Marketing in Person – Fleet Managers

For fleets it's best if you can approach them in person in which case you would want to have your business card, brochure, price list in hand when meeting them, you would say something to the effect of :

"Hi, my name is Eric, I own and operate "Melrics Mobile Lube" I would like to introduce myself and see if you would be interested in having your fleet serviced onsite. If you have a few moments I would like to talk with you, explain our service, the benefits to you and discuss prices. I could show our equipment to you if you’d like and even provide a free oil change so you can see how it works for yourself.

If they are agreeable you want to then explain the services you provide including additional services. Let them know that you are providing convenience. Not only service at their location, but also their time frame, before - during or after regular business operating hours.

Explain that you will set up a schedule to fit their needs, weekly, monthly, every 3 months, at whatever needed basis they choose. Also explain that you will contact them to set up the next appointment date a week in advance.

This is an added benefit for them, they will not even need to keep track of when they need service. You will take care of the tracking for them so they have one less thing to worry about! *N/A for a weekly schedule where you would automatically be there the same day and time each week.

When discussing prices let them know that the price you charge is a discounted fleet price. (fleet managers will always ask for a discount so let them know up-front that the price has already been discounted for them). They may try to “talk you down”, this is where you need to make a judgement call. If they don’t want a full 12 point service then that’s an easy one. Find out exactly what they do want and adjust your price to fit.

If they do want the full service but at a lower price you need to decide if the account is worth it. Do they have 30, 40, 50 vehicles that would be serviced regularly? That might be worth knocking off another dollar per vehicle. If they only have ten vehicles, think about it, don’t underpay yourself by taking “panic accounts” just to gain customers if it means you are cutting your profits. There are other fleets out there!

If everything goes well, yes they want your service, the price has been agreed on, now it’s time to set up the schedule. Also, in some cases they prefer a designated area for the service to be preformed. If so, take a walk with the fleet manager and agree on that area. Now it’s time to shake hands, tell them that someone will call them tomorrow to set up your first scheduled visit.

If it didn’t all go quite this way, maybe they seem interested but haven’t committed that’s ok. Leave them with a business card, brochure, price list, a firm handshake and a smile. They may call in a few days, even if they don’t, you have gained more experience in the “art of marketing”. It gets easier and goes smoother with practice!

Dear owner / fleet manager,

Thank you in advance for this opportunity to introduce our business to you. We operate a Mobile Oil Change Service which specializes in providing full service (12 point) onsite oil change at your location.

We provide other services including air filter, headlamps & bulbs, serpentine belt (most vehicles) and wiper blade replacement. We also provide tire rotations on all standard vehicles.

Benefits include:

Convenience: Your location, service provided before, during or after your normal business hours including weekends.

No employee “down time” taking and waiting for vehicles to be serviced.

Accurate record keeping for each of your vehicles maintenance.

Thirty day invoicing - standard on all fleet accounts.

Flexible scheduling, we work with you to set up a schedule to fit your needs.

Fleet discount (you may be surprised at how much you save once you no longer have to pay employees to sit at a service center on company time)

We will also call and remind you a few days before each visit so you will no longer have to track your service – we do it for you!

We welcome the opportunity to meet with you and discuss your service needs. Please call us and schedule a time that is convenient for you.

Sincerely,

Your nameYour company nameYour phone number

Marketing in Person – Human Resource Managers

If you happen to enter an office where the HR Manager is able to talk with you right then be prepared! You want to have your business card, brochure, price list and copy of your insurance in hand when meeting them. Now you would say something to the effect of :

"Hi, my name is Eric, I own and operate "Melrics Mobile Lube" I would like to introduce myself and see if you would be interested in allowing us to provide onsite service as a benefit to your employees at no cost to your company. If you have a few moments I would like to talk with you, explain our service and show you how we can do this with no workplace disruption. After that I could show you our equipment if you’d like and even provide a free oil change so you can see how it works for yourself.”

If they are agreeable you want to then explain the services you provide including additional services. Explain that you will set up a schedule to fit their needs, usually monthly, same day each month. (That helps the employees to remember when you will be coming so they can check their vehicle, their spouses or other family members to see who is due for service.)

Show them a sign-up sheet and key/payment envelope. Explain that the contact person (usually the HR manager) will post the sign up-sheets a week before the agreed service date. Also explain that you will contact them via phone or email a week in advance to remind them to post the sign-up sheets. Ask that they fax the sign-up sheet by noon the day before service so you can be prepared.

When discussing prices let them know that the price you are charging is a discounted “fleet” price. You may want to offer half price service to the contact person as a “perk” to thank them for their help in making this possible.

If everything goes well, yes they want your service, the price has been agreed on, now it’s time to set up a designated area in the lot where service will be preformed. Ask them if they would take a walk with you so you can agree on that area. Ask them to please communicate with their employees and stress that employees must park in that area on service date to receive service.

