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Mobile Kemopetrole-services for music

industry

by HP Bazaar

in co-operation with:

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problems of music industry

• Illegal distribution of media is so easy with today’s broadband networks that many people can’t see enough reasons to buy music legally.

• Industry has tried to fight the problem by introducing forced mechanical copy protection technologies. These, however, don’t stop illegal copying, but instead mainly affect honest consumers. This has damaged the public image of music industry.

•1st level 24pt– 2nd level 20pt

– 3rd level 18pt

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the goals

• To give consumers more reasons to buy music legally.

• To introduce value-added services around the artist’s brand.

• To broaden the revenue base of music industry by utilizing more of the media material stored in record companies.

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what is needed?

•first case: Kemopetrol, a European successful band with fans in all age groups– Record label: BMG

– www.kemopetrolmusic.com

• typical customer is a fan of Kemopetrol belonging to a group and looking for:– services

– experiences

– fun

– lifestyle

– User can access the services using various device types

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the solution

•a content management system for all types of Kemopetrol-related media & material

•polyphonic ringing tones

•J2ME KemoGame for Nokia 7650

•streaming video to Nokia 7650

•mobile band diary

•messaging platform, MMS content & MMSCam

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music... and a lot more!

         

- community website (Frantic Media)

- content management (Profium)

-ringing tones (HMM Software)

-J2ME games (Sumea)

-streaming video (Oplayo)

-mobile diary (Codetoys)

-multimedia messaging (Uniqminds)

Gee, I would like to get more from my

fav band...

Well, we would like to offer more cool stuff to our fans...

the artist

a fan...

NOW WE ARE

HAPPY;)

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the big picture of music industry

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final considerations

While being able to sell and deliver content such as promo pictures, ringing tones, video, games & services like KemoDiary, this service bundle is just as capable of selling & delivering the actual music content, samples of Kemopetrol songs, etc. The connecting theme is Kemopetrol brand - everything else supports it.

This results in perceived added value for the band’s fans; instead of just buying ”songs” (they might think they can get for free anyway), they can buy a whole Kemopetrol fan experience, kind of membership - valuable, exciting things they won’t receive in any other way. Different bands and customer segments demand different services, so this service bundle can be easily customized for any artist’s particular target audience & needs.

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what next?

contact your nearest HP mobile e-services bazaar

www.hpbazaar.com

Tommi Hietavuo

tommi.hietavuo@hp.com

+358-40-7723143