Mobile frst or Mobile Only? Knct Lab | www.knctlab.com----------------------------------------------------------------------------------------------------------------------Millennials spend most time on Handheld 172 minutes daily using the nte!net o! apps on thei! phones#$ minutes on tablets%& minutes on compute!sMobile plat'o!ms accounted 'o! #$( o' total time spent on digital media last yea! Knct Lab | www.knctlab.com----------------------------------------------------------------------------------------------------------------------)he consume! e*pe!ience is the key+pps o,e! an att!acti-e way 'o! e-comme!ce playe!s to inte!act with thei! consume!s t is neithe! easy no! ad-isable to 'o!ce apps on custome!s.+ ma.o!ity o' custome! use !etaile! mobile website 'o! initial inte!action/ith a possibility o' con-e!ting into app based custome!s i' incenti-i0ed to do so Knct Lab | www.knctlab.com----------------------------------------------------------------------------------------------------------------------Keep in mind that it1s a mobile wo!ldMobile is !eshaping the consume! e*pe!ienceMobile app in backg!ound collect use!-speci2c data3ecu!!ing pu!chases4u!ation o' b!owsing5!e'e!!ed plat'o!m to sha!e in'o!mation6eo-location Knct Lab | www.knctlab.com----------------------------------------------------------------------------------------------------------------------7ne sc!een digital e*pe!ience is impossible 'o! mobile 2!st consume!s 8o!ced9 by design9 to multisc!een o! channel-hopping to accomplish a desi!ed task o! goal Knct Lab | www.knctlab.com----------------------------------------------------------------------------------------------------------------------Knct Lab Overview High pe!'o!ming digital ma!keting solutions p!o-ide! :nd-to-end se!-ices '!om data analysis9 ma!ket !esea!ch to campaign implementation 6oogle ce!ti2ed p!o'essionals :*pe!ts ac!oss -a!ious 'unctions; ad-e!tising9 paid media9 c!eati-e9 analytics9 web design < de-elopment and ma!keting automation Located in =angalo!e >isit us at www.knctlab.com