MOBILE MARKETING AND SOURCING SERVICES CONNECTING ... AK Presentation 2.pdf · : mobile tools plus...
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MOBILE MARKETING AND SOURCING SERVICES CONNECTING CANDIDATES WITH INTERNAL RECRUITERS
MOBILE MARKETING AND SOURCING SERVICES CONNECTING ... AK Presentation 2.pdf · : mobile tools plus the successful methods of the past • Competition for jobs is national • Candidates
With all of the primary care positions available, how are the best candidates going to find your job?
Presenter
Presentation Notes
Today we are going to help you understand the primary care market today and show you how The Inline Group can help you answer the question ? With all of the primary care positions available, how are the best candidates going to find your job. They cannot be interested if they don’t know.
Agenda This Presentation Will:
• Summarize the primary care dilemma & industry trends • Introduce The Inline Group services & how we are different
• Detail The Inline Group process • Summarize the benefits of a contract with The Inline Group
• Discuss the costs associated with The Inline Group
What is the Primary Care Dilemma? • Current data from the AAMC projects a primary physician shortage of 31,100 providers by 2025 (A)
• Demand for primary care services is projected to increase because of population
growth and, to a much lesser extent, from expanded insurance coverage (B)
• Females comprise 42.9% of the primary care provider population – they work an average of five hours less per week than their male counterparts
• Nationally 27.6% of physicians are over the age of 60 (B)
• Only 7.3% of Graduating Medical Students choose to stay in Family Medicine (B)
• Only 17.3% of Graduating Medical Students choose Internal Medicine (B)
Source(s): (A) AAMC- Results of 2014 Medical School Enrollment Survey, (B) AAMC State Physician Workforce Data
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The predicted shortage is quickly becoming very real Without dramatic change to the system that exists today, by 2020, we will be short 20,400 providers The demand is increasing largely because of the aging population and growth, the Affordability Care Act (ACA) is expanding insurance coverage and more people are able to go to the doctor. This information is from the website listed on the slide – the primary care dilemma as seen through a physicians eyes – results in these 4 choices
What is the Primary Care Dilemma? •1/3 of practicing physicians plan to retire in 10 years
•22% are cutting back on hours
•8.6% are moving to concierge medicine
•30% of Family Medicine Physicians are over 55
•Family Medicine and Internal Medicine make up 14% of all the medical jobs posted on medical internet sites – Demand is High
Alaska Statistics • 102.5 Primary Care Physicians per 100K population – 12th in US • Active Female Physicians in AK – 35.1% – 7th in US • Active Physicians Over the Age of 60 – 26.4% – 27th in US • Active Physicians who are International Medical Graduates
– 6.3% – 48th in US • Percentage of Physicians Educated in AK – Retained to Practice
• Graduate Medical – 67.8% (Graduate Medical State Median of All 50 States – 44.9%)
Source: AAMC State Physician Workforce Data
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These are the statistics for your state
Recruiting in a Mobile World
• 95% of physicians have a smart phone • 70% of physicians open email and regularly
communicate using their mobile device
• 63% of candidates search jobs on their mobile device
• 72% of active candidates review the company’s website before making a decision to interview (62% of passive candidates)
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Presentation Notes
The Need to recruit in a mobile friendly world does not come from inside physician recruiting. It comes from the world we all live in. We are all connected consumers and physicians are no different – their expectations are set by the other sites and apps that they use to connect
How Do Candidates Find You? • Successful sourcing today requires a comprehensive strategy: mobile tools plus the successful methods
of the past
• Competition for jobs is national
• Candidates learn about you and your opportunity before they ever have a conversation with you
• Reaching candidates on their terms is required
• Including “mobile recruiting” into your tool kit requires strategy
Who is The Inline Group? • Focused solely on primary care (as we define it)
• Internal Medicine, Family Medicine, Hospitalists, Pediatrics, OBGYN, Physician Assistants and Nurse Practitioners
• Experts in sourcing primary care
• Customized mobile marketing plans
• NO PLACEMENT FEES
• Services are all inclusive
• Total transparency
• Years of experience in the market (2006)
Presenter
Presentation Notes
The Inline Group focuses solely on Primary Care - Internal Medicine, Family Medicine, Hospitalists, Pediatrics, OBGYN, Physician Assistants and Nurse Practitioners We are the only company available today who can say that. Our Customized Landing Page and mobile marketing strategy allows you to recruit in an increasingly mobile world. Using our service and best practices should ensure you never pay another placement fee Everything that we talk about today is included in our low monthly service fee. No add on’s for mail or marketing – it in there Because we do not take a placement fee we are totally transparent to the marketplace – we advertise you – not ourselves We have been doing the heavy lifting of sourcing since 2006 – our process and technology is built to maximize everything we do
How Does Working With The Inline Group Solve Your Primary Care Dilemma? The internal recruiter remains the best ambassador to recruit for and sell your opportunity – they just need more candidates!
