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M-EXTRA. Mobile managers’ retail chain monitoring and management system. M-EXTRA. Omnitel and its partners Blue Bridge and Alna have implemented a mobile managers system unique in Lithuania. - PowerPoint PPT Presentation
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Mobile managers’ retail chain monitoring and management system
M-EXTRA
M-EXTRA
Omnitel and its partners Blue Bridge and Alna have implemented a mobile managers system unique in Lithuania.
The system is aimed at increasing performance efficiency of a retail chain. Implemented solutions allow planning, control and analysis of the work of mobile managers, assessment of their performance quality, and have unique features for this system type: they provide an opportunity to monitor managers’ movement routes, receive photos from sales outlets, etc.
Main goals of implementing m-EXTRA
improve service quality of a retail chain; reduce service costs of a retail chain; apply modern work tools in providing service to the
retail chain; improve control and efficiency of managers’ work.
Implementation partners and system components
Blue Bridge mobile managers system m-partner used via Internet and palmtops.
Alna-developed interface with moving objects monitoring system Seklys
Sending photos by MMS messages from visited sales outlets
Databases updated by EXTRA distribution partners.
m-EXTRA operation scheme
Manager
Sales outlets
Seklys
Managers’ coordinator
Retail partners
Seklys
m-partner
GPRS
WWW
m-EXTRA operation scheme
Manager
Sales outlets
Seklys
Managers’ coordinator
Retail partners
Seklys
m-partner
WWW
WWW
MMS
SMS
XMLGPRS
Technologies used on m-EXTRA system
m- EXTRA system solution employs nearly all mobile data communication technologies:
GPRS, MMS, GPS, SMS WWW, E-Mail
XML
XML
Seklys interface with external applications
Data exchange in XML format
Functions:Initiate request of position (coordinate) of object
with Seklys controller
Provide a list of object positions within a defined period of time
Depict positions (coordinate) on the map with a possibility to draw the route
GPS
XML
Cooperation development
New m-partner functionality: Relating order formation with geographical
location Adjusting order form to surveying by using the
score and coefficient system Forming multi-day routes and routes for objects of
selected category Opportunity to be ‘closer’ to new technologies
Manager functions
Control of commodity range Control of positioning promotion
materials (possibility to download MMS
on advertisement status) Analysis of sales data of the retail outlet Analysis of retail chain needs Evaluation of sales outlet Rapid analysis of service quality at sales
outlets in the designated region
Coordinator functions
Planning tasks for managers Controlling managers’ work:
Task performance quality When and where the manager is located Manager’s working route
Rapid analysis of service quality at retail chains Exchanging information with the company providing
service to the retail chain
m-EXTRA benefit
- saves 1,5 h of manager’s working time per day;
- allows more rapid obtaining of more comprehensive information on service quality at the retail chain;
- double work efficiency with twice as few human resources;
- up to 20 per cent lower costs of monitoring and managing the retail chain;
- increased sales turnover.
m-EXTRA benefit
Omnitel and partners will offer to implement it also for their customers.
By adding new possibilities, the system can be easily applied invarious business sectors:
•retail chains;•order takers;•commodity distributors;•services;•taxi;•engineers/constructors. Etc..
m-EXTRA application possibilities
The system can be: easily integrated with ordering,
warehousing and billing systems; supplemented with information
provision to partners and customers via WWW and WAP;
adjusted and circulated to customers (especially those using Seklys or m-partner).