Mobile Shopping Fall 2012 Conference Agenda

Interact With And Learn From 30+ Cross IndustryMobile Leaders Including:

Online: www.Mobileshoppingfall.com • Call: 646-200-7530 OR 888-482-6012 • Email: [email protected] Now!

Retailers & Brands: Reserve your seatby July 31, 2012 &get $300 off!

Mobile Shopping Conference –An eTail Product

@M0bileSh0pping#mobileshopping

Sponsored by:

From the producers of Organized by

See p.12 for pricing.

Sephora JetBlue Urban Spoon Walgreens

Wal-Mart United Airlines HSN Office Max

AMC Theatres HauteLook American EagleOutfitters

SouthwestAirlines

Dell PeaPod Woodcraft Restaurant.com

October 22-24, 2012 • Omni Austin Southpark, Austin, TXwww.MobileShoppingFall.com

“Mobile Shopping is the must attend event for marketerslooking to refine their mobile strategies. It is a collaborativeenvironment for brands, service providers, and agencies toshare their first hand experiences. ” - Andrew Haynes, Director, eCommerce Marketing Strategy, Marriott International

The Only Event Focused Entirely On Driving Your CustomerTo The Point Of Sale Through The Mobile Channel

FOLLOW US!

October 22-24, 2012 • Omni Austin Southpark, Austin, TXwww.MobileShoppingFall.com

This conference is designed for Retail, CPG, Food &Beverage, Travel & Hospitality, and Entertainmentorganizations who need to answer the ROI question, beforeand after resources are dedicated to mobile. Attendees willbe part of the emerging group of professionals withmarketing, e-commerce, multichannel, product developmentand technology backgrounds that are spearheading theirorganization’s mobile efforts.

CMOs, CTOs, CIOs, SVPs, VPs and Directors of

•Mobile Commerce•Mobile Marketing andAdvertising

•Mobile Strategy• Emerging Technologies•Web/ Online Marketing•Digital Media• Consumer Products

• Customer Experience•Web Design & Development• Customer Loyalty• CRM• Information Technology •Mobile Payments• E-Commerce•Marketing

Mobile Shopping Brand Promise

•Advance Your mCommerce Strategy Prepare to assess and revamp your current mobile strategythrough analytics, data and testing

• Reach Your Multi-Device Customer Examine how to provide an engaging experience that isconsistent across all platforms

•Optimize Mobile Websites and AppsLearn best practices for mobile website and app developmentand advancement

•Optimize Your Tablet OfferingsDiscover the uniqueness of the tablet platform and prepare toenhance your tablet strategy

• Integrate Bleeding Edge TacticsSoar above the competition by implementing smart mobilepayments, targeted SMS strategies, QR Codes, augmentedreality and more!

Don’t play catch-up in mobile web advancement and in upgrading to an effective mobile channel strategy - simply attend MobileShopping Fall.

Here's Why Choosing Mobile Shopping Fall 2012 Gives You The Best Value For Your Money:

The Mobile Shopping Conference delivers 3 days of interactive learning and networking that specifically targets marketers andstrategists in Mobile Commerce. The content sets the standard for mobile strategy. Mobile Shopping Fall won’t bog you down in allthings eCommerce, but instead focus in on the heart of mobile strategy allowing you to get solutions to your most pressingchallenges. Senior, director and C-level executives who are key decision makers on mobile commerce as well as key players inmobile solutions gather to network, brainstorm and learn from one another how to deliver ROI through the mobile channel.

Brandon McGeeDirector, Global MobileDell

Jeffrey UlrichSr. Manager EmergingTechnologyUnited Airlines

Jay GreenbergDirector, eCommerce MarketingBed, Bath & Beyond

Andrew HaynesDirector, eCommerce Marketing StrategyMarriott International

Jim McDonnellSenior Manager of Digital Media &Emerging ChannelsPapa John’s

Sharon KnitterSenior Director of MobileCars.com

Kirit SarvaiyaHead, Enterprise ProductManagement, MultichannelMarketing SystemsGuitar Center

Kerstin M. ReinhartMobile & Social Media Manager DSW – Designer Shoe Warehouse

The Mobile Shopping Fall Team Would Like To Extend A Special Thank You To Our 2012Advisory Board:

2 Register Now! Online: www.Mobileshoppingfall.com • Call: 646-200-7530 OR 888-482-6012 • Email: [email protected]

Do YOU want to emerge as a mobile commerce leader in this tough and competitive market?

Who Should Attend:

ApparelEric SchmittDirector of MarketingAmerican Eagle Outfitters, Inc.

Kevin DiamondChief Technology OfficerHauteLook

AutomotiveSharon KnitterSenior Director of MobileCars.com

Stephen GandeeVP, Mobile & Emerging TechnologiesEdmunds.com

Consumer ElectronicsBrandon McGeeHead of Global MobileDell

Courtney KeatingVice President, New ProductsGE

Food/Beverage Brandon FinchDirector of eBusinessJelly Belly Candy Co.

Tim DorganVP, Managing Director – InteractivePeapod

Chris KrohnPresident & CMORestaurant.com

Conrad SaamDirector of MarketingUrban Spoon

RetailJaimee Scott Mobile ManagerBelk

Emery SkolfieldHead of E-CommerceThe Body Shop

Edward DeutscherVP of TechnologyHome Shopping Network

Steve BraunVice President Of E-CommerceOffice Max

Marcy ZelmarVP eCommerceSephora

Chris ReighleyDirector of eCommerceTotes-ISOTONER

Wendy BerghSenior Director, Mobile & Digital StrategyWal-Mart

Tim McCauleyDirector, Mobile CommerceWalgreens

Nancy MillerVice President of Internet Sales & DevelopmentWoodcraft

Travel & HospitalityMichael GoldrichDirector of eCommerce, eMeetings,eCollaboration & Call CenterDolce Hotels & Resorts

Jonathan StephenHead of Mobile JetBlue

Will PinnellDirector Mobile StrategySabre Holdings (Travelocity)

