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Mobile Imaging 2.0
Tony Henning – Senior Analyst, Mobile ImagingThe 6Sight Report
Camera Sales: 2004 – 2013
Mill
ion
s of
un
its
Still Room for Growth
Ubiquity
-It’s the camera you always have with you
Connectivity
-Always connected:
•to family, friends, colleagues
•to the internet
•to the world
Camera-phone advantages vs. standalone cameras:
2000 – 2009
Image quality = Unsatisfactory Hardware design / ergonomics = Awkward Software design / interface =
Impenetrable Transfer options = Too few, too
complicated Interoperability = Virtually none Data plans = Expensive, complex Networks = Too slow, spotty coverage Mobile imaging ecosystem = Nonexistent –
immature
Initial Inhibitors to Mainstream Usage
Resolution Trends: 2005 – 2013
Resolution Trends: 2009 – 2013
Resolution: U.S. Handsets
Resolution: U.S. vs Global
MMS Growth: U.S. & Global
Steadily increasing resolution
- VGA > 1.3MP > 2MP > 3MP > 5MP > 8MP > 12MP > 20MP >> ??
Improving sensors
- Size (1.75 µm > 1.4 µm > 1.1 µm > 0.9 µm), sensitivity (FSI > BSI > Quantum Film)
Auto-focus
- Table stakes for premium phones, becoming mainstream (even the iPhone); new technologies beginning to appear
Improving video capabilities
- Capture & playback — VGA @ 30 fps > 720p > 1080p (2011~2012)
DSC features
- anti-shake, face detection & recognition, blink detection, red-eye removal, smile shutter, panorama stitching, scene modes, sophisticated metering/focusing schemes, mechanical shutters, Xenon flash
Camera-Phone Trends 2010
Impressive displays
- Larger, tighter, deeper palettes, AMOLED/TV technology, accelerometers, multi-touch interfaces (pico projectors already on the market)
Geo-tagging
- GPS increasingly common (in 21% of all handsets in 2009)
Multiple connectivity options
- Bluetooth, Wi-Fi, USB, removable media (70%), automatic network uploads
Optical zoom
- Likely to remain rare for a while longer
Camera-Phone Trends 2010
• iPhone Sales by Quarter
Q3’07 270,000 (original iPhone released)Q4’07 1,119,000Q1’08 2,315,000Q2’08 1,703,000Q3’08 717,000Q4’08 6,892,000 (iPhone 3G released)Q1’09 4,363,000Q2’09 3,793,000Q3’09 5,200,000Q4’09 7,400,000 (iPhone 3GS released)Q1’10 8,750,000
• Total 42,522,000
150,000 + iPhone apps
More than 10 million per day
4 Billion + downloaded so far
‣ 7 Billion apps in 2009
‣ 50 Billion a year by 2012
- all app stores (38 & counting) - GetJar
$4.1 Billion business in 2009
‣ $17.5 Billion in 2012
- all app stores - GetJar
Smart phones vs. dumb cameras
- Simplified, touch-based, purpose-driven/contextual interfaces
- Real operating systems
- Open vs. closed
- App stores
- Malleable, extendable, customizable
- Generate revenue, trigger actions
- Accessorize, personalize to suit your own needs
Camera-phone advantages vs. standalone cameras:
2010 – ??
What do you think?• Tony Henning – Senior Analyst, Mobile Imaging
• 6Sight Report – www.6sightreport.com
• 6Sight Future of Imaging Conference – www.6sight.com
