Why Does Audio Matter In Mobile?

Simon Walker Head of Developer Programs Dolby Laboratories @simon_a_walker

Historically, for the Majority of App Developers it Hasn’t

Device Limitations +

HD Consumer Marketing

Device Changes Appearing

+

Improved Consumer Awareness

“The larger screen makes apps and content look and feel better, so there are more lucrative opportunities,”

Source: ABI Research, March 2013

Quality Audio Adds a Layer of Goodness

Research Proven

Conditions for Growth

We’re Investing

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