Kendall RamirezDirector of Customer Experience &MarketingSouthwest Airlines

Jeffrey UlrichSenior Manager, Emerging TechnologyUnited Airlines

Sports / Fitness /Entertainment

Brent CookeVP – Guest MarketingAMC Theaters

Grace MaseVP of eCommerceBeach Body

Franco RuggeriDirector of CNET MobileCBS Interactive

Nick SchenckDirector of Integrated MediaHouston Texans

Industry ExpertsLelah ManzChief Strategist, eCommerceAkamai

Executive RepresentativeBarclays

Chip FishburneVP of Mobile CommerceFirethorn

Eric FeinbergSenior Director of Mobile,Media & Entertainment,Foresee

Peter SheldonSenior AnalystForrester Research

Alex MullerCEO & FounderGPShopper

Sourabh NiyogiCEOMdotM

Mickey Alam KhanEditor-In-ChiefMobile Commerce Daily

Kent GriffinSr. Product ManagerPayPal

Marci TroutmanCEOSiteminis

Sponsored By:3

2012 Mobile Shopping Fall Speaking FacultyIntroducing the

The Mobile Shopping Team WouldLike To Thank Our OutstandingSpeaker Faculty! If you are from one of our esteemedspeakers’ companies, we would like toextend to you a 25% discount* off theconference price to attend Mobile ShoppingFall 2012! Please mention booking code19025.003XZ525 when registering.

*Discount applies to retailers and brands only.

8:00 Networking Breakfast And Conference Registration

8:45 Chairperson’s Opening RemarksMarci Troutman, CEO, Siteminis

9:00 Opening Scene Setter: The State Of Mobility AndAssessing The Future Of Mobile Will Pinnell, Director of Mobile Strategy, Sabre Holdings, ParentCompany of Travelocity

9:35 Keynote Presentation: Mobile And The Omni-ChannelShopper: Leveraging The Digital Wallet To Enable ASmart And Customized Payment ExperienceKent Griffin, Sr. Product Manager, PayPal Mobile

10:15 Morning Refreshment Break And NetworkingOpportunity

10:45 Panel: Make Room For Mobile! Moving Mobile ProjectsFrom Afterthought To The ForefrontMichael Goldrich, Director of eCommerce, eMeetings,eCollaboration & Call Center, Dolce Hotels & ResortsBrandon Finch, Director of eBusiness, Jelly Belly Candy Co.Alex Mueller, CEO, GPShopper

11:30 Interactive Roundtable Discussions*Each table will rotate 4 times with 20 minute discussion time and10 minutes for recap at the end

Table 1: Native App Development Vs. HTML 5 Optimization Moderator: Franco Ruggeri, Director of CNET Mobile, CBSInteractive

Table 2: Setting The Mobile Standard For Best Practices InMobile Web And App Development

Table 3: Setting The Standard For Mobile Attribution Modeling

Table 4: Enter The Gaming Era: Introducing Gaming To YourMobile Strategy

1:00 Networking Lunch For All Attendees

2:00 Keynote: Fleeting Vs. Facts: Determining Which MobileElements Will Have Long-Term ImpactEric Feinberg, Senior Director of Mobile, Media & Entertainment,Foresee

2:40 Quick Fire Hour: Mobile Platform Strategy And Analytics

3:40 Afternoon Refreshment Break And NetworkingOpportunity In The Mobile Marketplace

4:10 Keynote: Meeting Customer Demand For Mobile Site AndApplication PerformanceLelah Manz, Chief Strategist, eCommerce, Akamai

4:50 Panel: Doing The Device Juggle: How To Support MultipleDevices In A Fast And Cost Effective MannerBrandon McGee, Head of Global Mobile, DellChris Reighley, Director of eCommerce, Totes-ISOTONERJeffrey Ulrich, Senior Manager, Emerging Technology, UnitedAirlines

5:35 Closing Panel: Getting The Green Light: How To Gain Buy-In From The C-Suite For Mobile AdvancementsWendy Bergh, Senior Director, Mobile & Digital Strategy, Wal-Mart Marcy Zelmar, VP of eCommerce, Sephora Chris Krohn, President & CMO, Restaurant.com

6:20 Recap Of Day OneMarci Troutman, CEO, Siteminis

6:30 Networking Cocktail Reception For All Attendees In TheMobile Marketplace

8:00 Networking Breakfast And Conference Registration In TheMobile Marketplace

8:45 Chairperson’s Opening RemarksExecutive Representative, Barclaycard US

9:00 Keynote: So You’ve Got An App – Now What? UncoveringThe Secrets Behind A Successful App Strategy Jonathan Stephen, Head of Mobile, JetBlue

9:35 Keynote: The Conversion Excursion: Incorporating SmartMobile Payments Solutions Into Your Strategy That DrivePurchases On The Mobile DeviceChip Fishburne, VP Mobile Commerce, Firethorn

10:15 Morning Refreshment Break And NetworkingOpportunity In The Mobile Marketplace

10:45 Quick Fire Hour: Mobile Transactions And Security

11:45 Panel: Customer Behavior And Your Mobile Strategy –Assessing How One Drives The Other Mickey Alam Khan, Editor-In-Chief, Mobile Commerce Daily Steve Braun, Vice President Of E-Commerce, Office MaxKendall Ramirez, Director of Customer Experience & Marketing,Southwest Airlines


1:30 BREAKOUT DISCUSSIONS: Choose Any Session BetweenTrack A or B continued next page

Monday, October 22, 2012 • Assessing And Redefining Your Mobile RoadmapDAY ONE

Tuesday, October 23, 2012 • Maximizing Your Mobile StrategyDAY TWO

Agenda At A Glance


Wednesday, October 24, 2012Harnessing Advanced Tactics To Stand Out Amongst Your Competition

DAY THREE


4:10 Interactive Roundtable Discussions*Each table will rotate 4 times with 20 minute discussion time and10 minutes for recap at the end

Table 1: Incorporating Mobile Solutions In Store To Provide ASeamless Shopping ExperiencePeter Sheldon, Senior Analyst, Forrester Research

Table 2: Incorporating Augmented Reality To Enhance TheShopping ExperienceBrent Cooke, VP – Guest Marketing, AMC Theaters

Table 3: The Mobile Wallet – How Will It Change TheShopping Experience For Consumers And Businesses?

