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© LUMA Partners LLC 2018
MOBILE LUMAscape
SSPs / Exchanges
Analytics / Measurement / Attribution / Reporting
mCRM / Data Management
Devices
Media Agencies
OS
M
A
R
K
E
T
E
R
P
E
O
P
L
E
Mobile Web Browser
Messaging
Denotes acquired company Denotes shuttered company
App Developers / Publishers
Carriers
Apps
Mobile Ad Networks
Messaging Tools
Ad Servers
Location Data Cross-Device Identity
Music
Location Based Services
Utility / Productivity
Security
Games
Entertainment / News
App Stores
Mobile (Re)EngagementLifecycle Marketing Deeplinking
Agencies Agency
Trading Desks
Media Agencies
Creative Tech
DSPs
Dev Platform / Tools