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PEREY Research & Consulting 11
Mobile AR Risks
and ObstaclesChristine Perey
PEREY Research & Consulting
PEREY Research & Consulting 2
Agenda
• We’re all in “this” together
• Thinking together
– Group the risks
– Where are these on the risk plot?
– Mitigation
• Move forward together!
PEREY Research & Consulting 3
On the Frontier
Known
Physical
2D
Search
Unknown
Digital
3D
Discover
3
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CONTENT
Providers/Publishers
Packaging
DeliveryEnablers
Providers of enabling
technology
Money and Statistics
Merchants, Brands
Th
e P
hysic
al W
orld
wallet
Sen
sors
on
Mo
bile
dev
ices
Th
e D
igital W
orld
Social Media
Mobile AR Ecosystem
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Risk Categories
Technology Business
Legal/EthicalSociocultural
User
experience
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Computationally
complex
Computationally
complex
Technology Risk Plot (alpha)
Time
Severity Battery
life
3G Network
coverage
3G Network
coverage
Battery
lifeApplication
doesn’t
work
indoors
Application
doesn’t
work
indoors
Map
fragmen
tation
Many devicesMany devices
Map
fragmen
tation
Technology and content
silos
Technology and content
silos
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Risk Plot (adjusted)
Time
Severity
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What and how will we measure?
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Mitigation Strategies
Who What
Everyone-All companies educate the markets
One company or organization provides widely accepted solution
One or a few ecosystem segments self-organize develop and propose
a solution to industry
Industry-wide,
centrally-coordinated initiative takes on the effort necessary to
address the barrier
Research community studies options, publish findings
PEREY Research & Consulting 11
Moving forward
• Feb 17, 2010 milestone
• Let’s not forget the
work we do here today
Mobile AR Summit
See you at ISMAR2010
October 13-16 in Seoul
AR DevCamps (Zurich March 1, 2010) www.ardevcamp.org
AR Conference April 21 www.arconf.com
AR and Virtual Interactivity Workshop April 27 www.www2010.org
AR Event June 2-3 augmentedrealityevent.com
PEREY Research & Consulting 12
Mobile Augmented Reality
Christine Perey
+41 79 436 68 69
+1 (617) 848-8159
Reality
Improved
