Mobile Payments Opportunities & Solutions – The Platform … · 2019. 11. 27. · Trading Mobile Applications Equinix: Business Ecosystems Content & Digital Media Enterprise 31

www.equinix.com Equinix Confidential - © 2013 Equinix Inc.

Mobile Payments

Opportunities & Solutions – The Platform Perspective

Presented by: Rory Murphy & Eddie Wiseman, Equinix, EMEA

Presented to: AmCham Germany, Frankfurt, September 26th 2013

www.equinix.com Equinix Confidential - © 2013 Equinix Inc. 2

Platform Equinix: The Global Interconnection Platform Connecting companies inside the world’s most networked data centres

EQUINIX ADVANTAGE

SINGLE GLOBAL PARTNER for consistency and simplicity

THE RIGHT NETWORKS in the right markets for performance

CONNECTING more than 4,000 companies directly to their customers and partners in 31 strategic markets

Platform Equinix includes:5 of top 5 Web Properties (Comscore)4 of top 5 Social Networks (Alexa)4 of top 5 Video sites (Comscore)3 of top 5 Video Ad Properties (Comscore)


Enterprises Enterprises

Financial Services Financial Services

Content &

Digital Media

Content &

Digital Media

Cloud Computing Cloud Computing

Equinix Customer EcosystemsFertile environment for a diverse and interconnected customer base

>110,000Cross-Connects

NetworksNetworks>900 networks available


Mobile PaymentsAn alternative payment method & performed from or via a mobile device

• Payment services are mostly operated under financial regulation and performed from or via a mobile device

• Implemented by financial institutions, credit card companies, internet companies, mobile network operators, major telecommunications infrastructure and handset multinationals

• Worldwide mobile payment transaction values will reach $235 billion in 2013 - a 44% increase from 2012 according to Gartner

• Reliant on a complex business ecosystem and

technology infrastructure

“Mobile is going to transform media and advertising,

loyalty and reward, and payments over the course of

the next few years.

Retail was always about location, location, location and now location is in our hand.”David Sear, Weve Chief Executive,

“Mobile is going to transform media and advertising,

loyalty and reward, and payments over the course of

the next few years.

Retail was always about location, location, location and now location is in our hand.”David Sear, Weve Chief Executive,

“Imagine being able to track and accurately

understand what each customer considers purchasing,

where he does so, how he does so, what he

purchases and how much he pays.

Even more so, imagine being able to interact with the customer in real time …This scenario

isn't futuristic. It's happening today. ”

Heavy Reading Mobile Networks Insider Report

“Imagine being able to track and accurately

understand what each customer considers purchasing,

where he does so, how he does so, what he

purchases and how much he pays.

Even more so, imagine being able to interact with the customer in real time …This scenario

isn't futuristic. It's happening today. ”

Heavy Reading Mobile Networks Insider Report


The diverse and growing Payments Ecosystem

Card Processing Prepaid

MA/Gateway - LegacyMA/Gateway - SMB Mobile Payment Platforms

Selected Venture Capital with Notable Payments Focus Investment Banks

Private Equity

Networks


Frankfurt Payments Ecosystem

Mobile Networks

Internet Service Providers

Merchants Web Server

Payment Gateway

Merchants Bank

Merchants Account

Customers Bank

Customers Account


Traditional 4-Party Ecosystem &

Process Flow

Emerging Mobile Payment Ecosystem –More Roles, More Role-Players


Internet Exchange

Ethernet Exchange

Content Distribution Networks

Equinix: Traffic Exchanges

Cloud & IT Services

Financial/ElectronicTradingMobile Applications

Equinix: Business Ecosystems

Content & Digital Media

Enterprise

31 Global Metros

90+ Data Centers

Exchange900+ Networks

Equinix Data Center Platform

4,000+ Customers

Enable Direct Links to an ecosystem of digital innovators

Provide Connections to leading ISPs, Internet backbones, CDNs and mobile networks

Delivering a Global Platform of high performance data centres

Platform EquinixAccess to business ecosystems on many levels


Performance Impact An Online Example

Improve

performance and responsiveness of Web presence

Integratemultiple online platforms to drive customer engagement

Increaseperformance and integration across back-end systems

Business Impact

Greater Performance

Internet tests at Equinix monitored by Gomezdemonstrated:

•15% faster page load times

•80% reduction in downtime

•Far greater network performance predictability with

• 40% less variability in end-to-end time

• 28% less variability in trace-route hops

• 23% less variability in availability


Equinix Germany Data Centre Overview

� Data centers in 3 markets across Germany: Dusseldorf, Frankfurt & Munich, providing over 620,000 sq. ft. of colocation space

� PCI-DSS Level 1 & ISO 27001 Accredited Facilities

� Continuous CCTV, 24-hour physical security, identity verification & biometric access control

� 450+ Networks to expand global reach via hundreds of fixed line & mobile networks

� 10+ payment service providers

� BSI compliant data centers for disaster recovery & mirroring

� 40+ cloud and managed service providers


Benefits of Colocating in Germany

� Enable OmniChannel support, improve WAN performance and drive down costs

� Access content, services and communications links within a single PCI DSS Level 1, ISO 27001 facility

� Single point of connectivity to expand your global reach via hundreds of fixed line and mobile networks, POS providers and e-commerce sites

� Directly plug into key components inside the data center to minimize latency, flatten bandwidth costs and speed time to new services

� Position your infrastructure in the centre of rising disruptive payment systems and converging services

� Leverage instant access to brokers, digital wallets & market data providers, gaining access & control over monetary flow on Forex payments


For Buyers

• Find products and services by vertical, location or provider

• Use one intuitive global search interface

• Easily contact and connect to sellers

For Sellers

• Showcase offerings with customizable storefronts

• Register and funnel leads to multiple contacts

• Integrate seamlessly with your existing sales processes

Thriving Ecosystem

• 2,000 users

• 6,000 searches a month

Equinix MarketplaceStorefront to transform the Data Centre into a Revenue Centre


Where Global Business and Growth ConnectEnabling you to keep pace with rapid expansion of the digital marketplace

• The widest network-neutral footprint– 31 strategic global markets

• The strongest balance sheet in our industry*– $1.895 billion in annualized revenues

– $547 million cash, cash equivalents & investments

– $7+ billion investment in capacity 1998-2012

• The most dynamic ecosystem in the industry– 4,000+ global customers

– 58% of our revenue comes from customers deployed across multiple regions

• Equinix – a central point in the

Business landscape

*As announced on Q4 2012 results call, and as filed on Form 8K, on February 13, 2013. Excludes the impact from the sale of 16 IBX data centers to 365 Main as announced on 9/4/12.


CONTACT

Rory Murphy, Director of Content & Digital Media, Equinix EMEA

[email protected] | M +44 (0)7557 804222

Eddie Wiseman, Director, Financial Services, Equinix EMEA

[email protected] | M +44 (0) 7881 312 043

Documents

Mobile Payments Opportunities & Solutions – The Platform … · 2019. 11. 27. · Trading Mobile Applications Equinix: Business Ecosystems Content & Digital Media Enterprise 31