Mobile is the Needle, Social is the Thread How Information Today is Woven Into Our Lives Radiodays Europe March 15-16, 2012 Barcelona, Spain Kristen Purcell,

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  • Mobile is the Needle, Social is the Thread How Information Today is Woven Into Our Lives

    Radiodays EuropeMarch 15-16, 2012Barcelona, Spain

    Kristen Purcell, Ph.D.Associate Director, ResearchPew Internet Project

  • Part of the Pew Research Center, a nonpartisan fact tank based in Washington, DC PRCs mission is to provide high quality, objective data to thought leaders and policymakersData for this talk is from nationally representative telephone surveys of U.S. adults and teens (on landlines and cell phones) Presentation slides and all data are available at pewinternet.org

  • 46% of US adults used the internet5% had home broadband connections53% owned a cell phone0% connected to internet wirelessly0% used social network sites__________________________Information flowed mainly one wayInformation consumption was a stationary activity

    Internet Use in the U.S. in 2000Slow, stationary connections built around a desktop computer

  • 82% of US adults use the internet, 76% of whom are online on any given day2/3 have broadband at home88% have a cell phone; 46% are smartphone users14% have a tablet computer2/3 are wireless internet users65% of online adults use SNS

    The Internet in 2012Mobile devices have fundamentally changed the relationship between information, time and spaceInformation is now portable, participatory, and personal

  • The Very Nature of Information Has Changed

    All around usCheap or freeShaped and controlled by consumers and networksDesigned for sharing, participation and feedbackImmediateEmbedded in our worlds

    ScarceExpensiveShaped and controlled by elitesDesigned for one-way, mass consumptionSlow movingExternal to our worlds

    Information wasInformation is

  • Information is Woven Into Our LivesMobile is the needle, Social Networks are the threadSocial NetworksSurround us with information through our many connectionsBring us information from multiple, varied sourcesProvide instant feedback, meaning and contextAllow us to shape and create information ourselves and amplify others messages

    MobileMoves information with usMakes information accessible ANYTIME and ANYWHEREPuts information at our fingertipsMagnifies the demand for timely informationMakes information location-sensitive

  • Mobile is the Needle: 88% of US Adults Have a Cell PhoneTeen data July 2011 Adult data Feb 201246% of US adults now own smartphones, up from 35% in Spring 2011

    Highest among young adults:67% of 18-24 year-olds71% of 25-34 year-olds% in each age group who have a cell phone

    Chart1

    77

    95

    94

    86

    67

    Series 1

    77%

    95%

    94%

    86%

    67%

    Sheet1

    Series 1

    12-1777

    18-2995

    30-4994

    50-6486

    65+67

    4.5

    To resize chart data range, drag lower right corner of range.

  • % of US adult cell owners who use their phones toMobile is the Needle That Weaves Information Throughout Our World

    Chart1

    0.11

    0.17

    0.18

    0.22

    0.24

    0.29

    0.37

    0.38

    0.42

    0.5

    % of cell users who

    Sheet1

    % of cell users whoSeries 2Series 3

    Use a geolocation service to check in at a location11%2.42

    Look up health or medical information17%4.42

    Bank online18%1.83

    Post a photo or video online22%2.85

    Look up product reviews while shopping in a store24%

    Use a social networking site29%

    Get info about local restaurants/businesses37%

    Email38%

    Get weather updates42%

    Look up information using a search engine50%

  • Overall, if you had to use one single word to describe how you feel about your cell phone, what would that one word be?

  • How Phones Function In Our Lives % of US adult cell owners who had done each of the following in the past 30 days

    Chart1

    0.130.3

    0.270.42

    0.290.32

    0.420.7

    0.510.64

    Total adults

    18-29 year-olds

    Sheet1

    18-29 year-oldsTotal adults

    Pretended to be using phone to avoid interacting with those around them30%13%

    Had trouble doing something because they did not have phone with them42%27%

    Turned phone off to get a break from using it32%29%

    Used phone to entertain themselves while bored70%42%

    Used phone to get information they needed right away64%51%

  • Based on Pew Internet Tracking Surveys, 2011-2012 Tablet ownership rose from 4% to 14% between September 2010 and February 2012 Tablet and e-reader ownership is highest among. college graduates adults with household incomes of $75,000+Tablet and E-reader Use is Growing