You will also want to designate the drop off and return location for the key/payment envelopes. Usually this is with the receptionist or information desk that is central to the entrance of the building. No doubt you will be introduced to that person and the arrangement will be explained to them. Shake their hand and thank them in advance for their help in this effort as well.

Now it’s time to shake hands, tell them that someone will call them tomorrow to set up your first scheduled visit. And that you will stop by before that date to drop off a supply of sign up sheets and key/payment envelopes.

If it didn’t all go quite this way, maybe they seem interested but haven’t committed that’s ok. Leave them with a business card and brochure, a firm handshake and a smile. They may call in a few days, but even if they don’t, you have gained more experience in the “art of marketing”. It gets easier and goes smoother with practice!

Dear HR manager,

Thank you in advance for this opportunity to introduce our business to you. We operate a Mobile Oil Change Service which specializes in providing full service (12 point) onsite oil change on location. We would like to offer our service to your employees as an additional employee benefit at no cost to your company.

We would appreciate an opportunity to discuss our service and explain to you about a system we have in place that allows us to provide our service with no disruption in your workplace. We supply all employee sign up sheets and key/payment envelopes. With the help of one contact person, (usually HR manager) we are able to provide service without any interchange necessary between us and your employees.

Benefits include:

Shows your employees that you appreciate their time.

Employee’s receive our discounted price AND half price service for you as our contact person to thank you for your help.

We also provide other services including tire rotation, air filter, headlamps & bulbs, serpentine belt (most vehicles) and wiper blade replacement.

Fixed scheduling, we work with you to set up a schedule to fit your needs.

We will also call or email to remind you a week before each visit so you can post the sign up sheets.

We are fully insured and have the equipment onboard our service vehicles to provide clean, professional, efficient service. We are prepared to provide a copy of our insurance, show you our equipment and answer any questions you may have.

We welcome your call to schedule a time that is convenient for you to meet with you and discuss this further.

Sincerely,

Your nameYour company nameYour phone number

Onsite service bid Melrics Mobile Lube 800-oil- us2u

Company name: ____________________________________________ Date of bid: _____________

Company address: __________________________________________ Phone: _________________

vehicle # year make model engine oil weight capacity price

Prices based on full 12 point service consisting of: oil change, oil filter change, *lube chassis, *check & correct tire pressure, inspect belts & hoses, check air filter, check wiper blades, top off of fluids: antifreeze, brake fluid, power steering fluid, transmission fluid, windshield wash

* if applicable

Air filter, headlamp, serpentine belt, wiper blade replacement prices available on request

Tire rotation on all “standard” vehicles is available at the time of service for an additional cost of 10.00

Employee sign up sheet:

ONSITE OIL CHANGES provided by: your name MOBILE Lube

Phone: 000-000-000 Email: whoever@wherever.net Web: www.whatever.com

12-Point Service: $27.82 Economy service: $23.54 Tire Rotate (only) : $16.05 *Air Filters: $10.00 & up W/Tire Rotation: $38.52 W/Tire Rotation: $34.24 Wipers: 14” - 19” - 8.00 each /20” and up 10.00 each (Price’s include sales tax)

NAME

(PLEASE PRINT)

YEAR/MAKEMODEL

12 point

economytire

rotationwiper

blades air filter

* We use the manufacturers recommended weight for your vehicle. If you have a preference, please let us know. Our “house” oil is Formula Shell 5w30 & 10w30.There will be an additional charge for other brands/weights.

*Please call or email special requests two days in advance prior to service date.

We ask that you please park your vehicle in/near the designated service area

*Your credit card info will be kept on file for future service, if you prefer we not please include a note telling us not to inside your key envelope.

Key/Payment Envelope:

Here is how we do our key envelopes to give you an example.

We print labels to put on them for the customer to fill out. The label we use is Avery 5264 the size is 3&1/3” X 4”

Put these on a 6 X 9 clasp envelope (brown or white doesn’t matter, brown costs less!)

The clasp is important so the person can put their keys and payment in and close. The customer then leaves the envelope at the designated area. After service you put keys, copy of invoice and any change back in same envelope to return.

Your name mobile lube

Name . Dept/phone/ext . Year Make . Model Color . Please circle services desired below:12 point service economy servicewiper blades: driver passenger rearair filter tire rotation other_______Need vehicle done by: __________ *Please put your payment in envelope

Customer Log Sheet: (to keep in files or binders)

Name Phone/ext. # .

Year Oil Filter # .

Make Oil weight .

Model # of quarts .

4 6 8 10 liter Socket mm .

veh # or color Air filter .

W/B size dr. pass. rear (if app.) Serpentine belt # .

Date Odometer

Service Air filter W/Blades

Tire rotate

Other

Suggested insurance coverage requirements

Commercial General Liability:

Limits of Insurance:

General Aggregate Limit $100,000

Each Occurrence Limit $100,000

Personal & Advertising Injury Limit $100,000

Medical Expense Limit $5,000

Fire Damage Limit $100,000

Classification Automobile Quick Lubrication Services

For Garage Keepers:

Garage Operation - $50,000 Each accident

Premises Liability $150,000 Aggregate

Medical payments $5,000

Garage keepers Comprehensive $22,500 each location minus $100 deductible for each covered auto for loss caused by theft or mischief or vandalism subject to $500 maximum deductible for all such loss in any one event.