Table 4: Leveraging Shopping Apps To Combat The “ShowRooming Effect”

5:40 Recap Of Day Two

5:50 Cocktail Reception For All Attendees In The MobileMarketplace

8:00 Networking Breakfast And Conference Registration InThe Mobile Marketplace

8:45 Chairperson’s Remarks

9:00 Case Study: In-House Mobile Solution Development Vs.Outsourced Solutions: Determining When And If YouShould Make The MoveKevin Diamond, Chief Technology Officer, HauteLook

9:35 Panel: The Savvy Shopper: How Is In-Store ProductScanning Enhancing The Shopping Experience?Eric Schmitt, Director of Marketing, American Eagle OutfittersTim McCauley, Director, Mobile Commerce, Walgreens


10:50 Quick Fire Hour: Advanced Tactics

11:50 Case Study: Crafting A Mobile Messaging Campaign ThatDraws Customers Closer To Your BrandNick Schenck, Director of Integrated Media, Houston Texans


1:25 Panel: Surveying The Mobile Advertising Landscape:What Does The Space Currently Look Like? Steve Braun, Vice President Of E-Commerce, Office MaxEmery Skolfield, Head of E-Commerce, The Body Shop

2:10 Case Study: Devices Have Changed, How About YourMobile Sites? Revamping Your Mobile Websites For ANew Generation Of Mobile DevicesNancy Miller, Vice President of Internet Sales & Development,Woodcraft

2:45 Closing Case Study: Creating A Seamless CustomerExperience That Reaches Your Multi-Device ShopperTim Dorgan, VP, Managing Director – Interactive, Peapod

3:20 Closing Remarks – Conference Recap

3:30 Close Of Mobile Shopping Fall 2012

BREAKOUT DISCUSSIONS: Choose Any Session Between Track A or B

TRACK A: Optimizing The Tablet Platform TRACK B: Customer Engagement Through Social Media


1:45 Panel: Developing The Tablet’s Identity: How To DifferentiateYour Tablet Experience From Your Mobile Experience Chris Reighley, Director of eCommerce, Totes-ISOTONERStephen Gandee, VP of Mobile & Emerging Technologies, Edmunds.com

2:30 Case Study: Optimizing Your Tablet Experience To Provide ATrue Value Add For Your Customer Edward Deutscher, VP of Technology, Home Shopping Network

3:05 Case Study: Understanding The Tablet Shopper ThroughResearch, Analytics And TestingSharon Knitter, Director of Mobile, Cars.comPeter Sheldon, Senior Analyst, Forrester Research

Chairperson’s Remarks

Panel: Social Media Engagement & Customer Loyalty Courtney Keating, Vice President, New Products GE Capital, RetailFinanceJaimee Scott, Head of Mobile, Belk

Case Study: The Social, Local, Mobile Movement: What Is It& Where Does It Fit Into Your Mobile Strategy?Conrad Saam, Director of Marketing, Urban Spoon

Case Study: Get Engaged, Get Noticed! Delivering ValueAdded Content Through Social EngagementGrace Mase, VP of eCommerce, Beach Body

Agenda At A Glance continued

5 Sponsored By:

Assessing And Redefining Your Mobile RoadmapMobile is no longer questionable as a necessary channel to reach your customer. However, many brands are still questioning the stability, effectiveness andreach of their current mobile strategy. Our industry leaders will tackle the most critical roadmap development challenges including: gaining C-Suite buy-infor further mobile initiatives, analyzing the facts about what elements are key for your mobile strategy, gathering insightful analytics and breaking down thebest practices of web and app development. The road to a successful mobile program is not paved in gold, so these stand-out players will show you how toachieve the unique mobile fingerprint you’ve been working for.

8:00 Networking Breakfast And Conference Registration

8:45 Chairperson’s Opening RemarksMarci TroutmanCEOSiteminis

9:00 Opening Scene Setter: The State Of Mobility – AssessingThe Future Of Mobile According to Gartner, by 2014, over 3 billion of the world's adultpopulation will be able to transact electronically via mobile or Internettechnology, with a 90% mobile penetration rate globally. These continuedadvancements in mobile payments, commerce and banking will make iteasier to electronically transact via mobile devices. Physical passports,wallets, and credit cards will give way to virtual currency and bio-metricidentification. From location-based contextually-aware services to complexpolicy-based e-commerce, content isn’t simply merging into newplatforms, but evolving to be more relevant, timely, and personal. Here’syour opportunity to learn what your company can do to stay competitiveand relevant as mobile technology continues to evolve.

Will Pinnell Director of Mobile StrategySabre Holdings, Parent Company of Travelocity

9:35 Keynote Presentation: Mobile And The Omni-ChannelShopper: Leveraging The Digital Wallet To Enable A SmartAnd Customized Payment Experience

Kent GriffinSr. Product ManagerPayPal Mobile

10:15 Morning Refreshment Break And Networking Opportunity

10:45 Panel: Make Room For Mobile! Moving Mobile ProjectsFrom Afterthought To The ForefrontAlthough mobile has proven that it’s a necessary and separate channelthat must be developed, nurtured and taken care of as such, why is it thatmobile projects are often forced to take a back seat to desktop and othermarketing projects? This panel will address overcoming internalcompetition to complete mobile projects, developing an agile workingenvironment to develop mobile specific tasks and getting all teams onboard to make mobile a scalable channel.

Michael GoldrichDirector of eCommerce, eMeetings, eCollaboration & Call CenterDolce Hotels & Resorts

Brandon FinchDirector of eBusinessJelly Belly Candy Co.

Alex MuellerChief Executive OfficerGPShopper

11:30 Interactive Roundtable Discussions*Each table will rotate 4 times with 20 minute discussion time and 10minutes for recap at the end

Table 1: Native App Development Vs. HTML 5 Optimization

Moderator: Franco RuggeriDirector of CNET MobileCBS Interactive

Table 2: Setting The Mobile Standard For Best Practices In MobileWeb And App Development

Table 3: Setting the Standard For Mobile Attribution Modeling

Table 4: Enter The Gaming Era: Introducing Gaming To Your MobileStrategy


2:00 Keynote: Fleeting Vs. Facts: Determining Which MobileElements Will Have Long-Term ImpactIf you’re not measuring the mobile customer experience then you’re justoperating in the dark. With the mobile channel rapidly expanding, it’s vitalto evaluate the consumer experience from the customer’s perspectivewith a precise, reliable, credible, and accurate technology. Whenmeasured properly, you will clearly see which mobile initiatives will deliverthe best ROI for your business and shed light on what impact the mobileexperience really has on future use, purchases, purchase intent, loyalty,and retention. Learn why using just behavioral metrics to measurecustomer satisfaction doesn’t work in the mobile space; how to focusyour company’s resources using analytics that scientifically measurecustomer satisfaction, quantify its impact and predict customer behavior,not just report it; and what works and doesn’t work from the customer’sperspective.

