Mobile Technologies and Cultural Tourism – a UK Perspective

Allan MayoHead, Services Policy Unit

BIS

A Tale of Two Industries(total nights spent: millions)

Region 2007 2011

Northumberland T&W 4.9 3.4

Cumbria 8.0 5.7

N Yorks 8.8 8.1

Dorset & Somerset 13.0 9.0

Cornwall & Scilly 11.6 9.0

Devon 11.9 9.0

Highlands & Islands 8.6 6.4

N Ireland 2.6 2.7

West Wales & Valleys 11.9 10.9

Inner London n.a 49.4

Greater Manchester 5.9 4.7

3G Mobile Coverage in the UK(Ofcom Report 2012)

Region No Reliable Signal % All operators providing %

Northumberland 30 6

Cumbria 19 8

N Yorks 22 12

Dorset 2 17

Somerset 12 23

Cornwall 4 14

Devon 10 12

Highlands 70 <1

N Ireland na na

Carmarthen 24 6

Ceredigion 45 1

Gtr London <1 98

Manchester <1 99

Top 10 Free London Apps

• http://www.barclays.co.uk/Sponsorship/Cycling/P1242594861114

• http://www.visitlondon.com/traveller-information/getting-around-london/london-maps-and-guides/apps/london-official-city-guide-app

• http://www.inclusivelondon.com/DefaultIL.aspx• http://blog.studylondon.ac.uk/2012/09/top-ten-

mobile-apps-for-international-students-in-london/Time Out London mobile apps

• 10 apps you need to download on Day 1 in London

http://www.visithadrianswall.co.uk

http://www.romanbaths.co.uk/walkthrough/sacred_springs.aspx

http://www.visitisleofwight.co.uk/plan-your-visit/apps/isle-of-wight-tourist-guide

What is Government doing?

• Broadband strategy for 4G

• Digital R&D Fund for Arts and Culture (£500K Pilot): http://www.artsdigitalrnd.org.uk/

• Culture App• Social interpretation• Student Pulse

• Destination Local:• NESTA’s Hyperlocal Media programme (£500K)

http://www.nesta.org.uk/areas_of_work/creative_economy/destination_local

Digital R&D Fund for Arts and Culturehttp://www.youtube.com/watch?v=AZ-Tn0Lp8zk

Digital R&D Fund for Arts and Culture

Destination Local: NESTA’s Hyperlocal Media Programme

http://www.youtube.com/watch?v=KJEfkljZ0Tk

The Next Step: Augmented Reality

http://www.youtube.com/watch?v=gvFA3jonFD0&feature=player_embedded#t=73http://www.youtube.com/watch?v=a6b8WDQXTcA

Thank you for your attention