Mobile Technolog and TrainingMobile Technology and Training AKA mLearningAKA mLearning · 2011-04-18 · Making mLearning work for you Strategy ¾mLearning has to fit into your overall

Mobile Technolog and TrainingMobile Technolog and TrainingMobile Technology and Training

AKA mLearning

Mobile Technology and Training

AKA mLearningAKA mLearningAKA mLearning

Copyright 2011 © Pacific Technology Solutions

Mobile Technology and Training ~ AKA mLearningMobile Technology and Training ~ AKA mLearning

Current mobile technology and landscapeCurrent mobile technology and landscapeTrends in mobile technology What is mLearninggmLearning advantages and disadvantagesMaking mLearning work for you

Strategy, paradigms and policiesTraining solutions

The future of mLearningThe future of mLearning


Mobile Technology and Training ~ AKA mLearningMobile Technology and Training ~ AKA mLearning

Current mobile technology gyand landscape


Current mobile technology and landscapeCurrent mobile technology and landscape

5 0+5.0+Billion

Mobile Phones for 6.9 Billion PeopleMobile Phones for 6.9 Billion People



302 947 098302 947 098302,947,098302,947,098Mobile Phones for 310,866,000 PeopleMobile Phones for 310,866,000 PeopleMobile Phones for 310,866,000 PeopleMobile Phones for 310,866,000 People

97%97%97%97%Copyright 2011 © Pacific Technology Solutions

CTIA-The Wireless Association® Dec. 2010



Current Mobile Technology and LandscapeR l i C T h l U

Current Mobile Technology and LandscapeR l i C T h l U~ Relative Consumer Technology Usage~ Relative Consumer Technology Usage



29.6% of the current mobile devices in the U.S. are smartphones.Number of smartphone users up 60 % versus year ago

64.2 million people in the U.S.use Smartphones


©2011 The Nielsen Company©2011 comScore, Inc.


It is projected that smartphones will overtake feature phones by Q3 2011.


Current mobile technology and landscape ~ BlackberryCurrent mobile technology and landscape ~ Blackberry

Blackberry devices are steadily losing consumer demand (market h 3% i h l 18 h )share 3% in the last 18 months)



There are currently 80 Android-based phones in the U.S. (over 120 worldwide) sold through all major cellular vendors(over 120 worldwide) sold through all major cellular vendors

There are currently only 2 iPhone models sold through AT&T & VerizonAT&T & Verizon



Microsoft has launched a completely new mobile OSMicrosoft has launched a completely new mobile OS, October 11, 2010.

Nokia, Samsung Electronics Co., LG Electronics Inc., and HTC Corp. are slated to introduce new phones using the new Microsoft OS on November 11, 2011

The new Microsoft OS is designed to compete directlyThe new Microsoft OS is designed to compete directly with Apple iPhoneThe new OS will not support Adobe Flash, initially,

although it is to be added in Q1 2011Microsoft considers this new OS critical to their business

growth


growth

Current mobile technology and landscapeCurrent mobile technology and landscape App Usage

Copyright 2011 © Pacific Technology SolutionsThe Nielsen App Playbook

iPhone App Store went live July 9, 2008





Near-term trends in mobile technology


Trends in mobile technologyTrends in mobile technology

Mobile/Social/Local Combinations will Explode

FacebookGoogleAmazonAmazonGrouponFoursquareFoursquare



The fastest growing categories of online advertising are the local segment and everything related to social media, according to Borrell Associates.

Mobile web adoption is expanding eight times faster than theMobile web adoption is expanding eight times faster than the desktop Web did two decades ago. By 2013, mobile devices are expected to be used more often than PCs to access the Web,

rdi t M r St laccording to Morgan Stanley.More than 100 million people a month use Google Maps from

mobile phones to find directions and information.More than 100 million people "actively" use Facebook from

their mobile devices every month



2011 is the Year of the "Dumb" Smartphone Userp

Smartphones will become more affordablepNew users will be less engaged and active than

smartphone early adoptersThey'll download fewer apps on average, but

will consume more mobile media


The "dumb" reference in Forrester's trend title is not meant to a slight at the intelligence of these new users, by the way, but the phones they've upgraded from: feature phones, also sometimes called "dumb phones.