• We provide:
• The heavy lifting required for day in/day out sourcing • A resource that allows you to work more efficiently
and effectively • A mobile ready strategy • A vehicle to allow providers access to your jobs 24/7 • A focused, yet national, platform • Screened, qualified candidates ready to have a
conversation with you about your opportunity
“Keep That Lure in the Water”
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Presentation Notes
A much beloved phrase at our office is “Keep Your Lure in the Water” That means – we believe there is a candidate for every opportunity, regardless of location, setting or money. The reality of the situation is that you must have your lure in the water (your job available and marketed) so that when the right candidate swims by, they can find you. The specifics of the opportunity will determine the length of time it will take, but they can’t bite, if you are not making the bait available. We know there‘s no consistent way to catch the trophy fish you want unless your lure is in the water. At Inline we provide, the day in, day out sourcing that is critical in this tight market It must be actively accomplished every single day. We eliminate the worry that you do not have a mobile solution We make sure that a very savvy consumer (candidate) can access you 24/7 We make sure that every candidate you talk to has already answered 4 questions Location Setting Timing Skills required
How Does Working With The Inline Group Solve Your Primary Care Dilemma?
Rest assured that your dollars are maximized because you can interview and hire as many candidates who fit your requirements as you need, without ever paying another placement fee!
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Our process includes the option of screening CV’s received from Contingent Recruiters. If we have the name, then you already own the candidate because when you subscribe with us, you receive our database.
Our Six Step Program delivers: • A comprehensive plan using mobile
ready technology and the best tools the market has to offer
• Monthly marketing to drive
candidates to your opportunity
• Sourced candidates educated and ready to have a conversation about your specific opportunity
• Unlimited interviews and hires without ever paying another placement or locums fee again
Alternate Resources: • Contingent firms shop candidates to the highest
bidder and you pay for each placement • Retained firms:
‐ Restrict your interaction to the candidate to ensure they receive the placement fee
‐ Require large investments in mail marketing ‐ Shadow the internal recruiter resulting in you
paying for the same services twice ‐ Charge fees per search
• Database companies and job boards don’t screen
and match candidates, resulting in the need for your recruiter to perform that function
How Are We Different?
Presenter
Presentation Notes
We do six things for every client and those six things ensure that your organization has A fully mobile ready platform A monthly marketing plan to drive candidates to your site Sourced candidates who are educated about your opportunity and ready to have a conversation with you The ability to never pay another placement fee again
Step One – Calling Team
• Candidates welcome our calls because we are not compensated by their placement so we are able to be completely transparent
• Assigned by specialty, they talk to virtually every candidate looking for an opportunity today
• Data from more than 40 sources
• The Inline Group Database – complete, current and cleaned • Focused account specialists empowered to
take extraordinary action to get results
The foundation of our service provides professional Candidate Advisors who talk to, text and interact with thousands of candidates every week.
Candidates connect with us four ways: • By phone (dedicated Candidate Advisors)
• On their mobile device (Primary Care Job Search app)
• On their desktop (www.theinlinegroup.com)
• At candidate events nationwide
Candidates can also connect directly to YOU!
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Presentation Notes
Candidates like to communicate in different ways. They may want to talk to a real live person or they may wish to connect via email or on the app. We accommodate all these methods. In addition – our transparency allows them to connect directly to you.
At this slide you can open the actual landing page that you created for the webinar if you did. (Click on the image of the CLP to open the link!) If you did not create a clp for the specific client, you can link to another clp that you choose. If your technology – internet is acting up and you can’t get a quick link, then this page and the next show the CLP and you can walk through without needing internet.
• Branded to your organization – your contact information
• Opens cleanly on any mobile device
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If you have prepared a custom CLP – you can put a link here on this page to use during your message. You can also replace this picture with an applicable CLP
Explain here : CLP highlights the specific community, opportunity and position – not a corporate page, but dedicate to you, the client CLP includes the best attributes of your location, facility and position CLP is as customized as you choose it to be Each opportunity in your organization has a description the candidate can read on his own Can include links to videos and other sites to allow the candidate to self educate at his or her level of detail
Step Two – Customized Landing Page (CLP)
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Explain here : CLP highlights the specific community, opportunity and position – not a corporate page, but dedicate to you, the client CLP includes the best attributes of your location, facility and position CLP is as customized as you choose it to be Each opportunity in your organization has a description the candidate can read on his own Can include links to videos and other sites to allow the candidate to self educate at his or her level of detail
Give Them What They Want Candidates want your website to: • Provide information • Provide a method to initiate contact
Your CLP: • Lists your contact information • Allows easy access to further information • Initiates the application process
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From the CLP the candidate can connect directly to you and can initiate a dialog about the job Because candidates tell us that they are looking for a job on off hours – the most frequent time reported is 8pm You CLP lets candidates communicate with you, when you are not even at the office
While databases and job boards may post your jobs – Do they take steps to drive candidates to you every month?
Step Three - Monthly Emails • Monthly email marketing is targeted to meet candidate interest
• Includes dedicated FREE PURL email every six months
Step Three – Monthly Marketing – Email
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Driving candidate to your CLP and app listing is what separates us from any other resource Every month we market your facility to our candidate pool – We use; Monthly emails targeted to the candidates who have expressed an interest. Targeted emails ensure that candidates don’t get tired of our communication Direct mail sent at our cost targets the more passive candidate pool and is carefully designed to get opened We use PURL technology to increase our open rate Our monthly emagazine goes to 150,000 candidates monthly – the emag contains useful articles and helps candiates with information and draws them to your app page.
