled Services and Applications


• Cisco is partnering with Reliance Jio to drive the national agenda of Digital India,

from communications to digital lifestyle by building a first-of-its-kind, future-proof,

5G-ready network

• This largest all-IP, multi-Terabit capacity network in India will deliver broadband,

mobile video, VoLTE and VoWiFi services to 18,000 cities across India

Jio and Cisco Enable a New Digital Lifestyle


Service Providers’ Spend

Focus on density – leveraging virtualization; MSDC solutions

Low power focus, new mechanical designs

Network intelligence to lower truck rolls, zero-touch deployment


Outside and inside – virtualization, more throughput/density, performance

Video, service creation tools, orchestration

Enterprise products, e.g. Meraki, collaboration, security, IoT


How We Help Spend

Facilities

Power

Truck Rolls

Operations OpEx

Infrastructure: Outside and Inside

Services: B2C

Services: B2B

Customer Service

Why Cisco?



Q&A



Documents

Mobile World Congress 2017 1 - s2.q4cdn.com · PDF file• Packet Core – Policy Suite ... Ultra Services Platform –Multi-access, Virtualized Mobile Core for IoT ... Tropo, Ericsson)