Mobile Commerce

Group 13Jeannette AlemanDavid CrewsMelvin HibblerConnor Swartout

What is Mobile Commerce? Facts & Stats Video – The Impact of Mobile Commerce Mobile Commerce Growth

Pros & Cons Mobile Commerce Trends Mobile Payments Privacy Concerns Mobile Commerce around the world

What is Mobile Commerce?

The use of wireless handheld devices such as cellular phones and laptops to conduct commercial transactions online

Began in 1997 in Helsinki, Finland Coca-Cola vending machines

Payment from cell phone text message

“Coined” in 1997 by Kevin Duffey Considered “Next-Generation E-

Commerce”

Fun Facts and Stats

1.2B People accessing internet from mobileOnline shoppers

51% research online and purchase in store44% research online and purchase online

Black Friday 2012¼ all online shopping done on mobile and tablet

Amazon 2009Customers ordered more than $1B using mobile

Bank of America in 2015Predicts $67.1B in purchases will be made from mobile

devices by European and US shoppers

The Impact of Mobile Commerce

https://www.youtube.com/watch?v=xGG9ApfuFB8

Infographic

Why the drastic increase?

Reasons M-Commerce has grown over the last couple of years?

Increase in SmartphonesConvenienceAffordableMobile Payments

DisadvantagesAdsThink Apps, Not Ads

Can be expensiveHard to see details in small screensSlow speed at timesSecurity not always protected

Mobile TrendsPersonalization

High value & appropriate offers are needed to engage customer.

GeotargetingRelevant offers based on location are crucial.

Social Network Channel IntegrationPresence on social media is necessary for

success.

Mobile Trends Cont.

Narrow Casting ContentTargeting content & messages to a specific

audience.

Rich Media Messaging (RMM)Videos & interactive content are offered to

customers that are optimized for their specific smartphone.

Gamification of Mobile Ads

Users are able to score points or compete with friends.

Mobile Payments

Apple PaySoftcardGoogle WalletStarbucks Mobile Card

Information Privacy Concerns4 Different DimensionsData Collection

Concerns over excessive data being collected.Unauthorized access

Concerns over data being accessed by unauthorized people.

Unauthorized secondary useConcerns over personal information accessed

for unintended use.Data accuracy

Concerns about data being protected against accidental errors.

Outside the U.S.

Latin America leads the way

India with huge increases

China on the riseEurope is on board

Latin America28.5 Billion by 201522.31 new users

projected in 2016Brazil and Mexico

LeadersFear of crime has helped

India Mobile CommerceEnhanced 3G penetration

has helped70% of people have smart

phones165 million mobile internet

users71.06 increase 2012-2016

China & Europe

In 2014, 165% mobile purchases vs. 35.7% computer mapped increase

50% Between 24 and 30Purchases made are 67

seconds faster than PC purchases in Europe(Germany, France, Italy)

Social Media & Mobile Commerce

Facebook and Twitter have increased M-Commerce by 46% since 2013

Payments triggered through Facebook logins coming soon

May trump PayPal soon

Conclusion

Mobile Commerce has changed the way the world works with the advancement in phones, banking, and social media. It’s an aspect of daily life for now and for future years.

References Davis, Michael A. "The Mobile Payment Frontier."

InformationWeek.1328 (2012): 27,28,30-31. ProQuest. Web. 14 Apr. 2015.

Earley, Seth. “Mobile Commerce: A Broader Perspective.” 2014. ITProfessional. 17 February 2015 <computer.org/ITPro>

"Facebook Wants To Power M-Commerce For Others." Marketing Land. N.p., 15 Aug. 2013. Web. 6 Apr. 2015. http://marketingland.com/facebook-wants-your-credit-card-to-streamline-mobile-commerce-55771

Gerstner, Lisa. “A Smart Way To Pay?.” Kiplinger’s Personal Finance 69.1 (2015): 58-60. Academic Search Complete. Web. 7 Apr. 2015.

Hoeppner, Braden. "50 Must-Know Mobile Commerce Statistics and Facts." 50 Must-Know Mobile Commerce Statistics and Facts. Mobify, 4 June 2014. Web. 15 Apr. 2015. http://resources.mobify.com/50-mobile-commerce-stats.html.

"How M-commerce Is Courting Latin America." Mashable. N.p., n.d. Web. 07 Apr. 2015. http://mashable.com/2015/02/03/latin-america-mobile-trends/

References Cont. Miller, Steven. "Definition of Mobile Commerce." EHow. Demand Media, 12 Mar.

2010. Web. 15 Apr. 2015. http://www.ehow.com/facts_6048811_mobile-commerce-definition.html.

Mobile Commerce Definition | Investopedia. (2011, May 14). Retrieved April 14, 2015, from http://www.investopedia.com/terms/m/mobile- commerce.asp

"Mobile Commerce Trends by Country in 2013." MarketingProfs. N.p., n.d. Web. 3 Apr. 2015. http://www.marketingprofs.com/charts/2013/12259/2013-mobile-commerce-trends-by-country

"Stripe Exec: Soon, E-commerce Will Move to Facebook, Too - CNET." CNET. N.p., n.d. Web. 3 Apr. 2015. http://www.cnet.com/news/stripe-exec-soon-e-commerce-will-move-to-facebook-too/

Sunil, G. (n.d.). For Mobile Devices, Think Apps, Not Ads. Retrieved April 5, 2015, from http://eds.a.ebscohost.com/eds/pdfviewer/pdfviewer?vid=6&sid=4261067d-b975-4751-9935-44fab61417b9@sessionmgr4001&hid=4108

Zhang, Ruidong, Jim Q. Chen, and Ca Jaejung Lee. "MOBILE COMMERCE AND CONSUMER PRIVACY CONCERNS." The Journal of Computer Information Systems 53.4 (2013): 31-8. ProQuest. Web. 14 Apr. 2015.