Garage keepers collision $22,500 each location minus $500 deductible for each covered auto

Equipment Inventory List:

Should a theft, fire, or other catastrophe hit your business, you'll want to quickly and accurately determine what you've lost. You'll be aided in making this determination if you've taken the time to document each of your equipment acquisitions. Good records of what you've purchased can also help when things are going well. Accurate information regarding your past equipment purchases can help you forecast your future needs.

Description of Item Serial Number Model Number Date Acquired Cost

Monthly Mileage Log:

Month ________________________ Mileage Record

Date Destination / Purpose Odometer Begin Odometer End Mileage X Business X Personal

Total Monthly Business Mileage ____________________ Log Month ____________________

Tool List for mobile lube business:

- Quick lubrication guide from Chek-chart - Auto/utility mat (to lay under vehicle in case of drips – splatters) - 4X6 ft may to lay on (Lowes carries an “anti-fatigue” mat that you can have cut to size)

- Grease gun &18” grease gun hose - Digital tire pressure checker & Tire inflation tool - Funnel set - Metric & SAE wrench set - Screwdriver set - Torx set - Socket set - Pipe wrench, crescent wrench, vise-grip, needle-nose pliers, slip joint & rib-lock pliers - Hood prop tool - Small oil filter wrench - Medium oil filter wrench - Large oil filter wrench - X-large oil filter wrench - Import oil filter wrench - Oil filter pliers - Oil filter strap - 1/2” dr. ratchet - 3/8” dr. ratchet - 1/2” dr. 3” extension - 3/8” dr. 3” extension - 3/8” dr. 6” extension - Small oil filter cup - Medium oil filter cup - Large oil filter cup - X-large oil filter cup - Import oil filter cup - Spill kit - 2-gallon gas can (for compressor) - First Aid Kit - Trashcan - Car jacks and/or ramps

* If you plan to do tire rotations you need a set of torque sticks. Harbor Freight has a great set for around 130.00 # 42478-3RVH www.harborfreight.com, The only downfall is the Torque chart is not with it but you can get that from Service Champ (2nd in vendors list) for a few dollars it’s # 1500LWC also you’ll need: ½” drive socket set and ½” drive impact wrench hubcap removal tool

Selson 3 bag air jacks are great for tire rotations but they are expensive at apx. 500.00 each you may want to look into them later on.

Press Release:

FOR IMMEDIATE RELEASE:

Contact Name ____________________________________________________

Phone Number ____________________________________________________

Email ____________________________________________________________

Title of News Release _______________________________________________

First Paragraph: Who you are – what service or goods you offer. Opening date

Second Paragraph: Why people will be excited about your services or goods

Third Paragraph: What your plans are, do you have expansion plans? Ideas for future products or services to be offered?

Forth Paragraph: Contact details, name, address, website url, email

Thank you for consideration of my press release, please feel free to contact me for any further information you may need. I have attached photos for your convenience.

Sincerely,

Melrics Mobile Lube Fleet managers: Melrics Mobile Lube You know that your vehicles We will come to you at your location. need to be serviced but do Before, during or after your regular (picture of van) you know how well they are business hours to service your vehicles, actually being maintained? You name the time, we’re here for your convenience. Are you depending on your employees to schedule needed By having us come to you – you no services? longer have to take away valuable time Specializing in from your employees - who should be Are you paying them to wait in devoting that time to your customers. line for those services when bringing the “quick lube” they really should be out there We don’t only offer oil changes, we servicing your customers? have additional services to keep your vehicles in top shape! Add up the amount you pay for to YOU at that service along with your While we are there, we can even employee’s pay, plus customer service your employees vehicles also. down time. That “simple” oil Your employee’s will really appreciate YOUR location! may be costing you much more that and consider it an added bonus! than you thought!

What we do: 12 Point Service: Additional services:

We offer 2 services to choose change oil replace air filterfrom. Our full 12 Point service change oil filter replace wiper bladesand our Basic Service. We also lube chassis replace serpentine belts (most)provide additional services, you check air filter replace bulbs & headlightscan pick & choose what you check wiper blades rotate tireswould like to have done and how check & correct tire pressureoften you want each service! top off antifreezeWe are here for YOUR needs. top off brake fluid Rest assured that we are fully top off windshield wash fluid licensed and insured and areWe will set up the schedule you top off transmission fluid environmentally concerned. desire, or if you would like, we top off power steering fluid Used oil and filters are disposedwill track your usage over a period inspect belts & hoses of in a safe manner.time and determine for you howoften you need our service. Basic Service: Melrics Mobile LubeWe keep full records of your vehicles on file so you no longer change oil phone numberhave to worry about that. One less change oil filter website addressresponsibility for you! lube chassis