The Mobile Fragmentation Problem will Continue

Some customers have smartphones Some have feature phones Some use appsSome use apps Some use SMS Plus there are multiple OS's in existenceI lti l iIn multiple versions With multiple screen sizes

The costs of porting, maintaining and promoting apps will remain high.



The Mobile Web

Now, more than 85 percent of the handsets shipped globally are expected to include a bbrowser.

In mature markets, the mobile Web and Web adaptation tools will encourage the use of business-to-consumer (B2C) mobile apps



Widgets

Installable Web applications that can run on a device’s home screen, are simple to use and convenient

This Verizon Wireless widget shows the real-timeThis Verizon Wireless widget shows the real time view from a New York City traffic camera.



To ch screens are becoming the dominant ser

Touch Screens

Touch screens are becoming the dominant user interface on large-screen handsets and are expected be included on 60 percent of mobile devices shipped to mature markets in 2011.

The HTC Thunderbolt, pictured here, features a , p ,4.3” WVGA TFT capacitive touch screen



"Mobile" Will Mean More than Mobile Phones

Consumer adoption of tablets, eReaders, portable media devices and other mobile products has grown in 2010 and this will continue in 2011in 2010 and this will continue in 2011.

Apps and services will need to work across devices and consumers will want ubiquitous access to content and services. This will force service providers to sync content via the cloud to maintain a p yconsistent experience across platforms



International Data Corp. predicts that in 2015:

45 % of smartphone users worldwide will have an pAndroid phone, making it the most popular platform.

Windows Phone is forecast to go from 6 to 21% Apple’s iPhone increasing its market share by just 3Apple s iPhone increasing its market share by just 3

percent to comprise 19%


Summary AnalysisSummary AnalysisSummary AnalysisSummary Analysis

The marketplace is in a highly competitive, dynamic p g y p yphase, now dominated by 2 very different companies, Google and Apple

G l A d id ill lik l A l iPhGoogle Android will likely outpace Apple iPhone, within the next year, in the U.S. market

Microsoft will be another viable contender in theMicrosoft will be another viable contender in the marketplace, within the next 2 years

Competing operating systems will make native App p g p g y ppdevelopment, inefficient (Android vs. Apple vs. Microsoft)


Wh i L iWhat is mLearning


What is mLearningWhat is mLearning

Any activity that allows individuals to be moreAny activity that allows individuals to be more productive when consuming, interacting with, or creating information, mediated through a g , gcompact digital portable device that the individual carries on a regular basis and has reliable connectivity.


eLearning Guild © 2010


Th h f l i

F l

There are three types of m-learning:

Formal InformalSelf-directed



Formal

SMS or MMS messages eLearning courseware designed for mobileg gVideo podcasts


EzineArticles.com


Informal

SMS or MMS, fostering two-way communication, soliciting user feedback or data collectionsoliciting user feedback or data collection.

Mobile surveys with feedbackSocial media (Facebook, Twitter, etc)M bil blMobile blogs

Copyright 2011 © Pacific Technology SolutionsEzineArticles.com


Self-directed

User-directed learning Reviewing reference/performance support materials Content and coursewareContent and courseware Media-based content such as podcasts or videos

Copyright 2011 © Pacific Technology SolutionsEzineArticles.com

Trends in mLearningTrends in mLearning

mLearning will meld with social networking making the two technologies a fully integrated experience

L i b d l i L i b d l i i ki d fLocation-based learning. Location-based learning is taking advantage of a learner's physical location and their GPS-enabled device to provide teaching in the moment. An example would be a trainer getting key tech-line information on regional technical issuesinformation on regional technical issues.

Touch screen functionality will open up interactivity in mLearning. Touch screens allow much more rich interaction than a QWERTY keyboard and leaps and bounds more rich than the old-school traditional keypadleaps and bounds more rich than the old school traditional keypad

Photo interaction. This allows learners to shoot and upload images quickly for instant feedback

Webinars on the mobile device


mLearning advantages g gand disadvantages


mLearning advantages and disadvantagesmLearning advantages and disadvantages

Access lessons video clips and audio libraries from anywhere

Advantages

Access lessons, video clips and audio libraries from anywhere, anytime

Interaction and sharing with fellow students and instructors M t h dh ld d i ff d bl i d th lMost handheld devices are more affordably priced than larger

systems, and already a major percentage of the population owns them.