Eric FeinbergSenior Director of Mobile, Media & EntertainmentForesee

2:40 Quick Fire Hour: Mobile Platform Strategy And AnalyticsThese unique sessions are designed to give you practical solutions, storiesand the answers to the questions you care about. 3 solutions, 3 stories.Your questions – answered.You want insight. You want data. You want the numbers. You want theanalytics behind delivering easy access to products and services to yourmobile customer. Learn through stories of implementation how to build,integrate, and optimize your mobile platform strategy while gainingvisibility into mobile user success and failure, making the right mobileinvestment, and accelerating time to market.Three 15 minute presentations followed by 15 minute quick fire Q&AMobile Solution Provider Opportunity: If interested in sponsoring thissession, please contact Alexandra Burke, Sponsorship/ExhibitionDirector, at 646-200-7443 or [email protected]


4:10 Keynote: Meeting Customer Demand For Mobile Site AndApplication PerformanceMobile experiences across devices, operating systems and networks havegrown from a “nice-to-have” communication channel into mission-criticalpoints of interaction and commerce. As the capabilities of mobile deviceshave deployed and matured, organizations have struggled to deliverexperiences that perform well enough to meet user expectations. In thissession, Akamai will cover best practices for optimizing mobile

Monday, October 22, 2012 DAY ONE


So, you’ve launched your mobile campaign. You’ve built an app and/or mobile website. Now what? You’re currently engaging with your customers viamobile but how are you pushing these efforts to the next level to reach that ultimate end goal – ROI? Our industry leaders are here to show you whatmust be done to ensure a satisfactory customer experience that encourages shoppers to the point-of-sale via mobile phone and tablet device.

Day One: Assessing And Redefining Your Mobile Roadmap continued

performance. As well as how content providers meet mobile userexpectations, the unique challenges presented by delivery over networks,what to consider when balancing mobile performance and usability andhow consumers expect mobile web sites and apps to perform.

Lelah ManzChief Strategist, eCommerceAkamai

4:50 Panel: Doing The Device Juggle: How To Support MultipleDevices In A Fast And Cost Effective MannerEvery brand strives to be as competitive in the mobile landscape aspossible; this means reaching customers on multiple devices and ensuringthe experience is consistent and enjoyable across all platforms. This panelof experts will focus in on supporting multiple app experiences, leveragingHTML 5 to unify your brand’s experience and ensuring all mobile tasks aredelegated within your organization – all while avoiding exceeding yourmobile budget.

Brandon McGeeHead of Global MobileDell


Jeffrey UlrichSenior Manager, Emerging TechnologyUnited Airlines

5:35 Closing Panel: Getting The Green Light: How To Gain Buy-InFrom The C-Suite For Mobile AdvancementsSo you’ve stepped into the mobile space, awesome! But every mobilemarketer and strategist knows that getting into the space is one thingwhile maintaining an up-to-date presence is an entirely separatechallenge. These industry experts will teach you how to make your casefor mobile advancements by conveying the impact of mobile on youroverall business, revealing analytics from your initial foray in mobile, andarticulating mobile’s distinct difference from eCommerce and why it mustbe developed as a unique channel.

Wendy BerghSenior Director, Mobile & Digital StrategyWal-Mart

Marcy ZelmarVP of eCommerceSephora

Chris KrohnPresident & CMORestaurant.com

6:20 Recap Of Day OneMarci TroutmanCEOSiteminis

6:30 Networking Cocktail Reception For All Attendees In TheMobile Marketplace

Maximizing Your MobileStrategy

Tuesday, October 23, 2012

8:00 Networking Breakfast And Conference Registration In TheMobile Marketplace

8:45 Chairperson’s Opening Remarks

9:00 Keynote: So You’ve Got An App – Now What? UncoveringThe Secrets Behind A Successful App Strategy Stepping into the mobile app space can be intimidating yet exciting all atonce. Your app is developed, deployed and now at the fingertips of yourcustomers 24/7, but what do you do next? In this session JetBlue’s Headof Mobile will guide us along the road of mobile app development,defining initial goals and strategy and incorporating elements that keepyour brand’s customers fully engaged with your brand through an appoffering that delivers exactly what they crave.

Jonathan Stephen Head of MobileJetBlue

9:35 Keynote: The Conversion Excursion: Incorporating SmartMobile Payments Solutions Into Your Strategy That DrivePurchases On The Mobile Device

Chip FishburneVP Mobile CommerceFirethorn

10:15 Morning Refreshment Break And Networking OpportunityIn The Mobile Marketplace

10:45 Quick Fire Hour: Mobile Transactions And SecurityThese unique sessions are designed to give you practical solutions storiesand the answers to the questions you care about. 3 solutions, 3 stories.Your questions – answered.With all the chatter surrounding mobile payments, it’s often difficult toget a clear view of what’s taking place in this space. These leaders inmobile transactions are sharing stories of innovation and integrationthrough smart payments solutions and NFC technologies all whileprotecting the end-user. Three 15 minute presentations followed by 15 minute quick fire Q&AMobile Solution Provider Opportunity: If interested in sponsoring thissession, please contact Alexandra Burke, Sponsorship/ExhibitionDirector, at 646-200-7443 or [email protected]

11:45 Panel: Customer Behavior And Your Mobile Strategy –Assessing How One Drives The Other Too often mobile offerings are built solely with the company’s overarchinggoals in mind, completely over looking the number one driving factor –the customer. The customer’s expectations and experience should be frontof mind when developing a mobile strategy and that is why thesepanelists will discuss analyzing the way customers engage with yourbrand, their mobile devices and determining how to deliver the bestexperience suitable for your customer.

