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8/12/2019 Mobile, Social, Unified and in the Cloud
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Clive Longbottom,
Service Director, Quocirca Ltd
Clive Longbottom,
Service Director, Quocirca Ltd
Mobile, Social, Unifiedand in the CloudA heavenly or heady cocktail
Rob Bamforth,
Principal Analyst, Quocirca Ltd
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Quocirca 2014
Some current major trends in IT
Openlyconnected
Servicedelivery
DistributedChoice &diversity
Everythingonline
Analyticalintelligence
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Security
Cloud
MobileBYOD
IoT
Big data
Personal
Organisational
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The Martini principal - are we there yet?
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Social connections
Connected Business
UC work in progress
Mobile & cloud symbiosis
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0% 20% 40% 60% 80%
Lower cost of ownership
Better working practices
Business efficiency
Easier external interaction
IT management efficiency
Access to specialised apps
Access to affordable apps
Very important Significant
Drivers of cloud adoption
Source: Quocirca The adoption of cloud-based services report July 2013
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Corporate vs personal attitude to cloudUse
wheneverwe can
22%
Evauate as
asupplement
to in-house35%
Evaluatecase by
case
17%
Avoid cloud23%
Proactivelyblock
3%
Sources: Quocirca - Digital identities &
the open business report March 2013
Fortinet survey Oct 2013
89 have at least one personal cloud account70 of them have used their account for work12 of them admits storing work passwords16 financial information,22 critical docs like contracts/business plans,33 store customer data in them
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Shift in IT user expectations
Centralised
Servercentric
Wrap
IT
Distributed
PCcentric
Push
Seniority
Mobile
Peoplecentric
Pull
Need
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Evolution or revolution in attachment
Personal Hive
Terminal Peripheral
MultipleSingle
Independent
Control
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The Hive at work
Workplace flexibility Social connections External business connections
MobileCollaborativeConsumerisedEdge
PervasiveIntelligentData absorbing
Connectivity
VirtualisedCloudBig DataCore
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More mobile & decline of the desk
It looks to us like the majority of enterprise computingis being done on mobile devices, in particular tablets.That broke the old model Eric Schmidt Oct 2013
need somewhere else to hangout?
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0%20%
40%
60%
80%
At home
In the office
In a hotel
On an airplane
At a coffee shop
On publictransport
Work remotely
Feel more productive
Places & productivity
Source: iPass mobile workforcereport May 2013
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Impact of decline of the desk
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more pressure on communications
Virtual, video, social and unified?
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Social connections
Connected Business
UC work in progress
Mobile & cloud symbiosis
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Making predictions
Source: Best left unmentioned, 1998
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Personal experience unified?
5 primary email addressese-calendar entries to 19911000s of phone numbers
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0% 20% 40% 60%
IP PBX
Unified Messaging/Visual Voicemail
Instant messaging
Unified Communications client
Shared/collaborative teamspaces
Audio conferencing
PC based software
Moile soft client extension
Web conferencing
Enterprise social media tools
Video conferencing
Whats most used currently?
Source: Frost&Sullivan Logitech UC paperJuly 2013
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Unified comms on smartphone or tablet0% 20% 40% 60%
Microsoft (eg Lync)
Cisco (eg Jabber)
IBM (eg Sametime)
Avaya (eg one-X)
Siemens (eg OpenScape)
Source: iPass mobile workforce reportSept 2013
However two thirds
had UnifiedComms on theirsmartphone or tablet
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0% 20% 40% 60% 80%
Better user productivity
More effective team working
More effective decision making
Cost savings on travel
Consolidation to IP telephony
Improve customer relationship
More home working
Personal benefits
Environmental benefits
Major factor Secondary factor
Source: Quocirca Visual Impact research 2007
What are the potential business benefits of the deployment ofcollaboration technology
Real unified benefits?
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Social connections
Connected Business
UC work in progress
Mobile & cloud symbiosis
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Going social?
CommunityMarketingSellingIdentityThings
Oh, and maybe collaboration?
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The evolution of communicationMarketplace
Customers
Businesspartners
Employees B2E
B2B
B2C
Mobile
Socia
l
B2A
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0%
20%
40%
Identify &communicate with
prospects
Improve customerretention
Better understandcustomer likes/
dislikes
Link to customerloyalty program
Profile potentialcustomers
Enable mobileapps for customer
access
Link with partnerprograms
Already doing Plan to/would like to
Use of social media to achieve goals
Source: Quocirca - Digital identities &the open business research March 2013
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0% 20% 40% 60%
Website
Social
Mobile web
Mobile apps
Mobile messaging
Companies
Agencies
Social marketing channel priorities
Source: ResponsysCross-channel Marketing Report 2012
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Social media already a source of identityUse of social
media as a source
of identity for
consumers
27Source: Quocirca, Digital identitiesand the open business Feb 2013
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Social+ Mobile = the personal cloud?
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Social connections
Connected Business
UC work in progress
Mobile & cloud symbiosis
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Traditional business communications
Support Sales
Lackey Leader
ActivePassive
External
Internal
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Unified communications
Support Sales
Lackey Leader
ActivePassive
External
Internal
Social collaboration
Multi-channel contact
People and Process or Technology?
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Minding the 3 Ps and Cs of UC
Convergence
Collaboration
Control
Plumbing
Processes
People
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User experience Maslow meets ISOEffective
Simple
Seamless
Assured
Unified
Capacity
Connectivity
UserPlumbing
VisualVirtual
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WebRTC Embed not Unify?
IT/telecoms convergence/collision crumple zone
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The evolution of video proliferation?
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Brave New World of Work1900s 2000s
Hierarchy Organisation Flat
Carrot and stick Motivation Gamification
Meetings Interaction Conferencing
Department Peers Virtual team
Water cooler Office gossip Social media
Imposition Collaboration Natural
Desks Furniture Couches
Office Workplace Anywhere
Typeable Interface Wearable
Kettle Beverage Pod
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Q ocirca 2014
All Quocirca reports and papers are FREE to downloadfrom www.quocirca.com
Finally, a plea for independent lifeboats(around 50 in UK are not funded by or part of RNLI)http://www.ferryside-lifeboat.co.uk/donations
Thank you