Free innovative postcards sent once a quarter are specifically targeted to reach the more passive candidate • Creative designs ensure attention • Completely branded to you – NOT US • Reaches the more passive candidate
“We leave no stone unturned”
Step Four – Monthly Marketing – Mail
Presenter
Presentation Notes
Driving candidate to your CLP and app listing is what separates us from any other resource Every month we market your facility to our candidate pool – We use; Monthly emails targeted to the candidates who have expressed an interest. Targeted emails ensure that candidates don’t get tired of our communication Direct mail sent at our cost targets the more passive candidate pool and is carefully designed to get opened We use PURL technology to increase our open rate Our monthly emagazine goes to 150,000 candidates monthly – the emag contains useful articles and helps candiates with information and draws them to your app page.
Monthly eMagazine targets candidates and residents • Distributed monthly
• Candidate specific content
• Job search guide for residents
• Connections with 1100 residency programs – to
expand reach and assist with resident training
Step Five – Monthly eMagazine
Presenter
Presentation Notes
Driving candidate to your CLP and app listing is what separates us from any other resource Every month we market your facility to our candidate pool – We use; Monthly emails targeted to the candidates who have expressed an interest. Targeted emails ensure that candidates don’t get tired of our communication Direct mail sent at our cost targets the more passive candidate pool and is carefully designed to get opened We use PURL technology to increase our open rate Our monthly emagazine goes to 150,000 candidates monthly – the emag contains useful articles and helps candiates with information and draws them to your app page.
Step Six – Mobile App & Candidate Tour
“Primary Care Job Search” is the only app dedicated to primary care for iPhone and Android. The Inline Group hits the road to attend 40+ candidate shows each year! Candidates, Go where YOU want to go
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Presentation Notes
Our mobile app gets candidates right where you want them. (Click on the Google Play image to open that app store and click on the App Store image to open that app store!) Your jobs are right there on their phone while they are streaming football or playing candy crush The app allows you to set up customized searches by state, city or zip code It also lets you set up specific parameters and it will notify you whenever a new position that meets your criteria comes on board Again, the app allows the candidate to connect with you 24/7 even when you are not working.
“Primary Care Job Search” includes facility name and details as well as your contact information.
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Presentation Notes
Our mobile app gets candidates right where you want them. Your jobs are right there on their phone while they are streaming football or playing candy crush The app allows you to set up customized searches by state, city or zip code It also lets you set up specific parameters and it will notify you whenever a new position that meets your criteria comes on board Again, the app allows the candidate to connect with you 24/7 even when you are not working.
Why Do Candidates Love the App?
• Available at 8:00 PM – when most candidates are searching
• Provides enough information to allow the candidate to make a choice
• Easy to use and share with family
• Free resource that eliminates third party head hunters
• Can apply directly to the facility from the app
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Presentation Notes
Residents are warned to stay away from 3rd party recruiters Physicians are tired of being chased by firms who make a placement fee off their successful search. Candidates come to us because we offer an alternative – the ability to manage their search, on their time and keep the control themselves. Our mobile technology allows them the access and information they desire
Total Transparency While we cannot control where a candidate wants to go, our total transparency allows us to provide you with candidate feedback.
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Total transparency – our technology and our process allow you to see the work we are performing for you. You get as much detail as you desire Monthly reports give you numbers in writing
Recap – The Six Step Program 1. Professional Candidate Advisors Make Thousands of Calls
2. Custom Landing Page (Candidate Focused & Mobile Ready)
3. Monthly Email Marketing
4. Quarterly Creative Mail
5. eMagazine (Content for Candidates)
6. “Primary Care Job Search” App & 43 Site Candidate Tour
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To summarize – our service does 6 things (Reiterate each of the six)
Why The Inline Group? • No other resource gives you access to the variety and number of
resources • Consider your cost for:
• Buying 40 websites of data • Traveling to 43 candidate shows • Creating, sending and mailing postcards • Creating, tracking and managing monthly email campaigns • Developing a “Primary Care Job Search” app on your own • Creating, developing and hosting your Custom Landing Page
• Our customized process keeps your “lure in the water” to ensure
candidates can always see your information
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Why the Inline Group Nowhere will you get access to as many resources as we have for this price No where will you get to 40+ candidate shows We cover the cost of monthly email and mail campaigns – we are promoting your opportunity not just posting and praying We create your landing page saving you the time and expense of a programmer You get free posting on our PrimaryCareJobSearch app
The Last 90 Days
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Presentation Notes
In the last ninety days we have matched 2054 qualified, screened candidates to our clients opportunities. (Click on the image to bring up the website with current numbers.) (Can look by state if you want)
Our price is a subscription fee that is offered for 6-12, 18 or 24 months. The price goes down as the term of service increases as it gives us a chance to budget and plan for our resources Remember unlimited interviews and hires – never a placement fee Change or add opportunities as needed Works because we engage the physician as a consumer.
