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1 Copyright © 2012 Juniper Networks, Inc. www.juniper.net
MOBILE SERVICE EDGE Service Innovation for the Next Decade
Brad BrooksVice President of
Marketing & Strategy
2 Copyright © 2012 Juniper Networks, Inc. www.juniper.net
MEGA-INFLECTION POINT
DRIVERS OF ROI FORTHE NEXT DECADE
MOBILEINTERNET
CONTENT& VIDEO
$100BOver
Public IT cloud services spend in 2016
Cloud
At least
Mobility
50BDevices will connect to wireless networks by the year 2020
Over
Video & Content
60%Of broadband traffic will be streaming video and audio by 2015
CLOUD
3 Copyright © 2012 Juniper Networks, Inc. www.juniper.net
Defend the network
Deliver TCO savings
A platform for growth
4 Copyright © 2012 Juniper Networks, Inc. www.juniper.net
SECURITY BREACHES
Source: CSO Online, Feb 2012
(Keep your name OFF the list…)
5 Copyright © 2012 Juniper Networks, Inc. www.juniper.net
DEFEND YOUR NETWORK
Every network element now has an IP address
Internet
LTE RAN Firewalls
Gi I/FFirewalls
Mobile CoreNetworkSmartphone
Innocuation
How Protected Are You?
6 Copyright © 2012 Juniper Networks, Inc. www.juniper.net
Defend the network
Deliver TCO savings
A platform for growth
7 Copyright © 2012 Juniper Networks, Inc. www.juniper.net
SMARTPHONES ENABLE MOBILE VIDEO
600MMobile Visitors / day
3X from 2011
75MRegistered users In just18 months
“You now have a camera 24 hours a day.
We want people to use it…”
Michael Seibel, CEO, SocialCam
65MUsers in over 200 countries
8 Copyright © 2012 Juniper Networks, Inc. www.juniper.net
OPTIMIZE THE TRAFFIC
52%Mobile Videos are requested and
served multiple times
422,000,000Views in 90 days
Source: Bytemobile Q2 2012 mobile broadband survey
Mobile CoreLoad Balancing
Cache
Compress
9 Copyright © 2012 Juniper Networks, Inc. www.juniper.net
Defend the network
Deliver TCO savings
A platform for growth
10 Copyright © 2012 Juniper Networks, Inc. www.juniper.net
ADDRESSING THE LONG TAIL
Today M2M – Adding Value to the Network
Service
AR
PU
Voi
ce/T
elep
hony
FleetMgmt
…Asset
TrackingSmart
Vending
SmartMeters
PointOf Sale
ConnectCar
Smart City
mHealth
RetailKiosks
SmartHomes
Mes
sagi
ng
Dat
a/ac
cess
The Internet of Things
11 Copyright © 2012 Juniper Networks, Inc. www.juniper.net
Mobile CoreNetwork
A PLATFORM FOR REVENUE GROWTH
ConnectCar
mHealthSmartMeters
FleetMgmt
VideoMonitor
AssetTracking
SmartVending
RetailKiosks
Flexible Programmable Elastic
12 Copyright © 2012 Juniper Networks, Inc. www.juniper.net
IS THE NETWORK READY?
Application Services Units Demand Reqmts
Real time energy usage, generation
110 mhouseholds in US
Mb/Month +110 m subs.+10s Gb/mon
Monitoring, location, video conferencing
72 m baby boomer
Mb/Month to Gb/Month
+36m subs+36 Pb/mon
Telematics, real-time data, multi-angle video monitor
250 m cars in US
Gb/Month to 10 Gb/Mon
+25m subs+250 Pb/mon
SmartMeters
mHealth
ConnectCar
100% penetration
50%penetration
10% penetration
13 Copyright © 2012 Juniper Networks, Inc. www.juniper.net
Is the network secure?
What does the network cost?
Is it a network or a platform?
THE MOBILE SERVICE EDGE
