Embed Size (px)
Citation preview
Mobile MarketingMobile MarketingWhat Motivates Us?
(c) 2010 Ed Jennings
Performance ExpectancyPerformance Expectancy
(c) 2010 Ed Jennings
Effort ExpectancyEffort Expectancy
(c) 2010 Ed Jennings
Social InfluenceSocial Influence
(c) 2010 Ed Jennings
Fear of SPAMFear of SPAM
(c) 2010 Ed Jennings
Facilitating ConditionsFacilitating Conditions
(c) 2010 Ed Jennings
Opt InOpt In
Number of Promotions When I Receive Promotions
(c) 2010 Ed Jennings
Mobile Marketing Acceptance Mobile Marketing Acceptance ModelModel
Performance Expectancy
Effort Expectancy
Social Influence
Fear of Spam
Facilitating Conditions
Behavioral intention to redeem coupons
(use coupon)
Opt In(receive coupon)
(c) 2010 Ed Jennings
Model Consists of Eight Model Consists of Eight TheoriesTheoriesTheory of
Reasoned Action
Technology Acceptance Model
Theory of planned Behavior
Model of P.C. Utilization
Innovation Diffusion Theory
Social Cognition Theory
Motivational Model
Unified Theory of Acceptance and Use Technology(c) 2010 Ed Jennings
Future Moderating Future Moderating VariablesVariables
(c) 2010 Ed Jennings
Contact InformationContact Information
(c) 2010 Ed Jennings
Ed Jennings
Cell Phone: 303-807-8995
Email: [email protected]
Denver, Colorado