    Percent of US adults 18+ who own each type of gadget

    Chart1

    0.88

    0.57

    0.55

    0.14

    0.14

    Sheet1

    Cell Phone88%

    Laptop57%

    Desktop55%

    Tablet Computer14%

    e-Reader14%

    Sheet1

    Sheet2

    Sheet3

  • Apps provide direct connections to information

    % of app downloaders who have downloaded each type of appBased on August 2011 Pew Internet Tracking Survey Apps: From Superhighway to Bypass

    One in three US adults download apps to a cell phone or tablet computer

    App downloading is highest among young adults age 18-29

    Chart1

    0.35

    0.46

    0.53

    0.64

    0.74

    Sheet1

    Get more info about an event you're attending35%

    Help shop or make purchases46%

    Get info about a destination you're visiting53%

    Learn about something you're interested in64%

    News, weather, sports or stocks updates74%

    Sheet1

    Sheet2

    Sheet3

  • Into the Future: Apps and Augmented Reality

  • Social Networks are the Threads That Connect Us65% of US adults use social networking sitesConsistent rates across gender, race/ethnicity, and income groups

    Chart1

    80

    87

    68

    49

    29

    % of internet users in each age group who use SNS

    Series 1

    Teens and Young Adults are Most Likely to Use Social Networking Sites

    80%

    87%

    68%

    49%

    29%

    Sheet1

    Series 1

    Teens 12-1780

    Adults 18-2987

    Adults 30-4968

    Adults 50-6449

    Adults 65+29

    To resize chart data range, drag lower right corner of range.

  • Why We Use Social Networks

    Chart1

    31384

    52074

    93457

    143550

    503613

    642313

    67249

    Major Reason

    Minor Reason

    Not a reason

    Sheet1

    Major ReasonMinor ReasonNot a reason

    Finding romantic/dating partners31384

    Reading comments by public figures52074

    Making new friends93457

    Connecting with others with shared interests143550

    Reconnecting with old friends503613

    Staying in touch with family642313

    Staying in touch with current friends67249

  • A Pew study finds that contrary to fears the internet isolates people...

    Facebook users are more trusting than other adults

    Facebook users have more close relationships

    Facebook users get more social support than other adultsFor networked individuals, information is embedded and ambientSocial Networks and Social Cohesion

  • Social Networks Give Rise to News ParticipatorsIn January 2010, 37% of internet users contributed to, commented on, or disseminated news content via SNS

    71% got news/info through email or SNS posts_________________________________________________

    In January 2011, 41% of adults were local news participators

    Share links to local stories/videosComment on local news stories/blogsPost information about their community on SNSContribute to online discussions about their community Tag or categorize local content Post articles/photos/videos about their community

  • % of online news consumers who use each source on a typical dayMost Popular Online Sources for News and InformationBased on Jan 2010 Pew Internet Survey

    Chart1

    18

    30

    38

    38

    46

    56

    East

    18%

    30%

    38%

    38%

    46%

    56%

    Sheet1

    Int'l News Org siteIndiv or Org on SNSNewspaper SiteSpecial Topic SiteTV News Org SitePortal Sites

    East183038384656

  • The Culture of Shared InformationBased on Jan 2010 Pew Internet Survey The most popular features allow people to interact with, share, and customize their information. This is especially true for young adults.Popular features of online news sites.

    Chart1

    3925

    5137

    4538

    4842

    5744

    5548

    5748

    7268

    18-29

    Total

    Sheet1

    Follow on soc mediaAbility to commentInteractive materialCustomize newsEasily share contentPortal/News aggregatorMulti-media contentLinks to related material

    18-293951454857555772

    Total2537384244484868

  • Information is Directly Embedded in Our EnvironmentsThe Internet of ThingsConvergence of physical and digital worldsNetworked objectsImmersive environmentsInformation is no longer external to our world, but woven into its very fabric

  • Kristen Purcell, Ph.D.Associate Director, ResearchPew Research Centers Internet & American Life Project

    kpurcell@pewinternet.org

    Twitter: @pewinternet@kristenpurcell

    All data available at pewinternet.org

    **

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