Mobile Commerce Is Here!

Learn How mShopper™ Makes It

Quick, Easy, and Affordable

to Open Up A Mobile Store

Let’s Go Mobile!

Learning More About mShopper

1. The Mobile Opportunity

2. The Unique Mobile Shopper

3. mShopper’s Mobile Commerce Platform‒ Benefits of the Platform‒ Driving Traffic To Your mStore

4. Site Demo

5. Pricing Made Easy

6. ROI Made Easy

7. Contact Us

The Mobile Opportunity

Mobile data traffic expected to rise 40-fold over next five years (Techcrunch.com, March 30, 2010)

Mobile retail market will exceed $12 billion by 2014 (Juniper Communications Study, March 10, 2010)

EBay expects to generate $1.5B via mobile in 2010(Mobile Commerce Daily, April 6, 2010)

Follow @MCommerceMadeEZ on Twitter for more….

“There is no question, m-commerce has arrived. If you are a retailer today and you’re not offering the customer the ability to participate in commerce whenever and wherever they want and another retailer does, you’re going to have a problem.” - John Donahue, CEO, EBay

The Unique Mobile Shopper

Mobile shoppers ≠ online shoppersThey are:•More in a rush•Typically multi-tasking•Easily distracted•Shopping with a smaller screen and keyboard

The Unique Mobile Shopper (continued)

What mobile shoppers want from their favorite brands:

I want to know first!

•Learn about new products before others

•Texts opened much faster than emails

I want exclusive offers!

•Special deals they can’t get elsewhere

•“My phone gets me VIP access!”

I want to be able to shop anytime!

•“It’s all about accommodating my

schedule”

mShopper’s Mobile Commerce Platform

Here’s what’s included:

mStore™: Design and launch a customized mobile store with instant shopping functionalityin as little as two hours. You’re in the driver’s seat

Built-In Merchandising: Self-service content management tools let you promote featured products and special offers

Mobile Database: Quickly build a subscriber list using our permission-based sign-up toolplaced in any of your digital channels

GetFirstDibs™: An mShopper exclusive, a self-service SMS marketing program that drives traffic to your mStore and communicates to your on-the-go buyers

Marketing Support: Create your own apps for iPhone/Blackberry/Droid which link directly to your store. Add your mStore to mShopper’s mobile mall of 100+ retailers

Built-In Analytics: Use our integrated analytic tool to measure the performance of your mStore merchandising and marketing. We are committed to maximizing your ROI

Benefits of the Platform

Software-as-a-service & turn-key (no IT!)

Self-service (you control your own store)

Customizable to your brand’s look and feel

No up-front investment or commitment

Marketing tools & best practices included

mShopper takes care of inputting orders

For Retailers

Simple search using just a few characters

Intuitive browsing: brand, category, keyword

Fast page-load times

SMS text reminders about products & offers

Hot Deals at push of a button

Easy purchase: just enter mobile # and PIN

Accessible on all mobile devices

For Mobile Shoppers

Driving Traffic to Your mStore

Mobile Sign-Ups

Text alerts to product pages

Email to Database

Links to web sign-up form

Social / Viral Media

Links to web

sign-up form

Auto-redirect for mobile viewers

Form embedded on site

YourStore.com

3 Branded Mobile Apps in App Stores

(iPhone, BB, Droid)

Keyword Drivers in

Print/ RadioText XYZ to 1234

Bounce-back text

linkPaid Search

Links to web sign-up

form

PriceCrusher Mobile Mall

Mobile Search (Paid)

Mobile Search(Organic)

Mobile Banner Ads

mShopper provides tools in red boxes

Getting Started in Five Steps

Step 1: Set up your account & authorized users Step 2: Set up your product data feed Step 3: Design your mStore with exclusive mStore Design Tool Step 4: Promote your products & special offers Step 5: Drive Traffic to your mStore

– Launch GetFirstDibs Text Messaging Program–Collect subscribers, send out text alerts, analyze conversions

– Create a catchy URL (yourstore.mobi or m.yourstore.com) and promote– Use mShopper’s re-direct code to move mobile shoppers to your mStore

Demo of Merchant Site

View Screenshots from Merchant Site v1.5!

Demo: 1. Welcome Screen

Demo: 2. Data Feed

Demo: 3. Design mStore

Demo: 4. Today’s Hot Deal

Demo: 5. All Hot Deals

Demo: 6. GetFirstDibs Sign-Up Form

Demo: 7. GetFirstDibs Alerts

Demo: 8. GetFirstDibs Analytics

Demo: 9. mStore Dashboard (for returning users)

Order Processing Made Easy

Option 1(Recommend

while sales volume is

low)

Option 2(Necessary

once substantial

sales volume reached)

A. User logs in to account & purchases item from phone

A

Merchant

C

C. Order arrives to merchant similar to other affiliates (with our affiliate token). You handle transaction, refunds, shipping, order tracking, etc.

Benefits

• No tech investment required

• Happens w/in minutes

• Still tied in to your database for CRM and analytics

A. User logs in to account & purchases item from phone

A

Order Info

Your Product Buy URL

B

B. mShopper call-center rep manually inputs order info into your e-commerce site’s shopping cart, and buys *

* If product is out of stock or Product Buy URL is incorrect in data field, call-center rep calls user’s cell phone and tells them item is out of stock

Merchant

B

B. mShopper sends order info directly to your e-commerce system via API

API

Pricing Made Easy

Monthly Licensing

•Small Retailer: $99•Medium Retailer: $499•Large Retailer: $999

Per-Transaction Commission

•Greater of: 5% or your published standard affiliate rates*

Text Messaging

•100K+ messages sent monthly = 1 cent each•<100K messages sent monthly = 1.5 cents each

That’s it, nothing more!

ROI Made Easy

5% of monthly site visitors fill out form (5K) 5% of email subscribers click link and fill out form (5K)

Consumer Response

After sending out 10K text alerts, 0.5% purchase (50 sales) Average purchase of $50 with $25 profit margin 50 sales * $25 profit = $1,250 RETURN

Return

Text message cost: 10K @ 1.5 cents = $150 Commission cost: 50 sales @ $50 * 5% = $125 TOTAL CAMPAIGN INVESTMENT = $275

Investment

Marketing Place GFD sign-up form on site (100K monthly visitors) Place link to GFD sign-up form in monthly email (100K subscribers)

ROI = $1,250 / $275 = 455%

Sample figures based on mShopper historical data– please adjust to match your company specificsAssumes only 2 traffic drivers (site and email). Results will improve when additional drivers added (ex: social media, paid search, etc.)

Thank You!

We’re happy to tell you more!– Kathryn Wardell (VP Merchant Sales & Services) kathryn@mshopper.com– Ken Barber (VP Marketing) ken.barber@mshopper.com– David Gould (CEO/Founder) david@mshopper.com

www.MobileCommerceMadeEasy.com

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