Mobile optimised websites provide users with a more positive experience

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Mobile optimised websites provide users with a more positive experience

The days of your customers needing a computer to get online to view your website are long gone. Due to technological advances customers can now go online on their mobile devices to access your website from anywhere through smartphones (such as iPhones, Blackberries and Samsungs) as well as tablets (such as iPads, Lenovo and Google).

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Mobile consumption is emerging as the preferred way in which consumers interact with websites and social media. Nielsen state that 63% of the overall time consumers spend using social media is made up of mobile website and mobile app consumption.


























What are mobile optimized sites?Mobile websites are designed to be viewed on smaller screens, specifically on smartphones and also tablets to display content in the right format. When viewing an ordinary desktop site on smartphones pages are shrunk, which causes tricky navigation and slow viewing on smartphones.


























How mobile optimised sites appear differently to desktop sites:Easier to navigate - Only vertical scrolling with no scrolling from side to sideFaster Loading - Information can be accesses quickerClearer information – No shrinkage of text and images


























How would a mobile site help my business?With the world being increasingly mobile, businesses have a fantastic opportunity to increase the reach of their online content with mobile optimised sites, as smartphones are pretty much constantly connected and carried everywhere by most owners.


























Businesses need to recognise that mobile is a powerful communication channel, which they need to take advantage of by optimising their website content for compatible viewing. Consumers no longer have the time to search through your website for the information they require,


























it needs to be easy to find and read. Optimized mobile sites enable your business to ensure that information throughout your entire marketing strategy is available and displayed in the best way possible to customers viewing on mobile devices.


























Smartphone users are more likely to receive a positive experience when viewing a mobile optimized site with easy to find and view information as opposed to viewing a slow to load and hard to read desktop site. If visitors experience of your business website is positive they are likely to make a return visit, recommend to a friend and are more likely to make a purchase than if there experience is negative.


























When viewing our mobile site in your smartphone you will see that there is no longer any need for zooming or shrinking, you are able to access the different menu items easily. All the information is formatted appropriately on mobile sites, which makes it easy to navigate through the site by simply scrolling vertically whilst still keeping the company branding.


























Trimax Solutions offers our customers the chance to get ahead of the rest of the competition by optimising your website for mobile viewing so that customers can easily access your information on the go with their smartphone. We ensure that your mobile site renders on all smartphones and tablets so that a consistent experience is received by all customers regardless of their mobile viewing device.




















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Mobile optimised websites provide users with a more positive experience