Mickey Alam KhanEditor-In-ChiefMobile Commerce Daily

DAY TWO

7 Sponsored By:


BREAKOUT DISCUSSIONS: Choose Any Session Between Track A or B

TRACK A: Optimizing The Tablet Platform TRACK B: Customer Engagement Through Social Media

The Tablet: Some like to think of it as an oversized phone. Others view it as aminiature lap-top. The truth is – it’s neither. The tablet device is a uniqueplatform that presents a separate set of challenges and opportunities all itsown. This track gathers experts who will break down the necessarycomponents of a tablet specific offering. From site optimization to appdevelopment – it’s time to harness the power of these popular devices andgive your tablet specific shoppers exactly what they’re craving.


1:45 Panel: Developing The Tablet’s Identity: How To DifferentiateYour Tablet Experience From Your Mobile Experience Has your brand been subscribing to the notion that one should “do untotablet and you would do unto mobile”? Looks like it’s time for a tabletoverhaul! These panelists will discuss utilizing the full functionality of the tabletplatform, overcoming UX/UI design fragmentation and incorporating featureslike responsive design in order to gain optimal usage of this unique screen.


Stephen GandeeVP of Mobile & Emerging TechnologiesEdmunds.com

2:30 Case Study: Optimizing Your Tablet Experience To Provide ATrue Value Add For Your Customer To be in the tablet space means to do something unique, give your customersomething mobile yet nearly tangible that you can’t achieve through otherchannels. Learn how HSN has differentiated their tablet app offering toenhance the shopping experience via live streaming and video on demand.HSN has integrated features such as live chat and check-in capabilities toengage customers in social shopping activities. Their tablet app "Watch"experience also provides an enhanced way for their customers to engage withthe live show and discover additional programming and content.

Edward DeutscherVP of TechnologyHome Shopping Network

3:05 Case Study: Understanding The Tablet Shopper ThroughResearch, Analytics And TestingThere’s no doubt that shopping through the tablet device is on the rise. Manybrands are seeing more traffic via the tablet channel than the desktop, twoyears ago who could have imagined that? So what must you offer your tabletshopper to keep them happy? Cars.com and Forrester Research will discuss thedata, analytics and testing behind delivering a truly optimized tablet offering.

Sharon KnitterDirector of MobileCars.com


Leading brands interact with customers through a variety of channels, notleast of all Social Media. Social Media has evolved to mean more than simplyposting a branded Facebook page and sending out a few promotional tweets.Customers who engage with brands via the Social channel want content, theywant a two-way engagement that shows you’re attentive to their wants andneeds. So how does one marry Social Media and mobile to leverage customerloyalty, how about one-on-one engagement? Oh, and what in the world is aSoLoMo? Our Social Media experts are here to help.

Chairperson’s Remarks

Panel: Social Media Engagement And Customer Loyalty Social media channels take down the barrier between the brand and thecustomer so that one is almost immediately accessible to the other. So howare brands taking that access further and turning it into a unique customerloyalty channel? Our panelists will discuss the power of check-ins, socialrewards, and providing on-the-go immediate access through the socialchannel.

Courtney KeatingVice President, New ProductsGE Capital, Retail Finance

Jaimee ScottMobile ManagerBelk

Case Study: The Social, Local, Mobile Movement: What Is It &Where Does It Fit Into Your Mobile Strategy?Have you caught wind of the SoLoMo buzz? Urban Spoon is here to teachyou exactly what it means to be in social, local and mobile. Get ready tooptimize your digital storefront for local SEO, leverage check-ins and onlinecustomer reviews to drive foot-traffic and make use of local search results,social streams and app usage data to drive highly targeted messaging to theright consumers.

Conrad SaamDirector of MarketingUrban Spoon

Case Study: Get Engaged, Get Noticed! Delivering ValueAdded Content Through Social EngagementBeach Body has proven to be a stand out leader in leveraging Facebook,Google+, Twitter, Pinterest, Instagram (and countless others!) as uniqueengagement tools. Learn how their team is integrating mobile devices forcontextual and relevant experiences, aligning mobile strategies with desiredcustomer touch points and treating social media outlets as a unique spaceunlike traditional marketing channels.

Grace MaseVP of eCommerceBeach Body

4:10 Interactive Roundtable Discussions*Each table will rotate 4 times with 20 minute discussion time and 10minutes for recap at the end

Table 1: Incorporating Mobile Solutions In Store To Provide ASeamless Shopping Experience


Table 2: Incorporating Augmented Reality To Enhance TheShopping Experience

Brent CookeVP – Guest MarketingAMC Theaters

Table 3: The Mobile Wallet – How Will It Change The ShoppingExperience For Consumers And Businesses?

Table 4: Leveraging Shopping Apps To Combat the “Show RoomingEffect”

5:40 Recap Of Day Two

5:50 Cocktail Reception For All Attendees In The MobileMarketplace

Day Two: Maximizing Your Mobile Strategy continued


3:40 Afternoon Refreshment Break And Networking Opportunity In The Mobile Marketplace


The mobile landscape is ever evolving. Even the savviest of mobile developers and marketers can become lost in the “mobile Tower of Babel.” So on DayThree of Mobile Shopping Fall we will look forward at the must haves for mobile in 2013. We will focus in on the greatest in mobile messaging strategies,multi-device reach, scanning & shopping, and much more!

8:00 Networking Breakfast And Conference Registration InThe Mobile Marketplace


9:00 Case Study: In-House Mobile Solution DevelopmentVs. Outsourced Solutions: Determining When And IfYou Should Make The MoveWhen it comes to mobile advancements, nothing says “we’ve arrived”more than the ability to internalize the development of your mobilesolutions. But how do you know when it’s time to take the leap intoin-house? In this session we will review HauteLook’s assessment of allthe choices in the mobile landscape and the methodology for makingbuild or buy decisions for a mobile site, a touch web site, apps foriPhone, iPad and Android, and supporting technologies. The sessionwill also address strategic lessons and best practices for determiningwhether to build or buy. Diamond will cover key success factors inmember accessibility and engagement within mobile.