Each learner can learn at his or her own pace Cost of development is relatively loweLearning can be leveraged into mLearning (strategic thinkingeLearning can be leveraged into mLearning (strategic thinking

required)Just-in-time learning a reality


mLearning advantages and disadvantagesmLearning advantages and disadvantages

Disadvantages

Small Screen sizeAbsence of a common hardware or software platformDevices may become outdated quickly; obsolescence in OS’s and

performanceMany LMS systems do not support mLearningMany LMS systems do not support mLearningLimited printing capabilities


Making mLearning work for youMaking mLearning work for you

Making mLearningMaking mLearning work for you



StrategyStrategyParadigms P liPolicy



StrategymLearning has to fit into your overall learning strategyId tif k l i t iti it d t bilIdentify key learning opportunities suited to mobile

Fix-it-RightJust-in-time training Information tools (job aids, etc.)Social networking to reinforce best practicesHigh value performance tipsHigh value performance tips

Devote specific budget and well defined objectivesSmall steps ~ Pilot firstC p t d i t l i t ti l d i t bCorporate managers and internal instructional designers must be

schooled up on this platformCreate and support a well defined process


A communications plan is essentialAnalyze effectiveness of solutions


Strategy – Case Study: Hyundai

Analyzed their learning strategy and how mobile solutions might enhance their solution set in conversations internally and with key, qualified vendorsq

Became familiar with the top mobile devicesBecame familiar with the potential types of solutions for their needsDefined a specific need and created a pilot projectDefined a specific need and created a pilot projectDevoted specific budget and well defined objectives for the pilotCorporate managers and internal instructional designers were

educated on mobile technologyCreated and executed a communications planEvaluated pilot and moved forward with a number of projects


p p j


Mobile apps are not a panacea

ParadigmsMobile apps are not a panaceaDefine objectives carefullyQualify your vendorsDemand excellence in executionThe best application of technology is evolutionaryFocused apps work bestppPackaged, easily usable information is key Utilities have more value than informationSolutions should be OS/device independent scalable extensibleSolutions should be OS/device independent, scalable, extensible

and sustainableShackel's Acceptability Paradigm

h // h


http://m.yamaha-motor.com


Policies

Create and document standardsC eate a d doc e t sta da dsVendors are required to adhere to standards



Training Solutions ~ Webinars

Adobe Connect Mobile http://itunes.apple.com/us/app/adobe-connect-mobile/id338279127?mt=8

WebEx Mobile http://www.webex.com/apple/



Training Solutions ~ Web-based Applications



Training Solutions ~ Platform-Specific Apps



Training Solutions ~ Pod-Casts/On-demand Video



Training Solutions ~ Pod-Casts/On-demand Video



Training Solutions ~ MMS-based ApplicationsPhotograph or text of problem sent to techlinePhotograph or text of problem sent to techlineDirection to repair via mobile app



Training Solutions ~ Social Networking


The Future of mLearning



NFC ~ Near Field Communication

Near field communication is a set of short-range wireless technologies, typically requiring a distance of 4 cm or less. NFC targets may be very simple form factors such as tagsNFC targets may be very simple form factors such as tags, stickers, key fobs, or cards that do not require batteries.

RFID tags on a diagnostic device or tool can launch a training app or tutorial for the device

RFID tags embedded in an entertainment/FATC system could launch a training app or tutorial



2D Bar Codes

Engine components labeled with 2D Bar codesEngine components labeled with 2D Bar codesTechnician scans and instantly receives training



Stereoscopic 3D cameras – 3d images can be rendered and transmitted via MMS. View with 3D polarization technology.p gy



WiFi enabled fault code transmission with context enabled trainingcontext enabled training



Augmented reality (AR) is a term for a live direct or indirect view of a physical real-world environment whose elements are augmented b i l d i I i l d lby virtual computer-generated imagery. It is related to a more general concept called mediated reality in which a view of reality is modified (possibly even diminished rather than augmented) by a computer. As a result, the technology functions by enhancing one’s current perception of reality.


www.layar.com/


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Mobile Technolog and TrainingMobile Technology and Training AKA mLearningAKA mLearning · 2011-04-18 · Making mLearning work for you Strategy ¾mLearning has to fit into your overall