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16 September 2019
Ray Anderson, CEO
Carolyn Rand, CFO
Anil Malhotra, CMO
Paul Larbey, COO
Bango Interim ResultsBGO.L September 2019
© 2019 Bango PLC | bango.com
16 September 2019
Ray Anderson, CEO
Welcome
© 2019 Bango PLC | bango.com
Bango unique, virtuous circle
3
© 2019 Bango PLC | bango.com
Developers & merchants thrive
More effective marketing
More paying users
Payment providers thrive
More payments processed
More payment insights
16 September 2019
Carolyn Rand, CFO
Financial highlights
© 2019 Bango PLC | bango.com
End User Spend up 112%
• EUS more than doubled to £465m
• 5 years of over 100% EUS growth
• Growth in existing and new activations
• More payment data gathered in last 12 months than previous 5 years combined
• Annualized run rate exceeds $1Bn
Strong first half results
5
© 2019 Bango PLC | bango.com
ex BB = excluding Revenue from Facebook, Blackberry, Payforit – retired 2015
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1H14
2H14
1H15
2H15
1H16
2H16
1H17
2H17
1H18
2H18
1H19
2H19
0.0
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£m E
US
Rev
enue
(ex
BB
) £m
Sales Revenue
EUS
• High growth
– Revenues grew by 64% to £4.32m
– Gross Profit grew by 51% to £3.18m
• High margin
– EUS margin close to 100%
– Data cost of sales related to revenue paid to data suppliers for audiences monetized by Bango
Revenue and gross profit
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© 2019 Bango PLC | bango.com
1H15
2H15
1H16
2H16
1H17
2H17
1H18
2H18
1H19
2H19
0.0
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Rev
enue
(ex
BB
) £m
Revenue and Gross profit 1h16 to 1h19
Sales Revenue
Gross profit (exc. BB)
(Sales Revenue Trend)
• Costs controlled
– Operational expenditure £3.6m as expected
– Additional £0.3m on data sales & marketing
– Stable operational base
• Adjusted EBITDA positive
• Cash £2.25m
– Bango reaching cash generation
– Cash available to fund current development
Gross profit and OPEX
7
© 2019 Bango PLC | bango.com
1H16
2H16
1H17
2H17
1H18
2H18
1H19
2H19
0.0
0.5
1.0
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Rev
enue
(ex
BB
) £m
Gross Profit and Operating costs 1h16 to 1h19
Operating Costs
Gross profit (exc. BB)
Audiens Acquisition
16 September 2019
Paul Larbey, COO
Business highlights
© 2019 Bango PLC | bango.com
Bango unique, virtuous circle – a strategy delivering
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© 2019 Bango PLC | bango.com
increase in subscriptions vs 1H 20184x
more users connected to the Bango Platform 2Bn
per year EUS processed on peak days£4Bn
new audiences available in
Bango Marketplace>60
Bango Boost recommendations EUS
increase £80M
increase in Bango Marketplace
registrations9x
proven uplift from Bango audiences vs without 9x
pre-paid subscriber potential + connection to fixed operators
3Bn
• Processing rate >£15B/year during peaks in 1H2019
• Additional headroom added in 2H to support 25x mean capacity to handle peaks
• Platform response time 25% faster with double the load
• Additional use of Cloud to maintain stable cost base
Platform capacity up – cost stable
10
© 2019 Bango PLC | bango.com
MaintainHeadroom
forgrowth
More than doubling EUS for 5 years
1. More payments processed
– EUS doubled
– More payment and resale routes
– More merchants added
– New services launched
2. More effective marketing
– More insights provided: DCB, resale and app marketing
– More audiences available
– More registrations
Thriving first half - summary
11
© 2019 Bango PLC | bango.com
16 September 2019
Ray Anderson, CEO
Outlook
© 2019 Bango PLC | bango.com
Strategy is driving rapid EUS growth
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© 2019 Bango PLC | bango.com
X X X =
More users
More routes
More insights
More merchants
Sustained EUS growth
1. App marketers gain unique advantage from audiences in Bango Marketplace
2. Payment providers unleash additionalrevenue from their un-tapped data
3. Bango is adding new payment data sources beyond DCB
• High growth data monetization revenues
• Increased value for payment providers
Growing data driven revenues
14
© 2019 Bango PLC | bango.com
Source: LiftOff, “2019 Mobile Gaming Apps Report”, - https://info.liftoff.io/2019-mobile-gaming-apps-report/
A revolution in app marketing
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© 2019 Bango PLC | bango.com
Marketing cost to get user to install is $4.Around 10% go on to make a payment.Cost to acquire a paying user is more than $35.
In top markets, the cost rises $70 (5% of installs result in a paying user)
BangoPaying User Audience
ConventionalDemographicTarget
Not paid
Spender
High Spender
Target X users in specificdemographic
Target X usersin specificdemographicthat pay
Typical $35/user
c.9x moreeffective
A revolution in app marketing
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© 2019 Bango PLC | bango.com
Search Like Pay
Target based on what peoplelook for
Target based on what peoplesay they like
Target based on what peoplepay for
16 September 2019
Be where you thrive
© 2019 Bango PLC | bango.com
Q&A