Kevin DiamondChief Technology OfficerHauteLook

9:35 Panel: The Savvy Shopper: How In-Store Scanning AppsAre Effecting Brick And Mortar Business ModelsIn-store mobile scanning and shopping takes on several meanings forbrands depending upon who you are. If you’re a big-box retailer,perhaps you’re combating “show rooming”. If you’re in the apparelsector perhaps you’re providing deals to reward your customer. Orperhaps you’re putting the power of product info into the shopper’shands to provide a more convenient and enjoyable shoppingexperience. No matter your purpose, our experts are here to share howin-store scanning can advance your brand’s reach and engagementwith consumers that will keep them coming back for more.

Eric SchmittDirector of MarketingAmerican Eagle Outfitters

Tim McCauleyDirector, Mobile CommerceWalgreens


10:50 Quick Fire Hour: Advanced TacticsThese unique sessions are designed to give you practical solutionsstories and the answers to the questions you care about. 3 solutions, 3stories. Your questions – answered.

It’s time to take your brand to the cutting edge of mobile. You’ve beentoying with the concept of location based technologies, augmentedreality, and barcode scanning. Brands who’ve adopted early have seenthe benefits. Our industry leaders will teach you how to implementbleeding edge technologies into your strategy to deliver a uniquebrand experience.

Three 15 minute presentations followed by 15 minute quick fire Q&A

Mobile Solution Provider Opportunity: If interested in sponsoring thissession, please contact Alexandra Burke, Sponsorship/ExhibitionDirector, at 646-200-7443 or [email protected]

11:50 Case Study: Mobile Messaging Campaigns That DrawCustomers Closer To Your BrandIn this session, Nick Schenck will demonstrate how to increase mobile userengagement and acquisition through a variety of methods online, as well asthrough social, print, broadcast and other media. We’ll explore how theHouston Texans grew their combined text databases to 20,000+ in 18months, and generated 100k+ downloads of the Texans Mobile app in fourmonths, through a variety of user engagement strategies and tactics. Theseinclude polls, voting, advertising and content.

Nick SchenckDirector of Integrated MediaHouston Texans


1:25 Panel: Surveying The Mobile Advertising Landscape: WhatDoes The Space Currently Look Like? Let’s take a step into a relatively uncharted territory. Mobile advertising hasbeen whispered about, experimented with and now it’s time to implement ina way that makes sense for your specific brand. From optimizing for mobilesearch to testing out a mobile banner display – it’s all about driving downchallenges, setting practical goals and aligning them with your overarchingmobile strategy and advertising strategy. These panelists will discuss takingthe plunge into mobile advertising.


Emery SkolfieldHead of E-CommerceThe Body Shop

2:10 Case Study: Devices Have Changed, How About YourMobile Sites? Revamping Your Mobile Websites For A NewGeneration Of Mobile DevicesBefore the first birthday of Woodcraft’s mobile optimized website, it’s alreadytime to rewrite! The initial implementation of the mobile site went betterthan expected – with mobile orders and sales growing at over 200%. Butnow that Woodcraft.com is getting a new look with the fashionably newresponsive design and guided navigation, we had to make sure the mobilesite was just as modern. Nancy Miller will take you through the mobilerewrite process with a responsive designed website as the base, the choicesmade along the way, the analytics used, and the mobile bridges built forWoodcraft’s stores.

Nancy MillerVice President of Internet Sales & DevelopmentWoodcraft

2:45 Closing Case Study: Creating A Seamless CustomerExperience That Reaches Your Multi-Device Shopper

Online grocery shopping is different than other e-commerce. Shoppers buy 50-60unrelated, consumable items that are a mix of staples and indulgences...itemsthat they think of in a variety of settings at a variety of times. These factors makemobile the perfect compliment to the desktop grocery shopping experience.Peapod is a 23 year veteran of e-grocery and has continued to innovate in themobile space. Multiplatform e-grocery shopping has paid off for Peapod in largerbasket size, enhanced loyalty and improved margins. Hear how Peapod's mobileapps and virtual stores are re-shaping the e-grocery business.

Tim DorganVP, Managing Director – InteractivePeapod

3:20 Closing Remarks – Conference Recap

3:30 Close Of Mobile Shopping Fall 2012

Harnessing Advanced Tactics ToStand Out Amongst Your Competition

Wednesday, October 24, 2012DAY THREE

9

About Our Sponsors

Here are the top 5 reasons Mobile Shopping Fall 2012 is the leadingforum to invest your marketing and business development dollars:

• Full exposure to 150-200 qualified conference attendees comprised ofsenior level executives responsible for their company’s mobile strategy

• Extensive networking opportunities, allowing for face to face customercontact and one on one meetings

• Tailor-made sponsorship packages that enable you to position your companyto achieve your business objectives

• Opportunity to align your solution with the brand-side industry leaders

• High flow of traffic through the solutions zone during breakfast, coffeebreaks and receptions

Akamai® is the leading cloud platform for helping enterprises provide secure, high-performing user experiences on anydevice, anywhere. At the core of the Company's solutions is the Akamai Intelligent Platform™ providing extensive reach,coupled with unmatched reliability, security, visibility and expertise. Akamai removes the complexities of connecting theincreasingly mobile world, supporting 24/7 consumer demand, and enabling enterprises to securely leverage the cloud.To learn more about how Akamai is accelerating the pace of innovation in a hyperconnected world, please visitwww.akamai.com or blogs.akamai.com, and follow @Akamai on Twitter.

Headquartered in Wilmington, Del., Barclays creates customized, co-branded credit card programs for some of thecountry’s most successful travel, entertainment, retail, affinity and financial institutions. Barclays, part of Barclays RetailBusiness Banking division, is a leading global payment business that helps consumers, retailers and businesses to makeand accept payments flexibly, and to access short-term credit when needed. The company is one of the pioneers of newforms of payments, and is at the forefront of developing viable contactless and mobile payment options for today andcutting edge forms of payment for the future. For more information please visit www.barclaycardus.com.

Firethorn Mobile, Inc., a wholly owned subsidiary of Qualcomm Incorporated (NASDAQ: QCOM), is an importantparticipant in the mobile commerce ecosystem. With its mobile domain expertise, Firethorn Mobile is creating a new andinnovative way for consumers to make purchases while on the go and without the need to carry cash or plastic. For moreinformation about Firethorn Mobile, visit www.firethornmobile.com.

