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Dr Richard M Marshall Founder and CTO rmm@rapid- mobile.com +44 7785 394458 @rmmarshall Rapid Mobile Media Ltd 93 George Street Edinburgh EH2 3ES www.rapid-mobile.com +44 131 243 2502 mobilise@rapid- mobile.com Mobile Innovation in Scotland

Mobile Innovation in Scotland

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I presented this at TechCrunch Edinburgh on the 12th of May 2010.

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Page 1: Mobile Innovation in Scotland

Dr Richard M MarshallFounder and [email protected]+44 7785 394458@rmmarshall

Rapid Mobile Media Ltd93 George StreetEdinburgh EH2 3ESwww.rapid-mobile.com+44 131 243 [email protected]

MobileInnovationinScotland

Page 2: Mobile Innovation in Scotland

www.rapid-mobile.com

Innovation stackServices

Silicon Components

Software Enablers

Network Enablers

Networks

Hardware Enablers

Service Enablers

Firmware Components

Handsets

Page 3: Mobile Innovation in Scotland

www.rapid-mobile.com

Long-term hardware innovation

1984 1990 1999 2001 2003 2007

Page 4: Mobile Innovation in Scotland

www.rapid-mobile.com

Digital Bridges

Long-term software innovation

1991 20001998 20072002 2004 2008

Page 5: Mobile Innovation in Scotland

www.rapid-mobile.com

Challenges

No local customers No sales and marketing people

Internally fragmented communityEdinburgh – Glasgow – Dundee

Culture of obsessive secrecy

Like moaning about perceived lack of support

Everything is free

Page 6: Mobile Innovation in Scotland

www.rapid-mobile.com

Opportunities

Apps can be downloaded anywhere

Technology is cheap Social media makes buzz easy

Travel is easy

Fantastic local resources

Frenetic local investment scene

Page 7: Mobile Innovation in Scotland

www.rapid-mobile.com

Futures

Touch brings new userexperience possibilities

Mobile needs cloud services

Always-on connectivityis just starting

Social inclusion

Remote and continuous medical diagnostics

Sensors and gestures

Social gaming

Hyperlocal networking

Page 8: Mobile Innovation in Scotland

www.rapid-mobile.com

Jings, just git ootthere and dae it!

#EdCM