Mobile Measurement and Multi Platform

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  • 8/17/2019 Mobile Measurement and Multi Platform

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    © comScore, Inc. Proprietary.

    !"#$%$&'( Mobile ' Multi- Platform)*+,$&&+*-' *+.%$#$&&+/+ digital

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    IAB MIXX 2014

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  • 8/17/2019 Mobile Measurement and Multi Platform

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    © comScore, Inc. Proprietary.

    © comScore, Inc. Proprietary.

    !"#$%&'( )*+,-,$). MOBILE & MULTI-PLATFORM

    )/0121231 425672 562896:;6 

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    © comScore, Inc. Proprietary. 3

    9$/+8&( .*$ ,+14?$ '*0+14"6@-*(  8%6/'$ 012-A+%#B,

  • 8/17/2019 Mobile Measurement and Multi Platform

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    © comScore, Inc. Proprietary. 4

    D&27'-$14&B: %+*- #+,'14&B5 012-A+%# 

    70% 

    ,!-%%, $%!,$), &+"-'?%$%! 

    25% 

    ,!-%%, 

    $%!,$), 

  • 8/17/2019 Mobile Measurement and Multi Platform

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    CF $;$  8+#'&'%6@- 0+ 0%+*#+-%2# *-%2&'G (75,5%),

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    60%

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    PC MOBILE TABLET OTHER

    24.5% 21  9% 21  

    )J;4K23L : comScore Device Essentials, 3M5D  2013

  • 8/17/2019 Mobile Measurement and Multi Platform

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    © comScore, Inc. Proprietary. 6

    )J;4K23L : comScore MMX MP, )M5D 2013

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    © comScore, Inc. Proprietary. 7

    43

    Multi-platform&06B;:42G 3 I56291;G C8C41 OC153K353 CB10N, /6;B6K12241 26 E3:B4C47 L42;12; /6 I4J518231 ;B3 P486 

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    © comScore, Inc. Proprietary.© comScore, Inc. Proprietary.

    !"#$%$&'( Mobile ' Multi-Platform . >+**'' 

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    © comScore, Inc. Proprietary. 9Source: comScore Mobile Metrix, Smartphone and Tablet Census Only data, Browsing and Apps,

    Russia, July 2014

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    19,5 052 I45D/4C6;1517 

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    My site converts only

    10% of browsers

    16,7 #1& 0+14"+.2-$1$: 

    *#2%-A+&+. 

    7,1 #1& 0+14"+.2-$1$

    012&?$-+. 

    8836 8643

    5362 4994

    TOP H+,'14&B$ 

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    © comScore, Inc. Proprietary. 10

    !"#$%$&'( 0+ 012-A+%#2# . >+**'' 

    75.5m7.1m

    16.7m

    )J;4K23L : comScore MMX MP, )M5D 2014

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    © comScore, Inc. Proprietary. 11

    MMX Multi-Platform  8$8601'G'%6$- I-' 268'-+%'', 0+

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    • 

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    For info about the proprietary technology used in comScore products, refer to http://comscore.com/About_comScore/PatentsFor info about the proprietary technology used in comScore products, refer to http://comscore.com/About_comScore/Patents

    #Multi-Platform