Foresee is a pioneer in customer experience analytics, ForeSee continuously measures satisfaction across customer touchpoints and delivers critical insights on where to prioritize improvements for maximum impact. Because ForeSee’s superiortechnology and proven methodology connect the customer experience to the bottom line, executives and managers areable to drive future success by confidently optimizing the efforts that will achieve business and brand objectives. Theresult is better business for companies and a better experience for consumers. Visit us at www.ForeSee.com for customerexperience solutions and original research.

GPShopper (www.gpshopper.com), a New York City-based company with offices in NYC and Chicago, develops mobilesolutions for major retailers and brands to drive sales, increase in-store engagement, and promote brand loyalty.GPShopper specializes in the development of mobile websites and applications for retailers. Clients include Express, BestBuy, bebe, The North Face, F. Schumacher & Co., and others. The company’s solutions deploy a highly interactive andanalytics-based approach to mobile commerce, loyalty, merchandising and marketing. GPShopper’s applications andmobile web sites have won the awards from the National Retail Foundation (NRF), Direct Marketing Association (DMA),eTail, AT&T and Intel for excellence in mobile innovation. The company has also been featured in the Wall Street Journal,New York Times, USA Today, Good Morning America and ABC News for its mobile retail platform.

PayPal is the faster, safer way to pay and get paid. The service allows customers to send money without sharing financialinformation and the flexibility to pay using their account balances, bank accounts, credit cards or promotional financing.PayPal's Mobile Express Checkout enables retailers to easily accept payments on their mobile sites and apps. Consumersenjoy a fast, easy, and secure checkout via mobile devices with PayPal. Visit www.paypal.com/mobilecheckout for moreinformation.

Siteminis is the leading customized mobile commerce provider today, delivering a holistic solution to help companies attractand engage new customers through an innovative revenue stream. Our leadership team has more than 60 years and a rich,diverse background in ecommerce, technology, software development and the retail industry – both big box and boutique.Our project management team has unparalleled experience in e- and mCommerce and is well-equipped to provideprofessional support tailored to meet your needs. We provide technology and consulting services, which are seamlesslyintegrated into your internal resources to develop a solution that supports your online marketing and brand strategy.

INTERESTED IN PRESENTING YOUR SOLUTION TOTHE TOP INFLUENCERS IN MOBILE COMMERCE?

Opportunities are limited! Call Alexandra Burke at 646-200-7443or email [email protected] for more details on sponsoringMobile Shopping Fall 2012


Through the use of online marketing vehicles such aswebinars and content syndication, WBR Digital providesyear-round access and lead generation opportunities forsolution providers.

REACH our audience o f over 15,000 seniorlevel decision makers!Contact David Matthews to learn more. David Matthews,Digital Sales Manager – Tel: 646-200-7546,[email protected]

What is WBR Digital?

About Our Media Partners

Integrated Solutions For Retailers magazine helpsretail executives make informed decisions abouttechnology and operations solutions for all of their

sales channels. The magazine provides insight on how retailers can achievecritical business objectives by integrating leading-edge solutions across theretail enterprise.

Jack Myer’s Business Reports Media BizBlog For more than 20-years Jack MyersMedia Business Report has provided industry-

leading trends and forecasts on advertising and marketing spending. Ourweekly subscriber-only service, which is underwritten by many of the mediaindustry’s leading companies, includes exclusive industry insights andcommentary to support day-today business decision-making. Subscribersreceive exclusive reports on media organizations and profiles of early stagecompanies, including proprietary industry-leading research on theperceptions of advertising executives toward media company value andmedia sales organization performance. Subscribers to Jack Myers MediaBusiness Report also underwrite the free MediaBizBloggers.com thought-leadership blog platform for industry professionals andJackMyersThinkTank.com.

Mobile Commerce DailyMobile Marketer:

• The most read publication on mobile marketing, media and commerce• Content focused on how marketers use the mobile channel for

branding, customer acquisition and customer retention• Target audience is advertisers, agencies, mobile service providers,

publishers and wireless carriers• Sign up for the daily newsletters www.mobilemarketer.com and

www.mobilecommercedaily.com

PYMNTS.com is an online media channel thatcaptures user-generated and expert-driven

commentary, information, news, and analysis on “what’s next” in thepayments sector worldwide. The site provides a platform for industryprofessionals to share content related to company and productdevelopments, to tap into the collective commentary and analysis fromexperts, bloggers and industry pundits, and to interact with industrythought leaders and other influencers on topics of critical importance tothe future of the sector. A joint venture of Business Wire, a BerkshireHathaway Company, and Market Platform Dynamics, PYMNTS.comredefines the ways in which B2B news and information is both generatedand distributed.

RetailWire is the retail industry's premier onlinediscussion forum. RetailWire goes beyond conventionalheadline news reporting. Each business morning,

RetailWire editors pick news topics worthy of commentary by its"BrainTrust" panel of industry experts, and the general RetailWiremembership. The results are virtual round tables of industry opinion andadvice covering key dynamics and issues affecting the retailing industry.RetailWire membership is free to all qualified retail industry professionals.Over two-thirds of members are in top executive or senior managementpositions, representing a broad cross section of retail channels and thecompanies that supply them. RetailWire is supported via sponsorships byleading retail suppliers and service organizations.

The Response Group is the industry leader inpromoting the convergence of direct responsemarketing methods for more than 20 years. The

Response Group includes: Response Magazine, ResponseMagazine.com,Response This Week and the DRMA Voice newsletters, Response Expo, theDirect Response Marketing Alliance (DRMA), andAsSeenonResponseTV.com.

Response Magazine is the definitive print and digital publication in directresponse marketing and advertising providing targeted, cutting-edgecontent, analysis and research for DR professionals involved in all facets ofdirect response marketing, including DRTV, radio, telecom, online, mobile,social and all areas of DR print.

SEMPO is the global non-profit organization servingthe search and digital marketing industry and

marketing professionals engaged in it. Our purpose is to provide afoundation for industry growth through building stronger relationships,fostering awareness, providing education, promoting the industry,generating research, and creating a better understanding of search and itsrole in marketing.

In a few short years, we have seen a revolution in search marketing.Advances in search platforms, social media and mobile technologies havetransformed the way search marketers reach their customers.

To be at the forefront of this dynamic industry, successful search marketersmust:• Understand cutting edge technologies and their implications, • Engage with other industry leaders, and• Maximize their personal career growth.

More than 2,400 search marketers in 50+ countries belong to SEMPO. Findout how you can benefit from membership. Call us at +1-781-876- 8866or visit us at www.sempo.org.

The Website Magazine is a must-read for anyoneseeking success on the Web and has the largestsubscriber audience of any magazine in the field.

FREE in print and digital format, Website Magazine helps website ownersand managers develop, design, and promote their online business.Subscribe today at www.websitemagazine.com. Advertisers, put yourproducts in front of active buyers.

The WHIR Since 2000, The Web Host Industry Review has madea name for itself as the foremost authority of the Web hostingindustry providing reliable, insightful and comprehensive news,interviews and resources to the hosting community. The WHIRBlogs provides a community of expert industry perspectives. The

Web Host Industry Review Magazine also offers a business-minded, issue-driven perspective of interest to executives and decision-makers. WHIR TVoffers on demand web hosting video interviews and web hosting videofeatures of the key persons and events of the web hosting industry. WHIREvents brings together like-minded hosting industry professionals anddecision-makers in local communities. The WHIR is an iNET Interactiveproperty. For more details about The WHIR, visit http://www.theWHIR.comFor more information on iNET Interactive, visithttp://www.iNETinteractive.com

Interactive Mobile Marketplace at Mobile Shopping Fall

The Mobile Marketplace provides delegates with the opportunity to observe demonstrations andevaluate mobile commerce solutions. The Mobile Marketplace features companies that provideinnovative tools, technologies, and services to help delegates improve their mobile commercestrategies and marketing initiatives. Delegates can meet and network with mobile solutions experts tobreakdown their toughest challenges and find practical solutions to help move their mobile strategiesforward. For your convenience, the networking activities including breakfast, coffee breaks, andcocktail receptions are centrally located in the Mobile Marketplace.

To find out how to get your mobile solution featured in The Mobile Marketplace, contact AlexandraBurke at 646-200-7443 or email [email protected].

WEBSITEMAGAZINE.COM

11 Sponsored By:

Hotel Information

Pricing And Venue Information

Omni Austin Southpark4140 Governor’s RowAustin, Texas 78744Phone: (512) 448-2222Fax: (512) 442-8028http://www.omnihotels.com/findahotel/austinsouthpark.aspx

Mobile Shopping has secured aspecial conference rate of $109 anight plus tax for attendees. In orderto make your reservation, please callthe Omni Austin Southpark at 1-800-THE-OMNI and identify yourself as aMobile Shopping attendee. Roomsare limited and are on a first come,first served basis, so make yourreservations as soon as possible. Thespecial rate expires October 1,2012. After this date, rooms maystill have available, so inquire withthe hotel if rooms remain.

What Is Your Mobile Shopping Fall Ticket Really Worth?

Mobile Shopping Fall 2012 Conference Pricing:

Please Note:

1. *A qualified retailer is not: Any service provider to retail organizations - Including software vendors, internet developers,technology vendors, solution providers, third party logistics providers, consultants or companies with primary revenuesresulting from commissions, subscriptions and/or advertising.

2. Worldwide Business Research reserves the right to enforce the rate for non-retailers.

3. All discounts are taken off the full conference price. No two discounts or offers can be combined.

4. Payment is due in full at the time of registration. Your registration will not be confirmed until payment is received andmay be subject to cancellation.

Mobile Shopping Other Fall 2012 mobile events($1,199) ($1499- $2999)

Full End To End Mobile Focus (Marketing, E-commerce, Multichannel Product Development) � �

3 Day Event � �

38 Customized Sessions, Each With 3 Actionable Take-Aways � �

30+ Brand Representative Speakers � �

Made For Mobile By Mobile Practitioners With A Leading Advisory Board � �

Program Developed From 3 Months Of In-Depth Industry Research � �

More Senior Executives Attending From Top Brands Than Solutions Providers � �

Ability To Set Up One On One Meetings With Speakers � �

Designed For Your Teams Including Strategy Development, Marketing, And Multi-Channel � �

Roundtable Discussions, Presentations And Panels To Maximize Interactivity And Networking � �


Register by 7/31/12 Conference Priceand get $300 off

3 Day Conference (October 22-24, 2012) $899.00 $1,199.00

Conference Price

3 Day Conference (October 22-24, 2012) $3,299.00

Pricing For Retailers/Brands*

Pricing For All Others

WBR CANCELLATION, POSTPONEMENT AND SUBSTITUTION POLICY:

You may substitute delegates at any time. WBR does not provide refunds for cancellations. Any cancellations received inwriting not less than eight (8) days prior to the conference, you will receive a 90% credit to be used at another WBRconference which must occur within one year from the date of issuance of such credit. An administration fee of 10% of thecontract fee will be retained by WBR for all permitted cancellations. No credit will be issued for any cancellations occurringwithin seven (7) days (inclusive) of the conference. In the event that WBR cancels an event, delegate payments at the date ofcancellation will be credited to a future WBR event. This credit will be available for up to one year from the date of issuance.In the event that WBR postpones an event, delegate payments at the postponement date will be credited towards therescheduled date. If the delegate is unable to attend the rescheduled event, the delegate will receive a 100% creditrepresenting payments made towards a future WBR event. This credit will be available for up to one year from the date ofissuance. No refunds will be available for cancellations or postponements. WBR is not responsible for any loss or damage asa result of a substitution, alteration, cancellation, or postponement of an event. WBR shall assume no liability whatsoever ifthis event is altered, rescheduled, postponed or cancelled due to a fortuitous event, unforeseen occurrence or any otherevent that renders performance of this conference inadvisable, illegal, impracticable or impossible. For purposes of thisclause, a fortuitous event shall include, but shall not be limited to: an Act of God; governmental restrictions and/orregulations; war or apparent act of war; terrorism or apparent act of terrorism; disaster; civil disorder, disturbance, and/orriots; curtailment, suspension, and/or restriction on transportation facilities/means of transportation; or any other emergency.

The Mobile Shoppingprogram is very salient, the

issues in the agenda areprecisely what is getting

discussed and decided here.

- Scott Anderson, Director of e-Commerce,

Vitaminshoppe.com

Documents

Mobile Shopping Fall 2012 Conference Agenda